WO2023074802A1 - Dispositif de traitement d'informations, procédé de traitement d'informations et programme pour un dispositif de traitement d'informations - Google Patents

Dispositif de traitement d'informations, procédé de traitement d'informations et programme pour un dispositif de traitement d'informations Download PDF

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Publication number
WO2023074802A1
WO2023074802A1 PCT/JP2022/040175 JP2022040175W WO2023074802A1 WO 2023074802 A1 WO2023074802 A1 WO 2023074802A1 JP 2022040175 W JP2022040175 W JP 2022040175W WO 2023074802 A1 WO2023074802 A1 WO 2023074802A1
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WIPO (PCT)
Prior art keywords
information
advertisement
information processing
vehicle
mobile
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PCT/JP2022/040175
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English (en)
Japanese (ja)
Inventor
仁太 小林
瑞基 友野
直喜 光永
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パイオニア株式会社
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Priority to JP2023556637A priority Critical patent/JPWO2023074802A5/ja
Publication of WO2023074802A1 publication Critical patent/WO2023074802A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/123—Traffic control systems for road vehicles indicating the position of vehicles, e.g. scheduled vehicles; Managing passenger vehicles circulating according to a fixed timetable, e.g. buses, trains, trams
    • G08G1/127—Traffic control systems for road vehicles indicating the position of vehicles, e.g. scheduled vehicles; Managing passenger vehicles circulating according to a fixed timetable, e.g. buses, trains, trams to a central station ; Indicators in a central station
    • G08G1/13—Traffic control systems for road vehicles indicating the position of vehicles, e.g. scheduled vehicles; Managing passenger vehicles circulating according to a fixed timetable, e.g. buses, trains, trams to a central station ; Indicators in a central station the indicator being in the form of a map

Definitions

  • This application belongs to the technical field of information processing devices, information processing methods, and programs for information processing devices.
  • While riding in a vehicle advertisements are provided to vehicle passengers through various media such as sound advertisements broadcast from radios, etc., advertisements displayed on displays inside the vehicle, and advertisements existing outside the vehicle.
  • advertisements are provided to vehicle passengers through various media such as sound advertisements broadcast from radios, etc., advertisements displayed on displays inside the vehicle, and advertisements existing outside the vehicle.
  • Patent Document 1 the direction of the line of sight of a passenger in a vehicle is detected, an advertisement that exists ahead of the line of sight of the passenger is detected, the biological information of the passenger is acquired, and when the passenger sees the advertisement
  • an advertisement distribution system that determines an advertisement preference of a passenger from the biological information of the passenger, stores the preference information in a preference information storage means, and determines an advertisement to be presented based on the advertisement preference stored in the preference information storage means. ing.
  • the present application has been made in view of the above problems, and one example of the problem is to provide an information processing device that can measure the effectiveness of outdoor advertisements.
  • the invention according to claim 1 provides position information of a mobile body, advertisement information of an advertisement outside the mobile body based on the position information of the mobile body, and an advertisement viewing information acquiring means for acquiring advertisement viewing information relating to viewing of the advertisement determined from line-of-sight information, together with mobile-related information relating to the mobile body; and counting the number of views of the advertisement from the advertisement viewing information aggregating means for aggregating; and
  • the advertisement browsing information acquisition means includes position information of a mobile body, advertisement information of an advertisement outside the mobile body based on the position information of the mobile body, an advertisement viewing information acquisition step of acquiring advertisement viewing information related to viewing of the advertisement determined from the line-of-sight information and the moving body-related information related to the moving body; and an aggregating step of aggregating the number of browsing.
  • the invention according to claim 7 is characterized by causing a computer to function as the information processing apparatus according to any one of claims 1 to 5.
  • FIG. 1 is a block diagram showing an example of a configuration of an information processing device according to an embodiment
  • FIG. 1 is a schematic diagram showing an example of an information processing system using an information processing apparatus according to an embodiment
  • FIG. 3 is a block diagram showing an example of a schematic configuration of an information processing server device of FIG. 2
  • FIG. 3 is a block diagram showing an example of a schematic configuration of the information processing terminal device of FIG. 2
  • FIG. It is a schematic diagram which shows an example of browsing of an outdoor advertisement.
  • 4 is a flow chart showing an example of the operation of the information processing system according to the embodiment
  • FIG. 1 is a block diagram showing an example of the configuration of the information processing apparatus according to the embodiment.
  • the information processing device 1 is configured to include an advertisement viewing information acquisition means 1a and an aggregation means 1b.
  • the advertisement browsing information acquisition means 1a determines from the position information of the mobile body, the advertisement information of the advertisement outside the mobile body based on the position information of the mobile body, and the line-of-sight information of the passengers of the mobile body. Advertisement viewing information relating to the viewing of the advertisement is obtained along with mobile related information relating to the mobile.
  • the aggregation means 1b aggregates the number of times the advertisement has been viewed from the advertisement viewing information.
  • the position information of the mobile body, the advertisement information of the advertisement outside the mobile body based on the position information of the mobile body, and the line of sight of the passenger of the mobile body. and the advertisement viewing information regarding the viewing of the advertisement determined from the information, together with the mobile body-related information regarding the mobile body, and by aggregating the number of times the advertisement was viewed from the advertisement viewing information, the outdoor outside the mobile body.
  • Ad effectiveness can be measured.
  • FIG. 2 is a schematic diagram showing an example of an information processing system using the information processing apparatus according to the embodiment.
  • the information processing system S includes an information processing server device 10 (an example of the information processing device 1) that collects information such as viewing of outdoor advertisements from a vehicle 5 that is an example of a moving body, and the vehicle 5 and a road information providing server device 30 that provides traffic information and the like.
  • the outdoor advertisement is an advertisement outside the vehicle 5 and installed at a position visible from inside the vehicle 5 .
  • Examples of outdoor advertisements include billboards installed on the roofs and walls of buildings, billboards installed on the sides of roads, and billboards installed on slopes of mountains.
  • Examples of mobile objects include bicycles, people, railroads, ships, aircraft, etc., in addition to automobiles.
  • the information processing server device 10 analyzes marketing information related to outdoor advertisements, such as the number of views of each outdoor advertisement, based on the viewing information collected from the vehicle 5 .
  • the information processing terminal device 20 is, for example, a computer having audio/visual functions, navigation functions, and the like.
  • the information processing terminal device 20 has equipment for detecting the line of sight, and detects the line of sight of the passenger of the vehicle 5 .
  • the passenger includes the driver of the vehicle 5 and fellow passengers.
  • the road information providing server device 30 provides traffic information, construction information, weather information at each location, map information, and other road information.
  • the information processing server device 10 can exchange data with the information processing terminal device 20 and the like via the network NW using, for example, TCP/IP as a communication protocol.
  • the information processing terminal device 20 connects to the network NW via a radio base station.
  • the network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including base stations, etc.), gateways, and the like.
  • FIG. 3 is a block diagram showing an example of a schematic configuration of the information processing server device 10. As shown in FIG.
  • the information processing server device 10 functioning as a computer includes a communication unit 11, a storage unit 12, a display unit 13, an operation unit 14, an input/output interface unit 15, a control unit 16, It has The control section 16 and the input/output interface section 15 are connected via a system bus 17 .
  • the communication unit 11 is connected to the network NW and controls the state of communication between each information processing terminal device 20 and the road information providing server device 30 and the like.
  • the storage unit 12 is composed of, for example, a hard disk drive, a solid state drive, or the like.
  • the storage unit 12 stores various programs such as an operating system and a server program.
  • Various programs may be obtained, for example, from another server device or the like via a network NW, or may be recorded on a recording medium and read via a drive device (not shown). good too.
  • the storage unit 12 also includes an advertisement information database 12a (hereinafter referred to as “advertisement information DB 12a”) that stores information about each outdoor advertisement, and a viewing information database 12b (hereinafter “viewing information DB 12b”) that stores advertisement viewing results. ), etc. have been constructed.
  • advertisement information database 12a hereinafter referred to as "advertisement information DB 12a”
  • viewing information database 12b hereinafter “viewing information DB 12b”
  • the advertisement information DB 12a stores the installation location (latitude and longitude) of each outdoor advertisement signboard, the installation height of the signboard, the size of the outdoor advertisement signboard (vertical, horizontal dimensions, etc.), the signboard Advertisement information such as the orientation of the signboard and the shape of the signboard is associated with the advertisement ID and stored.
  • the advertisement information may include the advertiser, the type of advertisement, the brightness of the advertisement, the color of the advertisement, the image of the advertisement, the content of the advertisement, and the like.
  • the information on the installation location of the outdoor advertising signboard and the information on the signboard may be measurement information by LiDAR (Light Detection and Ranging).
  • browsing information DB 12b position information, speed, direction of travel, vehicle type, passing time, passing time, state of traffic jam, passenger information, associated with the advertisement ID, of the vehicle 5 boarded by the viewed passenger are stored.
  • traffic volume vehicle-related information such as surrounding weather (an example of mobile-related information related to a mobile object), browsing information such as browsing time and duration, and the like are stored.
  • the storage unit 12 also stores the vehicle type of the vehicle 5, the owner of the vehicle 5, etc. in association with the vehicle ID that identifies each vehicle 5.
  • the storage unit 12 also stores user information such as sex, age, and hobbies in association with the user ID that identifies the passenger.
  • the display unit 13 is a display configured by a liquid crystal display element, an organic EL element, or the like.
  • the operation unit 14 is a keyboard and mouse for operating the information processing server device 10 .
  • the input/output interface unit 15 performs interface processing between the communication unit 11 and the like and the control unit 16 .
  • the control unit 16 is composed of a CPU (Central Processing Unit) 16a, a ROM (Read Only Memory) 16b, a RAM (Random Access Memory) 16c, and the like.
  • the control unit 16 reads and executes various programs stored in the ROM 16b and the storage unit 12 by the CPU 16a, thereby performing processing for totalizing views of outdoor advertisements.
  • FIG. 4 is a block diagram showing an example of the schematic configuration of the information processing terminal device 20.
  • FIG. 5 is a schematic diagram showing an example of viewing an outdoor advertisement.
  • the information processing terminal device 20 includes a communication unit 21, a storage unit 22, a display unit 23, an operation unit 24, a line-of-sight detection unit 25, a camera unit 26, and a speaker/microphone unit 27. , a sensor unit 28 , and a control unit 29 .
  • the communication unit 21 is, for example, connected to a network NW such as a wireless communication network, and controls the state of communication with the information processing server device 10 and the like.
  • the communication unit 21 may have a TV or radio receiver.
  • the storage unit 22 is composed of, for example, a hard disk drive, a solid state drive, or the like.
  • the storage unit 22 stores various programs and the like for controlling the information processing terminal device 20 .
  • various programs include an operating system, a navigation program, application software for reproducing moving images, a display control program for controlling the display of the information processing terminal device 20, and the like.
  • Various programs may be acquired via a network, for example, or may be recorded on a recording medium such as a CD or DVD and read via a drive device.
  • Storage unit 22 stores the vehicle ID of vehicle 5 .
  • the storage unit 22 may store user information such as sex, age, and hobbies of passengers of the vehicle 5 in association with the user ID.
  • the storage unit 22 may store the advertisement information of the outdoor advertisement in association with the advertisement ID.
  • the display unit 23 is a display configured by a liquid crystal display element, an organic EL element, or the like, which is used when operating the information processing terminal device 20 .
  • the operation unit 24 is, for example, various buttons such as a mechanical power button and volume button, and the display unit 13 is a touch switch type display panel such as a touch panel.
  • the line-of-sight detection unit 25 has a camera for detecting the line of sight of the passenger of the vehicle 5 .
  • the line-of-sight detection unit 25 detects the line-of-sight from the movement of the iris or the like with reference to the inner corner of the eye or the like in the captured image of the eye.
  • the line-of-sight detection unit 25 is provided in front of the driver's seat of the vehicle 5 inside the vehicle 5 in which the information processing terminal device 20 is mounted, as shown in FIG. Via an input/output interface (not shown) of the information processing terminal device 20 , the line-of-sight detection section 25 and the control section 29 are connected.
  • the line-of-sight detection unit 25 may have an infrared LED (Light Emitting Diode) and an infrared camera, and may detect the line of sight using corneal reflection.
  • the camera unit 26 has an imaging element such as a CMOS image sensor. As shown in FIG. 5 , the camera of the camera unit 26 photographs the outside of the vehicle 5 such as the front. The camera unit 26 photographs the scenery outside the vehicle that the passenger P can see. The camera section 26 and the control section 29 are connected via an input/output interface section (not shown) of the information processing terminal device 20 . Note that the camera unit 26 may have a camera that captures the interior of the vehicle 5 .
  • the speaker/microphone unit 27 reproduces the sound of moving pictures, music, etc. with the speaker function, and collects the user's voice with the microphone function.
  • the sensor unit 28 is, for example, various sensors such as a speed sensor, an acceleration sensor, a gyro sensor, a GPS sensor, an orientation sensor, a seat sensor, a LiDAR sensor, and a rainfall sensor. Further, the sensor unit 26 may have a timer function for counting time and a clock function for measuring time.
  • the speed sensor detects the speed of the vehicle 5.
  • the acceleration sensor detects acceleration of the vehicle 5 .
  • the GPS sensor acquires latitude/longitude information as the current position of the vehicle 5 .
  • the gyro sensor detects the angular acceleration of the vehicle body of the vehicle 5 .
  • the azimuth sensor is, for example, a triaxial geomagnetic sensor, and detects the triaxial azimuth of the vehicle 5 .
  • the seat sensor detects which seat of the vehicle 5 the passenger is sitting.
  • LiDAR sensors measure distance and direction to objects.
  • the rainfall sensor detects the presence or absence of rainfall, and rainfall conditions such as light rain and heavy rain.
  • the control unit 29 has, for example, a CPU, a ROM, and a RAM.
  • the CPU of the control unit 29 reads and executes various programs stored in the ROM, RAM, and storage unit 22 .
  • the control unit 29 controls the information processing terminal device 20 by transmitting line-of-sight information to the information processing server device 10 or calculating a route.
  • FIG. 6 is a flowchart showing an example of the operation of the information processing system according to the embodiment.
  • the information processing system S acquires the passenger's user information (step S1). Specifically, the control unit 29 of the information processing terminal device 20 authenticates the face of the passenger based on the image of the camera unit 26 for photographing inside the vehicle, and identifies the user ID of the passenger appearing in the vehicle 5. do. The control unit 29 acquires user attributes such as gender and age group from the storage unit 22 based on the user ID. The information processing terminal device 20 also acquires the vehicle ID of the vehicle 5 .
  • the information processing system S acquires vehicle position information and the like (step S2). Specifically, the control unit 29 of the information processing terminal device 20 acquires information on the current position of the vehicle 5 from the GPS sensor of the sensor unit 28 . The control unit 29 acquires sensor information such as the three-axis azimuth, speed, and acceleration of the vehicle 5 from the sensor unit 28 .
  • the information processing system S acquires road information (step S3).
  • the control unit 29 of the information processing terminal device 20 acquires road information such as traffic jam information, construction information, and weather information at each location from the road information providing server device 30 via the communication unit 21. do.
  • the information processing system S requests advertisement information (step S4).
  • the control unit 29 of the information processing terminal device 20 requests the information processing server device 10 for advertisement information together with the vehicle ID of the vehicle 5, the current location information of the vehicle 5, and the traveling direction information.
  • the information processing system S receives the advertisement information request (step S5).
  • the information processing server device 10 receives the vehicle ID of the vehicle 5, the current position of the vehicle 5, the traveling direction of the vehicle 5, and the advertisement information request from the information processing terminal device 20.
  • the information processing server device 10 refers to the advertisement information DB 12a based on the information about the current position of the vehicle 5 and the traveling direction of the vehicle 5, and extracts the advertisement information of the outdoor advertisement that is highly likely to be viewed from the vehicle 5. do.
  • the information processing system S transmits advertisement information (step S6).
  • the information processing server device 10 transmits advertisement information such as the installation location of the outdoor advertisement, the installation height, the size of the outdoor advertisement signboard, the orientation, etc., together with the advertisement ID, to the information processing terminal. Send to device 20 .
  • the information processing system S acquires advertisement information (step S7). Specifically, the control unit 29 of the information processing terminal device 20 acquires the advertisement information from the information processing server device 10 .
  • the information processing system S acquires the line-of-sight information of the passenger (step S8).
  • the control unit 29 of the information processing terminal device 20 acquires the line-of-sight information of the passenger P from the line-of-sight detection unit 25 .
  • the line-of-sight detection unit 25 calculates the direction of the line of sight from the position of the head, the direction of the face, and the direction of the eyeballs.
  • the line-of-sight direction is, for example, vector information of the line-of-sight with the passenger's head or the vicinity of the eye as a base point, as shown in FIG.
  • the line-of-sight information includes the position p0 of the head or eyes of the passenger P, the line-of-sight vector information based on the vicinity of each eye, and the like.
  • the information processing system S calculates the line-of-sight direction (step S9).
  • the control unit 29 of the information processing terminal device 20 calculates the current position of the vehicle 5 (for example, the center position 5p of the vehicle 5) from the position detected by the GPS sensor or the LiDAR sensor of the sensor unit 28 of the vehicle 5. calculate.
  • the center position 5p of the vehicle 5 is calculated from the position where the sensor is installed in the vehicle 5, the size of the vehicle 5, and the like.
  • the control unit 29 detects the orientation (azimuth and elevation) of the vehicle 5 from the orientation sensor of the sensor unit 28 . As shown in FIG.
  • the control unit 29 controls the current position of the vehicle 5 (the center position 5p), the position p0 of the passenger's head or eyes in the vehicle 5, the azimuth information of the three axes of the vehicle 5, From the line-of-sight information of the passenger, the line-of-sight direction Vd of the passenger P to the outside of the vehicle 5 is calculated using the position p0 of the passenger in the vehicle 5 as a base point.
  • the line-of-sight direction Vd is represented by, for example, an azimuth angle and an elevation angle.
  • the information processing system S determines whether or not the advertisement has been viewed (step S10).
  • the control unit 29 of the information processing terminal device 20 determines whether or not there is an outdoor advertising signboard in the line-of-sight direction Vd.
  • the straight line extended from the position p0, which is the base point of the passenger P, in the line-of-sight direction Vd by the control unit 29 corresponds to the latitude, longitude, etc., height h, and size of the outdoor advertising signboard Ad. If it intersects with the signboard area indicated by (vertical b, horizontal a), it is determined that the outdoor advertising signboard Ad has been viewed. In this way, when the signboard Ad for outdoor advertising enters the center visual field of the passenger P, the control unit 29 determines that the signboard Ad has been browsed.
  • step S8 when the vehicle 5 moves a predetermined distance, or when the vehicle 5 moves and the signboard Ad corresponding to the acquired advertisement information becomes unbrowsable. Then, when the possibility of viewing the next outdoor advertisement becomes high, the information processing system S returns to the process of step S2.
  • the range in which the outdoor advertising signboard Ad can be seen is calculated by adding up the time during which the outdoor advertising signboard Ad is visible within the time the vehicle 5 is running.
  • the control unit 29 may determine that the person P has browsed the signboard Ad.
  • the accumulated time that is, the total time during which the straight line extending in the line-of-sight direction Vd intersects the signboard area of the outdoor advertising signboard Ad is defined as the viewing time.
  • the control unit 29 determines that the passenger P has browsed the signboard Ad when the predetermined time is lengthened and the passenger P has viewed the signboard Ad for a longer period of time.
  • the information processing terminal device 20 calculates where in the forward image the camera unit 26 captures the forward image based on the line-of-sight information of the passenger P, and calculates the outdoor advertising signboard of the forward image. It may be determined whether or not the advertisement has been viewed by determining whether or not the area is entered. The billboard area of the outdoor advertisement in the front image is calculated from the acquired advertisement information and the current position of the vehicle 5 .
  • the information processing system S When the advertisement is viewed (step S10; YES), the information processing system S outputs advertisement viewing information regarding the viewing of the advertisement (step S11).
  • the control unit 29 of the information processing terminal device 20 detects information identifying the viewer such as the vehicle ID of the vehicle 5 and the user ID of the passenger P together with the advertisement ID of the signboard Ad, and the sensor unit 28 detects Vehicle-related information, which is information about the vehicle 5 such as the current position of the vehicle 5, the speed of the vehicle 5, rainfall conditions, road information, etc., and advertisement viewing information such as the viewing time and the viewing time, are transmitted to the information processing server device 10. do.
  • step S10 If the advertisement has not been viewed (step S10; NO), the information processing system S returns to the process of step S8 and acquires the line-of-sight information of the passenger P.
  • the information processing system S determines whether or not it has ended (step S12). Specifically, the information processing terminal device 20 determines whether the engine of the vehicle 5 has stopped or whether the power of the information processing terminal device 20 itself has been turned off.
  • step S12 the information processing system S returns to the process of step S2, and obtains the vehicle position information and the like in order to acquire the advertisement information of the next outdoor advertisement that is highly likely to be viewed from the vehicle 5. get.
  • the information processing system S receives the advertisement viewing information (step S13). Specifically, the control unit 16 of the information processing server device 10 receives from each information processing terminal device 20 of each vehicle 5 information specifying the viewer of the vehicle ID of the vehicle 5 together with the advertisement ID of the signboard Ad, 5 vehicle-related information and advertisement browsing information are received. The control unit 16 associates the received advertisement viewing information with the advertisement ID and stores the information in the viewing information DB 12b.
  • the information processing system S aggregates the advertisement viewing information (step S14).
  • the control unit 16 of the information processing server device 10 refers to the browsing information DB 12b, and aggregates the advertisement browsing information for each advertisement ID or the like.
  • the control unit 16 counts the number of views of each outdoor advertisement for a predetermined period such as one week or one month.
  • the control unit 16 may count the number of views according to the location information of the vehicle 5. For example, from the position information of the vehicle 5, the average of the first visual distance may be tallied for each outdoor advertisement. Depending on the distance between the vehicle and the advertisement, it is possible to analyze whether the advertisement is easy to see or noticable.
  • the control unit 16 may count the number of views according to the traffic volume. For example, the control unit 16 can calculate the reach rate to the advertisement by dividing the number of views by the traffic volume (the number of passing vehicles). Also, the control unit 16 may count the number of views according to the speed of the vehicle 5 . The control unit 16 may tally the number of views according to the average running speed of each passing vehicle 5 on a road on which a predetermined advertisement can be viewed. As described above, by counting according to speed, we can analyze how fast the passengers of the vehicle that is traveling are browsing along with the advertisement information such as the size and color of the advertisement, Advertisements that match the average speed of the road can be planned.
  • the control unit 16 may count the number of views according to the weather such as rainfall. Furthermore, it is possible to analyze whether or not the advertisement is easy to see and notice depending on the weather by analyzing based on the color of the advertisement, the size of the signboard, and the like.
  • the control unit 16 may tally the number of views based on advertising information such as the size and orientation of the signboard.
  • the control unit 16 may count the number of views according to the viewing time.
  • the control unit 16 may count the number of views according to user information such as age.
  • the control unit 16 may count the number of views according to the vehicle-related information and the advertisement information. For example, the number of views is aggregated according to the speed, which is an example of vehicle-related information, and the color of an advertisement, which is an example of advertisement information, and the correlation between the color of the most viewed advertisement and the speed of the vehicle 5 may be analyzed.
  • the information processing system S outputs the aggregated advertisement browsing information (step S15). Specifically, the control unit 16 of the information processing server device 10 displays the aggregated advertisement browsing information on the display unit 13, or transmits it to the advertiser's server device (not shown) according to the advertisement ID.
  • the color and brightness of outdoor advertisements may be dynamically changed according to traffic conditions, weather, etc.
  • vehicle-related information which is an example of mobile-related information
  • vehicle-related information which is an example of mobile-related information
  • the position, speed, direction of travel, passing time, passing time, congestion state, passenger information, traffic Vehicle-related information such as volume and surrounding weather can be analyzed, and the effects of advertising can be analyzed in more detail.
  • the vehicle-related information which is an example of the mobile-related information
  • the vehicle-related information includes the position information of the vehicle 5, and the number of views is counted according to the position of the advertisement and the position of the vehicle 5, the statistics of the positions viewed are obtained, Ad effectiveness can be analyzed in more detail.
  • the vehicle-related information which is an example of the mobile-related information
  • the speed value of the vehicle 5 includes the speed value of the vehicle 5
  • the number of views is counted according to the speed value, for example, what speed of the vehicle is most viewed, etc.
  • Statistics can be obtained and the effectiveness of advertising can be analyzed in more detail.
  • the information processing server device 10 acquires the position information of the vehicle 5 and the line-of-sight information of the passenger P of the vehicle 5 from the information processing terminal device 20 of the vehicle 5, and based on the position information of the vehicle 5, the advertisement information is displayed. Advertisement information of advertisements outside the vehicle 5 may be acquired from the DB 12a, and advertisement browsing may be determined based on the position information of the vehicle 5, the line-of-sight information of the passenger P, and the advertisement information.
  • Reference Signs List 1 information processing device 10: information processing server device (information processing device) 20... Information processing terminal device

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Abstract

L'invention concerne un dispositif de traitement d'informations, etc., pouvant mesurer, par exemple, l'effet de publicités placées à l'extérieur. Des informations de visualisation de publicité se rapportant à la visualisation d'une publicité sont affichées, les informations étant déterminées à partir des informations de position d'un corps mobile, des informations publicitaires d'une publicité à l'extérieur du corps mobile, sur la base des informations de position du corps mobile, et des informations de regard d'un passager du corps mobile, sont acquises conjointement avec des informations de corps mobile relatives au corps mobile (S13), et le nombre de vues de la publicité est agrégé à partir des informations de visualisation de publicité (S14).
PCT/JP2022/040175 2021-10-29 2022-10-27 Dispositif de traitement d'informations, procédé de traitement d'informations et programme pour un dispositif de traitement d'informations WO2023074802A1 (fr)

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Citations (4)

* Cited by examiner, † Cited by third party
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JP2007172378A (ja) * 2005-12-22 2007-07-05 Toyota Motor Corp 注視対象物体特定装置
JP2017016287A (ja) * 2015-06-30 2017-01-19 パイオニア株式会社 送信装置、サーバ装置、制御方法、プログラム、及び記憶媒体
JP2021036366A (ja) * 2019-08-30 2021-03-04 ダイハツ工業株式会社 広告評価システム
WO2021038800A1 (fr) * 2019-08-29 2021-03-04 富士通株式会社 Procédé de sortie d'informations de visualisation de publicité, programme de sortie d'informations de visualisation de publicité et dispositif de traitement d'informations

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JP2007172378A (ja) * 2005-12-22 2007-07-05 Toyota Motor Corp 注視対象物体特定装置
JP2017016287A (ja) * 2015-06-30 2017-01-19 パイオニア株式会社 送信装置、サーバ装置、制御方法、プログラム、及び記憶媒体
WO2021038800A1 (fr) * 2019-08-29 2021-03-04 富士通株式会社 Procédé de sortie d'informations de visualisation de publicité, programme de sortie d'informations de visualisation de publicité et dispositif de traitement d'informations
JP2021036366A (ja) * 2019-08-30 2021-03-04 ダイハツ工業株式会社 広告評価システム

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