WO2023173945A1 - 一种直播信息展示方法、装置以及计算机存储介质 - Google Patents

一种直播信息展示方法、装置以及计算机存储介质 Download PDF

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Publication number
WO2023173945A1
WO2023173945A1 PCT/CN2023/074118 CN2023074118W WO2023173945A1 WO 2023173945 A1 WO2023173945 A1 WO 2023173945A1 CN 2023074118 W CN2023074118 W CN 2023074118W WO 2023173945 A1 WO2023173945 A1 WO 2023173945A1
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WIPO (PCT)
Prior art keywords
live broadcast
product
information
products
target
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PCT/CN2023/074118
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English (en)
French (fr)
Inventor
张恩化
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北京字节跳动网络技术有限公司
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Publication of WO2023173945A1 publication Critical patent/WO2023173945A1/zh

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window

Definitions

  • the present disclosure relates to the field of Internet technology, and specifically to a method, device and computer storage medium for displaying live broadcast information.
  • Embodiments of the present disclosure provide at least a live broadcast information display method, device and computer storage medium.
  • embodiments of the present disclosure provide a method for displaying live broadcast information, including:
  • the target product for display in the live broadcast card from the multiple products in the live broadcast room; wherein the product includes the live broadcast room The first product on the shelves for this live broadcast, and the second product on the shelves for each live broadcast within the preset time;
  • the target products include multiple products; the multiple target products are products that match the search request; or some of the target products among the multiple target products are consistent with the search request. match, and the remaining products are products that are combined with the above-mentioned products.
  • the process of determining the product information of the target product displayed on the search results page includes:
  • the distinguishing information under the at least one attribute type is used as product information displayed on the search result page.
  • determining a target product for display in a live broadcast card from multiple products in the live broadcast room includes:
  • a product whose correlation with the search request satisfies the second preset condition is selected as the target product.
  • embodiments of the present disclosure also provide another method for displaying live broadcast information, including:
  • the target product is selected from multiple products in the live broadcast room, so
  • the above-mentioned products include the first product on the shelves for this live broadcast in the live broadcast room, and the second product on the shelves for each live broadcast within the preset time;
  • the live broadcast card corresponding to the live broadcast room is displayed on the search results page, the live broadcast preview information is displayed in the first area of the live broadcast card, and the product information of the target product is displayed in the second area of the live broadcast card.
  • the target products include multiple products; the multiple target products are products that match the search request; or some of the target products among the multiple target products are consistent with the search request. match, and the remaining products are products that are combined with the above-mentioned products.
  • the product information of the target product displayed on the search result page includes: differentiation information of a plurality of the target products under at least one attribute type.
  • the target product is a product being broadcast live in the live broadcast room
  • the method After displaying the live broadcast card corresponding to the live broadcast room on the search results page, the method further includes:
  • the live content in the live broadcast room is played in full screen starting from the current explanation position of the target product.
  • the target product is a product that has been live broadcast in the live broadcast room
  • the method After displaying the live broadcast card corresponding to the live broadcast room on the search results page, the method further includes:
  • the live broadcast content in the live broadcast room is played in full screen; or,
  • the live broadcast content in the live broadcast room is played in full screen starting from the historical explanation position of the target product.
  • embodiments of the present disclosure also provide a live broadcast information display device, including:
  • the first determination module is used to receive a search request from the user terminal and determine the live broadcast room that matches the search request;
  • the second determination module is used to determine the target product for display in the live broadcast card from the multiple products in the live broadcast room when there are multiple products in the live broadcast room; wherein, the The above-mentioned products include the first product on the shelves for this live broadcast in the live broadcast room, and the second product on the shelves for each live broadcast within the preset time;
  • a sending module configured to send the live broadcast preview information corresponding to the live broadcast room and the product information of the target product to the user terminal, so that the user terminal displays the live broadcast preview information and the product information on the search results page.
  • Live broadcast card of the product information of the target product
  • the target products include multiple products; the multiple target products are products that match the search request; or some of the target products among the multiple target products are consistent with the search request. match, and the remaining products are products that are combined with the above-mentioned products.
  • the second determination module is configured to determine the product information of the target product displayed on the search results page according to the following steps:
  • the distinguishing information under the at least one attribute type is used as product information displayed on the search result page.
  • the second determination module is configured to select, from a plurality of first products listed in the live broadcast in the live broadcast room, the correlation with the search request that satisfies the first predetermined Set the conditional product as the target product;
  • a product whose correlation with the search request satisfies the second preset condition is selected as the target product.
  • embodiments of the present disclosure also provide a live broadcast information display device, including:
  • An acquisition module configured to respond to a user's search request and obtain the live broadcast preview information of the live broadcast room that matches the search request and the product information of the target product; wherein the target product is selected from multiple products in the live broadcast room.
  • the selected products include the first product on the shelves for this live broadcast in the live broadcast room, and the second product on the shelves for each live broadcast within the preset time;
  • Display module used to display the live broadcast card corresponding to the live broadcast room on the search results page, display the live broadcast preview information in the first area of the live broadcast card, and display the target in the second area of the live broadcast card Product information for the product.
  • the target products include multiple products; the multiple target products are products that match the search request; or some of the target products among the multiple target products are consistent with the search request. match, and the remaining products are products that are combined with the above-mentioned products.
  • the product information of the target product displayed on the search result page includes: differentiation information of a plurality of the target products under at least one attribute type.
  • the target product is a product being broadcast live in the live broadcast room
  • the device further includes a playback module configured to self-explain the target product in response to a triggering operation for the live broadcast preview information or the product information of the target product after displaying the live broadcast card corresponding to the live broadcast room on the search results page. Starting from the current explanation position, the live content in the live broadcast room is played in full screen.
  • the target product is a product that has been live broadcast in the live broadcast room
  • the device also includes a playback module, configured to display the live broadcast card corresponding to the live broadcast room on the search results page, and respond to the triggering operation for the live broadcast preview information from the starting explanation position or the current explanation position of the live broadcast room. Start playing the live content in the live broadcast room in full screen; or,
  • the live broadcast content in the live broadcast room is played in full screen starting from the historical explanation position of the target product.
  • embodiments of the present disclosure further provide a computer device, including: a processor, a memory, and a bus.
  • the memory stores machine-readable instructions executable by the processor.
  • the processing The processor communicates with the memory through a bus, and when the machine-readable instructions are executed by the processor, the steps of the above-mentioned first aspect, or any possible live broadcast information display method in the first aspect, are performed.
  • embodiments of the present disclosure also provide a computer-readable storage medium.
  • the computer-readable storage medium stores a computer program.
  • the computer program When the computer program is run by a processor, it executes the above-mentioned first aspect, or any of the first aspects. Steps of a possible live broadcast information display method.
  • the live broadcast information display method, device, computer equipment and storage medium provided by the embodiments of the present disclosure receive the search request from the user terminal and determine the live broadcast room that matches the search request; when there are multiple products in the live broadcast room, the live broadcast room is selected from the live broadcast room. Among the multiple products in the room, determine the target product for display in the live broadcast card; among them, the products include the first product on the shelves for this live broadcast in the live broadcast room, and the second product on the shelves for each live broadcast within the preset time; Corresponding to the live broadcast room The live broadcast preview information and the product information of the target product are sent to the user terminal, so that the user terminal displays a live broadcast card containing the live broadcast preview information and the product information of the target product on the search results page.
  • the target product displayed in the live broadcast card is selected from the multiple products in the live broadcast room, and the product is screened and displayed in a limited manner. , can give users effective reference suggestions, allowing users to obtain their intended results better and faster.
  • Figure 1 is a schematic flow chart of a live broadcast information display method provided by an embodiment of the present disclosure
  • Figure 2 is a schematic flow chart of another live broadcast information display method provided by an embodiment of the present disclosure.
  • Figure 3a is a schematic diagram showing a target product displayed on the search results page provided by an embodiment of the present disclosure
  • Figure 3b is a schematic diagram showing multiple target products displayed on the search results page provided by an embodiment of the present disclosure
  • Figure 4 is a schematic diagram of a live broadcast information display device provided by an embodiment of the present disclosure.
  • FIG. 5 is a schematic diagram of another live broadcast information display device provided by an embodiment of the present disclosure.
  • FIG. 6 is a schematic structural diagram of a computer device provided by an embodiment of the present disclosure.
  • the present disclosure provides a method for displaying live broadcast information.
  • the searched live broadcast room contains multiple products
  • from the live broadcast room Select the target product displayed in the live broadcast card from multiple products in the live broadcast card.
  • users can be given effective reference suggestions, allowing users to obtain their intended results better and faster.
  • the execution subject of the live broadcast information display method provided by the embodiment of the present disclosure is generally a computer device with certain computing capabilities.
  • the computer device includes, for example: a terminal device or a server or other processing device.
  • the live information display method can be implemented by the processor calling computer-readable instructions stored in the memory.
  • Embodiments of the present disclosure provide a method for displaying live broadcast information that is applied to the server side.
  • the method for displaying live broadcast information provided by the embodiment of the present disclosure will be described in detail below, taking the execution subject as the server as an example.
  • FIG. 1 it is a flow chart of a live broadcast information display method provided by an embodiment of the present disclosure.
  • the live broadcast information display method of the present disclosure embodiment can be applied to a comprehensive search scenario, and mainly includes the following S101 to S103:
  • S101 Receive the search request from the client and determine the live broadcast room that matches the search request.
  • the search request may carry search information input by the user, for example, it may be a search word, a query sentence, or a query voice input at the query portal of the user terminal.
  • the client may include but is not limited to: the web page of the target web page, the application client, etc.
  • the live broadcast room matching the search request may be determined based on the semantic matching results between the pre-stored live broadcast content of each live broadcast room and the search information.
  • the live content in the live broadcast room may include titles, comments, product description information, video image information, etc.
  • Semantic recognition algorithms can be used to determine the semantic correlation between titles, comments, product description information, video image information and search information, and use the average correlation or maximum correlation as the semantic matching result to determine the live broadcast room that matches the search request. .
  • S102 When there are multiple products in the live broadcast room, determine the target product for display in the live broadcast card from the multiple products in the live broadcast room; where the product includes the first product listed in the live broadcast in the live broadcast room. One product, and a second product that will be available for each live broadcast within the preset time.
  • one target product or multiple target products that satisfy the search request can be selected from multiple products in the live broadcast room.
  • This live broadcast indicates the live broadcast of the current session.
  • Each live broadcast within the preset time represents different live broadcasts within the historical period, that is, different live broadcasts that have been broadcast.
  • the products listed in each live broadcast are the products explained during the live broadcast.
  • Each live broadcast room can list multiple products, and each product corresponds to its own live broadcast content (i.e. title, product description information, video image information, etc.).
  • the target product when one target product is selected, may be the first product that matches the search request, or the second product that matches the search request.
  • the first product whose correlation with the search request satisfies certain conditions can be selected as the first product among the multiple first products listed in the live broadcast in the live broadcast room.
  • Target product if there is no first product that meets the conditions, select the second product from the second product that will be put on the shelves during each live broadcast in the live broadcast room within the preset time, and the correlation between the selection and the search request satisfies certain conditions (such as relevance The second product that is the largest and greater than a certain threshold) is used as the target product.
  • the correlation here can be based on the semantic correlation between the product-related information (such as product description information) and the search information in the search request, the matching degree introduced below, and any other information that affects the matching degree between the product and the search request.
  • multiple target products are displayed in the live broadcast card.
  • the multiple target products displayed in the live broadcast card can be products that match the search request; or, some of the multiple target products match the search request, and the remaining products are products that are combined with some products.
  • the multiple target products may all be products matching the search request.
  • the multiple target products may include a first product matching the search request and a second product matching the search request.
  • the first product that matches the search request can be selected as the target product from multiple first products listed in the live broadcast in the live broadcast room. If the number of selected first products does not exceed the upper limit of the number of target products, The second product that matches the search request can be selected as the target product from a plurality of second products that are put on the shelves for each live broadcast in the live broadcast room within a preset time.
  • some of the multiple target products may match the search request, and the remaining products are products that are combined with the above-mentioned part of the products.
  • the products that are combined and matched with some of the products may be, for example, products that meet the matching conditions with some of the products, such as products that make up a washing and care set, products that make up clothing matching, or products that make up a discount event with some of the products.
  • the products that are combined with some of the products, that is, the remaining products may include thermal underwear, windproof jackets, etc.
  • the products that are combined with some of the products, that is, the remaining products can include eye shadow palettes, cosmetic sets, etc.
  • multiple target products displayed in the live broadcast card can be screened out from the multiple first products and multiple second products mentioned above; specifically, multiple first products listed in the live broadcast in the live broadcast room can be selected. , select the product whose correlation with the search request satisfies the first preset condition as the target product; and, select the second product that is put on the shelves for each live broadcast in the live broadcast room within the preset time, and select the product whose correlation with the search request satisfies the first preset condition. Products whose relevance meets the second preset condition are used as target products.
  • the product can be used as the target product; or, Sort the correlation between multiple products and the search request from large to small, and use the products corresponding to the preset number of correlations as the target product.
  • the calculation of the above-mentioned correlation degree may consider the matching degree based on the complete set of matching results.
  • the above-mentioned complete set of goods can be preset.
  • the matching degree of the complete set of goods of the same brand is greater than the matching degree of the complete set of goods of different brands; the matching degree of the complete set of goods is greater than the matching degree of the goods that do not constitute a complete set.
  • the products whose matching degree between the selected products is greater than or equal to the first preset matching degree are used as the remaining products in the target products; and, the products can be selected from the live broadcast room in Among the second products put on the shelves for each live broadcast within the preset time, the products whose matching degree with the selected products are greater than or equal to the second preset matching degree are regarded as the remaining products in the target products; or, determine the number of products
  • the degree of matching between a first product or a plurality of second products and some products, and arranged in order according to the degree of matching, the previously preset number of products corresponding to the degree of matching i.e., the first product or the second product
  • the first preset matching degree and the second preset matching degree can be determined based on actual scenarios and experience, and are not specifically limited in the embodiments of the present disclosure.
  • S103 Send the live broadcast preview information corresponding to the live broadcast room and the product information of the target product to the user terminal, so that the user terminal displays a live broadcast card containing the live broadcast preview information and the product information of the target product on the search results page.
  • the live broadcast preview information may include dynamic videos in the live broadcast room, or promotional poster images, etc.
  • Product information may include information such as product name, brand, texture, model, capacity, size, or dimensions.
  • the product information of the target product displayed on the search results page can be determined according to the following steps: determine the difference information of multiple target products under at least one attribute type; the difference information under at least one attribute type can be As product information displayed on the search results page.
  • the attribute type may include, for example, category, brand, texture, model, etc.
  • Differentiating information of multiple target products under at least one attribute type can contain differentiating information such as texture, color number, etc.; for another example, the same lipstick number can contain differentiating information such as brand, texture, etc.
  • the live broadcast card is displayed on the search results page of the user terminal.
  • the live broadcast preview information can be displayed in the first area of the live broadcast card, and the live broadcast preview information can be displayed in the second area of the live broadcast card.
  • the target product displayed in the live broadcast card is selected from the multiple products in the live broadcast room, and through product screening and limited display, it is possible to Give users effective reference suggestions, allowing users to obtain their intended results better and faster.
  • the embodiments of the present disclosure also provide a live broadcast information display method applied to the user side.
  • the following is a description of the live broadcast information display method provided by the embodiments of the present disclosure, taking the terminal device as the execution subject as the user side as an example. Detailed description.
  • FIG. 2 it is a flow chart of another live broadcast information display method provided by an embodiment of the present disclosure.
  • the live broadcast information display method of the present disclosure embodiment is applied to the scenario of comprehensive search for information, and mainly includes the following S201 ⁇ S202:
  • S201 Respond to the user's search request and obtain the live broadcast preview information of the live broadcast room and the product information of the target product that match the search request; wherein the target product is a target product selected from multiple products in the live broadcast room, and the product includes the live broadcast room.
  • the search request may be a request initiated on a front-end page based on the user's own search intention, such as a web page or an application (Application, APP) page that provides various information, in an attempt to obtain information search results.
  • a front-end page based on the user's own search intention, such as a web page or an application (Application, APP) page that provides various information, in an attempt to obtain information search results.
  • Application, APP Application
  • a search box can be set in the front-end page, and a comprehensive search request can be initiated based on the search information in the search box.
  • the obtained live broadcast preview information of the live broadcast room and the product information of the target product that match the search request are obtained, that is, the live broadcast preview information of the live broadcast room and the target product that are sent by the server to the user end that match the search request.
  • Product information for the product is obtained, that is, the live broadcast preview information of the live broadcast room and the target product that are sent by the server to the user end that match the search request.
  • the target product is selected from multiple products in the live broadcast room, there may be one or more target products matching the search condition.
  • S202 Display the live broadcast card corresponding to the live broadcast room on the search results page, display the live broadcast preview information in the first area of the live broadcast card, and display the product information of the target product in the second area of the live broadcast card.
  • Figure 3a is a schematic diagram of displaying one target product on the search results page, including a search box 31 and a live broadcast card 32; the search information is displayed in the search box; the live broadcast card 32 It includes a first area 321 and a second area 322; among them, the first area 321 displays live broadcast preview information, such as live video during product explanations, live broadcast room visits, etc.; the second area 322 displays product information of target products. For example, product pictures, brand information, purchase price, etc.
  • the multiple target products can be products that match the search request; or, some of the multiple target products can match the search request, and the remaining products can be combined with some products. Products of.
  • the multiple target products displayed in the live broadcast card may all be products matching the search request. This may include selecting the first product that matches the search request from a plurality of first products listed in the live broadcast room as the target product.
  • the first product that matches the search request may be related to the search request. Products that meet the first preset conditions; if the number of selected first products does not exceed the upper limit of the target product quantity, you can also select from multiple second products that will be put on the shelves in each live broadcast in the live broadcast room within the preset time.
  • the second product that matches the search request is used as the target product.
  • the second product that matches the search request may be a product whose correlation with the search request satisfies the second preset condition.
  • some of the multiple target products displayed in the live broadcast card can match the search request, and the remaining products can constitute products that are combined and matched with some of the above-mentioned products; here, combined with some of the products
  • the products can be products that meet certain matching conditions with some products, such as products that form a washing and care set, products that form a clothing match, or products that form a full discount event with some products.
  • the products are down jackets
  • the products that are combined with some of the products, that is, the remaining products may include thermal underwear, windproof jackets, etc.
  • the products that are combined with some of the products, that is, the remaining products can include eye shadow palettes, cosmetic sets, etc.
  • the second area 322 displays product information of multiple target products.
  • the product information of the target product may include multiple target products at least Distinguishing information under an attribute type.
  • the attribute type of the product may include, for example, category, brand, texture, model, etc.
  • the brands, textures, models, etc. of the multiple target products can be highlighted in the product information.
  • the texture, model, etc. of these multiple target products can be highlighted in the product information.
  • the product information of the multiple lipsticks may include brand information, color number information, etc.
  • the target product is a product being broadcast live in the live broadcast room
  • Starting playback from the current explanation position of the live broadcast content can satisfy both the interest in the live broadcast room and the target product. That is, when responding to a trigger operation for the live broadcast preview information or the product information of the target product, the live content in the live broadcast room can be played in full screen starting from the current explanation position of the target product.
  • the current explanation position may refer to the playback position of the live content corresponding to the current time.
  • the live broadcast content in the live broadcast room can also be processed starting from the starting explanation position of the target product in the current live broadcast room.
  • Full screen playback that is, playback of part of the live broadcast explanation content for the target product that has been played.
  • the starting explanation position may refer to the playback position of the live content corresponding to the time when the target product starts to be explained in the current live broadcast content.
  • the live broadcast preview information and product information in the live broadcast card may be different after triggering. playback effect.
  • the live broadcast preview information if the user triggers the live broadcast preview information, it can be considered that the user is mainly interested in the live broadcast room. At this time, in response to the trigger operation for the live broadcast preview information, the starting explanation position of the live broadcast room or the current explanation position can be started. , play the live content in the live broadcast room in full screen.
  • the live broadcast content in the live broadcast room can be played back in full screen starting from the starting position of the live broadcast room.
  • the live content in the live broadcast room can be played in full screen starting from the current explanation position.
  • the product information of the target product if the user triggers the product information, it can be considered that the user is mainly interested in the target product.
  • the history of the target product can be self-explained. Starting from the explanation position, the live broadcast content in the live broadcast room is played in full screen, that is, the historical live broadcast explanation content for the target product is played back.
  • the target product displayed in the live broadcast card is selected from the multiple products in the live broadcast room.
  • the target product has a high probability of satisfying the user's search requirements.
  • product screening and limited display for example, through the live broadcast preview information corresponding to the target product and the product information of the target product, users can be given effective reference suggestions, allowing users to obtain their intended results better and faster, and then Can improve users' goal achievement rate.
  • the writing order of each step does not mean a strict execution order and does not constitute any limitation on the implementation process.
  • the specific execution order of each step should be based on its function and possible The internal logic is determined.
  • embodiments of the present disclosure also provide a live information display device corresponding to the above-mentioned live information display method applied to the server side, because the principle of the live broadcast information display device to solve the problem corresponds to the above-mentioned live information display of the execution subject
  • the methods are similar, so the implementation of the device can refer to the implementation of the method, and repeated details will not be repeated.
  • FIG. 4 it is a schematic diagram of a live broadcast information display device provided by an embodiment of the present disclosure.
  • the device includes: a first determination module 401, a second determination module 402 and a sending module 403; wherein,
  • the first determination module 401 is used to receive a search request from the user terminal and determine the live broadcast room that matches the search request;
  • the second determination module 402 is used to determine the target product for display in the live broadcast card from the multiple products in the live broadcast room when there are multiple products in the live broadcast room; wherein, The products include the live broadcast The first product to be put on the shelves during this live broadcast, and the second product to be put on the shelves for each live broadcast within the preset time;
  • the sending module 403 is used to send the live broadcast preview information corresponding to the live broadcast room and the product information of the target product to the user terminal, so that the user terminal displays the live broadcast preview information and the product information on the search results page.
  • a live broadcast card describing the product information of the target product.
  • the target products include multiple products; the multiple target products are products that match the search request; or some of the target products among the multiple target products are consistent with the search request. match, and the remaining products are products that are combined with the above-mentioned products.
  • the second determination module 402 is configured to determine the product information of the target product displayed on the search results page according to the following steps:
  • the distinguishing information under the at least one attribute type is used as product information displayed on the search result page.
  • the second determination module 402 is configured to select from a plurality of first products listed in the current live broadcast in the live broadcast room, the correlation with the search request satisfies the first Products with preset conditions serve as the target products; and,
  • a product whose correlation with the search request satisfies the second preset condition is selected as the target product.
  • embodiments of the present disclosure also provide a live information display device corresponding to the above-mentioned live information display method applied to the user side, because the principle of the live broadcast information display device to solve the problem corresponds to the above-mentioned live information display of the execution subject
  • the methods are similar, so the implementation of the device can refer to the implementation of the method, and repeated details will not be repeated.
  • FIG. 5 it is a schematic diagram of a live broadcast information display device provided by an embodiment of the present disclosure.
  • the device includes: an acquisition module 501 and a display module 502; wherein,
  • the acquisition module 501 is used to respond to the user's search request and obtain the live broadcast preview information of the live broadcast room that matches the search request and the product information of the target product; wherein the target product is selected from multiple products in the live broadcast room. Selected from , the products include the first product on the shelves for this live broadcast in the live broadcast room, and the second product on the shelves for each live broadcast within the preset time;
  • Display module 502 configured to display the live broadcast card corresponding to the live broadcast room on the search results page, display the live broadcast preview information in the first area of the live broadcast card, and display the live broadcast preview information in the second area of the live broadcast card.
  • Product information of the target product
  • the target products include multiple products; the multiple target products are products that match the search request; or some of the target products among the multiple target products are consistent with the search request. match, and the remaining products are products that are combined with the above-mentioned products.
  • the product information of the target product displayed on the search result page includes: differentiation information of a plurality of the target products under at least one attribute type.
  • the target product is a product being broadcast live in the live broadcast room
  • the device also includes a playback module 503, configured to self-explain the target in response to a triggering operation for the live broadcast preview information or the product information of the target product after displaying the live broadcast card corresponding to the live broadcast room on the search results page. Starting from the current explanation position of the product, the live content in the live broadcast room will be played in full screen.
  • the target product is a product that has been live broadcast in the live broadcast room
  • the device also includes a playback module 503, configured to display the live broadcast card corresponding to the live broadcast room on the search results page and respond to the triggering operation for the live broadcast preview information from the starting explanation position or the current explanation of the live broadcast room. Starting from the position, play the live content in the live broadcast room in full screen; or,
  • the live broadcast content in the live broadcast room is played in full screen starting from the historical explanation position of the target product.
  • FIG. 6 a schematic structural diagram of a computer device provided by an embodiment of the present application includes:
  • Processor 61 Memory 62 and bus 63.
  • the memory 62 stores machine-readable instructions executable by the processor 61
  • the processor 61 is used to execute the machine-readable instructions stored in the memory 62 .
  • the processor 61 executes The following steps: S101: Receive a search request from the user and determine the live broadcast room that matches the search request; S102: When there are multiple products in the live broadcast room, determine from the multiple products in the live broadcast room for The target product displayed in the live broadcast card; among which, the product includes the first product on the shelves for this live broadcast in the live broadcast room, and the second product on the shelves for each live broadcast within the preset time; S103: Combine the live broadcast preview information and target corresponding to the live broadcast room The product information of the product is sent to the user terminal, so that the user terminal displays a live broadcast card containing the live broadcast preview information and the product information of the target product on the search results page.
  • the processor 61 performs the following steps: S201: Respond to the user's search request and obtain the live preview information of the live broadcast room and the product information of the target product that match the search request; wherein the target product is a plurality of products from the live broadcast room.
  • the selected target products include the first product on the shelves for this live broadcast in the live broadcast room, and the second product on the shelves for each live broadcast within the preset time;
  • the above-mentioned memory 62 includes a memory 621 and an external memory 622; the memory 621 here is also called an internal memory, and is used to temporarily store the operation data in the processor 61, as well as the data exchanged with an external memory 622 such as a hard disk.
  • the processor 61 communicates with the external memory 622 through the memory 621.
  • the external memory 622 exchanges data.
  • the processor 61 and the memory 62 communicate through the bus 63, so that the processor 61 executes the execution instructions mentioned in the above method embodiment.
  • Embodiments of the present disclosure also provide a computer-readable storage medium.
  • a computer program is stored on the computer-readable storage medium.
  • the storage medium may be a volatile or non-volatile computer-readable storage medium.
  • Embodiments of the present disclosure also provide a computer program product.
  • the computer program product carries program code.
  • the instructions included in the program code can be used to execute the steps of the live broadcast information display method described in the above live broadcast information display method embodiment. Specifically, Please refer to the above method embodiments, which will not be described again here.
  • the above-mentioned computer program product can be specifically implemented by hardware, software or a combination thereof.
  • the computer program product is embodied as a computer storage medium.
  • the computer program product is embodied as a software product, such as a Software Development Kit (SDK), etc. wait.
  • SDK Software Development Kit
  • the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place, or they may be distributed to multiple network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.
  • each functional unit in various embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist physically alone, or two or more units may be integrated into one unit.
  • the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium that is executable by a processor.
  • the technical solution of the present disclosure is essentially or the part that contributes to the existing technology or the part of the technical solution can be embodied in the form of a software product.
  • the computer software product is stored in a storage medium, including Several instructions are used to cause a computer device (which can be a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the methods described in various embodiments of the present disclosure.
  • the aforementioned storage media include: U disk, mobile hard disk, read-only memory (ROM), random access memory (Random Access Memory, RAM), magnetic disk or optical disk and other media that can store program code. .

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Abstract

本公开提供了一种直播信息展示方法、装置、计算机设备和存储介质,其中,该方法包括:接收用户端的搜索请求,确定与搜索请求匹配的直播间;在直播间中的商品数量为多个的情况下,从直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,商品包括直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;将直播间对应的直播预览信息和目标商品的商品信息发送给用户端,以使用户端在搜索结果页展示包含直播预览信息和目标商品的商品信息的直播卡片。

Description

一种直播信息展示方法、装置以及计算机存储介质
本申请要求于2022年03月15日提交中国专利局、申请号为202210254188.7、申请名称为“一种直播信息展示方法、装置以及计算机存储介质”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。
技术领域
本公开涉及互联网技术领域,具体而言,涉及一种直播信息展示方法、装置以及计算机存储介质。
背景技术
当用户发起搜索时,如果存在与用户搜索信息匹配的直播间,会在搜索结果中展示直播间对应的直播卡片。
如果用户在发起搜索时主要需求是快速找到相关商品,那么在直播卡片中展示出的直播间中的商品较多的情况下,通常很难给到用户有效的参考建议,用户需要分别触发每个商品进入对应的商品详情页进行查看确认,导致获取到意向结果的效率较低。
发明内容
本公开实施例至少提供一种直播信息展示方法、装置以及计算机存储介质。
第一方面,本公开实施例提供了一种直播信息展示方法,包括:
接收用户端的搜索请求,确定与所述搜索请求匹配的直播间;
在所述直播间中的商品数量为多个的情况下,从所述直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
将所述直播间对应的直播预览信息和所述目标商品的商品信息发送给所述用户端,以使所述用户端在搜索结果页展示包含所述直播预览信息和所述目标商品的商品信息的直播卡片。
一种可选的实施方式中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
一种可选的实施方式中,在搜索结果页展示的所述目标商品的商品信息的确定过程,包括:
确定多个所述目标商品在至少一种属性类型下的区别信息;
将所述至少一种属性类型下的区别信息作为在所述搜索结果页展示的商品信息。
一种可选的实施方式中,所述从所述直播间中的多个商品中,确定用于在直播卡片中展示的目标商品,包括:
从所述直播间本场直播上架的多个第一商品中,选择与所述搜索请求之间的相关度满足第一预设条件的商品作为所述目标商品;以及,
从所述直播间在预设时间内各场次直播上架的第二商品中,选择与所述搜索请求之间的相关度满足第二预设条件的商品作为所述目标商品。
第二方面,本公开实施例还提供了另一种直播信息展示方法,包括:
响应用户的搜索请求,获取与所述搜索请求匹配的直播间的直播预览信息和目标商品的商品信息;其中,所述目标商品是从所述直播间中的多个商品中选取出的,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
在搜索结果页展示所述直播间对应的直播卡片,在所述直播卡片中的第一区域展示所述直播预览信息,并在所述直播卡片的第二区域展示所述目标商品的商品信息。
一种可选的实施方式中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
一种可选的实施方式中,在所述搜索结果页展示的所述目标商品的商品信息包括:多个所述目标商品在至少一种属性类型下的区别信息。
一种可选的实施方式中,所述目标商品为所述直播间正在直播的商品;
所述在搜索结果页展示所述直播间对应的直播卡片之后,所述方法还包括:
响应针对所述直播预览信息或所述目标商品的商品信息的触发操作,自讲解所述目标商品的当前讲解位置开始,对所述直播间的直播内容进行全屏播放。
一种可选的实施方式中,所述目标商品为所述直播间已经直播过的商品;
所述在搜索结果页展示所述直播间对应的直播卡片之后,所述方法还包括:
响应针对所述直播预览信息的触发操作,自所述直播间的起始讲解位置或当前讲解位置开始,对所述直播间的直播内容进行全屏播放;或者,
响应针对所述目标商品的商品信息的触发操作,自讲解所述目标商品的历史讲解位置开始,对所述直播间的直播内容进行全屏播放。
第三方面,本公开实施例还提供一种直播信息展示装置,包括:
第一确定模块,用于接收用户端的搜索请求,确定与所述搜索请求匹配的直播间;
第二确定模块,用于在所述直播间中的商品数量为多个的情况下,从所述直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
发送模块,用于将所述直播间对应的直播预览信息和所述目标商品的商品信息发送给所述用户端,以使所述用户端在搜索结果页展示包含所述直播预览信息和所述目标商品的商品信息的直播卡片。
一种可选的实施方式中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
一种可选的实施方式中,所述第二确定模块,用于根据以下步骤确定在搜索结果页展示的所述目标商品的商品信息:
确定多个所述目标商品在至少一种属性类型下的区别信息;
将所述至少一种属性类型下的区别信息作为在所述搜索结果页展示的商品信息。
一种可选的实施方式中,所述第二确定模块,用于从所述直播间本场直播上架的多个第一商品中,选择与所述搜索请求之间的相关度满足第一预设条件的商品作为所述目标商品;以及,
从所述直播间在预设时间内各场次直播上架的第二商品中,选择与所述搜索请求之间的相关度满足第二预设条件的商品作为所述目标商品。
第四方面,本公开实施例还提供一种直播信息展示装置,包括:
获取模块,用于响应用户的搜索请求,获取与所述搜索请求匹配的直播间的直播预览信息和目标商品的商品信息;其中,所述目标商品是从所述直播间中的多个商品中选取出的,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
展示模块,用于在搜索结果页展示所述直播间对应的直播卡片,在所述直播卡片中的第一区域展示所述直播预览信息,并在所述直播卡片的第二区域展示所述目标商品的商品信息。
一种可选的实施方式中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
一种可选的实施方式中,在所述搜索结果页展示的所述目标商品的商品信息包括:多个所述目标商品在至少一种属性类型下的区别信息。
一种可选的实施方式中,所述目标商品为所述直播间正在直播的商品;
所述装置还包括播放模块,用于在搜索结果页展示所述直播间对应的直播卡片之后,响应针对所述直播预览信息或所述目标商品的商品信息的触发操作,自讲解所述目标商品的当前讲解位置开始,对所述直播间的直播内容进行全屏播放。
一种可选的实施方式中,所述目标商品为所述直播间已经直播过的商品;
所述装置还包括播放模块,用于在搜索结果页展示所述直播间对应的直播卡片之后,响应针对所述直播预览信息的触发操作,自所述直播间的起始讲解位置或当前讲解位置开始,对所述直播间的直播内容进行全屏播放;或者,
响应针对所述目标商品的商品信息的触发操作,自讲解所述目标商品的历史讲解位置开始,对所述直播间的直播内容进行全屏播放。
第五方面,本公开实施例还提供一种计算机设备,包括:处理器、存储器和总线,所述存储器存储有所述处理器可执行的机器可读指令,当计算机设备运行时,所述处理器与所述存储器之间通过总线通信,所述机器可读指令被所述处理器执行时执行上述第一方面,或第一方面中任一种可能的直播信息展示方法的步骤。
第六方面,本公开实施例还提供一种计算机可读存储介质,该计算机可读存储介质上存储有计算机程序,该计算机程序被处理器运行时执行上述第一方面,或第一方面中任一种可能的直播信息展示方法的步骤。
关于上述直播信息展示装置、计算机设备、及计算机可读存储介质的效果描述参见上述直播信息展示的方法的说明,这里不再赘述。
本公开实施例提供的直播信息展示方法、装置、计算机设备和存储介质,接收用户端的搜索请求,确定与搜索请求匹配的直播间;在直播间中的商品数量为多个的情况下,从直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,商品包括直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;将直播间对应的 直播预览信息和目标商品的商品信息发送给用户端,以使用户端在搜索结果页展示包含直播预览信息和目标商品的商品信息的直播卡片。
也即,本公开实施例在搜索到的直播间中包含多个商品的情况下,从直播间中的多个商品中选择出在直播卡片中展示的目标商品,通过进行商品筛选和有限地展示,能够给到用户有效的参考建议,让用户更好更快速地获取到意向结果。
为使本公开的上述目的、特征和优点能更明显易懂,下文特举较佳实施例,并配合所附附图,作详细说明如下。
附图说明
为了更清楚地说明本公开实施例的技术方案,下面将对实施例中所需要使用的附图作简单地介绍,此处的附图被并入说明书中并构成本说明书中的一部分,这些附图示出了符合本公开的实施例,并与说明书一起用于说明本公开的技术方案。应当理解,以下附图仅示出了本公开的某些实施例,因此不应被看作是对范围的限定,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他相关的附图。
图1为本公开实施例提供的一种直播信息展示方法的流程示意图;
图2为本公开实施例提供的另一种直播信息展示方法的流程示意图;
图3a为本公开实施例提供的搜索结果页中展示一个目标商品的展示示意图;
图3b为本公开实施例提供的搜索结果页中展示多个目标商品的展示示意图;
图4为本公开实施例提供的一种直播信息展示装置示意图;
图5为本公开实施例提供的另一种直播信息展示装置示意图;
图6为本公开实施例所提供的一种计算机设备的结构示意图。
具体实施方式
为使本公开实施例的目的、技术方案和优点更加清楚,下面将结合本公开实施例中附图,对本公开实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本公开一部分实施例,而不是全部的实施例。通常在此处描述和示出的本公开实施例的组件可以以各种不同的配置来布置和设计。因此,以下对本公开的实施例的详细描述并非旨在限制要求保护的本公开的范围,而是仅仅表示本公开的选定实施例。基于本公开的实施例,本领域技术人员在没有做出创造性劳动的前提下所获得的所有其他实施例,都属于本公开保护的范围。
另外,本公开实施例中的说明书和权利要求书及上述附图中的术语“第一”、“第二”等是用于区别类似的对象,而不必用于描述特定的顺序或先后次序。应该理解这样使用的数据在适当情况下可以互换,以便这里描述的实施例能够以除了在这里图示或描述的内容以外的顺序实施。
在本文中提及的“多个或者若干个”是指两个或两个以上。“和/或”,描述关联对象的关联关系,表示可以存在三种关系,例如,A和/或B,可以表示:单独存在A,同时存在A和B,单独存在B这三种情况。字符“/”一般表示前后关联对象是一种“或”的关系。
经研究发现,当用户发起搜索时,如果存在与用户搜索信息匹配的直播间,会在搜索 结果中展示直播间对应的直播卡片。
如果用户在发起搜索时主要需求是快速找到相关商品,那么在直播卡片中展示出的直播间中的商品较多的情况下,通常很难给到用户有效的参考建议,用户需要分别触发每个商品进入对应的商品详情页进行查看确认,导致获取到意向结果的效率较低。
基于上述直播间中多个商品下用户不能及时获取到有效的参考建议的问题,本公开提供了一种直播信息展示方法,在搜索到的直播间中包含多个商品的情况下,从直播间中的多个商品中选择出在直播卡片中展示的目标商品,通过进行商品筛选和有限地展示,能够给到用户有效的参考建议,让用户更好更快速地获取到意向结果。
应注意到:相似的标号和字母在下面的附图中表示类似项,因此,一旦某一项在一个附图中被定义,则在随后的附图中不需要对其进行进一步定义和解释。
为便于对本实施例进行理解,首先对本公开实施例所公开的一种直播信息展示方法进行详细介绍,本公开实施例所提供的直播信息展示方法的执行主体一般为具有一定计算能力的计算机设备,该计算机设备例如包括:终端设备或服务器或其它处理设备。在一些可能的实现方式中,该直播信息展示方法可以通过处理器调用存储器中存储的计算机可读指令的方式来实现。
本公开实施例提供了应用于服务端侧的一种直播信息展示方法,下面以执行主体为服务器为例对本公开实施例提供的直播信息展示方法做详细说明。
如图1所示,为本公开实施例提供的一种直播信息展示方法的流程图,本公开实施例的直播信息展示方法可以应用于综合搜索的场景,主要包括以下S101~S103:
S101:接收用户端的搜索请求,确定与搜索请求匹配的直播间。
本步骤中,搜索请求中可以携带有用户输入的搜索信息,例如,可以是在用户端的查询入口输入的搜索词、或查询语句、或查询语音等。其中,用户端可以包括但不仅限于:目标网页的网页端、应用客户端等。
在实施中,可以基于预先存储的各个直播间的直播内容与搜索信息之间的语义匹配结果,确定与搜索请求匹配的直播间。
示例性的,直播间内的直播内容可以包括标题、评论、商品描述信息、视频图像信息等。可以通过语义识别算法,分别判断标题、评论、商品描述信息、视频图像信息与搜索信息之间的语义相关度,将平均相关度或最大相关度作为语义匹配结果,确定与搜索请求匹配的直播间。
S102:在直播间中的商品数量为多个的情况下,从直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,商品包括直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品。
在直播间中的商品数量为多个的情况下,可以从直播间中的多个商品中选择满足搜索请求的一个目标商品或多个目标商品。
本场直播表示正在直播的场次的直播。预设时间内的各场次直播表示历史时段内的不同场次的直播,也即已经播过的不同场次的直播。每场直播上架的商品即为在直播过程中讲解的商品。每场直播间可以上架多个商品,每个商品分别对应各自的直播内容(即标题、商品描述信息、视频图像信息等)。
在一些实施例中,在选择的目标商品为一个的情况下,该目标商品可以是与搜索请求匹配的第一商品,或者是与搜索请求匹配的第二商品。在具体实施中,可以优先从直播间本场直播上架的多个第一商品中,选择与搜索请求之间的相关度满足一定条件(比如相关度最大、且大于一定阈值)的第一商品作为目标商品;在没有符合条件的第一商品的情况下,再从直播间在预设时间内各场次直播上架的第二商品中,选择与搜索请求之间的相关度满足一定条件(比如相关度最大、且大于一定阈值)的第二商品作为目标商品。
这里的相关度可以基于商品相关信息(比如商品描述信息)与搜索请求中的搜索信息之间的语义相关度、下述介绍的搭配程度等任何影响商品与搜索请求之间的匹配程度的信息来确定。
在另一些实施例中,在目标商品为多个的情况下,在直播卡片中展示多个目标商品。在直播卡片中展示的多个目标商品可以为与搜索请求匹配的商品;或者,多个目标商品中的部分商品与搜索请求匹配,且剩余部分商品为与部分商品组合搭配的商品。
这里,在一种实施方式中,多个目标商品可以都是与搜索请求匹配的商品。具体实施时,多个目标商品可以包括与搜索请求匹配的第一商品和与搜索请求匹配的第二商品。示例性的,可以优先从直播间本场直播上架的多个第一商品中选择与搜索请求匹配的第一商品作为目标商品,在选择的第一商品数量没有超过目标商品数量上限的情况下,可以再另外从直播间在预设时间内各场次直播上架的多个第二商品中选择与搜索请求匹配的第二商品作为目标商品。
在另一种实施方式中,多个目标商品中的部分商品可以与搜索请求匹配,且剩余部分商品为与上述部分商品组合搭配的商品。这里,与部分商品组合搭配的商品例如可以是与部分商品构成满足搭配条件的商品,比如构成洗护套装的商品、构成服装搭配的商品,或者,与部分商品构成满减活动的商品等。
示例性的,若部分商品为羽绒服,则与部分商品组合搭配的商品,也即剩余部分商品可以包括保暖内衣、防风外套等。再比如,若部分商品为口红,则与部分商品组合搭配的商品,也即剩余部分商品可以包括眼影盘、化妆品套盒等。
在实施中,可以从上述多个第一商品和多个第二商品中分别筛选出在直播卡片中展示的多个目标商品;具体地,可以从直播间本场直播上架的多个第一商品中,选择与搜索请求之间的相关度满足第一预设条件的商品作为目标商品;以及,从直播间在预设时间内各场次直播上架的第二商品中,选择与搜索请求之间的相关度满足第二预设条件的商品作为目标商品。
示例性的,若商品(即第一商品或第二商品)相关信息与搜索请求对应的搜索信息之间的相关度大于或等于预设相关度阈值,则可以将该商品作为目标商品;或者,将多个商品与搜索请求之间的相关度从大到小排序,将前预设个数的相关度对应的商品作为目标商品。
此时,上述相关度的计算可以考虑基于成套搭配结果的搭配程度。上述可以预先设置成套商品,同一品牌的成套商品的搭配程度大于不同品牌的成套商品的搭配程度;成套商品的搭配程度大于未构成成套商品的搭配程度。
示例性的,由于部分商品为与搜索请求直接匹配的目标商品,因此,可以从直播间本 场直播上架的多个第一商品中,选择与选择出的部分商品之间的搭配程度大于或等于第一预设搭配程度的商品作为目标商品中的剩余部分商品;以及,可以从直播间在预设时间内各场次直播上架的第二商品中,选择与选择出的部分商品之间的搭配程度大于或等于第二预设搭配程度的商品作为目标商品中的剩余部分商品;或者,确定多个第一商品或多个第二商品与部分商品之间的搭配程度,并按照搭配程度的大小排列顺序,可以将前预设个数的搭配程度对应的商品(即第一商品或第二商品)作为目标商品中的剩余部分商品。
其中,第一预设搭配程度和第二预设搭配程度可以基于实际场景和经验确定,本公开实施例不进行具体限定。
S103:将直播间对应的直播预览信息和目标商品的商品信息发送给用户端,以使用户端在搜索结果页展示包含直播预览信息和目标商品的商品信息的直播卡片。
本步骤中,直播预览信息可以包括直播间的动态视频、或者宣传海报图像等。商品信息可以包括商品名称、品牌、质地、型号、容量、大小、或尺寸等信息。
在一些实施例中,可以根据以下步骤确定在搜索结果页展示的目标商品的商品信息:确定多个目标商品在至少一种属性类型下的区别信息;可以将至少一种属性类型下的区别信息作为在搜索结果页展示的商品信息。
这里,属性类型,例如可以包括品类、品牌、质地、型号等。
多个目标商品在至少一种属性类型下的区别信息,比如,同一口红品牌下可以包含质地、色号等区别信息;再比如,同一口红色号下可以包含品牌、质地等区别信息。
在将直播间对应的直播预览信息和目标商品的商品信息发送给用户端之后,在用户端的搜索结果页展示直播卡片,在直播卡片的第一区域可以展示直播预览信息,在直播卡片的二区域可以展示目标商品的商品信息。
上述S101~S103,在搜索到的直播间中包含多个商品的情况下,从直播间中的多个商品中选择出在直播卡片中展示的目标商品,通过进行商品筛选和有限地展示,能够给到用户有效的参考建议,让用户更好更快速地获取到意向结果。
基于同一发明构思,本公开实施例中还提供了应用于用户端侧的一种直播信息展示方法,下面以执行主体为用户端侧的终端设备为例对本公开实施例提供的直播信息展示方法做详细说明。
如图2所示,为本公开实施例提供的另一种直播信息展示方法的流程图,本公开实施例的直播信息展示方法应用于综合搜索信息的场景,主要包括以下S201~S202:
S201:响应用户的搜索请求,获取与搜索请求匹配的直播间的直播预览信息和目标商品的商品信息;其中,目标商品为从直播间中的多个商品中选取出的目标商品,商品包括直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品。
本步骤中,搜索请求可以是基于用户自身搜索意图在前端页面,例如网页或者提供各种信息的应用(Application,APP)页面,所发起的试图获取信息搜索结果的请求。
前端页面中可以设置有搜索框,可以基于搜索框中的搜索信息发起综合搜索的请求。
这里,获取到的与搜索请求匹配的直播间的直播预览信息和目标商品的商品信息,也即上述实施例中服务端向用户端所发送的与搜索请求匹配的直播间的直播预览信息和目标商品的商品信息。
其中,匹配规则可以参见上述服务端侧的具体实施过程,重复部分在此不再赘述。
由于目标商品为从直播间中的多个商品中选取出的目标商品,因此,与搜索情况匹配的目标商品可能为一个或多个。
S202:在搜索结果页展示直播间对应的直播卡片,在直播卡片中的第一区域展示直播预览信息,并在直播卡片的第二区域展示目标商品的商品信息。
在目标商品为一个的情况下,参见图3a所示,其为搜索结果页中展示一个目标商品的展示示意图,包括搜索框31,直播卡片32;搜索框中展示有搜索信息;直播卡片32中包括第一区域321和第二区域322;其中,第一区域321展示有直播预览信息,例如商品讲解过程中的直播视频,直播间访问量等;第二区域322展示有目标商品的商品信息,例如商品图片,品牌信息,购买价格等。
在目标商品为多个的情况下,多个目标商品可以为与搜索请求匹配的商品;或者,多个目标商品中的部分商品可以与搜索请求匹配,且剩余部分商品可以为与部分商品组合搭配的商品。
也即,在上述的一种实施方式中,在直播卡片中展示的多个目标商品可以都是与搜索请求匹配的商品。其中,可以包括从直播间本场直播上架的多个第一商品中选择与搜索请求匹配的第一商品作为目标商品,这里,与搜索请求匹配的第一商品可以是与搜索请求之间的相关度满足第一预设条件的商品;在选择的第一商品数量没有超过目标商品数量上限的情况下,可以再另外从直播间在预设时间内各场次直播上架的多个第二商品中选择与搜索请求匹配的第二商品作为目标商品,这里,与搜索请求匹配的第二商品可以是与搜索请求之间的相关度满足第二预设条件的商品。在另一种实施方式中,在直播卡片中展示的多个目标商品中的部分商品可以与搜索请求匹配,且剩余部分商品可以构成与上述部分商品组合搭配的商品;这里,与部分商品组合搭配的商品例如可以是与部分商品满足一定搭配条件的商品,比如构成洗护套装的商品、构成服装搭配的商品,或者,与部分商品构成满减活动的商品等。示例性的,若部分商品为羽绒服,则与部分商品组合搭配的商品,也即剩余部分商品可以包括保暖内衣、防风外套等。再比如,若部分商品为口红,则与部分商品组合搭配的商品,也即剩余部分商品可以包括眼影盘、化妆品套盒等。
参见图3b所示,其为搜索结果页中展示多个目标商品的展示示意图,其中,第二区域322展示有多个目标商品的商品信息,目标商品的商品信息可以包括多个目标商品在至少一种属性类型下的区别信息。
这里,商品的属性类型,例如可以包括品类、品牌、质地、型号等。对于多个目标商品,可以重点展示这多个目标商品在一种或多种属性类型下的区别信息,从而方便用户进行多个目标商品间的对比选择。比如,在展示的为同一品类的不同品牌的目标商品的情况下,可以在商品信息中重点体现这多个目标商品的品牌、质地、型号等,再比如,在展示的为同一品类的同一品牌的目标商品的情况下,可以在商品信息中重点体现这多个目标商品的质地、型号等。示例性的,多个目标商品为不同品牌的口红,则这多个口红的商品信息可以包括品牌信息、色号信息等。
在一些实施例中,在搜索结果页展示直播间对应的直播卡片之后,若目标商品为直播间正在直播的商品,则不管用户触发的是直播预览内容还是目标商品的商品信息,都可以 从直播内容的当前讲解位置处开始播放,既能满足对直播间的兴趣需求,也能满足对目标商品的兴趣需求。也即,在响应针对直播预览信息或目标商品的商品信息的触发操作时,可以自讲解目标商品的当前讲解位置开始,对直播间的直播内容进行全屏播放。其中,当前讲解位置可以指当前时间对应的直播内容的播放位置。
或者,在另一种实施方式下,在响应针对直播预览信息或目标商品的商品信息的触发操作时,也可以自当前直播间讲解目标商品的起始讲解位置开始,对直播间的直播内容进行全屏播放,也即回放已经播过的针对目标商品的部分直播讲解内容。其中,起始讲解位置可以指当前直播内容中开始讲解目标商品的时间对应的直播内容的播放位置。
在另一些实施例中,在搜索结果页展示直播间对应的直播卡片之后,若目标商品为直播间已经直播过的商品,则针对直播卡片中的直播预览信息和商品信息,可以有触发后不同的播放效果。
针对直播预览信息,如果用户触发该直播预览信息,可以认为用户主要是对直播间感兴趣,此时,响应针对直播预览信息的触发操作,可以自直播间的起始讲解位置或当前讲解位置开始,对直播间的直播内容进行全屏播放。
示例性的,在直播结束的情况下,响应针对直播预览信息的触发操作,可以自直播间的起始讲解位置开始,对直播间的直播内容进行全屏回放。在直播未结束的情况下,响应针对直播预览信息的触发操作,可以自当前讲解位置开始,对直播间的直播内容进行全屏播放。
另外针对目标商品的商品信息,如果用户触发该商品信息,则可以认为用户主要对该目标商品感兴趣,此时,在响应针对目标商品的商品信息的触发操作时,可以自讲解目标商品的历史讲解位置开始,对直播间的直播内容进行全屏播放,也即回放针对目标商品的历史直播讲解内容。
上述S201~S202中,在搜索到的直播间中包含多个商品的情况下,从直播间中的多个商品中选择出在直播卡片中展示的目标商品,该目标商品大概率满足用户搜索的相关需求,通过进行商品筛选和有限地展示,例如通过目标商品对应的直播预览信息和目标商品的商品信息,能够给到用户有效的参考建议,让用户更好更快速地获取到意向结果,进而能够提高用户的目标达成率。
本领域技术人员可以理解,在具体实施方式的上述方法中,各步骤的撰写顺序并不意味着严格的执行顺序而对实施过程构成任何限定,各步骤的具体执行顺序应当以其功能和可能的内在逻辑确定。
基于同一发明构思,本公开实施例中还提供了与上述应用于服务端侧的直播信息展示方法对应的直播信息展示装置,由于该直播信息展示装置解决问题的原理对应执行主体的上述直播信息展示方法相似,因此装置的实施可以参见方法的实施,重复之处不再赘述。
如图4所示,为本公开实施例提供的一种直播信息展示装置示意图,所述装置包括:第一确定模块401、第二确定模块402和发送模块403;其中,
第一确定模块401,用于接收用户端的搜索请求,确定与所述搜索请求匹配的直播间;
第二确定模块402,用于在所述直播间中的商品数量为多个的情况下,从所述直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,所述商品包括所述直播 间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
发送模块403,用于将所述直播间对应的直播预览信息和所述目标商品的商品信息发送给所述用户端,以使所述用户端在搜索结果页展示包含所述直播预览信息和所述目标商品的商品信息的直播卡片。
一种可选的实施方式中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
一种可选的实施方式中,所述第二确定模块402,用于根据以下步骤确定在搜索结果页展示的所述目标商品的商品信息:
确定多个所述目标商品在至少一种属性类型下的区别信息;
将所述至少一种属性类型下的区别信息作为在所述搜索结果页展示的商品信息。
一种可选的实施方式中,所述第二确定模块402,用于从所述直播间本场直播上架的多个第一商品中,选择与所述搜索请求之间的相关度满足第一预设条件的商品作为所述目标商品;以及,
从所述直播间在预设时间内各场次直播上架的第二商品中,选择与所述搜索请求之间的相关度满足第二预设条件的商品作为所述目标商品。
基于同一发明构思,本公开实施例中还提供了与上述应用于用户端侧的直播信息展示方法对应的直播信息展示装置,由于该直播信息展示装置解决问题的原理对应执行主体的上述直播信息展示方法相似,因此装置的实施可以参见方法的实施,重复之处不再赘述。
如图5所示,为本公开实施例提供的一种直播信息展示装置示意图,,所述装置包括:获取模块501和展示模块502;其中,
获取模块501,用于响应用户的搜索请求,获取与所述搜索请求匹配的直播间的直播预览信息和目标商品的商品信息;其中,所述目标商品是从所述直播间中的多个商品中选取出的,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
展示模块502,用于在搜索结果页展示所述直播间对应的直播卡片,在所述直播卡片中的第一区域展示所述直播预览信息,并在所述直播卡片的第二区域展示所述目标商品的商品信息。
一种可选的实施方式中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
一种可选的实施方式中,在所述搜索结果页展示的所述目标商品的商品信息包括:多个所述目标商品在至少一种属性类型下的区别信息。
一种可选的实施方式中,所述目标商品为所述直播间正在直播的商品;
所述装置还包括播放模块503,用于在搜索结果页展示所述直播间对应的直播卡片之后,响应针对所述直播预览信息或所述目标商品的商品信息的触发操作,自讲解所述目标商品的当前讲解位置开始,对所述直播间的直播内容进行全屏播放。
一种可选的实施方式中,所述目标商品为所述直播间已经直播过的商品;
所述装置还包括播放模块503,用于在搜索结果页展示所述直播间对应的直播卡片之后,响应针对所述直播预览信息的触发操作,自所述直播间的起始讲解位置或当前讲解位置开始,对所述直播间的直播内容进行全屏播放;或者,
响应针对所述目标商品的商品信息的触发操作,自讲解所述目标商品的历史讲解位置开始,对所述直播间的直播内容进行全屏播放。
关于装置中的各模块的处理流程、以及各模块之间的交互流程的描述可以参照上述方法实施例中的相关说明,这里不再详述。
基于同一技术构思,本申请实施例还提供了一种计算机设备。参照图6所示,为本申请实施例提供的计算机设备的结构示意图,包括:
处理器61、存储器62和总线63。其中,存储器62存储有处理器61可执行的机器可读指令,处理器61用于执行存储器62中存储的机器可读指令,所述机器可读指令被处理器61执行时,处理器61执行下述步骤:S101:接收用户端的搜索请求,确定与搜索请求匹配的直播间;S102:在直播间中的商品数量为多个的情况下,从直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,商品包括直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;S103:将直播间对应的直播预览信息和目标商品的商品信息发送给用户端,以使用户端在搜索结果页展示包含直播预览信息和目标商品的商品信息的直播卡片。
或者,处理器61执行下述步骤:S201:响应用户的搜索请求,获取与搜索请求匹配的直播间的直播预览信息和目标商品的商品信息;其中,目标商品为从直播间中的多个商品中选取出的目标商品,商品包括直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;S202:在搜索结果页展示直播间对应的直播卡片,在直播卡片中的第一区域展示直播预览信息,并在直播卡片的第二区域展示目标商品的商品信息。
上述存储器62包括内存621和外部存储器622;这里的内存621也称内存储器,用于暂时存放处理器61中的运算数据,以及与硬盘等外部存储器622交换的数据,处理器61通过内存621与外部存储器622进行数据交换,当计算机设备运行时,处理器61与存储器62之间通过总线63通信,使得处理器61在执行上述方法实施例中所提及的执行指令。
本公开实施例还提供一种计算机可读存储介质,该计算机可读存储介质上存储有计算机程序,该计算机程序被处理器运行时执行上述方法实施例中所述的直播信息展示方法的步骤。其中,该存储介质可以是易失性或非易失的计算机可读取存储介质。
本公开实施例还提供一种计算机程序产品,该计算机程序产品承载有程序代码,所述程序代码包括的指令可用于执行上述直播信息展示方法实施例中所述的直播信息展示方法的步骤,具体可参见上述方法实施例,在此不再赘述。
其中,上述计算机程序产品可以具体通过硬件、软件或其结合的方式实现。在一个可选实施例中,所述计算机程序产品具体体现为计算机存储介质,在另一个可选实施例中,计算机程序产品具体体现为软件产品,例如软件开发包(Software Development Kit,SDK)等等。
所属领域的技术人员可以清楚地了解到,为描述的方便和简洁,上述描述的系统和装置的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。在本公开所 提供的几个实施例中,应该理解到,所揭露的系统、装置和方法,可以通过其它的方式实现。以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式,又例如,多个单元或组件可以结合或者可以集成到另一个系统,或一些特征可以忽略,或不执行。另一点,所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些通信接口,装置或单元的间接耦合或通信连接,可以是电性,机械或其它的形式。
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。
另外,在本公开各个实施例中的各功能单元可以集成在一个处理单元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。
所述功能如果以软件功能单元的形式实现并作为独立的产品销售或使用时,可以存储在一个处理器可执行的非易失的计算机可读取存储介质中。基于这样的理解,本公开的技术方案本质上或者说对现有技术做出贡献的部分或者该技术方案的部分可以以软件产品的形式体现出来,该计算机软件产品存储在一个存储介质中,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行本公开各个实施例所述方法的全部或部分步骤。而前述的存储介质包括:U盘、移动硬盘、只读存储器(Read-Only Memory,ROM)、随机存取存储器(Random Access Memory,RAM)、磁碟或者光盘等各种可以存储程序代码的介质。
最后应说明的是:以上所述实施例,仅为本公开的具体实施方式,用以说明本公开的技术方案,而非对其限制,本公开的保护范围并不局限于此,尽管参照前述实施例对本公开进行了详细的说明,本领域的普通技术人员应当理解:任何熟悉本技术领域的技术人员在本公开揭露的技术范围内,其依然可以对前述实施例所记载的技术方案进行修改或可轻易想到变化,或者对其中部分技术特征进行等同替换;而这些修改、变化或者替换,并不使相应技术方案的本质脱离本公开实施例技术方案的精神和范围,都应涵盖在本公开的保护范围之内。因此,本公开的保护范围应所述以权利要求的保护范围为准。

Claims (14)

  1. 一种直播信息展示方法,所述方法包括:
    接收用户端的搜索请求,确定与所述搜索请求匹配的直播间;
    在所述直播间中的商品数量为多个的情况下,从所述直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
    将所述直播间对应的直播预览信息和所述目标商品的商品信息发送给所述用户端,以使所述用户端在搜索结果页展示包含所述直播预览信息和所述目标商品的商品信息的直播卡片。
  2. 根据权利要求1所述的方法,其中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
  3. 根据权利要求1或2所述的方法,其中,在搜索结果页展示的所述目标商品的商品信息的确定过程,包括:
    确定多个所述目标商品在至少一种属性类型下的区别信息;
    将所述至少一种属性类型下的区别信息作为在所述搜索结果页展示的商品信息。
  4. 根据权利要求1所述的方法,其中,所述从所述直播间中的多个商品中,确定用于在直播卡片中展示的目标商品,包括:
    从所述直播间本场直播上架的多个第一商品中,选择与所述搜索请求之间的相关度满足第一预设条件的商品作为所述目标商品;以及,
    从所述直播间在预设时间内各场次直播上架的第二商品中,选择与所述搜索请求之间的相关度满足第二预设条件的商品作为所述目标商品。
  5. 一种直播信息展示方法,所述方法包括:
    响应用户的搜索请求,获取与所述搜索请求匹配的直播间的直播预览信息和目标商品的商品信息;其中,所述目标商品是从所述直播间中的多个商品中选取出的,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
    在搜索结果页展示所述直播间对应的直播卡片,在所述直播卡片中的第一区域展示所述直播预览信息,并在所述直播卡片的第二区域展示所述目标商品的商品信息。
  6. 根据权利要求5所述的方法,其中,所述目标商品包括多个;多个所述目标商品为与所述搜索请求匹配的商品;或者,多个所述目标商品中的部分商品与所述搜索请求匹配,且剩余部分商品为与所述部分商品组合搭配的商品。
  7. 根据权利要求5所述的方法,其中,在所述搜索结果页展示的所述目标商品的商品信息包括:多个所述目标商品在至少一种属性类型下的区别信息。
  8. 根据权利要求5所述的方法,其中,所述目标商品为所述直播间正在直播的商品;
    所述在搜索结果页展示所述直播间对应的直播卡片之后,所述方法还包括:
    响应针对所述直播预览信息或所述目标商品的商品信息的触发操作,自讲解所述目标商品的当前讲解位置开始,对所述直播间的直播内容进行全屏播放。
  9. 根据权利要求5所述的方法,其中,所述目标商品为所述直播间已经直播过的商品;
    所述在搜索结果页展示所述直播间对应的直播卡片之后,所述方法还包括:
    响应针对所述直播预览信息的触发操作,自所述直播间的起始讲解位置或当前讲解位置开始,对所述直播间的直播内容进行全屏播放;或者,
    响应针对所述目标商品的商品信息的触发操作,自讲解所述目标商品的历史讲解位置开始,对所述直播间的直播内容进行全屏播放。
  10. 一种直播信息展示装置,包括:
    第一确定模块,用于接收用户端的搜索请求,确定与所述搜索请求匹配的直播间;
    第二确定模块,用于在所述直播间中的商品数量为多个的情况下,从所述直播间中的多个商品中,确定用于在直播卡片中展示的目标商品;其中,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
    发送模块,用于将所述直播间对应的直播预览信息和所述目标商品的商品信息发送给所述用户端,以使所述用户端在搜索结果页展示包含所述直播预览信息和所述目标商品的商品信息的直播卡片。
  11. 一种直播信息展示装置,包括:
    获取模块,用于响应用户的搜索请求,获取与所述搜索请求匹配的直播间的直播预览信息和目标商品的商品信息;其中,所述目标商品是从所述直播间中的多个商品中选取出的,所述商品包括所述直播间本场直播上架的第一商品,以及预设时间内各场次直播上架的第二商品;
    展示模块,用于在搜索结果页展示所述直播间对应的直播卡片,在所述直播卡片中的第一区域展示所述直播预览信息,并在所述直播卡片的第二区域展示所述目标商品的商品信息。
  12. 一种计算机设备,包括:处理器、存储器和总线,所述存储器存储有所述处理器可执行的机器可读指令,当计算机设备运行时,所述处理器与所述存储器之间通过总线通信,所述机器可读指令被所述处理器执行时执行如权利要求1至9任一项所述的直播信息展示方法的步骤。
  13. 一种计算机可读存储介质,该计算机可读存储介质上存储有计算机程序,该计算机程序被处理器运行时执行如权利要求1至9任一项所述的直播信息展示方法的步骤。
  14. 一种计算机程序产品,该计算机程序产品承载有程序代码,所述程序代码包括的指令可用于执行如权利要求1至9任一项所述的直播信息展示方法的步骤。
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