WO2023005197A1 - Procédé d'affichage de contenu et terminal - Google Patents

Procédé d'affichage de contenu et terminal Download PDF

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Publication number
WO2023005197A1
WO2023005197A1 PCT/CN2022/077268 CN2022077268W WO2023005197A1 WO 2023005197 A1 WO2023005197 A1 WO 2023005197A1 CN 2022077268 W CN2022077268 W CN 2022077268W WO 2023005197 A1 WO2023005197 A1 WO 2023005197A1
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WIPO (PCT)
Prior art keywords
multimedia
information
terminal
sharing
target
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PCT/CN2022/077268
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English (en)
Chinese (zh)
Inventor
邢楷若
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北京达佳互联信息技术有限公司
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Publication of WO2023005197A1 publication Critical patent/WO2023005197A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0483—Interaction with page-structured environments, e.g. book metaphor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present disclosure relates to the field of Internet application technologies, and in particular, to a content display method and a terminal.
  • the terminal may display contacts to be shared, sharing methods, etc. on the content sharing page.
  • the present disclosure provides a content display method and a terminal, which can improve the interaction between the terminal and the user.
  • a method for displaying content is provided, and the method is applied to a terminal.
  • the method includes: acquiring multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page; in response to a sharing operation performed on the target multimedia resource, displaying the multimedia extension information on a sharing page corresponding to the sharing operation .
  • the content display method further includes: displaying a multimedia resource corresponding to the multimedia extension information in response to a trigger operation performed on the multimedia extension information.
  • the content display method further includes: when the display duration of the multimedia resource corresponding to the multimedia extension information satisfies a preset duration, sending a first message to the server, the first message is used to indicate the display duration, and the server is configured to In response to the first message, the virtual resource of the account logged in by the terminal is changed.
  • the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account; the content display method further includes: in response to a trigger operation performed on the associated information, sending sharing information to the associated account corresponding to the associated information ; The sharing information is used to indicate to share the multimedia resource corresponding to the multimedia extension information to the associated account.
  • the acquisition of multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the currently displayed page includes: extracting key information of the target multimedia resource; acquiring target information related to the key information, and The obtained target information is determined as multimedia extended information.
  • the acquisition of target information related to key information includes:
  • the content display method further includes: in response to the sharing operation, sending a second message to the server, the second message is used to indicate the sharing operation, and the server is configured to change the account number of the account logged in by the terminal in response to the second message. virtual resources.
  • the displaying the multimedia extended information includes: cyclically displaying the multiple multimedia extended information at a preset frequency.
  • the plurality of multimedia extended information includes first multimedia extended information and second multimedia extended information
  • displaying the multimedia extended information includes: during the process of displaying the first multimedia extended information, responding Based on the switching operation performed, the second multimedia extended information corresponding to the switching operation is switched and displayed.
  • the content display method further includes: displaying an information control related to the target multimedia resource on the currently displayed page; and displaying multimedia extension information in response to a trigger operation performed on the information control.
  • the content display method further includes: displaying an associated control related to the account logged in by the terminal on the current display page; in response to a trigger operation performed on the associated control, sending multimedia extension information to the associated account corresponding to the associated control .
  • a method for displaying content is provided, and the method is applied to a terminal.
  • the method includes: in response to a sharing operation performed on the target multimedia resource displayed on the current display page, acquiring multimedia extension information related to the target multimedia resource; and displaying the multimedia extension information on the sharing page corresponding to the sharing operation.
  • a content display device including: a processing unit and a display unit; the processing unit is configured to obtain information related to the target multimedia resource according to the target multimedia resource displayed on the current display page.
  • Multimedia extended information a display unit configured to display the multimedia extended information on a sharing page corresponding to the sharing operation in response to the sharing operation performed on the target multimedia resource.
  • the display unit is further configured to display a multimedia resource corresponding to the multimedia extension information in response to a trigger operation performed on the multimedia extension information.
  • the content display device further includes: a sending unit; the sending unit is configured to send a first message to the server when the display duration of the multimedia resource corresponding to the multimedia extension information satisfies a preset duration, and the first message uses In order to indicate the display duration, the server is configured to change the virtual resource of the account logged in by the terminal in response to the first message.
  • the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account logged in by the terminal;
  • the sending unit is further configured to send sharing information to the associated account corresponding to the associated information in response to the trigger operation performed on the associated information; the sharing information is used to instruct sharing the multimedia resource corresponding to the multimedia extension information to the associated account.
  • the processing unit is configured to: extract key information of the target multimedia resource; acquire target information related to the key information, and determine the acquired target information as multimedia extension information.
  • the processing unit is configured to: send key information to the server; and receive target information related to the key information sent by the server.
  • the sending unit is further configured to send a second message to the server in response to the sharing operation, the second message is used to indicate the sharing operation, and the server is configured to change the account number of the account logged in by the terminal in response to the second message. virtual resources.
  • the display unit is configured to: cyclically display the multiple multimedia extended information at a preset frequency.
  • the plurality of multimedia extended information includes first multimedia extended information and second multimedia extended information
  • the display unit is configured to: during the process of displaying the first multimedia extended information, respond to The switching operation performed is to determine and switch to display the second multimedia extension information corresponding to the switching operation.
  • the display unit is further configured to display an information control related to the target multimedia resource on the currently displayed page; the display unit is further configured to display multimedia extended information in response to a trigger operation performed on the information control.
  • the display unit is further configured to display on the current display page the associated control related to the account logged in by the terminal; the sending unit is also configured to respond to the trigger operation performed by the account on the associated control, The corresponding associated account sends the extended multimedia information.
  • a content display device including: a processing unit and a display unit; the processing unit is configured to, in response to a sharing operation performed on a target multimedia resource displayed on a currently displayed page, acquire and Extended multimedia information related to the target multimedia resource; a display unit configured to display the extended multimedia information on a sharing page corresponding to the sharing operation.
  • a terminal including: a processor and a memory for storing processor-executable instructions; wherein, the processor is configured to execute the instructions to implement any of the above content display methods .
  • a computer-readable storage medium Instructions are stored on the computer-readable storage medium.
  • the terminal can execute Any of the above content display methods.
  • a computer program product includes computer instructions, and when the computer instructions are run on a terminal, the terminal is made to execute any one of the content display methods above.
  • the terminal obtains the multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page, and responds to the sharing operation performed on the target multimedia resource, and displays the multimedia on the sharing page corresponding to the sharing operation.
  • the extended information enriches the display form of the content sharing page, further enriches the interaction form between the terminal and the user, and improves the interaction between the terminal and the user.
  • FIG. 1 shows a schematic diagram of a communication system provided by an embodiment of the present disclosure
  • FIG. 2 shows a schematic flowchart of a content display method provided by an embodiment of the present disclosure
  • Fig. 3 shows a schematic interface diagram of a content display method provided by an embodiment of the present disclosure
  • Fig. 4 shows a schematic interface diagram of a content display method provided by an embodiment of the present disclosure
  • Fig. 5 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • FIG. 6 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • Fig. 7 shows a schematic interface diagram of another content display method provided by an embodiment of the present disclosure.
  • Fig. 8 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • FIG. 9 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure.
  • Fig. 10 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • Fig. 11 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • Fig. 12 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • Fig. 13 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • Fig. 14 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • Fig. 15 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • Fig. 16 shows a schematic flowchart of another content display method provided by an embodiment of the present disclosure
  • FIG. 17 shows a schematic structural diagram of a content display device provided by an embodiment of the present disclosure.
  • FIG. 18 shows a schematic structural diagram of a terminal provided by an embodiment of the present disclosure.
  • FIG. 19 shows a schematic structural diagram of a server provided by an embodiment of the present disclosure.
  • the data involved in the present disclosure may be data authorized by the user or fully authorized by all parties.
  • the display form of the content sharing page in the related art is relatively simple, which in turn leads to a relatively single form of interaction between the terminal and the user, and reduces the interaction between the terminal and the user.
  • an embodiment of the present disclosure provides a method for displaying content.
  • the terminal acquires multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page.
  • the multimedia extension information is advertisement information, or multimedia extension information It is the information associated with the author of the target multimedia resource, or the multimedia extension information is the content similar to the target multimedia resource, which is expressed in the form of video or picture, etc., and responds to the sharing operation performed on the target multimedia resource.
  • the corresponding sharing page displays multimedia extension information, enriches the display form of the content sharing page, further enriches the interaction form between the terminal and the user, and improves the interaction between the terminal and the user.
  • Fig. 1 shows a schematic diagram of a communication system provided by an embodiment of the present disclosure.
  • the communication system includes: a server 110 and a terminal 120, and the server 110 establishes a connection with the terminal 120 through a wired network or a wireless network. connect.
  • the server 110 is a data server of some multimedia resource service platforms, and is used for storing and processing multimedia resources.
  • the multimedia resource service platform may be an advertiser application service platform, a short video application service platform, a live broadcast service platform, and the like.
  • the multimedia resources provided by the advertiser application service platform can be some advertisement copy, advertisement icon, advertisement video, etc.
  • the multimedia resources provided by the short video application service platform can be some short video works
  • the multimedia resources provided by the live broadcast service platform can be live broadcast Works, etc., and the rest will not be repeated one by one.
  • the present disclosure does not limit the specific type of the multimedia resource service platform.
  • the server 110 may be a single server, or may also be a server cluster composed of multiple servers. In some implementations, the server cluster may also be a distributed cluster. The present disclosure does not limit the implementation manner of the server 110 either.
  • the server 110 may also include a database or the server 110 may be connected to the database, and the multimedia resources of the multimedia resource service platform may be stored in the database.
  • the terminal 120 can implement the operation of accessing the multimedia resources in the database through the server 110 .
  • Terminal 120 is a cell phone, tablet computer, desktop, laptop, handheld computer, notebook computer, ultra-mobile personal computer (UMPC), netbook, and cellular phone, personal digital assistant (personal digital assistant, PDA) ), augmented reality (augmented reality, AR) ⁇ virtual reality (virtual reality, VR) equipment and other equipment that can install and use multimedia resource applications, and this disclosure does not impose special restrictions on the form of the terminal.
  • the terminal can perform human-computer interaction with the user in one or more ways such as keyboard, touch pad, touch screen, remote control, voice interaction or handwriting equipment.
  • the server 110 is connected to at least one terminal 120 .
  • the present disclosure does not limit the quantity and type of the terminals 120 .
  • the content display method provided by the embodiment of the present disclosure is applied to the terminal in the application scenario shown in FIG. 1 .
  • the content display method is applied to a terminal, and the content display method may include: S201-S202.
  • the terminal acquires multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page.
  • the multimedia extension information is advertisement information, or the multimedia extension information is information associated with the author of the target multimedia resource, or the multimedia extension information is similar content of the target multimedia resource, etc.
  • the expression form of the extended multimedia information may be a video, a picture, etc., which is not limited in the present disclosure.
  • the multimedia extension information is an advertisement of a flower shop as an example.
  • the target multimedia resource displayed on the currently displayed page is a video with flowers, and an advertisement of a flower shop related to the video with flowers is acquired according to the video with flowers.
  • the terminal when obtaining the multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the currently displayed page, the terminal sends a data request to the server, requesting to obtain the multimedia extension information, so as to obtain the multimedia extension information returned by the server.
  • the pre-stored multimedia extension information can also be read from a local database, and the multimedia extension information can also be acquired in other ways, which is not limited in this disclosure.
  • the terminal In response to the sharing operation performed by the account on the target multimedia resource, the terminal displays multimedia extension information on a sharing page corresponding to the sharing operation.
  • the terminal displays the target multimedia resource on the resource display page of the application program, and the resource display page includes a sharing control.
  • the user wants to share the multimedia resource he is interested in with other users, he can click the sharing control.
  • the terminal in response to the sharing operation performed by the account on the target multimedia resource, the terminal displays the multimedia extension information on the sharing page corresponding to the sharing operation, that is, in response to the operation performed on the sharing control, the terminal displays the extended multimedia information on the sharing page corresponding to the sharing operation. Display multimedia extension information.
  • the display manner of the multimedia extended information includes: at least one of a text display manner, a picture display manner, an icon display manner, and a video display manner.
  • the terminal may also perform sharing operations in other ways, such as long-press operation or voice operation, which is not limited in the present disclosure.
  • the terminal is logged in with an account of the user, and the sharing operation detected by the terminal is the sharing operation performed by the account on the target multimedia resource. Therefore, the above S202 is that the terminal displays the extended multimedia information on the sharing page corresponding to the sharing operation in response to the sharing operation performed on the target multimedia resource.
  • the terminal can obtain the extended multimedia information after responding to the sharing operation performed by the account on the target multimedia resource, and display the extended multimedia information on the sharing page corresponding to the sharing operation; it can also obtain the extended multimedia information in advance, and then respond For the sharing operation performed by the account on the target multimedia resource, the multimedia extension information is displayed on the sharing page corresponding to the sharing operation.
  • This disclosure does not limit it.
  • the present disclosure only takes the case of obtaining the multimedia extended information in advance as an example, and the execution steps in the case of obtaining the multimedia extended information after responding to the sharing operation are the same as the execution steps in the case of obtaining the multimedia extended information in advance. This will not be repeated here.
  • the resource display page when the terminal displays the target multimedia resource on the resource display page 301 of the application program, the resource display page includes a sharing control 302 .
  • the terminal responds to the trigger operation performed by the account corresponding to the user on the sharing control 302 , and displays the multimedia extension information 303 on the sharing page 301 corresponding to the sharing operation.
  • the multimedia extension information 303 includes: text information 304 : "Click here to recommend a flower shop for you" and icon information 305 .
  • the resource display page when the terminal displays the target multimedia resource on the resource display page 301 of the application program, the resource display page includes a sharing control 302 .
  • the terminal responds to the trigger operation performed by the account corresponding to the user on the sharing control 302 , and displays the multimedia extension information 306 on the sharing page 301 corresponding to the sharing operation.
  • the multimedia extension information 306 may be video extension information.
  • the video extension information is a related video of the target multimedia resource.
  • the terminal responds to the trigger operation performed by the account corresponding to the user on the sharing control 302, and the sharing page 301 corresponding to the sharing operation may also display a forwarding control, an application A control for forwarding to application A, and an application A control for forwarding to Application B control for application B, application C control for forwarding to application C.
  • the terminal acquires multimedia extended information related to the target multimedia resource (such as advertisement information and other multimedia extended information, which can be expressed in the form of video, picture, etc.) according to the target multimedia resource displayed on the current display page, and
  • multimedia extension information is displayed on the sharing page corresponding to the sharing operation, which enriches the display form of the content sharing page, further enriches the interaction form between the terminal and the user, and improves the communication between the terminal and the user. interactivity.
  • the content display method further includes S401.
  • the terminal obtains multimedia extension information related to the account identifier according to the account identifier of the account.
  • the terminal can also obtain extended multimedia information related to the account identifier according to the account identifier of the account.
  • the terminal may acquire a multimedia resource on which interactive operations have been performed by the terminal in history, and extract a tag of the multimedia resource. Next, the terminal determines the account tag corresponding to the account according to the above tag. Subsequently, the terminal may obtain an account tag corresponding to the account ID according to the account ID of the account, and determine multimedia extension information related to the account ID according to the account tag.
  • the account tag of the account includes basketball. Subsequently, according to the account identifier of the account, the terminal obtains that the account tag of the account includes basketball, and obtains extended multimedia information related to basketball, such as a basketball promotion video.
  • the terminal when acquiring the extended multimedia information, the terminal obtains the extended multimedia information related to the account identifier according to the account identifier of the account.
  • the terminal can display richer multimedia extended information, thereby enriching the form of interaction between the terminal and the user, and improving the interaction between the terminal and the user.
  • the content display method further includes S500.
  • the terminal displays multimedia resources corresponding to the extended multimedia information in response to a trigger operation performed by the account on the extended multimedia information.
  • the terminal After the multimedia extension information is displayed on the sharing page corresponding to the sharing operation, the terminal cannot display the multimedia extension information in detail due to the size of the display interface.
  • the terminal displays the multimedia resource corresponding to the extended multimedia information in response to the trigger operation performed by the account on the extended multimedia information.
  • the above S500 is that the terminal displays the multimedia resources corresponding to the extended multimedia information in response to the trigger operation performed on the extended multimedia information.
  • the triggering operation is a click operation, a long press operation, or a double-click operation.
  • the display mode of the multimedia resources corresponding to the multimedia extension information may be a video display mode, a page link display mode, or other display modes of multimedia resources corresponding to the multimedia extension information. Not limited.
  • FIG. 7 it is shown in FIG. 7 .
  • the sharing page 301 corresponding to the sharing operation displays the multimedia extension information 303
  • the user wants to view the multimedia resources corresponding to the multimedia extension information, he can perform a click operation on the text information 304 in the multimedia extension information 303 .
  • the terminal displays the multimedia resource 501 corresponding to the extended multimedia information in response to the click operation performed by the account on the text information 304 .
  • the terminal cannot display the extended multimedia information in detail. Therefore, when the user wants to view the multimedia resource corresponding to the extended multimedia information, A trigger operation performed on multimedia extension information. In this case, the terminal displays the multimedia resource corresponding to the extended multimedia information in response to the trigger operation performed by the account on the extended multimedia information.
  • the embodiment of the present application can improve the display form of multimedia extended information, further enrich the interaction form between the terminal and the user, and improve the interaction between the terminal and the user.
  • the terminal sends a first message to the server.
  • the first message is used to indicate the display duration
  • the server is configured to change the virtual resource of the account in response to the first message. resource.
  • the account is an account logged in by the terminal.
  • the terminal After displaying the multimedia resources corresponding to the multimedia extension information in response to the trigger operation performed by the account on the multimedia extension information, the terminal sends a first message to the server when the display duration of the multimedia resource corresponding to the multimedia extension information satisfies a preset duration. Used to indicate the display duration.
  • the server changes the virtual resource of the account logged in by the terminal.
  • the terminal After displaying the details page of the advertisement, the terminal displays a prompt message on the details page of the advertisement.
  • the prompt message is used to remind the user to obtain a preset amount of virtual resources after the viewing time satisfies the preset duration.
  • the terminal after the terminal displays the multimedia resource corresponding to the multimedia extension information in response to the trigger operation performed by the account on the multimedia extension information, when the display duration of the multimedia resource corresponding to the multimedia extension information satisfies the preset duration, the terminal sends the first message to the server , the first message is used to indicate the display duration, and the server is configured to change the virtual resource of the account in response to the first message, and increase the duration for the user to watch the multimedia resource corresponding to the multimedia extension information.
  • the display page of the multimedia resource corresponding to the multimedia extension information includes account association information.
  • the content display method further includes: S701.
  • the terminal sends sharing information to an associated account corresponding to the associated information in response to a trigger operation performed by the account on the associated information.
  • the above S701 is that the terminal sends the shared information to the associated account corresponding to the associated information in response to the trigger operation performed on the associated information.
  • the sharing information is used to indicate to share the multimedia resource corresponding to the multimedia extension information to the associated account.
  • the display page of the multimedia resource corresponding to the above multimedia extension information includes the associated information of the account.
  • the associated information of the account executes the trigger operation.
  • the terminal sends sharing information to the associated account corresponding to the associated information in response to the trigger operation performed by the account on the associated information.
  • the display page of the multimedia resource 501 corresponding to the above-mentioned multimedia extension information includes account related information: an avatar control 502 corresponding to account 1, an avatar control 503 corresponding to account 2, and the like.
  • the trigger operation can be directly performed on the avatar control 502 or the avatar control 503 in the display page of the multimedia resource corresponding to the extended multimedia information.
  • the terminal in response to the trigger operation performed by the account on the avatar control 502 or the avatar control 503 , the terminal sends sharing information to the associated account corresponding to the execution of the trigger operation.
  • the display page of the multimedia resource corresponding to the above multimedia extension information includes the associated information of the account.
  • the terminal sends sharing information to the associated account corresponding to the associated information in response to the trigger operation performed by the account on the associated information. Users can quickly share media resources to associated accounts, improving the sharing efficiency of media resources.
  • the terminal acquires multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page, including: S801-S802 .
  • the terminal extracts key information of a target multimedia resource displayed on a currently displayed page.
  • the terminal acquires multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the currently displayed page, it extracts key information of the target multimedia resource displayed on the currently displayed page.
  • the terminal when the terminal extracts key information, it uses character recognition technology to identify the text in the target multimedia resource displayed on the current display page, and uses words with higher frequency as key information, or uses image recognition technology, etc.
  • the image in the target multimedia resource displayed on the currently displayed page is identified, and the identification result is used as the key information, or the key information is extracted in other ways, which is not limited in the present disclosure.
  • the terminal displays "basketball news" in the target multimedia resource displayed on the current display page.
  • the terminal can use text recognition technology to recognize that the target multimedia resource displayed on the current display page
  • the key information in the resource is "basketball”.
  • the terminal acquires target information related to the key information, and determines the acquired target information as multimedia extended information.
  • the terminal After extracting the key information in the resource display page of the application program, the terminal acquires the target information related to the key information, and determines the acquired target information as multimedia extended information.
  • the terminal after obtaining the key information on the resource display page of the application as "basketball", the terminal obtains the target information related to "basketball”: “basketball shoes advertisement”, and transfers the obtained target information "basketball shoes advertisement "Determined as multimedia extension information.
  • the terminal when the terminal obtains the target information, it communicates with the server to obtain the target information sent by the server, or queries the target information related to the key information from locally stored multimedia resources, or obtains the target information in other ways. Publicity is not limited to this.
  • the terminal when the terminal obtains multimedia extension information related to the target multimedia resource based on the target multimedia resource displayed on the current display page, it extracts key information of the target multimedia resource displayed on the current display page. Subsequently, the terminal acquires target information related to the key information, and determines the acquired target information as multimedia extended information.
  • the terminal can quickly obtain the multimedia extension information, and display the multimedia extension information of the target multimedia resource displayed on the current display page on the sharing page, which enriches the display form of the content sharing page, further enriches the interaction form between the terminal and the user, and improves the terminal Interactivity with users.
  • the terminal acquires target information related to key information, including:
  • the terminal sends key information to the server.
  • the terminal When the terminal obtains the target information related to the key information, it sends the key information to the server, and the server is configured to determine the target information according to the key information.
  • the terminal receives the target information related to the key information sent by the server.
  • the server determines target information related to the key information. Subsequently, the server sends target information to the terminal. Correspondingly, the terminal receives the target information related to the key information sent by the server.
  • the terminal when the terminal acquires target information related to the key information, it sends the key information to the server, and the server is configured to determine the target information according to the key information. Subsequently, the server sends target information to the terminal. Correspondingly, the terminal receives the target information related to the key information sent by the server. The terminal can quickly and accurately obtain target information related to key information.
  • the content display method further includes: S1001.
  • the terminal sends a second message to the server in response to the sharing operation performed by the account, the second message is used to indicate the sharing operation, and the server is configured to change the virtual resource of the account in response to the second message.
  • the terminal After the user performs the sharing operation, the terminal sends a second message to the server in response to the sharing operation performed by the account, the second message is used to indicate the sharing operation, and the server is configured to change the virtual resource of the account in response to the second message.
  • the user can increase the display frequency of the shared page by performing the sharing operation multiple times, thereby improving the sharing efficiency of media resources.
  • the terminal when the terminal displays the multimedia extension information 303, it may display a prompt message of shared virtual resources: 1000 virtual resources can be obtained by sharing.
  • the user can increase the display frequency of the shared page by performing the sharing operation multiple times, thereby improving the sharing efficiency of the media resource.
  • the above S1001 is that the terminal sends a second message to the server in response to the sharing operation, the second message is used to indicate the sharing operation, and the server is configured to change the virtual resource of the account in response to the second message.
  • the terminal sends a second message to the server in response to the sharing operation performed by the account, the second message is used to indicate the sharing operation, and the server is configured to change the virtual resource of the account in response to the second message.
  • the user can increase the display frequency of the shared page by performing the sharing operation multiple times, thereby improving the sharing efficiency of the media resource.
  • the terminal displays the multimedia extension information, including: S1101.
  • the terminal cyclically displays a plurality of multimedia extension information at a preset frequency.
  • the terminal cyclically displays the multiple multimedia extended information at a preset frequency. For example: switch to display the next multimedia extended information every five seconds.
  • the terminal cyclically displays the multiple multimedia extended information at a preset frequency.
  • the terminal can display the extended multimedia information more reasonably, and the display efficiency of the extended multimedia information is improved.
  • the multiple multimedia extended information includes first multimedia extended information and second multimedia extended information.
  • the terminal displays the multimedia extended information, including : S1201.
  • the terminal determines and switches to display second multimedia extended information corresponding to the switching operation in response to the switching operation performed by the account.
  • the terminal In order to display each multimedia extended information, the terminal, in the process of displaying the first multimedia extended information, determines and switches to display the second corresponding to the switching operation in response to the switching operation performed by the account. Multimedia extension information.
  • the above S1201 is that the terminal switches and displays the second multimedia extended information corresponding to the switching operation in response to the switching operation performed during the process of displaying the first multimedia extended information.
  • the terminal determines and switches between display and switching operations in response to the switching operation performed by the account during the process of displaying the first multimedia extended information.
  • Corresponding second multimedia extension information The terminal can display each extended multimedia information more reasonably, improving the display efficiency of extended multimedia information.
  • the content display method further includes:
  • the terminal displays an information control related to a target multimedia resource on a currently displayed page.
  • the terminal displays the extended multimedia information in response to the trigger operation performed by the account on the information control.
  • the terminal displays the extended multimedia information in response to the trigger operation performed by the account on the information control.
  • the above S1302 is that the terminal displays the extended multimedia information in response to the trigger operation performed on the information control.
  • the terminal directly displays the information control related to the target multimedia resource on the current display page, so that the user performs a trigger operation on the information control to display the multimedia extension information, which enriches the display form of the content sharing page, and further enriches the terminal
  • the form of interaction with the user improves the interaction between the terminal and the user.
  • the content display method further includes:
  • the terminal displays associated controls related to the account on the currently displayed page.
  • the terminal sends multimedia extension information to the associated account corresponding to the associated widget in response to the trigger operation performed by the account on the associated widget.
  • the terminal After the associated controls related to the account are displayed on the currently displayed page, the user performs a trigger operation on the associated controls.
  • the terminal sends multimedia extension information to the associated account corresponding to the associated control in response to the trigger operation performed by the account on the associated control.
  • the above S1304 is that the terminal sends multimedia extension information to the associated account corresponding to the associated widget in response to the trigger operation performed on the associated widget.
  • the terminal directly displays the associated control related to the account on the current display page, so that the user performs a trigger operation on the associated control, sends multimedia extension information to the associated account corresponding to the associated control, and can quickly share media resources. Linking accounts improves the sharing efficiency of media resources.
  • the account performs a trigger operation on the associated control.
  • the terminal sends the multimedia resource corresponding to the information control to the associated account corresponding to the associated control in response to the trigger operation performed by the account on the associated control.
  • the terminal shares the information related to the target multimedia resource, it quickly shares it with the associated account corresponding to the associated control through the information control, which enriches the user experience.
  • the terminal/server described in the embodiments of the present disclosure may include one or more hardware structures and/or software modules for implementing the aforementioned corresponding content display method, and these hardware structures and/or software modules execute Modules can constitute an electronic device.
  • the present disclosure can be implemented in the form of hardware or a combination of hardware and computer software. Whether a certain function is executed by hardware or computer software drives hardware depends on the specific application and design constraints of the technical solution. Skilled artisans may implement the described functionality using different methods for each particular application, but such implementation should not be considered beyond the scope of the present disclosure.
  • an embodiment of the present disclosure further provides a content display device configured on a terminal.
  • Fig. 17 shows a schematic structural diagram of a content display device provided by an embodiment of the present disclosure.
  • the content display device may include: a processing unit 1401 and a display unit 1402;
  • the processing unit 1401 is configured to acquire multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the currently displayed page. For example, referring to FIG. 2 , the processing unit 1401 is configured to execute S201.
  • the display unit 1402 is configured to display multimedia extension information on a sharing page corresponding to the sharing operation in response to the sharing operation performed on the target multimedia resource. For example, referring to FIG. 2 , the display unit 1402 is configured to execute S202.
  • the display unit 1402 is configured to display a multimedia resource corresponding to the multimedia extension information in response to a trigger operation performed on the multimedia extension information. For example, referring to FIG. 6 , the display unit 1402 is configured to execute S500.
  • the content display device further includes: a sending unit 1403;
  • the sending unit 1403 is configured to send a first message to the server when the display duration of the multimedia resource corresponding to the multimedia extension information satisfies a preset duration, the first message is used to indicate the display duration, and the server is configured to respond to the first message, Change the virtual resource of the account that the terminal logs in to.
  • the sending unit 1403 is configured to execute S601.
  • the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account logged in by the terminal; the sending unit 1403 is further configured to, in response to a trigger operation performed on the associated information, send The account sends sharing information; the sharing information is used to instruct the associated account to share the multimedia resource corresponding to the multimedia extension information.
  • the sending unit 1403 is configured to execute S701.
  • the processing unit 1401 is configured to: extract key information of the target multimedia resource; acquire target information related to the key information, and determine the acquired target information as multimedia extension information. For example, referring to FIG. 10 , the processing unit 1401 is configured to execute S801 and S802.
  • the processing unit 1401 is configured to: send key information to the server, and receive target information related to the key information sent by the server. For example, referring to FIG. 11 , the processing unit 1401 is configured to execute S901 and S902.
  • the sending unit 1403 is further configured to send a second message to the server in response to the sharing operation, the second message is used to indicate the sharing operation, and the server is configured to change the account logged in by the terminal in response to the second message virtual resources.
  • the sending unit 1403 is configured to execute S1001.
  • the display unit 1402 is configured to: cyclically display the multiple multimedia extended information at a preset frequency.
  • the display unit 1402 is configured to execute S1101.
  • the plurality of multimedia extended information includes first multimedia extended information and second multimedia extended information
  • the display unit 1402 is configured to: during the process of displaying the first multimedia extended information, respond to Based on the switching operation performed, the second multimedia extended information corresponding to the switching operation is determined and switched to be displayed.
  • the display unit 1402 is configured to execute S1201.
  • the display unit 1402 is further configured to display information controls related to the target multimedia resource on the currently displayed page. For example, referring to FIG. 15 , the display unit 1402 is configured to execute S1301.
  • the display unit 1402 is further configured to display the extended multimedia information in response to the trigger operation performed by the account on the information control. For example, referring to FIG. 15 , the display unit 1402 is configured to execute S1302.
  • the display unit 1402 is further configured to display associated controls related to the account logged in by the terminal on the currently displayed page. For example, referring to FIG. 16 , the display unit 1402 is configured to execute S1303.
  • the sending unit 1403 is further configured to send multimedia extension information to the associated account corresponding to the associated control in response to the trigger operation performed by the account on the associated control. For example, referring to FIG. 16 , the sending unit 1403 is configured to execute S1304.
  • an embodiment of the present disclosure further provides a content display device configured on a terminal.
  • the content display device may include: a processing unit and a display unit;
  • the processing unit is configured to acquire multimedia extension information related to the target multimedia resource in response to a sharing operation performed on the target multimedia resource displayed on the currently displayed page.
  • the display unit is configured to display the extended multimedia information on the sharing page corresponding to the sharing operation.
  • the embodiment of the present disclosure may divide the server/terminal into functional modules according to the above method example.
  • the above-mentioned integrated modules can be implemented in the form of hardware or in the form of software function modules.
  • the division of modules in the embodiment of the present disclosure is schematic, and is only a logical function division, and there may be another division manner in actual implementation.
  • each functional module may be divided corresponding to each function, or two or more functions may be integrated into one processing module.
  • An embodiment of the present disclosure also provides a terminal, and the terminal is a user terminal such as a mobile phone or a computer.
  • Fig. 18 shows a schematic structural diagram of a terminal provided by an embodiment of the present disclosure.
  • the terminal includes at least one processor 61 , a communication bus 62 , a memory 63 and at least one communication interface 64 .
  • the processor 61 is a processor (central processing units, CPU), a micro-processing unit, an ASIC, or one or more integrated circuits for controlling the program execution of the disclosed scheme.
  • CPU central processing units
  • ASIC application specific integrated circuit
  • the functions implemented by the display unit 1402 in the terminal are the same as those implemented by the processor 61 in FIG. 18 .
  • Communication bus 62 includes a path for transferring information between the components described above.
  • Communication interface 64 using any device such as a transceiver for communicating with other devices or communication networks, such as servers, Ethernet, radio access network (radio access network, RAN), wireless local area networks (wireless local area networks, WLAN) )wait.
  • a transceiver for communicating with other devices or communication networks, such as servers, Ethernet, radio access network (radio access network, RAN), wireless local area networks (wireless local area networks, WLAN) )wait.
  • radio access network radio access network
  • WLAN wireless local area networks
  • Memory 63 is read-only memory (read-only memory, ROM) or other types of static storage devices that can store static information and instructions, random access memory (random access memory, RAM) or other types of memory that can store information and instructions
  • a dynamic storage device can also be an electrically erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM) or other optical disc storage, optical disc storage (including compact discs, laser discs, optical discs, digital versatile discs, blu-ray discs, etc.), magnetic disk storage media or other magnetic storage devices, or can be used to carry or store desired program code in the form of instructions or data structures and can be stored by a computer Any other medium, but not limited to.
  • the memory may exist independently and be connected to the processing unit through a bus. Memory can also be integrated with the processing unit.
  • the memory 63 is used to store the application program code for executing the solution of the present disclosure, and the execution is controlled by the processor 61 .
  • the processor 61 is configured to execute the application program code stored in the memory 63, so as to realize the functions in the method of the present disclosure.
  • the processor 61 may include one or more CPUs, such as CPU0 and CPU1 in FIG. 18 .
  • the terminal may include multiple processors, for example, processor 61 and processor 65 in FIG. 18 .
  • processors may be a single-core (single-CPU) processor or a multi-core (multi-CPU) processor.
  • a processor herein may refer to one or more devices, circuits, and/or processing cores for processing data (eg, computer program instructions).
  • the terminal may further include an input device 66 and an output device 67 .
  • Input device 66 communicates with output device 67 and can accept user input in a variety of ways.
  • input device 66 may be a mouse, keyboard, touch screen device, or sensory device, among others.
  • Output device 67 is in communication with processor 61 and can display information in a variety of ways.
  • the output device 61 may be a liquid crystal display (liquid crystal display, LCD), a light emitting diode (light emitting diode, LED) display device, and the like.
  • FIG. 18 does not constitute a limitation on the terminal, and may include more or less components than shown in the figure, or combine certain components, or adopt different component arrangements.
  • the terminals provided in the embodiments of the present disclosure include:
  • memory for storing processor-executable instructions
  • the processor is configured to execute instructions to achieve the following steps:
  • multimedia extension information is displayed on a sharing page corresponding to the sharing operation.
  • the processor is further configured to execute instructions to implement the following steps:
  • the multimedia resource corresponding to the multimedia extension information is displayed.
  • the processor is further configured to execute instructions to implement the following steps:
  • a first message is sent to the server, the first message is used to indicate the display duration, and the server is configured to change the virtual account of the terminal logged in in response to the first message. resource.
  • the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account logged in by the terminal; the processor is further configured to execute instructions to implement the following steps:
  • the sharing information is sent to the associated account corresponding to the associated information; the sharing information is used to instruct the associated account to share the multimedia resource corresponding to the multimedia extension information.
  • the processor is further configured to execute instructions to implement the following steps:
  • the target information related to the key information is acquired, and the acquired target information is determined as multimedia extended information.
  • the processor is further configured to execute instructions to implement the following steps:
  • the processor is further configured to execute instructions to implement the following steps:
  • a second message is sent to the server, the second message is used to indicate the sharing operation, and the server is configured to change the virtual resource of the account logged in by the terminal in response to the second message.
  • the processor is further configured to execute instructions to implement the following steps:
  • a plurality of extended multimedia messages are displayed cyclically at a preset frequency.
  • the plurality of multimedia extension information includes first multimedia extension information and second multimedia extension information
  • the processor is further configured to execute instructions to implement the following steps:
  • the second multimedia extended information corresponding to the switching operation is switched and displayed.
  • the processor is further configured to execute instructions to implement the following steps:
  • Display information controls related to the target multimedia resource on the currently displayed page
  • the multimedia extended information is displayed.
  • the processor is further configured to execute instructions to implement the following steps:
  • the multimedia extension information is sent to the associated account corresponding to the associated control.
  • another terminal provided by an embodiment of the present disclosure includes:
  • memory for storing processor-executable instructions
  • the processor is configured to execute instructions to achieve the following steps:
  • the multimedia extension information is displayed on the sharing page corresponding to the sharing operation.
  • FIG. 19 shows a schematic structural diagram of a server provided by an embodiment of the present disclosure.
  • the server may have relatively large differences due to different configurations or performances, including one or more processors 71 and one or more memory 72 . Wherein, at least one instruction is stored in the memory 72, and at least one instruction is loaded and executed by the processor 71 to implement the content display method provided by each method embodiment above.
  • the server may also have components such as a wired or wireless network interface, a keyboard, and an input and output interface for input and output, and the server may also include other components for realizing device functions, which will not be repeated here.
  • the present disclosure also provides a computer-readable storage medium. Instructions are stored on the computer-readable storage medium. When the instructions in the computer-readable storage medium are executed by a processor of a computer device, the computer can perform the following steps:
  • multimedia extension information is displayed on a sharing page corresponding to the sharing operation.
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • the multimedia resource corresponding to the multimedia extension information is displayed.
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • a first message is sent to the server, the first message is used to indicate the display duration, and the server is configured to change the virtual account of the terminal logged in in response to the first message. resource.
  • the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account logged in by the terminal; when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer can perform the following steps:
  • the sharing information is sent to the associated account corresponding to the associated information; the sharing information is used to instruct the associated account to share the multimedia resource corresponding to the multimedia extension information.
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • the target information related to the key information is acquired, and the acquired target information is determined as multimedia extended information.
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • a second message is sent to the server, the second message is used to indicate the sharing operation, and the server is configured to change the virtual resource of the account logged in by the terminal in response to the second message.
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • a plurality of extended multimedia messages are displayed cyclically at a preset frequency.
  • the plurality of multimedia extension information includes first multimedia extension information and second multimedia extension information, and when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer can execute follows the steps below:
  • the second multimedia extended information corresponding to the switching operation is switched and displayed.
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • Display information controls related to the target multimedia resource on the currently displayed page
  • the multimedia extended information is displayed.
  • the computer when the instructions in the computer-readable storage medium are executed by the processor of the computer device, the computer is enabled to perform the following steps:
  • the multimedia extension information is sent to the associated account corresponding to the associated control.
  • the computer-readable storage medium may be the memory 63 including instructions, and the above-mentioned instructions can be executed by the processor 61 of the terminal to complete the above-mentioned method.
  • the computer-readable storage medium may be the memory 72 including instructions, and the above-mentioned instructions can be executed by the processor 71 of the server to complete the above-mentioned method.
  • the computer-readable storage medium may be a non-transitory computer-readable storage medium, for example, the non-transitory computer-readable storage medium may be ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.
  • the present disclosure also provides another computer-readable storage medium. Instructions are stored on the computer-readable storage medium. When the instructions in the computer-readable storage medium are executed by a processor of a computer device, the computer can perform the following steps:
  • the multimedia extension information is displayed on the sharing page corresponding to the sharing operation.
  • the present disclosure also provides a computer program product, the computer program product includes computer instructions, and when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • multimedia extension information is displayed on a sharing page corresponding to the sharing operation.
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • the multimedia resource corresponding to the multimedia extension information is displayed.
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • a first message is sent to the server, the first message is used to indicate the display duration, and the server is configured to change the virtual account of the terminal logged in in response to the first message. resource.
  • the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account logged in by the terminal; when the computer instruction is run on the terminal, the terminal is made to perform the following steps:
  • the sharing information is sent to the associated account corresponding to the associated information; the sharing information is used to instruct the associated account to share the multimedia resource corresponding to the multimedia extension information.
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • the target information related to the key information is acquired, and the acquired target information is determined as multimedia extended information.
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • a second message is sent to the server, the second message is used to indicate the sharing operation, and the server is configured to change the virtual resource of the account logged in by the terminal in response to the second message.
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • a plurality of extended multimedia messages are displayed cyclically at a preset frequency.
  • the plurality of multimedia extension information includes first multimedia extension information and second multimedia extension information, and when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • the second multimedia extended information corresponding to the switching operation is switched and displayed.
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • Display information controls related to the target multimedia resource on the currently displayed page
  • the multimedia extended information is displayed.
  • the terminal when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • the multimedia extension information is sent to the associated account corresponding to the associated control.
  • the present disclosure also provides another computer program product, the computer program product includes computer instructions, and when the computer instructions are run on the terminal, the terminal is made to perform the following steps:
  • the multimedia extension information is displayed on the sharing page corresponding to the sharing operation.

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Abstract

L'invention concerne un procédé d'affichage de contenu et un terminal, qui se rapportent au domaine technique des applications Internet. Au moyen du procédé, l'interactivité entre un terminal et un utilisateur peut être améliorée. Le procédé d'affichage de contenu consiste à : selon une ressource multimédia cible, qui est affichée sur une page d'affichage actuelle, acquérir des informations d'extension multimédia associées à la ressource multimédia cible (S201) ; et, en réponse à une opération de partage pour la ressource multimédia cible effectuée par un compte, afficher les informations d'extension multimédia sur une page de partage, qui correspond à l'opération de partage (S202).
PCT/CN2022/077268 2021-07-30 2022-02-22 Procédé d'affichage de contenu et terminal WO2023005197A1 (fr)

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