WO2022045832A1 - Appareil de service de contenu basé sur la réalité mixte et son procédé de commande, et support d'enregistrement lisible par ordinateur - Google Patents

Appareil de service de contenu basé sur la réalité mixte et son procédé de commande, et support d'enregistrement lisible par ordinateur Download PDF

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Publication number
WO2022045832A1
WO2022045832A1 PCT/KR2021/011528 KR2021011528W WO2022045832A1 WO 2022045832 A1 WO2022045832 A1 WO 2022045832A1 KR 2021011528 W KR2021011528 W KR 2021011528W WO 2022045832 A1 WO2022045832 A1 WO 2022045832A1
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Prior art keywords
virtual space
link information
users
user terminal
terminal device
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PCT/KR2021/011528
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English (en)
Korean (ko)
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김병걸
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아맥스코리아 주식회사
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Publication of WO2022045832A1 publication Critical patent/WO2022045832A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50—Business processes related to the communications industry
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T13/00—Animation
    • G06T13/20—3D [Three Dimensional] animation
    • G06T13/40—3D [Three Dimensional] animation of characters, e.g. humans, animals or virtual beings
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/006—Mixed reality

Definitions

  • the present invention relates to a mixed reality-based content service apparatus, a method of driving the apparatus, and a computer-readable recording medium, and more particularly, to a user in an arbitrary area freely setting link information such as advertisements based on augmented reality, and through this
  • a mixed reality-based content service apparatus and method of driving the apparatus and a computer-readable recording medium, which are intended to provide individual or corporate content services by enabling a visit to a virtual space (cyberspace).
  • Augmented Reality is a technology that superimposes virtual objects on the real world that users see with their eyes. It is also called Mixed Reality (MR) because the real world and the virtual world with additional information are combined in real time and displayed as a single image.
  • Augmented reality a concept that complements the real world with a virtual world, uses a virtual environment created with computer graphics, but the main character is the real environment. Computer graphics serve to provide additional information necessary for the real environment. This means that the distinction between the real environment and the virtual screen is blurred by overlapping the 3D virtual image on the actual image the user is viewing.
  • Virtual reality technology immerses the user in the virtual environment, making it impossible to see the real environment.
  • augmented reality technology in which the real environment and virtual objects are mixed, allows the user to see the real environment, providing better realism and additional information. For example, if you illuminate the surroundings with a smartphone camera, information such as the location and phone number of a nearby store is displayed in a stereoscopic image.
  • An embodiment of the present invention provides a mixed reality-based content service device for providing individual or corporate content services by enabling users to freely set link information such as advertisements based on augmented reality in an arbitrary area and visit a virtual space through this, and
  • An object of the present invention is to provide a method of driving the device and a computer-readable recording medium.
  • address information for visiting and viewing content generated by first users in a virtual space, and the first users in an arbitrary area to access the address information A storage unit for matching and storing link information set based on augmented reality (AR), and when the arbitrary area is detected in the user terminal device of second users, link information set in the arbitrary area is stored in the user terminal device and a control unit for displaying on the screen in augmented reality and guiding to the virtual space matching the selected link information when at least one of the link information displayed in the augmented reality is selected.
  • AR augmented reality
  • the controller may provide a content template for production of the content to the user terminal device of the first users.
  • the controller may classify a general zone and a prime zone according to regional characteristics of the arbitrary region, and limit the amount of link information that can be set in the prime zone.
  • the controller may permit the transaction of the virtual space when there is a request for transfer and transfer between users for the virtual space.
  • the control unit may display a virtual space connection state in different graphic screens when the second user is within a designated radius R and when it is outside the designated radius based on the location information of the user terminal device of the second user.
  • control unit may provide an artificial intelligence (AI) character assistant for guiding the entered virtual space.
  • AI artificial intelligence
  • the controller may automatically create a messenger conversation channel between the first user and the second user based on the address information of the virtual space and the link information of the arbitrary region.
  • the controller may set advertisement information of the virtual space having an address outside the arbitrary area as the link information.
  • the storage unit includes address information for visiting and viewing content generated by first users in a virtual space, and accessing the address information. Matching and storing link information set by the first users in an arbitrary region based on augmented reality, and, when the control unit detects the arbitrary region in the user terminal device of the second users, the link set in the arbitrary region and displaying the information in augmented reality on the screen of the user terminal device, and guiding to the virtual space matching the selected link information when at least one of the link information displayed in the augmented reality is selected.
  • the step of guiding may include classifying a general zone and a prime zone according to regional characteristics of the arbitrary region, and limiting the amount of link information that can be set in the prime zone.
  • the transaction of the virtual space may be permitted.
  • the step of guiding may include displaying a state of being connected to the virtual space on different graphic screens when it is within a designated radius (R) and when it is outside the designated radius based on the location information of the user terminal device of the second user.
  • R designated radius
  • the guiding may include providing an artificial intelligence (AI) character assistant that guides the entered virtual space when the user enters the virtual space by selecting the link information.
  • AI artificial intelligence
  • the step of guiding may include automatically generating a messenger conversation channel between the first user and the second user based on the address information of the virtual space and the link information of the arbitrary area.
  • the step of guiding may include setting advertisement information of the virtual space having an address outside the arbitrary area as the link information.
  • a computer-readable recording medium is a computer-readable recording medium including a program for executing a method of driving a mixed reality-based content service apparatus, and the method of driving a mixed-reality-based content service apparatus includes: , address information for visiting and viewing content generated by first users in a virtual space, and link information set by the first users in an arbitrary area based on augmented reality to access the address information by matching each other and storing and when the arbitrary area is detected by the user terminal device of the second users, the link information set in the arbitrary area is displayed in augmented reality on the screen of the user terminal device, and among the link information displayed in the augmented reality When at least one is selected, the step of guiding to the virtual space matching the selected link information is executed.
  • users who consume content may be able to experience various content non-face-to-face through link information linked to a specific region or place, for example, AR advertisement information.
  • an embodiment of the present invention may provide a service of a new concept by allowing the virtual space provided by the social platform to be used as a concept of ownership and to be transacted.
  • FIG. 1 is a view showing a mixed reality-based content service system according to an embodiment of the present invention
  • FIG. 2 to 6 are diagrams for explaining various services of the system of FIG. 1;
  • FIG. 7 is a diagram illustrating a detailed structure of the mixed reality-based content service device of FIG. 1;
  • FIG. 8 and 9 are diagrams for explaining the operation process of the content engine of FIG. 7;
  • FIG. 10 is a block diagram illustrating another structure of the mixed reality-based content service device of FIG. 1, and
  • FIG. 11 is a flowchart illustrating a driving process of the mixed reality-based content service device of FIG. 1 .
  • FIG. 1 is a diagram illustrating a mixed reality-based content service system according to an embodiment of the present invention
  • FIGS. 2 to 6 are diagrams for explaining various services of the system of FIG. 1 .
  • including some or all means that some components such as the communication network 110 are omitted so that the user terminal device 100 and the MR-based content service device 120 perform direct (eg, P2P) communication or , which means that some or all of the components constituting the MR-based content service device 120 can be integrated into a network device (eg, a wireless switching device, etc.) constituting the communication network 110, and the like, In order to help a sufficient understanding of the invention, it will be described as including everything.
  • P2P direct
  • a network device eg, a wireless switching device, etc.
  • the user terminal device 100 may access the MR-based content service device 120 via the communication network 110 to use the service according to the embodiment of the present invention.
  • the user terminal device 100 executes an application (hereinafter referred to as an app) according to an embodiment of the present invention, such as a smartphone, and then illuminates the camera to the surrounding area to promote its virtual space in the corresponding area in the form of augmented reality.
  • Link information for, for example, advertisement information is displayed, and, of course, the advertisement information displayed on the screen may be independent of the area where the camera is lit, and when the user selects advertisement information or link information displayed on the screen, the advertisement information or You can move to the virtual space linked to the link information.
  • company information or Advertising information may be retrieved.
  • an advertisement of a company included in a specific area e.g., within a 200m radius from where the user terminal device is located
  • company information or advertisement information in an area outside the radius (R) can be separated and displayed on the screen.
  • the user terminal device 100 provides a user terminal device for advertising their virtual space based on AR or keywords in a specific area, for example, a central commercial zone, or a station area, and a user for using the service. It can be classified as a terminal device.
  • the user terminal device of the content producer who sets the service may be the user terminal device of the consumer who consumes the service in another aspect, and vice versa. Therefore, in the embodiment of the present invention, the producer and the consumer of the content will not be separately distinguished.
  • terms such as producer (or seller) user terminal device (hereinafter, first user terminal device) or consumer (or purchaser) user terminal device (hereinafter, second user terminal device) are divided into terms. can be explained
  • the first user terminal device may access the MR-based content service device 120 and perform a setting operation for promoting the virtual space. For example, by selecting one of various types of templates provided by the MR-based content service device 120 , content may be created and edited according to its request. As a representative template, an operation for creating a homepage of an individual or a company may be representative, and in addition, an operation for creating and editing a gallery such as an exhibition of works may be performed.
  • the first user terminal device may further set various additional information in order to promote its own virtual space in the service according to the embodiment of the present invention, although it is not specifically limited thereto by using the template.
  • the setting can be made by dividing it into a free general zone and a paid prime zone.
  • the setting of a pincette publicity method in which publicity for its own virtual space is made only in a designated place such as Gangnam Station and a floating publicity method that is not fixed to a specific area or place are to be set. may be
  • the first user terminal device may be freely transferable in the case of a virtual space created by the first user terminal device, a prime zone allocated to the first user terminal device, or a part thereof.
  • the transaction information is transmitted to the user terminal device 100 ), it may be displayed on the main screen when accessing the service.
  • it is preferable to trade a virtual space, but it will not be particularly limited thereto.
  • the content consumer's second user terminal device may use the service in the form shown in FIGS. 2 to 6 .
  • a screen as shown in FIG. 2 may be displayed on the screen of the user terminal device. Shows your radius area based on your location. The radius may be freely changed according to the intention of the service manager or program designer, but 200 m may be preset in the embodiment of the present invention.
  • FIG. 3 shows a service screen (eg, Arena) for describing an interface that users visit by executing an app through the second user terminal device.
  • An asterisk 300 and the like may be displayed at the top of the service screen.
  • An asterisk 300 indicates whether it is a preferred arena.
  • link information 310 set in a specific region, for example, advertisement information may be displayed at the bottom thereof.
  • promotional information such as advertisement information
  • the user of the second user terminal device executes the app in a specific area as shown in FIG. 4 and then illuminates the surrounding area with the camera.
  • promotional information such as advertisement information
  • set by the user of the first user terminal device within a 200 m radius of the user's location is displayed in augmented reality on the screen.
  • promotional information such as advertisement information for guiding to a virtual space in a non-face-to-face manner; Alternatively, link information is displayed on the screen.
  • Figs. 4 (a) and (b) when the user selects the augmented reality type promotional information displayed on the second user terminal device, when entering the virtual space within 200 m and in the virtual space of the area outside 200 m It shows that different types of graphics are displayed on the screen when entering.
  • the address of the virtual space here may mean the address of a service server that provides a service, but may also be the address of a manager or a company that provides a service.
  • FIG. 5 shows the operations of FIGS. 4 (a) and (b) in more detail.
  • the user of the second user terminal device selects an icon for visiting the gallery from the promotional information displayed on the screen.
  • the operator who operates the gallery does not deviate from the designated radius and the case that it deviates from the designated radius. If it does not deviate from the specified radius, the user is guided directly to the main screen of the virtual space as shown in FIG. 5 (a) on the screen of the second user terminal device. (eg Toka) may be displayed on the screen.
  • 'Entrance' is selected to enter the gallery, it is possible to view the contents built in the gallery.
  • the virtual space visit is implemented in a form in which the user directly enters the virtual space, whether it is a real map or a space movement (eg, a jump method).
  • the consumer's terminal that is, the second user terminal device, who consumes the content in a non-face-to-face manner, may display promotional information for accessing virtual spaces nationwide or around the world based on augmented reality on the screen, Through this, it becomes possible to access various types of virtual space beyond time and space.
  • this is because a specific area is set as the promotion zone in the first user terminal device of the producer who operates the virtual space.
  • American companies can also generate revenue by designating and promoting Gangnam Station through the service according to an embodiment of the present invention, and also in the case of Korean companies, they designate New York, especially Manhattan, to create their own virtual space. By promoting the company based on virtual reality, it becomes possible to promote the company beyond time and space.
  • the service when visiting a virtual space beyond time and space, it is preferable that the service be provided in the language of the country.
  • the embodiment of the present invention will not be particularly limited to any one form.
  • an ad kit icon or advertisement is displayed.
  • the service may be provided by exposing an advertisement when the ad kit icon is selected, and accumulating cash points when the advertisement is viewed.
  • users of the second user terminal device can visit virtual spaces created by various companies based on augmented reality.
  • the communication network 110 includes both wired and wireless communication networks.
  • a wired or wireless Internet network may be used or interlocked.
  • the wired network includes an Internet network such as a cable network or a public telephone network (PSTN)
  • the wireless communication network includes CDMA, WCDMA, GSM, Evolved Packet Core (EPC), Long Term Evolution (LTE), and Wibro networks. meaning to include
  • the communication network 110 according to the embodiment of the present invention is not limited thereto, and may be used as an access network of a next-generation mobile communication system, for example, a cloud computing network under a cloud computing environment, a 5G network, and the like.
  • the access point in the communication network 110 can connect to a switching center of a telephone company, etc., but in the case of a wireless communication network, it connects to a SGSN or GGSN (Gateway GPRS Support Node) operated by a communication company to access data data processing, or by connecting to various repeaters such as Base Station Transmission (BTS), NodeB, and e-NodeB.
  • SGSN Serving GPRS Support Node
  • GGSN Gateway GPRS Support Node
  • BTS Base Station Transmission
  • NodeB NodeB
  • e-NodeB e-NodeB
  • the communication network 110 may include an access point.
  • the access point includes a small base station, such as a femto or pico base station, which is often installed in a building.
  • the femto or pico base station is classified according to the maximum number of user terminal devices 100 and the like that can be connected to the small base station.
  • the access point may include a short-distance communication module for performing short-distance communication such as Zigbee and Wi-Fi with the user terminal device 100 and the like.
  • the access point may use TCP/IP or Real-Time Streaming Protocol (RTSP) for wireless communication.
  • RTSP Real-Time Streaming Protocol
  • short-distance communication may be performed in various standards such as Bluetooth, Zigbee, infrared, radio frequency (RF) such as ultra high frequency (UHF) and very high frequency (VHF), and ultra-wideband communication (UWB) in addition to Wi-Fi.
  • RF radio frequency
  • UHF ultra high frequency
  • VHF very high frequency
  • UWB ultra-wideband communication
  • the access point can extract the location of the data packet, designate the best communication path for the extracted location, and deliver the data packet to the next device, for example, the MR-based content service device 120 along the designated communication path.
  • the access point may share several lines in a general network environment, and includes, for example, a router, a repeater, and a repeater.
  • the MR-based content service device 120 corresponds to a social platform that shares a user's various contents with other users through an app, for example, using mixed reality technology.
  • the MR-based content service device 120 produces and edits the content desired by the user of the first user terminal device using a content template, distributes the desired number of content anywhere in the virtual space based on the mixed reality technology, and distributes the desired content to the second user.
  • Other users of the terminal device can visit directly by tapping through the real map in the case of a short distance, and in the case of a long distance, they can share content by moving through space, that is, by jumping regardless of the distance.
  • an individual or company that owns a virtual space performs a process for registering the virtual space they have built in a specific area or in a specific zone of the area online.
  • the MR-based content service device 120 may provide a service by dividing, for example, a free general zone and a paid prime zone.
  • a free general zone For example, in the case of a major commercial area, it can be operated as a prime zone, and if you want to promote your own virtual space based on AR in the commercial area, you can add a fee.
  • the prime zone as well as the general zone can limit the number of virtual spaces that can be set.
  • the limited quantity of this operation may vary depending on the shape of the screen, but it is preferable to limit the quantity in order to increase the visibility of the promotional information displayed on the screen based on augmented reality.
  • the quantity that can be displayed on the screen may be changed according to the type of the user terminal device 100 accessing the service (eg, a terminal with a 7-inch screen, a terminal with a screen of 10, etc.). For example, when accessing a service from a smartphone, resolution conversion is performed, but the service can be provided in a form that reduces the quantity. Of course, when access is made through a tablet PC at the same location, a larger number of promotional information may be displayed on the screen based on the model.
  • the type of the user terminal device 100 accessing the service eg, a terminal with a 7-inch screen, a terminal with a screen of 10, etc.
  • the service can be provided in a form that reduces the quantity.
  • a larger number of promotional information may be displayed on the screen based on the model.
  • the MR-based content service device 120 enables a conversation with a user related to the promotional information displayed on the screen based on AR, that is, an individual or a company promoting a virtual space, through a conversation channel, that is, a messenger.
  • a conversation channel that is, a messenger.
  • a user creates and edits a desired content using a content template
  • he or she sets the region for the desired virtual space and can use the messaging service through the messenger creation function that is automatically created with other users in the region. and through this, it is possible to maximize the efficiency of content sharing.
  • existing messengers can connect by inputting a phone number to connect with other users
  • online access can be made to users with different users just by being in a virtual space, and through this, that you can do activities.
  • the operator of the corresponding virtual space may perform a transaction with respect to the corresponding location.
  • it is preferable to set up to trade the virtual space but it will be possible to sell the quantity of the prime zone. That is, in the case of exposing the virtual space through the method of receiving the corresponding zone for sale, the transfer and acquisition of the corresponding zone are allowed, for example, in the case of a user exposing promotional information related to the virtual space in the corresponding zone using tweezers.
  • the MR-based content service device 120 may close the transaction.
  • the ownership of the corresponding zone can be transferred, and when the ownership is transferred, the data of the DB 120a can be updated.
  • the virtual space, the zone where the promotion of the virtual space is made, and a part of the prime zone may be the target of the transaction.
  • the MR-based content service device 120 does not allocate for a fee to the prime zone of a specific region, but provides the number of members who subscribe to the service according to the embodiment of the present invention, that is, users who have made many friends in the prime zone. You can also grant permission to expose the promotional text of your own virtual space.
  • the user can produce and edit content on the fly in producing and editing desired content using a content template, as well as immediately executing and exposing the content to the virtual world. Since it has the characteristics of an ultra-short-term execution platform that can be implemented, it can be very excellent in the media execution method with existing offline as well as online media in terms of functional aspects such as marketing, publicity, and advertising through it. Therefore, in the embodiment of the present invention, when a user produces and edits desired content using a content template, basic functions such as design, function option, link, and sharing for content production, as well as marketing, publicity, advertisement, etc. It will be possible to provide a variety of production tools that can be deployed.
  • FIG. 7 is a diagram illustrating a detailed structure of the mixed reality-based content service apparatus of FIG. 1
  • FIGS. 8 and 9 are diagrams for explaining an operation process of the content engine of FIG. 7 .
  • the mixed reality-based content service device 120 may include a content engine 700 and a graphic processing unit 710 .
  • the graphic processing unit 710 may be in charge of a front end such as the user terminal device 100 of FIG. 1 .
  • the content engine 700 may be included in or operated in conjunction with a control unit such as a CPU, MPU, or GPU. As seen in FIG. 8, the content engine 700 sets a plurality of zones 800 for AR-based publicity for users' virtual space, sets information on this, and stores it in the DB 120a of FIG. can Of course, here, the radius of each zone 800 may be preset to 200 m, but the embodiment of the present invention will not specifically limit this. 8 shows 12 configurable zones in New York. One of the 12 zones could include Manhattan, New York's central commercial district.
  • FIG. 9 a plurality of commercial areas are designated in Manhattan, New York, and icons 900 of promotional information set in the corresponding commercial areas are shown.
  • the content engine 700 matches and stores the promotional information with the location of the commercial area, if it is determined that the location information of the user terminal device 100 is located in the corresponding prime zone when requesting a service, within a radius of 200 m will display promotional information on the screen based on AR.
  • FIG. 10 is a block diagram illustrating another structure of the mixed reality-based content service apparatus of FIG. 1 .
  • the mixed reality-based content service device 120 ′ of FIG. 1 includes a communication interface unit 1000 , a control unit 1010 , an MR-based content processing unit 1020 and Some or all of the storage unit 1030 is included.
  • “including some or all” means that some components such as the storage unit 1030 are omitted to configure the mixed reality-based content service device 120 ′ or some components such as the MR-based content processing unit 1020 . It means that it can be configured by being integrated with other components such as the control unit 1010, and it will be described as including all in order to help a sufficient understanding of the invention.
  • the communication interface unit 1000 communicates with the user terminal device 100 via the communication network 110 of FIG. 1 .
  • the communication interface unit 1000 may perform scaling operations such as modulation/demodulation, encoding/decoding, muxing/demuxing, and resolution conversion, which are obvious to those skilled in the art, and thus further description will be omitted.
  • the communication interface unit 1000 communicates with the first user terminal device of the content producer, and performs an operation for promoting its own virtual space based on augmented reality.
  • a template for generating content may be provided under the control of the controller 1010 and an operation for editing the generated content may be performed.
  • the embodiment of the present invention will not specifically limit the use of the template.
  • the communication interface unit 1000 may display and provide the established AR-based publicity information on the service screen when the content consumer requests a service from the second user terminal device, and the promotional information is selected on the provided service screen.
  • the communication interface unit 1000 may display and provide the established AR-based publicity information on the service screen when the content consumer requests a service from the second user terminal device, and the promotional information is selected on the provided service screen.
  • it can guide you to the virtual space linked to the corresponding promotional information. That is, it is possible to provide a screen related to the virtual space and service the contents of the virtual space according to a user's request.
  • the controller 1010 is in charge of overall control operations of the communication interface unit 1000, the MR-based content processing unit 1020, and the storage unit 1030 constituting the mixed reality-based content service device 120' of FIG.
  • the control unit 1010 sets a zone in a specific area or place in connection with the MR-based content processing unit 1020, and sets the promotional information set in the zone to be displayed on the user terminal device 100 based on AR, When specific promotional information is selected, an operation of guiding to a virtual space linked to the promotional information is performed.
  • the MR-based content processing unit 1020 performs various operations of the service according to the embodiment of the present invention.
  • the MR-based content processing unit 1020 sets a zone that can be promoted online for a specific region of the country or the world, where the zone can be an area or a zone, which can be used as a concept smaller than the region or place.
  • the zone can be an area or a zone, which can be used as a concept smaller than the region or place.
  • a total of 12 configurable zones may exist in New York. Accordingly, it is possible to provide a service only for a corresponding settable zone.
  • the MR-based content processing unit 1020 may perform various additional operations under the control of the administrator, such as additionally creating a configurable zone, deleting an existing zone, or creating a new zone.
  • the MR-based content processing unit 1020 may divide a total of 12 specific zones into a general zone and a prime zone to provide different services.
  • a general zone it can be provided or provided free of charge.
  • the prime zone which is a major commercial area, it may be provided for a fee or may be used by users who have signed up many friends to the service according to an embodiment of the present invention. It is also possible to provide services for a fee or by combining the number of friends. Therefore, it can be seen that the MR-based content processing unit 1020 grants a right, that is, a qualification, to promote its own virtual space in the corresponding prime zone.
  • This right can be made in the same form as if the sale right is granted offline. In other words, it makes trading possible.
  • the service in relation to such trading, if the service is available for one year, the service can be made in various forms, such as trading within the allowable period, and in the embodiment of the present invention, a prime that can promote a virtual space A transaction can be made against the zone.
  • the MR-based content processing unit 1020 limits the number of virtual spaces that can be promoted in the same zone. This is because the user's visualization is taken into account. For example, viewing a lot of promotional information set in a specific zone based on AR on a smartphone having a small screen may give fatigue. Therefore, in consideration of visualization, the quantity is limited so that only an appropriate level of promotional information is displayed. For example, if a rating is set in the promotional information, it may be possible to use it. Of course, this can be done selectively any number of times depending on the model of the user terminal device 100, and the limited quantity can vary depending on which shape the screen is designed. I won't.
  • the MR-based content processing unit 1020 is provided on the service screen in different forms depending on whether promotional information corresponding to a short distance within a radius of 200 m is selected or promotional information from a distance is selected.
  • the screen can be implemented to have the same feeling as it is being made.
  • the MR-based content processing unit 1020 may implement a service so that when visiting each virtual space, a guide of the virtual space can be received through a character assistant called Toka.
  • the character assistant is equipped with artificial intelligence.
  • the installation of artificial intelligence means that the character assistant does not operate according to the information set based on a rule, but guides the virtual space based on deep learning through learning, so if there is no learned information, the user's behavior The virtual space will be guided to the user in various ways, such as predicting, etc.
  • the MR-based content processing unit 1020 may select a language and provide a service translated into the corresponding language. This may enable the automatic translation service to be performed based on the country of the location where the service is accessed, but may allow the translation service to be performed only when the user requests it. Since the translation service may be provided as described above, the embodiment of the present invention will not be specifically limited to any one form.
  • the MR-based content processing unit 1020 may set an area for a desired virtual space to use a messaging service through a messenger, that is, a conversation channel automatically created with users within the area. Through this, the efficiency of content sharing can be maximized. In other words, the messenger service is made based on the set area.
  • FIG. 11 is a flowchart illustrating a driving process of the mixed reality-based content service device of FIG. 1 .
  • the mixed reality-based content service device 120 includes address information for visiting and viewing content generated by first users in a virtual space; In order to access the address information, link information set by first users based on augmented reality in an arbitrary area is matched and stored (S1100). This step S1100 may correspond to a data building operation.
  • an individual or company who wants to promote a virtual space in a specific area can access the service and select the area to promote, for example, in the process of doing so, separate the general zone and the prime zone to apply for the service.
  • promotion information of a virtual space is exposed on the screen of the user terminal device 100 through the execution of an augmented reality type app to a user who has visited the corresponding area.
  • the mixed reality-based content service device 120 can perform various operations, and since other details have been sufficiently described above, they will be replaced with the contents.
  • the present invention is not necessarily limited to this embodiment. That is, within the scope of the object of the present invention, all the components may operate by selectively combining one or more.
  • all of the components may be implemented as one independent hardware, but a part or all of each component is selectively combined to perform some or all of the combined functions in one or a plurality of hardware program modules It may be implemented as a computer program having Codes and code segments constituting the computer program can be easily inferred by those skilled in the art of the present invention.
  • Such a computer program is stored in a computer-readable non-transitory computer readable media, read and executed by the computer, thereby implementing an embodiment of the present invention.
  • the non-transitory readable recording medium refers to a medium that stores data semi-permanently and can be read by a device, not a medium that stores data for a short moment, such as a register, cache, memory, etc. .
  • the above-described programs may be provided by being stored in a non-transitory readable recording medium such as a CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, and the like.

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Abstract

La présente invention concerne un appareil de service de contenu basé sur la réalité mixte et un procédé de commande pour ledit appareil, ainsi qu'un support d'enregistrement lisible par ordinateur. L'appareil de service de contenu basé sur la réalité mixte selon un mode de réalisation de la présente invention peut comprendre : une unité de stockage pour mettre en correspondance et stocker des informations d'adresse pour visiter un espace virtuel et visualiser divers types de contenu de premiers utilisateurs et des informations de liaison définies, sur la base d'une réalité augmentée (AR) par les premiers utilisateurs, dans une région arbitraire pour accéder aux informations d'adresse ; et une unité de commande pour, lorsque des appareils de terminal utilisateur de seconds utilisateurs détectent la région arbitraire, afficher, en réalité augmentée, les informations de liaison définies dans la région arbitraire sur des écrans des appareils de terminal d'utilisateur et lorsqu'au moins l'une des informations de liaison affichées dans la réalité augmentée est sélectionnée, guider vers un espace virtuel correspondant aux informations de liaison sélectionnées.
PCT/KR2021/011528 2020-08-28 2021-08-27 Appareil de service de contenu basé sur la réalité mixte et son procédé de commande, et support d'enregistrement lisible par ordinateur WO2022045832A1 (fr)

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