WO2023068418A1 - Dispositif électronique pour fournir des informations liées à un article, et procédé associé - Google Patents

Dispositif électronique pour fournir des informations liées à un article, et procédé associé Download PDF

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Publication number
WO2023068418A1
WO2023068418A1 PCT/KR2021/015249 KR2021015249W WO2023068418A1 WO 2023068418 A1 WO2023068418 A1 WO 2023068418A1 KR 2021015249 W KR2021015249 W KR 2021015249W WO 2023068418 A1 WO2023068418 A1 WO 2023068418A1
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WIPO (PCT)
Prior art keywords
information
rental
item
detailed
page
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PCT/KR2021/015249
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English (en)
Korean (ko)
Inventor
이주현
장현아
강승희
박현아
Original Assignee
쿠팡 주식회사
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Publication of WO2023068418A1 publication Critical patent/WO2023068418A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0645—Rental transactions; Leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0278—Product appraisal
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02A—TECHNOLOGIES FOR ADAPTATION TO CLIMATE CHANGE
    • Y02A10/00—TECHNOLOGIES FOR ADAPTATION TO CLIMATE CHANGE at coastal zones; at river basins
    • Y02A10/40—Controlling or monitoring, e.g. of flood or hurricane; Forecasting, e.g. risk assessment or mapping

Definitions

  • the present disclosure relates to an electronic device and method for providing item-related information on an e-commerce service.
  • the present disclosure has been proposed to solve the above-described problems, and a method for providing rental information and sales information for a target item for which detailed information is requested by a customer terminal as separate tabs and providing them on a detailed information page and an electronic device using the same intended to provide
  • the present disclosure also checks in advance whether there is rental item identification information and sale item identification information corresponding to the identification information of the target item, and if there is rental item identification information and sale item identification information, rental item identification on the detailed information page
  • An object of the present invention is to provide a method for providing first detailed item information corresponding to information and second detailed item information corresponding to sale item identification information, and an electronic device using the same.
  • a method of providing item-related information includes receiving a request for detailed information including identification information on a target item from a customer terminal using a service; checking whether there is rental item identification information and sale item identification information corresponding to the identification information of the target item based on the request for the detailed information; and if there is the rental item identification information and the sale item identification information, a rental tab displaying first detailed item information corresponding to the rental item identification information and second detailed item information corresponding to the sale item identification information. and providing a detailed information page including a sales tab to the customer terminal.
  • the checking may include checking a rental item and a render of the rental item based on the rental item identification information; and identifying a sale item and a seller of the sale item based on the sale item identification information.
  • the first detailed item information displayed on the rental tab may include at least some of rental period information, rental price information, subscription fee information, care-related information, and benefit information for the rental item.
  • the benefit information may include at least one of discount related information and cash accumulation information for the rental item, and the discount related information may include a monthly discount price and a total discount price for the rental item.
  • the cache accumulation information may include monthly accumulation cache and total accumulation cache for the rental item.
  • the benefit information may be set based on promotion information set by a terminal of a renderer corresponding to the rental item identification information.
  • the benefit information includes at least some of rental order information according to selection of the customer terminal, profile information of an account accessing the service through the customer terminal, and order history information of an account accessing the service. It may be characterized in that it is set by selecting at least one of a plurality of promotion options included in the promotion information based on.
  • the item-related information providing method includes a rental handler tab for displaying rental-related progress information and purchase-related information when a preset Call To Action (CTA) object is selected on the detailed information page.
  • the method may further include providing a handler page including a purchase handler tab for displaying progress information to the customer terminal.
  • CTA Call To Action
  • the rental-related progress information includes at least a portion of the first detailed item information and delivery-related information on the rental item
  • the handler page includes the at least a portion of the first detailed item information and The delivery-related information may be separately displayed on the handler page.
  • the detailed information page may further include a FAQ widget for displaying at least some FAQs among a plurality of Frequently Asked Questions (FAQs) related to rental items.
  • FAQs Frequently Asked Questions
  • the FAQ widget may be disposed below the rental tab and above a widget displaying a catalog for the rental item.
  • the FAQ widget may display at least some of the FAQs selected based on the frequency of questions received so far among the plurality of FAQs.
  • providing a FAQ landing page in which each of the plurality of FAQs is displayed in a list form to the customer terminal may be further included.
  • the FAQ landing page as a graphic object corresponding to each FAQ is selected, an expanded/collapsed state of a section displaying answer information on the FAQ corresponding to the selected graphic object is switched. Characterized in that can do.
  • the detailed information page may further include a rental summary widget displaying a summary of rental order information according to the selection of the customer terminal.
  • the detailed information page further includes a review widget displaying both rental-related customer reviews and purchase-related customer reviews, wherein any one of the rental-related customer reviews and the purchase-related customer reviews is displayed on the review widget. It may be characterized in that a filtering function capable of selectively displaying only one is provided.
  • An electronic device for providing item-related information includes a transceiver, a memory for storing instructions, and a processor, and the processor is connected to the transceiver and the memory to obtain a target from a customer terminal using a service.
  • first detailed item information to be provided to the customer is provided to the customer terminal through the rental tab on the detailed information page and second detailed item information is provided to the customer terminal through the purchase tab on the detailed information page, so that the customer can access the detailed information page You can obtain information necessary for rental and purchase of items just by switching tabs without going outside.
  • the electronic device for providing item-related information includes a handler page for displaying rental-related progress information and purchase-related progress information when a specific Call To Action (CTA) object is selected on a detailed information page.
  • CTA Call To Action
  • the customer can easily obtain more advanced information related to rental or purchase of the item. For example, a customer can determine whether to rent by recognizing an expected delivery date when an item is rented through a rental handler tab on a handler page, taking into account a customer's individual schedule.
  • the electronic device for providing item-related information additionally provides a widget for displaying FAQs related to the item on the detailed information page, so that the customer's questions related to the rental or purchase of the item are displayed on the detailed information page. can be easily removed from the
  • FIG. 1 shows an item-related information providing system according to an exemplary embodiment.
  • FIG. 2 is a flowchart illustrating a method of providing information of an electronic device according to an exemplary embodiment.
  • step S220 is a flowchart for explaining step S220 in detail according to an embodiment.
  • FIG. 4 is a flowchart for describing an additional embodiment of providing a handler page.
  • FIG. 5 is a flowchart illustrating an additional embodiment of providing a FAQ landing page.
  • FIG. 6 is an exemplary diagram of a search result page and a detailed information page.
  • FIG. 7 is an exemplary diagram illustrating a tab activation/inactivation state of a detailed information page.
  • FIG. 8 is an exemplary diagram illustrating an embodiment in which a handler page is provided.
  • FIG. 9 is an exemplary diagram illustrating an embodiment in which a FAQ landing page is provided.
  • FIG. 10 is a block diagram illustrating an electronic device for providing item-related information according to an exemplary embodiment.
  • a “terminal” referred to below may be implemented as a computer or portable terminal capable of accessing a server or other terminals through a network.
  • the computer includes, for example, a laptop, desktop, laptop, etc. equipped with a web browser
  • the portable terminal is, for example, a wireless communication device that ensures portability and mobility.
  • IMT International Mobile Telecommunication
  • CDMA Code Division Multiple Access
  • W-CDMA Wide-Code Division Multiple Access
  • LTE Long Term Evolution
  • transmission refers to direct transmission of signals, messages, or information from one component to another. This includes not only being passed on, but also passing through other components.
  • “transmitting” or “transmitting” a signal, message or information as an element indicates the final destination of the signal, message or information and does not mean a direct destination. The same is true for "reception” of signals, messages or information.
  • two or more data or information being “related” means that when one data (or information) is obtained, at least a portion of other data (or information) can be obtained based thereon.
  • first and second may be used to describe various components, but the components should not be limited by the terms. The terms may be used for the purpose of distinguishing one component from another.
  • first element may be termed a second element, and similarly, a second element may be termed a first element, without departing from the scope of the present disclosure.
  • FIG. 1 shows an item-related information providing system according to an exemplary embodiment.
  • an item related information providing system 100 may include an electronic device 110 , a customer terminal 120 , a render terminal 130 and a seller terminal 140 .
  • an electronic device 110 may include an electronic device 110 , a customer terminal 120 , a render terminal 130 and a seller terminal 140 .
  • a customer terminal 120 may include an electronic device 110 , a customer terminal 120 , a render terminal 130 and a seller terminal 140 .
  • a seller terminal 140 may include an electronic device 110 , a customer terminal 120 , a render terminal 130 and a seller terminal 140 .
  • FIG. 1 an item related information providing system 100 shown in FIG. 1, only configurations related to the present embodiment are shown. Accordingly, those skilled in the art can understand that other general-purpose components may be further included in addition to the components shown in FIG. 1 .
  • the electronic device 110 , the customer terminal 120 , the render terminal 130 , and the seller terminal 140 may communicate with each other within the network 150 .
  • the electronic device 110 may provide a platform for e-commerce services. Specifically, the electronic device 110 may provide an application for an e-commerce service to the customer terminal 120, execute the corresponding application, and use the e-commerce service through the customer terminal 120 connected to the electronic device 110. can provide. Through the corresponding e-commerce service, information related to items registered on the service may be provided, as well as rental services and sales services for each item. Accordingly, in the present disclosure, the 'item-related information providing service' provided by the electronic device 110 may be included in the e-commerce service. Meanwhile, the electronic device 110 may be included in a server that provides an item-related information providing service.
  • the application provided by the electronic device 110 is installed in the customer terminal 120, and some of the calculations for the item-related information providing service are processed by the customer terminal 120, and the remaining part is processed by the customer terminal 120. It can be driven to process on an external server.
  • the electronic device 110 allows a customer to easily obtain first detailed item information corresponding to rental information of an item and second detailed item information corresponding to sales information without moving from one page to another.
  • a detailed information page including a rental tab for displaying first detailed item information and a purchase tab for displaying second detailed item information may be provided to the customer terminal 120 .
  • the electronic device 110 separates the detailed information page from the detailed information page to provide more detailed information related to rental or purchase when the customer manipulates a preset interface to rent or purchase an item on the detailed information page.
  • a handler page of may be additionally provided to the customer terminal 120 .
  • the electronic device 110 is a widget that displays some frequently asked questions (FAQs) on the detail information page so that the customer can easily identify several frequently asked questions (FAQs) related to the item on the detail information page. can be provided additionally.
  • the electronic device 110 may provide a FAQ landing page displaying all FAQs to the customer terminal 120 according to the customer's request.
  • the detailed information page provided by the electronic device 110 may further include a rental summary widget displaying a summary of rental order information according to the selection of the customer terminal 120 .
  • the rental summary widget may display at least a part of functions of the target item, care-related information, rental period information, rental price information, and information on ownership of the target item.
  • the detailed information page provided by the electronic device 110 may further include a review widget displaying both rental-related customer reviews and purchase-related customer reviews.
  • rental-related customer reviews and purchase-related customer reviews may be mixed and displayed without distinction.
  • rental-related customer reviews and purchase-related customer reviews are not spatially separated, but a tag identifying rental or purchase may be tagged for each review and displayed in the review widget.
  • rental-related customer reviews and purchasing-related customer reviews may be spatially separated, and one type of review may be displayed on the top or left side and the other type of review may be displayed on the bottom or right side. Review when a corresponding object is selected
  • the rental-related customer review and purchase-related customer review may be displayed on the review widget in various ways other than according to embodiments.
  • the electronic device 110 causes an object (eg, an object with 5 stars) of a preset shape indicating the rating of a target item to be displayed on the detailed information page, and the object is selected.
  • an object eg, an object with 5 stars
  • a review widget can be provided through the detailed information page.
  • a filtering function capable of selectively displaying only one of rental-related customer reviews and purchase-related customer reviews may be provided on the review widget.
  • the filtering function may be provided by selecting an icon object having a preset shape disposed on the review widget.
  • the filtering function may be provided by applying or unchecking check boxes corresponding to 'rental-related customer reviews' and 'purchase-related customer reviews' disposed on the review widget.
  • the filtering function may be provided by adjusting a filtering option control bar disposed on the review widget vertically or horizontally.
  • the filtering function may be provided in various ways other than according to embodiments.
  • the customer terminal 120 is a terminal that accesses the e-commerce service provided by the electronic device 110, and can inquire, search, or browse various items registered as available for rental or sale through a user interface on the e-commerce service. Inquiries or orders for at least some of the items may be transmitted to the electronic device 110 .
  • the render terminal 130 may transmit necessary information for rental of a desired item to the electronic device 110, receive various requests related to item rental from the customer terminal 120 through the electronic device 110, and rent the item. can manage
  • the seller terminal 140 may transmit information necessary for selling a desired item to the electronic device 110, receive various requests related to item sales from the customer terminal 120 through the electronic device 110, and sell the item. can manage
  • the render terminal 130 and the seller terminal 140 are referred to as separate entities, they are only functionally divided for convenience of description, and depending on the embodiment, both rental and sale of items In the case of one managed entity, the render terminal 130 and the seller terminal 140 may serve as both.
  • the e-commerce service accessed by the render terminal 130 or the seller terminal 140 may be provided by an application different from the application provided to the customer terminal 120, but depending on the embodiment, provided by the same application It could be.
  • the network 150 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network, and their mutual It is a data communication network in a comprehensive sense that includes a combination and enables each network constituent entity shown in FIG. 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile wireless communication network.
  • Wireless communication includes, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy (Bluetooth low energy), Zigbee, WFD (Wi-Fi Direct), UWB (ultra wideband), infrared communication (IrDA, Infrared Data Association) ), Near Field Communication (NFC), etc., but is not limited thereto.
  • FIG. 2 is a flowchart illustrating a method of providing information of an electronic device according to an exemplary embodiment.
  • step S210 the electronic device 110 may receive a request for detailed information including identification information on a target item from the customer terminal 120 using the service.
  • step S220 the electronic device 110 may check whether there is rental item identification information and sale item identification information corresponding to the identification information of the target item based on the received detailed information request.
  • the electronic device 110 may check whether there is rental item identification information and sale item identification information by referring to registration information related to a target item on a service.
  • the registration information referred to by the electronic device 110 may be information stored in a storage medium in the electronic device 110, but is not necessarily limited thereto, and item-related information including the electronic device 110 according to embodiments. It may be information stored in a storage medium within a server providing the provided service, or may be information stored in a separate server outside the corresponding server.
  • step S230 will be described in more detail through FIG. 3 as follows.
  • step S310 the electronic device 110 may check the rental item and the render of the rental item based on the rental item identification information.
  • step S320 the electronic device 110 may identify a sale item and a seller of the sale item based on the sale item identification information.
  • step S230 the electronic device 110 displays a rental tab displaying first detailed item information corresponding to the rental item identification information and sales when there is the rental item identification information and the sale item identification information.
  • a single detail page (SDP) including a sales tab displaying second detailed item information corresponding to item identification information may be provided to the customer terminal 120 .
  • 'rental item identification information' refers to information capable of identifying a render that will lend a target item and a rental item registered by the render
  • 'sale item identification information' means information to sell a target item. It may refer to information capable of identifying a seller and a sale item registered by the seller. If there are multiple renders or sellers for a specific target item, a plurality of pieces of rental item identification information or sale item identification information may also exist accordingly.
  • the electronic device 110 when a plurality of pieces of rental item identification information or sale item identification information exist for one target item, the electronic device 110 receives profile information of each render/seller account and orders for each render/seller. Rental item identification information or sale item identification information may be selected based on at least a part of the ranking and the rating for each render/seller account.
  • factors considered when the electronic device 110 selects rental item identification information or sale item identification information are not limited to the above, and an element or combination of elements capable of distinguishing a plurality of rental items or sale items from each other If it is, it can be used without restriction to select rental item identification information or sale item identification information.
  • the electronic device 110 may refer to a matching relationship between rental item identification information and sale item identification information.
  • the electronic device 110 may select one of rental item identification information and sale item identification information.
  • the electronic device 110 may query a database in which one or more rental item identification information and one or more sale item identification information are related and stored for identification information associated with the selected identification information.
  • rental item identification information and sale item identification information may be associated through one table, and a separate table that mediates between rental item identification information and sale item identification information (eg, through key information, etc.) It can also be related through two or more tables, including the table of .
  • the electronic device 110 may select the other one of rental item identification information and sale item identification information based on the query result.
  • the other tab when any one of the rental tab and the purchase tab is active, the other tab is inactive, and on the active tab, among first detailed item information and second detailed item information Information corresponding to the active tab may be displayed. That is, the active/inactive state of the rental tab and the purchase tab may be switched depending on the active/inactive state of each other.
  • switching between active/inactive states of the rental tab and the purchase tab may be performed by manipulation through a graphical user interface (GUI) provided on the customer terminal 120 .
  • GUI graphical user interface
  • the customer terminal 120 is a smartphone
  • a user accessing the service through a smartphone switches the rental tab to an active state by touching an object of an inactive rental tab while the purchase tab is active, First detailed item information corresponding to the rental tab may be viewed.
  • the user accessing the service through the customer terminal 120 can obtain information necessary for renting or purchasing an item by going back and forth between the rental tab and the purchase tab without leaving the detailed information page.
  • the method of switching between the active/inactive state of the rental tab and purchase tab is not limited to being performed only by manipulation through the customer terminal 120, and the type of item, rental or sales history of the item, item at the current time It may be made by the electronic device 110 itself based on various factors such as rental or sale-related status of .
  • the first detailed item information displayed on the rental tab may include at least some of rental period information, rental price information, subscription fee information, care-related information, and benefit information for a target item.
  • 'subscription fee information' includes the amount of subscription fee to be paid as a lump sum at the time of contract when renting the target item
  • 'care-related information' is whether or not care service for the item is provided in the future when the target item is rented and the care service is It may include a period provided, but is not necessarily limited thereto.
  • the benefit information may include at least one of discount related information and cache accumulation information for a target item.
  • the discount-related information may include a monthly discount price and a total discount price for the target item.
  • the cache accumulation information may include monthly accumulation cache and total accumulation cache for the target item.
  • the benefit information may be set based on promotion information set by a terminal of a renderer corresponding to rental item identification information.
  • the promotion information may include a plurality of promotion options set by the renderer through the render terminal 130 .
  • the promotion information may include promotion options set by the renderer to be applied for each event related to the target item through the render terminal 130 .
  • the promotion information may be set in advance before the target item is registered on the service, but is not necessarily limited thereto, and may be set after the target item is registered on the service, and depending on the embodiment, an event related to the target item It can also be dynamically changed when it occurs.
  • the benefit information is based on at least some of the rental order information according to the selection of the customer terminal 120, the profile information of the account accessing the service through the customer terminal 120, and the order history information of the account accessing the service. It can be set by the electronic device 110 selecting at least one of a plurality of promotion options included in the promotion information. For example, if the promotion options included in the promotion information are options for applying 5%, 10%, and 20% discount prices to the monthly rental price of the target item, the electronic device 110 provides service through the customer terminal 120. Based on the profile information of the account accessed to, it is identified which level of the account corresponds to VVIP, VIP, and general, and one of the three options can be applied according to the identified level.
  • the electronic device 110 identifies the card company of the card used as a payment method in the rental contract based on the rental order information, and provides the above three types of benefits according to the affiliate benefits applicable to the identified card company. You can also apply one of the options. As another example, under the same three options, the electronic device 110 identifies whether the cumulative order amount of the account exceeds a predetermined criterion for each amount based on the order history information of the account accessing the service, and the identified result Depending on the above, one of the three options may be applied.
  • FIG. 4 is a flowchart for describing an additional embodiment of providing a handler page.
  • step S410 the electronic device 110 may receive a request for detailed information including identification information on a target item from the customer terminal 120 using the service.
  • step S420 the electronic device 110 may check whether there is rental item identification information and sale item identification information corresponding to the identification information of the target item based on the request for detailed information.
  • step S430 if there is rental item identification information and sale item identification information, the electronic device 110 displays a rental tab displaying first detailed item information corresponding to the rental item identification information and second items corresponding to the sale item identification information.
  • a detailed information page including a sales tab displaying detailed item information may be provided to the customer terminal 120 .
  • step S440 the electronic device 110 displays a rental handler tab for displaying rental-related progress information and purchase-related progress information when a preset Call To Action (CTA) object is selected on the detailed information page.
  • a handler page including a purchase handler tab for processing may be provided to the customer terminal 120 .
  • a 'handler page' may include a page provided additionally when a specific event occurs in one page provided for an e-commerce service. Accordingly, those skilled in the art can understand that the handler page provided by step S440 is a type of handler page including a rental handler tab and a purchase handler tab. However, in the following embodiment, for convenience of explanation, the 'handler page' will be described as a handler page including a rental handler tab and a purchase handler tab.
  • the handler page may be provided in a pop-up format in a layer above the layer in which the detailed information page is displayed.
  • the handler page pops up, at least some of the detailed information pages whose displayed areas overlap with the handler pages on the display of the customer terminal 120 may be hidden, and the remaining detailed information pages whose areas do not overlap may be displayed in brightness or Saturation may be reduced and displayed.
  • the handler page may be provided on a new window after the window displaying the detailed information page is switched.
  • a graphic object may be included on the handler page to provide a function of returning to the window where the detailed information page was displayed, and when the corresponding object is interface manipulated through the customer terminal 120, the window displaying the handler page is displayed again. It can be switched to a window in which a detailed information page is displayed.
  • the method of providing the handler page is not limited to the above two embodiments, and the detail information page and the handler page may be displayed in a split-screen format in the same window, or a widget format in which the handler page is newly added on the detail information page. It may be displayed as , etc., and may be provided in various ways according to embodiments.
  • the rental-related progress information may include at least part of first detailed item information displayed on the rental tab on the detailed information page and delivery-related information on the rental item.
  • rental-related progress information may include some rental options selected as a rental contract process progresses among first detailed item information on a detailed information page.
  • the delivery related information may include at least one of the following information (1) to (3).
  • first detailed item information' and 'delivery related information' included in the rental related progress information may be separately displayed on the handler page.
  • 'at least part of first detailed item information' may be displayed on a widget disposed relatively above the handler page, and 'delivery related information' may be displayed on a widget disposed relatively below.
  • 'at least some first detailed item information' may be displayed on the left widget and 'delivery related information' may be displayed on the right widget on the handler page.
  • FIG. 5 is a flowchart illustrating an additional embodiment of providing a FAQ landing page.
  • step S510 the electronic device 110 may receive a request for detailed information including identification information on a target item from the customer terminal 120 using the service.
  • step S520 the electronic device 110 may check whether there is rental item identification information and sale item identification information corresponding to the identification information of the target item based on the request for detailed information.
  • step S530 if there is rental item identification information and sale item identification information, the electronic device 110 displays a rental tab displaying first detailed item information corresponding to the rental item identification information and second items corresponding to the sale item identification information.
  • a detailed information page including a sales tab displaying detailed item information may be provided to the customer terminal 120 .
  • step S540 the electronic device 110, when a preset graphic object is selected on the FAQ widget displaying at least some of the frequently asked questions (FAQs) related to the rental item, each of the plurality of FAQs.
  • the FAQ landing page displayed in the form of a list may be provided to the customer terminal 120 .
  • a FAQ landing page may be provided when an area where a FAQ is displayed is selected on the FAQ widget.
  • the FAQ landing page may be provided when a CTA object for browsing the entire FAQ is selected on the FAQ widget.
  • the FAQ widget may be placed under the rentals tab on the details page. According to another embodiment, the FAQ widget may be disposed above a widget displaying a catalog for a target item on a detailed information page.
  • the FAQ widget may display top M FAQs (here, N ⁇ M) for which the largest number of questions have been received so far among the N FAQs selected as FAQs in relation to rental items.
  • the FAQ widget may display M (in this case, N ⁇ M) randomly selected FAQs among N FAQs selected as FAQs in relation to a rental item.
  • the FAQ landing page as a graphic object corresponding to each FAQ on the FAQ landing page is selected, the expanded / collapsed state of a section displaying answer information on the FAQ corresponding to the selected graphic object is switched.
  • the electronic device 110 displays answer information for a specific FAQ according to the graphic object selection by the customer terminal 120 on the FAQ landing page from a hidden state (section folded state) to a public state (section expanded state) It can be switched to, or it can be switched from open state to hidden state.
  • the method is divided into a plurality of steps, but at least some of the steps are performed in reverse order, combined with other steps, performed together, omitted, or divided into detailed steps. Or, one or more steps not shown may be added and performed.
  • FIG. 6 is an exemplary diagram of a search result page and a detailed information page.
  • SRP Search Result Page
  • water purifier A (model name: XX-1234) and water purifier B (model name: YY-5678) were searched in order of ranking in Coupang.
  • a tag 'rental' is displayed above the name of each water purifier, indicating that the corresponding water purifiers are rentalable items.
  • information that the monthly rental cost required to rent each water purifier is 30,000 won (rental price information), information that the rental period is 60 months (rental period information), and information that the expected delivery date is May 29 etc. are displayed in order.
  • the purchase price of water purifier B is displayed as 2.16 million won at the bottom of the rental period information of water purifier B, the service user can recognize that water purifier B is an item that can be rented and purchased.
  • FIG. 6 an example of a detailed information page displaying detailed information of a target item selected according to selection of the target item by the customer terminal 120 is shown at 620 .
  • Switching from the search result page shown in 610 to the detailed information page shown in 620 may be performed through interface manipulation on the search result page.
  • switching from a search result page to a detailed information page may be made when an image or name of water purifier B is selected.
  • the detailed information page for water purifier B displays the image, name, and model name of water purifier B, and a rental tab 621 and a purchase tab are disposed below it.
  • a rental tab 621 and a purchase tab are disposed below it.
  • the current rental tab 621 is in an active state and first detailed item information is displayed, and the purchase tab 622 is in an inactive state and purchase information is hidden.
  • a solid line located at the bottom of the tab title ('rental') of the rental tab 621 is highlighted in blue, indicating that the rental tab 621 is currently active.
  • FIG. 7 is an exemplary diagram illustrating a tab activation/inactivation state of a detailed information page.
  • FIG. 7 an example of a detailed information page in which a rental tab for displaying first detailed item information 711 of a water purifier B on a service is activated is shown at 710 .
  • the active rental tab includes order information for water purifier B (711-1), care-related information (711-2), rental price information (712), rental period information (713), subscription fee information ( 714) and benefit information 715 (discount related information 715-1, cache accumulation information 715-2), first detailed item information 711 is displayed.
  • order information for water purifier B (711-1), care-related information (711-2), rental price information (712), rental period information (713), subscription fee information ( 714) and benefit information 715 (discount related information 715-1, cache accumulation information 715-2), first detailed item information 711 is displayed.
  • this is exemplary, and the type, display order, and display method of detailed information included in the first detailed item information 711 may be set in various ways according to embodiments.
  • the order information currently selected by the customer is 'the color of water purifier B is white, the rental period is 60 months, and the existing water purifier is not to be collected'.
  • the phrase 'including rocket rental membership' located at the top of the care-related information 711-2 indicates that rocket rental membership is included in the rental contract for water purifier B.
  • the phrase 'receive visit management every 3 months' located below the phrase indicates that the content of Rocket Rental Membership is visit management for water purifier B every 3 months.
  • the rental price information 712 represents the monthly rental cost to be paid by the customer when signing a rental contract for the water purifier B. Based on the order information currently selected by the customer, the monthly rental cost is based on the assumption that the rental period information 713 is based on 60 months. It can be seen that is 36,000 won.
  • the subscription fee information 714 located below the rental price information 712 indicates that the subscription fee to be paid in a lump sum at the time of contract when renting the B water purifier is 100,000 won, and to prevent customer confusion, the subscription fee is an amount to be paid separately displayed together.
  • discount-related information 715-1 indicates conditions for receiving a discount when ordering a rental of water purifier B, and the discounted monthly amount and total amount.
  • the phrase 'up to 13,000 won per month card discount' indicates that the monthly amount discounted is up to 13,000 won
  • the phrase 'total 780,000 won discount' below it indicates the total amount discounted when the maximum monthly discount amount is applied. represents 780,000 won
  • the phrase 'when paying with S or L cards' in parentheses indicates that the discount condition is to pay using S or L cards.
  • cash accumulation information 715-2 indicates a condition for receiving cash accumulation when ordering a rental of water purifier B, and monthly cash accumulation and total cash accumulation.
  • the phrase 'maximum cash accumulation of 1,800 won per month' indicates that the monthly cash accumulated is up to 1,800 won, and the phrase 'total accumulation of 108,000 won exclusively for WoW' below it indicates that the maximum monthly accumulation is applied to Rocket Wow members. It indicates that the total cash to be accumulated is 108,000 won, and the phrase 'when paying with coupay money' in parentheses indicates that the accumulation condition is to pay using coupay money.
  • 720 shows an example of a detailed information page in which a purchase tab for displaying purchase information 721 of a water purifier B on a service is activated.
  • purchase information 721 for water purifier B is displayed in the active purchase tab.
  • the purchase information may include color information of the water purifier B, sales price information, installment related information, cash accumulation information, and the like.
  • this is exemplary, and the type, display order, and display method of detailed information included in the purchase information 721 may be set in various ways according to embodiments.
  • FIG. 8 is an exemplary diagram illustrating an embodiment in which a handler page is provided.
  • FIG. 8 an example of a detailed information page in which a rental tab for displaying first detailed item information of a water purifier B on a service is activated is shown at 810 .
  • 820 shows an example of a handler page provided when the CTA object 811 is selected on the detailed information page 810 .
  • a handler page pops up on the detailed information page as shown at 820 .
  • the type of the CTA object 811 and the method in which the handler page is provided may be set in various ways according to embodiments.
  • the CTA object 811 may be a separate icon in addition to the 'Order' button, and the handler page may be provided through a detailed information page and a screen division method, or may be provided by switching to a new window.
  • the handler page shown in 820 includes a rental handler tab 821 for displaying rental-related progress information 821-1 and a purchase handler tab 822 for displaying purchase-related progress information.
  • a rental handler tab 821 for displaying rental-related progress information 821-1
  • a purchase handler tab 822 for displaying purchase-related progress information.
  • the rental-related progress information 821-1 includes a part 821-11 of the first detailed item information displayed on the rental tab of the detailed information page and delivery-related information 821-12 of the target item. Specifically, looking at the first detailed item information (821-11), selected rental options such as model name (YY-5678) of B water purifier, color (white), rental period (60 months), collection service application (no application), etc. is displayed, and the monthly rental cost (36,000 won), subscription fee (100,000 won), and care-related information (including rocket rental membership) are displayed at the bottom. On the other hand, looking at the delivery-related information (821-12), it can be seen that the B water purifier is subject to the 'rocket installation' service, the delivery fee is free, and the expected delivery date is Saturday, May 29th.
  • model name YY-5678
  • FIG. 9 is an exemplary diagram illustrating an embodiment in which a FAQ landing page is provided.
  • FIG. 9 an example of a detailed information page including a rental summary widget 911 , an FAQ widget 912 , and a catalog 913 for a target item is shown at 910 .
  • the rental summary widget 911 displays the phrase 'rental information at a glance' at the top so that customers can recognize that the corresponding widget summarizes and displays rental order information.
  • the function of the target item when a rental order is made according to the selection of the customer terminal 120 (cold and hot water), management type (visit management, 3-month cycle), contract period (60 months), ownership information (contract Transfer of ownership after the expiration of the period) and total rental fee (KRW 2,160,000) are displayed.
  • the FAQ widget 912 displays the phrase 'rocket rental FAQ' at the top so that the customer can recognize that the corresponding widget displays an FAQ related to a target item. Below that, among the multiple FAQs related to the target item, the two most frequently received FAQs (what is rocket rental, how can I get A/S) are displayed.
  • the catalog 913 images, phrases, reviews, and the like provided by the render terminal 130 or the seller terminal 140 for rental or sales promotion of target items are posted.
  • the information posted in the catalog 913 may be information produced by the e-commerce service provider.
  • FIG. 9 an example of a FAQ landing page for displaying a plurality of FAQs for water purifier B in a list form on the service is shown at 920 .
  • the FAQ landing page is provided when a preset graphic object is selected on the FAQ widget in the detailed information page of 910 .
  • the FAQ landing page may be provided when an arrow icon located on the right side of each FAQ on the FAQ widget is selected, each FAQ itself is selected, or a 'view all' button at the bottom of the FAQ widget is selected.
  • the FAQ landing page may be provided even when an icon or CTA button located outside the FAQ widget is selected.
  • the FAQ landing page may be provided on a new window after the window displaying the detailed information page is switched.
  • the detailed information page may be provided to the customer terminal 120 again when the arrow icon located at the top left of the FAQ landing page is selected.
  • the FAQ landing page is not necessarily provided on a new window, and may be displayed in a screen split format on the same window as the detailed information page, or displayed in a widget format newly added on the detailed information page, etc. , may be provided in various ways depending on the embodiment.
  • the answer information for the FAQ located on the left side of the selected icon may be switched from a hidden state (A, section collapsed state) to a public state (B, section expanded state), or from open state (B) to hidden state ( A) can be converted to
  • FIG. 10 is a block diagram illustrating an electronic device for providing item-related information according to an exemplary embodiment.
  • the electronic device 110 may include a transceiver 111 , a processor 113 , and a memory 115 according to an embodiment.
  • the electronic device 110 may be connected to the customer terminal 120, the render terminal 130, the seller terminal 140, and other external devices through the transceiver 111 and exchange data.
  • the processor 113 may perform at least one method described above through FIGS. 1 to 9 .
  • the memory 115 includes information for performing at least one method described above through FIGS. 1 to 9 (registration information of a target item, first detailed item information, rental item identification information, second detailed item information, sale item identification) information, promotion information, rental order information, profile information of accounts accessed to the service, order history information of accounts accessed to the service, rental information, purchase information, FAQ information, object-related information, response information to FAQs, customers review information, etc.) can be stored.
  • Memory 115 may be volatile memory or non-volatile memory.
  • the processor 113 may control the electronic device 110 to execute a program and provide information.
  • Program codes executed by the processor 113 may be stored in the memory 115 .
  • the processor 113 is connected to the transceiver 111 and the memory 115, receives a request for detailed information including identification information on a target item from the customer terminal 120 using the service, and requests for the detailed information. Based on this, it is checked whether there is rental item identification information and sale item identification information corresponding to the identification information of the target item, and if there is rental item identification information and sale item identification information, first details corresponding to the rental item identification information
  • a detailed information page including a rental tab displaying item information and a sales tab displaying second detailed item information corresponding to sale item identification information may be provided to the customer terminal 120 .
  • the electronic device 110 may further include an interface capable of providing information to a user.
  • the device includes a processor, a memory for storing and executing program data, a permanent storage unit such as a disk drive, a communication port for communicating with an external device, a touch panel, a key, a button, and the like.
  • a computer-readable recording medium includes magnetic storage media (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and optical reading media (e.g., CD-ROM) ), and DVD (Digital Versatile Disc).
  • a computer-readable recording medium may be distributed among computer systems connected through a network, and computer-readable codes may be stored and executed in a distributed manner.
  • the medium may be readable by a computer, stored in a memory, and executed by a processor.
  • This embodiment can be presented as functional block structures and various processing steps. These functional blocks may be implemented with any number of hardware or/and software components that perform specific functions.
  • an embodiment is an integrated circuit configuration such as memory, processing, logic, look-up table, etc., which can execute various functions by control of one or more microprocessors or other control devices. can employ them.
  • the present embodiments include data structures, processes, routines, or various algorithms implemented as combinations of other programming constructs, such as C, C++, Java ( It can be implemented in a programming or scripting language such as Java), assembler, or the like. Functional aspects may be implemented in an algorithm running on one or more processors.
  • this embodiment may employ conventional techniques for electronic environment setting, signal processing, message processing, and/or data processing.
  • Terms such as “mechanism”, “element”, “means” and “composition” may be used broadly and are not limited to mechanical and physical components. The term may include a meaning of a series of software routines in association with a processor or the like.

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Abstract

Un dispositif électronique pour fournir des informations liées à un article et son procédé associé sont divulgués. Selon la présente invention, des premières informations d'article détaillées correspondant à des informations d'identification d'article de location et des deuxièmes informations d'article détaillées correspondant à des informations d'identification d'article de vente sont respectivement affichées dans un onglet de location et un onglet d'achat sur une page d'informations détaillées en réponse à une demande provenant d'un terminal client pour des informations détaillées concernant un article cible qui peut être loué ou acheté.
PCT/KR2021/015249 2021-10-20 2021-10-27 Dispositif électronique pour fournir des informations liées à un article, et procédé associé WO2023068418A1 (fr)

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KR1020210140245A KR102406372B1 (ko) 2021-10-20 2021-10-20 아이템 관련 정보 제공을 위한 전자 장치 및 그 방법
KR10-2021-0140245 2021-10-20

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