WO2024071172A1 - Système de synchronisation d'informations, programme de synchronisation d'informations et procédé de synchronisation d'informations - Google Patents

Système de synchronisation d'informations, programme de synchronisation d'informations et procédé de synchronisation d'informations Download PDF

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Publication number
WO2024071172A1
WO2024071172A1 PCT/JP2023/035075 JP2023035075W WO2024071172A1 WO 2024071172 A1 WO2024071172 A1 WO 2024071172A1 JP 2023035075 W JP2023035075 W JP 2023035075W WO 2024071172 A1 WO2024071172 A1 WO 2024071172A1
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Prior art keywords
information
advertising content
real
virtual
space
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PCT/JP2023/035075
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English (en)
Japanese (ja)
Inventor
雅史 高尾
恋平 岡田
カレイ タン
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雅史 高尾
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Publication of WO2024071172A1 publication Critical patent/WO2024071172A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Definitions

  • the present invention relates to an information synchronization system, an information synchronization program, and an information synchronization method.
  • Patent Document 1 One example of technology that provides a service that enables users to share information during activities in a virtual space is proposed in, for example, Patent Document 1.
  • Patent Document 1 discloses a technology in which a user's avatar is linked to a virtual space section that corresponds to real-world location information out of multiple sections defined in the virtual space, and changes are made to the virtual space based on the user's life log information.
  • the present invention was made in consideration of the above-mentioned circumstances, and aims to solve the problem of providing a new technology that can synchronize information in real space and virtual space.
  • the present invention provides An information synchronization system that enables synchronization of information between a virtual space and a real space
  • the information synchronization system includes a generating unit, a storage unit, and a display unit, the generating means acquires, in a real space, real coordinate information indicating coordinates in the real space; the storage unit stores virtual coordinate information indicating coordinates in a virtual space in association with position identification information in which the real coordinate information and address information indicating an address in the real space are associated with each other; Further, information regarding advertising content associated with a location in real space, the advertising content information being associated with the location identification information, is stored; The display means acquires the real coordinate information or the virtual coordinate information, displays the advertising content based on the real coordinate information or the virtual coordinate information and the location identification information linked to the advertising content information, and displays a virtual space including the advertising content on a user terminal used by a user.
  • the present invention provides an information synchronization program that enables synchronization of information between a virtual space and a real space, comprising:
  • the information synchronization program causes a computer to function as a generating unit, a storage unit, and a display unit, the generating means acquires, in a real space, real coordinate information indicating coordinates in the real space;
  • the storage unit stores virtual coordinate information indicating coordinates in a virtual space in association with position identification information in which the real coordinate information and address information indicating an address in the real space are associated with each other; Further, information regarding advertising content associated with a location in real space, the advertising content information being associated with the location identification information, is stored;
  • the display means acquires the real coordinate information or the virtual coordinate information, displays the advertising content based on the real coordinate information or the virtual coordinate information and the location identification information linked to the advertising content information, and displays a virtual space including the advertising content on a user terminal used by a user.
  • the present invention provides an information synchronization method using a computer that enables synchronization of information between a virtual space and a real space, comprising: The computer, In the real space, real coordinate information indicating coordinates in the real space is obtained; storing virtual coordinate information indicating coordinates in a virtual space in association with position identification information in which the real coordinate information and address information indicating an address in the real space are associated with each other; Further, information regarding advertising content associated with a location in real space, the advertising content information being associated with the location identification information, is stored; The display means acquires the real coordinate information or the virtual coordinate information, displays the advertising content based on the real coordinate information or the virtual coordinate information and the location identification information linked to the advertising content information, and displays a virtual space including the advertising content on a user terminal used by a user.
  • information about a position in real space can be associated with information about a position in virtual space, and information about the advertising content can be displayed at a position in virtual space that corresponds to a position in real space associated with the advertising content. This makes it possible to display advertising related to the real world in virtual space.
  • the calculation means performs display processing of the advertisement content based on a position indicated by the position identification information and a position indicated by the position identification information linked to the advertisement content information.
  • the information synchronization system further comprises an analysis means and a registration means,
  • the analysis means acquires the advertising content information and the location identification information from a website to be collected,
  • the registration means links the advertisement content information with the location identification information and registers the information in the storage unit.
  • the analysis means acquires the advertisement content information and advertisement publication period information indicating a period during which the advertisement content is to be displayed
  • the registration means registers the advertisement content information in the storage unit in association with the advertisement publication period information
  • the display means displays the advertisement content based on the advertisement publication period.
  • the analysis means performs an analysis process on the advertisement content information to obtain a category score indicating a degree of a category of information included in the advertisement content information and/or a category score indicating a degree of a category of information included in the advertisement content information
  • the registration means registers the category score and/or the field score in the storage unit in association with each piece of advertisement content information.
  • the display means acquires the address information corresponding to the virtual coordinate information using a function that acquires the address information linked to the virtual coordinate information from the virtual coordinate information, and displays the advertising content information associated with location identification information corresponding to the address information.
  • the storage unit stores virtual space data for displaying a plurality of the virtual spaces for each virtual space, and further stores the function for each virtual space
  • the display means acquires the address information corresponding to the virtual coordinate information linked to the virtual space, using the function corresponding to the virtual space.
  • the present invention provides a new technology that can synchronize information between real and virtual spaces.
  • FIG. 1 is a diagram showing a system configuration according to an embodiment of the present invention
  • FIG. 2 is a hardware configuration diagram according to an embodiment of the present invention.
  • FIG. 1 is a functional block diagram according to an embodiment of the present invention.
  • 4 is a process flowchart relating to synchronization of location information according to the embodiment of the present invention.
  • 2 is a process flowchart according to an embodiment of the present invention.
  • 4 is a process flowchart of information processing according to the embodiment of the present invention.
  • FIG. 11 is a diagram showing an example of website classification result data according to the embodiment of the present invention. 4 is a process flowchart of classification processing and display processing according to the embodiment of the present invention.
  • FIG. 11 is a diagram showing an example of classification result data of advertising content information according to the embodiment of the present invention.
  • the program may also be stored on a recording medium.
  • the program can be installed on a computer, for example, thereby configuring an information synchronization device and information synchronization system.
  • the recording medium on which the program is stored may be a non-transient recording medium such as a CD-ROM.
  • the present invention relates to a system that displays information about advertising content in a real space in a virtual space based on the position information of the real space and the virtual space by synchronizing information about a position in the real space with a virtual space that reproduces the same environment as the real space.
  • the virtual space is a three-dimensional virtual space constructed on a computer or a network.
  • the virtual space is augmented reality (AR) and virtual reality (VR), but may also be mixed reality (MR).
  • MR mixed reality
  • a virtual space that reproduces the same environment refers to a virtual space that reproduces the same streetscape, landscape, etc. as the real world using data collected from objects and environments in the real world (so-called digital twin).
  • information relating to a position in real space uses real coordinate information indicating the coordinates of the real space and address information indicating the address in the real space.
  • the real coordinate information is a latitude and longitude coordinate system (spherical coordinate system), but may be an XY coordinate system (planar rectangular coordinate system, UTM coordinate system, etc.).
  • information relating to a position in virtual space uses virtual coordinate information indicating coordinates within the virtual space.
  • the virtual coordinate information is a coordinate of the world coordinate system of the virtual space, but may be a local coordinate system.
  • the world coordinate system is a coordinate system for defining the entire virtual space on the computer.
  • the local coordinate system is a coordinate system possessed by an object in the virtual space, and in this embodiment, it is a coordinate system for each user's avatar that the user operates in the VR space.
  • the advertising content in the real space is information published on a website, such as advertisements for individual events, information about events, etc.
  • the system according to the present invention collects advertising content information about this advertising content from the website to be analyzed, and classifies and analyzes it. It then displays a virtual space including the analysis results. The functions are explained in detail below.
  • information about advertising content is displayed in one virtual space synchronized with information about a real-space position, but in a more preferred embodiment, information about a different real-space position is synchronized for each of multiple virtual spaces, and information about the corresponding advertising content can be displayed in each virtual space. In other words, the user can view advertising content across multiple virtual spaces.
  • ⁇ System Configuration> 1 is a block diagram showing a system configuration according to an embodiment of the present invention.
  • an information synchronization system 0 includes an information synchronization device 1, a terminal device 2, a web server 3, and a user terminal 4.
  • the information synchronization device 1, the terminal device 2, the web server 3, and the user terminal 4 are configured to be able to communicate via a communication network NW.
  • the communication network NW is an IP (Internet Protocol) network, but there is no restriction on the type of communication protocol, and there is also no restriction on the type or scale of the network.
  • the information synchronization device 1 is configured to work with the terminal device 2 via a communication network NW, and is configured to enable the registration of settings for information collection, data input, viewing of collected information, etc., via the terminal device 2. The collected information is then analyzed, and the analysis results are transmitted to the user terminal 4. Note that, although in this embodiment, the information synchronization device 1 is configured using one computer, it is also possible to configure it using multiple computers.
  • the information synchronization device 1 also works with a web server 3 via a communication network NW.
  • the web server 3 stores electronic documents, such as html (HyperText Markup Language) and pdf (Portable Document Format), for a website consisting of one or more web pages.
  • the information synchronization device 1 makes a request to the web server 3 to send resources related to a specific web page, and receives the electronic documents related to the requested web page as the subject of analysis.
  • the terminal device 2 can be a general computer such as a smartphone, tablet terminal, personal computer, or wearable device.
  • the user terminal 4 launches the app of the present invention to display information analyzed by the information synchronization device 1 in a virtual space.
  • a general computer such as a smartphone, tablet terminal, personal computer, or wearable device can be used.
  • ⁇ Hardware Configuration> 2 shows a hardware configuration in this embodiment.
  • Fig. 2(a) is a diagram showing an example of the hardware configuration of the server 100 (information synchronization device 1, web server 3).
  • the server 100 includes a processing unit 101, a storage unit 102, and a communication unit 103 as the hardware configuration.
  • the processing unit 101 includes one or more processors such as a CPU (Central Processing Unit), and controls the overall operation and processing of the server 100 by executing the information synchronization program according to the present invention, the OS, browser software, and other applications.
  • processors such as a CPU (Central Processing Unit)
  • CPU Central Processing Unit
  • the storage unit 102 is a hard disk drive (HDD), a read only memory (ROM), a random access memory (RAM), etc., and stores data and the like that is used when the processing unit 101 executes processing based on the information synchronization program of the present invention.
  • the processing unit 101 executes processing based on the information synchronization program, etc. stored in the storage unit 102, thereby realizing the functional configuration described below.
  • the communication unit 103 controls communications with the communication network NW, and performs inputs required to operate the server 100 and outputs related to the results of the operations.
  • FIG. 2(b) is a diagram showing an example of the hardware configuration of a terminal 9 (a terminal of the terminal device 2, a user terminal 4).
  • the terminal 9 also includes, as its hardware configuration, a processing unit 91, a storage unit 92, a communication unit 93, an input unit 94, and an output unit 95.
  • the processing unit 91 of the terminal 9 includes one or more processors such as a CPU, and controls the overall operational processing of the terminal 9.
  • the storage unit 92 of the terminal 9 is a HDD, ROM, RAM, etc., and stores applications and the like for operating the information synchronization device 1.
  • the communication unit 93 of the terminal 9 controls communication with the communication network NW.
  • the input unit 94 of the terminal 9 is a touch panel, camera, mouse, keyboard, etc., and inputs operation requests from the user to the processing unit 91.
  • the output unit 95 of the terminal 9 is a display, etc., and displays the results of processing by the processing unit 91, etc. Note that the hardware configuration of the terminal 9 will be omitted below to the extent that it does not become unclear.
  • ⁇ System Functional Configuration> 3 is a diagram showing a functional configuration of the information synchronization device 1 of the present embodiment.
  • the information synchronization device 1 of the present embodiment includes a database 10 inside or outside the device, capable of communicating via a wired or wireless communication network.
  • the information synchronization device 1 further includes a generating means 11, a setting means 12, a collecting means 13, a collection target determining means 14, an analyzing means 15, a classifying means 16, a registering means 17, a displaying means 18, and a calculating means 19.
  • the database 20 includes a location information DB 201, a website DB 202, an analysis result DB 203, a classification result DB 204, and a learning DB 205.
  • the display means 18 includes an AR display means 181 and a VR display means 182.
  • One computer constituting the information synchronization device 1 may include the AR display means 181 and the VR display means 182, or the AR display means 181 and the VR display means 182 may be included in separate computers constituting the information synchronization device 1.
  • the information synchronization device 1 in this embodiment links information relating to a position in real space with information relating to a position in virtual space, thereby synchronizing the respective pieces of information.
  • FIG. 4 is a process flowchart relating to the synchronization of position information in real space and virtual space.
  • step S1 the generating means 11 acquires real coordinate information indicating coordinates in real space and address information indicating an address in real space.
  • the generating means 11 acquires latitude and longitude as real space coordinates, and acquires an address corresponding to the latitude and longitude as address information.
  • the generating means 11 acquires the latitude and longitude and address information by accessing a database (not shown) that stores latitude and longitude and address information (text data) linked to each virtual space.
  • the generating means 11 generates real-world identification information that identifies a real-world area based on the real-world coordinate information.
  • the generating means 11 generates a hash value as real-world identification information by encoding the latitude and longitude indicated by the acquired real-world coordinate information as input.
  • the hash value in this embodiment is a hash value generated by a geohash function, and the hash value and the input information are interchangeable. In other words, by decoding the hash value as input, real-world coordinate information and address information can also be obtained as output.
  • the generating means 11 associates virtual coordinate information indicating coordinates in the virtual space with position identification information that associates the real coordinate information and address information, and stores the virtual coordinate information in the position information DB 201.
  • the generating means 11 stores in the position information DB 201 virtual coordinate information indicating the world coordinates of the virtual space, address information, and position identification information that associates the real area identification information generated in S2.
  • the generating means 11 associates an area specified by at least three coordinates in the virtual space with real-world area identification information and address information and stores them.
  • an area specified by coordinates (0,0), (0,1), (1,1), and (1,0) in the virtual space is associated with "xn76urx" as real-world area identification information and "1-chome Marunouchi, Chiyoda-ku, Tokyo Station” as address information and stored. That is, the coordinates in the virtual space correspond one-to-one with the area and address in the real space, and a virtual space is constructed that has position information corresponding to the position information in the real space and is divided into areas (meshes).
  • the area specified by the coordinates in the virtual space is associated with the real-world area identification information and address information, thereby synchronizing information regarding the position in the real space with the virtual space.
  • a geohash may be calculated from the coordinates in the virtual space, and the geohash may be associated with the real-world area identification information and address information to perform synchronization.
  • the world coordinates of the virtual coordinate information are set in advance, and the generating means 11 synchronizes information related to the position by storing the position identification information in the position information DB 201 in association with the virtual coordinate information.
  • the generating means 11 may synchronize information related to the position by generating virtual coordinate information from the real coordinate information using a function that converts the coordinates indicated by the real coordinate information into world coordinates in the virtual space.
  • Information related to the position may also be synchronized by using virtual coordinate information having the same coordinates as the coordinates (latitude and longitude) indicated by the real coordinate information.
  • the generating means 11 may associate the coordinate information of the virtual space and the real space with the address information by linking and storing the real coordinate information converted into coordinates corresponding to the virtual coordinate information, the virtual coordinate information, and the address information. Furthermore, the generating means 11 may associate information regarding the positions of the virtual space and the real space with the address information by linking a hash generated as real area identification information based on the real coordinate information, the virtual coordinate information converted into coordinates corresponding to the real coordinate information, and the address information.
  • steps S1 to S3 above information relating to positions in real space and virtual space is synchronized. Meanwhile, in this embodiment, information to be displayed in virtual space that is published on websites set as collection targets is collected. The collected information is then analyzed and classified, and information corresponding to the type and field specified on the user terminal 4 is displayed.
  • Display process flow for advertising content in real space 5 to 6 and 8 are display process flowcharts for displaying advertising content in real space.
  • the display process flowchart is roughly divided into an information collection stage (FIG. 6) for collecting information published on websites as SA, an information classification stage (FIG. 8(a)) for classifying the collected information as SB, and an information display stage (FIG. 8(b)) for displaying information in response to a request from the user terminal 4 as SC.
  • the setting means 12 accepts registration of setting information from the user via the terminal device 2.
  • the setting means 12 registers, as setting information, the domain of one or more websites where desired information may be made public, as information regarding the issuer of a web page that may be the subject of analysis.
  • the setting means 12 also accepts registration of the prefectures and municipalities desired to be collected. In other words, the setting of information regarding the websites to be analyzed is accepted.
  • the collection means 13 collects addresses related to the analysis target.
  • the collection means 13 performs a keyword search for the analysis target using the search conditions and the setting information registered by the setting means 12, and collects addresses for downloading electronic documents as the analysis target.
  • the search conditions here are conditions for collecting information from the web server 3.
  • Address collection in SA3 is performed periodically. If a new address is found (YES in SA3), the address data for the found address is stored in the address list of website DB202, and the process proceeds to SA4. If a new address is not found (NO in SA3), the process ends.
  • the collection means 13 downloads the analysis target using the address data included in the collected address list.
  • step SA3 when a new address is found in step SA3, the address data is stored in the address list.
  • a configuration may be adopted in which some or all of the known addresses are stored in the address list.
  • a part of a known address is, for example, a known address that is the subject of analysis and is presumed to have been updated.
  • the collection target determination means 14 performs a classification process on the analysis target to determine whether it is a collection target.
  • the collection target determination means 14 executes a classification process on the analysis target (electronic document) downloaded by the collection means 13 to determine whether it is a collection target, not a collection target, or unclassifiable (unclassifiable data) (step SA6).
  • the classification process is carried out using machine learning such as neural networks and deep learning. More specifically, a classification step using an unsupervised classifier model is executed for the analysis objects, and for analysis objects that cannot be classified, a classification step using a supervised classifier model is further executed, and the classification results are output.
  • machine learning such as neural networks and deep learning.
  • the collection target determination means 14 is provided with classification means for one or more file formats, and in this embodiment, the classification means for html files includes unsupervised classification means (unsupervised classifier model) and supervised classification means (supervised classifier model), and further includes unsupervised classification means (unsupervised classifier model) and supervised classification means (supervised classifier model) as classification means for pdf files.
  • morphological analysis is performed on the analysis target to generate a corpus in accordance with the classification purpose, and the number and frequency of occurrence of words in the analysis target analyzed using natural language processing are used.
  • the classification result data is stored in the classification result list of the website DB 202 (SA7). Also, if it is determined that the data cannot be classified (NO in step SA6), the unclassifiable data is added to the unclassifiable list of the learning DB 205 (SA8).
  • FIG. 7 is a diagram showing an example of classification result data.
  • the classification result data stores the address for downloading the analysis target ("URL" in the illustrated example) and the classification result ("classification number" in the illustrated example).
  • URL the analysis target
  • classification number the classification result
  • a classification number of 1 is assigned to URLs that are estimated to have a high probability of containing information related to "festivals" or "live performances”
  • a classification number of 0 is assigned to URLs that are estimated to have a high probability of not being a collection target.
  • the display means 18 displays the unclassifiable data (unclassifiable list) based on a display processing request from the terminal device 2 operated by a user, and returns the display processing result to the terminal device 2, thereby displaying the unclassifiable data (unclassifiable list) on the terminal device 2.
  • the display means 18 accepts input of a classification result from the terminal device 2 as to whether or not an analysis target for the unclassifiable data (unclassifiable list) is a collection target.
  • the configuration is such that input of classification results is accepted from the terminal device 2 for analysis targets that are determined to be unclassifiable, but input of classification results may also be accepted for analysis targets that are determined to be collection targets or analysis targets that are determined not to be collection targets.
  • the address of the unclassifiable data for which the classification result has been set is stored in the learning DB 205 as classification result data associated with the classification result.
  • the combination of the analysis target and its classification result obtained from the address for which the classification result has been set may be used for learning as teacher data for the classification means (supervised classification means (supervised classifier model)) in the collection target determination means 14.
  • the data of the combination of the analysis target and its classification result is used as learning data for the supervised classification means (supervised classifier model) for html files or the supervised classification means (supervised classifier model) for pdf files, based on the file extension of the analysis target.
  • the analysis means 15 acquires an address to which the classification number 1 is assigned as classification result data.
  • the process proceeds to SB3, where the analysis means 15 uses the address to download the analysis target. If the acquired address returns an error, or if the address is invalid (NO in SB2), the process ends.
  • the analysis means 15 executes an analysis process on the analysis target downloaded in SB3 (SB4).
  • the analysis means 15 analyzes the analysis target and acquires features of the advertising content information corresponding to the multiple items corresponding to the setting items.
  • the analysis means 15 performs a natural language process, for example, by analyzing a character string for each analysis target and assigning multiple features to each acquired word to convert it into a numerical value (so-called distributed representation).
  • the analysis means 15 discards, as a condition, words (e.g., particles and interjections) that do not correspond to the multiple setting items a0 to ai set in advance among the acquired words, and ends the process (NO in SB5).
  • the acquired word corresponds to the setting item (YES in SB5), the process proceeds to the next step (SB6).
  • the items to be set include, for example, the event date and time (advertising content period), the event information publisher ID, the location where the event is held (advertising content location information), the event organizer ID, the content of the event, information about the participation fee for the event, etc.
  • the analysis means 15 obtains the advertising content location information by acquiring the advertising content location information (location identification information) included in the URL of the website, but the advertising content location information may also be obtained by performing an analysis process on the html, etc. included in the website to be analyzed.
  • distributed representations are used to quantify words corresponding to setting items as natural language processing, but natural language processing is not limited to this.
  • the classification means 16 executes a classification process for the words corresponding to the set items.
  • the classification means 16 classifies the advertising content information based on the feature amount acquired by the analysis means 15.
  • the classification means 16 classifies the advertising content information based on the feature amounts of the advertisement type and advertisement field of the advertising content information.
  • the advertisement type is information indicating the type of advertising content, and includes, for example, "concert” and “department store/mall”.
  • the advertising field indicates a broader category than the advertisement type, and includes, for example, "event” and "sale information” in comparison with the above-mentioned examples of the advertisement type.
  • the classification process is performed using machine learning such as neural networks and deep learning. More specifically, the calculated features are clustered using a classifier model such as LSTM (or BERT) to estimate the advertising type and advertising field of the advertising content information, thereby classifying the advertising content information.
  • LSTM or BERT
  • the registration means 17 associates the acquired multiple setting items based on the classification results, and stores the advertising content information as classification result data in the classification result DB 204.
  • the registration means 17 stores the advertising content information in the classification result DB 204 for each advertising type and/or advertising field by the classification means 16.
  • FIG. 9 is an example of a classification result screen that displays the classification results of advertising content information on the terminal device 2.
  • the classification result screen includes the type of advertising content and the field of advertising content estimated by the classification means 16, the feature amount of the advertising type (type score in the illustrated example) and the feature amount of the advertising field (field score in the illustrated example) calculated by the analysis means 15, and disclosure information indicating whether the advertising content information has been made public.
  • FIG. 9 displays the classification result of advertising content information for "Today's dinner information" as target information.
  • the registration means 17 registers the advertising content information in the classification result DB 204 based on the type degree for each type indicated by the type feature amount calculated by the analysis means 15 and/or the field degree for each field indicated by the field feature amount, and the advertising type and/or advertising field classified by the classification means 16.
  • the registration means 17 registers advertising content information in the classification result DB 204 when, as a condition, the type degree of the type corresponding to the classified advertising type is equal to or greater than a predetermined value and the field degree of the field corresponding to the classified advertising field is equal to or greater than a predetermined value. Then, when a certain advertising content information does not satisfy the condition, the registration means 17 registers the advertising content in the learning DB 205.
  • the registration means 17 registers the advertising content information when the conditions related to the type degree and the field degree are met, but the advertising content information may also be registered when the conditions related to either the type degree or the field degree are met.
  • ⁇ Information Display Stage SC> When the information classification stage SB is completed, in the next information display stage SC, a process of displaying on the user terminal 4 the advertising content information stored in the classification result DB 204 in the information classification stage SB is executed.
  • the display means 18 when the display means 18 receives a display processing request for the virtual space from the user terminal 4, it performs display processing of the virtual space and causes the virtual space to be displayed on the user terminal 4.
  • the display means 18 displays the virtual space based on virtual coordinate information indicating the coordinates of the virtual space and position information of the user in the virtual space or real space (virtual coordinate information or real coordinate information).
  • the database (not shown) stores virtual space data for displaying the virtual space.
  • the virtual space data includes information on the coordinates of the virtual coordinate information, information on the object to be placed at the coordinates, and information on still images and videos of the real space used as the background of the virtual space. Then, for a user terminal 4 using AR, when an object placed at the coordinates of the virtual coordinate information corresponding to the coordinates of the real coordinate information comes into the field of view of the camera of the user terminal 4, the display means 18 (AR display means 181) displays the object against the scenery of the real space as a background, and displays the virtual space on the user terminal 4.
  • the display means 18 displays the object and a still image or video of the scenery of the real space linked to the real coordinate information corresponding to the coordinates of the virtual coordinate information where the object is placed, and displays the virtual space on the user terminal 4.
  • the display means 18 accepts search conditions for advertising content information.
  • the display means 18 accepts as search conditions one or more of the following: advertising content period, location information in virtual space (address information, real coordinate information, location identification information, or virtual coordinate information), details of the advertising content, and keywords related to the advertising content.
  • the display means 18 narrows down the advertising content information by accepting input of search conditions from the user terminal 4, but it may also narrow down the advertising content information based on search conditions registered in advance without accepting input of search conditions.
  • the display means 18 displays the advertising content indicated by the advertising content information that matches the search criteria received in SC2, and causes the user terminal 4 to display a virtual space including the advertising content.
  • the display means 18 acquires real coordinate information or virtual coordinate information, and displays the advertising content based on the position identification information linked to the real coordinate information or virtual coordinate information and the position identification information linked to the advertising content information, and causes the user terminal 4 to display a virtual space including the advertising content.
  • the display means 18 uses a geohash function to acquire virtual coordinate information, acquires address information linked to the virtual coordinate information, and displays the advertising content information linked to the address information.
  • the display means 18 may use a geohash function to acquire address information from location identification information linked to the advertising content information, and display the advertising content information in which the address information matches the address information in the location identification information linked to the virtual coordinate information.
  • the display means 18 may acquire real-world identification information from the coordinates of the virtual space using a function that converts the geohash generated from the coordinates of the virtual space into a geohash (real-world identification information) generated from the coordinates of the real space, and display the advertising content information in which the real-world identification information matches the real-world identification information in the location identification information linked to the advertising content information.
  • the display means 18 also processes and displays the advertising content that is placed in the vicinity of the user's location information based on the user's location information and the location information of the advertising content information, and causes the advertising content to be displayed on the user terminal 4.
  • the display means 18 processes and displays the advertising content based on the distance between the user's location information and the location information of the advertising content information, which is calculated by the calculation means 19, and causes the advertising content to be displayed on the user terminal 4.
  • the calculation means 19 calculates the distance between the position indicated by the real coordinate information or virtual coordinate information and the position indicated by the position identification information linked to the advertising content information. Specifically, for a user terminal 4 using AR, the calculation means 19 calculates the distance from the address information of the position identification information corresponding to the real coordinate information of the user terminal 4 and the address information of the position identification information linked to the advertising content information. Furthermore, for a user terminal 4 using VR, the calculation means 19 calculates the distance from the address information linked to the virtual coordinate information in which the user's avatar is located and the address information linked to the advertising content information.
  • the display means 18 displays the virtual space including the advertising content based on the distance calculated by the calculation means 19.
  • the display means 18 may display the advertising content regardless of the user's location information, the location information of the advertising content information, and the distance.
  • the calculation means 19 calculates the distance based on the address information of the user's location and the address information linked to the advertising content information, but the distance may also be calculated using real coordinate information of the user's location and real coordinate information of the location identification information linked to the advertising content information. Furthermore, the calculation means 19 may calculate the distance from virtual coordinate information linked to the advertising content information and virtual coordinate information of the user's location.
  • the display means 18 displays the advertising content based on the location identification information linked to the advertising content information.
  • the display means 18 also processes and displays the advertising content based on advertising release period information stored in the database 20, which indicates the period during which the advertising content is to be displayed.
  • the display means 18 processes and displays each advertising content within the period indicated by the advertising release period information linked to each piece of advertising content information, and causes it to be displayed on the user terminal 4. This allows the advertising content to be displayed for each piece of advertising content from a predetermined period before the advertising content period until the advertising content period, and advertising content whose display period has passed is not displayed.
  • advertising content published on a website can be displayed at a location in virtual space that corresponds to location information in real space. This allows users to check information on various advertising content without browsing a website by using the virtual space.
  • the display means 18 can switch between a plurality of virtual spaces and perform display processing, and can display the virtual spaces and advertising content corresponding to the position information of the virtual spaces on the user terminal 4. That is, position identification information is stored in association with virtual coordinate information for each virtual space, and in a certain virtual space, advertising content corresponding to the position identification information associated with that virtual space is displayed. Then, by switching the virtual space to be displayed in response to a user request, advertising content corresponding to each virtual space is displayed.
  • a function for obtaining address information from virtual coordinate information is stored in a database (not shown) for each virtual space.
  • the display means 18 uses the function to display advertising content corresponding to each virtual space.
  • the display means 18 accepts search conditions to narrow down the virtual spaces to be displayed. Specifically, the display means 18 accepts one or more of the following search conditions: the content of the advertising content, information identifying the virtual space (virtual space name, address, etc.), the advertising content period, and keywords related to the advertising content.
  • the display means 18 identifies a virtual space based on the received search conditions.
  • the display means 18 then obtains address information from the virtual coordinate information using virtual coordinate information linked to the identified virtual space and a function linked to the virtual space.
  • the display means 18 then performs a display process on the advertising content information linked to the address information, and displays the virtual space including the advertising content information on the user terminal 4.
  • Information synchronization system 1 Information synchronization device 2: Terminal device 3: Web server 4: User terminal 100: Server 101: Processing unit 102: Memory unit 103: Communication unit 91: Processing unit 92: Memory unit 93: Communication unit 94: Input unit 95: Output unit NW: Communication network 11: Generation means 12: Setting means 13: Collection means 14: Collection target determination means 15: Analysis means 16: Classification means 17: Registration means 18: Display means 181: AR display means 182: VR display means 19: Calculation means 20: Database 201: Location information DB 202: Website DB 203: Analysis result DB 204: Classification result DB 205: Learning DB a0 to ai: Setting items

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  • General Business, Economics & Management (AREA)
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Abstract

La présente invention aborde le problème de la fourniture de nouvelles techniques qui permettent de synchroniser des informations dans un espace réel et un espace virtuel. Ce système de synchronisation d'informations, qui effectue une synchronisation d'informations dans un espace virtuel et un espace réel possible, comprend un moyen de génération, une unité de stockage et un moyen d'affichage. Le moyen de génération acquiert, dans l'espace réel, des informations de coordonnées réelles indiquant des coordonnées dans l'espace réel. Dans l'unité de stockage, des informations de coordonnées virtuelles qui identifient de manière unique une position dans l'espace virtuel sont liées à des informations d'identification de position et stockées, les informations d'identification de position associant les informations de coordonnées réelles à des informations d'adresse indiquant une adresse dans l'espace réel. En outre, dans l'unité de stockage, des informations de contenu publicitaire qui sont des informations concernant un contenu publicitaire lié à un emplacement dans l'espace réel et qui sont liées aux informations d'identification de position sont stockées. Le moyen d'affichage acquiert les informations de coordonnées réelles ou les informations de coordonnées virtuelles, effectue un processus d'affichage sur le contenu publicitaire sur la base des informations de coordonnées réelles ou des informations de coordonnées virtuelles et des informations d'identification de position liées aux informations de contenu publicitaire, et amène un terminal utilisateur utilisé par un utilisateur à afficher l'espace virtuel comprenant le contenu publicitaire.
PCT/JP2023/035075 2022-09-27 2023-09-27 Système de synchronisation d'informations, programme de synchronisation d'informations et procédé de synchronisation d'informations WO2024071172A1 (fr)

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JP2022-153818 2022-09-27

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WO2018116377A1 (fr) * 2016-12-20 2018-06-28 株式会社キッズプレート Dispositif de traitement, procédé, programme et système de traitement pour superposer un objet sur une image obtenue par capture d'espace réel
JP2019159461A (ja) * 2018-03-08 2019-09-19 東芝テック株式会社 コンテンツ管理装置およびプログラム
JP2020067700A (ja) * 2018-10-22 2020-04-30 雅史 高尾 情報収集方法、情報収集処理装置および情報収集プログラム
JP2020526372A (ja) * 2017-07-22 2020-08-31 ナイアンティック， インコーポレイテッドＮｉａｎｔｉｃ，Ｉｎｃ． 並行現実ゲーム内の活動を用いたプレイヤーの現実世界位置の検証

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Publication number Priority date Publication date Assignee Title
JP2016537903A (ja) * 2013-08-21 2016-12-01 ジョーント・インコーポレイテッドＪａｕｎｔ Ｉｎｃ． バーチャルリアリティコンテンツのつなぎ合わせおよび認識
WO2018116377A1 (fr) * 2016-12-20 2018-06-28 株式会社キッズプレート Dispositif de traitement, procédé, programme et système de traitement pour superposer un objet sur une image obtenue par capture d'espace réel
JP2020526372A (ja) * 2017-07-22 2020-08-31 ナイアンティック， インコーポレイテッドＮｉａｎｔｉｃ，Ｉｎｃ． 並行現実ゲーム内の活動を用いたプレイヤーの現実世界位置の検証
JP2019159461A (ja) * 2018-03-08 2019-09-19 東芝テック株式会社 コンテンツ管理装置およびプログラム
JP2020067700A (ja) * 2018-10-22 2020-04-30 雅史 高尾 情報収集方法、情報収集処理装置および情報収集プログラム

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