WO2023050722A1 - 信息显示方法及电子设备 - Google Patents

信息显示方法及电子设备 Download PDF

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Publication number
WO2023050722A1
WO2023050722A1 PCT/CN2022/079197 CN2022079197W WO2023050722A1 WO 2023050722 A1 WO2023050722 A1 WO 2023050722A1 CN 2022079197 W CN2022079197 W CN 2022079197W WO 2023050722 A1 WO2023050722 A1 WO 2023050722A1
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Prior art keywords
content item
interactive
target content
target
control
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PCT/CN2022/079197
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English (en)
French (fr)
Inventor
宋钰琳
程紫钰
杨媛娇
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北京达佳互联信息技术有限公司
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Publication of WO2023050722A1 publication Critical patent/WO2023050722A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation

Definitions

  • the present disclosure relates to the field of computer technology, in particular to an information display method and electronic equipment.
  • the disclosure provides an information display method and an electronic device.
  • the disclosed technical scheme is as follows:
  • an information display method including: playing a target content item in an interactive interface; and displaying in the interactive interface when the playing of the target content item meets the first condition
  • An interactive control and a timing control the interactive control is used to carry the description information of the target content item, and the timing control is used to characterize the effective time period of the target activity associated with the target content item;
  • the interactive control is canceled in the interactive interface, and the first access entry associated with the target content item is displayed.
  • an information display device including: a playing unit configured to play a target content item in an interactive interface; a first display unit configured to play the target content item When the first condition is met, an interactive control and a timing control are displayed in the interactive interface, the interactive control is used to carry the description information of the target content item, and the timing control is used to represent the target content item association The effective time period of the target activity; the second display unit is configured to cancel the display of the interactive control on the interactive interface and display the target content item associated First access entrance.
  • an electronic device including: one or more processors; one or more memories for storing instructions executable by the one or more processors; wherein, the The execution of the instruction causes the processor to: play the target content item in the interactive interface; when the playing of the target content item meets the first condition, display an interactive control and a timing control in the interactive interface, and the interactive The control is used to carry the description information of the target content item, and the timing control is used to characterize the effective time period of the target activity associated with the target content item; if the closing condition of the interactive control is met, the The interactive control is canceled in the interactive interface, and the first access entry associated with the target content item is displayed.
  • a computer-readable storage medium When at least one instruction in the computer-readable storage medium is executed by one or more processors of an electronic device, the electronic device The following operations can be performed: play the target content item in the interactive interface; when the playing of the target content item meets the first condition, display an interactive control and a timing control in the interactive interface, and the interactive control is used to carry The description information of the target content item, the timing control is used to characterize the effective time period of the target activity associated with the target content item; if the closing condition of the interactive control is met, cancel in the interactive interface The interactive control is displayed, and the first access entry associated with the target content item is displayed.
  • a computer program product including one or more instructions, the one or more instructions are executed by one or more processors of an electronic device, so that the electronic device can perform The following operations: play the target content item in the interactive interface; when the playing of the target content item meets the first condition, display an interactive control and a timing control in the interactive interface, and the interactive control is used to carry the The description information of the target content item, the timing control is used to characterize the effective time period of the target activity associated with the target content item; if the closing condition of the interactive control is met, the interactive interface cancels the display of the The interactive control is used to display the first access entry associated with the target content item.
  • the timing control and the interactive control are displayed in the interactive interface, which facilitates the user to view the description information carried by the interactive control.
  • the timing control is used to learn the effective time period of the target activity, and the interactive control will not be displayed when the closing condition is met. Due to the emphasis on the effective time period, it can be avoided to a certain extent that the user misses the effective time period when he wants to participate in the target activity.
  • the first access entry is also displayed, which is convenient for users to jump to the function page associated with the first access entry, which improves the efficiency of users' acquisition of description information, valid time period and other information at the same time, thereby improving the efficiency of human-computer interaction .
  • Fig. 1 is a schematic diagram of an implementation environment of an information display method according to an embodiment
  • Fig. 2 is a flowchart of an information display method according to an embodiment
  • Fig. 3 is a flow chart of an information display method according to an embodiment
  • Fig. 4 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 5 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 6 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 7 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 8 is a flowchart of an information display method according to an embodiment
  • FIG. 9 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 10 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 11 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 12 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • Fig. 13 is a logical structural block diagram of an information display device according to an embodiment
  • Fig. 14 shows a structural block diagram of a terminal provided by an embodiment of the present disclosure
  • Fig. 15 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure.
  • the user information involved in this disclosure is information authorized by the user or fully authorized by all parties.
  • FIG. 1 is a schematic diagram of an implementation environment of an information display method according to an embodiment.
  • the implementation environment includes at least one terminal 101 and a server 102, which will be described in detail below:
  • Application programs supporting playing content items are installed and run on the terminal 101, and the terminal 101 is an exemplary illustration of an electronic device.
  • the embodiments of the present disclosure relate to using the application program to play a content item, and the content item refers to a multimedia resource, and the multimedia resource includes: a video resource or a picture resource.
  • the application program is any client that supports playing content items. The user starts the application program on the terminal 101 and selects the content item of interest to play.
  • the application program includes but is not limited to: at least one of a short video application, an audio and video application, a shopping application, a food delivery application, a travel application, a game application or a social networking application.
  • the operating system of the terminal 101 starts the application in the background, and at the same time, plays a target content item (commonly referred to as a splash advertisement) in the opening interface of the application. ), so that the user can learn about the product or service associated with the target content item.
  • a target content item commonly referred to as a splash advertisement
  • the opening interface is an interactive interface for playing the content item.
  • an interactive interface is displayed in the application program, and the target content item is played in the interactive interface, so that the user can learn about the product or service associated with the target content item.
  • the interactive interface is a video play page or a video search page of the above-mentioned application program, and the embodiment of the present disclosure does not specifically limit the type of the interactive interface. It should be noted that playing the screen-on advertisement when the application is started is an optional step, and the embodiment of the present disclosure does not specifically limit whether to play the screen-on advertisement.
  • the target content item is divided into a first segment and a second segment, for example, the first segment is the first N seconds (N ⁇ 1) of the target content item, and the second segment is the first N seconds (N ⁇ 1) of the target content item except the second segment.
  • the terminal 101 is directly or indirectly connected to the server 102 through wired or wireless communication, which is not limited in this embodiment of the present disclosure.
  • the server 102 is used to provide background services to the application running on the terminal 101, and the server 102 includes at least one of a server, multiple servers, a cloud computing platform, or a virtualization center.
  • the server 102 undertakes the main calculation work, and the terminal 101 undertakes the secondary calculation work; or, the server 102 undertakes the secondary calculation work, and the terminal 101 undertakes the main calculation work; or, the server 102 and the terminal 101 adopt distributed
  • the computing architecture performs collaborative computing.
  • the device types of the terminal 101 include: smart phones, tablet computers, e-book readers, MP3 (Moving Picture Experts Group Audio Layer III, moving picture experts compression standard audio layer 3) players, MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio layer 4) At least one of player, laptop computer or desktop computer.
  • the terminal 101 is a smart phone, or other handheld portable electronic devices.
  • the terminal 101 includes a smart phone as an example for illustration.
  • the number of the above-mentioned terminals 101 is more or less. For example, there is only one terminal 101, or there are tens or hundreds of terminals 101, or more. The embodiment of the present disclosure does not limit the number and device types of terminals 101 .
  • Fig. 2 is a flow chart of an information display method according to an embodiment. Referring to Fig. 2, the information display method is executed by an electronic device.
  • the embodiment of the present disclosure takes the electronic device as an example for illustration. This embodiment includes the following content .
  • the terminal plays the target content item in the interactive interface.
  • the device type of the terminal includes: at least one of a smart phone, a tablet computer, an e-book reader, a laptop computer, a vehicle terminal, a smart speaker, a smart watch, or a desktop computer.
  • An application that supports playing content items is installed and running on the terminal, and the application includes but is not limited to: at least one of a short video application, an audio and video application, a shopping application, a takeaway application, a travel application, a game application, or a social networking application.
  • the content items involved in the embodiments of the present disclosure refer to: carry relevant information content of a certain product or service in the form of multimedia resources, the multimedia resources include video resources or picture resources, for example, the video resources include advertising videos, promotional For example, the image resources include product images, promotional images, etc., and the embodiment of the present disclosure does not specifically limit the form of the content item.
  • the interactive interface refers to an interface used for human-computer interaction with the user.
  • the interactive interface is the opening interface of the application program (ie, the screen opening interface), and for example, the interactive interface is the application program.
  • the interactive interface is a video search page of an application program, and the embodiment of the present disclosure does not specifically limit the type of the interactive interface.
  • the user performs an operation to start the application, and the operating system of the terminal starts the application in the background, and at the same time plays the target content item in the application opening interface, for example, the target content item refers to the The app's splash ad.
  • the opening interface is an exemplary illustration of an interactive interface.
  • an interactive interface is displayed in the application program.
  • the terminal immediately plays the target content item when entering the interactive interface,
  • the interactive interface is a video play page or a video search page of the application program, so that the user can learn about the product or service associated with the target content item.
  • playing the opening advertisement is an optional step, and the embodiment of the present disclosure does not specifically limit whether to play the opening advertisement.
  • the above-mentioned opening interface and video playing page are collectively referred to as an interactive interface.
  • the target content item is divided into a first segment and a second segment.
  • the first segment is the first N segment of the target content item.
  • seconds (N ⁇ 1) the second segment is the remaining segment of the target content item except the first segment.
  • the terminal responds that the playing of the target content item meets the first condition, and displays an interactive control and a timing control on the interactive interface, the interactive control is used to carry the description information of the target content item, and the timing control is used to represent The effective time period for the target activity associated with this target content item.
  • the terminal displays the interactive control and the timing control on the interactive interface.
  • the interactive control is used to bear the description information of the target content item, and the description information includes but not limited to: the product name, product details, product price, product thumbnail, etc. associated with the target content item, and the target content item The account nickname, account avatar, number of followers and followers of the target account (such as anchor account, enterprise account, etc.) associated with the item.
  • the timing control is used to characterize the valid time period of the target activity associated with the target content item. For example, when the target activity is a promotional activity of the target product, only participating in the target activity within the valid time period can Some benefits, discounts or rewards are enjoyed, and the embodiment of the present disclosure does not specifically limit the type of the effective time period.
  • the interactive control and the timing control are displayed at the same time, or the interactive control and the timing control are not displayed at the same time.
  • the The first condition includes a first sub-condition and a second sub-condition
  • the first sub-condition refers to the display condition of the timing control
  • the second sub-condition refers to the display condition of the interactive control.
  • the terminal associates and displays the interactive control and the timing control in the target area of the interactive interface
  • the target area refers to any area of the interactive interface, for example, the target area refers to the interactive
  • the embodiments of the present disclosure do not specifically limit the position of the target area.
  • the user can also conveniently view the timing information displayed by the timing control when interacting with the interactive control or viewing the description information, so as to achieve reminder The effect of users participating in target activities within an effective time period, thereby improving the efficiency of human-computer interaction.
  • the terminal displays the interactive control in the first area of the interactive interface, and displays the timing control in the second area of the interactive interface, that is to say, the terminal displays in different areas of the interactive interface
  • the interactive control and the timing control are independently displayed, wherein the first area and the second area are different, for example, the first area is the lower left corner of the interactive interface, and the second area is the upper left corner of the interactive interface,
  • the embodiments of the present disclosure do not specifically limit the location of the first area or the second area. In the above process, by independently displaying the interactive control and the timing control, it is possible to avoid large-area occlusion of the playing screen of the target content item when the two are displayed in association, and the layout of the interactive interface is optimized.
  • the terminal displays the timing control on the interactive control, in other words, superimposes and displays the timing control on the interactive control.
  • the interactive control is displayed in the form of a pop-up window, and the timing control is displayed on the top of the pop-up window.
  • the interactive control and the timing control are displayed in different floating layers, and the floating layer of the timing control The layer is placed on the floating layer of the interactive control.
  • the timing control is set as a sub-control contained in the interactive control, so that the timing control is displayed on the interactive control.
  • the manner of displaying the association is not specifically limited.
  • the user can conveniently check the timing information when viewing the description information. Since both the description information and the timing information are related to the target content item, the information for the target content item can be improved. Acquisition efficiency is conducive to improving the efficiency of human-computer interaction.
  • the terminal displays the timing control within the first target range of the interactive control
  • the first target range refers to any range around the interactive control , for example, the first target range is the top, bottom, left or right side of the interactive control, etc., and for example, the first target range is a mirror-symmetrical area with the interactive control in the interactive interface, etc.
  • the present disclosure does not specifically limit the first target range.
  • the interactive control includes one or more display modes, for example, the interactive control is an interactive pop-up window, or the interactive control is an interactive card or business card, or the The interactive control is a playable interactive animation or dynamic effect, or the interactive control is an interactive three-dimensional model control, etc.
  • the embodiment of the present disclosure does not specifically limit the display mode of the interactive control.
  • the above-mentioned interactive animation or motion effect can be generated based on traditional animation or motion effect production software, or generated based on VR (Virtual Reality, virtual reality) or AR (Augmented Reality, augmented reality) technology. This example does not specifically limit the generation method of interactive animation or motion effect.
  • the timing control includes two possible implementations of counting up or counting down, that is to say, the timing control is used to represent the countdown from the current moment to the end of the effective time period; or, the timing The control is used to represent the timing from the start moment of the valid time period to the current moment.
  • the timing control is used to represent the countdown from the current moment to the end of the effective time period; or, the timing The control is used to represent the timing from the start moment of the valid time period to the current moment.
  • the timing control includes one or more display modes.
  • the timing control is a timing stopwatch that is updated in real time as time changes, and the granularity of the timing stopwatch can be as fine as: days, hours, minutes, seconds, or milliseconds, etc. The precise granularity of the countdown, and the chronograph stopwatch can provide a visual display of counting up or counting down.
  • the timing control is a timing progress bar that is updated in real time as time changes.
  • the display mode of the bar is specifically defined.
  • the total length of the timing progress bar is used to represent the time span of the valid time period, and the progress made in the timing progress bar is used to represent the accumulated duration from the beginning of the valid time period to the current time.
  • the progress that has been made and the progress that has not been made can be displayed differently in the timing progress bar, for example, it can be displayed in different colors, or it can be displayed in different transparency, or it can be displayed in different patterns. Filling, which is not specifically limited in the embodiments of the present disclosure.
  • the timing control is a timing animation or motion effect
  • the terminal plays the timing animation or motion effect in the interactive interface to complete the display of the timing control, which can achieve a more vivid display effect.
  • the server pushes the timing or countdown to each terminal in real time. For example, after the terminal establishes a session connection with the server, the heartbeat mechanism pushes the countdown or countdown; or, the terminal pulls the countdown or countdown from the server at regular intervals, so as to ensure that the countdown or countdown displayed by each terminal viewing the target content item at the same time is consistent, and even The user suspends the application in the background, and can also update the countdown or countdown in time. In some embodiments, the terminal updates the countdown or countdown locally to save communication overhead with the server, which is not specifically limited in this embodiment of the present disclosure.
  • the terminal cancels displaying the interactive control on the interactive interface, and displays the first access entry associated with the target content item.
  • the terminal cancels the display of the interactive control in the interactive interface, and displays the first access entry associated with the target content item.
  • the closing condition includes at least one of the following: receiving an instruction to close the interactive control; or, the display duration of the interactive control reaches a target duration.
  • the target duration is any value greater than 0.
  • the closing instruction is triggered in the following manner: the terminal displays a closing option on the interactive control, and the user performs a trigger operation on the closing option, thereby triggering the generation of the closing instruction.
  • the trigger operation includes: click, double click, long press, press and then drag to the target position, etc., and the embodiment of the present disclosure does not specifically limit the type of the trigger operation.
  • the closing instruction is triggered in the following manner: the user inputs a voice closing instruction for the interactive control to the terminal, for example, the user says "close the interactive control" after turning on the intelligent voice assistant, etc., the embodiment of the present disclosure does not affect the voice
  • the content of the shutdown command is specifically defined.
  • the closing instruction when the closing instruction is received or the display duration of the interactive control reaches the target duration, it means that the closing condition is met, so that the terminal automatically cancels the display of the interactive control, and displays the first visit in the interactive interface.
  • the closing condition when the closing condition is met, the interactive control will be canceled and the first access entry will be displayed, but the embodiment of the present disclosure does not limit whether to cancel the display of the timing control when the closing condition is met.
  • the first access entry is linked to a function page associated with the target content item
  • the function page includes but is not limited to: a web page, a client download address, a product purchase page, a concert or a concert purchase page. Ticket pages, reservation or registration pages for target events, etc.
  • the product associated with the target content item is a client whose exposure needs to be increased, and the first access entry is linked to the download address of the client. After the user clicks the first access entry, the terminal accesses the download address, thereby It is convenient to download the client and return to the interactive interface.
  • the first access entry includes one or more display methods, for example, the first access entry is an interactive function option or button, and the user clicks on the function option or button to access the interactive interface Jump to the function page.
  • the first access entry is an interactive function option or button
  • an interactive robot or a customer service robot is displayed on the functional interface. After the user talks with the interactive robot or customer service robot, the shortcut option of the first access entry is displayed, and the user clicks the shortcut option to enter As far as the function page is concerned, the embodiment of the present disclosure does not specifically limit the display manner of the first access entry.
  • the function page is displayed in the form of a sub-page in the interactive interface, for example, the function page is displayed in the form of a small window, a pop-up window, etc.; in other embodiments, another target application is called in the background to switch to the target application display the function page in the application, such as jumping from the interactive interface of the short video application to the function page of the shopping application; in other embodiments, the browser application is invoked in the background to switch to the browser application to access the function page, for example Jumping from the interactive interface of the short video application to a certain webpage of the browser application, that is, a function page, the embodiment of the present disclosure does not specifically limit the display method of the function page.
  • the timing control and the interactive control are displayed in the interactive interface, which facilitates the user to view the description information carried by the interactive control and at the same time, through the timing control to learn the effective time period of the target activity, and no longer display the interactive control when the closing condition is met. Due to the emphasis on the effective time period, it can be avoided to a certain extent that the user misses the effective time period when he wants to participate in the target activity.
  • the first access entry is also displayed, which is convenient for users to jump to the function page associated with the first access entry, which improves the efficiency of users' acquisition of description information, valid time period and other information at the same time, thereby improving the efficiency of human-computer interaction.
  • the interactive control is used to carry the description information of the target content item
  • the timing control is used to represent the effective time period of the target activity associated with the target content item
  • the first access entry, the second access entry, and the third access entry can all be linked The same or different functional pages associated with the target content item, so that users can learn a variety of different types of information content closely related to the target content item when watching the target content item, so as to prevent users from missing some key information, and It is convenient for users to jump to the corresponding function page through the first access entry, the second access entry, and the third access entry, without having to open other applications to manually search after exiting the application that plays the content item, thus greatly improving information acquisition Efficiency and human-computer interaction efficiency.
  • the method further includes: when the playing of the target content item meets the second condition, displaying a second access entry associated with the target content item on the interactive interface.
  • the second access entry is displayed on the interactive control.
  • the method further includes: switching the second access entry from the first display mode to the second display mode when the playing of the target content item meets the third condition.
  • the method further includes: canceling displaying the timing control in the interactive interface when the closing condition of the interactive control is met.
  • displaying the interactive control and the timing control on the interactive interface includes: when the playing of the target content item meets the first sub-condition, displaying the timing control on the interactive interface; and displaying the interactive control on the interactive interface when the playing of the target content item meets the second sub-condition.
  • displaying the timing control on the interactive interface includes: displaying a target account associated with the target content item on the interactive interface; and displaying the timing control within a second target range of the target account.
  • the first subcondition is that the target content item starts playing; or, the first subcondition is that the playing duration of the target content item reaches a first duration.
  • the method further includes: when playing the target content item, performing audio recognition on the audio of the target content item; and performing an operation of displaying the timing control when it is detected that the audio contains the target voice.
  • the method further includes: when playing the target content item, extracting the text information in the screen of the target content item; when detecting that the text information contains the target text, performing the operation of displaying the timing control .
  • the method further includes: when the target content item is played, displaying the third access entry associated with the target content item, the target account associated with the target content item, the timing At least one of controls or replay options.
  • the timing control to emphasize the effective time period of the target activity to the user during the process of playing the target content item, so as to prevent the user from missing the effective time period.
  • Fig. 3 is a flow chart of an information display method according to an embodiment. As shown in Fig. 3, the information display method is executed by an electronic device.
  • the embodiment of the present disclosure takes the electronic device as an example for illustration. This embodiment includes The following steps.
  • the terminal plays the target content item in the interactive interface.
  • the above-mentioned 301 is similar to the above-mentioned 201 and will not be repeated here.
  • the terminal pulls the display resource of the target content item from the server, and the display resource includes at least one of the audio and picture of the target content item, and invokes the playback control to play the display resource in the interactive interface. resource.
  • FIG. 4 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • the user enters the interactive interface 400 of the application, and on the interactive interface 400 Play the target content item in .
  • the target content item as an example of an advertisement video
  • a play screen 410 of the target content item is displayed in the interactive interface 400, and in the lower left corner of the play screen 410, a target account 411 associated with the target content item, the account number of the target account are displayed.
  • the target account 411 includes an anchor account or an enterprise account, etc.
  • the promotional information 412 includes but is not limited to: the account profile of the target account, the latest dynamic information released by the target account, the target content item description information, etc.
  • the background music 413 can be presented as a scrolling subtitle, for example, the title of the background music is cyclically displayed in the scrolling subtitle, or the lyrics of the background music being played are displayed in the scrolling subtitle.
  • the user Clicking on the background music 413 can jump to the details interface of the background music.
  • an avatar picture 414, a like option 415, a comment option 416, and a sharing option 417 are displayed, and the avatar picture 414 is linked to the personal homepage of the target account, or linked to To the live broadcast room, etc.
  • the like option 415 is used to provide a like function for the target content item
  • the comment option 416 is used to provide a comment function for the target content item
  • the share option 417 is used for the target content item.
  • the target content item is shared to the contact account, personal dynamics or other applications.
  • the terminal displays an interactive control and a timing control on the interactive interface in response to the playing of the target content item meeting the first condition, and the interactive control displays a second access entry associated with the target content item.
  • the interactive control and the timing control are displayed on the interactive interface.
  • the interactive control is used to bear the description information of the target content item
  • the timing control is used to represent the effective time period of the target activity associated with the target content item.
  • the above-mentioned 302 is similar to the above-mentioned 202 and will not be repeated here.
  • the embodiments of the present disclosure take the example of simultaneously displaying the interactive control and the timing control when the first condition is met, in other words, the display conditions of the interactive control and the timing control are the same, and in other embodiments , the display conditions of the interactive control and the timing control are different, then the interactive control and the timing control will have different display timings.
  • One condition is that both the interactive control and the timing control are displayed in the interactive interface at this time, and the embodiment of the present disclosure does not limit whether the timing control and the interactive control are displayed at the same time.
  • the first condition is that the playing duration of the target content item reaches a second duration
  • the second duration is any value greater than 0, for example, the first duration is 3 seconds or other values
  • the The second duration is the same as or different from the first duration, and the embodiment of the present disclosure does not specifically limit the content of the first condition.
  • the first condition is that the audio of the target content item contains the target voice, that is to say, when the terminal plays the target content item, it performs audio recognition on the audio of the target content item;
  • the audio contains the target voice perform the operation of displaying the timing control.
  • the target voice is pre-configured by technicians.
  • the target voice refers to the product name and time keywords appearing in an audio clip at the same time.
  • the time keywords include but are not limited to: "activity time”, "since a certain
  • the content of the target speech is not specifically limited in the embodiments of the present disclosure, such as “from a certain time to a certain time”, “the deadline is”, “the event is about to end”.
  • triggering the display of the timing control and the interactive control can make the display timing of the timing control and the interactive control Smarter.
  • the first condition is that the screen of the target content item contains the target text, that is to say, when the terminal plays the target content item, it extracts the text information in the screen of the target content item; When the text information contains the target text, perform the operation of displaying the timing control.
  • the display conditions of the timing control and the interactive control are the same, when it is detected that the text information contains the target text, It means that the first condition is met, and the operation of displaying the timing control and the interactive control is performed.
  • the target text is preconfigured by technicians, for example, the target text is two time points or a period of time, for example, the target text includes: "XXXXXXXXXXXYYYYYYYYYYYYYYYYYYYYYYYYY”, “Within three days from today", "within one week from XX, XX, XXXX”, etc., the embodiment of the present disclosure does not specifically limit the content of the target text.
  • OCR Optical Character Recognition, Optical Character Recognition
  • the second access entry is displayed on the interactive control, wherein the second access entry may be the same as or different from the first access entry, Embodiments of the present disclosure do not specifically limit this.
  • the interactive control displays the second access entry as an example. In some embodiments, only the description information is displayed in the interactive control without displaying the second access entry. The embodiments of the present disclosure do not It is defined whether there is a second access entry displayed in the interactive control.
  • the second access entry is linked to a function page associated with the target content item
  • the function page includes but is not limited to: a webpage, a client download address, a product purchase page, a concert or a concert purchase page. Ticket pages, reservation or registration pages for target events, etc.
  • the target content item is associated with the target commodity
  • the second access entry is linked to the purchase page of the target commodity.
  • the terminal accesses the purchase page and supports placing an order for the target commodity Buy.
  • the product associated with the target content item is a client whose exposure needs to be increased, and the second access entry is linked to the download address of the client. After the user clicks on the second access entry, the terminal accesses the download address, thereby It is convenient to download the client and return to the interactive interface.
  • the second access entry includes one or more display methods, for example, the second access entry is an interactive function option or button, and the user clicks on the function option or button to access the interactive interface Jump to the function page.
  • the second access entry is an interactive function option or button, and the user clicks on the function option or button to access the interactive interface Jump to the function page.
  • an interactive robot or a customer service robot is displayed on the functional interface. After the user talks to the interactive robot or customer service robot, the shortcut option of the second access entry is displayed, and the user clicks the shortcut option to enter As far as the function page is concerned, the embodiment of the present disclosure does not specifically limit the display manner of the second access entry.
  • the function page is displayed in the form of a sub-page in the interactive interface, for example, the function page is displayed in the form of a small window, a pop-up window, etc.; in other embodiments, another target application is called in the background to switch to the target application display the function page in the application, such as jumping from the interactive interface of the short video application to the function page of the shopping application; in other embodiments, the browser application is invoked in the background to switch to the browser application to access the function page, for example Jumping from the interactive interface of the short video application to a certain webpage of the browser application, that is, a function page, the embodiment of the present disclosure does not specifically limit the display method of the function page.
  • Fig. 5 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure. As shown in Fig. 5, assuming that the first condition is that the playing duration of the target content item reaches the first duration, then when the playing duration of the target content item reaches the first duration , an interactive pop-up window 510 is displayed on the interactive interface 400, and the interactive pop-up window 510 is an exemplary illustration of an interactive control displayed in the form of a pop-up window (also referred to as an interactive card).
  • the description information 511 of the target content item is displayed in the interactive pop-up window 510, and the description information 511 is used to provide relevant information about the product or service associated with the target content item, or to provide target activities associated with the target content item
  • a timer control 512 and a close option 513 are displayed on the top of the interactive pop-up window 510.
  • the timer control 512 is used to represent the effective time period of the target activity associated with the target content item, which is displayed here in the form of a stopwatch
  • the close option 513 is used to trigger a close command of the interactive pop-up window 510 .
  • a second access entry 514 is displayed at the bottom of the interactive pop-up window 510. Since the product associated with the target content item in this example is commodity A in the XX application program, the second access entry 514 is used to provide The redirect link for purchasing product A in the app.
  • the terminal cancels displaying the interactive control and the timing control on the interactive interface in response to meeting the closing condition of the interactive control, and displays the first access entry associated with the target content item.
  • the terminal cancels the display of the interactive control and the timing control in the interactive interface, and displays the first access entry associated with the target content item.
  • the above-mentioned 303 is similar to the above-mentioned 203 and will not be repeated here.
  • the interactive control and the timing control are canceled as an example for illustration.
  • the closing condition when the closing condition is met, only The display of the interactive control is canceled, but the timing control is still displayed, so that the user can view the timing control at any time.
  • the embodiment of the present disclosure does not specifically limit whether to cancel the display of the timing control when the closing condition is met.
  • the interactive control and the timing control when canceling the display of the interactive control and the timing control, the interactive control and the timing control are closed, or the interactive control and the timing control are hidden (such as being set to be invisible), and the first The access entry is displayed in this interactive interface.
  • FIG. 6 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • the interactive pop-up window 510 and the timing control 512 will no longer be displayed on the interactive interface 400 at this time.
  • the first access entry namely the second access entry
  • the entry 514 is convenient for users to initiate access operations to related function pages at any time. It should be noted that FIG.
  • FIG. 6 is only an exemplary illustration of a schematic diagram of an interface when the shutdown condition is met.
  • the first access entry and the second access entry are the same as an example.
  • the terminal detects that the When the closing condition of the interactive pop-up window 510 is met, the interactive pop-up window 510 is no longer displayed in the interactive interface 400 , but the timing control 512 and the first access entry, that is, the second access entry 514 are still displayed.
  • the terminal displays at least one of the third access entry associated with the target content item, the target account associated with the target content item, the timing control, or the replay option in the interactive interface in response to the completion of the target content item. item.
  • the terminal displays at least one of the third access entry associated with the target content item, the target account associated with the target content item, the timing control, or the replay option on the interactive interface. item.
  • the replay option is used to replay the target content item.
  • the third access entry is the same as or different from the first access entry, and the third access entry is the same as or different from the second access entry, which is not specifically limited in this embodiment of the present disclosure, for example, the first access entry, the second All three of the access entrance and the third access entrance are the same.
  • the display mode of the timer control is similar to the above-mentioned 302 , and will not be repeated here.
  • the third access entry is linked to a function page associated with the target content item, and the function page includes but is not limited to: a web page, a client download address, a product purchase page, a concert or a concert purchase page. Ticket pages, reservation or registration pages for target events, etc.
  • the target content item is associated with the target commodity
  • the third access entry is linked to the purchase page of the target commodity. After the user clicks the third access entry, the terminal accesses the purchase page and can choose to download the target commodity. single purchase.
  • the product associated with the target content item is a client whose exposure needs to be increased, and the third access entry is linked to the download address of the client. After the user clicks the third access entry, the terminal accesses the download address, thereby It is convenient to download the client and return to the interactive interface.
  • the third access entry includes one or more display modes, for example, the third access entry is an interactive function option or button, and the user clicks on the function option or button to access Jump to the function page.
  • the third access entry is an interactive function option or button, and the user clicks on the function option or button to access Jump to the function page.
  • an interactive robot or a customer service robot is displayed on the functional interface. After the user talks with the interactive robot or customer service robot, the shortcut option of the third access entry is displayed, and the user clicks the shortcut option to enter As far as the function page is concerned, the embodiment of the present disclosure does not specifically limit the display manner of the third access entry.
  • the function page is displayed in the form of a sub-page in the interactive interface, for example, the function page is displayed in the form of a small window, a pop-up window, etc.; in other embodiments, another target application is called in the background to switch to the target application display the function page in the application, such as jumping from the interactive interface of the short video application to the function page of the shopping application; in other embodiments, the browser application is invoked in the background to switch to the browser application to access the function page, for example Jumping from the interactive interface of the short video application to a certain webpage of the browser application, that is, a function page, the embodiment of the present disclosure does not specifically limit the display method of the function page.
  • FIG. 7 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • an end pop-up window 710 is displayed in the interactive interface 400, and the interactive interface 400 at this time is also called The ad end page.
  • the target account 411 associated with the target content item, as well as the avatar picture and detailed information of the target account 411 are displayed in the end pop-up window 710 .
  • the first access entry, the second access entry, and the third access entry are all the same as an example, and the third access entry, that is, the second access entry 514 is displayed at the bottom of the end pop-up window 710 .
  • FIG. 7 is only an exemplary illustration of a schematic interface after the target content item is played.
  • the first access entry, the second access entry, and the third access entry are all three
  • the interactive interface 400 displays a timing control 512 to remind again Timing information of the user's valid time period to avoid the user forgetting to participate in the target activity within the valid time period.
  • the timing control 512 is displayed in association with the end pop-up window 710, for example, the timing control 512 is displayed on the end pop-up window 710 Alternatively, display the timer control 512 above the end pop-up window 710, which is not specifically limited in this embodiment of the present disclosure.
  • the timing control and the interactive control are displayed in the interactive interface, which facilitates the user to view the description information carried by the interactive control and at the same time, through the timing control to learn the effective time period of the target activity, and no longer display the interactive control when the closing condition is met. Due to the emphasis on the effective time period, it can be avoided to a certain extent that the user misses the effective time period when he wants to participate in the target activity.
  • the first access entry is also displayed, which is convenient for users to jump to the function page associated with the first access entry, which improves the efficiency of users' acquisition of description information, valid time period and other information at the same time, thereby improving the efficiency of human-computer interaction.
  • the interactive control is used to carry the description information of the target content item
  • the timing control is used to represent the effective time period of the target activity associated with the target content item
  • the first access entry, the second access entry, and the third access entry can all be linked The same or different functional pages associated with the target content item, so that users can learn a variety of different types of information content closely related to the target content item when watching the target content item, so as to prevent users from missing some key information, and It is convenient for users to jump to the corresponding function page through the first access entry, the second access entry, and the third access entry, without having to open other applications to manually search after exiting the application that plays the content item, thus greatly improving information acquisition Efficiency and human-computer interaction efficiency.
  • the overall display process in the case of simultaneously displaying the timing control and the interactive control under the first condition is introduced in detail, but in the embodiment of the present disclosure, it will be introduced in detail that the timing control and the interactive control have different display The overall display flow at the time of the condition.
  • Fig. 8 is a flow chart of an information display method according to an embodiment. As shown in Fig. 8, the information display method is executed by an electronic device.
  • the embodiment of the present disclosure takes the electronic device as an example for illustration. This embodiment includes The following steps.
  • the terminal plays the target content item in the interactive interface.
  • the above-mentioned 801 is similar to the above-mentioned 301 and will not be repeated here.
  • the terminal in response to the playing of the target content item meeting the first sub-condition, displays a timing control on the interactive interface, where the timing control is used to represent a valid time period of a target activity associated with the target content item.
  • the terminal displays a timing control on the interactive interface.
  • the first subcondition is that the target content item starts to play; or, the target condition is that the playing duration of the target content item reaches the first duration; or, the first subcondition is that the target content item The audio contains the target voice; or, the first subcondition is that the target content item includes target text in the picture.
  • the first sub-condition is that the target content item starts to play, then the terminal displays the timing control on the interactive interface while executing the above-mentioned 801 to play the target content item, so that it is convenient for the user to know immediately The effective time period for the target activity.
  • the first sub-condition is that the playing duration of the target content item reaches a first duration, and the first duration is any value greater than 0, for example, the first duration is 1 second or other values, then in When the playing duration of the target content item reaches the first duration, the timing control is displayed on the interactive interface.
  • the first sub-condition is that the audio of the target content item contains the target voice, that is to say, when the terminal plays the target content item, it performs audio recognition on the audio of the target content item;
  • the audio contains the target voice, perform the operation of displaying the timing control, wherein the target voice is pre-configured by the technician, for example, the target voice means that the product name and time keywords appear simultaneously in an audio clip
  • the time keywords include but are not limited to: "activity time”, "from a certain time to a certain time”, “the deadline is”, “the activity is about to end”, etc., the embodiment of the present disclosure does not The content is specifically limited.
  • the timing control is triggered to be displayed, which can make the display timing of the timing control more intelligent.
  • the first sub-condition is that the screen of the target content item includes target text, that is to say, the terminal extracts the text information in the screen of the target content item when playing the target content item;
  • the operation of displaying the timing control is performed, wherein the target text is pre-configured by the technician, for example, the target text is two time points or a period of time, for example, the target The text includes: "XXXX XX XX to YYYY YYYYYYYYYYYY”, "within three days from today", "within one week from XX XXXXX”, etc., the embodiment of the present disclosure does not specify the content of the target text limited.
  • OCR Optical Character Recognition, Optical Character Recognition
  • the timing control is triggered to be displayed, which can make the display timing of the timing control more intelligent.
  • the terminal when displaying the timing control, displays the target account associated with the target content item in the interactive interface; and displays the timing control within the second target range of the target account.
  • the target account includes an anchor account, an enterprise account, and the like.
  • the second target range refers to any range around the target account, for example, the second target range is the top, bottom, left or right side of the target account, etc., and for example, the second target range is The embodiment of the present disclosure does not specifically limit the second target range, such as the mirror-symmetrical area to the target account in the interactive interface. In the above process, by displaying the timing control within the second target range of the target account, it is possible to prevent the timing control from blocking the promotional information or detailed information of the target account, and optimize the layout of the interactive interface.
  • FIG. 9 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • the user enters the interactive interface 900 of the application, and on the interactive interface 900 Play the target content item in .
  • the target content item as an example of an advertisement video
  • a play screen 910 of the target content item is displayed on the interactive interface 900, and in the lower left corner of the play screen 910, a target account 911 associated with the target content item, the account number of the target account are displayed.
  • the target account 911 includes an anchor account or an enterprise account, etc.
  • the promotional information 912 includes but is not limited to: the account profile of the target account, the latest dynamic information released by the target account, the target content item description information, etc.
  • the background music 913 can be presented as a scrolling subtitle, for example, the title of the background music is cyclically displayed in the scrolling subtitle, or the lyrics of the background music being played are displayed in the scrolling subtitle.
  • the user Clicking on the background music 913 can jump to the details interface of the background music.
  • the avatar picture 914 in the lower right corner of the playing screen 910, there are displayed an avatar picture 914, a like option 915, a comment option 916, and a sharing option 917, and the avatar picture 914 is linked to the personal homepage of the target account, or a link To the live broadcast room, etc. that are being broadcast live, the like option 915 is used to provide a like function for the target content item, the comment option 916 is used to provide a comment function for the target content item, and the share option 917 is used to provide a comment function for the target content item.
  • the target content item is shared to the contact account, personal dynamics or other applications.
  • a timing control 920 will also be displayed above the target account 911.
  • the timing control 920 is used to represent The effective time period for the target activity associated with this target content item.
  • the terminal in response to the playing of the target content item meeting the second condition, displays a second access entry associated with the target content item on the interactive interface in a first display manner.
  • the second access entry associated with the target content item is displayed on the interactive interface in the first display manner.
  • the second condition is that the playing duration of the target content item reaches a third duration, and the third duration is any value greater than 0, for example, the third duration is 5 seconds or other values.
  • the second condition is that the target content item is played to the first video frame, and the first video frame is set by the technician so that the terminal automatically displays the second video frame when the target content item is played to the first video frame. access entrance.
  • the second access entry is linked to a function page associated with the target content item
  • the function page includes but is not limited to: a web page, a client download address, a product purchase page, a concert or a concert purchase page. Ticket pages, reservation or registration pages for target events, etc.
  • the target content item is associated with the target commodity
  • the second access entry is linked to the purchase page of the target commodity. After the user clicks the second access entry, the terminal accesses the purchase page, and can choose to download the target commodity. single purchase.
  • the product associated with the target content item is a client whose exposure needs to be increased, and the second access entry is linked to the download address of the client. After the user clicks on the second access entry, the terminal accesses the download address, thereby It is convenient to download the client and return to the interactive interface.
  • the second access entry includes one or more display methods, for example, the second access entry is an interactive function option or button, and the user clicks on the function option or button to access the interactive interface Jump to the function page.
  • the second access entry is an interactive function option or button, and the user clicks on the function option or button to access the interactive interface Jump to the function page.
  • an interactive robot or a customer service robot is displayed on the functional interface. After the user talks to the interactive robot or customer service robot, the shortcut option of the second access entry is displayed, and the user clicks the shortcut option to enter As far as the function page is concerned, the embodiment of the present disclosure does not specifically limit the display manner of the second access entry.
  • the function page is displayed in the form of a sub-page in the interactive interface, for example, the function page is displayed in the form of a small window, a pop-up window, etc.; in other embodiments, another target application is called in the background to switch to the target application display the function page in the application, such as jumping from the interactive interface of the short video application to the function page of the shopping application; in other embodiments, the browser application is invoked in the background to switch to the browser application to access the function page, for example Jumping from the interactive interface of the short video application to a certain webpage of the browser application, that is, a function page, the embodiment of the present disclosure does not specifically limit the display method of the function page.
  • FIG. 10 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure. As shown in FIG. 10 , taking the second condition as an example where the playback duration of the target content item reaches the third duration, the playback duration of the target content item reaches the third duration. When the duration is long, the second access entry 1010 is displayed in the first display mode in the interactive interface 900, wherein the second access entry 1010 is displayed below the background music 913, because the target content item associated with the The product is commodity A in the XX application, so the second access entry 1010 is used to provide a jump link for purchasing commodity A in the XX application.
  • the terminal switches the second access entry from the first display mode to the second display mode in response to the playing of the target content item meeting the third condition.
  • the second access entry is switched from the first display mode to the second display mode.
  • the first display mode is different from the second display mode, for example, at least one of the font size, font, color, shading, and layout of the first display mode and the second display mode is different.
  • the first display mode is Gray background color white font
  • the second display mode is red background color white font.
  • the third condition is that the playing duration of the target content item reaches a fourth duration, and the fourth duration is any value greater than 0, for example, the fourth duration is 7 seconds or other values.
  • the fourth condition is that the target content item is played to a second video frame, and the second video frame is set by a technician so that when the terminal plays to the second video frame, the second video frame is automatically played.
  • the access portal is switched from the first display mode to the second display mode.
  • the terminal when the terminal switches the second access entry from the first display mode to the second display mode, the terminal directly modifies the layout parameters of the second access entry, so that the display mode can be switched; or, the terminal The display of the second access entry originally in the first display manner is canceled, and the second access entry is displayed in the second display manner.
  • the embodiment of the present disclosure does not specifically limit the switching process of the display manner.
  • Fig. 11 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure. As shown in Fig. 11, taking the third condition that the playing duration of the target content item reaches the fourth duration as an example, when the playing duration of the target content item reaches the fourth duration For four hours, in the interactive interface 900, switch the second access entry 1010 from the first display mode shown in FIG. 10 to the second display mode shown in FIG. The background color and font color of the button of 1010 are changed, and the size of the button of the second access entry 1010 is also changed (for example, bigger).
  • the terminal responds that the playback of the target content item meets the second sub-condition, displays an interactive control on the interactive interface, and displays the second access entry on the interactive control, and the interactive control is used to carry the target Descriptive information for the content item.
  • the second sub-condition is that the playing duration of the target content item reaches a fifth duration, and the fifth duration is any value greater than 0, for example, the fifth duration is 9 seconds or other values.
  • the second sub-condition is that the target content item is played to the third video frame, and the third video frame is set by the technician so that the terminal automatically displays the interactive video when the target content item is played to the third video frame. control, and display the second access entry on the interactive control.
  • the second access entry needs to be displayed on the interactive control
  • both the second access entry and the interactive control are displayed in the form of a floating layer
  • the overlay can be displayed on the floating layer of the interactive control, which can simplify the process of displaying the control.
  • the display of the second access entry is canceled, and the second access entry is set as a sub-control of the interactive control, thereby displaying the
  • the interactive control of the second access entry for example, the second access entry is a function button displayed in an interactive pop-up window, which is not specifically limited in this embodiment of the present disclosure.
  • the above 802-805 it shows a possible implementation manner of displaying the interactive control and the timing control on the interactive interface when the playing of the target content item meets the first condition.
  • the interactive control and the timing control have different display timings. Only when the first sub-condition and the second sub-condition are satisfied at the same time, the first condition is met, that is, both the interactive control and the timing control are displayed in the interactive interface. Similar to the above-mentioned FIG. 5 , more diverse control display modes can be provided.
  • the first sub-condition is that the target content item starts playing
  • the second condition is that the playing duration of the target content item reaches the third duration
  • the third condition is that the playing duration of the target content item reaches the fourth duration
  • the fourth duration is greater than the third duration
  • the second sub-condition is that the playing duration of the target content item reaches the fifth duration.
  • the overall display process is as follows: when the target content item starts playing , the timing control is displayed on the interactive interface. When the playing time of the target content item reaches the third time, the second access entry is displayed in the first display mode. When the playing time of the target content item reaches the fourth time, the second access entry is displayed in the second display mode. The second access entry, when the playing duration of the target content item reaches the fifth duration, an interactive control is displayed, and the second access entry is displayed on the interactive control.
  • the terminal cancels displaying the interactive control on the interactive interface, and displays the first access entry associated with the target content item.
  • the interactive control when the closing condition of the interactive control is met, the interactive control is canceled in the interactive interface, and the first access entry associated with the target content item is displayed.
  • the above-mentioned 806 is similar to the above-mentioned 303 and will not be repeated here. It should be noted that, in the above 303, when the closing condition is met, the interactive control and the timing control are simultaneously canceled and displayed, but in the embodiment of the present disclosure, only the interactive control is canceled, but the timing is still displayed controls. Schematically, the first access entry is the same as the second access entry. When the first condition is met, both the interactive control and the timing control are displayed on the interactive interface, similar to the above-mentioned figure 5. When the closing condition is met In the case of , the interactive interface will switch from the layout shown in Figure 5 to the layout shown in Figure 11, and only the interactive control will be canceled, but the timing control and the first access entry will still be displayed.
  • FIG. 12 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure.
  • taking the interactive control as an interactive pop-up window as an example when the user clicks the close option in the interactive pop-up window, the interaction is triggered.
  • the closing instruction of the pop-up window makes the terminal detect that the closing condition of the interactive pop-up window is met, and at this time, the interactive pop-up window will no longer be displayed on the interactive interface 900 .
  • the timing control 920 is still displayed in the interactive interface 900, and a first access entry 1210 is also displayed. After clicking the first access entry 1210, the user can enter the account home page of the target account and automatically follow the target account, which is convenient for users. Initiating an access operation to the personal homepage of the target account at any time also facilitates the user to check the timing control at any time to know the valid time period.
  • the terminal displays at least one of the third access entry associated with the target content item, the target account associated with the target content item, the timing control, or the replay option in the interactive interface in response to the completion of the target content item. item.
  • the target content item when the target content item is played, at least one of the third access entry associated with the target content item, the target account associated with the target content item, the timing control or the replay option is displayed on the interactive interface .
  • the timing control and the interactive control are displayed in the interactive interface, which facilitates the user to view the description information carried by the interactive control and at the same time, through the timing control to learn the effective time period of the target activity, and no longer display the interactive control when the closing condition is met. Due to the emphasis on the effective time period, it can be avoided to a certain extent that the user misses the effective time period when he wants to participate in the target activity.
  • the first access entry is also displayed, which is convenient for users to jump to the function page associated with the first access entry, which improves the efficiency of users' acquisition of description information, valid time period and other information at the same time, thereby improving the efficiency of human-computer interaction.
  • the interactive control is used to carry the description information of the target content item
  • the timing control is used to represent the effective time period of the target activity associated with the target content item
  • the first access entry, the second access entry, and the third access entry can all be linked The same or different functional pages associated with the target content item, so that users can learn a variety of different types of information content closely related to the target content item when watching the target content item, so as to prevent users from missing some key information, and It is convenient for users to jump to the corresponding function page through the first access entry, the second access entry, and the third access entry, without having to open other applications to manually search after exiting the application that plays the content item, thus greatly improving information acquisition Efficiency and human-computer interaction efficiency.
  • Fig. 13 is a logical structural block diagram of an information display device according to an embodiment.
  • the device includes a playback unit 1301 , a first display unit 1302 and a second display unit 1303 .
  • the playing unit 1301 is configured to play the target content item in the interactive interface
  • the first display unit 1302 is configured to display an interactive control and a timing control on the interactive interface when the playing of the target content item meets the first condition, the interactive control is used to carry the description information of the target content item, The timing control is used to represent the effective time period of the target activity associated with the target content item;
  • the second display unit 1303 is configured to cancel display of the interactive control in the interactive interface and display the first access entry associated with the target content item when the closing condition of the interactive control is met.
  • the timing control and the interactive control are displayed in the interactive interface, which facilitates the user to view the description information carried by the interactive control and at the same time, through the timing control to learn the effective time period of the target activity, and no longer display the interactive control when the closing condition is met. Due to the emphasis on the effective time period, it can be avoided to a certain extent that the user misses the effective time period when he wants to participate in the target activity.
  • the first access entry is also displayed, which is convenient for users to jump to the function page associated with the first access entry, which improves the efficiency of users' acquisition of description information, valid time period and other information at the same time, thereby improving the efficiency of human-computer interaction.
  • the first display unit 1302 includes: a first display subunit configured to associate and display the interactive control and the timing control in the target area of the interactive interface.
  • the first display subunit is configured to: display the timing control on the interactive control; or, display the timing control within the first target range of the interactive control.
  • the second display unit 1303 is further configured to: when the playing of the target content item meets the second condition, display a second access entry associated with the target content item on the interactive interface.
  • the second display unit 1303 is further configured to: display the second access entry on the interactive control when the interactive control is displayed in the interactive interface.
  • the second display unit 1303 is further configured to: switch the second access entry from the first display mode to the second display mode when the playing of the target content item meets the third condition.
  • the second display unit 1303 is further configured to: cancel the display of the timing control in the interactive interface if the closing condition of the interactive control is met.
  • the first display unit includes: a second display subunit configured to, in the interactive interface, when the playing of the target content item meets the first sub-condition displaying the timing control; the third display subunit is configured to display the interactive control on the interactive interface when the playing of the target content item meets the second sub-condition.
  • the second display subunit is configured to: display a target account associated with the target content item in the interactive interface; and display the timing control within a second target range of the target account.
  • the first subcondition is that the target content item starts playing; or, the first subcondition is that the playing duration of the target content item reaches a first duration.
  • the device further includes: an audio recognition unit configured to perform audio recognition on the audio of the target content item when the target content item is played; When the target speech is included, perform an action that displays the timing controls.
  • the device further includes: an extracting unit configured to extract text information in the screen of the target content item when the target content item is played; when the text information is detected When the target text is contained in , perform an action that displays the timing control.
  • the closing condition includes at least one of the following: receiving an instruction to close the interactive control; or, the display duration of the interactive control reaches a target duration.
  • the second display unit 1303 is further configured to: when the target content item is played, display the third access entry associated with the target content item, the target content item associated At least one of the target account, the timing control, or the replay option.
  • the timing control is used to represent countdown from the current moment to the end moment of the valid time period; or, the timing control is used to represent countdown from the start moment of the valid time period to the current moment.
  • Fig. 14 shows a structural block diagram of a terminal provided by an embodiment of the present disclosure.
  • the device types of the terminal 1400 include: smartphones, tablet computers, MP3 players (Moving Picture Experts Group Audio Layer III, moving picture experts compress standard audio layer 3), MP4 (Moving Picture Experts Group Audio Layer IV, moving picture experts compress Standard audio level 4) player, laptop or desktop computer.
  • the terminal 1400 may also be called user equipment, portable terminal, laptop terminal, desktop terminal, and other names.
  • the terminal 1400 includes: a processor 1401 and a memory 1402 .
  • the processor 1401 includes one or more processing cores, such as a 4-core processor, an 8-core processor, and the like.
  • the processor 1401 is realized by at least one hardware form in DSP (Digital Signal Processing, digital signal processing), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array, programmable logic array) .
  • the processor 1401 includes a main processor and a coprocessor, and the main processor is a processor for processing data in a wake-up state, also called a CPU (Central Processing Unit, central processing unit);
  • a coprocessor is a low-power processor for processing data in a standby state.
  • the processor 1401 is integrated with a GPU (Graphics Processing Unit, image processor), and the GPU is used for rendering and drawing the content that needs to be displayed on the display screen.
  • the processor 1401 further includes an AI (Artificial Intelligence, artificial intelligence) processor, where the AI processor is configured to process computing operations related to machine learning.
  • AI Artificial Intelligence, artificial intelligence
  • Memory 1402 includes one or more computer-readable storage media, which are, for example, non-transitory.
  • the memory 1402 may also include high-speed random access memory, and non-volatile memory, such as one or more magnetic disk storage devices and flash memory storage devices.
  • non-transitory computer-readable storage medium in the memory 1402 is used to store at least one instruction, and the at least one instruction is used to be executed by the processor 1401 to realize information display provided by various embodiments of the present disclosure method.
  • the terminal 1400 may optionally further include: a peripheral device interface 1403 and at least one peripheral device.
  • the processor 1401, the memory 1402, and the peripheral device interface 1403 are connected through buses or signal lines.
  • Each peripheral device is connected to the peripheral device interface 1403 through a bus, a signal line or a circuit board.
  • the peripheral device includes: at least one of a radio frequency circuit 1404 , a touch screen 1405 , a camera assembly 1406 , an audio circuit 1407 and a power supply 1409 .
  • the peripheral device interface 1403 may be used to connect at least one peripheral device related to I/O (Input/Output, input/output) to the processor 1401 and the memory 1402 .
  • the processor 1401, memory 1402 and peripheral device interface 1403 are integrated on the same chip or circuit board; in some other embodiments, any one of the processor 1401, memory 1402 and peripheral device interface 1403 or The two are implemented on a separate chip or circuit board, which is not limited in this embodiment.
  • the radio frequency circuit 1404 is used to receive and transmit RF (Radio Frequency, radio frequency) signals, also called electromagnetic signals.
  • the radio frequency circuit 1404 communicates with the communication network and other communication devices through electromagnetic signals.
  • the radio frequency circuit 1404 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals.
  • the radio frequency circuit 1404 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and the like.
  • the radio frequency circuit 1404 communicates with other terminals through at least one wireless communication protocol.
  • the wireless communication protocol includes but is not limited to: metropolitan area network, mobile communication networks of various generations (2G, 3G, 4G and 5G), wireless local area network and/or WiFi (Wireless Fidelity, wireless fidelity) network.
  • the radio frequency circuit 1404 also includes circuits related to NFC (Near Field Communication, short-range wireless communication), which is not limited in the present disclosure.
  • the display screen 1405 is used to display a UI (User Interface, user interface).
  • the UI includes graphics, text, icons, video, and any combination thereof.
  • the display screen 1405 also has the ability to collect touch signals on or above the surface of the display screen 1405 .
  • the touch signal is input to the processor 1401 as a control signal for processing.
  • the display screen 1405 is also used to provide virtual buttons and/or virtual keyboards, also called soft buttons and/or soft keyboards.
  • the display screen 1405 is set on the front panel of the terminal 1400; in other embodiments, there are at least two display screens 1405, which are respectively arranged on different surfaces of the terminal 1400 or in a folding design;
  • the display screen 1405 is a flexible display screen, and is disposed on a curved surface or a folded surface of the terminal 1400 . Even, the display screen 1405 is set as a non-rectangular irregular figure, that is, a special-shaped screen.
  • the display screen 1405 is made of LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting Diode, organic light-emitting diode) and other materials.
  • the camera assembly 1406 is used to capture images or video.
  • the camera assembly 1406 includes a front camera and a rear camera.
  • the front camera is set on the front panel of the terminal, and the rear camera is set on the back of the terminal.
  • there are at least two rear cameras which are any one of the main camera, depth-of-field camera, wide-angle camera, and telephoto camera, so as to realize the fusion of the main camera and the depth-of-field camera to realize the background blur function.
  • camera assembly 1406 also includes a flash.
  • the flash is a single-color temperature flash or a dual-color temperature flash. Dual color temperature flash refers to the combination of warm light flash and cold light flash, which is used for light compensation under different color temperatures.
  • Audio circuitry 1407 includes a microphone and speakers.
  • the microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals and input them to the processor 1401 for processing, or input them to the radio frequency circuit 1404 to realize voice communication.
  • the microphone is an array microphone or an omnidirectional collection microphone.
  • the speaker is used to convert the electrical signal from the processor 1401 or the radio frequency circuit 1404 into sound waves.
  • the loudspeaker is either a conventional membrane loudspeaker, or a piezoelectric ceramic loudspeaker.
  • audio circuitry 1407 also includes a headphone jack.
  • the power supply 1409 is used to supply power to various components in the terminal 1400 .
  • the power source 1409 is alternating current, direct current, disposable batteries or rechargeable batteries.
  • the rechargeable battery supports wired charging or wireless charging.
  • the rechargeable battery is also used to support fast charging technology.
  • the terminal 1400 further includes one or more sensors 1410 .
  • the one or more sensors 1410 include, but are not limited to: an acceleration sensor 1411 , a gyro sensor 1412 , a pressure sensor 1413 , an optical sensor 1415 and a proximity sensor 1416 .
  • the acceleration sensor 1411 is used to detect the acceleration on the three coordinate axes of the coordinate system established by the terminal 1400 .
  • the acceleration sensor 1411 is used to detect the components of the gravitational acceleration on the three coordinate axes.
  • the processor 1401 controls the touch screen 1405 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1411 .
  • the acceleration sensor 1411 is also used for collecting game or user's motion data.
  • the gyro sensor 1412 is used to detect the body orientation and rotation angle of the terminal 1400 , and the gyro sensor 1412 and the acceleration sensor 1411 cooperate to collect 3D actions of the user on the terminal 1400 .
  • the processor 1401 realizes the following functions: motion sensing (such as changing the UI according to the user's tilt operation), image stabilization during shooting, game control and inertial navigation.
  • the pressure sensor 1413 is disposed on the side frame of the terminal 1400 and/or the lower layer of the touch screen 1405 .
  • the pressure sensor 1413 can detect the user's grip signal on the terminal 1400 , and the processor 1401 performs left and right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 1413 .
  • the processor 1401 controls the operable controls on the UI interface according to the user's pressure operation on the touch screen 1405.
  • the operable controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.
  • the optical sensor 1415 is used to collect ambient light intensity.
  • the processor 1401 controls the display brightness of the touch screen 1405 according to the ambient light intensity collected by the optical sensor 1415 .
  • the processor 1401 dynamically adjusts shooting parameters of the camera assembly 1406 according to the ambient light intensity collected by the optical sensor 1415 .
  • the proximity sensor 1416 also called a distance sensor, is usually arranged on the front panel of the terminal 1400 .
  • the proximity sensor 1416 is used to collect the distance between the user and the front of the terminal 1400 .
  • the processor 1401 controls the touch display screen 1405 to switch from the bright screen state to the off-screen state; when the proximity sensor 1416 detects When the distance between the user and the front of the terminal 1400 gradually increases, the processor 1401 controls the touch display screen 1405 to switch from the off-screen state to the on-screen state.
  • FIG. 14 does not constitute a limitation on the terminal 1400, and the terminal 1400 can include more or less components than shown in the figure, or combine certain components, or adopt different component arrangements .
  • the electronic device 1500 may have relatively large differences due to different configurations or performances, including one or more than one processor (Central Processing Units, CPU) 1501 and One or more memories 1502, where at least one piece of program code is stored in the memory 1502, and the at least one piece of program code is loaded and executed by the processor 1501 to implement the information display methods provided by the above-mentioned embodiments.
  • the electronic device 1500 also has components such as a wired or wireless network interface, a keyboard, and an input and output interface for input and output.
  • the electronic device 1500 can also include other components for realizing device functions, which are not described herein Do repeat.
  • a computer-readable storage medium including at least one instruction such as a memory including at least one instruction
  • the at least one instruction can be executed by a processor in the terminal to complete the information display in the above embodiments method.
  • the above-mentioned computer-readable storage medium is a non-transitory computer-readable storage medium, for example, the non-transitory computer-readable storage medium includes ROM (Read-Only Memory, read-only memory), RAM (Random-Access Memory, random access memory), CD-ROM (Compact Disc Read-Only Memory, CD-ROM), magnetic tape, floppy disk and optical data storage devices, etc.
  • a computer program product including one or more instructions, and the one or more instructions are executed by a processor of the terminal, so as to implement the information display methods provided in the foregoing embodiments.

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Abstract

本公开关于一种信息显示方法及电子设备，属于计算机技术领域。该方法包括：在互动界面中播放目标内容项；在该目标内容项的播放符合第一条件的情况下，显示互动控件和计时控件；在符合该互动控件的关闭条件的情况下，取消显示该互动控件，显示该目标内容项关联的第一访问入口。

Description

信息显示方法及电子设备
本申请要求于2021年09月28日提交的申请号为202111146437.2的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本公开涉及计算机技术领域，特别涉及一种信息显示方法及电子设备。
背景技术
随着计算机技术的发展和终端功能的多样化，用户基于终端上的应用程序，能够随时随地浏览如视频、图片等各类内容项，用户查看到喜欢的内容项时，能够进行点赞、评论、分享等互动行为。在应用程序中播放内容项时，会提供点赞选项、评论选项、分享选项等，使得用户能够与内容项进行人机交互。
发明内容
本公开提供一种信息显示方法及电子设备。本公开的技术方案如下：
根据本公开实施例的一方面，提供一种信息显示方法，包括：在互动界面中播放目标内容项；在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
根据本公开实施例的另一方面，提供一种信息显示装置，包括：播放单元，被配置为在互动界面中播放目标内容项；第一显示单元，被配置为在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；第二显示单元，被配置为在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
根据本公开实施例的另一方面，提供一种电子设备，包括：一个或多个处理器；用于存储所述一个或多个处理器可执行指令的一个或多个存储器；其中，所述指令的执行使得所述处理器：在互动界面中播放目标内容项；在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
根据本公开实施例的另一方面，提供一种计算机可读存储介质，当所述计算机可读存储介质中的至少一条指令由电子设备的一个或多个处理器执行时，使得所述电子设备能够执行如下操作：在互动界面中播放目标内容项；在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
根据本公开实施例的另一方面，提供一种计算机程序产品，包括一条或多条指令，所述一条或多条指令由电子设备的一个或多个处理器执行，使得所述电子设备能够执行如下操作：在互动界面中播放目标内容项；在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的 第一访问入口。
本公开的实施例提供的技术方案，通过在目标内容项的播放符合第一条件时，在互动界面中显示计时控件和互动控件，方便了用户在查看互动控件所承载的描述信息的同时，通过计时控件来获悉目标活动的有效时间段，并在符合关闭条件时不再显示互动控件，由于强调了有效时间段，能够一定程度上避免用户在想要参与目标活动时错过了有效时间段的情况发生，此外还显示第一访问入口，方便用户跳转至第一访问入口关联的功能页，提高了用户同时对描述信息、有效时间段等多种信息的获取效率，从而提高了人机交互效率。
附图说明
图1是根据一实施例示出的一种信息显示方法的实施环境示意图；
图2是根据一实施例示出的一种信息显示方法的流程图；
图3是根据一实施例示出的一种信息显示方法的流程图；
图4是本公开实施例提供的一种互动界面的示意图；
图5是本公开实施例提供的一种互动界面的示意图；
图6是本公开实施例提供的一种互动界面的示意图；
图7是本公开实施例提供的一种互动界面的示意图；
图8是根据一实施例示出的一种信息显示方法的流程图；
图9是本公开实施例提供的一种互动界面的示意图；
图10是本公开实施例提供的一种互动界面的示意图；
图11是本公开实施例提供的一种互动界面的示意图；
图12是本公开实施例提供的一种互动界面的示意图；
图13是根据一实施例示出的一种信息显示装置的逻辑结构框图；
图14示出了本公开一个实施例提供的一种终端的结构框图；
图15是本公开实施例提供的一种电子设备的结构示意图。
具体实施方式
本公开的说明书和权利要求书及上述附图中的术语“第一”、“第二”等是用于区别类似的对象，而不必用于描述特定的顺序或先后次序。应该理解这样使用的数据在适当情况下互换，以便这里描述的本公开的实施例能够以除了在这里图示或描述的那些以外的顺序实施。
本公开所涉及的用户信息为经用户授权或者经过各方充分授权的信息。
图1是根据一实施例示出的一种信息显示方法的实施环境示意图，参见图1，在该实施环境中包括至少一个终端101和服务器102，下面进行详述：
终端101上安装和运行有支持播放内容项的应用程序，终端101是电子设备的一种示例性说明。本公开实施例涉及到使用该应用程序播放内容项，该内容项也即是指多媒体资源，该多媒体资源包括：视频资源或图片资源。在一些实施例中，该应用程序是任一支持播放内容项的客户端，用户在终端101上启动该应用程序，并选择感兴趣的内容项进行播放。该应用程序包括但不限于：短视频应用、音视频应用、购物应用、外卖应用、旅行应用、游戏应用或者社交应用中至少一项。
在一些实施例中，用户在对该应用程序执行启动操作之后，终端101的操作系统在后台启动该应用程序的同时，会在应用程序的开启界面中播放一个目标内容项(俗称为开屏广告)，以使得用户能够获悉到该目标内容项所关联的产品或服务，在这种情况下的该开启界面即为用于播放内容项的互动界面。
在一些实施例中，该应用程序启动完毕后，在该应用程序中显示互动界面，并在互动界面中播放目标内容项，以使得用户能够获悉到该目标内容项所关联的产品或服务，在一些实施例中，该互动界面为上述应用程序的视频播放页或者视频搜索页，本公开实施例不对该互动界面的类型进行具体限定。需要说明的是，在应用程序启动时播放开屏广告是可选步骤，本公开实施例对是否播放开屏广告不进行具体限定。
在一些实施例中，将目标内容项划分为第一片段和第二片段，例如，该第一片段是目标 内容项的前N秒(N≥1)，该第二片段是目标内容项除了第一片段之外的剩余片段。用户在对该应用程序执行启动操作之后，在该应用程序的开启界面中播放该第一片段，在对应用程序启动完毕后，进入到该应用程序的视频播放页中继续播放该第二片段，使得用户无需在开启界面等待目标内容项完成播放，并且目标内容项的播放过程也不会因为应用程序启动完毕而中断。
终端101通过有线或无线通信方式与服务器102进行直接或间接地连接，本公开实施例对此不进行限定。
服务器102用于向终端101上运行的该应用程序提供后台服务，服务器102包括一台服务器、多台服务器、云计算平台或者虚拟化中心中的至少一项。在一些实施例中，服务器102承担主要计算工作，终端101承担次要计算工作；或者，服务器102承担次要计算工作，终端101承担主要计算工作；或者，服务器102和终端101之间采用分布式计算架构进行协同计算。
在一些实施例中，终端101的设备类型包括：智能手机、平板电脑、电子书阅读器、MP3(Moving Picture Experts Group Audio Layer III，动态影像专家压缩标准音频层面3)播放器、MP4(Moving Picture Experts Group Audio Layer IV，动态影像专家压缩标准音频层面4)播放器、膝上型便携计算机或者台式计算机中的至少一种。例如，终端101是智能手机，或者其他手持便携式电子设备。以下实施例，以终端101包括智能手机来举例说明。
本领域技术人员能够知晓，上述终端101的数量更多或更少。比如上述终端101仅为一个，或者上述终端101为几十个或几百个，或者更多数量。本公开实施例对终端101的数量和设备类型不加以限定。
图2是根据一实施例示出的一种信息显示方法的流程图，参见图2，信息显示方法由电子设备执行，本公开实施例以电子设备为终端为例进行说明，该实施例包括以下内容。
在201中，终端在互动界面中播放目标内容项。
在一些实施例中，该终端的设备类型包括：智能手机、平板电脑、电子书阅读器、膝上型便携计算机、车载终端、智能音箱、智能手表或者台式计算机中的至少一种。
终端上安装和运行有支持播放内容项的应用程序，该应用程序包括但不限于：短视频应用、音视频应用、购物应用、外卖应用、旅行应用、游戏应用或者社交应用中至少一项。
在本公开实施例中所涉及的内容项是指：以多媒体资源的形式来承载某一产品或服务的相关资讯内容，该多媒体资源包括视频资源或图片资源，例如该视频资源包括广告视频、宣传视频等，例如该图片资源包括产品图片、宣传图片等，本公开实施例不对该内容项的形式进行具体限定。
在一些实施例中，该互动界面是指用于与用户进行人机交互的界面，例如，该互动界面是应用程序的开启界面(即开屏界面)，又例如，该互动界面是应用程序的视频播放页，又例如，该互动界面是应用程序的视频搜索页，本公开实施例不对该互动界面的类型进行具体限定。
在一些实施例中，用户对该应用程序执行启动操作，终端的操作系统在后台启动该应用程序，同时在该应用程序的开启界面中播放该目标内容项，例如，该目标内容项是指该应用程序的开屏广告。其中，该开启界面是互动界面的一种示例性说明。
在一些实施例中，终端的操作系统对该应用程序启动完毕后，在该应用程序中显示互动界面，在另一些实施例中，终端在进入到该互动界面的同时立刻播放该目标内容项，换言之，该互动界面是应用程序的视频播放页或视频搜索页，以使得用户能够获悉到该目标内容项所关联的产品或服务。需要说明的是，在这种情况下播放开屏广告是可选步骤，本公开实施例对是否播放开屏广告不进行具体限定。
在一些实施例中，上述开启界面和视频播放页统称为互动界面，示意性地，将该目标内容项划分为第一片段和第二片段，例如，该第一片段是目标内容项的前N秒(N≥1)，该第二片段是目标内容项除了第一片段之外的剩余片段。用户在对该应用程序执行启动操作之后， 在该应用程序的开启界面中播放该第一片段，在对应用程序启动完毕后，进入到该应用程序的视频播放页中继续播放该第二片段，使得用户无需在开启界面等待目标内容项完成播放，并且目标内容项的播放过程也不会因为应用程序启动完毕而中断。
在202中，终端响应于该目标内容项的播放符合第一条件，在该互动界面中显示互动控件和计时控件，该互动控件用于承载该目标内容项的描述信息，该计时控件用于表征该目标内容项关联的目标活动的有效时间段。
换言之，终端在该目标内容项的播放符合第一条件的情况下，在该互动界面中显示互动控件和计时控件。
在一些实施例中，该互动控件用于承载该目标内容项的描述信息，该描述信息包括但不限于：目标内容项关联的产品名称、产品详情、产品价格、产品缩略图等，以及目标内容项关联的目标账号(如主播账号、企业账号等)的账号昵称、账号头像、关注量和粉丝量等。
在一些实施例中，该计时控件用于表征该目标内容项关联的目标活动的有效时间段，例如，该目标活动为目标产品的推广活动时，仅在该有效时间段内参加目标活动才能够享受到一些优惠、折扣或者奖励，本公开实施例不对该有效时间段的类型进行具体限定。
在一些实施例中，在该目标内容项的播放符合第一条件的情况下，同时显示该互动控件和计时控件，或者，该互动控件和该计时控件并非是同时显示的，示意性地，该第一条件包括第一子条件和第二子条件，该第一子条件是指计时控件的显示条件，该第二子条件是指互动控件的显示条件。在该目标内容项的播放符合第一子条件的情况下，显示该计时控件，在该目标内容项的播放符合第二子条件的情况下，显示该互动控件，换言之，在同时符合该第一子条件和第二子条件时代表符合该第一条件，从而在该互动界面中既显示有计时控件又显示有互动控件，本公开实施例不对该计时控件和该互动控件的显示时序进行具体限定。
在一些实施例中，终端在该互动界面的目标区域中，将该互动控件和该计时控件进行关联显示，该目标区域是指该互动界面的任一区域，例如，该目标区域是指该互动界面的左下角、右下角、左上角、右上角、中心区域等，本公开实施例不对该目标区域的位置进行具体限定。在上述过程中，通过将该互动控件和计时控件进行关联显示，能够使得用户在与互动控件进行人机交互或查看描述信息时，还能够方便地查看到计时控件所显示的计时信息，达到提醒用户在有效时间段内参与目标活动的效果，从而提高了人机交互效率。
在一些实施例中，终端在该互动界面的第一区域中显示该互动控件，在该互动界面的第二区域中显示该计时控件，也即是说，终端在该互动界面的不同区域中分别对该互动控件和计时控件进行独立显示，其中，该第一区域和该第二区域不同，例如，该第一区域为该互动界面的左下角，该第二区域为该互动界面的左上角，本公开实施例不对该第一区域或第二区域的位置进行具体限定。在上述过程中，通过独立显示该互动控件和计时控件，能够避免两者关联显示时对目标内容项的播放画面造成的大面积遮挡，优化了互动界面的布局方式。
在一些实施例中，在将该互动控件与计时控件进行关联显示时，终端将该计时控件显示在该互动控件上，换言之，将该计时控件叠加显示在该互动控件上，在一个示例中，以弹窗的形式显示该互动控件，并在弹窗的顶部显示该计时控件，在另一个示例中，将该互动控件和该计时控件分别显示在不同的浮层中，并将计时控件的浮层置于该互动控件的浮层之上，在另一个示例中，将该计时控件设置为该互动控件内所包含的一个子控件，使得该计时控件显示在该互动控件上，本公开实施例不对关联显示的方式进行具体限定。在上述过程中，通过将计时控件显示在互动控件上，能够使得用户在查看描述信息时方便地查看计时信息，由于描述信息和计时信息都与目标内容项相关，从而提高针对目标内容项的信息获取效率，有利于提高人机交互效率。
在一些实施例中，在将该互动控件与计时控件进行关联显示时，终端在该互动控件的第一目标范围内显示该计时控件，该第一目标范围是指该互动控件周围的任一范围，例如，该第一目标范围是该互动控件的顶部、底部、左侧或者右侧等，又例如，该第一目标范围是在该互动界面中与该互动控件镜面对称的区域等，本公开实施例不对该第一目标范围进行具体 限定。在上述过程中，通过在该互动控件的第一目标范围内显示该计时控件，能够避免计时控件遮挡互动控件中的部分内容，避免计时控件的布局过于紧凑，优化了互动界面的布局方式。
在一些实施例中，该互动控件包括一种或多种显示方式，例如，该互动控件是一个可交互的互动弹窗，或者，该互动控件是一个可交互的互动卡片或名片，或者，该互动控件是一个可播放的互动动画或动效，或者该互动控件是一个可交互的三维模型控件等等，本公开实施例不对该互动控件的显示方式进行具体限定。在一些实施例中，上述互动动画或动效，能够基于传统的动画或动效制作软件生成，或者基于VR(Virtual Reality，虚拟现实)或者AR(Augmented Reality，增强现实)技术生成，本公开实施例不对互动动画或动效的生成方式进行具体限定。
在一些实施例中，该计时控件包括正计时或者倒计时两种可能实施方式，也即是说，该计时控件用于表征自当前时刻起至该有效时间段的结束时刻的倒计时；或，该计时控件用于表征自该有效时间段的开始时刻至当前时刻的正计时。在上述过程中，不管是正计时还是倒计时，均能够向用户及时提示该目标活动的有效时间段，例如，通过正计时提示有效时间段已经过去了多久，又例如，通过倒计时提示有效时间段还剩多久结束，从而提高用户对有效时间段这一信息的获取效率，避免用户在观看目标内容项时遗忘了有效时间段而错过相关的目标活动，从而有利于提高人机交互效率。
在一些实施例中，该计时控件包括一种或多种显示方式。在一个示例中，该计时控件是一个随着时间变化而实时更新的计时秒表，该计时秒表的粒度可精细到：天数、小时、分钟、秒钟或者毫秒等，从而能够方便地控制正计时或倒计时的精确粒度，并且计时秒表能够对正计时或倒计时进行直观显示。
在另一个示例中，该计时控件是一个随着时间变化而实时更新的计时进度条，该计时进度条包括条形进度条、环形进度条、扇形进度条等，本公开实施例不对该计时进度条的显示方式进行具体限定。计时进度条的总长度用于表征有效时间段的时间跨度，计时进度条中已进行的进度用于表征自该有效时间段的开始时刻至当前时刻已经累计的时长。在一些实施例中，在计时进度条中已进行的进度与未进行的进度能够进行区别显示，比如，采取不同的颜色进行显示，或者，采取不同的透明度进行显示，或者，采取不同的花纹进行填充，本公开实施例对此不进行具体限定。
在另一个示例中，该计时控件是一个计时动画或动效，终端在该互动界面中播放该计时动画或动效，以完成对该计时控件的显示，能够达到更加生动的显示效果。
在一些实施例中，由于该计时控件需要实时更新正计时或倒计时，因此为保证时间的一致性，由服务器向各个终端实时推送正计时或倒计时，例如，终端与服务器建立会话连接之后，采用心跳机制推送该正计时或倒计时；或者，由终端每隔一定时长向服务器拉取该正计时或倒计时，从而能够保证同时观看该目标内容项的各个终端显示的正计时或倒计时是一致的，并且即使用户将应用程序在后台挂起，也能够及时对正计时或倒计时完成更新。在一些实施例中，由终端在本地实施更新该正计时或倒计时，以节约与服务器之间的通信开销，本公开实施例对此不进行具体限定。
在203中，终端响应于符合该互动控件的关闭条件，在该互动界面中取消显示该互动控件，显示该目标内容项关联的第一访问入口。
换言之，终端在符合该互动控件的关闭条件的情况下，在该互动界面中取消显示该互动控件，显示该目标内容项关联的第一访问入口。
在一些实施例中，该关闭条件包括下述至少一项：接收到对该互动控件的关闭指令；或，该互动控件的显示时长达到目标时长。其中，该目标时长为任一大于0的数值。
在一些实施例中，该关闭指令的触发方式如下：终端在该互动控件上显示关闭选项，用户对该关闭选项执行触发操作，从而触发生成该关闭指令。该触发操作包括：点击、双击、长按、按压后拖拽至目标位置等，本公开实施例不对该触发操作的类型进行具体限定。
在一些实施例中，该关闭指令的触发方式如下：用户向终端输入对该互动控件的语音关闭指令，例如，用户开启智能语音助手后说出“关闭互动控件”等，本公开实施例不对语音关闭指令的内容进行具体限定。
在一些实施例中，在接收到该关闭指令或者该互动控件的显示时长达到目标时长时，说明符合该关闭条件，从而终端自动取消显示该互动控件，并在该互动界面中显示该第一访问入口，换言之，在符合关闭条件时会取消显示该互动控件并显示该第一访问入口，但本公开实施例并不限定在符合关闭条件时是否取消显示该计时控件。
在一些实施例中，该第一访问入口链接至与该目标内容项关联的功能页，该功能页包括但不限于：网页、客户端的下载地址、产品的购买页面、演唱会或音乐会的购票页面、目标活动的预约或报名页面等。示意性地，该目标内容项关联的产品是某一待增加曝光的客户端，该第一访问入口链接至该客户端的下载地址，用户点击该第一访问入口之后，终端访问该下载地址，从而便于下载该客户端，并返回至该互动界面。
在一些实施例中，该第一访问入口包括一种或多种显示方式，例如，该第一访问入口是一个可交互的功能选项或按钮，用户点击该功能选项或按钮，从而从该互动界面跳转至该功能页，又例如，在该功能界面中显示有互动机器人或客服机器人，用户与该互动机器人或客服机器人对话后，展示该第一访问入口的快捷选项，用户点击该快捷选项进入到该功能页，本公开实施例不对该第一访问入口的显示方式进行具体限定。
需要说明的是，响应于用户对该第一访问入口的触发操作，终端在从该互动界面跳转该第一访问入口所链接的功能页时，在一些实施例中，直接在当前的应用程序的互动界面中以子页面的形式显示该功能页，例如以小窗形式、弹窗形式等来显示该功能页；在另一些实施例中，后台调起另一目标应用，从而切换至目标应用中显示该功能页，例如从短视频应用的互动界面跳转至购物应用的功能页；在另一些实施例中，后台调起浏览器应用，从而切换至浏览器应用中访问该功能页，例如从短视频应用的互动界面跳转至浏览器应用的某一网页即功能页，本公开实施例不对该功能页的显示方式进行具体限定。
本公开实施例提供的技术方案，通过在目标内容项的播放符合第一条件时，在互动界面中显示计时控件和互动控件，方便了用户在查看互动控件所承载的描述信息的同时，通过计时控件来获悉目标活动的有效时间段，并在符合关闭条件时不再显示互动控件，由于强调了有效时间段，能够一定程度上避免用户在想要参与目标活动时错过了有效时间段的情况发生，此外还显示第一访问入口，方便用户跳转至第一访问入口关联的功能页，提高了用户同时对描述信息、有效时间段等多种信息的获取效率，从而提高了人机交互效率。
进一步地，由于互动控件用于承载目标内容项的描述信息，计时控件用于表征目标内容项关联的目标活动的有效时间段，第一访问入口、第二访问入口、第三访问入口均能够链接至目标内容项关联的相同或不同的功能页，使得用户在观看目标内容项时，能够汲取到多种不同类型的、与目标内容项密切相关的信息内容，避免用户遗漏掉一些关键信息，且方便用户了通过第一访问入口、第二访问入口、第三访问入口跳转至对应的功能页，而无需在退出播放内容项的应用程序后开启其他应用手动搜索，因此极大提升了信息获取效率和人机交互效率。
在一些实施例中，该方法还包括：在该目标内容项的播放符合第二条件的情况下，在该互动界面上显示该目标内容项关联的第二访问入口。
在一些实施例中，在该互动界面中显示有该互动控件的情况下，将该第二访问入口显示在该互动控件上。
在一些实施例中，该方法还包括：在该目标内容项的播放符合第三条件的情况下，将该第二访问入口从第一显示方式切换至第二显示方式。
在一些实施例中，该方法还包括：在符合该互动控件的关闭条件的情况下，在该互动界面中取消显示该计时控件。
在一些实施例中，在该目标内容项的播放符合第一条件的情况下，在该互动界面中显示 互动控件和计时控件包括：在该目标内容项的播放符合第一子条件的情况下，在该互动界面中显示该计时控件；在该目标内容项的播放符合第二子条件的情况下，在该互动界面中显示该互动控件。
在一些实施例中，在该互动界面中显示该计时控件包括：在该互动界面中显示该目标内容项关联的目标账号；在该目标账号的第二目标范围内显示该计时控件。
在一些实施例中，该第一子条件为该目标内容项开始播放；或，该第一子条件为该目标内容项的播放时长达到第一时长。
在一些实施例中，该方法还包括：在播放该目标内容项时，对该目标内容项的音频进行音频识别；在检测到该音频中包含目标语音时，执行显示该计时控件的操作。
在一些实施例中，该方法还包括：在播放该目标内容项时，提取该目标内容项的画面中的文本信息；在检测到该文本信息中包含目标文本时，执行显示该计时控件的操作。
在一些实施例中，该方法还包括：在该目标内容项播放完毕的情况下，在该互动界面中显示该目标内容项关联的第三访问入口、该目标内容项关联的目标账号、该计时控件或者重播选项中的至少一项。
在上述实施例中，详细介绍了在播放目标内容项的过程中，如何通过计时控件来向用户强调目标活动的有效时间段，避免用户错过该有效时间段，而在本公开实施例中，将介绍在符合第一条件下同时显示计时控件和交互控件的情况下的整体显示流程。
图3是根据一实施例示出的一种信息显示方法的流程图，如图3所示，信息显示方法由电子设备执行，本公开实施例以电子设备为终端为例进行说明，该实施例包括以下步骤。
在301中，终端在互动界面中播放目标内容项。
上述301与上述201类似，这里不做赘述。
在一些实施例中，终端从服务器中拉取该目标内容项的显示资源，该显示资源包括该目标内容项的音频和画面中至少一项，并调用播放控件，在该互动界面中播放该显示资源。
图4是本公开实施例提供的一种互动界面的示意图，如图4所示，示意性地，用户在启动应用程序之后，进入到该应用程序的互动界面400中，并在该互动界面400中播放目标内容项。以目标内容项为广告视频为例说明，在互动界面400中显示有目标内容项的播放画面410，在该播放画面410的左下角，显示有目标内容项关联的目标账号411、该目标账号的宣传信息412以及背景音乐413，该目标账号411包括主播账号或企业账号等，该宣传信息412包括但不限于：该目标账号的账号简介、该目标账号最新发布的动态信息、对该目标内容项的描述信息等，该背景音乐413可呈现为滚动字幕，例如，在该滚动字幕中循环显示背景音乐的歌名，或者，在该滚动字幕中显示背景音乐正在播放的歌词，示意性地，用户点击该背景音乐413能够跳转至背景音乐的详情界面中。在一些实施例中，在该播放画面410的右下角，显示有头像图片414、点赞选项415、评论选项416和分享选项417，该头像图片414链接至该目标账号的个人主页，或者，链接至正在直播的直播间等，该点赞选项415用于提供对该目标内容项的点赞功能，该评论选项416用于提供对该目标内容项的评论功能，该分享选项417用于将该目标内容项分享至联系人账号、个人动态或者其他应用。
在302中，终端响应于该目标内容项的播放符合第一条件，在该互动界面中显示互动控件和计时控件，该互动控件中显示有该目标内容项关联的第二访问入口。
换言之，在该目标内容项的播放符合第一条件的情况下，在该互动界面中显示互动控件和计时控件。其中，该互动控件用于承载该目标内容项的描述信息，该计时控件用于表征该目标内容项关联的目标活动的有效时间段。
上述302与上述202类似，这里不做赘述。
需要说明的是，本公开实施例以在符合第一条件时，同时显示该互动控件和该计时控件为例进行说明，换言之该互动控件和该计时控件的显示条件相同，在另一些实施例中，该互动控件和该计时控件的显示条件不同，那么该互动控件和该计时控件将具有不同的显示时机，只有在同时满足该互动控件和该计时控件各自的显示条件时，才代表符合该第一条件，此时 在互动界面中既显示有互动控件也显示有计时控件，本公开实施例对计时控件和互动控件是否同时显示不进行限定。
在一些实施例中，该第一条件为该目标内容项的播放时长达到第二时长，该第二时长为任一大于0的数值，例如，该第一时长为3秒或其他数值，并且该第二时长与第一时长相同或不同，本公开实施例对第一条件的内容不进行具体限定。
在一些实施例中，该第一条件为该目标内容项的音频中包含目标语音，也即是说，终端在播放该目标内容项时，对该目标内容项的音频进行音频识别；在检测到该音频中包含目标语音时，执行显示该计时控件的操作，在本公开实施例中，由于该计时控件与互动控件的显示条件相同，因此在检测到该音频中包含目标语音时，代表符合第一条件，执行显示该计时控件和该互动控件的操作。其中，该目标语音由技术人员进行预先配置，例如，该目标语音是指一个音频片段中同时出现了产品名称和时间关键词，该时间关键词包括但不限于：“活动时间”、“自某一时间起到某一时间截止”、“截止日期是”、“活动马上就要结束”等，本公开实施例不对目标语音的内容进行具体限定。
在上述过程中，通过检测该目标内容项的音频中是否包含目标语音，在该音频中出现目标语音时，触发显示该计时控件和该互动控件，能够使得该计时控件和该互动控件的显示时机更加智能化。
在一些实施例中，该第一条件为该目标内容项的画面中包含目标文本，也即是说，终端在播放该目标内容项时，提取该目标内容项的画面中的文本信息；在检测到该文本信息中包含目标文本时，执行显示该计时控件的操作，在本公开实施例中，由于该计时控件与互动控件的显示条件相同，因此在检测到该文本信息中包含目标文本时，代表符合第一条件，执行显示该计时控件和该互动控件的操作。其中，该目标文本由技术人员进行预先配置，例如，该目标文本是两个时间点或者一个时间段，例如，该目标文本包括：“XXXX年XX月XX日至YYYY年YY月YY日”、“今日起三天内”、“XXXX年XX月XX日起一周内”等，本公开实施例不对目标文本的内容进行具体限定。在一些实施例中，在从该目标内容项的画面中提取文本信息时，使用OCR(Optical Character Recognition，光学字符识别)技术来提取该文本信息。
在上述过程中，通过检测该目标内容项的画面中是否包含目标文本，在该画面中出现目标文本时，触发显示该计时控件和该互动控件，能够使得该计时控件和该互动控件的显示时机更加智能化。
在一些实施例中，在该互动界面中显示有该互动控件的情况下，将该第二访问入口显示在该互动控件上，其中，该第二访问入口可与第一访问入口相同或不同，本公开实施例对此不进行具体限定。本公开实施例中以该互动控件中显示有第二访问入口为例进行说明，在一些实施例中，该互动控件中仅显示有描述信息而不显示该第二访问入口，本公开实施例不对该互动控件中是否显示有第二访问入口进行限定。
在一些实施例中，该第二访问入口链接至与该目标内容项关联的功能页，该功能页包括但不限于：网页、客户端的下载地址、产品的购买页面、演唱会或音乐会的购票页面、目标活动的预约或报名页面等。示意性地，该目标内容项关联于目标商品，该第二访问入口链接至该目标商品的购买页面，用户点击该第二访问入口之后，终端访问该购买页面，并支持对目标商品进行下单购买。示意性地，该目标内容项关联的产品是某一待增加曝光的客户端，该第二访问入口链接至该客户端的下载地址，用户点击该第二访问入口之后，终端访问该下载地址，从而便于下载该客户端，并返回至该互动界面。
在一些实施例中，该第二访问入口包括一种或多种显示方式，例如，该第二访问入口是一个可交互的功能选项或按钮，用户点击该功能选项或按钮，从而从该互动界面跳转至该功能页，又例如，在该功能界面中显示有互动机器人或客服机器人，用户与该互动机器人或客服机器人对话后，展示该第二访问入口的快捷选项，用户点击该快捷选项进入到该功能页，本公开实施例不对该第二访问入口的显示方式进行具体限定。
需要说明的是，响应于用户对该第二访问入口的触发操作，终端在从该互动界面跳转该第二访问入口所链接的功能页时，在一些实施例中，直接在当前的应用程序的互动界面中以子页面的形式显示该功能页，例如以小窗形式、弹窗形式等来显示该功能页；在另一些实施例中，后台调起另一目标应用，从而切换至目标应用中显示该功能页，例如从短视频应用的互动界面跳转至购物应用的功能页；在另一些实施例中，后台调起浏览器应用，从而切换至浏览器应用中访问该功能页，例如从短视频应用的互动界面跳转至浏览器应用的某一网页即功能页，本公开实施例不对该功能页的显示方式进行具体限定。
图5是本公开实施例提供的一种互动界面的示意图，如图5所示，假设第一条件为目标内容项的播放时长达到第一时长，那么在目标内容项的播放时长达到第一时长时，在互动界面400中显示互动弹窗510，该互动弹窗510是以弹窗形式显示的互动控件的一种示例性说明(也称为互动卡片)。在互动弹窗510中显示有目标内容项的描述信息511，该描述信息511用于提供该目标内容项所关联的产品或服务的相关信息，或者用于提供该目标内容项所关联的目标活动的相关信息，此外，在互动弹窗510的顶部显示有计时控件512和关闭选项513，该计时控件512用于表征该目标内容项关联的目标活动的有效时间段，这里以计时秒表形式进行显示为例，该关闭选项513用于触发对该互动弹窗510的关闭指令。此外，在互动弹窗510的底部显示有第二访问入口514，由于本示例中该目标内容项所关联的产品是XX应用程序中的商品A，因此该第二访问入口514用于提供在XX应用程序中购买商品A的跳转链接。
在303中，终端响应于符合该互动控件的关闭条件，在该互动界面中取消显示该互动控件和该计时控件，显示该目标内容项关联的第一访问入口。
换言之，终端在符合该互动控件的关闭条件的情况下，在该互动界面中取消显示该互动控件和该计时控件，显示该目标内容项关联的第一访问入口。
上述303与上述203类似，这里不做赘述。
需要说明的是，在本公开实施例中，以在符合该关闭条件时，同时取消显示该互动控件和该计时控件为例进行说明，在另一些实施例中，在符合该关闭条件时，仅取消显示该互动控件，但仍然保持显示该计时控件，方便用户随时查看该计时控件，本公开实施例对符合关闭条件时是否取消显示计时控件不进行具体限定。
在一些实施例中，在取消显示该互动控件和该计时控件时，将该互动控件和计时控件关闭，或者，将该互动控件和计时控件隐藏(如设置为不可见)，并将该第一访问入口显示在该互动界面中。
图6是本公开实施例提供的一种互动界面的示意图，如图6所示，在用户点击了如图5中的关闭选项513的情况下，触发对互动弹窗510的关闭指令，使得终端检测到符合对该互动弹窗510的关闭条件，此时在互动界面400中将不再显示互动弹窗510和计时控件512。以第一访问入口和第二访问入口相同为例进行说明，虽然互动界面400中不再显示互动弹窗510和计时控件512，但是，互动界面400中仍然显示有第一访问入口即第二访问入口514，方便用户随时发起对相关功能页的访问操作。需要说明的是，图6仅仅是在符合关闭条件下的一种界面示意图的示例性说明，在一些实施例中，以第一访问入口和第二访问入口相同为例进行说明，终端检测到符合对该互动弹窗510的关闭条件时，在互动界面400中不再显示互动弹窗510，但仍然会显示计时控件512以及第一访问入口即第二访问入口514。
在304中，终端响应于该目标内容项播放完毕，在该互动界面中显示该目标内容项关联的第三访问入口、该目标内容项关联的目标账号、该计时控件或者重播选项中的至少一项。
换言之，终端在该目标内容项播放完毕的情况下，在该互动界面中显示该目标内容项关联的第三访问入口、该目标内容项关联的目标账号、该计时控件或者重播选项中的至少一项。
其中，该重播选项用于重新播放该目标内容项。
其中，该第三访问入口与第一访问入口相同或不同，该第三访问入口与第二访问入口相同或不同，本公开实施例对此不进行具体限定，例如，第一访问入口、第二访问入口和第三访问入口三者均相同。
关于该计时控件的显示方式与上述302类似，这里不做赘述。
在一些实施例中，该第三访问入口链接至与该目标内容项关联的功能页，该功能页包括但不限于：网页、客户端的下载地址、产品的购买页面、演唱会或音乐会的购票页面、目标活动的预约或报名页面等。示意性地，该目标内容项关联于目标商品，该第三访问入口链接至该目标商品的购买页面，用户点击该第三访问入口之后，终端访问该购买页面，并可选择对目标商品进行下单购买。示意性地，该目标内容项关联的产品是某一待增加曝光的客户端，该第三访问入口链接至该客户端的下载地址，用户点击该第三访问入口之后，终端访问该下载地址，从而便于下载该客户端，并返回至该互动界面。
在一些实施例中，该第三访问入口包括一种或多种显示方式，例如，该第三访问入口是一个可交互的功能选项或按钮，用户点击该功能选项或按钮，从而从该互动界面跳转至该功能页，又例如，在该功能界面中显示有互动机器人或客服机器人，用户与该互动机器人或客服机器人对话后，展示该第三访问入口的快捷选项，用户点击该快捷选项进入到该功能页，本公开实施例不对该第三访问入口的显示方式进行具体限定。
需要说明的是，响应于用户对该第三访问入口的触发操作，终端在从该互动界面跳转该第三访问入口所链接的功能页时，在一些实施例中，直接在当前的应用程序的互动界面中以子页面的形式显示该功能页，例如以小窗形式、弹窗形式等来显示该功能页；在另一些实施例中，后台调起另一目标应用，从而切换至目标应用中显示该功能页，例如从短视频应用的互动界面跳转至购物应用的功能页；在另一些实施例中，后台调起浏览器应用，从而切换至浏览器应用中访问该功能页，例如从短视频应用的互动界面跳转至浏览器应用的某一网页即功能页，本公开实施例不对该功能页的显示方式进行具体限定。
图7是本公开实施例提供的一种互动界面的示意图，如图7所示，在目标内容项播放完毕后，互动界面400中显示有结束弹窗710，此时的互动界面400亦称为广告结束页。在结束弹窗710中显示有该目标内容项关联的目标账号411，以及该目标账号411的头像图片和详情信息。此外，本公开实施例以第一访问入口、第二访问入口、第三访问入口三者均相同为例，在结束弹窗710的底部显示有第三访问入口即第二访问入口514。此外，在结束弹窗710的下方还显示有重播选项711，用户点击该重播选项711可重新播放目标内容项。需要说明的是，图7仅仅是在目标内容项播放完毕后的一种界面示意图的示例性说明，在一些实施例中，以第一访问入口、第二访问入口、第三访问入口三者均相同为例，在目标内容项播放完毕后，互动界面400中除了结束弹窗710、第三访问入口即第二访问入口514和该重播选项711之外，还显示有计时控件512，以再度提示用户有效时间段的计时信息，避免用户遗忘在有效时间段内参与目标活动，在一些实施例中，将计时控件512与结束弹窗710关联显示，例如，将计时控件512显示在结束弹窗710上，或者，将计时控件512显示在结束弹窗710的上方，本公开实施例不对此进行具体限定。
本公开实施例提供的技术方案，通过在目标内容项的播放符合第一条件时，在互动界面中显示计时控件和互动控件，方便了用户在查看互动控件所承载的描述信息的同时，通过计时控件来获悉目标活动的有效时间段，并在符合关闭条件时不再显示互动控件，由于强调了有效时间段，能够一定程度上避免用户在想要参与目标活动时错过了有效时间段的情况发生，此外还显示第一访问入口，方便用户跳转至第一访问入口关联的功能页，提高了用户同时对描述信息、有效时间段等多种信息的获取效率，从而提高了人机交互效率。
进一步地，由于互动控件用于承载目标内容项的描述信息，计时控件用于表征目标内容项关联的目标活动的有效时间段，第一访问入口、第二访问入口、第三访问入口均能够链接至目标内容项关联的相同或不同的功能页，使得用户在观看目标内容项时，能够汲取到多种不同类型的、与目标内容项密切相关的信息内容，避免用户遗漏掉一些关键信息，且方便用户了通过第一访问入口、第二访问入口、第三访问入口跳转至对应的功能页，而无需在退出播放内容项的应用程序后开启其他应用手动搜索，因此极大提升了信息获取效率和人机交互效率。
在上述实施例中，详细介绍了在符合第一条件下同时显示计时控件和交互控件的情况下的整体显示流程，而在本公开实施例中，将详细介绍计时控件和交互控件具有不同的显示条件时的整体显示流程。
图8是根据一实施例示出的一种信息显示方法的流程图，如图8所示，信息显示方法由电子设备执行，本公开实施例以电子设备为终端为例进行说明，该实施例包括以下步骤。
在801中，终端在互动界面中播放目标内容项。
上述801与上述301类似，这里不做赘述。
在802中，终端响应于该目标内容项的播放符合第一子条件，在该互动界面中显示计时控件，该计时控件用于表征该目标内容项关联的目标活动的有效时间段。
换言之，终端在该目标内容项的播放符合第一子条件的情况下，在该互动界面中显示计时控件。
在一些实施例中，该第一子条件为该目标内容项开始播放；或，该目标条件为该目标内容项的播放时长达到第一时长；或，该第一子条件为该目标内容项的音频中包含目标语音；或，该第一子条件为该目标内容项的画面中包括目标文本。
在一些实施例中，该第一子条件为该目标内容项开始播放，那么终端在执行上述801中播放目标内容项的同时，在该互动界面中显示该计时控件，这样能够方便用户立刻获悉到目标活动的有效时间段。
在一些实施例中，该第一子条件为该目标内容项的播放时长达到第一时长，该第一时长是任一大于0的数值，例如该第一时长为1秒或者其他数值，那么在该目标内容项的播放时长达到第一时长时，在该互动界面中显示该计时控件。
在一些实施例中，该第一子条件为该目标内容项的音频中包含目标语音，也即是说，终端在播放该目标内容项时，对该目标内容项的音频进行音频识别；在检测到该音频中包含目标语音时，执行显示该计时控件的操作，其中，该目标语音由技术人员进行预先配置，例如，该目标语音是指一个音频片段中同时出现了产品名称和时间关键词，该时间关键词包括但不限于：“活动时间”、“自某一时间起到某一时间截止”、“截止日期是”、“活动马上就要结束”等，本公开实施例不对目标语音的内容进行具体限定。
在上述过程中，通过检测该目标内容项的音频中是否包含目标语音，在该音频中出现目标语音时，触发显示该计时控件，能够使得该计时控件的显示时机更加智能化。
在一些实施例中，该第一子条件为该目标内容项的画面中包括目标文本，也即是说，终端在播放该目标内容项时，提取该目标内容项的画面中的文本信息；在检测到该文本信息中包含目标文本时，执行显示该计时控件的操作，其中，该目标文本由技术人员进行预先配置，例如，该目标文本是两个时间点或者一个时间段，例如，该目标文本包括：“XXXX年XX月XX日至YYYY年YY月YY日”、“今日起三天内”、“XXXX年XX月XX日起一周内”等，本公开实施例不对目标文本的内容进行具体限定。在一些实施例中，在从该目标内容项的画面中提取文本信息时，使用OCR(Optical Character Recognition，光学字符识别)技术来提取该文本信息。
在上述过程中，通过检测该目标内容项的画面中是否包含目标文本，在该画面中出现目标文本时，触发显示该计时控件，能够使得该计时控件的显示时机更加智能化。
在一些实施例中，终端在显示该计时控件时，在该互动界面中显示该目标内容项关联的目标账号；在该目标账号的第二目标范围内显示该计时控件。例如，该目标账号包括主播账号、企业账号等。其中，该第二目标范围是指该目标账号周围的任一范围，例如，该第二目标范围是该目标账号的顶部、底部、左侧或者右侧等，又例如，该第二目标范围是在该互动界面中与该目标账号镜面对称的区域等，本公开实施例不对该第二目标范围进行具体限定。在上述过程中，通过在该目标账号的第二目标范围内显示该计时控件，能够避免计时控件遮挡目标账号的宣传信息或详情信息，优化了互动界面的布局方式。
图9是本公开实施例提供的一种互动界面的示意图，如图9所示，示意性地，用户在启 动应用程序之后，进入到该应用程序的互动界面900中，并在该互动界面900中播放目标内容项。以目标内容项为广告视频为例说明，在互动界面900中显示有目标内容项的播放画面910，在该播放画面910的左下角，显示有目标内容项关联的目标账号911、该目标账号的宣传信息912以及背景音乐913，该目标账号911包括主播账号或企业账号等，该宣传信息912包括但不限于：该目标账号的账号简介、该目标账号最新发布的动态信息、对该目标内容项的描述信息等，该背景音乐913可呈现为滚动字幕，例如，在该滚动字幕中循环显示背景音乐的歌名，或者，在该滚动字幕中显示背景音乐正在播放的歌词，示意性地，用户点击该背景音乐913能够跳转至背景音乐的详情界面中。在一些实施例中，在该播放画面910的右下角，显示有头像图片914、点赞选项915、评论选项916和分享选项917，该头像图片914链接至该目标账号的个人主页，或者，链接至正在直播的直播间等，该点赞选项915用于提供对该目标内容项的点赞功能，该评论选项916用于提供对该目标内容项的评论功能，该分享选项917用于将该目标内容项分享至联系人账号、个人动态或者其他应用。以第一子条件为该目标内容项开始播放为例进行说明，在互动界面900中播放目标内容项的同时，还会在该目标账号911的上方显示计时控件920，该计时控件920用于表征该目标内容项关联的目标活动的有效时间段。
在803中，终端响应于该目标内容项的播放符合第二条件，在该互动界面上以第一显示方式显示该目标内容项关联的第二访问入口。
换言之，在该目标内容项的播放符合第二条件的情况下，在该互动界面上以第一显示方式显示该目标内容项关联的第二访问入口。
在一些实施例中，该第二条件为该目标内容项的播放时长达到第三时长，该第三时长是任一大于0的数值，例如，该第三时长为5秒或其他数值。在另一些实施例中，第二条件为该目标内容项播放至第一视频帧，该第一视频帧由技术人员进行设置，使得终端在播放至该第一视频帧时，自动显示该第二访问入口。
在一些实施例中，该第二访问入口链接至与该目标内容项关联的功能页，该功能页包括但不限于：网页、客户端的下载地址、产品的购买页面、演唱会或音乐会的购票页面、目标活动的预约或报名页面等。示意性地，该目标内容项关联于目标商品，该第二访问入口链接至该目标商品的购买页面，用户点击该第二访问入口之后，终端访问该购买页面，并可选择对目标商品进行下单购买。示意性地，该目标内容项关联的产品是某一待增加曝光的客户端，该第二访问入口链接至该客户端的下载地址，用户点击该第二访问入口之后，终端访问该下载地址，从而便于下载该客户端，并返回至该互动界面。
在一些实施例中，该第二访问入口包括一种或多种显示方式，例如，该第二访问入口是一个可交互的功能选项或按钮，用户点击该功能选项或按钮，从而从该互动界面跳转至该功能页，又例如，在该功能界面中显示有互动机器人或客服机器人，用户与该互动机器人或客服机器人对话后，展示该第二访问入口的快捷选项，用户点击该快捷选项进入到该功能页，本公开实施例不对该第二访问入口的显示方式进行具体限定。
需要说明的是，响应于用户对该第二访问入口的触发操作，终端在从该互动界面跳转该第二访问入口所链接的功能页时，在一些实施例中，直接在当前的应用程序的互动界面中以子页面的形式显示该功能页，例如以小窗形式、弹窗形式等来显示该功能页；在另一些实施例中，后台调起另一目标应用，从而切换至目标应用中显示该功能页，例如从短视频应用的互动界面跳转至购物应用的功能页；在另一些实施例中，后台调起浏览器应用，从而切换至浏览器应用中访问该功能页，例如从短视频应用的互动界面跳转至浏览器应用的某一网页即功能页，本公开实施例不对该功能页的显示方式进行具体限定。
图10是本公开实施例提供的一种互动界面的示意图，如图10所示，以第二条件为目标内容项的播放时长达到第三时长为例，在目标内容项的播放时长达到第三时长时，在该互动界面900中以第一显示方式来显示该第二访问入口1010，其中，该第二访问入口1010显示于背景音乐913的下方，由于本示例中该目标内容项所关联的产品是XX应用程序中的商品 A，因此该第二访问入口1010用于提供一个在XX应用程序中购买商品A的跳转链接。
在804中，终端响应于该目标内容项的播放符合第三条件，将该第二访问入口从第一显示方式切换至第二显示方式。
换言之，在该目标内容项的播放符合第三条件的情况下，将该第二访问入口从第一显示方式切换至第二显示方式。
其中，第一显示方式与第二显示方式不同，例如，第一显示方式和第二显示方式的字号、字体、颜色、底纹、布局中至少一项不同，示意性地，第一显示方式是灰色底色白色字体，第二显示方式是红色底色白色字体。
在一些实施例中，该第三条件为该目标内容项的播放时长达到第四时长，该第四时长是任一大于0的数值，例如，该第四时长为7秒或其他数值。在另一些实施例中，第四条件为该目标内容项播放至第二视频帧，该第二视频帧由技术人员进行设置，使得终端在播放至该第二视频帧时，自动将该第二访问入口从第一显示方式切换至第二显示方式。
在一些实施例中，终端在将该第二访问入口从第一显示方式切换至第二显示方式时，直接修改该第二访问入口的布局参数，从而能够实现对显示方式的切换；或者，终端取消显示原本呈第一显示方式的第二访问入口，以第二显示方式显示该第二访问入口，本公开实施例不对显示方式的切换流程进行具体限定。
图11是本公开实施例提供的一种互动界面的示意图，如图11所示，以第三条件为该目标内容项的播放时长达到第四时长为例，在目标内容项的播放时长达到第四时长时，在互动界面900中将第二访问入口1010从图10中所示的第一显示方式，切换为图11中所示的第二显示方式，能够看出，不但第二访问入口1010的按钮底色和字体颜色发生了变换，且第二访问入口1010的按钮大小也发生的变化(如变大了)。
在805中，终端响应于该目标内容项的播放符合第二子条件，在该互动界面中显示互动控件，并将该第二访问入口显示在该互动控件上，该互动控件用于承载该目标内容项的描述信息。
换言之，在该目标内容项的播放符合第二子条件的情况下，在该互动界面中显示互动控件，并将该第二访问入口显示在该互动控件上。
在一些实施例中，该第二子条件为该目标内容项的播放时长达到第五时长，该第五时长是任一大于0的数值，例如，该第五时长为9秒或其他数值。在另一些实施例中，第二子条件为该目标内容项播放至第三视频帧，该第三视频帧由技术人员进行设置，使得终端在播放至该第三视频帧时，自动显示该互动控件，并将第二访问入口显示在该互动控件上。
在一些实施例中，由于需要将该第二访问入口显示在互动控件上，因此，如果第二访问入口和互动控件均是以浮层的形式显示，那么只需要将第二访问入口的浮层叠加显示在互动控件的浮层之上即可，能够简化控件显示的流程。
在一些实施例中，由于需要将该第二访问入口显示在互动控件上，因此，取消显示该第二访问入口，将该第二访问入口设置为该互动控件的一个子控件，从而显示包含该第二访问入口的互动控件，例如，该第二访问入口是显示在互动弹窗中的一个功能按钮，本公开实施例对此不进行具体限定。
在上述802-805中，示出了在该目标内容项的播放符合第一条件的情况下，在该互动界面中显示互动控件和计时控件的一种可能实施方式，在这种交互模式下，互动控件和计时控件具有不同的显示时机，只有在同时满足第一子条件和第二子条件的情况下，才符合该第一条件，即互动界面中既显示有互动控件也显示有计时控件，与上述图5类似，能够提供更加多样化的控件显示模式。
在一些实施例中，该第一子条件为目标内容项开始播放，该第二条件为目标内容项的播放时长达到第三时长，该第三条件为目标内容项的播放时长达到第四时长，例如，第四时长大于第三时长，该第二子条件为目标内容项的播放时长达到第五时长，例如，第五时长大于第四时长，那么整体的显示流程如下：目标内容项开始播放时，互动界面中显示计时控件， 目标内容项的播放时长达到第三时长时，以第一显示方式显示第二访问入口，目标内容项的播放时长达到第四时长时，以第二显示方式显示第二访问入口，目标内容项的播放时长达到第五时长时，显示互动控件，并将第二访问入口显示在该互动控件上。
在806中，终端响应于符合该互动控件的关闭条件，在该互动界面中取消显示该互动控件，显示该目标内容项关联的第一访问入口。
换言之，在符合该互动控件的关闭条件的情况下，在该互动界面中取消显示该互动控件，显示该目标内容项关联的第一访问入口。
上述806与上述303类似，这里不做赘述。需要说明的是，在上述303中，在符合该关闭条件的情况下，同时取消显示了该互动控件和计时控件，而在本公开实施例中，仅取消显示该互动控件，但仍然显示该计时控件。示意性地，该第一访问入口与第二访问入口相同，在符合第一条件的情况下，互动界面中既显示有互动控件也显示有计时控件，与上述图5类似，在符合该关闭条件的情况下，互动界面将会从图5所示的布局切换至图11所示的布局，仅取消显示该互动控件，但仍然显示该计时控件和第一访问入口。
图12是本公开实施例提供的一种互动界面的示意图，如图12所示，以互动控件为互动弹窗为例，在用户点击了互动弹窗中的关闭选项的情况下，触发对互动弹窗的关闭指令，使得终端检测到符合对该互动弹窗的关闭条件，此时在互动界面900中将不再显示互动弹窗。以第二访问入口为在XX应用程序中购买商品A的跳转链接，第一访问入口为目标账号的关注选项进行说明，虽然互动界面900中不再显示互动弹窗和第二访问入口1010，但是，互动界面900中仍然显示有计时控件920，并且还显示了一个第一访问入口1210，用户点击该第一访问入口1210后能够进入到目标账号的账号主页并自动关注该目标账号，方便用户随时发起对目标账号的个人主页的访问操作，也方便了用户随时查看计时控件以获悉该有效时间段。
在807中，终端响应于该目标内容项播放完毕，在该互动界面中显示该目标内容项关联的第三访问入口、该目标内容项关联的目标账号、该计时控件或者重播选项中的至少一项。
换言之，在该目标内容项播放完毕的情况下，在该互动界面中显示该目标内容项关联的第三访问入口、该目标内容项关联的目标账号、该计时控件或者重播选项中的至少一项。
上述807与304类似，这里不做赘述。
本公开实施例提供的技术方案，通过在目标内容项的播放符合第一条件时，在互动界面中显示计时控件和互动控件，方便了用户在查看互动控件所承载的描述信息的同时，通过计时控件来获悉目标活动的有效时间段，并在符合关闭条件时不再显示互动控件，由于强调了有效时间段，能够一定程度上避免用户在想要参与目标活动时错过了有效时间段的情况发生，此外还显示第一访问入口，方便用户跳转至第一访问入口关联的功能页，提高了用户同时对描述信息、有效时间段等多种信息的获取效率，从而提高了人机交互效率。
进一步地，由于互动控件用于承载目标内容项的描述信息，计时控件用于表征目标内容项关联的目标活动的有效时间段，第一访问入口、第二访问入口、第三访问入口均能够链接至目标内容项关联的相同或不同的功能页，使得用户在观看目标内容项时，能够汲取到多种不同类型的、与目标内容项密切相关的信息内容，避免用户遗漏掉一些关键信息，且方便用户了通过第一访问入口、第二访问入口、第三访问入口跳转至对应的功能页，而无需在退出播放内容项的应用程序后开启其他应用手动搜索，因此极大提升了信息获取效率和人机交互效率。
图13是根据一实施例示出的一种信息显示装置的逻辑结构框图。参照图13，该装置包括播放单元1301、第一显示单元1302和第二显示单元1303。
播放单元1301，被配置为在互动界面中播放目标内容项；
第一显示单元1302，被配置为在该目标内容项的播放符合第一条件的情况下，在该互动界面中显示互动控件和计时控件，该互动控件用于承载该目标内容项的描述信息，该计时控件用于表征该目标内容项关联的目标活动的有效时间段；
第二显示单元1303，被配置为在符合该互动控件的关闭条件的情况下，在该互动界面中 取消显示该互动控件，显示该目标内容项关联的第一访问入口。
本公开实施例提供的技术方案，通过在目标内容项的播放符合第一条件时，在互动界面中显示计时控件和互动控件，方便了用户在查看互动控件所承载的描述信息的同时，通过计时控件来获悉目标活动的有效时间段，并在符合关闭条件时不再显示互动控件，由于强调了有效时间段，能够一定程度上避免用户在想要参与目标活动时错过了有效时间段的情况发生，此外还显示第一访问入口，方便用户跳转至第一访问入口关联的功能页，提高了用户同时对描述信息、有效时间段等多种信息的获取效率，从而提高了人机交互效率。
在一些实施例中，基于图13的装置组成，该第一显示单元1302包括：第一显示子单元，被配置为在该互动界面的目标区域中，将该互动控件和计时控件关联显示。
在一些实施例中，该第一显示子单元被配置为：将该计时控件显示在该互动控件上；或，在该互动控件的第一目标范围内显示该计时控件。
在一些实施例中，该第二显示单元1303还被配置为：在该目标内容项的播放符合第二条件的情况下，在该互动界面上显示该目标内容项关联的第二访问入口。
在一些实施例中，该第二显示单元1303还被配置为：在该互动界面中显示有该互动控件的情况下，将该第二访问入口显示在该互动控件上。
在一些实施例中，该第二显示单元1303还被配置为：在该目标内容项的播放符合第三条件的情况下，将该第二访问入口从第一显示方式切换至第二显示方式。
在一些实施例中，该第二显示单元1303还被配置为：在符合该互动控件的关闭条件的情况下，在该互动界面中取消显示该计时控件。
在一些实施例中，基于图13的装置组成，该第一显示单元包括：第二显示子单元，被配置为在该目标内容项的播放符合第一子条件的情况下，在该互动界面中显示该计时控件；第三显示子单元，被配置为在该目标内容项的播放符合第二子条件的情况下，在该互动界面中显示该互动控件。
在一些实施例中，该第二显示子单元被配置为：在该互动界面中显示该目标内容项关联的目标账号；在该目标账号的第二目标范围内显示该计时控件。
在一些实施例中，该第一子条件为该目标内容项开始播放；或，该第一子条件为该目标内容项的播放时长达到第一时长。
在一些实施例中，基于图13的装置组成，该装置还包括：音频识别单元，被配置为在播放该目标内容项时，对该目标内容项的音频进行音频识别；在检测到该音频中包含目标语音时，执行显示该计时控件的操作。
在一些实施例中，基于图13的装置组成，该装置还包括：提取单元，被配置为在播放该目标内容项时，提取该目标内容项的画面中的文本信息；在检测到该文本信息中包含目标文本时，执行显示该计时控件的操作。
在一些实施例中，该关闭条件包括下述至少一项：接收到对该互动控件的关闭指令；或，该互动控件的显示时长达到目标时长。
在一些实施例中，该第二显示单元1303还被配置为：在该目标内容项播放完毕的情况下，在该互动界面中显示该目标内容项关联的第三访问入口、该目标内容项关联的目标账号、该计时控件或者重播选项中的至少一项。
在一些实施例中，该计时控件用于表征自当前时刻起至该有效时间段的结束时刻的倒计时；或，该计时控件用于表征自该有效时间段的开始时刻至当前时刻的正计时。
关于上述实施例中的装置，其中各个单元执行操作的具体方式已经在有关该信息显示方法的实施例中进行了详细描述，此处将不做详细阐述说明。
图14示出了本公开一个实施例提供的一种终端的结构框图。该终端1400的设备类型包括：智能手机、平板电脑、MP3播放器(Moving Picture Experts Group Audio Layer III，动态影像专家压缩标准音频层面3)、MP4(Moving Picture Experts Group Audio Layer IV，动态影像专家压缩标准音频层面4)播放器、笔记本电脑或台式电脑。终端1400还可能被称为用户 设备、便携式终端、膝上型终端、台式终端等其他名称。
通常，终端1400包括有：处理器1401和存储器1402。
处理器1401包括一个或多个处理核心，比如4核心处理器、8核心处理器等。处理器1401采用DSP(Digital Signal Processing，数字信号处理)、FPGA(Field－Programmable Gate Array，现场可编程门阵列)、PLA(Programmable Logic Array，可编程逻辑阵列)中的至少一种硬件形式来实现。在一些实施例中，处理器1401包括主处理器和协处理器，主处理器是用于对在唤醒状态下的数据进行处理的处理器，也称CPU(Central Processing Unit，中央处理器)；协处理器是用于对在待机状态下的数据进行处理的低功耗处理器。在一些实施例中，处理器1401在集成有GPU(Graphics Processing Unit，图像处理器)，GPU用于负责显示屏所需要显示的内容的渲染和绘制。一些实施例中，处理器1401还包括AI(Artificial Intelligence，人工智能)处理器，该AI处理器用于处理有关机器学习的计算操作。
存储器1402包括一个或多个计算机可读存储介质，例如，该计算机可读存储介质是非暂态的。存储器1402还可包括高速随机存取存储器，以及非易失性存储器，比如一个或多个磁盘存储设备、闪存存储设备。在一些实施例中，存储器1402中的非暂态的计算机可读存储介质用于存储至少一个指令，该至少一个指令用于被处理器1401所执行以实现本公开中各个实施例提供的信息显示方法。
在一些实施例中，终端1400还可选包括有：外围设备接口1403和至少一个外围设备。处理器1401、存储器1402和外围设备接口1403之间通过总线或信号线相连。各个外围设备通过总线、信号线或电路板与外围设备接口1403相连。在一些实施例中，外围设备包括：射频电路1404、触摸显示屏1405、摄像头组件1406、音频电路1407和电源1409中的至少一种。
外围设备接口1403可被用于将I/O(Input/Output，输入/输出)相关的至少一个外围设备连接到处理器1401和存储器1402。在一些实施例中，处理器1401、存储器1402和外围设备接口1403被集成在同一芯片或电路板上；在一些其他实施例中，处理器1401、存储器1402和外围设备接口1403中的任意一个或两个在单独的芯片或电路板上实现，本实施例对此不加以限定。
射频电路1404用于接收和发射RF(Radio Frequency，射频)信号，也称电磁信号。射频电路1404通过电磁信号与通信网络以及其他通信设备进行通信。射频电路1404将电信号转换为电磁信号进行发送，或者，将接收到的电磁信号转换为电信号。在一些实施例中，射频电路1404包括：天线系统、RF收发器、一个或多个放大器、调谐器、振荡器、数字信号处理器、编解码芯片组、用户身份模块卡等等。射频电路1404通过至少一种无线通信协议来与其它终端进行通信。该无线通信协议包括但不限于：城域网、各代移动通信网络(2G、3G、4G及5G)、无线局域网和/或WiFi(Wireless Fidelity，无线保真)网络。在一些实施例中，射频电路1404还包括NFC(Near Field Communication，近距离无线通信)有关的电路，本公开对此不加以限定。
显示屏1405用于显示UI(User Interface，用户界面)。该UI包括图形、文本、图标、视频及其它们的任意组合。当显示屏1405是触摸显示屏时，显示屏1405还具有采集在显示屏1405的表面或表面上方的触摸信号的能力。该触摸信号作为控制信号输入至处理器1401进行处理。此时，显示屏1405还用于提供虚拟按钮和/或虚拟键盘，也称软按钮和/或软键盘。在一些实施例中，显示屏1405为一个，设置终端1400的前面板；在另一些实施例中，显示屏1405为至少两个，分别设置在终端1400的不同表面或呈折叠设计；在再一些实施例中，显示屏1405是柔性显示屏，设置在终端1400的弯曲表面上或折叠面上。甚至，显示屏1405还设置成非矩形的不规则图形，也即异形屏。显示屏1405采用LCD(Liquid Crystal Display，液晶显示屏)、OLED(Organic Light-Emitting Diode,有机发光二极管)等材质制备。
摄像头组件1406用于采集图像或视频。在一些实施例中，摄像头组件1406包括前置摄像头和后置摄像头。通常，前置摄像头设置在终端的前面板，后置摄像头设置在终端的背面。 在一些实施例中，后置摄像头为至少两个，分别为主摄像头、景深摄像头、广角摄像头、长焦摄像头中的任意一种，以实现主摄像头和景深摄像头融合实现背景虚化功能、主摄像头和广角摄像头融合实现全景拍摄以及VR(Virtual Reality，虚拟现实)拍摄功能或者其它融合拍摄功能。在一些实施例中，摄像头组件1406还包括闪光灯。闪光灯是单色温闪光灯，或者是双色温闪光灯。双色温闪光灯是指暖光闪光灯和冷光闪光灯的组合，用于不同色温下的光线补偿。
音频电路1407包括麦克风和扬声器。麦克风用于采集用户及环境的声波，并将声波转换为电信号输入至处理器1401进行处理，或者输入至射频电路1404以实现语音通信。出于立体声采集或降噪的目的，麦克风为多个，分别设置在终端1400的不同部位。麦克风是阵列麦克风或全向采集型麦克风。扬声器则用于将来自处理器1401或射频电路1404的电信号转换为声波。扬声器是传统的薄膜扬声器，或者是压电陶瓷扬声器。当扬声器是压电陶瓷扬声器时，不仅能够将电信号转换为人类可听见的声波，也能够将电信号转换为人类听不见的声波以进行测距等用途。在一些实施例中，音频电路1407还包括耳机插孔。
电源1409用于为终端1400中的各个组件进行供电。电源1409是交流电、直流电、一次性电池或可充电电池。当电源1409包括可充电电池时，该可充电电池支持有线充电或无线充电。该可充电电池还用于支持快充技术。
在一些实施例中，终端1400还包括有一个或多个传感器1410。该一个或多个传感器1410包括但不限于：加速度传感器1411、陀螺仪传感器1412、压力传感器1413、光学传感器1415以及接近传感器1416。
加速度传感器1411用于检测以终端1400建立的坐标系的三个坐标轴上的加速度大小。比如，加速度传感器1411用于检测重力加速度在三个坐标轴上的分量。处理器1401根据加速度传感器1411采集的重力加速度信号，控制触摸显示屏1405以横向视图或纵向视图进行用户界面的显示。加速度传感器1411还用于游戏或者用户的运动数据的采集。
陀螺仪传感器1412用于检测终端1400的机体方向及转动角度，陀螺仪传感器1412与加速度传感器1411协同采集用户对终端1400的3D动作。处理器1401根据陀螺仪传感器1412采集的数据，实现如下功能：动作感应(比如根据用户的倾斜操作来改变UI)、拍摄时的图像稳定、游戏控制以及惯性导航。
压力传感器1413设置在终端1400的侧边框和/或触摸显示屏1405的下层。当压力传感器1413设置在终端1400的侧边框时，能够检测用户对终端1400的握持信号，由处理器1401根据压力传感器1413采集的握持信号进行左右手识别或快捷操作。当压力传感器1413设置在触摸显示屏1405的下层时，由处理器1401根据用户对触摸显示屏1405的压力操作，实现对UI界面上的可操作性控件进行控制。可操作性控件包括按钮控件、滚动条控件、图标控件、菜单控件中的至少一种。
光学传感器1415用于采集环境光强度。在一个实施例中，处理器1401根据光学传感器1415采集的环境光强度，控制触摸显示屏1405的显示亮度。当环境光强度较高时，调高触摸显示屏1405的显示亮度；当环境光强度较低时，调低触摸显示屏1405的显示亮度。在另一个实施例中，处理器1401根据光学传感器1415采集的环境光强度，动态调整摄像头组件1406的拍摄参数。
接近传感器1416，也称距离传感器，通常设置在终端1400的前面板。接近传感器1416用于采集用户与终端1400的正面之间的距离。在一个实施例中，当接近传感器1416检测到用户与终端1400的正面之间的距离逐渐变小时，由处理器1401控制触摸显示屏1405从亮屏状态切换为息屏状态；当接近传感器1416检测到用户与终端1400的正面之间的距离逐渐变大时，由处理器1401控制触摸显示屏1405从息屏状态切换为亮屏状态。
本领域技术人员能够理解，图14中示出的结构并不构成对终端1400的限定，终端1400能够包括比图示更多或更少的组件，或者组合某些组件，或者采用不同的组件布置。
图15是本公开实施例提供的一种电子设备的结构示意图，该电子设备1500可因配置或 性能不同而产生比较大的差异，包括一个或一个以上处理器(Central Processing Units，CPU)1501和一个或一个以上的存储器1502，其中，该存储器1502中存储有至少一条程序代码，该至少一条程序代码由该处理器1501加载并执行以实现上述各个实施例提供的信息显示方法。在一些实施例中，该电子设备1500还具有有线或无线网络接口、键盘以及输入输出接口等部件，以便进行输入输出，该电子设备1500还能够包括其他用于实现设备功能的部件，在此不做赘述。
在一些实施例中，还提供了一种包括至少一条指令的计算机可读存储介质，例如包括至少一条指令的存储器，上述至少一条指令可由终端中的处理器执行以完成上述实施例中的信息显示方法。在一些实施例中，上述计算机可读存储介质是非临时性计算机可读存储介质，例如，该非临时性计算机可读存储介质包括ROM(Read-Only Memory，只读存储器)、RAM(Random-Access Memory，随机存取存储器)、CD-ROM(Compact Disc Read-Only Memory，只读光盘)、磁带、软盘和光数据存储设备等。
在一些实施例中，还提供了一种计算机程序产品，包括一条或多条指令，该一条或多条指令由终端的处理器执行，以完成上述各个实施例提供的信息显示方法。
本公开所有实施例均能够单独被执行，或者与其他实施例相结合被执行，均视为本公开要求的保护范围。

Claims (47)

  1. 一种信息显示方法，包括：
    在互动界面中播放目标内容项；
    在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；
    在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
  2. 根据权利要求1所述的信息显示方法，所述在所述互动界面中显示互动控件和计时控件包括：
    在所述互动界面的目标区域中，将所述互动控件和计时控件关联显示。
  3. 根据权利要求2所述的信息显示方法，所述将所述互动控件和计时控件关联显示包括：
    将所述计时控件显示在所述互动控件上；或，
    在所述互动控件的第一目标范围内显示所述计时控件。
  4. 根据权利要求1所述的信息显示方法，所述方法还包括：
    在所述目标内容项的播放符合第二条件的情况下，在所述互动界面上显示所述目标内容项关联的第二访问入口。
  5. 根据权利要求4所述的信息显示方法，在所述互动界面中显示有所述互动控件的情况下，将所述第二访问入口显示在所述互动控件上。
  6. 根据权利要求4所述的信息显示方法，所述方法还包括：
    在所述目标内容项的播放符合第三条件的情况下，将所述第二访问入口从第一显示方式切换至第二显示方式。
  7. 根据权利要求1所述的信息显示方法，所述方法还包括：
    在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述计时控件。
  8. 根据权利要求1所述的信息显示方法，所述在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件包括：
    在所述目标内容项的播放符合第一子条件的情况下，在所述互动界面中显示所述计时控件；
    在所述目标内容项的播放符合第二子条件的情况下，在所述互动界面中显示所述互动控件。
  9. 根据权利要求8所述的信息显示方法，所述在所述互动界面中显示所述计时控件包括：
    在所述互动界面中显示所述目标内容项关联的目标账号；
    在所述目标账号的第二目标范围内显示所述计时控件。
  10. 根据权利要求8所述的信息显示方法，所述第一子条件为所述目标内容项开始播放；或，所述第一子条件为所述目标内容项的播放时长达到第一时长。
  11. 根据权利要求1所述的信息显示方法，所述方法还包括：
    在播放所述目标内容项时，对所述目标内容项的音频进行音频识别；
    在检测到所述音频中包含目标语音时，执行显示所述计时控件的操作。
  12. 根据权利要求1所述的信息显示方法，所述方法还包括：
    在播放所述目标内容项时，提取所述目标内容项的画面中的文本信息；
    在检测到所述文本信息中包含目标文本时，执行显示所述计时控件的操作。
  13. 根据权利要求1所述的信息显示方法，所述关闭条件包括下述至少一项：接收到对所述互动控件的关闭指令；或，所述互动控件的显示时长达到目标时长。
  14. 根据权利要求1所述的信息显示方法，所述方法还包括：
    在所述目标内容项播放完毕的情况下，在所述互动界面中显示所述目标内容项关联的第三访问入口、所述目标内容项关联的目标账号、所述计时控件或者重播选项中的至少一项。
  15. 根据权利要求1所述的信息显示方法，所述计时控件用于表征自当前时刻起至所述有效时间段的结束时刻的倒计时；或，所述计时控件用于表征自所述有效时间段的开始时刻至当前时刻的正计时。
  16. 一种信息显示装置，包括：
    播放单元，被配置为在互动界面中播放目标内容项；
    第一显示单元，被配置为在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；
    第二显示单元，被配置为在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
  17. 根据权利要求16所述的信息显示装置，所述第一显示单元包括：
    第一显示子单元，被配置为在所述互动界面的目标区域中，将所述互动控件和计时控件关联显示。
  18. 根据权利要求17所述的信息显示装置，所述第一显示子单元被配置为：
    将所述计时控件显示在所述互动控件上；或，
    在所述互动控件的第一目标范围内显示所述计时控件。
  19. 根据权利要求16所述的信息显示装置，所述第二显示单元还被配置为：
    在所述目标内容项的播放符合第二条件的情况下，在所述互动界面上显示所述目标内容项关联的第二访问入口。
  20. 根据权利要求19所述的信息显示装置，所述第二显示单元还被配置为：
    在所述互动界面中显示有所述互动控件的情况下，将所述第二访问入口显示在所述互动控件上。
  21. 根据权利要求19所述的信息显示装置，所述第二显示单元还被配置为：
    在所述目标内容项的播放符合第三条件的情况下，将所述第二访问入口从第一显示方式切换至第二显示方式。
  22. 根据权利要求16所述的信息显示装置，所述第二显示单元还被配置为：
    在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述计时控件。
  23. 根据权利要求16所述的信息显示装置，所述第一显示单元包括：
    第二显示子单元，被配置为在所述目标内容项的播放符合第一子条件的情况下，在所述互动界面中显示所述计时控件；
    第三显示子单元，被配置为在所述目标内容项的播放符合第二子条件的情况下，在所述互动界面中显示所述互动控件。
  24. 根据权利要求23所述的信息显示装置，所述第二显示子单元被配置为：
    在所述互动界面中显示所述目标内容项关联的目标账号；
    在所述目标账号的第二目标范围内显示所述计时控件。
  25. 根据权利要求23所述的信息显示装置，所述第一子条件为所述目标内容项开始播放；或，所述第一子条件为所述目标内容项的播放时长达到第一时长。
  26. 根据权利要求16所述的信息显示装置，所述装置还包括：
    音频识别单元，被配置为在播放所述目标内容项时，对所述目标内容项的音频进行音频识别；在检测到所述音频中包含目标语音时，执行显示所述计时控件的操作。
  27. 根据权利要求16所述的信息显示装置，所述装置还包括：
    提取单元，被配置为在播放所述目标内容项时，提取所述目标内容项的画面中的文本信息；在检测到所述文本信息中包含目标文本时，执行显示所述计时控件的操作。
  28. 根据权利要求16所述的信息显示装置，所述关闭条件包括下述至少一项：接收到对所述互动控件的关闭指令；或，所述互动控件的显示时长达到目标时长。
  29. 根据权利要求16所述的信息显示装置，所述第二显示单元还被配置为：
    在所述目标内容项播放完毕的情况下，在所述互动界面中显示所述目标内容项关联的第三访问入口、所述目标内容项关联的目标账号、所述计时控件或者重播选项中的至少一项。
  30. 根据权利要求16所述的信息显示装置，所述计时控件用于表征自当前时刻起至所述有效时间段的结束时刻的倒计时；或，所述计时控件用于表征自所述有效时间段的开始时刻至当前时刻的正计时。
  31. 一种电子设备，包括：
    一个或多个处理器；
    用于存储所述一个或多个处理器可执行指令的一个或多个存储器；
    其中，所述指令的执行使得所述处理器：
    在互动界面中播放目标内容项；
    在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；
    在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
  32. 根据权利要求31所述的电子设备，所述指令的执行使得所述处理器：
    在所述互动界面的目标区域中，将所述互动控件和计时控件关联显示。
  33. 根据权利要求32所述的电子设备，所述指令的执行使得所述处理器：
    将所述计时控件显示在所述互动控件上；或，
    在所述互动控件的第一目标范围内显示所述计时控件。
  34. 根据权利要求31所述的电子设备，所述指令的执行使得所述处理器：
    在所述目标内容项的播放符合第二条件的情况下，在所述互动界面上显示所述目标内容项关联的第二访问入口。
  35. 根据权利要求34所述的电子设备，所述指令的执行使得所述处理器：
    在所述互动界面中显示有所述互动控件的情况下，将所述第二访问入口显示在所述互动控件上。
  36. 根据权利要求34所述的电子设备，所述指令的执行使得所述处理器：
    在所述目标内容项的播放符合第三条件的情况下，将所述第二访问入口从第一显示方式切换至第二显示方式。
  37. 根据权利要求31所述的电子设备，所述指令的执行使得所述处理器：
    在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述计时控件。
  38. 根据权利要求31所述的电子设备，所述指令的执行使得所述处理器：
    在所述目标内容项的播放符合第一子条件的情况下，在所述互动界面中显示所述计时控件；
    在所述目标内容项的播放符合第二子条件的情况下，在所述互动界面中显示所述互动控件。
  39. 根据权利要求38所述的电子设备，所述指令的执行使得所述处理器：
    在所述互动界面中显示所述目标内容项关联的目标账号；
    在所述目标账号的第二目标范围内显示所述计时控件。
  40. 根据权利要求38所述的电子设备，所述第一子条件为所述目标内容项开始播放；或，所述第一子条件为所述目标内容项的播放时长达到第一时长。
  41. 根据权利要求31所述的电子设备，所述指令的执行使得所述处理器：
    在播放所述目标内容项时，对所述目标内容项的音频进行音频识别；
    在检测到所述音频中包含目标语音时，执行显示所述计时控件的操作。
  42. 根据权利要求31所述的电子设备，所述指令的执行使得所述处理器：
    在播放所述目标内容项时，提取所述目标内容项的画面中的文本信息；
    在检测到所述文本信息中包含目标文本时，执行显示所述计时控件的操作。
  43. 根据权利要求31所述的电子设备，所述关闭条件包括下述至少一项：接收到对所述互动控件的关闭指令；或，所述互动控件的显示时长达到目标时长。
  44. 根据权利要求31所述的电子设备，所述指令的执行使得所述处理器：
    在所述目标内容项播放完毕的情况下，在所述互动界面中显示所述目标内容项关联的第三访问入口、所述目标内容项关联的目标账号、所述计时控件或者重播选项中的至少一项。
  45. 根据权利要求31所述的电子设备，所述计时控件用于表征自当前时刻起至所述有效时间段的结束时刻的倒计时；或，所述计时控件用于表征自所述有效时间段的开始时刻至当前时刻的正计时。
  46. 一种计算机可读存储介质，当所述计算机可读存储介质中的至少一条指令由电子设备的一个或多个处理器执行时，使得所述电子设备能够执行如下操作：
    在互动界面中播放目标内容项；
    在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；
    在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
  47. 一种计算机程序产品，包括一条或多条指令，所述一条或多条指令由电子设备的一个或多个处理器执行，使得所述电子设备能够执行如下操作：
    在互动界面中播放目标内容项；
    在所述目标内容项的播放符合第一条件的情况下，在所述互动界面中显示互动控件和计时控件，所述互动控件用于承载所述目标内容项的描述信息，所述计时控件用于表征所述目标内容项关联的目标活动的有效时间段；
    在符合所述互动控件的关闭条件的情况下，在所述互动界面中取消显示所述互动控件，显示所述目标内容项关联的第一访问入口。
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