WO2021042841A1

WO2021042841A1 - Method and device for intelligently adjusting push screen, computer apparatus, and storage medium

Info

Publication number: WO2021042841A1
Application number: PCT/CN2020/098821
Authority: WO
Inventors: 王俊强
Original assignee: 平安科技（深圳）有限公司
Priority date: 2019-09-04
Filing date: 2020-06-29
Publication date: 2021-03-11
Also published as: CN110675185A

Abstract

The present application relates to the field of smart living, and discloses a method and device for intelligently adjusting a push screen, a computer apparatus, and a storage medium. The method for intelligently adjusting a push screen comprises: when a distance from a user to the front of a push screen is less than a preset value, acquiring user information of the user in a preset projection region of the push screen, wherein the user information comprises at least a height difference between the eyes of the user and the push screen at a current time point; determining whether the height difference is within a preset range; if not, controlling the push screen to move vertically such that the height difference is within the preset range; and controlling the push screen to push product information to the user according to a preset pushing method. The height of the push screen is intelligently adjusted according to the height difference between the eyes of the user and the push screen at the current time point, and the product information is pushed, such that pushing of products meets requirements of users, thereby effectively pushing targeted product information.

Description

Method, device, computer equipment and storage medium for intelligently adjusting and pushing screen

This application claims the priority of a Chinese patent application filed with the Chinese Patent Office on September 4, 2019, the application number is 201910832247.2, and the invention title is "Methods, devices, computer equipment and storage media for intelligently adjusting and pushing screens", and its entire contents Incorporated in this application by reference.

Technical field

This application relates to the field of smart life, in particular to methods, devices, computer equipment and storage media for intelligently adjusting and pushing screens.

Background technique

The inventor realizes that the current e-commerce platform cannot accurately obtain the real purchase behavior and purchase preferences of offline users, and cannot control the push screen to flexibly change the state to meet the user's browsing needs, causing offline users to pay special attention to A products or B brands Merchants and e-commerce platforms are unable to accurately and timely push the products of A-brand or B-brand merchants to users on the push screen in a timely manner. Moreover, when e-commerce platforms deploy offline stores and offline retail channels, they are often unable to accurately find users’ shopping preferences due to the lack of records of user purchase behaviors, unable to allocate products in a targeted manner, and unable to keep sales stable at a relatively high level. A good level is not conducive to market development and market strategic layout.

technical problem

The main purpose of this application is to provide a method for intelligently adjusting the push screen, which aims to solve the technical problem that the current state of the push screen cannot be controlled flexibly to meet the user's browsing needs.

Technical solutions

This application proposes a method for intelligently adjusting and pushing the screen, including:

When the user’s distance from the front of the push screen is less than the preset value, obtain user information of the user in the preset mapping area of the push screen, where the user information includes at least the distance from the user’s eyes at the current moment to the push screen The height value;

Judging whether the height value is within a preset range;

If not, control the push screen to move in the vertical direction so that the height value is within the preset range;

Control the push screen to push the product information to the user according to a preset push mode.

This application also provides a device for intelligently adjusting and pushing the screen, including:

The acquiring module is used to acquire the user information of the user in the preset mapping area of the push screen when the user’s distance from the front of the push screen is less than the preset value, wherein the user information includes at least the current distance from the user’s eyes The height value of the push screen at the moment;

A judging module for judging whether the height value is within a preset range;

The first control module is configured to control the push screen to move in the vertical direction if the height value is not within the preset range, so that the height value is within the preset range;

The second control module is configured to control the push screen to push product information to the user according to a preset push mode.

The present application also provides a computer device, including a memory and a processor, the memory stores a computer program, and the method for intelligently adjusting and pushing a screen when the processor executes the computer program includes:

Judging whether the height value is within a preset range;

This application also provides a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, a method for intelligently adjusting and pushing a screen includes:

Judging whether the height value is within a preset range;

Beneficial effect

This application intelligently adjusts the height of the push screen according to the height value of the user’s eyes from the push screen at the current moment, and pushes product information, so that the product push can better meet the needs of each user, and through targeted adjustment of the push screen High, attract users' visual attention, and improve the effectiveness and pertinence of pushing product information.

Description of the drawings

FIG. 1 is a schematic flowchart of a method for intelligently adjusting a push screen according to an embodiment of the present application;

Fig. 2 is a schematic structural diagram of a device for intelligently adjusting and pushing a screen according to an embodiment of the present application;

Fig. 3 is a schematic diagram of the internal structure of a computer device according to an embodiment of the present application.

The best mode of the present invention

1, a method for intelligently adjusting a push screen according to an embodiment of the present application includes:

S1: When the user’s distance to the front of the push screen is less than a preset value, obtain user information of the user in the preset mapping area of the push screen, where the user information includes at least the distance from the user’s eyes at the current moment to the push The height of the screen;

S2: Determine whether the height value is within a preset range;

S3: If not, control the push screen to move in the vertical direction so that the height value is within the preset range;

S4: Control the push screen to push product information to the user according to a preset push mode.

This embodiment intelligently adjusts the height of the push screen according to the height value of the user’s eyes from the push screen at the current moment, and pushes product information, so that the product push can better meet the needs of each user, and the push screen is adjusted through targeted adjustments. The height of the product will attract the user’s visual attention and improve the effectiveness and pertinence of pushing product information. For example, users of different heights correspond to different heights of the push screen, so that users of different heights can look at the push screen head-up, and shorten the visual distance between the push screen and the user. If there are multiple users, the height of the push screen is preferably adjusted according to the information characteristics of the users, and the height of the push screen is preferably adjusted according to the standard of the designated user. For example, if one of the multiple users is a member user, and the others are non-member users, the designated user is a member user; if multiple users are member users, they are sorted according to the member user’s rank from high to low, and the designated user is The member user with the highest rank; if multiple users are non-member users, or member users with the same rank, the user is designated as the tallest user.

Further, the user information further includes facial feature data of the user, and the step S4 of controlling the push screen to push the product information to the user according to a preset push mode includes:

S41: Determine whether the user is a preset member according to the facial feature data.

In this embodiment, a camera is installed near the product or at the entrance of the brand store to obtain the image of the user who pays attention to the product in the store, and the facial feature value data of the user is extracted from the image, so as to distinguish the user, and according to the facial feature value The data determines whether it is a default member. This embodiment collects the face pictures of each member when they join the member, and analyzes the face feature value data correspondingly, and establishes an electronic data member database based on the face feature value data to facilitate the management of members, such as cross-regional membership. Unified management, etc., to provide a stable customer base for the corresponding offline stores.

The face feature data of this embodiment is composed of 512 array vector values. The 512 array vector values corresponding to the user are matched with the 512 array vector values corresponding to each member in the member database, and the matching is obtained by one-to-one matching calculation. When the matching value is greater than the preset threshold, it is considered a match, and the user is determined to be a preset member, otherwise it is not a preset member.

S42: If the user is a preset member, obtain shopping hobbies corresponding to the user from a member database, where the member database includes at least the facial feature data of each member, and each member has a corresponding The shopping hobby that is shopping-oriented.

The member database of this embodiment at least includes the facial feature data of each member and the shopping hobby corresponding to each member, and the shopping hobby is formed based on the user's historical purchase records. For example, in the historical purchase records, it is calculated that the number of user A's purchases of maternal and child products, the proportion of expenses, or the purchase frequency are much higher than other categories of goods, and the shopping hobby is maternal and child products.

S43: Control the push screen closest to the location information, and push designated product information to the user according to a preset push mode, where the designated product information corresponds to the user's shopping preferences.

In this embodiment, the shopping preferences of offline users are acquired in time, so as to accurately and timely push corresponding product information to users online or offline according to the shopping preferences, so as to achieve the purpose of pushing corresponding products to users. For example, by obtaining records of user purchase behaviors, accurately discovering users' shopping preferences, and deploying products in a targeted manner, so that users can obtain the corresponding pre-purchased products in time, improve purchasing power, and keep sales stable at a better level. Level is conducive to the development of the commodity market and the strategic layout of the commodity market. The aforementioned preset methods include, but are not limited to, nearby push, priority push based on member level, push of all favorite products when multiple members appear at the same time, random push of hot products with high ratings to new users, and so on.

This embodiment takes as an example of accurately pushing products offline. There are many types of offline products, and users cannot quickly locate the products they like to purchase from among the numerous products. Through the acquired user's purchase hobbies, the corresponding products are pushed in time through the push screen closest to the user, so that the user can obtain the products that have a buying tendency in time. In this embodiment, the location information of the user in the mall is located, so as to determine the push screen closest to the location information. In this embodiment, locating the location information of the user in the mall can be achieved by referring to a reference object with a fixed location in the mall. You can also realize location positioning through mall monitoring, and upload location information in real time. The preset display rules of this embodiment include, but are not limited to, displaying the information of each product in sequence according to the degree of the shopping hobby, or pushing the product information corresponding to the shopping hobby according to the distance of the current product from the user, or the degree of the hobby. Combine with distance and distance according to weight matching to push product information. The above-mentioned product information includes, but is not limited to, product type, product name, product attributes, product price, current product location, etc.

Further, each of the push screens is configured with a camera, and the corresponding camera is marked according to the shopping mall location corresponding to the push screen, and the push screen closest to the location information is controlled, and the user is sent to the user according to a preset push method. Before step S43 of pushing the designated product information, it includes:

S40a: Analyze the picture information captured by each of the cameras to filter out the first picture carrying the user, where the first picture is one or more pictures.

S40b: Filter out the front picture of the user from the first picture.

S40c: Use the first push screen corresponding to the first camera that captures the front image as the push screen closest to the location information.

In this embodiment, a camera with a corresponding code and a corresponding fixed position is used to realize real-time position positioning of the user. The above-mentioned cameras are respectively set on the shelf, and the camera code and the position relative to the mall are uploaded to the server. The cameras located around the user will collect the user’s image from different angles, but when the user pays attention to the goods on a certain shelf , The front image will be obtained through the camera of the shelf, the camera of the shelf is considered to be the camera closest to the user, and the location of the camera is used as the user's location information. The process of recognizing the front image in this embodiment is realized by comparing the proportion of the user's image in each picture and the deviation angle between the user image in the picture and the standard front image. The user's image proportion is the largest and the deviation angle from the standard front image is the smallest. The picture is the user's positive picture.

Further, the step S43 of controlling the push screen closest to the location information and pushing the designated product information to the user according to a preset push method includes:

S401: Capture the user through the first camera, and browse the facial expression pictures in the process of pushing commodity information on the first push screen.

S402: Determine whether the user is satisfied with the currently pushed product information according to the trend of the expression change in the expression picture.

S403: If it is not satisfied, replace the new product information according to the preset replacement rule.

In this embodiment, the micro-expression recognition algorithm is used to obtain real-time expression changes in the user's facial expression pictures during the process of browsing and pushing products, and according to the trend of expression changes, determine the user's satisfaction with the pushed product information, so as to verify the information in the member database. Whether the shopping hobby is correct, and promptly replace the user's unsatisfied push information, and promptly discover the new product information that the user is satisfied with that does not exist in the member database, so as to update the member database in time to make the recommended product information more accurate. The above-mentioned preset replacement rules include replacement according to the frequency data of various types of items purchased by the user within a specified period of time, that is, replacement with newly produced items of the type frequently bought by the user; or replacement according to the user's shopping preferences, and replacement with the user's shopping preferences. New items of the alliance, etc. The micro-expression algorithm of this embodiment is implemented by a model. The micro-expression algorithm is obtained by collecting each expression picture with micro-expression as a training set, and the model is trained to obtain the micro-expression algorithm to accurately identify the expressions in the expression picture, such as surprise, excitement, happiness, and disappointment. , Despair, etc., the above expression index becomes worse and lower from left to right. The above-mentioned expression changes include sequential increase or decrease of the expression index, sequential increase of the expression index, indicating satisfaction with the pushed product information, and sequential decrease of the expression index, indicating dissatisfaction with the pushed product information.

Further, after the step S403 of replacing the new product information according to the preset replacement rule, the method includes:

S404: Determine whether the user is satisfied with the new product information according to the expression index of the user watching the new product information.

S405: If the user is satisfied with the new product information, update the new product information to the member database.

Further, the step S404 of judging whether the user is satisfied with the new product information according to the expression index of the user watching the new product information includes:

S4041: Obtain the total scores of positive expressions of the user watching the new product information respectively

And the total score for negative expressions is

Among them, s and t are the number of micro-expression factors in the positive expression set and the negative expression set, respectively;

S4042: According to

_{The expression index S emo of} the user watching the new product information is calculated;

S4043: Analyze the _{relationship between the value of the expression index S emo} and the first preset threshold and the second preset threshold, where the first preset threshold is greater than the second preset threshold;

S4044: If the _{value of the expression index S emo} exceeds the first preset threshold, it is determined that the user is satisfied with the new product information, and if the _{value of the expression index S emo} is lower than the second preset threshold Threshold, it is determined that the user is not satisfied with the new product information.

When users browse different products, they will have slight changes in their facial expressions. Through the facial expression recognition model based on deep learning convolutional neural network, we can capture the micro-expressions generated by users when browsing a certain product. Put the facial photos of the user when browsing the product into the micro-expression neural network model, and the model will output the probability values of the seven basic micro-expressions of the user at the moment of happiness, surprise, nausea, sadness, anger, calm, and fear (model Set the sum of the probabilities of 7 micro expressions to 100%). Divide the seven expressions into two sets-positive expressions and negative expressions. The composition of micro-expression factors in the positive expression set can include: "happy, surprised", and the composition of micro-expression factors in the negative expression set can include: "sad, anger, fear, and nausea". In reality, the needs of product recommendation are different, and the positive and negative micro-expression components can also be customized according to needs. The expression index can be calculated by weighting positive expressions and negative expressions to obtain two scores (for example, the total score of positive expressions is

The total score for negative expressions is

Where s and t are the number of micro-expression factors in the positive and negative expression sets, respectively. ), expression index

Develop the value of _{S emo} based on product recommendation requirements. For example, we can set S _emo > 1.2 to consider that the positive expression exceeds the negative expression and exceeds the threshold of 1.2. It is believed that the customer has a positive attitude towards the product being browsed, and then the customer can be considered satisfied with the product being pushed. If S _emo <0.8, it is considered that the total score of positive expressions does not reach 0.8 of the score of negative expressions. At this time, it can be considered that the customer has a negative attitude towards the product being browsed. At this time, it can be considered that the customer is dissatisfied with the pushed product. If S _{emo is} between [0.8,1.2], it is judged that the user has a normal attitude, and does not favor a positive attitude or a negative attitude.

Further, the user includes at least a first member and a second member, and the step S4 of controlling the push screen to push product information to the user according to a preset push mode includes:

S406: Acquire respective membership levels corresponding to the first member and the second member.

S407: Perform a first ranking of the first member and the second member according to the member level from high to low.

S408: Retrieve the first shopping hobby corresponding to the first member and the second shopping hobby corresponding to the second member.

S409: Play the product information respectively corresponding to the first shopping hobby and the second shopping hobby in sequence according to the first order.

In this embodiment, when two or more members are in the same group, a priority push mechanism is established according to the level of each member, such as preferential push of product information corresponding to the shopping hobbies of members with a higher level, so as to stimulate members' shopping motivation.

S411: Retrieve the first shopping hobby corresponding to the first member and the second shopping hobby corresponding to the second member.

S412: Determine the same shopping hobby shared by the first shopping hobby and the second shopping hobby.

S413: Push the product information corresponding to the same shopping hobby.

In this embodiment, when two or more members go together, by comparing the differences in shopping hobbies of each member, they can obtain the same shopping hobby in common, so as to meet the needs of each member at the same time. In another embodiment of the present application, the product information corresponding to the same shopping hobby in common can be pushed first, and then according to the membership level of the member, for example, from the high-level member to the low-level member, the product information corresponding to the different shopping hobbies can be pushed one by one. .

Another embodiment of the present application is used in a smart store to adjust the product layout structure of the shelf according to the user’s shopping preferences, such as identifying the user’s physical feature data, including facial feature data, height, disability, etc., according to the facial feature data Obtain the corresponding shopping hobbies, and adjust the product layout structure according to the height, disability, and the current location of the products corresponding to the shopping hobbies, so as to facilitate the user's shopping. For example, the user's shopping hobby records, the detergent prefers laundry detergent, and does not often buy laundry detergent, then the shelf mixing device is controlled to place the laundry detergent in a place that is easy for the user to see. For another example, if the user is a disabled person in a wheelchair, he controls the shelf deployment device to reduce the height of the merchandise display corresponding to his shopping hobby.

Referring to FIG. 2, the device for intelligently adjusting and pushing a screen according to an embodiment of the present application includes:

The acquiring module 1 is configured to acquire user information of the user in a preset mapping area of the push screen when the distance from the user directly in front of the push screen is less than a preset value, wherein the user information includes at least the user's eye distance The height value of the push screen at the current moment;

The judging module 2 is used to judge whether the height value is within a preset range;

The first control module 3 is configured to control the push screen to move in the vertical direction if the height value is not within the preset range, so that the height value is within the preset range;

The second control module 4 is configured to control the push screen to push product information to the user according to a preset push mode.

This embodiment intelligently adjusts the height of the push screen according to the height value of the user’s eyes from the push screen at the current moment, and pushes product information, so that the product push can better meet the needs of each user, and the push screen is adjusted through targeted adjustments. The height of the product will attract the user’s visual attention and improve the effectiveness and pertinence of pushing product information. For example, users of different heights correspond to different heights of the push screens, so that users of different heights can look up at the push screens and shorten the visual distance between the push screens and users. If there are multiple users, the height of the push screen is preferably adjusted according to the information characteristics of the users, and the height of the push screen is preferably adjusted according to the standard of the designated user. For example, if one of the multiple users is a member user, and the others are non-member users, the designated user is a member user; if multiple users are member users, they are sorted according to the member user’s rank from high to low, and the designated user is The member user with the highest rank; if multiple users are non-member users, or member users with the same rank, the user is designated as the tallest user.

Further, the user information also includes facial feature data of the user, and the second control module 4 includes:

The first judging submodule is used to judge whether the user is a preset member according to the facial feature data.

The first acquisition sub-module is configured to, if the user is a preset member, acquire shopping hobbies corresponding to the user from a member database, wherein the member database includes at least the facial feature data of each member, and each member The members respectively correspond to the shopping hobbies with shopping orientation.

The control sub-module is used to control the push screen closest to the location information, and push designated product information to the user according to a preset push method, wherein the designated product information corresponds to the user's shopping preferences.

This embodiment takes as an example of accurately pushing products offline. There are many types of offline products, and users cannot quickly locate the products they like to purchase from among the numerous products. Through the acquired user's purchasing preferences, the corresponding products can be pushed in time through the push screen closest to the user, so that the user can obtain the products that have a buying tendency in time. In this embodiment, the location information of the user in the mall is located, so as to determine the push screen closest to the location information. In this embodiment, locating the location information of the user in the mall can be achieved by referring to a reference object with a fixed location in the mall. You can also realize location positioning through mall monitoring, and upload location information in real time. The preset display rules of this embodiment include, but are not limited to, displaying the information of each product in sequence according to the degree of the shopping hobby, or pushing the product information corresponding to the shopping hobby according to the distance of the current product from the user, or the degree of the hobby. Combine with distance and distance according to weight matching to push product information. The above-mentioned product information includes, but is not limited to, product type, product name, product attributes, product price, current product location, etc.

Further, each of the push screens is configured with a camera, and the corresponding camera is marked according to the mall position corresponding to the push screen, and the second control module 4 includes:

The analysis sub-module is used to analyze the picture information captured by each of the cameras to filter out the first picture carrying the user, where the first picture is one or more pictures.

The screening sub-module is used to screen out the positive picture of the user from the first picture.

As a sub-module, it is used to use the first push screen corresponding to the first camera that captures the front image as the push screen closest to the location information.

Further, the control sub-module includes:

The capturing unit is configured to capture the user through the first camera, and browse the facial expression pictures in the process of pushing the product information on the first push screen.

The first judging unit is configured to judge whether the user is satisfied with the currently pushed product information according to the trend of the change of the expression in the expression picture.

The replacement unit is configured to replace the new product information according to the preset replacement rule if the user is not satisfied with the currently pushed product information.

Further, the control sub-module includes:

The second determining unit is configured to determine whether the user is satisfied with the new product information according to the expression index of the user when viewing the new product information.

The update unit is configured to update the new product information to the member database if the user is satisfied with the new product information.

Further, the second judgment unit includes:

The obtaining subunit is used to obtain the total score of the positive expression of the user watching the new product information respectively

And the total score for negative expressions is

Calculating subunits, used according to

An analysis subunit, configured to analyze the _{relationship between the value of the expression index S emo} and the first preset threshold and the second preset threshold respectively, wherein the first preset threshold is greater than the second preset threshold;

A judging subunit, configured to determine that the user is satisfied with the new product information if the value of _{the expression index S emo} _{exceeds the first preset threshold value, and if the value of the expression index S emo} is lower than the value of the new product information The second preset threshold is determined to determine that the user is not satisfied with the new product information.

The total score for negative expressions is

Further, the user includes at least a first member and a second member, and the second control module 4 includes:

The second obtaining sub-module is used to obtain the respective membership levels corresponding to the first member and the second member.

The ranking sub-module is used for first ranking the first member and the second member according to the member level from high to low.

The first retrieval sub-module is used to retrieve the first shopping hobby corresponding to the first member and the second shopping hobby corresponding to the second member.

The playing sub-module is configured to sequentially play the product information corresponding to the first shopping hobby and the second shopping hobby according to the first order.

In this embodiment, when two or more members are in the same group, a priority push mechanism is established according to the level of each member, such as preferential push of product information corresponding to the shopping hobbies of members with higher levels, so as to stimulate members' shopping motivation.

The second retrieval sub-module is used to retrieve the first shopping hobby corresponding to the first member and the second shopping hobby corresponding to the second member.

The second judgment sub-module is used to judge the same shopping hobby shared by the first shopping hobby and the second shopping hobby.

The push sub-module is used to push the commodity information corresponding to the same shopping hobby.

Referring to FIG. 3, an embodiment of the present application also provides a computer device. The computer device may be a server, and its internal structure may be as shown in FIG. 3. The computer equipment includes a processor, a memory, a network interface, and a database connected through a system bus. Among them, the processor designed by the computer is used to provide calculation and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The database of the computer equipment is used to store all the data required for the process of intelligently adjusting and pushing the screen. The network interface of the computer device is used to communicate with an external terminal through a network connection. The computer program is executed by the processor to realize the method of intelligently adjusting and pushing the screen.

The above-mentioned processor executes the above-mentioned method for intelligently adjusting the push screen, which includes: when the distance of the user from the direct front of the push screen is less than a preset value, acquiring user information of the user in the preset mapping area of the push screen, wherein, the User information includes at least the height value of the user’s eyes from the push screen at the current moment; determine whether the height value is within a preset range; if not, control the push screen to move in the vertical direction to make the height value Within the preset range; controlling the push screen to push product information to the user according to a preset push mode.

The above-mentioned computer equipment intelligently adjusts the height of the push screen according to the height value of the user’s eye distance from the push screen at the current moment, and pushes product information, so that the product push can better meet the needs of each user, and push through targeted adjustments The height of the screen attracts the user's visual attention and improves the effectiveness and pertinence of pushing product information. By obtaining the shopping preferences of offline users in time, the corresponding product information can be accurately and timely pushed to users online or offline according to the shopping preferences, so as to achieve the purpose of pushing corresponding products to users. For example, by obtaining records of user purchase behaviors, accurately discovering users' shopping preferences, and deploying products in a targeted manner, so that users can obtain the corresponding pre-purchased products in time, improve purchasing power, and keep sales stable at a better level. Level is conducive to the development of the commodity market and the strategic layout of the commodity market. By locating the user's location information in the mall, the product push screen closest to the location information can be determined.

In one embodiment, the user information further includes facial feature data of the user, and the step of controlling the push screen to push the product information to the user according to a preset push mode by the above-mentioned processor includes: according to the facial feature Data to determine whether the user is a preset member; if the user is a preset member, the shopping hobby corresponding to the user is obtained from a member database, wherein the member database includes at least facial feature data of each member, And the shopping hobbies with shopping orientation corresponding to each of the members; controlling the push screen closest to the location information, and pushing designated product information to the user according to a preset push method, wherein the designated product information is consistent with The shopping hobbies of the user correspond.

In one embodiment, the above-mentioned processor controls the push screen closest to the location information, and pushes the designated commodity information to the user according to a preset push method, including: capturing the user through the first camera, and browsing The emoticon picture in the process of pushing the product information on the first push screen; according to the trend of expression changes in the emoticon picture, it is determined whether the user is satisfied with the currently pushed product information; if not, it is replaced according to the preset replacement rule New product information.

In one embodiment, after the above-mentioned processor replaces the new product information according to the preset replacement rule, the step includes: judging whether the user is satisfied with the new product information according to the expression index of the user watching the new product information ; If satisfied, update the new product information to the member database.

In one embodiment, the step of determining whether the user is satisfied with the new product information by the processor according to the expression index of the user watching the new product information includes: obtaining that the user watched the new product separately Total score for positive expressions of information

And the total score for negative expressions is

Among them, s and t are the number of micro-expression factors in the positive expression set and the negative expression set respectively; according to

_{The expression index S emo of} the user watching the new product information is calculated; the relationship between the value of the expression index S _emo and the first preset threshold and the second preset threshold is analyzed, wherein the first preset The threshold is greater than the second preset threshold; if the value of the expression index S _emo exceeds the first preset threshold, it is determined that the user is satisfied with the new product information, and if the value of _{the expression index S emo is} If it is lower than the second preset threshold, it is determined that the user is not satisfied with the new product information.

In an embodiment, the user includes at least a first member and a second member, and the step of controlling the push screen to push product information to the user according to a preset push method by the processor includes: acquiring the first member Membership levels respectively corresponding to the second member; rank the first member and the second member first according to the member level from high to low; retrieve the first shopping hobby corresponding to the first member, and The second shopping hobby corresponding to the second member; and the product information corresponding to the first shopping hobby and the second shopping hobby are played in sequence according to the first order.

Those skilled in the art can understand that the structure shown in FIG. 3 is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied.

An embodiment of the present application also provides a computer-readable storage medium on which a computer program is stored. The computer-readable storage medium may be non-volatile or volatile, and the computer program is executed when the processor is executed. The method for intelligently adjusting the push screen includes: when the user's distance from the front of the push screen is less than a preset value, obtaining user information of the user in the preset mapping area of the push screen, wherein the user information includes at least the user The eye distance of the current moment of the height value of the push screen; determine whether the height value is within the preset range; if not, control the push screen to move in the vertical direction so that the height value is at the preset Within the range; control the push screen to push product information to the user in a preset push mode.

The above-mentioned computer-readable storage medium intelligently adjusts the height of the push screen according to the height value of the user’s eye distance from the push screen at the current moment, and pushes product information, so that the product push can better meet the needs of each user, and through targeted Adjust the height of the push screen to attract users’ visual attention and improve the effectiveness and pertinence of pushing product information. By obtaining the shopping preferences of offline users in time, the corresponding product information can be accurately and timely pushed to users online or offline according to the shopping preferences, so as to achieve the purpose of pushing corresponding products to users. For example, by obtaining records of user purchase behaviors, accurately discovering users' shopping preferences, and deploying products in a targeted manner, so that users can obtain the corresponding pre-purchased products in time, increase purchasing power, and keep sales stable at a better level. Level is conducive to the development of the commodity market and the strategic layout of the commodity market. By locating the user's location information in the mall, the product push screen closest to the location information can be determined.

In one embodiment, the above-mentioned processor controls the push screen closest to the location information, and pushes the designated commodity information to the user according to a preset push method, including: capturing the user through the first camera, and browsing The emoticon picture in the process of pushing product information on the first push screen; according to the trend of emoticon changes in the emoticon picture, it is determined whether the user is satisfied with the currently pushed product information; if not, it is replaced according to a preset replacement rule New product information.

And the total score for negative expressions is

A person of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing relevant hardware through a computer program. The above-mentioned computer program can be stored in a non-volatile computer readable storage medium. Here, when the computer program is executed, it may include the processes of the above-mentioned method embodiments. Wherein, any reference to memory, storage, database or other media provided in this application and used in the embodiments may include non-volatile and/or volatile memory. Non-volatile memory may include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not a limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual-rate data rate SDRAM (SSRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

It should be noted that, in this article, the terms "include", "include" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, device, article or method including a series of elements not only includes those elements, It also includes other elements not explicitly listed, or elements inherent to the process, device, article, or method. If there are no more restrictions, the element defined by the sentence "including a..." does not exclude the existence of other identical elements in the process, device, article, or method that includes the element.

The above are only the preferred embodiments of this application, and do not limit the scope of this application. Any equivalent structure or equivalent process transformation made by using the content of the description and drawings of this application, or directly or indirectly applied to other related The technical field is equally included in the scope of patent protection of this application.

Claims

A method for intelligently adjusting and pushing the screen, which includes:

When the user’s distance from the front of the push screen is less than the preset value, obtain user information of the user in the preset mapping area of the push screen, where the user information includes at least the distance from the user’s eyes at the current moment to the push screen The height value;

Judging whether the height value is within a preset range;

If not, control the push screen to move in the vertical direction so that the height value is within the preset range;

Control the push screen to push the product information to the user according to a preset push mode.
The method for intelligently adjusting a push screen according to claim 1, wherein the user information further includes facial feature data of the user, and the step of controlling the push screen to push product information to the user according to a preset push mode ,include:

Judging whether the user is a preset member according to the facial feature data;

If the user is a preset member, the shopping preferences corresponding to the user are obtained from a member database, where the member database includes at least the facial feature data of each member, and each member has a corresponding shopping orientation Of said shopping preferences;

The push screen closest to the location information is controlled, and designated product information is pushed to the user according to a preset push method, wherein the designated product information corresponds to the user's shopping preferences.
The method for intelligently adjusting a push screen according to claim 2, wherein the step of controlling the push screen closest to the location information and pushing the designated product information to the user according to a preset push mode comprises:

Capturing, through the first camera, the facial expression picture of the user when browsing the product information;

Judging whether the user is satisfied with the currently pushed product information according to the trend of expression changes in the expression picture;

If it is not satisfied, the new product information will be replaced according to the preset replacement rule.
The method for intelligently adjusting and pushing a screen according to claim 3, wherein after the step of replacing new product information according to a preset replacement rule, the method comprises:

Judging whether the user is satisfied with the new product information according to the expression index of the user watching the new product information;

If satisfied, update the new product information to the member database.
The method for intelligently adjusting a push screen according to claim 4, wherein the step of judging whether the user is satisfied with the new product information according to the expression index of the user watching the new product information comprises:

Obtain the total scores of the positive expressions of the user watching the new product information respectively
And the total score for negative expressions is
Among them, s and t are the number of micro-expression factors in the positive expression set and the negative expression set, respectively;

according to
The expression index S emo of the user watching the new product information is calculated;

Analyzing the relationship between the value of the expression index S emo and the first preset threshold and the second preset threshold, where the first preset threshold is greater than the second preset threshold;

If the value of the expression index S emo exceeds the first preset threshold, it is determined that the user is satisfied with the new product information, and if the value of the expression index S emo is lower than the second preset threshold, It is determined that the user is not satisfied with the new product information.
The method for intelligently adjusting a push screen according to claim 1, wherein the user includes at least a first member and a second member, and the step of controlling the push screen to push product information to the user according to a preset push mode ,include:

Obtain the respective membership levels corresponding to the first member and the second member;

Sort the first member and the second member in the first order according to the member level from high to low;

Retrieve the first shopping hobby corresponding to the first member and the second shopping hobby corresponding to the second member;

The product information corresponding to the first shopping hobby and the second shopping hobby are played sequentially according to the first order.
A device for intelligently adjusting and pushing a screen, which includes:

The acquiring module is used to acquire the user information of the user in the preset mapping area of the push screen when the user’s distance from the front of the push screen is less than the preset value, wherein the user information includes at least the current distance from the user’s eyes The height value of the push screen at the moment;

A judging module for judging whether the height value is within a preset range;

The first control module is configured to control the push screen to move in the vertical direction if the height value is not within the preset range, so that the height value is within the preset range;

The second control module is configured to control the push screen to push product information to the user according to a preset push mode.
The device for intelligently adjusting and pushing the screen according to claim 7, wherein the user information further includes the user's facial feature data, and the second control module includes:

The first judging submodule is used to judge whether the user is a preset member according to the facial feature data;

The first acquisition sub-module is configured to, if the user is a preset member, acquire shopping hobbies corresponding to the user from a member database, wherein the member database includes at least facial feature data of each member, and The shopping hobbies corresponding to the members with shopping orientation;

The control sub-module is used to control the push screen closest to the location information, and push designated product information to the user according to a preset push method, wherein the designated product information corresponds to the user's shopping preferences.
A computer device includes a memory and a processor, the memory stores a computer program, wherein the method for intelligently adjusting and pushing a screen when the processor executes the computer program includes:

When the user’s distance from the front of the push screen is less than the preset value, obtain user information of the user in the preset mapping area of the push screen, where the user information includes at least the distance from the user’s eyes at the current moment to the push screen The height value;

Judging whether the height value is within a preset range;

If not, control the push screen to move in the vertical direction so that the height value is within the preset range;

Control the push screen to push the product information to the user according to a preset push mode.
The computer device according to claim 9, wherein the user information further includes the user's facial feature data, and the step of controlling the push screen to push the product information to the user according to a preset push mode includes:

Judging whether the user is a preset member according to the facial feature data;

If the user is a preset member, the shopping preferences corresponding to the user are obtained from a member database, where the member database includes at least the facial feature data of each member, and each member has a corresponding shopping orientation Of said shopping preferences;

The push screen closest to the location information is controlled, and designated product information is pushed to the user according to a preset push method, wherein the designated product information corresponds to the user's shopping preferences.
10. The computer device according to claim 10, wherein the step of controlling the push screen closest to the location information and pushing the designated product information to the user according to a preset push method comprises:

Capturing, through the first camera, the facial expression picture of the user when browsing the product information;

Judging whether the user is satisfied with the currently pushed product information according to the trend of expression changes in the expression picture;

If it is not satisfied, the new product information will be replaced according to the preset replacement rule.
11. The computer device according to claim 11, wherein, after the step of replacing new product information according to a preset replacement rule, the step comprises:

Judging whether the user is satisfied with the new product information according to the expression index of the user watching the new product information;

If satisfied, update the new product information to the member database.
The computer device according to claim 12, wherein the step of judging whether the user is satisfied with the new product information according to the expression index of the user watching the new product information comprises:

Obtain the total scores of the positive expressions of the user watching the new product information respectively
And the total score for negative expressions is
Among them, s and t are the number of micro-expression factors in the positive expression set and the negative expression set, respectively;

according to
The expression index S emo of the user watching the new product information is calculated;

Analyzing the relationship between the value of the expression index S emo and the first preset threshold and the second preset threshold, where the first preset threshold is greater than the second preset threshold;

If the value of the expression index S emo exceeds the first preset threshold, it is determined that the user is satisfied with the new product information, and if the value of the expression index S emo is lower than the second preset threshold, It is determined that the user is not satisfied with the new product information.
The computer device according to claim 9, wherein the user includes at least a first member and a second member, and the step of controlling the push screen to push product information to the user according to a preset push mode includes:

Obtain the respective membership levels corresponding to the first member and the second member;

Sort the first member and the second member in the first order according to the member level from high to low;

Retrieve the first shopping hobby corresponding to the first member and the second shopping hobby corresponding to the second member;

The product information corresponding to the first shopping hobby and the second shopping hobby is played in sequence according to the first order.
A computer-readable storage medium having a computer program stored thereon, wherein the method for intelligently adjusting and pushing a screen when the computer program is executed by a processor includes:

When the user’s distance from the front of the push screen is less than the preset value, obtain user information of the user in the preset mapping area of the push screen, where the user information includes at least the distance from the user’s eyes at the current moment to the push screen The height value;

Judging whether the height value is within a preset range;

If not, control the push screen to move in the vertical direction so that the height value is within the preset range;

Control the push screen to push the product information to the user according to a preset push mode.
The computer-readable storage medium according to claim 15, wherein the user information further includes facial feature data of the user, and the step of controlling the push screen to push the product information to the user according to a preset push mode, include:

Judging whether the user is a preset member according to the facial feature data;

If the user is a preset member, the shopping preferences corresponding to the user are obtained from a member database, where the member database includes at least the facial feature data of each member, and each member has a corresponding shopping orientation Of said shopping preferences;

The push screen closest to the location information is controlled, and designated product information is pushed to the user according to a preset push method, wherein the designated product information corresponds to the user's shopping preferences.
The computer-readable storage medium according to claim 16, wherein the step of controlling the push screen closest to the location information and pushing the designated product information to the user according to a preset push mode comprises:

Capturing, through the first camera, the facial expression picture of the user when browsing the product information;

Judging whether the user is satisfied with the currently pushed product information according to the trend of expression changes in the expression picture;

If it is not satisfied, the new product information will be replaced according to the preset replacement rule.
18. The computer-readable storage medium according to claim 17, wherein after the step of replacing the new product information according to a preset replacement rule, the step comprises:

Judging whether the user is satisfied with the new product information according to the expression index of the user watching the new product information;

If satisfied, update the new product information to the member database.
18. The computer-readable storage medium according to claim 18, wherein the step of judging whether the user is satisfied with the new product information according to the expression index of the user viewing the new product information comprises:

Obtain the total scores of the positive expressions of the user watching the new product information respectively
And the total score for negative expressions is
Among them, s and t are the number of micro-expression factors in the positive expression set and the negative expression set, respectively;

according to
The expression index S emo of the user watching the new product information is calculated;

Analyzing the relationship between the value of the expression index S emo and the first preset threshold and the second preset threshold, where the first preset threshold is greater than the second preset threshold;

If the value of the expression index S emo exceeds the first preset threshold, it is determined that the user is satisfied with the new product information, and if the value of the expression index S emo is lower than the second preset threshold, It is determined that the user is not satisfied with the new product information.
The computer-readable storage medium according to claim 15, wherein the user includes at least a first member and a second member, and the step of controlling the push screen to push product information to the user in a preset push manner, include:

Obtain the respective membership levels corresponding to the first member and the second member;

Sort the first member and the second member in the first order according to the member level from high to low;

Retrieve the first shopping hobby corresponding to the first member and the second shopping hobby corresponding to the second member;

The product information corresponding to the first shopping hobby and the second shopping hobby are played sequentially according to the first order.