WO2022201435A1 - 情報処理装置、推定方法およびプログラム - Google Patents
情報処理装置、推定方法およびプログラム Download PDFInfo
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- G16H—HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
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- the present invention relates to an information processing device, an estimation method, and a program.
- a technology is known for estimating changes in human interests over time and estimating optimal actions based on the degree of similarity between the direction of human interests and action options.
- Current human interests change from moment to moment under the influence of past action history.
- options for future actions that are in line with interests humans can choose those options and increase their sense of well-being.
- Action options include products to be purchased next, movies to watch, exercise to be performed as health behavior, and the like.
- Non-Patent Document 1 changes in user interest over time are explained by the following three types of effects. The first is the user's inherent constant interest (inherent), the second is the effect of being attracted to the option by being influenced by past behavior (attraction), and the third is interest due to boredom due to past behavior. This is the fading effect (aversion).
- action options are not tagged but treated as continuously changing, and considering the time change of the user's interest, it is defined as human happiness. Similarity between directions and action options” is estimated.
- Non-Patent Document 2 suggests that when human interest continues similar behavior, it is initially attracted to that behavior and gradually loses interest. It is carried out. At that time, action options deal with tagged items.
- Non-Patent Document 1 when creating a model of time-varying interest of a user, the action options are free without tags, and the magnitude relationship between attraction and aversion is constant for each user. I assume there is. However, this contradicts the technology disclosed in Non-Patent Document 2.
- the technology disclosed in Non-Patent Document 2 treats the magnitude relationship between attraction and aversion as changing with time.
- the technique disclosed in Non-Patent Document 2 treats action options as tagged ones, and thus has the problem that it cannot handle continuously changing action options.
- the disclosed technology aims to present action options in line with changes in the user's interest over time.
- the disclosed technology is based on data including past user behavior and an evaluation value of the behavior, and as a parameter indicating a time change of the user's interest, a constant interest specific to the user is shown.
- a constant interest specific to the user is shown.
- the effect indicated by the second parameter is the action option selection in the past user action
- the effect shown by the third parameter is greater when the frequency is low, and the effect is smaller than the effect shown by the third parameter when the selection frequency of action options is high.
- FIG. 2 is a functional configuration diagram of an information processing device
- FIG. 6 is a flowchart showing an example of the flow of estimation processing
- It is a figure which shows the hardware structural example of an information processing apparatus.
- the information processing apparatus uses user behavior data to estimate parameters related to the magnitude relationship between attraction and aversion, which are components of the user's interest. Then, based on the estimated parameters, the information processing device estimates a value indicating happiness, which is the degree of similarity between the user's direction of interest and action options, and selects an action option that maximizes happiness. outputs data indicating the selected action option.
- FIG. 1 is a functional configuration diagram of an information processing apparatus according to this embodiment.
- the information processing device 10 includes a parameter estimation unit 11 , a happiness calculation unit 12 , and an optimal action selection unit 13 .
- the parameter estimation unit 11 estimates parameters based on the action data 901 and the time change function data 902 .
- the action data 901 is data that includes past user actions and action evaluation values. Specifically, the action data 901 includes an evaluation value for each user's action and data on the time when the action was evaluated. (denoted as r) and the evaluated time (denoted as t). Actions are, for example, watching movies.
- the time-varying function data 902 is data that defines a function representing a model that indicates the time-varying change in the user's interest.
- the parameters to be estimated are the parameters included in the function representing the model.
- (1) and (2) are an example of a function representing a model in which, as the time change u i (t) of user i's interest, attraction first becomes dominant and then aversion becomes dominant. Illustrate. Both models use v(t), which is a function indicating the type of action.
- (1) includes five types of parameters: ⁇ i , ⁇ i , ⁇ i representing the ratios of inherent, attraction, and aversion, and forgetting rates ⁇ ⁇ i , ⁇ ⁇ i of actions related to attraction and aversion.
- ⁇ i is an example of a first parameter that indicates a user's inherent constant interest.
- ⁇ i is an example of a second parameter that indicates the effect of being influenced by past behavior and attracted to the option.
- ⁇ i is an example of a third parameter that indicates the effect of waning interest due to boredom due to past behavior.
- the effect indicated by the second parameter is greater than the effect indicated by the third parameter when the frequency of selection of action options in the past user behavior is low, and when the frequency of selection of action options is high Less than the effect shown by the third parameter.
- (2) is the same as (1), ⁇ i , ⁇ i , ⁇ i , the point N i * at which the magnitude relationship between attraction and aversion changes, and ⁇ i which is the forgetting rate of action. include.
- the parameter estimation unit 11 estimates each parameter including a second parameter representing weight and a third parameter representing weight different from the second parameter.
- the advantage of the function shown in (1) is that it can express multiple patterns of interest depending on the magnitude of the parameters.
- the parameter estimating unit 11 A parameter is estimated that reveals the frequency of selection when the effect indicated by the third parameter becomes greater than the effect indicated by the second parameter.
- the advantage of the function shown in (2) is that, in addition to the advantage of (1), by calculating and evaluating the similarity between the past action history and the most recent action history, it is possible to determine that the aversion of individual users is superior. It is possible to clarify the number of times of similar behavior until it becomes.
- the parameter estimation unit 11 estimates five types of parameters (1) or (2) based on the action data 901 and the time change function data 902 . Specifically, the parameter estimation unit 11 uses the inner product of the user's direction of interest u i (t) and the type of action v(t) as the degree of similarity between the direction of interest of the user and the type of action. , estimate u i , v j such that the error of evaluation for this similarity and action is minimized.
- the parameter estimation unit 11 performs matrix decomposition using stochastic gradient descent. That is, the parameter estimator 11 estimates parameters u i , v j , ⁇ , and ⁇ that minimize the following equations using cross-validation.
- n is the number of users and m is the number of action options.
- T represents the prediction target period, and is the elapsed time from January 1, 1970 as a time stamp.
- u i,model (t) is the time-varying function of either (1) or (2) described above. u i (t) depends on the parameters ⁇ i , ⁇ i , ⁇ i , ⁇ ⁇ i , ⁇ ⁇ i in case (1) and on the parameters ⁇ i , ⁇ i , ⁇ i , N i* , ⁇ i .
- the parameter estimation unit 11 estimates the parameters that minimize the error defined below by cross-validation and gradient descent.
- Tables 1 and 2 show output examples from the parameter estimation unit 11.
- the happiness calculation unit 12 calculates a value indicating the user's happiness based on the estimated parameter and the prediction target time data 903 .
- the user's sense of well-being is indicated by the degree of similarity between the user's direction of interest and the type of behavior that includes multiple elements.
- the prediction target time data 903 is data indicating the time when the action of each user included in the action data 901 was evaluated. Since the values indicating each action included in the action data 901 are sorted in chronological order, the prediction target time data 903 represents the elapsed time in seconds after the initial time is set to 0 second.
- the happiness calculation unit 12 calculates a predicted value of the user's happiness based on the estimated parameter and the prediction target time data 903 for each user.
- the happiness calculation unit 12 calculates the inner product of u i (t) and v j by round-robin candidates for the action option v j and the user's interest direction u i (t) as a value indicating the happiness. .
- the optimal action selection unit 13 selects an action that maximizes the calculated value indicating the user's happiness as an optimal action option, and outputs data indicating the selected action option (optimal action data 904). do.
- Table 3 is an example of optimal behavior data 904 .
- Table 3 shows an example of outputting the actions with the top three happiness values as options. However, the scope of the present invention is not limited to this. You may output the data which show the action to.
- FIG. 2 is a flowchart showing an example of the flow of estimation processing.
- the information processing apparatus 10 starts estimation processing in response to a user's operation or the like.
- the parameter estimator 11 estimates parameters based on the action data 901 and the time change function data 902 (step S101).
- the happiness calculator 12 calculates a value indicating happiness based on the estimated parameters and the prediction target time data 903 (step S102).
- the optimum action selection unit 13 selects the optimum action based on the calculated value indicating the happiness (step S103). Then, the optimum action selection unit 13 outputs data indicating the optimum action (optimal action data 904) (step S104).
- the information processing apparatus 10 can be realized, for example, by causing a computer to execute a program describing the processing details described in the present embodiment.
- this "computer” may be a physical machine or a virtual machine on the cloud.
- the "hardware” described here is virtual hardware.
- the above program can be recorded on a computer-readable recording medium (portable memory, etc.), saved, or distributed. It is also possible to provide the above program through a network such as the Internet or e-mail.
- FIG. 3 is a diagram showing a hardware configuration example of the computer.
- the computer of FIG. 3 has a drive device 1000, an auxiliary storage device 1002, a memory device 1003, a CPU 1004, an interface device 1005, a display device 1006, an input device 1007, an output device 1008, etc., which are connected to each other via a bus B.
- a program that implements the processing in the computer is provided by a recording medium 1001 such as a CD-ROM or memory card, for example.
- a recording medium 1001 such as a CD-ROM or memory card
- the program is installed from the recording medium 1001 to the auxiliary storage device 1002 via the drive device 1000 .
- the program does not necessarily need to be installed from the recording medium 1001, and may be downloaded from another computer via the network.
- the auxiliary storage device 1002 stores installed programs, as well as necessary files and data.
- the memory device 1003 reads and stores the program from the auxiliary storage device 1002 when a program activation instruction is received.
- the CPU 1004 implements functions related to the device according to programs stored in the memory device 1003 .
- the interface device 1005 is used as an interface for connecting to the network.
- a display device 1006 displays a GUI (Graphical User Interface) or the like by a program.
- An input device 1007 is composed of a keyboard, a mouse, buttons, a touch panel, or the like, and is used to input various operational instructions.
- the output device 1008 outputs the calculation result.
- a model that incorporates temporal changes in attraction and aversion for each user is used as a model for predicting the user's sense of happiness. This allows it to accurately predict a user's interests, explore behavioral options that match the user's interests, and present the choices that bring the most happiness. That is, u(t) according to the present embodiment is different from Non-Patent Document 1 in that the attraction and aversion change with time, and the superiority and inferiority gradually change.
- the parameter estimating unit 11 uses the matrix Estimate using decomposition.
- v(t) is a vector, and since it is expressed by a mixture of interests in a plurality of elements such as love and horror, complex tastes can be expressed.
- This specification describes at least an information processing apparatus, an estimation method, and a program described in each of the following items.
- (Section 1) a first parameter indicating a constant interest specific to the user as a parameter indicating a temporal change in interest of the user based on data including past user behavior and an evaluation value of the behavior; a parameter estimating unit for estimating a second parameter indicating the effect of being influenced by past actions and attracted to the option, and a third parameter indicating the effect of losing interest due to boredom due to past actions; a happiness calculator that calculates a value indicating the user's happiness based on the estimated parameter; an optimum action selection unit that selects the optimum action of the user based on the calculated value indicating the happiness and outputs data indicating the selected optimum action,
- the effect indicated by the second parameter is greater than the effect indicated by the third parameter when the frequency of selection of action options in the past user behavior is low, and the frequency of selection of action options is high.
- the parameter estimating unit is a model that indicates changes in the user's interest over time, and expresses the weights as parameters of the model for calculating a weighted average of past action history using weights that decay with time. estimating the second parameter and the third parameter representing the weight, different from the second parameter; The information processing device according to item 1.
- the parameter estimating unit calculates a parameter of a model that indicates the time change of the user's interest based on the result of calculating the similarity between the past action history and the most recent action history. The information processing device according to item 1.
- the parameter estimating unit calculates the parameter that minimizes the error between the similarity between the user's directionality of interest and the type of action including a plurality of elements and the evaluation of the action using matrix decomposition.
- the information processing apparatus according to any one of items 1 to 3.
- (Section 5) A computer implemented method comprising: a first parameter indicating a constant interest specific to the user as a parameter indicating a temporal change in interest of the user based on data including past user behavior and an evaluation value of the behavior; a step of estimating a second parameter indicating the effect of being influenced by past behavior and attracted to the option, and a third parameter indicating the effect of losing interest due to boredom due to past behavior; calculating a value indicative of the user's happiness based on the estimated parameters; selecting the optimum behavior of the user based on the calculated value indicating the happiness, and outputting data indicating the selected optimum behavior;
- the effect indicated by the second parameter is greater than the effect indicated by the third parameter when the frequency of selection of action options in the past user behavior is low, and the frequency of selection of action options is high. if less than the effect indicated by the third parameter, estimation method.
- (Section 6) A program for causing a computer to function as each unit in the information processing apparatus according to any one of items 1 to 4.
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Abstract
Description
図1は、本実施の形態に係る情報処理装置の機能構成図である。情報処理装置10は、パラメータ推定部11と、幸福感算出部12と、最適行動選択部13と、を備える。
図2は、推定処理の流れの一例を示すフローチャートである。情報処理装置10は、ユーザーの操作等に応じて、推定処理を開始する。パラメータ推定部11は、行動データ901および時間変化関数データ902に基づいて、パラメータを推定する(ステップS101)。
情報処理装置10は、例えば、コンピュータに、本実施の形態で説明する処理内容を記述したプログラムを実行させることにより実現可能である。なお、この「コンピュータ」は、物理マシンであってもよいし、クラウド上の仮想マシンであってもよい。仮想マシンを使用する場合、ここで説明する「ハードウェア」は仮想的なハードウェアである。
本明細書には、少なくとも下記の各項に記載した情報処理装置、推定方法およびプログラムが記載されている。
(第1項)
過去のユーザーの行動と、前記行動の評価値と、を含むデータに基づいて、前記ユーザーの興味の時間変化を示すパラメータとして、前記ユーザーに固有の定常的な興味を示す第一のパラメータと、過去の行動に感化されてその選択肢に惹きつけられる効果を示す第二のパラメータと、過去の行動による飽きによって興味が薄れていく効果を示す第三のパラメータと、を推定するパラメータ推定部と、
推定された前記パラメータに基づいて、前記ユーザーの幸福感を示す値を算出する幸福感算出部と、
算出された前記幸福感を示す値に基づいて、前記ユーザーの最適な行動を選択し、選択された最適な前記行動を示すデータを出力する最適行動選択部と、を備え、
前記第二のパラメータに示される効果は、前記過去のユーザーの行動において、行動の選択肢の選定頻度が少ない場合には前記第三のパラメータに示される効果より大きく、行動の選択肢の選定頻度が多い場合には前記第三のパラメータに示される効果より小さい、
情報処理装置。
(第2項)
前記パラメータ推定部は、ユーザーの興味の時間変化を示すモデルであって、時間減衰する重みを用いて過去の行動履歴に対して重み付き平均を算出するためのモデルのパラメータとして、前記重みを表す前記第二のパラメータと、前記第二のパラメータと異なる、前記重みを表す前記第三のパラメータと、を推定する、
第1項に記載の情報処理装置。
(第3項)
前記パラメータ推定部は、過去の行動履歴と直近の行動履歴の類似度を計算した結果に基づいて、ユーザーの興味の時間変化を示すモデルのパラメータを算出することを特徴とする、
第1項に記載の情報処理装置。
(第4項)
前記パラメータ推定部は、ユーザーの興味の方向性と、複数の要素を含む行動の種類と、の類似度と、前記行動に対する評価と、の誤差を最小化する前記パラメータを、行列分解を用いて推定する、
第1項から第3項のいずれか1項に記載の情報処理装置。
(第5項)
コンピュータが実行する方法であって、
過去のユーザーの行動と、前記行動の評価値と、を含むデータに基づいて、前記ユーザーの興味の時間変化を示すパラメータとして、前記ユーザーに固有の定常的な興味を示す第一のパラメータと、過去の行動に感化されてその選択肢に惹きつけられる効果を示す第二のパラメータと、過去の行動による飽きによって興味が薄れていく効果を示す第三のパラメータと、を推定するステップと、
推定された前記パラメータに基づいて、前記ユーザーの幸福感を示す値を算出するステップと、
算出された前記幸福感を示す値に基づいて、前記ユーザーの最適な行動を選択し、選択された最適な前記行動を示すデータを出力するステップと、を備え、
前記第二のパラメータに示される効果は、前記過去のユーザーの行動において、行動の選択肢の選定頻度が少ない場合には前記第三のパラメータに示される効果より大きく、行動の選択肢の選定頻度が多い場合には前記第三のパラメータに示される効果より小さい、
推定方法。
(第6項)
コンピュータを第1項から第4項のいずれか1項に記載の情報処理装置における各部として機能させるためのプログラム。
11 パラメータ推定部
12 幸福感算出部
13 最適行動選択部
901 行動データ
902 時間変化関数データ
903 予測対象時刻データ
904 最適行動データ
Claims (6)
- 過去のユーザーの行動と、前記行動の評価値と、を含むデータに基づいて、前記ユーザーの興味の時間変化を示すパラメータとして、前記ユーザーに固有の定常的な興味を示す第一のパラメータと、過去の行動に感化されてその選択肢に惹きつけられる効果を示す第二のパラメータと、過去の行動による飽きによって興味が薄れていく効果を示す第三のパラメータと、を推定するパラメータ推定部と、
推定された前記パラメータに基づいて、前記ユーザーの幸福感を示す値を算出する幸福感算出部と、
算出された前記幸福感を示す値に基づいて、前記ユーザーの最適な行動を選択し、選択された最適な前記行動を示すデータを出力する最適行動選択部と、を備え、
前記第二のパラメータに示される効果は、前記過去のユーザーの行動において、行動の選択肢の選定頻度が少ない場合には前記第三のパラメータに示される効果より大きく、行動の選択肢の選定頻度が多い場合には前記第三のパラメータに示される効果より小さい、
情報処理装置。 - 前記パラメータ推定部は、ユーザーの興味の時間変化を示すモデルであって、時間減衰する重みを用いて過去の行動履歴に対して重み付き平均を算出するためのモデルのパラメータとして、前記重みを表す前記第二のパラメータと、前記第二のパラメータと異なる、前記重みを表す前記第三のパラメータと、を推定する、
請求項1に記載の情報処理装置。 - 前記パラメータ推定部は、過去の行動履歴と直近の行動履歴の類似度を計算した結果に基づいて、ユーザーの興味の時間変化を示すモデルのパラメータを算出することを特徴とする、
請求項1に記載の情報処理装置。 - 前記パラメータ推定部は、ユーザーの興味の方向性と、複数の要素を含む行動の種類と、の類似度と、前記行動に対する評価と、の誤差を最小化する前記パラメータを、行列分解を用いて推定する、
請求項1から3のいずれか1項に記載の情報処理装置。 - コンピュータが実行する方法であって、
過去のユーザーの行動と、前記行動の評価値と、を含むデータに基づいて、前記ユーザーの興味の時間変化を示すパラメータとして、前記ユーザーに固有の定常的な興味を示す第一のパラメータと、過去の行動に感化されてその選択肢に惹きつけられる効果を示す第二のパラメータと、過去の行動による飽きによって興味が薄れていく効果を示す第三のパラメータと、を推定するステップと、
推定された前記パラメータに基づいて、前記ユーザーの幸福感を示す値を算出するステップと、
算出された前記幸福感を示す値に基づいて、前記ユーザーの最適な行動を選択し、選択された最適な前記行動を示すデータを出力するステップと、を備え、
前記第二のパラメータに示される効果は、前記過去のユーザーの行動において、行動の選択肢の選定頻度が少ない場合には前記第三のパラメータに示される効果より大きく、行動の選択肢の選定頻度が多い場合には前記第三のパラメータに示される効果より小さい、
推定方法。 - コンピュータを請求項1から4のいずれか1項に記載の情報処理装置における各部として機能させるためのプログラム。
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| PCT/JP2021/012577 WO2022201435A1 (ja) | 2021-03-25 | 2021-03-25 | 情報処理装置、推定方法およびプログラム |
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| PCT/JP2021/012577 Ceased WO2022201435A1 (ja) | 2021-03-25 | 2021-03-25 | 情報処理装置、推定方法およびプログラム |
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| US (1) | US20240153643A1 (ja) |
| JP (1) | JP7559927B2 (ja) |
| WO (1) | WO2022201435A1 (ja) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2016091328A (ja) * | 2014-11-05 | 2016-05-23 | 日本電信電話株式会社 | 個体行動モデル推定装置、購買行動モデル推定装置、外部刺激タイミング最適化装置、個体行動モデル推定方法、及びプログラム |
| US20180129749A1 (en) * | 2015-09-08 | 2018-05-10 | Tencent Technology (Shenzhen) Company Limited | Method, apparatus, and system for recommending real-time information |
| WO2018198323A1 (ja) * | 2017-04-28 | 2018-11-01 | 富士通株式会社 | 行動選択学習装置、行動選択学習プログラム、行動選択学習方法及び行動選択学習システム |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US20210304867A1 (en) * | 2020-03-27 | 2021-09-30 | MindSciences, INC. | Application with behavior change user interface responses |
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2021
- 2021-03-25 WO PCT/JP2021/012577 patent/WO2022201435A1/ja not_active Ceased
- 2021-03-25 US US18/548,756 patent/US20240153643A1/en not_active Abandoned
- 2021-03-25 JP JP2023508318A patent/JP7559927B2/ja active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2016091328A (ja) * | 2014-11-05 | 2016-05-23 | 日本電信電話株式会社 | 個体行動モデル推定装置、購買行動モデル推定装置、外部刺激タイミング最適化装置、個体行動モデル推定方法、及びプログラム |
| US20180129749A1 (en) * | 2015-09-08 | 2018-05-10 | Tencent Technology (Shenzhen) Company Limited | Method, apparatus, and system for recommending real-time information |
| WO2018198323A1 (ja) * | 2017-04-28 | 2018-11-01 | 富士通株式会社 | 行動選択学習装置、行動選択学習プログラム、行動選択学習方法及び行動選択学習システム |
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| US20240153643A1 (en) | 2024-05-09 |
| JP7559927B2 (ja) | 2024-10-02 |
| JPWO2022201435A1 (ja) | 2022-09-29 |
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