WO2021088276A1 - 智能感应式多媒体导购设备及应用系统 - Google Patents

智能感应式多媒体导购设备及应用系统 Download PDF

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Publication number
WO2021088276A1
WO2021088276A1 PCT/CN2020/077432 CN2020077432W WO2021088276A1 WO 2021088276 A1 WO2021088276 A1 WO 2021088276A1 CN 2020077432 W CN2020077432 W CN 2020077432W WO 2021088276 A1 WO2021088276 A1 WO 2021088276A1
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module
voice
shopping guide
human body
pyro
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PCT/CN2020/077432
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English (en)
French (fr)
Inventor
程艳军
陈斌
陈朦
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上海驰亚信息技术有限公司
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Priority claimed from CN201911082192.4A external-priority patent/CN110830940A/zh
Priority claimed from CN202020175396.4U external-priority patent/CN213844195U/zh
Application filed by 上海驰亚信息技术有限公司 filed Critical 上海驰亚信息技术有限公司
Publication of WO2021088276A1 publication Critical patent/WO2021088276A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Definitions

  • the intelligent induction multimedia shopping guide equipment and application system of the present invention relate to the Internet of Things technology and are used for non-inductive multimedia shopping guides.
  • the shopping guide of goods on the market basically uses shopping guides or continuous audio playback (mainly portable amplifiers and other equipment) in two ways.
  • one mode is manual shopping guides, which requires hiring personnel, regular training of personnel, and personnel management assessments.
  • the cost is high and consumers often do not like the way that shopping guides accompany them; the other mode uses portable audio devices in advance.
  • this method is not expensive, it is easy to cause consumer fatigue and disgust, the shopping guide experience is poor, and there is no interaction.
  • iBeacon is an indoor low-energy Bluetooth technology launched by Apple. Its working method is: the device equipped with low energy Bluetooth (BLE) communication function uses BLE technology to send its own unique ID to the surroundings, and the application software that receives the ID will take some actions based on the ID, which is often used for indoor positioning .
  • BLE low energy Bluetooth
  • iBeacon Bluetooth technology is developed on the basis of the Bluetooth 4.0 technical specifications released in 2010.
  • Bluetooth 4.0 is actually a trinity Bluetooth technology, which combines three specifications into one, namely traditional Bluetooth, low-power Bluetooth and high-speed Bluetooth Technology, these three specifications can be combined or used alone.
  • iBeacon is an accurate positioning technology based on BLE (Bluetooth low energy) developed by Apple.
  • iBeacon uses BLE technology. Specifically, it uses a broadcast frame called "Advertising" in BLE. As long as it is a device that supports BLE, it can be received. iBeacon is implemented by embedding data in Apple's own format in the payload part of this notification frame.
  • Patent No.: 201310397827.6 discloses a human body detection device based on infrared heat source detection, which includes a housing, a pyroelectric infrared sensor, and a drive motor.
  • the pyroelectric infrared sensor is installed inside the housing, and the housing , The pyroelectric infrared sensor is driven by a driving motor to rotate synchronously; the cover is provided with a long slit, the pyroelectric infrared sensor includes an infrared probe, and the front end of the infrared probe is provided with a Fresnel lens.
  • the Niel lens is facing the slit on the housing. It can detect the infrared heat source of a stationary human body in the range of 360 degrees, and the detection resolution is high.
  • Big data refers to a collection of data that cannot be captured, managed and processed with conventional software tools within a certain time frame. It requires a new processing model to have stronger decision-making power, insight and discovery power and processes Mass, high growth rate and diversified information assets with optimization capabilities.
  • volume The size of the data determines the value and potential information of the data under consideration
  • Velocity refers to the speed at which data is obtained
  • Big data is inseparable from cloud processing.
  • Cloud processing provides a flexible and expandable infrastructure for big data, and is one of the platforms for generating big data. Since 2013, big data technology has begun to be closely integrated with cloud computing technology, and it is expected that the relationship between the two will be closer in the future.
  • emerging computing forms such as the Internet of Things and mobile Internet will also help the big data revolution together, allowing big data marketing to exert greater influence.
  • data assets are the core assets of an enterprise
  • enterprises have a clearer definition of data management, and regard data management as the core competitiveness of the enterprise, and continue to develop, strategically plan and use data assets, and become enterprise data.
  • the efficiency of data asset management is significantly positively correlated with the growth rate of main business income and sales revenue; in addition, for companies with Internet thinking, the competitiveness of data assets accounts for 36.8%, and the management effect of data assets will directly affect The financial performance of the business.
  • the world of big data is not just a single, huge computer network, but an ecosystem composed of a large number of active components and multiple participant elements.
  • Terminal equipment providers, infrastructure providers, network service providers, network access Enter the ecosystem constructed by a series of participants such as service providers, data service enablers, data service providers, touch point services, data service retailers, etc.
  • Today, the basic embryonic form of such a data ecosystem has been formed, and the next development will tend towards the segmentation of the internal roles of the system, that is, the segmentation of the market; the adjustment of system mechanisms, that is, the innovation of business models; the structure of the system Adjustment, that is, the adjustment of the competitive environment, etc., has gradually increased the degree of complexity of the data ecosystem.
  • the "One Item One Code” technology is a technology that uses a cloud platform to connect consumers, enterprises, and circulation, so as to provide comprehensive O2O marketing, anti-counterfeiting traceability, warehousing logistics and other solutions. It has the following functions:
  • Anti-counterfeiting "One thing, one code” can effectively activate characteristic agricultural resources in poor areas, accurately transmit product quality to consumers, and make branded products "sell, sell fast, and sell well", thereby helping the government to achieve "Targeted poverty alleviation” will help the country's food and drug safety, and create a win-win situation where government enterprises are fair, rice farmers increase income, and the people are at ease.
  • Control consumption information provide basic marketing tools such as scan code login, point management, mobile e-commerce drainage, red envelope payment docking, and can also be used as the underlying platform for digital marketing activities, providing technology and data for brand marketers and digital marketing service providers Development and management platform. With this solution, brand marketers can also analyze consumer buying behavior.
  • the traditional shopping guide display form is single, and the shopping guide experience is low;
  • the traditional form is easy to cause waste of energy consumption.
  • the purpose of the present invention is to provide an intelligent inductive multimedia shopping guide device to solve the current needs and problems in the use process.
  • Another object of the present invention is to provide an application system of the device.
  • an intelligent inductive multimedia shopping guide device which is an inductive non-inductive multimedia shopping guide device, adopts two power supply modes: external power supply and built-in battery, with power supply and data interface, using The human body pyro-infrared induction technology in the Internet of Things technology, combined with Bluetooth communication technology, cloud platform big data analysis, one thing one code technology, supporting automatic control of voice and video players, and power management system composition, through the Bluetooth device ibeacon, will The device and the currently popular social media software-WeChat realize a senseless and seamless docking, and realize the combination of offline shopping guide and online activities interaction, and provide users with more tailored shopping guide services through WeChat's background big data and artificial intelligence.
  • Through online powerful background big data analysis to provide offline terminals with diverse, personalized and intuitive multi-dimensional audio-visual shopping guide services including at least:
  • the human body pyro-infrared detection module is electrically connected to the power supply module, the voice and video playback control module, and the Bluetooth interactive module. It includes a human body pyro sensor and a Fresnel lens set in the front of the human pyro sensor.
  • the wavelength sensitivity is set at 0.2 -20um, using the special optical principle of the Fresnel lens to produce an alternating "blind zone” and "high-sensitivity zone” in front of the detector to improve its detection and receiving sensitivity.
  • the human body When someone walks past the lens, the human body emits With a wavelength of 9-10um, the infrared rays continuously alternate from the “blind area” to the “high sensitive area”, so that the received infrared signal is input in the form of pulses of fluctuating strength and weakness, thereby strengthening its energy amplitude; set up on the top of the human body pyro-sensor A window equipped with an interference filter.
  • the light wavelength range that the interference filter can pass is 7-10um, which is suitable for the detection of infrared radiation of the human body.
  • the infrared radiation of other wavelengths is absorbed by the interference filter to form Used as an infrared sensor to detect human radiation, and monitor in the set monitoring area;
  • the software on the receiving device can search for iBeacon and implement various functions including notifying users.
  • the receiving device can also link iBeacons from iBeacon's general purpose Attribute configuration service to restore value; iBeacons do not push notifications to receiving devices, except for their own ID, mobile software can use the signals received from iBeacons to push notifications themselves;
  • the power consumption mode plays products and sales discount information, and uses wireless network and/or data cable to realize the pre-made voice or video content update of the device.
  • the target person only needs to turn on the Bluetooth, use the WeChat shake function or open the WeChat applet automatically Identify, you can discover the pre-made preferential information content conveyed by the target device.
  • the target person can select the corresponding interactive content and scan the product code of the one-item one-code system to achieve product authenticity query, logistics information query, and stocking information query.
  • the signal processing module receives the signals detected by the human body pyro-infrared detection module and the Bluetooth interactive module, and after judging whether it is necessary to play the information, it sends the playback signal to the voice and video playback control module.
  • the signal processing module and the human body pyro-infrared detection module As one or separate
  • infrared pyroelectric sensors The sensitivity of infrared pyroelectric sensors to the human body is also closely related to the direction of human movement. Infrared pyroelectric sensors are the least sensitive to radial movement, and are most sensitive to movement in the transverse direction (that is, the direction perpendicular to the radius). Choosing a suitable installation position on the spot is to avoid false alarms of the infrared probe and obtain the best Detection sensitivity is extremely important.
  • the human body pyro-sensor is the core induction sensor of the present invention, which is composed of a pyroelectric detection element, an interference filter and a field effect tube matching device. Introduce the N-channel junction field effect transistor (FET) to complete the impedance transformation, so that the charge signal output by the pyroelectric detection element is converted into a voltage output by the resistance, so the introduced N-channel junction field effect transistor is connected to a common drain Form to complete the impedance transformation.
  • FET N-channel junction field effect transistor
  • the pyroelectric detection element can be piezoelectric ceramics (PZT), which is a sheet made of a certain thickness of sheet-shaped high pyroelectric material, and metal electrodes are plated on both sides of the sheet, and then it is powered on. Made by polarization.
  • PZT piezoelectric ceramics
  • the anti-interference performance editing of the human body pyro-infrared detection module includes:
  • the detector is installed at the recommended operating height, and generally does not generate an alarm for small animals on the ground within the detection range;
  • 3Anti-light interference Within the range of normal sensitivity, the detector will not generate an alarm if it is illuminated by a H4 halogen lamp 3 meters away through the glass.
  • the sensitivity of the infrared pyroelectric sensor to the human body is related to the direction of movement of the person. It is the least sensitive to the reaction of the target person's radial movement, but is sensitive to the movement in the direction perpendicular to the moving radius.
  • the device is a network version device or a stand-alone version device, in which the network version device adds an MCU control unit and a wireless communication module (such as a WIFI module or a 4G network communication module), through a diffuse photoelectric sensor Or video portrait AI recognition mode, which recognizes the traffic information, site location, and environmental information in the area to be transmitted to the cloud service platform through the network.
  • the device realizes the update of voice or video information through the network, and realizes the intelligent Internet of Things terminal device. Function, realize remote management and maintenance of offline devices in the back-end cloud platform management center; stand-alone devices are placed in the corresponding position of the shelf, and interact with the user’s WeChat through the Bluetooth module.
  • the background is obtained through the collection of device information
  • the analysis of various consumption information such as the effect of promotional activities, flow of people, participation rate, purchase rate, repurchase rate, user purchase frequency, etc., enables companies to plan activities and formulate marketing models more specifically.
  • Bluetooth iBeacon data mainly consists of four types of information, namely UUID (Universal Unique Identifier), Major, Minor, and Measured Power.
  • UUID Universal Unique Identifier
  • Major Major
  • Minor Minor
  • Measured Power Measured Power
  • UUID is a 128-bit identifier specified as the ISO/IEC11578:1996 standard.
  • Major and Minor are set by the iBeacon publisher and are 16-bit identifiers. For example, chain stores can write regional information in Major, and individual store IDs in Minor. In addition, when the iBeacon function is embedded in home appliances, Major can be used to represent the product model, and Minor can be used to represent the error code to notify the outside of the failure.
  • Measured Power is the reference received signal strength (RSSI: Received Signal Strength Indicator) when the distance between the iBeacon module and the receiver is 1 m.
  • RSSI Received Signal Strength Indicator
  • the receiver calculates the distance between the sending module and the receiver according to the reference RSSI and the strength of the received signal.
  • iOS7 interprets the received iBeacon signal, it sends UUID, Major, Minor, and proximity to all applications waiting for iBeacon information.
  • the proximity information sent is one of Immediate, Near, and Far.
  • the application software that receives the information first confirms the UUID, and if it confirms that it is the information sent to itself, it will process it according to the combination of Major and Minor.
  • An iBeacon deployment consists of one or more iBeacon beacon devices that transmit their unique identification codes within a certain range.
  • the software on the receiving device can search for iBeacon and implement various functions, such as notifying the user, and the receiving device can also restore value from the common attribute configuration service of iBeacon by linking iBeacons.
  • iBeacons do not push notifications to receiving devices (except for their own ID), however, the mobile software can use the signals received from iBeacons to push notifications themselves.
  • One item, one code is the product of the inventor's company.
  • the cloud platform is used to connect consumers, enterprises, and circulation, so as to provide comprehensive O2O marketing, anti-counterfeiting traceability, and warehousing logistics solutions.
  • the device obtains power through an interface, and can be connected to a computer through a microUSB or type-c standard data line to set up voice and video broadcast content.
  • the present invention also provides the application system of the intelligent induction multimedia shopping guide equipment:
  • a human body pyro-sensor is used to identify the movement of people in the monitoring area.
  • the human body pyro-infrared detection module transmits a level signal to the signal processing module.
  • the human body pyro-infrared detection module no longer responds to new induction triggers;
  • the signal processing module sends a playback level signal or communication instruction to the voice and video playback control module after signal amplification or conversion processing;
  • the voice and video playback control module is based on the preset Content, play the corresponding voice or video content, after the end of the broadcast, start the silent time preset by the system, after the silent time ends, the system resumes the sensing function and continues to loop the above work;
  • the Bluetooth interactive module through the pre-set related parameters that comply with the ibeacon protocol Later, in the low-power mode, the cyclic transmission mode is adopted.
  • scanning the product code can also achieve more functions, such as: membership points, lottery, authenticity query, logistics query, anti-smuggling and other functions.
  • the smart inductive shopping guide device in the system contains a Bluetooth module, supports the setting of the ibeacon protocol, has three parameters: UUID, Major, and Minor, and configures each setting through the back-end management terminal of the public platform such as WeChat official account or subscription account.
  • the personalized parameters of a device can display different content for each device.
  • the display content of the on-site device can be changed by modifying the link of the display content in the background; at the same time, use Tencent's background big data interface to obtain relevant public data of consumers , To achieve precise push marketing, to achieve the greatest degree of targeting, avoid flat, cast-net-style marketing models; combined with the one-item one-code system, so that consumers can participate in online activities provided by various manufacturers on the spot.
  • the number of shopping guide equipment is deployed as needed.
  • Each shopping guide equipment covers an area of 100 square meters.
  • the number of equipment that needs to be set up is calculated according to the site area. Full coverage, allowing users to obtain the same activity content through WeChat shake mode at any location in the venue, so as to achieve a senseless switching.
  • the classification work is only applied to the front end, but all attributes (UUID, etc.) of the array iBeacons will be returned.
  • An iOS device can receive an iBeacon transmission close to the distance of iBeacon.
  • the transmission distance of iBeacon is divided into 3 different ranges:
  • Middle distance a few meters
  • iBeacon's broadcast When a user enters, exits, or wanders in the area, iBeacon's broadcast has the ability to spread. According to the distance between the user and the Beacon, the three distance ranges can interact with each other.
  • the maximum range of iBeacon transmission will depend on location, site layout, obstacles (for example, in a leather handbag or thick case).
  • the standard signal is approximately 70 meters, and the long-range signal can reach 450 meters.
  • the present invention adopts a human body pyro-sensing sensor based on the current related mature technology to recognize the movement of people within a certain range.
  • the device designed in the stand-alone version or the network version is selected to realize different application services.
  • the voice and video broadcast control system activates the preset voice or video to attract the attention of the experiencer in the shortest time and deliver the content to be promoted.
  • the built-in ibeacon protocol of the Bluetooth module automatically obtains user-related information, and provides related interactive interfaces and related product introductions, or provides related services and other content.
  • the advantages of the present invention lie in: making full use of the existing technology, the overall equipment cost is low or low; the equipment has strong scalability and low maintenance cost; and the advanced induction technology is used to enable the equipment to achieve low power consumption standby in unmanned mode , Effectively reduce system energy consumption, and achieve the goal of green and low energy consumption.
  • the application system formed by using the shopping guide equipment of the present invention displays various forms of goods, and achieves a non-inductive display experience, with strong pertinence; provides a comfortable and relaxed display atmosphere; increases the on-site interconnection with users, and realizes the line Interaction between online and offline.
  • Figure 1 The block diagram of the stand-alone version of intelligent inductive shopping guide equipment
  • FIG. 1 Block diagram of the online version of the smart inductive shopping guide equipment
  • FIG. 3 Schematic diagram of the structure of human body pyro-infrared detection module
  • Fig. 4 is a schematic diagram of the structure of the human body pyro-sensor.
  • Fig. 4A is a schematic diagram of the structure, and
  • Fig. 4B is a schematic block diagram of the principle;
  • Figure 6 The use state diagram of the stand-alone version of the smart inductive shopping guide equipment
  • Figure 7 Use state diagram of intelligent induction shopping guide equipment in conference mode
  • Fig. 8 The principle block diagram of the voice and video playback MCU control module
  • circuit element 116—filter; 117—pin;
  • 3 Voice and video playback control module; 31——Voice broadcast chip; 32——Speaker;
  • a stand-alone intelligent inductive multimedia shopping guide device 10 is an inductive non-inductive multimedia shopping guide device, using an external power supply or built-in battery power supply mode, with power and data interface 8 (for MICRO USB Or Type-c interface), using the human body pyro-infrared sensing technology in the Internet of Things technology, combined with Bluetooth communication technology, cloud platform big data analysis, one-object one-code technology, supporting automatic control of voice and video players, and power management systems It is composed of the Bluetooth device ibeacon, the device is connected with the currently popular social media software-WeChat, to achieve a senseless and seamless docking, to realize the combination of offline shopping guide and online activities interaction, through the background big data and artificial intelligence of WeChat, Provide users with more tailored shopping guide services, and provide offline terminals with diverse, personalized, and intuitive multi-dimensional audio-visual shopping guide services through powerful online back-end big data analysis, including human body pyro-infrared detection module 1 (also known as It is a human body pyro-sens
  • the human body pyroelectric infrared detection module 1 includes an infrared pyroelectric sensor 11 and a Fresnel lens 12 set at the front end of the infrared pyroelectric sensor 11.
  • the wavelength sensitivity is set at 0.2-20um.
  • the infrared light emitted by the human body with a wavelength of 9-10um continuously alternates from the "blind zone" into the "high-sensitivity zone", so that the received infrared signal is input in the form of sudden strong and weak pulses;
  • the structure of the human body pyroelectric sensor 11 is shown in Figure 4A.
  • the infrared pyroelectric sensor 11 consists of a housing 111, and is arranged in the housing from top to bottom.
  • the light wavelength range that the interference filter 116 can pass is 7-10um, which is suitable for the infrared radiation of the human body. Detection, and other wavelengths of infrared rays are absorbed by the interference filter 116 to form an infrared sensor used to detect human radiation, and monitor in the set monitoring area;
  • the mobile phone APP parameter settings can be performed.
  • the software on the receiving device can search for iBeacon and realize multiple functions including notifying the user.
  • the receiving device can also The value is restored by linking iBeacons to the general property configuration service of iBeacon; iBeacons do not push notifications to receiving devices, except for their own ID, mobile APP software can use the signals received from iBeacons to push notifications themselves;
  • the power consumption mode plays products and sales discount information, and uses wireless network and/or data cable to realize the pre-made voice or video content update of the device.
  • the target person only needs to turn on the Bluetooth, use the WeChat shake function or open the WeChat applet automatically Identify, you can discover the pre-made preferential information content conveyed by the target device.
  • the target person can select the corresponding interactive content and scan the product code of the one-item one-code system to achieve product authenticity query, logistics information query, and stocking information query.
  • the signal processing module 5 of this embodiment is integrated with the human body pyro-infrared detection module 1.
  • the signal processing module receives the signal detected by the human body pyro-infrared detection module 1, and after judging whether it is necessary to play the information, it sends the play signal to the voice Video playback control module 3;
  • the power supply module 4 is connected to the power supply and data interface 8 as a power management module, and is used to provide various specifications and stable power supplies for the human body pyro-infrared detection module, Bluetooth interactive module, voice and video playback control module and other modules.
  • the sensitivity of the infrared pyroelectric sensor 11 of this embodiment to the human body is related to the direction of the person's movement, and is the least sensitive to the reaction of the target person's radial movement, but is sensitive to the movement in the direction perpendicular to the moving radius.
  • the pyroelectric detector is piezoelectric ceramic PZT 112, which is a sheet made of sheet-like high pyroelectric material, and metal electrodes are plated on both sides of the sheet, and then it is powered on to polarize it. be made of.
  • the senor is composed of three parts: pyroelectric detection element PZT 112, filter 116, and field effect tube matcher.
  • the N-channel junction field effect transistor FET 113 is introduced to complete impedance conversion. , So that the charge signal output by the pyroelectric detection element is converted into a voltage output by the resistance, so the introduced N-channel junction field effect transistor is connected into a common drain form to complete the impedance transformation.
  • the stand-alone intelligent inductive multimedia shopping guide device 10 realizes the basic function of monitoring personnel activities and automatically broadcasting voice or video, and interacts with the user's WeChat through the Bluetooth interactive module 2 without network function, but the price is extremely low.
  • the stand-alone version of the intelligent inductive multimedia shopping guide device 10 of this embodiment is pasted on the shelf On the shelf of 9, when the consumer walks along the shelf 9 and enters the sensing range, the human body pyro-infrared detection module 1 transmits a level signal to the signal processing module 5.
  • the duration of this signal can be set to any length of time. During the level holding time, the human body pyro-infrared detection module 1 no longer responds to new induction triggers;
  • the signal processing module 5 After signal processing (amplification or conversion), the signal processing module 5 sends a playback instruction (level signal or communication instruction) to the voice and video playback control module 3;
  • the voice and video playback control module 3 according to the preset content, play the corresponding voice or video content;
  • Bluetooth interactive module 2 after pre-setting relevant parameters in accordance with the ibeacon protocol, in low power consumption mode, the cyclic transmission mode is adopted. As long as the mobile phone opens WeChat and other social media software, start the applet by scanning or shaking it. The interface allows you to quickly participate in the latest activities of the merchants, and realize the seamless connection between offline and online activities. Through the "One Object One Code System" of the product applied for, scanning the product code can also achieve more functions, such as: membership points, lottery draws , Authenticity query, logistics query, anti-smuggling and other functions;
  • the application system obtains power through the power supply and data interface 8, and can be connected to the computer through a microUSB or type-c standard data line to set up voice and video broadcast content.
  • editing the anti-interference performance of the human body pyro-infrared detection module 1 includes:
  • the detector is installed at the recommended operating height, and generally does not generate an alarm for small animals on the ground within the detection range;
  • 3Anti-light interference Within the range of normal sensitivity, the detector will not generate an alarm if it is illuminated by a H4 halogen lamp 3 meters away through the glass.
  • a network version of the intelligent inductive multimedia shopping guide device 10' can collect on-site human flow information (not limited to human flow information, but can also add information such as temperature, location, and environmental status), and set the time Upload status data to the cloud server; at the same time, the application system also provides remote voice and video file remote updates, firmware upgrades and other functions.
  • human flow information not limited to human flow information, but can also add information such as temperature, location, and environmental status
  • time Upload status data to the cloud server
  • the application system also provides remote voice and video file remote updates, firmware upgrades and other functions.
  • the MCU unit 6 and the wireless communication module 7, and the power supply module 4 are respectively electrically connected to the human body pyro-infrared detection module 1, the Bluetooth interactive module 2, the voice and video playback control module 3, the MCU unit 6 and the wireless communication module 7 ,among them:
  • the human body pyro-infrared detection module 1 is the same as the embodiment 1.
  • the human body pyro-infrared detection module 1 and the signal processing module 5 are integrated, the wavelength sensitivity is set at 0.2-20um, and the special optical principle of the Fresnel lens is used.
  • An alternately changing "blind zone” and "high-sensitivity zone” are generated in front of the detector to improve its detection and receiving sensitivity.
  • the human body emits 9-10um infrared rays and continuously alternates from the "blind zone".
  • a window equipped with an interference filter is opened on the top of the human pyrosensor, and the interference filter can pass the light
  • the wavelength range is 7-10um, which is suitable for the detection of human infrared radiation, and other wavelengths of infrared are absorbed by the interference filter to form an infrared sensor used to detect human radiation, and monitor in the set monitoring area ;
  • the software on the receiving device can search for iBeacon and realize multiple functions including notifying the user.
  • the receiving device can also link iBeacons from the iBeacon universal Attribute configuration service to restore value; iBeacons do not push notifications to receiving devices, except for their own ID, mobile software can use the signals received from iBeacons to push notifications themselves;
  • the power consumption mode plays products and sales discount information, and uses wireless network and/or data cable to realize the pre-made voice or video content update of the device.
  • the target person only needs to turn on the Bluetooth, use the WeChat shake function or open the WeChat applet automatically Identify, you can discover the pre-made preferential information content conveyed by the target device.
  • the target person can select the corresponding interactive content and scan the product code of the one-item one-code system to achieve product authenticity query, logistics information query, and stocking information query.
  • the signal processing module 5 receives the signal of the human body pyro-infrared detection module, and after judging whether it is necessary to play the information, it sends the playback signal to the voice and video playback control module, which is integrated with the human body pyro-infrared detection module;
  • the network version of the device adds MCU control unit 6 and wireless communication module 7.
  • the wireless communication module 7 can be a WIFI module or a 4G network communication module.
  • the location and environment information is transmitted to the cloud service platform through the network.
  • the device realizes the update of voice or video information through the network, realizes the function of the intelligent IoT terminal device, and realizes the remote management of offline devices in the background cloud platform management center And maintenance.
  • the applicant uses a cloud platform to connect consumers, enterprises, and circulation, so as to provide comprehensive O2O marketing, anti-counterfeiting traceability, and warehousing logistics solutions.
  • the same sensor as in Example 1 can be used to identify the movement of people in the monitoring area.
  • the human body pyro-infrared detection module 1 transmits a level signal to the signal processing module 5, where the signal level is During the holding time, the human body pyro-infrared detection module 1 no longer responds to new induction triggers; the signal processing module 5 sends a playback level signal or communication instruction to the voice and video playback control module 3 after signal amplification or conversion processing; voice and video playback
  • the control module 3 plays the corresponding voice or video content according to the preset content. After the broadcast ends, it starts the silent time preset by the system.
  • Bluetooth interactive module 2 After pre-setting the relevant parameters in accordance with the ibeacon protocol, in the low power mode, the cyclic transmission mode is adopted. As long as the mobile phone opens WeChat, you can quickly participate in the latest activities of the merchants by scanning and launching the applet or shaking the interface.
  • the seamless docking of interaction with online activities, through the "one item, one code" system, scanning the product code can also achieve more functions, such as: membership points, lottery, authenticity query, logistics query, anti-smuggling and other functions.
  • the network version of the intelligent inductive shopping guide device 10' in the application system contains a Bluetooth interactive module 2, which supports the setting of the ibeacon protocol, has the three parameters of UUID, Major, and Minor, through the WeChat official account or subscription account and other public platforms
  • the back-end management terminal configures the personalized parameters of each device to realize different content display of each device.
  • the display content of the on-site device can be changed by modifying the link of the displayed content in the background; at the same time, it uses Tencent's back-end big data interface to obtain Consumers’ relevant public data, to achieve precise push marketing, to achieve the most targeted, avoid flat and cast-net marketing models; combined with the one-item one-code system, so that consumers can participate in various vendors on the spot Online activities provided.
  • the number of shopping guide equipment in the venue mode in Figure 7 As shown in the use state diagram of intelligent inductive shopping guide equipment in the venue mode in Figure 7, for the venue mode where activities are held in a relatively empty venue, the number of shopping guide equipment is deployed as needed, and each shopping guide equipment covers an area of 100 square meters.
  • the number of devices that need to be set up to calculate the area of the site can achieve full coverage, so that users can get the same activity content through WeChat shake mode at any location in the venue, so that they can switch without feeling.
  • the application system of this embodiment is similar to that of embodiment 1.
  • the device can be placed in the corresponding position of the conference venue. People in the signal coverage area can shake it through WeChat to obtain the latest information of this conference or event. Users can participate through social software. The latest events can be used offline or in real-time to use the obtained discounts; the background collects device information to obtain the effect of promotional activities, flow information, participation rate, purchase rate, repurchase rate, user purchase frequency and other consumption information analysis, so that Enterprises plan activities and formulate marketing models more specifically; or adopt the venue model. among them:
  • the sensor module transmits a level signal to the signal processing module.
  • the duration of this signal can be set for any length of time.
  • the human body pyro-sensing sensor module no longer corresponds to a new induction trigger;
  • the signal processing module After signal processing (amplification or conversion), the signal processing module sends playback instructions (level signals or communication instructions) to the voice and video playback control module;
  • the voice and video playback control module plays the corresponding voice or video content according to the preset content
  • the Bluetooth interactive module after pre-setting relevant parameters in accordance with the ibeacon protocol, in the low power mode, adopts the cyclic transmission mode, as long as the mobile phone opens the social media software such as WeChat, start the applet by scanning or shaking the interface You can quickly participate in the latest activities of the merchants and realize the seamless connection between offline and online activities.
  • scanning the product code can also achieve more functions, such as: membership points, lottery, authenticity Inquiry, logistics inquiry, anti-sweeping and other functions;
  • the wireless communication module can remotely set the broadcast content built in the voice and video playback control module and the built-in parameters of the Bluetooth interactive module through the wifi network or mobile network (3G, 4G, 5G) to realize remote maintenance;
  • the system gets power through the interface, and can be connected to the computer through a microUSB or type-c standard data line to set up voice and video broadcast content;
  • the system's people flow statistics module through the diffuse photoelectric sensor or video portrait AI recognition and other modes, identify the flow of people in the area, and later can be added to the face recognition system to identify the types of users, etc., to grasp the store or sales area in real time.
  • the flow of people, feedback and analysis of the effectiveness of the activity provide certain data support;
  • This system can adopt two working modes: external power supply and built-in battery
  • the smart inductive shopping guide device in the system of this embodiment contains a Bluetooth module, supports the setting of the ibeacon protocol, has the three parameters of UUID, Major, and Minor, and is managed through the background management of public platforms such as WeChat official account or subscription account.
  • the application is extremely convenient.
  • Tencent's back-end big data interface you can obtain relevant public data of consumers, achieve precise push marketing, and achieve the greatest possible target, avoiding flat and cast-net marketing models.
  • consumers can participate in online activities provided by many manufacturers on the spot, and it is more convenient to promote the increase of code scanning rate and activity participation rate.
  • An inductive voice shopping guide device based on the Internet of Things is a multi-device combined working mode, and multiple smart inductive multimedia shopping guide devices 10', as shown in Figure 2, can collect on-site people flow information ( Not limited to people flow information, you can also add temperature, location, environmental status and other information), through the combination of multiple devices, covering most of the scope of the place, so that the entire place information is broadcast in the place, and the user does not need to leave the place. It can receive unified broadcast information and upload the status data to the cloud server at a set time; at the same time, the application system also provides remote voice and video file remote updates, firmware upgrades and other functions.
  • the human body pyro-infrared detection module 1 is the same as the embodiment 1.
  • the human body pyro-infrared detection module 1 and the signal processing module 5 are integrated, the wavelength sensitivity is set at 0.2-20um, and the special optical principle of the Fresnel lens is used.
  • An alternately changing "blind zone” and "high-sensitivity zone” are generated in front of the detector to improve its detection and receiving sensitivity.
  • the human body emits 9-10um infrared rays and continuously alternates from the "blind zone".
  • a window equipped with an interference filter is opened on the top of the human pyrosensor, and the interference filter can pass the light
  • the wavelength range is 7-10um, which is suitable for the detection of human infrared radiation, and other wavelengths of infrared are absorbed by the interference filter to form an infrared sensor used to detect human radiation, and monitor in the set monitoring area ;
  • the software on the receiving device can find iBeacon and implement multiple functions including notifying users; iBeacon does not push notifications to receiving devices, except for themselves ID, the mobile phone software can use the signal received from iBeacon to push notifications by itself;
  • the Bluetooth broadcast parameters of the product written in accordance with the specifications specified by the iBeacon technology pass low power Play Bluetooth parameters in consumption mode, display response products and sales discount information through the built-in functions of social software, and use wireless networks and/or data cables to update the pre-made voice or video content of the device.
  • the target personnel only need to turn on the Bluetooth and use WeChat to shake A shake function or automatic recognition of the WeChat applet can discover the pre-made discount information delivered by the target device.
  • the target person can select the corresponding interactive content and scan the product code of the one-item one-code system to realize the authenticity of the product.
  • the signal processing module 5 receives the signal of the human body pyro-infrared detection module, and after judging whether it is necessary to play the information, it sends the playback signal to the voice and video playback control module, which is integrated with the human body pyro-infrared detection module;
  • the MCU control unit 6 is used as a microcomputer management system to control peripheral equipment, and through the WIFI&Bluetooth interactive module 2, it receives instructions from the management system and uploads the field data transmitted by the human body pyro-infrared detection module 1; by the human body pyro-sensor Module 1 detects the movement of people around the device and sends the switch signal to the MCU control unit 6.
  • the MCU control unit 6 pushes the voice files stored in the storage expansion chip 62 to the voice or video playback control module 3 through the SPI bus.
  • the voice broadcast chip 31, the voice broadcast chip 31 drives the speaker 32 to play the voice; the MCU control unit 6 loops the control indicator light 61 to display different colors; the MCU control unit 6 is connected to the external power supply through the USB to the serial port chip 81 to provide the system Power supply, while supporting USB interface 82 to update firmware.
  • the network version of the device adds the MCU control unit 6 and the wireless communication module 7.
  • the wireless communication module 7 can be a WIFI module or a 4G network communication module. Through the diffuse photoelectric sensor or the video portrait AI recognition mode, it can identify the traffic information in the area, The site location and environmental information are transmitted to the cloud service platform through the network. At the same time, the device realizes the update of voice or video information through the network, realizes the function of the intelligent Internet of things terminal device, and realizes the remote device remote from the offline device in the background cloud platform management center. Management and maintenance.
  • the applicant uses a cloud platform to connect consumers, enterprises, and circulation, so as to provide comprehensive O2O marketing, anti-counterfeiting traceability, and warehousing logistics solutions.
  • This embodiment mainly uses the application system of the network version of the intelligent inductive multimedia shopping guide device 10', and it can also be a stand-alone version of the inductive multimedia shopping guide device.
  • the same sensor as in embodiment 1 or 2 can be used to identify the movement of people in the monitoring area.
  • the human body pyro-infrared detection module 1 transmits the level signal or instruction to the signal processing module 5, where During the signal level hold time, the human body pyro-infrared detection module 1 no longer responds to new induction triggers; the signal processing module 5 sends a playback level signal or communication instruction to the voice or video playback control module 3 after signal amplification or conversion processing ;
  • the voice or video playback control module 3 plays the corresponding voice or video content according to the preset content. After the broadcast ends, it starts the silent time preset by the system.
  • Bluetooth interactive module 2 After the silent time ends, the system resumes the sensing function and continues to loop the above work; Bluetooth interactive module 2, after pre-setting relevant parameters in accordance with the iBeacon protocol, in low power consumption mode, it adopts cyclic transmission mode. As long as the mobile phone opens WeChat, you can quickly join the merchant by scanning to start the applet or shaking the interface. The latest activities, to achieve seamless interaction between offline and online activities, through the "one item, one code" system, scanning the product code can also achieve more functions, such as: membership points, lottery, authenticity query, logistics query, prevention Fleeing goods and other functions.
  • the network version of the intelligent inductive shopping guide device 10' in the application system contains a Bluetooth interactive module 2, which supports the setting of the iBeacon protocol, it has three parameters: UUID, Major, and Minor, and can be accessed through public platforms such as WeChat public account or subscription account.
  • the back-end management terminal configures the personalized parameters of each device to realize different content display of each device.
  • the display content of the on-site device can be changed by modifying the link of the displayed content in the background; at the same time, it uses Tencent's back-end big data interface to obtain Consumers’ relevant public data, to achieve precise push marketing, to achieve the most targeted, avoid flat and cast-net marketing models; combined with the one-item one-code system, so that consumers can participate in various vendors on the spot Online activities provided.
  • the number of shopping guide equipment in the venue mode in Figure 7 for the venue mode where activities are held in a relatively empty venue, the number of shopping guide equipment is deployed according to the needs, and each shopping guide equipment covers a range of 100-300 square meters. (The range mainly depends on the Bluetooth standard used by the device.
  • the devices include inductive multimedia shopping guide devices and user mobile devices. Such as mobile phones, PADs, etc.). Calculate the number of devices that need to be set according to the site area to achieve full coverage, allowing users to be anywhere in the venue The location obtains the same activity content through the WeChat shake mode, so that it can be switched without feeling.
  • the application system of this embodiment is similar to that of embodiment 1 or 2.
  • the device can be placed in the corresponding position of the conference hall. People in the signal coverage area can shake their mobile phone WeChat to obtain the latest information of this conference or event.
  • the user can use social software , Participating in the latest activities, you can use the obtained discounts offline or in real time; in the background, through the collection of device information, you can obtain the effect of promotional activities, traffic information, participation rate, purchase rate, repurchase rate, user purchase frequency and other consumer information analysis, This enables companies to plan activities and formulate marketing models more specifically; or adopt the venue model. among them:
  • the sensor module transmits a level signal to the signal processing module.
  • the duration of this signal can be set for any length of time.
  • the human body pyro-sensing sensor module no longer corresponds to a new induction trigger;
  • the signal processing module After signal processing (amplification or conversion), the signal processing module sends playback instructions (level signals or communication instructions) to the voice and video playback control module;
  • the voice and video playback control module plays the corresponding voice or video content according to the preset content
  • the Bluetooth interactive module after pre-setting relevant parameters in accordance with the iBeacon protocol, in low power consumption mode, adopts the cyclic transmission mode, as long as the mobile phone opens WeChat and other social media software, start the applet by scanning or shaking the interface You can quickly participate in the latest activities of the merchants and realize the seamless connection between offline and online activities.
  • scanning the product code can also achieve more functions, such as: membership points, lottery, authenticity Inquiry, logistics inquiry, anti-sweeping and other functions;
  • the wireless communication module can remotely set the broadcast content built in the voice and video playback control module and the built-in parameters of the Bluetooth interactive module through WIFI network or mobile network (3G, 4G, 5G) to realize remote maintenance;
  • the system obtains power through the interface, and can update the voice or video broadcast content through the microUSB or type-c standard data line to connect to the computer;
  • the system's people flow statistics module uses diffuse photoelectric sensors or video portrait AI recognition modes to identify the flow of people in the area.
  • Follow-up can be added to the face recognition system to identify user types, etc., to grasp the store or sales location in real time.
  • the flow of people, feedback and analysis of the effectiveness of the activity provide certain data support;
  • This system can adopt two working modes: external power supply and built-in battery
  • the smart inductive shopping guide device in the system of this embodiment contains a Bluetooth module, supports the setting of the iBeacon protocol, has three parameters of UUID, Major, and Minor, and manages it through the background management of public platforms such as WeChat official account or subscription account. At the end, configure the personalized parameters of each device to achieve different content display for each device. You only need to modify the link of the display content in the background to change the display content of the on-site device. The application is extremely convenient. At the same time, using Tencent's back-end big data interface, you can obtain relevant public data of consumers, achieve precise push marketing, and achieve the greatest possible target, avoiding flat and cast-net marketing models. At the same time, combined with the "one item, one code" system, consumers can participate in online activities provided by many manufacturers on the spot, and it is more convenient to promote the increase of code scanning rate and activity participation rate.
  • the present invention has the advantages of:
  • the equipment adopts mature Internet of Things, big data, mobile Internet and other technologies to provide a non-inductive sales model while effectively reducing the energy consumption of the equipment, which greatly improves social benefits.
  • the equipment can provide unmanned services, providing a new display and shopping guide mode for the future unmanned shopping system.
  • the device When a person passes through the sensing range of the device, the device automatically broadcasts the set voice or video content;
  • the system equipment provides multiple modes such as external power supply or modular battery, built-in battery, etc.
  • the merchant chooses according to the actual use environment to realize the working mode of multiple environments;

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Abstract

本发明智能感应式多媒体导购设备及应用系统涉及物联网技术，用于无感多媒体导购。一种智能感应式多媒体导购设备，采用外接电源和内置电池两种供电模式，带有电源及数据接口，利用物联网技术中的人体热释红外感应技术，并结合蓝牙通讯技术，云平台大数据分析、一物一码技术，配套自动控制语音视频播放器，以及电源管理系统组成，通过蓝牙设备ibeacon，将设备与目前流行的社交媒体软件-微信实现无感、无缝对接，实现线下导购引流与线上活动互动相结合，通过微信的后台大数据和人工智能，为用户提供更加贴合的导购服务，通过线上强大的后台大数据分析为线下终端提供多样性、个性化、直观性的多维度视听导购服务。

Description

智能感应式多媒体导购设备及应用系统 技术领域
本发明智能感应式多媒体导购设备及应用系统涉及物联网技术，用于无感多媒体导购。
背景技术
目前在市场上的商品导购环节中，基本上是采用导购员或音响连续播放(主要是便携式扩音器等设备)，两种形式进行。其中，一种模式是人工导购员，需要雇佣人员、人员定期培训、人员管理考核等，成本高且消费者很多时候并不喜欢导购员随行介绍的方式；另一种模式，采用便携式音响，提前录制好语音，循环播放的模式，此种方式虽然成本不高，但是容易造成消费者听觉疲劳和反感，导购体验较差，且没有任何互动。
随着物联网、移动网络、大数据及人工智能等技术的成熟，使依托新技术设计一种感应式的无感多媒体导购设备成为可能，以满足消费者日益提升的自由购物感受要求。
iBeacon是苹果公司推出的一项室内低耗能蓝牙技术。其工作方式是：配备有低功耗蓝牙(BLE)通信功能的设备使用BLE技术向周围发送自己特有的ID，接收到该ID的应用软件会根据该ID采取一些行动，常常用来做室内定位。
iBeacon蓝牙技术是2010年发布的蓝牙4.0技术规范的基础上发展而来，蓝牙4.0实际是个三位一体的蓝牙技术，它将三种规格合而为一，分别是传统蓝牙、低功耗蓝牙和高速蓝牙技术，这三个规格可以组合或者单独使用iBeacon是apple开发的基于BLE(Bluetooth low energy)的精确定位技术。
iBeacon使用的是BLE技术，具体而言，利用的是BLE中名为“通告帧”(Advertising)的广播帧。只要是支持BLE的设备就可以接收到，iBeacon通过在这种通告帧的有效负载部分嵌入苹果自主格式的数据来实现。
专利号：201310397827.6公开了一种基于红外热源探测的人体探测装置，包括罩壳、热释电红外传感器、以及驱动电机，所述热释电红外传感器安装在所述罩壳内部，所述罩壳、热释电红外传感器由驱动电机带动进行同步旋转；所述罩壳上开设有长条状的狭缝，所述热释电红外传感器包括红外探头，红外探头前端设置有菲涅尔透镜，菲涅尔透镜正对罩壳上的狭缝。可探测360度范围内的静止人体的红外热源，探测分辨率高。
关于大数据：大数据(big data)是指无法在一定时间范围内用常规软件工具进行捕捉、管理和处理的数据集合，是需要新处理模式才能具有更强的决策力、洞察发现力和流程优化能力的海量、高增长率和多样化的信息资产。
特征
容量(Volume)：数据的大小决定所考虑的数据的价值和潜在的信息；
种类(Variety)：数据类型的多样性；
速度(Velocity)：指获得数据的速度；
可变性(Variability)：妨碍了处理和有效地管理数据的过程。
真实性(Veracity)：数据的质量
复杂性(Complexity)：数据量巨大，来源多渠道
价值(value)：合理运用大数据，以低成本创造高价值
趋势
趋势一：数据的资源化
何为资源化，是指大数据成为企业和社会关注的重要战略资源，并已成为大家争相抢夺的新焦点。因而，企业必须要提前制定大数据营销战略计划，抢占市场先机。
趋势二：与云计算的深度结合
大数据离不开云处理，云处理为大数据提供了弹性可拓展的基础设备，是产生大数据的平台之一。自2013年开始，大数据技术已开始和云计算技术紧密结合，预计未来两者关系将更为密切。除此之外，物联网、移动互联网等新兴计算形态，也将一齐助力大数据革命，让大数据营销发挥出更大的影响力。
趋势三：科学理论的突破
随着大数据的快速发展，就像计算机和互联网一样，大数据很有可能是新一轮的技术革命。随之兴起的数据挖掘、机器学习和人工智能等相关技术，可能会改变数据世界里的很多算法和基础理论，实现科学技术上的突破。
趋势四：数据科学和数据联盟的成立
未来，数据科学将成为一门专门的学科，被越来越多的人所认知。各大高校将设立专门的数据科学类专业，也会催生一批与之相关的新的就业岗位。与此同时，基于数据这个基础平台，也将建立起跨领域的数据共享平台，之后，数据共享将扩展到企业层面，并且成为未来产业的核心一环。
趋势五：数据泄露泛滥
未来几年数据泄露事件的增长率也许会达到100％，除非数据在其源头就能够得到安全保障。可以说，在未来，每个财富500强企业都会面临数据攻击，无论他们是否已经做好安全防范。而所有企业，无论规模大小，都需要重新审视今天的安全定义。在财富500强企业中，超过50％将会设置首席信息安全官这一职位。企业需要从新的角度来确保自身以及客户数据，所有数据在创建之初便需要 获得安全保障，而并非在数据保存的最后一个环节，仅仅加强后者的安全措施已被证明于事无补。
趋势六：数据管理成为核心竞争力
数据管理成为核心竞争力，直接影响财务表现。当“数据资产是企业核心资产”的概念深入人心之后，企业对于数据管理便有了更清晰的界定，将数据管理作为企业核心竞争力，持续发展，战略性规划与运用数据资产，成为企业数据管理的核心。数据资产管理效率与主营业务收入增长率、销售收入增长率显著正相关；此外，对于具有互联网思维的企业而言，数据资产竞争力所占比重为36.8％，数据资产的管理效果将直接影响企业的财务表现。
趋势七：数据质量是BI(商业智能)成功的关键
采用自助式商业智能工具进行大数据处理的企业将会脱颖而出。其中要面临的一个挑战是，很多数据源会带来大量低质量数据。想要成功，企业需要理解原始数据与数据分析之间的差距，从而消除低质量数据并通过BI获得更佳决策。
趋势八：数据生态系统复合化程度加强
大数据的世界不只是一个单一的、巨大的计算机网络，而是一个由大量活动构件与多元参与者元素所构成的生态系统，终端设备提供商、基础设施提供商、网络服务提供商、网络接入服务提供商、数据服务使能者、数据服务提供商、触点服务、数据服务零售商等等一系列的参与者共同构建的生态系统。而今，这样一套数据生态系统的基本雏形已然形成，接下来的发展将趋向于系统内部角色的细分，也就是市场的细分；系统机制的调整，也就是商业模式的创新；系统结构的调整，也就是竞争环境的调整等等，从而使得数据生态系统复合化程度逐渐增强。
“一物一码”技术是利用云平台将消费者、企业、流通三者连接起来，从而能提供全面的O2O营销、防伪追溯、仓储物流等解决方案的一种技术，具有下述功能：
1、防伪："一物一码"可以实现高效盘活贫困地区特色农业资源，将产品品质精准传导给消费者，让品牌产品“卖得出、卖得快、卖得好”，进而助力政府实现“精准扶贫”，助力国家食品、药品安全，形成政府企业公平、米农增收，百姓安心的共赢态势。
2、促销：以物物有红包件件有赠品的方式吸引消费者，增加品牌影响力及传播力，红包金额为企业促销金。
3、掌控消费信息：提供扫码登陆、积分管理、移动电商引流、红包支付对接等基础营销工具，也可作为数字营销活动的底层平台，为品牌营销者和数字营销服务商提供技术和数据开发管理平台。借助这个解决方案，品牌营销者还可以 分析消费者的购买行为。
现有导购技术中存在的不足：
1.传统导购模式成本很高或较高；
2.传统导购展示形式单一，导购体验较低；
3.导购人员变动频繁或设备维护成本高。
4.无法与线上活动实现互动或紧密结合。
5.传统形式易造成能耗浪费。
发明内容
本发明目的在于：提供一种智能感应式多媒体导购设备，以解决目前这种需求和使用过程中的问题。
本发明再一目的在于：提供所述设备的应用系统。
本发明目的通过下述技术方案实现：一种智能感应式多媒体导购设备，为一种感应式的无感多媒体导购设备，采用外接电源和内置电池两种供电模式，带有电源及数据接口，利用物联网技术中的人体热释红外感应技术，并结合蓝牙通讯技术，云平台大数据分析、一物一码技术，配套自动控制语音视频播放器，以及电源管理系统组成，通过蓝牙设备ibeacon，将设备与目前流行的社交媒体软件-微信实现无感、无缝对接，实现线下导购引流与线上活动互动相结合，通过微信的后台大数据和人工智能，为用户提供更加贴合的导购服务，通过线上强大的后台大数据分析为线下终端提供多样性、个性化、直观性的多维度视听导购服务，至少包括：
(1)人体热释红外探测模块，与电源模块、语音视频播放控制模块、蓝牙互动模块电连接，包括人体热释传感器、人体热释传感器前端设置的菲涅尔透镜构成，波长灵敏度设在0.2-20um，利用菲涅尔透镜的特殊光学原理，在探测器前方产生一个交替变化的“盲区”和“高灵敏区”，以提高它的探测接收灵敏度，当有人从透镜前走过时，人体发出的波长为9-10um红外线不断地交替从“盲区”进入“高灵敏区”，使接收到的红外信号以忽强忽弱的脉冲形式输入，从而强化其能量幅度；在人体热释传感器顶端开设一个装有干涉滤光片的窗口，该干涉滤光片可通过的光波长范围为7-10um，以适合人体红外辐射的探测，而对其它波长的红外线由该干涉滤光片予以吸收，形成用作探测人体辐射的红外线传感器，并在设定的监测区域内进行监测；
(2)蓝牙互动模块
由一个或多个在一定范围内发射传输他们唯一识别码iBeacon信标设备组成，接收设备上的软件可以查找iBeacon并实现包括通知用户的多种功能，接收 设备也可以通过链接iBeacons从iBeacon的通用属性配置服务来恢复价值；iBeacons不推送通知给接收设备，除了他们自己的ID，手机软件可以使用从iBeacons接收到的信号来自己推送通知；
(3)语音视频播放控制模块
当消费者经过智能感应式多媒体导购设备的感应区域时，被设备感知，并开始播放预置在设备内部的语音或视频信息；按照ibeacon技术规定的规范写入的商品蓝牙广播参数设置，通过低功耗模式播放商品及销售优惠信息，并利用无线网络和/或数据线，实现设备的预制语音或视频内容更新，目标人员只需要打开蓝牙，使用微信的摇一摇功能或者打开微信小程序自动识别，即可发现目标设备传达的预制优惠信息内容，目标人员可以选择相应的互动内容，并结合扫描一物一码系统的商品码，实现商品真伪查询、物流信息查询、窜货信息查询、售价统计、会员积分、有奖促销等多种功能；通过微信后台大数据接口并结合一物一码大数据接口，获取目标人员的相关公共信息，通过大数据分析推断出目标人员的购物喜好、购物频率、活动区域、活动参与度、活动转化率、地域购物习惯、消费趋势，为提供精准化、个性化、效率化的销售、互动活动等提供数据指导，通过大数据的不断累积和分析不断自我学习和优化，对线下和线上的销售活动更加具备精准的指导作用；
(4)信号处理模块
信号处理模块接收人体热释红外探测模块和蓝牙互动模块探测到的信号，并判断是否需要播放信息后，将播放信号发送给语音视频播放控制模块，其中，信号处理模块与人体热释红外探测模块为一体或分开；
(5)电源模块
与电源和数据接口连接，用于提供给人体热释红外探测模块、蓝牙互动模块、语音视频播放控制模块所需要的各类型稳定电源。
红外线热释电传感器对人体的敏感程度还和人的运动方向关系很大。红外线热释电传感器对于径向移动反应最不敏感,而对于横切方向(即与半径垂直的方向)移动则最为敏感.在现场选择合适的安装位置是避免红外探头误报、求得最佳检测灵敏度极为重要的一环。
在上述方案基础上，所述的人体热释红外探测模块中，人体热释传感器是本发明的核心感应传感器，由热释电探测元、干涉滤光片和场效应管匹配器三部分组成，引入N沟道结型场效应管(FET)，完成阻抗变换，使热释电探测元输出的电荷信号，经电阻转换为电压输出，故引入的N沟道结型场效应管接成共漏形式来完成阻抗变换。
其中，所述的热释电探测元可以为压电陶瓷(PZT)，为一定厚度的片状高热电材料制成的薄片，以及在薄片的两面镀上金属电极，然后，加电对其进行极化制得。
在上述方案基础上，对所述的人体热释红外探测模块进行抗干扰性能编辑，包括：
①防小动物干扰：探测器安装在推荐的使用高度，对探测范围内地面上的小动物，一般不产生报警；
②抗电磁干扰：探测器的抗电磁波干扰性能符合GB10408中4.6.1要求，一般手机电磁干扰不会引起误报；
③抗灯光干扰：探测器在正常灵敏度的范围内，受3米外H4卤素灯透过玻璃照射，不产生报警。
在上述方案基础上，红外线热释电传感器对人体的敏感程度与人的运动方向有关，对于目标人的径向移动反应最不敏感,而对于与移动半径垂直的方向的移动敏感。
在上述方案基础上，所述设备为网络版设备或单机版设备，其中，网络版设备增加了MCU控制单元和无线通讯模块(如可以WIFI模块或4G网络通讯模块)，通过漫射性光电传感器或视频人像AI识别模式，识别区域内的人流量信息、现场位置、环境信息通过网络传送到云服务平台，同时，所述设备通过网络实现语音或视频信息的更新，实现智能物联网终端设备的功能，在后台云平台管理中心实现对线下的设备远程管理和维护；单机版设备摆放在货架的相应位置，通过蓝牙模块与用户的微信摇一摇互动，后台通过设备信息的采集，获取促销活动的效果、人流信息、参与率、购买率、复购率、用户购买频次等多种消费信息分析，使得企业更加有针对性的策划活动和制定营销模式。
蓝牙iBeacon技术的应用基础：蓝牙iBeacon的数据主要由四种资讯构成，分别是UUID(通用唯一标识符)、Major、Minor、Measured Power。
UUID是规定为ISO/IEC11578:1996标准的128位标识符。
Major和Minor由iBeacon发布者自行设定，都是16位的标识符。比如，连锁店可以在Major中写入区域资讯，可在Minor中写入个别店铺的ID等。另外，在家电中嵌入iBeacon功能时，可以用Major表示产品型号，用Minor表示错误代码，用来向外部通知故障。
Measured Power是iBeacon模块与接收器之间相距1m时的参考接收信号强度(RSSI：Received Signal Strength Indicator)。接收器根据该参考RSSI与接收信号的强度来推算发送模块与接收器的距离。
iOS7对接收到的iBeacon信号进行解释后，向等待iBeacon资讯的所有应用软件发送UUID、Major、Minor及靠近程度。发送的靠近程度资讯是Immediate、Near、Far中的一种。
接收资讯的应用软件先确认UUID，如果确认是发送给自己的资讯，则再根据Major、Minor的组合进行处理。
一套iBeacon的部署由一个或多个在一定范围内发射传输他们唯一的识别码iBeacon信标设备组成。接收设备上的软件可以查找iBeacon并实现多种功能，比如通知用户，接收设备也可以通过链接iBeacons从iBeacon的通用属性配置服务来恢复价值。iBeacons不推送通知给接收设备(除了他们自己的ID)，然而，手机软件可以使用从iBeacons接收到的信号来自己推送通知。
一物一码是本发明人公司的产品，利用云平台将消费者、企业、流通三者连接起来，从而能提供全面的O2O营销、防伪追溯、仓储物流解决方案。
本发明中，所述设备通过接口获得电源，并且可以通过micro USB或type-c标准数据线与电脑连接设置语音、视频播报内容。
本发明还提供所述的智能感应式多媒体导购设备的应用系统：
采用一种人体热释传感器，识别监测区域内的人员移动情况，当有人员进入该区域时，人体热释红外探测模块传递给信号处理模块一个电平信号，在此信号电平保持时间内，人体热释红外探测模块不再响应新的感应触发；信号处理模块经过信号放大或转换处理后，向语音视频播放控制模块发送播放电平信号或通讯指令；语音视频播放控制模块根据预先设定的内容，播放相应的语音或视频内容，播报结束后，启动系统预设的静默时间，静默时间结束后，系统恢复感应功能，继续循环上述工作；蓝牙互动模块，通过预先设置符合ibeacon协议的相关参数后，在低功耗模式下，采用循环发射模式，只要手机打开微信，通过扫一扫启动小程序或摇一摇界面即可快速参加商家最新活动，实现线下与线上活动互动的无缝对接，通过一物一码系统，扫描商品码还能实现更多功能，如：会员积分、抽奖、真伪查询、物流查询、防窜货等功能。
所述系统中的智能感应式导购设备内部包含一个蓝牙模块，支持ibeacon协议的设置，拥有UUID，Major，Minor这三个参数，通过微信公众号或订阅号等公众平台的后台管理端，配置每一个设备的个性化参数，实现每个设备不同的内容展示，通过在后台修改展示内容的链接即可更换现场设备的展示内容；同时，利用腾讯的后台大数据接口，获取消费者的相关公共数据，做到精准推送营销，最大程度的做到有的放矢，避免平铺式的、撒网 式的营销模式；结合一物一码系统，使消费者在现场就可以参加各个厂商提供的线上活动。
在上述方案基础上，针对比较空旷的场地举行活动的会场模式，根据需要部署所述导购设备的数量，每个导购设备覆盖的范围为100平方米，根据现场面积计算需要设置的设备数量，达到全覆盖，使得用户在会场任意位置通过微信摇一摇模式获取同一个活动内容，做到无感切换。
分类：
分类工作仅应用在前端，但是将返回数组iBeacons的所有属性(UUID等)。
一个iOS设备接收一个iBeacon的传输可以近乎于iBeacon的距离，iBeacon的传输距离分为3个不同的范围：
近距：几厘米；
中距：几米；
远距：大于10米；
当用户进入、退出或者在区域内徘徊时，iBeacon的广播有能力进行传播，根据用户和Beacon的距离，这三个距离范围可以相互交互。
iBeacon传输的最大射程将取决于位置、现场布置、障碍物(例如在一个皮革手袋或厚情况下)。标准信号有近似的70米，远程信号可达450米。
本发明根据目前相关已成熟的技术，采用一种人体热释感应传感器，识别一定范围内的人员移动情况，根据用户的应用场景，选择单机版或网络版设计的设备，实现不同的应用服务，当有人员进入设备感应区域时，语音视频播报控制系统，激活预设的语音或视频，用最短的时间引起体验者的注意，传递要宣传的内容。当体验者需要进一步了解互动时，通过手机社交媒体软件---微信的内置功能，打开扫一扫或摇一摇(软件会提示没有开启蓝牙的用户开启蓝牙)，后台系统通过获取现场设备内置的蓝牙模块内置的ibeacon协议，自动获取用户相关信息，并提供相关互动界面和相关商品介绍，或者提供关联服务等内容。
本发明优越性在于：充分利用现有技术，设备总体造价低或较低；设备可扩展性强，并且维护成本很低；使用了先进的感应技术，使得设备在无人模式实现低功耗待机，有效降低系统能耗，实现绿色低能耗的目的。利用本发明导购设备形成的应用系统展现商品的形式多样，并做到无感式的展示体验，针对性较强；提供一种舒服、宽松的展示氛围；增加了与用户现场互联，实现了线上与线下的互动。
附图说明
图1单机版智能感应式导购设备框图；
图2网络版智能感应式导购设备框图；
图3人体热释红外探测模块结构示意图；
图4人体热释传感器结构示意图其中，图4A为结构示意图，图4B为原理框图；
图5应用系统原理图；
图6单机版智能感应式导购设备使用状态图；
图7会场模式智能感应式导购设备使用状态图；
图8语音视频播放MCU控制模块原理框图；
图中标号说明：
10、10’——智能感应式导购设备；
1——人体热释红外探测模块；
11——红外线热释电传感器；
111——外壳；1111——窗口；
112——PZT；113——支承环；114——FET管；
115——电路元件；116——滤光片；117——引脚；
12——菲涅尔透镜；
3——语音视频播放控制模块；31——语音播报芯片；32——喇叭；
4——电源模块；
5——信号处理模块；
6——MCU单元；61——指示灯；62——存储扩展芯片；
7——无线通讯模块；
8——电源及数据接口；
9——货架。
具体实施方式
实施例1
一种单机版智能感应式多媒体导购设备10，如图1所示，为一种感应式的无感多媒体导购设备，采用外接电源或内置电池供电模式，带有电源及数据接口8(为MICRO USB或Type-c接口)，利用物联网技术中的人体热释红外感应技术，并结合蓝牙通讯技术，云平台大数据分析、一物一码技术，配套自动控制语音视频播放器，以及电源管理系统组成，通过蓝牙设备ibeacon，将设备与目前流行的社交媒体软件-微信，实现无感、无缝对接，实现线下导购引流与线上活动互动相结合，通过微信的后台大数据和人工智能，为用户提供更加贴合的导购服务，通过线上强大的后台大数据分析为线下终端提供多样性、个性化、直观性的多维度视听导购服务，包括人体热释红外探测模块1(也称为人体热释感应传感器模 块)、蓝牙互动模块2、语音视频播放控制模块3、电源模块4和信号处理模块5，其中，电源模块4分别连接人体热释红外探测模块1，语音视频播放控制模块3和蓝牙互动模块2；
(1)人体热释红外探测模块1，如图3所示，包括红外线热释电传感器11、红外线热释电传感器11前端设置的菲涅尔透镜12构成，波长灵敏度设在0.2-20um，当有人从菲涅尔透镜12前走过时，人体发出的波长为9-10um红外线不断地交替从“盲区”进入“高灵敏区”，使接收到的红外信号以忽强忽弱的脉冲形式输入；人体热释传感器11结构如图4A所示，红外线热释电传感器11由外壳111、设在外壳内自上而下依序由热电元件PZT 112、支撑环113、场效应管FET管114、电路元件115和引脚117，在PZT 112顶端的外壳111上开设一个装有滤光片116的窗口1111，该干涉滤光片116可通过的光波长范围为7-10um，以适合人体红外辐射的探测，而对其它波长的红外线由该干涉滤光片116予以吸收，形成用作探测人体辐射的红外线传感器，并在设定的监测区域内进行监测；
(2)蓝牙互动模块2
由一个或多个在一定范围内发射传输他们唯一识别码iBeacon信标设备组成，进行手机APP参数设置，接收设备上的软件可以查找iBeacon并通过实现包括通知用户的多种功能，接收设备也可以通过链接iBeacons从iBeacon的通用属性配置服务来恢复价值；iBeacons不推送通知给接收设备，除了他们自己的ID，手机APP软件可以使用从iBeacons接收到的信号来自己推送通知；
(3)语音视频播放控制模块3
当消费者经过智能感应式多媒体导购设备的感应区域时，被设备感知，并开始播放预置在设备内部的语音或视频信息；按照ibeacon技术规定的规范写入的商品蓝牙广播参数设置，通过低功耗模式播放商品及销售优惠信息，并利用无线网络和/或数据线，实现设备的预制语音或视频内容更新，目标人员只需要打开蓝牙，使用微信的摇一摇功能或者打开微信小程序自动识别，即可发现目标设备传达的预制优惠信息内容，目标人员可以选择相应的互动内容，并结合扫描一物一码系统的商品码，实现商品真伪查询、物流信息查询、窜货信息查询、售价统计、会员积分、有奖促销等多种功能；通过微信后台大数据接口并结合一物一码大数据接口，获取目标人员的相关公共信息，通过大数据分析推断出目标人员的购物喜好、购物频率、活动区域、活动参与度、活动转化率、地域购物习惯、消费趋势，为提供精准化、个性化、效率化的销售、互动活动等提供数据指导，通过大数据的不断累积和分析不断自我学习和优化，对线下和线上的销售活动更加 具备精准的指导作用；
本实施例的信号处理模块5与人体热释红外探测模块1制为一体，信号处理模块接收人体热释红外探测模块1探测到的信号，并判断是否需要播放信息后，将播放信号发送给语音视频播放控制模块3；
(5)电源模块4
电源模块4作为电源管理模块与电源和数据接口8连接，用于提供给人体热释红外探测模块、蓝牙互动模块、语音视频播放控制模块等模块提供各种规格稳定电源。
本实施例的红外线热释电传感器11对人体的敏感程度与人的运动方向有关，对于目标人的径向移动反应最不敏感,而对于与移动半径垂直的方向的移动敏感。
本实施例中，所述的热释电探测元为压电陶瓷PZT 112，为片状高热电材料制成的薄片，以及在薄片的两面镀上金属电极，然后，加电对其进行极化制得。
本实施例中，如图4B所示，传感器由热释电探测元PZT 112、滤光片116和场效应管匹配器三部分组成，引入N沟道结型场效应管FET 113，完成阻抗变换，使热释电探测元输出的电荷信号，经电阻转换为电压输出，故引入的N沟道结型场效应管接成共漏形式来完成阻抗变换。
单机版智能感应式多媒体导购设备10实现人员活动监控自动播报语音或视频的基本功能，通过蓝牙互动模块2与用户的微信摇一摇互动，不具备网络功能，但是价格极低。
如图5应用系统原理图和图6单机版智能感应式导购设备使用状态图所示：
1.当有人员经过本实施例单机版智能感应式多媒体导购设备10内置的人体热释感应传感器覆盖的感应范围时，如图6所示，本单机版智能感应式多媒体导购设备10粘贴在货架9的层架上，当消费者沿货架9走动进入感应范围时，人体热释红外探测模块1传递给信号处理模块5一电平信号，此信号持续时间可以设置任意时间长度，在此信号电平保持时间内，人体热释红外探测模块1不再响应新的感应触发；
2.信号处理模块5经过信号处理后(放大或转换)，发送播放指令(电平信号或通讯指令)给语音视频播放控制模块3；
3.语音视频播放控制模块3，根据预先设定的内容，播放相应的语音或视频内容；
4.播报结束后，启动应用系统预设的静默时间(可调节)，静默时间结 束后，应用系统恢复感应功能，继续工作，通过此种模式有效的降低系统的综合能耗；
5.蓝牙互动模块2，通过预先设置符合ibeacon协议的相关参数后，在低功耗模式下，采用循环发射模式，只要手机打开微信等社交媒体软件，通过扫一扫启动小程序或摇一摇界面即可快速参加商家最新活动，实现线下与线上活动互动的无缝对接，通过本申请产品“一物一码系统”，扫描商品码还能实现更多功能，如：会员积分、抽奖、真伪查询、物流查询、防窜货等功能；
6.应用系统通过电源及数据接口8获得电源，并且可以通过micro USB或type-c标准数据线与电脑连接设置语音、视频播报内容。
本实施例中，对所述的人体热释红外探测模块1进行抗干扰性能编辑，包括：
①防小动物干扰：探测器安装在推荐的使用高度，对探测范围内地面上的小动物，一般不产生报警；
②抗电磁干扰：探测器的抗电磁波干扰性能符合GB10408中4.6.1要求，一般手机电磁干扰不会引起误报；
③抗灯光干扰：探测器在正常灵敏度的范围内，受3米外H4卤素灯透过玻璃照射，不产生报警。
实施例2
一种网络版智能感应式多媒体导购设备10’，如图2所示，可以实现采集现场的人流信息(不仅限人流信息，还可以增加温度、位置、环境状态等信息)，并在设定时间将状态数据上传至云服务端；同时应用系统还提供了远程语音、视频文件的远程更新，固件升级等功能。
与单机版不同是增加了MCU单元6和无线通讯模块7、电源模块4分别电连接人体热释红外探测模块1、蓝牙互动模块2、语音视频播放控制模块3、MCU单元6和无线通讯模块7，其中：
(1)人体热释红外探测模块1，与实施例1相同，人体热释红外探测模块1与信号处理模块5为一体，波长灵敏度设在0.2-20um，利用菲涅尔透镜的特殊光学原理，在探测器前方产生一个交替变化的“盲区”和“高灵敏区”，以提高它的探测接收灵敏度，当有人从透镜前走过时，人体发出的波长为9-10um红外线不断地交替从“盲区”进入“高灵敏区”，使接收到的红外信号以忽强忽弱的脉冲形式输入；在人体热释传感器顶端开设一个装有干涉滤光片的窗口，该干涉滤光片可通过的光波长范围为7-10um，以适合人体红外辐射的探测，而对其它 波长的红外线由该干涉滤光片予以吸收，形成用作探测人体辐射的红外线传感器，并在设定的监测区域内进行监测；
(2)蓝牙互动模块2
由一个或多个在一定范围内发射传输他们唯一识别码iBeacon信标设备组成，接收设备上的软件可以查找iBeacon并实现包括通知用户的多种功能，接收设备也可以通过链接iBeacons从iBeacon的通用属性配置服务来恢复价值；iBeacons不推送通知给接收设备，除了他们自己的ID，手机软件可以使用从iBeacons接收到的信号来自己推送通知；
(3)语音视频播放控制模块3
当消费者经过智能感应式多媒体导购设备的感应区域时，被设备感知，并开始播放预置在设备内部的语音或视频信息；按照ibeacon技术规定的规范写入的商品蓝牙广播参数设置，通过低功耗模式播放商品及销售优惠信息，并利用无线网络和/或数据线，实现设备的预制语音或视频内容更新，目标人员只需要打开蓝牙，使用微信的摇一摇功能或者打开微信小程序自动识别，即可发现目标设备传达的预制优惠信息内容，目标人员可以选择相应的互动内容，并结合扫描一物一码系统的商品码，实现商品真伪查询、物流信息查询、窜货信息查询、售价统计、会员积分、有奖促销等多种功能；通过微信后台大数据接口并结合一物一码大数据接口，获取目标人员的相关公共信息，通过大数据分析推断出目标人员的购物喜好、购物频率、活动区域、活动参与度、活动转化率、地域购物习惯、消费趋势，为提供精准化、个性化、效率化的销售、互动活动等提供数据指导，通过大数据的不断累积和分析不断自我学习和优化，对线下和线上的销售活动更加具备精准的指导作用；
(4)信号处理模块5
信号处理模块5接收人体热释红外探测模块的信号，并判断是否需要播放信息后，将播放信号发送给语音视频播放控制模块，与人体热释红外探测模块为一体；
(5)电源模块4
与电源和数据接口8连接，用于提供给人体热释红外探测模块1、蓝牙互动模块2、语音视频播放控制模块3稳定电源。
网络版设备增加了MCU控制单元6和无线通讯模块7，无线通讯模块7可以WIFI模块或4G网络通讯模块，通过漫射性光电传感器或视频人像AI识别模式，识别区域内的人流量信息、现场位置、环境信息通过网络传送到云服务平台，同时，所述设备通过网络实现语音或视频信息的更新，实现智能物联网终端设备的 功能，在后台云平台管理中心实现对线下的设备远程管理和维护。
本申请人的“一物一码”技术是利用云平台将消费者、企业、流通三者连接起来，从而能提供全面的O2O营销、防伪追溯、仓储物流解决方案。
本实施例网络版智能感应式多媒体导购设备10’的应用系统，
可采用与实施例1相同的传感器，识别监测区域内的人员移动情况，当有人员进入该区域时，人体热释红外探测模块1传递给信号处理模块5一电平信号，在此信号电平保持时间内，人体热释红外探测模块1不再响应新的感应触发；信号处理模块5经过信号放大或转换处理后，向语音视频播放控制模块3发送播放电平信号或通讯指令；语音视频播放控制模块3根据预先设定的内容，播放相应的语音或视频内容，播报结束后，启动系统预设的静默时间，静默时间结束后，系统恢复感应功能，继续循环上述工作；蓝牙互动模块2，通过预先设置符合ibeacon协议的相关参数后，在低功耗模式下，采用循环发射模式，只要手机打开微信，通过扫一扫启动小程序或摇一摇界面即可快速参加商家最新活动，实现线下与线上活动互动的无缝对接，通过“一物一码”系统，扫描商品码还能实现更多功能，如：会员积分、抽奖、真伪查询、物流查询、防窜货等功能。
由于应用系统中的网络版智能感应式导购设备10’内部包含一个蓝牙互动模块2，支持ibeacon协议的设置，拥有UUID，Major，Minor这三个参数，通过微信公众号或订阅号等公众平台的后台管理端，配置每一个设备的个性化参数，实现每个设备不同的内容展示，通过在后台修改展示内容的链接即可更换现场设备的展示内容；同时，利用腾讯的后台大数据接口，获取消费者的相关公共数据，做到精准推送营销，最大程度的做到有的放矢，避免平铺式的、撒网式的营销模式；结合一物一码系统，使消费者在现场就可以参加各个厂商提供的线上活动。
如图7会场模式智能感应式导购设备使用状态图所示，针对比较空旷的场地举行活动的会场模式，根据需要部署所述导购设备的数量，每个导购设备覆盖的范围为100平方米，根据现场面积计算需要设置的设备数量，达到全覆盖，使得用户在会场任意位置通过微信摇一摇模式获取同一个活动内容，做到无感切换。
本实施例应用系统与实施例1近似，可以将设备摆放在会场的相应位置，信号覆盖范围的人通过手机微信摇一摇，获取本次会议或活动最新的信息，用户通过社交软件，参加最新活动，可以离线或实时使用获取的优惠；后台通过设备信息的采集，获取促销活动的效果、人流信息、参与率、购买率、复购率、用户购 买频次等多种消费信息分析，从而使得企业更加有针对性的策划活动和制定营销模式等；或者采用会场模式。其中：
1.当有人员经过设备内置的人体热释感应传感器覆盖的范围时，传感器模块传递给信号处理模块一个电平信号，此信号持续时间可以设置任意时间长度，在此信号电平保持时间内，人体热释感应传感器模块不再相应新的感应触发；
2.信号处理模块经过信号处理后(放大或转换)，发送播放指令(电平信号或通讯指令)给语音、视频播放控制模块；
3.语音视频播放控制模块，根据预先设定的内容，播放相应的语音或视频内容；
4.播报结束后，启动系统预设的静默时间，静默时间结束后，系统恢复感应功能，继续工作。通过此种模式有效的降低系统的综合能耗。
5.蓝牙互动模块，通过预先设置符合ibeacon协议的相关参数后，在低功耗模式下，采用循环发射模式，只要手机打开微信等社交媒体软件，通过扫一扫启动小程序或摇一摇界面即可快速参加商家最新活动，实现线下与线上活动互动的无缝对接，通过本公司的一物一码系统，扫描商品码还能实现更多功能，如：会员积分、抽奖、真伪查询、物流查询、防窜货等功能；
6.无线通讯模块通过wifi网络或者移动网络(3G、4G、5G)，远程设置语音、视频播放控制模块内置的播报内容和蓝牙互动模块内置参数，实现远程维护；
7.系统通过接口获得电源，并且可以通过micro USB或type-c标准数据线与电脑连接设置语音、视频播报内容；
8.系统的人流统计模块，通过漫射性光电传感器或视频人像AI识别等模式，识别区域内的人流量，后期可以通过加入人脸识别系统，识别用户种类等，实时掌握门店或销售地的人流情况，对活动效力的反馈分析提供一定的数据支持；
9.此系统可以采用外接电源和内置电池两种工作模式
另外，本实施例系统中的智能感应式导购设备内部均含有一个蓝牙模块，支持ibeacon协议的设置，拥有UUID，Major，Minor这三个参数，通过微信公众号或订阅号等公众平台的后台管理端，配置每一个设备的个性化参数，实现每个设备不同的内容展示，只需在后台修改展示内容的链接即可更换现场设备的展示内容，应用极其方便。同时，利用腾讯的后台大数据接口，可以获取消费者的相关公共数据，做到精准推送营销，最大程度的做到 有的放矢，避免平铺式的、撒网式的营销模式。同时结合“一物一码”系统，使消费者在现场就可以参加很多厂商提供的线上活动，更便捷的促进扫码率、活动参与率的提升。
实施例3
一种基于物联网的感应式语音导购设备，与实施例2近似，为多设备组合工作模式，多个智能感应式多媒体导购设备10’，如图2所示，可以实现采集现场的人流信息(不仅限人流信息，还可以增加温度、位置、环境状态等信息)，通过多个设备组合使用，覆盖场所的绝大部分范围，使得场所内实现全场所信息统一播报，使用者不用离开位置即可收到统一的播报信息，并在设定时间将状态数据上传至云服务端；同时应用系统还提供了远程语音、视频文件的远程更新，固件升级等功能。
其中：
(1)人体热释红外探测模块1，与实施例1相同，人体热释红外探测模块1与信号处理模块5为一体，波长灵敏度设在0.2-20um，利用菲涅尔透镜的特殊光学原理，在探测器前方产生一个交替变化的“盲区”和“高灵敏区”，以提高它的探测接收灵敏度，当有人从透镜前走过时，人体发出的波长为9-10um红外线不断地交替从“盲区”进入“高灵敏区”，使接收到的红外信号以忽强忽弱的脉冲形式输入；在人体热释传感器顶端开设一个装有干涉滤光片的窗口，该干涉滤光片可通过的光波长范围为7-10um，以适合人体红外辐射的探测，而对其它波长的红外线由该干涉滤光片予以吸收，形成用作探测人体辐射的红外线传感器，并在设定的监测区域内进行监测；
(2)蓝牙互动模块2
由一个或多个在一定范围内发射传输他们唯一识别码iBeacon信标设备组成，接收设备上的软件可以查找iBeacon并实现包括通知用户的多种功能；iBeacon不推送通知给接收设备，除了他们自己的ID，手机软件可以使用从iBeacon接收到的信号来自己推送通知；
(3)语音或视频播放控制模块3
当消费者经过智能感应式多媒体导购设备的感应区域时，被设备感知，并开始播放预置在设备内部的语音或视频信息；按照iBeacon技术规定的规范写入的商品蓝牙广播参数，通过低功耗模式播放蓝牙参数，通过社交软件内置功能展示响应的商品及销售优惠信息，并利用无线网络和/或数据线，实现设备的预制语音或视频内容更新，目标人员只需要打开蓝牙，用微信摇一摇功能或者打开微信小程序自动识别，即可发现目标设备传达的预制优惠信息内容，目标人员可以选 择相应的互动内容，并结合扫描一物一码系统的商品码，实现商品真伪查询、物流信息查询、窜货信息查询、售价统计、会员积分、有奖促销等多种功能；通过微信后台大数据接口并结合一物一码大数据接口，获取目标人员的相关公共信息，通过大数据分析推断出目标人员的购物喜好、购物频率、活动区域、活动参与度、活动转化率、地域购物习惯、消费趋势，为提供精准化、个性化、效率化的销售、互动活动等提供数据指导，通过大数据的不断累积和分析不断自我学习和优化，对线下和线上的销售活动更加具备精准的指导作用；
(4)信号处理模块5
信号处理模块5接收人体热释红外探测模块的信号，并判断是否需要播放信息后，将播放信号发送给语音视频播放控制模块，与人体热释红外探测模块为一体；
(5)电源模块4
与电源和数据接口8连接，用于提供给人体热释红外探测模块1、蓝牙互动模块2、语音视频播放控制模块3稳定电源。
如图8所示：
由MCU控制单元6作为微型计算机管理系统控制外围设备，通过WIFI&蓝牙互动模块2，接收管理系统的指令和上传由人体热释红外探测模块1传来的现场数据；由所述的人体热释传感器模块1侦测设备周围的人员移动情况，并将开关信号发送至MCU控制单元6，MCU控制单元6将保存在存储扩展芯片62内的语音文件通过SPI总线，推送到语音或视频播放控制模块3的语音播报芯片31，语音播报芯片31驱动喇叭32播放语音；MCU控制单元6循环控制指示灯61显示不同的颜色；MCU控制单元6通过USB转串口芯片81，与外置电源连接，为系统提供电源，同时支持USB接口82更新固件。
网络版设备增加了MCU控制单元6和无线通讯模块7，无线通讯模块7可以是WIFI模块或4G网络通讯模块，通过漫射性光电传感器或视频人像AI识别模式，识别区域内的人流量信息、现场位置、环境信息通过网络传送到云服务平台，同时，所述设备通过网络实现语音或视频信息的更新，实现智能物联网终端设备的功能，在后台云平台管理中心实现对线下的设备远程管理和维护。
本申请人的“一物一码”技术是利用云平台将消费者、企业、流通三者连接起来，从而能提供全面的O2O营销、防伪追溯、仓储物流解决方案。
本实施例主要以网络版智能感应式多媒体导购设备10’的应用系统，也可是单机版感应式多媒体导购设备。
可采用与实施例1或2相同的传感器，识别监测区域内的人员移动情况， 当有人员进入该区域时，人体热释红外探测模块1传递给信号处理模块5电平信号或指令，在此信号电平保持时间内，人体热释红外探测模块1不再响应新的感应触发；信号处理模块5经过信号放大或转换处理后，向语音或视频播放控制模块3发送播放电平信号或通讯指令；语音或视频播放控制模块3根据预先设定的内容，播放相应的语音或视频内容，播报结束后，启动系统预设的静默时间，静默时间结束后，系统恢复感应功能，继续循环上述工作；蓝牙互动模块2，通过预先设置符合iBeacon协议的相关参数后，在低功耗模式下，采用循环发射模式，只要手机打开微信，通过扫一扫启动小程序或摇一摇界面即可快速参加商家最新活动，实现线下与线上活动互动的无缝对接，通过“一物一码”系统，扫描商品码还能实现更多功能，如：会员积分、抽奖、真伪查询、物流查询、防窜货等功能。
由于应用系统中的网络版智能感应式导购设备10’内部包含一个蓝牙互动模块2，支持iBeacon协议的设置，拥有UUID，Major，Minor这三个参数，通过微信公众号或订阅号等公众平台的后台管理端，配置每一个设备的个性化参数，实现每个设备不同的内容展示，通过在后台修改展示内容的链接即可更换现场设备的展示内容；同时，利用腾讯的后台大数据接口，获取消费者的相关公共数据，做到精准推送营销，最大程度的做到有的放矢，避免平铺式的、撒网式的营销模式；结合一物一码系统，使消费者在现场就可以参加各个厂商提供的线上活动。
如图7会场模式智能感应式导购设备使用状态图所示，针对比较空旷的场地举行活动的会场模式，根据需要部署所述导购设备的数量，每个导购设备覆盖的范围为100-300平方米(范围主要取决于设备采用何种蓝牙标准，设备包括感应式多媒体导购设备和用户移动设备。如手机、PAD等)，根据现场面积计算需要设置的设备数量，达到全覆盖，使得用户在会场任意位置通过微信摇一摇模式获取同一个活动内容，做到无感切换。
本实施例应用系统与实施例1或2近似，可以将设备摆放在会场的相应位置，信号覆盖范围的人通过手机微信摇一摇，获取本次会议或活动最新的信息，用户通过社交软件，参加最新活动，可以离线或实时使用获取的优惠；后台通过设备信息的采集，获取促销活动的效果、人流信息、参与率、购买率、复购率、用户购买频次等多种消费信息分析，从而使得企业更加有针对性的策划活动和制定营销模式等；或者采用会场模式。其中：
1.当有人员经过设备内置的人体热释感应传感器覆盖的范围时，传感器模块传递给信号处理模块一个电平信号，此信号持续时间可以设置任意 时间长度，在此信号电平保持时间内，人体热释感应传感器模块不再相应新的感应触发；
2.信号处理模块经过信号处理后(放大或转换)，发送播放指令(电平信号或通讯指令)给语音、视频播放控制模块；
3.语音视频播放控制模块，根据预先设定的内容，播放相应的语音或视频内容；
4.播报结束后，启动系统预设的静默时间，静默时间结束后，系统恢复感应功能，继续工作。通过此种模式有效的降低系统的综合能耗。
5.蓝牙互动模块，通过预先设置符合iBeacon协议的相关参数后，在低功耗模式下，采用循环发射模式，只要手机打开微信等社交媒体软件，通过扫一扫启动小程序或摇一摇界面即可快速参加商家最新活动，实现线下与线上活动互动的无缝对接，通过本公司的一物一码系统，扫描商品码还能实现更多功能，如：会员积分、抽奖、真伪查询、物流查询、防窜货等功能；
6.无线通讯模块通过WIFI网络或者移动网络(3G、4G、5G)，远程设置语音、视频播放控制模块内置的播报内容和蓝牙互动模块内置参数，实现远程维护；
7.系统通过接口获得电源，并且可以通过micro USB或type-c标准数据线与电脑连接设置更新语音或视频播报内容；
8.系统的人流统计模块，通过漫射性光电传感器或视频人像AI识别等模式，识别区域内的人流量，后续可以通过加入人脸识别系统，识别用户种类等，实时掌握门店或销售地的人流情况，对活动效力的反馈分析提供一定的数据支持；
9.此系统可以采用外接电源和内置电池两种工作模式
另外，本实施例系统中的智能感应式导购设备内部均含有一个蓝牙模块，支持iBeacon协议的设置，拥有UUID，Major，Minor这三个参数，通过微信公众号或订阅号等公众平台的后台管理端，配置每一个设备的个性化参数，实现每个设备不同的内容展示，只需在后台修改展示内容的链接即可更换现场设备的展示内容，应用极其方便。同时，利用腾讯的后台大数据接口，可以获取消费者的相关公共数据，做到精准推送营销，最大程度的做到有的放矢，避免平铺式的、撒网式的营销模式。同时结合“一物一码”系统，使消费者在现场就可以参加很多厂商提供的线上活动，更便捷的促进扫码率、活动参与率的提升。
本发明与现有技术比，优越性在于：
1.此模式设计的系统设备造价很低，可根据用户的实际使用情况简化设计系统，演化出适合不同应用场景的设备。
2.低廉的设备造价、简单易学的后期使用和维护，将大大降低商家的商品推广成本。
3.线上与线下的结合，传统媒体与互联网社交媒体的结合，实现的多种形式的商品展示模式，引发消费者的好奇属性，增强了商品销售速度和加快了促销转化率。
4.设备采用成熟的物联网、大数据、移动互联网等多种技术，提供无感式销售模式的同时，设备能耗有效降低，很好的提升了社会效益。
该设备可以提供无人化服务，为未来无人化的购物系统提供了一种新的展示、导购模式。
具体使用或操作方法如下：
1.将设备安装在货架的标牌位置附近(一般采用粘贴安装模式即可，安装极其简单，无需专业指导)；
2.安装时将设备尽量与地面垂直；
3.当有人员经过设备的感应范围时，设备自动播报已经设定好的语音或视频内容；
4.在消费者停留在设备感应范围内(最大感应距离5米)没有离开时，系统播报完预定内容后，设定一个设备静默时间(一般是10秒，可任意调节时长)，之后系统恢复正常工作；
5.系统设备提供外置电源或模块电池、内置电池等多种模式，商家根据实际使用环境选择，实现多环境的工作模式；
6.无人员经过时，系统进入待机，静默模式，实现极低功耗工作；
7.消费者被设备播放的语音或视频吸引后，按照提示，打开手机蓝牙，再打开手机微信，通过扫一扫或摇一摇功能，快速的参加线上线下活动或了解最新产品信息；
8.后台通过大数据分析，得到商品的关注度、销售转化率、消费者消费习惯等信息，后期可以做精准营销等活动推广；
9.通过人流监控模块，记录人流情况并通过WIFI或物联网透传技术，将数据传送至云服务数据平台，使得平台可以提供设备部署地的人流分布情况，为活动的策划、现场反馈等情况提供数据支撑；
10.结合本公司的一物一码系统，方便快捷的实现：商品真伪查询、物流信息查询、窜货信息查询、售价统计、会员积分、有奖促销等功能。

Claims (14)

  1. 一种智能感应式多媒体导购设备，为一种感应式的无感多媒体导购设备，采用外接电源和内置电池两种供电模式，带有电源及数据接口，利用物联网技术中的人体热释红外感应技术，并结合蓝牙通讯技术，云平台大数据分析、一物一码技术，配套自动控制语音视频播放器，以及电源管理系统组成，通过蓝牙设备ibeacon，将设备与目前流行的社交媒体软件-微信实现无感、无缝对接，实现线下导购引流与线上活动互动相结合，通过微信的后台大数据和人工智能，为用户提供更加贴合的导购服务，通过线上强大的后台大数据分析为线下终端提供多样性、个性化、直观性的多维度视听导购服务，至少包括：
    (1)人体热释红外探测模块，与电源模块、语音视频播放控制模块、蓝牙互动模块电连接，包括人体热释传感器、人体热释传感器前端设置的菲涅尔透镜构成，波长灵敏度设在0.2-20um，利用菲涅尔透镜的特殊光学原理，在探测器前方产生一个交替变化的“盲区”和“高灵敏区”，以提高它的探测接收灵敏度，当有人从透镜前走过时，人体发出的波长为9-10um红外线不断地交替从“盲区”进入“高灵敏区”，使接收到的红外信号以忽强忽弱的脉冲形式输入；在人体热释传感器顶端开设一个装有干涉滤光片的窗口，该干涉滤光片可通过的光波长范围为7-10um，以适合人体红外辐射的探测，而对其它波长的红外线由该干涉滤光片予以吸收，形成用作探测人体辐射的红外线传感器，并在设定的监测区域内进行监测；
    (2)蓝牙互动模块
    由一个或多个在一定范围内发射传输他们唯一识别码iBeacon信标设备组成，接收设备上的软件可以查找iBeacon并实现包括通知用户的多种功能，接收设备也可以通过链接iBeacons从iBeacon的通用属性配置服务来恢复价值；iBeacons不推送通知给接收设备，除了他们自己的ID，手机软件可以使用从iBeacons接收到的信号来自己推送通知；
    (3)语音视频播放控制模块
    当消费者经过智能感应式多媒体导购设备的感应区域时，被设备感知，并开始播放预置在设备内部的语音或视频信息；同时按照ibeacon技术规定的规范写入的商品蓝牙广播参数设置，通过低功耗模式播放商品及销售优惠信息，并利用无线网络和/或数据线，实现设备的预制语音或视频内容更新，目标人员只需要打开蓝牙，使用微信的摇一摇功能或者打开微信小程序自动识别，即可发现目标设备传达的预制优惠信息内容，目标人员可以选择相应的互动内容，并结合扫描一物一码系统的商品码，实现商品真伪查询、物流信息查询、窜货信息查询、售 价统计、会员积分、有奖促销等多种功能；通过微信后台大数据接口并结合一物一码大数据接口，获取目标人员的相关公共信息，通过大数据分析推断出目标人员的购物喜好、购物频率、活动区域、活动参与度、活动转化率、地域购物习惯、消费趋势，为提供精准化、个性化、效率化的销售、互动活动等提供数据指导，通过大数据的不断累积和分析不断自我学习和优化，对线下和线上的销售活动更加具备精准的指导作用；
    (4)信号处理模块
    信号处理模块接收人体热释红外探测模块的信号，并判断是否需要播放信息后，将播放信号发送给语音视频播放控制模块，其中，信号处理模块与人体热释红外探测模块为一体或分开；
    (5)电源模块
    与电源和数据接口连接，用于提供给人体热释红外探测模块、蓝牙互动模块、语音视频播放控制模块所需要的各类型稳定电源。
  2. 根据权利要求1所述的智能感应式多媒体导购设备，其特征在于：
    所述的人体热释红外探测模块中，人体热释传感器由热释电探测元、干涉滤光片和场效应管匹配器三部分组成，引入N沟道结型场效应管(FET)，完成阻抗变换，使热释电探测元输出的电荷信号，经电阻转换为电压输出，故引入的N沟道结型场效应管接成共漏形式来完成阻抗变换。
  3. 根据权利要求2所述的智能感应式多媒体导购设备，其特征在于：
    所述的热释电探测元为压电陶瓷(PZT)，为片状高热电材料制成的薄片，以及在薄片的两面镀上金属电极，然后，加电对其进行极化制得。
  4. 根据权利要求1或2所述的智能感应式多媒体导购设备，其特征在于：对所述的人体热释红外探测模块进行抗干扰性能编辑，包括：
    ①防小动物干扰：探测器安装在推荐的使用高度，对探测范围内地面上的小动物，一般不产生报警；
    ②抗电磁干扰：探测器的抗电磁波干扰性能符合GB10408中4.6.1要求，一般手机电磁干扰不会引起误报；
    ③抗灯光干扰：探测器在正常灵敏度的范围内，受3米外H4卤素灯透过玻璃照射，不产生报警。
  5. 根据权利要求1或2所述的智能感应式多媒体导购设备，其特征在于：红外线热释电传感器对人体的敏感程度与人的运动方向有关，对于目标人的径向 移动反应最不敏感,而对于与移动半径垂直的方向的移动敏感。
  6. 根据权利要求1或2所述的智能感应式多媒体导购设备，其特征在于：所述设备为网络版设备或单机版设备，其中，网络版设备增加了MCU控制单元和无线通讯模块(如可以WIFI模块或4G网络通讯模块)，通过漫射性光电传感器或视频人像AI识别模式，识别区域内的人流量信息、现场位置、环境信息通过网络传送到云服务平台，同时，所述设备通过网络实现语音或视频信息的更新，实现智能物联网终端设备的功能，在后台云平台管理中心实现对线下的设备远程管理和维护；单机版设备摆放在货架的相应位置，通过蓝牙模块与用户的微信摇一摇互动，后台通过设备信息的采集，获取促销活动的效果、人流信息、参与率、购买率、复购率、用户购买频次等多种消费信息分析，使得企业更加有针对性的策划活动和制定营销模式。
  7. 根据权利要求1所述的智能感应式多媒体导购设备，其特征在于：一物一码是利用云平台将消费者、企业、流通三者连接起来，从而能提供全面的O2O营销、防伪追溯、仓储物流解决方案。
  8. 根据权利要求1所述的智能感应式多媒体导购设备，其特征在于：所述设备通过接口获得电源，并且可以通过micro USB或type-c标准数据线与电脑连接设置语音、视频播报内容。
  9. 根据权利要求1至8任一项所述的智能感应式多媒体导购设备的应用系统，其特征在于：
    采用一种人体热释传感器，识别监测区域内的人员移动情况，当有人员进入该区域时，人体热释红外探测模块传递给信号处理模块一个电平信号，在此信号电平保持时间内，人体热释红外探测模块不再响应新的感应触发；信号处理模块经过信号放大或转换处理后，向语音视频播放控制模块发送播放电平信号或通讯指令；语音视频播放控制模块根据预先设定的内容，播放相应的语音或视频内容，播报结束后，启动系统预设的静默时间，静默时间结束后，系统恢复感应功能，继续循环上述工作；蓝牙互动模块，通过预先设置符合ibeacon协议的相关参数后，在低功耗模式下，采用循环发射模式，只要手机打开微信，通过扫一扫启动小程序或摇一摇界面即可快速参加商家最新活动，实现线下与线上活动互动的无缝对接，通过一物一码系统，扫描商品码还能实现更多功能，如：会员积分、抽奖、真伪查询、物流查询、防窜货等功能。
  10. 根据权利要求9所述的智能感应式多媒体导购设备的应用系统，其 特征在于：
    系统中的智能感应式导购设备内部包含一个蓝牙模块，支持ibeacon协议的设置，拥有UUID，Major，Minor这三个参数，通过微信公众号或订阅号等公众平台的后台管理端，配置每一个设备的个性化参数，实现每个设备不同的内容展示，通过在后台修改展示内容的链接即可更换现场设备的展示内容；同时，利用腾讯的后台大数据接口，获取消费者的相关公共数据，做到精准推送营销，最大程度的做到有的放矢，避免平铺式的、撒网式的营销模式；结合一物一码系统，使消费者在现场就可以参加各个厂商提供的线上活动。
  11. 根据权利要求9或10所述的智能感应式多媒体导购设备的应用系统，其特征在于：针对比较空旷的场地举行活动的会场模式，根据需要部署所述导购设备的数量，每个导购设备覆盖的范围为100平方米，根据现场面积计算需要设置的设备数量，达到全覆盖，使得用户在会场任意位置通过微信摇一摇模式获取同一个活动内容，做到无感切换。
  12. 一种根据权利要求6所述的基于物联网的感应式语音导购设备，其特征在于：由MCU控制单元作为微型计算机管理系统控制外围设备，通过wifi&蓝牙互动模块，接收管理系统的指令和上传现场感知数据；由所述的人体热释传感器模块侦测设备周围的人员移动情况，并将开关信号发送至MCU控制单元，MCU控制单元将保存在存储在扩展flash芯片内的语音文件或视频文件通过SPI总线，推送到语音或视频播放控制模块的语音播报芯片或视频播放芯片，通过屏幕播放视频，语音播报芯片驱动喇叭播放语音；MCU控制单元(6)循环控制指示灯(61)显示不同的颜色；MCU控制单元通过USB转串口芯片，与外置电源连接，为系统提供电源，同时支持USB口更新固件或下载播报的语音文件。
  13. 根据权利要求12所述的基于物联网的感应式语音导购设备，其特征在于，所述设备为单机版本和网络版设备，网络版设备有WIFI模块或4G网络通讯无线通讯模块，通过人体热释传感器模块识别区域内的人流量信息、现场位置、环境信息通过网络传送到云服务平台，同时，通过网络实现语音或视频信息的更新，实现智能物联网终端设备的功能，在云平台管理中心实现对线下的设备远程管理和维护；单机版本通过通过人体热释传感器模块识别区域内人员移动，播放语音信息，提供蓝牙摇一摇互动，语音文件通过数据线连接电脑更新，设备简单，造价低。
  14. 根据权利要求12或13所述的基于物联网的感应式语音导购设备，其特征在于，所述设备摆放在货架或桌面销售环节的某个位置的相应位置，通过蓝牙 互动模块与手机用户的微信摇一摇互动。
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