WO2023005697A1

WO2023005697A1 - Gift rewarding system and method for livestreaming application, device, and medium

Info

Publication number: WO2023005697A1
Application number: PCT/CN2022/106097
Authority: WO
Inventors: 梁任元; 孙国强
Original assignee: 百果园技术(新加坡)有限公司; 梁任元
Priority date: 2021-07-27
Filing date: 2022-07-15
Publication date: 2023-02-02
Also published as: CN113596596A

Abstract

Disclosed in embodiments of the present application are a gift rewarding system and method for livestreaming application, a device, and a medium. The system comprises a gift rewarding page and a gift animation page. The gift rewarding page is used for displaying an animation customization control of a target gift when the target gift is selected, and displaying a first rewarding control of a non-target gift when the non-target gift is selected; and the gift animation page is used for displaying animation material options of the target gift in different dimensions, the animation customization control of the target gift being an entry for entering the gift animation page.

Description

Gift tipping system, method, device and medium for live broadcast application

This application claims priority to a Chinese patent application with application number 202110852828.X filed with the China Patent Office on July 27, 2021, the entire contents of which are incorporated herein by reference.

technical field

The embodiments of the present application relate to the field of live broadcast technology, for example, to a gift reward system, method, device and medium for live broadcast applications.

Background technique

With the rapid development of the mobile live broadcast market, various live broadcast applications have been widely used in people's daily life. In order to realize the live broadcast interaction between the anchor and the audience in the live broadcast room, the live broadcast room will support the audience to give gifts to interested anchors, so as to mobilize the enthusiasm of the anchor and improve the quality of the live broadcast.

At present, after viewers tip gifts to the anchor in the live broadcast room, the corresponding gift reward animation will be displayed in the live broadcast room interface. However, the animation special effects displayed after multiple gift rewards in the live broadcast room are usually pre-configured, making the animation special effects of the same gift reward relatively single, which lacks the fun of gift rewards in the live broadcast room.

Contents of the invention

The embodiment of the present application provides a gift rewarding system, method, device and medium for live broadcast applications, which realizes personalized animation customization when rewarding target gifts in the live broadcast room, and improves the diversity and interest of gift rewards in the live broadcast room sex.

In the first aspect, the embodiment of the present application provides a gift reward system for live broadcast applications, the system includes a gift reward page and a gift animation page, and the gift reward page is used to display the The animation customization control of the target gift, when the non-target gift is selected, the first reward control of the non-target gift is displayed, and the gift animation page is used to display the animation material options of the target gift in different dimensions, so The animation customization control of the target gift is an entry for entering the animation page of the gift.

In the second aspect, the embodiment of the present application provides a gift rewarding method for live broadcast applications, which is applied to the gift reward system for live broadcast applications provided in the first aspect above, and the method includes:

In response to the selection instruction of the target gift in the gift reward page, display the animation customization control of the target gift in the gift reward page;

In response to the trigger operation of the animation customization control, enter the gift animation page from the gift reward page, and display the animation material options of the target gift in different dimensions in the gift animation page, so as to generate the Animated custom styles for target gifts.

In a third aspect, an embodiment of the present application provides an electronic device, which includes:

one or more processors;

a storage device configured to store one or more programs;

When the one or more programs are executed by the one or more processors, the one or more processors are made to implement the gift reward method for live broadcast applications described in any embodiment of the present application.

In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, the gift rewarding method for a live broadcast application described in any embodiment of the present application is implemented .

Description of drawings

FIG. 1 is a schematic diagram of an interface of a live application in a gift rewarding system for a live application provided by an embodiment of the present application;

FIG. 2 is a schematic diagram of an interface of a live application in a gift rewarding system for a live application provided by another embodiment of the present application;

FIG. 3 is a flow chart of a gift rewarding method for a live broadcast application provided by an embodiment of the present application;

FIG. 4 is a flow chart of a gift rewarding method for a live broadcast application provided by another embodiment of the present application;

FIG. 5 is a schematic structural diagram of an electronic device provided by an embodiment of the present application.

Detailed ways

Fig. 1 is a schematic diagram of an interface of a live application in a gift rewarding system for a live application provided by an embodiment of the present application. This embodiment is applicable to the case of rewarding gifts in any live room of the live application . Referring to FIG. 1 , the gift reward system for live broadcast applications in this embodiment may include a gift reward page 110 and a gift animation page 120 .

Among them, the gift reward page 110 is used to display the animation customization control 111 of the target gift when the target gift is selected, and the first reward control 112 of the non-target gift is displayed when the non-target gift is selected, and the gift animation page 120 is used to display The animation material options of the target gift in different dimensions, the animation customization control 111 of the target gift is the entrance for entering the gift animation page 120 .

For example, when watching a live broadcast in any live broadcast room of a live broadcast application, viewers usually reward interested anchors with various gifts in order to mobilize the enthusiasm of the anchors and improve the quality of the live broadcast. Considering that the special effects of animations after gift rewards in the live broadcast room are relatively simple, this embodiment will select some gifts that meet specific requirements from the various gifts included in the live broadcast room according to specific rules, and set them as rewards in the live broadcast room For such filtered gifts, viewers can customize and configure the animation effects displayed on the live room page after tipping the gift. Therefore, the selected gifts in the live broadcast room can be used as target gifts in this embodiment, and the remaining gifts in the live broadcast room are non-target gifts in this embodiment. Then, when rewarding the target gift in the live broadcast room, it supports the personalized customization of the animation special effects displayed after the target gift is rewarded, so as to improve the diversity and interest of the gift reward in the live broadcast room.

In this embodiment, viewers can enter any live broadcast room page to watch the live broadcast. In order to support giving gifts to the anchor during the live broadcast, a corresponding gift control will be configured in the live broadcast room page for entering to send gifts to the anchor. The gift tipping page 110 for rewarding various gifts. As shown in Figure 1, the gift reward page 110 will display all kinds of gifts that have been configured in the live broadcast application and support rewards to the host, so that the audience can choose from the various gifts displayed. A gift for the streamer.

At this time, the various gifts displayed on the gift tipping page 110 include the above-mentioned target gifts that support custom configuration reward animation special effects and non-target gifts that do not support custom configuration tip animation special effects.

In order to realize the personalized customization of the rewarding animation in the live broadcast room, after detecting that the viewer enters the gift rewarding page 110 in this embodiment, the gift selection operation performed by the viewer in the gift rewarding page 110 will be detected in real time. When it is detected that the audience selects the target gift, it is necessary to customize the animation special effects displayed after the target gift is rewarded on the live room page, so as to enhance the interactivity and fun of gift rewarding. Therefore, as shown in FIG. 1, when a selected target gift is detected in the gift reward page 110, the animation customization control 111 of the target gift will be automatically displayed in the gift reward page 110. By triggering the animation customization control 111, it is possible to Jump directly into the gift animation page 120 from the gift reward page 110, so that the animation special effects displayed in the live room page after the target gift is customized and configured in the gift animation page 120. Moreover, when it is detected that the audience selects a non-target gift, it does not support the customization of the animation special effects displayed after the non-target gift is rewarded in the live room page, so the non-target gift will be automatically displayed on the gift reward page 110 By triggering the first tipping control 112, the corresponding tipping operation can be performed, and the tipping notification of the non-target gift will be displayed on the live room page with default animation effects.

It should be noted that, in order to avoid the mistaken tipping operation of the target gift in the gift tipping page 110 when the tipping animation is not customized, this embodiment will enter the gift tipping page 110, if no tipping gift is selected, then in The corresponding gift operation controls are hidden and displayed in the gift reward page 110 , and the gift operation controls include the animation customization control 111 of the target gift and the first tip control 112 of the non-target gift. That is to say, when entering the gift rewarding page 110 and no rewarding gift is selected, the gift rewarding page 110 will only display various gifts that have been configured in the live broadcast application and support rewarding the anchor. Instead of displaying the gift operation control for performing any trigger operations on the gift, only when a gift is selected in the gift reward page 110, will it be judged whether the selected gift category is a target gift or a non-target gift, and the The gift reward page 110 automatically displays the controls corresponding to the gift category, such as the animation customization control 111 of the target gift, or the first tip control 112 of the non-target gift.

And, after selecting the target gift in the gift reward page 110 and displaying the animation customization control 111 of the target gift, if it is detected that the audience acts on the trigger operation on the animation customization control 111, it will enter the gift animation page 120 . In order to customize the rewarding animation after the target gift is rewarded, this embodiment will display the animation material options of the target gift in different dimensions on the gift animation page 120, and support the audience to choose from the animation material options in each dimension. Select the corresponding animation material to customize a unique tipping animation for the target gift.

Exemplarily, the gift animation page 120 supports animation customization in the three dimensions of package, color, and avatar, and a corresponding icon (tab) will be set for each dimension in the gift animation page 120, and then multiple icons are displayed by switching icons. Animation material options under each dimension, so that viewers can select the corresponding animation material from the animation material options under each dimension to generate a customized animation style displayed on the live room page after the target gift is rewarded. Among them, the package can refer to the model and type of the target gift, etc., the color can refer to the colors of multiple parts of the target gift, etc., and the avatar can refer to the avatar of the host and the current tipping audience.

It should be noted that, in this embodiment, multiple animation materials in the animation material option under each dimension can be a Portable Network Graphic Format (PNG) image, and subsequently select multiple animation materials The corresponding animation custom style can be obtained by performing the corresponding rendering operation on the material.

In addition, in order to ensure the rendering efficiency of animation custom styles, this embodiment will initiate a corresponding animation material pull request to the live broadcast background when the live broadcast application is started, and the live broadcast background will send the corresponding animation material to the live broadcast application according to the gift ID of each gift. This presents all animation assets in multiple dimensions. Then, the live broadcast application loads the updated animation material of each gift in each dimension by comparing it with the animation material downloaded locally, so that the gift ID of each gift is used as the key value, and the gift is displayed in each dimension. All the animation materials under the dimension are used as the value corresponding to the key value to form a corresponding list of animation materials. Furthermore, the live broadcast application will persistently store the list of animation materials locally, so that when the selected animation materials are used to perform corresponding rendering operations to generate corresponding animation custom styles, the selected animation materials can be obtained locally quickly and efficiently, improving The rendering efficiency of animation customization style avoids downloading the selected animation material from the background of the live broadcast when rendering is required, and the download fails due to network reasons, ensuring the accuracy of the target gift reward animation.

In the technical solution provided by this embodiment, when rewarding a gift to the anchor in the gift rewarding page of the live broadcast application, if the target gift is selected, then the animation customization control of the target gift is displayed to enter the gift animation page of the target gift, and the The animation page shows the animation material options of the target gift in different dimensions, so that the animation customization style of the target gift can be generated later, so as to realize the personalized animation customization when the target gift is rewarded in the live room, and increase the interaction when rewarding the gift in the live room To avoid the monotony of rewarding animations after tipping gifts in the live broadcast room, and improve the diversity and fun of gift rewards in the live broadcast room.

FIG. 2 is a schematic diagram of an interface of a live application in a gift reward system for a live application provided by another embodiment of the present application. This embodiment is refined on the basis of the above-mentioned embodiments. This embodiment mainly explains in detail the specific process of customizing the corresponding animation customization style for the target gift in the gift animation page of the live broadcast application.

For example, referring to FIG. 2, this embodiment may include a gift reward page and a gift animation page 220. The gift reward page is used to display the animation customization control of the target gift when the target gift is selected, and to display the non-target gift when the non-target gift is selected. The first reward control of the target gift, the gift animation page 220 is used to display the animation material options of the target gift in different dimensions, and the animation customization control of the target gift is the entrance for entering the gift animation page 220 .

On the basis of the above scheme, in order to ensure the diversified processing of the animation customization styles of the target gift, the gift animation page 220 of this embodiment can be provided with a customized save control 221 and a second reward control 222 of the target gift, the customized save control 221 is used to save the customized animation style of the target gift after the customized animation style of the target gift is generated using the target animation material selected from the animation material options under different dimensions.

For example, after entering the gift animation page 220, this embodiment can obtain the target animation material selected by the audience for the target gift from the animation material options in different dimensions, and then perform rendering processing on each selected target animation material. Generates a custom style of animation for this target gift. At this time, in order to ensure that the customized animation style of the target gift can continue to be rewarded in the subsequent live broadcast process, this embodiment will save the customized animation style of the target gift through the customized saving control 221 set in the gift animation page 220 .

Moreover, in order to ensure the convenience of tipping the target gift, this embodiment also directly executes the tipping operation of the target gift through the second tipping control 222 set for the target gift in the gift animation page 220 without returning to the gift box. In the reward page. At the same time, after performing the tipping operation of the target gift through the second tipping control 222, it will directly jump to the live room page, and the animation customization style of the target gift will be used in the live room page to play the corresponding reward Animations are used to notify the host and multiple viewers of the tipping operation in the live broadcast room, so as to improve the interactivity of the live broadcast room.

In order to distinguish and display the animation customization operation and tipping operation of the target gift in the gift animation page 220 , this embodiment divides the gift animation page 220 into two parts: an animation customization window 223 and an animation preview window 224 . At this time, through the animation customization window 223 in the gift animation page 220, the animation material options of the target gift in different dimensions are displayed, so that the audience can select the corresponding target animation material from the animation material options in different dimensions to generate the target gift. Animate custom styles. Moreover, after the customized animation style of the target gift is generated, this embodiment can also display the customized animation style of the target gift through the animation preview window 224 in the gift animation page 220, so that the audience can view the animation results currently customized for the target gift in real time. , so as to accurately understand the animation customization of the target gift.

It should be noted that, in order to ensure the accuracy of the tipping of the target gift, in this embodiment, the customization save control 221 of the target gift is set in the animation customization window 223, and the second tipping control 222 of the target gift is set in the animation preview window 224 Inside.

In addition, in order to conveniently check the animation customization style of the target gift, the live broadcast application in this embodiment can also include a customization storage page 230, which shows that the customization storage control 221 set in the gift animation page 220 is saved for the target gift. animation custom style, and the entry of the custom storage page 230 can be set in the gift animation page 220, so that after setting and saving the corresponding animation custom style for the target gift in the gift animation page 220, it can be displayed in the gift animation page 220 Directly trigger the entry of the customized storage page 230 to enter the customized storage page 230 to quickly view each animation customized style saved for the target gift.

Fig. 3 is a flow chart of a gift rewarding method for a live broadcast application provided by an embodiment of the present application. This embodiment can be applied to the case of rewarding gifts in any live broadcast room of the live broadcast application, and can be applied to the gift reward system for live broadcast applications provided by any of the above embodiments. A gift rewarding method for a live broadcast application provided in this embodiment can be executed by the electronic device provided in the embodiment of this application, and the electronic device can be any terminal configured with various live broadcast applications, such as a mobile phone or a tablet computer or Pocket PC etc.

For example, as shown in Figure 3, the method may include the following steps:

S310, in response to a selection instruction of the target gift in the gift reward page, display an animation customization control of the target gift in the gift reward page.

Considering that the special effects of animations after gift rewards in the live broadcast room are relatively simple, this embodiment will select some gifts that meet specific requirements from the various gifts included in the live broadcast room according to specific rules, and set them as rewards in the live broadcast room Such filtered gifts can support viewers to customize and configure the animation effects displayed on the live room page after the gift is rewarded. Therefore, such filtered gifts in the live room can be used as the target gifts in this embodiment , the remaining gifts in the live broadcast room are non-target gifts in this embodiment. Then, when rewarding the target gift in the live broadcast room, it supports the personalized customization of the animation special effects displayed after the target gift is rewarded, so as to improve the diversity and interest of the gift reward in the live broadcast room.

In this embodiment, viewers can enter any live broadcast room page to watch the live broadcast. When rewarding the host with a gift during the live broadcast, the viewer can configure the corresponding gift control on the live broadcast room page to enter various types of gifts for the host. The gift reward page for gifts. The gift reward page will display all kinds of gifts that have been configured in the live broadcast app and support rewards to the anchor, so that the audience can choose the desired gift from the various gifts displayed. A gift for the streamer. At this time, the various gifts displayed on the gift tipping page include the above-mentioned target gifts that support custom configuration of tipping animation effects and non-target gifts that do not support custom configuration of tipping animation effects.

In this embodiment, after detecting that the viewer enters the gift rewarding page, the gift selection operation performed by the viewer on the gift rewarding page will be detected in real time. When it is detected that the audience selects the target gift, it is necessary to customize the animation special effects displayed after the target gift is rewarded on the live room page, so as to enhance the interactivity and fun of gift rewarding. Therefore, when the target gift is detected on the gift reward page, in response to the selection instruction of the target gift, the animation customization control of the target gift will be automatically displayed on the gift reward page, so that the animation customization control can be triggered later, Jump directly to the gift animation page from the gift reward page, and customize and configure the animation special effects displayed on the live room page after the target gift is rewarded on the gift animation page.

In addition, when it is detected that the audience has selected a non-target gift, it does not support the customization of the animation special effects displayed after the non-target gift is rewarded on the live room page. Therefore, in response to the selection instruction of the non-target gift on the gift reward page, Display the first tipping control of the non-target gift on the gift tipping page, so as to use the first tipping control to perform the tipping operation of the non-target gift, so that the non-target gift can be displayed on the live room page with the default animation effects reward notification.

It should be noted that, in order to avoid the mistaken tipping operation of the target gift in the gift tipping page when the tipping animation is not customized, in this embodiment, in response to the selection instruction of the target gift in the gift tipping page, the Before displaying the animation customization control of the target gift, it may also include: when entering the gift reward page and no gift is selected, hiding and displaying the corresponding gift operation control on the gift reward page. That is to say, when entering the gift reward page and no reward gift is selected, only the various gifts that have been configured in the live broadcast app and support the reward to the host will be displayed on the gift reward page, while The gift action controls for performing any trigger actions on the gift will not be displayed. Only when a gift is selected in the gift reward page will it be judged whether the selected gift category is a target gift or a non-target gift, and the The control corresponding to the gift category is automatically displayed on the reward page, such as the animation customization control of the target gift, or the first tip control of the non-target gift.

S320, in response to the trigger operation of the animation customization control, enter the gift animation page from the gift reward page, and display the animation material options of the target gift in different dimensions in the gift animation page, so as to generate the animation customization style of the target gift.

For example, after selecting the target gift in the gift reward page and displaying the animation custom control of the target gift, it will judge in real time whether the audience performs the trigger operation on the animation custom control. If it is detected that the audience acts on the animation custom control In response to the trigger operation of the animation customization control, it will jump from the gift reward page to the gift animation page, and the animation material options of the target gift in different dimensions will be displayed on the gift animation page. Viewers are supported to select the corresponding target animation material from the animation material options in each dimension to customize a unique reward animation for the target gift, so as to personalize the reward animation after the target gift is rewarded.

In this embodiment, when customizing the rewarding animation after the target gift is tipped, the target animation material selected from the animation material options in different dimensions can be used to generate the customized animation style of the target gift. That is to say, this embodiment can obtain the target animation material selected by the audience for the target gift from the animation material options in different dimensions, and then render the selected target animation material to generate the animation of the target gift Custom styles.

Fig. 4 is a flow chart of a gift rewarding method for a live broadcast application provided by another embodiment of the present application. This embodiment is refined on the basis of the foregoing embodiments. As shown in FIG. 2 , this embodiment mainly explains in detail the specific rewarding process and animation customization process of the target gift in the gift animation page of the live broadcast application.

For example, as shown in Figure 4, the method may include the following steps:

S410, in response to an instruction to start the live broadcast application, preload a list of animation materials configured as gifts in the live broadcast room.

In this embodiment, in order to ensure the rendering efficiency of animation custom styles, when the live broadcast application is started, it will respond to the start instruction of the live broadcast application, and initiate a corresponding animation material pull request to the live broadcast background, and the live broadcast background will respond to each gift The gift logo of the gift, and deliver all the animation materials of the gift in multiple dimensions to the live broadcast application. Then, the live broadcast application loads the updated animation material of each gift in each dimension by comparing it with the animation material downloaded locally, so that the gift ID of each gift is used as the key value, and the gift is displayed in each dimension. All the animation materials under the dimension are used as the value corresponding to the key value to form a corresponding list of animation materials. Furthermore, the live broadcast application will persistently store the list of animation materials locally, so that when the selected animation materials are used to perform corresponding rendering operations to generate corresponding animation custom styles, the selected animation materials can be obtained locally quickly and efficiently, improving The rendering efficiency of animation customization style avoids downloading the selected animation material from the background of the live broadcast when rendering is required, and the download fails due to network reasons, ensuring the accuracy of the target gift reward animation.

S420, in response to the selection instruction of the target gift in the gift reward page, display the animation customization control of the target gift in the gift reward page.

S430, in response to the trigger operation of the animation customization control, enter the gift animation page from the gift reward page, and display the animation material options of the target gift in different dimensions in the gift animation page, so as to generate the animation customization style of the target gift.

S440, in response to the trigger operation of the second tipping control of the target gift in the gift animation page, download the target animation material selected in different dimensions included in the customized animation style of the target gift.

For example, in order to ensure that the customized animation style of the target gift can continue to be used as a reward in the subsequent live broadcast process, this embodiment will save the customized animation style of the target gift through the customization save control set in the gift animation page.

Moreover, in order to ensure the convenience of rewarding the target gift, this embodiment also directly executes the rewarding operation of the target gift through the second rewarding control set for the target gift in the gift animation page without returning to the gift rewarding page. within the page. That is to say, in response to the trigger operation of the second tipping control of the target gift in the gift animation page, it is first necessary to obtain the target animation material selected in different dimensions included in the animation custom style of the target gift. At this time, you can check whether there are target animation materials selected in different dimensions contained in the animation custom style from the list of animation materials that are persistently stored this time. If they exist, they will be downloaded directly from the local. The background of the live broadcast sends a corresponding material request to download the target animation material selected in different dimensions included in the customized animation style, so as to ensure the accuracy of the reward animation after the target gift is rewarded.

S450, perform animation rendering on the target animation material according to the customized animation style, and play the rendered reward animation on the live room page.

After performing the tipping operation on the target gift and obtaining the target animation material selected in different dimensions contained in the animation customization style of the target gift, you can directly use the corresponding rendering interface to render each target animation material according to the animation customization style Perform animation rendering, then jump to the live broadcast room page, and play the rendered reward animation on the live broadcast room page to notify the host and multiple viewers of the reward operation in the live broadcast room, thereby improving the interactivity of the live broadcast room .

In addition, in order to realize the benefits of live broadcast rewards, before downloading the target animation material selected in different dimensions contained in the animation custom style of the target gift, it will also receive the reward deduction message issued by the live broadcast background, and then according to the target For the reward deduction message of the gift, perform the corresponding payment operation, so as to successfully download the target animation material selected in different dimensions contained in the animation custom style of the target gift.

FIG. 5 is a schematic structural diagram of an electronic device provided by an embodiment of the present application. As shown in FIG. 5 , the electronic device includes a processor 50, a storage device 51 and a communication device 52; the number of processors 50 in the electronic device may be one or multiple, one processor 50 is taken as an example in FIG. 5; the processor 50, the storage device 51 and the communication device 52 in the electronic device may be connected by a bus or other means, and a bus connection is taken as an example in FIG. 5.

An electronic device provided in this embodiment can be used to implement the gift reward method for live broadcast applications provided by any of the above embodiments, and has corresponding functions and beneficial effects.

The embodiment of the present application also provides a computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, the gift rewarding method for a live broadcast application in any of the above-mentioned embodiments can be implemented. The computer readable storage medium may be a non-transitory computer readable storage medium.

Of course, a storage medium containing computer-executable instructions provided in the embodiments of the present application, the computer-executable instructions are not limited to the method operations described above, and can also execute the live broadcast application provided in any embodiment of the present application. Related operations in the gift tipping method.

Through the above descriptions about the implementation manners, those skilled in the art can clearly understand that the present application can be realized by software and necessary general-purpose hardware, and of course it can also be realized by hardware. Based on this understanding, the essence of the technical solution of this application or the part that contributes to related technologies can be embodied in the form of software products, and the computer software products can be stored in computer-readable storage media, such as computer floppy disks, Read-only memory (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), flash memory (FLASH), hard disk or optical disc, etc., including several instructions to make a computer device (which can be a personal computer, A server, or a network device, etc.) executes the methods described in multiple embodiments of the present application.

Claims

A gift reward system for live broadcast applications, including a gift reward page and a gift animation page, the gift reward page is used to display the animation customization control of the target gift when a target gift is selected, and a non-target gift is selected When gifting, display the first reward control of the non-target gift, the gift animation page is used to display the animation material options of the target gift in different dimensions, and the animation customization control of the target gift is used to enter all The entrance to the gift animation page.
A gift rewarding method for live broadcast applications, applied to the gift reward system for live broadcast applications according to claim 1, comprising:

In response to the selection instruction of the target gift in the gift reward page, display the animation customization control of the target gift in the gift reward page;

In response to the trigger operation of the animation customization control, enter the gift animation page from the gift reward page, and display the animation material options of the target gift in different dimensions in the gift animation page, so as to generate the Animated custom styles for target gifts.
The method according to claim 2, before displaying the animation customization control of the target gift in the gift reward page in response to the selection instruction of the target gift in the gift reward page, further comprising:

When entering the gift reward page and no gift is selected, the corresponding gift operation control is hidden and displayed on the gift reward page.
The method of claim 2, further comprising:

In response to a selection instruction of a non-target gift in the gift reward page, display a first reward control of the non-target gift in the gift reward page, so as to use the first reward control to execute the non-target gift. The tipping operation of the target gift.
The method according to claim 2, wherein said generating the animation customization style of said target gift comprises:

The animation custom style of the target gift is generated by using the target animation material selected from the animation material options under different dimensions.
The method according to claim 2, after generating the customized animation style of the target gift, further comprising:

In response to the trigger operation of the second reward control of the target gift in the gift animation page, download the target animation material selected in different dimensions contained in the animation custom style of the target gift;

Perform animation rendering on the target animation material according to the animation customization style, and play the rendered reward animation on the live room page.
According to the method according to claim 6, before downloading the target animation material selected in different dimensions contained in the animation custom style of the target gift, further comprising:

Perform the corresponding payment operation according to the tipping and fee deduction message of the target gift.
The method of claim 2, further comprising:

In response to an instruction to start the live broadcast application, a list of animation materials configured as gifts in the live broadcast room is preloaded.
An electronic device comprising:

one or more processors;

a storage device configured to store one or more programs;

When the one or more programs are executed by the one or more processors, the one or more processors implement the gift reward method for live broadcast applications as described in any one of claims 2-8 .
A computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the gift rewarding method for live broadcast applications according to any one of claims 2-8 is implemented.