WO2020143641A1 - 屏幕浏览数据处理方法、装置、介质及电子设备 - Google Patents

屏幕浏览数据处理方法、装置、介质及电子设备 Download PDF

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Publication number
WO2020143641A1
WO2020143641A1 PCT/CN2020/070757 CN2020070757W WO2020143641A1 WO 2020143641 A1 WO2020143641 A1 WO 2020143641A1 CN 2020070757 W CN2020070757 W CN 2020070757W WO 2020143641 A1 WO2020143641 A1 WO 2020143641A1
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Prior art keywords
item
user
focused
area
screen
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Ceased
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PCT/CN2020/070757
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English (en)
French (fr)
Inventor
李平
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
Original Assignee
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Publication of WO2020143641A1 publication Critical patent/WO2020143641A1/zh
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/013—Eye tracking input arrangements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser

Definitions

  • the present invention requires the priority of the Chinese invention patent application with the application date of January 08, 2019, the application number of CN201910016028.7, and the name of the invention creation "screen browsing data processing method, device, medium and electronic equipment”.
  • the present invention relates to the field of computer technology, and in particular, to a screen browsing data processing method, apparatus, computer readable medium, and electronic equipment.
  • a common method is to determine the focus of the user through the data or items exposed on the page and the data or items that the user clicks to enter the detail page, so as to perform statistical analysis on the focus of the user.
  • a key data or item statistical object can be formed, but clicking on a detail page on a page that exposes a lot of data or items is a low probability event , So the number of statistics or items will be less.
  • the purpose of the embodiments of the present invention is to provide a screen browsing data processing method, device, computer readable medium, and electronic equipment, so as to overcome, at least to a certain extent, the technical problem of being unable to accurately determine the focus of attention of the user.
  • a screen browsing data processing method which includes: acquiring a correspondence between an item displayed on a screen and a basic area occupied by the item; acquiring a user’s line of sight focused on each of the basic The area gaze duration of the area; the item focused by the user's pupil is determined according to the correspondence relationship and the area gaze duration.
  • the gaze duration of the area where the gaze of the user is focused on each of the basic areas includes: identifying the direction of the gaze of the user according to the position and direction of the user's head and eyes; The direction obtains the gaze duration of the area where the user's line of sight is concentrated on each of the basic areas.
  • the determining of the item focused by the user's pupil according to the corresponding relationship and the area gaze duration includes: determining that the user's line of sight is concentrated on each item according to the corresponding relationship and the area gaze duration The focusing time of the item on the page; when the focusing time of the item is greater than the set second value, it is determined that the item is the item focused by the user's pupil.
  • the method further includes: classifying the focused item to obtain a classification result; Focusing duration and value obtained by accumulating the focusing duration of the items are sorted according to the size of the focusing duration and the value to obtain a sorting result; according to the sorting result and the sorting result, the same type of item is pushed to the user for focusing Items of greater duration and value.
  • the acquisition of the correspondence between the items displayed on the screen and the basic areas occupied by the items includes: dividing the screen area into equal basic areas; traversing all the basic areas, in the basic area When the portion of the screen area occupied by the item is greater than or equal to the set first numerical value, it is determined that the item occupies the basic area; the identification code of the item is associated with the number of the basic area occupied by the item.
  • the method further includes: pushing the item of the user's type of interest to the user based on the classification result and the item focusing time.
  • a screen browsing data processing apparatus including: a first acquiring unit, configured to acquire a correspondence between an item displayed on a screen and a basic area occupied by the item; a second acquiring The unit is used to obtain the area gaze duration of the user's gaze focused on each of the basic areas; the determining unit is used to determine the item focused by the user's pupil according to the corresponding relationship and the area gaze duration.
  • the second acquisition unit includes: an identification subunit for identifying the direction of the user's line of sight according to the position and direction of the user's head and eyes; an acquisition subunit for determining the line of sight of the user The direction obtains the gaze duration of the area where the user's line of sight is concentrated on each of the basic areas.
  • the determining unit includes: a first determining subunit, configured to determine the focusing time of items focused on each item by the user's line of sight based on the corresponding relationship and the area fixation time; the second determining subunit , Used to determine that the item is the item focused by the user's pupil when the focusing time of the item is greater than the set second value.
  • the device further includes: a classification unit for classifying the focused item to obtain a classification result; a sorting unit for accumulating the focus duration and value obtained by accumulating the focus duration of the item according to The focusing duration and the size of the value are sorted to obtain a sorting result; a pushing unit is used to push the user with an item with a larger focusing duration and a larger value among the same type of items according to the classification result and the sorting result.
  • the pushing unit is further configured to push items of the user's type of interest to the user according to the classification result and the item focusing time.
  • a computer readable medium on which a computer program is stored, and when the program is executed by a processor, the screen browsing data processing as described in the first aspect of the above embodiment is implemented method.
  • an electronic device including: one or more processors; a storage device for storing one or more programs, when the one or more programs are When executed by one or more processors, the one or more processors implement the screen browsing data processing method described in the first aspect of the foregoing embodiment.
  • the basic area occupied by the item and the area where the user’s line of sight is concentrated in each basic area are fixed to the items that the user’s pupil focuses on to determine the items that the user’s pupil focuses on, so as to obtain the user’s attention on the screen.
  • the focus of the customer's attention can be more accurately determined, and the accuracy of processing of screen browsing data can be improved.
  • FIG. 1 schematically shows a flowchart of a screen browsing data processing method according to an embodiment of the present invention
  • FIG. 2 schematically shows a flowchart of a screen browsing data processing method according to another embodiment of the present invention
  • FIG. 3 schematically shows a block diagram of a screen browsing data processing apparatus according to an embodiment of the present invention
  • FIG. 4 schematically shows a block diagram of a screen browsing data processing apparatus according to another embodiment of the present invention.
  • FIG. 5 shows a schematic structural diagram of a computer system suitable for implementing an electronic device according to an embodiment of the present invention.
  • Example embodiments will now be described more fully with reference to the drawings.
  • the example embodiments can be implemented in various forms and should not be construed as being limited to the examples set forth herein; on the contrary, providing these embodiments makes the present invention more comprehensive and complete, and fully conveys the concept of the example embodiments For those skilled in the art.
  • the most recent shopping habits and target products of the user are determined based on the analysis of the products exposed on the page or the products on the product detail page that the user clicks to enter.
  • the range of products acquired by these two methods is either too large or too small, which affects the accuracy of determining the user's focus of attention.
  • the user’s pupil focused item can be determined by acquiring the area of the user’s gaze focused on each basic area, and the user’s browsing data or item can be obtained more accurately, thereby determining the user’s attention more accurately focus.
  • the contents of the exemplary embodiments of the present disclosure are described in detail below.
  • FIG. 1 schematically shows a screen browsing data processing method of an exemplary embodiment of the present disclosure.
  • the screen browsing data processing method may include the following steps:
  • Step S102 Obtain the correspondence between the items displayed on the screen and the basic area occupied by the items.
  • Step S104 Obtain the gaze duration of the area where the user's eyes are concentrated on each basic area.
  • Step S106 Determine the item focused by the user's pupil according to the correspondence relationship and the area fixation duration.
  • the items focused on the pupils of the user according to the area of the user’s gaze focused on each basic area to determine the focus of the pupil’s pupil can more accurately determine the focus data or items that the user focuses on, thus improving the accuracy of the processing of the screen browsing data .
  • step S102 the basic units of the screen need to be divided and numbered.
  • the screen can be divided into multiple equal parts of the basic area, and the greater the number of equal parts, the higher the statistical accuracy.
  • the screen is divided into 100 equal parts of a rectangular basic area, 100 rectangular squares of the same size are obtained, and each square here is the basic area in the solution.
  • the basic areas obtained by the above equalization are sequentially numbered, and the number is used as the only mark of the basic area for statistics and recording.
  • the first numerical value may be set to 80%. In this way, if 80% of a basic area falls within the screen area occupied by the commodity, the commodity is considered to occupy the basic area.
  • the correspondence between the item displayed on the screen and the basic area occupied by the item can be obtained.
  • step 202 needs to be executed to identify the direction of the user's line of sight according to the position and direction of the user's head and eyes.
  • the user's face is captured by the front camera of the device, and the direction of the user's line of sight is recognized according to the position and orientation of the user's head and eyes.
  • the current error level of the technology through big data statistics is: the error when identifying the user's sight is concentrated on the position of the mobile phone screen is 1 cm, the error when the user's sight is concentrated on the position of the tablet screen is 1.7 cm, research shows that with the data The increase in accuracy will increase the accuracy of the system.
  • step S104 it is necessary to acquire and save the information of all items currently displayed on the screen when the screen stops scrolling.
  • step S104 it is also necessary to acquire the area gaze duration in which the user's line of sight is concentrated in each basic area according to the direction of the line of sight.
  • the area fixation duration is the sum of the duration of the current record and the duration of the last record. This record and the last record refer to the duration of the record when the sight line is focused on a basic area and the last time the focus line is focused on this basic area. The length of time recorded in the zone.
  • step S106 it is necessary to determine the focusing time of the item focused by the user's line of sight on each item according to the correspondence relationship and the area fixation time; and when the focusing time of the item is greater than the set second value, it is determined that the item is the item focused by the user's pupil .
  • the item is considered to be the item focused by the user's pupil.
  • the second value may be 3 seconds, or the second value may be set according to actual needs.
  • the focus time of multiple items is obtained.
  • the greater the focus time of the item the higher the user's attention to the product. Therefore, by analyzing the focus time of the recently uploaded item, the focus of the user can be selected from the items of the same category.
  • a high-quality item or attention category may be recommended to the user. For example, when recommending an item to a user, if the item that is being promoted in the recent promotion contains an item with a relatively long focusing time of the user's recent item, it is recommended to the user first.
  • step S203 when recommending an item of interest to the user, the focused item may be classified to obtain a classification result.
  • step S204 the focus duration and value obtained by accumulating the focus duration of the item are sorted according to the size of the focus duration and value, and a sorting result is obtained.
  • step S205 according to the classification result and the sorting result, the item with the same focusing time and larger value among the items of the same type is pushed to the user.
  • This solution sorts the focused items based on the accumulated duration and value of the focused items of the focused items, and pushes them to the customers according to the sorting results and the types of the items, and then determines the focus of the customer on the screen. Browsing the data for further processing has the advantage of higher accuracy.
  • the classification of the item with a longer item focusing time can be obtained, and the type of the item of interest to the user can be determined according to the classification, so that the type of the item can be pushed to the user article.
  • the basic area occupied by the item and the area where the user's eyes are concentrated on each basic area are fixed on the items whose duration is determined by the user's pupil to obtain the user's attention on the screen.
  • the focus of the customer's attention can be more accurately determined, and the accuracy of processing of screen browsing data can be improved.
  • the screen browsing data processing apparatus 300 provided according to an embodiment of the present invention includes:
  • the first acquiring unit 302 is configured to acquire the correspondence between the items displayed on the screen and the basic area occupied by the items.
  • the second obtaining unit 304 is used to obtain the area gaze duration when the user's line of sight is concentrated on each basic area.
  • the determining unit 306 is configured to determine the item focused by the user's pupil according to the focusing duration.
  • the items focused on the pupils of the user according to the area of the user’s gaze focused on each basic area to determine the focus of the pupil’s pupil can more accurately determine the focus data or items that the user focuses on, thus improving the accuracy of the processing of the screen browsing data .
  • the first acquiring unit 302 needs to divide and number the basic units of the screen.
  • the screen can be divided into multiple equal parts of the basic area, and the greater the number of equal parts, the higher the statistical accuracy.
  • the screen is divided into 100 equal parts of a rectangular basic area, 100 rectangular squares of the same size are obtained, and each square here is the basic area in the solution.
  • the basic areas obtained by the above equalization are sequentially numbered, and the number is used as the only mark of the basic area for statistics and recording.
  • the first numerical value may be set to 80%. In this way, if 80% of a basic area falls within the screen area occupied by the commodity, the commodity is considered to occupy the basic area.
  • the correspondence between the item displayed on the screen and the basic area occupied by the item can be obtained.
  • the second acquisition unit 304 further includes an identification subunit and an acquisition subunit.
  • the identification subunit is used to identify the direction of the user's line of sight according to the position and direction of the user's head and eyes.
  • the user's face is captured by the front camera of the device, and the direction of the user's line of sight is recognized according to the position and orientation of the user's head and eyes.
  • the current error level of the technology through big data statistics is: the error when identifying the user's sight is concentrated on the position of the mobile phone screen is 1 cm, the error when the user's sight is concentrated on the position of the tablet screen is 1.7 cm, research shows that with the data The increase in accuracy will increase the accuracy of the system.
  • the second acquiring unit 304 acquires and saves information of all items currently being displayed on the screen when the screen stops scrolling.
  • the obtaining subunit is used to obtain the gaze duration of the area where the user's line of sight is concentrated in each basic area according to the direction of the line of sight.
  • the area fixation duration is the sum of the duration of the current recording and the duration of the last recording.
  • the determination unit 306 includes a first determination subunit and a second determination subunit.
  • the first determining subunit is used to determine the focusing time of the items where the user's eyes are focused on each item according to the correspondence relationship and the area fixation time.
  • the second determining subunit is used to determine that the item is the item focused by the user's pupil when the focusing time of the item is greater than the set second value.
  • the item is considered to be the item focused by the user's pupil.
  • the second value may be 3 seconds, or the second value may be set according to actual needs.
  • the screen browsing data processing device 400 includes not only the first acquisition unit 302, the second acquisition unit 304, and the determination unit 306, but also the classification Unit 403, sorting unit 404, and push unit 405.
  • a high-quality item or attention category may be recommended to the user. For example, when recommending an item to a user, if the item that is being promoted in the recent promotion contains an item with a relatively long focusing time of the user's recent item, it is recommended to the user first.
  • the classification unit 403 is used to classify the focused items after the pupil-focused items are determined, and a classification result is obtained;
  • the sorting unit 404 is used to accumulate the focus duration and value obtained by the item focusing duration according to the focus duration and Sort the size of the value to obtain the sorting result;
  • the pushing unit 405 is used to push the user with the focusing time and the larger value among the same type of items according to the classification result and the sorting result.
  • This solution sorts the focused items based on the accumulated duration and value of the focused items of the focused items, and pushes them to the customers according to the sorting results and the types of the items, and then determines the focus of the customer on the screen. Browsing the data for further processing has the advantage of higher accuracy.
  • the pushing unit 405 is further configured to push the user the type of item of interest to the user according to the classification result and the focus time of the item.
  • the classification of the item with a longer item focusing time can be obtained, and the type of the item of interest to the user can be determined according to the classification, so that the type of the item can be pushed to the user article.
  • the screen browsing data processing device determines the item focused by the user's pupil through the basic area occupied by the item and the area where the user's line of sight is concentrated on each basic area, to obtain the user's focused content on the screen. Compared with the existing technology, the focus of the customer's attention can be more accurately determined, and the accuracy of processing of screen browsing data can be improved.
  • FIG. 5 shows a schematic structural diagram of a computer system 700 suitable for implementing an electronic device according to an embodiment of the present invention.
  • the computer system 700 of the electronic device shown in FIG. 5 is only an example, and should not bring any limitation to the functions and use scope of the embodiments of the present invention.
  • the computer system 700 includes a central processing unit (CPU) 701 that can be loaded into a random access memory (RAM) 703 from a program stored in a read-only memory (ROM) 702 or from a storage section 708 Instead, perform various appropriate actions and processing.
  • RAM 703 random access memory
  • ROM 702 read-only memory
  • RAM 703 various programs and data required for system operation are also stored.
  • the CPU 701, ROM 702, and RAM 703 are connected to each other through a bus 704.
  • An input/output (I/O) interface 705 is also connected to the bus 704.
  • the following components are connected to the I/O interface 705: an input section 706 including a keyboard, a mouse, etc.; an output section 707 including a cathode ray tube (CRT), a liquid crystal display (LCD), etc., and a speaker, etc.; a storage section 708 including a hard disk, etc. ; And a communication section 709 including a network interface card such as a LAN card, a modem, etc. The communication section 709 performs communication processing via a network such as the Internet.
  • the driver 710 is also connected to the I/O interface 707 as needed.
  • a removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like, is installed on the drive 710 as necessary, so that the computer program read out therefrom is installed into the storage section 708 as needed.
  • the process described above with reference to the flowchart may be implemented as a computer software program.
  • embodiments of the present invention include a computer program product that includes a computer program carried on a computer-readable medium, the computer program containing program code for performing the method shown in the flowchart.
  • the computer program may be downloaded and installed from the network through the communication section 709, and/or installed from the removable medium 711.
  • CPU central processing unit
  • the computer-readable medium shown in the present invention may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two.
  • the computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable Programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing.
  • the computer-readable storage medium may be any tangible medium containing or storing a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device.
  • the computer-readable signal medium may include a data signal that is propagated in baseband or as part of a carrier wave, in which computer-readable program code is carried. This propagated data signal can take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • the computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable medium may send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. .
  • the program code contained on the computer-readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, optical cable, RF, etc., or any suitable combination of the foregoing.
  • each block in the flowchart or block diagram may represent a module, a program segment, or a part of code, and the above-mentioned module, program segment, or part of code contains one or more for implementing a specified logical function Executable instructions.
  • the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession can actually be executed in parallel, and they can sometimes be executed in the reverse order, depending on the functions involved.
  • each block in the block diagram or flowchart, and a combination of blocks in the block diagram or flowchart can be implemented with a dedicated hardware-based system that performs a prescribed function or operation, or can be used It is realized by a combination of dedicated hardware and computer instructions.
  • the units described in the embodiments of the present invention may be implemented in software or hardware, and the described units may also be provided in a processor. Among them, the names of these units do not constitute a limitation on the unit itself under certain circumstances.
  • the present application also provides a computer-readable medium, which may be included in the electronic device described in the foregoing embodiments; or may exist alone without being assembled into the electronic device in.
  • the computer-readable medium carries one or more programs. When the one or more programs are executed by one of the electronic devices, the electronic device enables the electronic device to implement the screen browsing data processing method described in the foregoing embodiments.
  • Step S102 obtain the correspondence between the items displayed on the screen and the basic area occupied by the items
  • Step S104 obtain the user’s gaze focused on the area of each of the basic areas. Duration
  • Step S106 determine the item focused by the user's pupil according to the corresponding relationship and the area gaze duration.
  • the electronic device may implement the steps shown in FIG. 2.
  • the example embodiments described here can be implemented by software, or can be implemented by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present invention can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, U disk, mobile hard disk, etc.) or on a network , Including several instructions to enable a computing device (which may be a personal computer, server, touch terminal, or network device, etc.) to execute the method according to the embodiments of the present invention.
  • a non-volatile storage medium which can be a CD-ROM, U disk, mobile hard disk, etc.
  • a computing device which may be a personal computer, server, touch terminal, or network device, etc.

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Abstract

一种屏幕浏览数据处理方法、装置、计算机可读介质及电子设备，涉及计算机技术领域，包括：获取屏幕上展示的物品与所述物品占据的基本区域的对应关系(S102)；获取用户的视线集中到各个所述基本区域的区域注视时长(S104)；根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品(S106)。所述方法通过物品占据的基本区域和用户的视线集中到各个基本区域的区域注视时长确定用户的瞳孔聚焦的物品，以获取用户浏览屏幕的关注内容，可以更精确地确定客户关注的焦点，提高屏幕浏览数据处理准确度。

Description

屏幕浏览数据处理方法、装置、介质及电子设备
本发明要求申请日为2019年01月08日、申请号为CN 201910016028.7、发明创造名称为《屏幕浏览数据处理方法、装置、介质及电子设备》的中国发明专利申请的优先权。
技术领域
本发明涉及计算机技术领域，具体而言，涉及一种屏幕浏览数据处理方法、装置、计算机可读介质及电子设备。
背景技术
在用户浏览屏幕时，经常需要根据用户的屏幕浏览数据确定用户的关注焦点。
常用的手段是通过页面上曝光的数据或物品和用户点击进入详情页面的数据或物品来确定用户的关注焦点，以便针对用户的关注焦点进行统计分析。
在通过页面上曝光的数据或物品去确定用户的关注焦点时，因页面上数据或物品个数较多，如果全部用来进行统计，虽然统计的数据或物品较多，但是只能确定到用户浏览过这些数据或商品，并不能判断用户是否真正关注这些数据或商品，以及用户关注的重点。
在通过用户点击进入详情页面的数据或物品来确定用户关注的焦点时，可以形成重点的数据或物品统计对象，但在曝光大量数据或物品的页面上点击进入某个详情页是一个低概率事件，因此统计的数据或物品数量会较少。
在确定用户关注的焦点时，所依赖的基础数据的数量过多或过少都会影响确定结果的准确率。
需要说明的是，在上述背景技术部分公开的信息仅用于加强对本发明的背景的理解，因此可以包括不构成对本领域普通技术人员已知的现有技术的信息。
发明内容
本发明实施例的目的在于提供一种屏幕浏览数据处理方法、装置、计算机可读介质及电子设备，进而至少在一定程度上克服无法准确确定用户关注的焦点的技术问题。
本发明的其他特性和优点将通过下面的详细描述变得显然，或部分地通过本发明的实践而习得。。
根据本发明实施例的第一方面，提供了一种屏幕浏览数据处理方法，包括：获取屏幕上展示的物品与所述物品占据的基本区域的对应关系；获取用户的视线集中到各个所述基本区域的区域注视时长；根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦 的物品。
在一个实施例中，所述获取用户的视线集中到各个所述基本区域的区域注视时长，包括：根据用户头部、眼睛的位置和方向识别所述用户的视线的方向；根据所述视线的方向获取用户的视线集中到各个所述基本区域的区域注视时长。
在一个实施例中，所述根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品，包括：根据所述对应关系和所述区域注视时长确定用户的视线集中到各个物品上的物品聚焦时长；在所述物品聚焦时长大于设定的第二数值时，确定物品为所述用户的瞳孔聚焦的物品。
在一个实施例中，所述根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品之后，所述方法还包括：对所述聚焦的物品进行分类，得到分类结果；对由所述物品聚焦时长累加得到的聚焦时长和值按照所述聚焦时长和值的大小进行排序，得到排序结果；根据所述分类结果和所述排序结果向所述用户推送相同类型的物品中聚焦时长和值较大的物品。
在一个实施例中，所述获取屏幕上展示的物品与所述物品占据的基本区域的对应关系，包括：将屏幕区域划分为等分的若干基本区域；遍历所有所述基本区域，在基本区域位于物品占据的屏幕区域的部分大于等于设定的第一数值时，确定所述物品占据所述基本区域；将所述物品的身份标识码与所述物品占据的基本区域的编号进行关联。
在一个实施例中，对所述聚焦的物品进行分类之后，所述方法还包括：根据所述分类结果和所述物品聚焦时长为所述用户推送用户关注的类型的物品。
根据本发明实施例的第二方面，提供了一种屏幕浏览数据处理装置，包括：第一获取单元，用于获取屏幕上展示的物品与所述物品占据的基本区域的对应关系；第二获取单元，用于获取用户的视线集中到各个所述基本区域的区域注视时长；确定单元，用于根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品。
在一个实施例中，所述第二获取单元包括：识别子单元，用于根据用户头部、眼睛的位置和方向识别所述用户的视线的方向；获取子单元，用于根据所述视线的方向获取用户的视线集中到各个所述基本区域的区域注视时长。
在一个实施例中，所述确定单元包括：第一确定子单元，用于根据所述对应关系和所述区域注视时长确定用户的视线集中到各个物品上的物品聚焦时长；第二确定子单元，用于在所述物品聚焦时长大于设定的第二数值时，确定物品为所述用户的瞳孔聚焦的物品。
在一个实施例中，所述装置还包括：分类单元，用于对所述聚焦的物品进行分类，得到分类结果；排序单元，用于对由所述物品聚焦时长累加得到的聚焦时长和值按照所述聚焦时长和值的大小进行排序，得到排序结果；推送单元，用于根据所述分类结果和所述排序结果向所述用户推送相同类型的物品中聚焦时长和值较大的物品。
在一个实施例中，所述推送单元还用于根据所述分类结果和所述物品聚焦时长为所述用户推送用户关注的类型的物品。
根据本发明实施例的第三方面，提供了一种计算机可读介质，其上存储有计算机程序，所述程序被处理器执行时实现如上述实施例中第一方面所述的屏幕浏览数据处理方法。
根据本发明实施例的第四方面，提供了一种电子设备，包括：一个或多个处理器；存储装置，用于存储一个或多个程序，当所述一个或多个程序被所述一个或多个处理器执行时，使得所述一个或多个处理器实现如上述实施例中第一方面所述的屏幕浏览数据处理方法。
本发明实施例提供的技术方案可以包括以下有益效果：
在本发明的一些实施例所提供的技术方案中，通过物品占据的基本区域和用户的视线集中到各个基本区域的区域注视时长确定用户的瞳孔聚焦的物品，以获取用户浏览屏幕的关注内容，相比较现有技术，可以更精确地确定客户关注的焦点，提高屏幕浏览数据处理准确度。
应当理解的是，以上的一般描述和后文的细节描述仅是示例性和解释性的，并不能限制本发明。
附图说明
此处的附图被并入说明书中并构成本说明书的一部分，示出了符合本发明的实施例，并与说明书一起用于解释本发明的原理。显而易见地，下面描述中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。在附图中：
图1示意性示出了根据本发明一种实施例的屏幕浏览数据处理方法的流程图；
图2示意性示出了根据本发明另一种实施例的屏幕浏览数据处理方法的流程图；
图3示意性示出了根据本发明一种实施例的屏幕浏览数据处理装置的方框图；
图4示意性示出了根据本发明另一种实施例的屏幕浏览数据处理装置的方框图；
图5示出了适于用来实现本发明实施例的电子设备的计算机系统的结构示意图。
具体实施方式
现在将参考附图更全面地描述示例实施方式。然而，示例实施方式能够以多种形式实施，且不应被理解为限于在此阐述的范例；相反，提供这些实施方式使得本发明将更加全面和完整，并将示例实施方式的构思全面地传达给本领域的技术人员。
此外，所描述的特征、结构或特性可以以任何合适的方式结合在一个或更多实施例中。在下面的描述中，提供许多具体细节从而给出对本发明的实施例的充分理解。然而，本领域技术人员将意识到，可以实践本发明的技术方案而没有特定细节中的一个或更多，或者可以采用其它的方法、组元、装置、步骤等。在其它情况下，不详细示出或描述公知方法、装置、实现或者操作以避免模糊本发明的各方面。
附图中所示的方框图仅仅是功能实体，不一定必须与物理上独立的实体相对应。即， 可以采用软件形式来实现这些功能实体，或在一个或多个硬件模块或集成电路中实现这些功能实体，或在不同网络和/或处理器装置和/或微控制器装置中实现这些功能实体。
附图中所示的流程图仅是示例性说明，不是必须包括所有的内容和操作/步骤，也不是必须按所描述的顺序执行。例如，有的操作/步骤还可以分解，而有的操作/步骤可以合并或部分合并，因此实际执行的顺序有可能根据实际情况改变。
在相关技术中，采用根据对页面上曝光的商品或者用户点击进入的商品详情页的商品的分析来确定用户最近的购物习惯和目标商品。但是这两种方法获取的商品的范围或者过大或者过小，从而对确定用户的关注焦点的精确度造成影响。
本公开示例性实施例中，通过获取用户的视线集中到各个基本区域的区域注视时长来确定用户的瞳孔聚焦的物品，可以较为准确地获取用户浏览数据或物品，进而较为精确地确定用户的关注焦点。以下对本公开示例性实施例的内容进行详述。
图1示意性示出了本公开的示例性实施方式的屏幕浏览数据处理方法。参考图1，屏幕浏览数据处理方法可以包括以下步骤：
步骤S102，获取屏幕上展示的物品与物品占据的基本区域的对应关系。
步骤S104，获取用户的视线集中到各个基本区域的区域注视时长。
步骤S106，根据对应关系和区域注视时长确定用户的瞳孔聚焦的物品。
采用以上技术方案时，根据用户的视线集中到各个基本区域的区域注视时长判断用户的瞳孔聚焦的物品，可以较为准确地确定用户关注的焦点数据或物品，因而可以提高屏幕浏览数据的处理准确度。
在步骤S102中，需要划分屏幕的基本单位并编号。
具体地，可以将屏幕划分为多份等分的基本区域，等分份数越多统计精确度越高。在将屏幕划分为矩形的100份等分的基本区域时，得到100个大小相同的矩形方格，这里的每个方格即为本方案中的基本区域。
将屏幕划分为多份等分的基本区域后，再将上述等分得到的基本区域依次进行编号，编号作为该基本区域的唯一标示用于统计和记录。
在确定物品占据基本区域时，遍历所有基本区域，在基本区域位于物品占据的屏幕区域的部分大于等于设定的第一数值时，确定物品占据基本区域。
具体地，可以设置第一数值为80％，这样，若某个基本区域80％的部分落入到该商品所占据的屏幕区域内，则认为该商品占据了该基本区域。
将物品的身份标识码与物品占据的基本区域的编号进行关联后，即可以得到屏幕上展示的物品与物品占据的基本区域的对应关系。
如图2所示，在另一个实施例中，在步骤S104之前，还需要执行步骤202，根据用户头部、眼睛的位置和方向识别用户的视线的方向。
具体地，通过设备前置相机捕捉到用户的脸，根据用户的头部、眼睛的位置和朝向来识别用户的视线的方向。该技术目前通过大数据统计得出的误差水平为：识别用户的视线 集中在手机屏幕位置时的误差为1厘米，用户的视线集中在平板屏幕位置时的误差为1.7厘米，研究表明随着数据的增多，系统的精确性也会越来越高。
在步骤S104中，需要在屏幕停止滚动时获取当前屏幕上正在展示的所有物品的信息并保存。
在步骤S104中，还需要根据上述视线的方向获取用户的视线集中到各个基本区域的区域注视时长。
具体地，获取用户的视线集中到各个基本区域的区域注视时长时，可以在当屏幕停止滑动时创建并开启一个计时器。当视线集中到某个基本区域时，开始对该基本区域进行计时；当视线集中到下一个基本区域时，结束对上一个基本区域的计时。这时，就可以得到视线集中到上一个基本区域的时长，并开始对下一个基本区域进行计时。这里，区域注视时长为本次记录的时长和上次记录的时长之和，本次记录和上次记录分别指本次视线集中到某个基本区域时记录的时长以及上一次视线集中到这个基本区域时记录的时长。
当屏幕再次开始滑动时，停止上述创建的计时器。
在步骤S106中，需要根据对应关系和区域注视时长确定用户的视线集中到各个物品上的物品聚焦时长；并在物品聚焦时长大于设定的第二数值时，确定物品为用户的瞳孔聚焦的物品。
如果视线集中到物品的物品聚焦时长大于设定的第二数值时，则认为该物品为用户的瞳孔聚焦的物品。这里，第二数值可以为3秒，也可以根据实际情况的需要设置第二数值。
在屏幕开始滚动后，在将本屏幕内所有的物品及其物品聚焦时长的信息上传至服务器后，需要销毁上述创建的计时器，清空所有基本区域物品的物品聚焦时长，清空保存的本屏幕正在展示的所有数据或物品信息，以为下一次屏幕浏览记录做准备。
用户多次滚动屏幕后，得到多个物品聚焦时长。正常情况下物品聚焦时长越大用户对该商品的关注度会越高，因此，分析近期上传的物品的物品聚焦时长，就可以从相同分类的物品中筛选出用户关注的焦点。
在本公开示例性实施例中，根据用户的瞳孔聚焦的物品，可以向用户推荐优质物品或者关注品类。例如，向用户推荐物品时，若近期促销正在推广的物品中含有用户近期物品聚焦时长较大的物品，则将其优先推荐给用户。
如图2所示，在步骤S203中，向用户推荐用户关注的物品时，可以对聚焦的物品进行分类，得到分类结果。在步骤S204中，对由物品聚焦时长累加得到的聚焦时长和值按照聚焦时长和值的大小进行排序，得到排序结果。在步骤S205中，根据分类结果和排序结果向用户推送相同类型的物品中聚焦时长和值较大的物品。
该方案通过用户对聚焦物品的聚焦时长进行累加后得到的聚焦时长和值作为依据对聚焦物品进行排序，并根据排序结果和物品的种类向客户推送，在确定客户的关注焦点的基础上对屏幕浏览数据进行进一步的处理，具有精确度较高的优点。
在本公开示例性实施例中，还可以根据分类结果和物品聚焦时长为用户推送用户关注 的类型的物品。例如，在得到聚焦物品的物品聚焦时长的基础上，可以得到物品聚焦时长较大的物品的分类情况，根据分类情况可以确定用户感兴趣的物品的种类，这样，便可以向用户推送该种类的物品。
本发明实施例所提供的屏幕浏览数据处理方法，过物品占据的基本区域和用户的视线集中到各个基本区域的区域注视时长确定用户的瞳孔聚焦的物品，以获取用户浏览屏幕的关注内容，相比较现有技术，可以更精确地确定客户关注的焦点，提高屏幕浏览数据处理准确度。
以下介绍本发明的装置实施例，可以用于执行本发明上述的屏幕浏览数据处理方法。如图3所示，根据本发明实施例提供的屏幕浏览数据处理装置300包括：
第一获取单元302，用于获取屏幕上展示的物品与物品占据的基本区域的对应关系。
第二获取单元304，用于获取用户的视线集中到各个基本区域的区域注视时长。
确定单元306，用于根据聚焦时长确定用户的瞳孔聚焦的物品。
采用以上技术方案时，根据用户的视线集中到各个基本区域的区域注视时长判断用户的瞳孔聚焦的物品，可以较为准确地确定用户关注的焦点数据或物品，因而可以提高屏幕浏览数据的处理准确度。
第一获取单元302需要划分屏幕的基本单位并编号。
具体地，可以将屏幕划分为多份等分的基本区域，等分份数越多统计精确度越高。在将屏幕划分为矩形的100份等分的基本区域时，得到100个大小相同的矩形方格，这里的每个方格即为本方案中的基本区域。
将屏幕划分为多份等分的基本区域后，再将上述等分得到的基本区域依次进行编号，编号作为该基本区域的唯一标示用于统计和记录。
在确定物品占据基本区域时，遍历所有基本区域，在基本区域位于物品占据的屏幕区域的部分大于等于设定的第一数值时，确定物品占据基本区域。
具体地，可以设置第一数值为80％，这样，若某个基本区域80％的部分落入到该商品所占据的屏幕区域内，则认为该商品占据了该基本区域。
将物品的身份标识码与物品占据的基本区域的编号进行关联后，即可以得到屏幕上展示的物品与物品占据的基本区域的对应关系。
第二获取单元304还包括识别子单元和获取子单元，识别子单元用于根据用户头部、眼睛的位置和方向识别用户的视线的方向。
具体地，通过设备前置相机捕捉到用户的脸，根据用户的头部、眼睛的位置和朝向来识别用户的视线的方向。该技术目前通过大数据统计得出的误差水平为：识别用户的视线集中在手机屏幕位置时的误差为1厘米，用户的视线集中在平板屏幕位置时的误差为1.7厘米，研究表明随着数据的增多，系统的精确性也会越来越高。
第二获取单元304在屏幕停止滚动时获取当前屏幕上正在展示的所有物品的信息并保存。
获取子单元用于根据上述视线的方向获取用户的视线集中到各个基本区域的区域注视时长。
获取用户的视线集中到各个基本区域的区域注视时长时，可以在当屏幕停止滑动时创建并开启一个计时器。当视线集中到某个基本区域时，开始对该基本区域进行计时；当视线集中到下一个基本区域时，结束对上一个基本区域的计时。这时，就可以得到视线集中到上一个基本区域的时长，并开始对下一个基本区域进行计时。这里，区域注视时长为本次记录的时长和上次记录的时长之和。
当屏幕再次开始滑动时，停止上述创建的计时器。
确定单元306包括第一确定子单元和第二确定子单元。第一确定子单元，用于根据对应关系和区域注视时长确定用户的视线集中到各个物品上的物品聚焦时长。
第二确定子单元，用于在物品聚焦时长大于设定的第二数值时，确定物品为用户的瞳孔聚焦的物品。
如果视线集中到物品的物品聚焦时长大于设定的第二数值时，则认为该物品为用户的瞳孔聚焦的物品。这里，第二数值可以为3秒，也可以根据实际情况的需要设置第二数值。
在屏幕开始滚动后，在将本屏幕内所有的物品及其物品聚焦时长的信息上传至服务器后，需要销毁上述创建的计时器，清空所有基本区域物品的物品聚焦时长，清空保存的本屏幕正在展示的所有数据或物品信息，以为下一次屏幕浏览记录做准备。
用户多次滚动屏幕后，得到多个物品聚焦时长。正常情况下物品聚焦时长越大用户对该商品的关注度会越高，因此，分析近期上传的物品的物品聚焦时长，就可以从相同分类的物品中筛选出用户关注的焦点。根据本公开的示例性实施例，参考图4，相比较屏幕浏览数据处理装置300，屏幕浏览数据处理装置400不仅包括第一获取单元302、第第二获取单元304以及确定单元306，还包括分类单元403、排序单元404和推送单元405。
在本公开示例性实施例中，根据用户的瞳孔聚焦的物品，可以向用户推荐优质物品或者关注品类。例如，向用户推荐物品时，若近期促销正在推广的物品中含有用户近期物品聚焦时长较大的物品，则将其优先推荐给用户。
具体地，分类单元403，用于在确定瞳孔聚焦的物品后，对聚焦的物品进行分类，得到分类结果；排序单元404，用于对由物品聚焦时长累加得到的聚焦时长和值按照聚焦时长和值的大小进行排序，得到排序结果；推送单元405，用于根据分类结果和排序结果向用户推送相同类型的物品中聚焦时长和值较大的物品。
该方案通过用户对聚焦物品的聚焦时长进行累加后得到的聚焦时长和值作为依据对聚焦物品进行排序，并根据排序结果和物品的种类向客户推送，在确定客户的关注焦点的基础上对屏幕浏览数据进行进一步的处理，具有精确度较高的优点。
在一种实施例中，推送单元405还用于根据分类结果和物品聚焦时长为用户推送用户关注的类型的物品。
例如，在得到聚焦物品的物品聚焦时长的基础上，可以得到物品聚焦时长较大的物品 的分类情况，根据分类情况可以确定用户感兴趣的物品的种类，这样，便可以向用户推送该种类的物品。
本发明实施例所提供的屏幕浏览数据处理装置，通过物品占据的基本区域和用户的视线集中到各个基本区域的区域注视时长确定用户的瞳孔聚焦的物品，以获取用户浏览屏幕的关注内容，相比较现有技术，可以更精确地确定客户关注的焦点，提高屏幕浏览数据处理准确度。
下面参考图5，其示出了适于用来实现本发明实施例的电子设备的计算机系统700的结构示意图。图5示出的电子设备的计算机系统700仅是一个示例，不应对本发明实施例的功能和使用范围带来任何限制。
如图5所示，计算机系统700包括中央处理单元(CPU)701，其可以根据存储在只读存储器(ROM)702中的程序或者从存储部分708加载到随机访问存储器(RAM)703中的程序而执行各种适当的动作和处理。在RAM 703中，还存储有系统操作所需的各种程序和数据。CPU 701、ROM 702以及RAM 703通过总线704彼此相连。输入/输出(I/O)接口705也连接至总线704。
以下部件连接至I/O接口705：包括键盘、鼠标等的输入部分706；包括诸如阴极射线管(CRT)、液晶显示器(LCD)等以及扬声器等的输出部分707；包括硬盘等的存储部分708；以及包括诸如LAN卡、调制解调器等的网络接口卡的通信部分709。通信部分709经由诸如因特网的网络执行通信处理。驱动器710也根据需要连接至I/O接口707。可拆卸介质711，诸如磁盘、光盘、磁光盘、半导体存储器等等，根据需要安装在驱动器710上，以便于从其上读出的计算机程序根据需要被安装入存储部分708。
特别地，根据本发明的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本发明的实施例包括一种计算机程序产品，其包括承载在计算机可读介质上的计算机程序，该计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信部分709从网络上被下载和安装，和/或从可拆卸介质711被安装。在该计算机程序被中央处理单元(CPU)701执行时，执行本申请的系统中限定的上述功能。
需要说明的是，本发明所示的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机访问存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(EPROM或闪存)、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本发明中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。而在本发明中，计算机可读的信号介质可以包括在基带中或者作为 载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读的信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，该计算机可读介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：无线、电线、光缆、RF等等，或者上述的任意合适的组合。
附图中的流程图和框图，图示了按照本发明各种实施例的系统、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段、或代码的一部分，上述模块、程序段、或代码的一部分包含一个或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图或流程图中的每个方框、以及框图或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以用专用硬件与计算机指令的组合来实现。
描述于本发明实施例中所涉及到的单元可以通过软件的方式实现，也可以通过硬件的方式来实现，所描述的单元也可以设置在处理器中。其中，这些单元的名称在某种情况下并不构成对该单元本身的限定。
作为另一方面，本申请还提供了一种计算机可读介质，该计算机可读介质可以是上述实施例中描述的电子设备中所包含的；也可以是单独存在，而未装配入该电子设备中。上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被一个该电子设备执行时，使得该电子设备实现如上述实施例中所述的屏幕浏览数据处理方法。
例如，电子设备可以实现如图1中所示的：步骤S102，获取屏幕上展示的物品与物品占据的基本区域的对应关系；步骤S104，获取用户的视线集中到各个所述基本区域的区域注视时长；步骤S106，根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品。
又如，所述的电子设备可以实现如图2所示的各个步骤。
应当注意，尽管在上文详细描述中提及了用于动作执行的设备的若干模块或者单元，但是这种划分并非强制性的。实际上，根据本发明的实施方式，上文描述的两个或更多模块或者单元的特征和功能可以在一个模块或者单元中具体化。反之，上文描述的一个模块或者单元的特征和功能可以进一步划分为由多个模块或者单元来具体化。
通过以上的实施方式的描述，本领域的技术人员易于理解，这里描述的示例实施方式可以通过软件实现，也可以通过软件结合必要的硬件的方式来实现。因此，根据本发明实施方式的技术方案可以以软件产品的形式体现出来，该软件产品可以存储在一个非易失性存储介质(可以是CD-ROM，U盘，移动硬盘等)中或网络上，包括若干指令以使得一台 计算设备(可以是个人计算机、服务器、触控终端、或者网络设备等)执行根据本发明实施方式的方法。
本领域技术人员在考虑说明书及实践这里公开的发明后，将容易想到本发明的其它实施方案。本申请旨在涵盖本发明的任何变型、用途或者适应性变化，这些变型、用途或者适应性变化遵循本发明的一般性原理并包括本发明未公开的本技术领域中的公知常识或惯用技术手段。说明书和实施例仅被视为示例性的，本发明的真正范围和精神由下面的权利要求指出。
应当理解的是，本发明并不局限于上面已经描述并在附图中示出的精确结构，并且可以在不脱离其范围进行各种修改和改变。本发明的范围仅由所附的权利要求来限制。

Claims (13)

  1. 一种屏幕浏览数据处理方法，其特征在于，包括：
    获取屏幕上展示的物品与所述物品占据的基本区域的对应关系；
    获取用户的视线集中到各个所述基本区域的区域注视时长；
    根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品。
  2. 根据权利要求1所述的方法，其特征在于，所述方法还包括：所述获取用户的视线集中到各个所述基本区域的区域注视时长，包括：
    根据用户头部、眼睛的位置和方向识别所述用户的视线的方向；
    根据所述视线的方向获取用户的视线集中到各个所述基本区域的区域注视时长。
  3. 根据权利要求2所述的方法，其特征在于，所述根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品，包括：
    根据所述对应关系和所述区域注视时长确定用户的视线集中到各个物品上的物品聚焦时长；
    在所述物品聚焦时长大于设定的第二数值时，确定物品为所述用户的瞳孔聚焦的物品。
  4. 根据权利要求3所述的方法，其特征在于，所述根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品之后，所述方法还包括：
    对所述聚焦的物品进行分类，得到分类结果；
    对由所述物品聚焦时长累加得到的聚焦时长和值按照所述聚焦时长和值的大小进行排序，得到排序结果；
    根据所述分类结果和所述排序结果向所述用户推送相同类型的物品中聚焦时长和值较大的物品。
  5. 根据权利要求4所述的方法，其特征在于，所述获取屏幕上展示的物品与所述物品占据的基本区域的对应关系，包括：
    将屏幕区域划分为等分的若干基本区域；
    遍历所有所述基本区域，在基本区域位于物品占据的屏幕区域的部分大于等于设定的第一数值时，确定所述物品占据所述基本区域；
    将所述物品的身份标识码与所述物品占据的基本区域的编号进行关联。
  6. 根据权利要求4或5所述的方法，其特征在于，对所述聚焦的物品进行分类之后，所述方法还包括：
    根据所述分类结果和所述物品聚焦时长为所述用户推送用户关注的类型的物品。
  7. 一种屏幕浏览数据处理装置，其特征在于，包括：
    第一获取单元，用于获取屏幕上展示的物品与所述物品占据的基本区域的对应 关系；
    第二获取单元，用于获取用户的视线集中到各个所述基本区域的区域注视时长；
    确定单元，用于根据所述对应关系和所述区域注视时长确定所述用户的瞳孔聚焦的物品。
  8. 根据权利要求7所述的装置，其特征在于，所述第二获取单元包括：识别子单元，用于根据用户头部、眼睛的位置和方向识别所述用户的视线的方向；
    获取子单元，用于根据所述视线的方向获取用户的视线集中到各个所述基本区域的区域注视时长。
  9. 根据权利要求8所述的装置，其特征在于，所述确定单元包括：
    第一确定子单元，用于根据所述对应关系和所述区域注视时长确定用户的视线集中到各个物品上的物品聚焦时长；
    第二确定子单元，用于在所述物品聚焦时长大于设定的第二数值时，确定物品为所述用户的瞳孔聚焦的物品。
  10. 根据权利要求9所述的装置，其特征在于，所述装置还包括：
    分类单元，用于对所述聚焦的物品进行分类，得到分类结果；
    排序单元，用于对由所述物品聚焦时长累加得到的聚焦时长和值按照所述聚焦时长和值的大小进行排序，得到排序结果；
    推送单元，用于根据所述分类结果和所述排序结果向所述用户推送相同类型的物品中聚焦时长和值较大的物品。
  11. 根据权利要求9或10所述的装置，其特征在于，所述推送单元还用于根据所述分类结果和所述物品聚焦时长为所述用户推送用户关注的类型的物品。
  12. 一种计算机可读介质，其上存储有计算机程序，其特征在于，所述程序被处理器执行时实现如权利要求1至6中任一项所述的屏幕浏览数据处理方法。
  13. 一种电子设备，其特征在于，包括：
    一个或多个处理器；
    存储装置，用于存储一个或多个程序，当所述一个或多个程序被所述一个或多个处理器执行时，使得所述一个或多个处理器实现如权利要求1至6中任一项所述的屏幕浏览数据处理方法。
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