WO2024048826A1 - Procédé et dispositif électronique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service - Google Patents

Procédé et dispositif électronique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service Download PDF

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Publication number
WO2024048826A1
WO2024048826A1 PCT/KR2022/013257 KR2022013257W WO2024048826A1 WO 2024048826 A1 WO2024048826 A1 WO 2024048826A1 KR 2022013257 W KR2022013257 W KR 2022013257W WO 2024048826 A1 WO2024048826 A1 WO 2024048826A1
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WO
WIPO (PCT)
Prior art keywords
membership
user
page
user terminal
information
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Application number
PCT/KR2022/013257
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English (en)
Korean (ko)
Inventor
최윤정
장현아
Original Assignee
쿠팡 주식회사
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Publication date
Application filed by 쿠팡 주식회사 filed Critical 쿠팡 주식회사
Publication of WO2024048826A1 publication Critical patent/WO2024048826A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • This disclosure relates to technology for providing information about the financial benefits of membership subscription to a service.
  • This disclosure provides technology for providing information on the financial benefits of membership subscription for a service.
  • An electronic device that provides information on monetary benefits of membership subscription for a service includes a communication circuit for communicating with a user terminal, one or more processors, and, when executed by the one or more processors, the one or more processors. and one or more memories storing instructions for performing an operation, wherein the one or more processors check whether a user corresponding to the user terminal is a membership member, and if the user is not a membership member, the Based on the purchase history of the user, a first device determines one or more financial benefits that the user could have received if he or she had subscribed to membership in the past, and includes a first area where first information regarding the determined one or more monetary benefits is displayed.
  • the page can be provided to the user terminal.
  • the one or more processors calculate, based on the user's purchase history, a total monetary benefit that the user would have received if the user had signed up for membership before a certain period of time, and the first information is It may include information about the total amount of financial benefits that could have been received if you had signed up for membership before the specific period mentioned above.
  • the one or more processors when an input for at least a portion of the first area is obtained from the user terminal, a pop-up window including a second area in which additional second information regarding the one or more financial benefits is displayed.
  • a second page may be provided.
  • the pop-up window or the second page includes a first icon indicating movement to a third page related to membership registration, and the one or more processors input the first icon from the user terminal. Once obtained, the third page can be provided to the user terminal.
  • the one or more processors based on the purchase history of the user, correspond to each of one or more specific time periods, and provide one or more monetary benefits that the user would have received if the user had signed up for membership prior to the one or more specific time periods.
  • the one or more processors determine a first item-specific monetary benefit corresponding to at least some of the one or more monetary benefits that the user could have received if he or she had subscribed to membership in the past, and the second The information may include information regarding financial benefits for each first item.
  • the one or more processors determine the maximum savings cost based on one or more monetary benefits of the membership subscription regarding the purchase of a specific product, and retrieve the detailed information about the specific product from the user terminal. Obtain a command instructing to call a page, and in response to the command instructing to call the fourth page, if the user is not a membership member, fifth information about the maximum saving cost of the specific product is displayed.
  • the fourth page including the third area may be provided to the user terminal.
  • the third area includes a third icon indicating a purchase according to the maximum savings cost
  • the one or more processors when an input for the third icon is obtained from the user terminal, A third page regarding membership registration may be provided to the user terminal.
  • the one or more processors may provide a fifth page exclusively for membership members regarding detailed information on the specific product to the user terminal. there is.
  • the one or more processors compare the maximum cost savings to a baseline regarding the cost required to join the membership, and the third region is configured to configure the membership if the maximum savings exceeds the threshold. Information regarding the cost required to join may be displayed.
  • the one or more processors determine a second monetary benefit for each item corresponding to each of the one or more monetary benefits of the membership subscription related to the purchase of the specific product, and the fifth information includes the second item. Information on financial benefits for each item may be included.
  • the first page may include a fourth area where information about free trial benefits of content provision is displayed when the user is not a member.
  • the one or more processors determine recommended content based on at least one of the user's age and gender, and the fourth area may include information about the determined recommended content.
  • the one or more processors determine a maximum cost savings based on one or more financial benefits of the membership for the purchase of a specific product, and determine the maximum cost savings, wherein the user who has completed the purchase of the specific product is a member who has subscribed to the membership. If not, the sixth page including the fifth area where information on the maximum saving cost of the specific product and the retroactive application of the one or more monetary benefits is displayed upon completing the membership subscription within a preset specific time. It can be provided to the user terminal.
  • the fifth area includes a fourth icon indicating movement to a third page related to membership registration, and the one or more processors obtain an input for the fourth icon from the user terminal. If so, the third page can be provided to the user terminal.
  • a method of providing information on monetary benefits of membership for a service of an electronic device includes the operation of checking whether a user corresponding to a user terminal is a membership member, and whether the user is a membership member. If not, based on the purchase history of the user, determining one or more financial benefits that the user could have received if he or she had subscribed to membership in the past, and displaying first information about the determined one or more monetary benefits It may include providing a first page including an area to the user terminal.
  • a pop-up window or a second page is provided including a second area in which additional second information regarding the one or more financial benefits is displayed. Additional actions may be included.
  • An operation of obtaining a command, and in response to the command instructing to call the fourth page, if the user is not a membership member, fifth information about the maximum saving cost of the specific product is displayed.
  • the method may further include providing the fourth page including the area to the user terminal.
  • determining a maximum cost savings based on one or more financial benefits of the membership for the purchase of a specific product determining a maximum cost savings based on one or more financial benefits of the membership for the purchase of a specific product, and if the user who completed the purchase of the specific product is not a member of the membership, Providing a sixth page including a fifth area to the user terminal on which information regarding the maximum savings cost of a specific product and information on retroactive application of the one or more financial benefits upon completion of membership registration within a preset specific time is displayed. Additional actions may be included.
  • a non-transitory computer-readable recording medium records a program for execution on a computer, and when the program is executed by one or more processors, the one or more processors correspond to a user terminal.
  • the user's desire to sign up for membership can be increased by calculating and displaying the amount of money that would have been saved if the user had signed up for membership in the past.
  • the user's desire to subscribe can be increased and the user can conveniently subscribe to the membership.
  • FIG. 1 is a diagram illustrating an information processing system including an electronic device according to an embodiment of the present disclosure.
  • FIG. 2 is a block diagram of an electronic device according to an embodiment of the present disclosure.
  • FIG. 3 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 4 is a diagram illustrating a pop-up window including a second area provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 5 is a diagram illustrating a third page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 6 is a diagram illustrating a fourth page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 7 is a diagram illustrating a fifth page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 8 is a diagram illustrating a first page including a fourth area provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 9 is a diagram illustrating a first page including a fourth area provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 10 is a diagram illustrating a sixth page provided by an electronic device according to an embodiment of the present disclosure.
  • Figure 11 is an operation flowchart showing a method according to an embodiment of the present disclosure.
  • A, B, and C As used herein, “A, B, and C”, “A, B, or C”, “A, B, and/or C”, or “at least one of A, B, and C”, “A, B Expressions such as “at least one of , or C”, “at least one of A, B, and/or C” may mean each listed item or all possible combinations of the listed items. For example, “at least one of A or B” may refer to both (1) at least one A, (2) at least one B, (3) at least one A and at least one B.
  • the expression "based on” is used to describe one or more factors affecting the decision, act of judgment, or action described in the phrase or sentence containing the expression, and the expression refers to the It does not exclude additional factors that may influence the decision, act or action of judgment.
  • a component e.g., a first component
  • another component e.g., a second component
  • the expression that a component is “connected” or “connected” to another component means that the component is It may mean being connected or connected not only directly to another component, but also through another new component (e.g., a third component).
  • FIG. 1 is a diagram illustrating an information processing system 100 including an electronic device 110 according to an embodiment of the present disclosure.
  • the information processing system 100 may include an electronic device 110 and a user terminal 120.
  • the electronic device 110 and the user terminal 120 are connected through a network and can communicate with each other.
  • the electronic device 110 may be a device for managing a website for a service.
  • a service may include an e-commerce service where items are purchased and sold online.
  • the electronic device 110 may configure various information as a web page on a website and provide it to the user terminal 120.
  • the electronic device 110 may be a device that provides various information related to item sales to the user terminal 120.
  • the electronic device 110 may check whether the user corresponding to the user terminal 120 is a member who has registered for membership. Users can sign up for membership by satisfying certain preset conditions, such as paying a membership subscription fee or maintenance fee. Membership sign-up can be done for the user's user account, and membership benefits related to the service may be provided only to user accounts that have completed membership sign-up. For example, membership benefits may include benefits such as providing convenience to the user regarding the purchase of an item, providing a price advantage, or providing other additional services.
  • the user terminal 120 may be a device for a user to purchase an item through an e-commerce website.
  • the user terminal 120 may be implemented as a terminal capable of transmitting and receiving various information to and from the electronic device 110 through a network.
  • the user terminal 120 may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or a HMD.
  • the type of the user terminal 120 is not limited to this, and the user terminal 120 includes an input/output interface that can receive information from the user or output information to the user, and is connected to the electronic device 110 through a network. Or it may be any device capable of communicating with other devices.
  • the user terminal 120 may provide information received from the electronic device 110 to the user, and may receive input from the user and transmit it to the electronic device 110.
  • Input obtained from the user may include various types of input, such as clicking using a mouse, touching using a touch pad or touch screen, voice recognition, and other electronic input.
  • the user terminal 120 may receive the first page from the electronic device 110 as the first screen or gateway screen displayed when the application is executed, and output the first page through the display.
  • the network may serve to connect the electronic device 110 and the user terminal 120 or other external devices.
  • the network may provide a connection path so that the user terminal 120 can be connected to the electronic device 110 and transmit and receive packet data with the electronic device 110.
  • a network is any type of wired or wireless network, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wireless Broadband Internet (Wibro). It can be implemented as:
  • FIG. 2 is a block diagram of an electronic device 200 according to an embodiment of the present disclosure.
  • the electronic device 200 may include a communication circuit 210, one or more processors 220, and/or one or more memories 230 as components.
  • at least one of the components of the electronic device 200 may be omitted, or another component may be added to the electronic device 200.
  • some components may be integrated and implemented, or may be implemented as a single or plural entity.
  • one or more processors 220 may be referred to as processor 220 .
  • the expression processor 220 may mean a set of one or more processors, unless the context clearly expresses otherwise.
  • one or more memories 230 may be referred to as memory 230 .
  • the expression memory 230 may mean a set of one or more memories, unless the context clearly expresses otherwise.
  • the internal/external components of the electronic device 200 include a bus, General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), or Mobile Industry Processor Interface (MIPI), etc. They are connected to each other and can exchange information (data, signals, etc.).
  • GPIO General Purpose Input/Output
  • SPI Serial Peripheral Interface
  • MIPI Mobile Industry Processor Interface
  • a communication circuit 210 can communicate with a user terminal.
  • the communication circuit 210 may perform wireless or wired communication between the electronic device 200 and the user terminal.
  • the communication circuit 210 may include enhanced Mobile Broadband (eMBB), Ultra Reliable Low-Latency Communications (URLLC), Massive Machine Type Communications (MMTC), Long-Term Evolution (LTE), and LTE Advance (LTE-A).
  • eMBB enhanced Mobile Broadband
  • URLLC Ultra Reliable Low-Latency Communications
  • MMTC Massive Machine Type Communications
  • LTE Long-Term Evolution
  • LTE-A LTE Advance
  • the communication circuit 210 provides wired communication according to a method such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). It can be done.
  • the electronic device 200 may be implemented by being integrated with another device. In this case, the communication circuit 210 may function as a connection circuit or interface that connects the electronic device 200 and the other device.
  • the processor 220 may control at least one component of the electronic device 200 connected to the processor 220 by running software (eg, commands, programs, etc.). Additionally, the processor 220 may perform various operations related to the present disclosure, such as calculation, processing, data generation, and processing. Additionally, the processor 220 may load data, etc. from the memory 230 or store it in the memory 230 . Furthermore, the processor 220 can transmit and receive various information from the user terminal through the communication circuit 210. In one embodiment, the processor 220 may control the communication circuit 210 to transmit various information, such as information about the first page, to the user terminal. Specifically, the processor 220 may transmit a first page including a first area in which first information regarding one or more determined financial benefits is displayed to the user terminal through the communication circuit 210.
  • software eg, commands, programs, etc.
  • the processor 220 may perform various operations related to the present disclosure, such as calculation, processing, data generation, and processing. Additionally, the processor 220 may load data, etc. from the memory 230 or store it in the memory 230
  • the processor 220 may determine, based on the user's purchase history, one or more financial benefits that the user could have received if the user had previously signed up for membership.
  • One or more financial benefits may refer to financial benefits that could be received during a specific period, corresponding to one or more specific periods. For example, if there is a history of purchasing a product in the past, if the user was a membership member at the time of purchasing the product, there may be membership benefits that could have been received during the product purchase process. Specifically, membership-only discount benefits are provided for products purchased by the user, exemption or reduction of shipping fees and return shipping fees is provided, or delivery times are shortened (e.g., same-day delivery, orders placed during the day can be delivered early in the morning).
  • Delivery service may be provided free of charge. Furthermore, if the user has signed up for a membership, coupons or points provided upon signing up for membership may have been used in the payment process for the product.
  • the processor 220 may determine the cost that the user could have saved through membership-only discount benefits and/or shipping fee and return shipping fee discounts or exemption benefits as the financial benefit that the user could have received if he had signed up for membership in the past. Additionally, if the user paid for and used a service that shortens the delivery time for products purchased in the past, the processor 220 may determine the paid cost as a financial benefit that could have been received if the user had signed up for membership in the past.
  • the processor 220 calculates the amount corresponding to the coupon or point as the amount of money that could have been received if the user had signed up for membership in the past. You can decide on benefits.
  • a user may be provided with the benefit of being able to use additional services, such as a content provision service, for free.
  • additional services such as a content provision service
  • the processor 220 will reimburse the user for the fee paid for the additional service if he or she had signed up for membership in the past. This can be determined by the financial benefits you could have received.
  • processor 220 may calculate, based on the user's purchase history, the total amount of monetary benefits the user would have received if he or she had signed up for membership before a certain period of time.
  • the processor 220 may provide a service that reduces costs, costs that the user can save through discounts or exemptions on shipping costs and return shipping costs, and services that shorten delivery times for free through membership member-only discount benefits. Costs that can be saved through the benefits provided, costs that can be saved through coupons or points provided by signing up for membership, and savings that can be made through benefits such as additional services such as content provision services provided free of charge by signing up for membership. You can calculate the total cost that could have been incurred.
  • the first information displayed in the first area included in the first page may include information about the total amount of financial benefits that the user could have received if he or she had signed up for membership before a specific period.
  • the memory 230 can store various information (data).
  • Information stored in the memory 230 is information acquired, processed, or used by at least one component of the electronic device 200, and may include software (eg, commands, programs, etc.).
  • Memory 230 may include volatile and/or non-volatile memory.
  • a command or program is software stored in the memory 230, an operating system for controlling the resources of the electronic device 200, an application, and/or various functions so that the application can utilize the resources of the electronic device 200. It may include middleware that provides to the application.
  • the memory 230 may store instructions that, when executed by the processor 220, cause the processor 220 to perform an operation.
  • the memory 230 may store at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210.
  • the processor 220 may store in the memory 230 at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210.
  • the memory 230 stores information about the membership system (e.g., information about membership benefits, information about the cost required to sign up for membership, information on the history of utilization of membership benefits by a user enrolled in the membership, etc.) and/or the user's purchase. Information about the history can be stored, and information about the membership system and/or information about the user's purchase history can be updated.
  • FIG. 3 is a diagram illustrating a first page 300 provided by an electronic device according to an embodiment of the present disclosure.
  • the first page 300 may be the page that is first displayed when the application is executed.
  • the illustrated first page 300 may be a first page corresponding to a case where the user terminal is a smartphone.
  • the user terminal is a computer, laptop, or other device
  • the first page 300 is configured in the form of a PC version (Personal Computer version) web page corresponding to the device, and is received if the user has signed up for membership in the past. It may include a first area 301 in which first information about one or more financial benefits that could be received is displayed.
  • the first page 300 may be the main page of the service.
  • the electronic device may determine what type of user terminal is and provide the first page 300 to the user terminal in a different form depending on the type of user terminal identified.
  • the first area 301 may display first information about one or more financial benefits that the user could have received if he or she had signed up for membership in the past. For example, the first area 301 displays first information about one or more financial benefits that the user could have received if he or she had signed up for membership in the past with the phrase “ABC, you can save 9,000 won more than now.” It can be.
  • the monetary benefit of 9,000 won may be a value determined based on the user's purchase history. In one embodiment, if the user has no past purchase history, the first area 301 may not be displayed on the first page 300.
  • the first area 301 may further include a display indicating that additional information about financial benefits is displayed when an input such as a touch or click is obtained in at least a portion of the first area 301.
  • An indication that additional information about the monetary benefit is displayed once the input is obtained may include, for example, a downward arrow indication as shown.
  • a display indicating that additional information about the monetary benefit will be displayed once the input is obtained may include phrases such as “Learn more.”
  • FIG. 4 is a diagram illustrating a pop-up window 400 including a second area 401 provided by an electronic device according to an embodiment of the present disclosure.
  • the electronic device displays a pop-up window 400 including a second area 401 in which additional second information about one or more financial benefits is displayed when an input to at least a portion of the first area is obtained from the user terminal.
  • a second page (not shown) may be provided.
  • an embodiment in which a pop-up window 400 including a second area 401 is provided is shown.
  • the pop-up window 400 may be displayed overlaid on the previously displayed first page.
  • a portion of the first page displayed behind the pop-up window 400 may be displayed darkly by adjusting transparency.
  • the electronic device may determine, based on the user's purchase history, one or more financial benefits that the user would have received, corresponding to each of the one or more specific time periods, if the user had subscribed to membership prior to the one or more specific time periods.
  • the pop-up window 400 or the second page may include one or more second icons 403 corresponding to each of one or more specific periods.
  • the second information may include information about one or more financial benefits corresponding to a specific period corresponding to the selected icon among the one or more second icons 403.
  • a currently selected second icon e.g., an icon corresponding to the “whole month” period
  • a second icon that is not currently selected e.g., “ icons corresponding to the “all 3 months” and “all 6 months” time periods
  • a text indicating that the amount displayed in the second area 401 is the accumulated amount of financial benefits received during a recent specific period e.g., “This is the accumulated amount for the last one month” may be displayed.
  • the second area 401 when a new selection for the second icon 403 that is not currently selected is input from the user terminal, information about one or more financial benefits for a specific period corresponding to the newly selected second icon 403 is displayed in the second area. It may be displayed at (401). Selection of the second icon 403 may be input through a touch or click of the user terminal. As the specific period corresponding to the second icon 403 is longer, one or more financial benefits displayed in the second area 401 may be the same or larger. The second area 401 allows the user to recognize one or more financial benefits that he or she could have received if he or she had signed up for membership various times ago.
  • the electronic device may determine a first item-specific monetary benefit corresponding to at least some of one or more monetary benefits that the user could have received if he or she had subscribed to membership in the past.
  • the second information displayed in the second area 401 may include information about financial benefits for each first item.
  • the electronic device may determine the financial benefit for each first item that could be received in a specific period corresponding to each of the second icons 403.
  • the first monetary benefit for each item may refer to a monetary benefit determined in response to each of one or more benefits provided upon signing up for membership.
  • the first category of financial benefits includes financial benefits from membership-only discounts, financial benefits from exemption or reduction of shipping costs and return shipping costs, financial benefits from providing delivery time reduction services, and financial benefits from content provision services.
  • the second area 401 displays monetary benefits for each item (e.g., -5,000 won) and phrases guiding each item (e.g., “Free return of Rocket Delivery products,” “Additional discount for WoW members only,” “Coupon discount for WoW members only”) may be included.
  • the second area 401 further includes information indicating that among the benefits provided upon membership registration, there may be benefits that cannot be converted to monetary benefits (e.g., “Only some benefits that can be converted to monetary benefits are included.”). can do.
  • the pop-up window 400 or the second page may include a first icon 402 indicating movement to a third page related to membership registration.
  • the electronic device may provide the third page to the user terminal.
  • the first icon 402 may display a phrase instructing to sign up for membership (e.g., “Save money with WoW membership starting today”).
  • the user terminal may transmit a signal requesting a third page regarding membership registration to the electronic device. And, the user terminal can display the third page received from the electronic device.
  • FIG. 5 is a diagram illustrating a third page 500 provided by an electronic device according to an embodiment of the present disclosure.
  • the third page 500 regarding membership registration may be a page that provides information on membership benefits and allows membership registration of a user account according to additional input from the user.
  • the third page 500 may include a page for inputting a payment method to pay a membership fee or maintenance fee, or an intermediate page for moving to such a page.
  • the third page 500 is an intermediate page for moving to a page where a payment method is input to pay the membership registration fee or maintenance fee, it may include an icon 501 that instructs the user to move to the page where the payment method is input.
  • the icon 501 which instructs you to move to a page where a payment method is entered, may display a phrase instructing you to sign up for membership (e.g., “Pay and start”).
  • the user terminal may transmit a signal requesting a page for inputting a payment method to the electronic device.
  • the electronic device may provide a page for receiving a payment method to the user terminal in response to a signal requesting a page for receiving a payment method received from the user terminal.
  • the user terminal may display a page where the payment method received from the electronic device is input.
  • FIG. 6 is a diagram illustrating a fourth page 600 provided by an electronic device according to an embodiment of the present disclosure.
  • the fourth page 600 may be a page about detailed information on a specific product.
  • the electronic device may determine the maximum cost of savings (e.g., KRW 6,300) based on one or more monetary benefits of membership subscription for the purchase of a specific product.
  • the electronic device may obtain a command instructing to call the fourth page 600 from the user terminal.
  • the electronic device includes a third area 601 in which fifth information about the maximum savings cost of a specific product is displayed if the user is not a membership member.
  • the fourth page 600 may be provided to the user terminal.
  • the third area 601 displays the price of the product that can be applied when the user signs up for membership and receives maximum benefits (e.g., 13,100 won) and informs that the price can be applied when signing up for membership. May include an indication (e.g. “Wow Membership Price”). Additionally, the third area 601 may include information indicating the maximum amount that can be saved by signing up for membership (e.g., “6,300 won cheaper”).
  • the electronic device may determine a second monetary benefit for each item corresponding to each of one or more monetary benefits of membership subscription related to the purchase of a specific product.
  • the fifth information displayed in the third area 601 may include information about financial benefits for each second item.
  • the second monetary benefit for each item may refer to a monetary benefit that can be applied during the purchase process of the product determined in response to each of one or more benefits provided upon signing up for membership.
  • the second item-specific financial benefit may include at least a portion of the financial benefits based on coupons or points provided upon signing up for membership, the financial benefits based on a discount exclusively for membership members, and the monetary benefits based on a card discount exclusively for membership members. You can.
  • the financial benefit from a discount on a card exclusive to membership members may mean a financial benefit based on the amount discounted when paying with a card that can only be issued to membership members.
  • the third area 601 displays monetary benefits for each item (e.g. -3,000 won, up to 6% discount) and phrases guiding each item (e.g. “Apply WoW-exclusive discount coupon”, “WoW-exclusive”) may include “apply additional discount”, “immediate discount on WoW-exclusive card”).
  • the third area may include a third icon 602 indicating a purchase according to the maximum savings cost.
  • the electronic device may provide a third page regarding membership registration to the user terminal.
  • the third icon 602 may display a phrase instructing to sign up for membership or a phrase instructing to purchase according to the maximum savings cost (e.g., “Purchase at the maximum benefit price”).
  • the user terminal may transmit a signal requesting a third page regarding membership registration to the electronic device. And, the user terminal can display the third page received from the electronic device.
  • the electronic device may compare the maximum cost savings to a baseline regarding the cost required for membership.
  • the standard value for the cost required for membership subscription may be a value set as a specific ratio of the regular cost required for membership subscription.
  • the standard value for the cost required for membership subscription may be set as 100%, 75%, 50%, etc. of the regular cost required for membership subscription. If the maximum savings exceeds a certain percentage of the regular cost required for membership, the user's desire to join may further increase.
  • the third area 601 included in the fourth page 600 may further display information about the cost required for membership subscription when the maximum savings cost exceeds the standard value.
  • information about the cost required to sign up for membership may be displayed in the third icon 602 with phrases such as “Purchase at the maximum benefit price (KRW 4,990 per month).”
  • the fifth information displayed in the third area 601 is displayed in a larger size than before or as text. may be displayed with greater emphasis, such as in bold or in a different color, or additional messages may be displayed urging the desire to sign up for membership through specific phrases (e.g., “Don’t miss out on discounts”).
  • the electronic device may provide the user terminal with a fifth page exclusively for membership members regarding detailed information on a specific product. After the user's membership registration is completed, the user terminal may display the received fifth page.
  • FIG. 7 is a diagram illustrating a fifth page 700 provided by an electronic device according to an embodiment of the present disclosure.
  • the fifth page 700 dedicated to membership members regarding detailed information on specific products, does not display prices to which the financial benefits of membership subscription are not applied, compared to the page regarding detailed information on specific products provided to non-membership members. It may not be possible. Additionally, the fifth page 700 may not display a third icon indicating a purchase according to the maximum savings cost, compared to a page about detailed information on a specific product provided to non-membership members. In contrast to the page about detailed information on specific products provided to non-membership members, the fifth page 700 further displays indications (e.g. rocket icon and “rocket wow”) indicating that specific services regarding delivery time are provided. It can be included.
  • indications e.g. rocket icon and “rocket wow”
  • FIG. 8 is a diagram illustrating a first page 800 including a fourth area 801 provided by an electronic device according to an embodiment of the present disclosure.
  • the first page 800 may include a fourth area 801 in which information about free trial benefits of content provision is displayed when the user is not a membership member.
  • content provision services may be provided to members who have signed up for membership, but some content provision services may also be provided free of charge to members who have not signed up for membership. For example, if the content provided is a drama or season content, episode 1 may be provided for free. If the content provided is a sports broadcast or recorded video, one session may be provided free of charge. If the content provided is a regularly aired program such as an entertainment program, the most recently aired episode may be provided free of charge.
  • the fourth area 801 may include an icon 802 indicating a content provision service.
  • the electronic device may provide a page related to the content provision service to the user terminal.
  • the icon 802 may display a phrase indicating a content provision service (e.g., “View Coupang Play content”).
  • the user terminal may transmit a signal requesting a page related to the content provision service to the electronic device.
  • the user terminal may display a page related to the content provision service received from the electronic device. On the page about the content provision service, procedures such as subscription to the content provision service, free trial of the content provision service, and membership registration for provision of the content provision service may be performed.
  • FIG. 9 is a diagram illustrating a first page 900 including a fourth area 901 provided by an electronic device according to an embodiment of the present disclosure.
  • the fourth area 901 included in the first page 900 may include information about the determined recommended content (eg, drama).
  • the electronic device may determine recommended content based on at least one of the user's age and gender. For example, the electronic device may determine the user's recommended content based on the content viewing history of other users of the same gender and age as the user. Specifically, the electronic device may determine the content most viewed by other users of the same age group as the user, classified as those in their 20s, 30s, etc., as the user's recommended content. Alternatively, the electronic device may determine the content most viewed by other users whose age difference with the user is less than a preset standard as the user's recommended content.
  • the fourth area 901 may include an icon 902 indicating a free trial of a content provision service.
  • the electronic device may provide a page about a free trial of the content providing service to the user terminal.
  • the icon 902 may display a phrase (e.g., “Watch drama episode 1 for free”) indicating a free trial of a content provision service for recommended content.
  • the user terminal may transmit a signal requesting a page about a free trial of the content providing service to the electronic device.
  • the user terminal may display a page regarding a free trial of the content provision service received from the electronic device. Page about free trial of content provision service
  • FIG. 10 is a diagram illustrating a sixth page 1000 provided by an electronic device according to an embodiment of the present disclosure.
  • the sixth page 1000 may be a page provided when the user completes purchasing a product.
  • Information about completed purchases may be displayed on the sixth page 1000.
  • page 6 (1000) contains the expected arrival date, information about delivery (e.g., recipient's name and contact information, receiving address, delivery request, etc.), and information about costs (e.g., total product price, shipping cost, etc.). , total payment amount, etc.), and point accumulation details according to purchases may be displayed.
  • the electronic device may determine the maximum cost savings for the purchase of a particular product based on one or more financial benefits of membership for the purchase of the particular product. If the user who has completed the purchase of a specific product is not a membership member, the electronic device displays information about the maximum savings cost for the specific product and the possibility of retroactive application of one or more financial benefits if membership registration is completed within a preset specific time.
  • the sixth page 1000 including the fifth area 1001 may be provided to the user terminal. For example, information about the maximum saving cost of a specific product (e.g.
  • the retroactive application of one or more financial benefits if membership registration is completed within a certain preset time is provided in the 5th area (1001) as “Wow Membership.” It can be displayed with phrases such as “If you sign up within 24 hours, you will receive up to 5,000 won back!” As another example, the retroactive period for one or more financial benefits may be determined by the date the purchase was completed. In this case, the fifth area 1001 may display a period during which retroactive application of one or more financial benefits is possible, rather than a preset specific time.
  • area 5 1001 may include a fourth icon 1002 indicating movement to a third page regarding membership registration.
  • the electronic device may provide the third page to the user terminal.
  • the fourth icon 1002 may display a phrase instructing membership registration (e.g., “Sign up now”).
  • the user terminal may transmit a signal requesting a third page regarding membership registration to the electronic device. And, the user terminal can display the third page received from the electronic device.
  • Figure 11 is an operation flowchart showing a method according to an embodiment of the present disclosure.
  • Method 1100 may be performed by an electronic device.
  • the method 1100 includes an operation (S1110) of checking whether the user corresponding to the user terminal is a membership member. If the user is not a membership member, based on the user's purchase history, the user's past An operation of determining one or more financial benefits that could be received if one subscribed to membership (S1120) and an operation of providing the user terminal with a first page including a first area in which first information about the determined one or more financial benefits is displayed (S1120) S1130) may be included.
  • S1110 an operation of checking whether the user corresponding to the user terminal is a membership member. If the user is not a membership member, based on the user's purchase history, the user's past
  • operation S1120 includes calculating the total amount of financial benefits that the user could have received if the user had subscribed to the membership before a specific period, based on the user's purchase history, and operation S1130 includes calculating the total amount of financial benefits that the user could have received if the user had subscribed to the membership before a specific period of time. It may include providing the user terminal with a first page including a first area where first information including information about the total amount of financial benefits that could have been received if the user subscribed was displayed.
  • the method 1100 creates a pop-up window or second page including a second area where additional second information regarding one or more financial benefits is displayed when an input for at least a portion of the first area is obtained from the user terminal. It may further include an operation that provides. In one embodiment, the operation of providing a pop-up window or a second page including a second area includes providing a pop-up window or a second page including a first icon indicating movement to a third page related to membership registration. And, the method 1100 may further include providing a third page to the user terminal when an input for the first icon is obtained from the user terminal.
  • the act of providing a pop-up window or a second page including a second area is based on the user's purchase history, if the user signed up for membership prior to one or more specific time periods, corresponding to each of the one or more specific time periods.
  • the operation of providing a pop-up window or a second page including a second area may include providing at least a portion of one or more financial benefits that the user could have received if he had signed up for membership in the past, according to the first item corresponding to each. It may include an operation of determining a financial benefit and an operation of providing a pop-up window or a second page including a second area where second information including information about the financial benefit for each first item is displayed.
  • the method 1100 includes determining the maximum cost savings based on one or more monetary benefits of membership subscription for the purchase of a specific product, calling a fourth page for detailed information about the specific product from the user terminal. an operation of obtaining an instruction to instruct, and in response to the instruction to instruct the call of the fourth page, if the user is not a membership member, a third area in which fifth information about the maximum saving cost of a specific product is displayed. An operation of providing the included fourth page to the user terminal may be further included.
  • the operation of providing the fourth page to the user terminal includes providing the user terminal with a fourth page including a third area including a third icon indicating a purchase according to the maximum savings cost; , the method 1100 may further include providing a third page regarding membership registration to the user terminal when an input for a third icon is obtained from the user terminal. In one embodiment, the method 1100 may further include providing a fifth page exclusively for membership members regarding detailed information on a specific product to the user terminal when the user's membership registration is completed through the third page. .
  • the operation of providing the fourth page to the user terminal is an operation of comparing the maximum savings cost with a standard value regarding the cost required for membership subscription, and when the maximum savings cost exceeds the standard value, the cost required for membership subscription It may include providing the user terminal with a fourth page including a third area where information related to is displayed. In one embodiment, the operation of providing the fourth page to the user terminal includes determining a monetary benefit for each second item corresponding to each of one or more monetary benefits of membership subscription related to the purchase of a specific product, and determining a monetary benefit for each second item. It may include providing the user terminal with a fourth page including a third area where fifth information including information about benefits is displayed.
  • operation S1130 may include providing the user terminal with a first page including a fourth area where information about the free trial benefit of content provision is displayed when the user is not a membership member.
  • the operation of providing the first page including the fourth area to the user terminal includes the operation of determining recommended content and information about the determined recommended content based on at least one of the user's age and gender. It may include providing the first page including the fourth area to the user terminal.
  • method 1100 includes determining a maximum cost savings based on one or more financial benefits of membership for the purchase of a particular product, and if the user who completes the purchase of the particular product is not a member for membership; It further includes an operation of providing a sixth page to the user terminal, including a fifth area, on which information indicating the maximum savings cost of a specific product and one or more financial benefits that can be retroactively applied upon completing membership registration within a certain preset time is displayed. can do.
  • the operation of providing the sixth page to the user terminal is the operation of providing the user terminal with the sixth page including a fifth area including a fourth icon instructing to move to the third page related to membership registration. It includes, and the method 1100 may further include providing a third page to the user terminal when an input for the fourth icon is obtained from the user terminal.
  • Methods according to the present disclosure may be computer-implemented methods.
  • each operation of the corresponding methods is shown and described in a predetermined order, but in addition to being performed sequentially, each operation may be performed in an order that can be arbitrarily combined according to the present disclosure.
  • at least some of the operations may be performed in parallel, iteratively, or heuristically. This disclosure does not exclude making changes or modifications to the methods.
  • at least some operations may be omitted or other operations may be added.
  • Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium.
  • the software may be software for implementing various embodiments of the present disclosure described above.
  • Software can be inferred from various embodiments of the present disclosure by programmers in the technical field to which this disclosure pertains.
  • software can be instructions (e.g. code or code segments) or programs that can be read by a device.
  • a device is a device that can operate according to commands called from a recording medium, and may be, for example, a computer.
  • the device may be an electronic device according to embodiments of the present disclosure.
  • the device's processor may execute a called instruction and cause the device's components to perform a function corresponding to the instruction.
  • the processor may be a processor of an electronic device according to embodiments of the present disclosure.
  • a recording medium may refer to any type of recording medium in which data is stored that can be read by a device. Recording media may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage devices, etc. In one embodiment, the recording medium may be memory. In one embodiment, the recording medium may be implemented in a distributed form, such as in a computer system connected to a network. Software may be distributed, stored, and executed on a computer system, etc. The recording medium may be a non-transitory recording medium.
  • a non-transitory recording medium refers to a tangible medium regardless of whether data is stored semi-permanently or temporarily, and does not include signals that are temporarily propagated.

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Abstract

La présente divulgation concerne une technique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service. Un dispositif électronique selon un mode de réalisation de la présente invention comprend : un circuit de communication ; un ou plusieurs processeurs ; et une ou plusieurs mémoires, le ou les processeurs pouvant identifier si un utilisateur correspondant à un terminal utilisateur est un membre dont l'adhésion est enregistrée, si l'utilisateur n'est pas un membre dont l'adhésion est enregistrée, déterminer un ou plusieurs avantages monétaires qui pourraient avoir été reçus si l'utilisateur était membre dans le passé sur la base d'un historique d'achat de l'utilisateur, et fournir, au terminal utilisateur, une première page comprenant une première zone où des premières informations relatives au ou aux avantages monétaires déterminés sont affichées.
PCT/KR2022/013257 2022-09-01 2022-09-05 Procédé et dispositif électronique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service WO2024048826A1 (fr)

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KR10-2022-0110713 2022-09-01

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Publication number Priority date Publication date Assignee Title
KR102345382B1 (ko) * 2021-02-19 2021-12-31 쿠팡 주식회사 멤버십 관련 정보를 제공하는 방법 및 전자 장치
KR102374514B1 (ko) * 2021-04-16 2022-03-16 쿠팡 주식회사 정보 제공 방법 및 이를 수행하는 전자 장치
KR102392533B1 (ko) * 2021-10-08 2022-05-02 쿠팡 주식회사 아이템 정보를 포함하는 페이지 제공 방법 및 장치
KR20220113246A (ko) * 2021-02-05 2022-08-12 쿠팡 주식회사 아이템 판매 정보 처리를 위한 장치 및 그 방법
KR20220120435A (ko) * 2021-02-22 2022-08-30 쿠팡 주식회사 아이템 검색 결과 목록에 기초한 정보 제공 방법 및 장치

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Publication number Priority date Publication date Assignee Title
KR20220113246A (ko) * 2021-02-05 2022-08-12 쿠팡 주식회사 아이템 판매 정보 처리를 위한 장치 및 그 방법
KR102345382B1 (ko) * 2021-02-19 2021-12-31 쿠팡 주식회사 멤버십 관련 정보를 제공하는 방법 및 전자 장치
KR20220120435A (ko) * 2021-02-22 2022-08-30 쿠팡 주식회사 아이템 검색 결과 목록에 기초한 정보 제공 방법 및 장치
KR102374514B1 (ko) * 2021-04-16 2022-03-16 쿠팡 주식회사 정보 제공 방법 및 이를 수행하는 전자 장치
KR102392533B1 (ko) * 2021-10-08 2022-05-02 쿠팡 주식회사 아이템 정보를 포함하는 페이지 제공 방법 및 장치

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