WO2022074549A1

WO2022074549A1 - Method for managing data relative to listening to radio messages

Info

Publication number: WO2022074549A1
Application number: PCT/IB2021/059106
Authority: WO
Inventors: Falsiroli CRISTINA
Original assignee: Fc Project Societa' A Responsabilita' Limitata Semplificata
Priority date: 2020-10-05
Filing date: 2021-10-05
Publication date: 2022-04-14

Abstract

A method for managing data relative to listening to radio messages comprises the following steps: receiving a signal, representing a radio message of the advertising type transmitted by a radio station and listened to by a listener (6); consulting a digital library (51) accessible remotely and representing a plurality of advertising type radio messages; identifying the radio message transmitted, based on the consultation of the digital library (51) in response to the signal received; storing, in a database (52), a record including data identifying the radio message transmitted and a listening to the radio message.

Description

DESCRIPTION

METHOD FOR MANAGING DATA RELATIVE TO LISTENING TO RADIO MESSAGES

Technical field

This invention relates to a method and a system for managing data relative to listening to radio messages.

This invention addresses the technical field of measuring the performance of radio messages, in particular advertising type radio messages.

Background art

In this technical field, patent document EP3170175A1 provides a system that involves measuring an audience that is listening to messages and simultaneously monitoring people by identifying the people who are listening to the messages; in this system, the messages are detected by identifying audio watermarks included in the messages. This system is highly complex. Moreover, this system does not allow the person listening to the message to obtain any useful information for themselves but is useful only to third parties for the purpose of people monitoring; it is thus very unlikely that people will accept it.

Patent document US2008049704A1 describes a system whereby a person can identify a broadcast of a broadcast source, for example, a radio station, through a smartphone. This solution does not, however, constitute an effective solution for facilitating the commercial offers of the radio stations to listeners, that is to say, to possible customers.

Aim of the invention

The aim of this invention is to provide a method and a system for managing data relative to listening to radio messages to overcome the above mentioned disadvantages of the prior art.

Said aim is fully achieved by the method and system according to the invention as characterised in the appended claims. This disclosure relates to a method for managing data relative to listening to radio messages.

The method comprises a step of receiving a signal; the signal represents a radio message of the advertising type transmitted by a radio station and listened to by a listener. Each advertising type radio message is correlated with a respective advertiser. In an embodiment, the signal is an audio signal but, as explained below, it might be a signal of a different kind.

In an embodiment, the method comprises a step of starting the system (for example, an application installed on a smartphone, a tablet or a computer). In an example embodiment, the step of starting is initiated by a voice command given by a person; in another example embodiment the step of starting is initiated by selecting an icon on a smartphone, a tablet or a computer; in another example embodiment the step of starting is initiated by a person pressing a button (for example, a button in a motor car or a button on a device).

In an embodiment, the method comprises a step of activating. The step of activating preferably follows the step of starting. The step of activating may include activating a microphone or, more generally speaking, an audio signal detection device (in particular, if the microphone is not already active). The step of activating includes acquiring the signal (specifically, audio). In an embodiment, the audio signal is acquired by the microphone. In another embodiment, the signal may be received directly by an appliance that emits the radio message; for example, if the appliance that emits the radio message is a smartphone, the smartphone sends to a control unit a signal representing the message transmitted.

In an example embodiment, the step of activating is initiated by a voice command; in practice, the user utters a predetermined word or phrase constituting the voice command for the processor of the device (for example, the smartphone); in this embodiment, therefore, the processor is programmed to perform the step of activating in response to receiving the voice command. In an embodiment, therefore, the system (in an example, the application) can be started in response to a first voice command and, once the system starts, the microphone can be activated in response to a second voice command; the second voice command may be the same as or different from the first voice command.

The method comprises a step of consulting a digital library accessible remotely and representing a plurality of advertising type radio messages (correlated with respective advertisers). The digital library also represents the advertisers correlated with the respective advertising type radio messages.

The method comprises a step of identifying the radio message transmitted, based on the consultation of the digital library in response to the signal received. More specifically, the message can be identified based on a similarity between the audio signal detected by the microphone and predetermined audio signals contained in the library and representing the plurality of radio messages. More specifically, the digital library includes a plurality of digital fingerprints representing the plurality of advertising type radio messages; the method comprises a step of processing the signal (for example, audio) received, to extract a respective digital fingerprint therefrom; thus, the radio message transmitted is identified as a function of a similarity or likeness between its digital fingerprint and a digital fingerprint contained in the digital library.

The method comprises a step of storing, in a database, a record including data identifying the radio message transmitted and a listening to the radio message. It should be noted that the above mentioned library may itself be integrated in the database; for example, the library may define a message database and the database in which the records identifying the radio messages transmitted and their having been listened to defines a listener database; in an embodiment, the message database and the listener database form part of, that is, are integrated in, the same server. In another embodiment, the database and the library form part of different servers. The database may also be local (for example, integrated in the listener’s smartphone) and a backup copy periodically made of it in a remote database.

Preferably, the library also includes, for each radio message, a connection to an Internet page associated with the radio message; for example, it might be the Internet page of a sender of the radio message. The Internet page is configured for providing a commercial offer associated with the radio message. By sender of the radio message is meant the company or other business that is advertising itself through the radio message and that is financing the transmission of the radio message. The method comprises a step of making available to the listener the connection to the Internet page associated with the radio message transmitted. Thus, once the message has been identified, the connection is retrieved from the library and made available to the listener. That way, if the listener is interested in the product being advertised in the advertising message, they may easily access an Internet page where they can find more details about the product (for example, by reading more information about it and accessing special content such as augmented reality) and, if they like, they can purchase it. Preferably, the step of making available to the listener is performed when a certain length of time after listening has elapsed; in effect, a certain time after listening to the message, the listener may access a report that includes the connection to the Internet page associated with the message listened to (or a plurality of connections to the Internet pages associated with a plurality of messages listened to). In this context, it should be observed that when a listener listens to the radio message they are very often busy in some other activity, for example, driving, and cannot make a note of the message and are likely to forget about it, thus nullifying the purpose of the message; thus, the method can make the connection to the Internet page available to them at a later stage as an accessory service so they are reminded of the message listened to and can obtain more information and possibly make purchases. At the same time, the method allows storing, in the database, the identification data of the messages transmitted in order to effectively measure the audience of the message and its performance; for example, if the sender of the message registers a boom in sales from the Internet site and, at the same time, a large audience, it may be assumed that the advertising message was very effective. In light of this, the listener will be well disposed to knowing that the messages they are listening to are being detected for audience measurement purposes because, in exchange, they will receive a report containing connections to Internet pages useful to them. Preferably, the method also comprises a step of acquiring identification data of the listener; the identification data of the listener can include one or more of the following items of information: name, surname, gender, date or year of birth, province or region of residence, profession, interests. In this case, the record stored in the database also includes the listener’s identification data, associated with the identification data of the radio message transmitted. It should be noted that the sender of the radio message will thus be able to associate an access and/or a purchase through the Internet page to an information item indicating that the person who visited the Internet page and/or purchased something had listened to the advertising message, and will therefore be able to collect information useful for analysing the efficacy of the advertising message for different listener profiles (for example, based on gender, age group, zone of residence).

In an embodiment, the step of acquiring the identification data of the listener includes an acceptance, by the listener, of regulations governing personal data management (specifically, privacy regulations). More specifically, the step of activating the microphone, the step of receiving the signal and the step of consulting the digital library are started as a function of the acceptance of the personal data management regulations (that is to say, only if the user or listener accepts the regulations).

In an embodiment, the step of receiving the audio signal acquired through the microphone is activated in response to a voice command given by the listener; it should be noted that the voice command might be replaced by a command of another kind such as, for example, pressing a button or a touch screen by the listener. Thus, in this embodiment, the system has a first operating mode, in which the microphone is on and ready for the listener to give a voice command, and a second operating mode, activated in response to the voice command, in which the microphone acquires the audio signal representing the advertising type radio message and identifies it based on consultation of the digital library. Thus, when the listener hears a radio message they are interested in, they give the voice command to initiate radio message recognition and the subsequent procedure for storing the record in the database. Thus, the system according to this embodiment stores the records in the database and makes the connections to the Internet pages available to the user only for those radio messages which they have shown an interest in (by giving the voice command). This lightens the stored data load so as to use up less memory space.

In an embodiment, the step of receiving the audio signal may be activated automatically, even in the absence of the voice command from the listener and only the step of making the connection to the Internet page available to the user is dependent on the voice command given by the listener. That way, data are collected even for those radio messages which the listener has not shown an interest in but a connection is sent to the listener only for those messages which they have shown an interest in, so as not to swamp the listener with connections to unwanted sites.

In an embodiment, the control unit may be connected to a backup memory in which an audio signal just received by the microphone is stored temporarily; when the listener gives the voice command, the audio signal stored temporarily in the backup memory is retrieved and sent to the control unit for identification; if the listener does not give the voice command within a predetermined length of time after listening, the audio signal is removed from the backup memory. That way, if the listener utters the voice command at the end of the advertising message (for example, because they did not at first think they were interested), the control unit can retrieve the audio signal which is stored temporarily in the backup memory. In an embodiment, the record stored in the database includes a timestamp indicating a time instant (or a date) at which the radio message was listened to. The timestamp may indicate the date and/or the time of listening. In this context, the system comprises a clock or is connected to a server comprising a clock.

In an embodiment, the method comprises a step of receiving information representing a status of the listener at an instant in time when the listening to the radio message occurred. The information representing the status of the listener includes one or more of the following items of information: geographical position of the listener (acquired by the system, for example, by GPS); information indicating the fact that the listener is on board a motor vehicle (acquired by the system, for example, by a Bluetooth connection to the control unit of the motor vehicle); information indicating a motion status of the listener (acquired by movement sensors). In this embodiment, the record stored in the database also includes the information representing the status of the listener.

In an embodiment, the method comprises a step of detecting information representing the radio station (that is, the radio channel or emitter that has transmitted the advertising message). The radio station may be detected, for example, by the microphone which, while waiting for the voice command from the user, can detect a signature transmitted by the radio station; in this embodiment, the library may also represent a plurality of signatures of a plurality of radio stations, so that the method comprises a step of identifying the radio station based on consultation of the digital library. In another embodiment, the information representing the radio station is communicated to the control unit by the same radio appliance that emits the message, or by a controller associated therewith (as, for example, in the case where the radio message is transmitted by a radio appliance of a motor vehicle to which a controller of the motor vehicle is connected). In this embodiment, the record stored in the database also includes the information representing the radio station. That way, the sender of the radio message can obtain a measure of the audience and/or performance of the advertising message in each of the radio stations where the message is transmitted; thus, for example, if the performance and/or audience in a certain radio station is considered too low, they will in future stop paying that station to transmit their advertising messages.

It should also be noted that in an example embodiment, the server that contains or has access to the database is programmed to communicate with a mobile device (for example, a smartphone) that receives the radio message.

In an example embodiment, the server is programmed to receive signals representing a broadcast of a plurality of radio stations. The server is also programmed to use the data deriving from the audience of the radio stations to derive the digital library. In this example, therefore, the server has a plurality of input channels of its own to receive a broadcast stream of a plurality of radio signals simultaneously and independently.

For example, the server comprises a processor and a non-transitory memory including machine-readable instructions telling the processor: to acquire a radio message or a part thereof; to feed the radio message or the part thereof to a machine-learned model, the machine-learned model being trained to identify whether the radio message is an advertising type message.

Thus, the server is programmed with artificial intelligence (or machine learning) technology to identify the advertising type radio messages as distinguished from all the other radio messages. This allows building the digital library which correlates the advertising type radio messages with the commercial web sites of the advertisers of the respective advertising type radio messages.

Thus, when the server receives the radio message (for example, from the mobile device), through a processor, it feeds the radio message to the machine-learned model, where the machine-learned model is trained to identify the advertising type radio messages. The fact that the server listens to the radio stations and is programmed by machine learning technology to identify advertising type radio messages allows easily and effectively building and updating the digital library that correlates the advertising radio messages with the respective advertisers (and storing the radio stations).

In addition or alternatively, the server is programmed to establish communication with the servers of the radio stations and to synchronise the data relating to the advertisements; that way, the server is able to build and update the digital library that correlates the advertising radio messages with the respective advertisers (and to store the radio stations) in collaboration with the radio stations.

The server also stores and saves (to the digital library) information regarding the times at which the different advertising messages are transmitted by the different stations.

This disclosure also provides a computer program comprising operating instructions configured for performing the steps of the method according to any of the aspects of this disclosure, as described above, when performed in a computer.

This disclosure also provides a system for managing data relative to listening to radio messages.

In an embodiment, the system comprises, or is connectable to, a microphone (that is, an audio signal detection device). The microphone is configured for listening to a radio message of the advertising type; the radio message is transmitted by a radio station; the radio message is listened to by a listener.

The system comprises a control unit. The control unit has access to a digital library; the digital library isn accessible remotely, that is to say, it is a remote library. The digital library represents (or includes data representing) a plurality of advertising type radio messages. The control unit is configured to receive the signal representing the radio message. In an embodiment comprising the microphone, the control unit receives the signal in the form of an audio signal from the microphone. In another embodiment, the radio message may be transmitted through an appliance provided with a controller and the controller of the appliance sends the audio signal (or a signal of another kind representing the audio signal) to the control unit. In one particular embodiment, the appliance that emits the radio message is the same electronic device in which the control unit is integrated, so the control unit receives a radio signal from the radio station and converts it into an audio signal.

The control unit is configured for identifying the radio message transmitted, based on the consultation of the digital library in response to the signal received. More specifically, the control unit is programmed with recognition algorithms configured to associate the message detected by the microphone with one of the radio messages stored in the library.

In an example embodiment, the control unit is configured to process the signal received to extract a digital fingerprint therefrom. The digital library includes a plurality of digital fingerprints, each representing a respective message. Thus, the control unit is configured to perform identification based on a similarity between the digital fingerprint extracted and one of the digital fingerprints stored in the library.

The control unit is also configured for storing, in a database, a record including data identifying the radio message transmitted and a listening to the radio message. Thus, after identifying the message, the control unit stores the record in the database. Thus, the database collects information relating to a log of messages which have been listened to.

Preferably, the library also includes, for each radio message, a connection (for example, URL) to an Internet page associated with the radio message. For example, if the message advertises a product, the Internet page allows buying the product and/or obtaining more information about the product.

Preferably, the system includes a user interface (or is connectable to a user interface). The control unit is configured to make the Internet page associated with the radio message available to the listener through the user interface. For example, the system may be integrated in the user’s smartphone, so the microphone is defined by the microphone of the smartphone and the user interface is defined by the screen of the smartphone; in other words, the system includes an application installed on a smartphone and connected to a remote digital library and to a (preferably remote) database; the digital library and the database may be integrated in the same server.

In an embodiment, the control unit is configured to receive identification data of the listener; preferably, the identification data of the listener are received through the user interface (for example, when the app is downloaded); in other embodiments, the identification data of the listener are received by a controller of the listener’s smartphone. Preferably, the record stored in the database also includes the listener’s identification data. There are a plurality of systems, that is, smartphones of different people, connected to the database; that way, the database includes a plurality of records, each including information relating to a message which has been listened to and identification data of the listener. These data are particularly useful: in effect, they allow correlating a purchase made through the web site (or Internet page) with a listening to the advertising message so as to measure the efficacy of the advertising message; moreover, if the identification data include information such as the listener’s age or gender, they allow assessing the efficacy of the message for different categories of listeners. This disclosure also provides a server. The server is accessible remotely. The server comprises a digital library, representing a plurality of advertising type radio messages. The server comprises a processor, programmed to receive a message representing a radio message detected by a microphone and, in response to the signal received, to select from the digital library identification data of a radio message of the plurality. The digital library preferably also includes, for each radio message, a connection to a respective Internet page associated with the radio message, and the processor is configured to retrieve from the digital library the connection to the Internet page associated with the radio message detected by the microphone.

Preferably, the server comprises a database; the processor is configured to store in the database a record including identification data of the radio message and a listening to the radio message.

Preferably, the processor is also configured to receive identification data of a listener and to store the listener’s identification data in the record.

Brief description of the drawings

These and other features will become more apparent from the following detailed description of a preferred embodiment, illustrated by way of nonlimiting example in the accompanying drawings, in which:

- Figure 1 illustrates a system according to this disclosure for managing data relative to listening to radio messages.

Detailed description of preferred embodiments of the invention

With reference to the accompanying drawings, the numeral 1 denotes a system for managing data relative to listening to radio messages.

The messages are transmitted by a radio station (or radio channel) through a radio appliance 3. The system 1 comprises a smartphone 7, or more generally speaking, a user device (instead of a smartphone, the user device might be a tablet, a personal computer, a digital wristwatch, or other device). The system 1 comprises a microphone 2, which might be defined by the microphone of the smartphone 7. The system 1 comprises a user interface 71 , which might be defined by the screen of the smartphone 7.

The system comprises a remote server 5, including a processor 53. The server 5 comprises a digital library (or message database) 51. The digital library 51 comprises data representing a plurality of advertising type radio messages. The server 5 also comprises a database (or listening database) 52.

The system 1 comprises a control unit 4, which might be defined by the control unit of the smartphone 7; in this case, the control unit 4 is connected to the processor 53 of the server 5; alternatively, the control unit 4 and the processor 53 of the server 5 might be one and the same.

The control unit 4 is configured to receive from the microphone 2 an audio signal representing an advertising type radio message emitted by the radio appliance 3. The radio message is listened to by a listener 6; preferably, the listener 6 is the owner of the smartphone 7.

The control unit 4 is configured to consult the digital library 51 , in response to receiving the audio signal, and to identify the radio message based on the consultation. Thus, the control unit 4 is configured to retrieve from the digital library 51 identification data of the radio message. The control unit 4 is also configured to store in the database 52 a record including the identification data of the radio message; thus, the record identifies the radio message and represents a listening to the radio message.

The library 51 also comprises, for each radio message of said plurality, a connection to an Internet page associated with the radio message. The control unit 4 is configured to make the Internet page associated with the radio message available to the listener 6 through the user interface 71 .

Further, the control unit 4 has access to the identification data of the listener 6. For example, the identification data may be submitted by the listener 6 when downloading an application that establishes a connection between the control unit 4 and the server 5. In this context, when submitting the identification data, it is mandatory for the listener 6 to accept the regulations governing the processing of personal data. Thus, the record stored in the database may include the identification data of the listener 6. The record stored in the database may also include a timestamp indicating a time instant at which the radio message was listened to.

In an example embodiment, the radio appliance 3 is an appliance integrated in a motor car (or a van or an articulated lorry) and connected to a controller of the motor car. In this context, the control unit 4 (which may, for example, be integrated in the smartphone) is connected to the controller of the motor car (for example, by a Bluetooth connection) and receives information from it; this information may be included in the record stored in the database. For example, the information received from the controller of the motor car may represent the radio station.

The information received from the controller of the motor car may represent the fact that the listener is on board the motor car: more specifically, when the control unit 4 detects a connection to the controller of the motor car, it may assign a positive flag to the fact that the listener is on board the motor car; even this flag may be included in the record that is stored in the database 52.

The smartphone may also include a movement sensor (for example, an accelerometer) and the control unit 4 may be configured to receive a signal representing an in-motion status of the smartphone 7 (hence of the listener 6) at the time the signal is detected, hence at the time of listening, and configured also to include the information item representing this in-motion status in the record stored in the database 52.

The smartphone 7 may also include a locating sensor (for example, GPS) and the control unit 4 may be configured to receive a signal representing a location of the smartphone 7 (hence of the listener 6) at the time the signal is detected, hence at the time of listening, and configured also to include the information item representing this location in the record stored in the database 52.

In an embodiment not illustrated, both the radio appliance 3 and the control unit 4 may be integrated in software of the motor car; in this case, the control unit 4 may receive the signal representing the radio message directly from the radio station.

In an embodiment not illustrated, both the radio appliance 3 and the control unit 4 may be integrated in a voice command device or a voice assistant device (for example, the device known under the trade name of “Alexa”). A voice command device is a device comprising a memory, a microphone and a processor; the voice command device is configured to receive a predetermined voice command (for example, “Alexa”) and other voice commands after that predetermined voice command; thus, the predetermined voice command is used to activate the device, while the voice commands after that are specific requests of the user. Thus, the voice command device is configured to activate specific functions in response to the voice commands. These functions might include, for example, switching on a household appliance.

Once a plurality of radio messages have been listened to and identified, the database 52 includes a plurality of records, each including identification data of a radio message which has been listened to by a listener 6; each record may also include additional information such as identification data of the listener 6, information relating to the radio station, a timestamp indicating the time instant at which listening occurred and/or information relating to a status of the listener 6 at the time of listening.

Preferably, also, each listener 6 receives, on their smartphone 7 (and, more specifically, on the user interface 71 ) a list of connections to Internet pages associated with the radio messages they have listened to; this list is updated every time the control unit identifies a new advertising radio message. There may also be a function that allows the listener 6 (through the user interface 71 ) to delete the list or part of it. Another possible function might allow the listener 6 (through the user interface 71 ) to modify the content of the list; for example, there might be a function to allow creating, naming or renaming folders and moving parts of the list into these folders; there might also be a function to allow renaming the records in the list. That way, the listener 6 can create a customized database.

The microphone 2 might also be configured to detect a voice command uttered by the listener 6. In an embodiment, the control unit 4 might activate receiving the signal and/or consulting the digital library 51 in response to receiving the voice command.

In another embodiment, the steps of receiving the signal and consulting the digital library to identify the message and store the specific record in the database 52 are performed independently of the voice command; conversely, making the Internet connection available to the listener through the interface 71 might be activated in response to the voice command. In this particular embodiment, therefore, the identification data of the radio message transmitted and of it having been listened to are collected irrespective of any voice command uttered by the listener 6, while the connection to the Internet page 71 is made available to the listener 6 only if the listener gives the voice command. That way, the data relating to all the messages which the listener 6 listens to can be collected even if the listener does not express any interest therein (that is, does not give the voice command) but the connection to the Internet page is made available to the listener 6 only for those messages which the listener has expressed an interest in by giving the voice command. This prevents the listener from being swamped with connections to unwanted sites. In any case, it should be noted that, depending on possible different embodiments, the connection to the Internet page may be provided in response to a voice command or other actions such as, for example, acting on a specific control/button on the screen of the smartphone in touch mode.

Claims

1. A method for managing data relative to listening to radio messages, the method comprising the following steps:

- receiving a signal, representing a radio message of the advertising type transmitted by a radio station and listened to by a listener (6);

- consulting a digital library (51 ) accessible remotely and representing a plurality of advertising type radio messages;

- identifying the radio message transmitted, based on the consultation of the digital library (51) in response to the signal received;

- storing, in a database (52), a record including data identifying the radio message transmitted and a listening to the radio message, characterised in that the library (51 ) also includes, for each radio message of said plurality, a connection to an Internet page associated with the radio message, and in that the method comprises a step of making available to the listener (6) the connection to the Internet page associated with the radio message transmitted.

2. The method according to claim 1 , comprising a step of acquiring identification data of the listener (6), wherein the record stored in the database (52) also includes the identification data of the listener (6).

3. The method according to claim 2, wherein the step of acquiring the identification data of the listener (6) includes an acceptance, by the listener (6), of regulations on personal data management.

4. The method according to any one of the preceding claims, comprising a step of activating a microphone (2), wherein the signal is an audio signal acquired by means of the microphone (2).

5. The method according to claim 4, wherein the step of receiving the signal acquired by means of the microphone (2) is activated in response to a voice command given by the listener.

6. The method according to any one of the preceding claims, wherein the record also includes a timestamp indicating an instant in time in which the listening to the radio message occurred.

7. The method according to any one of the preceding claims, comprising a step of receiving information representing a status of the listener (6) at an instant in time when the listening to the radio message occurred, wherein said information representing the status of the listener (6) includes one or more of the following items of information:

- geographical position of the listener (6);

- information indicating the fact that the listener (6) is on board a motor vehicle;

- information indicating an in-motion status of the listener (6), wherein the record stored in the database (52) also includes said information representing the status of the listener (6).

8. The method according to any one of the preceding claims, comprising a step of detecting information representing the radio station, wherein the record stored in the database (52) also includes said information representing the radio station.

9. The method according to any one of the preceding claims, wherein the digital library (51 ) includes a plurality of digital fingerprints representing said plurality of advertising type radio messages, and wherein the method comprises a step of processing the signal received, to extract a respective digital fingerprint, wherein the radio message transmitted is identified as a function of a similarity between its digital fingerprint and a digital fingerprint contained in the digital library (51 ). 19

10. The method according to any one of the preceding claims, further comprising the following steps:

- listening, by a server, to input signals representing a broadcast of a plurality of radio stations;

- deriving a machine-learned model in the server, the machine-learned model being trained to identify the advertising type radio messages from the input signals.

11. The method according to any one of the preceding claims, further comprising the following steps:

- receiving a signal representing a radio message;

- through a processor, feeding the signal representing a radio message to a machine-learned model (MA), the machine-learned model (MA) being trained to identify the signal representing advertising type radio messages.

12. A computer program comprising operating instructions configured for performing the steps of the method according to any one of the preceding claims, when performed in a computer.

13. A system (1 ) for managing data relative to listening to radio messages, the system comprising a control unit (4) having access to a digital library (51 ) accessible remotely and representing a plurality of advertising type radio messages, wherein the control unit (4) is configured for: receiving a signal, representing a radio message transmitted by a radio station and listened to by a listener (6), identifying the radio message transmitted, based on the consultation of the digital library (51) in response to the signal received, and storing, in a database (52), a record including data identifying the 20 radio message transmitted and a listening to the radio message, characterised in that the library (51 ) also includes, for each radio message of said plurality, a connection to an Internet page associated with the radio message, wherein the system (1 ) further comprises a user interface (71 ), and wherein the control unit (4) is configured to make available to the listener (6), through the user interface (71 ), the connection to the Internet page associated with the radio message.

14. The system (1 ) according to claim 13, wherein the control unit (7) is configured to receive identification data of the listener (6), wherein the record stored in the database (52) also includes the identification data of the listener (6).

15. The system (1 ) according to claim 13 or 14, comprising a microphone (2), configured for acquiring the signal representing the radio message of the advertising type transmitted by the radio station and listened to by the listener (6).

16. A server (5) comprising:

- a digital library (51 ) representing a plurality of advertising type radio messages, wherein the digital library (51 ) also includes, for each radio message, a connection to a respective Internet page associated with the radio message,

- a processor (53) programmed for: receiving a message representing a radio message detected by a microphone (2), selecting, from the digital library (51 ), identification data of a radio message of said plurality of messages, in response to the signal received, picking up, from the digital library (51 ), the connection to the Internet page associated with said radio message. 21

17. The server (5) according to claim 16, also comprising a database (52), wherein the processor (53) is configured to store in the database (52) a record including identification data of said radio message and a listening to the radio message.

18. The server (5) according to claim 16 or 17, further comprising a processor and a non-transitory memory including machine-readable instructions telling the processor: to acquire a radio message or a part thereof; to feed the radio message or the part thereof to a machine-learned model, the machine-learned model being trained to identify whether the radio message is an advertising type message.