WO2022126511A1 - 一种数字广告信息智能化获取系统及方法 - Google Patents

一种数字广告信息智能化获取系统及方法 Download PDF

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WO2022126511A1
WO2022126511A1 PCT/CN2020/137255 CN2020137255W WO2022126511A1 WO 2022126511 A1 WO2022126511 A1 WO 2022126511A1 CN 2020137255 W CN2020137255 W CN 2020137255W WO 2022126511 A1 WO2022126511 A1 WO 2022126511A1
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layer
advertisement
information
user
main control
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French (fr)
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程旗
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南京大衍数字科技有限公司
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • the invention relates to the technical field of advertisement information processing, in particular to a system and method for intelligently acquiring digital advertisement information.
  • the traditional advertising system is basically a one-way advertising system, that is, advertisers spread advertisements in one direction to the advertising audience. What kind of effect these advertisements can produce, especially what kind of effect can be produced on different people in the advertising audience, is basically impossible to know by using the traditional advertising system.
  • the Internet also provides an inexpensive platform for advertising.
  • online advertisements can be seen everywhere, such as logos (logos) appearing on web pages, pop-up windows when opening a certain website, couplets appearing on the left and right sides of a certain page, and even animations appearing on the left and right sides when watching videos, etc.
  • logos logos
  • online advertisements do not need to be printed, photographed or recorded.
  • the total price of advertisements published online is much cheaper than other forms of advertisements.
  • online advertisements per unit area or time are more expensive. It is very competitive, which makes enterprises choose to advertise through the Internet to obtain the greatest advertising effect.
  • online advertisements include banner advertisements, button advertisements, mailing list advertisements, wallpaper advertisements, email advertisements, contest and promotion advertisements, interstitial advertisements and interactive game advertisements. They are often placed on website pages or in video programs in the form of audio and video programs, text or pictures.
  • the present invention provides an intelligent acquisition system and method for digital advertisement information, which uploads and compares user data and promotes advertisement information suitable for users' needs, so as to realize the accurate push of advertisements and meet the needs of users at the same time.
  • the present invention provides an intelligent acquisition system for digital advertisement information, which includes a terminal layer, a transmission layer, a main control layer and a promotion layer;
  • the terminal layer includes an age acquisition module for acquiring user age information, a gender acquisition module for acquiring gender information, a behavior acquisition module for monitoring behavior, and a display module and an advertisement playing module for viewing;
  • the transport layer packs the acquired data information and sends it to the main control layer, and receives an advertisement playing instruction sent by the main control layer;
  • the main control layer analyzes and processes the data information after receiving the data information, obtains the advertisement category information to be promoted, and sends the advertisement category information to the promotion layer;
  • the promotion layer calls out the advertisement from the database according to the advertisement category information and sends it to the main control layer, the main control layer sends the advertisement to the terminal layer through the transmission layer, and plays the advertisement through the advertisement playback module; and summarizes the characteristics of each feature value of the user. proportion, and then look for advertisers to promote.
  • the age acquisition module acquires the age information entered by the user logging in to the App or webpage, and uploads the data to the main control layer through the transport layer.
  • the gender obtaining module obtains gender information entered by the user logging in to the App or webpage, and uploads the data to the main control layer through the transmission layer.
  • the behavior acquisition module acquires the viewing content and operation behavior of the user in the App or webpage, and uploads the viewing content and operation behavior to the main control layer through the transport layer.
  • the display module includes at least a device terminal that can log in to the network, the device terminal can log in to an App or a web page for browsing operations, and the device terminal also includes an advertisement playing module for playing advertisements.
  • the main control layer includes at least one enterprise-level computer and a user information database connected to the enterprise-level computer, and the main control layer stores the user information in the user information database after receiving the user information.
  • the main control layer summarizes the user information, and sorts out the age information, takes five years as an age group, determines the percentage of each age group, sorts out the gender information, and calculates the difference between male and female gender. It determines the age level, gender, and feature values of viewing content and operation behavior, and sends the feature values to the promotion layer.
  • the promotion layer includes a control unit and an advertisement database connected to the control unit. After the promotion layer obtains a single user characteristic value, it obtains advertisement data corresponding to the user characteristic value through comparison, and calls out advertisements to send according to the advertisement data. To the main control layer, the main control layer sends the advertisement to the terminal layer for playback.
  • the promotion layer displays the feature values in a report, and rents advertisements based on the feature values of the users.
  • a method for intelligently acquiring digital advertising information comprising the following steps:
  • the behavior acquisition module monitors the user's operation behavior and viewing content after logging in, stores the data, and finally uploads the gender information, age information, and operation behavior and viewing content to the main control layer through the transport layer;
  • the main control layer summarizes the user information, takes five years as an age group, determines the percentage of each age group, sorts out the gender information, calculates the ratio of male and female gender, and determines its age level, gender and Watch the feature values of content and operation behavior, and send a single user feature value and all user feature values to the promotion layer;
  • the terminal layer is located on the operable terminal, which is used to log in and operate through the terminal.
  • the age acquisition module will process the age information. Sorting, the gender acquisition module sorts out the gender information, and the behavior acquisition module monitors the user's operation behavior and viewing content after logging in, stores the data, and finally uploads the gender information, age information, and operation behavior and viewing content to the host through the transport layer. control layer.
  • the transmission layer transmits data through the Internet.
  • the main control layer analyzes and processes the data, and determines the characteristic value of a single user and the characteristic value of all users.
  • the method of calculating the characteristic value is to use five years as the age.
  • An age group determine the percentage of each age group, organize the gender information for gender, calculate the ratio of male and female gender, and combine the user's browsing and operations to determine the feature value.
  • the characteristic value is sent to the promotion layer, the promotion layer calls out the advertisement according to the characteristic value and sends it to the main control layer, and the main control layer sends the advertisement information to the terminal layer to play the advertisement.
  • the promotion layer presents the characteristic values of all users through reports, and searches for advertisements corresponding to the characteristic values for promotion.
  • the present invention obtains the user's age and gender information through App or webpage login, and obtains the user's characteristic value through the user's operation, uploads and compares the data and promotes the advertisement information suitable for the user's needs, realizes the accurate push of the advertisement, and meets the user's needs at the same time. .
  • Fig. 1 is the system structure diagram of the intelligent acquisition system of digital advertisement information of the present invention
  • FIG. 2 is a method flowchart of a method for intelligently acquiring digital advertisement information according to the present invention.
  • references to "one embodiment,” “an embodiment,” “an example,” or “an example” mean that a particular feature, structure, or characteristic described in connection with the embodiment or example is included in the present invention in at least one embodiment.
  • appearances of the phrases “in one embodiment,” “in an embodiment,” “one example,” or “an example” in various places throughout this specification are not necessarily all referring to the same embodiment or example.
  • the particular features, structures or characteristics may be combined in any suitable combination and/or subcombination in one or more embodiments or examples.
  • drawings provided herein are for illustrative purposes and that the drawings are not necessarily drawn to scale.
  • an intelligent acquisition system for digital advertising information including a terminal layer 100, a transmission layer 200, a main control layer 300 and a promotion layer 400;
  • the terminal layer 100 includes an age acquisition module 110 for acquiring user age information, a gender acquisition module 120 for acquiring gender information, a behavior acquiring module 130 for monitoring behavior, and a display module 140 for viewing. and an advertisement playing module 150;
  • the transport layer 200 packages the acquired data information and sends it to the main control layer 300, and receives the advertisement playing instruction sent by the main control layer 300;
  • the main control layer 300 analyzes and processes the data information after receiving the data information, obtains advertisement category information to be promoted, and sends the advertisement category information to the promotion layer 400;
  • the promotion layer 400 calls out the advertisement from the database according to the advertisement category information and sends it to the main control layer 300, the main control layer 300 sends the advertisement to the terminal layer 100 through the transmission layer 200, and plays the advertisement through the advertisement playing module 150; The proportion of each feature value of users, and then find advertisers to promote.
  • the terminal layer is located on the operable terminal, which is used to log in and operate through the terminal.
  • the age acquisition module The age information is sorted out, and the gender acquisition module sorts out the gender information.
  • the behavior acquisition module monitors the user's operation behavior and viewing content after logging in, stores the data, and finally transmits the gender information, age information, and operation behavior and viewing content through transmission. layer is uploaded to the master layer.
  • the transmission layer transmits data through the Internet.
  • the main control layer analyzes and processes the data, and determines the characteristic value of a single user and the characteristic value of all users.
  • the method of calculating the characteristic value is to use five years as the age.
  • An age group determine the percentage of each age group, organize the gender information for gender, calculate the ratio of male and female gender, and combine the user's browsing and operations to determine the feature value.
  • the characteristic value is sent to the promotion layer, the promotion layer calls out the advertisement according to the characteristic value and sends it to the main control layer, and the main control layer sends the advertisement information to the terminal layer to play the advertisement.
  • the promotion layer presents the characteristic values of all users through reports, and searches for advertisements corresponding to the characteristic values for promotion.
  • FIG. 1 According to an embodiment of the present invention, as shown in FIG. 1 ,
  • the age obtaining module 110 obtains the age information entered by the user logging in to the App or webpage, and uploads the data to the main control layer through the transport layer.
  • the gender obtaining module 120 obtains gender information entered by the user logging in to the App or webpage, and uploads the data to the main control layer through the transmission layer.
  • the behavior acquisition module 130 acquires the viewing content and operation behavior of the user in the App or webpage, and uploads the viewing content and operation behavior to the main control layer through the transport layer.
  • FIG. 1 According to an embodiment of the present invention, as shown in FIG. 1 ,
  • the display module 140 at least includes a device terminal that can log in to the network, the device terminal can log in to an App or a web page to perform browsing operations, and the device terminal also includes an advertisement playing module 150 for playing advertisements.
  • FIG. 1 In one embodiment of the present invention, as shown in FIG. 1 , as shown in FIG. 1 ,
  • the main control layer 300 includes at least one enterprise computer 310 and a user information database 320 connected to the enterprise computer 310 .
  • the main control layer 300 stores the user information in the user information database 320 after receiving the user information.
  • the main control layer 300 summarizes the user information and sorts out the age information, takes five years as an age group, determines the percentage of each age group, sorts out the gender information, and calculates the percentage of male and female genders. ratio, determine its age level, gender, and feature values of viewing content and operation behavior, and send the feature values to the promotion layer 400 .
  • FIG. 1 In one embodiment of the present invention, as shown in FIG. 1 , as shown in FIG. 1 ,
  • the promotion layer 400 includes a control unit 410 and an advertisement database 420 connected to the control unit 410. After the promotion layer 400 obtains a single user characteristic value, it obtains advertisement data corresponding to the user characteristic value through comparison, and calls out the advertisement data according to the advertisement data. The advertisement is sent to the main control layer 300, and the main control layer 300 sends the advertisement to the terminal layer 100 for playback.
  • the promotion layer 400 obtains the feature values of all users, displays the feature values in a report, and rents advertisements based on the feature values of the users.
  • this embodiment provides a method for intelligently acquiring digital advertisement information, including the following steps:
  • the behavior acquisition module monitors the user's operation behavior and viewing content after logging in, stores the data, and finally uploads the gender information, age information, and operation behavior and viewing content to the main control layer through the transport layer;
  • the main control layer summarizes the user information, takes five years as an age group, determines the percentage of each age group, sorts out the gender information, calculates the ratio of male and female gender, and determines its age level, gender and Watch the feature values of content and operation behavior, and send a single user feature value and all user feature values to the promotion layer;
  • the present invention may be a fixed connection, a detachable connection, or an integrated; it may be a mechanical connection or an electrical connection; it may be a direct connection or a
  • the indirect connection through an intermediate medium may be the internal communication of two elements or the interaction relationship between the two elements.

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Abstract

一种数字广告信息智能化获取系统和方法，包括终端层（100）、传输层（200）、主控层（300）和推广层（400）；终端层（100）包括年龄获取模块（110）、性别获取模块（120）、行为获取模块（130）以及显示模块（140）和广告播放模块（150）；传输层（200）将获取的数据信息打包发送至主控层（300），并接收主控层（300）发送的广告播放指令；主控层（300）接收数据信息后对数据信息进行分析处理，获得需要推广的广告类别信息，将广告类别信息发送至推广层（400）；推广层（400）根据广告类别信息将广告发送终端层（100）通过广告播放模块（150）进行播放。该系统通过App或网页登录获取用户的年龄和性别信息，并通过用户的操作获取用户特征值，将数据上传比对后推广适合用户需求的广告信息，实现广告的精准推送，同时满足用户的需求。

Description

一种数字广告信息智能化获取系统及方法 技术领域
本发明涉及广告信息处理技术领域，具体涉及一种数字广告信息智能化获取系统及方法。
背景技术
传统的广告系统，基本上属于单向广告系统，即：广告商向广告受众单方向地传播广告。而这些广告能够产生何种效果，特别是对广告受众中不同的人能产生何种效果，利用传统的广告系统基本上无法获知。
在日常生活中，各式各样的媒体广告依然在室外大型广告屏幕或者室内小型广告屏上播放；那些大型的广告屏幕通常被布置在路边、地铁站等公共场所；那些小型的广告播放屏幕则被布置在电梯间、电梯轿厢、写字楼大堂、居民小区、住宅楼内等较小的区域内。
随着互联网的广泛应用，网络也为广告提供了一个廉价的平台。当今，网络广告随处可见，网页上出现的logo(标志)，打开某某网站时弹出的窗口，出现在某个页面左右两侧的对联，甚至观看视频时左右两侧出现的动画等等都是我们常见到的网络广告，网络广告无需印刷、拍摄或录制，在网上发布广告的总价格较其他形式的广告价格便宜得多，与报纸和电视相比，单位面积或时间的网络广告在价格上极具竞争力，使得目前企业选择通过网络形式投放广告以获得最大的广告投放效果。
目前网络广告的主要形式包括横幅式广告、按钮式广告、邮件列表广告、墙纸式广告、电子邮件式广告、竞赛和推广式广告、插页式广告和互动游戏广告，上述的各种广告在网络上经常以音视频节目、文字或图片的形式放置在网站页面上或视频节目中。
现有广告投放都是基于第三方互联网广告投放平台实现的，但是第三方平台并不掌握用户终端、视频内容等信息，无法实现基于这些信息的精准投放。
发明内容
有鉴于此，本发明提供一种数字广告信息智能化获取系统及方法，将用户数据上传比对后推广适合用户需求的广告信息，实现广告的精准推送，同时满足用户的需求。
为解决上述技术问题，本发明提供一种数字广告信息智能化获取系统，包括终端层、传输层、主控层和推广层；
所述终端层包括用于获取用户年龄信息的年龄获取模块、用于获取用于性别信息的性别获取模块、用于监测用于行为的行为获取模块以及用于观看的显示模块和广告播放模块；
所述传输层将获取的数据信息打包发送至主控层，并接收主控层发送的广告播放指令；
所述主控层接收数据信息后对数据信息进行分析处理，获得需要推广的广告类别信息，将广告类别信息发送至推广层；
所述推广层根据广告类别信息将广告从数据库中调出发送至主控层，主控层将广告通过传输层发送至终端层，通过广告播放模块进行播放；并归纳出用户每个特征值的所占比例，然后寻找广告商进行推广。
进一步的，所述年龄获取模块通过用户登录App或网页输入的年龄信息进行获取，并将数据通过传输层上传至主控层。
进一步的，所述性别获取模块通过用户登录App或网页输入的性别信息进行获取，并将数据通过传输层上传至主控层。
进一步的，所述行为获取模块获取用户在App或网页内的观看内容和操作行为，并将观看内容和操作行为通过传输层上传至主控层。
进一步的，所述显示模块至少包括可以登入网络的设备终端，该设备终端能够登入App或登入网页进行浏览操作，该设备终端还包括用于播放广告的广告播放模块。
进一步的，所述主控层至少包括一台企业级计算机以及与企业级计算机连接的用户信息数据库，所述主控层接收到用户信息后将用户信息存储在用户信息数据库内。
进一步的，所述主控层对用户信息进行汇总，并将年龄信息进行整理，以五年为一个年龄层，确定每个年龄层所占的百分比，并将性别信息进行整理， 计算男女性别所占的比例，确定其年龄层次、性别以及观看内容和操作行为的特征值，并将特征值发送至推广层。
进一步的，所述推广层包括控制单元以及与控制单元连接的广告数据库，所述推广层获取到单一用户特征值后，通过比对获得用户特征值对应的广告数据，依据广告数据调出广告发送至主控层，所述主控层将广告发送至终端层进行播放。
进一步的，所述推广层获取到所有用户的特征值后对特征值进行报表显示，并通过用户的特征值招租广告。
一种数字广告信息智能化获取方法，包括如下步骤：
S1、用户在登录App或网页时，需要输入基本信息进行登记，年龄获取模块和性别获取模块分别获取年龄和性别信息；
S2、行为获取模块监测用户登录后的操作行为和观看内容，并将数据进行存储，最终将性别信息、年龄信息以及操作行为和观看内容通过传输层上传至主控层；
S3、主控层对用户信息进行汇总，以五年为一个年龄层，确定每个年龄层所占的百分比，将性别信息进行整理，计算男女性别所占的比例，确定其年龄层次、性别以及观看内容和操作行为的特征值，并将单一用户特征值以及全部用户特征值发送至推广层；
S4、获取到单一用户特征值后，通过比对获得用户特征值对应的广告数据，依据广告数据调出广告发送至主控层，主控层将广告发送至终端层进行播放；
S5、获取到全部用户特征值后，根据所占比例较大的特征值寻找对应的广告商，推广广告位。
本发明的上述技术方案的有益效果如下：
终端层位于可操作的终端上，用于可以通过终端进行登录以及操作，用户在登录的时候通过注册会输入自己的年龄和性别，并在登录之后进行操作和浏览，年龄获取模块将年龄信息进行整理，性别获取模块将性别信息进行整理，行为获取模块监测用户登录后的操作行为和观看内容，并将数据进行存储，最终将性别信息、年龄信息以及操作行为和观看内容通过传输层上传至主控层。
传输层通过互联网进行传输数据，主控层接收到数据之后对数据进行分析 处理，确定出单一用户的特征值以及全体用户的特征值，其计算特征值的方法为对于年龄来说以五年为一个年龄层，确定每个年龄层所占的百分比，对于性别来说将性别信息进行整理，计算男女性别所占的比例，并结合用户的浏览以及操作来确定特征值。在确定特征值之后将特征值发送至推广层，推广层依据特征值调出广告发送至主控层，主控层将广告信息发送至终端层播放广告。同时推广层将全部用户的特征值通过报表呈现，并寻找对应特征值的广告进行推广。
本发明通过App或网页登录获取用户的年龄和性别信息，并通过用户的操作获取用户特征值，将数据上传比对后推广适合用户需求的广告信息，实现广告的精准推送，同时满足用户的需求。
附图说明
图1为本发明数字广告信息智能化获取系统的系统结构图；
图2为本发明数字广告信息智能化获取方法的方法流程图。
100、终端层；200、传输层；300、主控层；400、推广层；110、年龄获取模块；120、性别获取模块；130、行为获取模块；140、显示模块；150、广告播放模块；310、企业级计算机；320、用户信息数据库；410、控制单元；420、广告数据库。
具体实施方式
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例的附图1-2，对本发明实施例的技术方案进行清楚、完整地描述。显然，所描述的实施例是本发明的一部分实施例，而不是全部的实施例。基于所描述的本发明的实施例，本领域普通技术人员所获得的所有其他实施例，都属于本发明保护的范围。
在整个说明书中，对“一个实施例”、“实施例”、“一个示例”或“示例”的提及意味着：结合该实施例或示例描述的特定特征、结构或特性被包含在本发明至少一个实施例中。因此，在整个说明书的各个地方出现的短语“在一个实施例中”、“在实施例中”、“一个示例”或“示例”不一定都指同一实施例或示例。此外，可以以任何适当的组合和/或子组合将特定的特征、结构或特性组合在一个或多个实施例或示例中。此外，本领域普通技术人员应当理解，在 此提供的附图都是为了说明的目的，并且附图不一定是按比例绘制的。
实施例一
如图1-2所示：一种数字广告信息智能化获取系统，包括终端层100、传输层200、主控层300和推广层400；
所述终端层100包括用于获取用户年龄信息的年龄获取模块110、用于获取用于性别信息的性别获取模块120、用于监测用于行为的行为获取模块130以及用于观看的显示模块140和广告播放模块150；
所述传输层200将获取的数据信息打包发送至主控层300，并接收主控层300发送的广告播放指令；
所述主控层300接收数据信息后对数据信息进行分析处理，获得需要推广的广告类别信息，将广告类别信息发送至推广层400；
所述推广层400根据广告类别信息将广告从数据库中调出发送至主控层300，主控层300将广告通过传输层200发送至终端层100，通过广告播放模块150进行播放；并归纳出用户每个特征值的所占比例，然后寻找广告商进行推广。
具体而言，终端层位于可操作的终端上，用于可以通过终端进行登录以及操作，用户在登录的时候通过注册会输入自己的年龄和性别，并在登录之后进行操作和浏览，年龄获取模块将年龄信息进行整理，性别获取模块将性别信息进行整理，行为获取模块监测用户登录后的操作行为和观看内容，并将数据进行存储，最终将性别信息、年龄信息以及操作行为和观看内容通过传输层上传至主控层。
传输层通过互联网进行传输数据，主控层接收到数据之后对数据进行分析处理，确定出单一用户的特征值以及全体用户的特征值，其计算特征值的方法为对于年龄来说以五年为一个年龄层，确定每个年龄层所占的百分比，对于性别来说将性别信息进行整理，计算男女性别所占的比例，并结合用户的浏览以及操作来确定特征值。在确定特征值之后将特征值发送至推广层，推广层依据特征值调出广告发送至主控层，主控层将广告信息发送至终端层播放广告。同时推广层将全部用户的特征值通过报表呈现，并寻找对应特征值的广告进行推广。
根据本发明的一个实施例，如图1所示，
所述年龄获取模块110通过用户登录App或网页输入的年龄信息进行获取，并将数据通过传输层上传至主控层。
所述性别获取模块120通过用户登录App或网页输入的性别信息进行获取，并将数据通过传输层上传至主控层。
所述行为获取模块130获取用户在App或网页内的观看内容和操作行为，并将观看内容和操作行为通过传输层上传至主控层。
根据本发明的一个实施例，如图1所示，
所述显示模块140至少包括可以登入网络的设备终端，该设备终端能够登入App或登入网页进行浏览操作，该设备终端还包括用于播放广告的广告播放模块150。
在本发明的一个实施例中，如图1所示，
所述主控层300至少包括一台企业级计算机310以及与企业级计算机310连接的用户信息数据库320，所述主控层300接收到用户信息后将用户信息存储在用户信息数据库320内。
所述主控层300对用户信息进行汇总，并将年龄信息进行整理，以五年为一个年龄层，确定每个年龄层所占的百分比，并将性别信息进行整理，计算男女性别所占的比例，确定其年龄层次、性别以及观看内容和操作行为的特征值，并将特征值发送至推广层400。
在本发明的一个实施例中，如图1所示，
所述推广层400包括控制单元410以及与控制单元410连接的广告数据库420，所述推广层400获取到单一用户特征值后，通过比对获得用户特征值对应的广告数据，依据广告数据调出广告发送至主控层300，所述主控层300将广告发送至终端层100进行播放。
所述推广层400获取到所有用户的特征值后对特征值进行报表显示，并通过用户的特征值招租广告。
在本发明的一个实施例中，如图2所示，本实施例提供了一种数字广告信息智能化获取方法，包括如下步骤：
S1、用户在登录App或网页时，需要输入基本信息进行登记，年龄获取 模块和性别获取模块分别获取年龄和性别信息；
S2、行为获取模块监测用户登录后的操作行为和观看内容，并将数据进行存储，最终将性别信息、年龄信息以及操作行为和观看内容通过传输层上传至主控层；
S3、主控层对用户信息进行汇总，以五年为一个年龄层，确定每个年龄层所占的百分比，将性别信息进行整理，计算男女性别所占的比例，确定其年龄层次、性别以及观看内容和操作行为的特征值，并将单一用户特征值以及全部用户特征值发送至推广层；
S4、获取到单一用户特征值后，通过比对获得用户特征值对应的广告数据，依据广告数据调出广告发送至主控层，主控层将广告发送至终端层进行播放；
S5、获取到全部用户特征值后，根据所占比例较大的特征值寻找对应的广告商，推广广告位。
在本发明中，除非另有明确的规定和限定，例如，可以是固定连接，也可以是可拆卸连接，或成一体；可以是机械连接，也可以是电连接；可以是直接相连，也可以通过中间媒介间接相连，可以是两个元件内部的连通或两个元件的相互作用关系，除非另有明确的限定，对于本领域的普通技术人员而言，可以根据具体情况理解上述术语在本实用新型中的具体含义。
以上所述是本发明的优选实施方式，应当指出，对于本技术领域的普通技术人员来说，在不脱离本发明所述原理的前提下，还可以作出若干改进和润饰，这些改进和润饰也应视为本发明的保护范围。

Claims (10)

  1. 一种数字广告信息智能化获取系统，其特征在于：包括终端层(100)、传输层(200)、主控层(300)和推广层(400)；
    所述终端层(100)包括用于获取用户年龄信息的年龄获取模块(110)、用于获取用于性别信息的性别获取模块(120)、用于监测用于行为的行为获取模块(130)以及用于观看的显示模块(140)和广告播放模块(150)；
    所述传输层(200)将获取的数据信息打包发送至主控层(300)，并接收主控层(300)发送的广告播放指令；
    所述主控层(300)接收数据信息后对数据信息进行分析处理，获得需要推广的广告类别信息，将广告类别信息发送至推广层(400)；
    所述推广层(400)根据广告类别信息将广告从数据库中调出发送至主控层(300)，主控层(300)将广告通过传输层(200)发送至终端层(100)，通过广告播放模块(150)进行播放；并归纳出用户每个特征值的所占比例，然后寻找广告商进行推广。
  2. 如权利要求1所述的数字广告信息智能化获取系统，其特征在于：所述年龄获取模块(110)通过用户登录App或网页输入的年龄信息进行获取，并将数据通过传输层上传至主控层。
  3. 如权利要求2所述的数字广告信息智能化获取系统，其特征在于：所述性别获取模块(120)通过用户登录App或网页输入的性别信息进行获取，并将数据通过传输层上传至主控层。
  4. 如权利要求3所述的数字广告信息智能化获取系统，其特征在于：所述行为获取模块(130)获取用户在App或网页内的观看内容和操作行为，并将观看内容和操作行为通过传输层上传至主控层。
  5. 如权利要求4所述的数字广告信息智能化获取系统，其特征在于：所述显示模块(140)至少包括可以登入网络的设备终端，该设备终端能够登入App或登入网页进行浏览操作，该设备终端还包括用于播放广告的广告播放模块(150)。
  6. 如权利要求5所述的数字广告信息智能化获取系统，其特征在于：所述主控层(300)至少包括一台企业级计算机(310)以及与企业级计算机(310) 连接的用户信息数据库(320)，所述主控层(300)接收到用户信息后将用户信息存储在用户信息数据库(320)内。
  7. 如权利要求6所述的数字广告信息智能化获取系统，其特征在于：所述主控层(300)对用户信息进行汇总，并将年龄信息进行整理，以五年为一个年龄层，确定每个年龄层所占的百分比，并将性别信息进行整理，计算男女性别所占的比例，确定其年龄层次、性别以及观看内容和操作行为的特征值，并将特征值发送至推广层(400)。
  8. 如权利要求7所述的数字广告信息智能化获取系统，其特征在于：所述推广层(400)包括控制单元(410)以及与控制单元(410)连接的广告数据库(420)，所述推广层(400)获取到单一用户特征值后，通过比对获得用户特征值对应的广告数据，依据广告数据调出广告发送至主控层(300)，所述主控层(300)将广告发送至终端层(100)进行播放。
  9. 如权利要求8所述的数字广告信息智能化获取系统，其特征在于：所述推广层(400)获取到所有用户的特征值后对特征值进行报表显示，并通过用户的特征值招租广告。
  10. 一种基于权利要求9所述的数字广告信息智能化获取方法，其特征在于：包括如下步骤：
    S1、用户在登录App或网页时，需要输入基本信息进行登记，年龄获取模块和性别获取模块分别获取年龄和性别信息；
    S2、行为获取模块监测用户登录后的操作行为和观看内容，并将数据进行存储，最终将性别信息、年龄信息以及操作行为和观看内容通过传输层上传至主控层；
    S3、主控层对用户信息进行汇总，以五年为一个年龄层，确定每个年龄层所占的百分比，将性别信息进行整理，计算男女性别所占的比例，确定其年龄层次、性别以及观看内容和操作行为的特征值，并将单一用户特征值以及全部用户特征值发送至推广层；
    S4、获取到单一用户特征值后，通过比对获得用户特征值对应的广告数据，依据广告数据调出广告发送至主控层，主控层将广告发送至终端层进行播放；
    S5、获取到全部用户特征值后，根据所占比例较大的特征值寻找对应的广 告商，推广广告位。
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