WO2024029650A1 - Dispositif électronique et procédé de fourniture d'informations relatives à un service - Google Patents

Dispositif électronique et procédé de fourniture d'informations relatives à un service Download PDF

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Publication number
WO2024029650A1
WO2024029650A1 PCT/KR2022/011772 KR2022011772W WO2024029650A1 WO 2024029650 A1 WO2024029650 A1 WO 2024029650A1 KR 2022011772 W KR2022011772 W KR 2022011772W WO 2024029650 A1 WO2024029650 A1 WO 2024029650A1
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WO
WIPO (PCT)
Prior art keywords
information
user
membership
service
benefit
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PCT/KR2022/011772
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English (en)
Korean (ko)
Inventor
배지현
황주안
Original Assignee
쿠팡 주식회사
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Publication of WO2024029650A1 publication Critical patent/WO2024029650A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/083—Shipping
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Definitions

  • This disclosure relates to an electronic device and method for providing service-related information. More specifically, the present disclosure relates to an electronic device and method for providing benefit information of a membership service provided by an item sales service to a user.
  • Subscribers to these paid memberships can receive more diverse benefits than non-subscribers, and in operating a platform that provides membership services, various efforts are being made to attract new membership members and retain existing membership subscribers. .
  • service providers distribute terms and conditions to users, including benefit information provided by signing up for the membership, but only provide benefit information provided to users and membership benefit information that can be effectively used for each user. There is a limit to this.
  • the present disclosure aims to provide an electronic device and method for providing benefits information of a membership service provided by an item sales service to users.
  • the purpose of this disclosure is to provide an electronic device and method for providing benefit information provided to a user through a membership service in an item sales service.
  • the present disclosure aims to provide an electronic device and method for providing information on benefits not enjoyed by users who subscribe to a membership service in an item sales service.
  • the method of providing service-related information includes obtaining identification information of a user, signing up for membership related to a service based on the identification information of the user. Checking whether the user has signed up for the membership, checking the service usage history information of the user, the membership provided to the user through the membership based on the service usage history information, and Confirming a related benefit information set and providing a first page including at least one benefit information included in the benefit information set to the user terminal.
  • a benefit information set includes benefit information provided to the user within a period set by an administrator of the electronic device.
  • the at least one benefit information may be included in at least one of a first area arranged at the top of the first page, a second area arranged below the first area, and a third area arranged below the second area. displayed in one.
  • the service-related information providing method sequentially provides the at least one benefit information in response to the user's slide input.
  • the benefit information set may include information on the number of orders ordered through the membership, information on the number of items ordered through the membership, delivery time information saved through the membership, purchase cost information saved through the membership, and information on the number of items ordered through the membership. It includes at least part of information on reduced delivery costs and information on the use of additional services provided through the membership.
  • the method of providing service-related information further includes the step of adding up purchase cost information saved through the membership and delivery cost information saved through the membership included in the benefit information set, and saving through the membership. If the sum of the purchase cost information and the delivery cost information saved through the membership exceeds the subscription cost for the membership, the first page containing at least one benefit information included in the benefit information set is displayed on the user terminal. provided to.
  • delivery time information saved through the membership is calculated as the product of a fixed time value set by an administrator of the electronic device and the number of deliveries applied to the membership.
  • the method of providing service-related information includes obtaining a first input of the user corresponding to the at least one benefit information included in the first page and included in the benefit information set corresponding to the first input. It further includes providing a second page including a plurality of benefit information.
  • the second page includes information on the benefit amount saved by the user through the membership
  • the benefit amount information is the sum of purchase cost information saved through the membership and delivery cost information saved through the membership. It is calculated as
  • the second page further includes advertising information related to the additional service provided through the membership and a first interface for accessing an application for providing the additional service.
  • the plurality of benefit information includes benefit information corresponding to a first selection input obtained from the user.
  • the second page further includes at least one benefit information for which the user's usage history is not confirmed.
  • the second page includes a second interface for searching item information corresponding to at least one benefit information for which the user's usage history is not confirmed.
  • At least one benefit information for which the user's usage history is not confirmed includes benefit information corresponding to a second selection input obtained from the user.
  • the additional service use information provided through the membership includes at least part of information regarding whether the additional service is used, information on the time of use of the additional service, and information on the number of times the additional service is used.
  • the method of providing the service-related information further includes providing a third page for providing the additional service.
  • the additional service provides video content.
  • the method of providing service-related information further includes providing item information corresponding to the video content to the user terminal.
  • the service-related information providing method includes providing a fourth page including the item purchase information to the user terminal. Includes more.
  • An electronic device that provides service-related information according to an embodiment of the present disclosure, wherein the electronic device includes a transceiver, a memory for storing instructions, and a processor, and the processor connected to the transceiver and the memory includes user identification information.
  • the electronic device and method for providing service-related information according to the present disclosure can promote the user's use of the membership service and increase the user's willingness to purchase by intuitively providing membership benefit information provided to the user in an item sales service. .
  • the electronic device and method for providing service-related information according to the present disclosure can promote the user's active use of the membership service by providing membership benefit information that the user has not used.
  • FIG. 1 is a diagram illustrating a system for providing service-related information according to an embodiment of the present disclosure.
  • Figure 2 is a flowchart for explaining a method of providing service-related information according to an embodiment of the present disclosure.
  • 3A to 3C are diagrams showing a first page providing service-related information according to an embodiment of the present disclosure.
  • FIGS. 4A to 4E are diagrams showing a second page including service-related information provided to a user according to an embodiment of the present disclosure.
  • 5A to 5D are diagrams illustrating a second page containing information related to services not used by the user according to an embodiment of the present disclosure.
  • FIG. 6 is a diagram illustrating an electronic device for providing service-related information according to an embodiment of the present disclosure.
  • first and/or second used in this specification may be used to describe various components, but are only used for the purpose of distinguishing one component from other components. It is not intended to be limited to the components referred to by that term.
  • a first component may be named a second component, and the second component may also be named a first component.
  • module refers to a unit that processes at least one function or operation, which may be implemented as hardware or software, or as a combination of hardware and software.
  • embodiments of the present disclosure may be represented by functional block configurations and various processing steps. These functional blocks may be implemented in various numbers of hardware or/and software configurations that execute specific functions.
  • embodiments of the present disclosure include memory, processing, logic, look-up tables, etc. that can execute various functions under the control of one or more microprocessors or other control devices. Direct circuit configurations can be employed.
  • embodiments of the present disclosure include various algorithms implemented as combinations of data structures, processes, routines or other programming constructs, including: It can be implemented in a programming or scripting language such as C, C++, Java, assembler, etc. Functional aspects may be implemented as algorithms running on one or more processors. Additionally, the present embodiment may employ prior art for at least one of electronic environment setting, signal processing, and data processing. Terms such as “mechanism,” “element,” “means,” and “configuration” are broadly used. It can be used and is not limited to mechanical and physical components. The term may include the meaning of a series of software routines in connection with a processor, etc.
  • Each block of the processing flow diagrams attached to this specification and combinations of the flow diagram diagrams may be performed by computer program instructions.
  • These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions.
  • These computer program instructions may be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner. It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s).
  • Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).
  • each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). Additionally, in some alternative execution examples, it may be possible for the functions mentioned in the blocks to occur out of order. For example, it is possible for two blocks shown in succession to be performed substantially at the same time, or it is possible for the blocks to be performed in reverse order depending on the corresponding function.
  • the “electronic device” or “terminal” referred to in this specification may be implemented as a computer or portable terminal that can connect to a server or other terminal through a network.
  • the computer includes, for example, a laptop, desktop, laptop, etc. equipped with a web browser
  • the portable terminal is, for example, a wireless communication device that guarantees portability and mobility.
  • all types of communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), and LTE (Long Term Evolution), smartphones, tablet PCs, etc. It may include a handheld-based wireless communication device.
  • the "electronic device” or “terminal” referred to in this specification includes a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, User interface devices such as keys, buttons, etc. may also be included.
  • a computer-readable recording medium may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on a processor.
  • computer-readable recording media include magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), floppy disk, hard disk, etc.) and optical read media (e.g., CD-ROM). ), DVD (Digital Versatile Disc), etc.
  • Computer-readable recording media can be distributed and executed on networked computer systems.
  • FIG. 1 is a diagram illustrating a system 10 for providing service-related information according to an embodiment of the present disclosure.
  • a system 10 for providing service-related information according to an embodiment of the present disclosure may include an electronic device 110 and a user terminal 120 that provide service-related information.
  • the electronic device 110 may communicate with the user terminal 120 through a mutual network and exchange information.
  • the network may be at least one of a Personal Area Network (PAN), a Local Area Network (LAN), a Campus Area Network (CAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a Broad Band Network (BBN), and the Internet.
  • PAN Personal Area Network
  • LAN Local Area Network
  • CAN Campus Area Network
  • MAN Metropolitan Area Network
  • WAN Wide Area Network
  • BBN Broad Band Network
  • the Internet Can contain one network.
  • the network may include at least one of network topologies including a bus network, star network, ring network, mesh network, star-bus network, tree, or hierarchical network.
  • the mutual communication method between the electronic device 110 and the first to nth worker terminals 120_1, 120_2, ..., 120_n is not limited to the type of network described above, and may include any network type. It can include not only communication methods using a communication network, but also short-range wireless communication between devices.
  • the electronic device 110 may include a transceiver, memory, and processor. Additionally, the electronic device 110 refers to a unit that processes at least one function or operation, and may be implemented with hardware, software, or a combination of hardware and software. In an embodiment, the electronic device 110 may include multiple computer systems or computer software implemented as a network server. As an example, the electronic device 110 is a computer that is connected to a lower-level device that can communicate with another network server through a computer network such as an intranet or the Internet, receives a request to perform a task, performs the task, and provides a performance result. It can refer to systems and computer software.
  • the electronic device 110 can be understood as a broad concept that includes a series of application programs that can operate on a network server and various databases built therein.
  • the electronic device 110 uses a network server program provided in various ways depending on the operating system, such as DOS, Windows, Linux, Unix, or MacOS. This can be implemented.
  • the electronic device 110 can provide services by organizing various information into a web page.
  • the service provided by the electronic device 110 may be a service for selling items.
  • the electronic device 110 may provide information on items sold through the service to the user through the user terminal 120.
  • the electronic device 110 may receive a user's purchase request through the user terminal 120, and the user's purchase request may include user identification information and product information selected by the user.
  • the electronic device 110 may process information related to the item sales service in response to an item purchase request from the user terminal 120 and provide the processed information to the user terminal 120 .
  • the item sales service provided by the electronic device 110 may provide a membership service to provide at least one benefit to the user.
  • Membership service subscription information may be provided to the user through a web page that provides services for selling items provided by the electronic device 110, and membership service subscription information may include information on benefits granted to the user by signing up for membership, and membership fees. It may include at least part of information and membership service subscription procedure information.
  • the electronic device 110 may provide benefits related to the membership service to a user who has signed up for the membership service when selling an item.
  • the electronic device 110 may provide membership service-related information to a user who has signed up for the membership service.
  • Membership service-related information may include at least part of membership benefit information used by the user and benefit information not used by the user.
  • Membership service-related information can be provided to users through a web page that provides services for item sales.
  • service-related information provided to users in this specification refers to membership service-related information.
  • the electronic device and method for providing service-related information according to the present disclosure can promote the user's use of the membership service and increase the user's willingness to purchase by intuitively providing membership benefit information provided to the user in an item sales service. .
  • the electronic device and method for providing service-related information according to the present disclosure can promote the user's active use of the membership service by providing membership benefit information that the user has not used.
  • Figure 2 is a flowchart for explaining a method of providing service-related information according to an embodiment of the present disclosure.
  • the electronic device 110 may obtain user identification information from the user terminal 120.
  • user identification information may be obtained according to access of the user terminal 120 to a web page for selling items, or may be obtained according to the user logging in to an item selling service.
  • the electronic device 110 may check whether to subscribe to membership based on the user identification information obtained from the user terminal 120. In an embodiment, when it is confirmed that the user corresponding to the user identification information has subscribed to the membership service, the electronic device 110 may check the membership subscription history information of the user, and the membership subscription history information may be the user's membership maintenance period. May contain information.
  • the electronic device 110 may check the user's item sales service usage history information.
  • the user's item sales service usage history information may include at least some of information on items purchased by the user through a service for item sales, purchase count information, delivery information, and additional service usage history information related to the item sales service.
  • the electronic device 110 may check item sales service usage history information corresponding to the corresponding period. For example, when a period of 3 months is set by the administrator of the electronic device 110, the electronic device 110 may check the user's item sales service usage history information up to 3 months prior to the present.
  • the additional service may include an OTT service (over-the-top media service) that can be viewed upon membership subscription, and a membership subscription user can enjoy video content through the OTT service.
  • the OTT service can provide exclusive videos that are not available on other platforms, and the time when such exclusive videos were watched can be displayed together with or separately from other times in the benefit information for membership.
  • the OTT service can provide real-time broadcasting, and when real-time broadcasting or new content is provided, it is provided along with the benefit information so that users can enjoy the broadcasting or content at the corresponding time. Information suggesting viewing can be provided to the user.
  • a proposal to purchase items related to the broadcast or content may be made.
  • Such purchase proposal information is provided at the time corresponding to the order cut-off time that satisfies the condition that the delivery date that the customer can receive upon signing up for membership is before the provision time of the broadcast or content. It can be provided to the customer together with, and by providing this information, the user can receive the item before watching a broadcast or new content.
  • the item proposed for purchase may be an item related to the broadcast or content, and may be determined based on the history of the customer and other customers' activity on the service.
  • the electronic device 110 may check a set of benefit information provided to the user through the membership service based on the user's service use history information for the item sales service confirmed in step S230.
  • the electronic device 110 can provide discounts on purchase price, free shipping, fast delivery, and various additional services to users when using the item sales service through the membership service, and the set of benefit information provided to the user can be used by the user through the membership service. May include benefit-related information.
  • Benefits related to the membership service provided by the electronic device 110 include a free membership trial benefit in which no membership fee is charged for a certain period of time, and a free membership trial benefit for non-subscribers who purchase items exceeding the minimum membership order amount.
  • a free shipping benefit that provides free shipping to membership subscribers regardless of the purchase amount
  • a fast shipping benefit that delivers items faster than non-membership subscribers, and no additional cost when returning items. It may include at least some of the following: free return benefits, product discount benefits provided upon membership registration, cash accumulation benefits, and additional service provision benefits.
  • Free shipping benefits may include at least some of the domestic free shipping benefits and international free shipping benefits, and fast shipping benefits may include at least some of the early morning delivery benefits, same-day delivery benefits, and fresh product delivery benefits.
  • Product discount benefits may include at least some of a coupon gift benefit for a specific item, a special discount promotion benefit, and an additional membership discount benefit.
  • the benefit information set may include information related to at least one benefit provided through a membership service provided by the electronic device 110.
  • the set of benefit information confirmed in step S240 includes information on the number of orders ordered through the membership service, information on the number of items ordered through the membership service, information on delivery time saved through the membership, information on purchase costs saved through the membership, information on the purchase cost saved through the membership, It may include at least some of the information on delivery costs saved through and information on the use of additional services provided through membership.
  • delivery time information saved through membership can be calculated as the product of the delivery time saved per delivery and the number of deliveries.
  • the delivery time saved per delivery may be set by the administrator of the electronic device 110. For example, the delivery time saved per delivery is set to x hours, and the number of times the user has received items delivered through membership is a. In this case, the saved delivery time information can be calculated as (x ⁇ a) time.
  • the delivery time saved per delivery may be set differently depending on the delivery type. For example, the delivery time saved through the early morning delivery benefit can be set to x hours, the delivery time saved through same-day delivery can be set to y hours, and the delivery time saved through fresh product delivery can be set to z hours. It can be set to .
  • the delivery time information will be calculated as (x ⁇ a) + (y ⁇ b) + (z ⁇ c) time. You can.
  • information on delivery costs saved through membership can be calculated as the product of the delivery cost saved per delivery and the number of deliveries.
  • the delivery cost saved per delivery may be set by the administrator of the electronic device 110. For example, the delivery cost saved per delivery is set to x won, and the number of times the user has received items delivered through membership is a. In this case, the reduced delivery cost information can be calculated as (x ⁇ a) won. Meanwhile, when calculating the reduced delivery cost information, the saved delivery cost per delivery may be set differently depending on the delivery type. For example, the delivery cost saved through the early morning delivery benefit can be set to x won, the delivery cost saved through same-day delivery can be set to y won, and the delivery cost saved through fresh product delivery can be set to z won. It can be set to .
  • the saved delivery cost information is (x ⁇ a) + (y ⁇ b) + (z ⁇ c).
  • the reduced shipping cost information may include return cost information through the free return benefit.
  • the shipping cost saved per delivery is set to If the number of returns is b, the reduced shipping cost information can be calculated as (x ⁇ a) + (y ⁇ b) won.
  • the electronic device 110 may check a set of benefit information provided to the user corresponding to the period.
  • the electronic device 110 may provide the user terminal 120 with a first page containing at least some benefit information included in the benefit information set confirmed in step S240.
  • Benefit information provided to the user terminal 120 may be displayed in various areas of the first page, and a detailed description of the type of membership service-related information provided to the user and the manner in which membership service-related information is provided is provided in FIGS. 3A to 3C. This is described later.
  • FIGS. 3A to 3C are diagrams showing first pages 30a, 30b, and 30c providing service-related information according to an embodiment of the present disclosure. More specifically, the first pages 30a, 30b, and 30c shown in FIGS. 3A to 3C are a first page ( This is a drawing showing various embodiments of 30a, 30b, and 30c).
  • the electronic device 110 may provide a first page 30a for providing a service for selling items to the user terminal 120, as shown in FIG. 3A.
  • the first page 30a may include various information related to the item sales service provided by the electronic device 110, and when it is confirmed that the user has signed up for the membership service in response to the user's identification information, the first page 30a (30a) may include membership service-related information (310, 320).
  • first benefit information 310 and second benefit information 320 provided through the membership service may be displayed at the top of the first page 30a, and the first benefit information 310 is the membership service.
  • This may be free shipping benefit information provided to users who subscribe to the service, and the second benefit information 320 may be information on the purchase amount saved by the user by signing up for the membership service.
  • the type of benefit information shown in FIG. 3A is only one example according to the present disclosure, and does not limit the type of benefit information provided according to the present disclosure.
  • the first benefit information 310 may be additional service benefit information provided to the user through a membership service
  • the second benefit information 320 may be delivery time information saved through membership.
  • the first benefit information 310 and the second benefit information 320 shown in FIG. 3A may be included in the benefit information set confirmed in step S240 of FIG. 2 described above.
  • the electronic device 110 may provide the user terminal 120 with the first page 30a including at least one benefit information included in the benefit information set confirmed through step S240.
  • the electronic device 110 may select some benefit information to be included in the first page 30a from the benefit information set confirmed in step S240.
  • the electronic device 110 may select benefit information corresponding to an item for which the user has received more benefits than other users.
  • the electronic device 110 may select benefit information corresponding to benefit items that the user does not use as much as other users.
  • the electronic device 110 may include the selected benefit information as at least part of the first benefit information 310 and the second benefit information 320 in the first page 30a.
  • the electronic device 110 may provide a first page 30b for providing a service for selling items to the user terminal 120, as shown in FIG. 3B.
  • the first page 30b shown in FIG. 3B may also include various information related to the item sales service provided by the electronic device 110, and it is confirmed that the user has subscribed to the membership service in response to the user's identification information.
  • the first page 30b may include membership service-related information 330 and 340.
  • first benefit information 330 provided through the membership service may be displayed at the top of the first page 30b, and second benefit information may be displayed in the area below the first benefit information 330.
  • Information 340 may be displayed.
  • the first benefit information 330 is shown as additional service benefit information provided to the user through the membership service
  • the second benefit information 340 is shown as information on the purchase amount saved by the user by signing up for the membership service.
  • the type of benefit information shown in 3b is only an example according to this disclosure, and does not limit the type of benefit information provided according to this disclosure.
  • the first benefit information 330 may be delivery benefit information provided to the user through a membership service
  • the second benefit information 320 may be information on delivery time saved through membership.
  • the electronic device 110 provides a first page 30c for providing a service for selling items to the user terminal 120, as shown in FIG. 3C. You can.
  • the first page 30c shown in FIG. 3C may also include various information related to the item sales service provided by the electronic device 110, and it is confirmed that the user has subscribed to the membership service in response to the user's identification information.
  • the first page 30c may include membership service-related information 350 and 360.
  • first benefit information 350 provided through the membership service may be displayed at the top of the first page 30c, and second benefit information may be displayed in the area below the first benefit information 350.
  • Information 360 may be displayed.
  • the first benefit information 350 is shown as delivery benefit information provided to the user through the membership service
  • the second benefit information 360 is shown as information on the purchase amount saved by the user by signing up for the membership service.
  • the type of benefit information shown in is only an example according to this disclosure and does not limit the type of benefit information provided according to this disclosure.
  • the second benefit information 360 may be displayed including a plurality of benefit information provided to the user through a membership service, and is a slide in which a plurality of benefit information is sequentially displayed in response to the user's slide input.
  • a plurality of benefit information may be displayed sequentially in the form of a rolling banner according to the banner and certain time intervals.
  • the second benefit information 360 includes purchase cost information 361 saved through the membership service, information 361 about the purchase cost saved through the membership service, and It may include delivery cost information 362, delivery time information saved through the membership service (363), and overseas delivery cost information saved through the membership service (364).
  • the first pages 30a, 30b, and 30c are shown as including two pieces of benefit information, but this is only an example of some embodiments of the present disclosure and does not limit the aspect of providing benefit information.
  • benefit information provided to the user terminal 120 may be included in the first pages 30a, 30b, and 30c in various combinations depending on the arrangement of the benefit information shown in FIGS. 3A to 3C.
  • the first pages 30a, 30b, and 30c may include an interface for obtaining user input corresponding to benefit information 310 to 360.
  • the electronic device 110 displays a second page for providing detailed information related to the membership service. may be provided to the user terminal 120, and a detailed description of the second page provided in response to the user's input will be described later with reference to FIGS. 4A to 5C.
  • the first pages 30a, 30b, and 30c shown in FIGS. 3A to 3C include benefit information 310 to 360 that shows the cost saved by the user through the membership service by signing up for the membership service and It may be provided to the user terminal 120 only if it exceeds the maintenance cost.
  • the electronic device 110 adds up the purchase cost saved by that user by using the membership service and the delivery cost saved by using the membership service, based on the set of benefit information identified for a specific user, and adds the total. If the savings cost exceeds the membership subscription and maintenance cost, at least one benefit information included in the benefit information set may be provided to the user terminal 120 through the first pages 30a, 30b, and 30c.
  • step S220 of FIG. 2 described above when it is confirmed that the first user corresponding to the user's identification information has not subscribed to the membership service, the electronic device 110 provides the first user's item sales service. Based on the usage history information, information about the second user who has a similar item sales service usage pattern as the first user but uses the membership service can be confirmed.
  • the electronic device 110 may check the benefit information set corresponding to the second user and provide the user terminal 120 with a first page including at least one benefit information included in the benefit information set.
  • the electronic device 110 may obtain a first user's input corresponding to at least one benefit information included in the first page, and in response to the first user's input, a membership registration page for providing a membership registration procedure. Can be provided to the user terminal 120.
  • FIGS. 4A to 4E are diagrams showing second pages 40a, 40b, 40c, 40d, and 40e including service-related information provided to users according to an embodiment of the present disclosure.
  • the second pages 40a, 40b, 40c, 40d, and 40e shown in FIGS. 4A to 4E contain the user's item sales service use history information and benefit information provided to the user confirmed in steps S230 and S240 of FIG. 2 described above. It may contain membership service-related information derived based on the set.
  • the second page 40a contains information on the total amount saved by the user using the membership service 410, information on the amount per item saved by the user using the membership service 420, and other membership services. It may include benefit information 430 provided to the user through .
  • Information 410 on the total amount saved by the user may be calculated by adding up the amounts corresponding to individual items included in the information 420 on the amount per item saved by the user using the membership service.
  • the amount information 420 for each item saved by the user using the membership service can be calculated by multiplying the savings amount information set for each item by the number of orders or deliveries corresponding to the item.
  • Information on the amount saved by the user by item using the membership service includes information on the amount saved by the user by coupons provided through the membership service, information on the amount saved by the user by applying product discounts by applying the membership service, Various factors can be considered, such as information on the amount saved by the user through a free return service and information on the amount of money saved by the user through free shipping.
  • the electronic device 110 may display the information 420 by omitting the amount of money per item that the user has not used from the information 420 about the amount of money by item that the user has saved using the membership service. Specifically, if a specific user does not use the free direct delivery service through the membership service, the amount information 420 for each item saved by the user shown in FIG. 4A includes free product delivery, member-only additional discount, and 30-day free return. The amount information for each item corresponding to can be displayed. Additionally, in some embodiments, when a usage history confirmation period is preset by the administrator of the electronic device 110, the electronic device 110 sends the amount information 420 for each item saved by the user corresponding to the period to the user terminal. It can be provided at 120, and in this case, the total amount of money saved by the user (410) can be calculated by adding up the information of the amount of money for each item (420) saved by the user corresponding to the corresponding period.
  • benefit information 430 provided to the user through the membership service includes benefit information provided to the user through the membership service, excluding benefit information corresponding to the amount information 420 for each item saved by the user. can do.
  • the benefit information 430 provided to the user through other membership services includes at least some of the information related to the number of same-day delivery orders, number of early morning delivery orders, number of fresh product orders, and additional services provided through the membership service.
  • the information related to the additional service may include at least part of information regarding whether the additional service is used, information on the time of use of the additional service, and information on the number of times the additional service is used.
  • the electronic device 110 may omit and display benefit information that the user has not used.
  • the benefit information 440 provided by the user through other membership services is information on the time saved by the user by applying the benefits, instead of the information on the number of benefit applications provided through the membership service in FIG. 4A. can be provided.
  • the benefit information 440 provided to the user through other membership services may include at least some of the information related to the time saved by the user through same-day delivery and the time saved by the user through early morning delivery, and may include the membership service.
  • the time saved by the user using can be calculated by multiplying the time saved information set for each item by the number of orders or deliveries corresponding to the item.
  • the electronic device 110 may additionally provide information 440 and 450 related to additional services provided through the membership service included in the second page 40c shown in FIG. 4C.
  • the second page 40c has advertising information 450 related to additional services provided through the membership service below the benefit information 440 provided to the user through other membership services shown in FIG. 4A.
  • it may further include an interface 460 for accessing applications to provide additional services.
  • the electronic device 110 may additionally provide membership service information 470 provided to the user included in the second page 40d shown in FIG. 4D.
  • the second page 40d provides additional membership service information 470 provided to the user at the bottom of the additional service-related information 440 and 450 provided through other membership services shown in FIG. 4c.
  • the membership service information 470 provided to the user may include all benefit information provided to the user among all benefit information provided through the membership service, and all benefit information provided to the user is provided in step S240 of FIG. 2 above.
  • the membership service information 470 provided to the user may be provided in a form including benefit information and icons corresponding to each benefit information, and when the user's input for each benefit information is obtained, the electronic The device 110 may provide detailed information about the corresponding benefit information to the user terminal 120.
  • the membership service information 480 provided to the user replaces the membership service information 470 provided to the user in FIG. 4d and includes benefit information, detailed information about the benefit information, and each benefit information. It can be provided in a form that includes a corresponding icon.
  • the membership service information 480 provided to the user may further include an interface 490 for providing item information corresponding to each benefit information, and each benefit can be received from the user terminal 120.
  • the electronic device 110 may provide the user terminal 120 with a page for providing item information corresponding to the corresponding benefit information.
  • FIGS. 5A to 5D are diagrams showing second pages 50a, 50b, 50c, and 50d including information related to services not used by the user, according to an embodiment of the present disclosure.
  • Information related to services not used by the user shown in FIGS. 5A to 5D may be additionally included in the second pages 40a, 40b, 40c, 40d, and 40e shown in FIGS. 4A to 4E.
  • the second page 50a may additionally include information 510 related to services not used by the user, and the information 510 related to services not used by the user is the user’s item sales service use history. and can be derived based on a set of benefit information identified in response to the user.
  • the service-related information 510 that the user has not used may include at least some of the remaining benefit information excluding the benefit information used by the user among all benefit information provided from the membership service, benefit information, and detailed information about the benefit information. And it can be provided in a form that includes icons corresponding to each benefit information.
  • the service-related information 510 that the user has not used may further include an interface 520 for providing item information corresponding to each benefit item, and an interface for providing item information corresponding to each benefit item.
  • the electronic device 110 may provide the user terminal 120 with a page for providing item information corresponding to the corresponding benefit information.
  • the service-related information 530 not used by the user includes benefit information, detailed information about the benefit information, and It may be provided in the form of a card containing icons corresponding to each benefit information.
  • Information 530 related to services not used by the user shown in FIG. 5B can provide each item sequentially in response to the user's slide input, and the arrangement of each benefit item is determined by the administrator of the electronic device 110.
  • the service-related information 530 not used by the user shown in FIG. 5B may further include an interface 540 for providing item information corresponding to each benefit item, and each benefit information can be received from the user terminal 120.
  • the electronic device 110 may provide the user terminal 120 with a page for providing item information corresponding to the corresponding benefit information.
  • the service-related information 550 not used by the user includes benefit information and icons corresponding to each benefit information. It may be provided in the form of a matrix containing Information 550 related to services not used by the user shown in FIG. 5C may include information 560 about the degree of use of benefits provided by the user through the membership service and icons 570 corresponding to each benefit item. , the icon 570 corresponding to each benefit item may further include an interface 540 for providing item information corresponding to each benefit item, and the user's input for each benefit information from the user terminal 120 When obtained, the electronic device 110 may provide the user terminal 120 with a page for providing item information corresponding to the corresponding benefit information.
  • FIG. 5C when a page for providing item information corresponding to specific benefit information does not exist, and a user input corresponding to the benefit information is obtained, the electronic device 110 displays the second page shown in FIG. 5D.
  • Page 50d may be provided to the user terminal 120.
  • the second page 50d may include detailed information 580 about the corresponding benefit information.
  • Information 510, 530, and 550 related to services not used by the user shown in FIGS. 5A to 5C may be provided in a form set by the administrator of the electronic device 110 or in a form set by the user.
  • the electronic device 110 may provide a selection interface for providing service-related information to the user terminal 120, and when a user's selection input corresponding to a membership service item is obtained from the user terminal 120, Service-related information about the item selected by the user may be provided to the user terminal 120. For example, if the user opts out of providing information related to the free shipping benefit provided through the membership service, the electronic device 110 may display service-related information for the remaining benefit information excluding benefit information related to the free shipping benefit. Can be provided to the user terminal 120.
  • the membership service benefit-related information provided in FIGS. 3A to 5D described above may be updated in real time in response to the user's order unit, or may be updated according to a certain time interval set by the administrator of the electronic device 110. Additionally, the membership service benefit-related information provided in FIGS. 3A to 5D described above may include membership service-related information provided to the user within a certain period of time set by the administrator of the electronic device 110.
  • FIG. 6 is a diagram illustrating an electronic device 110 for providing service-related information according to an embodiment of the present disclosure.
  • the electronic device 110 may include a transceiver 610, a processor 620, and a memory 630.
  • the electronic device 110 is connected to an external terminal through the transceiver 610 and can exchange data.
  • the electronic device 110 may be connected to the user terminal 120 through the transceiver 610.
  • the processor 620 may include at least one device described above with reference to FIGS. 1 to 5D or may store information for performing at least one method described with reference to FIGS. 1 to 5D. Additionally, the processor 620 can control the electronic device 110 to execute programs and provide code information.
  • the memory 630 may include at least one of volatile memory and non-volatile memory. Additionally, the memory 630 may store the code of a program executed by the processor 620. Meanwhile, although not shown, an interface for providing information from the electronic device 110 to an external terminal may be further included.

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Abstract

La présente divulgation concerne un dispositif électronique et un procédé de fourniture d'informations relatives à un service. Le procédé de fourniture d'informations relatives à un service par un dispositif électronique selon un mode de réalisation de la présente divulgation comprend les étapes consistant à : obtenir des informations d'identification d'un utilisateur ; identifier si l'utilisateur s'est enregistré pour l'adhésion à un service, sur la base des informations d'identification de l'utilisateur ; s'il est identifié que l'utilisateur s'est enregistré pour l'adhésion, identifier les informations d'historique d'utilisation de service de l'utilisateur ; sur la base des informations d'historique d'utilisation de service, identifier un ensemble d'informations de bénéfice associé à l'adhésion, qui a été fourni à l'utilisateur par le biais de l'adhésion ; et fournir, à un terminal utilisateur, une première page comprenant au moins un élément d'informations de bénéfice inclus dans l'ensemble d'informations de bénéfice.
PCT/KR2022/011772 2022-08-05 2022-08-08 Dispositif électronique et procédé de fourniture d'informations relatives à un service WO2024029650A1 (fr)

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