WO2023000780A1 - 一种信息查询方法及其相关设备 - Google Patents

一种信息查询方法及其相关设备 Download PDF

Info

Publication number
WO2023000780A1
WO2023000780A1 PCT/CN2022/092391 CN2022092391W WO2023000780A1 WO 2023000780 A1 WO2023000780 A1 WO 2023000780A1 CN 2022092391 W CN2022092391 W CN 2022092391W WO 2023000780 A1 WO2023000780 A1 WO 2023000780A1
Authority
WO
WIPO (PCT)
Prior art keywords
video
merchant
information
merchants
display
Prior art date
Application number
PCT/CN2022/092391
Other languages
English (en)
French (fr)
Inventor
卢建兴
Original Assignee
北京字节跳动网络技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 北京字节跳动网络技术有限公司 filed Critical 北京字节跳动网络技术有限公司
Publication of WO2023000780A1 publication Critical patent/WO2023000780A1/zh

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73—Querying
    • G06F16/735—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73—Querying
    • G06F16/738—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results

Definitions

  • the present application relates to the technical field of data processing, and in particular to an information query method and related equipment.
  • the terminal user can use the terminal device to conduct information inquiries, so that the terminal device can display the corresponding query results to the terminal user, so that the terminal user can obtain information from these Get some information you want to know from the query results.
  • certain information such as Beijing cuisine
  • the present application provides an information query method and related equipment, which can improve the display effect of query results, which is conducive to improving the information query experience of terminal users.
  • An embodiment of the present application provides an information query method, the method comprising:
  • the information query request at least including keywords related to life services
  • a plurality of video resources arranged according to a preset direction are displayed on the search result page; wherein, each of the video resources includes video preview information and merchant characteristic information of the merchant to which the video content belongs, and the objects provided by the merchant match the keywords;
  • the aggregated content of the merchant in multiple dimensions is displayed; wherein, the dimensions include at least a video dimension and an object dimension.
  • the video resource is displayed in the form of a video card, and the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing method;
  • the method also includes:
  • the video card In response to the sliding operation in the preset direction, the video card is switched and displayed in the first area of the search result page.
  • the information query request also includes a geographic location
  • the method further includes:
  • a recommendation logo is displayed on the video preview information, and multiple video resources are arranged according to the recommendation logo; wherein, the recommendation logo is determined based on a merchant recommendation list corresponding to the keyword in the geographic location.
  • the method also includes:
  • a recommended merchant aggregation page is displayed; wherein, the second area of the recommended merchant aggregation page displays tags of keywords and labels of multiple entity categories, and the recommended merchant aggregation page
  • the third area displays a list of recommended merchants corresponding to any of the tags, the entity category is determined based on the keywords, and the list of recommended merchants includes feature information of each recommended merchant and object information of provided objects.
  • the method also includes:
  • the target video preview information In response to a trigger operation on the target video preview information, display the target video resource corresponding to the target video preview information according to a preset display method; wherein, the preset display method includes a video display method and a merchant characteristic information display method; the The display mode of the video is full-screen playback; the display mode of the characteristic information of the merchant is floating in the preset position of the video; wherein, the at least one video preview information includes the target video preview information;
  • the next video resource corresponding to the target video resource is displayed in a preset display mode; wherein, the sequence number of the next video resource on the search result page is greater than that of the target video resource Video resource sequence number;
  • the previous video resource corresponding to the target video resource is displayed in a preset presentation mode; wherein, the sequence number of the previous video resource on the search result page is smaller than that of the target video resource The sequence number of the video resource.
  • the method also includes:
  • At least one control to be used on the target video corresponding to the preview information of the target video includes an object information display control and/or a wish expression control;
  • the at least one control to be used includes an object information display control, displaying the purchase information of the object in response to a trigger operation on the object information display control;
  • the at least one to-be-used control includes a wish expression control, updating the display state of the wish expression control in response to a trigger operation for the wish selection control.
  • the acquisition process of the plurality of video resources includes:
  • the information query request also includes a geographic location
  • the determining multiple merchants according to the keywords includes:
  • the recommendation list to be used is used to indicate a merchant recommendation list corresponding to the keyword in the geographic location;
  • the plurality of merchants are determined from the recommendation list to be used.
  • the video dimension includes at least one of a merchant video dimension, an object video dimension, and a route video dimension;
  • the object dimension includes at least one of object introduction dimension and object comment dimension.
  • the embodiment of the present application also provides an information query method, the method comprising:
  • the information query request includes at least keywords related to life services
  • Video resources include video preview information and merchant feature information
  • the sending the video resources corresponding to the multiple merchants to the terminal device includes:
  • Video cards corresponding to each of the merchants according to the video resources corresponding to each of the merchants; wherein, the video cards are obtained by splicing the video preview information and the characteristic information of the merchant according to a preset splicing method;
  • the video cards corresponding to multiple merchants are sent to the terminal device.
  • the multiple merchants include target merchants
  • the generation process of the video card corresponding to the target merchants includes:
  • the aggregated content of the target merchant in multiple dimensions generate a jump page corresponding to the display control, so that the jump page is used to display the aggregated content of the target merchant in multiple dimensions; wherein,
  • the jump page corresponding to the display control refers to a page displayed in response to the trigger operation of the display control;
  • the video preview information of the target merchant and the display control corresponding to the target merchant are spliced according to a preset splicing method to obtain a video card corresponding to the target merchant.
  • the information query request also includes a geographic location
  • the method further includes:
  • the merchant recommendation list including a recommendation order of the plurality of merchants, the recommendation order being generated based on the interaction data of the merchants;
  • the video preview information of the target merchant and the display control corresponding to the target merchant are spliced according to a preset splicing method to obtain the video card corresponding to the target merchant, including:
  • the combined video preview information of the target merchant and the display control corresponding to the target merchant are spliced according to a preset splicing method to obtain a video card corresponding to the target merchant.
  • the information query request also includes a specific location
  • the process of determining the multiple merchants includes:
  • the recommendation score of each of the candidate merchants determines the recommendation score of each of the candidate merchants; wherein, the information to be used is used to indicate the information provided by the candidate merchants Recommended reference factors for candidates;
  • the plurality of merchants are selected from the plurality of candidate merchants according to the recommendation score of each of the candidate merchants.
  • the determination process of the display video corresponding to the nth merchant include:
  • m is a positive integer, m ⁇ Mn, Mn is a positive integer, and n is Positive integer, n ⁇ N, N is a positive integer;
  • the embodiment of the present application also provides a terminal device, including:
  • a request receiving unit configured to receive an information query request, and the information query request includes at least keywords related to life services
  • the result display unit is used to display a plurality of video resources arranged in a preset direction on the search result page; wherein, each of the video resources includes video preview information and merchant feature information of the merchant to which the video content belongs, and the objects provided by the merchant are related to the merchants. match the above keywords;
  • the content display unit is configured to display the aggregated content of the merchant in multiple dimensions in response to a trigger operation on the merchant's characteristic information included in any video resource; wherein, the dimensions include at least a video dimension and an object dimension.
  • the embodiment of the present application also provides a server, including:
  • a request acquisition unit configured to acquire an information query request, the information query request including at least keywords related to life services
  • a merchant determining unit configured to determine a plurality of merchants according to the keywords; wherein, the objects provided by the merchants match the keywords;
  • a video screening unit configured to screen out display videos corresponding to each of the merchants from at least one candidate video corresponding to each of the merchants, and obtain video resources associated with each of the display videos; wherein, the video resources include video preview information and merchant characteristic information;
  • a video sending unit configured to send each of the video resources to the terminal device, so that the terminal device displays each of the video resources.
  • the embodiment of the present application also provides a device, the device includes a processor and a memory:
  • the memory is used to store computer programs
  • the processor is configured to execute any implementation of the information query method provided in the embodiments of the present application according to the computer program.
  • the embodiment of the present application also provides a computer-readable storage medium, the computer-readable storage medium is used to store a computer program, and the computer program is used to execute any implementation manner of the information query method provided in the embodiment of the present application.
  • the embodiment of the present application also provides a computer program product, which, when running on a terminal device, enables the terminal device to execute any implementation manner of the information query method provided in the embodiment of the present application.
  • the embodiment of the present application has at least the following advantages:
  • the terminal device after the terminal device receives the information query request, if the information query request includes at least keywords related to life services, the terminal device can display the information according to the preset direction on the search result page.
  • a plurality of video assets arranged so that an end user can view each video asset in the preset direction.
  • video resources include video preview information and merchant characteristic information (such as popularity, distance from end users, whether to support group buying, etc.) Videos associated with each merchant and merchant feature information can be displayed, which is conducive to enriching the display information of each merchant, thereby improving the display effect of query results on the search result page, and further helping to improve the information query experience of end users.
  • the terminal device is also capable of displaying aggregated content of the merchant in multiple dimensions in response to a terminal user's trigger operation on merchant characteristic information (eg, a control for displaying merchant characteristic information) included in a video resource.
  • merchant characteristic information eg, a control for displaying merchant characteristic information
  • the terminal device is also capable of displaying aggregated content of the merchant in multiple dimensions in response to a terminal user's trigger operation on merchant characteristic information (eg, a control for displaying merchant characteristic information) included in a video resource.
  • multiple dimensions include at least the video dimension (such as the video associated with the merchant, etc.) " can introduce the merchant in a more comprehensive way, which is beneficial to further enriching the display information of the merchant, thereby helping to further improve the display effect of the query results on the search result page, and further helping to improve the information query experience of the end user.
  • FIG. 1 is an example diagram of an application scenario of an information query method provided in an embodiment of the present application
  • FIG. 2 is a schematic diagram of an information query method provided by an embodiment of the present application.
  • FIG. 3 is a schematic diagram of a search result page provided by an embodiment of the present application.
  • FIG. 4 is a schematic diagram of another search result page provided by the embodiment of the present application.
  • FIG. 5 is a schematic diagram of a jump page provided by an embodiment of the present application.
  • FIG. 6 is a schematic diagram of a merchant aggregation page provided by an embodiment of the present application.
  • FIG. 7 is a schematic diagram of a preset display mode provided by the embodiment of the present application.
  • FIG. 8 is a schematic structural diagram of a terminal device provided in an embodiment of the present application.
  • FIG. 9 is a schematic structural diagram of a server provided by an embodiment of the present application.
  • query targets such as Beijing cuisine, Sanlitun cuisine and other gourmet objects
  • an embodiment of the present application provides an information query method, the method includes: after the terminal device receives the information query request, if the information query request includes at least keywords related to the service category, the terminal device can display multiple video resources arranged according to a preset direction on the search result page, so that the terminal user can view each video resource according to the preset direction.
  • video resources include video preview information and merchant characteristic information of merchants (for example, the first restaurant, etc.) to which the video content belongs, each video resource can display the video associated with each merchant and merchant characteristic information, which is conducive to enriching each merchant.
  • Displaying information is beneficial to improving the display effect of query results on the search result page, thereby improving the information query experience of end users.
  • the terminal device is also capable of displaying aggregated content of the merchant in multiple dimensions in response to a terminal user's trigger operation on merchant characteristic information (eg, a control for displaying merchant characteristic information) included in a video resource.
  • merchant characteristic information eg, a control for displaying merchant characteristic information
  • the above-mentioned “multiple dimensions” include at least the video dimension (such as the video associated with the merchant, etc.) " can introduce the merchant in a more comprehensive way, which is beneficial to further enriching the display information of the merchant, thereby helping to further improve the display effect of the query results on the search result page, and further helping to improve the information query experience of the end user.
  • FIG. 1 is an example diagram of an application scenario of the information query method provided in the embodiment of the present application.
  • the terminal user 101 when a terminal user 101 wants to inquire about certain information (for example, life service needs such as Beijing cuisine or Sanlitun cuisine) with the help of a terminal device 102, the terminal user 101 can trigger an information query on the terminal device 102. request, so that the information query request carries keywords related to life services (for example, food), so that after receiving the information query request, the terminal device 102 forwards the information query request to the server 103, so that The server 103 can determine a plurality of video resources matching the keyword according to the keyword (such as food) carried in the information query request, and send the plurality of video resources to the terminal device 102, so that the terminal device 102 can The search result page displays the multiple video resources arranged according to a preset direction.
  • life services for example, food
  • each video resource includes the video preview information of each merchant and its merchant characteristic information
  • the terminal user 101 can view the video preview information of each merchant and its merchant characteristic information from the above-mentioned "search result page"; and the terminal user 101 It is also possible to use the merchant feature information included in each video resource to trigger operations, and further view the aggregated content of merchants in multiple dimensions, so that end users 101 can obtain more comprehensive merchant information from the above-mentioned "search result page" , so as to help improve the information query experience of the end user.
  • the following uses the information interaction process between the server 103 and the terminal device 102 shown in FIG. 2 as an example to introduce the information query method provided by the embodiment of the present application.
  • the information query method provided by the embodiment of this application includes S1-S6:
  • the terminal user 101 refers to the user of the terminal device 102 .
  • the information query request is used to request information query for a certain query target (such as Beijing cuisine, or Sanlitun cuisine, etc.); and the information query request includes at least keywords related to life services (such as beauties, eating, drinking, and playing, etc.) (such as food, etc.).
  • a certain query target such as Beijing cuisine, or Sanlitun cuisine, etc.
  • the information query request includes at least keywords related to life services (such as beauties, eating, drinking, and playing, etc.) (such as food, etc.).
  • the information query request may also include a geographic location (such as Beijing or Sanlitun, etc.), so that the subsequent information query result can be determined by referring to the geographic location, so that the information query result can be Meet the constraints for that geographic location.
  • a geographic location such as Beijing or Sanlitun, etc.
  • the terminal user 101 when the terminal user 101 wants to know some information related to life services (such as Beijing cuisine shown in Figure 3, Sanlitun cuisine shown in Figure 4, etc.), the terminal user 101 can edit the target to be queried (such as Beijing food, Sanlitun food, etc.) 102 can send the information query request to the server 103, so that the server 103 can perform information query based on keywords carried in the information query request (especially keywords related to life services).
  • some information related to life services such as Beijing cuisine shown in Figure 3, Sanlitun cuisine shown in Figure 4, etc.
  • the terminal user 101 can edit the target to be queried (such as Beijing food, Sanlitun food, etc.) 102 can send the information query request to the server 103, so that the server 103 can perform information query based on keywords carried in the information query request (especially keywords related to life services).
  • N is a positive integer.
  • n is a positive integer, n ⁇ N.
  • the "object provided by the nth merchant” is used to represent the services and/or commodities provided by the nth merchant.
  • the nth merchant may refer to a store (such as the first restaurant) used to provide food
  • the "object provided by the nth merchant” may refer to Consumable commodities (eg, dishes, drinks, snacks, etc.).
  • this embodiment of the present application does not limit the acquisition process of "N commodities".
  • merchants can be searched directly according to the keywords (such as "food”, etc.) carried in the above-mentioned "information query request", so that the obtained Objects provided by various merchants match the keyword.
  • the merchant search can be performed with reference to the above-mentioned "keywords” and the geographical location, so that the objects provided by the searched merchants are consistent with the above-mentioned "keywords” match, and the location of each merchant satisfies the above-mentioned "geographical location” restrictions.
  • an example is used below for description.
  • the acquisition process of the N commodities may specifically include steps 11-12:
  • Step 11 Determine the recommendation list to be used according to the keywords and geographical location.
  • the recommendation list to be used (for example, list list, etc.) is used to indicate the merchant recommendation list corresponding to the above-mentioned "keyword” in the above-mentioned “geographic location”, so that the recommendation list to be used is used to indicate that the above-mentioned "keyword” is in The recommendation sequence of each merchant corresponding to the above "geographical location". For example, if the above-mentioned keyword is "food” and the above-mentioned "geographical location" is "Beijing", then the recommendation list to be used is used to represent the recommended list of merchants corresponding to food in Beijing, so that the recommendation list to be used can represent The recommended order of various gourmet merchants in Beijing.
  • the embodiment of the present application does not limit the generation process of the above “recommendation order", for example, it may be generated based on the interaction data of each merchant.
  • the "interaction data” is used to characterize the degree of preference (for example, popularity, etc.) of a large number of end users for a merchant; and the embodiment of the present application does not limit the "interaction data", for example, the "interaction data” may include user search data, At least one of user purchase data, user comment data, user collection data, user browsing data, and user sharing data.
  • the user search data is used to describe the search behavior of a large number of end users for a merchant (for example, the first restaurant) or an object provided by the merchant (for example, the steak of the first restaurant).
  • User purchase data is used to describe the purchase behavior of a large number of end users for objects provided by a merchant.
  • User comment data is used to describe the evaluation behavior of a large number of end users for a merchant or the objects provided by the merchant.
  • the user collection data is used to describe the collection behavior of a large number of end users for a merchant or the objects provided by the merchant; and this embodiment of the application does not limit the user collection data, for example, for a restaurant, the user collection data may include The number of collections of information associated with the restaurant (eg, video, merchant characteristic information, etc.).
  • the user browsing data is used to describe the browsing behavior of a large number of end users for a merchant or the objects provided by the merchant; and this embodiment of the application does not limit the user browsing data, for example, for a restaurant, the user browsing data may include The number of playbacks of videos related to the restaurant, the number of visits to the merchant characteristic information of the restaurant, and the like.
  • User sharing data is used to describe the sharing behavior of a large number of end users for a merchant or objects provided by the merchant.
  • the server 103 after obtaining the information query request, it can refer to the keywords and geographic location included in the information query request to determine the list of recommendations to be used, so that the recommendation list to be used
  • the list can accurately represent the recommendation order of each merchant matching the above-mentioned "keyword" within the scope limited by the geographic location, so that subsequent merchant screening can be performed based on the recommendation order.
  • Step 12 Determine N merchants from the recommendation list to be used.
  • N merchants can be screened out from the recommendation list to be used (for example, the merchants with the highest ranking order can be extracted from the recommendation list to be used). top N merchants).
  • N can be preset, or can be determined according to the number of merchants in the above "recommendation list to be used" (for example, the above "recommendation list to be used” can be The product between the number of merchants and the preset extraction ratio is determined as N). Wherein, the preset extraction ratio can be set in advance.
  • the server 103 After obtaining the information query request, it can first refer to the keywords and geographic location included in the information query request to determine the recommendation list to be used; N merchants are screened out from the recommendation list to be used, so that videos associated with the N merchants can be referred to later to provide feedback on the information query request.
  • the above-mentioned "N merchants” may be screened with reference to the personal preference of the terminal user 101. Based on this, the embodiment of the present application also provides a possible implementation of determining N merchants. In this implementation, if the above-mentioned "information query request" also includes a specific location (for example, a specific geographical location similar to "Sanlitun") area or a certain commercial gathering area), then the determination process of the "N merchants" may include steps 21-23:
  • Step 21 Determine multiple candidate merchants matching the specific location.
  • the candidate merchant refers to the merchant located in the area defined by the specific location; and the objects provided by the candidate merchant match the above "keywords”.
  • the number of candidate merchants is higher than the above "N", and this embodiment of the present application does not limit the number of candidate merchants.
  • Step 22 Determine the recommendation score of each candidate merchant according to the user authorization data corresponding to the terminal device 102 and the information to be used of each candidate merchant.
  • "user authorization data corresponding to the terminal device 102” refers to the data information that the terminal user 101 has authorized for the terminal device 102 (for example, the current location of the terminal user 101, the historical consumption behavior of the terminal user 101, the history of the terminal user 101 Search behavior, historical collection behavior of terminal user 101, etc.), so that the "user authorization data corresponding to terminal device 102" can represent the preference feature of the terminal user 101 (for example, the preference feature for "food”).
  • the embodiment of the present application does not limit the user authorization data.
  • the user authorization data may include the geographic location where the end user 101 triggers the information query request, the historical order information of the end user 101 (such as restaurant order information), terminal At least one of historical access information (eg, video access) of the user 101 and favorite information (eg, video favorite) of the terminal user 101 .
  • the information to be used by the candidate merchant is used to represent the recommended reference factors (for example, the taste of the dish, the favorable rate of the dish, etc.) of the alternative objects (for example, dishes, etc.) provided by the candidate merchant;
  • the information to be used is not limited, for example, the "information to be used of the candidate merchant” may include the description information of the candidate merchant, the geographic location of the candidate merchant, the attribute data of the candidate merchant (such as the candidate merchant's The number of videos played, the number of visits of the candidate merchant, the number of bookmarks of the candidate merchant, the amount of shares shared by the candidate merchant, or the sales volume of the candidate merchant).
  • the description information of the candidate merchant is used to introduce the candidate merchant (for example, to introduce restaurant dishes, restaurant environment, etc.).
  • the "recommendation score of alternative merchants” is used to indicate the possibility of the candidate merchants being recommended to the terminal user 101; and the embodiment of this application does not limit the determination process of "recommendation scores of alternative merchants", for example, in a
  • the user authorization data corresponding to the terminal device 102 includes the geographic location where the terminal user 101 triggers the information query request, the historical subscription information of the terminal user 101, the historical access information of the terminal user 101 and the terminal
  • the collection information of user 101, the number of candidate merchants is G
  • the information to be used of the gth candidate merchant includes the descriptive information of the gth candidate merchant, the geographic location of the gth candidate merchant and the The attribute data of the gth candidate merchant, then the determination process of the recommendation score of the gth candidate merchant may include steps 31-step 33:
  • Step 31 According to the historical order information of the terminal user 101, the historical access information of the terminal user 101 and the collection information of the terminal user 101, generate a user portrait of the terminal user 101, so that the user portrait of the terminal user 101 is used to represent Display the personal preferences of the terminal user 101 (such as the type of food that is liked, the type of restaurant that is liked, etc.).
  • g is a positive integer
  • g ⁇ G is a positive integer.
  • Step 32 Determine the popularity value of the gth candidate merchant according to the attribute data of the gth candidate merchant.
  • g is a positive integer
  • g ⁇ G is a positive integer.
  • the popularity value of the gth candidate merchant is used to represent the popularity (that is, popularity) of the gth candidate merchant.
  • this embodiment of the present application does not limit the calculation method of the popularity value of the gth candidate merchant.
  • the attribute data of the gth candidate merchant can include the video playback volume of the gth candidate merchant, the gth The number of visits of the gth candidate merchant, the number of favorites of the gth candidate merchant, the sharing volume of the gth candidate merchant, and the sales volume of the gth candidate merchant
  • the popularity of the gth candidate merchant The process of determining the value may include: the video playback volume of the gth candidate merchant, the visit volume of the gth candidate merchant, the collection amount of the gth candidate merchant, the The share amount and the sales volume of the g-th candidate merchant are weighted and summed to obtain the popularity value of the g-th candidate merchant.
  • Step 33 According to the popularity value of each gth candidate merchant, the degree of correlation between the user portrait of the end user 101 and the description information of the gth candidate merchant, and the geographical location where the end user 101 triggers the information query request The distance between the location and the geographic location of the gth candidate merchant determines the recommendation score of the gth candidate merchant.
  • g is a positive integer
  • g ⁇ G is a positive integer.
  • the relationship between the popularity value of the gth candidate merchant, the user portrait of the end user 101 and the description information of the gth candidate merchant can be used degree, and the distance between the geographic location where the terminal user 101 triggers the information query request and the geographic location of the gth candidate merchant, determine the recommendation score of the gth candidate merchant (for example, the gth candidate merchant can be The popularity value of the candidate merchant, the degree of correlation between the user portrait of the terminal user 101 and the descriptive information of the gth candidate merchant, and the geographical location where the terminal user 101 triggers the information query request and the gth candidate merchant.
  • the distance between the geographical locations of the selected merchants is weighted and summed to obtain the recommendation score of the gth candidate merchant), so that the recommendation score of the gth candidate merchant can accurately represent the gth candidate
  • the merchant's recommendation probability is a positive integer
  • g ⁇ G is a positive integer.
  • the server 103 After obtaining each candidate merchant, it can refer to the user authorization data corresponding to the terminal device 102 and the information to be used of each candidate merchant to determine each candidate merchant respectively. , so that the recommendation scores of each candidate merchant can respectively represent the recommendation probability of recommending each candidate merchant to the terminal user 101 .
  • Step 23 According to the recommendation score of each candidate merchant, select N merchants from multiple candidate merchants.
  • N merchants can be selected from all candidate merchants according to the recommendation scores of each candidate merchant (for example, the N merchants can be all candidate merchants. N merchants with the highest recommended scores among selected merchants), so that the video associated with the N merchants can be referred to in the future to provide feedback on the information query request.
  • the server 103 after obtaining the information query request, it can first refer to the keywords (for example, food) and specific locations (for example, Sanlitun) included in the information query request. etc.), to determine a plurality of candidate merchants; then according to the recommendation scores of each candidate merchant, select N merchants from all candidate merchants, so that the N merchants are more in line with the personal preferences of the terminal user 101 (for example, terminal User 101's personal preference characteristics for food).
  • the keywords for example, food
  • specific locations for example, Sanlitun
  • the server 103 after obtaining the information query request, it can first refer to the information carried in the information query request (for example, keywords and/or geographic location) to determine some candidate merchants (For example, the above candidate merchants and the merchants existing in the "recommendation list to be used" above, etc.); and then select N merchants from these candidate merchants, so that the video associated with the N merchants can be referred to in the future, for this Information inquiries request feedback.
  • the information carried in the information query request for example, keywords and/or geographic location
  • the server 103 selects a display video corresponding to the nth merchant from at least one candidate video corresponding to the nth merchant.
  • n is a positive integer, n ⁇ N.
  • the candidate video corresponding to the nth merchant refers to a video associated with the nth merchant (for example, a video used to introduce the nth merchant and/or the object provided by the nth merchant, Or use the nth merchant or the location of the nth merchant as a video to publish a video with marked information, etc.).
  • the "display video corresponding to the nth merchant” refers to a video that is associated with the nth merchant and needs to be displayed to the end user 101 .
  • the embodiment of the present application does not limit the screening process of "display videos corresponding to the nth merchant".
  • the number of candidate videos corresponding to the nth merchant is M n
  • the screening process of "the display video corresponding to the nth merchant” may specifically include steps 41-42:
  • Step 41 According to the video attribute of the mth candidate video corresponding to the nth merchant, determine the recommendation score of the mth candidate video.
  • m is a positive integer
  • m ⁇ M n is a positive integer
  • the video attribute is used to characterize the usability of a candidate video; moreover, the embodiment of the present application does not limit the video attribute, for example, the video attribute may include video popularity, video quality, video content, and the degree of correlation between the video and the object to be recommended , or at least one of when the video was published.
  • the popularity of a video is used to indicate the popularity of a video.
  • Video quality refers to describing the presentation quality of a video (for example, whether there is jitter, whether the picture quality is clear, the proportion of useful content carried, etc.).
  • the video content refers to useful information presented in a video (for example, restaurant explanation information, restaurant check-in information, restaurant dish introduction information, restaurant environment introduction information, etc.).
  • the “recommendation score of the mth candidate video” is used to indicate the possibility that the mth candidate video corresponding to the nth merchant is recommended to the terminal user 101 .
  • step 41 may specifically include the steps 411 - Step 416:
  • Step 411 According to the video popularity of the mth candidate video, determine the popularity recommendation score of the mth candidate video.
  • the popularity recommendation score of the mth candidate video is positively correlated with the video popularity of the mth candidate video.
  • step 411 the embodiment of the present application does not limit the implementation manner of step 411, and any existing or future method capable of performing positive correlation calculation may be used for implementation.
  • Step 412 According to the video quality of the mth candidate video, determine the quality recommendation score of the mth candidate video.
  • the quality recommendation score of the mth candidate video is positively correlated with the video quality of the mth candidate video.
  • step 412 does not limit the implementation manner of step 412, and any existing or future method capable of performing positive correlation calculation may be used for implementation.
  • Step 413 According to the video content of the mth candidate video, determine the content recommendation score of the mth candidate video.
  • the video content of the mth candidate video covers the content that the user cares about (such as restaurant explanation information, restaurant check-in information, restaurant dish introduction information, restaurant environment introduction information, etc.), it means that the mth candidate video candidate videos should be recommended to end users.
  • the content recommendation score of the mth candidate video is positively correlated with the coverage degree of the video content of the mth candidate video for the content that the user cares about.
  • the user's attention content may be preset, or may be mined from a large amount of user data.
  • the embodiment of the present application does not limit the implementation manner of step 413, and any existing or future method capable of performing positive correlation calculation may be used for implementation.
  • Step 414 According to the degree of correlation between the mth candidate video and the nth merchant, determine the associated recommendation score of the mth candidate video.
  • the degree of correlation between the mth candidate video and the merchant is used to represent the matching degree between the useful content carried by the mth candidate video and the nth merchant.
  • the degree of correlation between the mth candidate video and the nth merchant is higher, it means that the mth candidate video should be recommended to the terminal user. Based on this, it can be known that the associated recommendation score of the mth candidate video is positively correlated with the above-mentioned correlation degree.
  • step 414 does not limit the implementation manner of step 414, and any existing or future method capable of performing positive correlation calculation may be used for implementation.
  • Step 415 Determine the time recommendation score of the mth candidate video according to the time difference between the release time of the mth candidate video and the trigger time of the information query request.
  • the time difference between the video release time of the mth candidate video and the trigger time of the information query request is smaller, it means that the video release time of the mth candidate video is closer to the time when the end user triggers the information query request.
  • time which means that the more accurate the useful content presented by the mth candidate video is, the more the mth candidate video should be recommended to the end user.
  • step 415 does not limit the implementation manner of step 415, and any existing or future method capable of performing negative correlation calculation may be used for implementation.
  • Step 416 According to the popularity recommendation score of the mth candidate video, the quality recommendation score of the mth candidate video, the content recommendation score of the mth candidate video, the associated recommendation score of the mth candidate video, and the mth candidate video The temporal recommendation score of the mth candidate video is determined to determine the recommendation score of the mth candidate video.
  • the present application can be based on the popularity recommendation score of the mth candidate video, the quality recommendation score of the mth candidate video, the content recommendation score of the mth candidate video, and the associated recommendation score of the mth candidate video And the time recommendation score of the mth candidate video, determine the recommendation score of the mth candidate video (for example, the heat recommendation score of the mth candidate video, the quality recommendation score of the mth candidate video, the mth candidate video.
  • the content recommendation score of the candidate video, the associated recommendation score of the mth candidate video and the time recommendation score of the mth candidate video are weighted and summed to obtain the recommendation score of the mth candidate video).
  • each candidate corresponding to the n merchant can be calculated according to the video attributes of each candidate video corresponding to the n merchant respectively.
  • the recommendation score of the video so that the display video corresponding to the nth merchant can be determined based on the recommendation score later.
  • Step 42 Determine the candidate video with the highest recommendation score among the M n candidate videos corresponding to the nth merchant as the display video corresponding to the nth merchant.
  • the recommendation score of the first candidate video corresponding to the nth merchant after obtaining the recommendation score of the first candidate video corresponding to the nth merchant to the recommendation score of the Mnth candidate video, the recommendation score of the first candidate video, the second candidate The recommended score of the video, ..., the recommended score of the M nth candidate video are compared, the candidate video with the highest recommended score is determined, and the candidate video with the highest recommended score is determined as the display corresponding to the nth merchant video.
  • the display video corresponding to each merchant can be screened out from at least one candidate video corresponding to each merchant , so that the display video corresponding to each merchant can introduce each merchant more accurately and comprehensively, so that the subsequent end user 101 can obtain more accurate and comprehensive information related to each merchant from the display video corresponding to each merchant, It is beneficial to improve the accuracy of information acquisition of the terminal user 101 .
  • S4 The server 103 acquires the video resource associated with the nth display video.
  • n is a positive integer, n ⁇ N.
  • the nth display video refers to the above “display video corresponding to the nth merchant”.
  • the "video resource associated with the nth display video” is used to display the merchant feature information of the nth display video and the merchant (that is, the nth merchant) to which the video content of the nth display video belongs; and this application implements
  • the example is not limited to "the video resource associated with the nth display video", for example, it may specifically include the video preview information corresponding to the nth display video and the merchant feature information corresponding to the nth display video.
  • Video preview information corresponding to the nth display video refers to the preview information of the nth display video; moreover, this embodiment of the application does not limit the "video preview information corresponding to the nth display video", for example, it may be
  • the n display videos may also include at least one frame of image data in the nth display video.
  • “Merchant feature information corresponding to the nth display video” refers to the merchant feature information of the merchant (that is, the nth merchant) to which the video content of the nth display video belongs; Information", for example, it may specifically include heat characterization data (such as "3259.5w” in Figure 3), group purchase identification (such as "group” in Figure 3), and the distance between the current geographic location of the terminal device 102 (such as At least one of “15.7km” in FIG. 3 ), the logo map of the merchant (such as the logo map shown as 302 in FIG. 3 ), or the amount of user collections (such as “100w favorites” in FIG. 4 ).
  • Heat characterization data such as "3259.5w” in Figure 3
  • group purchase identification such as "group” in Figure 3
  • the distance between the current geographic location of the terminal device 102 such as At least one of “15.7km” in FIG. 3
  • the logo map of the merchant such as the logo map shown as 302 in FIG. 3
  • the amount of user collections such as “
  • merchant characteristic information can be determined according to the geographical location carried in the information query request, which can specifically include: if the geographical location is an administrative division identifier (for example, Beijing, etc.), then the The first information set is determined as merchant characteristic information; if the geographic location belongs to a preset area identifier (for example, Sanlitun, etc.), the second information set may be determined as merchant characteristic information.
  • the first information set may be preset (for example, as shown in FIG. 3 , the first information set may include popularity characterization data, a group-buying identifier, a distance from the current geographic location of the terminal device 102, and an identifier of a merchant. picture).
  • the second information set can also be preset (for example, as shown in FIG. 4 , the second information set can include the user's collection amount, group purchase identification, distance from the current geographic location of the terminal device 102, and an identification map of the merchant. ).
  • this embodiment of the present application does not limit the acquisition method of "the video resource associated with the nth display video".
  • the resource associated with the display video can be generated based on the display video.
  • video resources For another example, after the display video corresponding to the nth merchant is obtained, the pre-generated and stored video resources associated with the display video may be retrieved from a preset storage location according to the display video.
  • the server 103 after obtaining the display videos corresponding to the N merchants, it can refer to the display videos corresponding to the nth merchant to obtain the video resources associated with the nth display video, so that
  • the video resource can represent the merchant feature information of the merchant (that is, the nth merchant) to which the video content of the nth display video belongs, so that the subsequent terminal user 101 can obtain richer information related to the nth merchant from the video resource.
  • n is a positive integer, n ⁇ N.
  • the server 103 sends the N video resources to the terminal device 102.
  • the nth video resource refers to the video resource associated with the above-mentioned "display video corresponding to the nth merchant”.
  • N video resources can be directly sent to the terminal device 102, so that the terminal device 102 can display N videos arranged in a preset direction on the search result page. resource.
  • the preset direction may be preset, for example, the preset direction may be horizontal (as shown in FIG. 3 ).
  • the server 103 generates a video card corresponding to the nth merchant according to the video resources corresponding to the nth merchant.
  • n is a positive integer, n ⁇ N.
  • the video resource corresponding to the nth merchant refers to the video resource associated with the above-mentioned “display video corresponding to the nth merchant”.
  • the "video card corresponding to the nth merchant” is used to display the video resources corresponding to the nth merchant in the form of a video card (for example, the video card form shown in 301 in Figure 3); and "the video card corresponding to the nth merchant” "Video card” is spliced by "video preview information corresponding to the nth display video” and "merchant characteristic information corresponding to the nth display video” according to the preset splicing method.
  • the "preset splicing mode" can be preset (for example, it can adopt the vertical side-by-side mode shown in FIG. 3 ).
  • the embodiment of the present application does not limit the generation process of "the video card corresponding to the nth merchant".
  • it may specifically include steps 51-53:
  • Step 51 According to the merchant characteristic information of the nth merchant, generate a display control corresponding to the nth merchant, so that the display control is used to display the merchant characteristic information of the nth merchant.
  • the "display control corresponding to the nth merchant” is used to display the merchant characteristic information of the nth merchant; and the embodiment of the present application does not limit the "display control", for example, the “display control” can be any A control that performs a triggered action (for example, a click).
  • Step 52 According to the aggregated content of the nth merchant in multiple dimensions, generate a jump page corresponding to the nth display control, so that the jump page is used to display the aggregated content of the nth merchant in multiple dimensions .
  • the nth display control refers to the above-mentioned “display control corresponding to the nth merchant”.
  • the "jump page corresponding to the nth display control” refers to a page that has a binding relationship with the nth display control, so that the jump page can be displayed in response to a trigger operation of the display control by the end user 101 . That is, after the terminal user 101 performs a trigger operation (for example, a click operation) on the nth display control (for example, 303 in FIG. 3 ), the terminal device 101 may display the "jump page corresponding to the nth display control" ( page as shown in FIG. 5 ), so that the jump page can display the aggregated content of the nth merchant in multiple dimensions.
  • a trigger operation for example, a click operation
  • the aggregated content of the nth merchant in multiple dimensions is used to introduce information related to the nth merchant in more detail; and this embodiment of the application does not limit the “multiple dimensions", for example, it may specifically include the video dimension , object dimension, merchant basic information dimension and merchant popularity dimension.
  • Video dimension is used to introduce information in the form of video; and the embodiment of the present application does not limit “video dimension”, for example, it may include at least one of merchant video dimension, object video dimension, and route video dimension.
  • the aggregated content of the nth merchant in the merchant video dimension refers to the aggregation of multiple videos used to introduce the nth merchant, so that the end user 101 can obtain information on the aggregated content for the nth merchant. More introduction information of n merchants.
  • the "object video dimension” is used to introduce an object provided by a merchant in the form of a video.
  • the aggregated content of the nth merchant in the object video dimension refers to the aggregation of multiple videos used to introduce the objects (such as dishes) provided by the nth merchant, so that the end user 101 can learn from More introduction information for objects provided by the nth merchant (eg, dishes provided by restaurants) is obtained from these aggregated contents.
  • the "route video dimension" is used to introduce a route corresponding to a merchant (for example, a route from a place to the merchant, etc.) in the form of a video.
  • the aggregated content of the nth merchant in the route video dimension refers to the aggregation of multiple videos used to introduce the route corresponding to the nth merchant, so that the end user 101 can obtain from these aggregated contents More introduction information for the route corresponding to the nth merchant.
  • Object dimension refers to information introduction for objects provided by a merchant; and the embodiment of the present application does not limit the "object dimension", for example, it may specifically include object introduction dimension and/or object comment dimension.
  • the "object introduction dimension" is used to introduce the objects provided by a merchant. For example, if the nth merchant is the first restaurant, then the aggregated content of the nth merchant under the object introduction dimension is used to introduce the dishes provided by the first restaurant (as shown in 502 and 504 in Figure 5) .
  • the "object comment dimension” is used to introduce comments associated with objects provided by a merchant. For example, if the nth merchant is the first restaurant, then the aggregated content of the nth merchant under the object introduction dimension is used to introduce the comments associated with the dishes provided by the first restaurant (as shown in 505 in Figure 5 ).
  • the "merchant basic information dimension" is used to introduce the basic information of a merchant (such as merchant name, business hours, contact information, address, etc.); moreover, this embodiment of the application does not limit the aggregation content under the merchant basic information dimension, For example, it may include the content shown at 501 in FIG. 5 .
  • a jump page corresponding to the nth display control can be generated, so that the jump page is used to display the nth merchant Aggregated content in multiple dimensions, so that the end user 101 can not only directly see the merchant characteristic information of the nth merchant displayed on the nth display control, but also can use the trigger for the nth display control
  • the operation is to view the aggregated content of the nth merchant in multiple dimensions, so that the end user 101 can view more detailed introduction information for the nth merchant.
  • Step 53 splicing the video preview information of the nth merchant and the display control corresponding to the nth merchant according to a preset splicing method to obtain the video card corresponding to the nth merchant.
  • the video preview information of the nth merchant and the display control corresponding to the nth merchant can be obtained after obtaining the video preview information of the nth merchant and the display control corresponding to the nth merchant.
  • the video card corresponding to the nth merchant is spliced according to the preset splicing method, so that the video card can better and more comprehensively display more detailed relevant information of the nth merchant.
  • the relevant information of the nth merchant can be displayed by means of a triggerable display control, so that the corresponding information of the nth merchant generated based on the display control
  • the video card can better and more comprehensively display more detailed relevant information of the nth merchant.
  • the embodiment of the present application also provides another possible implementation of the generation process of "the video card corresponding to the nth merchant". If the information query request includes keywords
  • steps 61-step 66 it can specifically include steps 61-step 66:
  • Step 61 Obtain a merchant recommendation list corresponding to a keyword in a geographic location, and the merchant recommendation list includes a recommendation sequence of multiple merchants.
  • Step 62 Determine the recommendation identifier of the nth merchant according to the merchant recommendation list.
  • the recommendation identifier of the nth merchant is used to uniquely identify the recommendation order of the nth merchant; and the embodiment of the present application does not limit the "recommendation identifier of the nth merchant", for example, it may be "TOP1" as shown in FIG. ".
  • Step 63 Combine the recommendation logo of the nth merchant and the video preview information of the nth merchant according to a preset combination method to obtain the combined video preview information of the nth merchant.
  • the preset combination mode can be preset, for example, it can specifically be that the recommendation logo floats on the preset position of the video preview information (the upper left corner as shown in FIG. 3 ).
  • the "combined video preview information of the nth merchant” is used to display the recommended logo of the nth merchant and the video preview information of the nth merchant.
  • Step 64 According to the merchant characteristic information of the nth merchant, generate a display control corresponding to the nth merchant, so that the display control is used to display the merchant characteristic information of the nth merchant.
  • Step 65 According to the aggregated content of the nth merchant in multiple dimensions, generate a jump page corresponding to the nth display control, so that the jump page is used to display the aggregated content of the nth merchant in multiple dimensions .
  • step 64-step 65 please refer to step 51-step 52 above respectively.
  • Step 66 Splicing the combined video preview information of the nth merchant and the display control corresponding to the nth merchant according to a preset splicing method to obtain a video card corresponding to the nth merchant.
  • the combined video preview information of the nth merchant and the display control corresponding to the nth merchant are spliced according to a preset splicing method to obtain a video card corresponding to the nth merchant, so that the video card can better and more comprehensively display more detailed relevant information of the nth merchant.
  • the video card corresponding to the nth merchant can also be used to display the recommendation order of the nth merchant, so that the video card can better and more comprehensively More detailed information about the nth merchant is displayed.
  • the server 103 after obtaining the video resource corresponding to the nth merchant, it can refer to the video resource corresponding to the nth merchant to generate a video card corresponding to the nth merchant, So that the video card can better and more comprehensively display more detailed relevant information of the nth merchant.
  • the server 103 sends the video cards corresponding to the N merchants to the terminal device.
  • the server 103 can directly send the N video cards to the terminal device 102, so that the terminal device 102 can display on the search result page according to N video cards arranged in a preset direction (for example, the card set shown at 304 in FIG. 3 , or the card set corresponding to “Sanlitun Food” shown in FIG. 4 ).
  • the terminal device 102 displays N video resources arranged in a preset direction on the search result page.
  • search result page is used to display the information query results for the above "information query request”; and this embodiment of the application does not limit the “search result page", for example, it can be the page shown in Figure 3 or Figure 4 .
  • the N video resources (or N video cards) can be arranged in a preset direction (such as , horizontally) are arranged and displayed, so that the terminal user 101 can view the N video resources (or N video cards) sequentially through a sliding operation in a preset direction (for example, a horizontal sliding operation).
  • the terminal device 102 may switch and display N video cards in the first area of the search result page in response to a sliding operation in a preset direction.
  • the "first area” refers to a pre-set area for displaying each video (such as the video display area included in the area where 304 in FIG. 3 is located).
  • the terminal user 101 can use the display control to view the jump page corresponding to the display control. That is, after the terminal user 101 performs a trigger operation on the merchant characteristic information included in the nth video resource (that is, the display control for displaying the merchant characteristic information), the terminal device 102 displays the nth merchant in multiple dimensions. Aggregated content under .
  • n is a positive integer, n ⁇ N.
  • this embodiment of the present application does not limit the arrangement order of "N video resources".
  • the recommended logo will be displayed on the video preview information in each video resource, and the N video resources will be Arranged by recommended logo.
  • the "recommended logo” is determined based on the merchant recommendation list corresponding to the above "keyword” in the above “geographical location” (that is, the above “recommended list to be used”); and for the relevant content of the "recommended logo", please refer to Relevant content of "recommended logo” in step 62 above.
  • the video preview information can also be triggered, so that the terminal device 102 can respond to the trigger operation (for example, click operation) of the nth video preview information by the terminal user 101, and display the nth video preview information in a preset presentation The nth video resource corresponding to n video preview information.
  • n is a positive integer, n ⁇ N.
  • the nth video preview information refers to the video preview information included in the nth video resource.
  • the preset display method refers to a preset display method (such as the display method shown in FIG. 7 ); and the preset display method may include a video display method and a merchant characteristic information display method. Wherein, the video display mode is full-screen playback.
  • the display method of merchant characteristic information is to float in the preset position of the video (for example, the area where 701 is located in FIG. 7 ).
  • the terminal device 102 can play the nth video in full screen, and float the merchant feature information of the nth merchant on the nth
  • the video preset positions of the n videos enable the end user 101 to view the aggregated content of the nth merchant in multiple dimensions by performing a trigger operation on the characteristic information of the merchant.
  • At least one control to be used may also be displayed on the nth video.
  • "at least one control to be used” includes an object information display control (for example, a control for displaying "limited-time offer" in FIG. controls).
  • the "object information display control" is used to display the relevant information (such as purchase discount information, etc.) of the object provided by the nth merchant; and the terminal device 102 can respond to the trigger operation of the "object information display control" by the terminal user 101 (for example, click operation), display the relevant information of the object provided by the nth merchant (for example, purchase discount information, etc.).
  • “Wish expression control” is used to display the intention of terminal user 101 for the nth merchant (in particular, whether to want to go to the nth merchant);
  • the trigger operation for example, click operation
  • update the display status of the "Will Expression Control” so that different display statuses are used to represent the different intentions of the nth merchant (for example, do not want to go to the nth merchant or want to go to the nth merchant) n merchants).
  • the terminal device 102 can respond to the trigger operation (for example, click operation) of the "object information display control" by the terminal user 101, Display the purchase information of the object provided by the nth merchant; and, when the nth full-screen video is displayed with the "Will Expression Control", the terminal device 102 can respond to the end user 101's response to the "Wish Expression Control” Control" trigger operation (for example, click operation), update the display status of the "Will Expression Control", so that the display status can represent the intention of the terminal user 101 for the nth merchant (for example, do not want to go to the nth merchant) Merchant or wants to go to the nth merchant).
  • the trigger operation for example, click operation
  • the terminal device 102 may also respond to the first vertical sliding operation (for example, upward sliding operation, etc.) of the terminal user 101, according to the preset
  • the display mode displays the next video resource corresponding to the nth video resource; wherein, the sequence number of the next video resource on the search result page is greater than the sequence number of the nth video resource.
  • the terminal device 102 may also respond to the second vertical sliding operation (for example, a downward sliding operation, etc.)
  • the display mode is set to display the previous video resource corresponding to the nth video resource; wherein, the sequence number of the previous video resource on the search result page is smaller than the sequence number of the nth video resource.
  • the terminal user 101 wants to view the above-mentioned "recommendation list to be used", so in order to meet the above requirements, the search result page can display the recommendation prompt information corresponding to the keyword in the geographic location, so that the terminal device 102 can respond to
  • the terminal user 101 displays a recommended merchant aggregation page (as shown in FIG. 6 ) in response to a trigger operation (such as a click operation, etc.) of the recommendation prompt information.
  • the "recommendation prompt information” is used to remind the terminal user 101 of the viewing position of the above “recommendation list to be used”; and this embodiment of the application does not limit the “recommendation prompt information", for example, it can be the "Beijing gourmet hot spot” in Figure 3 List".
  • the "recommended merchant aggregation page” is used to display the above “recommendation list to be used", so that the “recommended merchant aggregation page” can sequentially display the merchant characteristic information of the N merchants according to the recommended order of the N merchants Display controls.
  • the second area of the recommended business aggregation page (such as the area 601 in Figure 6) is used to display the tags of keywords (such as the "food” label in Figure 6) and the labels of multiple entity categories (such as the "Snacks and fast food” label, "bread and dessert” label, "barbecue” label, "Korean cuisine” label, etc.); A list of recommended merchants corresponding to a tag.
  • the "entity category” is determined based on keywords (for example, entity categories such as “snacks and fast food”, “bread and desserts”, “barbecue”, “Korean cuisine” are all determined according to the keyword “food”).
  • the recommended merchant list includes characteristic information of each recommended merchant and object information of its providing objects.
  • the "characteristic information of the recommended merchant” is used to indicate the characteristics of the recommended merchant (for example, “hotness 8373.2w”, “first restaurant”, “tuan”, “Chaoyang District” in Figure 6, etc.).
  • "Object information” is used to describe the objects provided by the recommended merchant; and this embodiment of the application does not limit the “object information”, for example, it may include “hot pot", " ⁇ 312/person” and so on in Figure 6 .
  • the embodiment of the present application does not limit the display method of "the characteristic information of the recommended merchant and the object information of the object it provides”.
  • the trigger operation of the trigger control displays the aggregated content of the recommended merchant in multiple dimensions (such as the content shown in 5).
  • terminal device 102 can forward the information query request to server 103, so that server 103 According to the keyword (such as food) included in the information query request, multiple video resources matching the keyword can be determined, and the multiple video resources can be sent to the terminal device 102, so that the terminal device 102 can search
  • the result page shows that multiple video resources are arranged according to a preset direction, so that the terminal user 101 can view each video resource according to the preset direction.
  • each video resource can display the video associated with each merchant and merchant characteristic information, which is conducive to enriching each merchant. Displaying information is beneficial to improving the display effect of query results on the search result page, thereby improving the information query experience of end users.
  • each video preview information included in each video resource is determined by the server 103 according to the matching degree between the objects provided by each merchant and the keywords included in the information query request, and the multiple candidate videos corresponding to each merchant, so that each The video preview information can provide a better and more comprehensive introduction to each merchant, which is conducive to further enriching the display information of each merchant, thereby further improving the display effect of query results on the search result page, and further improving the information of end users.
  • Query experience is performed by the server 103 according to the matching degree between the objects provided by each merchant and the keywords included in the information query request, and the multiple candidate videos corresponding to each merchant, so that each The video preview information can provide a better and more comprehensive introduction to each merchant, which is conducive to further enriching the display information of each merchant, thereby further improving the display effect of query results on the search result page, and further improving the information of end users. Query experience.
  • the terminal device 102 can respond to the trigger operation of the terminal user 101 on the merchant's characteristic information included in the video resource (for example, a control for displaying the merchant's characteristic information), and display the aggregated content of the merchant in multiple dimensions.
  • the above-mentioned “multiple dimensions” include at least the video dimension (such as the video associated with the merchant, etc.) " can introduce the merchant in a more comprehensive way, which is conducive to further enriching the displayed information of the merchant, thereby further improving the display effect of the query results on the search result page, and further helping to improve the information query experience of the end user.
  • the embodiment of the present application further provides a terminal device and a server, which will be described below with reference to the accompanying drawings.
  • this figure is a schematic structural diagram of a terminal device provided in the embodiment of the present application.
  • the terminal device 800 includes:
  • the result display unit 802 is used to display a plurality of video resources arranged in a preset direction on the search result page; wherein, each of the video resources includes video preview information and merchant feature information of the merchant to which the video content belongs, and the objects provided by the merchant are related to The keywords match;
  • the content presentation unit 803 is configured to display the aggregated content of the merchant in multiple dimensions in response to a trigger operation on the merchant's characteristic information included in any video resource; wherein, the dimensions include at least a video dimension and an object dimension.
  • the video resource is displayed in the form of a video card, and the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing method;
  • the terminal device 800 also includes:
  • the first display unit is configured to switch and display the video card in the first area of the search result page in response to the sliding operation in the preset direction.
  • the information query request further includes a geographic location
  • the terminal device 800 further includes:
  • the second display unit is configured to display a recommendation logo on the video preview information, and a plurality of video resources are arranged according to the recommendation logo; wherein, the recommendation logo is recommended based on the merchant corresponding to the keyword in the geographic location List OK.
  • the terminal device 800 further includes:
  • a third display unit configured to display recommendation prompt information corresponding to the keyword in the geographic location on the search result page
  • the fourth display unit is configured to display a recommended merchant aggregation page in response to a trigger operation on the recommendation prompt information; wherein, the second area of the recommended merchant aggregation page displays tags of keywords and tags of multiple entity categories, The third area of the recommended merchant aggregation page displays a list of recommended merchants corresponding to any of the tags, the entity category is determined based on the keywords, and the recommended merchant list includes characteristic information and providing objects of each recommended merchant object information.
  • the terminal device 800 further includes:
  • the fifth display unit is configured to display the target video resource corresponding to the target video preview information according to a preset display method in response to a trigger operation on the target video preview information; wherein, the preset display method includes a video display method and a merchant The characteristic information display method; the video display method is full-screen playback; the merchant characteristic information display method is floating in the video preset position; wherein, the at least one video preview information includes the target video preview information;
  • the sixth display unit is configured to display the next video resource corresponding to the target video resource in a preset display manner in response to the first sliding operation in the vertical direction; wherein, the next video resource is displayed on the search result page
  • the sequence number of the target video resource is greater than the sequence number of the target video resource
  • the seventh display unit is configured to display the previous video resource corresponding to the target video resource in a preset display manner in response to the second sliding operation in the vertical direction; wherein, the previous video resource is displayed on the search result page
  • the sequence number of is less than the sequence number of the target video resource.
  • the terminal device 800 further includes:
  • An eighth display unit configured to display at least one control to be used on the target video corresponding to the target video preview information; wherein the at least one control to be used includes an object information display control and/or a wish expression control;
  • a ninth display unit configured to display the purchase information of the object in response to a trigger operation on the object information display control if the at least one control to be used includes an object information display control;
  • the tenth display unit is configured to update the display state of the wish expression control in response to a trigger operation for the wish selection control if the at least one to-be-used control includes a wish expression control.
  • the acquisition process of the plurality of video resources includes: determining a plurality of merchants according to the keywords, so that the objects provided by each merchant match the keywords;
  • the display videos corresponding to each of the merchants are selected from the at least one candidate video corresponding to the merchant, and video resources associated with each of the display videos are obtained.
  • the information query request further includes a geographic location
  • the process of determining the multiple merchants includes: determining a recommendation list to be used according to the keyword and the geographic location; wherein, the The recommended list to be used is used to indicate a recommended list of merchants corresponding to the keyword in the geographic location; the multiple merchants are determined from the recommended list to be used.
  • the video dimension includes at least one of merchant video dimension, object video dimension, and route video dimension; and/or, the object dimension includes at least one of object introduction dimension and object comment dimension .
  • this figure is a schematic structural diagram of a server provided in the embodiment of the present application.
  • the server 900 includes:
  • a request acquiring unit 901 configured to acquire an information query request, the information query request at least including keywords related to life services;
  • a merchant determining unit 902 configured to determine multiple merchants according to the keywords; wherein, the objects provided by the merchants match the keywords;
  • the video screening unit 903 is configured to screen out the display videos corresponding to each of the merchants from at least one candidate video corresponding to each of the merchants, and obtain video resources associated with each of the display videos; wherein, the video resources include video previews Information and Merchant Characteristic Information;
  • the video sending unit 904 is configured to send each of the video resources to the terminal device, so that the terminal device displays each of the video resources.
  • the video sending unit 904 includes:
  • the card generation subunit is used to generate video cards corresponding to each of the merchants according to the video resources corresponding to each of the merchants; wherein, the video cards are spliced by the video preview information and the characteristic information of the merchant according to preset obtained by splicing;
  • the card sending subunit is configured to send video cards corresponding to multiple merchants to the terminal device.
  • the multiple merchants include target merchants
  • the card generating subunit includes:
  • the control generation subunit is configured to generate a display control corresponding to the target merchant according to the merchant characteristic information of the target merchant, so that the display control is used to display the merchant characteristic information of the target merchant;
  • the page generation subunit is configured to generate a jump page corresponding to the display control according to the aggregated content of the target merchant in multiple dimensions, so that the jump page is used to display the target merchant in multiple dimensions
  • the aggregated content below wherein, the jump page corresponding to the display control refers to the page displayed in response to the trigger operation of the display control;
  • the information splicing subunit is used to splice the video preview information of the target merchant and the display control corresponding to the target merchant according to a preset splicing method to obtain the video card corresponding to the target merchant.
  • the information query request further includes a geographic location
  • the server 900 further includes:
  • a list obtaining unit configured to obtain a merchant recommendation list corresponding to the keyword in the geographic location, the merchant recommendation list including a recommendation order of the plurality of merchants, the recommendation order being generated based on the interaction data of the merchants;
  • An identifier determining unit configured to determine the recommended identifier of the target merchant according to the merchant recommendation list
  • An information combination unit used to combine the recommendation logo of the target merchant and the video preview information of the target merchant according to a preset combination method to obtain the combined video preview information of the target merchant;
  • the information splicing subunit is specifically configured to: splice the combined video preview information of the target merchant and the display control corresponding to the target merchant according to a preset splicing method to obtain a video card corresponding to the target merchant.
  • the information query request further includes a specific location
  • the merchant determining unit 902 is specifically configured to: determine a plurality of candidate merchants matching the specific location; The corresponding user authorization data and the information to be used of each of the candidate merchants determine the recommendation score of each of the candidate merchants; wherein the information to be used is used to represent the recommendation of the candidate objects provided by the candidate merchants Reference factors: selecting the multiple merchants from the multiple candidate merchants according to the recommendation scores of each of the candidate merchants.
  • the video screening unit 903 is specifically configured to: according to the The video attribute of the mth candidate video corresponding to the nth merchant determines the recommendation rating of the mth candidate video; wherein, m is a positive integer, m ⁇ Mn, Mn is a positive integer, and n is a positive integer, n ⁇ N, N is a positive integer; the candidate video with the highest recommendation score in the M n candidate videos corresponding to the nth merchant is determined to be the display video corresponding to the nth merchant; wherein, n is a positive Integer, n ⁇ N, N is a positive integer.
  • the embodiment of the present application also provides a device, the device includes a processor and a memory:
  • the memory is used to store computer programs
  • the processor is configured to execute any implementation of the information query method provided in the embodiments of the present application according to the computer program.
  • the embodiment of the present application also provides a computer-readable storage medium, the computer-readable storage medium is used to store a computer program, and the computer program is used to execute any implementation of the information query method provided in the embodiment of the present application Way.
  • an embodiment of the present application further provides a computer program product, which, when running on a terminal device, enables the terminal device to execute any implementation manner of the information query method provided in the embodiment of the present application.
  • At least one (item) means one or more, and “multiple” means two or more.
  • “And/or” is used to describe the association relationship of associated objects, indicating that there can be three types of relationships, for example, “A and/or B” can mean: only A exists, only B exists, and A and B exist at the same time , where A and B can be singular or plural.
  • the character “/” generally indicates that the contextual objects are an “or” relationship.
  • At least one of the following” or similar expressions refer to any combination of these items, including any combination of single or plural items.
  • At least one item (piece) of a, b or c can mean: a, b, c, "a and b", “a and c", “b and c", or "a and b and c ", where a, b, c can be single or multiple.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computational Linguistics (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

一种信息查询方法及其相关设备，该方法包括：在终端设备（102）接收到信息查询请求之后，若该信息查询请求至少包括与生活服务类相关的关键词，则该终端设备（102）可以在搜索结果页展示按照预设方向进行排列的多个视频资源，以使终端用户（101）能够按照该预设方向查看各视频资源。其中，因视频资源包括视频预览信息和视频内容所属商户(例如，第一餐厅等)的商户特征信息(例如，热门程度、与终端用户（101）之间的距离、是否支持团购等)，使得各视频资源能够展示各商户关联的视频以及商户特征信息，如此有利于丰富各商户的展示信息，从而有利于提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户（101）的信息查询体验。

Description

一种信息查询方法及其相关设备
本申请要求于2021年7月23日提交中国国家知识产权局、申请号为202110836839.9、申请名称为“一种信息查询方法及其相关设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及数据处理技术领域，尤其涉及一种信息查询方法及其相关设备。
背景技术
当终端用户想要获知某些信息(如，北京美食)时，该终端用户可以利用终端设备进行信息查询，以使该终端设备能够向该终端用户显示相应的查询结果，以便终端用户能够从这些查询结果中获取一些其想要了解的信息。
然而，由于这些查询结果的相关展示方式存在缺陷，使得这些查询结果的展示效果较差，从而导致终端用户的信息查询体验较差。
发明内容
为了解决现有技术中存在的以上技术问题，本申请提供了一种信息查询方法及其相关设备，能够提高查询结果的展示效果，如此有利于提高终端用户的信息查询体验。
为了实现上述目的，本申请实施例提供的技术方案如下：
本申请实施例提供一种信息查询方法，所述方法包括：
接收信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
在搜索结果页展示按照预设方向排列多个视频资源；其中，各所述视频资源包括视频预览信息和视频内容所属商户的商户特征信息，所述商户提供的对象与所述关键词相匹配；
响应于对任一视频资源包括的商户的商户特征信息的触发操作，展示该商户在多个维度下的聚合内容；其中，所述维度至少包括视频维度和对象维度。
在一种可能的实施方式中，所述视频资源以视频卡片的形式展示，所述视频卡片由所述视频预览信息和所述商户特征信息按照预设拼接方式拼接得到；
所述方法还包括：
响应于在所述预设方向上的滑动操作，在所述搜索结果页的第一区域切换展示所述视频卡片。
在一种可能的实施方式中，所述信息查询请求还包括地理位置，所述方法还包括：
在所述视频预览信息上展示推荐标识，多个所述视频资源按照推荐标识进行排列；其中，所述推荐标识基于所述关键词在所述地理位置对应的商户推荐列表确定。
在一种可能的实施方式中，所述方法还包括：
在所述搜索结果页展示所述关键词在所述地理位置对应的推荐提示信息；
响应于对所述推荐提示信息的触发操作，展示推荐商户聚合页面；其中，所述推荐商户聚合页面的第二区域展示关键词的标签和多个实体类别的标签，所述推荐商户聚合页面的第三区域展示任一所述标签对应的推荐商户榜单，所述实体类别基于所述关键词确定，所述推荐商户榜单包括各推荐商户的特征信息和提供对象的对象信息。
在一种可能的实施方式中，所述方法还包括：
响应于对目标视频预览信息的触发操作，按照预设展示方式展示所述目标视频预览信息对应的目标视频资源；其中，所述预设展示方式包括视频展示方式和商户特征信息展示方式；所述视频展示方式为全屏播放；所述商户特征信息展示方式为浮于视频预设位置；其中，所述至少一个视频预览信息包括所述目标视频预览信息；
响应于垂直方向上的第一滑动操作，按照预设展示方式展示所述目标视频资源对应的下一个视频资源；其中，所述下一个视频资源在所述搜索结果页的排列序号大于所述目标视频资源排列序号；
响应于垂直方向上的第二滑动操作，按照预设展示方式展示所述目标视频资源对应的上一个视频资源；其中，所述上一个视频资源在所述搜索结果页的排列序号小于所述目标视频资源的排列序号。
在一种可能的实施方式中，所述方法还包括：
在所述目标视频预览信息对应的目标视频上展示至少一个待使用控件；其中，所述至少一个待使用控件包括对象信息展示控件和/或意愿表达控件；
若所述至少一个待使用控件包括对象信息展示控件，则响应于针对所述对象信息展示控件的触发操作，展示所述对象的购买信息；
若所述至少一个待使用控件包括意愿表达控件，则响应于针对所述意愿选择控件触发操作，更新所述意愿表达控件的显示状态。
在一种可能的实施方式中，所述多个视频资源的获取过程，包括：
根据所述关键词确定多个商户，以使各所述商户提供的对象与所述关键词相匹配；
从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源。
在一种可能的实施方式中，所述信息查询请求还包括地理位置，所述根据所述关键词确定多个商户，包括：
根据所述关键词和所述地理位置，确定待使用推荐列表；其中，所述待使用推荐列表用于表示所述关键词在所述地理位置对应的商户推荐列表；
从所述待使用推荐列表中确定所述多个商户。
在一种可能的实施方式中，所述视频维度包括商户视频维度、对象视频维度、和路线视频维度中至少一个；
和/或，
所述对象维度包括对象介绍维度和对象评论维度中的至少一个。
本申请实施例还提供了一种信息查询方法，所述方法包括：
获取信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
根据所述关键词确定多个商户；其中，所述商户提供的对象与所述关键词相匹配；
从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源；其中，所述视频资源包括视频预览信息和商户特征信息；
将各所述视频资源发送给所述终端设备，以使所述终端设备展示各所述视频资源。
在一种可能的实施方式中，所述将所述多个商户对应的视频资源发送给所述终端设备，包括：
分别根据各所述商户对应的视频资源，生成各所述商户对应的视频卡片；其中，所述视频卡片由所述视频预览信息和所述商户特征信息按照预设拼接方式拼接得到；
将多个商户对应的视频卡片发送给所述终端设备。
在一种可能的实施方式中，所述多个商户包括目标商户，所述目标商户对应的视频卡片的生成过程包括：
根据所述目标商户的商户特征信息，生成所述目标商户对应的展示控件，以使所述展示控件用于展示所述目标商户的商户特征信息；
根据所述目标商户在多个维度下的聚合内容，生成所述展示控件对应的跳转页面，以使所述跳转页面用于展示所述目标商户在多个维度下的聚合内容；其中，所述展示控件对应的跳转页面是指响应于对所述展示控件的触发操作进行展示的页面；
将所述目标商户的视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片。
在一种可能的实施方式中，所述信息查询请求还包括地理位置，所述方法还包括：
获取所述关键词在所述地理位置对应的商户推荐列表，所述商户推荐列表包括所述多个商户的推荐顺序，所述推荐顺序基于所述商户的交互数据生成；
根据所述商户推荐列表，确定所述目标商户的推荐标识；
将所述目标商户的推荐标识和所述目标商户的视频预览信息按照预设组合方式进行组合，得到所述目标商户的组合后视频预览信息；
所述将所述目标商户的视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片，包括：
将所述目标商户的组合后视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片。
在一种可能的实施方式中，所述信息查询请求还包括具体位置，则所述多个商户的确定过程，包括：
确定与所述具体位置匹配的多个备选商户；
根据所述终端设备对应的用户授权数据和各所述备选商户的待使用信息，确定各所述备选商户的推荐得分；其中，所述待使用信息用于表示所述备选商户提供的备选对象的推荐参考因素；
根据各所述备选商户的推荐得分，从所述多个备选商户中筛选出所述多个商户。
在一种可能的实施方式中，若所述商户的个数为N，且第n个商户对应的候选视频的个数为M n，则所述第n个商户对应的展示视频的确定过程，包括：
根据所述第n个商户对应的第m个候选视频的视频属性，确定所述第m个候选视频的推荐评分；其中，m为正整数，m≤M n，M n为正整数，n为正整数，n≤N，N为正整数；
将所述第n个商户对应的M n个候选视频中具有最高推荐评分的候选视频，确定为所述第n个商户对应的展示视频。
本申请实施例还提供了一种终端设备，包括：
请求接收单元，用于接收信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
结果展示单元，用于在搜索结果页展示按照预设方向排列多个视频资源；其中，各所述视频资源包括视频预览信息和视频内容所属商户的商户特征信息，所述商户提供的对象与所述关键词相匹配；
内容展示单元，用于响应于对任一视频资源包括的商户的商户特征信息的触发操作，展示该商户在多个维度下的聚合内容；其中，所述维度至少包括视频维度和对象维度。
本申请实施例还提供了一种服务器，包括：
请求获取单元，用于获取信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
商户确定单元，用于根据所述关键词确定多个商户；其中，所述商户提供的对象与所述关键词相匹配；
视频筛选单元，用于从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源；其中，所述视频资源包括视频预览信息和商户特征信息；
视频发送单元，用于将各所述视频资源发送给所述终端设备，以使所述终端设备展示各所述视频资源。
本申请实施例还提供了一种设备，所述设备包括处理器以及存储器：
所述存储器用于存储计算机程序；
所述处理器用于根据所述计算机程序执行本申请实施例提供的信息查询方法的任一实施方式。
本申请实施例还提供了一种计算机可读存储介质，所述计算机可读存储介质用于存储计算机程序，所述计算机程序用于执行本申请实施例提供的信息查询方法的任一实施方式。
本申请实施例还提供了一种计算机程序产品，所述计算机程序产品在终端设备上运行时，使得所述终端设备执行本申请实施例提供的信息查询方法的任一实施方式。
与现有技术相比，本申请实施例至少具有以下优点：
本申请实施例提供的技术方案中，在终端设备接收到信息查询请求之后，若该信息查询请求至少包括与生活服务类相关的关键词，则该终端设备可以在搜索结果页展示按照预设方向进行排列的多个视频资源，以使终端用户能够按照该预设方向查看各视频资源。其中，因视频资源包括视频预览信息和视频内容所属商户(例如，第一餐厅等)的商户特征信息(例如，热门程度、与终端用户之间的距离、是否支持团购等)，使得各视频资源能够展示各商户关联的视频以及商户特征信息，如此有利于丰富各商户的展示信息，从而有利于提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户的信息查询体验。
另外，终端设备还能够响应于终端用户对一个视频资源所包括商户特征信息(如，用于展示商户特征信息的控件)的触发操作，展示该商户在多个维度下的聚合内容。其中，因上述“多个维度”至少包括视频维度(如，该商户关联的视频等)和对象维度(例如，菜品团购、美发套餐、门票等等)，使得“在多个维度下的聚合内容”能够更全面的介绍该商户，如此有利于进一步丰富该商户的展示信息，从而有利于进一步提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户的信息查询体验。
附图说明
为了更清楚地说明本申请实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请中记载的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其它的附图。
图1为本申请实施例提供的信息查询方法的一种应用场景示例图；
图2为本申请实施例提供的一种信息查询方法的示意图；
图3为本申请实施例提供的一种搜索结果页的示意图；
图4为本申请实施例提供的另一种搜索结果页的示意图；
图5为本申请实施例提供的一种跳转页面的示意图；
图6为本申请实施例提供的一种商户聚合页面的示意图；
图7为本申请实施例提供的一种预设展示方式的示意图；
图8为本申请实施例提供的一种终端设备的结构示意图；
图9为本申请实施例提供的一种服务器的结构示意图。
具体实施方式
发明人针对上述相关展示方式的研究中发现，对于某些查询目标(如，北京美食、三里屯美食等美食类目标)来说，终端用户希望能够从终端设备显示的查询结果中获取到更准确且更全面的信息(如，餐厅的菜品、餐厅环境、餐厅热度等等)，但是上述“相关展示方式”却无法满足上述需求。
基于上述发现，为了解决背景技术部分所述的技术问题，本申请实施例提供了一种信息查询方法，该方法包括：在终端设备接收到信息查询请求之后，若该信息查询请求至少包括与生活服务类相关的关键词，则该终端设备可以在搜索结果页展示按照预设方向排列多个视频资源，以使终端用户能够按照该预设方向查看各视频资源。其中，因视频资源包括视频预览信息和视频内容所属商户(例如，第一餐厅等)的商户特征信息，使得各视频资源能够展示各商户关联的视频以及商户特征信息，如此有利于丰富各商户的展示信息，从而有利于提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户的信息查询体验。另外，终端设备还能够响应于终端用户对一个视频资源所包括商户特征信息(如，用于展示商户特征信息的控件)的触发操作，展示该商户在多个维度下的聚合内容。其中，因上述“多个维度”至少包括视频维度(如，该商户关联的视频等)和对象维度(例如，菜品团购、美发套餐、门票等等)，使得“在多个维度下的聚合内容”能够更全面的介绍该商户，如此有利于进一步丰富该商户的展示信息，从而有利于进一步提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户的信息查询体验。
为了便于理解本申请实施例提供的技术方案，下面结合图1所示的应用场景进行说明。其中，图1为本申请实施例提供的信息查询方法的一种应用场景示例图。
如图1所示，当终端用户101想要借助终端设备102查询某个信息(例如，北京美食或者三里屯美食等生活服务类需求)时，该终端用户101可以在该终端设备102上触发信息查询请求，以使该信息查询请求携带有与生活服务类相关的关键词(例如，美食)，从而使得终端设备102在接收到该信息查询请求之后，将该信息查询请求转发给服务器103，以使服务 器103能够依据该信息查询请求携带的关键词(如，美食)，确定与该关键词匹配的多个视频资源，并将该多个视频资源发送给终端设备102，以使终端设备102能够在搜索结果页展示按照预设方向进行排列的该多个视频资源。
其中，因各视频资源包括各商户的视频预览信息及其商户特征信息，使得终端用户101能够从上述“搜索结果页”上查看到各商户的视频预览信息及其商户特征信息；而且终端用户101还能够借助在各视频资源所包括的商户特征信息进行触发操作，进一步查看商户在多个维度下的聚合内容，如此使得终端用户101能够从上述“搜索结果页”上获取到更全面地商户信息，从而有利于提高终端用户的信息查询体验。
为了使本技术领域的人员更好地理解本申请方案，下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅是本申请一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本申请保护的范围。
为了便于理解本申请提供的技术方案，下面以图2所示的服务器103与终端设备102之间的信息交互过程为例介绍本申请实施例提供的信息查询方法。
如图2所示，本申请实施例提供的信息查询方法，包括S1-S6：
S1：当终端用户101在终端设备102上触发信息查询请求之后，该终端设备102将该信息查询请求发送给服务器103。
其中，终端用户101是指终端设备102的使用者。
信息查询请求用于请求针对某一查询目标(如，北京美食、或者三里屯美食等)进行信息查询；而且该信息查询请求至少包括与生活服务类(如，丽人、吃喝玩乐等)相关的关键词(如，美食等)。
另外，在一些情况下，信息查询请求可以还包括地理位置(如，北京或三里屯等)，以便后续能够参考该地理位置来确定该信息查询请求对应的信息查询结果，以使该信息查询结果能够满足该地理位置的限制。
基于上述S1的相关内容可知，当终端用户101想要获知某些与生活服务类相关的信息(如，图3所示的北京美食、图4所示的三里屯美食等信息)时，该终端用户101可以在终端设备102上编辑待查询目标(如，北京美食、三里屯美食等)并触发信息查询请求，以使该信息查询请求用于请求对该待查询目标进行信息查询，以便后续该终端设备102能够将该信息查询请求发送给服务器103，以使该服务器103能够基于该信息查询请求携带的关键词(尤其是，与生活服务类相关的关键词)进行信息查询。
S2：服务器103根据信息查询请求携带的关键词，确定N个商户。其中，N为正整数。
其中，第n个商户提供的对象与上述“关键词”相匹配。n为正整数，n≤N。
“第n个商户提供的对象”用于表示该第n个商户所提供的服务和/或商品。例如，若上述“关键词”为美食，则该第n个商户可以是指用于提供食品的店铺(如，第一餐厅)，且该“第n个商户提供的对象”可以是指用于食用的商品(如，菜品、饮品、零食等)。
另外，本申请实施例不限定“N个商品”的获取过程，例如，可以直接按照上述“信息查询请求”所携带的关键词(如，“美食”等)进行商户搜索，以使搜索得到的各个商户提供的对象与该关键词相匹配。
在一些情况下，若上述“信息查询请求”还包括地理位置，则可以同时参考上述“关键词”以及该地理位置进行商户搜索，以使搜索得到的各个商户提供的对象与上述“关键词”相匹配，且各个商户所处位置满足上述“地理位置”的限制。为了便于理解，下面结合一个示例进行说明。
作为示例，若上述“信息查询请求”还包括地理位置，则该N个商品的获取过程具体可以包括步骤11-步骤12：
步骤11：根据关键词和地理位置，确定待使用推荐列表。
其中，待使用推荐列表(例如，榜单列表等)用于表示上述“关键词”在上述“地理位置”对应的商户推荐列表，以使该待使用推荐列表用于表示上述“关键词”在上述“地理位置”对应的各个商户的推荐顺序。例如，若上述关键词为“美食”，且上述“地理位置”为“北京”，则该待使用推荐列表用于表示美食在北京对应的商户推荐列表，以使该待使用推荐列表能够表示出在北京范围内各个美食商户的推荐顺序。
另外，本申请实施例不限定上述“推荐顺序”的生成过程，例如，其可以基于各个商户的交互数据进行生成。其中，“交互数据”用于表征大量终端用户针对一个商户的偏爱程度(例如，热度等)；而且本申请实施例不限定“交互数据”，例如，该“交互数据”可以包括用户搜索数据、用户购买数据、用户评论数据、用户收藏数据、用户浏览数据和用户分享数据等中的至少一个。
用户搜索数据用于描述大量终端用户针对一个商户(例如，第一餐厅)或者该商户提供的对象(例如，第一餐厅的牛排)所发生的搜索行为。
用户购买数据用于描述大量终端用户针对一个商户提供的对象所发生的购买行为。
用户评论数据用于描述大量终端用户针对一个商户或者该商户提供的对象所发生的评价行为。
用户收藏数据用于描述大量终端用户针对一个商户或者该商户提供的对象所发生的收藏行为；而且本申请实施例不限定用户收藏数据，例如，对于一个餐厅来说，该用户收藏数据可以包括针对该餐厅关联的信息(如，视频、商户特征信息等)的收藏量。
用户浏览数据用于描述大量终端用户针对一个商户或者该商户提供的对象所发生的浏览行为；而且本申请实施例不限定用户浏览数据，例如，对于一个餐厅来说，该用户浏览数据可以包括针对该餐厅相关视频的播放量、针对该餐厅的商户特征信息的访问量等。
用户分享数据用于描述大量终端用户针对一个商户或者该商户提供的对象所发生的分享行为。
基于上述步骤11的相关内容可知，对于服务器103来说，在获取到信息查询请求之后，可以参考该信息查询请求所包括的关键词以及地理位置，确定待使用推荐列表，以使该待使用推荐列表能够准确地表示出在该地理位置所限定范围内与上述“关键词”相匹配的各个商户的推荐顺序，以便后续能够基于该推荐顺序进行商户筛选。
步骤12：从待使用推荐列表中确定N个商户。
本申请实施例中，对于服务器103来说，在获取到待使用推荐列表之后，可以从该待使用推荐列表中筛选出N个商户(例如，可以从该待使用推荐列表中抽取排列顺序最靠前的N个商户)。需要说明的是，本申请实施例不限定“N”，例如，N可以预先设定，也可以根据上述“待使用推荐列表”中商户个数确定(例如，可以将上述“待使用推荐列表”中商户个数与预设提取比例之间的乘积，确定为N)。其中，预设提取比例可以预先设定。
基于上述步骤11至步骤12的相关内容可知，对于服务器103来说，在获取到信息查询请求之后，可以先参考该信息查询请求所包括的关键词以及地理位置，确定待使用推荐列表；再从该待使用推荐列表中筛选出N个商户，以便后续能够参考该N个商户关联的视频，针对该信息查询请求进行反馈。
在一些情况下，为了进一步提高终端用户101的信息查询体验，可以参考该终端用户101的个人喜好来筛选上述“N个商户”。基于此，本申请实施例还提供了确定N个商户的一种可能的实施方式，在该实施方式中，若上述“信息查询请求”还包括具体位置(例如，类似于“三里屯”等具体地理区域或者某商业聚集区域)，则该“N个商户”的确定过程可以包括步骤21-步骤23：
步骤21：确定与具体位置匹配的多个备选商户。
其中，备选商户是指位于该具体位置所限定区域内的商户；而且该备选商户提供的对象与上文“关键词”相匹配。
另外，备选商户的个数高于上述“N”，且本申请实施例不限定备选商户的个数。
步骤22：根据终端设备102对应的用户授权数据和各备选商户的待使用信息，确定各备选商户的推荐得分。
其中，“终端设备102对应的用户授权数据”是指终端用户101针对终端设备102已授权的数据信息(例如，终端用户101当前所处位置、终端用户101的历史消费行为、终端用户101的历史搜索行为、终端用户101的历史收藏行为等)，以使该“终端设备102对应的用户授权数据”能够表示该终端用户101的喜好特征(例如，针对“美食”的喜好特征)。
另外，本申请实施例不限定用户授权数据，例如，该用户授权数据可以包括终端用户101触发信息查询请求时所处的地理位置、终端用户101的历史订购信息(如，餐厅订购信息)、终端用户101的历史访问信息(如，视频访问)和终端用户101的收藏信息(如，视频收藏)中的至少一个。
“备选商户的待使用信息”用于表示该备选商户提供的备选对象(例如，菜品等)的推荐参考因素(例如，菜品的口味、菜品的好评率等)；而且本申请实施例不限定待使用信息，例如，“备选商户的待使用信息”可以包括该备选商户的描述信息、该备选商户的地理位置、该备选商户的属性数据(如，该备选商户的视频播放量、该备选商户的访问量、该备选商户的收藏量、该备选商户的分享量、或该备选商户的销量)。其中，备选商户的描述信息用于介绍该备选商户(如，介绍餐厅菜品、餐厅环境等)。
“备选商户的推荐得分”用于表示该备选商户的被推荐给终端用户101的可能性；而且本申请实施例不限定“备选商户的推荐得分”的确定过程，例如，在一种可能的实施方式中，若终端设备102对应的用户授权数据包括终端用户101触发信息查询请求时所处的地理位置、该终端用户101的历史订购信息、该终端用户101的历史访问信息和该终端用户101 的收藏信息，备选商户的个数为G，且第g个备选商户的待使用信息包括该第g个备选商户的描述信息、该第g个备选商户的地理位置和该第g个备选商户的属性数据，则该第g个备选商户的推荐得分的确定过程可以包括步骤31-步骤33：
步骤31：根据终端用户101的历史订购信息、该终端用户101的历史访问信息和该终端用户101的收藏信息，生成该终端用户101的用户画像，以使该终端用户101的用户画像用于表示出该终端用户101的个人喜好(如，喜欢的美食类型、喜欢的餐厅类型等)。其中，g为正整数，g≤G，G为正整数。
步骤32：根据第g个备选商户的属性数据，确定第g个备选商户的热度值。其中，g为正整数，g≤G，G为正整数。
其中，第g个备选商户的热度值用于表征该第g个备选商户的热门程度(也就是，受欢迎程度)。
另外，本申请实施例不限定第g个备选商户的热度值的计算方式，例如，若第g个备选商户的属性数据可以包括该第g个备选商户的视频播放量、该第g个备选商户的访问量、该第g个备选商户的收藏量、该第g个备选商户的分享量、和该第g个备选商户的销量，则第g个备选商户的热度值的确定过程可以包括：将该第g个备选商户的视频播放量、该第g个备选商户的访问量、该第g个备选商户的收藏量、该第g个备选商户的分享量、和该第g个备选商户的销量进行加权求和，得到该第g个备选商户的热度值。
步骤33：依据各个第g个备选商户的热度值、终端用户101的用户画像与第g个备选商户的描述信息之间的相关程度、以及终端用户101触发信息查询请求时所处的地理位置与第g个备选商户的地理位置之间的距离，确定第g个备选商户的推荐得分。其中，g为正整数，g≤G，G为正整数。
本申请实施例中，若备选商户的个数为G，则可以依据第g个备选商户的热度值、终端用户101的用户画像与该第g个备选商户的描述信息之间的相关程度、以及终端用户101触发信息查询请求时所处的地理位置与该第g个备选商户的地理位置之间的距离，确定第g个备选商户的推荐得分(例如，可以将第g个备选商户的热度值、终端用户101的用户画像与该第g个备选商户的描述信息之间的相关程度、以及终端用户101触发信息查询请求时所处的地理位置与该第g个备选商户的地理位置之间的距离进行加权求和，得到该第g个备选商户的推荐得分)，以使该第g个备选商户的推荐得分能够准确地表示出该第g个备选商户的推荐概率。其中，g为正整数，g≤G，G为正整数。
基于上述步骤22的相关内容可知，对于服务器103来说，在获取到各备选商户之后，可以参考终端设备102对应的用户授权数据和各备选商户的待使用信息，分别确定各备选商户的推荐得分，以使各备选商户的推荐得分能够分别表示出向终端用户101推荐各备选商户的推荐概率。
步骤23：根据各备选商户的推荐得分，从多个备选商户中筛选出N个商户。
本申请实施例中，在获取到所有备选商户的推荐得分之后，可以按照各备选商户的推荐得分，从所有备选商户中筛选出N个商户(例如，该N个商户可以是所有备选商户中推荐得分最高的N个备选商户)，以便后续能够参考该N个商户关联的视频，针对该信息查询请求进行反馈。
基于上述步骤21至步骤23的相关内容可知，对于服务器103来说，在获取到信息查询请求之后，可以先参考该信息查询请求所包括的关键词(例如，美食)以及具体位置(例如，三里屯等)，确定多个备选商户；再按照各备选商户的推荐得分，从所有备选商户中筛选出N个商户，以使该N个商户更符合终端用户101的个人喜好(例如，终端用户101针对美食的个人喜好特征)。
基于上述S2的相关内容可知，对于服务器103来说，在获取到信息查询请求之后，可以先参考该信息查询请求所携带的信息(例如，关键词和/或地理位置)，确定出一些候选商户(如，上文备选商户以及上文“待使用推荐列表”中存在的商户等)；再从这些候选商户中筛选出N个商户，以便后续能够参考该N个商户关联的视频，针对该信息查询请求进行反馈。
S3：服务器103从第n个商户对应的至少一个候选视频中筛选出第n个商户对应的展示视频。其中，n为正整数，n≤N。
其中，第n个商户对应的候选视频是指与该第n个商户之间存在关联关系的视频(例如，用于介绍该第n个商户和/或该第n个商户所提供对象的视频，或者以该第n个商户或者该第n个商户所处位置作为视频发布标注信息的视频等)。
“第n个商户对应的展示视频”是指与该第n个商户之间存在关联关系的且需要展示给终端用户101的视频。
另外，本申请实施例不限定“第n个商户对应的展示视频”的筛选过程，例如，在一种可能的实施方式中，若第n个商户对应的候选视频的个数为M n，则“第n个商户对应的展示视频”的筛选过程具体可以包括步骤41-步骤42：
步骤41：根据第n个商户对应的第m个候选视频的视频属性，确定该第m个候选视频的推荐评分。其中，m为正整数，m≤M n，M n为正整数。
其中，视频属性用于表征一个候选视频的可用程度；而且，本申请实施例不限定视频属性，例如，视频属性可以包括视频热度、视频质量、视频内容、视频与待推荐对象之间的相关程度、或视频发布时间中的至少一个。其中，视频热度用于表示一个视频的受欢迎程度。视频质量是指描述一个视频的呈现质量(如，有无抖动、画质是否清楚、携带的有用内容占比等)。视频内容是指一个视频呈现的有用信息(如，餐厅讲解信息、餐厅可打卡信息、餐厅菜品介绍信息、餐厅环境介绍信息等)。
“第m个候选视频的推荐评分”用于表示第n个商户对应的第m个候选视频被推荐给终端用户101的可能性。
另外，本申请实施例不限定步骤41的实施方式，例如，若视频属性包括视频热度、视频质量、视频内容、视频与商户之间的相关程度、和视频发布时间，则步骤41具体可以包括步骤411-步骤416：
步骤411：根据第m个候选视频的视频热度，确定该第m个候选视频的热度推荐得分。
实际上，若第m个候选视频的视频热度越高，则表示越多用户喜欢该第m个候选视频，从而表示该第m个候选视频越应该被推荐给终端用户。基于此可知，第m个候选视频的热度推荐得分与该第m个候选视频的视频热度正相关。
另外，本申请实施例不限定步骤411的实施方式，可以采用现有的或者未来出现的任一种能够进行正相关计算的方法进行实施。
步骤412：根据第m个候选视频的视频质量，确定该第m个候选视频的质量推荐得分。
实际上，若第m个候选视频的视频质量越好(如，无抖动感、画质越清楚、携带的有用内容占比越高等)，则表示该第m个候选视频越应该被推荐给终端用户。基于此可知，第m个候选视频的质量推荐得分与该第m个候选视频的视频质量正相关。
另外，本申请实施例不限定步骤412的实施方式，可以采用现有的或者未来出现的任一种能够进行正相关计算的方法进行实施。
步骤413：根据第m个候选视频的视频内容，确定该第m个候选视频的内容推荐得分。
实际上，若第m个候选视频的视频内容针对用户关注内容(如，餐厅讲解信息、餐厅可打卡信息、餐厅菜品介绍信息、餐厅环境介绍信息等)的覆盖程度越大，则表示该第m个候选视频越应该被推荐给终端用户。基于此可知，第m个候选视频的内容推荐得分与该第m个候选视频的视频内容针对用户关注内容的覆盖程度正相关。其中，用户关注内容可以预先设定，也可以从大量的用户数据中挖掘得到。
另外，本申请实施例不限定步骤413的实施方式，可以采用现有的或者未来出现的任一种能够进行正相关计算的方法进行实施。
步骤414：根据第m个候选视频与第n个商户之间的相关程度，确定该第m个候选视频的关联推荐得分。
其中，第m个候选视频与商户之间的相关程度用于表示该第m个候选视频携带的有用内容与第n个商户之间的匹配程度。
实际上，若第m个候选视频与第n个商户之间的相关程度越高，则表示该第m个候选视频越应该被推荐给终端用户。基于此可知，第m个候选视频的关联推荐得分与该上述相关程度正相关。
另外，本申请实施例不限定步骤414的实施方式，可以采用现有的或者未来出现的任一种能够进行正相关计算的方法进行实施。
步骤415：根据第m个候选视频的视频发布时间与信息查询请求的触发时间之间的时间差值，确定该第m个候选视频的时间推荐得分。
实际上，若第m个候选视频的视频发布时间与信息查询请求的触发时间之间的时间差值越小，则表示该第m个候选视频的视频发布时间越接近终端用户触发信息查询请求的时间，从而表示该第m个候选视频呈现的有用内容越准确，进而表示该第m个候选视频越应该被推荐给终端用户。基于此可知，第m个候选视频的时间推荐得分与上述时间差值负相关。
另外，本申请实施例不限定步骤415的实施方式，可以采用现有的或者未来出现的任一种能够进行负相关计算的方法进行实施。
步骤416：根据第m个候选视频的热度推荐得分、该第m个候选视频的质量推荐得分、该第m个候选视频的内容推荐得分、该第m个候选视频的关联推荐得分以及该第m个候选视频的时间推荐得分，确定该第m个候选视频的推荐评分。
本申请实施例中，可以根据第m个候选视频的热度推荐得分、该第m个候选视频的质量推荐得分、该第m个候选视频的内容推荐得分、该第m个候选视频的关联推荐得分以及该第m个候选视频的时间推荐得分，确定该第m个候选视频的推荐评分(例如，将第m个候选视频的热度推荐得分、该第m个候选视频的质量推荐得分、该第m个候选视频的内容推荐得分、该第m个候选视频的关联推荐得分以及该第m个候选视频的时间推荐得分进行加权求和，得到该第m个候选视频的推荐评分)。
基于上述步骤41的相关内容可知，在获取到第n个商户对应的M n个候选视频之后，可以分别依据第n个商户对应的各个候选视频的视频属性，计算第n个商户对应的各个候选视频的推荐评分，以便后续能够基于该推荐评分，确定该第n个商户对应的展示视频。
步骤42：将第n个商户对应的M n个候选视频中具有最高推荐评分的候选视频，确定为第n个商户对应的展示视频。
本申请实施例中，在获取到第n个商户对应的第1个候选视频的推荐评分至第M n个候选视频的推荐评分之后，可以将第1个候选视频的推荐评分、第2个候选视频的推荐评分、……、第M n个候选视频的推荐评分进行比较，确定出具有最高推荐评分的候选视频，并将该具有最高推荐评分的候选视频，确定为第n个商户对应的展示视频。
基于上述S3的相关内容可知，对于服务器103来说，在获取到与上述“关键词”关联的N个商户之后，可以分别从各个商户对应的至少一个候选视频中筛选出各个商户对应的展示视频，以使该各个商户对应的展示视频能够更准确且更全面地介绍各个商户，以便后续终端用户101能够从各个商户对应的展示视频中获取到与各个商户相关的更准确且更全面的信息，有利于提高终端用户101的信息获取准确性。
S4：服务器103获取第n个展示视频关联的视频资源。其中，n为正整数，n≤N。
其中，“第n个展示视频”是指上述“第n个商户对应的展示视频”。
“第n个展示视频关联的视频资源”用于展示该第n个展示视频以及该第n个展示视频的视频内容所属商户(也就是，第n个商户)的商户特征信息；而且本申请实施例不限定“第n个展示视频关联的视频资源”，例如，其具体可以包括该第n个展示视频对应的视频预览信息和该第n个展示视频对应的商户特征信息。
“第n个展示视频对应的视频预览信息”是指第n个展示视频的预览信息；而且，本申请实施例不限定“第n个展示视频对应的视频预览信息”，例如，其可以是第n个展示视频，也可以包括该第n个展示视频中至少一帧图像数据。
“第n个展示视频对应的商户特征信息”是指该第n个展示视频的视频内容所属商户(也就是，第n个商户)的商户特征信息；而且，本申请实施例不限定“商户特征信息”，例如，其具体可以包括热度表征数据(如图3中“3259.5w”)、可团购标识(如图3中“团”)、与终端设备102的当前地理位置之间的距离(如图3中“15.7km”)、商户的标识图(如图3中302所示的标识图)、或用户收藏量(如图4中“100w收藏”)中的至少一个。
另外，为了进一步提高商户特征信息展示灵活性，可以根据信息查询请求所携带的地理位置确定商户特征信息，其具体可以包括：若该地理位置为行政区划标识(例如，北京等)，则可以将第一信息集确定为商户特征信息；若该地理位置属于预设区域标识(例如，三里屯等)，则可以将第二信息集确定为商户特征信息。其中，第一信息集可以预先设定(例如，如图3所示，第一信息集可以包括热度表征数据、可团购标识、与终端设备102的当前地理位置之间的距离、以及商户的标识图)。第二信息集也可以预先设定(例如，如图4所示，第二信息集可以包括用户收藏量、可团购标识、与终端设备102的当前地理位置之间的距离、以及商户的标识图)。
此外，本申请实施例不限定“第n个展示视频关联的视频资源”的获取方式，例如，可以在获取到第n个商户对应的展示视频之后，依据该展示视频，生成该展示视频关联的视频资源。又如，可以在获取到第n个商户对应的展示视频之后，依据该展示视频，从预设存储位置中调取预先已生成并存储好的该展示视频关联的视频资源。
基于上述S4的相关内容可知，对于服务器103来说，在获取到N个商户对应的展示视频之后，可以参考第n个商户对应的展示视频，获取第n个展示视频关联的视频资源，以使该视频资源能够表示该第n个展示视频的视频内容所属商户(也就是，第n个商户)的商户特征信息，以便后续终端用户101能够从该视频资源中获取到更丰富的与该第n个商户相关的信息。其中，n为正整数，n≤N。
S5：服务器103将N个视频资源发送给终端设备102。
其中，第n个视频资源是指上述“第n个商户对应的展示视频”关联的视频资源。
另外，本申请实施例不限定S5的实施方式，例如，可以直接将N个视频资源发送给终端设备102，以使该终端设备102能够在搜索结果页展示按照预设方向进行排列的N个视频资源。其中，预设方向可以预先设定，例如，预设方向可以是横向(如图3所示)。
实际上，为了进一步提高“N个视频资源”的展示效果，可以按照视频卡片的方式进行展示。基于此，本申请实施例还提供了S5的一种可能的实施方式，其具体可以包括S51-S52：
S51：服务器103分别根据第n个商户对应的视频资源，生成第n个商户对应的视频卡片。其中，n为正整数，n≤N。
其中，“第n个商户对应的视频资源”是指上述“第n个商户对应的展示视频”关联的视频资源。
“第n个商户对应的视频卡片”用于按照视频卡片形式(例如，图3中301所示的视频卡片形式)对第n个商户对应的视频资源进行展示；而且“第n个商户对应的视频卡片”是由“第n个展示视频对应的视频预览信息”和“第n个展示视频对应的商户特征信息”按照预设拼接方式拼接得到。其中，“预设拼接方式”可以预先设定(例如，其可以采用图3所示的纵向并排的方式)。
另外，本申请实施例不限定“第n个商户对应的视频卡片”的生成过程，例如，在一种可能的实施方式中，其具体可以包括步骤51-步骤53：
步骤51：根据第n个商户的商户特征信息，生成该第n个商户对应的展示控件，以使该展示控件用于展示该第n个商户的商户特征信息。
其中，“第n个商户对应的展示控件”用于显示该第n个商户的商户特征信息；而且本申请实施例不限定“展示控件”，例如，该“展示控件”可以是任一种可以进行触发操作(例如，点击操作)的控件。
步骤52：根据第n个商户在多个维度下的聚合内容，生成第n个展示控件对应的跳转页面，以使该跳转页面用于展示第n个商户在多个维度下的聚合内容。
其中，“第n个展示控件”是指上述“第n个商户对应的展示控件”。
“第n个展示控件对应的跳转页面”是指与第n个展示控件具有绑定关系的页面，以使该跳转页面能够响应于终端用户101对展示控件的触发操作进行展示。也就是，当终端用户101针对第n个展示控件(如，图3中303)进行触发操作(如，点击操作)之后，终端设备101可以显示“第n个展示控件对应的跳转页面”(如图5所示的页面)，以使该跳转页面能够展示该第n个商户在多个维度下的聚合内容。
“第n个商户在多个维度下的聚合内容”用于更详细地介绍与第n个商户相关的信息；而且本申请实施例不限定“多个维度”，例如，其具体可以包括视频维度、对象维度、商户基础信息维度和商户热度维度中的至少一个。
“视频维度”用于以视频形式进行信息介绍；而且本申请实施例不限定“视频维度”，例如，其可以包括商户视频维度、对象视频维度、和路线视频维度中至少一个。
“商户视频维度”用于以视频形式针对一个商户进行介绍。例如，第n个商户在商户视频维度下的聚合内容是指由用于介绍该第n个商户的多个视频进行聚合得到的，以使终端用户101能够从这些聚合内容中获取到针对该第n个商户的更多介绍信息。
“对象视频维度”用于以视频形式针对一个商户所提供的对象进行介绍。例如，第n个商户在对象视频维度下的聚合内容是指由用于介绍该第n个商户所提供的对象(如，菜品)的多个视频进行聚合得到的，以使终端用户101能够从这些聚合内容中获取到针对该第n个商户所提供的对象(如，餐厅所提供的菜品)的更多介绍信息。
“路线视频维度”用于以视频形式针对一个商户对应的路线(例如，从一个地方到达这个商户的路线等)进行介绍。例如，第n个商户在路线视频维度下的聚合内容是指由用于介绍该第n个商户对应的路线的多个视频进行聚合得到的，以使终端用户101能够从这些聚合内容中获取到针对该第n个商户对应的路线的更多介绍信息。
“对象维度”是指针对一个商户所提供的对象进行信息介绍；而且本申请实施例不限定“对象维度”，例如，其具体可以包括对象介绍维度和/或对象评论维度。
“对象介绍维度”用于针对一个商户所提供的对象进行介绍。例如，若第n个商户为第一餐厅，则该第n个商户在对象介绍维度下的聚合内容用于介绍该第一餐厅所提供的菜品(如图5中502和504所示的内容)。
“对象评论维度”用于针对一个商户所提供的对象关联的评论进行介绍。例如，若第n个商户为第一餐厅，则该第n个商户在对象介绍维度下的聚合内容用于介绍该第一餐厅所提供的菜品关联的评论(如图5中505所示的内容)。
“商户基础信息维度”用于针对一个商户的基础信息(如，商户名称、营业时间、联系方式、地址等)进行介绍；而且，本申请实施例不限定在商户基础信息维度下的聚合内容，例如，其可以包括图5中501所示的内容。
基于上述步骤52的相关内容可知，可以根据根据第n个商户在多个维度下的聚合内容，生成第n个展示控件对应的跳转页面，以使该跳转页面用于展示第n个商户在多个维度下的聚合内容，以使终端用户101不仅能够直接看到第n个展示控件上所显示的该第n个商户的商户特征信息，还能够借助针对该第n个展示控件的触发操作查看该第n个商户在多个维度下的聚合内容，如此使得终端用户101能够查看到针对第n个商户的更详细的介绍信息。
步骤53：将第n个商户的视频预览信息和该第n个商户对应的展示控件按照预设拼接方式拼接，得到该第n个商户对应的视频卡片。
本申请实施例中，在获取到第n个商户的视频预览信息和该第n个商户对应的展示控件之后，可以将该第n个商户的视频预览信息和该第n个商户对应的展示控件按照预设拼接方式拼接，得到该第n个商户对应的视频卡片，以使该视频卡片能够更好且更全面地展示出该第n个商户的更详细的相关信息。
基于上述步骤51至步骤53的相关内容可知，在一些情况下，可以借助可触发的展示控件针对第n个商户的相关信息进行展示，以使基于该展示控件生成的该第n个商户对应的视频卡片能够更好且更全面地展示出该第n个商户的更详细的相关信息。
另外，为了进一步提高视频卡片的信息展示效果，本申请实施例还提供了“第n个商户对应的视频卡片”的生成过程的另一种可能的实施方式，若信息查询请求包括关键词
(如，美食)和地理位置(如，北京等)，则其具体可以包括步骤61-步骤66：
步骤61：获取关键词在地理位置对应的商户推荐列表，该商户推荐列表包括多个商户的推荐顺序。
需要说明的是，因“关键词在地理位置对应的商户推荐列表”就是上文“待使用推荐列表”，故“关键词在地理位置对应的商户推荐列表”的相关内容请参见上文“待使用推荐列表”的相关内容。
步骤62：根据商户推荐列表，确定第n个商户的推荐标识。
其中，第n个商户的推荐标识用于唯一标识该第n个商户的推荐顺序；而且本申请实施例不限定“第n个商户的推荐标识”，例如，可以是图3所示的“TOP1”。
步骤63：将第n个商户的推荐标识和该第n个商户的视频预览信息按照预设组合方式进行组合，得到第n个商户的组合后视频预览信息。
其中，预设组合方式可以预先设定，例如，其具体可以为推荐标识浮于视频预览信息的预设位置(如图3所示的左上角)。
“第n个商户的组合后视频预览信息”用于展示该第n个商户的推荐标识以及该第n个商户的视频预览信息。
步骤64：根据第n个商户的商户特征信息，生成该第n个商户对应的展示控件，以使该展示控件用于展示该第n个商户的商户特征信息。
步骤65：根据第n个商户在多个维度下的聚合内容，生成第n个展示控件对应的跳转页面，以使该跳转页面用于展示第n个商户在多个维度下的聚合内容。
需要说明的是，步骤64-步骤65的相关内容请分别参见上文步骤51-步骤52。
步骤66：将第n个商户的组合后视频预览信息和该第n个商户对应的展示控件按照预设拼接方式拼接，得到该第n个商户对应的视频卡片。
本申请实施例中，在获取到第n个商户的组合后视频预览信息和该第n个商户对应的展示控件之后，可以将该第n个商户的组合后视频预览信息和该第n个商户对应的展示控件按照预设拼接方式拼接，得到该第n个商户对应的视频卡片，以使该视频卡片能够更好且更全面地展示出该第n个商户的更详细的相关信息。
基于上述步骤61至步骤66的相关内容可知，在一些情况下，还可以借助第n个商户对应的视频卡片展示该第n个商户的推荐顺序，以使该视频卡片能够更好且更全面地展示出该第n个商户的更详细的相关信息。
基于上述S51的相关内容可知，对于服务器103来说，在获取到第n个商户对应的视频资源之后，可以参考该第n个商户对应的视频资源，生成该第n个商户对应的视频卡片，以使该视频卡片能够更好且更全面地展示出该第n个商户的更详细的相关信息。
S52：服务器103将N个商户对应的视频卡片发送给终端设备。
本申请实施例中，对于服务器103来说，在获取到N个商户对应的视频卡片之后，可以直接该N个视频卡片发送给终端设备102，以使该终端设备102能够在搜索结果页展示按照预设方向进行排列的N个视频卡片(例如，图3中304所示的卡片集，或者图4所示的“三里屯美食”对应的卡片集)。
S6：终端设备102在搜索结果页展示按照预设方向排列N个视频资源。
其中，“搜索结果页”用于展示针对上述“信息查询请求”的信息查询结果；而且本申请实施例不限定“搜索结果页”，例如，其可以是图3或者图4所示的页面。
可见，对于终端设备102来说，在其接收到服务器103发送的N个视频资源(或者N个视频卡片)之后，可以将该N个视频资源(或者N个视频卡片)按照预设方向(如，横向)进行排列展示，以使终端用户101能够通过在预设方向上的滑动操作(如，横向滑动操作)依次查看该N个视频资源(或者N个视频卡片)。
也就是，终端设备102可以响应于在预设方向上的滑动操作，在搜索结果页的第一区域切换展示N个视频卡片。其中，“第一区域”是指预先设定的用于展示各视频的区域(如图3的304所在区域所包括的视频展示区域)。
在一些情况下，若商户特征信息显示在可触发的展示控件上，则终端用户101可以借助该展示控件查看该展示控件对应的跳转页面。也就是，当终端用户101针对第n个视频资源包括的商户特征信息(也就是，用于显示该商户特征信息的展示控件)进行触发操作之后，终端设备102展示第n个商户在多个维度下的聚合内容。其中，n为正整数，n≤N。
另外，本申请实施例不限定“N个视频资源”的排列顺序，例如，若信息查询请求还包括地理位置，则在各视频资源中视频预览信息上展示推荐标识，并将该N个视频资源按照推荐标识进行排列。其中，“推荐标识”是基于上述“关键词”在上述“地理位置”对应的商户推荐列表(也就是，上文“待使用推荐列表”)确定的；而且“推荐标识”的相关内容请参见上文步骤62中“推荐标识”的相关内容。
在一些情况下，视频预览信息也可以进行触发操作，以使终端设备102可以响应于终端用户101针对第n个视频预览信息的触发操作(如，点击操作)，按照预设展示方式展示该第n个视频预览信息对应的第n个视频资源。其中，n为正整数，n≤N。
其中，“第n个视频预览信息”是指第n个视频资源所包括的视频预览信息。
预设展示方式是指预先设定的展示方式(如图7所示的展示方式)；而且该预设展示方式可以包括视频展示方式和商户特征信息展示方式。其中，视频展示方式为全屏播放。商户特征信息展示方式为浮于视频预设位置(例如，图7中701所在区域)。
可见，当终端用户101针对第n个视频资源所包括的视频预览信息进行触发操作之后，终端设备102可以将第n个视频进行全屏播放，并将第n个商户的商户特征信息浮于该第n个视频的视频预设位置，以使终端用户101能够通过针对该商户特征信息进行触发操作的方式，查看该第n个商户在多个维度下的聚合内容。
另外，为了提高信息展示效果，当终端设备102按照预设展示方式展示第n个视频资源时，还可以在该第n个视频上展示至少一个待使用控件。其中，“至少一个待使用控件”包括对象信息展示控件(如，图7中用于显示“限时优惠”的控件)和/或意愿表达控件(如，图7中用于显示“☆想去”的控件)。
“对象信息展示控件”用于展示第n个商户所提供的对象的相关信息(如，购买优惠信息等)；而且终端设备102可以响应于终端用户101针对该“对象信息展示控件”的触发操作(如，点击操作)，展示该第n个商户所提供的对象的相关信息(如，购买优惠信息等)。
“意愿表达控件”用于展示终端用户101针对该第n个商户的意向(尤其是，是否想去该第n个商户)；而且终端设备102可以响应于终端用户101针对该“意愿表达控件”的触发操作(如，点击操作)，更新该“意愿表达控件”的显示状态，以便不同显示状态分别用于表示该第n个商户的不同意向(例如，不想去第n个商户或者想去第n个商户)。
可见，当全屏播放的第n个视频上展示有“对象信息展示控件”时，则该终端设备102可以响应于终端用户101针对该“对象信息展示控件”的触发操作(如，点击操作)，展示该第n个商户所提供的对象的购买信息；而且，当全屏播放的第n个视频上展示有“意愿表达控件”时，则该终端设备102可以响应于终端用户101针对该“意愿表达控件”的触发操作(如，点击操作)，更新该“意愿表达控件”的显示状态，以使该显示状态能够表示出该终端用户101针对第n个商户的意向(例如，不想去第n个商户或者想去第n个商户)。
此外，当终端设备102按照预设展示方式展示第n个视频资源时，终端设备102还可以响应于终端用户101在垂直方向上的第一滑动操作(如，向上滑动操作等)，按照预设展示方式展示第n个视频资源对应的下一个视频资源；其中，该下一个视频资源在搜索结果页的排列序号大于该第n个视频资源的排列序号。
同样，当终端设备102按照预设展示方式展示第n个视频资源时，终端设备102还可以响应于终端用户101在垂直方向上的第二滑动操作(如，向下滑动操作等)，按照预设展示方式展示第n个视频资源对应的上一个视频资源；其中，该上一个视频资源在搜索结果页的排列序号小于该第n个视频资源的排列序号。
在一些情况下，终端用户101想要查看上述“待使用推荐列表”，故为了满足上述需求，可以在搜索结果页展示关键词在地理位置对应的推荐提示信息，以使终端设备102可 以响应于终端用户101针对该推荐提示信息的触发操作(如，点击操作等)，展示推荐商户聚合页面(如图6所示)。
其中，“推荐提示信息”用于提示终端用户101上文“待使用推荐列表”的查看位置；而且本申请实施例不限定“推荐提示信息”，例如，其可以是图3中“北京美食热门榜…”。
“推荐商户聚合页面”用于展示上文“待使用推荐列表”，以使该“推荐商户聚合页面”能够按照该N个商户的推荐顺序依次展示用于显示该N个商户的商户特征信息的展示控件。
另外，推荐商户聚合页面的第二区域(如图6中601所在区域)用于展示关键词的标签(如，图6中“美食”标签)和多个实体类别的标签(如，图6中“小吃快餐”标签、“面包甜点”标签、“烧烤”标签、“韩国料理”标签等等)；而且推荐商户聚合页面的第三区域(如图6中602所示的区域)用于展示任一标签对应的推荐商户榜单。
其中，“实体类别”是基于关键词确定的(例如，“小吃快餐”、“面包甜点”、“烧烤”、“韩国料理”等实体类别均是根据关键词“美食”进行确定的)。
推荐商户榜单包括各推荐商户的特征信息及其提供对象的对象信息。其中，“推荐商户的特征信息”用于表示该推荐商户的特征(例如，图6中“热度8373.2w”、“第一餐厅”、“团”、“朝阳区”等)。“对象信息”用于描述该推荐商户所提供的对象；而且本申请实施例不限定“对象信息”，例如，其可以包括图6中“火锅”、“￥312/人”等。
此外，本申请实施例不限定“推荐商户的特征信息及其提供对象的对象信息”的显示方式，例如，可以显示在可触发控件上，以使终端设备102可以响应于终端用户101针对该可触发控件的触发操作，展示该推荐商户在多个维度下的聚合内容(如5所示的内容)。
基于上述S1至S6的相关内容可知，在终端设备102接收到包括与生活服务类相关的关键词的信息查询请求之后，该终端设备102可以将该信息查询请求转发给服务器103，以使服务器103能够依据该信息查询请求所包括的关键词(如，美食)，确定与该关键词匹配的多个视频资源，并将该多个视频资源发送给终端设备102，以使终端设备102能够在搜索结果页展示按照预设方向排列多个视频资源，以使终端用户101能够按照该预设方向查看各视频资源。
其中，因视频资源包括视频预览信息和视频内容所属商户(例如，第一餐厅等)的商户特征信息，使得各视频资源能够展示各商户关联的视频以及商户特征信息，如此有利于丰富各商户的展示信息，从而有利于提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户的信息查询体验。
还因各视频资源所包括的视频预览信息是由服务器103依据各商户提供的对象与信息查询请求所包括的关键词之间的匹配程度、以及各商户对应的多个候选视频确定的，使得各该视频预览信息能够针对各商户进行更好更全面地介绍，如此有利于进一步丰富各商户的展示信息，从而有利于进一步提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户的信息查询体验。
另外，终端设备102还能够响应于终端用户101对视频资源所包括商户特征信息(如，用于展示商户特征信息的控件)的触发操作，展示该商户在多个维度下的聚合内容。其中，因上述“多个维度”至少包括视频维度(如，该商户关联的视频等)和对象维度(例如，菜品团购、美发套餐、门票等等)，使得“在多个维度下的聚合内容”能够更全面的介绍该商户， 如此有利于进一步丰富该商户的展示信息，从而有利于进一步提高搜索结果页上查询结果的展示效果，进而有利于提高终端用户的信息查询体验。
基于上述信息查询方法的相关内容，本申请实施例还提供了一种终端设备、以及一种服务器，下面分别结合附图进行说明。
如图8所示，该图为本申请实施例提供的一种终端设备的结构示意图；而且该终端设备800，包括：
请求接收单元801，用于接收信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
结果展示单元802，用于在搜索结果页展示按照预设方向排列多个视频资源；其中，各所述视频资源包括视频预览信息和视频内容所属商户的商户特征信息，所述商户提供的对象与所述关键词相匹配；
内容展示单元803，用于响应于对任一视频资源包括的商户的商户特征信息的触发操作，展示该商户在多个维度下的聚合内容；其中，所述维度至少包括视频维度和对象维度。
在一种可能的实施方式中，所述视频资源以视频卡片的形式展示，所述视频卡片由所述视频预览信息和所述商户特征信息按照预设拼接方式拼接得到；
所述终端设备800还包括：
第一展示单元，用于响应于在所述预设方向上的滑动操作，在所述搜索结果页的第一区域切换展示所述视频卡片。
在一种可能的实施方式中，所述信息查询请求还包括地理位置，所述终端设备800还包括：
第二展示单元，用于在所述视频预览信息上展示推荐标识，多个所述视频资源按照推荐标识进行排列；其中，所述推荐标识基于所述关键词在所述地理位置对应的商户推荐列表确定。
在一种可能的实施方式中，所述终端设备800还包括：
第三展示单元，用于在所述搜索结果页展示所述关键词在所述地理位置对应的推荐提示信息；
第四展示单元，用于响应于对所述推荐提示信息的触发操作，展示推荐商户聚合页面；其中，所述推荐商户聚合页面的第二区域展示关键词的标签和多个实体类别的标签，所述推荐商户聚合页面的第三区域展示任一所述标签对应的推荐商户榜单，所述实体类别基于所述关键词确定，所述推荐商户榜单包括各推荐商户的特征信息和提供对象的对象信息。
在一种可能的实施方式中，所述终端设备800还包括：
第五展示单元，用于响应于对目标视频预览信息的触发操作，按照预设展示方式展示所述目标视频预览信息对应的目标视频资源；其中，所述预设展示方式包括视频展示方式和商户特征信息展示方式；所述视频展示方式为全屏播放；所述商户特征信息展示方式为浮于视频预设位置；其中，所述至少一个视频预览信息包括所述目标视频预览信息；
第六展示单元，用于响应于垂直方向上的第一滑动操作，按照预设展示方式展示所述目标视频资源对应的下一个视频资源；其中，所述下一个视频资源在所述搜索结果页的排列序号大于所述目标视频资源排列序号；
第七展示单元，用于响应于垂直方向上的第二滑动操作，按照预设展示方式展示所述目标视频资源对应的上一个视频资源；其中，所述上一个视频资源在所述搜索结果页的排列序号小于所述目标视频资源的排列序号。
在一种可能的实施方式中，所述终端设备800还包括：
第八展示单元，用于在所述目标视频预览信息对应的目标视频上展示至少一个待使用控件；其中，所述至少一个待使用控件包括对象信息展示控件和/或意愿表达控件；
第九展示单元，用于若所述至少一个待使用控件包括对象信息展示控件，则响应于针对所述对象信息展示控件的触发操作，展示所述对象的购买信息；
第十展示单元，用于若所述至少一个待使用控件包括意愿表达控件，则响应于针对所述意愿选择控件触发操作，更新所述意愿表达控件的显示状态。
在一种可能的实施方式中，所述多个视频资源的获取过程，包括：根据所述关键词确定多个商户，以使各所述商户提供的对象与所述关键词相匹配；从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源。
在一种可能的实施方式中，所述信息查询请求还包括地理位置，所述多个商户的确定过程，包括：根据所述关键词和所述地理位置，确定待使用推荐列表；其中，所述待使用推荐列表用于表示所述关键词在所述地理位置对应的商户推荐列表；从所述待使用推荐列表中确定所述多个商户。
在一种可能的实施方式中，所述视频维度包括商户视频维度、对象视频维度、和路线视频维度中至少一个；和/或，所述对象维度包括对象介绍维度和对象评论维度中的至少一个。
如图9所示，该图为本申请实施例提供的一种服务器的结构示意图；而且该服务器900，包括：
请求获取单元901，用于获取信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
商户确定单元902，用于根据所述关键词确定多个商户；其中，所述商户提供的对象与所述关键词相匹配；
视频筛选单元903，用于从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源；其中，所述视频资源包括视频预览信息和商户特征信息；
视频发送单元904，用于将各所述视频资源发送给所述终端设备，以使所述终端设备展示各所述视频资源。
在一种可能的实施方式中，所述视频发送单元904，包括：
卡片生成子单元，用于分别根据各所述商户对应的视频资源，生成各所述商户对应的视频卡片；其中，所述视频卡片由所述视频预览信息和所述商户特征信息按照预设拼接方式拼接得到；
卡片发送子单元，用于将多个商户对应的视频卡片发送给所述终端设备。
在一种可能的实施方式中，所述多个商户包括目标商户，所述卡片生成子单元，包括：
控件生成子单元，用于根据所述目标商户的商户特征信息，生成所述目标商户对应的展示控件，以使所述展示控件用于展示所述目标商户的商户特征信息；
页面生成子单元，用于根据所述目标商户在多个维度下的聚合内容，生成所述展示控件对应的跳转页面，以使所述跳转页面用于展示所述目标商户在多个维度下的聚合内容；其中，所述展示控件对应的跳转页面是指响应于对所述展示控件的触发操作进行展示的页面；
信息拼接子单元，用于将所述目标商户的视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片。
在一种可能的实施方式中，所述信息查询请求还包括地理位置，所述服务器900还包括：
列表获取单元，用于获取所述关键词在所述地理位置对应的商户推荐列表，所述商户推荐列表包括所述多个商户的推荐顺序，所述推荐顺序基于所述商户的交互数据生成；
标识确定单元，用于根据所述商户推荐列表，确定所述目标商户的推荐标识；
信息组合单元，用于将所述目标商户的推荐标识和所述目标商户的视频预览信息按照预设组合方式进行组合，得到所述目标商户的组合后视频预览信息；
所述信息拼接子单元，具体用于：将所述目标商户的组合后视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片。
在一种可能的实施方式中，所述信息查询请求还包括具体位置，则所述商户确定单元902，具体用于：确定与所述具体位置匹配的多个备选商户；根据所述终端设备对应的用户授权数据和各所述备选商户的待使用信息，确定各所述备选商户的推荐得分；其中，所述待使用信息用于表示所述备选商户提供的备选对象的推荐参考因素；根据各所述备选商户的推荐得分，从所述多个备选商户中筛选出所述多个商户。
在一种可能的实施方式中，若所述商户的个数为N，且第n个商户对应的候选视频的个数为M n，则所述视频筛选单元903，具体用于：根据所述第n个商户对应的第m个候选视频的视频属性，确定所述第m个候选视频的推荐评分；其中，m为正整数，m≤M n，M n为正整数，n为正整数，n≤N，N为正整数；将所述第n个商户对应的M n个候选视频中具有最高推荐评分的候选视频，确定为所述第n个商户对应的展示视频；其中，n为正整数，n≤N，N为正整数。
另外，本申请实施例还提供了一种设备，所述设备包括处理器以及存储器：
所述存储器用于存储计算机程序；
所述处理器用于根据所述计算机程序执行本申请实施例提供的信息查询方法的任一实施方式。
另外，本申请实施例还提供了一种计算机可读存储介质，所述计算机可读存储介质用于存储计算机程序，所述计算机程序用于执行本申请实施例提供的信息查询方法的任一实施方式。
另外，本申请实施例还提供了一种计算机程序产品，所述计算机程序产品在终端设备上运行时，使得所述终端设备执行本申请实施例提供的信息查询方法的任一实施方式。
应当理解，在本申请中，“至少一个(项)”是指一个或者多个，“多个”是指两个或两个以上。“和/或”，用于描述关联对象的关联关系，表示可以存在三种关系，例如，“A和/或B”可以表示：只存在A，只存在B以及同时存在A和B三种情况，其中A，B可以是单数或者复数。字符“/”一般表示前后关联对象是一种“或”的关系。“以下至少一项(个)”或其类似表达，是指这些项中的任意组合，包括单项(个)或复数项(个)的任意组合。例如，a，b或c中的至少一项(个)，可以表示：a，b，c，“a和b”，“a和c”，“b和c”，或“a和b和c”，其中a，b，c可以是单个，也可以是多个。
以上所述，仅是本发明的较佳实施例而已，并非对本发明作任何形式上的限制。虽然本发明已以较佳实施例揭露如上，然而并非用以限定本发明。任何熟悉本领域的技术人员，在不脱离本发明技术方案范围情况下，都可利用上述揭示的方法和技术内容对本发明技术方案做出许多可能的变动和修饰，或修改为等同变化的等效实施例。因此，凡是未脱离本发明技术方案的内容，依据本发明的技术实质对以上实施例所做的任何简单修改、等同变化及修饰，均仍属于本发明技术方案保护的范围内。

Claims (20)

  1. 一种信息查询方法，其特征在于，所述方法包括：
    接收信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
    在搜索结果页展示按照预设方向排列多个视频资源；其中，各所述视频资源包括视频预览信息和视频内容所属商户的商户特征信息，所述商户提供的对象与所述关键词相匹配；
    响应于对任一视频资源包括的商户的商户特征信息的触发操作，展示该商户在多个维度下的聚合内容；其中，所述多个维度至少包括视频维度和对象维度。
  2. 根据权利要求1所述的方法，其特征在于，所述视频资源以视频卡片的形式展示，所述视频卡片由所述视频预览信息和所述商户特征信息按照预设拼接方式拼接得到；
    所述方法还包括：
    响应于在所述预设方向上的滑动操作，在所述搜索结果页的第一区域切换展示所述视频卡片。
  3. 根据权利要求1或2所述的方法，其特征在于，所述信息查询请求还包括地理位置，所述方法还包括：
    在所述视频预览信息上展示推荐标识，多个所述视频资源按照推荐标识进行排列；其中，所述推荐标识基于所述关键词在所述地理位置对应的商户推荐列表确定。
  4. 根据权利要求3所述的方法，其特征在于，所述方法还包括：
    在所述搜索结果页展示所述关键词在所述地理位置对应的推荐提示信息；
    响应于对所述推荐提示信息的触发操作，展示推荐商户聚合页面；其中，所述推荐商户聚合页面的第二区域展示关键词的标签和多个实体类别的标签，所述推荐商户聚合页面的第三区域展示任一所述标签对应的推荐商户榜单，所述实体类别基于所述关键词确定，所述推荐商户榜单包括各推荐商户的特征信息和提供对象的对象信息。
  5. 根据权利要求1或2所述的方法，其特征在于，所述方法还包括：
    响应于对目标视频预览信息的触发操作，按照预设展示方式展示所述目标视频预览信息对应的目标视频资源；其中，所述预设展示方式包括视频展示方式和商户特征信息展示方式；所述视频展示方式为全屏播放；所述商户特征信息展示方式为浮于视频预设位置；其中，所述至少一个视频预览信息包括所述目标视频预览信息；
    响应于垂直方向上的第一滑动操作，按照预设展示方式展示所述目标视频资源对应的下一个视频资源；其中，所述下一个视频资源在所述搜索结果页的排列序号大于所述目标视频资源的排列序号；
    响应于垂直方向上的第二滑动操作，按照预设展示方式展示所述目标视频资源对应的上一个视频资源；其中，所述上一个视频资源在所述搜索结果页的排列序号小于所述目标视频资源的排列序号。
  6. 根据权利要求5所述的方法，其特征在于，所述方法还包括：
    在所述目标视频预览信息对应的目标视频上展示至少一个待使用控件；其中，所述至少一个待使用控件包括对象信息展示控件和/或意愿表达控件；
    若所述至少一个待使用控件包括对象信息展示控件，则响应于针对所述对象信息展示控件的触发操作，展示所述对象的购买信息；
    若所述至少一个待使用控件包括意愿表达控件，则响应于针对所述意愿选择控件触发操作，更新所述意愿表达控件的显示状态。
  7. 根据权利要求1所述的方法，其特征在于，所述多个视频资源的获取过程，包括：
    根据所述关键词确定多个商户，以使各所述商户提供的对象与所述关键词相匹配；
    从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源。
  8. 根据权利要求7所述的方法，其特征在于，所述信息查询请求还包括地理位置，所述根据所述关键词确定多个商户，包括：
    根据所述关键词和所述地理位置，确定待使用推荐列表；其中，所述待使用推荐列表用于表示所述关键词在所述地理位置对应的商户推荐列表；
    从所述待使用推荐列表中确定所述多个商户。
  9. 根据权利要求1所述的方法，其特征在于，所述视频维度包括商户视频维度、对象视频维度、和路线视频维度中至少一个；
    和/或，
    所述对象维度包括对象介绍维度和对象评论维度中的至少一个。
  10. 一种信息查询方法，其特征在于，所述方法包括：
    获取信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
    根据所述关键词确定多个商户；其中，所述商户提供的对象与所述关键词相匹配；
    从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源；其中，所述视频资源包括视频预览信息和商户特征信息；
    将各所述视频资源发送给所述终端设备，以使所述终端设备展示各所述视频资源。
  11. 根据权利要求10所述的方法，其特征在于，所述将所述多个商户对应的视频资源发送给所述终端设备，包括：
    分别根据各所述商户对应的视频资源，生成各所述商户对应的视频卡片；其中，所述视频卡片由所述视频预览信息和所述商户特征信息按照预设拼接方式拼接得到；
    将多个商户对应的视频卡片发送给所述终端设备。
  12. 根据权利要求11所述的方法，其特征在于，所述多个商户包括目标商户，所述目标商户对应的视频卡片的生成过程包括：
    根据所述目标商户的商户特征信息，生成所述目标商户对应的展示控件，以使所述展示控件用于展示所述目标商户的商户特征信息；
    根据所述目标商户在多个维度下的聚合内容，生成所述展示控件对应的跳转页面，以使所述跳转页面用于展示所述目标商户在多个维度下的聚合内容；其中，所述展示控件对应的跳转页面是指响应于对所述展示控件的触发操作进行展示的页面；
    将所述目标商户的视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片。
  13. 根据权利要求12所述的方法，其特征在于，所述信息查询请求还包括地理位置，所述方法还包括：
    获取所述关键词在所述地理位置对应的商户推荐列表，所述商户推荐列表包括所述多 个商户的推荐顺序，所述推荐顺序基于所述商户的交互数据生成；
    根据所述商户推荐列表，确定所述目标商户的推荐标识；
    将所述目标商户的推荐标识和所述目标商户的视频预览信息按照预设组合方式进行组合，得到所述目标商户的组合后视频预览信息；
    所述将所述目标商户的视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片，包括：
    将所述目标商户的组合后视频预览信息和所述目标商户对应的展示控件按照预设拼接方式拼接，得到所述目标商户对应的视频卡片。
  14. 根据权利要求10所述的方法，其特征在于，所述信息查询请求还包括具体位置，则所述多个商户的确定过程，包括：
    确定与所述具体位置匹配的多个备选商户；
    根据所述终端设备对应的用户授权数据和各所述备选商户的待使用信息，确定各所述备选商户的推荐得分；其中，所述待使用信息用于表示所述备选商户提供的备选对象的推荐参考因素；
    根据各所述备选商户的推荐得分，从所述多个备选商户中筛选出所述多个商户。
  15. 根据权利要求10所述的方法，其特征在于，若所述商户的个数为N，且第n个商户对应的候选视频的个数为M n，则所述第n个商户对应的展示视频的确定过程，包括：
    根据所述第n个商户对应的第m个候选视频的视频属性，确定所述第m个候选视频的推荐评分；其中，m为正整数，m≤M n，M n为正整数，n为正整数，n≤N，N为正整数；
    将所述第n个商户对应的M n个候选视频中具有最高推荐评分的候选视频，确定为所述第n个商户对应的展示视频。
  16. 一种终端设备，其特征在于，包括：
    请求接收单元，用于接收信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
    结果展示单元，用于在搜索结果页展示按照预设方向排列多个视频资源；其中，各所述视频资源包括视频预览信息和视频内容所属商户的商户特征信息，所述商户提供的对象与所述关键词相匹配；
    内容展示单元，用于响应于对任一视频资源包括的商户的商户特征信息的触发操作，展示该商户在多个维度下的聚合内容；其中，所述维度至少包括视频维度和对象维度。
  17. 一种服务器，其特征在于，包括：
    请求获取单元，用于获取信息查询请求，所述信息查询请求至少包括与生活服务类相关的关键词；
    商户确定单元，用于根据所述关键词确定多个商户；其中，所述商户提供的对象与所述关键词相匹配；
    视频筛选单元，用于从各所述商户对应的至少一个候选视频中筛选出各所述商户对应的展示视频，获取各所述展示视频关联的视频资源；其中，所述视频资源包括视频预览信息和商户特征信息；
    视频发送单元，用于将各所述视频资源发送给所述终端设备，以使所述终端设备展示 各所述视频资源。
  18. 一种设备，其特征在于，所述设备包括处理器以及存储器：
    所述存储器用于存储计算机程序；
    所述处理器用于根据所述计算机程序执行权利要求1-9中任一项所述的信息查询方法，或者执行权利要求10-15中任一项所述的信息查询方法。
  19. 一种计算机可读存储介质，其特征在于，所述计算机可读存储介质用于存储计算机程序，所述计算机程序用于执行权利要求1-9中任一项所述的信息查询方法，或者执行权利要求10-15中任一项所述的信息查询方法。
  20. 一种计算机程序产品，其特征在于，所述计算机程序产品在终端设备上运行时，使得所述终端设备执行权利要求1-9中任一项所述的信息查询方法，或者执行权利要求10-15中任一项所述的信息查询方法。
PCT/CN2022/092391 2021-07-23 2022-05-12 一种信息查询方法及其相关设备 WO2023000780A1 (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN202110836839.9 2021-07-23
CN202110836839.9A CN113505313A (zh) 2021-07-23 2021-07-23 一种信息查询方法及其相关设备

Publications (1)

Publication Number Publication Date
WO2023000780A1 true WO2023000780A1 (zh) 2023-01-26

Family

ID=78014412

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2022/092391 WO2023000780A1 (zh) 2021-07-23 2022-05-12 一种信息查询方法及其相关设备

Country Status (2)

Country Link
CN (1) CN113505313A (zh)
WO (1) WO2023000780A1 (zh)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117455631A (zh) * 2023-12-20 2024-01-26 浙江口碑网络技术有限公司 信息展示方法及系统

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113505313A (zh) * 2021-07-23 2021-10-15 北京字节跳动网络技术有限公司 一种信息查询方法及其相关设备
CN113505301A (zh) * 2021-07-23 2021-10-15 北京字节跳动网络技术有限公司 一种信息查询方法及其相关设备
CN114595404B (zh) * 2022-03-10 2024-01-30 抖音视界有限公司 推荐数据的展示方法、装置、计算机设备以及存储介质
CN114510662B (zh) * 2022-04-20 2022-08-26 武汉绿之云科技有限公司 一种多源数据卡片展示方法、系统及存储介质

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013130835A1 (en) * 2012-02-28 2013-09-06 Muzak Llc Offering merchant deals and rewarding consumer loyalty
CN111506800A (zh) * 2020-02-18 2020-08-07 北京三快在线科技有限公司 商户信息展示及管理方法、装置、系统及电子设备
CN111737547A (zh) * 2020-06-17 2020-10-02 北京三快在线科技有限公司 商户信息的获取系统、方法、装置、设备及存储介质
CN113505313A (zh) * 2021-07-23 2021-10-15 北京字节跳动网络技术有限公司 一种信息查询方法及其相关设备

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102184230B (zh) * 2011-05-11 2016-08-17 北京百度网讯科技有限公司 一种搜索结果的展示方法及装置
CN103514282A (zh) * 2013-09-29 2014-01-15 北京奇虎科技有限公司 一种视频搜索结果展示方法及装置
CN107346316A (zh) * 2016-05-06 2017-11-14 北京搜狗科技发展有限公司 一种搜索方法、装置及电子设备
US20200320609A1 (en) * 2019-04-08 2020-10-08 Toshiba Tec Kabushiki Kaisha Method and system for providing personalized recommendations in real-time
CN110399408A (zh) * 2019-07-19 2019-11-01 无线生活（杭州）信息科技有限公司 搜索方法及装置
CN111523922B (zh) * 2020-04-01 2023-08-29 北京三快在线科技有限公司 信息推送方法、系统、计算机装置及云服务器系统
CN111738801A (zh) * 2020-06-29 2020-10-02 拉扎斯网络科技（上海）有限公司 一种交互方法、交互装置、存储介质和电子设备
CN112084268B (zh) * 2020-09-04 2022-05-20 北京字节跳动网络技术有限公司 一种搜索结果展示的方法、装置及计算机存储介质
CN112148977B (zh) * 2020-09-22 2022-12-06 北京字节跳动网络技术有限公司 动态网络资源展示及匹配方法、装置、电子设备和介质
CN112199524A (zh) * 2020-09-29 2021-01-08 北京字节跳动网络技术有限公司 多媒体资源匹配及展示方法、装置、电子设备和介质

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013130835A1 (en) * 2012-02-28 2013-09-06 Muzak Llc Offering merchant deals and rewarding consumer loyalty
CN111506800A (zh) * 2020-02-18 2020-08-07 北京三快在线科技有限公司 商户信息展示及管理方法、装置、系统及电子设备
CN111737547A (zh) * 2020-06-17 2020-10-02 北京三快在线科技有限公司 商户信息的获取系统、方法、装置、设备及存储介质
CN113505313A (zh) * 2021-07-23 2021-10-15 北京字节跳动网络技术有限公司 一种信息查询方法及其相关设备

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117455631A (zh) * 2023-12-20 2024-01-26 浙江口碑网络技术有限公司 信息展示方法及系统

Also Published As

Publication number Publication date
CN113505313A (zh) 2021-10-15

Similar Documents

Publication Publication Date Title
WO2023000780A1 (zh) 一种信息查询方法及其相关设备
AU2011326655B2 (en) Presenting actions and providers associated with entities
TWI573042B (zh) 基於手勢標記來檢視相關內容
US9875002B2 (en) Method and apparatus for content browsing and selection
US20160034970A1 (en) User-generated quick recommendations in a media recommendation system
US20210027331A1 (en) Sales promotion using product comparison
US20080120324A1 (en) Computer-implemented systems and methods for displaying media assets
WO2023000779A1 (zh) 一种信息查询方法及其相关设备
US10565262B2 (en) Methods for refining search results in an application
WO2018097872A1 (en) Animated snippets for search results
CN107967623B (zh) 一种利用餐厅大流量数据展示商用广告的系统
EP3619616A1 (en) Providing a video preview of search results
WO2021148011A1 (zh) 视频处理方法、装置、电子设备和存储介质
CN113496428A (zh) 适地性内容媒合方法与系统
US20080120294A1 (en) Computer-implemented systems and methods for media asset searching and access
US20130054355A1 (en) Advertisement customization
JP6789860B2 (ja) 情報提供装置、情報提供方法、および情報提供プログラム
JP2019152918A (ja) 情報処理装置、情報処理方法及び情報処理プログラム
US20230336513A1 (en) Method for providing location-based content-linking icon, system for the same, and computer-readable recording medium
JP7368428B2 (ja) 情報処理装置、情報処理方法、および情報処理プログラム
TWI779375B (zh) 條件式數位內容顯示方法、系統與電腦可讀取媒體
US8799112B1 (en) Interactive map for browsing items
US20210334886A1 (en) User-defined personalization of dynamically ranked content
JP6433544B1 (ja) 情報処理装置、情報処理方法、及び情報処理プログラム
CN116501755A (zh) 多词搜索实现方法、装置、介质及设备

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 22844947

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE