WO2021106052A1

WO2021106052A1 - Advertisement system for elevators and advertisement display program for elevators

Info

Publication number: WO2021106052A1
Application number: PCT/JP2019/046035
Authority: WO
Inventors: 聡志澤田; 和隆岩崎
Original assignee: ジャパンエレベーターサービスホールディングス株式会社
Priority date: 2019-11-25
Filing date: 2019-11-25
Publication date: 2021-06-03
Also published as: JP2022164888A; JPWO2021106052A1; JP7383771B2; JP7137716B2

Abstract

An advertisement display device (120) that comprises a display screen (202) and displays an advertisement inside a car (131) of an elevator (130), wherein the URL of advertisement information related to an advertisement to be displayed is identified, the advertisement information related to the advertisement to be displayed is stored in a memory (402) on the basis of the identified URL, the advertisement is displayed on the display screen (202) on the basis of the stored advertisement information, and the number of sets of advertisement information stored in the memory (402) is counted for each URL. Thus, the reliability of the advertisement display performance is ensured.

Description

Elevator advertising system and elevator advertising display program

The present invention relates to an elevator advertising system and an elevator advertising display program that display advertisements in an elevator basket.

Conventionally, there are various technologies for advertising in the elevator basket. As a related technology, specifically, conventionally, for example, at a position on the inner wall surface of an elevator basket above the height of the line of sight of the occupant, the display screen is supported in a state of being tilted so as to face the occupant side. There was a technology in which image information such as advertisements transmitted from a management server connected to a network was directly received from the network and displayed on the display screen of the information processing device supported by the member (for example). See Patent Document 1 below.).

Japanese Unexamined Patent Publication No. 2019-151443

However, the conventional technique described in Patent Document 1 described above has a problem that it is not possible to grasp the display record of the advertisement in the basket and it is difficult to confirm whether the advertisement is effectively performed in the basket. was there.

Further, the conventional technique described in Patent Document 1 described above provides information to the occupants in the basket by photographing and memorizing the occupants viewing the image displayed on the display screen, and also provides information to the occupants in the basket. Although the purpose is to deter criminal acts that may occur in the basket, there is a problem that it is difficult to confirm whether the advertisement is effectively performed in the basket.

An object of the present invention is to provide an elevator advertisement system and an elevator advertisement display program that can ensure the reliability of advertisement display results in order to solve the problems caused by the above-mentioned prior art.

Further, in order to solve the above-mentioned problems caused by the prior art, the present invention provides, in particular, an elevator advertisement system and an elevator advertisement display program that can ensure the reliability of the display results of advertisements in the elevator basket. The purpose is to do.

In order to solve the above-mentioned problems and achieve the object, the advertisement system for an elevator according to the present invention relates to an advertisement display device having a display screen and displaying an advertisement in the basket of the elevator, and an advertisement displayed by the advertisement display device. An advertisement system for an elevator equipped with an advertisement management device that is set for each advertisement information and manages a URL indicating a storage position of the advertisement information, and a URL of advertisement information related to an advertisement to be displayed in the advertisement display device. The storage control unit that stores the advertisement information regarding the advertisement to be displayed in the storage area of the advertisement display device based on the specific unit to be specified and the URL specified by the specific unit, and the storage control unit. Based on the advertisement information stored in the storage area, a display control unit that displays an advertisement on the display screen and a calculation that counts the number of the advertisement information stored in the storage area by the storage control unit for each URL. It is characterized by having a part and.

Further, the elevator advertising system according to the present invention is characterized in that, in the above invention, the calculation unit calculates the billing amount for each URL based on the counting result counted for each URL.

Further, in the elevator advertising system according to the present invention, in the above invention, the storage control unit deletes the advertisement information related to the advertisement displayed on the display screen by the display control unit from the storage area. It is a feature.

Further, in the above invention, the advertising system for an elevator according to the present invention includes a photographing unit for photographing the inside of the basket, and the display control unit has the inside of the basket based on the image information photographed by the photographing unit. It is characterized in that an advertisement is displayed on the display screen when an occupant is present in the display screen.

Further, the advertisement system for an elevator according to the present invention is characterized in that, in the above invention, the advertisement display device is a tablet type terminal.

Further, the advertisement system for an elevator according to the present invention is characterized in that, in the above invention, the advertisement management device is provided integrally with the advertisement display device.

Further, the advertisement system for an elevator according to the present invention is characterized in that, in the above invention, the advertisement management device is a computer device provided separately from the advertisement display device.

Further, the advertisement system for an elevator according to the present invention is characterized in that, in the above invention, the advertisement management device is a computer device provided at a remote location of the elevator.

Further, the elevator advertising system according to the present invention is characterized in that, in the above invention, the advertisement management device is a monitoring device capable of communicating with the elevator and a remote monitoring server installed at a remote location of the elevator. To do.

Further, the advertisement display program for an elevator according to the present invention specifies the URL of the advertisement information related to the advertisement to be displayed on the computer, and determines the advertisement information related to the advertisement to be displayed based on the specified URL. The advertisement is stored in the storage area, and based on the advertisement information stored in the storage area, the advertisement is displayed on the display screen provided in the basket of the elevator, and the number of the advertisement information stored in the storage area is the URL. It is characterized by executing a process that counts each time.

According to the elevator advertisement system and the elevator advertisement display program according to the present invention, there is an effect that the reliability of the advertisement display record can be ensured.

FIG. 1 is an explanatory diagram showing a system configuration of an advertising system according to an embodiment of the present invention. FIG. 2 is an explanatory diagram showing an example of installation of an advertisement display device. FIG. 3 is an explanatory diagram showing an example of the appearance of the advertisement display device. FIG. 4A is a block diagram showing an example of the hardware configuration of the advertisement display device. FIG. 4B is a block diagram showing an example of the hardware configuration of the advertisement management server. FIG. 5A is an explanatory diagram showing an example of an advertisement management database. FIG. 5B is an explanatory diagram showing an example of the advertisement management table. FIG. 6 is a block diagram showing an example of the functional configuration of the advertisement display device. FIG. 7 is a flowchart showing a processing procedure of the advertisement display device.

The preferred embodiment of the elevator advertising system (hereinafter referred to as “advertising system”) and the elevator advertising display program according to the present invention will be described in detail with reference to the accompanying drawings below.

(System configuration of advertising system)
First, the system configuration of the advertising system of the embodiment according to the present invention will be described. FIG. 1 is an explanatory diagram showing a system configuration of an advertising system according to an embodiment of the present invention. As shown in FIG. 1, the advertisement system 100 of the embodiment according to the present invention includes an advertisement management server (advertisement management device) 110 and an advertisement display device 120. The advertisement management server 110 is connected to a network 101 such as the Internet.

The advertisement management server 110 stores advertisement information and the like related to advertisements for the occupants of the elevator 130. The advertisement information may be stored in the terminal device 140 of the advertiser connected to the network 101, for example, in place of the advertisement management server 110 or in addition to the advertisement management server 110.

The advertisement management server 110 and the advertiser's terminal device 140 can be realized by, for example, a general-purpose server computer device. Further, the advertiser's terminal device 140 may be realized by an information terminal device that can be connected to a network 101 such as a general-purpose personal computer or a smartphone.

The advertisement display device 120 is connected to the network 101, and has a communication function for wirelessly or wired communication with an external device connected to the network 101 via the network 101. As a result, the advertisement display device 120 can acquire the advertisement information from the advertisement management server 110 and the advertiser's terminal device 140 via the network 101. The advertisement display device 120 can be realized by, for example, a tablet terminal. The tablet-type terminal may be realized by a commercially available product instead of an elevator-dedicated product.

The advertisement display device 120 is installed in the car 131 of the elevator 130. The elevator 130 is installed in a multi-story building or the like, and is provided with a hoistway that penetrates each floor in the building along the vertical direction. The basket 131 is provided so as to be able to move up and down in the hoistway, and carries people and articles. One basket 131 is provided for each hoistway.

The hoistway is provided with a drive mechanism 132 that is involved in the raising and lowering operation of the basket 131. The drive mechanism 132 can be provided on the upper part of the hoistway, for example, and is composed of a hoisting machine 132a, a rope 132b, a counterweight 132c, and the like. Further, the drive mechanism 132 further includes an electromagnetic brake and a speed governor (both of which are not shown).

The basket 131 is provided with an operation panel 133. The operation panel 133 includes a group of operation buttons including various operation buttons, a display for displaying the floor on which the basket 131 is located, and the like (see FIG. 2). Further, the operation panel 133 is provided with a microphone and a speaker (both of which refer to FIG. 4), and realizes the function of an intercom. The operation panel 133 includes a control board for the operation panel 133.

A door 134a is provided at a position (landing) 134 corresponding to each floor in the hoistway. The door 134a provided at the landing 134 is locked by a device called an interlock or the like. When the motor (not shown) provided in the car 131 is driven while the elevator 130 has arrived at the stop floor, the drive mechanism portion of the door 131a of the car 131 and the interlock are engaged with each other to release the lock by the interlock. Then, the door 131a and the door 134a are interlocked to open and close.

An operation panel 135 is installed at each platform 134. Each of the operation panels 135 is provided with a landing call button, a display for displaying the floor on which the basket 131 is located, and the like (all of which are not shown). The operation panel 135 provided at each landing 134 is provided with a control board for the operation panel 135, respectively.

The elevator 130 includes a control board 136 that drives and controls each part of the elevator 130. The control board 136, for example, drives and controls the hoisting machine 132a to raise and lower the basket 131. Further, the control board 136 is connected to, for example, a control board for the operation panel 133 and a control board for the operation panel 135, and signals between the control board for the operation panel 133 and the control board for the operation panel 135. To send and receive.

The control board 136 may be connected to a management server computer (not shown) installed at a remote location of the elevator 130 via a network 101. In this case, the management server computer can monitor the operation of the elevator 130 or remotely control the elevator 130 via the control board 136 by performing wireless or wired communication with the control board 136.

(Installation example of advertisement display device 120)
FIG. 2 is an explanatory diagram showing an example of installation of the advertisement display device 120. FIG. 2 shows the inside of the basket 131 of the elevator 130. As shown in FIG. 2, the operation panel 133 is provided on the inner surface of the car 131 and on the same surface as the door 131a of the entrance / exit portion where the occupant enters and exits the car 131. The operation button group 133a of the operation panel 133 includes, for example, a destination floor button, a door open / close button, an emergency button, and the like. The display 133b displays the floor or the like on which the basket 131 is located.

The advertisement display device 120 includes a housing 201. A display screen 202 and a lens 203 are provided on one side of the housing 201. The housing 201 provided with the display screen 202 has a flat plate-shaped appearance. The display screen 202 has a rectangular shape that is long in the horizontal direction, and displays, for example, information and advertisements related to the operation of the elevator 130.

Specifically, the display screen 202 is realized by a liquid crystal display (LCD: Liquid Crystal Display), an organic EL (Electro-luminescence) display, a 7-segment display, or the like. The lens 203 constitutes a photographing device (see reference numeral 403 in FIG. 4) together with an image pickup device (not shown).

The photographing device may include one or a plurality of lenses between the lens 203 and the image pickup device, a movable mechanism for moving at least one lens of the plurality of lenses 203 along the optical axis direction, and the like. .. Specifically, the photographing device is realized by an AF unit that focuses by a passive method such as contrast AF (AutoFocus) or phase difference AF. The photographing device photographs a preset photographing range in the basket 131.

When the occupant gets into the car 131, he faces the surface facing the door 131a (rear surface), but when he is inside the car 131 and when he gets off the car 131, the occupant faces the surface (front) where the door 131a is provided. Turn to. Therefore, by providing the advertisement display device 120 on the front surface, it is possible to surely create an opportunity for the occupant to face the advertisement display device 120. By facing the occupant and the advertisement display device 120, the face of the occupant can be photographed without being obstructed by baggage or the like.

Further, by providing the advertisement display device 120 near the ceiling 204, the occupant can easily see the display screen 202 without being obstructed by baggage or the like. As a result, it is possible to exert a high advertising effect on the advertisement displayed on the display screen 202. Further, by providing the advertisement display device 120 near the ceiling 204, the occupant in the basket 131 takes a posture of raising his / her face to see the display screen 202. As a result, the facial expression of the occupant can be reliably photographed.

Further, by providing the advertisement display device 120 near the ceiling 204, the occupant cannot easily touch the advertisement display device 120 even if he / she reaches out in a normal state. Therefore, it is possible to prevent the occupant from inadvertently touching, tampering with, or destroying the advertisement display device 120.

Further, the advertisement display device 120 may be provided on the back wall or the side wall (inner wall) instead of the front wall (inner wall) as shown in FIG. By providing the advertisement display device 120 on the back wall of the basket 131, the occupant can see the advertisement display device 120 even when entering the basket 131. Further, the advertisement display device 120 may be provided on the front surface and the back surface of the basket 131, respectively. As a result, the occupant can see the advertisement display device 120 when entering the basket 131 and when exiting the basket 131. When the advertisement display device 120 is provided on either the back surface or the side wall surface, it is preferable that the advertisement display device 120 is provided at an upper position close to the ceiling 204.

The advertisement display device 120 may be installed at any position in the basket 131, or a plurality of advertisement display devices 120 may be installed. The advertisement display device 120 includes the size of the basket 131 (capacity), the height of the basket 131, the shape of the basket 131 (square or rectangular floor, etc.), and the type of elevator 130 (see-through type, with or without a mirror on the wall surface). , It can be installed in the optimum position considering the type of outer door (with or without windows).

The advertisement display device 120 can be retrofitted after the elevator 130 is installed. Further, the advertisement display device 120 may be allowed to freely change its installation position after installation. The advertisement display device 120 can be installed, for example, by screwing it to the inner wall surface of the basket 131. By screwing the advertisement display device 120 to the inner wall surface, it is possible to reliably prevent the advertisement from falling. The screwing may be applied not only to the inner wall surface but also to the ceiling 204 of the basket 131 via a stay or the like. The advertisement display device 120 may be installed by a method other than screwing (for example, using a magnet or an adhesive tape).

When the advertisement display device 120 is retrofitted, the advertisement display device 120 may be provided with an outlet plug 205. The outlet plug 205 may be electrically connected to each part of the advertisement display device via an AC adapter or the like. Further, the basket 131 may be provided with a plug socket 206 that accepts the insertion of the outlet plug 205. The plug socket 206 constitutes a wiring plug connector together with the outlet plug 205 by inserting the outlet plug 205. Specifically, for example, an A type plug socket widely used in Japan can be used.

The plug socket 206 is not limited to the A type. Specifically, for example, a B3 type or C type plug socket widely used in India or Indonesia may be used, or a BF type plug socket widely used in Hong Kong or the like may be used.

Alternatively, as the plug socket 206, an SE type plug socket widely used in South Korea or the like may be used, or an O type plug socket widely used in Taiwan or the like may be used. In countries and regions where multiple types of plug sockets are widespread, such as China, the elevator 130 is available from various types such as A type, B type, C type, B3 type, BF type, SE type, and O type. It is preferable to use any type of plug socket according to the installation area.

The plug socket 206 is electrically connected to the electric circuit of the substrate which is outside the basket 131 and is housed in the basket upper box provided on the ceiling 204 of the basket 131. As a result, power can be supplied to the electric device connected to the plug socket 206 via the plug socket 206. The plug socket 206 is not limited to the one directly connected to the terminal of the electric circuit of the board housed in the box on the basket, and may be connected to the power line connected to the terminal. When connecting the plug socket 206 to such a power line, a branching connector can be provided on the power line, and the plug socket 206 can be connected to the connector.

As shown in FIG. 2, when the plug socket 206 is exposed in the basket 131, it is preferable to arrange the plug socket 206 at a high position in the basket 131. FIG. 2 shows an example in which the plug socket 206 is provided on the upper side of the side surface of the basket 131 or on the ceiling surface of the basket 131. By arranging the plug socket 206 exposed in the basket 131 at a high position in the basket 131 in this way, it is possible to prevent water droplets flying from the umbrella or clothes from adhering in rainy weather, and it is possible to prevent electric power theft or children. It can make mischief less likely.

One plug socket 206 may be provided in one basket 131, or a plurality of plug sockets 206 may be provided in one basket 131. When a plurality of plug sockets 206 are provided in one basket 131, the plurality of plug sockets 206 may be arranged side by side or dispersed in a plurality of places. The plug socket 206 may be arranged, for example, so that the plug socket 206 is located on the same surface as the inner wall surface (ceiling surface) of the basket 131.

Further, the basket 131 may be provided with a plug seat, which is not shown, instead of the plug socket 206. The plug seat has a function of supplying power supplied from an electric circuit housed in a box on a basket (not shown) to an advertisement display device 120 connected to the plug seat. Specifically, for example, by using a resectorable provided with wiring for supplying power, it is possible to supply power to an electric device connected to the plug seat. The resectorable may include wiring for signal transmission in addition to wiring for power supply.

The resectorable that realizes the plug seat is preferably realized by a hot plug that can be inserted and removed during the operation of the advertisement display device 120 connected to the resectorable. The resectorable that realizes the plug seat may further supply power to the advertisement display device 120 via a control circuit (not shown).

Further, the plug seat may be realized by, for example, a USB connector. The USB connector as a resectorable that realizes the plug seat can be realized by resectorable of various known USB connectors such as a USB Type-A connector, a Micro USB connector, a Micro USB Type-B connector, and a USB Type-C connector. Can be done.

Further, the resectorable that realizes the plug seat is not limited to the USB interface connector (resectorable), for example, an IEEE 1394 connector, a PS / 2 connector, a D-Sub connector, a DIN connector, a coaxial connector, and various other known connectors. It may be realized by the connector for communication of.

One resectorable that realizes the plug seat may be provided in one basket 131, or a plurality of resectors may be provided in one basket 131. When a resectorable that realizes a plurality of plug seats is provided in one basket 131, the number of types of communication I / F connectors may be one type or a plurality of types.

The resectorable that realizes the plug seat can be arranged, for example, so that the end portion of the resectorable is located on the same surface as the inner wall surface of the basket 131. Further, the resectorable that realizes the plug seat may, for example, have the end portion of the resectorable protruding from the inner wall surface of the basket 131 to the inside of the basket 131, and is arranged at a position recessed from the inner wall surface of the basket 131. May be good.

(Appearance of advertisement display device 120)
Next, the appearance of the advertisement display device 120 will be described. FIG. 3 is an explanatory diagram showing an example of the appearance of the advertisement display device 120. As shown in FIG. 3, the display screen 202 of the advertisement display device 120 forms a rectangular shape that is long in the horizontal direction.

The display screen 202 may be displayed from a plurality of areas (four in this embodiment) such as a security camera image display area 302, a management information display area 303, various information display areas 304, and an advertisement display area (advertisement area) 305. It may be configured. In this way, by dividing the display into four areas and displaying the information, various information can be efficiently transmitted to the occupants.

The security camera image display area 302, the management information display area 303, and various information display areas 304 are provided in an inverted "L" shape from the upper side to the right side so as to surround the rectangular advertisement display area 305 on the lower left side of the display screen 202. Has been done. The security camera image display area 302 is provided on the left side, and subsequently, the management information display area 303 is provided horizontally. In the security camera image display area 302, an image taken by a photographing device provided with a lens 203 arranged below the display screen 202 may be displayed in real time.

Also, in this management information display area 303, if the message is long, the message is displayed so as to flow from the right side to the left side. The management information display area 303 is provided on the upper side of the display screen 202 because the upper side of the display screen 202 is easy for the occupant to see, and therefore relatively important management information can be reliably transmitted to the occupant.

In addition, various information display areas 304 are provided vertically on the right side surface to display various information to be notified to the occupants of the elevator 130, such as weather forecast, traffic information, and news as shown in FIG. In the various information display areas 304, when displaying a large amount of information, it may be displayed so as to flow from the lower side to the upper side. Specifically, for example, when displaying the weather forecast for each region, the information for the new region may be displayed sequentially from the bottom, and the information for the old region may be moved upward and then deleted. On the contrary, it may be displayed so as to flow from the upper side to the lower side. Further, it may be displayed so as to flow to either the left or right. As described above, in the various information display areas 304, the display form can be changed depending on the content of the information to be displayed.

The boundary between the management information display area 303 and various information display areas 304 does not have to be clearly separated. Thereby, the management information display area 303 can be lengthened to the right side, and the various information display areas 304 can be lengthened to the upper side according to the display situation. Further, depending on the information to be displayed, the management information display area 303 and various information display areas 304 can be used as a series.

By laying out the display screen 202 in this way, it is possible to convey other information to the occupants at the same time while displaying the advertisement. The display screen 202 usually has a layout as shown in FIG. 3, but this layout may be changed depending on the situation. For example, in the event of an emergency such as a breakdown of the elevator 130, the advertising area may be erased to display necessary information. Further, as an advertisement display effect, the entire surface of the display screen 202 may be an advertisement display.

(Hardware configuration of advertisement display device 120)
Next, the hardware configuration of the advertisement display device 120 will be described. FIG. 4A is a block diagram showing an example of the hardware configuration of the advertisement display device 120. As shown in FIG. 4A, the advertisement display device 120 includes a CPU 401, a memory 402, a photographing device (camera) 403, a communication interface (I / F) 404, a display screen (display) 202, a speaker 405, and the like. It includes a microphone 406, a vibration sensor 407, an illuminance sensor 408, and a power supply control unit 409. Each

component

202, 401 to 409 is connected by a bus 400.

The CPU 401 controls the entire device of the advertisement display device 120 by executing the program stored in the memory 402. The memory 402 stores a program executed by the CPU 401. Specifically, the memory 402 stores, for example, an elevator advertisement display program according to an embodiment of the present invention.

Further, the memory 402 can store advertisement information related to the advertisement to be displayed and various information including the advertisement management table (see FIG. 5B). Further, the memory 402 can store the number (number of times) of the advertisement information stored in the memory 402 and the billing amount calculated for each URL (see FIG. 7) for each URL.

The memory 402 may be an IC memory, an SSD (Solid State Drive), or the like, in addition to the hard disk memory. Further, the memory 402 may be a memory card that can be attached to and detached from the advertisement display device 120 via a card slot provided in the advertisement display device 120. The function of the memory card can be realized by, for example, an IC card such as an SD (Secure Digital) memory card. The memory card may realize its function by an external hard disk, a USB memory, an SSD, or the like.

The photographing device 403 includes an image pickup element, and acquires image information (shooting data) by converting the light received by the image pickup element through the lens 203 into an electric signal. The photographing device 403 may capture a still image or may capture a moving image. The moving image includes a continuous reproduction of still images taken at predetermined time intervals. The image information may be compressed by a standard of a predetermined video / audio data compression method (for example, MPEG (Moving Picture Experts Group) or the like).

The communication I / F 404 is an interface for connecting the advertisement display device 120 and a network 101 such as the Internet through a communication line, controls the interface between the network 101 and the inside of the advertisement display device 120, and inputs data from an external device. And control the output of data to external devices.

Communication I / F404 is, for example, a wireless interface using Wi-Fi (registered trademark). Further, the communication I / F404 may be a wireless communication interface such as a mobile phone line (for example, LTE (Long Term Evolution), PHS (Personal Handy-phone System)), or a wired communication such as a modem or a LAN adapter. The interface of the above can be adopted. Further, the elevator 130 may be connected to a network 101 possessed for remote monitoring or the like, and information may be transmitted / received via the network 101. The communication I / F 404 may be realized by, for example, a USB interface.

The display screen 202 is realized by a liquid crystal display (LCD: Liquid Crystal Display), an organic EL (Electro-luminescence) display, a 7-segment display, or the like. The speaker 405 vibrates the diaphragm by an electric signal which is an audio signal to generate sound. Further, the speaker 405 may be an output terminal that outputs an audio signal, and an external speaker may be connected to the output terminal to generate sound.

Microphone 406 collects the sound in the basket 131. The vibration sensor 407 detects the vibration of the basket 131. The vibration sensor 407 can be realized by, for example, an acceleration sensor or the like. The illuminance sensor 408 detects the illuminance (brightness) in the basket 131. The illuminance sensor 408 can be realized by using, for example, a phototransistor or a photodiode.

The power supply control unit 409 can be realized by, for example, a voltage adjusting unit (power supply IC or the like) that adjusts the voltage of the AC power supply supplied via the outlet plug 205 or the like. Specifically, the power control unit 409 is a transformer circuit that extracts predetermined DC power from, for example, an outlet plug 205, a cable connected to the outlet plug 205, and an AC power supply supplied via the outlet plug 205. It can be realized by an AC adapter composed of a rectifier circuit, a stabilization circuit, and the like.

Further, the advertisement display device 120 may further include a battery (storage battery) such as a lithium battery. That is, the power supply control unit 409 may include a storage battery, or the power supply control unit 409 may include a connection terminal for connecting the storage battery. As a result, the storage battery can be easily replaced. In this way, the power supply control unit 409 supplies the power supplied via the outlet plug 205 to each part of the advertisement display device 120.

In addition, although not shown, the advertisement display device 120 may include a memory card I / F, an input / output device, a GPS receiver, and the like. The memory card I / F is an interface connected to the advertisement display device 120 via the card slot. The memory card I / F controls the internal interface between the memory card and controls the input of data from the memory card and the output of data to the memory card.

The input / output device can be realized by, for example, a key or a button for inputting characters, numbers, various instructions, and the like. Further, the input / output device may be realized by a microphone, a display (touch panel), a connection terminal to which another information processing device can be connected, or the like.

The GPS receiver receives radio waves from three or five GPS satellites, receives radio waves from GPS satellites, and outputs GPS positioning data in order to obtain a geometrical position with the GPS satellites. The GPS receiver can grasp the current position of the advertisement display device 120.

(Example of hardware configuration of advertisement management server 110)
Next, the hardware configuration of the advertisement management server 110 will be described. FIG. 4B is a block diagram showing an example of the hardware configuration of the advertisement management server 110. As shown in FIG. 4B, the advertisement management server 110 includes a CPU 411, a memory 412, and a communication I / F 413. Each component 411 to 413 is connected by a bus 410.

The CPU 411 controls the entire device of the advertisement management server 110 by executing the program stored in the memory 412. The memory 412 stores a program executed by the CPU 411. Specifically, the memory 412 stores, for example, an elevator advertisement display program according to an embodiment of the present invention. Further, the memory 412 stores various information including an advertisement management database (see FIG. 5B). The memory 412 can be realized by, for example, a hard disk memory, an SSD, an IC memory, or the like.

The communication I / F 413 is an interface that connects the advertisement management server 110 and the network 101 through a communication line, controls the interface between the network 101 and the inside of the advertisement management server 110, inputs data from an external device, and is an external device. Controls the output of data to.

(Example of advertising management database)
Next, an example of the advertisement management database will be described. FIG. 5A is an explanatory diagram showing an example of an advertisement management database. The advertisement management database can be provided, for example, in the memory 412 of the advertisement management server 110. As shown in FIG. 5A, the advertisement management database 510 includes fields of an identification ID, a URL (Uniform Resource Locator), a file name, a contract period, an advertisement target condition, and a number of times of storage.

In the advertisement management database 510, records are constructed by setting information in each field. Specifically, one record is set by setting the corresponding information in the corresponding identification ID field, URL field, file name field, contract period field, advertisement target condition field, and storage count field, respectively. It is composed.

The identification ID indicates an identifier that uniquely identifies each record. The URL indicates the URL of the advertisement information. The file name indicates the file name of the advertisement information. The advertisement information is information for displaying an advertisement on the display screen 202 of the advertisement display device 120, and can be realized by, for example, an image file such as a still image or a moving image. The advertisement information may be an HTML file, or may be composed of an image file and an HTML file. The advertising information may include audio information.

The advertisement information can be stored in the memory 412 of the advertisement management server 110, for example. The advertisement information is not limited to the memory 412 of the advertisement management server 110, and may be stored in a storage device on the network 101 accessible to the advertisement management server 110. Specifically, the advertisement information may be stored in, for example, the advertiser's terminal device 140.

A pre-assigned URL is set for each advertisement information. The URL is assigned to the advertiser (for each contract) by the administrator of the advertisement management server 110 or the like each time a contract is concluded with the advertiser or a file name related to the advertisement information is determined. For example, the administrator of the advertisement management server 110 sets the URL for the advertisement information. The advertiser may set the URL for the advertisement information.

Advertising information may include privilege information regarding benefits. The privilege information regarding the privilege is, for example, an advantage that only the occupant of the elevator 130 can be provided and no other person can be provided. Specifically, it includes discounts and special treatment for products and services provided by advertisers. For example, the privilege information may be a discount coupon for a product or service.

The privilege information includes at least the elevator 130 displaying the advertisement, the building in which the elevator 130 is installed (apartment or office building), and the area where the building exists (area specified by address classification or distance classification, etc.). Information that identifies any one may be included.

Here, the information that identifies the elevator 130 may be, for example, an address or a telephone number, and is given to each elevator 130 when the elevator management company manages each elevator 130. It may be an ID number or the like. Further, the information for identifying the building in which the elevator 130 is installed may be, for example, the name, address, telephone number, etc. of the building in which the elevator 130 is installed, or the elevator management company may provide information. It may be an ID number or the like given to each building when managing each elevator 130.

The information that identifies the area where the building where the elevator 130 is installed is specifically based on the unit of the address of the building (such as 1-chome, XX town) and the latitude and longitude information of the location of the building. It may be an area centered on (such as within a radius of XX m) or an area centered on the nearest transportation system (such as a subway station) from the location of the building.

The contract period is determined based on the contract concluded between the manager of the own device or the elevator 130 and the advertiser. Specifically, the contract period is determined, for example, by the contract start date and the contract expiration date. Alternatively, the contract period may be determined by the contract start date and the length of the contract period (“1 month”, “3 months”, etc.).

Advertisement target conditions indicate the conditions for displaying advertisements. The advertising target conditions may be set depending on the area where the elevator 130 is installed, such as "in the 23 wards of Tokyo" and "Chuo-ku, Tokyo", such as "residential" and "office building". As described above, it may be set according to the purpose and scale of the building in which the elevator 130 is installed. The advertising target condition is specified by the advertiser, for example. Advertising target conditions may not be set. When the advertisement target condition is not set, all the advertisement display devices 120 can be the display target of the advertisement.

The area where the elevator 130 where the advertisement display device 120 is installed and the purpose and scale of the building where the elevator 130 is installed are assigned to each elevator 130 in the memory 412 of the advertisement management server 110, for example. Each identification ID is stored in advance. The memory 412 of the advertisement management server 110 further stores the identification ID assigned to each elevator 130 and the identification ID of the advertisement display device 120 installed in the elevator 130 in association with each other. Thereby, it is possible to specify which advertisement is displayed on which advertisement display device 120.

The number of times of storage indicates the number of times that the advertisement information is stored in the memory 402 of the advertisement display device 120 to be managed by the advertisement management server 110. The number of storages is counted for each URL. When the advertisement management server 110 manages a plurality of advertisement display devices 120, the number of times of storage in the advertisement management database 510 indicates the total number of times of storage counted for each URL in each advertisement display device 120.

The advertisement management server 110 acquires the number of times of storage for each URL stored in the advertisement display device 120 by communicating with the advertisement display device 120 at a predetermined timing. Specifically, the advertisement management server 110 stores the number of times of storage for each URL stored in the advertisement display device 120 at predetermined time intervals such as "every 1 minute", "every 5 minutes", and "every 12 hours". To get. Alternatively, the advertisement management server 110 stores the number of times of storage for each URL stored in the advertisement display device 120 each time a predetermined time arrives, such as "every day at 0:00" or "every hour". May be obtained.

In the advertisement system 100, when acquiring the number of times of storage for each URL, for example, the advertisement management server 110 outputs a request for acquiring the number of times of storage for each URL to the advertisement display device 120, and the advertisement display device responds to the acquisition request. The number of times of storage for each URL output from 120 is acquired. Alternatively, regardless of the acquisition request from the advertisement management server 110, the number of times of storage for each URL output from the advertisement display device 120 may be acquired at a predetermined timing.

The information stored in the advertisement management database 510 is appropriately updated by, for example, the administrator of the advertisement management server 110. Specifically, the administrator of the advertisement management server 110, for example, associates the advertisement information (data1, data2, ...) Passed from the advertiser with the corresponding URL, so that the information stored in the advertisement management database 510 is stored. To update. In addition, the information stored in the advertisement management database 510 is updated by appropriately deleting the advertisement information whose contract period has expired.

The advertisement management database 510 is not limited to the one provided in the memory 412 of the advertisement management server 110. The advertisement management database 510 may be provided in, for example, an external storage device capable of communicating with the advertisement management server 110, instead of the memory 412 of the advertisement management server 110. Alternatively, the advertisement management database 510 may be distributed in the memory 412 of the advertisement management server 110 and the external storage device capable of communicating with the advertisement management server 110.

(Example of advertisement management table)
Next, an example of the advertisement management table will be described. FIG. 5B is an explanatory diagram showing an example of the advertisement management table. The advertisement management table is provided, for example, in a place where the CPU 401 can search without going through the network 101. Specifically, the advertisement management table can be provided, for example, in the memory 402 of the advertisement display device 120.

As shown in FIG. 5B, the advertisement management table 520 has fields for identification ID, URL, file name, contract period, and number of times of storage. In the advertisement management table 520, a record is configured by setting information in each field. Specifically, one record is configured by setting the corresponding information in the corresponding identification ID field, URL field, file name field, contract period field, and storage count field, respectively.

The advertisement display device 120 accesses the advertisement management server 110 periodically or at a predetermined timing set in advance, acquires a record corresponding to the own device from the records stored in the advertisement management database 510, and advertises. Update management table 520. Specifically, the advertisement display device 120 outputs, for example, an acquisition request of the advertisement management table 520 to the advertisement management server 110 together with the identification ID assigned to the own device. The advertisement management server 110 extracts the corresponding record from the advertisement management database 510 in response to the acquisition request of the advertisement management table 520, and outputs a response including the extracted record to the corresponding advertisement display device 120.

The advertisement display device 120 may acquire only the records corresponding to the contract period among the records stored in the advertisement management database 510. As a result, the field of the contract period in the advertisement management table 520 becomes unnecessary, and the storage capacity occupied by the advertisement management table 520 in the memory 402 can be suppressed.

Further, the advertisement display device 120 acquires advertisement information from the advertisement management server 110 and the advertiser's terminal device 140. Then, each time the advertisement display device 120 acquires the advertisement information, the count value of the number of times of storage is counted up by 1 in association with the URL corresponding to the advertisement information. Then, by communicating with the advertisement management server 110 at a predetermined timing, the counted number of times of storage for each URL and information on the URL are output to the advertisement management server 110.

Specifically, the advertisement display device 120 relates to, for example, the number of times of storage for each URL counted when the acquisition request output from the advertisement management server 110 is received, and the URL of the advertisement information stored for the number of times of storage. The information is output to the advertisement management server 110. Alternatively, the advertisement display device 120 stores the number of times of storage for each URL counted at predetermined time intervals such as "every 1 minute", "every 5 minutes", and "every 12 hours", and the number of times of storage. Information about the URL of the advertisement information stored in minutes may be output to the advertisement management server 110.

Alternatively, the advertisement display device 120 counts the number of times of storage for each URL and the number of times of storage for each URL, such as "every day at 0:00" and "every hour on the hour", each time a predetermined time arrives. Information about the URL of the advertisement information stored for the number of times of storage may be output to the advertisement management server 110. Further, for example, each time the elevator 130 switches to the power saving mode, the advertisement display device 120 outputs to the advertisement management server 110 the number of times of storage for each counted URL and the information about the URL of the advertisement information stored for the number of times of storage. You may.

(Functional configuration of advertisement display device 120)
Next, an example of the functional configuration of the advertisement display device 120 will be described. FIG. 6 is a block diagram showing an example of the functional configuration of the advertisement display device 120. In FIG. 6, the advertisement display device 120 includes a control unit (specific unit, storage control unit, calculation unit) 601, an acquisition unit 602, a storage unit (storage area) 603, a photographing unit 604, and a display control unit 605. , The output unit 606, and the display screen 202.

The control unit 601 controls the entire advertisement display device 120. Specifically, the control unit 601 can realize its function by, for example, the CPU 401 shown in FIG. 4A executing a program stored in the memory 402 or the like. The control unit 601 specifies, for example, the URL of the advertisement to be displayed. Specifically, the control unit 601 refers to the advertisement management table 520 and refers to the URL corresponding to the currently displayed advertisement (or the advertisement displayed immediately before when the display of the advertisement is currently stopped). The URL of the next order is specified as the URL of the advertisement to be displayed.

In the case of the advertisement management table 520 shown in FIG. 5B, if the URL corresponding to the currently displayed advertisement is "https://www.jes.jp/index/data1", the identification ID included in the advertisement management table 520 Among them, the URL "https://www.jes.jp/" corresponding to the identification ID "LF3" including the next largest number "3" after the number "1" included in the identification ID "LF1" corresponding to the URL. "index / data3" is specified as the URL of the advertisement to be displayed.

The acquisition unit 602 acquires advertisement information related to the advertisement to be displayed based on the URL specified by the control unit 601. Specifically, the acquisition unit 602 can realize its function by, for example, the CPU 401 shown in FIG. 4A, the communication I / F 404, or the like. The acquisition unit 602 can acquire advertisement information from an advertisement management server 110, an advertiser's terminal device 140, or the like, which is not shown, via the network 101. Further, the acquisition unit 602 may acquire advertisement information from an information terminal device such as a smartphone provided by the occupant of the elevator 130.

The acquisition unit 602 acquires the corresponding advertisement information when, for example, the display end of the advertisement information related to the displayed advertisement is approaching. Alternatively, the acquisition unit 602 may acquire the corresponding advertisement information when, for example, the display of the advertisement related to one advertisement information is completed. Alternatively, the acquisition unit 602 may acquire the corresponding advertisement information according to, for example, the free storage capacity in the storage unit 603. For example, the acquisition unit 602 may acquire the advertisement information by the progressive download method, or may acquire the advertisement information by the streaming method (on-demand type).

The acquisition unit 602 refers to, for example, the advertisement management table 520, and acquires the advertisement information related to the advertisement whose current time is included in the contract period. This is not the case when the advertisement management table 520 includes only the URL corresponding to the contract period, and the acquisition unit 602 acquires the advertisement information corresponding to the URL specified by the acquisition unit 602 without making a judgment regarding the contract period. To do.

The storage unit 603 stores the advertisement information acquired by the acquisition unit 602. Specifically, the storage unit 603 can realize its function by, for example, the memory 402 shown in FIG. 4A. The storage unit 603 may store the advertisement information acquired by the acquisition unit 602 as it is, and also stores the advertisement information once acquired by the acquisition unit 602 that has been processed for display by the control unit 601. You may try to do so.

The storage unit 603 does not store a large amount of advertisement information at the same time, but stores, for example, only one advertisement information to be displayed. As a result, the storage capacity of the memory 402 that realizes the function of the storage unit 603 can be suppressed. Alternatively, the storage unit 603 may store the advertisement information related to the advertisement being displayed and a predetermined number (for example, one) of advertisement information to be displayed next to the advertisement. This also makes it possible to suppress the storage capacity of the memory 402 that realizes the function of the storage unit 603, as compared with the case where the advertisement display device 120 stores all the advertisements to be displayed.

Then, the storage unit 603 erases the advertisement information related to the advertisement whose display has ended. The storage unit 603 deletes the advertisement information related to the displayed advertisement, for example, when the display of one advertisement is finished and the display of the next advertisement is started. Alternatively, the storage unit 603 may update (overwrite) the advertisement information related to the advertisement whose display has ended with the subsequently acquired advertisement information.

The storage unit 603 stores the advertisement information acquired by the acquisition unit 602 in units of impressions, for example. In this case, the storage unit 603 stores the advertisement information for one impression related to the advertisement until the display of the advertisement for one impression is completed, and when the display of the advertisement is finished, the display of the finished advertisement is applied. Delete (update) advertising information.

Alternatively, the storage unit 603 may store the advertisement information acquired by the acquisition unit 602 in packet units instead of storing it in impression units. In this case, the storage unit 603 erases (updates) the stored advertisement information in units of packets provided for display.

The photographing unit 604 photographs the inside of the basket 131. Specifically, the photographing unit 604 can realize its function by, for example, the photographing device 403 shown in FIG. 4A. The image information stored by the photographing unit 604 may be stored in the storage unit 603, for example, or may be output to the advertisement management server 110 via the communication I / F 404.

The control unit 601 analyzes the image information captured by the photographing unit 604 (image recognition) and determines the presence or absence of an occupant in the basket 131. Specifically, the control unit 601 uses a pattern recognition technique for recognizing and detecting the characteristics of a person by, for example, selecting and extracting a region having a specific rule or meaning from an image (still image or moving image). , It is possible to determine the presence or absence of an occupant in the basket 131.

The display control unit 605 displays an advertisement on the display screen 202 based on the advertisement information acquired by the acquisition unit 602 and stored in the storage unit 603. Specifically, the display control unit 605 can realize its function by, for example, the CPU 401 shown in FIG. 4A executing a program stored in the memory 402 or the like.

The display control unit 605, for example, displays the display screen when the storage unit 603 stores the advertisement information related to the advertisement for one impression, that is, when the advertisement information related to the advertisement to be displayed is downloaded. Display (download and play) the advertisement in 202. That is, the display control unit 605 starts displaying the advertisement after the acquisition of the advertisement information by the acquisition unit 602 is completed.

For example, when one or more packets of advertisement information are stored in the storage unit 603, the display control unit 605 acquires and stores a plurality of packets constituting the advertisement information related to the advertisement for one impression in the storage unit 603. In parallel with this, the advertisement may be displayed on the display screen 202, that is, the streaming reproduction may be performed. That is, the display control unit 605 starts displaying the advertisement before the acquisition of the advertisement information for one impression by the acquisition unit 602 is completed.

The display control unit 605 may display the advertisement information stored in the storage unit 603 on the display screen 202, or the advertisement information stored in the storage unit 603 may be processed by the control unit 601 and then processed. It may be displayed on the display screen 202.

Further, the display control unit 605 may display an advertisement on the display screen 202 when an occupant is present in the basket 131 based on the determination result by the control unit 601, that is, the image information photographed by the photographing unit 604. As a result, it is possible to prevent the advertisement from being displayed when the occupant is absent in the basket 131, and to improve the certainty of the advertisement to the occupant.

The display control unit 605 may display the management information of the elevator 130 such as the maintenance schedule on the display screen 202 instead of the advertisement information or as shown in FIG. 3, together with the advertisement information. The management information is appropriately transmitted to the advertisement display device 120 by, for example, the administrator of the elevator 130. The management information may include information indicating a period (display start date / time, display end date / time, etc.) for displaying the management information on the display screen 202.

The display control unit 605 may display the management information on the display screen 202 instead of the advertisement information, or may display the management information together with the advertisement information on the display screen 202. When the management information is displayed on the display screen 202 together with the advertisement information, the advertisement information and the management information are displayed at the same time on one display screen 202. In this case, specifically, for example, the display screen 202 is divided into a plurality of areas, advertisement information is displayed in one area, and management information is displayed in another area. Alternatively, the management information may be superimposed and displayed on a part of the advertisement information.

The control unit 601 calculates the number (number of times) of the advertisement information stored in the storage unit 603 by the control unit 601. The control unit 601 counts the number (number of times) of the advertisement information stored in the storage unit 603 by the control unit 601 for each URL. Further, the control unit 601 calculates the billing amount for each URL based on the counting result counted for each URL. Specifically, the control unit 601 calculates the billing amount for each URL by, for example, multiplying the display unit price of the advertisement by the counting result for each URL. The display unit price of the advertisement may be constant regardless of the counting result, or may be multiplied by a predetermined discount rate every time the counting result exceeds a predetermined number.

The storage unit 603 stores the number (number of times) of the advertisement information stored in the storage unit 603 calculated by the control unit 601. The storage unit 603 stores the number (number of times) of the advertisement information stored in the storage unit 603 by the control unit 601 for each URL. In addition, the storage unit 603 stores the billing amount calculated for each URL. The storage unit 603 stores the billing amount calculated for each URL for each URL.

The output unit 606 outputs information regarding the number of advertisement information stored in the storage unit 603, which is counted for each URL by the control unit 601. In addition, the output unit 606 outputs information on the billing amount calculated for each URL. The output unit 606 outputs information on the number of advertisement information stored in the storage unit 603 and information on the billing amount calculated for each URL to the advertisement management server 110 in association with each corresponding URL. Specifically, the output unit 606 can realize its function by, for example, the CPU 401 shown in FIG. 4A, the communication I / F 404, or the like.

The advertisement management server 110 receives information about the number of advertisement information stored in the storage unit 603 of the advertisement display device 120 output from the plurality of advertisement display devices 120 and information about the billing amount calculated for each URL. To do. Then, the advertisement management server 110 calculates the number of advertisement information stored in the storage units 603 of the plurality of advertisement display devices 120 for each URL based on the information received from the plurality of advertisement display devices 120. Further, the advertisement management server 110 calculates the billing amount for each URL based on the information received from the plurality of advertisement display devices 120.

As described above, in this embodiment, the advertisement management server 110 realizes a part of the function of the calculation unit according to the present invention. Thereby, in this embodiment, the advertisement system 100 is realized by the advertisement management server 110 and the advertisement display device 120.

The advertisement management server 110 outputs information on the number of advertisement information stored in the storage unit 603 of the advertisement display device 120 for each URL, and outputs information on the billing amount calculated for each URL for each URL. be able to. Specifically, the advertisement management server 110 outputs this information to a printer or a display device (both not shown) connected to the advertisement management server 110.

The advertisement management server 110 may further discriminate and output the number of advertisement information stored in the storage unit 603 of which advertisement display device 120. As a result, the administrator of the advertisement system 100 can accurately grasp the number of times the advertisement is displayed for each advertisement display device 120, that is, for each elevator 130. As a result, it is possible to accurately grasp which advertisement display device 120, that is, in what location the elevator is displayed more or less frequently.

In this embodiment, the elevator advertising system according to the present invention is also realized by a tablet-type terminal alone that realizes the advertisement display device 120. That is, in each advertisement display device 120, the number of advertisement information stored in the storage unit 603 is counted and the billing amount is calculated for each URL, whereby the advertisement for each advertisement display device 120, that is, for each elevator 130. It is possible to accurately grasp the number of impressions of.

(Example of processing procedure of advertisement display device 120)
Next, an example of the processing procedure of the advertisement display device 120 will be described. FIG. 7 is a flowchart showing a processing procedure of the advertisement display device 120. In the flowchart of FIG. 7, first, it waits until it is time to acquire the advertisement information (step S701: No).

In step S701, for example, when the display of the advertisement related to one advertisement information is completed, or when the display end of the advertisement information related to the displayed advertisement is approaching, it is determined that it is the acquisition timing of the advertisement information. To do. Alternatively, in step S701, for example, based on the free storage capacity in the memory 402, when the free storage capacity becomes equal to or less than a preset predetermined threshold value, it may be determined that it is the acquisition timing of the advertisement information.

In step S701, when it is the timing to acquire the advertisement information (step S701: Yes), the advertisement management table 520 is searched (step S702), and the corresponding URL is specified (step S703). In step S703, for example, the URL of the next order of the URL associated with the advertisement information related to the currently displayed advertisement is specified as the URL of the advertisement to be displayed. Alternatively, when the display of the advertisement is currently stopped, in step S703, for example, the URL of the advertisement to be displayed is the URL of the next order of the URL associated with the advertisement information related to the advertisement displayed immediately before. Identify as.

Next, the advertisement information is acquired based on the URL specified in step S703 (step S704). In step S704, based on the URL specified in step S703, an inquiry is made to the DNS (Domain Name System) server to acquire the IP address of the storage device that stores the corresponding advertisement information, and the acquired IP address is assigned. By accessing the storage device, the corresponding advertising information can be acquired. In step S704, the acquired advertisement information may be stored in the memory 402 in units of impressions, or may be stored in the memory 402 in units of packets.

Next, for the URL specified in step S703, the number (number of times) of the advertisement information stored in the memory 402 is counted (step S705), and the billing amount is calculated (step S706). Then, the number (number of times) counted in step S705 and the billing amount calculated in step S706 are stored in the memory 402 in association with the URL specified in step S703 (step S707). In step S707, the previously stored number (number of times) and billing amount are updated to the latest number (number of times) and billing amount and stored.

Next, it is determined whether or not there is an occupant in the basket 131 based on the image information taken by the photographing device 403 (step S708). In step S708, when there is no occupant in the basket 131 (step S708: No), the vehicle waits until the occupant gets into the basket 131.

On the other hand, in step S708, when an occupant is present in the basket 131 (step S708: Yes), an advertisement is displayed on the display screen 202 based on the advertisement information acquired in step S704 (step S709), and a series of processes are performed. To finish. In step S709, download reproduction may be performed, or streaming reproduction may be performed. The advertisement information stored in the memory 402 is appropriately deleted from the one whose display has been completed.

It should be noted that counting the number (number of times), calculating the billing amount, and storing the number (number of times) and the billing amount in the memory 402 may be performed after the advertisement is displayed on the display screen 202, and is performed during the display. You may.

Information on the number (number of times) and the billing amount stored in the memory 402 is appropriately output to the advertisement management server 110 in response to an acquisition request output from the advertisement management server 110 at a predetermined timing, and is appropriately output to the advertisement management server 110. It is stored in the advertisement management database 510 provided in the memory 412 of the above. Alternatively, as described above, the information regarding the number (number of times) and the billing amount stored in the memory 402 is output from the advertisement display device 120 to the advertisement management server regardless of the acquisition request from the advertisement management server 110. It may be output to 110.

In the above-described embodiment, the advertisement management device according to the present invention has described the advertisement system 100 realized by the advertisement management server 110, but the present invention is not limited to this. For example, instead of the advertisement management server 110, the advertisement management device according to the present invention may be realized by a remote monitoring server that remotely monitors the elevator 130.

Alternatively, the advertisement management device according to the present invention may be realized by a computer device provided separately from the advertisement display device 120. Specifically, for example, the present invention comprises a monitoring device having a communication function for wirelessly or wired communication between a remote monitoring server and a control board 136, respectively, and relaying remote monitoring of the elevator 130 by the remote monitoring server. The advertisement management device related to the above may be realized.

Further, the advertising system for an elevator according to the present invention may be realized by each advertisement display device 120 alone. In this case, for example, the output unit 606 is realized by the display screen 202, and the information on the number of stored advertisement information and the information on the billing amount calculated for each URL are associated with the corresponding URLs and the display screen 202. It can be output by displaying in.

As described above, the advertisement system 100 of the embodiment according to the present invention includes an advertisement display device 120 having a display screen 202 and displaying an advertisement in the basket 131 of the elevator 130, and an advertisement displayed by the advertisement display device 120. It is provided with an advertisement management server 110 that is set for each advertisement information related to and manages a URL indicating a storage position of the advertisement information. Then, the URL of the advertisement information related to the advertisement to be displayed is specified in the advertisement display device 120, and the advertisement information related to the advertisement to be displayed is stored in the memory 402 based on the specified URL, and the stored advertisement information is used. Based on this, the advertisement is displayed on the display screen 202, and the number of advertisement information stored in the memory 402 is counted for each URL.

According to the advertising system 100 of the embodiment according to the present invention, the number of times the advertisement is displayed in the basket 131 can be grasped for each advertisement by counting the number of advertisement information stored in the memory 402 for each URL. it can. As a result, the administrator of the advertising system 100 can ensure the reliability of the display performance of the advertisement with respect to the advertiser, and the advertiser can accurately grasp the actual display performance of the advertisement.

Further, the advertising system 100 of the embodiment according to the present invention is characterized in that the billing amount is calculated for each URL based on the counting result counted for each URL.

According to the advertising system 100 of the embodiment according to the present invention, the advertiser is charged according to the actual number of impressions by calculating the charge amount for each advertisement according to the number of impressions of the advertisement in the basket 131. You only have to bear the amount of money, and you can optimize the cost of advertising.

Further, the advertising system 100 of the embodiment according to the present invention is characterized in that the advertising information related to the advertisement displayed on the display screen 202 is deleted from the memory 402.

According to the advertisement system 100 of the embodiment according to the present invention, by deleting the advertisement information related to the advertisement provided for display from the memory 402, the advertisement information related to the advertisement is renewed when the same advertisement is displayed next time. Since it is stored in the memory 402, the number of times the advertisement is displayed can be accurately counted. As a result, the administrator of the advertising system 100 can ensure the reliability of the display performance of the advertisement with respect to the advertiser.

Further, the advertising system 100 of the embodiment according to the present invention includes a photographing device 403 that photographs the inside of the basket 131, and when an occupant is present in the basket 131 based on the image information photographed by the photographing device 403. , The feature is that the advertisement is displayed on the display screen 202.

According to the advertising system 100 of the embodiment according to the present invention, it is possible to avoid displaying the advertisement when there is no occupant in the basket 131 and improve the certainty of the advertisement to the occupant. As a result, the administrator of the advertising system 100 can ensure the reliability of the display performance of the advertisement with respect to the advertiser.

Further, the advertisement system 100 of the embodiment according to the present invention is characterized in that the advertisement display device 120 is a tablet type terminal.

According to the advertising system 100 of the embodiment according to the present invention, the advertisement display device 120 is realized by a general-purpose tablet terminal provided with a display screen 202 and a communication I / F 404, whereby the basket 131 is installed after the elevator 130 is installed. The advertisement display device 120 can be easily retrofitted to the tablet.

Further, the advertisement system 100 of the embodiment according to the present invention is characterized in that the advertisement management server 110 is a computer device provided separately from the advertisement display device 120.

According to the advertisement system 100 of the embodiment according to the present invention, by separating the advertisement display device 120 and the advertisement management server 110, the minimum number of members required for displaying the advertisement is arranged in the basket 131. Just need it. As a result, the advertising system 100 can be easily introduced after the elevator 130 is installed without securing a large space in the basket 131.

Further, by separating the advertisement display device 120 and the advertisement management server 110, the display screen already installed in the basket 131 (such as the display screen integrally attached to the basket 131 when the elevator 130 is installed). Can also be used to configure the advertising system 100. As a result, the advertising system 100 can be easily introduced after the elevator 130 is installed.

In the elevator advertising system according to the present invention, as described above, the advertising management device may be realized by a monitoring device capable of communicating with the elevator 130 and the remote monitoring server. As a result, by realizing an advertisement management device with an elevator monitoring device, the elevator can be installed without securing a large space in the basket by simply arranging the minimum number of members required for displaying advertisements in the basket. Later, an elevator advertising system can be easily introduced.

Further, in the elevator advertising system according to the present invention, as described above, the advertisement management device may be provided integrally with the advertisement display device 120. By integrating the advertisement display device 120 and the advertisement management device, the elevator advertisement system can be easily introduced after the elevator 130 is installed.

The elevator advertisement display method described in this embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. This program is recorded on a computer-readable recording medium such as a hard disk, CD-ROM, MO, DVD, USB memory, or SSD, and is executed by being read from the recording medium by the computer. Further, this program may be a transmission medium that can be distributed via a network such as the Internet.

As described above, the elevator advertisement system and the elevator advertisement display program according to the present invention are useful for the elevator advertisement system and the elevator advertisement display program for displaying advertisements in the elevator basket, and particularly in the elevator. Suitable for elevator advertising systems and elevator advertising display programs that effectively display advertisements.

100 Advertising system 110 Advertising management server 120 Advertising display device 131 Basket 140 Advertiser's terminal device 202 Display screen 510 Advertising management database 520 Advertising management table 601 Control unit 602 Acquisition unit 603 Storage unit 604 Shooting unit 605 Display control unit 606 Output unit

Claims

An advertisement display device having a display screen and displaying an advertisement in the basket of an elevator, and an advertisement management device that manages a URL that is set for each advertisement information related to the advertisement displayed by the advertisement display device and indicates a storage position of the advertisement information. It is an advertising system for elevators equipped with
A specific unit that specifies the URL of the advertisement information related to the advertisement to be displayed on the advertisement display device, and
A storage control unit that stores the advertisement information regarding the advertisement to be displayed in the storage area of the advertisement display device based on the URL specified by the specific unit.
A display control unit that displays an advertisement on the display screen based on the advertisement information stored in the storage area by the storage control unit.
A calculation unit that counts the number of advertisement information stored in the storage area for each URL by the storage control unit.
An advertising system for elevators that features.
The elevator advertising system according to claim 1, wherein the calculation unit calculates the billing amount for each URL based on the counting result counted for each URL.
The elevator advertising system according to claim 1 or 2, wherein the storage control unit deletes the advertisement information related to the advertisement displayed on the display screen by the display control unit from the storage area.
It is equipped with a shooting unit that shoots the inside of the basket.
The elevator according to claim 1, wherein the display control unit displays an advertisement on the display screen when an occupant is present in the basket based on the image information photographed by the photographing unit. Advertising system for.
The elevator advertising system according to claim 1, wherein the advertisement display device is a tablet terminal.
The elevator advertising system according to claim 5, wherein the advertisement management device is provided integrally with the advertisement display device.
The elevator advertising system according to claim 1, wherein the advertisement management device is a computer device provided separately from the advertisement display device.
The advertisement system for an elevator according to claim 7, wherein the advertisement management device is a computer device provided in a remote location of the elevator.
The advertisement system for an elevator according to claim 7, wherein the advertisement management device is a monitoring device capable of communicating with the elevator and a remote monitoring server installed at a remote location of the elevator.
On the computer
Identify the URL of the advertisement information related to the advertisement to be displayed,
Based on the specified URL, the advertisement information regarding the advertisement to be displayed is stored in a predetermined storage area, and the advertisement information is stored in a predetermined storage area.
Based on the advertisement information stored in the storage area, the advertisement is displayed on the display screen provided in the basket of the elevator.
The number of the advertisement information stored in the storage area is counted for each URL.
An advertisement display program for elevators, which is characterized by executing processing.