WO2021239065A1 - 一种业务推荐方法及系统 - Google Patents

一种业务推荐方法及系统 Download PDF

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Publication number
WO2021239065A1
WO2021239065A1 PCT/CN2021/096504 CN2021096504W WO2021239065A1 WO 2021239065 A1 WO2021239065 A1 WO 2021239065A1 CN 2021096504 W CN2021096504 W CN 2021096504W WO 2021239065 A1 WO2021239065 A1 WO 2021239065A1
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user
travel
management system
information
business
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PCT/CN2021/096504
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English (en)
French (fr)
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江炳坤
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支付宝(杭州)信息技术有限公司
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • This manual relates to the field of Internet technology, in particular to a method and system for business recommendation.
  • the online consumption model of the Internet is developing day by day.
  • users want to get more precise marketing recommendations and get more merchant discounts.
  • a series of marketing information recommendations are extended from the user’s travel, but the current recommendation methods rely more on group recommendations.
  • the recommender collects a large number of consumers’ mobile phone numbers and sends messages or calls in groups. Way to make recommendations. This type of recommendation has little effect.
  • the embodiments of this specification provide a service recommendation method and system.
  • the embodiment of this specification provides a service recommendation method, the method is applied to a travel management system, and the travel management system accesses one or more business circles corresponding to the alliance chain; the method includes: acquiring users Travel information; the user travel information includes the travel destination location; use the pre-divided geo-fence to process the travel destination location to determine the target business district to which the travel destination location belongs; upload the user travel information to the target The alliance chain of the business circle, so that the business management system in the target business circle obtains the user travel information from the alliance chain of the target business circle for business recommendation; wherein, the merchants of each business in the target business circle The management system accesses the alliance chain.
  • the embodiments of this specification provide a travel management system
  • the travel management system is connected to the alliance chain corresponding to one or more business districts, and includes: an acquisition module for acquiring user travel information; the user travel information Including the travel destination location; a determination module, used to process the travel destination location using a pre-divided geo-fence, and determine the target business district to which the travel destination location belongs; an upload module, used to upload the user travel information to the destination
  • the alliance chain of the target business district so that the business management system in the target business district obtains the user travel information from the alliance chain of the target business district for business recommendation;
  • the merchant management system accesses the alliance chain.
  • the embodiments of this specification provide a business recommendation method, which is applied to a merchant management system in a target business district; the method includes: obtaining user travel information from an alliance chain of the target business district; The user travel information is processed by the travel management system using pre-divided geo-fences to process the travel destination location of the user travel information, and after the target business district to which the travel destination location belongs is determined, the user travel information Upload to the alliance chain of the target business district; perform business recommendations based on the user travel information.
  • the embodiment of this specification provides a merchant management system, including: a first obtaining unit, configured to obtain user travel information from the alliance chain of the target business district; wherein the user travel information is pre-divided by the travel management system After processing the travel destination location of the user travel information in the geofence and determining the target business district to which the travel destination location belongs, upload the user travel information to the alliance chain of the target business district;
  • the recommendation unit is used to make business recommendations based on the user travel information.
  • the embodiments of this specification provide a business recommendation system, including: a travel management system and a merchant management system; wherein the travel management system is connected to the alliance chain corresponding to one or more business districts; in each business district The business management system of each of the businesses is connected to the alliance chain; the travel management system is used to obtain user travel information; the user travel information includes the location of the travel destination; the travel management system is used to use pre-division The geofence of the travel destination processes the travel destination location to determine the target business district to which the travel destination location belongs; the travel management system is used to upload the user travel information to the alliance chain of the target business district; The business management system in the target business circle is used to obtain the user travel information from the alliance chain of the target business circle to make business recommendations.
  • the embodiments of this specification provide a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps of the foregoing method are implemented.
  • the embodiments of this specification provide a computer device including a memory, a processor, and a computer program stored in the memory and capable of running on the processor, and the processor implements the steps of the above method when the program is executed.
  • the above-mentioned one or more technical solutions in the embodiments of this specification have at least the following technical effects:
  • the system can obtain user travel information, such as travel destination location. Then use the pre-divided geo-fence to process the travel destination location and determine the target business district to which the travel destination location belongs. After the target business district is determined, the user's travel information can be uploaded to the alliance chain of the target business district to inform the target business district that there is travel information about the user, so that the business management system in the target business district can obtain information from the target business district.
  • the travel management system of this manual is connected with the alliance chain of the target business circle to connect the travel scene and the marketing of the merchants in the business circle.
  • the travel traffic can be distributed to the business circle marketing system to achieve precise marketing, and it can guarantee Realize the transparency and credibility of travel management and merchant traffic distribution.
  • Fig. 1 is a flowchart of a service recommendation method provided by an embodiment of this specification
  • Figure 2 is a schematic diagram of a travel management system provided by an embodiment of this specification
  • Fig. 3 is a schematic diagram of a service recommendation system provided by an embodiment of the specification.
  • Fig. 4 is a schematic diagram of an electronic device provided by an embodiment of the specification.
  • Geofence Use a virtual fence to enclose a virtual geographic boundary. When people move in the area, they enter the fence.
  • Blockchain is a term in the field of information technology. In essence, it is a shared database. The data or information stored in it has the characteristics of "unforgeable”, “full trace”, “traceable”, “open and transparent”, and “collective maintenance”.
  • Travel organization here specifically refers to units or organizations that operate buses, subways, bicycles, online car-hailing, taxis, and parking lots, which have systems for maintaining and managing their travel tools or parking lots.
  • Commercial district A commercial activity area composed of multiple businesses in a certain area, where a large complex is also included in the scope of the commercial district.
  • LBS Location Based Services, refers to services based on geographic location data. In this article, it refers to location information services obtained based on electronic maps.
  • the embodiment of this specification discloses a business recommendation method and system.
  • the business recommendation system includes: a travel management system and a business management system.
  • the travel management system of this embodiment has two meanings, one refers to a total system that can comprehensively manage the transmission data of several traffic management systems.
  • Traffic management system refers to the system used to maintain and manage various vehicles (such as buses, subways, bicycles, online car-hailing, taxis, parking lots, etc.). Different vehicles have their own traffic management systems, and travel management The system can aggregate and process all the data reported by the traffic management system.
  • the other refers to a certain traffic management system itself, which directly maintains and manages its corresponding transportation system.
  • each business district has its own alliance chain. Taking a single business district as an example, all merchants in the business district will participate in the alliance chain created by the business district. Specifically, because each business in the business circle has its own business management system. The merchant management system is used to manage the daily operations of merchants, such as daily income, promotions, sales, and so on. Therefore, in the process of access, the business management system of each business is actually connected to the alliance chain created by the business circle. And every merchant participating in the link has a globally recognized unique identifier (travel management system, merchants in all business circles, consumers, etc.). For example, the identification can be a user's unique ID based on the payment institution, or a universal certificate number can be used.
  • the identification can be a user's unique ID based on the payment institution, or a universal certificate number can be used.
  • users also have their own user identification, which can be a globally recognized and unique identification that characterizes the user's identity, for example, a globally recognized identity ID assigned by the system, or a universal certificate number.
  • the user can use the identity mark recognized by the consortium chain in each consortium chain, and the identity mark can be different from the identity mark recognized by the user in other consortium chains.
  • users can use different identities in different consortium chains. For example, a user uses an identity 1 recognized by the consortium chain in a consortium chain, and uses an identity recognized by the consortium chain in another consortium chain. 2.
  • the travel management system is connected to the corresponding alliance chain of one or more business districts. For example, for the bus and subway, because its line is fixed, it only needs to be connected to the commercial district around the line; for the parking lot, because its location is fixed, it only needs to be connected to the nearest commercial district.
  • the travel management system can obtain user travel information, such as travel destination location. Then, use the pre-divided geo-fence to process the travel destination location and determine the target business district to which the travel destination location belongs. After the target business district is determined, the user's travel information can be uploaded to the alliance chain of the target business district to inform the target business district that there is travel information about the user, so that the business management system in the target business district can obtain information from the target business district. Obtain user travel information in the alliance chain of the circle for business recommendation.
  • the travel management system of this manual is connected with the alliance chain of the target business circle to connect the travel scene and the marketing of the merchants in the business circle.
  • the travel traffic can be distributed to the business circle marketing system to achieve precise marketing, and it can guarantee Realize the transparency and credibility of travel management and merchant traffic distribution.
  • Step 100 Obtain user travel information.
  • the user travel information refers to the relevant information when the user travels, including: user identification, travel start location, travel end location, travel time period (start travel time to arrival end time) and so on.
  • the user travel information can be obtained in the following ways: First, the travel management system receives the user travel information transmitted by the traffic management system.
  • the travel management system refers to the total system that can comprehensively manage the transmission data of several traffic management systems, so it can receive user travel information transmitted by the traffic management system, and the traffic management system corresponds to the travel tool selected by the user
  • the way that the traffic management system obtains user travel information will be similar to the way that the travel management system obtains user travel information according to user travel operations in the following embodiments, so it will not be repeated here.
  • the travel management system obtains user travel information based on user travel operations. Specifically, due to the different means of transportation selected by the user, the way to obtain the user's travel information is different. Specifically, the user's travel information can be obtained according to the payment operation when the user arrives at the destination or the operation of recognizing the entry license plate. For example, users use public transportation, subways, bicycles, taxis, online car-hailing, and self-driving vehicles to travel. The bus and subway need to use QR code or swiping card to pay for getting on and off/entering and exiting the station. At this time, the travel management system can obtain the user ID (identification) of the user and the location information of the alighting/outbound station (travel terminal location).
  • the travel management system can obtain the destination of the end of the trip.
  • user identification can be obtained, and since it is a real-name operation, the user's ID number can be further obtained.
  • the destination has been determined when entering the parking lot. If the user has a license plate bound, the user identification can be located through automatic license plate recognition.
  • Step 102 Use the pre-divided geo-fence to process the travel destination location, and determine the target business district to which the travel destination location belongs.
  • each business district is a business activity area composed of multiple businesses in a certain area
  • the area of each business district can be surrounded by a virtual fence to form a virtual geographic boundary, that is: each business district corresponds to its own Geofencing.
  • Geofence there are corresponding location area range and location information.
  • a business district can also be divided into several geo-fences. Among them, the geofence can be divided based on the physical location of the business district or complex provided by the map software, or it can be divided based on the operation of the operator of the business complex.
  • a preset grid can be used to process the business districts to obtain the geo-fences corresponding to each business district.
  • the fences are displayed in a grid.
  • the preset grid is a division standard.
  • the preset grid has a size, and the size can be set by the system or customized by the user. For example, a grid of 0.2 km * 0.6 km is used as a preset grid to divide the business district. And each grid corresponds to the location area range and location information.
  • the travel destination location can be compared with the location information in the geo-fence to determine the geo-fence where the travel destination location is located, and then further determine Owned business district.
  • the dissemination range of user information is delimited by the geofence, and user privacy data is protected only by businesses within a certain range. And under the circumstance of ensuring user privacy, precise marketing can be carried out on each trip of the user to improve the efficiency of marketing.
  • Step 104 Upload the user travel information to the alliance chain of the target business circle, so that the merchant management system in the target business circle obtains the user travel information from the alliance chain of the target business circle for business recommendation.
  • each merchant in the alliance chain of the target business district has its own merchant management system.
  • the business management system of each business in the target business district is connected to the alliance chain.
  • user identification is an identification used to indicate user identity in a certain business district or in all business districts. For example, taking a recognized payment institution as an example, the user is registering as a member Later, the payment institution's system will automatically assign a number, which is the account name that identifies the individual. For example, the user ID obtained by A after registration with the payment institution is ID23. After that, the user ID obtained by B after registering with the payment institution is ID24 and so on.
  • the user identification can be represented by numbers, letters, names, etc., of course, other methods are also possible. This user ID can be used in all business circles and uniquely represents the user's identity.
  • the user contact information can be obtained according to the user identification.
  • the user ID, user end location, arrival time, etc. can be uploaded to the alliance chain of the current business circle, of course, can also be uploaded separately, and then unified management and data synchronization can be performed through the alliance chain.
  • the blockchain information synchronization method of the chain can ensure that marketing data will not be tampered with, and all data can be traced, improving system security.
  • the use of the alliance chain reduces the cost and complexity of the direct connection between the travel management system and the business management systems. It can be seen that this embodiment only needs to connect the travel management system with the alliance chain created by the merchant, and induce the travel traffic to the alliance chain.
  • the merchants with sales needs can download the user travel information recommendation, which avoids the system docking between multiple organizations. Complexity.
  • the business district management system can perform big data analysis based on user travel information recorded in the alliance chain for more precise marketing decisions.
  • the push form is not limited to SMS, phone calls, APP, payment software, etc.
  • the business management system will query the contact information corresponding to the user ID, such as the phone number, and push the phone calls, advertisements, etc.
  • the user identification can also be directly recommended.
  • the user identification is an account of the application software, and the merchant can push the push advertisement to the user account through the open interface provided by the application software.
  • the merchant management system where the user chooses to spend determines the rebate information based on the user’s consumption information. For example, if the rebate rate of 100 yuan is calculated at 2%, the merchant management system will use its own user ID to upload the 20 yuan rebate information to the target business district. Alliance chain. Therefore, the travel management system will obtain the rebate information from the alliance chain of the target business district, and perform the rebate settlement based on the rebate information. For example, regular settlement with merchants based on rebate information. Furthermore, the revenue of the travel management system is linked to the revenue of the merchant. While it brings traffic to the merchant, it can also obtain the merchant's rebate.
  • one or more embodiments of this specification disclose a business recommendation method used on the side of the travel management system. Since the travel management system is connected to the alliance chain corresponding to one or more business circles, the management system can obtain User travel information, such as the location of the end of the trip. Then use the pre-divided geo-fence to process the travel destination location and determine the target business district to which the travel destination location belongs. After the target business district is determined, the user's travel information can be uploaded to the alliance chain of the target business district to inform the target business district that there is travel information about the user, so that the business management system in the target business district can obtain information from the target business district. Obtain user travel information in the alliance chain of the circle for business recommendation.
  • the travel management system of this manual is connected with the alliance chain of the target business circle to connect the travel scene and the marketing of the merchants in the business circle.
  • the travel traffic can be distributed to the business circle marketing system to achieve precise marketing, and it can guarantee Realize the transparency and credibility of travel management and merchant traffic distribution.
  • this embodiment provides a business recommendation method, which is applied to the merchant management system of the target business district. It should be clear that the same and similar parts of the various embodiments can be referred to each other. The example focuses on the differences from other embodiments. In this method, the implementation process of the business recommendation method is introduced from the perspective of the business management system of the target business district.
  • target business district here refers to the business district obtained according to the travel destination location using pre-divided geofence processing
  • the corresponding business management system of the target business district can be any one in the target business district The business management system.
  • user travel information will be obtained from the alliance chain of the target business district. Secondly, make business recommendations based on user travel information.
  • the user travel information is processed by the travel management system using pre-divided geo-fences to process the travel destination location of the user travel information, and after determining the target business district to which the travel destination location belongs, the user travel information is uploaded to the target business.
  • the alliance chain of the circle is
  • user travel information refers to information related to the user's travel, including: user identification, travel start location, travel end location, travel time period (start travel time to arrival end time), and so on.
  • the user ID is used to provide the user's contact information. Therefore, in the specific implementation process, the user's contact information is obtained according to the user identification, and business recommendations are made based on the user's contact information. For the specific recommended manner, refer to the description of the foregoing method embodiment, which is not repeated here.
  • the rebate information is obtained according to the user's consumption information; the rebate information is uploaded to the alliance chain of the target business district. Specifically, during the upload process, the merchant management system will use its own user ID in the alliance chain to upload the rebate information to the alliance chain, so that the travel management system can subsequently find the merchant management system to settle the rebate fee.
  • this embodiment shows a travel management system.
  • the various embodiments in this specification are described in a progressive manner.
  • the same and similar parts between the various embodiments can be referred to each other.
  • the focus of each embodiment is All the differences from other embodiments are explained.
  • the description is relatively simple, and for related parts, please refer to the part of the description of the method embodiment.
  • the travel management system is connected to one or more business districts corresponding to the alliance chain, and includes: an acquisition module 200 for acquiring user travel information; user travel information includes travel Destination location; determination module 202, used to process the travel destination location using pre-divided geo-fences, and determine the target business district to which the travel destination location belongs; upload module 204, used to upload user travel information to the alliance chain of the target business district, In order to enable the business management system in the target business circle to obtain user travel information from the alliance chain of the target business circle for business recommendation; the business management system of each business in the target business circle is connected to the alliance chain.
  • the acquisition module 200 is specifically configured to: receive user travel information transmitted by the traffic management system, the traffic management system is the management system corresponding to the travel tool selected by the user; or obtain user travel according to user travel operations information.
  • the obtaining module 200 is specifically configured to obtain travel information of the user according to the payment operation when the user arrives at the destination or the operation of recognizing the entry license plate.
  • the user travel information includes a user ID, and the user ID is used to provide the user's contact information; the upload module 204 is specifically used to upload the user ID to the alliance chain of the target business district.
  • the system further includes: a download module, which is used to obtain rebate information from the alliance chain of the target business district.
  • the rebate information is determined by the merchant management system of the user's choice of consumption according to the user's consumption information, and uploaded The alliance chain to the target business district; the settlement module is used for rebate settlement based on the rebate information.
  • this embodiment shows a merchant management system, which belongs to a target business circle.
  • the various embodiments in this specification are described in a progressive manner, and the same or similar parts between the various embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments.
  • the description is relatively simple, and for related parts, please refer to the part of the description of the method embodiment.
  • the merchant management system includes: a first acquisition unit for acquiring user travel information from the alliance chain of the target business district; wherein the user travel information is processed by the travel management system using pre-divided geo-fences After the travel destination location of the travel information is determined and the target business district to which the travel destination location belongs, the user travel information is uploaded to the alliance chain of the target business district; the recommendation unit is used to make business recommendations based on the user's travel information.
  • the user travel information includes a user ID, and the user ID is used to provide the user's contact information; the recommendation unit is specifically used to: obtain the user's contact information according to the user's identity; and perform business recommendation based on the user's contact information.
  • the system includes: a second obtaining unit for obtaining rebate information according to user consumption information; and an uploading unit for uploading the rebate information to the alliance chain of the target business district.
  • this embodiment shows a business recommendation system.
  • the various embodiments in this specification are described in a progressive manner.
  • the same and similar parts between the various embodiments can be referred to each other.
  • the focus of each embodiment is All the differences from other embodiments are explained.
  • the description is relatively simple, and for related parts, please refer to the part of the description of the method embodiment.
  • a business recommendation system disclosed in this embodiment includes: a travel management system 300 and a merchant management system; wherein the travel management system 300 is connected to the alliance chain corresponding to one or more business circles; The businesses in the circle have their own business management systems. The business management system of each business in each business circle is connected to the alliance chain.
  • the travel management system 300 is connected to the alliance chains of three business districts, namely the alliance chain 301, the alliance chain 302, and the alliance chain 303.
  • the aforementioned alliance chains each access their respective merchant management systems, which are the merchant management system 304, the merchant management system 305, and the merchant management system 306, respectively.
  • the number of merchant management systems is uncertain.
  • the travel management system will recommend the user to the alliance chain of the target business district to which the travel destination location belongs, so that the business management system (for example, business management system 306) in the target business district will perform business recommend. Since other users' travel destinations are far away from other business districts, no recommendation will be made.
  • the travel traffic can be distributed to the marketing system of the business circle to achieve precision marketing, and the transparency and credibility of travel management and merchant traffic distribution can be ensured.
  • the travel management system 300 is used to obtain user travel information; the user travel information includes the travel destination location; the travel management system 300 is used to process the travel destination location using pre-divided geo-fences , Determine the target business district to which the travel destination location belongs; travel management system 300, used to upload user travel information to the alliance chain of the target business district; business management system in the target business district, used to download from the alliance chain of the target business district Obtain user travel information for business recommendation.
  • the embodiment of this specification also provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps of any of the foregoing methods are implemented.
  • the embodiment of this specification also provides a computer device, as shown in FIG.
  • the processor 402 executes the program, implements the steps of any of the foregoing methods.
  • the bus architecture (represented by the bus 400), the bus 400 can include any number of interconnected buses and bridges, and the bus 400 will include one or more processors represented by the processor 402 and the memory 404 represented by The various circuits of the memory are linked together.
  • the bus 400 can also link various other circuits such as peripheral devices, voltage regulators, power management circuits, etc., which are all known in the art, and therefore, no further description will be given herein.
  • the bus interface 405 provides an interface between the bus 400 and the receiver 401 and transmitter 403.
  • the receiver 401 and the transmitter 403 may be the same element, that is, a transceiver, which provides a unit for communicating with various other terminal devices on the transmission medium.
  • the processor 402 is responsible for managing the bus 400 and general processing, and the memory 404 may be used to store data used by the processor 402 when performing operations.
  • modules or units or components in the embodiments can be combined into one module or unit or component, and in addition, they can be divided into multiple sub-modules or sub-units or sub-components. Except that at least some of such features and/or processes or units are mutually exclusive, any combination can be used to compare all features disclosed in this specification (including the accompanying claims, abstract and drawings) and any method or methods disclosed in this manner or All the processes or units of the equipment are combined. Unless expressly stated otherwise, each feature disclosed in this specification (including the accompanying claims, abstract and drawings) may be replaced by an alternative feature providing the same, equivalent or similar purpose.
  • DSP digital signal processor
  • This specification can also be implemented as a device or device program (for example, a computer program and a computer program product) for executing part or all of the methods described herein.
  • a program for implementing this specification may be stored on a computer-readable medium, or may have the form of one or more signals.
  • Such a signal can be downloaded from an Internet website, or provided on a carrier signal, or provided in any other form.

Abstract

一种业务推荐方法，在该方法中，通过获取用户出行信息中的出行终点位置；然后利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；并将所述用户出行信息上传至所述目标商圈的联盟链，以使所述目标商圈中的商家管理系统从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐。

Description

一种业务推荐方法及系统 技术领域
本说明书涉及互联网技术领域，特别涉及一种业务推荐方法及系统。
背景技术
目前，互联网的线上消费模式发展日益壮大，用户的出行诉求除了需要基本的出行服务外，希望更多地得到精准化的营销推荐，获得更多的商家优惠。基于此，从用户的出行延伸出了一系列的营销信息推荐，但是目前的推荐方式更多依赖于群体推荐的方式，例如，推荐方收集大量消费者的手机号码，以群发短信或者拨打电话的方式进行推荐。此类推荐方式收效甚微。
因此，需要提供更精准或者更可靠的方案。
发明内容
本说明书实施例提供一种业务推荐方法及系统。
第一方面，本说明书实施例提供一种业务推荐方法，所述方法应用于出行管理系统，所述出行管理系统接入一个或者多个商圈各自对应的联盟链；所述方法包括：获取用户出行信息；所述用户出行信息包括出行终点位置；利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；将所述用户出行信息上传至所述目标商圈的联盟链，以使所述目标商圈中商家管理系统从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐；其中，所述目标商圈内每个商家的商家管理系统接入所述联盟链。
第二方面，本说明书实施例提供一种出行管理系统，所述出行管理系统接入一个或者多个商圈对应的联盟链，包括：获取模块，用于获取用户出行信息；所述用户出行信息包括出行终点位置；确定模块，用于利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；上传模块，用于将所述用户出行信息上传至所述目标商圈的联盟链，以使所述目标商圈中的商家管理系统从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐；所述目标商圈内每个商家的商家管理系统接入所述联盟链。
第三方面，本说明书实施例提供一种业务推荐方法，所述方法应用于目标商圈的商家管理系统；所述方法包括：从所述目标商圈的联盟链获取用户出行信息；其中，所述用户出行信息由出行管理系统利用预先划分的地理围栏处理所述所述用户出行信息的出行终点位置，并确定出所述出行终点位置所属的所述目标商圈后，将所述用户出行信息上传至所述目标商圈的联盟链；基于所述用户出行信息进行业务推荐。
第四方面，本说明书实施例提供一种商家管理系统，包括：第一获取单元，用于从目标商圈的联盟链获取用户出行信息；其中，所述用户出行信息由出行管理系统利用预先划分的地理围栏处理所述所述用户出行信息的出行终点位置，并确定出所述出行终点位置所属的所述目标商圈后，将所述用户出行信息上传至所述目标商圈的联盟链；
推荐单元，用于基于所述用户出行信息进行业务推荐。
第五方面，本说明书实施例提供一种业务推荐系统，包括：出行管理系统和商家管理系统；其中，所述出行管理系统接入一个或者多个商圈对应的联盟链；每个商圈中的每个商家的商家管理系统都接入所述联盟链；所述出行管理系统，用于获取用户出行信息；所述用户出行信息包括出行终点位置；所述出行管理系统，用于利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；所述出行管理系统，用于将所述用户出行信息上传至所述目标商圈的联盟链；所述目标商圈中的商家管理系统，用于从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐。
第六方面，本说明书实施例提供一种计算机可读存储介质，其上存储有计算机程序，该程序被处理器执行时实现上述方法的步骤。
第七方面，本说明书实施例提供一种计算机设备，包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序，所述处理器执行所述程序时实现上述方法的步骤。
本说明书实施例中的上述一个或多个技术方案，至少具有如下技术效果：本说明书公开的业务推荐方法中，由于出行管理系统接入一个或者多个商圈各自对应的联盟链，故出现管理系统可获取用户出行信息，例如出行终点位置。然后利用预先划分的地理围栏处理出行终点位置，确定出行终点位置所属的目标商圈。而在确定了目标商圈之后，即可将用户出行信息上传至目标商圈的联盟链，以告知该目标商圈有关于用户的出行信息，以使目标商圈中的商家管理系统从目标商圈的联盟链中获取用户出行信息进行业务推荐。可见，本说明书的出行管理系统和目标商圈的联盟链对接，将出行场景和商圈内 商家营销打通，按照上述方式能够将出行流量分发到商圈营销体系中来实现精准营销，并且能够保证实现出行管理和商家流量分发的透明性和可信度。
附图说明
为了更清楚地说明本说明书实施例中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作一简单地介绍，显而易见地，下面描述中的附图是本说明书的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1为本说明书实施例提供的业务推荐方法的流程图；
图2为本说明书实施例提供的出行管理系统的示意图；
图3为本说明书实施例提供的业务推荐系统的示意图；
图4为本说明书实施例提供的一种电子设备的示意图。
具体实施方式
为使本说明书实施例的目的、技术方案和优点更加清楚，下面将结合本说明书实施例中的附图，对本说明书实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本说明书一部分实施例，而不是全部的实施例。基于本说明书中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本说明书保护的范围。
地理围栏：用一个虚拟的栅栏围出一个虚拟地理边界，当人在该区域内活动时，即进入该围栏。
区块链：区块链是一个信息技术领域的术语。从本质上讲，它是一个共享数据库，存储于其中的数据或信息，具有“不可伪造”“全程留痕”“可以追溯”“公开透明”“集体维护”等特征。
出行组织：这里特指经营公交、地铁、单车、网约车、出租车、停车场的单位或者组织，其拥有用于维护管理其出行工具或停车场的系统。
商圈：在一定区域内由多个商家组成的商业活动区，这里大型综合体也包含在商圈的范围内。
LBS:Location Based Services，是指围绕地理位置数据而展开的服务，本文中指基于电子地图获取的位置信息服务。
本说明书实施例公开了一种业务推荐方法及系统。在该业务推荐系统中包含有：出行管理系统和商家管理系统。其中，本实施例的出行管理系统有两层含义，一种指的是可以综合管理若干交通管理系统传输数据的总系统。交通管理系统指的是用于维护管理各交通工具(例如公交、地铁、单车、网约车、出租车、停车场等)的系统，不同的交通工具拥有其各自的交通管理系统，而出行管理系统可以汇总处理所有交通管理系统上报的数据。另一种指某个交通管理系统本身，直接维护管理其对应的交通工具的系统。
而每个商圈创建有各自的联盟链。以单个商圈为例，该商圈的所有商家都会参与该商圈创建的联盟链中。具体的，由于每个商圈中的商家都具有各自的商家管理系统。商家管理系统用于管理商家日常运作，例如日常收益、促销、推销等等。因此，在接入的过程中，实际是每个商家的商家管理系统接入到商圈创建的联盟链中。而每位参与该链路的商家都拥有全局(出行管理系统、所有商圈中的商家、消费者等等)公认的唯一标识。例如该标识可以是基于支付机构的用户唯一ID，也可以使用通用证件号码。当然，用户(消费者)也有自身的用户标识，该用户标识可以是全局公认且唯一表征用户身份的标识，例如可以是全局认同的系统分配的身份ID，或者通用证件号码等等。当然用户在各联盟链中可使用该联盟链认同的身份标识，该身份标志可以和用户在其他联盟链认同的身份标志不同。也就是说，用户在不同的联盟链中可以使用不同的身份标识，例如，用户在某联盟链中使用该联盟链承认的身份标识1，在另一个联盟链中使用该联盟链承认的身份标识2。
而出行管理系统接入一个或者多个商圈各自对应的联盟链。例如，对于公交地铁，由于其线路固定，所以只需接入线路周边的商圈；对于停车场，由于其位置固定，只需要接入其最近的商圈。
而本说明书公开的业务推荐方法中，由于出行管理系统接入一个或者多个商圈各自对应的联盟链，故，出行管理系统可获取用户出行信息，例如出行终点位置。然后，利用预先划分的地理围栏处理出行终点位置，确定出行终点位置所属的目标商圈。而在确定了目标商圈之后，即可将用户出行信息上传至目标商圈的联盟链，以告知该目标商圈有关于用户的出行信息，以使目标商圈中的商家管理系统从目标商圈的联盟链中获取用户出行信息进行业务推荐。可见，本说明书的出行管理系统和目标商圈的联盟链对接，将出行场景和商圈内商家营销打通，按照上述方式能够将出行流量分发到商圈营销体系 中来实现精准营销，并且能够保证实现出行管理和商家流量分发的透明性和可信度。
为了进一步说明和解释本说明书，请参看图1，本说明书的一个或者多个实施例公开了一种业务推荐方法，该方法包括：步骤100，获取用户出行信息。
其中，用户出行信息指的是用户出行时的相关信息，包括：用户标识、出行起点位置、出行终点位置，出行时间段(开始出行时间至到达终点时间)等等。
本实施例有以下几种方式能够获取用户出行信息：其一，出行管理系统接收由交通管理系统传输的用户出行信息。在此实施例中，出行管理系统指的是可以综合管理若干交通管理系统传输数据的总系统，故其可接收由交通管理系统传输的用户出行信息，而交通管理系统为用户所选出行工具对应的管理系统，关于交通管理系统获取用户出行信息的方式会和下述实施例中由出行管理系统根据根据用户出行操作获取用户出行信息的方式类似，故此处不再赘述。
其二，出行管理系统根据用户出行操作获取用户出行信息。具体的，由于用户所选交通工具的不同，获得用户出行信息的方式不同。具体的，可根据用户到达终点时的支付操作或识别进场车牌操作获取用户出行信息。举例来说，用户采用公交、地铁、单车、出租车、网约车、自驾等交通工具出行。公交地铁需要使用二维码或刷卡支付来上下车/进出站，此时出行管理系统能获取到该用户的用户ID(标识)和下车/出站的位置信息(出行终点位置)。而若选择单车和网约车(或者通过网约车软件乘坐的出租车)等，出行管理系统能够获取结束行程的目的地。另外，单车、网约车等因为有支付操作，故能得到用户标识，并且由于是实名操作，还可以进一步获得用户的身份证号。自驾用户，在进入停车场时目的地已确定，如该用户已绑定车牌，可以通过自动识别车牌定位到该用户标识。
步骤102，利用预先划分的地理围栏处理出行终点位置，确定出出行终点位置所属的目标商圈。
具体的，由于商圈在一定区域内由多个商家组成的商业活动区，因此可将各商圈的区域范围用一个虚拟的栅栏围出一个虚拟地理边界，即：每个商圈对应各自的地理围栏。在地理围栏中，对应有位置区域范围和位置信息。当然，一个商圈也可以划分成若干地理围栏。其中，地理围栏可以基于地图软件提供的提供的商圈或者综合体的物理位置划分，也可以接收商圈综合体的经营者的操作进行划分。
进一步的，可利用预设网格对商圈进行处理，得到各商圈对应的地理围栏，此时的 围栏以网格状显示。预设网格是一种划分标准，该预设网格具有尺寸，其尺寸大小可由系统设置或者由用户自定义设置。例如，将0.2公里*0.6公里的网格作为预设网格来划分商圈范围。而每个网格中对应有位置区域范围和位置信息。
进一步的，在利用预先划分的地理围栏处理出行终点位置的过程中，可将出行终点位置和地理围栏中的位置信息进行比对，以确定出该出行终点位置所在的地理围栏，然后进一步确定出所属商圈。
在本实施例中，通过地理围栏划定用户信息的传播范围，保护用户隐私数据只在一定范围内的商家可以获取。并且在保证用户隐私的情况下，可以对用户每次出行进行精准营销，以提高营销的效率。
步骤104，将用户出行信息上传至目标商圈的联盟链，以使目标商圈中的商家管理系统从目标商圈的联盟链中获取用户出行信息进行业务推荐。
其中，目标商圈的联盟链中的每个商家具有各自的商家管理系统。目标商圈内每个商家的商家管理系统接入联盟链。
具体的，由于用户出行信息包括用户标识，用户标识是用于在某个商圈或者在所有商圈中表示用户身份的标识，举例来说，以公认的某支付机构为例，用户在注册会员后，该支付机构系统会自动分配一个编号，这个编号就是识别个人的身份账户名称。比如,甲在该支付机构注册后获得的用户标识是ID23。而其后乙在该支付机构注册后获得的用户标识是ID24等等。用户标识可使用数字、字母、名称等等表示，当然其他方式也可。这个用户标识可以在所有商圈中使用，且唯一表示该用户身份。进一步的，而根据用户标识可获得用户联系方式。
故，在上传的过程中，可将用户标识、用户终点位置、到达时间等上传至当前所属商圈的联盟链，当然也可以单独上传，进而通过联盟链来进行统一管理和数据同步，由于联盟链的区块链信息同步方式，能够保证营销数据不会被篡改，且所有数据可以追溯，提高系统安全性。同时，使用联盟链减少了出行管理系统和各商家管理系统直接对接的成本和复杂性。可见，本实施例只需将出行管理系统和商家创建的联盟链对接，并将出行流量引致联盟链，有推销需求的商家可下载用户出行信息推荐即可，避免了多个组织间系统对接的复杂性。另外，商圈管理系统可以基于联盟链内记录的用户出行信息进行大数据分析，用于更精准营销决策。
进一步的，当用户的出行终点位置处于目标商圈后，对于目标商圈中的商家来说， 由于需要将业务推荐给用户。因此，会从目标商圈的联盟链中下载用户出行信息进行业务推荐。例如，针对该用户推送优惠券、营销活动等内容，推送形式不限于短信、电话、APP、支付软件等等。
而在具体的推荐过程中，商家管理系统会查询该用户标识相应的联系方式，例如电话号码，并进行电话、广告等推送。当然也可以直接针对用户标识进行推荐，例如该用户标识为应用软件的账号，则商家可以通过应用软件提供的开放接口，将推送广告推送给用户账号中。
而将用户出行信息上传至目标商圈的联盟链，以使目标商圈中的商家管理系统从目标商圈的联盟链中获取用户出行信息进行业务推荐之后，假如用户选择某个商家进行消费，用户选择消费的商家管理系统根据用户消费信息确定确定返佣信息，例如消费100元返佣率2％计算，则商家管理系统会使用其自身用户标识将20元返佣信息上传至目标商圈的联盟链。故，出行管理系统会从目标商圈的联盟链中获取返佣信息，并根据返佣信息进行返佣结算。例如，基于返佣信息定期和商家进行结算。进而，出行管理系统的收益和商家收益挂钩，其为商家带来流量的同时，也能获取商家的返利。
可见，本说明书的一个或者多个实施例公开了一种用在出行管理系统侧的业务推荐方法，由于出行管理系统接入一个或者多个商圈各自对应的联盟链，故出现管理系统可获取用户出行信息，例如出行终点位置。然后利用预先划分的地理围栏处理出行终点位置，确定出行终点位置所属的目标商圈。而在确定了目标商圈之后，即可将用户出行信息上传至目标商圈的联盟链，以告知该目标商圈有关于用户的出行信息，以使目标商圈中的商家管理系统从目标商圈的联盟链中获取用户出行信息进行业务推荐。可见，本说明书的出行管理系统和目标商圈的联盟链对接，将出行场景和商圈内商家营销打通，按照上述方式能够将出行流量分发到商圈营销体系中来实现精准营销，并且能够保证实现出行管理和商家流量分发的透明性和可信度。
基于相同的发明构思，本实施例提供了一种业务推荐方法，方法应用于目标商圈的商家管理系统，应当明确的是，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。在该方法中，从目标商圈的商家管理系统的角度介绍了业务推荐方法的实施过程。
值得注意的是，此处的目标商圈指的是利用预先划分的地理围栏处理根据出行终点位置所得到的商圈，其对应的目标商圈的商家管理系统可以是该目标商圈内任意一家商家的管理系统。
首先，对于目标商圈的商家管理系统来说，会从目标商圈的联盟链获取用户出行信息。其次，基于用户出行信息进行业务推荐。
而在具体的实施过程中，用户出行信息由出行管理系统利用预先划分的地理围栏处理用户出行信息的出行终点位置，并确定出行终点位置所属的目标商圈后，将用户出行信息上传至目标商圈的联盟链。
进一步的，用户出行信息指的是用户出行是的相关信息，包括：用户标识、出行起点位置、出行终点位置，出行时间段(开始出行时间至到达终点时间)等等。用户标识用于提供用户联系方式。故在具体的实施过程中，根据用户标识获取用户联系方式，基于用户联系方式进行业务推荐。具体的推荐方式可参见上述方法实施例的描述，在此不再赘述。
作为一种可选的实施例，根据用户消费信息获取返佣信息；将返佣信息上传至目标商圈的联盟链。具体的，在上传的过程中，商家管理系统会使用自身在联盟链中的用户标识，将返佣信息上传至联盟链，以便于出行管理系统后续寻找该商家管理系统结算返佣费用。
基于相同的发明构思，本实施例示出了一种出行管理系统，本说明书中的各个实施例采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于系统实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。
请参考图2，本实施例示出的一种出行管理系统，出行管理系统接入一个或者多个商圈对应的联盟链，包括：获取模块200，用于获取用户出行信息；用户出行信息包括出行终点位置；确定模块202，用于利用预先划分的地理围栏处理出行终点位置，确定出出行终点位置所属的目标商圈；上传模块204，用于将用户出行信息上传至目标商圈的联盟链，以使目标商圈中的商家管理系统从目标商圈的联盟链中获取用户出行信息进行业务推荐；目标商圈内每个商家的商家管理系统接入联盟链。
作为一种可选的实施例，获取模块200，具体用于：接收由交通管理系统传输的用户出行信息，交通管理系统为用户所选出行工具对应的管理系统；或者根据用户出行操作获取用户出行信息。
作为一种可选的实施例，获取模块200，具体用于：根据用户到达终点时的支付操作或识别进场车牌操作获取用户出行信息。
作为一种可选的实施例，用户出行信息包括用户标识，用户标识用于提供用户联系方式；上传模块204，具体用于将用户标识上传至目标商圈的联盟链。
作为一种可选的实施例，系统还包括：下载模块，用于从目标商圈的联盟链中获取返佣信息，返佣信息由用户选择消费的商家管理系统根据用户消费信息确定，并上传至目标商圈的联盟链；结算模块，用于根据返佣信息进行返佣结算。
基于相同的发明构思，本实施例示出了一种商家管理系统，该商家管理系统属于目标商圈。本说明书中的各个实施例采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于系统实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。
在具体的实施过程中，该商家管理系统，包括：第一获取单元，用于从目标商圈的联盟链获取用户出行信息；其中，用户出行信息由出行管理系统利用预先划分的地理围栏处理用户出行信息的出行终点位置，并确定出出行终点位置所属的目标商圈后，将用户出行信息上传至目标商圈的联盟链；推荐单元，用于基于用户出行信息进行业务推荐。
作为一种可选的实施，用户出行信息包括用户标识，用户标识用于提供用户联系方式；推荐单元，具体用于：根据用户标识获取用户联系方式；基于用户联系方式进行业务推荐。
作为一种可选的实施，该系统包括：第二获取单元，用于根据用户消费信息获取返佣信息；上传单元，用于将返佣信息上传至目标商圈的联盟链。
基于相同的发明构思，本实施例示出了一种业务推荐系统，本说明书中的各个实施例采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于系统实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。
参看图3，在本实施例中公开的一种业务推荐系统，包括：出行管理系统300和商家管理系统；其中，出行管理系统300接入一个或者多个商圈对应的联盟链；每个商圈中的商家都具有各自的商家管理系统。每个商圈中的每个商家的商家管理系统都接入联盟链。
具体的，假设出行管理系统300接入了3个商圈的联盟链，分别为联盟链301、联盟链302、联盟链303。上述联盟链各自接入各自的商家管理系统，分别为商家管理系 统304、商家管理系统305、商家管理系统306。商家管理系统的数目不定。那么，根据用户的出行信息的出行终点位置，出行管理系统会将用户推荐至出行终点位置所属目标商圈的联盟链，使目标商圈中的商家管理系统(例如为商家管理系统306)进行业务推荐。而由于其他用户出行终点位置距离其他的商圈较远，则不会进行推荐。进而能够将出行流量分发到商圈营销体系中来实现精准营销，并且能够保证实现出行管理和商家流量分发的透明性和可信度。
下面是该业务推荐系统中各系统的交互过程：出行管理系统300，用于获取用户出行信息；用户出行信息包括出行终点位置；出行管理系统300，用于利用预先划分的地理围栏处理出行终点位置，确定出出行终点位置所属的目标商圈；出行管理系统300，用于将用户出行信息上传至目标商圈的联盟链；目标商圈中的商家管理系统，用于从目标商圈的联盟链中获取用户出行信息进行业务推荐。
基于与前述实施例中同样的发明构思，本说明书实施例还提供一种计算机可读存储介质，其上存储有计算机程序，该程序被处理器执行时实现前文任一方法的步骤。
基于与前述实施例中同样的发明构思，本说明书的实施例还提供一种计算机设备，如图4所示，包括存储器404、处理器402及存储在存储器404上并可在处理器402上运行的计算机程序，处理器402执行程序时实现前文任一方法的步骤。
其中，在图4中，总线架构(用总线400来代表)，总线400可以包括任意数量的互联的总线和桥，总线400将包括由处理器402代表的一个或多个处理器和存储器404代表的存储器的各种电路链接在一起。总线400还可以将诸如外围设备、稳压器和功率管理电路等之类的各种其他电路链接在一起，这些都是本领域所公知的，因此，本文不再对其进行进一步描述。总线接口405在总线400和接收器401和发送器403之间提供接口。接收器401和发送器403可以是同一个元件，即收发机，提供用于在传输介质上与各种其他终端设备通信的单元。处理器402负责管理总线400和通常的处理，而存储器404可以被用于存储处理器402在执行操作时所使用的数据。
在此提供的算法和显示不与任何特定计算机、虚拟系统或者其它设备固有相关。各种通用系统也可以与基于在此的示教一起使用。根据上面的描述，构造这类系统所要求的结构是显而易见的。此外，本说明书也不针对任何特定编程语言。应当明白，可以利用各种编程语言实现在此描述的本说明书的内容，并且上面对特定语言所做的描述是为了披露本说明书的最佳实施方式。
在此处所提供的说明书中，说明了大量具体细节。然而，能够理解，本说明书的实施例可以在没有这些具体细节的情况下实践。在一些实例中，并未详细示出公知的方法、结构和技术，以便不模糊对本说明书的理解。
类似地，应当理解，为了精简本公开并帮助理解各个发明方面中的一个或多个，在上面对本说明书的示例性实施例的描述中，本说明书的各个特征有时被一起分组到单个实施例、图、或者对其的描述中。然而，并不应将该公开的方法解释成反映如下意图：即所要求保护的本说明书要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说，如下面的权利要求书所反映的那样，发明方面在于少于前面公开的单个实施例的所有特征。因此，遵循具体实施方式的权利要求书由此明确地并入该具体实施方式，其中每个权利要求本身都作为本说明书的单独实施例。
本领域那些技术人员可以理解，可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件，以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外，可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述，本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。
此外，本领域的技术人员能够理解，尽管在此的一些实施例包括其它实施例中所包括的某些特征而不是其它特征，但是不同实施例的特征的组合意味着处于本说明书的范围之内并且形成不同的实施例。例如，在下面的权利要求书中，所要求保护的实施例的任意之一都可以以任意的组合方式来使用。
本说明书的各个部件实施例可以以硬件实现，或者以在一个或者多个处理器上运行的软件模块实现，或者以它们的组合实现。本领域的技术人员应当理解，可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本说明书实施例的网关、代理服务器、系统中的一些或者全部部件的一些或者全部功能。本说明书还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如，计算机程序和计算机程序产品)。这样的实现本说明书的程序可以存储在计算机可读介质上，或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到，或者在载体信号上提供，或者以任何其他形式提供。
应该注意的是上述实施例对本说明书进行说明而不是对本说明书进行限制，并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中，不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本说明书可以借助于包括有不同元件的硬件以及借助于适当编程的计算机来实现。在列举了装置的单元权利要求中，这些装置中的个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。

Claims (19)

  1. 一种业务推荐方法，所述方法应用于出行管理系统，所述出行管理系统接入一个或者多个商圈各自对应的联盟链；所述方法包括：
    获取用户出行信息；所述用户出行信息包括出行终点位置；
    利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；
    将所述用户出行信息上传至所述目标商圈的联盟链，以使所述目标商圈中商家管理系统从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐；其中，所述目标商圈内每个商家的商家管理系统接入所述联盟链。
  2. 如权利要求1所述的方法，所述获取用户出行信息，具体包括：
    接收由交通管理系统传输的所述用户出行信息，所述交通管理系统为用户所选出行工具对应的管理系统；或者
    根据用户出行操作获取所述用户出行信息。
  3. 如权利要求1所述的方法，所述根据用户出行操作获取所述用户出行信息，具体包括：
    根据所述用户到达终点时的支付操作或识别进场车牌操作获取所述用户出行信息。
  4. 如权利要求1所述的方法，所述用户出行信息包括用户标识，所述用户标识用于提供用户联系方式；
    所述将所述用户出行信息上传至所述目标商圈的联盟链，具体包括：
    将所述用户标识上传至所述目标商圈的联盟链。
  5. 如权利要求1所述的方法，所述将所述用户出行信息上传至所述目标商圈的联盟链，以使所述目标商圈中的商家管理系统从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐之后，所述方法还包括：
    从所述目标商圈的联盟链中获取返佣信息，所述返佣信息由用户选择消费的商家管理系统根据用户消费信息确定，并上传至所述目标商圈的联盟链；
    根据所述返佣信息进行返佣结算。
  6. 一种出行管理系统，所述出行管理系统接入一个或者多个商圈对应的联盟链，包括：
    获取模块，用于获取用户出行信息；所述用户出行信息包括出行终点位置；
    确定模块，用于利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；
    上传模块，用于将所述用户出行信息上传至所述目标商圈的联盟链，以使所述目标商圈中的商家管理系统从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐；所述目标商圈内每个商家的商家管理系统接入所述联盟链。
  7. 如权利要求6所述的出行管理系统，所述获取模块，具体用于：
    接收由交通管理系统传输的所述用户出行信息，所述交通管理系统为用户所选出行工具对应的管理系统；或者根据用户出行操作获取所述用户出行信息。
  8. 如权利要求6所述的出行管理系统，所述获取模块，具体用于：
    根据所述用户到达终点时的支付操作或识别进场车牌操作获取所述用户出行信息。
  9. 如权利要求6所述的出行管理系统，所述用户出行信息包括用户标识，所述用户标识用于提供用户联系方式；
    所述上传模块，具体用于将所述用户标识上传至所述目标商圈的联盟链。
  10. 如权利要求6所述的出行管理系统，所述系统还包括：
    下载模块，用于从所述目标商圈的联盟链中获取返佣信息，所述返佣信息由用户选择消费的商家管理系统根据用户消费信息确定，并上传至所述目标商圈的联盟链；
    结算模块，用于根据所述返佣信息进行返佣结算。
  11. 一种业务推荐方法，所述方法应用于目标商圈的商家管理系统；所述方法包括：
    从所述目标商圈的联盟链获取用户出行信息；其中，所述用户出行信息由出行管理系统利用预先划分的地理围栏处理所述所述用户出行信息的出行终点位置，并确定出所述出行终点位置所属的所述目标商圈后，将所述用户出行信息上传至所述目标商圈的联盟链；
    基于所述用户出行信息进行业务推荐。
  12. 如权利要求11所述的方法，所述用户出行信息包括用户标识，所述用户标识用于提供用户联系方式；
    所述基于所述用户出行信息进行业务推荐，具体包括：
    根据所述用户标识获取所述用户联系方式；
    基于所述用户联系方式进行业务推荐。
  13. 如权利要求11所述的方法，所述基于所述用户出行信息进行业务推荐之后，所述方法还包括：
    根据用户消费信息获取返佣信息；
    将所述返佣信息上传至所述目标商圈的联盟链。
  14. 一种商家管理系统，包括：
    第一获取单元，用于从目标商圈的联盟链获取用户出行信息；其中，所述用户出行信息由出行管理系统利用预先划分的地理围栏处理所述所述用户出行信息的出行终点位置，并确定出所述出行终点位置所属的所述目标商圈后，将所述用户出行信息上传至所述目标商圈的联盟链；
    推荐单元，用于基于所述用户出行信息进行业务推荐。
  15. 如权利要求14所述的商家管理系统，所述用户出行信息包括用户标识，所述用户标识用于提供用户联系方式；
    所述推荐单元，具体用于：
    根据所述用户标识获取所述用户联系方式；
    基于所述用户联系方式进行业务推荐。
  16. 如权利要求14所述的商家管理系统，所述系统包括：
    第二获取单元，用于根据用户消费信息获取返佣信息；
    上传单元，用于将所述返佣信息上传至所述目标商圈的联盟链。
  17. 一种业务推荐系统，包括：出行管理系统和商家管理系统；其中，所述出行管理系统接入一个或者多个商圈对应的联盟链；每个商圈中的每个商家的商家管理系统都接入所述联盟链；
    所述出行管理系统，用于获取用户出行信息；所述用户出行信息包括出行终点位置；
    所述出行管理系统，用于利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；
    所述出行管理系统，用于将所述用户出行信息上传至所述目标商圈的联盟链；
    所述目标商圈中的商家管理系统，用于从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐。
  18. 一种计算机可读存储介质，其上存储有计算机程序，该程序被处理器执行时实现权利要求1-5任一权项所述方法的步骤。
  19. 一种计算机设备，包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序，所述处理器执行所述程序时实现权利要求1-5任一权项所述方法的步骤。
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