WO2024117382A1 - Dispositif électronique et procédé de fonctionnement associé - Google Patents

Dispositif électronique et procédé de fonctionnement associé Download PDF

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Publication number
WO2024117382A1
WO2024117382A1 PCT/KR2023/001554 KR2023001554W WO2024117382A1 WO 2024117382 A1 WO2024117382 A1 WO 2024117382A1 KR 2023001554 W KR2023001554 W KR 2023001554W WO 2024117382 A1 WO2024117382 A1 WO 2024117382A1
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WIPO (PCT)
Prior art keywords
seller
product
product sold
terminal device
page
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PCT/KR2023/001554
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English (en)
Korean (ko)
Inventor
장현아
양여주
김기리
Original Assignee
쿠팡 주식회사
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Publication of WO2024117382A1 publication Critical patent/WO2024117382A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • This disclosure relates to electronic devices and methods of operating the same. Specifically, this disclosure relates to technology that guides users to access an application when they access a web page through a terminal device.
  • Services related to online stores may be provided through mobile web pages (or homepages for mobile devices) or through applications.
  • a user can run an application related to an online store and search for or select a specific product they want to purchase.
  • a user may access a web page (or homepage) related to an online store and search for or select a specific product they wish to purchase.
  • a hyperlink that can execute an application related to the online store is provided so that customers using the mobile web page can use the application. This is a technical task.
  • the technical task is to provide users with various products that cannot be searched on a portal site by providing a hyperlink that can move to an application on a mobile web page related to an online store.
  • An electronic device that operates a web page related to an online store includes a communication circuit connected to communicate with a user's terminal device; Memory; and a processor.
  • the processor according to various embodiments, in response to a request from the terminal device to access a product sales page of a first product sold by the first seller through the web page, the first seller sells the first product through the web page.
  • the terminal device searching for at least one second seller selling the first product, and among the at least one second seller, the first Identifying a third seller selling a product at the lowest price, based on information about the first product sold by the first seller and information about the first product sold by the third seller, the third seller determining whether to determine a seller as a recommended seller, and in response to determining the recommended seller, providing a first hyperlink for displaying a product sales page of a first product sold by the recommended seller in the application for the online store. It may be configured to transmit to the terminal device.
  • the processor compares the price of the first product sold by the first seller with the price of the first product sold by the third seller, and compares the price of the first product sold by the third seller. If the price of the product is lower than the price of the first product sold by the first seller, the third seller may be determined as the recommended seller.
  • the processor may, when the price of the first product sold by the third seller is the same as the price of the first product sold by the first seller, the processor sells the first product sold by the third seller.
  • the expected delivery date of the product is compared with the expected delivery date of the first product sold by the first seller, and the expected delivery date of the first product sold by the third seller is that of the first product sold by the first seller. If it is earlier than the scheduled delivery date, it may be configured to determine the third seller as the recommended seller.
  • the processor may determine if (1) the price of the first product sold by the third seller is higher than the price of the first product sold by the first seller, or (2) the third seller If the delivery date of the first product sold by the first seller is the same as or slower than the delivery date of the first product sold by the first seller, the third seller may not be determined as the recommended seller.
  • the processor may be configured to transmit information about a banner including the first hyperlink to the terminal device.
  • the processor may be configured to transmit information about a pop-up page including the first hyperlink to the terminal device.
  • the processor may be configured to transmit a second hyperlink for executing the application to the terminal device in response to accessing the web page from the terminal device.
  • the application in response to accessing any one of a gateway page of the web page, a product search page, a product sales page of a specific product, a shopping cart page, and a product payment page, in the terminal device, the application It may be configured to transmit the second hyperlink for executing to the terminal device.
  • the processor may be configured to transmit information about a banner including the second hyperlink and application-specific benefit information to the terminal device.
  • the application-specific benefit information may include information about coupons that can only be used in the application.
  • the processor may be configured to search for the at least one second seller selling the same product as the first product, based on a product ID assigned to each of a plurality of products.
  • a method of operating an electronic device that operates a web page related to an online store includes accessing a product sales page of a first product sold by a first seller through the web page from a user's terminal device. In response to a request, transmitting information for displaying a product sales page of a first product sold by the first seller to the terminal device through the web page; Searching for at least one second seller selling the first product; identifying a third seller among the at least one second seller selling the first product at the lowest price; An operation of determining whether to determine the third seller as a recommended seller based on information about the first product sold by the first seller and information about the first product sold by the third seller; In response to the recommended seller being determined, a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application related to the online store may be transmitted to the terminal device.
  • a hyperlink that can execute an application related to the online store is provided, so that a customer using the mobile web page can use the application.
  • various products that cannot be searched on a portal site can be provided to the user by providing a hyperlink that can move to an application on a mobile web page related to an online store.
  • FIG. 1 is a diagram illustrating a system according to various embodiments of the present disclosure.
  • FIG. 2 is a block diagram illustrating an electronic device and a terminal device according to various embodiments of the present disclosure.
  • FIG. 3 is a flowchart of an operation of an electronic device according to various embodiments.
  • FIG. 4 is a flowchart of the operation of a system according to various embodiments of the present disclosure.
  • Figure 5 is a screen showing an online store running on a web page according to various embodiments of the present disclosure.
  • 6A, 6B, and 6C are screens showing an online store running on a web page according to various embodiments of the present disclosure.
  • FIG. 7 is a diagram illustrating a product sales page of a first product sold by a recommended seller through an application according to various embodiments of the present disclosure.
  • FIG. 8 is a flowchart of an operation of an electronic device according to various embodiments of the present disclosure.
  • 9A, 9B, and 9C are screens showing an online store running on a web page according to various embodiments of the present disclosure.
  • FIG. 10 is a flowchart of the operation of a terminal device according to various embodiments of the present disclosure.
  • Figure 11 is a screen showing an online store running on a web page according to various embodiments of the present disclosure.
  • Embodiments of the present disclosure are illustrated for the purpose of explaining the technical idea of the present disclosure.
  • the scope of rights according to the present disclosure is not limited to the embodiments presented below or the specific description of these embodiments.
  • unit refers to software or hardware components such as a field-programmable gate array (FPGA) or an application specific integrated circuit (ASIC).
  • FPGA field-programmable gate array
  • ASIC application specific integrated circuit
  • “wealth” is not limited to hardware and software.
  • the “copy” may be configured to reside on an addressable storage medium and may be configured to reproduce on one or more processors.
  • “part” refers to software components, such as object-oriented software components, class components, and task components, processors, functions, properties, procedures, subroutines, Includes segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.
  • the functionality provided within components and “parts” may be combined into smaller numbers of components and “parts” or may be further separated into additional components and “parts”.
  • the expression "based on” is used to describe one or more factors that influence the act or action of decision, judgment, or action described in the phrase or sentence containing the expression, and this expression It does not exclude additional factors that may influence the decision, act or action of judgment.
  • a component when referred to as being “connected” or “connected” to another component, it means that the component can be directly connected or connected to the other component, or as a new component. It should be understood that it can be connected or connected through other components.
  • System 10 may include a first electronic device 110a, a second electronic device 110b, and a terminal device 120.
  • the first electronic device 110a may be a server device (web server) that operates a website for an online store.
  • the second electronic device 110b may be a server device (web application server) that operates an application related to an online store.
  • the first electronic device 110a and the second electronic device 110b may be classified into the server end 110.
  • the first electronic device 110a which operates a website for an online store
  • the second electronic device 110b which operates a website for an online store
  • the first electronic device 110a and the second electronic device 110b may be integrated and operated as one server device.
  • the first electronic device 110a may be included and operated in the second electronic device 110b.
  • stage 110 the description is made assuming that the first electronic device 110a that operates the website and the second electronic device 110b that operates the application are operated separately from each other, but is not limited to this and is not limited to various types of servers. It can be implemented as stage 110.
  • the terminal device 120 may refer to a device of a user (or consumer) who wants to purchase a product using a website or application related to an online store.
  • the terminal device 120 may be a device capable of connecting to the Internet, for example, a mobile phone, a smartphone, a laptop computer, a wearable device, or a head mounted display (HMD).
  • HMD head mounted display
  • the terminal device 120 may be connected to the first electronic device 110a and/or the second electronic device 110b through a network to transmit and receive various data.
  • the first electronic device 110a may provide information about a plurality of products to the terminal device 120 through a mobile web page about an online store.
  • the second electronic device 110b may provide information about a plurality of products to the terminal device 120 through an application related to an online store.
  • the first electronic device 110a may store information about a plurality of products sold by a plurality of sellers and provide the information to the terminal device 120.
  • Each of the plurality of products may be assigned a product ID, and products with the same product ID may be determined to be the same product.
  • Each of the plurality of sellers can sell the same product to each other. For example, a first seller may also sell the first product, and a second seller may also sell the first product.
  • the second electronic device 110b may also store information about a plurality of products sold by a plurality of sellers and provide the information to the terminal device 120.
  • each of the plurality of sellers may sell the same product at the same price or at different prices.
  • the first seller may sell the first product for 10,000 won, and the second seller may sell the first product for 20,000 won.
  • each of a plurality of sellers sells the same product at the same price, but the scheduled delivery dates may be different.
  • the first seller may plan to deliver to the customer who purchased the first product within 2 days, and the second seller may plan to deliver to the customer who purchased the first product within 3 days. In this way, even for the same product, the sales price and/or delivery date may be different for each seller.
  • a separate product sales page exists for each of a plurality of sellers selling the same product. For example, a product sales page for a first product sold by a first seller and a product sales page for a first product sold by a second seller exist and are operated separately.
  • a user can access an application related to an online store through a terminal device owned by the user, search for a product they wish to purchase, and access the product sales page for the searched product.
  • a user can access a web page about an online store through a terminal device, search for a product they wish to purchase, and access the product sales page for the searched product.
  • a user can search for a product he or she wants to purchase on a portal site through a terminal device, and check information about the searched product through a web page about an online store among the search results.
  • not all sellers selling the first product sold in the online store may be searched, but only some sellers may be searched. For example, if the price of the first product is below a specific price internally defined by the portal site, only the first product sold by some sellers may be exposed (displayed) due to the internal policy of the portal site.
  • other sellers selling the first product can be exposed only when accessing an application related to an online store. For example, when a user searches for a first product on a portal site, only sellers other than the seller selling the first product at the lowest price may be exposed.
  • the first electronic device 110a may, in response to a user requesting access to the product sales page of the first product sold by the first seller through a webpage on the terminal device, send the first electronic device 110a through the webpage.
  • Information for displaying a product sales page for the first product sold by the seller may be transmitted to the terminal device.
  • the terminal device may display a product sales page for the first product.
  • the first electronic device 110a may identify whether there is a seller selling the first product cheaper than the first seller and provide the identified information to the user.
  • the first electronic device 110a may identify whether there is a seller who delivers the first product faster than the first seller and provide the identified information to the user. The specific identification method will be described later.
  • FIG. 2 is a block diagram illustrating a first electronic device 110a and a terminal device 120 according to various embodiments of the present disclosure.
  • the description focuses on the first electronic device 110a, but the second electronic device 110b may also be configured similarly to the first electronic device 110a.
  • the first electronic device 110a may include a processor 111, a memory 113, and a communication circuit 115. At least one of the components included in the first electronic device 110a may be omitted, or another component may be added to the first electronic device 110a. Additionally or alternatively, some components may be integrated and implemented, or may be implemented as a single or plural entity. At least some components in the first electronic device 110a are connected to each other through a bus, general purpose input/output (GPIO), serial peripheral interface (SPI), or mobile industry processor interface (MIPI), and data and/or signals can be exchanged.
  • GPIO general purpose input/output
  • SPI serial peripheral interface
  • MIPI mobile industry processor interface
  • the processor 111 of the first electronic device 110a may perform operations or data related to control and/or communication of each component (e.g., memory 113) of the first electronic device 110a. It may be a configuration that can perform processing.
  • the processor 111 may be operatively connected to components of the first electronic device 110a.
  • the processor 111 loads commands or data received from other components of the first electronic device 110a into the memory 113, processes the commands or data stored in the memory 113, and produces the resulting data. You can save it.
  • the processor 111 disclosed in this document may refer to a set of one or more processors 111.
  • the memory 113 of the first electronic device 110a may store instructions for operating the processor 111.
  • the memory 113 can store various information about the online store.
  • the memory 113 may include information about each of a plurality of products sold in an online store.
  • Information about each of the plurality of products may include, for example, detailed product information, the sales price of the product, and the expected delivery date of the product.
  • the communication circuit 115 of the first electronic device 110a establishes a wired or wireless communication channel with an external device (e.g., the terminal device 120, the second electronic device 110b), and establishes a wired or wireless communication channel with the external device 110a.
  • an external device e.g., the terminal device 120, the second electronic device 110b
  • the communication circuit 115 may include at least one port for connecting to an external device via a wired cable in order to communicate with the external device via a wired cable.
  • the communication circuit 115 can communicate with a wired external device through at least one port.
  • the communication circuit 115 may include a cellular communication module and be configured to be connected to a cellular network (eg, 3G, LTE, 5G, Wibro, or Wimax).
  • the communication circuit 115 includes a short-range communication module and can transmit and receive data with an external device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB).
  • short-range communication e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB
  • the communication circuit 115 may include a non-contact communication module for non-contact communication.
  • Non-contact communication may include at least one non-contact proximity communication technology, such as, for example, near field communication (NFC) communication, radio frequency identification (RFID) communication, or magnetic secure transmission (MST) communication.
  • NFC near field communication
  • RFID radio frequency identification
  • MST magnetic secure transmission
  • the terminal device 120 may include a controller 121, a memory 123, a display 125, and a communication circuit 127. Even if some of the components shown in FIG. 2 are omitted or replaced, there will be no problem in implementing various embodiments disclosed in this document.
  • the controller 121 of the terminal device 120 is a component that can perform operations or data processing related to control and/or communication of each component of the terminal device 120.
  • the controller 121 may be operatively connected to components of the terminal device 120, for example.
  • the controller 121 loads commands or data received from other components of the terminal device 120 into the memory 123 of the terminal device 120, processes the commands or data stored in the memory 123, and , the resulting data can be saved.
  • the memory 123 may store instructions for the operation of the controller 121.
  • the display 125 of the terminal device 120 may display various screens based on control of the controller 121.
  • the display 125 may be implemented in the form of a touch sensor panel (TSP) that can recognize the contact or proximity of various external objects (eg, fingers).
  • the touch sensor panel may have various structures and types, and the present disclosure can be applied regardless of the structure and type of the touch sensor panel.
  • the display 125 may include a capacitive sensor to recognize contact or proximity of various external objects.
  • a capacitance sensor may be composed of a plurality of capacitors, and the capacitance sensor may apply an electric signal to the capacitors.
  • a capacitor can charge and discharge charge in response to the application of an electrical signal.
  • the display 125 may receive a touch input based on signals collected from the capacitive sensor. For example, the display 125 can receive the user's tap touch, double tap touch, sliding touch, drag & drop touch, and long touch. there is.
  • the controller 121 may provide (display) various screens of web pages or applications related to an online store through the display 125. For example, when a user executes the application, the controller 121 may display the home screen of the application through the display 125. Users can search for and/or select specific products they wish to purchase in the application. In this case, the controller 121 can display a product sales page for a specific product through an application.
  • a user can search for and/or select a specific product he or she wishes to purchase through a web page.
  • the controller 121 can display a product sales page for a specific product through a web page.
  • a user may search for a specific product on a portal site.
  • the portal site can display search results for a specific product, and the user can select a specific product sold by a specific seller.
  • the controller 121 can display a product sales page for a specific product through a web page.
  • FIG. 3 is a flowchart of the operation of the first electronic device 110a according to various embodiments.
  • the processor 111 of the first electronic device 110a processes the first electronic device sold by the first seller through a web page on the user's terminal device 120.
  • information for displaying the product sales page of the first product sold by the first seller may be transmitted to the terminal device 120 through the web page.
  • a product sales page may be a page containing a description of a specific product, as shown in FIG. 5 .
  • a user can search for the first product on a portal site through the terminal device 120.
  • the portal site may provide a product sales page of the first product sold by the first seller as a search result.
  • the terminal device 120 sends a request to access the product sales page of the first product sold by the first seller. It can be transmitted to the electronic device 110a.
  • the processor 111 of the first electronic device 110a provides information for displaying a product sales page of the first product sold by the first seller through a web page. It can be transmitted to the terminal device 120.
  • the terminal device 120 may display a product sales page for the first product sold by the first seller through a web page related to an online store.
  • a user may search for the first product on a web page about an online store through the terminal device 120.
  • a web page may be a site operated by an operator (business operator) who operates an online store.
  • the web page may provide a product sales page for the first product sold by the first seller as a search result.
  • the terminal device 120 is a first electronic device 110a that operates a web page related to an online store. 1
  • a request to access the product sales page of the first product sold by the seller may be sent.
  • the processor 111 of the first electronic device 110a In response to the request received from the terminal device 120, the processor 111 of the first electronic device 110a provides information for displaying a product sales page of the first product sold by the first seller through a web page. It can be transmitted to the terminal device 120.
  • the terminal device 120 may display a product sales page for the first product sold by the first seller through a web page related to an online store.
  • the processor 111 may search for at least one second seller selling the first product in operation 320.
  • the processor 111 may search for a second seller, another seller selling the first product, in an online store.
  • the processor 111 may determine that products having the same product ID as the product ID of the first product are the same product as the first product.
  • the processor 111 may search for at least one second seller selling the first product in addition to the first seller.
  • the processor 111 may identify a third seller selling the first product at the lowest price among at least one second seller in operation 330. For example, if there are two searched second sellers, one of whom sells the first product for 10,000 won, and the other sells the first product for 15,000 won, the first product is sold for 10,000 won.
  • the second seller selling to Won can be identified as the third seller.
  • the processor 111 recommends a third seller based on information about the first product sold by the first seller and information about the first product sold by the third seller. You can decide whether to decide or not.
  • the processor 111 may determine whether to select the third seller as the recommended seller based on the price of the first product sold by the first seller and the price of the first product sold by the third seller.
  • the processor 111 may compare the price of the first product sold by the first seller with the price of the first product sold by the third seller. If the price of the first product sold by the third seller is lower than the price of the first product sold by the first seller, the processor 111 may determine the third seller as the recommended seller.
  • the processor 111 may not determine the third seller as the recommended seller. For example, if the third seller sells the first product for 10,000 won and the first seller sells the first product for 12,000 won, the processor 111 may determine the third seller as the recommended seller. For example, if the third seller sells the first product for 10,000 won and the first seller sells the first product for 9,000 won, the processor 111 may not determine the third seller as the recommended seller. .
  • the processor 111 may not determine the third seller as the recommended seller. If the price of the first product sold by the third seller is the same as the price of the first product sold by the first seller, the processor 111 may compare the expected delivery dates. The method of determining a recommended seller by comparing expected delivery dates will be described later.
  • the processor 111 in response to the determination of the recommended seller, creates a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application to the terminal device 120. ) can be transmitted (provided).
  • the processor 111 may transmit information about a banner including the first hyperlink to the terminal device 120.
  • the processor 111 may transmit information about a pop-up page including the first hyperlink to the terminal device 120.
  • the terminal device 120 may display the first hyperlink in one area of the product sales page of the first product sold by the first seller.
  • the first hyperlink may be displayed in the form of a banner or a pop-up page.
  • the terminal device 120 in response to receiving a user input of selecting the first hyperlink, executes an application related to the online store and displays a product sales page of the first product sold by the recommended seller through the application. You can.
  • the user's purchasing motivation can be increased and the usage rate of the application related to the online store can be increased.
  • FIG. 4 is a flowchart of the operation of system 10 according to various embodiments of the present disclosure. Content that overlaps with the content described in FIG. 3 will be omitted.
  • the controller 121 of the terminal device 120 may receive a user input for searching a first product on a portal site in operation 401.
  • the user can search for the first product on the portal site through the terminal device 120.
  • the portal site may provide various sales sites selling the first product as search results.
  • a portal site may provide a product sales page for a first product sold by a first seller through an online store as a search result.
  • the controller 121 of the terminal device 120 may receive a user input for selecting the first product sold by the first seller in operation 403.
  • the user can select the first product sold by the first seller in the online store from among the search results provided by the portal site.
  • the controller 121 of the terminal device 120 may request access to a product sales page of the first product sold by the first seller through a web page.
  • the controller 121 may transmit the request to the first electronic device 110a through the communication circuit 127.
  • the processor 111 of the first electronic device 110a may transmit information for displaying a product sales page of the first product sold by the first seller through a web page in operation 407.
  • the controller 121 of the terminal device 120 may display a product sales page of the first product sold by the first seller through a web page in operation 409.
  • the controller 121 may display a product sales page for the first product sold by the first seller through a web page.
  • the processor 111 of the first electronic device 110a may search for at least one second seller selling the first product in operation 411.
  • the processor 111 may search for at least one second seller selling a product having the same product ID as the first product in an online store.
  • the processor 111 of the first electronic device 110a may identify a third seller among at least one second seller selling the first product at the lowest price in operation 413.
  • the processor 111 of the first electronic device 110a may determine whether to determine the third seller as a recommended seller in operation 415.
  • the processor 111 compares the price of the first product sold by the first seller with the price of the first product sold by the third seller, and the price of the first product sold by the third seller is the price sold by the first seller. If the price is lower than the price of the first product, the third seller may be determined as the recommended seller. If the price of the first product sold by the third seller is the same as or higher than the price of the first product sold by the first seller, the third seller may not be determined as the recommended seller.
  • the processor 111 of the first electronic device 110a in response to determining the recommended seller, displays a product sales page of the first product sold by the recommended seller in the application. 1 A hyperlink can be transmitted to the terminal device 120. If the third seller is determined to be the recommended seller, the first electronic device 110a may transmit a first hyperlink to the terminal device 120 to display the product sales page of the first product sold by the recommended seller in the application. . The processor 111 of the first electronic device 110a may transmit information about the banner including the first hyperlink to the terminal device 120, and may transmit information about the pop-up page including the first hyperlink to the terminal device 120. ) can also be sent.
  • the controller 121 of the terminal device 120 may display a first hyperlink in operation 419.
  • the controller 121 may display the first hyperlink in one area of the web page.
  • the controller 121 may display a banner including the first hyperlink in one area of the web page, or may display a pop-up page including the first hyperlink in one area of the web page.
  • the controller 121 may display the first hyperlink in one area of the product sales page of the first product sold by the first seller on the web page.
  • the controller 121 of the terminal device 120 may receive a user input for selecting the first hyperlink in operation 421.
  • the controller 121 may receive a user input for selecting a banner including a first hyperlink.
  • the user may select the first hyperlink to check the product sales page of the first product sold by the recommended seller in the application.
  • the controller 121 of the terminal device 120 may request access to the product sales page of the first product sold by the recommended seller through an application in operation 423.
  • the controller 121 may transmit the request to the second electronic device 110b that operates an application related to the online store through the communication circuit 127.
  • the second electronic device 110b may transmit information for displaying a product sales page of the first product sold by the recommended seller to the terminal device 120 through an application in operation 425.
  • the controller 121 of the terminal device 120 may display a product sales page of the first product sold by the recommended seller through an application.
  • the controller 121 may execute an application related to an online store and display a product sales page of the first product sold by the recommended seller in the application.
  • the user's purchase motivation can be increased and the usage rate of the application related to the online store can be increased.
  • FIG. 5 is a screen showing an online store running on a web page according to various embodiments of the present disclosure. Specifically, FIG. 5 is a diagram illustrating a product sales page 500 of a first product sold by a first seller, displayed through a web page.
  • the controller 121 of the terminal device 120 may display a product sales page 500 of the first product through a web page.
  • the user may search for a first product on a portal site through the terminal device 120 and select the first product sold by the first seller from among the search results.
  • the terminal device 120 may request access to the product sales page 500 of the first product sold by the first seller to the first electronic device 110a through a web page.
  • the first electronic device 110a transmits information for displaying the product sales page 500 of the first product sold by the first seller to the terminal device 120 through a web page. You can.
  • Information about the first product may be displayed on the product sales page 500 of the first product.
  • Information about the first product may include, for example, information about the name, price, and expected delivery date of the first product.
  • the price and expected delivery date of the first product are determined by the first seller. The user can check information about the first product through the product sales page of the first product sold by the first seller.
  • FIGS. 6A to 6C are screens showing an online store running on a web page according to various embodiments of the present disclosure. Specifically, FIGS. 6A to 6C are screens showing a first hyperlink 611 for displaying a product sales page 600 of a first product sold by a recommended seller in an application related to an online store.
  • the controller 121 of the terminal device 120 may provide a first hyperlink ( 611) can be displayed in one area of the screen.
  • the controller 121 may receive information about the first hyperlink 611 for displaying the product sales page 600 of the first product sold by the recommended seller in the application from the first electronic device 110a.
  • the controller 121 may receive information about the banner 610 including the first hyperlink 611 from the first electronic device 110a, and may receive information about the banner 610 including the first hyperlink 611.
  • the controller 121 may display a banner 610 including the first hyperlink 611 in one area of the screen, or may display a pop-up page including the first hyperlink 611.
  • it is assumed that the banner 610 including the first hyperlink 611 is displayed in one area of the screen.
  • FIG. 6A relates to an embodiment of displaying a banner 610 including the first hyperlink 611 in the upper area of the screen
  • FIG. 6B shows a banner 610 including the first hyperlink 611.
  • Figure 6c relates to an embodiment in which a banner 610 including the first hyperlink 611 is displayed in the bottom area of the screen.
  • the banner 610 including the first hyperlink 611 may include, for example, the first hyperlink 611 and a recommendation phrase.
  • the recommended phrase may be, for example, “Buy the same product for 15,920 won. View the lowest price product,” and various other phrases may be displayed.
  • the user wants to access the product sales page 600 of the first product sold by the recommended seller through the application, he or she may select the first hyperlink 611.
  • the first seller sells the first product for 16,900 won, but the recommended seller may sell the same first product for 15,920 won, and the user may sell the first product sold by the recommended seller for 15,920 won.
  • You may want to purchase a product.
  • FIG. 7 is a diagram illustrating a product sales page 700 of a first product sold by a recommended seller through an application according to various embodiments of the present disclosure.
  • the controller 121 executes an application related to an online store in response to receiving a user input of selecting the first hyperlink 611, and recommends a seller through the application.
  • the product sales page 700 of the first product being sold may be displayed.
  • FIG. 8 is a flowchart of the operation of the first electronic device 110a according to various embodiments of the present disclosure. Contents that overlap with those described in FIGS. 3 and 4 will be omitted.
  • the processor 111 of the first electronic device 110a according to various embodiments sells a first product sold by a first seller through a web page related to an online store. Information for displaying a page may be transmitted to the terminal device 120.
  • the processor 111 may search for at least one second seller selling the first product in operation 803.
  • the processor 111 may identify a third seller selling the first product at the lowest price among at least one second seller in operation 805.
  • the processor 111 may compare the price of the first product sold by the first seller with the price of the first product sold by the third seller in operation 807. If the price of the first product sold by the third seller is lower than the price of the first product sold by the first seller, the processor 111 branches to operation 809 (807-Yes) and recommends the third seller. can be decided. In operation 815, the processor 111 according to various embodiments, in response to the determination of the recommended seller, creates a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application to the terminal device 120. ) can be transmitted.
  • the processor 111 selects the third seller as the recommended seller. You may not decide.
  • the processor 111 determines the price of the first product sold by the third seller. 1 You can compare the expected delivery date of product with the expected delivery date of the first product sold by the first seller. If the scheduled delivery date of the first product sold by the third seller is earlier than the scheduled delivery date of the first product sold by the first seller, branch to operation 809 (813-Yes), and the processor 111 recommends the third seller. You can decide as a seller.
  • the processor 111 in response to determining the recommended seller, creates a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application to the terminal device 120. ) can be transmitted.
  • the processor 111 performs the first delivery date. 3
  • the seller may not be determined as a recommended seller.
  • a seller who sells the first product more cheaply than the first seller can be searched for, and if not found, a seller who delivers the first product more quickly can be searched for and recommended to the user.
  • FIGS. 9A, 9B, and 9C are screens showing an online store running on a web page according to various embodiments of the present disclosure. Specifically, FIGS. 9A to 9C are screens showing a first hyperlink 911 for displaying the product sales page 900 of the first product sold by the recommended seller in the application.
  • the controller 121 of the terminal device 120 may provide a first hyperlink for displaying a product sales page 900 of a first product sold by a recommended seller in an application. (911) can be displayed in one area of the screen.
  • the controller 121 may receive a first hyperlink 911 for displaying a product sales page 900 of the first product sold by the recommended seller in the application from the first electronic device 110a.
  • the controller 121 may receive information about the banner 910 including the first hyperlink 911 from the first electronic device 110a, and may receive information about the banner 910 including the first hyperlink 911. You may also receive information about pop-up pages (not shown).
  • the controller 121 may display a banner 910 including the first hyperlink 911 in one area of the screen, or may display a pop-up page including the first hyperlink 911.
  • the banner 910 including the first hyperlink 911 is displayed in one area of the screen.
  • the recommended seller may be a seller whose delivery date for the first product is early. For example, if the first seller is the seller who sells the first product at the lowest price, the first electronic device 110a may determine a seller who delivers the first product faster than the first seller as a recommended seller.
  • FIG. 9A relates to an embodiment of displaying a banner 910 including the first hyperlink 911 in the upper area of the screen
  • FIG. 9B shows a banner 910 including the first hyperlink 911.
  • Figure 9c relates to an embodiment in which a banner 910 including the first hyperlink 911 is displayed in the bottom area of the screen.
  • the banner 910 including the first hyperlink 911 may include, for example, the first hyperlink 911 and a recommendation phrase.
  • a recommended phrase may be, for example, "Guaranteed arrival tomorrow (Thursday) 9/1. There is a product with fast delivery at the same price," and various other phrases may be displayed.
  • FIG. 10 is a flowchart of the operation of the terminal device 120 according to various embodiments of the present disclosure.
  • the controller 121 of the terminal device 120 may search for a first product on a portal site in operation 1010.
  • the user may search for the first product through a portal site on the terminal device 120.
  • the portal site may provide various sellers selling the first product as search results.
  • the controller 121 may select the first product sold by the first seller in operation 1020.
  • the portal site can display search results related to the first product, and the user can select the first product sold by the first seller from the search results.
  • the controller 121 selects the first product sold by the first seller through a web page using the first electronic device 110a. You can request access to the sales page.
  • the controller 121 may receive information for displaying a product sales page of the first product sold by the first seller through a web page in operation 1030.
  • the first electronic device 110a may transmit information for displaying a product sales page of the first product sold by the first seller to the terminal device 120 through a web page.
  • the controller 121 may display a product sales page of the first product sold by the first seller through a web page in operation 1040.
  • the controller 121 may receive, in operation 1050, a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application.
  • the controller 121 may display a first hyperlink in operation 1060.
  • the controller 121 may display a first hyperlink in one area of the product sales page of the first product sold by the first seller.
  • the controller 121 may receive a user input for selecting a first hyperlink in operation 1070.
  • the controller 121 may request access to the product sales page of the first product sold by the recommended seller through the application to the second electronic device 110b. there is.
  • the controller 121 may receive information for displaying a product sales page of the first product sold by the recommended seller through an application in operation 1080.
  • the controller 121 may execute an application related to an online store and receive information from the second electronic device 110b for displaying a product sales page of the first product sold by the recommended seller through the application.
  • the controller 121 may display a product sales page of the first product sold by the recommended seller through an application in operation 1090.
  • Figure 11 is a screen showing an online store running on a web page according to various embodiments of the present disclosure.
  • Figure 11 is a diagram showing the gateway page (eg, home screen) of an online store through a web page.
  • the gateway page eg, home screen
  • it is described as a gateway page for an online store, but various pages operated on a web page for an online store, for example, a product search page, a product sales page for a specific product, a shopping cart page, and a product
  • the same technical features can be applied to the payment page.
  • the controller 121 of the terminal device 120 may provide a second hyperlink 1111 for executing an application related to an online store in one area of the gateway page 1100 of a web page related to an online store. It can be displayed.
  • the first electronic device 110a may transmit a second hyperlink 1111 for executing an application to the terminal device 120.
  • the terminal device 120 may display the received second hyperlink 1111 in one area of the gateway page 1100.
  • the application is executed even when the terminal device 120 accesses not only the gateway page 1100 of the web page, but also any one of a product search page, a product sales page for a specific product, a shopping cart page, and a product payment page.
  • a second hyperlink for this purpose can be transmitted to the terminal device 120.
  • the first electronic device 110a may transmit information about the banner 1110 including application-specific benefit information to the terminal device 120 along with the second hyperlink 1111.
  • Application-specific benefit information may include information about coupons that can only be used in the application.
  • the terminal device 120 may display a banner 1110 including a second hyperlink 1111 and application-specific benefit information in one area of the gateway page 1100.
  • the terminal device 120 displays the banner 1110 in one area of any one of the gateway page 1100 of a web page, a product search page, a product sales page for a specific product, a shopping cart page, and a product payment page. can be displayed.
  • the terminal device 120 may execute an application in response to receiving a user input for selecting the second hyperlink 1111.
  • Computer-readable recording media include all types of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media may include ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage devices. Additionally, computer-readable recording media can be distributed across computer systems connected to a network, so that computer-readable code can be stored and executed in a distributed manner. And, functional programs, codes, and code segments for implementing the above embodiments can be easily deduced by programmers in the technical field to which this disclosure pertains.

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Abstract

Selon divers modes de réalisation, la présente invention concerne un dispositif électronique qui peut être configuré pour : en réponse à la demande, par un dispositif terminal d'un utilisateur par l'intermédiaire d'une page Web relative à un magasin en ligne, accéder à une page de vente de produit d'un premier produit vendu par un premier vendeur, transmettre des informations pour afficher la page de vente de produit du premier produit vendu par le premier vendeur au dispositif terminal par l'intermédiaire de la page Web ; rechercher au moins un second vendeur qui vend le premier produit ; identifier, parmi le ou les seconds vendeurs, un troisième vendeur qui vend le premier produit à un prix le plus bas ; sur la base d'informations sur le premier produit vendu par le premier vendeur et d'informations sur le premier produit vendu par le troisième vendeur, déterminer s'il faut déterminer le troisième vendeur en tant que vendeur recommandé ; et en réponse à la détermination du vendeur recommandé, transmettre, au dispositif terminal, un premier hyperlien pour afficher une page de vente de produit du premier produit vendu par le vendeur recommandé dans une application associée au magasin en ligne.
PCT/KR2023/001554 2022-11-30 2023-02-03 Dispositif électronique et procédé de fonctionnement associé WO2024117382A1 (fr)

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KR10-2022-0163564 2022-11-30
KR1020220163564A KR20240080319A (ko) 2022-11-30 2022-11-30 전자 장치 및 그의 동작 방법

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020004085A (ko) * 2000-07-01 2002-01-16 오준영 실시간 가격비교정보 제공시스템
JP2010146396A (ja) * 2008-12-19 2010-07-01 Yahoo Japan Corp 情報表示装置、情報表示方法及び情報表示システム
KR101704699B1 (ko) * 2014-09-12 2017-02-08 주식회사 포워드벤처스 상품 정보 제공 시스템, 방법 및 컴퓨터 판독 가능한 기록 매체
KR102402931B1 (ko) * 2022-03-14 2022-05-30 주식회사 제이엠지티 온라인 상품 판매 플랫폼을 제공하는 서버 및 서버가 고객에게 상품을 추천하는 방법
KR102406070B1 (ko) * 2021-09-16 2022-06-10 쿠팡 주식회사 정보 제공 방법 및 이를 이용한 전자 장치

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020004085A (ko) * 2000-07-01 2002-01-16 오준영 실시간 가격비교정보 제공시스템
JP2010146396A (ja) * 2008-12-19 2010-07-01 Yahoo Japan Corp 情報表示装置、情報表示方法及び情報表示システム
KR101704699B1 (ko) * 2014-09-12 2017-02-08 주식회사 포워드벤처스 상품 정보 제공 시스템, 방법 및 컴퓨터 판독 가능한 기록 매체
KR102406070B1 (ko) * 2021-09-16 2022-06-10 쿠팡 주식회사 정보 제공 방법 및 이를 이용한 전자 장치
KR102402931B1 (ko) * 2022-03-14 2022-05-30 주식회사 제이엠지티 온라인 상품 판매 플랫폼을 제공하는 서버 및 서버가 고객에게 상품을 추천하는 방법

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