WO2020252751A1 - 资源推送方法、装置、服务器以及存储介质 - Google Patents

资源推送方法、装置、服务器以及存储介质 Download PDF

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Publication number
WO2020252751A1
WO2020252751A1 PCT/CN2019/092130 CN2019092130W WO2020252751A1 WO 2020252751 A1 WO2020252751 A1 WO 2020252751A1 CN 2019092130 W CN2019092130 W CN 2019092130W WO 2020252751 A1 WO2020252751 A1 WO 2020252751A1
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resource
contents
content
rule
push
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PCT/CN2019/092130
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English (en)
French (fr)
Inventor
罗月
Original Assignee
深圳市欢太科技有限公司
Oppo广东移动通信有限公司
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Application filed by 深圳市欢太科技有限公司, Oppo广东移动通信有限公司 filed Critical 深圳市欢太科技有限公司
Priority to CN201980091758.1A priority Critical patent/CN113412481B/zh
Priority to PCT/CN2019/092130 priority patent/WO2020252751A1/zh
Publication of WO2020252751A1 publication Critical patent/WO2020252751A1/zh

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • This application relates to the field of information push technology, and more specifically, to a resource push method, device, server, and storage medium.
  • Electronic devices such as tablet computers and smart phones, have become one of the most commonly used consumer electronic products in people's daily lives. Users can push resources through electronic devices, for example, push applications (APP) through electronic devices.
  • APP push applications
  • this application proposes a resource pushing method, device, server and storage medium to solve the above problems.
  • an embodiment of the present application provides a resource pushing method, the method includes: selecting a plurality of first resource contents from a candidate resource pool based on a first screening condition; determining whether the plurality of first resource contents are satisfied Preset resource conditions; when the content of the plurality of first resources does not meet the preset resource conditions, send a resource screening rule formulation request to the client, and receive a response from the client based on the resource screening rule formulation request
  • the second screening condition, the second screening condition is obtained by the client receiving external input; the target pushing rule is generated based on the second screening condition; the multiple second screening conditions are selected from the candidate resource pool based on the target pushing rule Second, the resource content is pushed.
  • an embodiment of the present application provides a resource pushing device, the device comprising: a first resource content selection module, configured to select a plurality of first resource contents from a candidate resource pool based on a first screening condition; first The resource content judgment module is used to judge whether the multiple first resource content meets the preset resource condition; the second filtering condition obtaining module is used to when the multiple first resource content does not meet the preset resource condition , Sending a resource screening rule formulation request to the client, and receiving a second screening condition returned by the client based on the resource screening rule formulation request, the second screening condition being obtained by the client through external input; target push The rule obtaining module is configured to generate a target pushing rule based on the second screening condition; the second resource content pushing module is configured to select a plurality of second resource contents from the candidate resource pool for pushing based on the target pushing rule.
  • an embodiment of the present application provides a server, including a memory and a processor, the memory is coupled to the processor, the memory stores instructions, and when the instructions are executed by the processor, the The processor executes the above method.
  • an embodiment of the present application provides a computer-readable storage medium, the computer-readable storage medium stores program code, and the program code can be invoked by a processor to execute the foregoing method.
  • a plurality of first resource contents are selected from a candidate resource pool based on a first screening condition, and it is determined whether the plurality of first resource contents meet the preset resource condition, when When multiple first resource contents do not meet the preset resource conditions, send a resource screening rule formulation request to the client, and receive a second screening condition returned by the client based on the resource screening rule formulation request, and the second screening condition is received by the client
  • Obtain external input generate target push rules based on the second filtering conditions, select multiple second resource contents from the candidate resource pool based on the target push rules and push them, so as to pass multiple information obtained from the candidate resource pool based on the first filtering conditions
  • the target push rule is generated by obtaining the second filter condition and the second resource content is selected from the candidate resource pool for push, so as to formulate different rules according to different needs and improve the resource push effect.
  • FIG. 1 shows a schematic diagram of an application scenario suitable for the resource pushing method provided in an embodiment of the present application
  • FIG. 2 shows a schematic flowchart of a resource pushing method provided by an embodiment of the present application
  • FIG. 3 shows a schematic flowchart of a resource pushing method provided by another embodiment of the present application.
  • FIG. 4 shows a schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application
  • FIG. 5 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application
  • FIG. 6 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application
  • FIG. 7 shows a schematic flowchart of step S2092C of the resource pushing method shown in FIG. 6 of the present application
  • FIG. 8 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application
  • FIG. 9 shows a schematic flowchart of step S2092D of the resource pushing method shown in FIG. 8 of the present application.
  • FIG. 10 shows a schematic diagram of an interface of the first electronic device applicable to the resource pushing method provided by the embodiment of the present application
  • FIG. 11 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • FIG. 12 shows still another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application
  • FIG. 13 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application
  • FIG. 14 shows still another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application
  • FIG. 15 shows another schematic diagram of an interface of the first electronic device applicable to the resource pushing method provided by the embodiment of the present application
  • FIG. 16 shows a block diagram of a resource pushing device provided by an embodiment of the present application.
  • FIG. 17 shows a block diagram of a server used to execute the resource pushing method according to the embodiment of the present application.
  • FIG. 18 shows a storage unit for storing or carrying program code for implementing the resource pushing method according to the embodiment of the present application.
  • the user can download the corresponding resource content from the server through the client of the electronic device, for example, download the application program from the server through the client of the electronic device.
  • the application can be promoted.
  • the application can be pushed in the application store of the electronic device for the user to download and install.
  • the algorithm cycle for the push of resource content is too long, the iteration is slow, the push effect of the resource content is difficult to quickly take effect, and it is difficult to meet the demand for the application of daily algorithms.
  • the inventor has discovered through long-term research and proposed the resource pushing method, device, server, and storage medium provided by the embodiments of this application.
  • the target push rule is generated by obtaining the second filter condition to select the second resource content from the candidate resource pool and push it, so as to formulate different rules according to different needs and improve the resource push effect.
  • the specific resource pushing method will be described in detail in the subsequent embodiments.
  • FIG. 1 shows a schematic diagram of an application environment suitable for the resource pushing method provided by an embodiment of the present application.
  • it includes a server 100, a first electronic device 200, a second electronic device 300, a first network 400, and a second network 500.
  • the server 100 and the first electronic device 200 are located in a first network 400, and the first network 400 may be a wireless network or a wired network, and the server 100 performs data interaction with the first electronic device 200 through the first network 400.
  • the server 100 and the second electronic device 300 are located in a second network 500.
  • the second network 500 may be a wireless network or a wired network, and the server 100 performs data interaction with the second electronic device 300 through the second network 500.
  • the server 100 can be a traditional server, a cloud server, etc.
  • the first electronic device 200 can be a mobile phone, a tablet computer, a computer, etc.
  • the second electronic device 300 can be a mobile phone, a tablet computer, or a computer.
  • the first network 400 and the second network 500 may be the same network or different networks, which is not limited here.
  • the first electronic device 200 may be an electronic device used for development and configuration, that is, the first electronic device 200 may correspond to developers, configuration personnel, etc., for participating in resource push rule formulation. As a way, the first electronic device 200 An electronic device 200 is installed with a first client for operation by developers.
  • the second electronic device 300 may be an electronic device for displaying resource content, that is, the second electronic device 300 may correspond to a user, etc., for downloading and installing the resource content for push display. As a way, the The second electronic device 300 is installed with a second client for operation by users.
  • FIG. 2 shows a schematic flowchart of a resource pushing method provided by an embodiment of the present application.
  • the resource pushing method is used to generate a target push rule from the candidate resource pool by acquiring a second filtering condition when the multiple first resource contents acquired from the candidate resource pool based on the first filtering condition do not meet the preset resource condition. Select the content of the second resource to push it in order to formulate different rules according to different needs and improve the effect of resource push.
  • the resource pushing method is applied to the resource pushing device 400 as shown in FIG. 16 and the server 100 configured with the resource pushing device 400 (FIG. 17).
  • the following will take a server as an example to illustrate the specific process of this embodiment.
  • the server may be a cloud server or a traditional server, which is not limited here.
  • the following will elaborate on the process shown in Figure 2.
  • the shown resource pushing method may specifically include the following steps:
  • Step S101 Select multiple first resource contents from the candidate resource pool based on the first screening condition.
  • the user can configure the push rule corresponding to the resource content through the first electronic device.
  • you can create push rules corresponding to the resource content, edit the push rules corresponding to the created resource content, delete the push rules corresponding to the created resource content, and view the push rules corresponding to the created resource content and the push rules
  • the resource content may be an application program.
  • the push rule corresponding to the creation of the resource content may include the name of the algorithm for creating the resource content and configuring a filter condition under the algorithm name to select the resource content.
  • the algorithm name of the resource content created by the user can include "stand-alone game”, “online game”, “chat tool”, “search tool”, etc. It is understandable that the algorithm name can only be used to perform resource content analysis. Naming is not used to limit the specific type of resource content.
  • configuring a filter condition under the algorithm name to select resource content may include: determining a candidate resource pool for the resource content and setting a first filter condition to filter the candidate resource pool, where the candidate resource pool may include all resource pools , It can also include part of the resource pool.
  • the candidate resource pool can include all applications, or part of all applications, which is not limited here.
  • the first screening condition may include screening the classification and tags of multiple applications in the candidate resource pool.
  • the server may receive the instruction information sent by the first electronic device, where the instruction information may carry the first screening condition and the candidate resource pool selected or input by the user on the first electronic device, and accordingly, the server responds The instruction information sent by the first electronic device, and a plurality of first resource contents are selected from the candidate resource pool based on the first screening condition.
  • the server can filter the resource content of the category corresponding to the first screening condition from the candidate resource pool, and record it as the first resource content. For example, when the first filtering condition is "single-player game category", the server may filter out multiple applications belonging to the "single-player game category" from the candidate resource pool as multiple first resource contents.
  • the server may filter the resource content corresponding to the popularity corresponding to the first filtering condition from the candidate resource pool, and record it as the first resource content. For example, when the first filter condition is "1000 before daily downloads", the server may filter out multiple applications belonging to "1000 before daily downloads" from the candidate resource pool as multiple first resource contents.
  • Step S102 Determine whether the multiple first resource contents meet a preset resource condition.
  • the server presets and stores preset resource conditions, and the preset resource conditions are used as a basis for judging the content of the plurality of first resources. Therefore, as a way, the server is in the candidate resource pool.
  • the plurality of first resource contents may be compared with a preset resource condition to determine whether the plurality of first resource contents meet the preset resource condition. In some embodiments, when any one of the plurality of first resource contents does not meet the preset resource condition, it can be considered that the plurality of first resource contents does not meet the preset resource condition, and vice versa.
  • the first resource content meets the preset resource condition.
  • the ratio is greater than the preset ratio, it may be considered that the plurality of first resource contents do not meet the preset resource condition; otherwise, it may be considered that the plurality of first resource contents satisfy the preset resource condition.
  • the preset resource condition may include at least one of the following: a preset score, a preset download amount, a preset level, and a preset whitelist.
  • the preset resource condition as the preset score as an example, after a plurality of first resource contents are selected from the candidate resource pool based on the first filtering condition, the information of each first resource content in the plurality of first resource contents can be obtained Score and compare the score of each first resource content with the preset score. It can be understood that if the score of the first resource content is less than the preset score, it can be determined that the first resource content does not meet the preset resource conditions On the contrary, it can be considered that the first resource content meets the preset resource conditions.
  • Step S103 When the multiple first resource contents do not meet the preset resource conditions, send a resource screening rule formulation request to the client, and receive the second response returned by the client based on the resource screening rule formulation request The screening condition, the second screening condition is obtained by the client receiving external input.
  • the server may send a resource screening rule formulation request to the first client of the first electronic device to instruct the first client
  • the client requests an output resource screening rule editing interface based on the resource screening rule formulation request, where the editing interface is used for the user to input the second screening condition based on the resource screening rule formulation request.
  • the second screening condition may include at least one of the following: a score of the resource content, a download amount of the resource content, a level of the resource content, and a black and white list of the resource content.
  • Step S104 Generate a target push rule based on the second screening condition.
  • the server may generate a target push rule based on the second filter condition. It is understandable that the server may generate the target push rule based on the second filter condition only, for example, determine the second filter condition as the target push rule, or it may generate the target push rule based on the first filter condition and the second filter condition, for example, The first screening condition and the second screening condition together serve as the target push rule, which is not limited here.
  • the target push rule may include: pushing the score in the candidate resource pool is greater than Or equal to the resource content of the preset score, or push the single-player game resource content in the candidate resource pool whose score is greater than or equal to the preset score.
  • Step S105 Select multiple second resource contents from the candidate resource pool for pushing based on the target pushing rule.
  • a plurality of second resource contents may be selected from the candidate resource pool based on the target push rule, and the plurality of second resource contents may be pushed to the second client of the second electronic device To instruct the second client to display the multiple second resource contents for the user to download and install.
  • the target push rule is a single-player game resource content with a score greater than or equal to a preset score
  • multiple resource contents of a single-player game with a score greater than or equal to the preset score can be selected from the candidate resource pool based on the target push rule , Is recorded as multiple second resource content, so that resource content is selected from the candidate resource pool through multiple screening of users and pushed, which can implement different rules for pushing according to different needs of users, and improve the effect of resource pushing.
  • multiple first resource contents are selected from a candidate resource pool based on a first screening condition, and it is judged whether the multiple first resource contents meet the preset resource condition, when the multiple first resource contents When the preset resource conditions are not met, send a resource screening rule formulation request to the first client, and receive a second screening condition returned by the first client based on the resource screening rule formulation request, and the second screening condition is received by the first client Obtain external input, generate target push rules based on the second filtering conditions, select multiple second resource contents from the candidate resource pool based on the target push rules and push them, so as to pass multiple information obtained from the candidate resource pool based on the first filtering conditions When the content of the first resource does not meet the preset resource conditions, the target push rule is generated by obtaining the second filter condition and the second resource content is selected from the candidate resource pool for push, so as to formulate different rules according to different needs and improve the resource push effect.
  • FIG. 3 shows a schematic flowchart of a resource pushing method provided by another embodiment of the present application. This method is applied to the above-mentioned server, where the second filter condition corresponds to a filter switch. The process shown in FIG. 3 will be described in detail below.
  • the resource pushing method may specifically include the following steps:
  • Step S201 Obtain multiple resource pools.
  • the server may be preset and stored with multiple resource pools, where each of the multiple resource pools includes multiple resource contents.
  • the server runs the resource pushing method, it can directly obtain the multiple resource pools locally from the server.
  • multiple resource pools can be divided according to resource content classification, tags, resource hot searches, OS system data, designated databases, etc.
  • the classification of the resource content can include primary classification, secondary classification, tertiary classification, etc.
  • the label of the resource content can include the label name, such as necessary for installation, and the resource hot search of resource content can include daily downloads.
  • the OS system data of the resource content can include the first 1000 before the daily life, the first 1000 before the application duration, etc., 1000 before the download on the first 1000, 1000 before the download on the 7th, 1000 before the download on the 30th, and shelf time.
  • the multiple resource pools may include stand-alone game resource pool, online game resource pool, chat application resource pool, search software resource pool, mailbox resource pool, etc. Make a limit.
  • Step S202 Perform intersection processing, union processing, or subtraction processing on the multiple resource pools to generate candidate resource pools.
  • the server may process the multiple resource pools to generate candidate resource pools based on the multiple resource pools.
  • the intersection of multiple resource pools can be processed to generate candidate resource pools, the union of multiple resource pools can be processed to generate candidate resource pools, or the difference of multiple resource pools can be processed to generate candidate resource pools. Etc.
  • the specific method is not limited here.
  • Step S203 Select multiple first resource contents from the candidate resource pool based on the first screening condition.
  • Step S204 Determine whether the multiple first resource contents meet a preset resource condition.
  • step S203 to step S204 please refer to step S101 to step S102, which will not be repeated here.
  • Step S205 When the multiple first resource contents do not meet the preset resource condition, determine whether the screening switch is in an on state.
  • the first client has a filter switch corresponding to the second filter condition.
  • the filter switch is used to control the on or off of the filter function.
  • the filter switch is used for Control the opening or closing of the second filter condition. Specifically, when the filter switch is turned on, it can be determined that the filter function is turned on, that is, the second filter condition is turned on. When the filter switch is turned off, it can be determined that the filter function is off, that is, the second filter. The condition is off. As a way, when multiple first resource contents do not meet the preset resource condition, it can be judged whether the filter switch is in an on state, so as to determine whether the second filter condition can be obtained.
  • Step S206 When the screening switch is in the on state, send the resource screening rule formulation request to the client, and receive the second screening condition returned by the client based on the resource screening rule formulation request.
  • the second screening condition is obtained by the client receiving external input.
  • the filter switch when the filter switch is in the on state, it means that the second filter condition can be obtained, and the server can send a resource filter rule formulation request to the first client, and receive the second filter condition returned by the first client.
  • Step S207 Receive a resource push rule sent by the client, where the resource push rule is obtained by the client receiving external input.
  • the first client may also output a resource push rule editing interface, where the editing interface is used for the user to input resource push rules to configure the push arrangement of resource content pushed in the resource pool. It is understandable that after receiving the resource push rule input by the user, the first client can send the resource push rule to the server, and accordingly, the server receives the resource push rule.
  • the resource push rule may include at least one of the following: push according to the download volume ranking of the resource content, push according to the score ranking of the resource content, push according to the profit value ranking of the resource content, and push according to personalized settings.
  • Step S208 Generate the target push rule based on the second screening condition and the resource push rule.
  • the server may generate the target pushing rule based on the resource pushing rule and the second filtering condition. It is understandable that the server may generate the target push rule based on the resource push rule and the second filter condition, for example, the second filter condition and the resource push rule are determined as the target push rule, or it may be based on the first filter condition, the second filter condition, and The resource push rule generates the target push rule, for example, the first filter condition, the second filter condition, and the resource push rule are collectively used as the target push rule, which is not limited here.
  • the resource push rule is to push the resource content in the order from high to low.
  • the resource delivery rules may include: pushing the resource content in the candidate resource pool with a score greater than or equal to the preset score in the order of the highest score, or pushing the scores in the candidate resource pool in the order of the highest score Single-player game resource content greater than or equal to the preset score.
  • Step S209 Select multiple second resource contents from the candidate resource pool to push based on the target pushing rule.
  • step S209 For the specific description of step S209, please refer to step S105, which will not be repeated here.
  • FIG. 4 shows a schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the following will elaborate on the process shown in FIG. 4, and the method may specifically include the following steps:
  • Step S2091A Select a plurality of second resource contents from the candidate resource pool based on the target push rule, and obtain the download amount corresponding to each of the plurality of second resource contents.
  • the target push rule is to select multiple second resource contents from the candidate resource pool, and The multiple second resource contents are pushed in the order of the download amount from high to low. Therefore, in this embodiment, a plurality of second resource contents may be selected from the candidate resource pool based on the target push rule, and the download amount corresponding to each second resource content among the plurality of second resource contents may be obtained, where: The download amount corresponding to each second resource content may include the total download amount, daily download amount, monthly download amount, etc., corresponding to each second resource content, which is not limited here.
  • Step S2092A Push the multiple second resource contents in descending order of the download amount corresponding to each second resource content.
  • a plurality of second resource contents may be pushed to the second client according to the order of the download amount corresponding to each second resource content from high to low,
  • the second client is instructed to display multiple second resource contents in descending order of the download amount corresponding to each second resource content, so as to improve the push conversion rate of the resource contents.
  • FIG. 5 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the following will elaborate on the process shown in FIG. 5, and the method may specifically include the following steps:
  • Step S2091B Select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the profit value corresponding to each second resource content in the multiple second resource contents.
  • the target push rule when the resource push rule is to push in the order of the profit value of the resource content from high to low, then the target push rule is to select multiple second resource contents from the candidate resource pool, and The content of multiple second resources is pushed in the order of profit value from high to low. Therefore, in this embodiment, a plurality of second resource contents may be selected from the candidate resource pool based on the target push rule, and the profit value corresponding to each second resource content of the plurality of second resource contents may be obtained, where: The profit value corresponding to each second resource content may include the total profit value, daily profit value, monthly profit value, etc., corresponding to each second resource content, which is not limited here.
  • Step S2092B Push the multiple second resource contents in the order of the profit value corresponding to each second resource content from high to low.
  • the multiple second resource contents can be pushed to the second client in the order of the profit value corresponding to each second resource content from high to low.
  • the second client is instructed to display multiple second resource contents in descending order of the profit value corresponding to each second resource content, so as to increase the overall profit value of the resource content.
  • FIG. 6 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the following will elaborate on the process shown in FIG. 6, the method may specifically include the following steps:
  • Step S2091C Select a plurality of second resource contents from the candidate resource pool based on the target push rule, and obtain the download amount corresponding to each second resource content in the plurality of second resource contents and each The profit value corresponding to the second resource content.
  • the target push rule is from the candidate resource pool Select multiple second resource contents in the, and push the multiple second resource contents in the order of download amount from high to low and/or profit value from high to low. Therefore, in this embodiment, multiple second resource contents can be selected from the candidate resource pool based on the target push rule, and the download amount and each second resource content corresponding to each of the multiple second resource contents can be obtained.
  • the profit value corresponding to the second resource content may include the total download volume, daily download volume, monthly download volume, etc., corresponding to each second resource content, and each second resource content
  • the corresponding profit value may include the total profit value, daily profit value, monthly profit value, etc. corresponding to each second resource content, which is not limited here.
  • Step S2092C Obtain a reference value corresponding to each second resource content based on the download amount corresponding to each second resource content and the profit value corresponding to each second resource content.
  • the server after the server obtains the download volume corresponding to each second resource content and the profit value corresponding to each second resource content, it can be based on the download volume corresponding to each second resource content and each second resource content.
  • the profit value corresponding to the content obtains the reference value corresponding to each second resource content.
  • FIG. 7 shows a schematic flowchart of step S2092C of the resource pushing method shown in FIG. 6 of the present application.
  • the process shown in FIG. 7 will be described in detail below, and the method may specifically include the following steps:
  • Step S2092C1 Calculate the first weight value of each second resource content based on the download amount and the first weight value corresponding to each second resource content.
  • the server may preset the first weight value corresponding to the download amount and the second weight value corresponding to the profit value, where the sum of the first weight value and the second weight value is 1.
  • the first weight value can be equal to the second weight value, can be greater than the second weight value, or less than the second weight value, when the first weight value is greater than the second weight value, the first weight value can be 70%, the second weight value can be 30% and so on.
  • the server when it obtains the download volume corresponding to each second resource content and the first weight value corresponding to the download volume, it may calculate each second resource content based on the download volume and the first weight value corresponding to each second resource content.
  • the first weighted value of the second resource content Specifically, the first weight value of each second resource content can be obtained by calculating the product of the download amount of each second resource content and the first weight value.
  • Step S2092C2 Calculate the second weight value of each second resource content based on the profit value and the second weight value corresponding to each second resource content.
  • the server when the server obtains the profit value corresponding to each second resource content and the second weight value corresponding to the profit value, it can calculate the profit value and the second weight value corresponding to each second resource content.
  • the second weighted value of the second resource content Specifically, the second weight value of each second resource content can be obtained by calculating the product of the profit value of each second resource content and the second weight value.
  • Step S2092C3 Obtain the reference value based on the first weight value and the second weight value.
  • the server may add the first weight value and the second weight value to obtain the reference value.
  • Step S2093C Push the multiple second resource contents in the descending order of the reference value corresponding to each second resource content.
  • a plurality of second resource contents can be pushed to the second client in the descending order of the reference value corresponding to each second resource content,
  • the second client is instructed to display multiple second resource contents in descending order of the reference value corresponding to each second resource content, so as to improve the push conversion rate of the resource contents and the overall profit value.
  • FIG. 8 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the process shown in FIG. 8 will be described in detail below, and the method may specifically include the following steps:
  • Step S2091D Select a plurality of second resource contents from the candidate resource pool based on the target push rule, and sort the plurality of second resource contents, and obtain the plurality of second resource contents that are ranked in advance Let the content of the second resource before sorting.
  • the target push rule is to select multiple second resource contents from the candidate resource pool and press
  • the sorting of the multiple second resource contents pushes part of the second resource content among the multiple second resource contents. Therefore, in this embodiment, a plurality of second resource contents may be selected from the candidate resource pool based on the target push rule, and the plurality of second resource contents may be sorted, and the contents may be obtained based on the sorting of the plurality of second resource contents. Part of the second resource content that is sorted before the preset sorting among the second resource contents.
  • the server may sort the plurality of second resource contents according to the download amount, profit value, score, etc. of the plurality of second resource contents.
  • the server may preset and store a preset ranking, and the preset ranking is used as a basis for judging the ranking of each second resource content. Therefore, after the server sorts multiple second resource contents, The ranking of each second resource content can be compared with the preset ranking. It can be understood that when the ranking of the second resource content is higher than the preset ranking, it can be determined that the ranking of the second resource content is before the preset ranking When the ranking of the second resource content is lower than the preset ranking, it can be determined that the ranking of the changed second resource content is after the preset ranking. For example, when the preset ranking is ranked 20, then the part of the second resource content includes 19 second resource contents ranked in the top 19.
  • Step S2092D Push the part of the second resource content.
  • the server may push the part of the second resource content to the second client to instruct the second client to display the part of the second resource content.
  • FIG. 9 shows a schematic flowchart of step S2092D of the resource pushing method shown in FIG. 8 of the present application.
  • the following will elaborate on the process shown in FIG. 9, and the method may specifically include the following steps:
  • Step S2092D1 Acquire the category to which each second resource content in the partial second resource content belongs.
  • the server may identify the category to which the part of the second resource content belongs to obtain the category to which each second resource content in the part of the second resource content belongs.
  • the classification of the second resource content may include at least one of the following: financial, chat, game, search, photograph, video, audio, etc.
  • Step S2092D2 It is judged whether the categories to which every two adjacent second resource contents belong to the same sorting.
  • the server after the server obtains the sort of part of the second resource content and the classification to which each second resource content in the part of the second resource content belongs, it can determine to which every two adjacent second resource contents in the sort belong Whether the classification is the same. For example, the server may determine whether the category of the second resource content ranked in the 5th position is the same as the category of the second resource content ranked in the 4th position, or whether it is the same as the category of the second resource content ranked in the 6th position. The classification is the same. For another example, when the category of the second resource content ranked in the 5th rank belongs to the financial category, it can be judged whether the category of the second resource content ranked in the 4th rank belongs to the financial category and judges the rank in the 6th rank. 2. Whether the category to which the resource content belongs is financial.
  • Step S2092D3 When every two second resource contents that are adjacent to each other in the ranking belong to the same category, push the two second resource contents that are adjacent to each other at intervals.
  • the two second resource contents that are adjacent in the ranking may be pushed at intervals to instruct the second client to sort. Two adjacent second resource contents with the same category are displayed at intervals to improve the user experience.
  • pushing two second resource contents at intervals may include: keeping the order of the second resource content ranked higher among the two second resource contents unchanged, and setting the second resource ranked lower among the two second resource contents The sorting of the content is moved backward; the ranking of the second resource content that is ranked higher among the two second resource contents is kept forward, and the ranking of the second resource content that is ranked lower among the two second resource contents is kept unchanged; The ranking of the second resource content that is ranked higher among the two second resource contents is moved forward, and the ranking of the second resource content that is ranked lower among the two second resource contents is moved backward.
  • the number of digits for sorting forward and sorting is not limited in this embodiment, and it is enough to push the content of two adjacent resources in the sorting interval.
  • FIG. 10 shows a schematic diagram of an interface of the first electronic device suitable for the resource pushing method provided by the embodiment of the present application.
  • developers can configure multiple resource pools to generate candidate resource pools, or select the sorting method (resource push rules), select operation rules (whether resources are displayed, resource interval display, etc.), and set resources
  • the number of displays, etc. is not limited here.
  • FIG. 11 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the process shown in FIG. 11 will be described in detail below, and the method may specifically include the following steps:
  • Step S2091E Obtain the score of each resource content in the candidate resource pool based on the target push rule.
  • the target push rule is to select multiple second resource candidates with a score greater than or equal to the preset score from the candidate resource pool.
  • Resource content and push multiple second resource content. Therefore, in this embodiment, the score of each resource content in the candidate resource pool can be obtained based on the target push rule, where the score of each resource content may include the score of each resource content corresponding to the last month, recent The scores for half a year, the scores for the past year, the scores for all time since the release, etc. are not limited here.
  • Step S2092E Based on the score of each resource content, select and push multiple second resource contents with a score greater than or equal to a preset score from the candidate resource pool.
  • multiple resource contents with a score greater than or equal to a preset score can be selected from the candidate resource pool, and recorded as multiple second resource content, and multiple first resource content 2.
  • the resource content is pushed to the second client to instruct the second client to display multiple second resource contents with a score greater than or equal to a preset score, so as to filter out resource contents with lower scores, thereby improving the push of resource contents effect.
  • the server may set and store a preset score in advance.
  • the preset score is used as a basis for determining the score of each resource content in the resource pool. Therefore, the server obtains each resource content in the resource pool. After the scoring, the score of each resource content in the resource pool can be compared with the preset score to obtain the resource content in the resource pool whose score is greater than or equal to the preset score as the second resource content.
  • FIG. 12 shows yet another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the following will elaborate on the process shown in FIG. 12, and the method may specifically include the following steps:
  • Step S2091F Obtain the download amount of each resource content in the candidate resource pool based on the target push rule.
  • the target push rule is to select from the candidate resource pool the download amount greater than or equal to the preset download amount Multiple second resource contents, and push multiple second resource contents. Therefore, in this embodiment, the download amount of each resource content in the candidate resource pool can be obtained based on the target push rule, where the download amount of each resource content may include the download amount corresponding to each resource content in the past month.
  • the number of downloads, the number of downloads in the past six months, the number of downloads in the past year, and the number of downloads at all times since its release are not limited here.
  • Step S2092F Based on the download amount of each resource content, select and push multiple second resource contents whose download amount is greater than or equal to the preset download amount from the candidate resource pool.
  • multiple resource contents whose download amount is greater than or equal to the preset download amount can be selected from the candidate resource pool and recorded as multiple second resource contents.
  • a plurality of second resource contents are pushed to the second client terminal to instruct the second client terminal to display a plurality of second resource contents whose download amount is greater than or equal to the preset download amount, so as to filter out resource contents with lower download amount.
  • the server may set and store a preset download amount in advance, and the preset download amount is used as a basis for judging the download amount of each resource content in the resource pool. Therefore, the server obtains every resource in the resource pool. After the download volume of each resource content, the download volume of each resource content in the resource pool can be compared with the preset download volume to obtain the resource content whose download volume is greater than or equal to the preset download volume in the resource pool as the second resource content.
  • FIG. 13 shows another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the following will elaborate on the process shown in FIG. 13, and the method may specifically include the following steps:
  • Step S2091G Obtain the level of each resource content in the candidate resource pool based on the target push rule.
  • the target push rule is to select multiple second resource candidates with a level greater than or equal to the preset level from the candidate resource pool.
  • Resource content and push multiple second resource content. Therefore, in this embodiment, the level of each resource content in the candidate resource pool can be obtained based on the target push rule, where the level of each resource content can include S+, S, A+, A, A-, B+, etc. , There is no limitation here.
  • Step S2092G Based on the level of each resource content, select and push multiple second resource contents with a level greater than or equal to a preset level from the candidate resource pool.
  • multiple resource content with a level greater than or equal to a preset level can be selected from the candidate resource pool, and recorded as multiple second resource content, and multiple first resource content 2.
  • the resource content is pushed to the second client to instruct the second client to display multiple second resource contents with a level greater than or equal to the level, so as to filter out lower-level resource content, thereby improving the push effect of the resource content.
  • the server may preset and store a preset level, which is used as a basis for judging the level of each resource content in the resource pool. Therefore, the server obtains each resource content in the resource pool. After the level, the level of each resource content in the resource pool can be compared with the preset level to obtain resource content in the resource pool whose level is greater than or equal to the preset level as the second resource content.
  • FIG. 14 shows yet another schematic flowchart of step S209 of the resource pushing method shown in FIG. 3 of the present application.
  • the process shown in FIG. 14 will be described in detail below, and the method may specifically include the following steps:
  • Step S2091H Obtain the resource content marked as a blacklist in the candidate resource pool based on the target push rule.
  • the target push rule is to select multiple second resource contents that are not marked as a blacklist from the candidate resource pool, and Push multiple second resource contents. Therefore, in this embodiment, the resource content marked as a blacklist in the candidate resource pool can be obtained based on the target push rule.
  • the blacklist may correspond to a database, and to determine whether the resource content in the resource pool is marked as a blacklist, you can check whether the resource content is added to the database.
  • the resource content marked as a blacklist includes at least one of the following: resource content that is forbidden to be pushed, competing product resource content, and weakly pushed resource content.
  • Step S2092H Exclude the resource content marked as a blacklist from the candidate resource pool, obtain and push the multiple second resource content.
  • the resource content marked as blacklisted can be sorted from the candidate resource pool, and the resource content marked as blacklisted in the resource pool can be sorted.
  • the second resource content multiple second resource contents will be pushed to the second client to instruct the second client to check multiple second resource contents in the resource pool except those marked as blacklisted. 2.
  • the resource content is displayed to filter out the resource content marked as a blacklist, thereby improving the push effect of the resource content.
  • Step S210 When the multiple first resource contents meet the preset resource condition, generate an affiliate push rule based on the first screening condition.
  • the server may directly generate an affiliate push rule based on the first screening condition.
  • the server push rule may generate an affiliate push rule based only on the first filter condition, for example, the first filter condition is determined as an affiliate push rule.
  • Step S211 Push the multiple first resource contents based on the affiliate push rule.
  • multiple first resource contents may be pushed to the second client based on the affiliate push rule to instruct the second client to display the plurality of first resource contents for use Users download and install.
  • the affiliated push rule is a single-player game resource content
  • multiple resource contents of a single-player game may be selected from the candidate resource pool based on the affiliated push rule and recorded as multiple first resource contents, so as to be selected from Selecting resource content from the candidate resource pool for pushing, can implement different rules for pushing according to different needs of users, and improve the effect of resource pushing.
  • FIG. 15 shows a schematic diagram of another interface of the first electronic device applicable to the resource pushing method provided by the embodiment of the present application.
  • the developer can configure the second filter criteria, for example, set the resource content’s score to be greater than or equal to a certain score, set the resource content’s download volume to be greater than or equal to a certain download volume, and set the resource content’s level to be greater than It is equal to a certain level, setting the content of weakly pushed resources in the resource, setting the content of competing product resources in the resource content, setting the resource content of the resource content belonging to the blacklist, etc., which are not limited here.
  • multiple resource pools are obtained, and the multiple resource pools are subjected to intersection processing, union processing, or subtraction processing to generate candidate resource pools.
  • Select a plurality of first resource contents from the candidate resource pool based on the first filter condition and determine whether the plurality of first resource contents meet the preset resource condition, and when the plurality of first resource contents do not meet the preset resource condition, determine the filter switch Whether it is in the on state, when the filter switch is in the on state, send a resource filter rule formulation request to the first client, and receive the second filter condition returned by the first client based on the resource filter rule formulation request.
  • the second filter condition is determined by The first client receives external input.
  • the resource push rule sent by the first client
  • the resource push rule is obtained by the first client receiving external input
  • the target push rule is generated based on the second filter condition and the resource push rule, and more than one candidate resource pool is selected based on the target push rule
  • the second resource content is pushed.
  • an affiliate push rule is generated based on the first filter condition, and the multiple first resource contents are pushed based on the affiliate push rule.
  • this embodiment processes multiple resource pools to generate candidate resource pools, which improves resource processing efficiency.
  • This embodiment also obtains the resource push rule, and generates the target push rule based on the second filter condition and the resource push rule to select the second resource content from the resource pool for push, so as to improve the push conversion rate of the resource content.
  • a target push rule is generated based on the first screening condition and the first resource content is pushed, so as to improve the pushing efficiency of the resource content.
  • FIG. 16 shows a block diagram of a resource pushing device 600 provided by an embodiment of the present application.
  • the resource pushing device 600 is applied to the above-mentioned server. The following will describe the block diagram shown in FIG. 16.
  • the resource pushing device 600 includes: a first resource content selection module 610, a first resource content judgment module 620, and a second filter condition obtaining Module 630, target pushing rule obtaining module 640, and second resource content pushing module 650, where:
  • the first resource content selection module 610 is configured to select multiple first resource contents from the candidate resource pool based on the first screening condition.
  • the first resource content judging module 620 is configured to judge whether the multiple first resource content meets a preset resource condition.
  • the second screening condition obtaining module 630 is configured to send a resource screening rule formulation request to the client when the multiple first resource contents do not meet the preset resource condition, and receive the client's screening based on the resource The second screening condition returned by the rule formulation request, the second screening condition being obtained by the client through external input. Further, the second screening condition corresponds to a screening switch, and the second screening condition obtaining module 630 includes: a switch state judgment sub-module and a request sending sub-module, wherein:
  • the switch state judgment sub-module is configured to judge whether the screening switch is in an on state when the multiple first resource contents do not meet the preset resource condition.
  • the request sending submodule is configured to send the resource screening rule formulation request to the client when the screening switch is in the on state.
  • the target pushing rule obtaining module 640 is configured to generate a target pushing rule based on the second screening condition. Further, the target pushing rule obtaining module 640 includes: a resource pushing rule obtaining sub-module and a target pushing rule obtaining sub-module, wherein:
  • the resource pushing rule obtaining submodule is configured to receive the resource pushing rule sent by the client, and the resource pushing rule is obtained by the client receiving external input.
  • the target pushing rule obtaining submodule is configured to generate the target pushing rule based on the second screening condition and the resource pushing rule.
  • the second resource content pushing module 650 is configured to select multiple second resource contents from the candidate resource pool for pushing based on the target pushing rule. Further, the second resource content pushing module 650 includes: a first download amount obtaining submodule and a first pushing submodule, wherein:
  • the first download amount obtaining submodule is configured to select a plurality of second resource contents from the candidate resource pool based on the target push rule, and obtain the second resource content corresponding to each of the plurality of second resource contents Downloads.
  • the first push sub-module is configured to push the multiple second resource contents in descending order of the download amount corresponding to each second resource content.
  • the second resource content pushing module 650 includes: a profit value obtaining sub-module and a second pushing sub-module, wherein:
  • the profit value obtaining sub-module is configured to select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the profit value corresponding to each second resource content in the multiple second resource contents .
  • the second pushing submodule is configured to push the multiple second resource contents in the order of the profit value corresponding to each second resource content from high to low.
  • the second resource content pushing module 650 includes: a multi-factor acquisition sub-module, a reference value acquisition sub-module, and a third pushing sub-module, wherein:
  • a multi-factor acquisition sub-module configured to select multiple second resource contents from the candidate resource pool based on the target push rule, and acquire the download amount corresponding to each second resource content in the multiple second resource contents The profit value corresponding to each second resource content.
  • the reference value obtaining submodule is configured to obtain the reference value corresponding to each second resource content based on the download amount corresponding to each second resource content and the profit value corresponding to each second resource content. Further, the reference value obtaining submodule includes: a first weighted value calculation unit, a second weighted value calculation unit, and a reference value obtainment unit, wherein:
  • the first weight value calculation unit is configured to calculate the first weight value of each second resource content based on the download amount and the first weight value corresponding to each second resource content.
  • the second weighted value calculation unit is configured to calculate the second weighted value of each second resource content based on the profit value and the second weight value corresponding to each second resource content.
  • the reference value obtaining unit is configured to obtain the reference value based on the first weight value and the second weight value.
  • the third pushing submodule is configured to push the multiple second resource contents in the descending order of the reference value corresponding to each second resource content.
  • the second resource content pushing module 650 includes: a partial resource content obtaining sub-module and a fourth pushing sub-module, wherein:
  • the partial resource content obtaining sub-module is configured to select multiple second resource content from the candidate resource pool based on the target push rule, and sort the multiple second resource content to obtain the multiple second resource content The part of the second resource content sorted before the preset sort in the resource content.
  • the fourth push submodule is used to push the part of the second resource content. Further, the fourth push submodule includes: a classification acquisition unit, a classification judgment unit, and an interval push unit, wherein:
  • the category acquiring unit is configured to acquire the category to which each second resource content in the part of the second resource content belongs.
  • the classification judgment unit is used for judging whether the classifications of every two adjacent second resource contents belong to the same classification.
  • the interval pushing unit is configured to push the two second resource contents that are adjacent to each other in an interval when the categories of every two adjacent second resource contents belong to the same category.
  • the second resource content pushing module 650 includes: a score obtaining sub-module and a fifth pushing sub-module, wherein:
  • the score obtaining submodule is configured to obtain the score of each resource content in the candidate resource pool based on the target push rule.
  • the fifth push submodule is configured to select and push multiple second resource contents with a score greater than or equal to a preset score from the candidate resource pool based on the score of each resource content.
  • the second resource content pushing module 650 includes: a second download amount obtaining sub-module and a sixth pushing sub-module, wherein:
  • the second download amount obtaining submodule is configured to obtain the download amount of each resource content in the candidate resource pool based on the target push rule.
  • the sixth push submodule is configured to select and push multiple second resource contents whose download amount is greater than or equal to the preset download amount from the candidate resource pool based on the download amount of each resource content.
  • the second resource content pushing module 650 includes: a level acquisition sub-module and a seventh pushing sub-module, wherein:
  • the rank obtaining submodule is configured to obtain the rank of each resource content in the candidate resource pool based on the target push rule.
  • the seventh push sub-module is configured to select and push multiple second resource contents with a level greater than or equal to a preset level from the candidate resource pool based on the level of each resource content.
  • the second resource content pushing module 650 includes: a mark acquisition sub-module and an eighth pushing sub-module, wherein:
  • the mark acquisition sub-module is configured to acquire the resource content marked as a blacklist in the candidate resource pool based on the target push rule.
  • the eighth push sub-module is configured to exclude the resource content marked as a blacklist from the candidate resource pool, obtain and push the multiple second resource content.
  • the resource pushing device 600 further includes: a resource pool acquisition module and a candidate resource pool generation module, wherein:
  • the resource pool acquisition module is used to acquire multiple resource pools.
  • the candidate resource pool generating module is used to perform intersection processing, union processing or subtraction processing on the multiple resource pools to generate a candidate resource pool.
  • the resource pushing device 600 further includes: an auxiliary pushing rule generation module and a first resource content pushing module, wherein:
  • the affiliate push rule generation module is configured to generate affiliate push rules based on the first screening condition when the multiple first resource contents meet the preset resource condition.
  • the first resource content pushing module is configured to push the multiple first resource contents based on the affiliated push rule.
  • the coupling between the modules may be electrical, mechanical or other forms of coupling.
  • each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module.
  • the above-mentioned integrated modules can be implemented in the form of hardware or software functional modules.
  • FIG. 17 shows a structural block diagram of a server 100 provided by an embodiment of the present application.
  • the server 100 in this application may include one or more of the following components: a processor 110, a memory 120, and one or more application programs, where one or more application programs may be stored in the memory 120 and configured to be operated by one or Multiple processors 110 execute, and one or more programs are configured to execute the method described in the foregoing method embodiment.
  • the processor 110 may include one or more processing cores.
  • the processor 110 uses various interfaces and lines to connect various parts of the entire server 100, and executes the server by running or executing instructions, programs, code sets, or instruction sets stored in the memory 120, and calling data stored in the memory 120. 100 various functions and processing data.
  • the processor 110 may adopt at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA).
  • DSP Digital Signal Processing
  • FPGA Field-Programmable Gate Array
  • PDA Programmable Logic Array
  • the processor 110 may be integrated with one or a combination of a central processing unit (Central Processing Unit, CPU), a graphics processing unit (Graphics Processing Unit, GPU), and a modem.
  • CPU Central Processing Unit
  • GPU Graphics Processing Unit
  • modem modem
  • the CPU mainly processes the operating system, user interface, and application programs; the GPU is used for rendering and drawing of display content; the modem is used for processing wireless communication. It can be understood that the above-mentioned modem may not be integrated into the processor 110, but may be implemented by a communication chip alone.
  • the memory 120 may include random access memory (RAM) or read-only memory (Read-Only Memory).
  • the memory 120 may be used to store instructions, programs, codes, code sets or instruction sets.
  • the memory 120 may include a program storage area and a data storage area, where the program storage area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions for implementing the following method embodiments, etc.
  • the data storage area can also store data (such as phone book, audio and video data, chat record data) created by the terminal 100 during use.
  • FIG. 18 shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application.
  • the computer-readable medium 700 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.
  • the computer-readable storage medium 700 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM.
  • the computer-readable storage medium 700 includes a non-transitory computer-readable storage medium.
  • the computer-readable storage medium 700 has a storage space for the program code 710 for executing any method steps in the above methods. These program codes can be read out from or written into one or more computer program products.
  • the program code 710 may be compressed in a suitable form, for example.
  • the resource pushing method, device, server, and storage medium select multiple first resource contents from the candidate resource pool based on the first screening condition, and determine whether the multiple first resource contents meet the predetermined requirements.
  • Set resource conditions when multiple first resource contents do not meet the preset resource conditions, send a resource screening rule formulation request to the client, and receive the second screening condition returned by the client based on the resource screening rule formulation request, the second screening The conditions are obtained by the client receiving external input, generate target push rules based on the second filtering conditions, and select multiple second resource contents from the candidate resource pool based on the target push rules to push, so as to pass from the candidate resource pool based on the first filtering conditions
  • the target push rule is generated by obtaining the second filter condition and the second resource content is selected from the candidate resource pool for pushing, so as to formulate different rules according to different needs and improve Resource push effect.

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Abstract

本申请实施例公开了一种资源推送方法、装置、服务器以及存储介质。基于第一筛选条件从候选资源池中选取多个第一资源内容,判断多个第一资源内容是否满足预设资源条件,当多个第一资源内容不满足预设资源条件时,发送资源筛选规则制定请求给客户端,并接收客户端基于资源筛选规则制定请求返回的第二筛选条件,基于第二筛选条件生成目标推送规则,基于目标推送规则从候选资源池中选取多个第二资源内容进行推送。本申请实施例通过在基于第一筛选条件从候选资源池中获取的多个第一资源内容不满足预设资源条件时,再通过获取第二筛选条件生成目标推送规则从候选资源池中选取第二资源内容进行推送,以根据不同需求制定不同规则,提升资源推送效果。

Description

资源推送方法、装置、服务器以及存储介质 技术领域
本申请涉及信息推送技术领域,更具体地,涉及一种资源推送方法、装置、服务器以及存储介质。
背景技术
电子设备,例如平板电脑、智能手机等,已经成为人们日常生活中最常用的消费型电子产品之一。用户可以通过电子设备推送资源,例如,通过电子设备推送应用程序(Application,APP)等。
发明内容
鉴于上述问题,本申请提出了一种资源推送方法、装置、服务器以及存储介质,以解决上述问题。
第一方面,本申请实施例提供了一种资源推送方法,所述方法包括:基于第一筛选条件从候选资源池中选取多个第一资源内容;判断所述多个第一资源内容是否满足预设资源条件;当所述多个第一资源内容不满足所述预设资源条件时,发送资源筛选规则制定请求给客户端,并接收所述客户端基于所述资源筛选规则制定请求返回的第二筛选条件,所述第二筛选条件由所述客户端接收外部输入获得;基于所述第二筛选条件生成目标推送规则;基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送。
第二方面,本申请实施例提供了一种资源推送装置,所述装置包括:第一资源内容选取模块,用于基于第一筛选条件从候选资源池中选取多个第一资源内容;第一资源内容判断模块,用于判断所述多个第一资源内容是否满足预设资源条件;第二筛选条件获得模块,用于当所述多个第一资源内容不满足所述预设资源条件时,发送资源筛选规则制定请求给客户端,并接收所述客户端基于所述资源筛选规则制定请求返回的第二筛选条件,所述第二筛选条件由所述客户端通过外部输入获得;目标推送规则获得模块,用于基于所述第二筛选条件生成目标推送规则;第二资源内容推送模块,用于基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送。
第三方面,本申请实施例提供了一种服务器,包括存储器和处理器,所述存储器耦接到所述处理器,所述存储器存储指令,当所述指令由所述处理器执行时所述处理器执行上述方法。
第四方面,本申请实施例提供了一种计算机可读取存储介质,所述计算机可读取存储介质中存储有程序代码,所述程序代码可被处理器调用执行上述方法。
本申请实施例提供的资源推送方法、装置、服务器以及存储介质,基于第一筛选条件从候选资源池中选取多个第一资源内容,判断多个第一资源内容是否满足预设资源条件,当多个第一资源内容不满足预设资源条件时,发送资源筛选规则制定请求给客户端,并接收客户端基于资源筛选规则制定请求返回的第二筛选条件,该第二筛选条件由客户端接收外部输入获得,基于第二筛选条件生成目标推送规则,基于目标推送规则从候选资源池中选取多个第二资源内容进行推送,从而通过在基于第一筛选条件从候选资源池中获取的多个第一资源内容不满足预设资源条件时,再通过获取第二筛选条件生成目标推送规则从候选资源池中选取第二资源内容进行推送,以根据不同需求制定不同规则,提升资源推送效果。
附图说明
为了更清楚地说明本申请实施例中的技术方案,下面将对实施例描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实施例,对于本领域技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其它的附图。
图1示出了适用于本申请实施例提供的资源推送方法的应用场景示意图;
图2示出了本申请一个实施例提供的资源推送方法的流程示意图;
图3示出了本申请又一个实施例提供的资源推送方法的流程示意图;
图4示出了本申请的图3所示的资源推送方法的步骤S209的一个流程示意图;
图5示出了本申请的图3所示的资源推送方法的步骤S209的又一个流程示意图;
图6示出了本申请的图3所示的资源推送方法的步骤S209的再一个流程示意图;
图7示出了本申请的图6所示的资源推送方法的步骤S2092C的流程示意图;
图8示出了本申请的图3所示的资源推送方法的步骤S209的另一个流程示意图;
图9示出了本申请的图8所示的资源推送方法的步骤S2092D的流程示意图;
图10示出了适用于本申请实施例提供的资源推送方法的第一电子设备的一种界面示意图;
图11示出了本申请的图3所示的资源推送方法的步骤S209的又再一个流程示意图;
图12示出了本申请的图3所示的资源推送方法的步骤S209的又另一个流程示意图;
图13示出了本申请的图3所示的资源推送方法的步骤S209的又又再一个流程示意图;
图14示出了本申请的图3所示的资源推送方法的步骤S209的又又另一个流程示意图;
图15示出了适用于本申请实施例提供的资源推送方法的第一电子设备的又一种界面示意图;
图16示出了本申请实施例提供的资源推送装置的模块框图;
图17示出了本申请实施例用于执行根据本申请实施例的资源推送方法的服务器的框图;
图18示出了本申请实施例的用于保存或者携带实现根据本申请实施例的资源推送方法的程序代码的存储单元。
具体实施方式
为了使本技术领域的人员更好地理解本申请方案,下面将结合本申请实施例中的附图,对本申请实施例中的技术方案进行清楚、完整地描述。
在电子设备与服务器形成的交互网络中,用户可以通过电子设备的客户端从服务器下载对应的资源内容,例如通过电子设备的客户端从服务器下载应用程序等。为了提高用户对应用程序的积极性、下载安装有效性以及快速性,可以对应用程序进行推广,例如,可以在电子设备的应用商店推送应用程序以供用户下载安装。目前,针对资源内容推送的算法周期过长,迭代慢,资源内容的推送效果难以快速见效,难以满足运用对日常算法的需求。
针对上述问题,发明人经过长期的研究发现,并提出了本申请实施例提供的资源推送方法、装置、服务器以及存储介质,通过在基于第一筛选条件从候选资源池中获取的多个第一资源内容不满足预设资源条件时,再通过获取第二筛选条件生成目标推送规则从候选资源池中选取第二资源内容进行推送,以根据不同需求制定不同规则,提升资源推送效果。其中,具体的资源推送方法在后续的实施例中进行详细的说明。
请参阅图1,图1示出了适用于本申请实施例提供的资源推送方法的应用环境示意图。如图1所示,其包括服务器100、第一电子设备200、第二电子设备300、第一网络400以及第二网络500。服务器100和第一电子设备200位于第一网络400中,该第一网络400可以为无线网络或有线网络,通过该第一网络400服务器100与第一电子设备200进行数据交互。服务器100和第二电子设备300位于第二网络500中,该第二网络500可以为无线网络或有线网络,通过该第二网络500服务器100与第二电子设备300进行数据交互。于本申请中,服务器100可以为传统服务器、云服务器等,第一电子设备200可为手机、平板电脑、计算机等设备,第二电子设备300可以为手机、平板电脑、计算机等设备。另外,该第一网络400和第二网络500可以是相同网络,也可以为不同网络,在此不做限定。
其中,该第一电子设备200可以为用于开发配置的电子设备,即该第一电子设备200可以对应开发人员、配置人员等,用于参与资源推送的规则制定,作为一种方式,该第一电子设备200安装有第一客户端,用于供开发人员操作。
其中,该第二电子设备300可以为用于展示资源内容的电子设备,即该第二电子设备300可以对应使用人员等,用于对推送展示的资源内容进行下载安装,作为一种方式,该第二电子设备300安装有第二客户端,用于供使用人员操作。
请参阅图2,图2示出了本申请一个实施例提供的资源推送方法的流程示意图。所述资源推送方法用于通过在基于第一筛选条件从候选资源池中获取的多个第一资源内容不满足预设资源条件时,再通过获取第二筛选条件生成目标推送规则从候选资源池中选取第二资源内容进行推送,以根据不同需求制定不同规则,提升资源推送效果。在具体的实施方式中,所述资源推送方法应用于如图16所示的资源推送装置400以及配置有所述资源推送装置400的服务器100(图17)。下面将以服务器为例,说明本实施例的具体流程,当然,该服务器可以为云服务器,也可以为传统服务器,在此不做限定。下面将针对图2所示的流程进行详细的阐述,所示资源推送方法具体可以包括以下步骤:
步骤S101:基于第一筛选条件从候选资源池中选取多个第一资源内容。
在本实施例中,用户(运营人员、开发人员等)可以通过第一电子设备对资源内容对应的推送规则进行配置。例如,可以创建资源内容对应的推送规则、可以编辑已创建的资源内容对应的推送规则、可以删除已创建的资源内容对应的推送规则、可以查看已创建的资源内容对应的推送规则以及该推送规则下所包含的资源内容等。其中,该资源内容可以为应用程序。
在一些实施方式中,创建资源内容对应的推送规则可以包括创建资源内容的算法名称以及在该算法名称下配置筛选条件以选取资源内容。具体地,用户创建的资源内容的算法名称可以包括“单机游戏”、“网络游戏”、“聊天工具”、“搜索工具”等,可以理解的是,该算法名称可以仅用于对资源内容进行命名,并不用于限定资源内容的具体类型。具体地,在该算法名称下配置筛选条件以选取资源内容可以包括:确定资源内容的候选资源池以及设定第一筛选条件对候选资源池进行筛选,其中,候选资源池中可以包括所有资源池,也可以包括部分资源池,另外,候选资源池中可以包括所有应用程序,也可以包括所有应用程序中的部分应用程序,在此不做限定。其中,第一筛 选条件可以包括对候选资源池中的多个应用程序的分类、标签等进行筛选。
在一些实施方式中,服务器可以接收第一电子设备发送的指令信息,其中,该指令信息可以携带有用户在第一电子设备选择或输入的第一筛选条件和候选资源池,相应地,服务器响应第一电子设备发送的指令信息,并基于该第一筛选条件从候选资源池中选取多个第一资源内容。作为一种实施方式,当该第一筛选条件为按应用程序的分类进行筛选时,服务器可以从候选资源池中筛选出符合第一筛选条件对应的分类的资源内容,记为第一资源内容。例如,当第一筛选条件为“单机游戏类”时,则服务器可以从候选资源池中筛选出属于“单机游戏类”的多个应用程序作为多个第一资源内容。作为另一种方式,当该第一筛选条件为按应用程序的热度进行时,服务器可以从候选资源池中筛选出符合第一筛选条件对应的热度的资源内容,记为第一资源内容。例如,当第一筛选条件为“日下载前1000”时,则服务器可以从候选资源池中筛选出属于“日下载前1000”的多个应用程序作为多个第一资源内容。
步骤S102:判断所述多个第一资源内容是否满足预设资源条件。
在本实施例中,服务器预先设置并存储有预设资源条件,该预设资源条件用于作为该多个第一资源内容的判断依据,因此,作为一种方式,服务器在从候选资源池中选取多个第一资源内容后,可以将多个第一资源内容与预设资源条件进行比较,以判断该多个第一资源内容是否满足预设资源条件。在一些实施方式中,当多个第一资源内容中的任意一个第一资源内容不满足预设资源条件时,可以认为该多个第一资源内容不满足预设资源条件,反之,认为该多个第一资源内容满足预设资源条件。在一些实施方式中,可以获取多个第一资源内容中不满足预设资源条件的资源内容的数量,并计算不满足预设资源条件的资源内容占所有第一资源内容的比例,当该比例大于预设比例时,可以认为该多个第一资源内容不满足预设资源条件,反之,可以认为该多个第一资源内容满足预设资源条件。
作为一种方式,该预设资源条件可以包括以下至少一项:预设评分、预设下载量、预设等级、预设白名单。
以预设资源条件为预设评分为例,在基于第一筛选条件从候选资源池中选取多个第一资源内容后,可以获取该多个第一资源内容中的每个第一资源内容的评分,并将每个第一资源内容的评分与预设评分进行比较,可以理解的是,若第一资源内容的评分小于预设评分时,可以确定该第一资源内容不满足预设资源条件,反之,可以认为该第一资源内容满足预设资源条件。
步骤S103:当所述多个第一资源内容不满足所述预设资源条件时,发送资源筛选规则制定请求给客户端,并接收所述客户端基于所述资源筛选规则制定请求返回的第二筛选条件,所述第二筛选条件由所述客户端接收外部输入获得。
在一些实施方式中,当判断结果表征该多个第一资源内容不满足预设资源条件时,该服务器可以发送资源筛选规则制定请求给第一电子设备的第一客户端,以指示该第一客户端基于资源筛选规则制定请求输出资源筛选规则编辑界面,其中,该编辑界面用于供用户基于该资源筛选规则制定请求输入第二筛选条件。可以理解的是,第一客户端在接收到用户输入的第二筛选条件后可以将该第二筛选条件发送至服务器,相应的,服务器接收该第二筛选条件。其中,该第二筛选条件可以包括以下至少一种:资源内容的评分、资源内容的下载量、资源内容的等级、资源内容的黑白名单。
步骤S104:基于所述第二筛选条件生成目标推送规则。
在一些实施方式中,服务器在获取第一客户端发送的第二筛选条件后,可以基于该第二筛选条件生成目标推送规则。可以理解的是,服务器可以仅基于第二筛选条件生成目标推送规则,例如将第二筛选条件确定为目标推送规则,也可以基于第一筛选条件和第二筛选条件生成目标推送规则,例如将第一筛选条件和第二筛选条件共同作为目标推送规则,在此不做限定。
作为一种方式,当第一筛选条件为“单机游戏类”,第二筛选条件为“评分大于或等于预设评分”时,那么,该目标推送规则可以包括:推送候选资源池中的评分大于或等于预设评分的资源内容,或者推送候选资源池中的评分大于或等于预设评分的单机游戏类资源内容。
步骤S105:基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送。
在一些实施方式中,在获取目标推送规则后,可以基于该目标推送规则从候选资源池中选取多个第二资源内容,将多个第二资源内容推送至第二电子设备的第二客户端,以指示该第二客户端展示该多个第二资源内容以供用户下载安装。例如,当目标推送规则为评分大于或等于预设评分的单机游戏类资源内容时,可以基于该目标推送规则从候选资源池中选取评分大于或等于预设评分的单机游戏类的多个资源内容,记为多个第二资源内容,从而通过用户的多次筛选从候选资源池中选取资源内容进行推送,可以实现根据用户不同的需求制定不同的规则进行推送,提升资源推送效果。
本申请一个实施例提供的资源推送方法,基于第一筛选条件从候选资源池中选取多个第一资源内容,判断多个第一资源内容是否满足预设资源条件,当多个第一资源内容不满足预设资源条件时, 发送资源筛选规则制定请求给第一客户端,并接收第一客户端基于资源筛选规则制定请求返回的第二筛选条件,该第二筛选条件由第一客户端接收外部输入获得,基于第二筛选条件生成目标推送规则,基于目标推送规则从候选资源池中选取多个第二资源内容进行推送,从而通过在基于第一筛选条件从候选资源池中获取的多个第一资源内容不满足预设资源条件时,再通过获取第二筛选条件生成目标推送规则从候选资源池中选取第二资源内容进行推送,以根据不同需求制定不同规则,提升资源推送效果。
请参阅图3,图3示出了本申请又一个实施例提供的资源推送方法的流程示意图。该方法应用于上述服务器,其中,第二筛选条件对应筛选开关,下面将针对图3所示的流程进行详细的阐述,所述资源推送方法具体可以包括以下步骤:
步骤S201:获取多个资源池。
在本实施例中,服务器可以预先设置并存储有多个资源池,其中,多个资源池中的每个资源池均包括多个资源内容。服务器在运行该资源推送方法时,可以直接从服务器的本地获取该多个资源池。其中,多个资源池可以以资源内容的分类、标签、资源热搜、OS系统数据、指定数据库等进行划分。在一些实施方式中,该资源内容的分类可以包括一级分类、二级分类、三级分类等,资源内容的标签可以包括标签名称,例如装机必备,资源内容的资源热搜可以包括日下载前1000、3日下载前1000、7日下载前1000、30日下载前1000、上架时间等,资源内容的OS系统数据可以包括日活前1000、应用程序使用时长前1000等。例如,当多个资源池以资源内容的分类进行划分时,多个资源池可以包括单机游戏资源池、网络游戏资源池、聊天应用资源池、搜索软件资源池、邮箱资源池等,在此不做限定。
步骤S202:对所述多个资源池进行交集处理、并集处理或差集处理,生成候选资源池。
在一些实施方式中,服务器在获取多个资源池后,可以对多个资源池进行处理,以基于该多个资源池生成候选资源池。在本实施例中,可以对多个资源池取交集处理生成候选资源池,可以对多个资源池取并集处理生成候选资源池,也可以对多个资源池取差集处理生成候选资源池等,具体方式在此不做限定。
步骤S203:基于第一筛选条件从候选资源池中选取多个第一资源内容。
步骤S204:判断所述多个第一资源内容是否满足预设资源条件。
其中,步骤S203-步骤S204的具体描述请参阅步骤S101-步骤S102,在此不再赘述。
步骤S205:当所述多个第一资源内容不满足所述预设资源条件时,判断所述筛选开关是否处于开启状态。
在一些实施方式中,第一客户端对应设置有第二筛选条件的筛选开关,可以理解的是,该筛选开关用于控制筛选功能的打开或关闭,于本实施例中,该筛选开关用于控制第二筛选条件的打开或关闭。具体地,当该筛选开关处于开启状态时,可以确定筛选功能处于打开状态,即第二筛选条件处于打开状态,当该筛选开关处于关闭状态时,可以确定筛选功能处于关闭状态,即第二筛选条件处于关闭状态。作为一种方式,当多个第一资源内容不满足预设资源条件时,可以判断所述筛选开关是否处于开启状态,从而判断是否可以获取第二筛选条件。
步骤S206:当所述筛选开关处于开启状态时,发送所述资源筛选规则制定请求给所述客户端,并接收所述客户端基于所述资源筛选规则制定请求返回的第二筛选条件,所述第二筛选条件由所述客户端接收外部输入获得。
其中,当该筛选开关处于开启状态时,表征可以获取第二筛选条件,则服务器可以发送资源筛选规则制定请求给第一客户端,并接收第一客户端返回的第二筛选条件。
步骤S207:接收所述客户端发送的资源推送规则,所述资源推送规则由所述客户端接收外部输入获得。
在一些实施方式中,第一客户端还可以输出资源推送规则编辑界面,其中,该编辑界面用于供用户输入资源推送规则,以对资源池中推送的资源内容的推送排布方式进行配置。可以理解的是,第一客户端在接收到用户输入的资源推送规则后可以将该资源推送规则发送至服务器,相应的,服务器接收该资源推送规则。其中,该资源推送规则可以包括以下至少一种:按资源内容的下载量排名进行推送、按资源内容的评分排名进行推送、按资源内容的盈利值排名进行推送、按个性化设置进行推送。
步骤S208:基于所述第二筛选条件和所述资源推送规则生成所述目标推送规则。
在一些实施方式中,服务器在获取第一客户端发送的资源推送规则后,可以基于资源推送规则和第二筛选条件生成目标推送规则。可以理解的是,服务器可以基于资源推送规则和第二筛选条件生成目标推送规则,例如将第二筛选条件和资源推送规则确定为目标推送规则,也可以基于第一筛选条件、第二筛选条件以及资源推送规则生成目标推送规则,例如将第一筛选条件、第二筛选条件 以及资源推送规则共同作为目标推送规则,在此不做限定。
作为一种方式,当第一筛选条件为“单机游戏类”,第二筛选条件为“评分大于或等于预设评分”时,资源推送规则为按资源内容的评分从高到低的顺序进行推送,那么,资源送规则可以包括:按评分从高到低的顺序推送候选资源池中的评分大于或等于预设评分的资源内容,或者按评分从高到低的顺序推送候选资源池中的评分大于或等于预设评分的单机游戏类资源内容。
步骤S209:基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送。
其中,步骤S209的具体描述请参阅步骤S105,在此不再赘述。
请参阅图4,图4示出了本申请的图3所示的资源推送方法的步骤S209的一个流程示意图。下面将针对图4所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091A:基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的下载量。
作为一种实施方式,当该资源推送规则为按资源内容的下载量从高到低的顺序进行推送时,那么,该目标推送规则为从候选资源池中选取多个第二资源内容,并将多个第二资源内容按下载量从高到低的顺序进行推送。因此,在本实施例中,可以基于该目标推送规则从候选资源池中选取多个第二资源内容,并获取多个第二资源内容中的每个第二资源内容对应的下载量,其中,每个第二资源内容对应的下载量可以包括每个第二资源内容对应的总下载量、日下载量、月下载量等,在此不做限定。
步骤S2092A:按所述每个第二资源内容对应的下载量从高到低的顺序,将所述多个第二资源内容进行推送。
进一步地,在获取每个第二资源内容对应的下载量后,可以按照每个第二资源内容对应的下载量从高到低的顺序,将多个第二资源内容推送至第二客户端,以指示第二客户端按每个第二资源内容对应的下载量从高到低的顺序对多个第二资源内容进行展示,以提升资源内容的推送转化率。
请参阅图5,图5示出了本申请的图3所示的资源推送方法的步骤S209的又一个流程示意图。下面将针对图5所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091B:基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的盈利值。
作为一种实施方式,当该资源推送规则为按资源内容的盈利值从高到低的顺序进行推送时,那么,该目标推送规则为从候选资源池中选取多个第二资源内容,并将多个第二资源内容按盈利值从高到低的顺序进行推送。因此,在本实施例中,可以基于该目标推送规则从候选资源池中选取多个第二资源内容,并获取多个第二资源内容中的每个第二资源内容对应的盈利值,其中,每个第二资源内容对应的盈利值可以包括每个第二资源内容对应的总盈利值、日盈利值、月盈利值等,在此不做限定。
步骤S2092B:按所述每个第二资源内容对应的盈利值从高到低的顺序,对所述多个第二资源内容进行推送。
进一步地,在获取每个第二资源内容对应的盈利值后,可以按照每个第二资源内容对应的盈利值从高到低的顺序,将多个第二资源内容推送至第二客户端,以指示第二客户端按每个第二资源内容对应的盈利值从高到低的顺序对多个第二资源内容进行展示,以提升资源内容的整体盈利值。
请参阅图6,图6示出了本申请的图3所示的资源推送方法的步骤S209的再一个流程示意图。下面将针对图6所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091C:基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的下载量和所述每个第二资源内容对应的盈利值。
作为一种实施方式,当该资源推送规则为按资源内容的下载量从高到低的顺序和/或盈利值从高到低的顺序进行推送时,那么,该目标推送规则为从候选资源池中选取多个第二资源内容,并将多个第二资源内容按下载量从高到低的顺序和/或盈利值从高到低的顺序进行推送。因此,在本实施例中,可以基于该目标推送规则从候选资源池中选取多个第二资源内容,并获取多个第二资源内容中的每个第二资源内容对应的下载量和每个第二资源内容对应的盈利值,其中,每个第二资源内容对应的下载量可以包括每个第二资源内容对应的总下载量、日下载量、月下载量等,每个第二资源内容对应的盈利值可以包括每个第二资源内容对应的总盈利值、日盈利值、月盈利值等,在此不做限定。
步骤S2092C:基于所述每个第二资源内容对应的下载量和所述每个第二资源内容对应的盈利值,获得所每个第二资源内容对应的参考值。
在一些实施方式中,服务器在获取每个第二资源内容对应的下载量和每个第二资源内容对应的盈利值后,可以根据每个第二资源内容对应的下载量和每个第二资源内容对应的盈利值,获得每个第二资源内容对应的参考值。
请参阅图7,图7示出了本申请的图6所示的资源推送方法的步骤S2092C的流程示意图。下面将针对图7所示的流程进行详细的阐述,所述方法具体可以包括以下步骤:
步骤S2092C1:基于所述每个第二资源内容对应的下载量和第一权重值,计算所述每个第二资源内容的第一加权值。
在一些实施方式中,服务器可以预先设置下载量对应的第一权重值和盈利值对应的第二权重值,其中第一权重值和第二权重值的和为1。其中,该第一权重值可以与第二权重值相等、可以大于第二权重值、也可以小于第二权重值,当该第一权重值大于第二权重值时,该第一权重值可以为70%,第二权重值可以为30%等。
作为一种方式,服务器在获取每个第二资源内容对应的下载量和下载量对应的第一权重值时,可以基于该每个第二资源内容对应的下载量和第一权重值,计算每个第二资源内容的第一加权值。具体地,可以通过计算每个第二资源内容的下载量和第一权重值的乘积,获得每个第二资源内容的第一加权值。
步骤S2092C2:基于所述每个第二资源内容对应的盈利值和第二权重值,计算所述每个第二资源内容的第二加权值。
作为一种方式,服务器在获取每个第二资源内容对应的盈利值和盈利值对应的第二权重值时,可以基于该每个第二资源内容对应的盈利值和第二权重值,计算每个第二资源内容的第二加权值。具体地,可以通过计算每个第二资源内容的盈利值和第二权重值的乘积,获得每个第二资源内容的第二加权值。
步骤S2092C3:基于所述第一加权值和所述第二加权值,获得所述参考值。
在一些实施方式中,服务器在获取第一加权值和第二加权值后,可以将第一加权值和第二加权值相加,获得该参考值。
步骤S2093C:按所述每个第二资源内容对应的参考值从高到低的顺序,对所述多个第二资源内容进行推送。
进一步地,在获取每个第二资源内容对应的参考值后,可以按照每个第二资源内容对应的参考值从高到低的顺序,将多个第二资源内容推送至第二客户端,以指示第二客户端按每个第二资源内容对应的参考值从高到低的顺序对多个第二资源内容进行展示,以提升资源内容的推送转化率和整体盈利值。
请参阅图8,图8示出了本申请的图3所示的资源推送方法的步骤S209的另一个流程示意图。下面将针对图8所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091D:基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,并对所述多个第二资源内容进行排序,获取所述多个第二资源内容中排序在预设排序之前的部分第二资源内容。
作为一种实施方式,当该资源推送规则为按资源内容的排序推送所有资源内容中的部分资源内容时,那么,该目标推送规则为从候选资源池中选取多个第二资源内容,并按多个第二资源内容的排序推送多个第二资源内容中的部分第二资源内容。因此,在本实施例中,可以基于该目标推送规则从候选资源池中选取多个第二资源内容,并对多个第二资源内容进行排序,并基于多个第二资源内容的排序获取多个第二资源内容中排序在预设排序之前的部分第二资源内容。
在一些实施方式中,服务器可以按照多个第二资源内容的下载量、盈利值、评分等对多个第二资源内容进行排序。
在一些实施方式中,服务器可以预先设置并存储预设排序,该预设排序用于作为每个第二资源内容的排序的判断依据,因此,服务器在对多个第二资源内容进行排序后,可以将每个第二资源内容的排序和预设排序进行比较,可以理解的是,当第二资源内容的排序高于预设排序时,可以确定该第二资源内容的排序在预设排序之前,当第二资源内容的排序低于预设排序时,可以确定改的第二资源内容的排序在预设排序之后。例如,当该预设排序为排序20时,那么,该部分第二资源内容包括排序在前19的19个第二资源内容。
步骤S2092D:推送所述部分第二资源内容。
作为一种方式,服务器在获取部分第二资源内容后,可以将该部分第二资源内容推送至第二客户端,以指示第二客户端展示该部分第二资源内容。
请参阅图9,图9示出了本申请的图8所示的资源推送方法的步骤S2092D的流程示意图。下面将针对图9所示的流程进行详细的阐述,所述方法具体可以包括以下步骤:
步骤S2092D1:获取所述部分第二资源内容中的每个第二资源内容所属的分类。
在一些实施方式中,服务器在获取部分第二资源内容后,可以对部分第二资源内容所属的分类进行识别,以获取部分第二资源内容中的每个第二资源内容所属的分类。其中,第二资源内容所述的分类可以包括以下至少一种:金融类、聊天类、游戏类、搜索类、拍照类、视频播放类、音频播放类等。
步骤S2092D2:判断排序相邻的每两个第二资源内容所属的分类是否相同。
在本实施例中,服务器在获取部分第二资源内容的排序以及部分第二资源内容中的每个第二资源内容所属的分类后,可以判断排序相邻的每两个第二资源内容所属的分类是否相同。例如,服务器可以判断排 序在第5位的第二资源内容所属的分类是否与排序在第4位的第二资源内容所属的分类相同,或是否与排序在第6位的第二资源内容所属的分类相同。又例如,当排序在第5位的第二资源内容所属的分类为金融类时,可以判断排序在第4位的第二资源内容所属的分类是否为金融类以及判断排序在第6位的第二资源内容所属的分类是否为金融类。
步骤S2092D3:当排序相邻的每两个第二资源内容所属的分类相同时,将所述排序相邻的两个第二资源内容间隔推送。
在一些实施方式中,当判断结果表征排序相邻的每两个第二资源内容所属的分类相同时,可以将排序相邻的两个第二资源内容间隔推送,以指示第二客户端将排序相邻且所属分类相同的两个第二资源内容间隔显示,以提升用户的体验。其中,两个第二资源内容间隔推送可以包括:将两个第二资源内容中排序靠前的第二资源内容的排序保持不变,将两个第二资源内容中排序靠后的第二资源内容的排序后移;将两个第二资源内容中排序靠前的第二资源内容的排序保持前移,将两个第二资源内容中排序靠后的第二资源内容的排序保持不变;将两个第二资源内容中排序靠前的第二资源内容的排序前移,将两个第二资源内容中排序靠后的第二资源内容的排序后移。其中,排序前移和排序后移的位数在本实施例中不做限定,以将排序相邻的两个资源内容间隔推送即可。
如图10所示,图10示出了适用于本申请实施例提供的资源推送方法的第一电子设备的一种界面示意图。在图10所示的界面中,开发人员可以配置多个资源池生成候选资源池,也可以选择排序方式(即资源推送规则)、选择运营规则(资源是否显示、资源间隔显示等)、设置资源显示个数等,在此不做限定。
请参阅图11,图11示出了本申请的图3所示的资源推送方法的步骤S209的又再一个流程示意图。下面将针对图11所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091E:基于所述目标推送规则获取所述候选资源池中的每个资源内容的评分。
在一些实施方式中,当该第二筛选条件为资源内容的评分大于或等于预设评分时,那么,该目标推送规则为从候选资源池中选取评分大于或等于预设评分的多个第二资源内容,并将多个第二资源内容进行推送。因此,在本实施例中,可以基于该目标推送规则获取候选资源池中的每个资源内容的评分,其中,每个资源内容的评分可以包括每个资源内容对应的近一个月的评分、近半年的评分、近一年的评分、从上架后的所有时间的评分等,在此不做限定。
步骤S2092E:基于所述每个资源内容的评分,从所述候选资源池中选取评分大于或等于预设评分的多个第二资源内容并推送。
进一步地,在获取资源池中的每个资源内容的评分后,可以从候选资源池中选取评分大于或等于预设评分的多个资源内容,记为多个第二资源内容,将多个第二资源内容推送至第二客户端,以指示第二客户端对评分大于或等于预设评分的多个第二资源内容进行显示,以筛选掉评分较低的资源内容,从而提升资源内容的推送效果。
在一些实施方式中,服务器可以预先设置并存储预设评分,该预设评分用于作为资源池中的每个资源内容的评分的判断依据,因此,服务器在获取资源池中的每个资源内容的评分后,可以将资源池中的每个资源内容的评分和预设评分进行比较,以获取资源池中评分大于或等于预设评分的资源内容作为第二资源内容。
请参阅图12,图12示出了本申请的图3所示的资源推送方法的步骤S209的又另一个流程示意图。下面将针对图12所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091F:基于所述目标推送规则获取所述候选资源池中的每个资源内容的下载量。
在一些实施方式中,当该第二筛选条件为资源内容的下载量大于或等于预设下载量时,那么,该目标推送规则为从候选资源池中选取下载量大于或等于预设下载量的多个第二资源内容,并将多个第二资源内容进行推送。因此,在本实施例中,可以基于该目标推送规则获取候选资源池中的每个资源内容的下载量,其中,每个资源内容的下载量可以包括每个资源内容对应的近一个月的下载量、近半年的下载量、近一年的下载量、从上架后的所有时间的下载量等,在此不做限定。
步骤S2092F:基于所述每个资源内容的下载量,从所述候选资源池中选取下载量大于或等于预设下载量的多个第二资源内容并推送。
进一步地,在获取资源池中的每个资源内容的下载量后,可以从候选资源池中选取下载量大于或等于预设下载量的多个资源内容,记为多个第二资源内容,将多个第二资源内容推送至第二客户端,以指示第二客户端对下载量大于或等于预设下载量的多个第二资源内容进行显示,以筛选掉下载量较低的资源内容,从而提升资源内容的推送效果。
在一些实施方式中,服务器可以预先设置并存储预设下载量,该预设下载量用于作为资源池中的每个资源内容的下载量的判断依据,因此,服务器在获取资源池中的每个资源内容的下载量后,可以将资源池中的每个资源内容的下载量和预设下载量进行比较,以获取资源池中下载量大于或等于预设下载量的资源内容作为第二资源内容。
请参阅图13,图13示出了本申请的图3所示的资源推送方法的步骤S209的又又再一个流程示意图。下面将针对图13所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091G:基于所述目标推送规则获取所述候选资源池中的每个资源内容的等级。
在一些实施方式中,当该第二筛选条件为资源内容的等级大于或等于预设等级时,那么,该目标推送规则为从候选资源池中选取等级大于或等于预设等级的多个第二资源内容,并将多个第二资源内容进行推送。因此,在本实施例中,可以基于该目标推送规则获取候选资源池中的每个资源内容的等级,其中,每个资源内容的等级可以包括S+、S、A+、A、A-、B+等,在此不做限定。
步骤S2092G:基于所述每个资源内容的等级,从所述候选资源池中选取等级大于或等于预设等级的多个第二资源内容并推送。
进一步地,在获取资源池中的每个资源内容的等级后,可以从候选资源池中选取等级大于或等于预设等级的多个资源内容,记为多个第二资源内容,将多个第二资源内容推送至第二客户端,以指示第二客户端对等级大于或等于等级的多个第二资源内容进行显示,以筛选掉等级较低的资源内容,从而提升资源内容的推送效果。
在一些实施方式中,服务器可以预先设置并存储预设等级,该预设等级用于作为资源池中的每个资源内容的等级的判断依据,因此,服务器在获取资源池中的每个资源内容的等级后,可以将资源池中的每个资源内容的等级和预设等级进行比较,以获取资源池中等级大于或等于预设等级的资源内容作为第二资源内容。
请参阅图14,图14示出了本申请的图3所示的资源推送方法的步骤S209的又又另一个流程示意图。下面将针对图14所示的流程进行详细地阐述,所述方法具体可以包括以下步骤:
步骤S2091H:基于所述目标推送规则获取所述候选资源池中被标记为黑名单的资源内容。
在一些实施方式中,当该第二筛选条件为资源内容未被标记为黑名单,那么,该目标推送规则为从候选资源池中选取未被标记为黑名单的多个第二资源内容,并将多个第二资源内容进行推送。因此,在本实施例中,可以基于该目标推送规则获取候选资源池中被标记为黑名单的资源内容。其中,黑名单可以对应有数据库,判断资源池中的资源内容是否被标记为黑名单可以查看数据库中是否添加有该资源内容。作为一种方式,被标记为黑名单的资源内容包括以下至少一项:禁止推送的资源内容、竞品资源内容、弱推资源内容。
步骤S2092H:从所述候选资源池中排除所述被标记为黑名单的资源内容,获得所述多个第二资源内容并推送。
进一步地,在获取资源池中被标记为黑名单的资源内容后,可以从候选资源池中将被标记为黑名单的资源内容排序,并将资源池中排序被标记为黑名单的资源内容外的其他资源内容作为第二资源内容,将将多个第二资源内容推送至第二客户端,以指示第二客户端对资源池中除被标记为黑名单的资源内容之外的多个第二资源内容进行显示,以筛选掉被标记为黑名单的资源内容,从而提升资源内容的推送效果。
步骤S210:当所述多个第一资源内容满足所述预设资源条件时,基于所述第一筛选条件生成附属推送规则。
在一些实施方式中,当判断结果表征该多个第一资源内容满足预设资源条件时,该服务器可以直接基于第一筛选条件生成附属推送规则。其中,该服务器推送规则可以仅基于第一筛选条件生成附属推送规则,例如将第一筛选条件确定为附属推送规则。
步骤S211:基于所述附属推送规则对所述多个第一资源内容进行推送。
在一些实施方式中,在获取附属推送规则后,可以基于该附属推送规则将多个第一资源内容推送至第二客户端,以指示该第二客户端展示该多个第一资源内容以供用户下载安装。例如,当附属推送规则为单机游戏类资源内容时,可以基于该附属推送规则从候选资源池中选取单机游戏类的多个资源内容,记为多个第一资源内容,从而通过用户的筛选从候选资源池中选取资源内容进行推送,可以实现根据用户不同的需求制定不同的规则进行推送,提升资源推送效果。
如图15所示,图15示出了适用于本申请实施例提供的资源推送方法的第一电子设备的又一种界面示意图。在图15所示的界面中,开发人员可以配置第二筛选条件,例如,设置资源内容的评分大于等于某个评分、设置资源内容的下载量大于等于某个下载量、设置资源内容的等级大于等于某个等级、设置资源内的中的弱推资源内容、设置资源内容中的竞品资源内容、设置资源内容属于黑名单的资源内容等,在此不做限定。
本申请又一个实施例提供的资源推送方法,获取多个资源池,对多个资源池进行交集处理、并集处理或差集处理生成候选资源池。基于第一筛选条件从候选资源池中选取多个第一资源内容,判断多个第一资源内容是否满足预设资源条件,当多个第一资源内容不满足预设资源条件时,判断筛选开关是否处于开启状态,当筛选开关处于开启状态时,发送资源筛选规则制定请求给第一客户端,并接收第一客户端基于资源筛选规则制定请求返回的第二筛选条件,该第二筛选条件由第一客户端接收外部输入获得。接收第一客 户端发送的资源推送规则,该资源推送规则由第一客户端接收外部输入获得,基于第二筛选条件和资源推送规则生成目标推送规则,基于目标推送规则从候选资源池中选取多个第二资源内容进行推送。当多个第一资源内容满足预设资源条件时,基于第一筛选条件生成附属推送规则,基于附属推送规则对多个第一资源内容进行推送。相较于图2所示的资源推送方法,本实施例对多个资源池处理生成候选资源池,提升资源处理效率。本实施例还获取资源推送规则,并基于第二筛选条件和资源推送规则生成目标推送规则从资源池中选取第二资源内容进行推送,提升资源内容的推送转化率。另外,本实施例还在第一资源内容满足预设资源条件时,基于第一筛选条件生成目标推送规则并对第一资源内容进行推送,以提升资源内容的推送效率。
请参阅图16,图16示出了本申请实施例提供的资源推送装置600的模块框图。该资源推送装置600应用于上述服务器,下面将针对图16所示的框图进行阐述,该资源推送装置600包括:第一资源内容选取模块610、第一资源内容判断模块620、第二筛选条件获得模块630、目标推送规则获得模块640以及第二资源内容推送模块650,其中:
第一资源内容选取模块610,用于基于第一筛选条件从候选资源池中选取多个第一资源内容。
第一资源内容判断模块620,用于判断所述多个第一资源内容是否满足预设资源条件。
第二筛选条件获得模块630,用于当所述多个第一资源内容不满足所述预设资源条件时,发送资源筛选规则制定请求给客户端,并接收所述客户端基于所述资源筛选规则制定请求返回的第二筛选条件,所述第二筛选条件由所述客户端通过外部输入获得。进一步地,所述第二筛选条件对应筛选开关,所述第二筛选条件获得模块630包括:开关状态判断子模块和请求发送子模块,其中:
开关状态判断子模块,用于当所述多个第一资源内容不满足所述预设资源条件时,判断所述筛选开关是否处于开启状态。
请求发送子模块,用于当所述筛选开关处于开启状态时,发送所述资源筛选规则制定请求给所述客户端。
目标推送规则获得模块640,用于基于所述第二筛选条件生成目标推送规则。进一步地,所述目标推送规则获得模块640包括:资源推送规则获得子模块和目标推送规则获得子模块,其中:
资源推送规则获得子模块,用于接收所述客户端发送的资源推送规则,所述资源推送规则由所述客户端接收外部输入获得。
目标推送规则获得子模块,用于基于所述第二筛选条件和所述资源推送规则生成所述目标推送规则。
第二资源内容推送模块650,用于基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送。进一步地,所述第二资源内容推送模块650包括:第一下载量获取子模块和第一推送子模块,其中:
第一下载量获取子模块,用于基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的下载量。
第一推送子模块,用于按所述每个第二资源内容对应的下载量从高到低的顺序,将所述多个第二资源内容进行推送。
进一步地,所述第二资源内容推送模块650包括:盈利值获取子模块和第二推送子模块,其中:
盈利值获取子模块,用于基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的盈利值。
第二推送子模块,用于按所述每个第二资源内容对应的盈利值从高到低的顺序,对所述多个第二资源内容进行推送。
进一步地,所述第二资源内容推送模块650包括:多因子获取子模块、参考值获取子模块以及第三推送子模块,其中:
多因子获取子模块,用于基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的下载量和所述每个第二资源内容对应的盈利值。
参考值获取子模块,用于基于所述每个第二资源内容对应的下载量和所述每个第二资源内容对应的盈利值,获得所每个第二资源内容对应的参考值。进一步地,所述参考值获取子模块包括:第一加权值计算单元、第二加权值计算单元以及参考值获得单元,其中:
第一加权值计算单元,用于基于所述每个第二资源内容对应的下载量和第一权重值,计算所述每个第二资源内容的第一加权值。
第二加权值计算单元,用于基于所述每个第二资源内容对应的盈利值和第二权重值,计算所述每个第二资源内容的第二加权值。
参考值获得单元,用于基于所述第一加权值和所述第二加权值,获得所述参考值。
第三推送子模块,用于按所述每个第二资源内容对应的参考值从高到低的顺序,对所述多个第二资源内容进行推送。
进一步地,所述第二资源内容推送模块650包括:部分资源内容获得子模块和第四推送子模块,其中:
部分资源内容获得子模块,用于基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,并对所述多个第二资源内容进行排序,获取所述多个第二资源内容中排序在预设排序之前的部分第二资源内容。
第四推送子模块,用于推送所述部分第二资源内容。进一步地,所述第四推送子模块包括:分类获取单元、分类判断单元以及间隔推送单元,其中:
分类获取单元,用于获取所述部分第二资源内容中的每个第二资源内容所属的分类。
分类判断单元,用于判断排序相邻的每两个第二资源内容所属的分类是否相同。
间隔推送单元,用于当排序相邻的每两个第二资源内容所属的分类相同时,将所述排序相邻的两个第二资源内容间隔推送。
进一步地,所述第二资源内容推送模块650包括:评分获取子模块和第五推送子模块,其中:
评分获取子模块,用于基于所述目标推送规则获取所述候选资源池中的每个资源内容的评分。
第五推送子模块,用于基于所述每个资源内容的评分,从所述候选资源池中选取评分大于或等于预设评分的多个第二资源内容并推送。
进一步地,所述第二资源内容推送模块650包括:第二下载量获取子模块和第六推送子模块,其中:
第二下载量获取子模块,用于基于所述目标推送规则获取所述候选资源池中的每个资源内容的下载量。
第六推送子模块,用于基于所述每个资源内容的下载量,从所述候选资源池中选取下载量大于或等于预设下载量的多个第二资源内容并推送。
进一步地,所述第二资源内容推送模块650包括:等级获取子模块和第七推送子模块,其中:
等级获取子模块,用于基于所述目标推送规则获取所述候选资源池中的每个资源内容的等级。
第七推送子模块,用于基于所述每个资源内容的等级,从所述候选资源池中选取等级大于或等于预设等级的多个第二资源内容并推送。
进一步地,所述第二资源内容推送模块650包括:标记获取子模块和第八推送子模块,其中:
标记获取子模块,用于基于所述目标推送规则获取所述候选资源池中被标记为黑名单的资源内容。
第八推送子模块,用于从所述候选资源池中排除所述被标记为黑名单的资源内容,获得所述多个第二资源内容并推送。
进一步地,所述资源推送装置600还包括:资源池获取模块和候选资源池生成模块,其中:
资源池获取模块,用于获取多个资源池。
候选资源池生成模块,用于对所述多个资源池进行交集处理、并集处理或差集处理,生成候选资源池。
进一步地,所述资源推送装置600还包括:附属推送规则生成模块和第一资源内容推送模块,其中:
附属推送规则生成模块,用于当所述多个第一资源内容满足所述预设资源条件时,基于所述第一筛选条件生成附属推送规则。
第一资源内容推送模块,用于基于所述附属推送规则对所述多个第一资源内容进行推送。
所属领域的技术人员可以清楚地了解到,为描述的方便和简洁,上述描述装置和模块的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。
在本申请所提供的几个实施例中,模块相互之间的耦合可以是电性,机械或其它形式的耦合。
另外,在本申请各个实施例中的各功能模块可以集成在一个处理模块中,也可以是各个模块单独物理存在,也可以两个或两个以上模块集成在一个模块中。上述集成的模块既可以采用硬件的形式实现,也可以采用软件功能模块的形式实现。
请参阅图17,其示出了本申请实施例提供的一种服务器100的结构框图。本申请中的服务器100可以包括一个或多个如下部件:处理器110、存储器120以及一个或多个应用程序,其中一个或多个应用程序可以被存储在存储器120中并被配置为由一个或多个处理器110执行,一个或多个程序配置用于执行如前述方法实施例所描述的方法。
其中,处理器110可以包括一个或者多个处理核。处理器110利用各种接口和线路连接整个服务器100内的各个部分,通过运行或执行存储在存储器120内的指令、程序、代码集或指令集,以及调用存储在存储器120内的数据,执行服务器100的各种功能和处理数据。可选地,处理器110可以采用数字信号处理(Digital Signal Processing,DSP)、现场可编程门阵列(Field-Programmable Gate Array,FPGA)、可编程逻辑阵列(Programmable Logic Array,PLA)中的至少一种硬件形式来实现。处理器110可集成中央处理器(Central Processing Unit,CPU)、图形处理器(Graphics Processing Unit,GPU)和调制解调器等中的一种或几种的组合。其中,CPU主要处理操作系统、用户界面和应用程序等;GPU用于负责显示内容的渲染和绘制;调制解调器用于处理无线通信。可以 理解的是,上述调制解调器也可以不集成到处理器110中,单独通过一块通信芯片进行实现。
存储器120可以包括随机存储器(Random Access Memory,RAM),也可以包括只读存储器(Read-Only Memory)。存储器120可用于存储指令、程序、代码、代码集或指令集。存储器120可包括存储程序区和存储数据区,其中,存储程序区可存储用于实现操作系统的指令、用于实现至少一个功能的指令(比如触控功能、声音播放功能、图像播放功能等)、用于实现下述各个方法实施例的指令等。存储数据区还可以存储终端100在使用中所创建的数据(比如电话本、音视频数据、聊天记录数据)等。
请参阅图18,其示出了本申请实施例提供的一种计算机可读存储介质的结构框图。该计算机可读介质700中存储有程序代码,所述程序代码可被处理器调用执行上述方法实施例中所描述的方法。
计算机可读存储介质700可以是诸如闪存、EEPROM(电可擦除可编程只读存储器)、EPROM、硬盘或者ROM之类的电子存储器。可选地,计算机可读存储介质700包括非易失性计算机可读介质(non-transitory computer-readable storage medium)。计算机可读存储介质700具有执行上述方法中的任何方法步骤的程序代码710的存储空间。这些程序代码可以从一个或者多个计算机程序产品中读出或者写入到这一个或者多个计算机程序产品中。程序代码710可以例如以适当形式进行压缩。
综上所述,本申请实施例提供的资源推送方法、装置、服务器以及存储介质,基于第一筛选条件从候选资源池中选取多个第一资源内容,判断多个第一资源内容是否满足预设资源条件,当多个第一资源内容不满足预设资源条件时,发送资源筛选规则制定请求给客户端,并接收客户端基于资源筛选规则制定请求返回的第二筛选条件,该第二筛选条件由客户端接收外部输入获得,基于第二筛选条件生成目标推送规则,基于目标推送规则从候选资源池中选取多个第二资源内容进行推送,从而通过在基于第一筛选条件从候选资源池中获取的多个第一资源内容不满足预设资源条件时,再通过获取第二筛选条件生成目标推送规则从候选资源池中选取第二资源内容进行推送,以根据不同需求制定不同规则,提升资源推送效果。
最后应说明的是:以上实施例仅用以说明本申请的技术方案,而非对其限制;尽管参照前述实施例对本申请进行了详细的说明,本领域的普通技术人员当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分技术特征进行等同替换;而这些修改或者替换,并不驱使相应技术方案的本质脱离本申请各实施例技术方案的精神和范围。

Claims (20)

  1. 一种资源推送方法,其特征在于,所述方法包括:
    基于第一筛选条件从候选资源池中选取多个第一资源内容;
    判断所述多个第一资源内容是否满足预设资源条件;
    当所述多个第一资源内容不满足所述预设资源条件时,发送资源筛选规则制定请求给客户端,并接收所述客户端基于所述资源筛选规则制定请求返回的第二筛选条件,所述第二筛选条件由所述客户端接收外部输入获得;
    基于所述第二筛选条件生成目标推送规则;
    基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送。
  2. 根据权利要求1所述的方法,其特征在于,所述基于所述第二筛选条件生成目标推送规则,包括:
    接收所述客户端发送的资源推送规则,所述资源推送规则由所述客户端接收外部输入获得;
    基于所述第二筛选条件和所述资源推送规则生成所述目标推送规则。
  3. 根据权利要求2所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的下载量;
    按所述每个第二资源内容对应的下载量从高到低的顺序,将所述多个第二资源内容进行推送。
  4. 根据权利要求2所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的盈利值;
    按所述每个第二资源内容对应的盈利值从高到低的顺序,对所述多个第二资源内容进行推送。
  5. 根据权利要求2所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,获取所述多个第二资源内容中的每个第二资源内容对应的下载量和所述每个第二资源内容对应的盈利值;
    基于所述每个第二资源内容对应的下载量和所述每个第二资源内容对应的盈利值,获得所每个第二资源内容对应的参考值;
    按所述每个第二资源内容对应的参考值从高到低的顺序,对所述多个第二资源内容进行推送。
  6. 根据权利要求5所述的方法,其特征在于,所述基于所述每个第二资源内容对应的下载量和所述每个第二资源内容对应的盈利值,获得所每个第二资源内容对应的参考值,包括:
    基于所述每个第二资源内容对应的下载量和第一权重值,计算所述每个第二资源内容的第一加权值;
    基于所述每个第二资源内容对应的盈利值和第二权重值,计算所述每个第二资源内容的第二加权值;
    基于所述第一加权值和所述第二加权值,获得所述参考值。
  7. 根据权利要求1-5任一项所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则从所述候选资源池中选取多个第二资源内容,并对所述多个第二资源内容进行排序,获取所述多个第二资源内容中排序在预设排序之前的部分第二资源内容;
    推送所述部分第二资源内容。
  8. 根据权利要求7所述的方法,其特征在于,所述推送所述部分第二资源内容,包括:
    获取所述部分第二资源内容中的每个第二资源内容所属的分类;
    判断排序相邻的每两个第二资源内容所属的分类是否相同;
    当排序相邻的每两个第二资源内容所属的分类相同时,将所述排序相邻的两个第二资源内容间隔推送。
  9. 根据权利要求1-8任一项所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则获取所述候选资源池中的每个资源内容的评分;
    基于所述每个资源内容的评分,从所述候选资源池中选取评分大于或等于预设评分的多个第二资源内容并推送。
  10. 根据权利要求1-9任一项所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源 池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则获取所述候选资源池中的每个资源内容的下载量;
    基于所述每个资源内容的下载量,从所述候选资源池中选取下载量大于或等于预设下载量的多个第二资源内容并推送。
  11. 根据权利要求1-10任一项所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则获取所述候选资源池中的每个资源内容的等级;
    基于所述每个资源内容的等级,从所述候选资源池中选取等级大于或等于预设等级的多个第二资源内容并推送。
  12. 根据权利要求1-11任一项所述的方法,其特征在于,所述基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送,包括:
    基于所述目标推送规则获取所述候选资源池中被标记为黑名单的资源内容;
    从所述候选资源池中排除所述被标记为黑名单的资源内容,获得所述多个第二资源内容并推送。
  13. 根据权利要求12所述的方法,其特征在于,所述被标记为黑名单的资源内容包括以下至少一项:禁止推送的资源内容、竞品资源内容。
  14. 根据权利要求1-13任一项所述的方法,其特征在于,所述第二筛选条件对应筛选开关,所述当所述多个第一资源内容不满足所述预设资源条件时,发送资源筛选规则制定请求给客户端,包括:
    当所述多个第一资源内容不满足所述预设资源条件时,判断所述筛选开关是否处于开启状态;
    当所述筛选开关处于开启状态时,发送所述资源筛选规则制定请求给所述客户端。
  15. 根据权利要求1-14任一项所述的方法,其特征在于,所述基于第一筛选条件从候选资源池中选取多个第一资源内容之前,还包括:
    获取多个资源池;
    对所述多个资源池进行交集处理、并集处理或差集处理,生成候选资源池。
  16. 根据权利要求1-15任一项所述的方法,其特征在于,所述预设资源条件包括以下至少一项:预设评分、预设下载量、预设等级、预设白名单。
  17. 根据权利要求1-16任一项所述的方法,其特征在于,所述方法还包括:
    当所述多个第一资源内容满足所述预设资源条件时,基于所述第一筛选条件生成附属推送规则;
    基于所述附属推送规则对所述多个第一资源内容进行推送。
  18. 一种资源推送装置,其特征在于,所述装置包括:
    第一资源内容选取模块,用于基于第一筛选条件从候选资源池中选取多个第一资源内容;
    第一资源内容判断模块,用于判断所述多个第一资源内容是否满足预设资源条件;
    第二筛选条件获得模块,用于当所述多个第一资源内容不满足所述预设资源条件时,发送资源筛选规则制定请求给客户端,并接收所述客户端基于所述资源筛选规则制定请求返回的第二筛选条件,所述第二筛选条件由所述客户端通过外部输入获得;
    目标推送规则获得模块,用于基于所述第二筛选条件生成目标推送规则;
    第二资源内容推送模块,用于基于所述目标推送规则从所述候选资源池中选取多个第二资源内容进行推送。
  19. 一种服务器,其特征在于,包括存储器和处理器,所述存储器耦接到所述处理器,所述存储器存储指令,当所述指令由所述处理器执行时所述处理器执行如权利要求1-17任一项所述的方法。
  20. 一种计算机可读取存储介质,其特征在于,所述计算机可读取存储介质中存储有程序代码,所述程序代码可被处理器调用执行如权利要求1-17任一项所述的方法。
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WO2023138672A1 (zh) * 2022-01-24 2023-07-27 北京字跳网络技术有限公司 任务处理方法、设备、存储介质及程序产品
CN115022174A (zh) * 2022-06-20 2022-09-06 北京奇艺世纪科技有限公司 一种请求处理方法、装置、可读存储介质及电子设备
CN115022174B (zh) * 2022-06-20 2024-03-26 北京奇艺世纪科技有限公司 一种请求处理方法、装置、可读存储介质及电子设备
CN115334326A (zh) * 2022-07-11 2022-11-11 北京达佳互联信息技术有限公司 直播互动方法及装置、电子设备、计算机可读存储介质
CN115334326B (zh) * 2022-07-11 2024-02-06 北京达佳互联信息技术有限公司 直播互动方法及装置、电子设备、计算机可读存储介质

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