WO2020258675A1

WO2020258675A1 - Advertisement delivery management method and system

Info

Publication number: WO2020258675A1
Application number: PCT/CN2019/118618
Authority: WO
Inventors: 李思洋; 山步敏
Original assignee: 苏州梦嘉信息技术有限公司
Priority date: 2019-06-25
Filing date: 2019-11-15
Publication date: 2020-12-30
Also published as: CN110264279A

Abstract

An advertisement delivery management method and a system, pertaining to the technical field of the Internet. The method comprises: acquiring data of multiple service provider advertisers, and forming a data list (101), wherein the data of the multiple service provider advertisers comprises advertiser names and corresponding advertiser delivery plans; generating a corresponding advertisement budget according to an advertiser delivery plan of each of the advertisers in the data list (102); and selecting, on the basis of the advertisement budget, an advertiser delivery plan from the data list that meets a preset condition, and performing delivery (103), wherein the preset condition is a pre-configured condition for the advertisement budget. The invention generates a corresponding advertisement budget according to an advertiser delivery plan, selects, on the basis of the advertisement budget, an advertiser delivery plan from a data list that meets a preset condition, and performs delivery, such that when advertisement space is limited, only advertiser delivery plans that meet a configured advertisement budget condition are selected to be delivered, thereby ensuring a success rate of advertisement delivery.

Description

Advertisement delivery management method and system

Technical field

The present invention relates to the field of Internet technology, in particular to an advertisement placement management method and system.

Background technique

The advertisement delivery platform usually allocates the number of advertisements of the service provider advertisers according to the request volume of the client. Since there are usually a large number of service provider advertisers on the advertisement delivery platform, the allocation ratio can usually be pre-configured among multiple service provider advertisers , And then the advertising platform sends advertising material acquisition requests to the advertisers of each service provider according to the distribution ratio.

However, due to limited advertising space resources, when all advertisers deliver at the same time, some advertisements may fail, thereby reducing the success rate of advertising.

Summary of the invention

The purpose of the present invention is to provide an advertisement delivery management method and system in view of the above-mentioned deficiencies in the prior art, so as to solve the problem of low advertisement delivery success rate.

In order to achieve the above objectives, the technical solutions adopted by the present invention are as follows:

In the first aspect, the present invention provides an advertisement delivery management method for the management of advertisement delivery on an advertisement delivery platform, and the method includes:

Obtain the advertiser data of multiple service providers to form a data list. The advertiser data of the service provider includes the name of the advertiser and the corresponding advertiser placement plan;

Generate the corresponding advertising budget according to the advertiser delivery plan of each advertiser in the data list;

Based on the advertising budget, select the advertiser's delivery plan that meets the predetermined conditions from the data list for delivery. The predetermined conditions are the conditions set in advance for the advertising budget.

Optionally, the method further includes:

Monitor the consumption data of each advertiser in real time. The consumption data includes the total amount of money consumed within a predetermined period of time, the click rate and the click unit price;

Based on the consumption data, draw a graph of the consumption data over time.

Optionally, the selection of an advertiser's delivery plan meeting a predetermined condition from a data list based on the advertising budget for delivery includes:

Set budget threshold;

Select an advertiser delivery plan whose advertising budget is greater than the budget threshold for delivery.

Optionally, the selection of an advertiser's delivery plan whose advertising budget is greater than a budget threshold for delivery includes:

Select an advertiser delivery plan whose advertising budget is greater than the budget threshold;

Tag the selected advertiser's delivery plan;

According to the label category, the selected advertiser delivery plan is classified and delivered.

Optionally, the method further includes:

Collect historical consumption data for a predetermined period of time and generate historical data logs.

In the second aspect, the present invention also provides an advertisement delivery management system for the management of advertisement delivery on an advertisement delivery platform, the system including:

The data list forming module is used to obtain the advertiser data of multiple service providers to form a data list. The service provider advertiser data includes the name of the advertiser and the corresponding advertiser placement plan;

The advertising budget generation module is used to generate the corresponding advertising budget according to the advertiser delivery plan of each advertiser in the data list;

The delivery module is used to select an advertiser delivery plan that meets a predetermined condition from the data list based on the advertising budget for delivery. The predetermined condition is a condition preset for the advertising budget.

Optionally, the system further includes:

The consumption data monitoring module is used to monitor the consumption data of each advertiser in real time. The consumption data includes the total amount of consumption, the click rate and the click unit price within a predetermined time period;

The relationship diagram drawing module is used to draw the relationship diagram of the consumption data over time according to the consumption data.

Optionally, the delivery module is specifically used for:

Set budget threshold;

Optionally, the delivery module is also specifically used for:

Tag the selected advertiser's delivery plan;

Optionally, the system further includes:

The historical data log generating module is used to count the consumption data of the historical predetermined time period and generate historical data logs.

The beneficial effects of the present invention include:

The advertisement delivery management method of the present invention includes: acquiring multiple service provider advertiser data to form a data list. The service provider advertiser data includes the name of the advertiser and the corresponding advertiser placement plan; according to the advertiser's advertiser data in the data list The delivery plan generates the corresponding advertising budget; based on the advertising budget, an advertiser delivery plan that meets the predetermined conditions is selected from the data list for delivery. The predetermined conditions are the conditions set in advance for the advertising budget. By generating the corresponding advertising budget according to the advertiser's delivery plan, and based on the advertising budget, select the advertiser's delivery plan that meets the predetermined conditions from the data list for delivery, so when the advertising space is limited, only select the advertising budget setting conditions Advertisers plan to deliver, thereby ensuring the success rate of advertising.

Description of the drawings

In order to explain the technical solutions of the embodiments of the present invention more clearly, the following will briefly introduce the drawings that need to be used in the embodiments. It should be understood that the following drawings only show certain embodiments of the present invention and therefore do not It should be regarded as a limitation of the scope. For those of ordinary skill in the art, other related drawings can be obtained based on these drawings without creative work.

FIG. 1 shows a schematic flowchart of an advertisement delivery management method provided by an embodiment of the present invention;

Fig. 2 shows a schematic structural diagram of an advertisement delivery management system provided by an embodiment of the present invention.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

Advertisers are legal persons, other economic organizations or individuals that design, produce, and publish advertisements on their own or by entrusting others to promote goods or provide services. It is an important participant in the market economy and advertising activities, and its subject qualifications are closely related to its own organizational form. It can be a legal person or a natural person.

Since there are usually a large number of service provider advertisers on the advertising platform, the distribution ratio can usually be pre-configured among multiple service provider advertisers, and then the advertising platform will send advertisement materials to each service provider advertiser according to the distribution ratio. request. However, due to limited advertising space resources, when all advertisers deliver at the same time, some advertisements may fail, thereby reducing the success rate of advertising. Therefore, it is necessary to propose a method for managing advertisement placement on an advertisement placement platform to improve the success rate of advertisement placement.

Fig. 1 shows a schematic flowchart of an advertisement placement management method provided by an embodiment of the present invention. As shown in Fig. 1, the advertisement placement management method provided by the present invention is used for the management of advertisement placement on an advertisement placement platform. The method includes:

Step 101: Acquire advertiser data of multiple service providers to form a data list.

Among them, the service provider advertiser data includes the advertiser name and the corresponding advertiser placement plan.

In order to manage advertisement delivery, it is first necessary to obtain all relevant service provider advertiser data on the advertisement delivery platform, specifically, including acquiring the advertiser name and the corresponding advertiser delivery plan. These acquired data constitute a data list.

Step 102: Generate a corresponding advertising budget according to the advertiser delivery plan of each advertiser in the data list.

After the data list is obtained, the advertiser placement plan of each advertiser in the list can be calculated to obtain the corresponding advertising budget based on the advertising price.

Step 103: Based on the advertising budget, select an advertiser delivery plan that meets a predetermined condition from the data list for delivery, and the predetermined condition is a condition preset for the advertising budget.

After calculating the advertising budgets corresponding to all advertisers' delivery plans, in the case of limited advertising spaces, only advertisers' delivery plans that meet predetermined conditions can be selected for delivery. Optionally, based on the advertising budget, selecting an advertiser delivery plan meeting a predetermined condition from a data list for delivery includes: setting a budget threshold; and selecting an advertiser delivery plan with an advertising budget greater than the budget threshold for delivery. For example, advertisers whose advertising budget is greater than 50, for example, can be selected for delivery. Optionally, all advertiser placement plans can also be sorted in the order of advertising budget from high to low, and a predetermined number of advertiser placement plans (for example, 10, 20, 100, etc.) are selected for placement.

In summary, the advertisement delivery management method of the present invention includes: acquiring multiple service provider advertiser data to form a data list. The service provider advertiser data includes the advertiser name and the corresponding advertiser delivery plan; according to each of the data lists The advertiser’s advertiser placement plan generates a corresponding advertisement budget; based on the advertisement budget, an advertiser placement plan that meets predetermined conditions is selected from the data list for placement. The predetermined conditions are conditions set in advance for the advertising budget. By generating the corresponding advertising budget according to the advertiser's delivery plan, and based on the advertising budget, select the advertiser's delivery plan that meets the predetermined conditions from the data list for delivery, so when the advertising space is limited, only select the advertising budget setting conditions Advertisers plan to deliver, thereby ensuring the success rate of advertising.

Optionally, the method further includes:

Based on the consumption data, draw a graph of the consumption data over time.

In practical applications, the consumption data of each advertiser can be monitored through the monitoring room. The consumption data may include, for example, the total amount of consumption, the click rate and the click unit price within a predetermined time period (for example, the same day), and then plot these consumption data The relationship diagram that changes over time is displayed and displayed, so that relevant personnel can intuitively know the changing trend of consumption data, and make decisions about future advertising plans based on these changing trends.

Tag the selected advertiser's delivery plan;

By tagging the selected advertiser's delivery plan, it is possible to implement classified delivery according to the tag category, thereby facilitating delivery management.

Optionally, the method further includes:

The historical data log is generated by counting the consumption data of a predetermined period of time in history, so that when relevant personnel need to consult the historical information, the historical information can be obtained by consulting the historical data log.

In addition, as shown in FIG. 2, the present invention also provides an advertisement placement management system for managing advertisement placement on an advertisement placement platform, specifically, for implementing the advertisement placement management method provided by the foregoing embodiment of the present invention. The system includes:

The data list forming module 201 is used to obtain advertiser data of multiple service providers to form a data list. The service provider advertiser data includes the name of the advertiser and the corresponding advertiser placement plan;

The advertising budget generating module 202 is configured to generate a corresponding advertising budget according to the advertiser delivery plan of each advertiser in the data list;

The delivery module 203 is configured to select an advertiser delivery plan that meets a predetermined condition from the data list based on the advertising budget for delivery, and the predetermined condition is a condition preset for the advertising budget.

Optionally, the system further includes:

Optionally, the delivery module 203 is specifically used for:

Set budget threshold;

Optionally, the delivery module 203 is also specifically configured to:

Tag the selected advertiser's delivery plan;

Optionally, the system further includes:

The historical data log generation module is used to count the consumption data of the historical predetermined time period and generate historical data logs.

In practical applications on the advertising operation platform, the system may be presented on the display terminal in the form of an interface. The user can log in to the system through a mobile phone client, for example, via a code scan. According to different user rights, after logging in to the system, the displayed system interface can be different.

The interface of the ad delivery management system includes the service provider information page. The system will automatically grab the service provider information and display it on the service provider information page. Click the "View Details" button on the service provider information page to enter the "Service Provider Advertiser Details" interface View detailed service provider advertiser information. Click the "Consumption Trend Chart" button on the service provider's information page, and you will enter the "Consumption Trend Chart" interface to view the service provider's consumption, click-through rate, and click unit price trends. The service provider information page may include the name of the service provider, the total balance, the total consumption yesterday, the total consumption today, and the number of advertisers. The service provider advertiser information page may include service provider name, advertiser name, original identity identifier, application identity identifier, subject, advertiser industry, total amount, estimated consumption speed, total consumption yesterday, total consumption today, etc.

The advertising management system interface also includes an advertiser’s delivery plan page. By setting predetermined conditions (for example, the daily advertising budget is greater than 50), the delivery plan that meets the predetermined conditions can be displayed on the advertiser’s delivery plan page. A delivery plan, click on the label to mark the delivery plan, click "Pause" or "Start" to start the status of the delivery plan. You can add and maintain tags through the "Tag Management" page of the Ad Trafficking System interface. Click the "Query Details" button of a single delivery plan on the advertiser's delivery plan page, and you will enter the advertising delivery cost monitoring room to view the cost of the most recent scheduled times (such as the last six) updates.

The above-mentioned embodiments are only to illustrate the technical concept and characteristics of the present invention, and their purpose is to enable those of ordinary skill in the art to understand the content of the present invention and implement it, and cannot limit the protection scope of the present invention. All equivalent changes or modifications should be covered by the protection scope of the present invention.

Claims

An advertisement delivery management method, characterized in that it is used for the management of advertisement delivery on an advertisement delivery platform, and the method includes:

Acquiring advertiser data of multiple service providers to form a data list, where the service provider advertiser data includes the name of the advertiser and the corresponding advertiser placement plan;

Generating a corresponding advertising budget according to the advertiser delivery plan of each advertiser in the data list;

Based on the advertising budget, an advertiser delivery plan that meets a predetermined condition is selected from the data list for delivery, and the predetermined condition is a condition preset for the advertising budget.
The method according to claim 1, further comprising:

Monitor the consumption data of each advertiser in real time, the consumption data including the total amount of money consumed within a predetermined time period, the click rate and the click unit price;

According to the consumption data, a relationship graph of the consumption data over time is drawn.
The method according to claim 1, characterized in that, based on the advertising budget, selecting from the data list an advertiser's placement plan that meets a predetermined condition for placement, comprising:

Set budget threshold;

Select an advertiser delivery plan whose advertising budget is greater than the budget threshold for delivery.
The method according to claim 3, wherein the selecting an advertiser's placement plan with an advertisement budget greater than the budget threshold for placement includes:

Selecting an advertiser delivery plan with an advertising budget greater than the budget threshold;

Tag the selected advertiser's delivery plan;

According to the label category, the selected advertiser delivery plan is classified and delivered.
The method according to claim 2, further comprising:

Collect historical consumption data for a predetermined period of time and generate historical data logs.
An advertisement delivery management system, characterized in that it is used for the management of advertisement delivery on an advertisement delivery platform, and the system includes:

The data list forming module is used to obtain advertiser data of multiple service providers to form a data list. The service provider advertiser data includes the name of the advertiser and the corresponding advertiser placement plan;

The advertising budget generating module is used to generate the corresponding advertising budget according to the advertiser delivery plan of each advertiser in the data list;

The delivery module is configured to select an advertiser's delivery plan that meets a predetermined condition from the data list based on the advertising budget, and the predetermined condition is a condition preset for the advertising budget.
The system according to claim 6, further comprising:

The consumption data monitoring module is used to monitor the consumption data of each advertiser in real time, and the consumption data includes the total amount of consumption in a predetermined period of time, the click rate and the click unit price;

The relationship graph drawing module is used to draw a relationship graph of the consumption data over time according to the consumption data.
The system according to claim 6, wherein the delivery module is specifically configured to:

Set budget threshold;

Select an advertiser delivery plan whose advertising budget is greater than the budget threshold for delivery.
The system according to claim 8, wherein the delivery module is further specifically configured to:

Selecting an advertiser delivery plan with an advertising budget greater than the budget threshold;

Tag the selected advertiser's delivery plan;

According to the label category, the selected advertiser delivery plan is classified and delivered.
The system according to claim 7, further comprising:

The historical data log generating module is used to count the consumption data of the historical predetermined time period and generate historical data logs.