WO2021234303A1 - System for dynamic projection of graphic and text information - Google Patents

System for dynamic projection of graphic and text information Download PDF

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Publication number
WO2021234303A1
WO2021234303A1 PCT/FR2021/050902 FR2021050902W WO2021234303A1 WO 2021234303 A1 WO2021234303 A1 WO 2021234303A1 FR 2021050902 W FR2021050902 W FR 2021050902W WO 2021234303 A1 WO2021234303 A1 WO 2021234303A1
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WIPO (PCT)
Prior art keywords
information
articles
graphic
image
display
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PCT/FR2021/050902
Other languages
French (fr)
Inventor
Marc JUDOR
Original Assignee
Mon Lumi
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Publication date
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Publication of WO2021234303A1 publication Critical patent/WO2021234303A1/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

Definitions

  • the present invention relates to the field of the dynamic presentation of information on and / or around articles arranged on a presentation medium to be available to a user.
  • These include items sold in a self-service store, generalist or specialized food or other point of sale, or even the provision of tools or parts in an industrial assembly workshop or even a workshop. crafts, or a logistics site.
  • patent application WO2014174363 is known in the state of the art, which describes an object presentation system comprising a control system connected to a projection means and to an object detection system, an object. to present or a display support, arranged to receive thereon an object to be presented, arranged in a movable manner on a support and projection surface.
  • the object detection system comprises a camera coupled to a processing means computer images connected to the control system, which camera is spaced from the support and projection surface, preferably positioned above the latter, to detect either an object to be presented or the display support whatever its position on said surface so as to provide said computer processing means with information on the positioning of the display support and / or of an object to be presented on the support and projection surface.
  • the control system is arranged to process this information and transmit to the projection means a projection command so that, when an object to be presented is placed on the support and projection surface or on the display support and that the latter is moved on the support and projection surface, the projection means directs a beam of steerable light which illuminates the object as it moves from one place on the support and projection surface to another place on this area.
  • the present invention relates in its most general sense to a system for dynamically projecting graphic and textual information onto a plurality of articles arranged on a display unit characterized in accordance with claim 1.
  • the system according to the invention comprises several cameras arranged with different optical axes.
  • it comprises several projectors arranged with different optical axes.
  • it comprises a ceiling support opening at its base and integrating a projector and a camera, the optical axes of which define a common optical interaction space with the storage area for said articles.
  • said display supporting the articles has at least one flat surface located in the field of view of said camera and of said projector.
  • said packaging of the articles each have an area bearing a matrix code encoding the identifier of the article.
  • the invention also relates to a method for dynamic marking of the price of a plurality of articles comprising:
  • said step of processing said image comprises a comparison with the image acquired previously in order to detect the articles withdrawn and update said information system and the graphic content corresponding to the article withdrawn.
  • the method comprises an intermittent update of the graphic information associated with at least part of said identifiers.
  • Figure 1 shows a schematic view of a system according to the invention
  • Figure 2 shows a schematic view of the functional architecture of a solution according to the invention.
  • the system comprises a ceiling support (1), formed for example by a cylindrical box with an open base, containing a projector (2) and a camera (3) as well as a computer (4) and a local memory (5 ).
  • a ceiling support (1) formed for example by a cylindrical box with an open base, containing a projector (2) and a camera (3) as well as a computer (4) and a local memory (5 ).
  • It also comprises a flat and horizontal display unit (10) in the example described, supporting articles (20 to 25).
  • These articles (20 to 25) are deposited freely on the surface of the display unit (10). They each have a display area (30, 35), for example an area of the upper surface of the packaging exhibiting a matt white surface finish, as well as an identifier (40 to 45), for example of the QrCode type.
  • This identifier (40 to 45) encodes at least one identifier of the article (20 to 25), and possibly additional information such as the weight and the code of the nature of the article.
  • This code (40 to 45) is affixed when the article is packaged, and optionally recorded in the information system (6) of the store or workshop.
  • the camera (2) is oriented to allow reading of the display area of the articles (20 to 25) on the display (10). It is used above all to acquire images making it possible to read the markers (40 to 45) and the outlines of the articles (20 to 25) and / or display areas (30, 35).
  • the projector (3) is also directed towards the display area of the articles (20 to 25) on the display (10). It is used to project an aggregated image calculated so that it displays on the display area (30, 35) of each of said articles (20 to 25) the corresponding graphic or textual information.
  • a marker for example a QrCODE calculated in during this step (100) depending on the nature of the article (for example “wild sea bass” or the internal code of this product), the weight, and possibly the deadline for consumption.
  • This information is also recorded in a memory (60) of the information system.
  • the articles are then placed (step 210) on the display (10) by simply ensuring that the marking areas (40 to 45) and display (30, 35) of the different articles do not overlap so to avoid their masking.
  • the computer (4) regularly controls the acquisition of an image of the articles (20 to 25) deposited on the display (10) by the camera (2).
  • the camera delivers an image which is the subject of digital processing (220) consisting in extracting the useful information:
  • this processing also comprises the decoding of the information contained in the matrix code (40 to 45) of the article (20 to 25), for example the nature or the identifier of the article and its weight.
  • the next step (230) concerns the calculation of an aggregated image composed of a localized assembly of graphic information for each of the articles, calculated as a function:
  • This information relating to each item is periodically refreshed by a marketing process (300) taking into account the stock of available products, the time between the time of processing and the expiration date, decisions to launch a promotional campaign, the sales status of complementary products, the speed of rotation of the articles on the display (10), etc. These changes are reflected in particular in an update of the price associated with each item or each product range.
  • This aggregated image thus calculated is transmitted to the projector (2) which projects it onto the presentation surface.
  • the method further comprises a step of verifying the conformity of the projection with respect to the information recorded in the local memory (5).
  • the camera (2) periodically transmits images for processing consisting in verifying that the display concerning each item is indeed in the corresponding display zone.
  • the projector can use a structured light to facilitate this verification.
  • the camera also detects the passage of a hand into the optical field of the projector (3) and the removal of an article.
  • the device according to the invention makes it possible to make the projection carried out interactive in the tactile sense of the term (making it possible to extend the type and number of information broadcast).
  • the projection will react if someone touches the price or one of the elements located in the projection field, and will broadcast additional information related to the affected area.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Auxiliary Devices For And Details Of Packaging Control (AREA)
  • Display Racks (AREA)

Abstract

The invention relates to a system for dynamic marking of graphic and text information on a plurality of articles (20 to 25) arranged on a display stand (10). Each of the articles (20 to 25) comprises a packaging having a display surface (40 to 45) and a graphic identification marker (30, 35) coding an identifier of the article (20 to 25). The system further comprises: at least one projector (3) and at least one camera (2) for which the fields of vision contain the presentation space of the articles (20 to 25), an associated computer with a memory comprising a database associating an identifier and at least one associated piece of information with each article (20 to 25), the piece of information coming from an information system for dynamic management of the information, the computer executing a first computer program in order to repeatedly determine the position and orientation of each of the articles (20 to 25) and a second computer program for controlling the aggregate image to be projected on the presentation space of the articles, the aggregate image being computed so that the image of the piece of information is projected for each of the articles onto the display surface depending on the position and orientation detected by the first computer program.

Description

SYSTEME DE PROJECTION DYNAMIQUE D'INFORMATIONS GRAPHIQUES ET TEXTUELLES DYNAMIC PROJECTION SYSTEM OF GRAPHIC AND TEXTUAL INFORMATION
Domaine de l'invention Field of the invention
[00001] La présente invention concerne le domaine de la présentation dynamique d'informations sur et/ou autour des articles disposés sur un support de présentation pour être à disposition d'un utilisateur. Il s'agit notamment d'articles vendus dans un magasin en libre-service, point de vente généraliste ou spécialisé alimentaire ou autre, ou encore de mise à disposition d'outils ou de pièces dans un atelier industriel d'assemblage ou encore un atelier d'artisanat, ou encore un site de logistique. The present invention relates to the field of the dynamic presentation of information on and / or around articles arranged on a presentation medium to be available to a user. These include items sold in a self-service store, generalist or specialized food or other point of sale, or even the provision of tools or parts in an industrial assembly workshop or even a workshop. crafts, or a logistics site.
[00002] Généralement, les articles reçoivent un marquage lors de leur mise en place, par apposition d'une étiquette Lorsque les circonstances conduisent à modifier les informations, par exemple parce que l'article arrive en fin de date limite de consommation, la seule solution est de procéder à un ré-étiquetage en retirant l'étiquette initiale pour la remplacer par une nouvelle étiquette, ou, parfois, en superposant la nouvelle étiquette sur l'ancienne étiquette. [00002] Generally, the articles receive a marking during their installation, by affixing a label. solution is to re-label by removing the original label and replacing it with a new label, or sometimes by superimposing the new label on the old label.
[00003] On a aussi proposé de disposer à proximité des articles des étiquettes électroniques formées par des afficheurs digitaux qui peuvent recevoir des informations variables. Mais cette solution implique une infrastructure de câblage assez lourde, et fournit une information erronée dès que les articles sont déplacés par rapport à leur implantation initiale. [00003] It has also been proposed to place near the articles electronic labels formed by digital displays which can receive variable information. But this solution involves a fairly heavy cabling infrastructure, and provides erroneous information as soon as the items are moved from their initial location.
[00004] Plus récemment, on a tenté d'utiliser la technique de réalité augmentée pour permettre une information plus dynamique du consommateur. [00004] More recently, attempts have been made to use the augmented reality technique to provide more dynamic information to the consumer.
État de la technique State of the art
[00005] On connaît par exemple dans l'état de la technique la demande de brevet WO2014174363 qui décrit un système de présentation d'objets comporte un système de contrôle relié à un moyen de projection et à un système de détection des objets, un objet à présenter ou un support-présentoir, agencé pour recevoir là-dessus un objet à présenter, disposé de manière déplaçable sur une surface de support et de projection. Le système de détection d'objets comporte une caméra couplée à un moyen de traitement informatique des images relié au système de contrôle, laquelle caméra est espacée de la surface de support et de projection, de préférence positionnée au-dessus de celle-ci, pour détecter soit un objet à présenter soit le support-présentoir quelle que soit sa position sur ladite surface de manière à fournir audit moyen de traitement informatique des informations sur le positionnement du support-présentoir et/ou d'un objet à présenter sur la surface de support et de projection. Le système de contrôle est agencé pour traiter ces informations et transmettre au moyen de projection une commande de projection de manière à ce que, lorsqu'un objet à présenter est placé sur la surface de support et de projection ou sur le support-présentoir et que ce dernier est déplacé sur la surface de support et de projection, le moyen de projection dirige un faisceau de lumière dirigeable qui éclaire l'objet lors de son déplacement d'un endroit de la surface de support et de projection vers un autre endroit de cette surface. [00005] For example, patent application WO2014174363 is known in the state of the art, which describes an object presentation system comprising a control system connected to a projection means and to an object detection system, an object. to present or a display support, arranged to receive thereon an object to be presented, arranged in a movable manner on a support and projection surface. The object detection system comprises a camera coupled to a processing means computer images connected to the control system, which camera is spaced from the support and projection surface, preferably positioned above the latter, to detect either an object to be presented or the display support whatever its position on said surface so as to provide said computer processing means with information on the positioning of the display support and / or of an object to be presented on the support and projection surface. The control system is arranged to process this information and transmit to the projection means a projection command so that, when an object to be presented is placed on the support and projection surface or on the display support and that the latter is moved on the support and projection surface, the projection means directs a beam of steerable light which illuminates the object as it moves from one place on the support and projection surface to another place on this area.
Inconvénients de l'art antérieur Disadvantages of the prior art
[00006] Les solutions de l'art antérieur sont complexes à mettre en œuvre et nécessitent des équipements coûteux et délicats à régler. Certaines des solutions connues nécessitent que l'utilisateur soit équipé d'un accessoire spécifique, par exemple des lunettes de type hololens, ou dispose d'une tablette pour superposer l'information avec la zone observée. [00006] The solutions of the prior art are complex to implement and require equipment that is expensive and difficult to adjust. Some of the known solutions require the user to be equipped with a specific accessory, for example glasses of the hololens type, or to have a tablet for superimposing the information with the area observed.
Solution apportée par l'invention Solution provided by the invention
[00007] Afin de remédier à ces inconvénients, la présente invention concerne selon son acception la plus générale un système de projection dynamique d'informations graphiques et textuelles sur une pluralité d'articles disposés sur un présentoir caractérisé conforme à la revendication 1. [00007] In order to remedy these drawbacks, the present invention relates in its most general sense to a system for dynamically projecting graphic and textual information onto a plurality of articles arranged on a display unit characterized in accordance with claim 1.
[00008] Selon une première variante, le système selon l'invention comporte plusieurs caméras disposées avec des axes optiques différents. [00008] According to a first variant, the system according to the invention comprises several cameras arranged with different optical axes.
[00009] Selon une autre variante, il comporte plusieurs projecteurs disposés avec des axes optiques différents. [00010] Selon une variante préférée, il comporte un support plafonnier s'ouvrant à sa base et intégrant un projecteur et une caméra dont les axes optiques définissent un espace d'interaction optique commun avec la zone de rangement desdits articles. [00009] According to another variant, it comprises several projectors arranged with different optical axes. [00010] According to a preferred variant, it comprises a ceiling support opening at its base and integrating a projector and a camera, the optical axes of which define a common optical interaction space with the storage area for said articles.
[00011] Avantageusement, ledit présentoir supportant les articles présente au moins une surface plane située dans le champ de vision de ladite caméra et dudit projecteur. [00012] De préférence, lesdits conditionnements des articles présentent chacun une zone portant un code matriciel codant l'identifiant de l'article. Advantageously, said display supporting the articles has at least one flat surface located in the field of view of said camera and of said projector. [00012] Preferably, said packaging of the articles each have an area bearing a matrix code encoding the identifier of the article.
[00013] L'invention concerne aussi un procédé de marquage dynamique du prix d'une pluralité d'articles comportant : [00013] The invention also relates to a method for dynamic marking of the price of a plurality of articles comprising:
Une étape d'acquisition d'une image d'une surface de présentation d'une pluralité d'articles contenus chacun dans un conditionnement présentant une surface d'affichage et un marqueur d'identification visuelle de l'article qu'il contient Une étape de traitement de ladite image pour extraire A step of acquiring an image of a display surface of a plurality of articles each contained in a packaging having a display surface and a visual identification marker of the article that it contains. processing of said image to extract
• D'une part la topologie de chacune des surfaces d'affichage • On the one hand, the topology of each of the display surfaces
• D'autre part l'information codée dans chacun des marqueurs associés • On the other hand, the information encoded in each of the associated markers
Une étape de requêtage d'une base d'information pour déterminer pour chacun desdits articles au moins un contenu graphique correspondant à l'information codée dans chacun desdits marqueurs, ledit contenu graphique étant transmis par un système d'information A step of querying an information base to determine for each of said items at least one graphic content corresponding to the information encoded in each of said markers, said graphic content being transmitted by an information system
Une étape de calcul d'une image agrégée formée par lesdits contenus graphiques orientés et positionnés en fonction de ladite topologie A step of calculating an aggregated image formed by said graphic contents oriented and positioned as a function of said topology
Et une étape de projection de ladite image agrégée sur la surface de présentation desdites articles. And a step of projecting said aggregated image on the display surface of said articles.
[00014] Avantageusement, ladite étape de traitement de ladite image comporte une comparaison avec l'image acquise précédemment pour détecter les articles retirés et mettre à jour ledit système d'information et le contenu graphique correspondant à l'article retiré. [00014] Advantageously, said step of processing said image comprises a comparison with the image acquired previously in order to detect the articles withdrawn and update said information system and the graphic content corresponding to the article withdrawn.
[00015] Selon un mode de mise en œuvre particulier, le procédé comporte une mise à jour intermittente des informations graphiques associés à une partie au moins desdits identifiants. Description détaillée d'un exemple non limitatif de réalisation [00015] According to a particular mode of implementation, the method comprises an intermittent update of the graphic information associated with at least part of said identifiers. Detailed description of a non-limiting example of an embodiment
[00016] La présente invention sera mieux comprise à la lecture de la description qui suit, concernant un exemple non limitatif de réalisation illustré par les dessins annexés où : The present invention will be better understood on reading the following description, relating to a non-limiting example of an embodiment illustrated by the appended drawings where:
• la figure 1 représente une vue schématique d'un système selon l'invention• Figure 1 shows a schematic view of a system according to the invention
• la figure 2 représente une vue schématique de l'architecture fonctionnelle d'une solution selon l'invention. • Figure 2 shows a schematic view of the functional architecture of a solution according to the invention.
Architecture matérielle Hardware architecture
[00017] Le système comprend un support plafonnier (1), formé par exemple par un caisson cylindrique à base ouverte, contenant un projecteur (2) et une caméra (3) ainsi qu'un calculateur (4) et une mémoire locale (5). The system comprises a ceiling support (1), formed for example by a cylindrical box with an open base, containing a projector (2) and a camera (3) as well as a computer (4) and a local memory (5 ).
[00018] Il comprend aussi un présentoir (10) plan et horizontal dans l'exemple décrit, supportant des articles (20 à 25). Ces articles (20 à 25) sont déposés librement sur la surface du présentoir (10). Ils présentent chacun une zone d'affichage (30, 35), par exemple une zone de la surface supérieure du conditionnement présentant un état de surface blanc mat, ainsi qu'un identifiant (40 à 45), par exemple de type QrCode. Cet identifiant (40 à 45) code au moins un identifiant de l'article (20 à 25), et éventuellement des informations additionnelles telles que le poids et le code de la nature de l'article. Ce code (40 à 45) est apposé au moment du conditionnement de l'article, et optionnellement enregistré dans le système d'information (6) du magasin ou de l'atelier. [00018] It also comprises a flat and horizontal display unit (10) in the example described, supporting articles (20 to 25). These articles (20 to 25) are deposited freely on the surface of the display unit (10). They each have a display area (30, 35), for example an area of the upper surface of the packaging exhibiting a matt white surface finish, as well as an identifier (40 to 45), for example of the QrCode type. This identifier (40 to 45) encodes at least one identifier of the article (20 to 25), and possibly additional information such as the weight and the code of the nature of the article. This code (40 to 45) is affixed when the article is packaged, and optionally recorded in the information system (6) of the store or workshop.
[00019] La caméra (2) est orientée pour permettre la lecture de la zone d'exposition des articles (20 à 25) sur le présentoir (10). Elle sert surtout à acquérir des images permettant de lire les marqueurs (40 à 45) et les contours des articles (20 à 25) et/ou des zones d'affichages (30, 35). The camera (2) is oriented to allow reading of the display area of the articles (20 to 25) on the display (10). It is used above all to acquire images making it possible to read the markers (40 to 45) and the outlines of the articles (20 to 25) and / or display areas (30, 35).
[00020] Le projecteur (3) est dirigé également vers la zone d'exposition des articles (20 à 25) sur le présentoir (10). Il sert à projeter une image agrégée calculée pour qu'elle affiche sur la zone d'affichage (30, 35) de chacun desdits articles (20 à 25) les informations graphiques ou textuelles correspondantes. Architecture fonctionnelle The projector (3) is also directed towards the display area of the articles (20 to 25) on the display (10). It is used to project an aggregated image calculated so that it displays on the display area (30, 35) of each of said articles (20 to 25) the corresponding graphic or textual information. Functional architecture
[00021] Le fonctionnement du système est le suivant. The operation of the system is as follows.
[00022] On procède tout d'abord au marquage de chaque article lors d'une étape (100) à l'issue de laquelle on appose par une opération de marquage (200) sur le conditionnement de chaque article un marqueur (40 à 45), par exemple un QrCODE calculé en lors de cette étape (100) en fonction de la nature de l'article (par exemple « bar sauvage » ou le code interne de ce produit), du poids, et éventuellement de la date limite de consommation. Ces informations sont également enregistrées dans une mémoire (60) du système d'information. We first proceed to the marking of each article during a step (100) at the end of which is affixed by a marking operation (200) on the packaging of each article a marker (40 to 45 ), for example a QrCODE calculated in during this step (100) depending on the nature of the article (for example “wild sea bass” or the internal code of this product), the weight, and possibly the deadline for consumption. This information is also recorded in a memory (60) of the information system.
[00023] Les articles sont ensuite déposés (étape 210) sur le présentoir (10) en veillant simplement à ce que les zones de marquage (40 à 45) et d'affichage (30, 35) des différents articles ne se recouvrent pas afin d'éviter leur masquage. The articles are then placed (step 210) on the display (10) by simply ensuring that the marking areas (40 to 45) and display (30, 35) of the different articles do not overlap so to avoid their masking.
[00024] Le calculateur (4) commande régulièrement l'acquisition d'une image des articles (20 à 25) déposés sur le présentoir (10) par la caméra (2). La caméra délivre une image qui fait l'objet d'un traitement numérique (220) consistant à extraire les informations utiles : The computer (4) regularly controls the acquisition of an image of the articles (20 to 25) deposited on the display (10) by the camera (2). The camera delivers an image which is the subject of digital processing (220) consisting in extracting the useful information:
Position et orientation de chacun des articles (20 à 25) et/ou de la zone d'affichage (30, 35), par exemple barycentre, et vecteurs directeurs de chacune des zones d'affichage (30, 35) Position and orientation of each of the items (20 to 25) and / or of the display area (30, 35), for example barycenter, and guiding vectors of each of the display areas (30, 35)
Comparaison avec l'image antérieure pour détecter des articles retirés ou ajoutés. Cette information est par ailleurs transmise au système d'information (60). Compare with the previous image to detect removed or added items. This information is also transmitted to the information system (60).
Lecture de l'identifiant (40 à 45) de chacun des articles (20 à 25)Reading the identifier (40 to 45) of each of the articles (20 to 25)
Enregistrement dans la base locale (5) des informations pour chacun des articles (20 à 25). Recording in the local database (5) of information for each of the articles (20 to 25).
[00025] Optionnellement, ce traitement comporte aussi le décodage des informations contenues dans le code matriciel (40 à 45) de l'article (20 à 25), par exemple la nature ou l'identifiant de l'article et son poids. [00025] Optionally, this processing also comprises the decoding of the information contained in the matrix code (40 to 45) of the article (20 to 25), for example the nature or the identifier of the article and its weight.
[00026] L'étape suivante (230) concerne le calcul d'une image agrégée composée d'un assemblage localisé des informations graphiques pour chacun des articles, calculées en fonction : The next step (230) concerns the calculation of an aggregated image composed of a localized assembly of graphic information for each of the articles, calculated as a function:
De l'identifiant de l'article, de l'orientation et la position de la zone d'affichage Des informations enregistrées dans la base de données (60) du système d'information, pour ce même article. The identifier of the article, the orientation and the position of the display area Information recorded in the database (60) of the information system, for this same article.
[00027] Ces informations relatives à chaque article sont périodiquement rafraîchies par un traitement marketing (300) prenant en compte le stock de produits disponibles, le délai entre l'instant du traitement et la date limite de consommation, les décisions de lancement d'une campagne promotionnelle, l'état des ventes de produits complémentaires, la vitesse de rotation des articles sur le présentoir (10), etc. Ces évolutions se traduisent notamment par une mise à jour du prix associé à chaque article ou à chaque gamme de produit. This information relating to each item is periodically refreshed by a marketing process (300) taking into account the stock of available products, the time between the time of processing and the expiration date, decisions to launch a promotional campaign, the sales status of complementary products, the speed of rotation of the articles on the display (10), etc. These changes are reflected in particular in an update of the price associated with each item or each product range.
[00028] Cette image agrégée ainsi calculée est transmise au projecteur (2) qui la projette sur la surface de présentation. This aggregated image thus calculated is transmitted to the projector (2) which projects it onto the presentation surface.
[00029] Le procédé comporte encore une étape de vérification de la conformité de la projection par rapport aux informations enregistrées dans la mémoire locale (5). A cet effet, la caméra (2) transmet périodiquement des images pour un traitement consistant à vérifier que l'affichage concernant chaque article est bien dans la zone d'affichage correspondant. Pour cela, le projecteur peut utiliser une lumière structurée facilitant cette vérification. The method further comprises a step of verifying the conformity of the projection with respect to the information recorded in the local memory (5). To this end, the camera (2) periodically transmits images for processing consisting in verifying that the display concerning each item is indeed in the corresponding display zone. For this, the projector can use a structured light to facilitate this verification.
[00030] La caméra détecte également le passage d'une main dans le champ optique du projecteur (3) et le retrait d'un article. [00030] The camera also detects the passage of a hand into the optical field of the projector (3) and the removal of an article.
[00031] Le dispositif selon l'invention permet de rendre interactive au sens tactile du terme, la projection effectuée (permettant d'étendre le type et nombre d'informations diffusées). La projection réagira si quelqu'un touche le prix ou un des éléments situés dans le champ de la projection, et diffusera un complément d'informations liées à la zone touchée. The device according to the invention makes it possible to make the projection carried out interactive in the tactile sense of the term (making it possible to extend the type and number of information broadcast). The projection will react if someone touches the price or one of the elements located in the projection field, and will broadcast additional information related to the affected area.

Claims

Revendications Claims
1 - Système de projection dynamique d'informations graphiques et textuelles sur une pluralité d'articles (20 à 25) disposés sur un présentoir (10) ainsi que des conditionnements pour chacun desdits articles (20 à 25) caractérisé en en ce que1 - System for dynamic projection of graphic and textual information on a plurality of articles (20 to 25) arranged on a display unit (10) as well as packaging for each of said articles (20 to 25) characterized in that
Chacun desdits conditionnements présentant une surface d'affichage (40 à 45) et un marqueur (30, 35) graphique d'identification codant un identifiant dudit article (20 à 25) Each of said packages having a display surface (40 to 45) and a graphic identification marker (30, 35) encoding an identifier of said item (20 to 25)
Et en ce que ledit système comporte en outre : au moins un projecteur (3) et au moins une caméra (2) dont les champs de vision contiennent un espace de présentation desdits articles (20 à 25), un calculateur associé à une mémoire comportant une base de données associant à chaque article (20 à 25) un identifiant et au moins une information associée, ladite information provenant d'un système d'information pour la gestion dynamique desdites informations ledit calculateur exécutant un premier programme informatique pour déterminer de manière répétée la position et l'orientation de chacun desdits articles (20 à 25) et un second programme informatique pour commander une image agrégée à projeter sur ledit espace de présentation desdits articles, ladite image agrégée étant calculée de telle sorte qu'une image de l'information soit projetée pour chacun desdits articles dans ladite surface d'affichage en fonction de la position et de l'orientation détectée par ledit premier programme informatique. And in that said system further comprises: at least one projector (3) and at least one camera (2) whose fields of vision contain a space for presenting said articles (20 to 25), a computer associated with a memory comprising a database associating with each item (20 to 25) an identifier and at least one associated item of information, said information coming from an information system for the dynamic management of said information said computer executing a first computer program to repeatedly determine the position and orientation of each of said articles (20 to 25) and a second computer program for controlling an aggregated image to be projected onto said display space of said articles, said aggregated image being calculated such that an image of the information is projected for each of said items in said display surface as a function of the position and orientation detected by said first computer program e.
2 - Système de projection dynamique d'informations graphiques selon la revendication 1 caractérisé en ce qu'il comporte plusieurs caméras (2) disposées avec des axes optiques différents. 2 - System for dynamic projection of graphic information according to claim 1 characterized in that it comprises several cameras (2) arranged with different optical axes.
3 - Système de projection dynamique d'informations graphiques selon la revendication 1 caractérisé en ce qu'il comporte plusieurs projecteurs (3) disposés avec des axes optiques différents. 4 - Système de projection dynamique d'informations graphiques selon la revendication 1 caractérisé en ce qu'il comporte un support (1) plafonnier s'ouvrant à sa base et intégrant un projecteur et une caméra (2) dont les axes optiques définissent un espace d'interaction optique commun avec une zone de rangement desdits articles. 3 - System for dynamic projection of graphic information according to claim 1 characterized in that it comprises several projectors (3) arranged with different optical axes. 4 - System for dynamic projection of graphic information according to claim 1 characterized in that it comprises a support (1) ceiling opening at its base and integrating a projector and a camera (2) whose optical axes define a space common optical interaction with a storage area for said articles.
5 - Système de projection dynamique d'informations graphiques selon la revendication 1 caractérisé en ce que ledit présentoir supportant les articles présente au moins une surface plane située dans le champ de vision de ladite caméra (2) et dudit projecteur (3). 5 - System for dynamic projection of graphic information according to claim 1 characterized in that said display supporting the articles has at least one flat surface located in the field of view of said camera (2) and of said projector (3).
6 - Système de projection dynamique d'informations graphiques selon la revendication 1 caractérisé en ce que lesdits conditionnements des articles (20 à 25) présentent chacun une zone portant un code matriciel codant l'identifiant de l'article (20 à 25). 6 - System for dynamic projection of graphic information according to claim 1 characterized in that said packaging of the articles (20 to 25) each have an area carrying a matrix code encoding the identifier of the article (20 to 25).
7 - Procédé de projection dynamique du prix d'une pluralité d'articles comportant : 7 - Method of dynamic projection of the price of a plurality of items comprising:
Une étape d'acquisition d'une image d'une surface de présentation d'une pluralité d'articles contenus chacun dans un conditionnement présentant une surface d'affichage et un marqueur d'identification visuelle de l'article qu'il contient Une étape de traitement de ladite image pour extraire A step of acquiring an image of a display surface of a plurality of articles each contained in a packaging having a display surface and a visual identification marker of the article that it contains. processing of said image to extract
• D'une part la position et l'orientation de chacune des surfaces d'affichage • On the one hand, the position and orientation of each of the display surfaces
• D'autre part l'information codée dans chacun des marqueurs associés • On the other hand, the information encoded in each of the associated markers
Une étape de requêtage d'une base d'information pour déterminer pour chacun desdits articles au moins un contenu graphique correspondant à l'information codée dans chacun desdits marqueurs, ledit contenu graphique étant transmis par un système d'information A step of querying an information base to determine for each of said items at least one graphic content corresponding to the information encoded in each of said markers, said graphic content being transmitted by an information system
Une étape de calcul d'une image agrégée formée par lesdits contenus graphiques orientés et positionnés en fonction de ladite position et orientation Et une étape de projection de ladite image agrégée sur la surface de présentation desdites articles, ladite image agrégée étant calculée de telle sorte que l'image de l'information pour chacun desdits articles soit projetée sur ladite surface d'affichage (30, 35) en fonction de la position et de l'orientation. A step of calculating an aggregated image formed by said graphic contents oriented and positioned as a function of said position and orientation And a step of projecting said aggregated image on the presentation surface of said articles, said aggregated image being calculated such that the image of information for each of said items is projected onto said display surface (30, 35) based on position and orientation.
8 - Procédé de projection dynamique du prix d'une pluralité d'articles selon la revendication 7 caractérisé en ce que ladite étape de traitement de ladite image comporte une comparaison avec l'image acquise précédemment pour détecter les articles retirés et mettre à jour ledit système d'information et le contenu graphique correspondant à l'article retiré. 8 - A method of dynamically projecting the price of a plurality of items according to claim 7 characterized in that said step of processing said image comprises a comparison with the image acquired previously to detect the items withdrawn and update said system. information and graphic content corresponding to the article withdrawn.
9 - Procédé de projection dynamique du prix d'une pluralité d'articles selon la revendication 7 caractérisé en ce qu'il comporte une mise à jour intermittente des informations graphiques associés à une partie au moins desdits identifiants. 9 - A method of dynamically projecting the price of a plurality of items according to claim 7, characterized in that it comprises an intermittent update of the graphic information associated with at least part of said identifiers.
PCT/FR2021/050902 2020-05-20 2021-05-20 System for dynamic projection of graphic and text information WO2021234303A1 (en)

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FR2005146A FR3110759B1 (en) 2020-05-20 2020-05-20 DYNAMIC MARKING SYSTEM OF GRAPHIC AND TEXTUAL INFORMATION
FRFR2005146 2020-05-20

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WO2014174363A1 (en) 2013-04-24 2014-10-30 Pasquale Conicella System for displaying objects

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