WO2024048825A1 - Procédé et dispositif électronique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service - Google Patents

Procédé et dispositif électronique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service Download PDF

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Publication number
WO2024048825A1
WO2024048825A1 PCT/KR2022/013256 KR2022013256W WO2024048825A1 WO 2024048825 A1 WO2024048825 A1 WO 2024048825A1 KR 2022013256 W KR2022013256 W KR 2022013256W WO 2024048825 A1 WO2024048825 A1 WO 2024048825A1
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WO
WIPO (PCT)
Prior art keywords
benefit
benefits
membership
items
monetary
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PCT/KR2022/013256
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English (en)
Korean (ko)
Inventor
최윤정
장현아
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쿠팡 주식회사
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Publication of WO2024048825A1 publication Critical patent/WO2024048825A1/fr

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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
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    • GPHYSICS
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
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    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211Determining the effectiveness of discounts or incentives
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222During e-commerce, i.e. online transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • GPHYSICS
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

Definitions

  • This disclosure relates to technology for providing information on the financial benefits of membership subscription to a service.
  • This disclosure provides technology for providing information on the financial benefits of membership subscription for a service.
  • An electronic device that provides information on monetary benefits of membership subscription for a service includes a communication circuit for communicating with a user terminal, one or more processors, and, when executed by the one or more processors, the one or more processors. Includes one or more memories storing instructions for performing an operation, wherein the one or more processors, for at least some of the one or more items for which benefits are provided according to the membership subscription, calculate monetary benefits for each item corresponding to each item. and, through the communication circuit, receive a command instructing to call the first page regarding membership subscription from the user terminal, and through the communication circuit, in response to the received command, for each item. Based on the monetary benefit, the first page including a first area where the monetary benefit of signing up for membership is displayed numerically may be provided to the user terminal.
  • the one or more items for which benefits are provided upon signing up for membership include one or more items for which a one-time benefit is provided and one or more items for which a non-one-time benefit is provided, and the first area includes the one-time benefit. It may include at least one of a second area in which monetary benefits corresponding to one or more items provided are displayed and a third area in which monetary benefits corresponding to one or more items for which the non-one-time benefit is provided are displayed.
  • the one-time benefit includes the provision of a coupon or cash points that can be used for the service, and the second area may display an amount corresponding to the coupon or the cash points.
  • the one-time benefit includes the provision of a coupon or cash point that can be used for the service
  • the first page includes a cost corresponding to the coupon or cash point at a cost regularly required for signing up for the membership.
  • the amount minus the amount may include a fourth area where the amount is displayed as the first cost required for signing up for the membership.
  • the one or more processors determine a preset specific value for each of one or more items for which the non-one-time benefit is provided, based on history information of one or more other users registered for membership utilizing the non-one-time benefit. By calculating the average of the monetary benefits utilized by the one or more other users in a period, the monetary benefit corresponding to each of the one or more items for which the non-one-time benefit is provided can be numerically determined.
  • the non-one-time benefit includes a shipping benefit
  • the one or more processors can determine a monetary benefit based on costs saved by the shipping benefit.
  • the non-one-time benefit includes a benefit related to a membership-only discount provided for a specific product
  • the one or more processors provide a monetary benefit based on costs saved by the benefit related to the membership-only discount. You can decide.
  • the non-one-time benefit includes a benefit related to the cost of providing content
  • the one or more processors may determine a monetary benefit based on costs saved by the benefit related to the cost of providing content.
  • the non-one-time benefit includes a delivery time benefit
  • the one or more processors may determine a monetary benefit based on costs saved by the delivery time benefit.
  • the non-one-time benefit includes a benefit relating to the cost of providing special delivery for a specific category of goods determined with respect to freshness, wherein the one or more processors provide special delivery for the specific category of goods.
  • the monetary benefit can be determined based on the cost saved by the cost-related benefit provided.
  • the one or more processors determine, among the one or more items for which the non-one-time benefit is provided, an item whose corresponding monetary benefit is greater than or equal to a preset first threshold, and the third region is configured to include the determined corresponding monetary benefit. Only monetary benefits for items above this first threshold can be displayed.
  • the specific period is the same as the period in which a fee is regularly required to sign up for the membership
  • the one or more processors are configured to determine the sum of monetary benefits corresponding to each of the one or more items for which the non-one-time benefit is provided. Calculate and display a fifth area on the first page in which a comparison of the cost regularly required for membership registration and the total monetary benefit determined in response to one or more items for which the non-one-time benefit is provided is displayed. there is.
  • the one or more processors when the ratio of the total amount of monetary benefits determined in response to the one or more items for which the non-one-time benefit is provided to the cost regularly required for membership subscription is greater than or equal to a preset second threshold. Only, the fifth area can be displayed on the first page.
  • the one or more processors determine a subset of one or more other users who have subscribed to membership based on the user corresponding to the user terminal and gender or age, and determine one or more subsets included in the determined subset. Based on the history information of other users utilizing the non-one-time benefit, the average of the monetary benefits utilized by other users included in the subset in the specific cycle is calculated for each of one or more items for which the non-one-time benefit is provided. It can be calculated.
  • the one or more processors are configured to order the user's preference for one or more items for which the non-one-time benefit is provided, based on at least one of the gender, age, and purchase history of the user corresponding to the user terminal.
  • the third area may reflect the preference order and display monetary benefits corresponding to one or more items for which the non-one-time benefit is provided.
  • a method of providing information on financial benefits of membership for a service of an electronic device includes, for at least some of the one or more items for which benefits are provided according to the membership subscription, each corresponding item.
  • An operation of numerically determining a monetary benefit an operation of receiving a command from a user terminal instructing to call a first page related to membership subscription, and in response to the received command, based on the monetary benefit for each item, It may include providing the first page including a first area where the financial benefit of signing up for membership is displayed numerically to the user terminal.
  • the one or more items for which benefits are provided upon signing up for membership include one or more items for which a one-time benefit is provided and one or more items for which a non-one-time benefit is provided, and the first area includes the one-time benefit. It may include at least one of a second area in which monetary benefits corresponding to one or more items provided are displayed and a third area in which monetary benefits corresponding to one or more items for which the non-one-time benefit is provided are displayed.
  • the one-time benefit includes the provision of a coupon or cash points that can be used for the service, and the second area may display an amount corresponding to the coupon or the cash points.
  • the operation of numerically determining the monetary benefit for each item may be performed based on information on the history of use of the non-one-time benefit by one or more other users registered for membership.
  • An operation of numerically determining the monetary benefit corresponding to each of the one or more items for which the non-one-time benefit is provided by calculating the average of the monetary benefits utilized by the one or more other users in a preset specific cycle for each of the items may include.
  • a non-transitory computer-readable recording medium records a program for execution on a computer, and when the program is executed by one or more processors, the one or more processors, according to membership registration, An operation of numerically determining a monetary benefit for each item corresponding to at least some of the one or more items for which benefits are provided, an operation of receiving a command from a user terminal instructing to call the first page related to membership registration , and in response to the received command, providing the user terminal with the first page including a first area where the monetary benefit of the membership subscription is displayed numerically, based on the monetary benefit for each item. It may contain executable commands to perform.
  • information about cash benefits provided immediately upon signing up for membership may be displayed.
  • non-membership members can easily sign up for membership.
  • FIG. 1 is a diagram illustrating an information processing system including an electronic device according to an embodiment of the present disclosure.
  • FIG. 2 is a block diagram of an electronic device according to an embodiment of the present disclosure.
  • FIG. 3 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 4 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 5 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 6 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.
  • FIG. 7 is a diagram illustrating a third area included in the first page provided by an electronic device according to an embodiment of the present disclosure.
  • Figure 8 is an operation flowchart showing a method according to an embodiment of the present disclosure.
  • A, B, and C As used herein, “A, B, and C,” “A, B, or C,” “A, B, and/or C,” or “at least one of A, B, and C,” “A, B , or at least one of C,” “at least one of A, B, and/or C,” “at least one selected from A, B, and C,” “at least one selected from A, B, or C,” “A Expressions such as “at least one selected from , B, and/or C” may mean each listed item or all possible combinations of the listed items.
  • “at least one of A and B” means: (1) A, (2) at least one of A, (3) B, (4) at least one of B, (5) at least one of A and B It may refer to at least one, (6) at least one of A and B, (7) at least one of B and A, (8) both A and B.
  • the expression "based on” is used to describe one or more factors affecting the decision, act of judgment, or action described in the phrase or sentence containing the expression, and the expression refers to the It does not exclude additional factors that may influence the decision, act or action of judgment.
  • a component e.g., a first component
  • another component e.g., a second component
  • the expression that a component is “connected” or “connected” to another component means that the component is It may mean being connected or connected not only directly to another component, but also through another new component (e.g., a third component).
  • FIG. 1 is a diagram illustrating an information processing system 100 including an electronic device 110 according to an embodiment of the present disclosure.
  • the information processing system 100 may include an electronic device 110 and a user terminal 120.
  • the electronic device 110 and the user terminal 120 are connected through a network and can communicate with each other.
  • the electronic device 110 may be a device for managing a website for a service.
  • a service may include an e-commerce service where items are purchased and sold online.
  • the electronic device 110 may configure various information as a web page on a website and provide it to the user terminal 120.
  • the electronic device 110 may be a device that provides various information related to item sales to the user terminal 120.
  • the electronic device 110 may generate a first page related to membership registration for a service and provide the first page to the user terminal 120 .
  • Users can sign up for membership by satisfying certain preset conditions, such as paying a membership subscription fee or maintenance fee.
  • Membership sign-up can be done for the user's user account, and membership benefits related to the service may be provided only to user accounts that have completed membership sign-up.
  • membership benefits may include benefits such as providing convenience to the user regarding the purchase of an item, providing a price advantage, or providing other additional services.
  • the first page regarding membership registration may be a page that provides information on membership benefits and allows membership registration of the user account to proceed according to additional input from the user.
  • the first page may include a page for inputting a payment method to pay a membership fee or maintenance fee, or an intermediate page for moving to such a page.
  • the user terminal 120 may be a device for a user to purchase an item through an e-commerce website.
  • the user terminal 120 may be implemented as a terminal capable of transmitting and receiving various information to and from the electronic device 110 through a network.
  • the user terminal 120 may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or a HMD.
  • the type of the user terminal 120 is not limited to this, and the user terminal 120 includes an input/output interface that can receive information from the user or output information to the user, and is connected to the electronic device 110 through a network. Or it may be any device capable of communicating with other devices.
  • the user terminal 120 may provide information received from the electronic device 110 to the user, and may receive input from the user and transmit it to the electronic device 110. Specifically, the user terminal 120 may obtain an input from the user instructing to call the first page related to membership registration, and generate a command instructing to call the first page in response to the obtained input. The user terminal 120 may transmit a command instructing to call the first page to the electronic device 110. Input obtained from the user may include various types of input, such as clicking using a mouse, touching using a touch pad or touch screen, voice recognition, and other electronic input. The user terminal 120 may receive the first page regarding membership subscription from the electronic device 110 and output the first page regarding membership subscription.
  • the network may serve to connect the electronic device 110 and the user terminal 120 or other external devices.
  • the network may provide a connection path so that the user terminal 120 can be connected to the electronic device 110 and transmit and receive packet data with the electronic device 110.
  • a network is any type of wired or wireless network, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wireless Broadband Internet (Wibro). It can be implemented as:
  • FIG. 2 is a block diagram of an electronic device 200 according to an embodiment of the present disclosure.
  • the electronic device 200 may include a communication circuit 210, one or more processors 220, and/or one or more memories 230 as components.
  • at least one of the components of the electronic device 200 may be omitted, or another component may be added to the electronic device 200.
  • some components may be integrated and implemented, or may be implemented as a single or plural entity.
  • one or more processors 220 may be referred to as processor 220.
  • the expression processor 220 may mean a set of one or more processors, unless the context clearly expresses otherwise.
  • one or more memories 230 may be referred to as memory 230 .
  • the expression memory 230 may mean a set of one or more memories, unless the context clearly expresses otherwise.
  • the components inside and outside the electronic device 200 include a bus, General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), or Mobile Industry Processor Interface (MIPI), etc. They are connected to each other and can exchange information (data, signals, etc.).
  • GPIO General Purpose Input/Output
  • SPI Serial Peripheral Interface
  • MIPI Mobile Industry Processor Interface
  • a communication circuit 210 can communicate with a user terminal.
  • the communication circuit 210 may perform wireless or wired communication between the electronic device 200 and the user terminal.
  • the communication circuit 210 may include enhanced Mobile Broadband (eMBB), Ultra Reliable Low-Latency Communications (URLLC), Massive Machine Type Communications (MMTC), Long-Term Evolution (LTE), and LTE Advance (LTE-A).
  • eMBB enhanced Mobile Broadband
  • URLLC Ultra Reliable Low-Latency Communications
  • MMTC Massive Machine Type Communications
  • LTE Long-Term Evolution
  • LTE-A LTE Advance
  • the communication circuit 210 provides wired communication according to a method such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). It can be done.
  • the electronic device 200 may be implemented by being integrated with another device. In this case, the communication circuit 210 may function as a connection circuit or interface that connects the electronic device 200 and the other device.
  • the processor 220 may control at least one component of the electronic device 200 connected to the processor 220 by running software (eg, commands, programs, etc.). Additionally, the processor 220 may perform various operations related to the present disclosure, such as calculation, processing, data generation, and processing. Additionally, the processor 220 may load data, etc. from the memory 230 or store it in the memory 230 . In one embodiment, the processor 220 may receive various information, such as a command instructing to call the first page related to membership registration, from the user terminal through the communication circuit 210.
  • the processor 220 may numerically determine the monetary benefit for each item corresponding to at least some of the one or more items for which benefits are provided upon signing up for membership.
  • One or more items for which benefits are provided upon signing up for membership may be classified into one or more items for which one-time benefits are provided and one or more items for which non-one-time benefits are provided.
  • one or more items for which a one-time benefit is provided may include the provision of coupons or cash points that can be used for a service.
  • the one or more items for which non-one-time benefits are provided include benefits related to shipping costs, benefits related to membership-only discounts provided for specific products, benefits related to content delivery costs, benefits related to delivery time, and decisions regarding freshness. At least some of the benefits may include cost-related benefits, such as special shipping being provided for certain categories of products.
  • coupons or cash points may be provided to the user's account.
  • the price or shipping cost of the item may be discounted.
  • the amount corresponding to the cash points can be deducted from the amount to be paid.
  • the processor 220 may determine the cost that can be saved when the user uses a coupon or cash points as a financial benefit corresponding to the coupon or cash points.
  • the processor 220 may numerically determine the financial benefit expected to be received during a certain preset period for one or more items for which non-one-time benefits are provided.
  • the preset specific cycle may be the same as the cycle of regular fees required for membership subscription. For example, the preset specific cycle may be 1 month.
  • Benefits related to shipping fees may include reduction or exemption of shipping fees for user accounts that have completed membership registration.
  • the processor 220 multiplies the delivery cost reduced according to the delivery fee reduction or exemption benefit by the number of times the user is expected to receive the delivery fee reduction or exemption benefit in a preset specific cycle, and corresponds to the delivery cost benefit. This can be decided based on the financial benefits provided.
  • the delivery cost reduced according to the delivery fee reduction or exemption benefit is a value predetermined by the membership system and may be information stored in the memory 230.
  • the processor 220 may determine the number of times a user is expected to receive a discount or exemption from shipping fees during a preset specific cycle based on history information on the use of shipping fee benefits by one or more other users registered for membership. there is.
  • the processor 220 allows one or more other users registered in the membership to utilize the benefit related to the delivery fee. Based on the reduced cost information, the financial benefit corresponding to the benefit related to shipping costs can be determined.
  • the processor 220 may determine the average cost saved by one or more other users registered for membership by utilizing the delivery cost benefit during a preset specific period as a monetary benefit corresponding to the delivery cost benefit.
  • Benefits related to membership-only discounts provided for specific products may include benefits that provide a preset amount of discount for specific products only to user accounts that have completed membership registration. The preset discounted amount may be determined individually for each specific product.
  • the processor 220 provides a monetary benefit corresponding to the benefit related to the membership-only discount provided for a specific product based on history information of the utilization of the benefit related to the membership-only discount by one or more other users registered for membership. can be decided.
  • the processor 220 may determine the average cost saved by one or more other users registered for membership by utilizing the benefits related to the membership-only discount as a monetary benefit corresponding to the benefit related to the membership-only discount.
  • Benefits related to content provision costs may include reduction or exemption of fees required for services that provide content (e.g. movies, dramas, cartoons, webtoons, etc.) only for user accounts that have completed membership registration.
  • the cost required for the service providing content may include regular costs required according to a preset cycle.
  • the processor 220 may determine the cost saved by reducing or exempting regular costs required according to a preset cycle as a financial benefit corresponding to the benefit related to the content provision cost.
  • Benefits related to delivery time include free services that shorten the delivery time (e.g. same-day delivery, delivery for orders placed during the day to arrive in the early morning of the next day) for membership members only, or services that shorten the delivery time. Benefits may include reduction of required costs.
  • the processor 220 multiplies the cost saved according to the discount or exemption benefit of the service that reduces delivery time by the number of times the user is expected to use the service that reduces delivery time by the preset specific cycle, and calculates the delivery time. It can be decided as a monetary benefit corresponding to the benefit related to .
  • the cost saved according to the discount or exemption benefit of the service that shortens the delivery time is a value predetermined by the membership system and may be information stored in the memory 230.
  • the processor 220 calculates the number of times the user is expected to use the service to shorten the delivery time during a certain preset period based on the history information of one or more other users registered for membership using the service to shorten the delivery time. You can decide.
  • the processor 220 determines the delivery time by one or more other users registered for membership. Based on the cost information saved by utilizing services that shorten delivery times, the financial benefits corresponding to the benefits related to delivery time can be determined. The processor 220 may determine the average cost saved by one or more other users who have signed up for membership by utilizing a service that reduces delivery time during a preset specific period as a financial benefit corresponding to the benefit related to delivery costs.
  • the processor 220 may convert the delivery time shortened during a preset specific period by a service that reduces delivery time into an amount, and determine the converted amount as a financial benefit corresponding to the benefit related to the delivery cost. there is.
  • the processor 220 may convert the average of the shortened delivery time into a price by using a service that reduces the delivery time during a certain preset period by one or more other users registered for membership.
  • the processor 220 may multiply the shortened delivery time by a preset parameter to convert the shortened delivery time into a price.
  • Benefits regarding the cost of special delivery provided for certain categories of products determined with regard to freshness include products that require maintenance of freshness, such as foods such as milk, dairy products, meat, fish, vegetables, etc. This may include a reduction or exemption from fees required for services that enable early morning delivery.
  • Specialty shipments may include shipments in which fresh produce is packaged in a special format to maintain freshness (e.g., containing ice packs, or in specially designed bags to maintain freshness).
  • the processor 220 calculates the number of times the user is expected to use the service providing special delivery for fresh products in a preset specific cycle to the cost saved according to the discount or exemption benefit of the service providing special delivery for fresh products.
  • the multiplied value can be determined to be a monetary benefit corresponding to the cost benefit of special delivery being provided for fresh products.
  • the cost saved according to the discount or exemption benefit of the service providing special delivery for fresh products is a value predetermined by the membership system and may be information stored in the memory 230.
  • the processor 220 provides the user with a service in which special delivery is provided for fresh products during a certain preset cycle based on the history information of one or more other users registered for membership utilizing the service in which special delivery is provided for fresh products. You can determine the number of times you expect to use it.
  • the processor 220 may use one or more other users who have signed up for membership. Based on cost information saved by utilizing the service providing special delivery for fresh products, it is possible to determine the financial benefit corresponding to the benefit regarding the cost of providing special delivery for fresh products.
  • the processor 220 calculates the average of the costs saved by one or more other users who have signed up for membership by utilizing the service in which special delivery is provided for fresh products during a certain preset period, to the cost in which special delivery is provided for fresh products. It can be decided as a monetary benefit corresponding to the related benefits.
  • the processor 220 can control the communication circuit 210 to transmit various information, such as information about the first page, to the user terminal. Specifically, in response to the received command instructing to call the first page, the processor 220 generates a first page including a first area where the monetary benefit of membership subscription is numerically displayed based on the monetary benefit for each item. The page can be transmitted to the user terminal through the communication circuit 210.
  • the memory 230 can store various information (data).
  • Information stored in the memory 230 is information acquired, processed, or used by at least one component of the electronic device 200, and may include software (eg, commands, programs, etc.).
  • Memory 230 may include volatile and/or non-volatile memory.
  • a command or program is software stored in the memory 230, an operating system for controlling the resources of the electronic device 200, an application, and/or various functions so that the application can utilize the resources of the electronic device 200. It may include middleware that provides to the application.
  • the memory 230 may store instructions that, when executed by the processor 220, cause the processor 220 to perform an operation.
  • the memory 230 may store at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210.
  • the processor 220 may store in the memory 230 at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210.
  • the memory 230 may store information about the membership system (e.g., information about membership benefits, information about the cost required to sign up for membership, information on the history of members using membership benefits, etc.), Information about the membership system can be updated by the administrator.
  • FIG. 3 is a diagram illustrating a first page 300 provided by an electronic device according to an embodiment of the present disclosure.
  • the first page 300 may include a first area where the financial benefits of signing up for membership are displayed numerically.
  • the first area may include a second area 301 in which monetary benefits corresponding to one or more items for which one-time benefits are provided are displayed.
  • the second area 301 may display an amount corresponding to a coupon or cash points. For example, a phrase indicating the amount corresponding to the coupon, such as “3,000 won,” may be displayed in the second area 301. Although not shown, when points are paid, the amount corresponding to the points may be displayed with a phrase such as “3,000 points.”
  • the first page 300 may further include an area 302 that provides information on benefits for one or more items for which non-one-time benefits are provided and/or an area 303 that instructs membership registration.
  • the area 302 that informs about the benefits of one or more items for which non-one-time benefits are provided includes text informing about benefits regarding delivery costs (e.g., Rocket Delivery unconditional free delivery), phrases informing about benefits regarding delivery time (e.g. Orders placed during the day arrive early in the morning), text informing you of the benefits of free overseas direct delivery (e.g. unconditional free delivery of rocket direct purchase), text informing you of the benefit of special delivery for products in a specific category determined by freshness (e.g.
  • Rocket Fresh fresh food shopping phrases informing about benefits related to membership-only discounts provided for specific products (e.g. lower prices, WoW-exclusive discount prices), and phrases informing about benefits related to content provision (e.g. Coupang)
  • At least part of the screen may be displayed.
  • icons or graphics corresponding to each of one or more items for which non-one-time benefits are provided may be displayed.
  • the user terminal may load a second page (not shown) for membership registration. For example, when a user's input for the area 303 indicating membership registration is obtained, the user terminal may transmit information about the obtained user's input to the electronic device. Subsequently, the user terminal may receive a second page from the electronic device and display the received second page.
  • the membership subscription fee (e.g., 4,990 won per month) may be further displayed in the area 303 indicating membership subscription.
  • the membership subscription cost may include regular costs according to a preset specific cycle, and information about the specific cycle regarding the membership subscription cost may be further displayed in the area 303 indicating membership subscription. For example, the specific cycle for membership subscription fees may be one month.
  • FIG. 4 is a diagram illustrating a first page 400 provided by an electronic device according to an embodiment of the present disclosure.
  • the first page 400 may include an area 401 indicating membership registration.
  • the area 401 instructing membership registration is a fourth area where the amount obtained by subtracting the amount corresponding to coupons or cash points from the cost regularly required for membership registration is displayed as the one-time cost required for membership registration. It may include area 402.
  • the electronic device may calculate the amount by subtracting the amount corresponding to coupons or cash points paid immediately upon membership registration from the cost regularly required for membership registration.
  • the electronic device displays the first page 400, which includes a fourth area 402, on which the amount corresponding to coupons or cash points paid immediately upon membership registration is displayed minus the cost regularly required for membership registration. It can be provided to the terminal.
  • the electronic device determines that the one-time cost required for membership subscription is less than 0 when the amount minus the amount corresponding to coupons or cash points paid immediately upon membership subscription from the cost regularly required for membership subscription is less than 0.
  • the first page 400 including the fourth area 402 informing that it is free can be provided to the user terminal.
  • 1,990 won is the one-time cost required for signing up for membership in the fourth area. It may be displayed at (402). Specifically, in the fourth area 402, a phrase guiding the actual first-time cost when using a coupon or points paid upon signing up may be displayed (e.g., 1,990 won for the first month when using a coupon paid upon signing up). The phrase guiding the actual one-time cost displayed in the fourth area 402 is displayed together with the phrase guiding the cost regularly required for membership registration when coupons or points are not applied (e.g., 4,990 won per month). It can be.
  • the actual one-time cost to which coupons or points are applied instead of the cost regularly required to sign up for membership when coupons or points are not applied, as the one-time cost required to sign up for membership Information may be displayed informing you that this applies.
  • FIG. 5 is a diagram illustrating a first page 500 provided by an electronic device according to an embodiment of the present disclosure.
  • the first page 500 may include a fifth area 501 in which a comparison of the cost regularly required for membership registration and the total monetary benefit determined in response to one or more items for which non-one-time benefits are provided is displayed.
  • the first area where the financial benefits of membership subscription are displayed numerically may include a third area 502 where the financial benefits corresponding to one or more items for which non-one-time benefits are provided are displayed.
  • the electronic device is configured to provide one or more other users at a preset specific cycle for each of one or more items for which a non-one-time benefit is provided, based on history information of one or more other users registered for membership utilizing the non-one-time benefit.
  • the electronic device may calculate, for each of one or more items for which a non-one-time benefit is provided, the average of the monetary benefits utilized by all other users who have signed up for membership in a preset specific cycle.
  • the electronic device determines a subset of the user corresponding to the user terminal and one or more other users who have subscribed to membership based on gender or age, and provides a non-one-time benefit to each of the one or more items for which a non-one-time benefit is provided. For this, the average of the financial benefits utilized by other users included in the subset in a specific period can be calculated. For example, the electronic device may determine a set of other users of the same gender or age group as the user as a subset among other users who have registered for membership. In this case, other users with similar tastes to the user are filtered into a subset, so a highly reliable financial benefit can be determined.
  • the electronic device calculates the total of the monetary benefits corresponding to each of the one or more items for which the non-one-time benefit is provided, and calculates the sum of the monetary benefits determined in response to the cost regularly required for membership subscription and the one or more items for which the non-one-time benefit is provided.
  • a first page 500 including a fifth area 501 where a comparison of the total is displayed may be provided to the user terminal.
  • the cost regularly required for membership registration and the total sum of monetary benefits determined in response to one or more items for which non-one-time benefits are provided may be compared in the form of a bar graph.
  • the bar corresponding to the cost regularly required for membership may indicate the cost regularly required for membership (e.g.
  • the bar corresponding to may display information about one or more non-one-time benefits (e.g., WoW-exclusive discount, free shipping, free returns, dawn, same-day delivery, Rocket Fresh order, free Rocket Direct delivery).
  • the fifth area 501 includes the total amount of monetary benefits determined in response to one or more items for which non-one-time benefits are provided and the ratio of the cost regularly required for membership, or the monetary benefits determined in response to one or more items for which non-one-time benefits are provided.
  • Additional information may be displayed as to how the total benefits are multiples of the regular cost of membership (e.g., 5x more savings; WoW members save on average 5x more than monthly dues).
  • the total sum of monetary benefits determined in response to one or more items for which non-one-time benefits are provided in the fifth area 501 may be further displayed as an amount.
  • the third area 502 may display information about financial benefits (e.g., saving about 30,000 won) corresponding to each of one or more items for which non-one-time benefits are provided.
  • information indicating the average cost saved by other users who have signed up for membership by utilizing non-one-time benefits during a certain preset period is displayed (e.g., WoW members use this amount of benefits per month on average). It can be.
  • there is content e.g., 10 times, 20 hours informing the number or time that other users who have signed up for membership have used each of one or more items for which non-one-time benefits are provided. More may be displayed.
  • information indicating the number of uses may be displayed for benefits related to shipping costs, benefits related to delivery time, and benefits related to additional discounts on specific products, and benefits related to content provision.
  • Information indicating the time used may be displayed.
  • a description of each of one or more items for which a non-one-time benefit is provided e.g., receive free shipping regardless of minimum order amount, order on the same day and receive same-day delivery, add WoW member
  • “Get a discount and buy cheaper, watch Coupang Play content for free” may be displayed more.
  • the third area 502 may be displayed on the screen 503 of the user terminal at once. In another embodiment, when the third area 502 is too large to be displayed on the screen 503 of the user terminal at once, a portion of the third area 502 is displayed on the screen 503 of the user terminal. , another part of the third area 502 may be displayed on the screen 503 of the user terminal in response to an input such as a user's swipe.
  • the electronic device may determine, among one or more items for which a non-one-time benefit is provided, an item whose corresponding monetary benefit is greater than or equal to a preset first threshold. Only monetary benefits for items for which the corresponding monetary benefit determined in the third area 502 is greater than or equal to the first standard value may be displayed.
  • the financial benefit from benefits related to shipping costs is 30,000 won per month
  • the financial benefit from benefits related to delivery time is 8,000 won per month
  • the financial benefit from benefits related to additional discounts on specific products is KRW 8,000 per month. It can be assumed that the amount is 12,000 won, the financial benefit from the benefits related to content provision is 4,000 won per month, and the first standard is 10,000 won per month.
  • FIG. 6 is a diagram illustrating a first page 600 provided by an electronic device according to an embodiment of the present disclosure.
  • the electronic device is displayed in area 5 only when the ratio of the total sum of monetary benefits determined in response to one or more items for which non-one-time benefits are provided to the cost regularly required for membership subscription is greater than or equal to a preset second threshold. can be displayed on the first page 600.
  • the electronic device displays the fifth area on the first page 600 only when the total amount of monetary benefits determined in response to one or more items for which non-one-time benefits are provided is greater than the cost regularly required for membership subscription. It can be done (if the second standard is 100%).
  • the second reference value may be set to a value greater than 100%, but is not limited to this and may be set to a value less than 100%.
  • the ratio of the total sum of financial benefits determined in response to one or more items for which non-one-time benefits are provided to the cost regularly required for membership registration is less than the preset second standard, the actual benefits that the user can enjoy through membership registration are reduced. It may be missing or less. However, since these financial benefits are determined based on the history of using the membership benefits of other users who have signed up for membership, the actual benefits can increase if the user uses the membership benefits appropriately. Even if the ratio of the total sum of monetary benefits determined in response to one or more items for which non-one-time benefits are provided to the costs regularly required for membership subscription is less than the preset second threshold, the first page 600 is displayed instead of the fifth area. An area 601 that provides information on benefits for one or more items for which non-one-time benefits are provided may be included.
  • FIG. 7 is a diagram illustrating third areas 701 and 702 included in the first page provided by an electronic device according to an embodiment of the present disclosure.
  • An indication of monetary benefit corresponding to each of the above items may be placed. For example, even if the financial benefit from the delivery cost benefit is about 30,000 won, which is less than the financial benefit from the membership-only discount benefit of about 42,000 won, the indication of the financial benefit from the shipping cost benefit is the membership discount. It may be placed to the left of the display of monetary benefits based on benefits related to exclusive discounts.
  • One or more non-one-time benefits are provided in an order set in consideration of the user's preference and the size of the monetary benefit corresponding to each of the one or more items for which the non-one-time benefit is provided in the third area 702 according to another embodiment.
  • An indication of a monetary benefit corresponding to each of the items may be placed.
  • the financial benefit from the membership-only discount is about 42,000 won
  • the financial benefit from the delivery cost benefit is about 30,000 won
  • the financial benefit from the delivery time benefit is about 8,000 won
  • the third benefit is in the following order: membership-only discount benefit according to the size of the monetary benefit, benefit related to delivery cost, benefit related to delivery time, and benefit related to content provision.
  • an indication of a monetary benefit may be placed corresponding to the item for which each non-one-time benefit is provided.
  • the display of monetary benefits corresponding to each non-one-time benefit provided item is shown to be arranged from left to right according to a determined order, in another embodiment, the display of monetary benefits corresponding to each item is determined. Depending on the order, they may be arranged in various forms, such as from top to bottom.
  • the electronic device may determine the user's preference order for one or more items for which non-one-time benefits are provided based on at least one of the gender, age, and purchase history of the user corresponding to the user terminal. .
  • the electronic device provides non-one-time benefits based on the history of using membership benefits by other users who have signed up for a membership in which at least one of the user's gender, age, and purchase history is determined to be the same or similar according to a preset standard. This may determine the user's order of preference for one or more items provided.
  • the electronic device calculates the user's preference for one or more items for which the non-one-time benefit is provided in proportion to the number of times other users enrolled in the membership have used the non-one-time benefit or the size of the monetary benefit obtained through the non-one-time benefit; , the order can be determined according to the calculated preference.
  • the electronic device may determine the user's preference order for one or more items for which non-one-time benefits are provided, based on the results of a survey of users of similar gender and age to the user.
  • the survey results may be stored in memory.
  • the third area may reflect the preference order and display monetary benefits corresponding to one or more items for which non-one-time benefits are provided.
  • Figure 8 is an operational flowchart showing a method 800 according to an embodiment of the present disclosure.
  • Method 800 may be performed by an electronic device.
  • the method 800 according to one embodiment includes an operation (S810) of numerically determining the monetary benefit for each item for which benefits are provided according to membership subscription, and a command instructing to call the first page regarding membership subscription from the user terminal.
  • operation S810 includes numerically determining a monetary benefit corresponding to one or more items for which a one-time benefit is provided and numerically determining a monetary benefit corresponding to one or more items for which a non-one-time benefit is provided. may include.
  • Operation S830 includes at least one of a second area where monetary benefits corresponding to one or more items for which a one-time benefit is provided are displayed and a third area for which monetary benefits corresponding to one or more items for which a non-one-time benefit is provided are displayed. It may include the operation of providing page 1 to the user terminal.
  • the operation of numerically determining a monetary benefit corresponding to one or more items for which a one-time benefit is provided includes determining an amount corresponding to a coupon or cash point that can be used for a service provided in accordance with membership subscription. can do.
  • Operation S830 may include providing a first page including a second area on which an amount corresponding to a coupon or cash point is displayed to the user terminal.
  • operation S830 is a first page including a fourth area where the amount obtained by subtracting the amount corresponding to a coupon or cash point from the cost regularly required for membership subscription is displayed as a one-time cost required for membership subscription. It may include an operation of providing to the user terminal.
  • operation S810 may be performed in a preset specific cycle for each of one or more items for which a non-one-time benefit is provided, based on history information of one or more other users registered for membership utilizing the non-one-time benefit. It may include an operation of calculating the average of the financial benefits utilized by the user and numerically determining the monetary benefit corresponding to each of one or more items for which a non-one-time benefit is provided.
  • the average of the financial benefits utilized by one or more other users in a preset specific period is calculated for each of the one or more items for which a non-one-time benefit is provided, and the average of the financial benefits utilized by one or more other users is calculated for each of the one or more items for which a non-one-time benefit is provided.
  • the operation of numerically determining the corresponding monetary benefit includes determining a subset of the user corresponding to the user terminal and one or more other users who have subscribed to membership based on gender or age, and one or more users included in the determined subset.
  • An operation of calculating the average of the monetary benefits utilized by other users included in the subset in a specific cycle for each of one or more items for which a non-one-time benefit is provided, based on the history information of other users utilizing the non-one-time benefit. may include.
  • operation S810 includes determining a monetary benefit based on costs saved by a benefit related to a shipping fee, determining a monetary benefit based on costs saved by a benefit related to a membership-only discount, and determining a monetary benefit based on the cost saved by a benefit related to a membership-only discount. determining a monetary benefit based on the cost saved by a benefit related to delivery time, determining a monetary benefit based on the cost saved by a benefit related to delivery time, and special delivery for certain categories of goods determined regarding freshness. It may include at least one of the operations of determining a financial benefit based on the cost saved by the cost-related benefit provided.
  • the method 800 may further include determining an item whose corresponding monetary benefit is greater than or equal to a preset first threshold among one or more items for which a non-one-time benefit is provided.
  • Operation S830 may include providing the user terminal with a first page including a third area that displays only monetary benefits for items for which the determined corresponding monetary benefit is greater than or equal to the first threshold.
  • method 800 includes the operation of calculating a sum of monetary benefits corresponding to each of one or more items for which a non-one-time benefit is provided and a regularly required cost for membership and one or more items for which a non-one-time benefit is provided.
  • the method may further include displaying a fifth area on the first page in which a comparison of the total amount of monetary benefits determined in response to the item is displayed.
  • the operation of displaying the fifth area on the first page is performed by setting the ratio of the total amount of monetary benefits determined in response to one or more items for which non-one-time benefits are provided to the cost regularly required for membership subscription. Only when the value is greater than or equal to the 2 standard value, an operation of displaying the fifth area on the first page may be included.
  • the method 800 includes determining the user's preference order for one or more items for which non-one-time benefits are provided based on at least one of the user's gender, age, and purchase history corresponding to the user terminal. It may further include. Operation S830 may include providing the user terminal with a first page including a third area where the preference order is reflected and monetary benefits corresponding to one or more items for which non-one-time benefits are provided are displayed.
  • Methods according to the present disclosure may be computer-implemented methods.
  • each operation of the corresponding methods is shown and described in a predetermined order, but in addition to being performed sequentially, each operation may be performed in an order that can be arbitrarily combined according to the present disclosure.
  • at least some of the operations may be performed in parallel, iteratively, or heuristically. This disclosure does not exclude making changes or modifications to the methods.
  • at least some operations may be omitted or other operations may be added.
  • Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium.
  • the software may be software for implementing various embodiments of the present disclosure described above.
  • Software can be inferred from various embodiments of the present disclosure by programmers in the technical field to which this disclosure pertains.
  • software can be instructions (e.g. code or code segments) or programs that can be read by a device.
  • a device is a device that can operate according to commands called from a recording medium, and may be, for example, a computer.
  • the device may be an electronic device according to embodiments of the present disclosure.
  • the device's processor may execute a called instruction, causing the device's components to perform a function corresponding to the instruction.
  • the processor may be a processor of an electronic device according to embodiments of the present disclosure.
  • a recording medium may refer to any type of recording medium in which data is stored that can be read by a device. Recording media may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage devices, etc. In one embodiment, the recording medium may be memory. In one embodiment, the recording medium may be implemented in a distributed form, such as in a computer system connected to a network. Software may be distributed, stored, and executed on a computer system, etc. The recording medium may be a non-transitory recording medium.
  • a non-transitory recording medium refers to a tangible medium regardless of whether data is stored semi-permanently or temporarily, and does not include signals that are temporarily propagated.

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Abstract

La présente divulgation concerne une technique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service. Un dispositif électronique, selon un mode de réalisation de la présente invention, comprend un circuit de communication, au moins un processeur et au moins une mémoire, le ou les processeurs pouvant : pour au moins certains d'un ou de plusieurs éléments pour lesquels des avantages sont fournis après l'enregistrement d'appartenance, déterminer numériquement un bénéfice monétaire pour chaque élément correspondant à celui-ci ; recevoir, par l'intermédiaire du circuit de communication, une commande ordonnant l'appel d'une première page concernant l'enregistrement d'appartenance à partir d'un terminal utilisateur ; et en réponse à la commande reçue, fournir, par l'intermédiaire du circuit de communication, au terminal utilisateur, la première page comprenant une première zone dans laquelle les avantages monétaires de l'enregistrement d'appartenance sont affichés numériquement sur la base du bénéfice monétaire pour chaque élément.
PCT/KR2022/013256 2022-09-01 2022-09-05 Procédé et dispositif électronique pour fournir des informations d'avantage monétaire d'enregistrement d'adhésion pour un service WO2024048825A1 (fr)

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Citations (5)

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US20090292585A1 (en) * 2006-06-12 2009-11-26 Yong Sung Seo Method for online selling and managing unitedly by franchise's participation of partial responsibility
KR20150071803A (ko) * 2013-12-18 2015-06-29 오영배 양방향 실시간 할인 시스템 및 방법
KR102326576B1 (ko) * 2021-02-05 2021-11-16 쿠팡 주식회사 아이템 판매 정보 처리를 위한 장치 및 그 방법
KR102332915B1 (ko) * 2021-03-05 2021-12-01 쿠팡 주식회사 결제 수단의 혜택 정보를 제공하기 위한 장치 및 그 방법
KR20220120435A (ko) * 2021-02-22 2022-08-30 쿠팡 주식회사 아이템 검색 결과 목록에 기초한 정보 제공 방법 및 장치

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090292585A1 (en) * 2006-06-12 2009-11-26 Yong Sung Seo Method for online selling and managing unitedly by franchise's participation of partial responsibility
KR20150071803A (ko) * 2013-12-18 2015-06-29 오영배 양방향 실시간 할인 시스템 및 방법
KR102326576B1 (ko) * 2021-02-05 2021-11-16 쿠팡 주식회사 아이템 판매 정보 처리를 위한 장치 및 그 방법
KR20220120435A (ko) * 2021-02-22 2022-08-30 쿠팡 주식회사 아이템 검색 결과 목록에 기초한 정보 제공 방법 및 장치
KR102332915B1 (ko) * 2021-03-05 2021-12-01 쿠팡 주식회사 결제 수단의 혜택 정보를 제공하기 위한 장치 및 그 방법

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