WO2022161183A1 - 资源互动方法、装置、计算机设备、可读存储介质 - Google Patents

资源互动方法、装置、计算机设备、可读存储介质 Download PDF

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Publication number
WO2022161183A1
WO2022161183A1 PCT/CN2022/071818 CN2022071818W WO2022161183A1 WO 2022161183 A1 WO2022161183 A1 WO 2022161183A1 CN 2022071818 W CN2022071818 W CN 2022071818W WO 2022161183 A1 WO2022161183 A1 WO 2022161183A1
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Prior art keywords
resource
interactive
display
video
page
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PCT/CN2022/071818
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English (en)
French (fr)
Inventor
李昭莹
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北京字跳网络技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 北京字跳网络技术有限公司 filed Critical 北京字跳网络技术有限公司
Priority to EP22745060.8A priority Critical patent/EP4270967A1/en
Priority to JP2023544643A priority patent/JP2024503750A/ja
Publication of WO2022161183A1 publication Critical patent/WO2022161183A1/zh
Priority to US18/356,876 priority patent/US20230362438A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47205—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data

Definitions

  • Embodiments of the present disclosure relate to a resource interaction method and apparatus, a computer device, and a readable storage medium.
  • Some embodiments of the present disclosure provide a resource interaction method and apparatus, a computer device, and a readable storage medium.
  • a resource interaction method including: acquiring display data corresponding to user attribute information, wherein the display data includes resource interaction videos and associated interaction videos; The resource receiving component and the resource interactive video are displayed inside, wherein the content of the resource interactive video is associated with the resource receiving component; the triggering operation result of the resource receiving component is detected; and the associated interactive video corresponding to the triggering operation result is displayed in the interactive page.
  • a resource interaction device comprising: a transmission unit configured to: acquire display data corresponding to user attribute information, wherein the display data includes resource interaction videos and associated interaction videos; a display unit, is configured to display the resource receiving component and the resource interactive video in the interactive page in response to the resource receiving trigger event, wherein the content of the resource interactive video is associated with the resource receiving component; the detection unit: configured to detect the triggering operation result of the resource receiving component ; The display unit is further configured to: display the associated interactive video corresponding to the trigger operation result in the interactive page.
  • a computer device including a memory, a processor, and a computer program stored on the memory, wherein the processor executes the computer program to implement the steps of the resource interaction method as described above.
  • a computer-readable storage medium on which a computer program is stored, wherein when the computer program is executed by a processor, the steps of the above-mentioned resource interaction method are implemented.
  • FIG. 1 shows a schematic diagram of an application scenario of an interaction system according to at least one embodiment of the present disclosure
  • FIG. 2 shows a schematic flowchart of a resource interaction method provided according to some embodiments of the present disclosure
  • FIG. 3 shows a schematic diagram of displaying a guided interactive video according to an embodiment of the present disclosure
  • FIG. 4 shows a schematic diagram of displaying a resource interactive video and a resource receiving component according to an embodiment of the present disclosure
  • FIG. 5 shows a schematic diagram of displaying predetermined video and activity controls according to an embodiment of the present disclosure
  • FIG. 6A shows a schematic diagram of displaying a first interactive video according to an embodiment of the present disclosure
  • 6B shows a schematic diagram of displaying a resource acquisition object according to an embodiment of the present disclosure
  • 6C shows a schematic diagram of displaying resource information according to an embodiment of the present disclosure
  • FIG. 7A shows a schematic diagram of displaying a second interactive video according to an embodiment of the present disclosure
  • FIG. 7B shows a schematic diagram of displaying an unacquired resource message according to an embodiment of the present disclosure
  • FIG. 8 shows a schematic block diagram of the resource interaction apparatus provided by the present disclosure
  • FIG. 9 shows a schematic block diagram of a computer device provided by the present disclosure.
  • FIG. 10 shows a schematic diagram of the architecture of an exemplary computing device according to an embodiment of the present disclosure
  • FIG. 11 shows a schematic block diagram of a computer-readable storage medium provided by the present disclosure.
  • first,” “second,” and similar terms do not denote any order, quantity, or importance, but are merely used to distinguish the various components.
  • words like “comprising” or “comprising” mean that the elements or things appearing before the word encompass the elements or things recited after the word and their equivalents, but do not exclude other elements or things.
  • Words like “connected” or “connected” are not limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect.
  • FIG. 1 shows a schematic diagram of an application scenario of an interaction system according to at least one embodiment of the present disclosure, including a terminal device 101 , a network 102 , and a server 103 .
  • the terminal device 101 may be the illustrated mobile terminal or a fixed terminal, which performs data transmission with the server 103 through the network 102 .
  • Various application programs may be installed on the terminal device 101 , such as web browser applications, search applications, video playback applications, news information applications, and the like.
  • the terminal device 101 includes an input/output device, so that it can also receive user operations, for example, a user's touch, gesture operation, etc., through a touch screen or a touchpad, or a user's voice operation through a microphone. Then, the terminal device 101 may generate a request message based on the received operation.
  • the terminal device 101 can send the above request message to the server 103, and receive the data returned by the server 103 in response to the request message.
  • the terminal device 101 may perform display according to the data returned by the server 103 , for example, display the received display data, such as video or image, on the display screen of the terminal device 101 .
  • the received data may also include other information, such as the display time point, display duration and other information of the video.
  • the server 103 may also directly send the data to the terminal device 101 without receiving the request message, so as to perform a corresponding processing process on the terminal device 101 .
  • the terminal device 101 may be in the form of hardware or in the form of software.
  • the terminal device 101 can be various electronic devices that have a display screen and support program running, including but not limited to smart phones, smart TVs, tablet computers, e-book readers, MP4 (Moving Picture Experts Group Audio Layer) IV) Players, Laptops and Desktops, etc.
  • the terminal device 101 can be installed in the electronic devices listed above, and it can be implemented as multiple software or software modules (for example, software or software modules for providing distributed services), or it can be implemented as a single Software or software modules, which are not specifically limited here.
  • the network 102 may be a wired network or a wireless network, which is not limited herein.
  • the server 103 may be a server that provides various services, such as receiving the data stream sent by the terminal device 101 and performing buffering. In addition, the server 103 may also receive the request message sent by the terminal device 101 , analyze the request message, and send the analysis result (eg, a data stream corresponding to the request information) to the terminal device 101 .
  • Different servers may be arranged according to different application types, for example, the server 103 may be an instant messaging server, a payment application server, an information display application server, a resource management server, and the like.
  • terminal devices 101 , networks 102 and servers 103 shown in FIG. 1 are only illustrative. According to the actual application scenario, there can be any number of terminal devices, networks and servers.
  • the application platform side (for example, it can be implemented as the server 103 in FIG. 1 ) usually sends resources via the network in the form of small programs, links, etc. to registered users or
  • the terminal device of the unregistered user (for example, it can be implemented as the terminal device 101 in FIG. 1 )
  • the acquired resource can be, for example, in the form of a red envelope reward or virtual currency.
  • the application platform side can make users participate in promotional activities by means of red envelope rewards, so as to achieve publicity purposes such as increasing the number of users and improving product popularity.
  • the user can click the control of the red envelope display form one or more times at a fixed time point to obtain resources.
  • the current form of resource acquisition focuses too much on the resource itself. For example, the user only pays attention to the amount of resource rewards that can be obtained, but cannot generate interaction with the user.
  • the existing resource acquisition form is simple: the user clicks the resource link, and then gets the resource, which makes the user's focus only on the amount of available resources, and the user's participation rate is only affected by the resource amount. Resource quota, it is difficult to attract users to participate. Therefore, at present, this kind of activity method based only on resources lacks the attractiveness of interaction for users.
  • the process of acquiring resources is only associated with single or multiple clicks on the control, which makes it difficult for users to feel a sense of participation and cannot sustainably Attract more users to participate. In addition, such an unattractive way of obtaining resources will also lead to the failure to achieve the promotion purpose of the platform side.
  • the present disclosure provides a resource interaction method, which increases a user's interaction process in the process of acquiring resources, and can display an interactive video correspondingly according to a user's trigger operation.
  • the resource may represent a virtual resource, and the virtual resource may include various types such as virtual currency, virtual gold, virtual stock, virtual fund, virtual bond, virtual gift, virtual pet, and virtual equipment.
  • the methods in this disclosure can also be applied to other types of resources.
  • the interactive video displayed during the resource acquisition process is associated with the user's trigger operation. For example, different video data is displayed for different operation results, realizing the combination of resource acquisition and display interaction, thereby enhancing the user's sense of participation and entertainment. sex, attractiveness.
  • FIG. 2 shows a schematic flowchart of a resource interaction method according to an embodiment of the present disclosure.
  • the resource interaction method provided according to the present disclosure will be described below with reference to FIG. 2 .
  • the interaction method according to the present disclosure may include steps S101-S104.
  • the interaction method may be performed by a terminal device 101 such as shown in FIG. 1 .
  • step S101 display data corresponding to the user attribute information is acquired, wherein the display data includes resource interactive videos and associated interactive videos.
  • the displayed interactive video is associated with the attribute information of the user, so that the specificity of the interactive content can be realized, and users with different attribute information can receive the interactive video with different content. This enhances the user differences of resource interaction and improves the fun of interaction.
  • step S102 in response to the resource acquisition trigger event, the resource acquisition component and the resource interaction video are displayed on the interactive page, wherein the content of the resource interaction video is associated with the resource acquisition component, and the specific content of the resource interaction video will be described below.
  • the interactive page can be displayed on the display screen of the terminal device in the form of a pop-up window, picture-in-picture, etc.
  • the interactive page may be displayed in a full-screen manner, that is, completely covering the display screen, or the interactive page may only cover a part of the display screen, which is not limited herein.
  • the resource receiving trigger event is an event used to trigger the terminal device to display the resource receiving component and the resource interactive video.
  • the trigger can be understood as the starting point that prompts the terminal device to perform a certain process or operation. It can be understood that this event can also be synchronously triggered to cancel the display of the guiding interactive video.
  • the resource interaction method may further include: before displaying the resource receiving component in the interactive page, displaying a guiding interactive video of the resource receiving component.
  • FIG. 3 shows a schematic diagram of displaying a guided interactive video according to an embodiment of the present disclosure.
  • FIG. 3 schematically shows the display interface of the mobile terminal device, which includes the interactive page 111 displayed in step S101 , and displays a guiding interactive video in the interactive page 111 .
  • the guided interactive video may be a New Year's greeting, and through the guided interactive video, the user can learn about the upcoming resource collection activity.
  • the guiding interactive video itself can be used as a guiding video, informing the user of the next activity content or activity process, thereby prompting the user to have an interactive experience and an interactive experience of participating in the activity together with the characters in the video.
  • the resource claim trigger event may be a first time period set for the guided interactive video.
  • the resource acquisition trigger event may be a display time of 10 seconds, that is, the first time period is 10 seconds.
  • the triggering event for resource acquisition for guiding the interactive video may also be in other manners, for example, any touch operation on the interactive page is detected, and the detection may be performed by, for example, a touch screen or a touchpad accomplish.
  • the terminal device may firstly display the guiding interactive video on the interactive page, and then display the resource interactive video and the resource receiving component after detecting the touch operation on the interactive page. This article does not limit the specific implementation form of the resource acquisition trigger event.
  • the displayed resource receiving component is a specific form that can receive the user's operation information, so as to realize information interaction with the user.
  • the resource receiving component can be implemented in the form of a control, the user can click (select) the displayed control in a touch manner, and the terminal device receives the user operation based on the control as user input information for implementing subsequent processing.
  • the resource receiving component can be an interactive button displayed on the interactive page, and the user can click the button in a touch manner as input information.
  • the displayed resource receiving component may be one button or multiple buttons. Take the resource receiving component as a red envelope button that can receive click operations as a specific example.
  • a red envelope button can be displayed at a fixed position on the interactive page, and the button can receive one or more clicks from the user.
  • multiple red envelope buttons can be displayed at random positions on the interactive page, that is, multiple resource receiving components are displayed in the form of red envelope rain, which is not limited here.
  • the resource acquisition component can also be implemented as a link to connect to the resource acquisition result.
  • the resource obtaining component may also be implemented by languages such as HTML and Js, which are not limited herein.
  • the user referred to herein refers to an operator who can operate the terminal device.
  • the user can log in account information in an application program of the terminal device, which is specific to the terminal device.
  • the terminal device may send account information to, for example, a server (for example, corresponding to an application platform or a provider).
  • the account information may be, for example, in the form of name, account number, password, account identifier, etc., which is not limited here.
  • a video playback application may be installed on the terminal device, and the account information input by the user in the video playback application may be received, so as to realize the account login process.
  • the terminal device may also send the received account information to the server, and receive data sent by the server for the logged-in account, for example, the data may include video data for playing on the terminal device and for implementing a video playback function related instructions.
  • FIG. 4 shows a schematic diagram of displaying a resource interactive video and a resource claiming component according to an embodiment of the present disclosure.
  • the interactive page 111 is schematically shown in FIG. 4 , and the resource interactive video and a plurality of square red envelope controls are displayed in the interactive page 111 as the above-mentioned resource receiving components.
  • the resource interactive video may be a video that expresses a red envelope control that guides the user to click on the displayed red envelope. Through the resource interactive video, the user can learn that a red envelope reward can be obtained by clicking on the red envelope control.
  • the content of the resource interactive video is associated with the resource claiming component, in other words, the semantics expressed in the resource interactive video is associated with the resource claiming component, so as to further promote the
  • the user has an interactive experience, and generates an interactive experience of participating in activities with the characters in the video.
  • the resource-based interactive process is carried out step by step.
  • a triggering operation result of the resource claiming component is detected, and in step S104 , an associated interactive video corresponding to the triggering operation result is displayed in the interactive page.
  • the detection can be carried out, for example, by means of a touch screen or a touch pad.
  • the triggering operation result of the resource claiming component may include two situations: the first operation result of the triggering operation for the resource claiming component is detected on the interactive page, or the resource claiming component is not detected within the second time period
  • the second operation result of the triggering operation, the second time period may be preset, for example, 5 seconds.
  • the first operation result indicates that the user's triggering operation for the resource claiming component is detected
  • the second operation result indicates that the user's triggering operation for the resource claiming component is not detected within a preset time period.
  • the terminal device can correspondingly display different interactive videos, that is, after displaying the resource receiving component, the interactive video displayed by the terminal device corresponds to the user's operation on the control. results are associated.
  • the user's input information directly affects the video content displayed in the subsequent steps, thereby enriching the user's interactive experience in the process of acquiring resources through the resource acquiring component.
  • the associated interactive video corresponding to the first operation result may be the video content expressing "Congratulations on getting the red envelope reward!”; in the case where the second operation result is detected, and The associated interactive video corresponding to the second operation result may be a video content indicating "what are you waiting for, hurry up and click the red envelope button to get a reward”.
  • the interaction process for different trigger operation results will be described in detail below.
  • the interaction method described above in conjunction with FIG. 2 adds the user's interaction process in the process of acquiring resources, and can display interactive videos accordingly according to the user's trigger operation, that is, the video content displayed in the process of acquiring resources and the user's
  • the triggering operation is associated to realize the combination of resource acquisition and user interaction, thereby improving the user's interest in participating in the resource acquisition activity and increasing the fun of the activity.
  • the interaction method may further include: detecting a resource processing trigger event in the display page.
  • the resource processing trigger event is an event used to trigger the entry of the resource interaction activity, for example, as an implementation manner of triggering the terminal device to perform step S101.
  • the interaction method according to the present disclosure may further include: sending a resource acquisition request and receiving interaction data.
  • the terminal device may send a resource acquisition request to the server to indicate that the currently logged-in account wishes to participate in the resource interaction activity, and in response to the request, the server may send data related to the resource interaction activity It is sent to the terminal device, and the terminal device executes the interactive processing steps.
  • the interactive data may include display data and display instructions, where the display instructions are used to instruct to display the above-mentioned interactive page on the display page of the terminal device.
  • the resource processing trigger event may include at least one of the following: triggering a predetermined video within the display page, triggering an activity control within the display page, and displaying a predetermined video or activity control for a predetermined time interval.
  • the server may send the predetermined video to the terminal device as In the activity portal, the user can click on the displayed predetermined video to realize the resource processing trigger event.
  • the resource processing triggering event may be triggering an activity control in the display page, that is, using the activity control as an activity entry.
  • the resource processing trigger event may also be to display the predetermined video or activity control for a predetermined time interval without user operation.
  • the terminal device will be directly triggered to send a resource acquisition request.
  • the predetermined video can be stopped by any operation (eg, a sliding operation), so that the step of sending a resource acquisition request is not triggered.
  • the implementation of the resource processing trigger event may also be in other forms, for example, a link address, which is not limited here.
  • FIG. 5 shows a schematic diagram of displaying predetermined video and activity controls according to an embodiment of the present disclosure.
  • An interactive page 111 is schematically shown in FIG. 5 and within the interactive page 111 a predetermined video and activity controls are displayed.
  • the predetermined video can be a guide word for a resource activity (for example, "click the red envelope button, participate in the red envelope interaction, and the red envelope reward is waiting for you!), and the activity control is the displayed square control.
  • the predetermined video can be a guide word for a resource activity (for example, "click the red envelope button, participate in the red envelope interaction, and the red envelope reward is waiting for you!)
  • the activity control is the displayed square control.
  • users can learn that by clicking the red envelope button, they can enter the resource collection activity page.
  • the server may also control the time for sending the predetermined video to the terminal device.
  • the server may only send the predetermined video to the terminal device within a preset time period, and will not send the predetermined video in the time period outside the preset time period.
  • the preset time period may be a holiday (weekend, New Year's Day, Spring Festival, Labor Day, Children's Day, Dragon Boat Festival, etc.), a fixed time period every day (such as 18-21 o'clock), or the preset time period may also be specific Account information for logging in, for example, may be the user's birthday, a special date set by the user, and the like.
  • the server may send the resource acquisition activity entry to the terminal device multiple times to attract the user to participate in the resource interaction multiple times.
  • a request message can be sent to the server to stop sending the entry, so as to prevent the event promotion from affecting the user's application experience.
  • the resource interaction method may further include: acquiring user attribute information.
  • the user attribute information may include at least one of the following: user location information, festival information, user level information, and season information.
  • the user location information may represent the location information where the terminal device is located, or may be location information set by the user.
  • the above resource acquisition request may include acquired user attribute information.
  • the terminal device also acquires user attribute information of the account or device, and sends the user attribute information to the server together with the resource acquisition request. Based on the received user attribute information, the server can accordingly provide display data required for resource acquisition interaction and associated with the user attribute information.
  • the resource interaction method may further include: in response to the received attribute information request, sending the acquired user attribute information.
  • the server may actively request user attribute information from the terminal device.
  • the terminal device transmits the user attribute information in response to the received request.
  • the user attribute information includes user location information
  • different video contents may be displayed based on the location information.
  • multiple activity areas can be divided according to factors such as cultural characteristics and geographical location characteristics of different regions of the country, and the video contents displayed by users in different activity areas are different.
  • the manner of dividing the area may be based on administrative divisions, or may also be based on geographic location, which is not limited herein.
  • the server can provide display data in a targeted manner.
  • the differences of video content in different activity areas may be reflected in aspects of video characters (such as public figures with regional characteristics), dialects, festival customs, and the like.
  • the characters in the received guidance interactive videos, resource interactive videos, and associated interactive videos are the first characters associated with the first area
  • the characters in the received guidance interactive videos, resource interactive videos, and associated interactive videos are the second characters associated with the second area. That is, different regional characteristics are reflected through different characters in the video.
  • the user attribute information may also include one or more of the above-mentioned festival information, user level information, and season information, so as to provide interactive video content with festival characteristics, seasonal characteristics, and user-exclusiveness.
  • the user attribute information is combined with the video content.
  • This resource interaction method can highlight the user's attribute difference, shorten the sense of distance between the user and the user, and is conducive to promoting the user not only because of receiving resources. Attraction is also added to resource interaction activities because of the video content of interest.
  • the following takes the user attribute information as the user's location information as an example to specifically describe the manner of acquiring the user attribute information.
  • the acquired location information may be coordinate information used to indicate the current location of the terminal device, such as location coordinates obtained through a positioning device (eg, GPS, Beidou, etc.) in the terminal device.
  • a positioning device eg, GPS, Beidou, etc.
  • the terminal device can obtain the location coordinates of the location device and send it to the server as location information.
  • the location information may also be information indicating that the user desires to perform interactive activities at the geographic location.
  • the location information may be obtained based on information input from an input panel of the terminal device.
  • the user can enter the location information through the input panel, for example, "Wuhan", and confirm the entered information through a confirmation button such as a button.
  • the terminal device can send the location information obtained through the input panel to the server.
  • the terminal device determines the location information based on the voice received by the voice acquisition device and the received voice.
  • the user can input the voice corresponding to "Wuhan” through the voice input button, and then confirm the location information based on the voice recognition through the confirmation button.
  • the terminal device may send the location information obtained by the voice obtaining device to the server.
  • the obtained location information is input by the user, that is, geographic information indicating that the user wishes to perform interactive activities based on it.
  • the location information may be pre-stored in the memory of the terminal device. In this case, after obtaining authorization, the terminal device can directly send the stored location information to the server.
  • displaying the associated interactive video corresponding to the triggering operation result on the interactive page includes: : Display the first interactive video corresponding to the first operation result in the interactive page, wherein the content of the first interactive video is used to encourage the continued triggering of the resource claiming component.
  • the first interactive video displayed in this step is directly related to the triggering result of the user for the resource claiming component.
  • the guidance interactive video, resource interactive video and first interactive video mentioned in this article are divided based on the content expressed in the video, and different videos are displayed periodically as the resource acquisition activity progresses. content, thereby reflecting the properties of interaction.
  • the guiding interactive video, the resource interactive video, and the first interactive video can be implemented as a continuous video.
  • FIG. 6A shows a schematic diagram of displaying a first interactive video according to an embodiment of the present disclosure, wherein the semantics expressed by the first interactive video can be used to guide the user who has clicked the resource claiming component to continuously click on controls such as red envelopes, for example, the first
  • the semantic expression of an interactive video can be "the more red envelopes you click, the richer the reward, come on!, so as to achieve the effect of interaction between the video content and the click operation.
  • users can be encouraged, And click the red envelope control displayed at the same time as the third video more times.
  • the interaction method may further include: within a display time period of the resource claiming component, counting the number of triggers of the resource claiming component on the interactive page.
  • the display time period can be preset and used to determine the duration of displaying the resource receiving component, for example, 20 seconds. During this part of the display time period, the resource receiving component will be displayed on the interactive page, and after the display time expires, the resource receiving component will be displayed. Cancel the display of the resource collection component.
  • the interaction method may further include: displaying a resource acquisition object corresponding to the trigger times; displaying resource information in response to triggering the resource acquisition object; and adding the resource corresponding to the resource information to resource account.
  • the resource acquisition object is used to receive user operations such as clicks or touches. For example, it can be implemented in the form of controls, buttons, and links to determine whether the user agrees to receive resources, and resource information can represent information related to the acquired resources to prompt the user. Resources have been received.
  • the resource account can be an account used to store resources, and the account can be specific to the user's login information and have exclusiveness. As an example, based on the identification of the resource account, resources may be transferred to or from the resource account.
  • FIG. 6B shows a schematic diagram of displaying a resource acquisition object according to an embodiment of the present disclosure
  • FIG. 6C shows a schematic diagram of displaying resource information according to an embodiment of the present disclosure
  • the resource acquisition object is represented as a receiving control with the word "demolition”, and by clicking on the control, the user can realize the operation of receiving resources.
  • the resource information shown in FIG. 6C may be displayed on the interactive page, such as "8.88", to remind the user that the resource corresponding to "8.88" has been claimed.
  • the server may transfer the resource corresponding to the resource information to the account logged in on the terminal device.
  • the number of obtained resources can be determined directly after selecting (or clicking) a resource object such as a red envelope control, button or link, or it can be determined by allocation after counting other resource information, which is not limited here.
  • displaying the corresponding triggering operation result in the interactive page Associating the interactive video includes: displaying a second interactive video corresponding to the second operation result in the interactive page, wherein the content of the second interactive video is used to guide and trigger the resource claiming component.
  • the second interactive video displayed in this step is directly related to the triggering result of the user for the resource claiming component.
  • the video content of the second interactive video displayed for the second operation result is different from the above-mentioned video content of the first interactive video displayed for the first operation result, and thus reflects the differentiated display caused by the user's operation and realizes the display the interactivity between the video content and user actions.
  • FIG. 7A shows a schematic diagram of displaying a second interactive video according to an embodiment of the present disclosure, wherein the semantics expressed by the second interactive video can be used to guide a user who has not clicked an interactive control within a specified second period of time to click an interactive control , for example, the semantics of the second interactive video can be "Little buddy, why haven't you ordered the red envelopes yet, there is not much time for the red envelopes to rain!”, so as to achieve the effect of interaction between the video content and the click operation. Based on the operation result that the user does not click on the interactive control, the displayed second interactive video can again encourage and guide the user to participate in the activity by clicking on the interactive control.
  • the interaction method according to the embodiment of the present disclosure may further include: in the case where a trigger operation for the resource obtaining component is not detected within the display time period, displaying a message that the resource is not obtained.
  • the unacquired resource message is used to prompt the user that the resource reward has not been obtained.
  • FIG. 7B shows a schematic diagram of displaying an unacquired resource message according to an embodiment of the present disclosure.
  • the message can be displayed in the form of an information prompt box, and text information such as "Unnotably, I can't get the reward, try my best next time! can be displayed in the prompt box.
  • a fifth interactive video may also be displayed, and the fifth interactive video may express the content of the unacquired resource message in a language manner.
  • the user's interaction process is added in the process of acquiring resources, and interactive content can be displayed according to the user's trigger operation, that is, the content displayed in the process of acquiring resources and the user
  • the user's trigger operation that is, the content displayed in the process of acquiring resources and the user
  • different video data is displayed for different operation results, realizing the combination of resource acquisition and display interaction, thereby enhancing the user's sense of participation and improving entertainment and attractiveness.
  • the displayed interactive video content may be further associated with attribute information of the user or device, and based on the received attribute information, for example, the server may accordingly provide interactive data required for resource acquisition interaction.
  • this resource interaction method can highlight the user's attribute difference, narrow the sense of distance with the user, and help users join not only because of the attractiveness of the resource but also because of the video content they are interested in. The resource forest collection event is coming.
  • FIG. 8 shows a schematic block diagram of a resource interaction apparatus provided by at least some embodiments of the present disclosure.
  • the interactive device 1000 may include: a transmission unit 1010 , a display unit 1020 and a detection unit 1030 .
  • the transmission unit 1010 is configured to obtain display data corresponding to the user attribute information, wherein the display data includes resource interactive videos and associated interactive videos.
  • the user attribute information includes at least one of the following: user location information, festival information, user level information, and season information.
  • the display unit 1020 may be configured to display the resource receiving component and the resource interactive video in the interactive page in response to the resource receiving trigger event, wherein the content of the resource interactive video is associated with the resource receiving component.
  • the detection unit 1030 may be configured to detect a triggering operation result of the resource claiming component.
  • the display unit 1020 may be further configured to: display the associated interactive video corresponding to the trigger operation result in the interactive page.
  • the detection unit 1030 may be further configured to: detect a resource processing trigger event in the display page.
  • the transmission unit 1010 may be configured to send a resource acquisition request for requesting, for example, an application server for data related to the resource interaction process, such as display data and the like.
  • the transmission unit 1010 may be further configured to receive interactive data, wherein the interactive data includes display data and a display instruction, and the display instruction is used to instruct to display the interactive page on the display page.
  • the display data includes at least one of the following: resource interactive videos and associated interactive videos.
  • the server can correspondingly send data related to the resource interaction process to the terminal device, and enable the terminal device to The processing steps described above are carried out in the device.
  • the resource processing trigger event may include at least one of: triggering a predetermined video within the display page, triggering an activity control within the display page, and displaying a predetermined video or activity control for a predetermined time interval.
  • the display unit 1020 may also be configured to display a guided interactive video of the resource receiving component before displaying the resource receiving component in the interactive page.
  • the interactive apparatus 1000 may further include an information obtaining unit 1040, and the information obtaining unit 1040 may be configured to obtain user attribute information, for example, obtain attribute information of a terminal device or attribute information of an account logged in on the terminal device .
  • the resource acquisition request may include acquired user attribute information, and in this case, the received interaction data may be interaction data associated with the attribute information.
  • the user attribute information includes at least one of the following: user location information, festival information, user level information, and season information.
  • the transmission unit 1010 may be further configured to: in response to the received attribute information request, send user attribute information.
  • the above server may send an attribute information request to the terminal device, and in response to the attribute information request, the terminal device may send the stored user attribute information or currently acquired user attribute information (eg obtained by the information obtaining unit 1040 ) to the server.
  • the received interaction data may be interaction data associated with the user attribute information.
  • the attribute information may be at least one of the following: location information, holiday information, user level information, and season information.
  • the resource claim trigger event may include: a first time period set for the guidance interactive video, wherein, in response to the resource claim trigger event, the display unit 1020 is configured to display the guidance interactive video at the first time After the segment, the resource receiving component and the resource interactive video are displayed on the interactive page.
  • the display unit 1020 is configured to display the first operation result in the interactive page The corresponding first interactive video, wherein the content of the first interactive video is used to encourage the continued triggering of the resource claiming component.
  • the detection unit 1030 may be further configured to count the number of triggering times of the resource claiming component on the interactive page within the display time period of the resource claiming component.
  • the display unit 1020 can cancel the display of the resource obtaining component, and display the resource obtaining object corresponding to the trigger times; and display resource information in response to triggering the resource obtaining object.
  • the interactive apparatus 1000 may further include a resource processing unit 1050, and the resource processing unit 1050 may be configured to receive a resource corresponding to resource information, such as allocated by a server, so as to add the resource to a corresponding account.
  • the display unit 1020 is configured to display in the interactive page with The second interactive video corresponding to the second operation result, wherein the content of the second interactive video is used to guide and trigger the resource claiming component.
  • the detection unit 1030 may also be configured to count the number of triggering times for the resource claiming component on the interactive page within the display time period of the resource claiming component.
  • the display unit 1020 may cancel the display of the resource obtaining component, and display a message that the resource is not obtained when no trigger operation for the resource obtaining component is detected within the display time period.
  • the resource not acquired message is used to indicate that the resource is not acquired.
  • the display unit 1020 may be implemented as a display panel, optionally, the display panel may be a liquid crystal display (Liquid Crystal Display, LCD), an organic light-emitting diode display (Organic Light-Emitting Diode, organic light-emitting diode OLED), etc. form.
  • the display unit 1020 may be used to display information input by the user or information provided to the user and various graphical user interfaces, which may be composed of graphics, text, icons, videos, and any combination thereof.
  • the detection unit 1030 may be implemented as a touch-sensitive surface or other input interface.
  • a touch-sensitive surface also known as a touch display or a trackpad, is used to collect user touch operations on or near it, such as a user using a finger, stylus, etc., any suitable object or accessory on the touch-sensitive surface or while touching The operation near the sensitive surface, and drive the corresponding functional unit according to the preset program.
  • the touch-sensitive surface may comprise two parts, a touch detection device and a touch controller. The touch detection device detects the touch orientation of the user, detects the signal brought by the touch operation, and transmits the signal to the touch controller.
  • the touch controller receives touch information from the touch detection device, converts it into contact coordinates, and then transmits the contact coordinates to, for example, a processing unit, and can receive and execute instructions sent by the processing unit.
  • touch-sensitive surfaces can be implemented using resistive, capacitive, infrared, and surface acoustic wave types.
  • the detection unit 1030 may also include other input interfaces. Specifically, other input interfaces may include, but are not limited to, one or more of physical keyboards, function keys (such as volume control keys, switch keys, etc.), trackballs, mice, joysticks, and the like.
  • the touch-sensitive surface of the detection unit 1030 can cover the above-mentioned display panel, and when the touch-sensitive surface detects a touch operation on or near it, it is transmitted to, for example, a processing unit to determine the type of touch event, and then the processing unit can determine the type of touch event according to the type of touch event. Provide the corresponding visual output on the display panel.
  • the above-mentioned processing unit can be implemented as a logic operation center of the terminal device, using various interfaces and lines to link the various functional units of the device, by running or executing the software programs and/or modules stored in the memory, and calling Store data in memory, perform various functions and process data.
  • the processing unit may be implemented as one or more processing cores.
  • the processing unit may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and application programs, and the like, and the modem processor mainly handles wireless communication. It can be understood that, the above-mentioned modulation and demodulation processor may not be integrated into the processing unit.
  • FIG. 9 shows a schematic block diagram of the computer device according to an embodiment of the present disclosure.
  • the computer device 2000 may include a processor 2010 and a memory 2020, wherein the memory 2020 stores computer programs (such as program instructions, codes, etc.).
  • the processor 2020 can execute the computer program to implement the steps of the resource interaction method as described above.
  • computer device 2000 may be a terminal device on which a user logs into an account.
  • the processor 2010 can perform various actions and processes in accordance with computer programs stored in the memory 2020 .
  • the processor 2010 may be an integrated circuit chip with signal processing capability.
  • the aforementioned processors may be general purpose processors, digital signal processors (DSPs), application specific integrated circuits (ASICs), off-the-shelf programmable gate arrays (FPGAs) or other programmable logic devices, or transistor logic devices, discrete hardware components.
  • DSPs digital signal processors
  • ASICs application specific integrated circuits
  • FPGAs off-the-shelf programmable gate arrays
  • Various methods, steps and logical block diagrams described in the embodiments of the present disclosure can be implemented or executed.
  • the general-purpose processor may be a microprocessor or the processor may also be any conventional processor, etc., and may be an X86 architecture or an ARM architecture, or the like.
  • Memory 2020 may be volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory.
  • the nonvolatile memory may be read only memory (ROM), programmable read only memory (PROM), erasable programmable read only memory (EPROM), electrically erasable programmable read only memory (EEPROM), or flash memory.
  • Volatile memory may be random access memory (RAM), which acts as an external cache.
  • RAM Random Access Memory
  • SRAM static random access memory
  • DRAM dynamic random access memory
  • SDRAM synchronous dynamic random access memory
  • DDRSDRAM double data rate synchronous dynamic Random Access Memory
  • ESDRAM Enhanced Synchronous Dynamic Random Access Memory
  • SLDRAM Synchronous Link Dynamic Random Access Memory
  • DR RAM Direct Memory Bus Random Access Memory
  • the computer device 2000 may also include a display (not shown) to enable visualization, such as for a computer operator.
  • information such as interactive content, controls, and data processing results in the process of implementing the above-mentioned interactive method may be displayed on the display, or the computer program may also be displayed, which is not limited herein.
  • the computer device 2000 may also include necessary components such as an interactive interface, an input device, a communication unit, etc., to realize the information interaction between the computer, the operator, and other devices. For example, the operator can modify the computer through the input device. program etc.
  • the apparatus 1000 or the computer device 2000 according to the present disclosure may be implemented as a computing device as shown in FIG. 10 .
  • FIG. 10 shows an architectural schematic diagram of an exemplary computing device according to an embodiment of the present disclosure.
  • Computing device 3000 may include a bus 3010, one or more CPUs 3020, read only memory (ROM) 3030, random access memory (RAM) 3040, a communication port 3050 connected to a network, input/output components 3060, a hard disk 3070, and the like.
  • the storage device in the computing device 3000 such as the ROM 3030 or the hard disk 3070, can store various data or files involved in the processing and/or communication of the resource interaction method provided by the present disclosure, as well as computer programs executed by the CPU.
  • Computing device 3000 can also include a user interface 3080, which can be used to display received interactive content and interactive controls, for example, and can also receive user operations through touch-sensitive devices thereon.
  • a user interface 3080 can be used to display received interactive content and interactive controls, for example, and can also receive user operations through touch-sensitive devices thereon.
  • the architecture shown in FIG. 10 is only schematic. When implementing different devices, one or more components in the computing device shown in FIG. 10 may be omitted according to actual needs, or the computing device shown in FIG. The required components are added on the basis of , which is not limited here.
  • FIG. 11 shows a schematic block diagram of the computer-readable storage medium provided by the present disclosure.
  • a computer readable storage medium 4000 stores a computer program 4010 , wherein, when the computer program 4010 is executed by a processor, the steps of the resource interaction method described above are implemented.
  • computer-readable storage medium 4000 includes, but is not limited to, volatile memory and/or non-volatile memory. Volatile memory may include, for example, random access memory (RAM) and/or cache memory, among others. Non-volatile memory may include, for example, read only memory (ROM), hard disk, flash memory, and the like.
  • the computer-readable storage medium 4000 may be connected to a computing device such as a computer (eg, as shown in FIG. 10 ). Next, when the computing device runs the computer program 4010 stored on the computer-readable storage medium 4000, the interaction method provided by the present disclosure can be performed.
  • a computer program product including a computer program.
  • the computer program when executed by a processor, can implement the steps of the resource interaction method as described above.
  • the interactive video is set to increase the interaction effect with the user in the process of acquiring the resource, that is, the video displayed in the page is It is associated with the resource acquisition process performed, and the content of the displayed video is related to the user's operation, and different operation results display interactive videos with different contents, which can display the interactive video correspondingly according to the user's trigger operation, That is, the video displayed during the resource acquisition process is associated with the user's trigger operation.
  • different video data is displayed for different operation results to realize the combination of resource acquisition and display interaction, thereby enhancing the user's sense of participation and at the same time improving Entertaining and engaging.
  • the displayed video content is also associated with user attribute information.
  • This resource interaction method can highlight the attribute difference between users and shorten the sense of distance with users, which is conducive to promoting users not only because of the attractiveness of resources but also because of the sense of Interested video content to join the resource acquisition activities.

Abstract

一种资源互动方法及装置、计算机设备、可读存储介质。该资源互动方法包括：获取与用户属性信息对应的显示数据(S101)，其中，所述显示数据包括资源互动视频以及关联互动视频；响应于资源领取触发事件，在互动页面内显示资源领取组件以及该资源互动视频(S102)，其中，该资源互动视频的内容与资源领取组件相关联；检测对该资源领取组件的触发操作结果(S103)；以及，在互动页面内显示与该触发操作结果对应的关联互动视频(S104)。根据本公开实施例的资源互动方法能够将获取资源的过程与互动过程相结合，提升资源获取的趣味性以及用户参与感。

Description

资源互动方法、装置、计算机设备、可读存储介质
本申请要求于2021年1月29日递交的第202110129889.3号中国专利申请的优先权，在此全文引用上述中国专利申请公开的内容以作为本申请的一部分。
技术领域
本公开的实施例涉及一种资源互动方法及装置、计算机设备、可读存储介质。
背景技术
随着各类应用程序产品的不断发展，产品的娱乐性、与用户之间的交互性等成为影响产品用户数目、使用率的重要影响因素。为了推广活动或者增加用户数目等原因，向用户提供资源成为常用的活动方式，以获取的资源作为参与奖励，从而提高应用程序产品的用户参与度。
发明内容
本公开的一些实施例提供了一种资源互动方法及装置、计算机设备、可读存储介质。
根据本公开的一方面，提供了一种资源互动方法，包括：获取与用户属性信息对应的显示数据，其中，显示数据包括资源互动视频以及关联互动视频；响应于资源领取触发事件，在互动页面内显示资源领取组件以及资源互动视频，其中，资源互动视频的内容与资源领取组件相关联；检测对资源领取组件的触发操作结果；以及在互动页面内显示与触发操作结果对应的关联互动视频。
根据本公开的另一方面，提供了一种资源互动装置，包括：传输单元，配置成：获取与用户属性信息对应的显示数据，其中，显示数据包括资源互动视频以及关联互动视频；显示单元，配置成响应于资源领取触发事件，在互动页面内显示资源领取组件以及资源互动视频，其中，资源互动视频的内 容与资源领取组件相关联；检测单元：配置成检测对资源领取组件的触发操作结果；显示单元还配置成：在互动页面内显示与触发操作结果对应的关联互动视频。
根据本公开的又一方面，提供了一种计算机设备，包括存储器、处理器及存储在存储器上的计算机程序，其中，处理器执行该计算机程序以实现如上所述的资源互动方法的步骤。
根据本公开的又一方面，还提供了一种计算机可读存储介质，其上存储有计算机程序，其中，该计算机程序被处理器执行时实现如上所述的资源互动方法的步骤。
附图说明
为了更清楚地说明本公开实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本公开的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1示出了根据本公开至少一个实施例的交互系统的应用场景的示意图；
图2示出了根据本公开一些实施例提供的资源互动方法的示意性流程图；
图3示出了根据本公开实施例显示引导互动视频的示意图；
图4示出了根据本公开实施例显示资源互动视频以及资源领取组件的示意图；
图5示出了根据本公开实施例显示预定视频和活动控件的示意图；
图6A示出了根据本公开实施例显示第一互动视频的示意图；
图6B示出了根据本公开实施例显示资源获取对象的示意图；
图6C示出了根据本公开实施例显示资源信息的示意图；
图7A示出了根据本公开实施例显示第二互动视频的示意图；
图7B示出了根据本公开实施例显示未获取资源消息的示意图；
图8示出了本公开提供的资源互动装置的示意性框图；
图9示出了本公开提供的计算机设备的示意性框图；
图10示出了根据本公开实施例的示例性计算设备的架构示意图；
图11示出了本公开提供的计算机可读存储介质的示意性框图。
具体实施方式
为使本公开实施例的目的、技术方案和优点更加清楚，下面将结合附图，对本公开实施例的技术方案进行清楚、完整地描述。显然，所描述的实施例是本公开的一部分实施例，而不是全部的实施例。基于所描述的本公开的实施例，本领域普通技术人员在无需创造性劳动的前提下所获得的所有其他实施例，都属于本公开保护的范围。
本公开中使用的“第一”、“第二”以及类似的词语并不表示任何顺序、数量或者重要性，而只是用来区分不同的组成部分。同样，“包括”或者“包含”等类似的词语意指出现该词前面的元件或者物件涵盖出现在该词后面列举的元件或者物件及其等同，而不排除其他元件或者物件。“连接”或者“相连”等类似的词语并非限定于物理的或者机械的连接，而是可以包括电性的连接，不管是直接的还是间接的。
图1示出了根据本公开至少一个实施例的交互系统的应用场景的示意图，包括终端设备101、网络102以及服务器103。
终端设备101可以是示出的移动终端，也可是固定终端，其通过网络102与服务器103进行数据传输。终端设备101上可以安装有各类应用程序，例如网页浏览器应用、搜索类应用、视频播放类应用、新闻资讯类应用等。此外，终端设备101包括输入/输出装置，从而还可以接收用户操作，例如通过触摸显示屏或者触控板来接收用户的触控、手势操作等，又或者通过麦克风来接收用户的语音操作。然后，终端设备101可以基于接收的操作来生成请求消息。经由网络102，终端设备101可以将上述请求消息发送至服务器103，并接收服务器103响应于该请求消息返回的数据。终端设备101可以根据服务器103返回的数据来进行显示，例如，在终端设备101的显示屏上显示接收的显示数据，诸如视频或者图像。此外，接收的数据还可以包括其他信息，例如该视频的显示时间点、显示时长等信息。可替代地，服务器103也可以无需接收到该请求消息而直接地将数据发送给终端设备101，以在终端设备101上进行相应地处理过程。
终端设备101可以是硬件形式，也可以是软件形式。当终端设备101为硬件形式时，可以是具有显示屏并且支持程序运行的各种电子设备，包括但不限于智能手机、智能电视、平板电脑、电子书阅读器、MP4(Moving Picture Experts Group Audio Layer IV)播放器、膝上型便携计算机和台式计算机等等。当终端设备101为软件形式时，可以安装在上述所列举的电子设备中，其可以实现成多个软件或软件模块(例如用来提供分布式服务的软件或软件模块)，也可以实现成单个软件或软件模块，在此不作具体限定。
网络102可以是有线网络也可以是无线网络，在此不作限制。服务器103可以是提供各种服务的服务器，例如接收终端设备101发送的数据流，并进行缓存。此外，服务器103还可以接收终端设备101发送的请求消息，对该请求消息进行分析，并将分析结果(例如，与请求信息对应的数据流)发送给终端设备101。可以根据不同的应用类型布置不同的服务器，例如，服务器103可以是即时通信服务器、支付应用服务器、信息展示应用服务器、资源管理服务器等。
可以理解的是，图1中示出的终端设备101、网络102和服务器103的数目仅仅是示意性的。根据实际的应用场景，可以具有任意数目的终端设备、网络和服务器。
应用程序平台方(例如可以实现为图1中的服务器103)在进行产品推广、提升用户产品参与度等活动过程中，通常经由网络将资源以诸如小程序、链接等形式发送至已注册用户或未注册用户的终端设备(例如可以实现为图1中的终端设备101)，获取的资源例如可以是红包奖励或者虚拟货币等形式。作为示例，应用程序平台方可以通过红包奖励的方式来使得用户参与到推广活动中，从而实现增加用户数目、提高产品知名度等宣传目的。例如，用户可以在固定的时间点单次或者多次地点击红包显示形式的控件来获取资源。
然而，目前的资源获取形式过于关注资源本身，例如，用户仅关注可以获得的资源奖励的数额，而无法产生与用户之间的互动。并且，现有的资源获取形式简单：用户点击资源链接，然后得到资源，这使得用户的关注点仅在于可获得的资源数额上，导致用户的参与率只受资源额度的影响，如果降低奖励的资源额度，则很难吸引用户参与其中。因此，目前这种仅仅基于资源的活动方式对于用户而言缺乏互动层面的吸引力，资源的获取过程仅与单 次或多次点击控件相关联，难以使得用户产生参与感，也无法持续性地吸引更多用户参与其中。此外，此种缺乏吸引力的资源获取方式也将导致无法实现平台方的推广目的。
本公开提供一种资源互动方法，在获取资源的过程中增加用户的互动过程，能够根据用户的触发操作而相应地进行互动视频的展示。资源可以表示一种虚拟资源，该虚拟资源可以包括虚拟货币、虚拟黄金、虚拟股票、虚拟基金、虚拟债券、虚拟礼物、虚拟宠物、虚拟装备等多种类型。由此，也可以将本公开中的方法应用于其他类型的资源。在资源获取过程中展示的互动视频与用户的触发操作相关联，例如，对于不同的操作结果而显示不同的视频数据，实现资源获取与显示互动相结合，从而提升用户的参与感的同时提升娱乐性、吸引力。
图2示出了根据本公开实施例的资源互动方法的示意性流程图，以下将结合图2描述根据本公开提供的资源互动方法。
如图2所示，根据本公开的互动方法可以包括步骤S101-S104。在至少一些实施例中，该互动方法可以由诸如图1中示出的终端设备101执行。在步骤S101，获取与用户属性信息对应的显示数据，其中，显示数据包括资源互动视频以及关联互动视频。在根据本公开的资源互动方法中，显示的互动视频是与用户的属性信息相关联的，由此能够实现互动内容的特定化，具有不同属性信息的用户可以接收到内容不同的互动视频，由此增强资源互动的用户差异性，提高互动趣味性。
在下文中，将以在视频播放应用程序中进行资源获取作为示例来详细描述根据本公开提供的资源互动方法。
在步骤S102，响应于资源领取触发事件，在互动页面内显示资源领取组件以及资源互动视频，其中，资源互动视频的内容与资源领取组件相关联，关于资源互动视频的具体内容将在下文描述。例如，互动页面可以以弹窗、画中画等形式展示在终端设备的显示屏上。此外，该互动页面可以是全屏显示的方式，即，完全覆盖显示屏，或者，互动页面也可以仅覆盖显示屏的一部分，在此不作限制。
资源领取触发事件是用于触发终端设备显示该资源领取组件以及资源互动视频的事件。该触发可以理解为促使终端设备执行某一过程、操作的起始 点。可以理解的是，该事件也可以同步触发取消显示引导互动视频。
根据本公开实施例的资源互动方法还可以包括：在互动页面内显示资源领取组件之前，显示资源领取组件的引导互动视频。图3示出了根据本公开实施例显示引导互动视频的示意图。图3中示意性示出了移动终端设备的显示界面，其中包括在步骤S101中显示的互动页面111，并在互动页面111内显示引导互动视频。作为示例，该引导互动视频可以是一段拜年祝福，通过该引导互动视频，用户可以了解到即将开始的资源领取活动。在此示例中，引导互动视频本身可以作为引导视频，告知用户下一步的活动内容或者活动进程，从而促使用户产生交互感受，产生与视频中的人物共同参与活动的交互体验。
在根据本公开的一些实现方式中，该资源领取触发事件可以是针对引导互动视频设置的第一时间段。例如，资源领取触发事件可以是10秒的显示时间，即，第一时间段为10秒。在此种情况下，可以在显示10秒引导互动视频之后，触发在互动页面内显示资源领取组件以及资源互动视频。在根据本公开的一些其他实现方式中，该针对引导互动视频的资源领取触发事件也可以是其他方式，例如，检测到互动页面上的任意触摸操作，该检测例如可以通过触摸屏或者触控板来实现。在此种情况下，诸如终端设备可以首先在互动页面上显示引导互动视频，接着，在检测到互动页面上的触摸操作后即显示资源互动视频以及资源领取组件。本文对资源领取触发事件的具体实现形式不作限制。
在步骤S102中，显示的资源领取组件是可以接收用户的操作信息的特定形式，以实现与用户之间的信息交互。例如，资源领取组件可以实现为控件的形式，用户可以以触摸的方式点击(选中)显示的控件，终端设备接收基于该控件的用户操作并作为用户输入信息，以用于实现后续处理过程。例如，资源领取组件可以是在互动页面上显示的互动按钮，用户可以以触摸的方式点击该按钮作为输入信息。此外，显示的资源领取组件可以是一个按钮也可以是多个按钮。以资源领取组件是可以接收点击操作的红包按钮作为具体示例。例如，可以在互动页面的固定位置处显示一个红包按钮，该按钮可以接收用户的一次或多次点击操作。又例如，可以在互动页面的随机位置处显示多个红包按钮，即，以红包雨的形式显示多个资源领取组件，在此不作 限制。资源领取组件也可以实现为链接的形式而连接至资源获取结果。又例如，资源领取组件还可以通过诸如HTML、Js语言来实现，在此不作限制。
可以理解的是，本文涉及的用户是指可以对终端设备进行操作的操作方，该用户例如可以在终端设备的应用程序中登录账户信息的方式而特定于该终端设备。在登录过程中，终端设备可以向诸如服务器(例如对应于应用程序平台方或者称为提供方)发送账户信息，账户信息例如可以是名称、账号、密码、账户标识等形式，在此不作限制。作为示例，终端设备上可以安装有视频播放应用程序，并接收用户在该视频播放应用程序中输入的账户信息，以实现账户登录过程。此外，终端设备还可以将接收的账户信息发送至服务器，并接收服务器针对登录的账户而发送的数据，例如，该数据可以包括用于在终端设备上播放的视频数据以及用于实现视频播放功能的相关指示信息。
作为示例，图4示出了根据本公开实施例显示资源互动视频以及资源领取组件的示意图。图4中示意性示出了互动页面111，并在互动页面111内显示资源互动视频以及多个方形红包控件作为上述资源领取组件。例如，该资源互动视频可以是一段表达引导用户点击显示的红包控件的视频，通过该资源互动视频，用户可以了解到通过点击红包控件可以获得红包奖励。根据本公开实施例，相比于以上显示的引导互动视频，资源互动视频的内容与资源领取组件相关联，换句话说，资源互动视频表达的语义与该资源领取组件相关联，以使得进一步促使用户产生交互感受，产生与视频中的人物共同参与活动的互动体验，在视频内容的引导下分步地进行基于资源的互动过程。
继续参考图2，在步骤S103，检测对该资源领取组件的触发操作结果，以及在步骤S104，在互动页面内显示与触发操作结果对应的关联互动视频。该检测例如可以通过触摸屏或者触控板来实现。对该资源领取组件的触发操作结果可以包括两种情形：在互动页面上检测到针对该资源领取组件的触发操作的第一操作结果，或者在第二时间段内未检测到针对该资源领取组件的触发操作的第二操作结果，第二时间段可以是预先设置的，例如，5秒。换句话说，第一操作结果表示检测到用户针对该资源领取组件的触发操作，而第二操作结果表示在预先设置的时间段内未检测到用户针对该资源领取组件的触发操作。
根据本公开提供的互动方法中，对于用户的不同操作结果，终端设备可以相应地显示不同的互动视频，即，在显示了资源领取组件之后，终端设备显示的互动视频与用户针对该控件的操作结果相关联。用户的输入信息直接影响后续步骤显示的视频内容，从而使得在通过资源领取组件获取资源的过程中，丰富用户的交互体验。作为示例，在检测到第一操作结果的情况下，与第一操作结果对应的关联互动视频可以是表示“恭喜获得红包奖励！”的视频内容；在检测到第二操作结果的情况下，与第二操作结果对应的关联互动视频可以是表示“还在等什么，赶紧点击红包按钮获得奖励吧”的视频内容。关于针对不同触发操作结果的互动过程将在下文详细描述。
以上结合图2描述的互动方法，在获取资源的过程中增加用户的互动过程，能够根据用户的触发操作而相应地进行互动视频的展示，即，在资源获取过程中展示的视频内容与用户的触发操作相关联，实现资源获取与用户互动相结合，从而提高用户参与资源获取活动的兴趣，增加活动的趣味性。
根据本公开的一些实施例，在进行上述步骤S101之前，该互动方法还可以包括：检测显示页面内的资源处理触发事件。该资源处理触发事件是用于触发进入资源互动活动的事件，例如，作为触发终端设备进行步骤S101的实现方式。根据本公开的互动方法还可以包括：发送资源获取请求以及接收互动数据。例如，在检测到资源处理触发事件之后终端设备可以向服务器发送资源获取请求，以表示当前登录的账户希望参与到资源互动活动中来，响应于该请求，服务器可以将与资源互动活动相关的数据发送至终端设备，并由终端设备来执行互动处理步骤。例如，互动数据可以包括显示数据以及展示指令，该展示指令用于指示在终端设备的显示页面上展示上述互动页面。
根据本公开的一个实施例，资源处理触发事件可以包括以下中的至少一种：触发显示页面内的预定视频、触发显示页面内的活动控件和显示预定时间间隔的预定视频或活动控件。
在资源处理触发事件是触发显示页面内的预定视频的情况下，例如，服务器为了使得用户能够通过视频播放应用程序参与到资源互动活动(诸如红包互动)中来，可以向终端设备发送预定视频作为活动入口，用户可以通过点击显示的预定视频来实现资源处理触发事件，换句话说，终端设备检测到针对显示的预定视频的触摸操作之后，将向服务器发送上述资源获取请求。 可替代地，资源处理触发事件可以是触发显示页面内的活动控件，即，将该活动控件作为活动入口。此外，除了通过用户主动地触摸显示的预定视频或者活动控件，资源处理触发事件也可以是显示预定时间间隔的预定视频或活动控件，而无需用户操作。作为示例，在显示20秒的预定视频之后，将直接触发终端设备发送资源获取请求。在此种情况下，如果用户当前不希望参与到资源互动中来，可以通过任意操作(例如滑动操作)来停止显示该预定视频，从而使得不触发发送资源获取请求的步骤。关于资源处理触发事件的实现还可以是其他形式，例如，链接地址，在此不作限制。
作为示例，图5示出了根据本公开实施例显示预定视频和活动控件的示意图。图5中示意性示出了互动页面111，并在互动页面111内显示预定视频和活动控件。其中，该预定视频可以是一段资源活动引导词(例如“点击红包按钮，参与红包互动，红包奖励等你来拿！”)，活动控件为显示的方形控件。通过该预定视频，用户可以了解到通过点击该红包按钮即可以进入到资源领取活动页面。
可选地，以预定视频为资源获取活动入口为例，服务器还可以控制向终端设备发送预定视频的时间。例如，服务器可以仅在预设时间段内向终端设备发送预定视频，而在该预设时间段之外的时间段将不再发送预定视频。其中，该预设时间段可以为节假日(周末、元旦、春节、劳动节、儿童节、端午节等)、每天的固定时间段(诸如，18-21时)，或者预设时间段也可以特定于登录的账户信息，例如可以是用户的生日当天、用户设置的特殊日期等。进一步地，在该预设时间段内，服务器可以多次地向终端设备发送资源获取活动入口，吸引用户多次地参与到资源互动中来。此外，如果终端设备在显示多次预定视频的情况下，用户均拒绝进入活动，则可以向服务器发送请求消息，以停止发送该入口，从而避免活动推广影响用户的应用程序使用体验。
根据本公开的一些实施例，该资源互动方法还可以包括：获取用户属性信息。作为示例，该用户属性信息可以包括以下中的至少一种：用户位置信息、节日信息、用户等级信息、季节信息。用户位置信息可以表示上述终端设备所在的位置信息也可以是用户设定的位置信息。作为示例，上述资源获取请求中可以包括获取的用户属性信息。在此种情形下，终端设备还获取账 户或者设备的用户属性信息，并将用户属性信息与资源获取请求一起发送至服务器。基于接收到的用户属性信息，服务器可以相应地提供用于进行资源获取互动所需的以及有用户属性信息相关联的显示数据。
根据本公开的另一些实施例，该资源互动方法还可以包括：响应于接收的属性信息请求，发送获取的用户属性信息。在此种情况下，服务器可以主动地向终端设备请求用户属性信息。终端设备响应于接收的请求来发送该用户属性信息。
例如，在用户属性信息包括用户位置信息的情况下，可以基于该位置信息来显示不同的视频内容。例如，可以根据全国不同地区的文化特色、地理位置特点等因素划分多个活动区域，不同活动区域的用户所显示的视频内容是不同的。划分区域的方式可以基于行政区划，或者也可以基于地理位置，在此不作限制。基于接收的位置信息，服务器可以有针对性地提供显示数据。作为示例，不同活动区域的视频内容差异性可以体现在视频人物(诸如，具有地域特色的公众人物)、方言、节日习俗等方面。例如，对于划分的第一区域的用户，接收的引导互动视频、资源互动视频、关联互动视频中的人物为与该第一区域相关联的第一人物，而对于划分的第二区域的用户，接收的引导互动视频、资源互动视频、关联互动视频中的人物为与该第二区域相关联的第二人物。即，通过视频内的不同人物体现不同的地域特色。
此外，用户属性信息还可以包括上述节日信息、用户等级信息、季节信息中的一种或者多种，从而实现提供具有节日特色、季节特色、用户专属性的互动视频内容。
在根据本公开的互动方法中，将用户属性信息与视频内容相结合，这种资源互动方式能够突出用户的属性差异，拉近与用户之间的距离感，有利于促进用户不仅因为领取资源的吸引力也因为感兴趣的视频内容而加入到资源互动活动中来。
以下以用户属性信息为用户的位置信息为例来具体描述获取用户属性信息的方式。
在一些实现方式中，获取的位置信息可以是用于指示终端设备当前所在位置的坐标信息，诸如可以是通过终端设备内的定位装置(例如GPS、北斗等定位装置)获得的位置坐标。在获得位置授权的情况下，终端设备可以获 得定位装置的定位坐标作为位置信息发送至服务器。
在另一些实现方式中，该位置信息也可以是表示用户期望以该地理位置进行互动活动的信息。例如，可以基于终端设备的输入面板输入的信息来获得位置信息。用户可以通过输入面板来键入该位置信息，例如键入“武汉”，并通过确认诸如按钮来确定键入的信息。接着，终端设备可以将通过输入面板获得的位置信息发送至服务器。又例如，终端设备基于通过语音获取装置来接收语音，并与接收的语音来确定位置信息。例如，用户可以通过语音输入按键来输入对应于“武汉”的语音，接着通过确认按钮来确定基于语音识别的位置信息。接着，终端设备可以将通过语音获取装置获得的位置信息发送至服务器。在以上实现方式中，获得的位置信息是由用户输入的，即，表示用户希望依据其进行互动活动的地理信息。
在又一些实现方式中，位置信息可以是预先存储在终端设备的存储器内的。在此种情况下，在获得授权之后，终端设备可以直接将存储的位置信息发送至服务器。
根据本公开的一些实施例，在触发操作结果是在互动页面上检测到针对资源领取组件的触发操作的第一操作结果的情况下，在互动页面内显示与触发操作结果对应的关联互动视频包括：在互动页面内显示与第一操作结果对应的第一互动视频，其中，所述第一互动视频的内容用于鼓励继续触发所述资源领取组件。在此步骤显示的第一互动视频是与用户针对资源领取组件的触发结果直接相关的。
此外，可以理解的是，本文中提及的引导互动视频、资源互动视频和第一互动视频是基于视频所表达的内容进行划分的，随着资源获取活动的进行，阶段性地显示不同的视频内容，从而体现出交互的属性。在数据格式方面，该引导互动视频、资源互动视频和第一互动视频等视频可以实现为一段连续的视频。
图6A示出了根据本公开实施例显示第一互动视频的示意图，其中，第一互动视频表达的语义可以用于引导已经点击了资源领取组件的用户再持续地点击诸如红包控件，例如，第一互动视频表达的语义可以是“点击红包数目越多，奖励越丰富，加油呀！”，从而实现视频内容与点击操作形成互动的效果，基于该显示的第一互动视频，用户可以受到鼓励，并更多次地点击 与第三视频同时显示的红包控件。
根据本公开的一些实施例，该互动方法还可以包括：在资源领取组件的显示时间段内，统计在互动页面上针对资源领取组件的触发次数。该显示时间段可以是预先设定的，用于确定显示资源领取组件的时长，例如，20秒，在这部分显示时间段内，将在互动页面上显示资源领取组件，并在显示时间结束后取消展示资源领取组件。
基于统计的触发次数，根据本公开实施例的互动方法还可以包括：显示与该触发次数对应的资源获取对象；响应于触发资源获取对象，显示资源信息；以及将与资源信息对应的资源添加至资源账户。资源获取对象用于接收用户诸如点击或者触摸操作，例如可以是实现为控件、按钮、链接的形式，以确定用户是否同意领取资源，而资源信息可以表示与领取的资源相关的信息，以提示用户已领取到资源。资源账户可以是用于存储资源的账户，该账户可以特定于用户的登录信息，具有专属性。作为示例，基于资源账户的标识，可以向该资源账户转入资源或者从该资源账户转出资源。
图6B示出了根据本公开实施例显示资源获取对象的示意图，图6C示出了根据本公开实施例显示资源信息的示意图。如图6B所示，资源获取对象表示为具有“拆”字的领取控件，通过点击该控件，用户可以实现领取资源的操作。接着，在点击该领取按钮之后，互动页面上可以显示图6C中示出的资源信息，诸如“8.88”，以提示用户已领取到对应于“8.88”的资源。例如，在此情况下，服务器可以将对应于该资源信息的资源转移至终端设备上登录的账户。此外，关于获得的资源数目，可以是在选中(或点击)诸如红包控件、按钮或链接等资源对象之后直接确定的，也可以是在统计其他资源信息之后再分配确定的，在此不作限制。
根据本公开的另一些实施例，在触发操作结果是在第二时间段内未检测到针对资源领取组件的触发操作的第二操作结果的情况下，在互动页面内显示与触发操作结果对应的关联互动视频包括：在互动页面内显示与第二操作结果对应的第二互动视频，其中，第二互动视频的内容用于引导触发所述资源领取组件。在此步骤显示的第二互动视频是与用户针对资源领取组件的触发结果直接相关的。换句话说，针对第二操作结果显示的第二互动视频的视频内容不同于上述针对第一操作结果显示的第一互动视频的视频内容，并由 此体现由用户操作引起的区别显示，实现显示的视频内容与用户操作之间的交互性。
图7A示出了根据本公开实施例显示第二互动视频的示意图，其中，第二互动视频表达的语义可以用于引导在规定的第二时间段内并未点击互动控件的用户来点击互动控件，例如，第二互动视频表达的语义可以是“小伙伴，怎么还没点红包呢，红包雨的时间可不多啦！”，从而实现视频内容与点击操作形成互动的效果。基于用户并未点击互动控件的操作结果，显示的第二互动视频可以再次鼓励、引导用户通过点击互动控件来参与到活动中。
根据本公开实施例的交互方法还可以包括：在显示时间段内未检测到针对资源领取组件的触发操作的情况下，显示未获取资源消息。该未获取资源消息用于提示用户并未获得资源奖励。
图7B示出了根据本公开实施例显示未获取资源消息的示意图。如图7B所示，可以以信息提示框的方式来显示该消息，提示框内可以显示有诸如“很遗憾未能获得奖励，下次努力！”的文字信息。或者，在此种情况下，还可以显示第五互动视频，该第五互动视频可以是以语言的方式来表达该未获取资源消息的内容。
根据本公开实施例提供的资源互动方法，在获取资源的过程中增加用户的互动过程，能够根据用户的触发操作而相应地进行互动内容的展示，即，在资源获取过程中展示的内容与用户的触发操作相关联，例如，对于不同的操作结果而显示不同的视频数据，实现资源获取与显示互动相结合，从而提升用户的参与感的同时提升娱乐性、吸引力。
此外，显示的互动视频内容还可以进一步与用户或者设备的属性信息相关联，基于接收到的属性信息，例如服务器可以相应地提供用于进行资源获取互动所需的互动数据。将属性信息与视频内容相结合，这种资源互动方式能够突出用户的属性差异，拉近与用户之间的距离感，有利于促进用户不仅因为资源的吸引力也因为感兴趣的视频内容而加入到资源林领取活动中来。
根据本公开的另一方面，还提供了一种资源互动装置。图8示出了本公开至少一些实施例提供的资源互动装置的示意性框图。
如图8所示，该互动装置1000可以包括：传输单元1010和显示单元1020以及检测单元1030。根据本公开实施例，传输单元1010配置成：获取与用 户属性信息对应的显示数据，其中，显示数据包括资源互动视频以及关联互动视频。用户属性信息包括以下中的至少一种：用户位置信息、节日信息、用户等级信息、季节信息。显示单元1020可以配置成响应于资源领取触发事件，在互动页面内显示资源领取组件以及资源互动视频，其中，资源互动视频的内容与资源领取组件相关联。检测单元1030可以配置成检测对资源领取组件的触发操作结果。接着，显示单元1020还可以配置成：在互动页面内显示与触发操作结果对应的关联互动视频。
根据本公开的一些实施例，检测单元1030还可以配置成：检测显示页面内的资源处理触发事件。传输单元1010可以配置成发送资源获取请求，该资源获取请求用于向诸如应用程序服务器请求与资源互动过程相关的数据，例如显示数据等。接着，传输单元1010还可以配置成接收互动数据，其中，互动数据包括显示数据以及展示指令，展示指令用于指示在显示页面上展示互动页面。例如，显示数据包括以下中的至少一种：资源互动视频和关联互动视频。例如，在终端设备检测到资源处理触发事件，并将基于检测结果的资源获取请求发送至应用程序服务器后，服务器可以对应地将与资源互动过程相关的数据发送至该终端设备，并使得在终端设备中进行如上描述的处理步骤。
根据本公开的一些实施例，资源处理触发事件可以包括以下中的至少一种：触发显示页面内的预定视频、触发显示页面内的活动控件和显示预定时间间隔的预定视频或活动控件。
根据本公开的一些实施例，显示单元1020还可以配置成在互动页面内显示资源领取组件之前，显示资源领取组件的引导互动视频。
根据本公开的一些实施例，互动装置1000还可以包括信息获取单元1040，信息获取单元1040可以配置成获取用户属性信息，例如，获取终端设备的属性信息或者在终端设备上登录的账户的属性信息。作为示例，资源获取请求中可以包括获取的用户属性信息，在此情形中，接收的互动数据可以是与该属性信息关联的互动数据。根据本公开的一些实施例，该用户属性信息包括以下中的至少一种：用户位置信息、节日信息、用户等级信息、季节信息。
根据本公开的另一些实施例，传输单元1010还可以配置成：响应于接收 的属性信息请求，发送用户属性信息。例如，上述服务器可以向终端设备发送属性信息请求，响应于该属性信息请求，终端设备可以将存储的用户属性信息或者当前获取的用户属性信息(例如由信息获取单元1040获取的)发送至服务器。在此情形中，接收的互动数据可以是与该用户属性信息关联的互动数据。例如，属性信息可以是以下中的至少一种：位置信息、节日信息、用户等级信息、季节信息。
根据本公开的一些实施例，该资源领取触发事件可以包括：针对引导互动视频设置的第一时间段，其中，响应于资源领取触发事件，显示单元1020配置成在显示引导互动视频的第一时间段之后，在互动页面内显示资源领取组件以及资源互动视频。
根据本公开的一些实施例，在触发操作结果是在互动页面上检测到针对资源领取组件的触发操作的第一操作结果的情况下，显示单元1020配置成在互动页面内显示与第一操作结果对应的第一互动视频，其中，第一互动视频的内容用于鼓励继续触发资源领取组件。
根据本公开的一些实施例，检测单元1030还可以配置成在资源领取组件的显示时间段内，统计在互动页面上针对资源领取组件的触发次数。接着，显示单元1020可以取消展示该资源领取组件，并显示与触发次数对应的资源获取对象；响应于触发资源获取对象，显示资源信息。根据本公开的一些实施例，互动装置1000还可以包括资源处理单元1050，资源处理单元1050可以配置成接收诸如服务器分配的与资源信息对应的资源，以使得将该资源添加至对应账户。
根据本公开的另一些实施例，在触发操作结果是在第二时间段内未检测到针对资源领取组件的触发操作的第二操作结果的情况下，显示单元1020配置成在互动页面内显示与第二操作结果对应的第二互动视频，其中，第二互动视频的内容用于引导触发资源领取组件。检测单元1030还可以配置成在资源领取组件的显示时间段内，统计在互动页面上针对资源领取组件的触发次数。接着，显示单元1020可以取消展示资源领取组件，并且在显示时间段内未检测到针对资源领取组件的触发操作的情况下，显示未获取资源消息。未获取资源消息用于提示未获得资源。
作为一种实现方式，显示单元1020可以实施为显示面板，可选地，显示 面板可以是液晶显示器(Liquid Crystal Display，LCD)、机发光二极管显示器(Organic Light-Emitting Diode，有机发光二极管OLED)等形式。显示单元1020可用于显示由用户输入的信息或提供给用户的信息以及各种图形用户接口，这些图形用户接口可以由图形、文本、图标、视频和其任意组合来构成。
作为一种实现方式，检测单元1030可以实施为触敏表面或者其他输入接口。触敏表面也可以称为触摸显示屏或者触控板，用于收集用户在其上或附近的触摸操作，例如用户使用手指、触笔等任何适合的物体或附件在触敏表面上或在触敏表面附近的操作，并根据预先设定的程式驱动相应的功能单元。可选地，触敏表面可以包括触摸检测装置和触摸控制器两个部分。其中，触摸检测装置检测用户的触摸方位，并检测触摸操作带来的信号，将信号传送给触摸控制器。触摸控制器从触摸检测装置上接收触摸信息，并将其转换成触点坐标，然后将触点坐标传输至例如处理单元，并能接收处理单元发送的指令并加以执行。此外，可以采用电阻式、电容式、红外线以及表面声波等多种类型实现触敏表面。除了触敏表面，检测单元1030还可以包括其他输入接口。具体地，其他输入接口可以包括但不限于物理键盘、功能键(比如音量控制按键、开关按键等)、轨迹球、鼠标、操作杆等中的一种或多种。
检测单元1030的触敏表面可以覆盖上述显示面板，当触敏表面检测到在其上或附近的触摸操作后，传送给诸如处理单元以确定触摸事件的类型，随后处理单元可以根据触摸事件的类型在显示面板上提供相应的视觉输出。
作为一种实现方式，上述处理单元可以实施为终端设备的逻辑运算中心，利用各种接口和线路链接设备的各个功能单元，通过运行或执行存储在存储器内的软件程序和/或模块，以及调用存储在存储器内的数据，执行各种功能和处理数据。可选地，处理单元可以实现为一个或多个处理核心。例如，处理单元可集成应用处理器和调制解调处理器，其中，应用处理器主要处理操作系统、用户界面和应用程序等，调制解调处理器主要处理无线通信。可以理解的是，上述调制解调处理器也可以不集成到处理单元之中。
需要说明的是，根据本公开实施例提供的互动装置在进行基于资源的互动过程中，仅以上述各功能单元的划分进行举例说明，实际应用中，可以根据需要而将上述功能单元由不同的模块完成，例如，将终端设备的内部结构 划分成不同的单元，以完成以上描述的全部或者部分步骤。另外，上述实施例提供的互动装置可以实现根据本公开提供的资源互动方法的步骤，其具体实现过程参考上文描述的方法实施例，这里不再重复描述。
根据本公开的又一方面，还提供了一种计算机设备，图9示出了根据本公开实施例的计算机设备的示意性框图。
如图9所示，计算机设备2000可以包括处理器2010以及存储器2020，其中，存储器2020上存储有计算机程序(诸如程序指令、代码等)。处理器2020能够执行该计算机程序以实现如上所述资源互动方法的步骤。例如，计算机设备2000可以是用户在其上登录账户的终端设备。
在至少一个示例中，处理器2010可以根据存储在存储器2020中的计算机程序执行各种动作和处理。例如，处理器2010可以是一种集成电路芯片，具有信号的处理能力。上述处理器可以是通用处理器、数字信号处理器(DSP)、专用集成电路(ASIC)、现成可编程门阵列(FPGA)或者其他可编程逻辑器件、或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本公开实施例中描述的各种方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等，可以是X86架构或者是ARM架构等。
存储器2020中存储有计算机可执行的计算机程序，该计算机程序在被处理器2010执行时可以实现根据本公开实施例提供的资源互动方法。存储器2020可以是易失性存储器或非易失性存储器，或可包括易失性和非易失性存储器两者。非易失性存储器可以是只读存储器(ROM)、可编程只读存储器(PROM)、可擦除可编程只读存储器(EPROM)、电可擦除可编程只读存储器(EEPROM)或闪存。易失性存储器可以是随机存取存储器(RAM)，其用作外部高速缓存。通过示例性但不是限制性说明，许多形式的RAM可用，例如静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、同步动态随机存取存储器(SDRAM)、双倍数据速率同步动态随机存取存储器(DDRSDRAM)、增强型同步动态随机存取存储器(ESDRAM)、同步连接动态随机存取存储器(SLDRAM)和直接内存总线随机存取存储器(DR RAM)。应注意，本文描述的存储器旨在包括但不限于这些和任意其它适合类型的存储器。
根据本公开的其他实施例，计算机设备2000还可以包括显示器(未示出)，以实现对于诸如计算机操作者的可视化。例如，可以在显示器上显示实现上述互动方法过程中的互动内容、控件以及数据处理结果等信息，或者，还可以显示该计算机程序，在此不作限制。此外，该计算机设备2000还可以包括交互接口、输入设备、通信单元等必要的组件，用于实现计算机与操作者、其他设备之间的信息交互，例如，操作者可以通过该输入设备修改该计算机程序等。
作为一种示例性的实施方式，根据本公开的装置1000或者计算机设备2000可以实施为如图10所示的计算设备。
图10示出了根据本公开实施例的示例性计算设备的架构示意图。计算设备3000可以包括总线3010、一个或多个CPU 3020、只读存储器(ROM)3030、随机存取存储器(RAM)3040、连接到网络的通信端口3050、输入/输出组件3060、硬盘3070等。计算设备3000中的存储设备，例如ROM 3030或硬盘3070可以存储本公开提供的资源互动方法的处理和/或通信所涉及的各种数据或文件、以及CPU所执行的计算机程序。计算设备3000还可以包括用户界面3080，例如，用户界面可以用于显示接收的互动内容以及互动控件，并且还可以通过其上的触敏器件来接收用户操作。当然，图10所示的架构只是示意性的，在实现不同的设备时，根据实际需要，可以省略图10示出的计算设备中的一个或多个组件，或者在图10示出的计算设备的基础上增加所需的组件，在此不作限制。
根据本公开的又一方面，还提供了一种计算机可读存储介质，图11示出了本公开提供的计算机可读存储介质的示意性框图。
如图11所示，计算机可读存储介质4000上存储有计算机程序4010，其中，该计算机程序4010被处理器执行时实现如上所述资源互动方法的步骤。在至少一个示例中，计算机可读存储介质4000包括但不限于易失性存储器和/或非易失性存储器。易失性存储器例如可以包括随机存取存储器(RAM)和/或高速缓冲存储器(cache)等。非易失性存储器例如可以包括只读存储器(ROM)、硬盘、闪存等。例如，计算机可读存储介质4000可以连接于诸如计算机等的计算设备(例如，如图10所示)。接着，在计算设备运行该计算机可读存储介质4000上存储的计算机程序4010的情况下，可以进行本 公开提供的互动方法。
根据本公开的又一方面，还提供了一种计算机程序产品，包括计算机程序。在至少一个示例中，该计算机程序被处理器执行时可以实现如上所述的资源互动方法的步骤。
利用根据本公开实施例提供的资源互动方法及装置、计算机设备、可读存储介质，在获取资源的过程中通过设置的互动视频增加与用户之间的互动效果，即，页面内显示的视频是与进行的资源获取过程相关联的，并且，显示的视频的内容与用户的操作相关，不同的操作结果显示内容不同的互动视频，这能够根据用户的触发操作而相应地进行互动视频的展示，即，在获取资源过程中展示的视频与用户的触发操作相关联，例如，对于不同的操作结果而显示不同的视频数据，实现资源获取与显示互动相结合，从而提升用户的参与感的同时提升娱乐性、吸引力。此外，显示的视频内容还与用户属性信息相关联，这种资源互动方式能够突出用户之间的属性差异，拉近与用户之间的距离感，有利于促进用户不仅因为资源的吸引力也因为感兴趣的视频内容而加入到资源获取活动中来。
本领域技术人员能够理解，本公开所披露的内容可以出现多种变型和改进。例如，以上所描述的各种设备或组件可以通过硬件实现，也可以通过软件、固件、或者三者中的一些或全部的组合实现。
此外，虽然本公开对根据本公开的实施例的系统中的某些单元做出了各种引用，然而，任何数量的不同单元可以被使用并运行在客户端和/或服务器上。单元仅是说明性的，并且系统和方法的不同方面可以使用不同单元。
本公开中使用了流程图用来说明根据本公开的实施例的方法的步骤。应当理解的是，前面或后面的步骤不一定按照顺序来精确的进行。相反，可以按照倒序或同时处理各种步骤。同时，也可以将其他操作添加到这些过程中。
本领域普通技术人员可以理解上述方法中的全部或部分的步骤可通过计算机程序来指令相关硬件完成，程序可以存储于计算机可读存储介质中，如只读存储器、磁盘或光盘等。可选地，上述实施例的全部或部分步骤也可以使用一个或多个集成电路来实现。相应地，上述实施例中的各模块/单元可以采用硬件的形式实现，也可以采用软件功能模块的形式实现。本公开并不限制于任何特定形式的硬件和软件的结合。
除非另有定义，这里使用的所有术具有与本公开所属领域的普通技术人员共同理解的相同含义。还应当理解，诸如在通常字典里定义的那些术语应当被解释为具有与它们在相关技术的上下文中的含义相一致的含义，而不应用理想化或极度形式化的意义来解释，除非这里明确地这样定义。
以上是对本公开的说明，而不应被认为是对其的限制。尽管描述了本公开的若干示例性实施例，但本领域技术人员将容易地理解，在不背离本公开的新颖教学和优点的前提下可以对示例性实施例进行许多修改。因此，所有这些修改都意图包含在权利要求书所限定的本公开范围内。应当理解，上面是对本公开的说明，而不应被认为是限于所公开的特定实施例，并且对所公开的实施例以及其他实施例的修改意图包含在所附权利要求书的范围内。
以上所述仅是本公开的示范性实施方式，而非用于限制本公开的保护范围，本公开的保护范围由所附的权利要求确定。

Claims (20)

  1. 一种资源互动方法，包括：
    获取与用户属性信息对应的显示数据(S101)，其中，所述显示数据包括资源互动视频以及关联互动视频；
    响应于资源领取触发事件，在互动页面内显示资源领取组件以及所述资源互动视频(S102)，其中，所述资源互动视频的内容与所述资源领取组件相关联；
    检测对所述资源领取组件的触发操作结果(S103)；以及
    在所述互动页面内显示与所述触发操作结果对应的关联互动视频(S104)。
  2. 根据权利要求1所述的方法，还包括：
    检测资源处理触发事件；
    发送资源获取请求，
    接收互动数据，其中，所述互动数据包括所述显示数据以及展示指令，所述展示指令用于指示在所述显示页面上展示所述互动页面。
  3. 根据权利要求2所述的方法，其中，所述资源处理触发事件包括以下中的至少一种：
    触发所述显示页面内的预定视频；
    触发所述显示页面内的活动控件；和
    显示预定时间间隔的所述预定视频或所述活动控件。
  4. 根据权利要求1-3中任一项所述的方法，其中，所述用户属性信息包括以下中的至少一种：用户位置信息、节日信息、用户等级信息、季节信息。
  5. 根据权利要求1-4中任一项所述的方法，还包括：
    在所述互动页面内显示所述资源领取组件之前，显示所述资源领取组件的引导互动视频。
  6. 根据权利要求5所述的方法，其中，所述资源领取触发事件包括：针对所述引导互动视频设置的第一时间段，
    其中，所述响应于资源领取触发事件，在所述互动页面内显示资源领取组件以及资源互动视频包括：
    在显示所述引导互动视频的所述第一时间段之后，在所述互动页面内显 示资源领取组件以及资源互动视频。
  7. 根据权利要求1-6中任一项所述的方法，其中，在所述触发操作结果是在所述互动页面上检测到针对所述资源领取组件的触发操作的第一操作结果的情况下，所述在所述互动页面内显示与所述触发操作结果对应的关联互动视频包括：
    在所述互动页面内显示与所述第一操作结果对应的第一互动视频，其中，所述第一互动视频的内容用于鼓励继续触发所述资源领取组件。
  8. 根据权利要求7所述的方法，还包括：
    在所述资源领取组件的显示时间段内，统计在所述互动页面上针对所述资源领取组件的触发次数；
    取消展示所述资源领取组件；
    显示与所述触发次数对应的资源获取对象；
    响应于触发所述资源获取对象，显示资源信息；以及
    将与所述资源信息对应的资源添加至账户。
  9. 根据权利要求1-8中任一项所述的方法，其中，在所述触发操作结果是在第二时间段内未检测到针对所述资源领取组件的触发操作的第二操作结果的情况下，所述在所述互动页面内显示与所述触发操作结果对应的关联互动视频包括：
    在所述互动页面内显示与所述第二操作结果对应的第二互动视频，其中，所述第二互动视频的内容用于引导触发所述资源领取组件。
  10. 根据权利要求9所述的方法，还包括：
    在所述资源领取组件的显示时间段内，统计在所述互动页面上针对所述资源领取组件的触发次数；
    取消展示所述资源领取组件；
    在所述显示时间段内未检测到针对所述资源领取组件的触发操作的情况下，显示未获取资源消息。
  11. 一种资源互动装置，包括：
    传输单元(1010)，配置成：获取与用户属性信息对应的显示数据，其中，所述显示数据包括资源互动视频以及关联互动视频；
    显示单元(1020)，配置成响应于资源领取触发事件，在互动页面内显示 资源领取组件以及所述资源互动视频，其中，所述资源互动视频的内容与所述资源领取组件相关联；
    检测单元(1030)：配置成检测对所述资源领取组件的触发操作结果；
    所述显示单元(1020)还配置成：在所述互动页面内显示与所述触发操作结果对应的关联互动视频。
  12. 根据权利要求11所述的装置，其中，所述检测单元(1030)还可以配置成检测资源处理触发事件；
    所述传输单元(1010)还可以配置成发送资源获取请求，接收互动数据，其中，所述互动数据包括所述显示数据以及展示指令，所述展示指令用于指示在所述显示页面上展示所述互动页面。
  13. 根据权利要求12所述的装置，其中，所述资源处理触发事件包括以下中的至少一种：
    触发所述显示页面内的预定视频；
    触发所述显示页面内的活动控件；和
    显示预定时间间隔的所述预定视频或所述活动控件。
  14. 根据权利要求11-13中任一项所述的装置，其中，所述用户属性信息包括以下中的至少一种：用户位置信息、节日信息、用户等级信息、季节信息。
  15. 根据权利要求11-14中任一项所述的装置，其中，所述显示单元(1020)还可以配置成：
    在所述互动页面内显示所述资源领取组件之前，显示所述资源领取组件的引导互动视频。
  16. 根据权利要求15所述的装置，其中，所述资源领取触发事件包括：针对所述引导互动视频设置的第一时间段，
    其中，所述显示单元(1020)响应于资源领取触发事件，在所述互动页面内显示资源领取组件以及资源互动视频包括：
    在显示所述引导互动视频的所述第一时间段之后，在所述互动页面内显示资源领取组件以及资源互动视频。
  17. 根据权利要求11-16中任一项所述的装置，其中，在所述触发操作结果是在所述互动页面上检测到针对所述资源领取组件的触发操作的第一操 作结果的情况下，所述显示单元(1020)在所述互动页面内显示与所述触发操作结果对应的关联互动视频包括：
    在所述互动页面内显示与所述第一操作结果对应的第一互动视频，其中，所述第一互动视频的内容用于鼓励继续触发所述资源领取组件。
  18. 根据权利要求17所述的装置，其中，所述检测单元(1030)还可以配置成在所述资源领取组件的显示时间段内，统计在所述互动页面上针对所述资源领取组件的触发次数；
    所述显示单元(1020)还可以配置成：
    取消展示所述资源领取组件；
    显示与所述触发次数对应的资源获取对象；以及
    响应于触发所述资源获取对象，显示资源信息，
    其中，所述装置还包括资源处理单元(1050)，所述资源处理单元(1050)配置成：
    将与所述资源信息对应的资源添加至账户。
  19. 一种计算机设备，包括处理器(2010)、存储器(2020)以及存储在所述存储器(2020)上的计算机程序，其中，所述处理器(2010)执行所述计算机程序以实现如权利要求1-10中的任一项所述方法的步骤。
  20. 一种计算机可读存储介质(4000)，其上存储有计算机程序(4010)，其中，所述计算机程序(4010)被处理器执行时实现如权利要求1-10中的任一项所述方法的步骤。
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