WO2024062128A1

WO2024062128A1 - System and method for providing visual content in a vehicle

Info

Publication number: WO2024062128A1
Application number: PCT/EP2023/076305
Authority: WO
Inventors: Alexander Bothe; Sammy SCHUMACHER; Ulrich Haverkamp
Original assignee: screenery GmbH; Haverkamp Gmbh
Priority date: 2022-09-23
Filing date: 2023-09-22
Publication date: 2024-03-28
Also published as: DE102022124543A1

Abstract

The invention relates to a system (10) and a method for providing visual content (32) in a vehicle (12), in particular visual content (32) that can be seen from inside or outside the vehicle (12). The system (10) comprises at least one projection unit (52), at least one image surface (30) on a vehicle window (16), a projection film (124) applied to or in the vehicle window (16), which is designed as a switchable film and can be operated at least in an opaque mode and in a transparent mode, and a control unit (70) having at least one projector controller (94) and a projection film controller (96). The projection unit (52) projects visual content (32) onto an inner side (114) of the vehicle window (16). The projection film (124) functions as a rear projection film in the opaque mode, with the transparency being lower in the opaque mode than the transparency in the transparent mode. The projector controller (94) is functionally coupled to the projection unit (52) in order to project the visual content (32) onto the projection film (124). The projection film controller (96) is functionally coupled to the projection film (124) in order to apply a control voltage to the projection film (124).

Description

System and method for providing visual content to a vehicle

The present disclosure relates to a system and a method for providing visual content in a vehicle. In particular, the present disclosure relates to a system and a method for displaying visual content that can be perceived outside or inside the vehicle. [0002] In principle, the visual content can be entertainment, news, advertising, information, (disaster) warnings and the like. The visual content can also be traffic-related content, such as traffic jam reports, danger reports, information about parking availability, information about planned parking duration and the like. The visual content can in principle also be vehicle-specific content, such as information about the charge level, a welcome function (greeting the driver), a coming home function (farewell to the driver) and the like. If the vehicle is intended for temporary use (taxi, rental vehicle, car sharing vehicle, etc.), the visual content can also include information about availability and the like. The visual content can also include a combination of different content.

[0003] From DE 202 12462 U1 a system installed in a vehicle for projecting images, graphics and texts is known, with visibility from the outside being provided, for example via the rear window of the vehicle. A roller blind is used as a projection surface and can be extended in front of the rear window in the interior of the vehicle. From FR 2 824 172 A1 a system for displaying information in the rear window of a vehicle is known, with an active liquid crystal film suitable for color representation being used as a display.

[0004] From US 2019/0098268 A1 a mobile projection system is known which comprises a hermetically sealed unit which is attached to the vehicle headliner in the interior of a vehicle, the projection taking place, for example, in the side windows of the vehicle. The US 2019/0098268 A1 further describes an embedding of the mobile projection system in a client-server environment, with content to be displayed being provided via a server.

In an urban environment, for example, vehicles parked in public spaces are generally visible to a plurality or large number of passers-by and other road users. Vehicles are used, for example, for advertising purposes by applying (static) advertising messages or other content to the vehicle body and then making them visible to passers-by and other road users. are cash. The contents are also visible when the vehicle is moving. However, the content is static (static images, no video, no possibility of dynamic control). Furthermore, due to their permanent presence, such advertising media sometimes have acceptance problems among passers-by and users (in the case of rental vehicles, car sharing and the like).

Parked vehicles can be used in an expanded manner for the display of visual content in that the windows of the vehicle are generally available for display when parked. In a moving vehicle, the vehicle windows should be at least sufficiently transparent for reasons of traffic safety. However, since vehicles are often stationary in urban environments, parked vehicles can generally be used for the purposes mentioned above. However, this should be possible without adverse effects on traffic safety when driving the vehicle.

Against this background, the present disclosure is based on the object of specifying a system and a method for providing visual content in a vehicle, in particular visual content that can be perceived from outside or inside the vehicle via its vehicle windows, the system being used when the vehicle is stationary addresses passers-by and attracts attention with the visual content that can be displayed. When the vehicle is moving, the system should be as inconspicuous as possible and, in particular, should not have a negative impact on traffic safety in the vehicle. The system should allow the display of dynamic content. The system should ensure good visibility of the visual content even in unfavorable environmental conditions (e.g. direct sunlight with high brightness, operation at dusk or at night). The system should be particularly suitable for displaying interactive content, for example when observed by passers-by using their mobile devices (e.g. smartphones). Furthermore, the system should allow dynamic control of the displayed content.

According to a first aspect, the present disclosure relates to a system for providing visual content in a vehicle, in particular visual content perceptible from outside or inside the vehicle via its vehicle windows, the system having the following: at least one projection unit, at least one image surface on a vehicle window, the projection unit being designed to project visual content onto an inside of the vehicle window, one onto or projection film mounted in the vehicle window, which is designed as a switchable film and can be operated at least in an opaque mode and a transparent mode, the projection film in the opaque mode serving as a rear projection film, the transparency of which in the opaque mode is lower than the transparency in the transparent mode, a Control device comprising at least a projector controller and a projection screen controller, wherein the projector controller is functionally coupled to the projection unit to project the visual content onto the projection screen, and wherein the projection screen controller is functionally coupled to the projection screen to apply a control voltage to the projection screen .

[0009] According to a further aspect, the present disclosure relates to a method for providing visual content in a vehicle, in particular visual content that can be perceived from outside or inside the vehicle via its vehicle windows, comprising the following steps:

Providing a vehicle window with a projection film attached thereon or therein, which is designed as a switchable film and can be operated at least in an opaque mode and a transparent mode, the projection film in the opaque mode serving as a rear projection film, the transparency of which in the opaque mode is less than the transparency in transparent mode is,

Providing a projection unit for projecting visual content onto an image surface on an inner side of the vehicle window, Providing a control device comprising at least a projector control and a projection screen control,

Controlling the projection screen with the projection screen control to operate the projection screen in opaque mode, and

Operating the projection unit with the projector control to display visual content on an image surface on an inside of the vehicle window, comprising projecting the visual content onto the projection film with the projection unit.

In this way, the vehicle window can be operated in a mode with high transparency (transparency mode), which is particularly suitable for ferry operation of the vehicle. There is a high level of transparency while driving, ensuring road safety. Conversely, when the vehicle is stationary (parked vehicle), there is a display on the screen that is easily visible to passers-by and is generated by means of rear projection from the interior of the vehicle. The projection film can therefore be switched back and forth between opaque mode and transparent mode.

In an exemplary embodiment, the projection film is actively subjected to a control voltage in order to operate the projection film in opaque mode. This applies, for example, to TPDLC films. When there is no control voltage, the TPDLC films are transparent.

In a further exemplary embodiment, the projection film is actively subjected to a control voltage in order to operate the projection film in transparent mode. Otherwise there is an opaque mode. This applies, for example, to PDLC films. Both modes (applied with voltage or without applied voltage) can be brought about by the control device.

[0013] If, in the context of the present disclosure, it is mentioned that a film is applied to the vehicle window, this includes films that are applied to a applied to a glass substrate, and films that are otherwise integrated or even embedded in a pane.

[0014] The vehicle can in principle be a passenger car (passenger car). Vehicles are usually used to transport people and/or goods. Basically, the term vehicle refers to land vehicles, watercraft and aircraft. Land vehicles include, for example, road vehicles and rail vehicles. Watercraft include ships. Aircraft include airplanes, helicopters, balloons and airships. Vehicles are used, for example, for motorized individual transport, such as private cars or the like. In principle, rental vehicles, car sharing vehicles and taxis also belong to motorized individual transport. Vehicles can have a human driver/guide, but there are also autonomously controlled vehicles. Vehicles can also be vehicles for public or private (not individual) transport; this generally includes the categories of land vehicles, watercraft and aircraft. Typical land vehicles for non-individual transport are buses and trains. Typical watercraft for non-individual traffic are ferries. Typical aircraft for non-individual transport are commercial aircraft.

[0015] In the context of the present disclosure, focus is primarily on vehicles that have vehicle windows that are used at least temporarily to view the outside of the vehicle interior. An essential aspect of the present disclosure is the use of such vehicle windows as image surfaces for displaying visual content that can be perceived from the outside (outside the vehicle) or inside (inside the vehicle).

The image surface is the surface that is basically available for the display, and on which the projection unit can generate an image. The projection unit includes at least one projector (beamer) which is directed at the vehicle window. The control device can be designed as a distributed control device or as a centralized control device. The system can be integrated into a vehicle, with the necessary components being placed inconspicuously. In particular- When inactive, the system is barely noticeable from the outside by passers-by and other road users. This increases acceptance in urban areas.

In the opaque mode, the projection film is at least translucent (partially transparent to light), but less transparent than in the transparent mode. In the opaque mode, the projection film serves as an image surface or “screen” for the at least one projector of the projection unit. In the transparent mode of the projection film, the corresponding vehicle window can serve its originally intended purpose (providing a clear view). The inconspicuous integration into the window even allows the use of front side windows (driver and front passenger) and possibly even the use of the windshield to display visual information, especially when the vehicle is parked.

In exemplary embodiments, in the opaque mode of the projection film, the light emitted from the projection unit onto the projection film is completely or almost completely scattered in the vehicle window. In this way, the emission of directed light into the surroundings of the vehicle is reduced or prevented. In other words, the projection of the visual content onto surfaces other than the image surface of the vehicle window is minimized or prevented. This can bring regulatory advantages.

[0019] According to an exemplary embodiment, the projection film is a switchable PDLC film that can be controlled via the projection film control with an alternating voltage with a defined frequency. The selected frequency (or the selected frequency range) is adapted, for example, to the refresh rate of the projection unit so that artifacts such as flickering or flickering are avoided.

A PDLC film can also be referred to as a “polymer dispersed liquid crystal” film. Alternatively, it is conceivable to use a so-called SPD film, which can also be referred to as a “Suspended Particle Device” film. The transparency of such films can be influenced by applying an electrical voltage. Designs of such films are conceivable which are opaque in the non-active state (low transmittance for light), whereas in the active (energized) state the transparency is increased (higher transmittance for light). However, designs of such films are also conceivable which are opaque (low transmittance for light) in the active (energized) state, with the transparency being increased in the inactive state (higher transmittance for light). In the opaque state, there is still a certain degree of light transmission; the opaque state can also be referred to as a translucent state. However, the permeability for directed light is at least significantly minimized. When opaque, the projection film resembles a so-called frosted glass (opaque white glass that is translucent but only partially transparent).

[0022] The transparency of a PDLC film or LC film (liquid crystal film) can be reversibly changed by applying a voltage. The level of the voltage can influence the degree of transparency. Alternating voltage is usually applied to avoid a visually perceptible drift (due, for example, to the conductivity through the films). PDLC films have a short response time (in the range of hundredths of a second).

PDLC films are based on a polymer liquid crystal film that is embedded between two films with a conductive layer and is connected to a voltage source. The randomly oriented liquid crystal molecules are located within the solid polymer. The incident light is scattered from the inside and the pane is opaque, so it looks like frosted glass. When an electrical voltage is applied, the liquid crystal molecules arrange themselves in the electric field - the glass becomes transparent to the eye. When the voltage is removed, the liquid crystal molecules are disordered again and the pane becomes opaque again and therefore almost completely opaque. Due to these properties, a PDLC film is suitable as a rear projection film. If the relationship between the switching state (voltage on or off) and the resulting optical properties (transparent or opaque) is reversed, this is referred to as TPDLC films. These are opaque when voltage is applied and transparent when no voltage is applied. [0024] It is understood that the system according to the disclosure and the method according to the disclosure can be equally developed and designed. Features described above and below can therefore be used both within the framework of the system according to the disclosure and within the framework of the method according to the disclosure.

According to a further exemplary embodiment, the control device is designed to operate the projection unit and the projection film in such a way that low-flicker or flicker-free perception is possible. In exemplary embodiments, this refers to the perception by passers-by and users in the area around the vehicle. In further embodiments, however, this also refers to an indirect perception by passers-by and users who perceive the visual content via mobile devices (smartphones and the like), whose cameras are aimed at the image area on the vehicle window, with their content being reproduced on a display of the mobile device becomes.

A conceivable approach to reducing the tendency to flicker is to use projection films whose opaque mode is achieved in an inactive state (without control voltage applied). An applied alternating voltage of a certain frequency is therefore not required to operate the projection film in opaque mode.

[0027] Another conceivable approach to reducing the tendency to flicker is the use of projection films whose opaque mode is achieved in an active state (with control voltage applied). An alternating voltage of a certain frequency is then required, but this can be selected to be sufficiently high to reduce the tendency to flicker. In this way, unfavorable interactions (interference and the like) with refresh rates of the projection unit and/or cameras used by mobile devices of passers-by are avoided. In general, the frequency of the control voltage should be high enough to minimize or exclude the perceptibility of fluctuations in the display due to given alternating frequencies in the optical perception of users. [0028] According to a further exemplary embodiment, the frequency of the projection film is selected and adapted to a refresh rate of the projection unit and/or to the usual refresh rates of the cameras of mobile devices in such a way that a low-flicker or flicker-free perception is possible. In this way, the flickering or shimmering can be influenced and reduced when viewed directly and, if necessary, when viewed indirectly via a camera and a display of a mobile device (use of interaction options, augmented reality).

[0029] Along the process chain from the projection unit to the mobile device of a user (e.g. passer-by) would basically be the frame rate of the input signal of the projection unit, the refresh rate of the projector of the projection unit used, the switching frequency of the projection film, the frame rate of the camera of the mobile device and possibly also the Please note the refresh rate of the mobile device's display. Furthermore, the usual flicker fusion frequency of the users can be taken into account (for humans, this usually depends on the brightness in a range between 22 Hz and 90 Hz).

According to a further exemplary embodiment, the projector control influences a brightness of the projection unit depending on a brightness parameter. This can increase image quality in different lighting conditions.

[0031] According to a further exemplary embodiment, at least one brightness sensor is also provided, which is installed in particular close to the window or integrated into the vehicle window, with the projector control using a signal provided by the brightness sensor as a brightness parameter. This has the advantage that the light intensity of the projection unit's projector can be adjusted to the current brightness. For example, in the dark, the light intensity can be reduced. When it is bright, the light intensity can be increased accordingly to ensure good visibility. Overall, energy consumption can also be influenced favorably. A brightness sensor integrated into the screen or close to the screen measures very close to the image area used for the display. In this way, for example, you can choose between one A distinction must be made between the shady side and the sunny side of the vehicle. This can help maintain optimal visibility of the visual content.

In an exemplary embodiment, the at least one brightness sensor is integrated into the projection film. Alternatively or in addition to the brightness sensor, a time-of-day (astronomical) and/or weather-dependent (sunshine, overcast sky) control is basically conceivable. Corresponding information can be made available to the control device.

In an exemplary embodiment, the image generated by the projector of the projection unit is adapted to a given pane geometry. This can take into account the installation location of the projection unit and the resulting positioning relative to the pane, for example by means of keystone correction. In addition, an adjustment can be made to a pane curvature or curvature. The image generated by the projector is subjected to pre-distortion so that the image visible to a viewer appears as free of distortion as possible. The pre-distortion can be done electronically by manipulating the image data. The pre-distortion can in principle also take place by influencing the optics of the projector.

In an exemplary embodiment, a contrast film designed as a switchable film is also attached to the vehicle window, in particular on a side of the projection film facing the projection unit or on a side of the projection film facing away from the projection unit. The contrast film serves to increase the contrast and consequently to increase the image quality. In this way, the perceptibility of the information displayed can be further improved, for example in daylight. From the perspective of a passer-by looking at the image from outside or inside the vehicle, the contrast film can provide a suitable background for the display.

Accordingly, in addition to the projection film, there is another film whose optical properties can be influenced by applying a voltage or similar influence. Certain optical properties of the contrast film and the pro- projection film can be influenced. The desired optimal visibility - under given conditions - can in principle also be achieved by a higher degree of tint. In this way, potentially disturbing brightness in the interior of the vehicle that is not caused by the projection unit can be specifically "locked out". The image created in the projection film becomes more visible.

According to a further exemplary embodiment, the contrast film is designed as an electrochromic film. An electrochromic film exploits the property of electrochromic materials to change the light transmission depending on the applied voltage (usually DC voltage). By changing the polarity of the voltage, this effect can be reversed. The contrast film can therefore be switched between a darkened state (low transparency) and a high transparency state. Intermediate stages are conceivable, which can be achieved, for example, by varying the duration of the applied voltage during the switching process.

The switching speed of a contrast film designed as an electrochromic film is usually significantly lower than that of a projection film designed as a PDLC film. Switching between a high transparency state and a low transparency state typically requires at least several seconds. However, this is dynamic enough to react to changes in brightness, especially when the vehicle is parked. An advantage of the electrochromic film is that a selected and set state can be maintained with less (or no additional) energy expenditure. A current state can be kept de-energized or almost de-energized.

According to a further exemplary embodiment, the system further has a contrast film control for the contrast film, which influences a degree of tint of the contrast film depending on a brightness parameter. The brightness parameter can be provided, for example, by a brightness sensor. The brightness parameter can also be selected depending on the time of day (astronomical), weather-dependent (sunshine, overcast sky) or other influencing factors. The projection screen control and the contrast screen control can access one and the same brightness sensor. The same applies to the projector control. In this way, a current level of brightness can be taken into account equally when controlling the projection unit, the projection film and the contrast film.

According to a further exemplary embodiment, a UV protective film is also attached to the vehicle window, in particular on a side of the projection film facing away from the projection unit. In an exemplary embodiment, the UV protective film is integrated into a (multi-layer) design of the projection film. The UV protective film usually comprises a UV-resistant material that can contain UV-absorbing particles. On the one hand, the UV protective film protects vehicle occupants from excessive UV radiation (ultraviolet radiation). Furthermore, the UV protective film protects the projection film and possibly the contrast film from excessive UV input. In this way, the service life of the components can be increased.

It goes without saying that the projection film and, if necessary, the contrast film can be designed to be heat-reflecting (IR-reflecting). In this way, excessive heating of the vehicle interior is prevented.

It is also understood that further measures for optimizing the optical properties of the vehicle window are conceivable. This includes, for example, an anti-reflective coating on the vehicle window, especially on the outside, to reduce unwanted reflections.

[0043] According to a further exemplary embodiment, the control device comprises the projector control and the projection film control, wherein the control device in particular also comprises a contrast film control, and wherein the control device takes into account at least one brightness parameter when operating the system, which is provided by at least one brightness sensor near the pane or integrated into the pane. In this way, the required components can be centrally located within the vehicle. A suitable installation location for the The control device is, for example, the trunk and/or the space under the back seat or a vehicle seat. Other installation locations are of course conceivable.

According to a further exemplary embodiment, the vehicle window is designed as a single pane, with at least the projection film and in particular also the contrast film and/or the UV protective film being attached to the inside of the single pane. The films are therefore applied to the inside of the pane. It goes without saying that the single pane can still be designed as safety glass (toughened safety glass, ESG, or laminated safety glass, LSG). What is essential for this design is that the projection film and possible other films are arranged on the inside of the pane. The inside is the side facing the vehicle interior. When using a UV protective film, a projection film and a contrast film, the UV protective film is usually located on the outside in order to protect the projection film behind it and the contrast film in turn behind the projection film.

[0045] When using a laminated safety glass (VSG), a polymer film (for example polyvinyl butyral, PVB, or ethylene vinyl acetate, EVA) is usually arranged between at least two panes of glass. The intermediate film usually also serves as an adhesive film for the material connection of the two panes. This increases sound insulation and burglary protection. The entire pane can therefore contain additional films.

[0046] In an exemplary embodiment, in the single pane design, a protective film is applied to the inside, which covers the projection film and, if necessary, the contrast film. In this way, the potentially sensitive active films are well protected.

According to a further exemplary embodiment, the vehicle window is designed as a multiple pane, with at least the projection film and in particular also the contrast film and/or the UV protective film being arranged between an outer pane and an inner pane. In other words, the slides are so embedded between two panes. It is usually a double pane with two panes between which the films are arranged. The at least one brightness sensor can also be arranged between the two panes. This results in good mechanical protection. The individual panes can each be designed as ESG or VSG. This does not exclude the possibility that the individual panes fulfill other optical functions, such as serving as additional sun protection.

According to a further exemplary embodiment, the projection film is in a passive, non-tensioned state in the transparent mode, and in an active, tensioned state in an opaque or partially opaque mode. According to this embodiment, at least the projection film has maximum transparency when there is no voltage or the system for providing visual content is completely deactivated. A so-called TPDLC film is suitable for this, for example.

[0049] This can bring regulatory advantages, since in this way traffic safety is guaranteed through high transparency of the windows even under abnormal operating conditions. It is therefore conceivable to also use front side windows and possibly even the windshield of a vehicle to provide visual content. In the event of a defect, the respective pane is highly transparent.

According to a further exemplary embodiment, the projection film is a TPDLC film. A TPDLC film is an oppositely connected PDLC film that has high transparency in a voltage-free state and reduced transparency when voltage is applied (opaque state for projection).

According to a further exemplary embodiment, the vehicle window is a front side window or a windshield of the vehicle. For example, using a TPDLC film as a projection film ensures that the pane has a high level of transparency in a de-energized state. In principle, windows in the rear area (for example rear side windows, side trunk windows and rear windows) are of course also suitable as vehicle windows for the image area of the system according to the disclosure. Examples include vehicle windows behind the so-called B-pillar of a vehicle body. For these panes, it is acceptable from a regulatory perspective to have some darkening (reduced transparency) even in a non-active state. In other words, rear vehicle windows can be provided with projection films designed as PDLC films.

[0053] According to a further exemplary embodiment, the system further comprises a projector housing which can be mounted in the roof area of the vehicle interior and which houses at least the projection unit. Such a projector housing can be arranged, for example, in the area of the headliner above the rear seats of the vehicle. For example, an installation instead of a central reading light is conceivable.

According to a further exemplary embodiment, the system further has at least one acceleration sensor for determining a movement parameter. For example, the acceleration sensor is integrated into the control device. In an exemplary embodiment, the acceleration sensor is integrated into the projector housing. It goes without saying that several acceleration sensors can be installed.

An acceleration sensor determines movement information. The acceleration sensor can be designed, for example, as an inertia sensor and/or rotation rate sensor. With an acceleration sensor, information about acceleration, but also indirectly about position and orientation in space, can be obtained. The at least one acceleration sensor can be used for control purposes, for example to ensure that the system is (at least regularly) inactive when the vehicle is moving. It is conceivable that in the event of special traffic conditions (traffic jams, accidents, etc.) the system could also be activated when the vehicle is being used in order to display information. [0056] However, the acceleration sensor can also be used to determine abnormal operating states. This includes, for example, the detection of attempted theft, attempts at manipulation, vandalism or the like. Detection of accidents (vehicle crashes) is also conceivable, whereupon corresponding warnings and information can be displayed as content.

[0057] It goes without saying that the system can include further sensors, for example for satellite-based positioning (GPS). Such data may be combined with data provided by the accelerometer. On the one hand, the data can be used to expand the range of functions (localization of the displayed content), but also for security measures (no display when the vehicle is moving, theft tracking, etc.).

[0058] According to a further exemplary embodiment, the system has at least one image capture unit arranged in the vehicle interior with at least one camera, which is in particular adjacent to the projection unit, the camera being directed at the vehicle window that can be irradiated by the projection unit.

The camera can in principle be used to monitor the vehicle interior, for example in the event of manipulation, vandalism or theft. However, the camera can in principle also be used to capture a scene outside the vehicle.

If the image capture unit is used to capture an environment of the vehicle, for example to capture passers-by, the control device can be designed to clock the image capture in time or space in such a way that there is no disruptive overlap with the representation generated directly in a vehicle window is. By way of example, the image capture with the at least one camera can be used through areas of the same vehicle window or another vehicle window that are not or currently not used for displaying the content. Timing can be achieved, for example, by alternating observation phases and display phases. If necessary, a control system can also be Technical segmentation of the image area can be used to specifically exclude sections of the image area from being displayed - at least temporarily. Such image areas are then generally available for observation with the image capture unit.

[0061] According to a further exemplary embodiment, the control device is designed to detect the presence of passers-by through the vehicle window and to control at least the projection unit and the projection film on the basis of this detection. For example, the system can be deactivated or put into an energy-saving mode if it is determined that there are no pedestrians in the area surrounding the vehicle. Conversely, the system can be activated when passers-by are present. It is also conceivable to display information only in certain vehicle windows that are currently visible to passers-by, and to leave out other vehicle windows that are currently not visible to passers-by.

[0062] Furthermore, the image capture unit with the at least one camera can also be used to track the movement of passers-by in order to specifically target those image areas that are in the potential field of vision of the passer-by in the case of several possible image areas on several vehicle windows. Furthermore, the image capture unit can also be used to capture a user reaction. In this way, for example, using facial recognition, eye tracking (pupil tracking) and the like, it can be determined whether a passer-by actively perceives the content displayed.

[0063] It is fundamentally conceivable to provide several image surfaces in a vehicle, for example by using several vehicle windows as an image surface. Accordingly, an image to be displayed can be sequenced and distributed over several image surfaces. It is fundamentally also conceivable to take into account a respective viewing angle of an observer (passerby) in relation to the vehicle. This can, for example, be the case for a passerby who approaches a vehicle from behind, passes the side of the vehicle and then moves away over the front of the vehicle. suitable representation first in the rear window, then in one or more side windows and finally in the windshield.

[0064] Furthermore, the image capture unit can also be used for the purpose of providing interactive functions, for example to capture feedback from the viewer. This can be done using appropriate gestures, such as hand signals and other movements of the viewer.

[0065] According to an exemplary embodiment, the vehicle window itself is used as an input device for interactive functions. This can be done, for example, by integrating a touch foil that reacts to touch and/or proximity. The touch foil can be arranged behind the (outer) glass pane of the vehicle window, so that good mechanical protection is guaranteed.

[0066] According to a further exemplary embodiment, the control device is designed to detect passers-by and/or vehicle occupants using the image capture unit, at least in the case of an abnormal operating state. An abnormal operating state is, for example, an attempt at manipulation, an attempt at theft or vandalism. This can in principle also take place in the event of an accident. In principle, this function can also be used for the purposes of traffic monitoring, environmental monitoring and the like.

[0067] According to a further exemplary embodiment, the system, in particular its control device, comprises further sensors for detecting radio networks (clients and/or access points). This can include established standards such as WiFi, Bluetooth, 3G, 4G, 5G, NFC and similar. In this way, the presence of passers-by can be determined indirectly via the presence of mobile devices; content can also be started when passers-by are present and/or ended when they are absent and/or the content can even be individually adapted to the passers-by. [0068] According to a further exemplary embodiment, the system further has a power supply unit with a battery, which is provided in the vehicle in addition to a vehicle battery. For example, the battery of the system can be charged directly or indirectly via the battery of the vehicle or its alternator. A battery provided in addition to the vehicle battery ensures that the vehicle can be operated regardless of the battery status of the system. The energy supply unit can ensure that the battery can be replaced. It goes without saying that the energy supply unit can also be structurally integrated into the control device.

[0069] According to a further exemplary embodiment, at least the projection film control or the contrast film control is coupled to the vehicle battery for energy supply. This can be advantageous from a regulatory perspective because it ensures that the projection film or contrast film can be supplied with energy when the vehicle is in use. Consequently, energy is available to increase the transparency of the switchable films when the vehicle is operating.

[0070] According to a further exemplary embodiment, the vehicle window itself is used as an energy source to provide operating energy. In this way, the battery of the energy supply unit can be charged during operation of the system but also when the system is paused. An implementation can take place, for example, using a PV film (film for flexible photovoltaics) that is attached to the vehicle window or integrated into the vehicle window.

[0071] The vehicle window can therefore have further films in addition to the projection film and possibly the contrast film. This may be one or more films selected from the group consisting of: UV protection film, mechanical protection film, PV film, IR protection film, touch film and combinations thereof. The UV protective film is usually an outer film (towards the vehicle environment), because in this way the films behind it are protected from potentially harmful UV radiation. In an exemplary embodiment, the films with their effective wavelength ranges are coordinated with one another, so that functionality is still maintained even with several films arranged one behind the other. [0072] According to a further exemplary embodiment, at least the projection screen control or the contrast screen control is functionally coupled to an activation system (e.g. ignition lock, starter button) and/or access system of the vehicle (e.g. keyless go system, external access software, fleet management system). This coupling can of course affect the entire control device. In this way, at least the image display in the vehicle window and, if necessary, the entire system can be deactivated when the vehicle is to be moved.

[0073] It is understood that the features of the disclosure mentioned above and those to be explained below can be used not only in the combination specified in each case, but also in other combinations or on their own, without departing from the scope of the present disclosure.

Further features and advantages result from the following description of several preferred exemplary embodiments with reference to the drawings. Show it:

1: a perspective rear view of a vehicle into which a system for providing visual content that can be perceived outside or inside the vehicle is integrated;

Fig. 2: a top view of the vehicle based on Fig. 1 to illustrate a vehicle environment;

Fig. 3: a side view of the vehicle based on Figures 1 and 2 to illustrate a vehicle interior;

Fig. 4: a highly simplified schematic view of an embodiment of a system according to the disclosure;

5: a schematic sectional view through an embodiment of a vehicle window to illustrate a layer structure;

6: a schematic sectional view through a further embodiment of a vehicle window to illustrate a layer structure; 7: a schematic perspective sectional view of a vehicle window to illustrate an active operating mode with representation of visual content on the window;

Fig. 8: a further perspective sectional view based on Fig. 7 to illustrate an inactive operating mode with increased transparency of the pane;

9: a further sectional view based on FIG. 8 with a changed view orientation to further illustrate the inactive operating mode; and

Fig. 10: a schematic block diagram to illustrate an embodiment of a method for displaying visual content in a vehicle.

1 shows, based on a perspective view, a system designated overall by 10 for displaying visual content on a vehicle 12. In particular, the system 10 is designed to display visual content (information, news, advertising and the like) on the vehicle 10 in this way to represent that the content is perceptible outside or inside the vehicle 10.

The vehicle 12 has a body 14 with a plurality of vehicle windows 16. The vehicle windows 16 usually serve to perceive the surroundings of the vehicle 12 from within the vehicle 12. The system 10 uses at least one of the vehicle windows 16 to display visual content. The vehicle windows 16 include, for example, a windshield 18, front side windows 20, rear side windows 22, a rear window 24 and the like. In other vehicle categories, other types of vehicle windows 16 may be installed.

The system 10 enables the use of at least some of the vehicle windows 16 as an image surface 30 for displaying visual content 32 (shown here only symbolically). In the exemplary embodiment according to FIG. 1, the front side window 20, the rear side windows 22 and the rear window 24 serve as an example as an image area 30 for displaying visual content 32. The image area 30 can be the entire or almost the entire vehicle window 16 include. However, it is also conceivable to use a subset of the surface of the vehicle window 16 as the image surface 30. In the exemplary embodiment according to FIG. 1, for example, in the rear window 24, the image area 30 there is designed such that the area of the rear window 24 is completely or almost completely filled. In a similar way, the surfaces of the further disks 18, 20 and 22 can also serve completely or almost completely as the image surface 30.

1 further shows a mobile device designated 40, which is designed as an example of a smartphone. The mobile device 40 has a camera 42 for detecting the surroundings of the mobile device 40. Furthermore, a screen 44 is provided for displaying information. In the exemplary embodiment according to FIG. 1, the mobile device 40 with its camera 42 is directed at the rear side window 22 in order to reproduce the visual content 32 displayed there in the image area 30; compare an image section designated 46 with the reproduced content. Furthermore, when using the mobile device 40, it is also conceivable to use its range of functions to provide interaction options and / or AR effects (augmented reality), compare the optical effect designated 48 on the screen 44 in Fig. 1. In this way Additional information 48 can be displayed using the mobile device 40 by interacting with the system 10, which may overlay the image (played content 46). However, this is not to be understood as limiting.

2 illustrates a top view of the vehicle 12 according to FIG. The projector housing 50 houses at least one projection unit 52. Furthermore, at least one image capture unit 54 is provided in the exemplary embodiment. If a plurality of vehicle windows 18, 20, 22, 24 are to be used to provide the visual content, a plurality of such projection units 52 and/or image capture units 54 can be provided, which are aligned accordingly.

The at least one projection unit 52 is designed to project an image onto at least one of the vehicle windows 18, 20, 22, 24. The at least one image capture unit 54 is designed to observe the surroundings of the vehicle. pay attention, for example through one of the vehicle windows 18, 20, 22, 24. In exemplary embodiments, the image capture unit 54 is also designed to monitor an interior of the vehicle.

[0081] In Fig. 2, an acceleration sensor is also indicated at 58, which is housed by the projector housing 50, for example. The acceleration sensor 58 allows accelerations, movements, positions and/or orientations to be determined. In this way it can be detected whether the vehicle 12 is moving or not. In principle, the acceleration sensor 58 can also be used to detect attempts at manipulation, theft, vandalism and the like if corresponding signals suggest an impact on the projector housing 50. In an exemplary embodiment, the acceleration sensor 58 is coupled to the at least one image capture unit 54 in such a way that, in the event of an abnormal operating state, the surroundings of the vehicle 12 and/or the vehicle interior are monitored.

2 further illustrates various passers-by 60 who move in the vicinity of the vehicle 12. In principle, it is conceivable to record the presence of passers-by 60 with the at least one image capture unit 54. In principle, the system 10 can react to the presence of passers-by 60. In the event of the absence of passers-by 60, the system 10 can be put into an energy saving mode.

[0083] The vehicle 12 has a vehicle battery 66, which is indicated schematically in Fig. 2. The vehicle battery 66 is independent of the system 10. In the exemplary embodiment according to Fig. 2, the system 10 comprises a control device 70, which is coupled, for example, via a line designated 72 to the projector housing 50 and consequently to the at least one projection unit 52 and (if present) the at least one image capture unit 54 and/or the at least one acceleration sensor 58. In the exemplary embodiment, the control device 70 is designed as a central control device. It is understood that the control device 70 can also be designed as a distributed control device. Communication within the system 10 can be wired or wireless. [0084] The control device 70 is coupled to a power supply unit 74 via a power supply line 78. The power supply unit 74 comprises at least one battery 76. The battery 76 serves to supply power to the system 10. In the exemplary embodiment, the battery 76 is provided in addition to the vehicle battery 66. In this way, the functionality of the vehicle 12 is not impaired. The battery 76 is, for example, replaceable. It is also conceivable to charge the battery 76 via a system integrated into the vehicle 12. This can include a charging process using the vehicle battery 66 and/or an alternator integrated into the vehicle 12. However, it is also conceivable to implement a power supply in the vehicle 12 that operates independently of vehicle-side components. This can be, for example, photovoltaics or similar installed in addition to the vehicle's own electrics/electronics with appropriate charging control for the battery 76.

[0085] Fig. 3 is based on the representations according to Fig. 1 and Fig. 2 and illustrates a vehicle interior 80. The projector housing 50 with the at least one projection unit 52 and the at least one image capture unit 54 is arranged in the exemplary embodiment in the roof area 82 of the vehicle, but in the vehicle interior 80. The system 10 is designed to be as unobtrusive as possible when viewed from outside or inside the vehicle 12, at least in an inactive mode when no visual content is displayed.

Vehicle occupants 84 sit in the vehicle interior 80. During normal operation of the vehicle 12 (active participation in road traffic), the system 10 is usually operated in such a way that a clear view through the vehicle windows 16 is possible. In other words, the vehicle windows 16 should be as transparent as possible from the perspective of the vehicle occupants 84 when looking outside. This principle can be deviated from in special cases (warning of dangerous situations, traffic jams and the like).

[0087] The image capture unit 54 has at least one camera 86, which can also monitor the vehicle interior 80 if necessary. This can come into play, for example, if vehicle occupants 84 cause damage or manipulation. ulation or theft of the projector housing 50 or other components of the system 10 is imminent or has occurred. For this purpose, data can also be used that are determined using the acceleration sensor 58 (see FIG. 2). The at least one camera 86 can also be used to monitor a vehicle's surroundings in order to capture passers-by 60 (see FIG. 2).

3 also shows 90 brightness sensors, which are integrated into the vehicle windows 16. At least one brightness sensor 90 is provided, which is at least adjacent to the image area 30 for the content to be displayed. The detection of a current brightness in the area of the vehicle windows 16 allows a targeted control of the at least one projection unit 52. In a particularly bright environment, the projection unit 52 can, for example, be operated with a particularly high light intensity; in a dark environment it is the other way around.

4 uses a schematic block diagram to illustrate components and assemblies of an embodiment of the system 10, which is integrated into a vehicle 12 in FIGS. 1-3.

The system 10 comprises a control device 70, which is coupled to the projection unit 52 with at least one projector and to the at least one vehicle window 16 for control purposes. The vehicle window 16 is provided with at least one switchable projection film and optionally with a switchable contrast film, which are controlled via the control device 70. In exemplary embodiments, at least one brightness sensor (compare the brightness sensor 90 in FIG. 3) is also integrated into the vehicle window 16. Here too, a functional coupling with the control device 70 can be provided. For these purposes, the control device 70 can be provided with a projector control 94 and a projection screen control 96. In the case of a switchable contrast film, a contrast film control 98 is also conceivable as part of the control device 70.

If an image capture unit 54 with at least one camera 86 (see FIG. 3) is provided on the system side, a corresponding coupling also takes place. tion with the control device 70. Furthermore, the control device 70 is coupled to the energy supply unit 74 with at least one battery 76. In the exemplary embodiment according to FIG. 4, an (optional) condition monitoring 102 is also provided in the control device 70, which can be used, for example, to detect abnormal operating states (vandalism, theft, manipulation, accidents and the like). For this purpose, the condition monitoring 102 can rely on data provided by at least one acceleration sensor (compare the acceleration sensor 58 in FIG. 2) and control the image capture unit 54 in order to monitor an interior and/or surroundings of the vehicle 12 with the camera 86.

[0092] It is understood that the control device 70 can have further components and functionalities. This relates, for example, to the implementation of a system for position detection (GPS, inertial navigation or similar), the coupling with vehicle-side systems, for example for charging the battery 76 of the energy supply unit 74, and the like.

[0093] In the exemplary embodiment, the control device 70 further comprises a communication unit 104 which is designed to provide communication with a server 106, for example in a cloud environment 108. The content to be displayed can be provided via the server 106, which is processed by the control device 70 in the vehicle 10 and displayed in the vehicle window 16. Other information and commands relating to the operation of the system 10 can also be exchanged with the server 106. This can also include billing data or payment data for content displayed (for advertising purposes).

The control device 70 can include further modules and further sensors, for example GPS sensors, sensors for detecting radio networks and the like.

5 uses a schematic sectional view to illustrate an embodiment of a vehicle window 16 that can be used to display visual content. Fig. 6 shows an alternative embodiment of a vehicle window 16. The vehicle Disk 16 is part of the system 10. Depending on the design, the vehicle window 16 can be designed as a windshield 18, front side window 20, rear side window 22 and / or rear window 24. Use as a front side window 20 or even as a windshield 18 is often dependent on regulatory requirements.

5 and 6, a block arrow 114 illustrates a view of the window 16 from the inside (from the vehicle interior 80, see FIG. 3). The opposite block arrow 116 illustrates a view of the window 16 from the outside, i.e. from the surroundings of the vehicle 12.

The vehicle window 16 according to FIG. 5 is designed as a single window.

There is - viewed from the outside - a pane 120, which is followed by an (optional) UV protective film 122, a projection film 124 and an (optional) contrast film 126. At least the projection film 124 is an essential part of a system 10 according to the disclosure for displaying visual content. The UV protective film 122 is used to reduce UV exposure in the vehicle interior. This function can also be partially performed by the projection film 124 and possibly the contrast film 126. An essential purpose of a system 10 according to the disclosure is to provide visual content for observation from outside or inside the vehicle 12 by means of rear projection onto the vehicle window 16. Therefore, the structure of the vehicle window 16 provided with at least one projection film 124 is adapted to irradiation from the inside (arrow 114) and the observation from the outside (arrow 116) - or alternatively to the observation from the inside.

[0098] In the exemplary embodiment, the pane 120 is designed as a single pane, for example as single-pane safety glass. In principle, a structure of the pane 120 from several layers is also conceivable (laminated safety glass).

The projection film 124 is suitable for rear projection. The projection film 124 can therefore be irradiated from the inside using the projection unit 52 in order to generate an externally perceptible image for passers-by or the like. The project tion film 124 is designed as a switchable film, the control takes place via a projection film control 96, which applies an alternating voltage to the projection film 124 if necessary.

[00100] In exemplary embodiments, a contrast film 126 adjoins the projection film 124 on the inside. The contrast film 126 is designed as a switchable film and can be controlled via a contrast film control 98. The contrast film 126 can be specifically darkened/tinted by applying a voltage through the contrast film control 98 in order to increase the contrast when observing the visual content displayed on the projection film 124 from the outside. This comes into play, for example, when the surroundings of the vehicle 12 are very brightly lit (direct sunlight). In principle, an additional protective film can be attached to the inside of the vehicle window 16 (not shown separately in FIG. 5). The projection film control 96 and the contrast film control 98 are part of the (superordinate) control device 70.

The structure of the vehicle window 16 illustrated with reference to FIG. 6 is similar to that of FIG the contrast film 126 and/or the UV protective film 122 are arranged. The design as a multiple pane increases the mechanical protection of the films used. Brightness sensors and the like can also be integrated into the design of the vehicle windows 16 according to FIGS. 5 and 6.

[00102] With reference to Figures 7-9, various operating states of the system 10 or its components are illustrated. In Figures 7 and 8, a vehicle window 16 is shown schematically using a sectioned, perspective view, which also includes an outside of the vehicle window 16 (arrow 116, view from the outside). Fig. 9 shows the same state as Fig. 8, with an inside of the vehicle window 16 also being shown due to the changed perspective in Fig. 9 (arrow 114, view from the inside). 7, the system 10 is active and the projection unit 52 uses at least one projector 132 to generate an image (visual content 32) on the projection film 124, which is visible from the outside. For this purpose, the projection film 124 is controlled via the projection film control 96 and placed in an opaque state that is suitable for rear projection. In some cases, if available, the contrast film 126 can also be controlled; the contrast film control 98 is used for this purpose. The contrast film 126 can be tinted in this way by applying a voltage in order to increase the image quality, for example in bright environments.

[00104] In addition, segmentation is indicated at 140 in FIG. 7 using dashed lines. The segmentation 140 represents a subdivision of at least the projection film 124 and possibly also the contrast film 126, with the resulting areas (such as rows or columns) being able to be specifically controlled by the respective controller 96, 98. The segmentation 140 includes columns and rows in the exemplary embodiment. The segmentation 140 is drawn into the outer disk 120 in FIG. 7 for illustrative purposes. However, the segmentation 140 takes place (in terms of circuitry) at the level of the projection film 124 and possibly also at the level of the contrast film 126.

[00105] By means of the segmentation 140, for example, specifically defined sections of the image area 30 (see also Fig. 1) can be excluded from the display of the visual content and, if necessary, displayed with high transparency if corresponding sections are operated via the controls 96, 98 in a different mode than the other sections, which continue to be used for display. The segmentation 140 does not necessarily have to contain both columns and rows. It is also conceivable to provide the image area 30 with only a segmentation into (essentially horizontal) rows or a segmentation into (essentially vertical) columns. One application example of the segmentation 140 is the targeted deactivation of the display in areas with direct sunlight. Another application example of the segmentation 140 is the targeted introduction of areas that are as transparent as possible into the image area 30 otherwise used for display, so that a good view out of or into the vehicle is still possible - at least in the "recessed" transparent areas. [00106] Figures 8 and 9 illustrate a state in which the vehicle window 16 is no longer actively used to display visual content. The projection unit 52 with the projector 132 is inactive, and the projection film 124 is not irradiated. At least in exemplary embodiments of the system 10, care is then taken to ensure that the projection film 124 and, if present, the contrast film 126 are in a maximally transparent state when no projection is taking place. In other words, the vehicle window 16 in the state shown in Figures 8 and 9 is as transparent as possible within the circumstances. In this state, for example, a good view to the outside is possible from the inside (arrow 114), see Fig. 9. This can also include a good view from the outside (arrow 116) to the inside, if necessary. The degree of transparency of the vehicle window 16 can be identical or different for the two viewing directions 114, 116.

Figures 8 and 9 further illustrate a state that may be desired for regulatory reasons. The transparent state of the vehicle window 16 can be maintained or provided according to this embodiment when the projection screen control 96 and the contrast screen control 98 are inactive and therefore no voltage is applied. By way of example, a so-called TPDLC film can be used as the projection film 124, which is maximally transparent in the stress-free state. With regard to the contrast film 126 (if used), it is conceivable to design and operate the contrast film control 98 in such a way that, even if the power supply is interrupted, enough energy is buffered to control the contrast film 126 at least once in order to achieve a state that is as transparent as possible. This state can then be kept voltage-free.

This design makes the use of the system 10 also conceivable for vehicle windows 16 in the front area of the vehicle, compare the windshield 18 and the front side windows 20 in FIG. 2. In the event of a failure of the system 10, maximum transparency is then guaranteed, so that traffic safety is ensured.

[00109] It goes without saying that the design shown in FIGS. 8 and 9 with maximum transparency can also be used in other embodiments with active projection fo- line control 96 and active contrast film control 98 can be brought about. This can be suitable, for example, for rear vehicle windows 16, where there are lower requirements with regard to the degree of transparency when operating the vehicle 12.

[00110] With reference to FIG. 10, an exemplary embodiment of a method for providing visual content in a vehicle is illustrated using a schematic block diagram. In particular, the method relates to the provision of visual content that can be perceived from the outside (outside the vehicle) or inside (inside the vehicle) via the vehicle windows. In particular, the method relates to the provision of visual content for a stationary (parked) vehicle that is not directly involved in road traffic. However, this is not to be understood as limiting.

The method includes a step S10, which relates to the provision of a vehicle window. The vehicle window includes at least one switchable projection film and optionally additionally a switchable contrast film. The projection film serves as an image surface for images generated by a projection unit. The contrast film is used to increase contrast when perceived from outside or inside the vehicle.

A further step S12 relates to the provision of a projection unit with at least one projector. The projection unit is arranged in particular in the interior of the vehicle, for example in the area of the headliner. The at least one projector is aimed at a vehicle window in order to display information and other content there.

A further step S14 relates to the provision of a control device which comprises a projector control, a projection film control and, if necessary, a contrast film control. In exemplary embodiments, it is a central control device that includes the necessary control components for the desired display of the content. The provision of visual content (step S16) requires interaction between the units and elements provided in steps S10, S12 and S14. The content is provided, for example, by a vehicle-side or external service or memory, see step S18. The method is suitable for use in a client-server environment, with the vehicle-side control device representing the client. This is not to be understood as limiting.

[00115] The display of the visual content in step S20 includes controlling the projection unit (step S22), controlling the switchable projection film (step S24) and, if present, controlling the switchable contrast film (step S26). The use of a switchable projection film and a switchable contrast film has the advantage that the vehicle window can have a high degree of transparency when not in use (with regard to the display of visual content). This is advantageous when the vehicle is involved in road traffic.

[00116] If the vehicle window is used to display information, the projection film can be controlled in order to provide a suitable surface for the rear projection with the projection unit. Furthermore, if present, the contrast film can be controlled to provide a suitable (tinted) background for the display that is perceptible from the outside. In this way, visual content that can be easily perceived from the outside can be provided via the vehicle window in a step S28.

Claims

Claims System (10) for providing visual content (32) in a vehicle (12), in particular visual content (32) that can be perceived from outside or inside the vehicle (12) via its vehicle windows (16), the system (10) having the following has: at least one projection unit (52), at least one image surface (30) on a vehicle window (16), the projection unit (52) being designed to project visual content (32) onto an inside (114) of the vehicle window (16). , a projection film (124) attached to or in the vehicle window (16), which is designed as a switchable film and can be operated at least in an opaque mode and a transparent mode, the projection film (124) serving as a rear projection film in the opaque mode, its transparency in the opaque mode is less than the transparency in the transparent mode, a control device (70) which comprises at least one projector control (94) and a projection screen control (96), the projector control (94) being functionally coupled to the projection unit (52). to project the visual content (32) onto the projection film (124), and wherein the projection film control (96) is functionally coupled to the projection film (124) in order to apply a control voltage to the projection film (124). System (10) according to claim 1, wherein the projection film (124) is a switchable PDLC film which can be controlled via the projection film control (96) with an alternating voltage with a defined frequency. System (10) according to claim 2, wherein the control device (70) is designed to operate the projection unit (52) and the projection film (124) in such a way that low-flicker or flicker-free perception is possible. System (10) according to one of claims 1-3, wherein the projector control (94) influences a brightness of the projection unit (52) depending on a brightness parameter. System (10) according to one of claims 1-4, wherein at least one brightness sensor (90) is also provided, which is installed in particular close to the window or is integrated into the vehicle window (16), and wherein the projector control (94) is one of the brightness sensor (90). uses the provided signal as a brightness parameter. System (10) according to one of claims 1-5, wherein a contrast film (126) designed as a switchable film is also attached to the vehicle window (16), in particular on a side of the projection film (124) facing the projection unit (52) or on a on a side of the projection film (124) facing away from the projection unit (52). System (10) according to claim 6, wherein the contrast film (126) is designed as an electrochromic film. System (10) according to claim 6 or 7, further comprising a contrast film control (98) for the contrast film (126), which influences a degree of tint of the contrast film (126) as a function of a brightness parameter. System (10) according to one of claims 1-8, wherein a UV protective film is also attached to the vehicle window (16), in particular on a side of the projection film (124) facing away from the projection unit (52). System (10) according to one of claims 1-9, wherein the control device (70) comprises the projector control (94) and the projection screen control (96), wherein the control device (70) in particular also comprises a contrast screen control (98), and wherein the control device (70) takes into account at least one brightness parameter when operating the system (10), which is provided by at least one brightness sensor (90) near the pane or integrated into the pane. System (10) according to one of claims 1-10, wherein the vehicle window (16) is designed as a single pane (120), and at least the projection film (124) and in particular also the contrast film (126) and / or the UV protective film ( 122) are attached to the inside (114) of the single pane (120). System (10) according to one of claims 1-10, wherein the vehicle window (16) is designed as a multiple pane (120, 128), and at least the projection film (124) and in particular also the contrast film (126) and / or the UV Protective film (122) is arranged between an outer pane (120) and an inner pane (128). The system (10) of any one of claims 1-12, wherein the projection screen (124) is in a passive, unpowered state in transparent mode, and in an active, powered state is in an opaque or semi-opaque mode. The system (10) of claim 13, wherein the projection screen (124) is a TPDLC screen. System (10) according to any one of claims 1-14, wherein the vehicle window is a front side window (20) or a windshield (18) of the vehicle (12). System (10) according to one of claims 1-15, further comprising a projector housing (50) which can be mounted in the roof area (82) of the vehicle interior (80) and which houses at least the projection unit (52). System (10) according to one of claims 1-16, further comprising at least one acceleration sensor (58) for determining a movement parameter. System (10) according to one of claims 1-17, further comprising at least one image capture unit (54) arranged in the vehicle interior (80) with at least one camera (86), which is in particular adjacent to the projection unit (52), the camera (86) is directed towards the vehicle window (16) which can be irradiated by the projection unit (52). System (10) according to claim 18, wherein the control device (70) is designed to detect the presence of passers-by (60) through the vehicle window (16) and, on the basis of this detection, at least the projection unit (52) and the projection film (124 ) head for. System (10) according to claim 18 or 19, wherein the control device (70) is designed to detect passers-by (60) and/or vehicle occupants (84) by means of the image capture unit (54), at least in the event of an abnormal operating state. System (10) according to one of claims 1-20, further comprising a power supply unit (74) with a battery (76) which is provided in the vehicle (12) in addition to a vehicle battery (66). Method for providing visual content (32) in a vehicle (12), in particular visual content (32) that can be perceived from outside or inside the vehicle (12) via its vehicle windows (16), comprising the following steps:

Providing a vehicle window (16) with a projection film (124) attached thereon or therein, which is designed as a switchable film and can be operated at least in an opaque mode and a transparent mode, the projection film (124) serving as a rear projection film in the opaque mode Transparency in opaque mode is lower than transparency in transparent mode,

Providing a projection unit (52) for projecting visual content (32) onto an image surface (30) on an inside (114) of the vehicle window (16), Providing a control device (70) which comprises at least one projector control (94) and a projection screen control (96),

Controlling the projection film (124) with the projection film control (96) to operate the projection film (124) in opaque mode, and

Operating the projection unit (52) with the projector control (94) to display visual content (32) on an image surface (30) on an inner side (114) of the vehicle window (16), comprising a projection of the visual content (32) onto the projection film (124) with the projection unit (52).