WO2021141205A1

WO2021141205A1 - Method for registering product during live broadcast, and broadcast terminal for performing same

Info

Publication number: WO2021141205A1
Application number: PCT/KR2020/012365
Authority: WO
Inventors: 이윤희
Original assignee: 모비두 주식회사
Priority date: 2020-01-09
Filing date: 2020-09-14
Publication date: 2021-07-15

Abstract

Disclosed is a method for registering a product by a broadcast terminal during a live broadcast. In an embodiment: a sales broadcast image of a product is broadcast; a product registering button is displayed on a display of the broadcast terminal; if there is an input on the displayed product registering button, a user interface for registration of an additional product is displayed on the display; an input of information of the additional product is received through the displayed user interface; and the input information of the additional product is transmitted to a server to register the additional product in the server.

Description

Product registration method during live broadcasting and broadcasting terminal performing the same

The following embodiments relate to a product registration method during live broadcasting.

After registering information about the product in advance, the seller can sell the product through a live sales broadcast. Accordingly, the user's real-time needs may not be quickly reflected in product sales.

As a related prior art, there is Korean Patent Registration No. 10-1612482 (Title of the invention: Shopping service providing system and shopping service providing method, Patent holder: Forward Ventures Co., Ltd.). In the registered patent publication, an analysis unit that analyzes the purchase history of individual products sold individually for consumables that are worn out, shrunk, disappear, or become obsolete as they are written from the product purchase history of a user who accesses a site that provides shopping services, and a shopping service A search unit that searches sales information for a bundled product in which two or more individual products are gathered together from product sales information registered on a site provided, and when sales information for a bundled product is retrieved as a result of the search unit’s search, sales information on the bundled product Disclosed is a shopping service providing system including a recommendation unit that generates and provides sales information on recommended products that induce users to purchase.

The above-mentioned background art is possessed or acquired by the inventor in the process of deriving the disclosure of the present application, and it cannot necessarily be said to be a known technology disclosed to the general public before the present application.

A product registration method of a broadcasting terminal according to one side comprises the steps of transmitting a sales broadcast image of the product; displaying a product registration button on a display of the broadcasting terminal; displaying a user interface for registering an additional product on the display when there is an input to the displayed product registration button; receiving information on the additional product through the displayed user interface; and transmitting the received additional product information to a server to register the additional product with the server.

When the additional product is registered in the server, a list of sales products to which information on the additional product is added is exposed on the display of the receiving terminal receiving the sales broadcast image.

The step of receiving the input may include the step of receiving the first information of the additional product.

The first information may include at least one of a name of the additional product, a price of the additional product, a sales quantity, and an image of the additional product.

The step of receiving the input may include the step of receiving the second information of the additional product.

The second information may include at least one of delivery related information of the additional product, return/exchange information of the additional product, and product information provision notification.

The step of receiving the second information may include: when there is an input to a template call button on the user interface, calling a pre-registered template; and receiving the second information by selecting the loaded template.

The product registration method may further include receiving the message from the server and exposing it to a display of the broadcasting terminal.

A message indicating that the additional product has been registered may be exposed on the display of the receiving terminal while the sale broadcast image is streamed from the receiving terminal.

A broadcasting terminal according to one side includes a communication unit; and transmitting a sales broadcast image of a product through the communication unit, displaying a product registration button on the display of the broadcasting terminal, and displaying a user interface for registration of an additional product when there is an input to the displayed product registration button and a controller for displaying the information on the additional product through the displayed user interface, and transmitting the received information on the additional product to the server through the communication unit to register the additional product with the server. .

The controller may receive first information of the additional product.

The controller may receive second information of the additional product.

When there is an input to a template load button on the user interface, the controller may receive the second information by calling a pre-registered template and selecting the loaded template.

The controller may receive the message from the server through the communication unit and expose it to the display of the broadcasting terminal.

One embodiment may allow merchants to easily register merchandise during a live shopping broadcast.

1 is a diagram for explaining a live commerce system according to an embodiment.

2 to 6C are diagrams for explaining additional product registration during live broadcasting according to an exemplary embodiment.

7 to 8 are diagrams for explaining a template according to an embodiment.

9 is a block diagram illustrating a broadcast terminal according to an embodiment.

10 is a flowchart illustrating a product registration method of a broadcasting terminal according to an embodiment.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, since various changes may be made to the embodiments, the scope of the patent application is not limited or limited by these embodiments. It should be understood that all modifications, equivalents and substitutes for the embodiments are included in the scope of the rights.

Terms used in the examples are used for the purpose of description only, and should not be construed as limiting. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present specification, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the embodiment belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

In addition, in the description with reference to the accompanying drawings, the same components are given the same reference numerals regardless of the reference numerals, and the overlapping description thereof will be omitted. In the description of the embodiment, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the embodiment, the detailed description thereof will be omitted.

In addition, in describing the components of the embodiment, terms such as first, second, A, B, (a), (b), etc. may be used. These terms are only for distinguishing the components from other components, and the essence, order, or order of the components are not limited by the terms. When it is described that a component is “connected”, “coupled” or “connected” to another component, the component may be directly connected or connected to the other component, but another component is between each component. It will be understood that may also be "connected", "coupled" or "connected".

Components included in one embodiment and components having a common function will be described using the same names in other embodiments. Unless otherwise stated, a description described in one embodiment may be applied to another embodiment, and a detailed description in the overlapping range will be omitted.

Referring to FIG. 1 , a live commerce system 100 according to an embodiment includes a broadcasting terminal 110 , a first server 120 , a second server 130 , and a receiving terminal 140 .

The broadcast terminal 110 and/or the reception terminal 140 may correspond to, for example, a mobile terminal such as a smart phone or a tablet.

The broadcasting terminal 110 uploads a product sales broadcast image to the first server 120 by photographing the product. For example, the broadcasting terminal 110 may photograph the seller (or show host) using or explaining the sale product, and may transmit the photographed image to the first server 120 . In this case, the broadcasting terminal 110 may display the product sale broadcasting image on its display.

The first server 120 streams or transmits the product sales broadcast image to the receiving terminal 140 .

The receiving terminal 140 outputs or reproduces the real-time product sales broadcast image received from the first server 120 on its display. Accordingly, the user of the receiving terminal 140 may view the product sales broadcast image in real time. In other words, the user of the receiving terminal 140 may watch the live shopping broadcast.

The user of the receiving terminal 140 may input chatting while watching a product sales broadcast video. Such chatting may be transmitted to the broadcast terminal 110 through the first server 120 or a separate chat server, and may be displayed on the display of the broadcast terminal 110 . Accordingly, the user of the receiving terminal 140 can communicate with the seller (or show host) in real time.

In addition, the user of the receiving terminal 140 may purchase a product. For example, the user of the receiving terminal 140 may purchase one or more pre-specified products (in other words, one or more pre-registered products) before or when broadcasting starts. In addition, the user of the receiving terminal 140 may purchase a pre-specified product in real time during broadcasting.

The broadcasting terminal 110 may be expressed differently as a seller (or sales agent) terminal, the first server 120 may be expressed differently as a streaming server, and the receiving terminal 140 may be expressed differently as a buyer terminal. .

According to an embodiment, the seller (or the sales agent) may register an additional product while the product sales broadcast image is being transmitted. In other words, the seller (or sales agent) may register an additional product separate from the sales product during the live broadcast. As an example, the user of the receiving terminal 140 is a non-selling item (eg, an item displayed around the sale item or clothes (or accessories) worn by the show host) among various items exposed in the live shopping broadcast. may wish to purchase The broadcasting terminal 110 may register information on an item that the user of the receiving terminal 140 wants to purchase in the second server 130 during live broadcasting. Previously, sellers (or sales agents) had to register product information before broadcasting to sell products. However, according to an embodiment, the seller can quickly and easily register the additional product even during broadcasting. That is, as in home shopping, the seller registers the product to be sold in advance, and the viewer can view the pre-registered product list and purchase the product while watching the video in real time. However, it is difficult for viewers to purchase products that are not registered in advance. On the other hand, according to an embodiment, even if the product is not registered before broadcasting, additional products may be registered during real-time broadcasting, and the viewer may purchase products not registered in advance before broadcasting. Accordingly, one embodiment can quickly satisfy the needs of the customer. This will be described with reference to FIGS. 2 to 6C .

2 to 6 are diagrams for explaining additional product registration during live broadcasting according to an exemplary embodiment.

Referring to FIG. 2 , the broadcast terminal 110 may transmit a sale broadcast image 210 of the bag and display the sale broadcast image 210 on its display. In addition, the broadcasting terminal 110 displays the chatting 220 and the product registration button 230 on the display.

Although not shown in FIG. 2 , the broadcasting terminal 110 or the seller may detect or check that one or more users have needs for a product different from the product for sale in the chatting 220 . For example, if the broadcast terminal 110 or the seller has "Please show me the clothes behind the show host" in the chat 220, "I want to buy the clothes behind the show host", one or more users are selling bags You can detect or check that you are interested in a product other than the one you are selling or want to purchase a product that is different from the product you are selling.

The seller may select the product registration button 230 , and the broadcasting terminal 110 may detect this selection and expose a user interface for additional product registration on the display. An example of a user interface for additional product registration is shown in FIG. 3 .

Referring to FIG. 3 , the user interface 310 for additional product registration includes a first information input area 320 and a second information input area 330 .

In the example shown in FIG. 3 , the first information input area 320 includes a product name item 320-1, a product price item 320-2, a sales quantity item 320-3, and a product image item 320- 4), and a product description item 320-5.

The broadcasting terminal 110 may receive first information of the additional product from the seller through the first information input area 320 . The first information may include, for example, at least one of the name of the additional product, the price of the additional product, the sales quantity of the additional product, an image of the additional product, and a description of the additional product.

In the example shown in FIG. 3 , the broadcasting terminal 110 may receive the name of the additional product from the seller through the product name item 320-1. For example, the broadcasting terminal 110 may receive the name of the above-described clothes from the seller through the product name item 320-1.

The broadcast terminal 110 may receive the price of the additional product through the product price item 320 - 2 . For example, the broadcasting terminal 110 may input the above-described price of clothes from the seller through the product price item 320 - 2 .

The broadcasting terminal 110 may receive the sales quantity of the additional product through the sales quantity item 320 - 3 . For example, the broadcasting terminal 110 may receive the sales quantity of the above-described clothes from the seller through the sales quantity item 320 - 3 .

The broadcasting terminal 110 may receive an image of an additional product through the product image item 320-4. As an example, the seller may select the product image item 320-4, and the broadcast terminal 110 may request the seller to select one of the broadcast screen capture image and the image stored in the photo album. In the example shown in FIG. 4 , the seller may photograph the above-mentioned clothes with the broadcasting terminal 110 so that the clothes are broadcast, and accordingly, the broadcasting terminal ( 410 ) in the area 410 of the screen of the broadcasting terminal 110 . 110) may display an image broadcast by shooting the above-mentioned clothes. In the area under the area 410 , a broadcast screen capture image (ie, a captured image of the above-described image of photographing clothes) and images stored in the photo album are displayed. The seller may input an image of an additional product by selecting from the broadcast screen capture image and the image stored in the photo album.

Returning to FIG. 3 , the broadcasting terminal 110 may receive a description of an additional product through the product description item 320 - 5 . For example, the broadcasting terminal 110 may receive an input of the above-mentioned size of clothes from the seller through the product description item 320 - 5 .

The broadcasting terminal 110 may receive second information of the additional product from the seller through the second information input area 330 . The second information may include, for example, at least one of delivery related information of the additional product, return/exchange information of the additional product, and product information provision notification.

According to an embodiment, the second information input area 330 includes a button 330-1 for calling a template of delivery related information of the additional product, and a button 330- for calling a template of return/exchange information of the additional product. 2), and a button 330-3 for calling a template of product information provision notification. The seller may pre-register one or more templates for delivery-related information, one or more templates for returned or exchanged information, and a template for product information provision notification, which will be described later with reference to FIGS. 6 to 7 .

The broadcasting terminal 110 may access the template management server when the seller selects the button 330-1, and may output a selection window so that the seller can select a template registered in advance for delivery-related information. An example of the selection window is shown in FIG. 5 .

In the example shown in Fig. 5, the broadcasting terminal 110, when the seller selects the button 330-1, a selection window ( 510) may be output to the display.

The selection window 510 includes a selection button for each of the shipping cost template A, the shipping cost template B, and the shipping cost template C.

In the example shown in FIG. 5 , when the seller selects the shipping cost template A, the broadcasting terminal 110 may receive the shipping cost template A as shipping related information of the additional product. Accordingly, the seller can quickly and easily input information related to delivery of the additional product.

Returning to FIG. 3 , when the seller selects the button 330 - 2 , the broadcasting terminal 110 may output a selection window so that the seller can select a template registered in advance for return or exchange information. Similarly, when the seller selects the button 330 - 3 , the broadcasting terminal 110 may output a selection window so that a template registered in advance for the product information provision notification can be selected. Accordingly, the seller can quickly and easily input return exchange information and product information provision notice of the additional product.

The broadcasting terminal 110 may activate the product registration button 340 when the first information and the second information of the additional product are received. When the seller's input for the product registration button 340 is received, the broadcasting terminal 110 transmits the first information and the second information of the additional product to the second server 130 to transmit the additional product to the second server 130 . can be registered in

Even while the process for additional product registration is in progress, the broadcasting terminal 110 may transmit a product sale broadcast image, and the receiving terminal 140 may reproduce the product sale broadcasting image on the display in real time.

The second server 130 may transmit a message indicating that the additional product has been registered to the broadcast terminal 110 , and the broadcast terminal 110 may output the message on the display. An example of this is shown in FIG. 6A .

Referring to the example shown in FIG. 6A , the broadcasting terminal 110 may output a message 610 indicating that an additional product has been registered on the display while the product sales broadcast image is being transmitted. Depending on the implementation, the message 610 may be displayed in a chat window.

When the additional product is registered, the second server 130 may add information about the additional product to the seller's list of items for sale and transmit the list of items for sale to the receiving terminal 140 . The receiving terminal 140 may expose a list of sales products to which information on additional products is added on the display. Referring to the example shown in FIG. 6B , the receiving terminal 140 may display a product sale broadcast image and a purchase button 620 on the display. When the user selects the purchase button 620 , as shown in the example shown in FIG. 6C , the receiving terminal 140 may display a product sales broadcast image in the area 630 and display a list of products for sale in the area 640 . can do. In this case, information on additional products is added to the list of products for sale. The user can easily purchase the additional product by selecting the additional product on the list of items for sale.

According to the implementation, when an additional product is registered, the message 610 described with reference to FIG. 6A may be output on the display of the receiving terminal 140 or displayed on the chatting window.

Returning to FIG. 6B , the number 3 is displayed on the buy button 620 . The number 3 may indicate the number of products sold. As additional products are registered during the broadcast, the number of products sold increases from 2 to 3. In other words, the number 2 is displayed on the purchase button 620 before the additional product is registered, but the number 3 is displayed on the purchase button 620 after the additional product is registered. The user of the receiving terminal 140 can easily know how many products the seller sells through the number displayed on the buy button 620 .

7 to 8 are diagrams for explaining a template according to an embodiment.

Referring to FIG. 7 , the seller may access the template management server through a computer and register a template for delivery-related information, a template for return/exchange information, and a product information provision notification template. The example shown in FIG. 7 shows that the seller pre-registers the shipping cost template A, the shipping cost template B, and the shipping cost template C. Accordingly, when the seller selects the button 330-1, the broadcasting terminal 110 displays a selection window 510 so that the seller can select any one of the shipping cost template A, the shipping cost template B, and the shipping cost template C. can be printed on

An example of generating a template for delivery-related information will be described with reference to FIG. 8 .

Referring to FIG. 8 , the seller can create (or register) a template for the delivery-related information by entering the product's delivery-related information (eg, delivery cost, delivery method, delivery area, delivery period, etc.) through a computer. have. In addition, the seller may modify the template for shipping-related information.

7 to 8, the seller may create (or register) one or more templates for returned or exchanged information of the product, may modify the template for returned or exchanged information, and use the product information provision notification template You can create (or register) and modify the product information provision notification template.

The seller can quickly and easily register additional products by using the above-described templates to register additional products other than the corresponding sales products during live broadcasting of the sales products, and can quickly meet the needs of customers who want additional products.

Referring to FIG. 9 , the broadcast terminal 110 according to an embodiment includes a display 910 , a camera 920 , a controller 930 , and a communication unit 940 .

The communication unit 940 may include a mobile communication module (eg, 4G, 5G communication module) and/or a Wi-Fi module.

The camera 920 generates a sales broadcast image of the product. For example, the camera 920 may generate a sales broadcast image of the product by photographing the seller using or explaining the product. Goods may include, for example, tangible goods (eg, clothes, shoes, etc.) and/or intangible goods (eg, travel goods, etc.).

The controller 930 transmits a broadcast image of product sales through the communication unit 940 . For example, the controller 930 may transmit a sales broadcast image to the first server 120 through the communication unit 940 .

The controller 930 displays the product registration button 230 on the display 910 while the sale broadcast image is being transmitted.

When there is an input to the displayed product registration button 230 , the controller 930 displays a user interface 310 for registering an additional product on the display 910 .

The controller 930 receives information about the additional product through the displayed user interface 310 . For example, the controller 930 may receive first information including at least one of the name of the additional product, the price of the additional product, the sales quantity, and the image of the additional product, from the seller. Also, the controller 930 may receive second information including at least one of delivery related information of the additional product, return/exchange information of the additional product, and product information provision notification from the seller. According to an embodiment, the user interface 310 may include a template load button. When there is input from the seller for the template import button, the controller 930 may call a pre-registered template and may receive second information from the seller by selecting the loaded template.

The controller 930 registers the additional product with the server 130 by transmitting the received information on the additional product to the server 130 through the communication unit 940 .

When the additional product is registered in the server 130 , a list of sales products to which information on the additional product is added is exposed on the display of the receiving terminal 140 . Accordingly, the user of the receiving terminal 140 may purchase the additional product registered during the live broadcast through the sales product list.

In an embodiment, a message indicating that an additional product has been registered may be exposed on the display of the receiving terminal 140 while the sales broadcast image is being streamed from the receiving terminal 140 . Accordingly, the user of the receiving terminal 140 can confirm that the additional product is registered and can be sold, and can quickly purchase the corresponding additional product.

Since the matters described with reference to FIGS. 1 to 8 may be applied to the matters described with reference to FIG. 9 , a detailed description thereof will be omitted.

Referring to FIG. 10 , the broadcasting terminal 110 according to an embodiment transmits a sales broadcast image of a product ( 1010 ).

The broadcasting terminal 110 displays the product registration button on the display while the sale broadcasting image is transmitted (1020).

When there is an input to the displayed product registration button, the broadcasting terminal 110 displays a user interface for registration of an additional product on the display (1030).

The broadcasting terminal 110 receives information on additional products through the displayed user interface (1040).

The broadcasting terminal 110 transmits the received information on the additional product to the server to register the additional product with the server ( 1050 ).

When the information on the additional product is registered in the server, the information on the additional product may be added to the list of products for sale for the receiving terminal 140 . The receiving terminal 140 may display a list of sales products to which information on additional products is added on its display, and the user can easily purchase additional products through the list of sales products.

Since the matters described with reference to FIGS. 1 to 9 may be applied to the matters described with reference to FIG. 10 , a detailed description thereof will be omitted.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

The software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or device, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems, and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

As described above, although the embodiments have been described with reference to the limited drawings, those skilled in the art may apply various technical modifications and variations based on the above. For example, the described techniques are performed in a different order than the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims

In the product registration method of a broadcasting terminal,

Transmitting a sales broadcast image of the product;

displaying a product registration button on a display of the broadcasting terminal;

displaying a user interface for registering an additional product on the display when there is an input to the displayed product registration button;

receiving information on the additional product through the displayed user interface; and

transmitting the received information on the additional product to the server and registering the additional product with the server

including,

When the additional product is registered in the server, a list of sales products to which information on the additional product is added is exposed on a display of a receiving terminal receiving the sales broadcast image,

Product registration method of broadcasting terminal.
According to claim 1,

The step of receiving the input is

receiving the first information of the additional product

including,

The first information includes at least one of a name of the additional product, a price of the additional product, a sales quantity, and an image of the additional product,

Product registration method of broadcasting terminal.
According to claim 1,

The step of receiving the input is

receiving second information of the additional product

including,

The second information includes at least one of delivery related information of the additional product, return/exchange information of the additional product, and product information provision notification,

Product registration method of broadcasting terminal.
4. The method of claim 3,

The step of receiving the second information includes:

retrieving a pre-registered template when there is an input for a template retrieval button on the user interface; and

receiving the second information by selecting the loaded template

containing,

Product registration method of broadcasting terminal.
According to claim 1,

Receiving a message indicating that the additional product has been registered from the server and exposing it to the display of the broadcasting terminal

further comprising,

Product registration method of broadcasting terminal.
According to claim 1,

A message indicating that the additional product has been registered is exposed on the display of the receiving terminal while the sale broadcast image is streamed from the receiving terminal,

Product registration method of broadcasting terminal.
In the broadcast terminal,

communication department; and

A product sales broadcast image is transmitted through the communication unit, a product registration button is displayed on the display of the broadcasting terminal, and when there is an input to the displayed product registration button, a user interface for registering an additional product is displayed on the display a controller for displaying, receiving information on the additional product through the displayed user interface, and transmitting the received information on the additional product to the server through the communication unit to register the additional product with the server

including,

When the additional product is registered in the server, a list of sales products to which information on the additional product is added is exposed on a display of a receiving terminal receiving the sales broadcast image,

broadcasting terminal.
8. The method of claim 7,

The controller receives the first information of the additional product,

The first information includes at least one of a name of the additional product, a price of the additional product, a sales quantity, and an image of the additional product,

broadcasting terminal.
8. The method of claim 7,

The controller receives the second information of the additional product,

The second information includes at least one of delivery related information of the additional product, return/exchange information of the additional product, and product information provision notification,

broadcasting terminal.
10. The method of claim 9,

The controller is

When there is an input to a template call button on the user interface, a pre-registered template is called, and the second information is received by selecting the loaded template,

broadcasting terminal.
8. The method of claim 7,

The controller receives a message indicating that the additional product has been registered through the communication unit from the server and exposes it to the display of the broadcasting terminal,

broadcasting terminal.
8. The method of claim 7,

A message indicating that the additional product has been registered is exposed on the display of the receiving terminal while the sale broadcast image is streamed from the receiving terminal,

broadcasting terminal.