WO2023126688A1

WO2023126688A1 - System and method for providing digital advertisements to an electric vehicle charging station

Info

Publication number: WO2023126688A1
Application number: PCT/IB2022/051229
Authority: WO
Inventors: Harish Kumar
Original assignee: Harish Kumar
Priority date: 2021-12-29
Filing date: 2022-02-11
Publication date: 2023-07-06

Abstract

A system (100) for providing digital advertisements to an electric vehicle charging station is disclosed. A user details receiving module (110) receives one or more advertisement details from a registered user. An advertisement data collection module (120) receives advertisement data corresponding to a user identity of the registered user, fetches the advertisement data stored in an advertisement database for publication of the advertisement data. An advertisement publishing module (130) identifies availability of charging station within an area of interest of the registered user, enables the registered user to select at least one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station, enables display of the advertisement data on a predefined area of the display interface. An advertisement feedback generation module (140) enables the registered user to provide feedback corresponding to the advertisement data. An advertisement diagnosis module (150) diagnoses one or more errors encountered in an event of publishing the advertisement data.

Description

SYSTEM AND METHOD FOR PROVIDING DIGITAL ADVERTISEMENTS

TO AN ELECTRIC VEHICLE CHARGING STATION

EARLIEST PRIORITY DATE

This Application claims priority from a Complete patent application filed in India having Patent Application No. 202141061538, filed on December 29, 2021, and titled “SYSTEM AND METHOD FOR PROVIDING DIGITAL ADVERTISEMENTS TO AN ELECTRIC VEHICLE CHARGING STATION”.

BACKGROUND

Embodiments of the present disclosure relate to an electric vehicle charging station and more particularly to a system and a method for providing digital advertisements to an electric vehicle charging station.

Consumer demand for electric vehicles such as electric battery powered vehicles or hybrid vehicles is increasing day by day. The electric vehicles need to be charged, and charging stations are costly to install and maintain. To incentivize the use of electric vehicles, charging services in public locations may be provided free-of-charge. Instead of charging drivers of electric vehicles to use the charging stations, revenue may be generated via advertisements displayed on the charging stations. There exists a need for a streamlined process for selecting and providing advertisements to charging stations for electric vehicles. As a result, various systems have been developed to utilise the electric vehicle for one or more purposes.

Conventionally the system available for the advertisement includes describing advertising data published over a network using an electric vehicle charging station (EVCS) system with integrated display which must be operated only through advertising operators. However, such a conventional system requires manual intervention or dependency for publishing the advertisement on the display interface. Also, such a conventional system earlier needs to be connected with power grids for charging of the electric vehicles and further displaying advertisements upon getting charged. Connecting to the power grid for charging the electric vehicle is a hectic process as it needs to be searched within proximity to the user. Also, it leads to wastage of time and further discourages several users to use the electric vehicle for daily use.

Hence, there is a need for an improved system and a method for providing digital advertisements to an electric vehicle charging station in order to address the aforementioned issues.

BRIEF DESCRIPTION

In accordance with an embodiment of the present disclosure, a system for providing digital advertisements to an electric vehicle charging station is disclosed. The system includes an electric vehicle charging station control subsystem hosted on a server, wherein the electric vehicle charging station control subsystem is configured modules to execute on a network to control bidirectional communications among a plurality of modules. The electric vehicle charging station control subsystem includes a user details receiving module to register a user by receiving one or more user details. The user details receiving module is also configured to receive one or more advertisement details from a registered user upon registration through a user interface. The electric vehicle charging control subsystem also includes an advertisement data collection module configured to receive advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received. The advertisement data collection module is also configured to store the advertisement data received from the registered user in an advertisement database. The advertisement data collection module is also configured to fetch the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received. The electric vehicle charging station control subsystem also includes an advertisement publishing module configured to identify an availability of a charging station within an area of interest of the registered user based on the advertisement details received. The advertisement publishing module is also configured to enable the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option comprises an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option. The advertisement publishing module is also configured to determine a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected. The advertisement publishing module is also configured to enable display of the advertisement data on a predefined area of the display interface based on the timing information determined. The electric vehicle charging control subsystem also includes an advertisement feedback generation module configured to enable the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface. The advertisement feedback generation module is also configured to control a frequency of displaying the advertisement data on the display interface based on the feedback provided. The electric vehicle control subsystem also includes an advertisement diagnosis module configured to diagnose one or more errors encountered in an event of publishing the advertisement data on the display interface.

In accordance with another embodiment of the present disclosure, a method for providing digital advertisements to an electric vehicle charging station is disclosed. The method includes registering, a user by receiving one or more user details using a user details receiving module, wherein the user may include an electric vehicle user and a non-electric vehicle user. The method also includes receiving, by the user details receiving module of an electric vehicle charging station control subsystem, one or more advertisement details from a registered user upon registration through a user interface. The method also includes receiving, by an advertisement data collection module of the electric vehicle charging station control subsystem, advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received. The method also includes storing, by the advertisement data collection module of the electric vehicle charging station control subsystem, the advertisement data received from the registered user in an advertisement database. The method also includes fetching, by the advertisement data collection module of the electric vehicle charging station control subsystem, the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received. The method also includes identifying, by an advertisement publishing module of the electric vehicle charging station control subsystem, an availability of a charging station within an area of interest of the registered user based on the advertisement details received. The method also includes enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option comprises an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option. The method also includes determining, by the advertisement publishing module of the electric vehicle charging station control subsystem, a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected. The method also includes enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, display of the advertisement data on a predefined area of the display interface based on the timing information determined. The method also includes enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface. The method also includes controlling, by the advertisement publishing module of the electric vehicle charging station control subsystem, a frequency of displaying the advertisement data on the display interface based on the feedback provided. The method also includes diagnosing, by an advertisement diagnosis module of the electric vehicle charging station control subsystem, one or more errors encountered in an event of publishing the advertisement data on the display interface.

To further clarify the advantages and features of the present disclosure, a more particular description of the disclosure will follow by reference to specific embodiments thereof, which are illustrated in the appended figures. It is to be appreciated that these figures depict only typical embodiments of the disclosure and are therefore not to be considered limiting in scope. The disclosure will be described and explained with additional specificity and detail with the appended figures. BRIEF DESCRIPTION OF THE DRAWINGS

The disclosure will be described and explained with additional specificity and detail with the accompanying figures in which:

FIG. 1 is a block diagram of a system for providing digital advertisements to an electric vehicle charging station in accordance with an embodiment of the present disclosure;

FIG. 2 is a schematic representation of an exemplary embodiment of a system for providing digital advertisements to an electric vehicle charging station of FIG. 1 in accordance with an embodiment of the present disclosure;

FIG. 3 is a block diagram of a computer or a server in accordance with an embodiment of the present disclosure; and

FIG. 4 (a) and FIG. 4 (b) is a flow chart representing the steps involved in a method for providing digital advertisements to an electric vehicle charging station in accordance with an embodiment of the present disclosure.

Further, those skilled in the art will appreciate that elements in the figures are illustrated for simplicity and may not have necessarily been drawn to scale. Furthermore, in terms of the construction of the device, one or more components of the device may have been represented in the figures by conventional symbols, and the figures may show only those specific details that are pertinent to understanding the embodiments of the present disclosure so as not to obscure the figures with details that will be readily apparent to those skilled in the art having the benefit of the description herein.

DETAIEED DESCRIPTION

For the purpose of promoting an understanding of the principles of the disclosure, reference will now be made to the embodiment illustrated in the figures and specific language will be used to describe them. It will nevertheless be understood that no limitation of the scope of the disclosure is thereby intended. Such alterations and further modifications in the illustrated system, and such further applications of the principles of the disclosure as would normally occur to those skilled in the art are to be construed as being within the scope of the present disclosure. The terms "comprises", "comprising", or any other variations thereof, are intended to cover a non-exclusive inclusion, such that a process or method that comprises a list of steps does not include only those steps but may include other steps not expressly listed or inherent to such a process or method. Similarly, one or more devices or sub-systems or elements or structures or components preceded by "comprises... a" does not, without more constraints, preclude the existence of other devices, sub-systems, elements, structures, components, additional devices, additional sub-systems, additional elements, additional structures or additional components. Appearances of the phrase "in an embodiment", "in another embodiment" and similar language throughout this specification may, but not necessarily do, all refer to the same embodiment.

Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the art to which this disclosure belongs. The system, methods, and examples provided herein are only illustrative and not intended to be limiting.

In the following specification and the claims, reference will be made to a number of terms, which shall be defined to have the following meanings. The singular forms “a”, “an”, and “the” include plural references unless the context clearly dictates otherwise.

Embodiments of the present disclosure relate to a system and a method for providing digital advertisements to an electric vehicle charging station. The system includes an electric vehicle charging station control subsystem hosted on a server, wherein the electric vehicle charging station control subsystem is configured modules to execute on a network to control bidirectional communications among a plurality of modules. The electric vehicle charging station control subsystem includes a user details receiving module to register a user by receiving one or more user details, wherein the user may include an electric vehicle user or a non-electric vehicle user. The user details receiving module is also configured to receive one or more advertisement details from a registered user associated with the electric vehicle upon registration through a user interface. The electric vehicle charging control subsystem also includes an advertisement data collection module configured to receive advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received. The advertisement data collection module is also configured to store the advertisement data received from the registered user in an advertisement database. The advertisement data collection module is also configured to fetch the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received. The electric vehicle charging station control subsystem also includes an advertisement publishing module configured to identify an availability of a charging station within an area of interest of the registered user based on the advertisement details received. The advertisement publishing module is also configured to enable the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option comprises an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option. The advertisement publishing module is also configured to determine a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected. The advertisement publishing module is also configured to enable display of the advertisement data on a predefined area of the display interface based on the timing information determined. The electric vehicle charging control subsystem also includes an advertisement feedback generation module configured to enable the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface. The advertisement feedback generation module is also configured to control a frequency of displaying the advertisement data on the display interface based on the feedback provided. The electric vehicle control subsystem also includes an advertisement diagnosis module configured to diagnose one or more errors encountered in an event of publishing the advertisement data on the display interface.

FIG. 1 is a block diagram of a system (100) for providing digital advertisements to an electric vehicle charging station in accordance with an embodiment of the present disclosure. The system (100) includes an electric vehicle charging station control subsystem (105) hosted on a server (108). In one embodiment, the server (108) may include a cloud server. In another embodiment, the server (108) may include a local server. The electric vehicle charging station control subsystem (105) is configured to execute on a network (not shown in FIG. 1) to control bidirectional communications among a plurality of modules. In one embodiment, the network may include a wired network such as local area network (LAN). In another embodiment, the network may include a wireless network such as Wi-Fi, Bluetooth, Zigbee, near field communication (NFC), infra-red communication (RFID) or the like.

The electric vehicle charging station control subsystem (105) includes a user details receiving module (110) to register a user by receiving one or more user details, wherein the user may include an electric vehicle user or a non-electric vehicle user. In one embodiment, the one or more user details may include at least one of name of a user, contact details of a user, number of an electric vehicle associated with a user, model name of an electric vehicle associated with a user, or a combination thereof. In such embodiment, the one or more user details are received via a wired interface or a wireless communication interface. In case of the non- electric vehicle user, the one or more user details are received through web application, mobile application or electric vehicle charging station (EVCS) user interface.

The user details receiving module (110) is also configured to receive one or more advertisement details and one or more electric vehicles associated with the registered user from a corresponding user account, wherein the one or more advertisement details are fetched from captured images of an image acquisition device mounted on the electric vehicle. In one embodiment, the one or more electric vehicles details may include recorded images of locations travelled by the registered user via the electric vehicle. The user details receiving module (110) is also configured to receive the one or more advertisement details from the registered user upon registration through a user interface.

The electric vehicle charging station control (EVCS) subsystem (105) also includes an advertisement data collection module (120) configured to receive advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received. In one embodiment, the one or more advertisement details may include at least one of preference of advertisements, area of interest for advertisements, preference of one or more electric vehicle charging stations or a combination thereof. In a specific embodiment, the one or more communication interfaces may include a wired communication interface comprising at least one of a universal serial bus (USB) cable, a pen drive, an ethernet cable or a combination thereof. The USB Pen drive, mobile USB cable transfers from data file from a user device such as a laptop, a mobile phone, a desktop and the like to the EVCS subsystem. The registered user connects to one of these peripherals manually, accesses the EVCS to upload the advertisement data file according to User Id. The one or more communication interfaces send the data file to server and store it in a database server for future reference. The server set of instructions running on the server picks the advertisement data from the database and sends it to EVCS subsystem. Further, such received advertisement data is displayed on the display interface of the electric vehicle.

In another embodiment, the one or more communication interfaces may include a wireless communication interface comprising a wireless fidelity (Wi-Fi) network, a Bluetooth technology, a near field communication technology or a combination thereof. The wireless communication interface accessed through the user device associated with the registered user, enables establishing connection with remote or local server and access the server to upload the advertisement data file according to the user id created during a user account.

The advertisement data collection module (120) is also configured to store the advertisement data received from the registered user in an advertisement database. The advertisement data collection module (120) is also configured to fetch the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received. In one embodiment, the advertisement data may include at least one of a still image, an audio clip, a video clip, a motion picture or a combination thereof.

The electric vehicle charging station control subsystem (105) also includes an advertisement publishing module (130) configured to identify an availability of a charging station within an area of interest of the registered user based on the advertisement details received. The advertisement publishing module (130) is also configured to enable the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option includes an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option.

The advertisement publishing module (130) is also configured to determine a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected. In some embodiment, the timing information may include at least one of duration of each advertisement, time taken by already running advertisements, availability of time frame for each advertisement, starting time of an advertisement, ending time of an advertisement or a combination thereof. The advertisement publishing module (130) is also configured to enable display of the advertisement data on a predefined area of the display interface based on the timing information determined. In a specific embodiment, the predefined area may include, but not limited to, a center position of the display interface where the advertisement data has to be displayed, a corner position of the display interface and the like. The advertisement publishing module (130) is also configured to provide preview option to the registered user, where the registered user can view the advertisement before submitting and may edit in case of modification required. The preview of running the advertisement is provided on user interface of the actual EVCS or displaying it on the electronic device associated with the registered user. Also, the advertisement is displayed and run at the electric vehicle charging station for the registered user for 24*7 hours.

In a specific embodiment, the advertisement publishing module (130) is configured to provide a multimedia container for enabling the registered user to choose an individual image or a video of corresponding advertisement data for displaying and provide details on text information about the advertisement data. In one embodiment, the advertisement publishing module is also configured to display the advertisement data for a viewer based on a restriction request, history and a request for new advertisement received from a registered profile associated with the registered user. The registered user may restrict few of advertisements or request new advertisements either through mobile application or through the display interface during the charging. The advertisement publishing module further sends notification to the registered user about the new advertisement. In another embodiment, the advertisement publishing module (130) is also configured to provide a gaming option to the registered user in an event of charging the electric vehicle. While the electric vehicle is being charged at the EVCS, the registered user may select an option for "Games". As soon as the registered user selects Games option, multiple gaming option is displayed on the display interface. The registered user may select single user game as a single person or multiuser game as two or more persons, over a network game. While the registered user plays game on the EVCS and as score reach to the certain milestone or pass some levels, few advertisements will be displayed on the display interface. While the registered user is playing Games on the EVCS, part of the display interface is allocated for displaying gaming and part of display interface is used for advertisement.

The electric vehicle charging station control subsystem (105) also includes an advertisement feedback generation module (140) configured to enable the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface. The advertisement feedback generation module (140) is also configured to control a frequency of displaying the advertisement data on the display interface based on the feedback provided. In one embodiment, the feedback may include a positive feedback representative of liking the advertisement, a negative feedback representative of disliking the advertisement or a comment.

The electric vehicle charging station control subsystem (105) also includes an advertisement diagnosis module (150) configured to diagnose one or more errors encountered in an event of publishing the advertisement data on the display interface. In a particular embodiment, the one or more errors may include at least one of one or more hardware communication errors, one or more temperature errors, one or more device errors, one or more charging errors or a combination thereof. The advertisement diagnosis module monitors health of the EVCS. EVCS diagnosis helps to identify different levels of the one or more temperature errors, the one or more communication errors and the one or more hardware errors. The diagnosis helps the registered user get to know particular region of EVCS which is not working and can't be used for displaying advertisement data for a while. Detection of problems in the EV charging upon diagnosis is notified to the registered user, thereby alerts the registered user. In a specific embodiment, the electric vehicle charging station control subsystem (105) comprising an advertisement tracking module (160) configured to track a plurality of parameters associated with the advertisement data displayed on the display interface, wherein the plurality of parameters comprises at least one of number of advertisements running for a particular user account, number of times a particular advertisement is visible throughout the day, number of likes obtained for a particular advertisement, time of next displaying advertisement, feedback received corresponding to a particular advertisement or a combination thereof.

FIG. 2 is a schematic representation of an exemplary embodiment of a system (100) for providing digital advertisements to an electric vehicle charging station of FIG. 1 in accordance with an embodiment of the present disclosure. Considering an example, wherein the system (100) is utilised in a society where electric vehicle is widely used by users due to ever-increasing demand for more sustainable travel that is eco-friendly. The system (100) tries to incentivize the use of electric vehicles as charging services in public locations may be provided free-of-charge. The system (100) helps in generating revenue via advertisements displayed on the electric vehicle charging stations. For displaying advertisement on the electric vehicle charging station, the system (100) receives advertisement data from the user, wherein the user may be an electric vehicle user or a non-electric vehicle user. Here, the user details are received from a user details receiving module (110) of an electric vehicle charging station control subsystem (105) hosted on a cloud server (108).

For example, the one or more user details may include at least one of name of a user, contact details of a user, number of an electric vehicle associated with a user, model name of an electric vehicle associated with a user, a travel history of a user or a combination thereof. The user details receiving module (110) also receives one or more electric vehicle details and one or more advertisement details associated with the registered user from a corresponding user account, wherein the one or more advertisement details are fetched from captured images of an image acquisition device mounted on the electronic vehicle. The user details receiving module (110) also receives the one or more advertisement details from the registered user upon registration through a user interface. In the example used herein, the one or more electric vehicles details may include recorded images of locations travelled by the registered user via the electric vehicle.

Once, the one or more advertisement details are received, an advertisement data collection module (120) of the electric vehicle charging station control subsystem (105) receives advertisement data corresponding to a user identity of the registered user via one or more communication interfaces. For example, the one or more advertisement details may include at least one of preference of advertisements, area of interest for advertisements, preference of one or more electric vehicle charging stations or a combination thereof. Again, the one or more communication interfaces may include a wireless communication interface comprising a wireless fidelity (WiFi) network, a Bluetooth technology, a near field communication technology or a combination thereof. The wireless communication interface accessed through the user device associated with the registered user, enables establishing connection with remote or local server and access the server to upload the advertisement data file according to the user id created during a user account.

Also, the advertisement data collection module (120) stores the advertisement data received from the registered user in an advertisement database. Again, such advertisement data stored in the advertisement database is fetched from the advertisement database for publication on the display interface. For example, the advertisement data may include at least one of a still image, an audio clip, a video clip, a motion picture or a combination thereof.

Based on the advertisement details received, an advertisement publishing module (130) of the EVCS subsystem (105) identifies an availability of a charging station within an area of interest of the registered user. Also, the advertisement publishing module (130) enables the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option includes an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option. Upon selection of the advertisement addition option by the registered user, the advertisement publishing module further determines a timing information for displaying the advertisement data on the display interface. In the example used herein, the timing information may include at least one of duration of each advertisement, time taken by already running advertisements, availability of time frame for each advertisement, starting time of an advertisement, ending time of an advertisement or a combination thereof. The advertisement publishing module (130) is also configured to enable display of the advertisement data on a predefined area of the display interface based on the timing information determined. For example, the predefined area may include, but not limited to, a center position of the display interface where the advertisement data has to be displayed. The advertisement publishing module (130) also provides preview option to the registered user, where the registered user can view the advertisement before submitting and may edit in case of modification required. The preview of running the advertisement is provided on user interface of the actual EVCS or displaying it on the electronic device associated with the registered user. Also, the advertisement is displayed and run at the electric vehicle charging station for the registered user for 24*7 hours.

Also, the advertisement publishing module (130) provides a multimedia container for enabling the registered user to choose an individual image or a video of corresponding advertisement data for displaying and provide details on text information about the advertisement data. Again, the advertisement publishing module is also configured to display the advertisement data for a viewer based on a restriction request, history and a request for new advertisement received from a registered profile associated with the registered user. The registered user may restrict few of advertisements or request new advertisements either through mobile application or through the display interface during the charging. The advertisement publishing module further sends notification to the registered user about the new advertisement.

Further, an advertisement feedback generation module (140) enables the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface. For example, here suppose the feedback includes a positive feedback representative of liking the advertisement data, which is displayed, then in such a scenario, the advertisement feedback generation module is again configured to increase frequency of displaying the advertisement data on the display interface.

In addition, the EVCS subsystem (105) also includes an advertisement diagnosis module (150) configured to diagnose one or more errors encountered in an event of publishing the advertisement data on the display interface. In the example used herein, the one or more errors may include at least one of one or more hardware communication errors, one or more temperature errors, one or more device errors, one or more charging errors or a combination thereof. The advertisement diagnosis module (150) monitors health of the EVCS. EVCS diagnosis helps to identify different levels of the one or more temperature errors, the one or more communication errors and the one or more hardware errors. The diagnosis helps the registered user get to know particular region of EVCS which is not working and can't be used for displaying advertisement data for a while.

Furthermore, an advertisement tracking module (160) of the EVCS subsystem (105 tracks a plurality of parameters associated with the advertisement data displayed on the display interface, wherein the plurality of parameters includes at least one of number of advertisements running for a particular user account, number of times a particular advertisement is visible throughout the day, number of likes obtained for a particular advertisement, time of next displaying advertisement, feedback received corresponding to a particular advertisement or a combination thereof. Thus, the system (100) by providing targeted digital advertisements to the electric vehicle charging station generates advertising revenue which further encourages usage of electric vehicles and thus provides an eco-friendly solution for the environment.

FIG. 3 is a block diagram of a computer or a server in accordance with an embodiment of the present disclosure. The server (200) includes processor(s) (230), and memory (210) operatively coupled to the bus (220). The processor(s) (230), as used herein, means any type of computational circuit, such as, but not limited to, a microprocessor, a microcontroller, a complex instruction set computing microprocessor, a reduced instruction set computing microprocessor, a very long instruction word microprocessor, an explicitly parallel instruction computing microprocessor, a digital signal processor, or any other type of processing circuit, or a combination thereof. The memory (210) includes several subsystems stored in the form of executable program which instructs the processor (230) to perform the method steps illustrated in FIG. 1. The memory (210) includes an electric vehicle charging station control subsystem (105) of FIG.l. The electric vehicle charging station control subsystem (105) further has following modules: a user details receiving module (110), an advertisement data collection module (120), an advertisement publishing module (130), an advertisement feedback generation module (140), an advertisement diagnosis module (150) and an advertisement tracking module (160).

The user details receiving module (110) to register a user by receiving one or more user details, wherein the user may include an electric vehicle user, a non-electric vehicle user. The user details receiving module (110) is also configured to receive one or more advertisement details from a registered user upon registration through a user interface. The advertisement data collection module (120) configured to receive advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received. The advertisement data collection module (120) is also configured to store the advertisement data received from the registered user in an advertisement database. The advertisement data collection module (120) is also configured to fetch the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received. The advertisement publishing module (130) configured to identify an availability of a charging station within an area of interest of the registered user based on the advertisement details received. The advertisement publishing module (130) is also configured to enable the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option comprises an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option. The advertisement publishing module (130) is also configured to determine a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected. The advertisement publishing module (130) is also configured to enable display of the advertisement data on a predefined area of the display interface based on the timing information determined. The advertisement feedback generation module (140) configured to enable the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface. The advertisement feedback generation module (140) is also configured to control a frequency of displaying the advertisement data on the display interface based on the feedback provided. The advertisement diagnosis module (150) configured to diagnose one or more errors encountered in an event of publishing the advertisement data on the display interface. The advertisement tracking module (160) is configured to track a plurality of parameters associated with the advertisement data displayed on the display interface, wherein the plurality of parameters comprises at least one of number of advertisements running for a particular user account, number of times a particular advertisement is visible throughout the day, number of likes obtained for a particular advertisement, time of next displaying advertisement, feedback received corresponding to a particular advertisement or a combination thereof.

The bus (220) as used herein refers to be internal memory channels or computer network that is used to connect computer components and transfer data between them. The bus (220) includes a serial bus or a parallel bus, wherein the serial bus transmits data in bit-serial format and the parallel bus transmits data across multiple wires. The bus (220) as used herein, may include but not limited to, a system bus, an internal bus, an external bus, an expansion bus, a frontside bus, a backside bus and the like.

FIG. 4 (a) and FIG. 4 (b) is a flow chart representing the steps involved in a method (300) for providing digital advertisements to an electric vehicle charging station in accordance with an embodiment of the present disclosure. The method (300) includes registering a user by receiving one or more user details using a user details receiving module, wherein the user may include an electric vehicle user and a non-electric vehicle user in step 310. In one embodiment, registering the user may include registering the user by receiving the one or more user details including at least one of name of a user, contact details of a user, number of an electric vehicle associated with a user, model name of an electric vehicle associated with a user or a combination thereof. In case of the non- electric vehicle user, the one or more user details are received through web application, mobile application or electric vehicle charging station (EVCS) user interface. The method (300) also includes receiving, by the user details receiving module of an electric vehicle charging station control subsystem, one or more advertisement details from a registered user upon registration through a user interface in step 320. In some embodiment, receiving the one or more advertisement details from the registered user upon registration may include receiving the one or more advertisement details including, but not limited to, at least one of preference of advertisements, area of interest for advertisements, preference of one or more electric vehicle charging stations or a combination thereof.

The method (300) also includes receiving, by an advertisement data collection module of the electric vehicle charging station control subsystem, advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received in step 330. In one embodiment, receiving the advertisement data corresponding to the user identity of the registered user via the one or more communication interfaces may include receiving at least one of a still image, an audio clip, a video clip, a motion picture or a combination thereof. In some embodiment, the one or more communication interfaces may include a wireless communication interface comprising a wireless fidelity (WiFi) network, a Bluetooth technology, a near field communication technology or a combination thereof. In another embodiment, the one or more communication interfaces may include a wired communication interface comprising at least one of a universal serial bus (USB) cable, a pen drive, an ethemet cable or a combination thereof.

The method (300) also includes storing, by the advertisement data collection module of the electric vehicle charging station control subsystem, the advertisement data received from the registered user in an advertisement database in step 340. The method (300) also includes fetching, by the advertisement data collection module of the electric vehicle charging station control subsystem, the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received in step 350.

The method (300) also includes identifying, by an advertisement publishing module of the electric vehicle charging station control subsystem, an availability of a charging station within an area of interest of the registered user based on the advertisement details received in step 360. The method (300) also includes enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option comprises an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option in step 370.

The method (300) also includes determining, by the advertisement publishing module of the electric vehicle charging station control subsystem, a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected in step 380. In one embodiment, determining the timing information for displaying the advertisement data on the display interface may include determining the timing information which may include at least one of duration of each advertisement, time taken by already running advertisements, availability of time frame for each advertisement, starting time of an advertisement, ending time of an advertisement or a combination thereof.

The method (300) also includes enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, display of the advertisement data on a predefined area of the display interface based on the timing information determined in step 390. In some embodiment, the predefined area may include, but not limited to, a center position of the display interface where the advertisement data has to be displayed, a corner position of the display interface and the like. The method (300) also includes providing a preview option to the registered user, where the registered user can view the advertisement before submitting and may edit in case of modification required. The preview of running the advertisement is provided on user interface of the actual EVCS or displaying it on the electronic device associated with the registered user, the advertisement is displayed and run at the electric vehicle charging station for the registered user for 24*7 hours.

The method (300) also includes enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface in step 400. In one embodiment, enabling the registered user to provide the feedback corresponding to the advertisement data may include enabling the registered user to provide a positive feedback representative of liking the advertisement, a negative feedback representative of disliking the advertisement or a comment. The method (300) also includes controlling, by the advertisement publishing module of the electric vehicle charging station control subsystem, a frequency of displaying the advertisement data on the display interface based on the feedback provided in step 410.

The method (300) also includes diagnosing, by an advertisement diagnosis module of the electric vehicle charging station control subsystem, one or more errors encountered in an event of publishing the advertisement data on the display interface in step 420. In one embodiment, diagnosing the one or more errors encountered in the event of publishing the advertisement data on the display interface may include diagnosing the one or more errors may including at least one of one or more hardware communication errors, one or more temperature errors, one or more device errors, one or more charging errors or a combination thereof.

Various embodiments of the present disclosure provide a system which allow registered user to publish the advertisement data over a network without the help of advertisement operators. Also, the system enables the user himself/herself to be able to publish the advertising data over a network with two approaches such as either by connecting his/her user device like USB or pen drive or mobile USB cable or Bluetooth device or Wi-Fi in order to publish the advertising data or enables the registered user to access the EVCS (Electric Vehicle Charging Station) system server remotely and publish the advertising data.

Moreover, the present disclosed system receives feedback corresponding to the advertisement data from the registered user which further enables in understanding a schedule or sequence for displaying the advertisement in a particular frequency

It will be understood by those skilled in the art that the foregoing general description and the following detailed description are exemplary and explanatory of the disclosure and are not intended to be restrictive thereof. While specific language has been used to describe the disclosure, any limitations arising on account of the same are not intended. As would be apparent to a person skilled in the art, various working modifications may be made to the method in order to implement the inventive concept as taught herein. The figures and the foregoing description give examples of embodiments. Those skilled in the art will appreciate that one or more of the described elements may well be combined into a single functional element. Alternatively, certain elements may be split into multiple functional elements. Elements from one embodiment may be added to another embodiment. For example, the order of processes described herein may be changed and are not limited to the manner described herein. Moreover, the actions of any flow diagram need not be implemented in the order shown; nor do all of the acts need to be necessarily performed. Also, those acts that are not dependent on other acts may be performed in parallel with the other acts. The scope of embodiments is by no means limited by these specific examples.

Claims

22 LAIM:

1. A system (100) for providing digital advertisements to an electric vehicle charging station comprising: an electric vehicle charging station control subsystem (105) hosted on a server (108), wherein the electric vehicle charging station control subsystem (105) is configured to execute on a network to control bidirectional communications among a plurality of modules comprising: a user details receiving module (110) configured to: register a user by receiving one or more user details, wherein the user comprises an electric vehicle user or a non-electric vehicle user; and receive one or more advertisement details from a registered user upon registration through a user interface; an advertisement data collection module (120) operatively coupled to the user details receiving module (110), wherein the advertisement data collection module (120) is configured to: receive advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received; store the advertisement data received from the registered user in an advertisement database (125); and fetch the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received; an advertisement publishing module (130) operatively coupled to the advertisement data collection module (120), wherein the advertisement publishing module (130) is configured to: identify an availability of a charging station within an area of interest of the registered user based on the advertisement details received; enable the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option comprises an advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option; determine a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected; and enable display of the advertisement data on a predefined area of the display interface based on the timing information determined; an advertisement feedback generation module (140) operatively coupled to the advertisement publishing module (130), wherein the advertisement feedback generation module (140) is configured to: enable the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface; and control a frequency of displaying the advertisement data on the display interface based on the feedback provided; and an advertisement diagnosis module (150) operatively coupled to the advertisement feedback generation module (140), wherein the advertisement diagnosis module (150) is configured to diagnose one or more errors encountered in an event of publishing the advertisement data on the display interface.

2. The system (100) as claimed in claim 1, wherein the one or more user details comprises at least one of name of a user, contact details of a user, number of an electric vehicle associated with a user, model name of an electric vehicle associated with a user, a travel history of a user or a combination thereof.

3. The system (100) as claimed in claim 1, wherein the user details receiving module (110) is configured to receive one or more electric vehicle details associated with the registered user from a corresponding user account, wherein the one or more electric vehicle details are fetched from captured images of an image acquisition device mounted on the electronic vehicle.

4. The system (100) as claimed in claim 3, wherein the one or more electric vehicles details comprises recorded images of locations travelled by the registered user via the electric vehicle.

5. The system (100) as claimed in claim 1, wherein the one or more advertisement details comprises at least one of preference of advertisements, area of interest for advertisements, preference of one or more electric vehicle charging stations or a combination thereof.

6. The system (100) as clamed in claim 1, wherein the advertisement data comprises at least one of a still image, an audio clip, a video clip, a motion picture or a combination thereof.

7. The system (100) as claimed in claim 1, wherein the communication interfaces comprises a wired communication interface comprising at least one of a universal serial bus cable, a pen drive, an ethernet cable or a combination thereof.

8. The system (100) as claimed in claim 1, wherein the communication interfaces comprises a wireless communication interface comprising a wireless fidelity network, a Bluetooth technology, a near field communication technology or a combination thereof.

9. The system (100) as claimed in claim 1, wherein the timing information comprises at least one of duration of each advertisement, time taken by already 25 running advertisements, availability of time frame for each advertisement, starting time of an advertisement, ending time of an advertisement or a combination thereof.

10. The system (100) as claimed in claim 1, wherein the feedback comprises a positive feedback representative of liking the advertisement, a negative feedback representative of disliking the advertisement or a comment.

11. The system (100) as claimed in claim 1, wherein the one or more errors comprises at least one of one or more hardware communication errors, one or more temperature errors, one or more device errors, one or more charging errors or a combination thereof.

12. The system (100) as claimed in claim 1, wherein the advertisement publishing module (130) is configured to provide a multimedia container for enabling the registered user to choose an individual image or a video of corresponding advertisement data for displaying and provide details on text information about the advertisement data.

13. The system (100) as clamed in claim 1, wherein the advertisement publishing module (130) is configured to display the advertisement data for a viewer based on a restriction request, history and a request for new advertisement received from a registered profile associated with the registered user.

14. The system (100) as claimed in claim 1, wherein the advertisement publishing module (130) is configured to provide preview option to the registered user for viewing the advertisement before submitting and enabling editing the advertisement when modification is required.

15. The system (100) as claimed in claim 1, wherein the electric vehicle charging station control subsystem (105) comprising an advertisement tracking module (160) configured to track a plurality of parameters associated with the advertisement data displayed on the display interface, wherein the plurality of parameters comprises at least one of number of advertisements running for a particular user account, number of times a particular advertisement is visible throughout the day, number of likes obtained for a particular advertisement, time 26 of next displaying advertisement, feedback received corresponding to a particular advertisement or a combination thereof.

16. A method (300) comprising: registering, by a user details receiving module of an electric vehicle charging station control subsystem, a user by receiving one or more user details, wherein the user comprises an electric vehicle user or a non-electric vehicle user (310); receiving, by the user details receiving module of an electric vehicle charging station control subsystem, one or more advertisement details from a registered user upon registration through a user interface (320); receiving, by an advertisement data collection module of the electric vehicle charging station control subsystem, advertisement data corresponding to a user identity of the registered user via one or more communication interfaces based on the one or more advertisement details received (330); storing, by the advertisement data collection module of the electric vehicle charging station control subsystem, the advertisement data received from the registered user in an advertisement database (340); fetching, by the advertisement data collection module of the electric vehicle charging station control subsystem, the advertisement data stored in the advertisement database for publication of the advertisement data using a server set of instructions based on the advertisement details received (350); identifying, by an advertisement publishing module of the electric vehicle charging station control subsystem, an availability of a charging station within an area of interest of the registered user based on the advertisement details received (360); enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, the registered user to select atleast one option for publishing the advertisement data fetched on a display interface in the electronic vehicle charging station identified, wherein the at least one option comprises an 27 advertisement addition option, an advertisement update option, an advertisement deletion option, an advertisement like option, an advertisement dislike option or an advertisement feedback option (370); determining, by the advertisement publishing module of the electric vehicle charging station control subsystem, a timing information for displaying the advertisement data on the display interface when an advertisement addition option for publishing the advertisement data is selected (380); enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, display of the advertisement data on a predefined area of the display interface based on the timing information determined (390); enabling, by the advertisement publishing module of the electric vehicle charging station control subsystem, the registered user to provide a feedback corresponding to the advertisement data displayed on the predefined area of the display interface (400); controlling, by the advertisement publishing module of the electric vehicle charging station control subsystem, a frequency of displaying the advertisement data on the display interface based on the feedback provided (410); and diagnosing, by an advertisement diagnosis module of the electric vehicle charging station control subsystem, one or more errors encountered in an event of publishing the advertisement data on the display interface (420).