CN110264279A - Management method and system are launched in a kind of advertisement - Google Patents
Management method and system are launched in a kind of advertisement Download PDFInfo
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- CN110264279A CN110264279A CN201910557862.7A CN201910557862A CN110264279A CN 110264279 A CN110264279 A CN 110264279A CN 201910557862 A CN201910557862 A CN 201910557862A CN 110264279 A CN110264279 A CN 110264279A
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- advertiser
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The present invention provides a kind of advertisements to launch management method and system, is related to Internet technical field.This method comprises: obtaining multiple service provider's advertisement master datas, data list is formed, service provider's advertiser's data include advertiser's title and corresponding advertiser's dispensing plan；Plan is launched according to the advertiser of each advertiser in data list, generates corresponding advertising budget；Based on advertising budget, advertiser's dispensing plan that selection meets predetermined condition from data list is launched, and predetermined condition is for the preset condition of advertising budget.By generating corresponding advertising budget according to advertiser's plan of launching, and it is based on advertising budget, advertiser's dispensing plan that selection meets predetermined condition from data list is launched, it therefore can be when advertisement position be limited, advertiser's dispensing plan that only selection meets advertising budget setting condition is launched, to ensure that the success rate that advertisement is launched.
Description
Technical field
The present invention relates to Internet technical fields, and in particular to management method and system are launched in a kind of advertisement.
Background technique
Advertisement launching platform distributes the advertisement impressions of service provider advertiser generally according to the request amount of client, due to
Usually there is a large amount of service provider advertiser on advertisement launching platform, it therefore, can be with usually between multiple service provider advertisers
It is pre-configured with allocation proportion, then advertisement launching platform sends advertising thing to each service provider advertiser according to allocation proportion respectively
Expect acquisition request.
However, when all advertisers launch simultaneously, may cause certain advertisements since advertisement position resource is limited and throw
It puts unsuccessfully, to reduce the success rate of advertisement dispensing.
Summary of the invention
It is an object of the present invention in view of the deficiency of the prior art, provide a kind of advertisement launch management method and
System, to solve the problems, such as that it is low success rate of that advertisement is launched.
To achieve the above object, The technical solution adopted by the invention is as follows:
In a first aspect, the present invention provides a kind of advertisements to launch management method, advertisement is launched on advertisement launching platform
Management, which comprises
Multiple service provider's advertisement master datas are obtained, form data list, service provider's advertiser's data include advertiser's title
It launches and plans with corresponding advertiser；
Plan is launched according to the advertiser of each advertiser in data list, generates corresponding advertising budget；
Based on advertising budget, advertiser's dispensing plan that selection meets predetermined condition from data list is launched, in advance
Fixed condition is for the preset condition of advertising budget.
Optionally, the method also includes:
Monitor the consumption data of each advertiser in real time, consumption data include amount of money total amount consumed in predetermined amount of time,
Clicking rate and click unit price；
According to consumption data, the relational graph that consumption data changes over time is drawn.
Optionally, described to be based on advertising budget, selection meets advertiser's dispensing plan of predetermined condition from data list
It is launched, comprising:
Budget threshold value is set；
Advertiser dispensing plan of the advertising budget greater than budget threshold value is chosen to launch.
Optionally, advertiser's dispensing plan that the selection advertising budget is greater than budget threshold value is launched, comprising:
Choose advertiser's dispensing plan that advertising budget is greater than budget threshold value；
It labels to selected advertiser's dispensing plan；
Selected advertiser's dispensing plan is put on by classification according to label classification.
Optionally, the method also includes:
The consumption data of statistical history predetermined amount of time generates history data log.
Second aspect, the present invention also provides a kind of advertisement Delivery Management Systems, throw for advertisement on advertisement launching platform
The management put, the system comprises:
Data list forms module, for obtaining multiple service provider's advertisement master datas, forms data list, service provider's advertisement
Master data includes advertiser's title and corresponding advertiser's dispensing plan；
Advertising budget generation module is generated for launching plan according to the advertiser of each advertiser in data list
Corresponding advertising budget；
Putting module, for being based on advertising budget, the advertiser that selection meets predetermined condition from data list launches meter
It draws and is launched, predetermined condition is for the preset condition of advertising budget.
Optionally, the system also includes:
Consumption data monitoring module, for monitoring the consumption data of each advertiser in real time, consumption data includes pre- timing
Between amount of money total amount consumed in section, clicking rate and click unit price；
Relational graph drafting module, for drawing the relational graph that consumption data changes over time according to consumption data.
Optionally, putting module is specifically used for:
Budget threshold value is set；
Advertiser dispensing plan of the advertising budget greater than budget threshold value is chosen to launch.
Optionally, putting module, also particularly useful for:
Choose advertiser's dispensing plan that advertising budget is greater than budget threshold value；
It labels to selected advertiser's dispensing plan；
Selected advertiser's dispensing plan is put on by classification according to label classification.
Optionally, the system also includes:
History data log generation module generates historical data day for the consumption data of statistical history predetermined amount of time
Will.
The beneficial effect comprise that
It includes: to obtain multiple service provider's advertisement master datas that management method is launched in advertisement of the invention, forms data list, clothes
Quotient advertiser's data of being engaged in include advertiser's title and corresponding advertiser's dispensing plan；According to each advertiser in data list
Advertiser launch plan, generate corresponding advertising budget；Based on advertising budget, selection meets predetermined condition from data list
Advertiser's dispensing plan launch, predetermined condition be for the preset condition of advertising budget.By according to advertiser
The plan of dispensing generates corresponding advertising budget, and is based on advertising budget, and selection meets the wide of predetermined condition from data list
It accuses main dispensing plan to be launched, therefore can be when advertisement position is limited, only selection meets the advertisement of advertising budget setting condition
Main dispensing plan is launched, to ensure that the success rate that advertisement is launched.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows the flow diagram that management method is launched in advertisement provided in an embodiment of the present invention；
Fig. 2 shows the structural schematic diagrams of advertisement Delivery Management System provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Advertiser be for promote the sale of goods perhaps provide service voluntarily or through committing others design, production, releasing advertisements method
People, other economic organizations or individual.It is the important participant of market economy and advertising campaign, its right as principal and itself
Tissue morphology has close association.It can be legal person, be also possible to natural person.
Due to usually there is a large amount of service provider advertiser on advertisement launching platform, it is usually wide in multiple service providers
Allocation proportion can be pre-configured between main by accusing, and then advertisement launching platform divides according to allocation proportion to each service provider advertiser
It Fa Song not advertisement material acquisition requests.However, since advertisement position resource is limited, it, can when all advertisers launch simultaneously
Certain advertisements can be caused to launch failure, to reduce the success rate of advertisement dispensing.It is, therefore, desirable to provide a kind of throw for advertisement
The method for being laid flat the management that advertisement is launched on platform, to improve the success rate of advertisement dispensing.
Fig. 1 shows the flow diagram that management method is launched in advertisement provided in an embodiment of the present invention, as shown in Figure 1, this
Management of the management method for advertisement dispensing on advertisement launching platform is launched in the advertisement that invention provides.The described method includes:
Step 101 obtains multiple service provider's advertisement master datas, forms data list.
Wherein, service provider advertiser data include advertiser's title and corresponding advertiser's dispensing plan.
It is launched to manage advertisement, it is necessary first to all related service quotient advertisement master datas on advertisement launching platform are obtained,
Specifically, it including advertiser's title and corresponding advertiser is obtained launches plan.Data column are made of these acquired data
Table.
Step 102 launches plan according to the advertiser of each advertiser in data list, and it is pre- to generate corresponding advertisement
It calculates.
After obtaining data list, plan can be launched for the advertiser of each advertiser in list, based on wide
Price is accused, calculates and obtains corresponding advertising budget.
Step 103 is based on advertising budget, and advertiser's dispensing plan that selection meets predetermined condition from data list carries out
It launches, predetermined condition is for the preset condition of advertising budget.
After the corresponding advertising budget of all advertiser's dispensing plans is calculated, in the limited situation of advertisement position,
The advertiser's dispensing plan for meeting predetermined condition can be only selected to launch.Optionally, described to be based on advertising budget, from data
Advertiser's dispensing plan that selection meets predetermined condition in list is launched, comprising: setting budget threshold value；Choose advertising budget
Advertiser's dispensing plan greater than budget threshold value is launched.For example, can choose the advertiser that advertising budget is greater than such as 50
Dispensing plan is launched.Alternatively it is also possible to which all advertiser is launched plan according to advertising budget from high to low suitable
Sequence is ranked up, and advertiser's dispensing plan of predetermined number (for example, 10,20,100 etc.) is launched before selecting.
In conclusion it includes: to obtain multiple service provider's advertisement master datas that management method is launched in advertisement of the invention, number is formed
According to list, service provider's advertiser's data include advertiser's title and corresponding advertiser's dispensing plan；According to every in data list
The advertiser of one advertiser launches plan, generates corresponding advertising budget；Based on advertising budget, selected from data list full
Advertiser's dispensing plan of sufficient predetermined condition is launched, and predetermined condition is for the preset condition of advertising budget.Pass through
Corresponding advertising budget is generated according to advertiser's plan of launching, and is based on advertising budget, selection meets pre- from data list
Advertiser's dispensing plan of fixed condition is launched, therefore can be when advertisement position is limited, and only selection meets advertising budget setting
Advertiser's dispensing plan of condition is launched, to ensure that the success rate that advertisement is launched.
Optionally, the method also includes:
Monitor the consumption data of each advertiser in real time, consumption data include amount of money total amount consumed in predetermined amount of time,
Clicking rate and click unit price；
According to consumption data, the relational graph that consumption data changes over time is drawn.
In practical applications, the consumption data of each advertiser can be monitored by monitoring room, consumption data for example may be used
To include the amount of money total amount consumed, clicking rate and click unit price on (for example, same day) in predetermined amount of time, then draws these and disappear
It consumes the relational graph that data change over time and is shown, so that related personnel be facilitated intuitively to know that consumption data variation becomes
Gesture, and the advertisement dispensing plan launched according to these variation tendency decision futures.
Optionally, advertiser's dispensing plan that the selection advertising budget is greater than budget threshold value is launched, comprising:
Choose advertiser's dispensing plan that advertising budget is greater than budget threshold value；
It labels to selected advertiser's dispensing plan；
Selected advertiser's dispensing plan is put on by classification according to label classification.
By labelling to selected advertiser's dispensing plan, may be implemented to put on by classification according to tag class are other, from
And facilitate dispensing management.
Optionally, the method also includes:
The consumption data of statistical history predetermined amount of time generates history data log.
By the consumption data of statistical history predetermined amount of time, history data log is generated, to need in related personnel
When consulting historical information, historical information can be obtained by consulting history data log.
In addition, as shown in Fig. 2, being used for advertisement launching platform the present invention also provides a kind of advertisement Delivery Management System
The management that advertisement is launched specifically launches management method for implementing advertisement provided by the above embodiment of the present invention.The system
System includes:
Data list forms module 201, for obtaining multiple service provider's advertisement master datas, forms data list, service provider
Advertiser's data include advertiser's title and corresponding advertiser's dispensing plan；
Advertising budget generation module 202 launches plan for the advertiser according to each advertiser in data list, raw
At corresponding advertising budget；
Putting module 203, for being based on advertising budget, the advertiser that selection meets predetermined condition from data list is launched
Plan is launched, and predetermined condition is for the preset condition of advertising budget.
Optionally, the system also includes:
Consumption data monitoring module, for monitoring the consumption data of each advertiser in real time, consumption data includes pre- timing
Between amount of money total amount consumed in section, clicking rate and click unit price；
Relational graph drafting module, for drawing the relational graph that consumption data changes over time according to consumption data.
Optionally, putting module 203 are specifically used for:
Budget threshold value is set；
Advertiser dispensing plan of the advertising budget greater than budget threshold value is chosen to launch.
Optionally, putting module 203, also particularly useful for:
Choose advertiser's dispensing plan that advertising budget is greater than budget threshold value；
It labels to selected advertiser's dispensing plan；
Selected advertiser's dispensing plan is put on by classification according to label classification.
Optionally, the system also includes:
History data log generation module generates historical data day for the consumption data of statistical history predetermined amount of time
Will.
In the practical application that advertisement launches on operation platform, the system can be on display end in the form of interface
It is existing.User for example can log on to the system via barcode scanning by cell phone client.According to the difference of user right, log into
After system, the system interface shown can be different.
Advertisement Delivery Management System interface includes service provider's information page, and system can automatically grab service provider's information and show
In service provider's information page, click " checking detail " button of service provider's information page, then it can be into " service provider advertiser is bright
Carefully " detailed service provider's advertisement main information is checked at interface.Click " consumption trend graph " button of service provider's information page, then it can be into
Enter consumption, clicking rate and the tendency for clicking unit price that the service provider same day is checked at " consumption trend graph " interface.Service provider's information
The page may include service provider's title, overall balance, wastage in bulk or weight yesterday, wastage in bulk or weight today and advertiser's quantity.Service provider's advertisement
The main information page may include service provider's title, advertiser's title, original identification identifier, application identity identifier, master
Body, advertiser's industry, total amount, estimated depletion rate, wastage in bulk or weight yesterday, wastage in bulk or weight today etc..
Advertisement Delivery Management System interface further includes advertiser's dispensing plan page, by setting predetermined condition (for example, every
50) day advertising budget is greater than, can make the dispensing plan for meeting the predetermined condition that can show in advertiser's dispensing plan page
Face is launched for any bar and is planned, and click labels and this dispensing plan can be marked, and clicks " pause " or " opens
Beginning " can open the state of this dispensing plan.Can by " tag control " page at advertisement Delivery Management System interface come
Addition and maintenance label.It clicks advertiser and launches " inquiry detail " button that plan page single launches plan, then can enter wide
Accuse the cost launched and monitoring room is spent to check that nearest pre-determined number (such as nearest six times) update.
The above embodiments merely illustrate the technical concept and features of the present invention, and its object is to allow ordinary skill people
Member can understand the contents of the present invention and be implemented, it is not intended to limit the scope of the present invention, it is all according to the present invention
Equivalent change or modification made by Spirit Essence, should be covered by the scope of protection of the present invention.
Claims (10)
1. management method is launched in a kind of advertisement, which is characterized in that the management that advertisement is launched on advertisement launching platform, the side
Method includes:
Multiple service provider's advertisement master datas are obtained, form data list, the service provider advertiser data include advertiser's title
It launches and plans with corresponding advertiser；
Plan is launched according to the advertiser of each advertiser in the data list, generates corresponding advertising budget；
Based on the advertising budget, advertiser's dispensing plan that selection meets predetermined condition from the data list is thrown
It puts, the predetermined condition is for the preset condition of the advertising budget.
2. the method according to claim 1, wherein further include:
Monitor the consumption data of each advertiser in real time, the consumption data include amount of money total amount consumed in predetermined amount of time,
Clicking rate and click unit price；
According to the consumption data, the relational graph that consumption data changes over time is drawn.
3. the method according to claim 1, wherein described be based on the advertising budget, from the data list
It is middle that the advertiser's dispensing plan for meeting predetermined condition is selected to launch, comprising:
Budget threshold value is set；
Advertiser dispensing plan of the advertising budget greater than the budget threshold value is chosen to launch.
4. according to the method described in claim 3, it is characterized in that, the advertising budget of choosing is greater than the wide of the budget threshold value
Main dispensing plan is accused to be launched, comprising:
Choose advertiser's dispensing plan that advertising budget is greater than the budget threshold value；
It labels to selected advertiser's dispensing plan；
Selected advertiser's dispensing plan is put on by classification according to label classification.
5. according to the method described in claim 2, it is characterized by further comprising:
The consumption data of statistical history predetermined amount of time generates history data log.
6. a kind of advertisement Delivery Management System, which is characterized in that the management that advertisement is launched on advertisement launching platform, the system
System includes:
Data list forms module, for obtaining multiple service provider's advertisement master datas, forms data list, service provider's advertisement
Master data includes advertiser's title and corresponding advertiser's dispensing plan；
Advertising budget generation module is generated for launching plan according to the advertiser of each advertiser in the data list
Corresponding advertising budget；
Putting module, for being based on the advertising budget, the advertiser that selection meets predetermined condition from the data list is thrown
The plan of putting is launched, and the predetermined condition is for the preset condition of the advertising budget.
7. system according to claim 6, which is characterized in that further include:
Consumption data monitoring module, for monitoring the consumption data of each advertiser in real time, the consumption data includes pre- timing
Between amount of money total amount consumed in section, clicking rate and click unit price；
Relational graph drafting module, for drawing the relational graph that consumption data changes over time according to the consumption data.
8. system according to claim 6, which is characterized in that the putting module is specifically used for:
Budget threshold value is set；
Advertiser dispensing plan of the advertising budget greater than the budget threshold value is chosen to launch.
9. system according to claim 8, which is characterized in that the putting module, also particularly useful for:
Choose advertiser's dispensing plan that advertising budget is greater than the budget threshold value；
It labels to selected advertiser's dispensing plan；
Selected advertiser's dispensing plan is put on by classification according to label classification.
10. system according to claim 7, which is characterized in that further include:
History data log generation module generates history data log for the consumption data of statistical history predetermined amount of time.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910557862.7A CN110264279A (en) | 2019-06-25 | 2019-06-25 | Management method and system are launched in a kind of advertisement |
| PCT/CN2019/118618 WO2020258675A1 (en) | 2019-06-25 | 2019-11-15 | Advertisement delivery management method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910557862.7A CN110264279A (en) | 2019-06-25 | 2019-06-25 | Management method and system are launched in a kind of advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110264279A true CN110264279A (en) | 2019-09-20 |
Family
ID=67921553
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910557862.7A Pending CN110264279A (en) | 2019-06-25 | 2019-06-25 | Management method and system are launched in a kind of advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN110264279A (en) |
| WO (1) | WO2020258675A1 (en) |
Cited By (5)
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| CN110838033A (en) * | 2019-11-15 | 2020-02-25 | 广州华多网络科技有限公司 | Advertisement delivery management method and device, electronic equipment and computer storage medium |
| CN111861564A (en) * | 2020-07-20 | 2020-10-30 | 广元量知汇科技有限公司 | Digital advertisement transaction system |
| WO2020258675A1 (en) * | 2019-06-25 | 2020-12-30 | 苏州梦嘉信息技术有限公司 | Advertisement delivery management method and system |
| CN112215647A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Automatic processing system and method for triggering preset conditions |
| CN114463051A (en) * | 2022-01-18 | 2022-05-10 | 北京美数信息科技有限公司 | Advertisement delivery method, device and equipment for preventing client from seizing flow |
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| CN114463051A (en) * | 2022-01-18 | 2022-05-10 | 北京美数信息科技有限公司 | Advertisement delivery method, device and equipment for preventing client from seizing flow |
Also Published As
| Publication number | Publication date |
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| WO2020258675A1 (en) | 2020-12-30 |
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Application publication date: 20190920 |