WO2020094029A1 - 导购系统和方法、智能货架系统以及电子设备 - Google Patents

导购系统和方法、智能货架系统以及电子设备 Download PDF

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Publication number
WO2020094029A1
WO2020094029A1 PCT/CN2019/115869 CN2019115869W WO2020094029A1 WO 2020094029 A1 WO2020094029 A1 WO 2020094029A1 CN 2019115869 W CN2019115869 W CN 2019115869W WO 2020094029 A1 WO2020094029 A1 WO 2020094029A1
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WIPO (PCT)
Prior art keywords
instruction
control
terminal
shopping guide
display terminal
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PCT/CN2019/115869
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English (en)
French (fr)
Inventor
熊红亮
魏新波
李帅
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阿里巴巴集团控股有限公司
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Publication of WO2020094029A1 publication Critical patent/WO2020094029A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

Definitions

  • the invention relates to the technical field of the Internet, in particular to a shopping guide system and method, an intelligent shelf system and electronic equipment.
  • the shopping process in traditional offline stores is generally that customers browse the products displayed on the shelves, view or experience the products on the spot, or directly communicate with the store staff (shopping staff) face-to-face to obtain detailed information about the products Information to decide whether to purchase.
  • Embodiments of the present invention provide a shopping guide system and method, an intelligent shelf system, and electronic equipment to solve the defect that it is difficult for an offline store in the prior art to tap consumer consumption requirements.
  • an embodiment of the present invention provides a shopping guide system, including: a control terminal and a display terminal installed in a store,
  • the control terminal is used to establish an association with the display terminal according to the operation instruction corresponding to the authorized account and generate a control instruction for controlling the display terminal;
  • the display terminal is used to receive and execute the control instruction after displaying the association with the control terminal, and display the product information of the store products.
  • An embodiment of the present invention also provides a shopping guide method, including:
  • the control terminal establishes an association with the display terminal installed in the store according to the operation instructions corresponding to the authorized account;
  • the control terminal generates a control instruction for controlling the display terminal
  • the display end receives and executes the control instruction, and displays the commodity information of the store merchandise.
  • An embodiment of the present invention also provides an intelligent shelf system, including: a cloud shelf control terminal, a service terminal, and a shopping guide display terminal installed in a store,
  • the cloud shelf control terminal is used to establish an association with the shopping guide display terminal according to the authorized account and generate a control instruction for controlling the shopping guide display terminal according to the received operation instruction;
  • the shopping guide display end is used to acquire the commodity information of the store merchandise related to the control instruction from the service end according to the received control instruction after establishing an association with the cloud shelf control end, and display The commodity information;
  • the server is used to store commodity information of the merchandise of the store.
  • An embodiment of the present invention also provides an electronic device, including:
  • a processor configured to run the program stored in the memory for:
  • the control terminal establishes an association with the display terminal installed in the store according to the operation instructions corresponding to the authorized account;
  • the control terminal generates a control instruction for controlling the display terminal
  • the display end receives and executes the control instruction, and displays the commodity information of the store merchandise.
  • the shopping guide system and method, the intelligent shelf system and the electronic equipment provided by the embodiments of the present invention receive the control instructions of the control terminal controlled by the operator through the display terminal provided in the store, so that the display terminal displays the product information of the store goods, thereby Increasing the types of products displayed, and making up for the incomplete introduction of products by operators, can better tap the consumer demand of customers and promote the sales of goods in stores.
  • FIG. 1 is a system block diagram of an embodiment of a shopping guide system provided by the present invention.
  • FIG. 2 is a system block diagram of another embodiment of a shopping guide system provided by the present invention.
  • FIG. 3 is a system block diagram of another embodiment of a shopping guide system provided by the present invention.
  • FIG. 4 is a system block diagram of still another embodiment of the shopping guide system provided by the present invention.
  • FIG. 5 is a flowchart of an embodiment of a shopping guide method provided by the present invention.
  • FIG. 6 is a flowchart of another embodiment of a shopping guide method provided by the present invention.
  • FIG. 7 is a sequence flowchart of a specific embodiment of a shopping guide method provided by the present invention.
  • FIG. 10 is a system block diagram of an embodiment of an intelligent shelf system provided by the present invention.
  • FIG. 11 is a schematic structural diagram of an embodiment of an electronic device provided by the present invention.
  • Controlled display terminal equipment to increase the category of displayed products, and by connecting the display terminal to the server, pull the detailed information of the specified product from the server, to make up for the operator (guide staff) incomplete product introduction.
  • You only need to install a smart TV in the store and you can introduce all the available product information of the store to customers through the mobile phone or the application (App) on the Pad, without having to sample the goods in the store; the App on the mobile phone or Pad regulates the shopping guide
  • the operation process allows the shop owner (operator) to have professional shopping guide capabilities; the large-screen device of the smart TV can fully display the information of all dimensions of the product, such as product title, specifications, pictures, original price discounts, reviews, etc., compared to the in-store shop
  • Such kind of objects can greatly enhance the richness and vividness of the product display, improve the customer's experience of visiting the store, so as to better tap the potential consumer demand of the customer and further promote the transaction of the store's goods.
  • FIG. 1 is a system block diagram of an embodiment of a shopping guide system provided by the present invention.
  • the shopping guide system may include a control terminal 11 and a display terminal 12 installed in a store.
  • control terminal 11 is used to establish an association with the display terminal 12 according to the operation instruction corresponding to the authorized account, and to generate a control instruction for controlling the display terminal 12;
  • the display terminal 12 is used to receive after establishing an association with the control terminal 11 And execute the above control instructions, and display the product information of the store merchandise.
  • control terminal 11 may be an application program (App) custom-developed for a smart mobile terminal (eg, smart phone, tablet (Pad)), or a custom terminal (eg, personal computer (PC))
  • the developed software can also be a device or chip integrated on these terminal devices.
  • the display terminal of the store can be an all-in-one smart TV, an Internet TV terminal (Over-The-Top TV; hereinafter referred to as: OTT TV) device and its connected TV or display, an ordinary PC and its connected display, or it can be operated on The application program or software on the above equipment, or the device or chip integrated on the above equipment.
  • OTT TV Internet TV terminal
  • the authorization account used to authorize the control terminal 11 to associate with the display terminal 12 may include an operator ID and a store ID.
  • the control terminal 11 and the display terminal 12 establish an association, it is necessary to verify the legitimacy of the operator ID and store ID entered by the operator (store clerk, shopping guide, etc.) on the control terminal 11 in order to establish the association between the two. , Establish a communication channel between the control terminal 11 and the display terminal 12. Then, under the operation of the operator, the control terminal 11 generates a control command for controlling the presentation terminal 12. After establishing the association with the control terminal 11, the display terminal 12 receives and executes the control instruction generated by the control terminal 11, and displays the product information of the store products.
  • one control terminal 11 is not limited to be associated with only one display terminal 12, and one control terminal 11 may be associated with multiple display terminals 12.
  • the shopping guide system receives the control instructions of the control terminal controlled by the operator through the display terminal provided in the store, so that the display terminal displays the product information of the store goods, thereby increasing the category of the displayed goods and making up for the operation
  • the staff can better tap the consumer demand of customers and promote the transaction of store goods.
  • the shopping guide system provided by the embodiment of the present invention may further include: a data storage server 21.
  • the data storage server 21 can be used to store merchandise information of store merchandise, and send related merchandise information to the control terminal 11 or the display terminal 12 according to the shopping guide operation instruction generated by the control terminal 11.
  • control instruction generated by the control terminal 11 according to the operation of the operator may include a shopping guide operation instruction, such as a commodity category browsing instruction, a commodity search instruction, a commodity details viewing instruction, or a commodity list page turning instruction, etc.
  • a shopping guide operation instruction such as a commodity category browsing instruction, a commodity search instruction, a commodity details viewing instruction, or a commodity list page turning instruction, etc.
  • the product information (such as product category, name, price, picture, inventory, evaluation, QR code, and other detailed information) of the store goods may be stored in the data storage server 21, and the data storage server 21 It can be installed in the cloud and can store a large amount of commodity information.
  • the data storage server 21 may send related commodity information to the control terminal 11 or the display terminal 12 according to the shopping guide operation instruction generated by the control terminal 11. Specifically, the operator can conduct a shopping guide operation (browse, search, view, page turn, etc.) on the commodity information on the control terminal 11, or can control the display terminal 12 through the control terminal 11 to perform the same shopping guide operation (ie, on the display terminal 12 on the display screen for browsing, searching, viewing, page turning, etc.). Therefore, when the data storage server 21 receives the shopping guide operation instruction directly sent by the control terminal 11, it returns the relevant commodity information to the control terminal 11. If the shopping guide operation instruction received by the data storage server 21 is forwarded by the control terminal 11 through the display terminal 12, the data storage server 21 returns the related commodity information to the display terminal 12 for display.
  • a shopping guide operation (browse, search, view, page turn, etc.)
  • the display terminal 12 to perform the same shopping guide operation (ie, on the display terminal 12 on the display screen for browsing, searching, viewing, page turning, etc.). Therefore,
  • the data storage server 21 can also provide functions such as management and maintenance of commodity information, management of commodity personalized shopping guide words, query and search of commodity information, etc., for the control terminal 11 and the display terminal 12 to call.
  • the product information of the store merchandise can also be stored in the storage medium of the display terminal 12, and after receiving the control command generated by the control terminal 11, the display terminal 12 can read the relevant data from the storage medium and render it on the display screen These data are used to display product information to customers.
  • the shopping guide system receives the control command generated by the control terminal controlled by the operator through the display terminal installed in the store, so that the display terminal displays the product information of the store goods, and at the same time, the cloud data storage server can Store a large amount of product information to provide users with virtual cloud shelves, greatly increase the category of displayed products, and can also provide personalized shopping guides for related products to make up for the operator's insufficient comprehensive product introduction. To dig out the consumer demand of customers and promote the sales of goods in stores.
  • FIG. 3 is a system block diagram of still another embodiment of the shopping guide system provided by the present invention.
  • the shopping guide system provided by the embodiment of the present invention may further include: a control instruction server 31.
  • the control instruction server 31 may be used to establish or release the association relationship between the control terminal 11 and the display terminal 12 according to the device pairing instruction generated by the control terminal 11, and the display terminal 12 has a unique device ID.
  • control instruction generated by the control terminal 11 according to the operation of the operator may include a device pairing instruction, for example, an association instruction, a disassociation instruction, and the like.
  • the control instruction server 31 may be set in the cloud.
  • the control instruction server 31 is specifically configured to receive the association establishment instruction generated by the control terminal 11 and parse out the unique device ID and authorized account number of the target display terminal 12 from the association establishment instruction (That is, the operator ID and store ID), verify the legality of the authorized account and the unique device ID of the target display terminal 12, after verifying the legality, send an initialization command to the target display terminal 12, to establish the control terminal 11 and the target display terminal 12 Association relationship; the display terminal 12 is specifically used to receive and execute the initialization instruction sent by the control instruction server 31, and display the initialization interface.
  • the association establishment instruction That is, the operator ID and store ID
  • the display terminal 12 is specifically used to receive and execute the initialization instruction sent by the control instruction server 31, and display the initialization interface.
  • control terminal 11 when an operator performs an operation of establishing an association through the control terminal 11, the control terminal 11 generates an association instruction and sends it to the control instruction server 31. After receiving the establishment instruction, the control instruction server 31 parses the instruction to obtain the operator ID, the store ID input by the operator, and the unique device ID of the target display terminal 12 to be associated.
  • the control instruction server 31 stores an association record in the database, and its core fields include: operator ID, store ID, and unique device ID, and then , Generate an initialization command and send it to the display terminal 12.
  • the display terminal 12 executes the initialization instruction, and renders an initialization welcome interface on the display screen, indicating that the current display terminal 12 has logically established a communication channel with a control terminal 11, and subsequent shopping guide operation instructions of the control terminal 11 can be passed through The channel is transferred to the display terminal 12.
  • the control instruction server 31 is specifically configured to receive the disassociation instruction generated by the control terminal 11 and parse out the unique device ID and authorized account of the target display terminal 12 from the disassociation instruction (That is, the operator ID and the store ID), send a restore instruction to the target display terminal 12 to release the association relationship between the control terminal 11 and the target display terminal 12.
  • the display terminal 12 is specifically used to receive and execute the reduction instruction sent by the control instruction server 31, and display the original interface.
  • the control terminal 11 when the operator performs the disassociation operation through the control terminal 11, the control terminal 11 generates a disassociation instruction and sends it to the control instruction server 31.
  • the control instruction server 31 parses the instruction to obtain the operator ID, the store ID, and the unique device ID of the target display terminal 12 to be disassociated. Confirm that the association relationship exists, and delete the related association records from the database. Then, the control instruction server 31 generates a restoration instruction and sends it to the display terminal 12.
  • the display terminal 12 executes the restore instruction, and renders an original welcome interface different from the initial welcome interface on the display screen, indicating that the display terminal 12 has disassociated from the control terminal 11.
  • control terminal 11 and the display terminal 12 may not be transferred through the cloud, but establish an end-to-end physical connection through near field communication technology (such as Bluetooth).
  • near field communication technology such as Bluetooth
  • control command server 31 in the cloud can deliver control commands to the display terminal 12 in a real-time synchronization manner, which requires the display terminal 12 to establish a long connection with the control command server in advance.
  • the display terminal 12 is also allowed to periodically poll the control command server for the latest control commands through the HTTP protocol.
  • This method does not require the display terminal 12 to establish a long connection with the control command server in advance, which is simpler to implement, but Real-time performance depends on the length of the interval between scheduled polls. If the interval is too long, the interface presented on the display screen and the operation on the control terminal 11 will be interrupted, resulting in an unsmooth process and poor customer experience; therefore, the preferred interval is not more than 2 seconds.
  • the shopping guide system provided by the embodiment of the present invention maintains the association relationship between the control terminal and the display terminal through the cloud control instruction server, and establishes a data communication channel between the two; at the same time, the receiving terminal is provided through the display terminal installed in the store.
  • the control instructions of the control terminal controlled by the operator, so that the display terminal displays the product information of the store merchandise, thereby increasing the category of displayed products, and making up for the operator's incomplete introduction of the product, and at the same time, better tap the consumer demand of customers, Promote the sale of goods in stores.
  • the shopping guide system provided by the embodiment of the present invention includes: a control terminal 11, a display terminal 12 installed in a store, and a data storage server 21 ⁇ ⁇ CommandServer 31.
  • the authorization account used to authorize the control terminal 11 to associate with the display terminal 12 may include an operator ID and a store ID.
  • the control terminal 11 and the display terminal 12 are associated, it is necessary to verify the legitimacy of the operator ID and store ID entered by the operator on the control terminal 11 before the association between the control terminal 11 and the display terminal 12 can be established.
  • 11 Establish a communication channel with the display terminal 12. Then, under the operation of the operator, the control terminal 11 generates a control command for controlling the presentation terminal 12. After establishing the association with the control terminal 11, the display terminal 12 receives and executes the control instruction generated by the control terminal 11, and displays the product information of the store products.
  • the data storage server 21 may send related commodity information to the control terminal 11 or the display terminal 12 according to the shopping guide operation instruction generated by the control terminal 11.
  • the operator can perform a shopping guide operation on the commodity information on the control terminal 11 (for example, browsing, searching, viewing, turning pages, etc.), or can control the display terminal 12 through the control terminal 11 to perform the same shopping guide operation (ie, in (Browse, search, view, turn pages, etc. on the display of the display terminal 12). Therefore, when the data storage server 21 receives the shopping guide operation instruction directly sent by the control terminal 11, it returns the relevant commodity information to the control terminal 11. If the shopping guide operation instruction received by the data storage server 21 is forwarded by the control terminal 11 through the display terminal 12, the data storage server 21 returns the related commodity information to the display terminal 12 for display.
  • control instruction server 31 may establish or cancel the association relationship between the control terminal 11 and the display terminal 12 according to the device pairing instruction generated by the control terminal 11.
  • the control terminal 11 when an operator performs an operation of establishing an association through the control terminal 11, the control terminal 11 generates an association instruction and sends it to the control instruction server 31.
  • the control instruction server 31 parses the instruction to obtain the operator ID, the store ID input by the operator, and the unique device ID of the target display terminal 12 to be associated. Then verify the legitimacy of the information, for example, verify that the operator ID and store ID match, if the verification operator ID and store ID have been registered and matched in the control instruction server 31, it indicates that the operator is the store ’s Employee; verify whether the store ID matches the unique device ID of the target display terminal 12, if the verification store ID and the unique device ID have been registered and matched in the control instruction server 31, it indicates that the display terminal is the device in the store.
  • the control instruction server 31 After ensuring that the legal source for establishing the association instruction and the target display terminal are legitimate devices, the control instruction server 31 stores an association record in the database, and its core fields include: operator ID, store ID, and unique device ID, and then , Generate an initialization command and send it to the display terminal 12.
  • the display terminal 12 executes the initialization instruction, and renders an initialization welcome interface on the display screen, indicating that the current display terminal 12 has logically established a communication channel with a control terminal 11, and subsequent shopping guide operation instructions of the control terminal 11 can be passed through The channel is transferred to the display terminal 12.
  • the control terminal 11 When an operator performs a disassociation operation through the control terminal 11, the control terminal 11 generates a disassociation instruction and sends it to the control instruction server 31. After receiving the establishment instruction, the control instruction server 31 parses the instruction to obtain the operator ID, the store ID, and the unique device ID of the target display terminal 12 to be disassociated. Confirm that the association relationship exists, and delete the related association records from the database. Then, the control instruction server 31 generates a restoration instruction and sends it to the display terminal 12. The display terminal 12 executes the restore instruction, and renders an original welcome interface different from the initial welcome interface on the display screen, indicating that the display terminal 12 has disassociated from the control terminal 11.
  • control instruction server 31 may also be used to receive the shopping guide operation instruction generated by the control terminal 11, parse out the unique device ID of the target display terminal 12 from the shopping guide operation instruction, and convert the shopping guide operation The instruction is forwarded to the target display terminal 12.
  • the control terminal when an operator conducts a shopping guide operation through the control terminal 11, the control terminal generates a shopping guide operation instruction (commodity category browsing instruction, commodity search instruction, commodity details viewing instruction or commodity list page turning instruction, etc.), and Send to control command server 31.
  • a shopping guide operation instruction modity category browsing instruction, commodity search instruction, commodity details viewing instruction or commodity list page turning instruction, etc.
  • the control instruction server 31 parses the instruction, obtains the unique device ID of the target display terminal 12 to be operated, and then forwards the shopping guide operation instruction to the target display terminal 12, so that the display terminal 12 performs the shopping guide operation (Browse, search, view, turn pages, etc.).
  • the shopping guide system maintaineds the association relationship between the control terminal and the display terminal through the cloud control instruction server, and establishes a data communication channel between the two; it is received by the operator through the display terminal installed in the store
  • FIG. 5 is a flowchart of an embodiment of a shopping guide method provided by the present invention, and the execution subject of the method may be the foregoing shopping guide system.
  • the shopping guide method provided in this embodiment may include the following steps:
  • the control terminal establishes an association with the display terminal according to the operation instruction corresponding to the authorized account.
  • control terminal 11 may be an application program (App) custom-developed for a smart mobile terminal (eg, smartphone, tablet computer (PAD)), or may be an ordinary terminal (eg, personal computer (PC ))
  • the custom-developed software can also be a device or chip integrated on these terminal devices.
  • the display terminal of the store can be an all-in-one smart TV, OTT TV device and its connected TV or display, ordinary PC and its connected display, or it can be an application or software running on the above device, or integrated on the above device Device or chip.
  • the authorized account used to authorize the control terminal to associate with the display terminal may include an operator ID and a store ID.
  • an operator ID and a store ID When establishing association between the control terminal and the display terminal, it is necessary to verify the legitimacy of the operator ID and store ID entered by the operator (store clerk, shopping guide, etc.) on the control terminal to establish the association between the two. Establish a communication channel between the terminal and the display.
  • control terminal generates a control instruction for controlling the display terminal.
  • the display terminal receives and executes the above control instruction, and displays the product information of the store product.
  • control terminal generates a control instruction for controlling the display terminal under the operation of the operator.
  • display end receives and executes the control instructions generated by the control end, and displays the merchandise information of the store merchandise.
  • one control terminal is not limited to only one display terminal, and one control terminal may be associated with multiple display terminals.
  • the shopping guide method provided by the embodiment of the present invention receives the control instructions of the control terminal controlled by the operator through the display terminal provided in the store, so that the display terminal displays the product information of the store goods, thereby increasing the category of the displayed goods and making up for the operation
  • the staff can better tap the consumer demand of customers and promote the transaction of store goods.
  • FIG. 6 is a flowchart of another embodiment of a shopping guide method provided by the present invention. As shown in FIG. 6, on the basis of the embodiment shown in FIG. 5, the shopping guide method provided by the embodiment of the present invention may further include the following steps:
  • the control terminal establishes an association with the display terminal according to the operation instruction corresponding to the authorized account.
  • the control terminal generates a control instruction for controlling the display terminal.
  • control instructions generated by the control terminal include: device pairing instructions and shopping guide operation instructions.
  • control instruction server establishes or cancels the association relationship between the control terminal and the display terminal according to the device pairing instruction generated by the control terminal.
  • the presentation end has a unique device ID.
  • Device pairing instructions include: establishing association instructions, disassociating instructions, etc.
  • the control instruction server receives the association establishment instruction generated by the control terminal, and parses out the unique equipment ID and authorized account number (ie, operator ID and store of the target display terminal) from the association establishment instruction ID), to verify the legitimacy of the authorized account and the unique device ID of the target display terminal 12, and to send an initialization instruction to the target display terminal after verifying the validity to establish the association relationship between the control terminal and the target display terminal.
  • the unique equipment ID and authorized account number ie, operator ID and store of the target display terminal
  • the control terminal when an operator performs an operation of establishing an association through the control terminal, the control terminal generates an association instruction and sends it to the control instruction server.
  • the control instruction server parses the instruction to obtain the operator ID, store ID and unique device ID of the target display terminal to be established by the operator. Then verify the legitimacy of the information, for example, verify that the operator ID and store ID match, if the verification operator ID and store ID have been registered and matched in the control instruction server, it indicates that the operator is an employee of the store ; Verify that the store ID and the unique device ID of the target display end match. If the store ID and the unique device ID are registered and matched in the control instruction server, it indicates that the display end is the device in the store.
  • the control instruction server After ensuring that the legal source for establishing the association instruction and the target display terminal are legitimate devices, the control instruction server stores an association record in the database. Its core fields include: operator ID, store ID, and unique device ID. Then, Generate initialization instructions and send them to the display.
  • the display terminal executes the initialization instruction and renders an initialization welcome interface on the display screen, indicating that the current display terminal has logically established a communication channel with a control terminal, and subsequent shopping guide operation instructions of the control terminal can be transmitted to the display terminal through the channel .
  • the control instruction server receives the disassociation instruction generated by the control end, and parses out the unique device ID and authorized account number (ie, operator ID and Store ID), send a restore command to the target display terminal to release the association between the control terminal and the target display terminal.
  • the unique device ID and authorized account number ie, operator ID and Store ID
  • the control terminal when the operator performs the disassociation operation through the control terminal, the control terminal generates a disassociation instruction and sends it to the control instruction server.
  • the control instruction server parses the instruction to obtain the operator ID, store ID and unique device ID of the target display terminal to be disassociated by the operator. Confirm that the association relationship exists, and delete the related association records from the database. Then, the control instruction server generates a restoration instruction and sends it to the display terminal.
  • the display terminal executes the restore instruction, and renders an original welcome interface different from the initial welcome interface on the display screen, indicating that the display terminal has disassociated from the control terminal.
  • the control instruction server receives the shopping guide operation instruction generated by the control terminal, parses out the unique device ID of the target display terminal from the shopping guide operation instruction, and forwards the shopping guide operation instruction to the target display terminal.
  • the control terminal when an operator conducts a shopping guide operation through the control terminal, the control terminal generates a shopping guide operation instruction (commodity category browsing instruction, commodity search instruction, commodity details viewing instruction or commodity list page turning instruction, etc.), and sends To the control instruction server.
  • the control instruction server After receiving the shopping guide operation instruction, the control instruction server parses the instruction to obtain the unique device ID of the target display terminal to be operated, and then forwards the shopping guide operation instruction to the target display terminal, so that the display terminal performs the shopping guide operation (browsing, search, View, turn pages, etc.).
  • S605 The display terminal receives and executes the shopping guide operation instruction.
  • the data storage server sends related commodity information to the display terminal according to the shopping guide operation instruction generated by the control terminal.
  • the control instruction generated by the control terminal according to the operation of the operator may include a shopping guide operation instruction, such as a commodity category browsing instruction, a commodity search instruction, a commodity detail viewing instruction, or a commodity list page turning instruction, etc.
  • the data storage server is used to store merchandise information of merchandise in stores.
  • the data storage server can be installed in the cloud and can store a large amount of commodity information.
  • the operator can control the display terminal through the control terminal to perform the same shopping guide operation (ie, browse, search, view, page turn, etc. on the display screen of the display terminal).
  • the shopping guide operation instruction received by the data storage server is forwarded by the control end through the display end, then the data storage server returns the relevant commodity information to the display end for display.
  • the operator can also conduct shopping guide operations (browse, search, view, page turn, etc.) on the commodity information on the control terminal. Therefore, when the data storage server receives the shopping guide operation instruction directly sent by the control terminal, it returns related commodity information to the control terminal.
  • shopping guide operations browsing, search, view, page turn, etc.
  • the display end renders the data acquired from the data storage server on the display screen to display the commodity information to the customer.
  • control command server in the cloud can issue control commands to the display terminal in a real-time synchronization manner, which requires the display terminal to establish a long connection with the control command server in advance.
  • the display terminal is also allowed to periodically poll the control command server for the latest control commands through the HTTP protocol.
  • This method does not require the display terminal to establish a long connection with the control command server in advance, which is simpler to implement but real-time.
  • the shopping guide method provided by the embodiment of the present invention maintains the association relationship between the control terminal and the display terminal through the cloud control instruction server, and establishes a data communication channel between the two; through the display terminal installed in the store to receive the operator
  • FIG. 7 is a sequence flowchart of a specific embodiment of a shopping guide method provided by the present invention. As shown in FIG. 7, on the basis of the embodiment shown in FIG. 5 or FIG. 6, the shopping guide method provided by the embodiment of the present invention may further include the following steps:
  • the embodiment of the present invention provides a specific operation process for establishing a relationship between the control terminal and the display terminal.
  • An interface for establishing an association is provided on the control terminal, and the operator inputs the unique device ID of the display terminal that wants to establish an association relationship on the interface.
  • S702 The control terminal sends a query related instruction to the control instruction server.
  • the control terminal sends a query association instruction to the control instruction server to inquire whether the current store or operator has established an association relationship with the designated display terminal. If the association relationship has been established, the establishment process is ended; if the association relationship is not established, the following step S703 is continued.
  • the control terminal sends an association establishment instruction to the control instruction server.
  • control instruction server parses and establishes the association instruction.
  • control instruction server After receiving the establishment instruction sent by the control end, the control instruction server parses out the unique device ID, store ID and operator ID of the target display end.
  • the control instruction server verifies whether the operator ID and the store ID match. If the verification operator ID and the store ID are registered and matched in the control instruction server, it indicates that the operator is an employee of the store.
  • S706 The control instruction server verifies the legitimacy of the unique device ID of the display end.
  • the control instruction server verifies whether the store ID and the unique device ID of the target display end match. If the verification store ID and the unique device ID are registered and matched in the control instruction server, it indicates that the display end is a device in the store.
  • control instruction server stores associated records.
  • control instruction server After ensuring that the legal source for establishing the association instruction and the target display terminal are legitimate devices, the control instruction server stores an association record in the database, and its core fields include: operator ID, store ID, and unique device ID.
  • control instruction server sends an initialization instruction to the display terminal.
  • the control instruction server generates an initialization instruction and sends it to the display terminal.
  • the display terminal executes an initialization instruction.
  • the display terminal executes the initialization instruction and renders an initialization welcome interface on the display screen, indicating that the current display terminal has logically established a communication channel with a control terminal, and subsequent shopping guide operation instructions of the control terminal can be transmitted to the display terminal through the channel .
  • the shopping guide method provided by the embodiment of the present invention establishes an association relationship between the control terminal and the display terminal through a cloud control instruction server, and establishes a data communication channel between the two; so that the display terminal installed in the store can receive The control instructions of the control end of the control end, so that the display end displays the product information of the store merchandise, thereby increasing the category of the displayed merchandise, and making up for the operator's incomplete introduction of the product, at the same time, better tap the consumer demand of customers and promote the store Commodity transactions.
  • FIG. 8 is a sequence flowchart of another specific embodiment of the shopping guide method provided by the present invention. As shown in FIG. 8, on the basis of the embodiment shown in FIG. 5 or FIG. 6, the shopping guide method provided in this embodiment may include the following steps:
  • the embodiment of the present invention provides a specific operation process for disassociating the control terminal and the display terminal. First, the operator opens the disassociation interface through the console.
  • the control terminal sends a disassociation instruction to the control instruction server.
  • the control terminal generates a disassociation instruction according to the operator's disassociation operation, and sends it to the control instruction server.
  • control instruction server analyzes the disassociation instruction.
  • control instruction server After receiving the disassociation instruction, the control instruction server parses the instruction to obtain the operator ID, store ID and unique device ID of the target display terminal to be disassociated input by the operator.
  • the control instruction server confirms that the association relationship exists, and deletes the related association record from the database.
  • the control instruction server sends a restore instruction to the display terminal.
  • the control instruction server generates a restoration instruction and sends it to the display terminal.
  • the display terminal executes the restore instruction, and renders an original welcome interface different from the initial welcome interface on the display screen, indicating that the display terminal has disassociated from the control terminal.
  • the association relationship between the control terminal and the display terminal is released through the cloud control instruction server, and the data communication channel between the two is canceled.
  • FIG. 9 is a sequence flowchart of another specific embodiment of the shopping guide method provided by the present invention. As shown in FIG. 9, on the basis of the embodiment shown in FIG. 5 or FIG. 6, the shopping guide method provided by the embodiment of the present invention may further include the following steps:
  • Embodiments of the present invention provide a specific operation process for browsing merchandise category of store merchandise. First, the operator opens the shopping guide interface through the control terminal.
  • the control terminal sends a commodity category browsing instruction to the data storage server.
  • control terminal According to the operator's category browsing operation, the control terminal generates commodity category browsing instructions and sends them to the data storage server.
  • S903 The data storage server sends the category list and the commodity list under the category to the control terminal.
  • the data storage server returns the category list and the commodity list under the category to the control terminal in real time.
  • the control terminal sends a commodity category browsing instruction to the control instruction server.
  • the control end sends a category browsing instruction to the control instruction server.
  • the instruction content includes: store ID, operator ID, unique device ID of the display end, category ID and other information.
  • control instruction server parses the commodity category browsing instruction.
  • control instruction server After the control instruction server receives the commodity category browsing instruction, it parses the instruction to obtain the store ID and operator ID.
  • the control instruction server queries whether the association relationship exists according to the store ID, operator ID, and display device ID. If it does not exist, it means that the control terminal is still associated with a display terminal, and the shopping guide is suspended; otherwise, step S907 is executed.
  • the control instruction server sends a commodity category browsing instruction to the display terminal.
  • the control instruction server issues a category browsing instruction to the commodity-related display terminal.
  • the display terminal analyzes the browse instruction of the product distribution category.
  • the display terminal After receiving the browse instruction of the category issued by the commodity, the display terminal parses the instruction to obtain the category ID.
  • the display terminal sends a data reading instruction to the data storage server.
  • the data storage server returns the category list and the commodity list under the category to the display terminal.
  • the display terminal pulls the commodity category list and the commodity list under the category to the data storage service.
  • the display terminal executes the browse instruction of the commodity category.
  • the display terminal renders the interface of the category and product list on the display screen according to the pulled data.
  • the shopping guide operation instruction is to abstract the operation of the operator on the control terminal into a control instruction, which is issued to the display terminal through the control instruction server, and the display terminal parses the shopping guide operation instruction and pulls the corresponding to the data storage server
  • the product information is rendered to customers for viewing.
  • the operator can control the shopping guide process and focus on introducing specific product information to customers.
  • the understanding of the product situation is much clearer and more comprehensive than the physical sample in the store, and it is more conducive to making consumption decisions.
  • the operator retrieves specific commodity information through the data storage server on the control terminal according to the commodity keyword.
  • the control end sends the commodity search instruction to the display end through the control instruction server, the display end renders the intermediate process of the search operation on the display screen, and renders the retrieval result (commodity list) pulled from the data server.
  • the operator checks the specific product detail information on the control terminal.
  • the control end sends the product detail viewing instruction to the display end through the control instruction server, and the display end simultaneously pulls the specified product detail data from the data storage server and renders it on the display screen.
  • the control end sends the page turning instruction of the commodity list to the display end through the control instruction server, and the display end simultaneously pulls the data of the specified page commodity list from the data storage server and renders it on the display screen.
  • the display terminal enters the carousel state, that is, repeatedly renders a specific product list or product detail page on the display screen according to specific rules .
  • the shopping guide method provided by the embodiment of the present invention maintains the association relationship between the control terminal and the display terminal through the cloud control instruction server, and establishes a data communication channel between the two; through the display terminal installed in the store to receive the operator
  • the product category browsing instruction, product search instruction, product details viewing instruction or product list page turning instruction generated by the control terminal so that the display terminal displays the product information of the store products; at the same time, the cloud data storage server can store a large number of products Information, so as to provide users with virtual cloud shelves, greatly increase the category of displayed products, and can also provide personalized shopping guides for related products to make up for the operator ’s insufficient comprehensive product introduction and can better tap the customer ’s Consumer demand has promoted the sales of goods in stores.
  • the intelligent shelf system may include a cloud shelf control terminal 101, a shopping guide display terminal 102, and a service terminal 103.
  • the cloud shelf control terminal 101 is used to establish an association with the shopping guide display terminal 102 according to the authorized account, and generate a control instruction for controlling the shopping guide display terminal 102 according to the received operation instruction; the shopping guide display terminal 102 is installed in the store and used After establishing an association with the cloud shelf control terminal 101, according to the received control instruction, the product information of the store merchandise related to the control instruction is obtained from the service terminal 103, and the product information is displayed; the service terminal 103 is used to store the store product Product information.
  • an operator in a store (physical store) equipped with a smart shelf system, an operator (a store clerk, a shopping guide, etc.) may be at the cloud shelf control terminal 101 (for example, the operator ’s own smartphone, store Enter the authorized account number (for example, operator ID, store ID, etc.) to establish an association with the shopping guide display terminal 102.
  • the shopping guide display terminal 102 may be an all-in-one smart TV, an OTT TV device, and a connected TV or monitor.
  • the server 103 can be used to verify the legality of the operator ID and store ID entered by the operator on the cloud shelf control terminal 101. If the verification is legal, both are established And establish a communication channel between the cloud shelf control terminal 101 and the shopping guide display terminal 102.
  • the process of establishing the association between the cloud shelf control terminal 101 and the shopping guide display terminal 102 may be performed in advance, or may be associated in real time when the customer is shopping in the store in order to display product information to the customer.
  • the operator can control the cloud shelf according to the real-time situation of the store (for example, the current customer group type, the product the customer is viewing, the product the customer is consulting, etc.)
  • An operation instruction is input into the terminal 101, and the cloud shelf control terminal 101 generates a control instruction according to the operation instruction, such as a product category browsing instruction, a product search instruction, a product detail viewing instruction, or a product list page turning instruction, etc.
  • the shopping guide display terminal 102 After the cloud shelf control terminal 101 sends the corresponding control instruction to the shopping guide display terminal 102, the shopping guide display terminal 102 obtains the product information (eg, product category, name, price, picture) of the store goods related to the control instruction from the server 103 , Inventory, evaluation, QR code and other detailed information).
  • the server 103 can be installed in the cloud and can store a large amount of commodity information.
  • control instructions generated by the cloud shelf control terminal 101 may further include: establishing an association instruction, disassociating instructions, wherein the establishing association instruction is used to establish the association relationship between the cloud shelf control terminal 101 and the shopping guide display terminal 102; It is used to release the association relationship between the cloud shelf control terminal 101 and the shopping guide display terminal 102.
  • the intelligent shelf system provided by the embodiment of the present invention combines the terminal display of online shopping with the interactive experience of offline shop assistants and customers, through the shopping guide display terminal set in the store and controlled by the operator (shopping guide) Increase the category of displayed goods, and by connecting the shopping guide display end to the server, pull the detailed information of the specified goods from the server to make up for the problem of the operator (shopping guide) incomplete product introduction.
  • the device can be implemented as an electronic device.
  • 11 is a schematic structural diagram of an embodiment of an electronic device provided by the present invention. As shown in FIG. 11, the electronic device includes a memory 111 and a processor 112.
  • the memory 111 is used to store programs. In addition to the above-described programs, the memory 111 may be configured to store various other data to support operations on the electronic device. Examples of these data include instructions for any application or method for operating on the electronic device, contact data, phone book data, messages, pictures, videos, etc.
  • the memory 111 may be implemented by any type of volatile or nonvolatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable and removable Programmable read only memory (EPROM), programmable read only memory (PROM), read only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.
  • SRAM static random access memory
  • EEPROM electrically erasable programmable read only memory
  • EPROM erasable and removable Programmable read only memory
  • PROM programmable read only memory
  • ROM read only memory
  • magnetic memory magnetic memory
  • flash memory magnetic disk or optical disk.
  • the processor 112 is coupled to the memory 111 and executes the program stored in the memory 111 for:
  • the control terminal establishes an association with the display terminal installed in the store according to the operation instructions corresponding to the authorized account;
  • the control terminal generates control instructions for controlling the display terminal
  • the display terminal receives and executes the control instruction, and displays the product information of the store products.
  • the electronic device may further include: a communication component 113, a power component 114, an audio component 115, a display 116, and other components. Only some components are schematically shown in FIG. 11, which does not mean that the electronic device includes only the components shown in FIG.
  • the communication component 113 is configured to facilitate wired or wireless communication between the electronic device and other devices.
  • Electronic devices can access wireless networks based on communication standards, such as WiFi, 2G or 3G, or a combination thereof.
  • the communication component 113 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel.
  • the communication component 113 further includes a near field communication (NFC) module to facilitate short-range communication.
  • NFC near field communication
  • the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
  • RFID radio frequency identification
  • IrDA infrared data association
  • UWB ultra-wideband
  • Bluetooth Bluetooth
  • the power supply component 114 provides power for various components of the electronic device.
  • the power supply component 114 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for electronic devices.
  • the audio component 115 is configured to output and / or input audio signals.
  • the audio component 115 includes a microphone (MIC).
  • the microphone When the electronic device is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive an external audio signal.
  • the received audio signal may be further stored in the memory 111 or transmitted via the communication component 113.
  • the audio component 115 further includes a speaker for outputting audio signals.
  • the display 116 includes a screen, which may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user.
  • the touch panel includes one or more touch sensors to sense touch, swipe, and gestures on the touch panel. The touch sensor may not only sense the boundary of the touch or sliding action, but also detect the duration and pressure related to the touch or sliding operation.

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Abstract

本发明实施例提供了一种导购系统和方法、智能货架系统以及电子设备。该系统包括：控制端和设置于门店中的展示端，所述控制端用于，根据授权账号所对应的操作指示，与所述展示端建立关联，以及生成用于控制所述展示端的控制指令；所述展示端用于，在与所述控制端建立关联后，接收并执行所述控制指令，并展示门店商品的商品信息。本发明实施例通过设置在门店中的展示端来接收由操作员控制的控制端的控制指令，以使得展示端展示门店商品的商品信息，从而增加展示商品的品类，并且弥补操作员对于商品介绍不全面的问题，能够更好地挖掘顾客的消费需求，促进门店商品的成交。

Description

导购系统和方法、智能货架系统以及电子设备
本申请要求2018年11月09日递交的申请号为201811332360.6、发明名称为“导购系统和方法、智能货架系统以及电子设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及互联网技术领域，尤其涉及一种导购系统和方法、智能货架系统以及电子设备。
背景技术
传统线下门店中的购物流程一般是，顾客浏览货架上所展示的商品，对感兴趣的商品现场进行查看或体验，或者，直接与店员(导购人员)面对面地交流，以获取关于商品的详细信息，从而决定是否购买。
发明人在实现本发明的过程中，发现现有技术至少存在如下问题：现有的线下门店为顾客提供的体验受限于商品展示面积、导购人员数量以及导购人员专业性等因素，使得顾客的消费需求很难被深度挖掘，从而影响商品的成交转化率。
发明内容
本发明实施例提供一种导购系统和方法、智能货架系统以及电子设备，以解决现有技术线下门店难以挖掘顾客消费需求的缺陷。
为达到上述目的，本发明实施例提供了一种导购系统，包括：控制端和设置于门店中的展示端，
所述控制端用于，根据授权账号所对应的操作指示，与所述展示端建立关联，以及生成用于控制所述展示端的控制指令；
所述展示端用于，在与所述控制端建立关联后，接收并执行所述控制指令，并展示门店商品的商品信息。
本发明实施例还提供了一种导购方法，包括：
控制端根据授权账号所对应的操作指示，与设置于门店中的展示端建立关联；
所述控制端生成用于控制所述展示端的控制指令；
所述展示端接收并执行所述控制指令，并展示门店商品的商品信息。
本发明实施例还提供一种智能货架系统，包括：云货架控制端、服务端和设置于门店中的导购展示端，
所述云货架控制端用于，根据授权账号与所述导购展示端建立关联，并根据接收到的操作指示，生成用于控制所述导购展示端的控制指令；
所述导购展示端用于，在与所述云货架控制端建立关联后，根据接收到的所述控制指令，从所述服务端获取与所述控制指令相关的门店商品的商品信息，并展示所述商品信息；
所述服务端用于，存储所述门店商品的商品信息。
本发明实施例还提供了一种电子设备，包括：
存储器，用于存储程序；
处理器，用于运行所述存储器中存储的所述程序，以用于：
控制端根据授权账号所对应的操作指示，与设置于门店中的展示端建立关联；
所述控制端生成用于控制所述展示端的控制指令；
所述展示端接收并执行所述控制指令，并展示门店商品的商品信息。
本发明实施例提供的导购系统和方法、智能货架系统以及电子设备，通过设置在门店中的展示端来接收由操作员控制的控制端的控制指令，以使得展示端展示门店商品的商品信息，从而增加展示商品的品类，并且弥补操作员对于商品介绍不全面的问题，能够更好地挖掘顾客的消费需求，促进门店商品的成交。
上述说明仅是本发明技术方案的概述，为了能够更清楚了解本发明的技术手段，而可依照说明书的内容予以实施，并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂，以下特举本发明的具体实施方式。
附图说明
通过阅读下文优选实施方式的详细描述，各种其他的优点和益处对于本领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的，而并不认为是对本申请的限制。而且在整个附图中，用相同的参考符号表示相同的部件。在附图中：
图1为本发明提供的导购系统一个实施例的系统框图；
图2为本发明提供的导购系统另一个实施例的系统框图；
图3为本发明提供的导购系统又一个实施例的系统框图；
图4为本发明提供的导购系统再一个实施例的系统框图；
图5为本发明提供的导购方法一个实施例的流程图；
图6为本发明提供的导购方法另一个实施例的流程图；
图7为本发明提供的导购方法一个具体实施例的时序流程图；
图8为本发明提供的导购方法另一个具体实施例的时序流程图；
图9为本发明提供的导购方法又一个具体实施例的时序流程图；
图10为本发明提供的智能货架系统实施例的系统框图；
图11为本发明提供的电子设备实施例的结构示意图。
具体实施方式
下面将参照附图更详细地描述本公开的示例性实施例。虽然附图中显示了本公开的示例性实施例，然而应当理解，可以以各种形式实现本公开而不应被这里阐述的实施例所限制。相反，提供这些实施例是为了能够更透彻地理解本公开，并且能够将本公开的范围完整的传达给本领域的技术人员。
传统的线下门店对于顾客来说，具有人与人(店员与顾客)交互及体验的双重优势，但是线下门店为顾客提供的体验会受限于商品展示面积、导购人员的数量以及专业性等因素，使得顾客的消费需求很难被深度挖掘，从而影响商品的成交转化率。而线上购物平台利用互联网数据库存储数据，顾客通过终端远程访问，因而能够为顾客提供尽可能多的商品品类以及详尽专业的商品介绍。因此，本申请提出了一种导购方案，其主要原理是：将线上购物的终端展示与线下的店员与顾客的互动体验结合在一起，通过设置在门店的、由操作员(导购人员)控制的展示端设备来增加展示商品的品类，并且通过将展示端与服务器相连，从服务器拉取指定商品的详细信息，弥补操作员(导购人员)对于商品介绍不全面的问题。只需在门店安装一个智能电视，通过手机或Pad上的应用(App)，无须在店内将商品铺样，就能向顾客介绍本店全部可售的商品信息；手机或Pad上的App规范了导购操作流程，让店主(操作员)自然具备了专业导购能力；智能电视的大屏设备能够全面展示商品的各维度信息，如商品标题、规格、图片、原价优惠价、评论等，相比店内铺样实物，能够极大地提高商品展示的丰富和生动程度，提高顾客逛店的体验，从而更好地挖掘顾客潜在的消费需求，进一步促进门店商品的成交。
上述实施例是对本发明实施例的技术原理和示例性的应用框架的说明，下面通过多个实施例来进一步对本发明实施例具体技术方案进行详细描述。
实施例一
图1为本发明提供的导购系统一个实施例的系统框图。如图1所示，该导购系统可以包括：控制端11和设置于门店中的展示端12。
其中，控制端11用于根据授权账号所对应的操作指示，与展示端12建立关联，以及生成用于控制展示端12的控制指令；展示端12用于在与控制端11建立关联后，接收并执行上述控制指令，并展示门店商品的商品信息。
具体地，控制端11可以是为智能移动终端(如，智能手机、平板电脑(Pad))定制开发的应用程序(App)，也可以是为普通终端(如，个人计算机(PC))上定制开发的软件，还可以是集成在这些终端设备上的装置或芯片。门店的展示端可以为智能电视一体机、互联网电视终端(Over-The-Top TV；以下简称：OTT TV)设备及其连接的电视或显示器、普通PC及其连接的显示器，也可以为运行在上述设备上的应用程序或软件，或集成在上述设备上的装置或芯片。
在本发明实施例中，用于对控制端11进行授权使之与展示端12建立关联的授权账号可以包括操作员ID和门店ID。在控制端11与展示端12建立关联时，需要验证操作员(门店的店员、导购人员等)在控制端11输入的操作员ID与门店ID的合法性，才能够建立两者之间的关联，在控制端11与展示端12之间建立通信通道。然后，控制端11在操作员的操作之下，生成用于控制展示端12的控制指令。展示端12则在与控制端11建立关联后，接收并执行控制端11生成的控制指令，并展示门店商品的商品信息。
在本发明实施例中，一个控制端11不限于只关联一个展示端12，一个控制端11可以关联多个展示端12。
本发明实施例提供的导购系统，通过设置在门店中的展示端来接收由操作员控制的控制端的控制指令，以使得展示端展示门店商品的商品信息，从而增加展示商品的品类，并且弥补操作员对于商品介绍不全面的问题，能够更好地挖掘顾客的消费需求，促进门店商品的成交。
实施例二
图2为本发明提供的导购系统另一个实施例的系统框图。如图2所示，在上述图1所示实施例的基础上，本发明实施例提供的导购系统还可以包括：数据存储服务器21。该数据存储服务器21可以用于存储门店商品的商品信息，根据控制端11生成的导购操作指令，向控制端11或展示端12发送相关的商品信息。
在本发明实施例中，控制端11根据操作员的操作所生成的控制指令可以包括导购操作指令，如，商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指 令等。
在本发明实施例中，门店商品的商品信息(如，商品类目、名称、价格、图片、库存、评价、二维码等详细信息)可以存储在数据存储服务器21中，该数据存储服务器21可以设置在云端，能够存储海量的商品信息。
数据存储服务器21可以根据控制端11生成的导购操作指令，向控制端11或展示端12发送相关的商品信息。具体地，操作员可以在控制端11上对商品信息进行导购操作(浏览、搜索、查看、翻页等)，也可以通过控制端11控制展示端12进行同样的导购操作(即，在展示端12的显示屏上进行浏览、搜索、查看、翻页等)。因此，当数据存储服务器21接收到控制端11直接发送的导购操作指令时，其将相关的商品信息返回至控制端11。如果数据存储服务器21接收到的导购操作指令是由控制端11通过展示端12转发的，那么数据存储服务器21将相关的商品信息返回至展示端12，以进行展示。
另外，数据存储服务器21还可以提供商品信息的管理维护、商品个性化导购词的管理、商品信息的查询搜索等功能，以供控制端11和展示端12调用。
当然，门店商品的商品信息也可以存储于展示端12的存储介质中，展示端12在接收到控制端11生成的控制指令后，可以从存储介质中读取相关数据，并在显示屏上渲染这些数据，以向顾客展示商品信息。
本发明实施例提供的导购系统，通过设置在门店中的展示端来接收由操作员控制的控制端生成的控制指令，以使得展示端展示门店商品的商品信息，同时，云端的数据存储服务器能够存储海量的商品信息，从而向用户提供虚拟的云货架，极大地增加展示商品的品类，并且还能够提供相关商品的个性化导购词，以弥补操作员对于商品介绍不够全面的问题，能够更好地挖掘顾客的消费需求，促进了门店商品的成交。
实施例三
图3为本发明提供的导购系统又一个实施例的系统框图。如图3所示，在上述图1所示实施例的基础上，本发明实施例提供的导购系统还可以包括：控制指令服务器31。该控制指令服务器31可以用于根据控制端11生成的设备配对指令，建立或解除控制端11与展示端12的关联关系，展示端12具有唯一设备ID。
在本发明实施例中，控制端11根据操作员的操作所生成的控制指令可以包括设备配对指令，例如，建立关联指令、解除关联指令等。控制指令服务器31可以设置在云端。
具体地，当设备配对指令为建立关联指令时，控制指令服务器31具体用于接收控制端11生成的建立关联指令，从该建立关联指令中解析出目标展示端12的唯一设备ID及 授权账号(即，操作员ID和门店ID)，验证授权账号及目标展示端12的唯一设备ID的合法性，在验证合法后向目标展示端12发送初始化指令，以建立控制端11与目标展示端12的关联关系；展示端12则具体用于接收并执行控制指令服务器31发送的初始化指令，并显示初始化界面。
在本发明实施例中，当操作员通过控制端11进行建立关联的操作时，控制端11生成建立关联指令，并发送至控制指令服务器31。控制指令服务器31接收到建立关联指令后，对该指令进行解析，获得操作员输入的操作员ID、门店ID以及欲建立关联的目标展示端12的唯一设备ID。然后对这些信息的合法性进行验证，例如，验证操作员ID与门店ID是否匹配，若验证操作员ID与门店ID已在控制指令服务器31中登记且匹配，则表明该操作员为该门店的员工；验证门店ID与目标展示端12的唯一设备ID是否匹配，若验证门店ID与唯一设备ID已在控制指令服务器31中登记且匹配，则表明该展示端为该门店中的设备。在确保了该条建立关联指令的合法来源、以及目标展示端为合法设备后，控制指令服务器31在数据库中存储一条关联记录，其核心字段包括：操作员ID、门店ID以及唯一设备ID，然后，生成初始化指令，并发送至展示端12。展示端12执行该初始化指令，在显示屏上渲染呈现一个初始化欢迎界面，表示当前展示端12已经与一个控制端11在逻辑上建立了一条通信通道，后续控制端11的导购操作指令可经由该通道传送至展示端12。
另一方面，当设备配对指令为解除关联指令时，控制指令服务器31具体用于接收控制端11生成的解除关联指令，从该解除关联指令中解析出目标展示端12的唯一设备ID及授权账号(即，操作员ID和门店ID)，向目标展示端12发送还原指令，以解除控制端11与目标展示端12的关联关系。展示端12则具体用于接收并执行控制指令服务器31发送的还原化指令，并显示原始界面。
在本发明实施例中，当操作员通过控制端11进行解除关联操作时，控制端11生成解除关联指令，并发送至控制指令服务器31。控制指令服务器31接收到建立关联指令后，对该指令进行解析，获得操作员输入的操作员ID、门店ID以及欲解除关联的目标展示端12的唯一设备ID。确认关联关系存在，并从数据库中删除相关的关联记录。然后，控制指令服务器31生成还原指令，并发送至展示端12。展示端12执行该还原指令，在显示屏上渲染呈现一个与初始化欢迎界面不同的原始欢迎界面，表示该展示端12已经与控制端11解除关联关系。
当然，控制端11与展示端12之间也可以不通云端中转，而是通过近场通信技术， (如，蓝牙)建立端到端的物理连接，控制端11的控制指令不经过云端而是直接传送到展示端12。
在本发明实施例中，云端的控制指令服务器31可以通过实时同步的方式向展示端12下发控制指令，这要求展示端12事先与控制指令服务器建立长连接。
本发明实施例中，也允许展示端12通过HTTP协议定时向控制指令服务器轮询最新的控制指令，这种方式不要求展示端12事先与控制指令服务器建立长连接，实现上更为简单，但实时性取决于定时轮询的间隔时长。若间隔过长，则在显示屏上呈现的界面与控制端11上的操作会出现间断，导致过程不顺畅，顾客体验不佳；因此，较佳的间隔时长为不超过2秒。
本发明实施例提供的导购系统，通过云端的控制指令服务器维护控制端与展示端之间的关联关系，建立两者之间的数据通信通道；同时，通过设置在门店中的展示端来接收由操作员控制的控制端的控制指令，以使得展示端展示门店商品的商品信息，从而增加展示商品的品类，并且弥补操作员对于商品介绍不全面的问题，同时，更好地挖掘顾客的消费需求，促进门店商品的成交。
实施例四
图4为本发明提供的导购系统再一个实施例的系统框图。如图4所示，在上述图1、图2及图3所示实施例的基础上，本发明实施例提供的导购系统包括：控制端11、设置于门店中的展示端12、数据存储服务器21和控制指令服务器31。
在本发明实施例中，用于对控制端11进行授权使之与展示端12建立关联的授权账号可以包括操作员ID和门店ID。在控制端11与展示端12建立关联时，需要验证操作员在控制端11输入的操作员ID与门店ID的合法性，才能够建立控制端11与展示端12之间的关联，在控制端11与展示端12之间建立通信通道。然后，控制端11在操作员的操作之下，生成用于控制展示端12的控制指令。展示端12则在与控制端11建立关联后，接收并执行控制端11生成的控制指令，并展示门店商品的商品信息。
在本发明实施例中，数据存储服务器21可以根据控制端11生成的导购操作指令，向控制端11或展示端12发送相关的商品信息。具体地，操作员可以在控制端11上对商品信息进行导购操作(例如，浏览、搜索、查看、翻页等)，也可以通过控制端11控制展示端12进行同样的导购操作(即，在展示端12的显示屏上进行浏览、搜索、查看、翻页等)。因此，当数据存储服务器21接收到控制端11直接发送的导购操作指令时，其将相关的商品信息返回至控制端11。如果数据存储服务器21接收到的导购操作指令 是由控制端11通过展示端12转发的，那么数据存储服务器21将相关的商品信息返回至展示端12，以进行展示。
在本发明实施例中，控制指令服务器31可以根据控制端11生成的设备配对指令，建立或解除控制端11与展示端12的关联关系。
具体地，当操作员通过控制端11进行建立关联的操作时，控制端11生成建立关联指令，并发送至控制指令服务器31。控制指令服务器31接收到建立关联指令后，对该指令进行解析，获得操作员输入的操作员ID、门店ID以及欲建立关联的目标展示端12的唯一设备ID。然后对这些信息的合法性进行验证，例如，验证操作员ID与门店ID是否匹配，若验证操作员ID与门店ID已在控制指令服务器31中登记且匹配，则表明该操作员为该门店的员工；验证门店ID与目标展示端12的唯一设备ID是否匹配，若验证门店ID与唯一设备ID已在控制指令服务器31中登记且匹配，则表明该展示端为该门店中的设备。在确保了该条建立关联指令的合法来源、以及目标展示端为合法设备后，控制指令服务器31在数据库中存储一条关联记录，其核心字段包括：操作员ID、门店ID以及唯一设备ID，然后，生成初始化指令，并发送至展示端12。展示端12执行该初始化指令，在显示屏上渲染呈现一个初始化欢迎界面，表示当前展示端12已经与一个控制端11在逻辑上建立了一条通信通道，后续控制端11的导购操作指令可经由该通道传送至展示端12。
当操作员通过控制端11进行解除关联操作时，控制端11生成解除关联指令，并发送至控制指令服务器31。控制指令服务器31接收到建立关联指令后，对该指令进行解析，获得操作员输入的操作员ID、门店ID以及欲解除关联的目标展示端12的唯一设备ID。确认关联关系存在，并从数据库中删除相关的关联记录。然后，控制指令服务器31生成还原指令，并发送至展示端12。展示端12执行该还原指令，在显示屏上渲染呈现一个与初始化欢迎界面不同的原始欢迎界面，表示该展示端12已经与控制端11解除关联关系。
上述各功能模块的详细功能，详见图1、图2及图3，在此不再赘述。
进一步地，在本发明实施例中，控制指令服务器31还可以用于接收控制端11生成的导购操作指令，从该导购操作指令中解析出目标展示端12的唯一设备ID，并将该导购操作指令转发至目标展示端12。
在本发明实施例中，当操作员通过控制端11进行导购操作时，控制端生成导购操作指令(商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指令等)， 并发送至控制指令服务器31。控制指令服务器31接收到导购操作指令后，对该指令进行解析，获取欲操作的目标展示端12的唯一设备ID，然后将导购操作指令转发至目标展示端12，以使得展示端12进行导购操作(浏览、搜索、查看、翻页等)。
本发明实施例提供的导购系统，通过云端的控制指令服务器维护控制端与展示端之间的关联关系，建立两者之间的数据通信通道；通过设置在门店中的展示端来接收由操作员控制的控制端生成的控制指令，以使得展示端展示门店商品的商品信息；同时，云端的数据存储服务器能够存储海量的商品信息，从而向用户提供虚拟的云货架，极大地增加展示商品的品类，并且还能够提供相关商品的个性化导购词，以弥补操作员对于商品介绍不够全面的问题，能够更好地挖掘顾客的消费需求，促进了门店商品的成交。
实施例五
图5为本发明提供的导购方法一个实施例的流程图，该方法的执行主体可以为上述导购系统。如图5所示，本实施例提供的导购方法可以包括以下步骤：
S501，控制端根据授权账号所对应的操作指示，与展示端建立关联。
在本发明实施例中，控制端11可以是为智能移动终端(如，智能手机、平板电脑(PAD))定制开发的应用程序(App)，也可以是为普通终端(如，个人计算机(PC))上定制开发的软件，还可以是集成在这些终端设备上的装置或芯片。门店的展示端可以为智能电视一体机、OTT TV设备及其连接的电视或显示器、普通PC及其连接的显示器，也可以为运行在上述设备上的应用程序或软件，或集成在上述设备上的装置或芯片。
用于对控制端进行授权使之与展示端建立关联的授权账号可以包括操作员ID和门店ID。在控制端与展示端建立关联时，需要验证操作员(门店的店员、导购人员等)在控制端输入的操作员ID与门店ID的合法性，才能够建立两者之间的关联，在控制端与展示端之间建立通信通道。
S502，控制端生成用于控制展示端的控制指令。
S503，展示端接收并执行上述控制指令，并展示门店商品的商品信息。
在本发明实施例中，控制端在操作员的操作之下，生成用于控制展示端的控制指令。展示端则在与控制端建立关联后，接收并执行控制端生成的控制指令，并展示门店商品的商品信息。
在本发明实施例中，一个控制端不限于只关联一个展示端，一个控制端可以关联多个展示端。
本发明实施例提供的导购方法，通过设置在门店中的展示端来接收由操作员控制的 控制端的控制指令，以使得展示端展示门店商品的商品信息，从而增加展示商品的品类，并且弥补操作员对于商品介绍不全面的问题，能够更好地挖掘顾客的消费需求，促进门店商品的成交。
实施例六
图6为本发明提供的导购方法另一个实施例的流程图。如图6所示，在上述图5所示实施例的基础上，本发明实施例提供的导购方法还可以包括如下步骤：
S601，控制端根据授权账号所对应的操作指示，与展示端建立关联。
S602，控制端生成用于控制展示端的控制指令。
在本发明实施例中，控制端生成的控制指令包括：设备配对指令和导购操作指令。
S603，控制指令服务器根据控制端生成的设备配对指令，建立或解除控制端与展示端的关联关系。
在本发明实施例中，展示端具有唯一设备ID。设备配对指令包括：建立关联指令、解除关联指令等。
具体地，当设备配对指令为建立关联指令时，控制指令服务器接收控制端生成的建立关联指令，从该建立关联指令中解析出目标展示端的唯一设备ID及授权账号(即，操作员ID和门店ID)，验证授权账号及目标展示端12的唯一设备ID的合法性，在验证合法后向目标展示端发送初始化指令，以建立控制端与目标展示端的关联关系。
在本发明实施例中，当操作员通过控制端进行建立关联的操作时，控制端生成建立关联指令，并发送至控制指令服务器。控制指令服务器接收到建立关联指令后，对该指令进行解析，获得操作员输入的操作员ID、门店ID以及欲建立关联的目标展示端的唯一设备ID。然后对这些信息的合法性进行验证，例如，验证操作员ID与门店ID是否匹配，若验证操作员ID与门店ID已在控制指令服务器中登记且匹配，则表明该操作员为该门店的员工；验证门店ID与目标展示端的唯一设备ID是否匹配，若验证门店ID与唯一设备ID已在控制指令服务器中登记且匹配，则表明该展示端为该门店中的设备。在确保了该条建立关联指令的合法来源、以及目标展示端为合法设备后，控制指令服务器在数据库中存储一条关联记录，其核心字段包括：操作员ID、门店ID以及唯一设备ID，然后，生成初始化指令，并发送至展示端。展示端执行该初始化指令，在显示屏上渲染呈现一个初始化欢迎界面，表示当前展示端已经与一个控制端在逻辑上建立了一条通信通道，后续控制端的导购操作指令可经由该通道传送至展示端。
另一方面，当设备配对指令为解除关联指令时，控制指令服务器接收控制端生成的 解除关联指令，从该解除关联指令中解析出目标展示端的唯一设备ID及授权账号(即，操作员ID和门店ID)，向目标展示端发送还原指令，以解除控制端与目标展示端的关联关系。
在本发明实施例中，当操作员通过控制端进行解除关联操作时，控制端生成解除关联指令，并发送至控制指令服务器。控制指令服务器接收到建立关联指令后，对该指令进行解析，获得操作员输入的操作员ID、门店ID以及欲解除关联的目标展示端的唯一设备ID。确认关联关系存在，并从数据库中删除相关的关联记录。然后，控制指令服务器生成还原指令，并发送至展示端。展示端执行该还原指令，在显示屏上渲染呈现一个与初始化欢迎界面不同的原始欢迎界面，表示该展示端已经与控制端解除关联关系。
S604，控制指令服务器接收控制端生成的导购操作指令，从导购操作指令中解析出目标展示端的唯一设备ID，并将该导购操作指令转发至目标展示端。
在本发明实施例中，当操作员通过控制端进行导购操作时，控制端生成导购操作指令(商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指令等)，并发送至控制指令服务器。控制指令服务器接收到导购操作指令后，对该指令进行解析，获取欲操作的目标展示端的唯一设备ID，然后将导购操作指令转发至目标展示端，以使得展示端进行导购操作(浏览、搜索、查看、翻页等)。
S605，展示端接收并执行上述导购操作指令。
S606，数据存储服务器根据控制端生成的导购操作指令，向展示端发送相关的商品信息。
在本发明实施例中，控制端根据操作员的操作所生成的控制指令可以包括导购操作指令，如，商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指令等。数据存储服务器用于存储门店商品的商品信息。该数据存储服务器可以设置在云端，能够存储海量的商品信息。操作员可以通过控制端控制展示端进行同样的导购操作(即，在展示端的显示屏上进行浏览、搜索、查看、翻页等)。当数据存储服务器接收到的导购操作指令是由控制端通过展示端转发的，那么数据存储服务器将相关的商品信息返回至展示端，以进行展示。
当然，操作员也可以在控制端上对商品信息进行导购操作(浏览、搜索、查看、翻页等)。因此，当数据存储服务器接收到控制端直接发送的导购操作指令时，其将相关的商品信息返回至控制端。
在本发明实施例中，展示端在显示屏上渲染从数据存储服务器获取到的数据，以向 顾客展示商品信息。
在本发明实施例中，云端的控制指令服务器可以通过实时同步的方式向展示端下发控制指令，这要求展示端事先与控制指令服务器建立长连接。
本发明实施例中，也允许展示端通过HTTP协议定时向控制指令服务器轮询最新的控制指令，这种方式不要求展示端事先与控制指令服务器建立长连接，实现上更为简单，但实时性取决于定时轮询的间隔时长。若间隔过长，则显示屏上呈现的界面与控制端上的操作会出现间断，导致过程不顺畅，顾客体验不佳；因此，较佳的间隔时长为不超过2秒。
本发明实施例提供的导购方法，通过云端的控制指令服务器维护控制端与展示端之间的关联关系，建立两者之间的数据通信通道；通过设置在门店中的展示端来接收由操作员控制的控制端生成的控制指令，以使得展示端展示门店商品的商品信息；同时，云端的数据存储服务器能够存储海量的商品信息，从而向用户提供虚拟的云货架，极大地增加展示商品的品类，并且还能够提供相关商品的个性化导购词，以弥补操作员对于商品介绍不够全面的问题，能够更好地挖掘顾客的消费需求，促进了门店商品的成交。
实施例七
图7为本发明提供的导购方法一个具体实施例的时序流程图。如图7所示，在上述图5或图6所示实施例的基础上，本发明实施例提供的导购方法还可以包括以下步骤：
S701，输入展示端的唯一设备ID。
本发明实施例提供控制端与展示端建立关联的具体操作流程。控制端上提供了建立关联的界面，操作员在该界面上输入欲建立关联关系的展示端的唯一设备ID。
S702，控制端向控制指令服务器发送查询关联指令。
控制端向控制指令服务器发送查询关联指令，查询当前门店、操作员是否已与指定的展示端建立了关联关系。若已建立关联关系，则结束建立关联流程；若未建立关联关系，则继续执行下述步骤S703。
S703，控制端向控制指令服务器发送建立关联指令。
S704，控制指令服务器解析建立关联指令。
控制指令服务器接收到控制端发来的建立关联指令后，从中解析出目标展示端的唯一设备ID、门店ID及操作员ID。
S705，控制指令服务器验证授权账号的合法性。
控制指令服务器验证操作员ID与门店ID是否匹配，若验证操作员ID与门店ID已 在控制指令服务器中登记且匹配，则表明该操作员为该门店的员工。
S706，控制指令服务器验证展示端的唯一设备ID的合法性。
控制指令服务器验证门店ID与目标展示端的唯一设备ID是否匹配，若验证门店ID与唯一设备ID已在控制指令服务器中登记且匹配，则表明该展示端为该门店中的设备。
S707，控制指令服务器存储关联记录。
在确保了该条建立关联指令的合法来源、以及目标展示端为合法设备后，控制指令服务器在数据库中存储一条关联记录，其核心字段包括：操作员ID、门店ID以及唯一设备ID。
S708，控制指令服务器向展示端发送初始化指令。
控制指令服务器生成初始化指令，并发送至展示端。
S709，展示端执行初始化指令。
展示端执行该初始化指令，在显示屏上渲染呈现一个初始化欢迎界面，表示当前展示端已经与一个控制端在逻辑上建立了一条通信通道，后续控制端的导购操作指令可经由该通道传送至展示端。
本发明实施例提供的导购方法，通过云端的控制指令服务器建立控制端与展示端之间的关联关系，建立两者之间的数据通信通道；使得设置在门店中的展示端能够接收由操作员控制的控制端的控制指令，以使得展示端展示门店商品的商品信息，从而增加展示商品的品类，并且弥补操作员对于商品介绍不全面的问题，同时，更好地挖掘顾客的消费需求，促进门店商品的成交。
实施例八
图8为本发明提供的导购方法另一个具体实施例的时序流程图。如图8所示，在上述图5或图6所示实施例的基础上，本实施例提供的导购方法可以包括以下步骤：
S801，打开解除关联界面。
本发明实施例提供控制端与展示端解除关联的具体操作流程。首先，操作员通过控制端打开解除关联界面。
S802，控制端向控制指令服务器发送解除关联指令。
控制端根据操作员的解除关联的操作，生成解除关联指令，并发送至控制指令服务器。
S803，控制指令服务器解析解除关联指令。
控制指令服务器接收到解除关联指令后，对该指令进行解析，获得操作员输入的操 作员ID、门店ID以及欲解除关联的目标展示端的唯一设备ID。
S804，控制指令服务器验证关联关系是否存在。
控制指令服务器确认关联关系存在，并从数据库中删除相关的关联记录。
S805，控制指令服务器向展示端发送还原指令。
控制指令服务器生成还原指令，并发送至展示端。
S806，展示端执行该还原指令。
展示端执行该还原指令，在显示屏上渲染呈现一个与初始化欢迎界面不同的原始欢迎界面，表示该展示端已经与控制端解除关联关系。
本发明实施例提供的导购方法，在完成对展示端的控制之后，通过云端的控制指令服务器解除控制端与展示端之间的关联关系，取消两者之间的数据通信通道。
实施例九
图9为本发明提供的导购方法又一个具体实施例的时序流程图。如图9所示，在上述图5或图6所示实施例的基础上，本发明实施例提供的导购方法还可以包括以下步骤：
S901，打开导购界面。
本发明实施例提供门店商品的商品类目浏览的具体操作流程。首先，操作员通过控制端打开导购界面。
S902，控制端向数据存储服务器发送商品类目浏览指令。
控制端根据操作员的类目浏览操作，生成商品类目浏览指令，并发送至数据存储服务器。
S903，数据存储服务器向控制端发送类目列表及类目下的商品列表。
数据存储服务器实时向控制端返回类目列表及类目下的商品列表。
S904，控制端向控制指令服务器发送商品类目浏览指令。
控制端向控制指令服务端发送类目浏览指令，该指令内容包括：门店ID、操作员ID、展示端的唯一设备ID、类目ID等信息。
S905，控制指令服务器解析商品类目浏览指令。
控制指令服务器接收到商品类目浏览指令后，对该指令进行解析，得到门店ID、操作员ID。
S906，控制指令服务器验证关联关系。
控制指令服务器根据门店ID、操作员ID、展示端设备ID，查询关联关系是否存在，若不存在，则说明控制端尚与一个展示端建立关联，则导购中止；否则执行步骤S907。
S907，控制指令服务器向展示端发送商品类目浏览指令。
控制指令服务器向建立关联的展示端下发商品发类目浏览指令。
S908，展示端解析商品发类目浏览指令。
展示端接收到商品发类目浏览指令后，解析该指令，得到类目ID。
S909，展示端向数据存储服务器发送数据读取指令。
S910，数据存储服务器向展示端返回类目列表及类目下的商品列表。
展示端根据解析出的类目ID，到数据存储服务其拉取商品类目列表及类目下的商品列表。
S911，展示端执行商品类目浏览指令。
展示端根据拉取到的数据，在显示屏上渲染呈现类目和商品列表界面。
在本发明实施例中，导购操作指令是将操作员在控制端上的操作抽象成控制指令，通过控制指令服务器下发给展示端，展示端解析导购操作指令，并到数据存储服务器拉取对应的商品信息，渲染呈现给顾客观看。通过这种流程，让操作员可以掌控导购进程，有侧重点地向顾客介绍特定的商品信息。对顾客来说，通过显示屏上呈现出的多维商品信息，对商品情况的掌握了解远比店内实物铺样更为清晰全面，更利于做出消费决策。
本发明实施例的上述流程同样适应于其它类型的导购操作指令。
具体地，当控制端生成的导购操作指令为商品搜索指令时，操作员在控制端上通过数据存储服务器按照商品关键字检索特定商品信息。控制端通过控制指令服务器将商品搜索指令下发给展示端，展示端同步在显示屏上渲染呈现搜索操作的中间过程，并将从数据服务器拉取到的检索结果(商品列表)渲染呈现出来。
当控制端生成的导购操作指令为商品详情查看指令时，操作员在控制端上查看特定商品详情信息。控制端通过控制指令服务器将商品详情查看指令下发给展示端，展示端同步从数据存储服务器拉取指定商品详情数据，并在显示屏上渲染呈现出来。
当控制端生成的导购操作指令为商品列表翻页指令时，操作员在控制端上显示的商品列表界面上点击翻页按钮，查看下一页商品列表。控制端通过控制指令服务器将商品列表翻页指令下发给展示端，展示端同步从数据存储服务器拉取指定页商品列表数据，并在显示屏上渲染呈现出来。
特别地，若控制端经过一段时间后，没有向控制指令服务器发送新的控制指令，展示端则进入轮播状态，即，按照特定规则在显示屏上重复渲染呈现特定的商品列表或商品详情页面。
本发明实施例提供的导购方法，通过云端的控制指令服务器维护控制端与展示端之间的关联关系，建立两者之间的数据通信通道；通过设置在门店中的展示端来接收由操作员控制的控制端生成的商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指令，以使得展示端展示门店商品的商品信息；同时，云端的数据存储服务器能够存储海量的商品信息，从而向用户提供虚拟的云货架，极大地增加展示商品的品类，并且还能够提供相关商品的个性化导购词，以弥补操作员对于商品介绍不够全面的问题，能够更好地挖掘顾客的消费需求，促进了门店商品的成交。
实施例十
图10为本发明提供的智能货架系统实施例的系统框图。如图10所示，该智能货架系统可以包括：云货架控制端101、导购展示端102和服务端103。
其中，云货架控制端101用于根据授权账号与导购展示端102建立关联，并根据接收到的操作指示，生成用于控制导购展示端102的控制指令；导购展示端102设置于门店中，用于在与云货架控制端101建立关联后，根据接收到的控制指令，从服务端103获取与该控制指令相关的门店商品的商品信息，并展示该商品信息；服务端103用于存储门店商品的商品信息。
在本发明实施例中，在配备有智能货架系统的门店(实体店)中，操作员(门店的店员、导购人员等)可以在云货架控制端101(例如，操作员自己的智能手机、门店中的智能终端设备等)输入授权账号(如，操作员ID、门店ID等)，以建立与导购展示端102的关联。导购展示端102可以为智能电视一体机、OTT TV设备及其连接的电视或显示器等。在云货架控制端101与导购展示端102建立关联时，可以通过服务端103来验证操作员在云货架控制端101输入的操作员ID与门店ID的合法性，若验证合法，则建立两者之间的关联，并在云货架控制端101与导购展示端102之间建立通信通道。
上述云货架控制端101与导购展示端102建立关联的过程可以预先执行，也可以在顾客在该门店购物的过程中，为了向顾客展示商品信息时实时进行关联。在云货架控制端101与导购展示端102建立关联后，操作员可以根据门店的实时情况(例如，当前的顾客群体类型、顾客正在查看的商品、顾客正在咨询的商品等)，在云货架控制端101中输入操作指示，云货架控制端101根据该操作指示生成控制指令，如，商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指令等。
云货架控制端101将相应的控制指令发送到导购展示端102后，导购展示端102从服务端103获取与该控制指令相关的门店商品的商品信息(如，商品类目、名称、价格、 图片、库存、评价、二维码等详细信息)。服务端103可以设置在云端，能够存储海量的商品信息。
另一方面，云货架控制端101生成的控制指令还可以包括：建立关联指令、解除关联指令、其中，建立关联指令用于建立云货架控制端101与导购展示端102的关联关系；解除关联指令用于解除云货架控制端101与导购展示端102的关联关系。
本发明实施例提供的智能货架系统，将线上购物的终端展示与线下的店员与顾客的互动体验结合在一起，通过设置在门店的、由操作员(导购人员)控制的导购展示端来增加展示商品的品类，并且通过将导购展示端与服务器相连，从服务器拉取指定商品的详细信息，弥补操作员(导购人员)对于商品介绍不全面的问题。只需在门店安装一个智能电视，通过手机或Pad上的应用(App)，无须在店内将商品铺样，就能向顾客介绍本店全部可售的商品信息；手机或Pad上的App规范了导购操作流程，让店主(操作员)自然具备了专业导购能力；智能电视的大屏设备能够全面展示商品的各维度信息，如商品标题、规格、图片、原价优惠价、评论等，相比店内铺样实物，能够极大地提高商品展示的丰富和生动程度，提高顾客逛店的体验，从而更好地挖掘顾客潜在的消费需求，进一步促进门店商品的成交。
实施例十一
以上描述了导购系统的内部功能和结构，该装置可实现为一种电子设备。图11为本发明提供的电子设备实施例的结构示意图。如图11所示，该电子设备包括存储器111和处理器112。
存储器111，用于存储程序。除上述程序之外，存储器111还可被配置为存储其它各种数据以支持在电子设备上的操作。这些数据的示例包括用于在电子设备上操作的任何应用程序或方法的指令，联系人数据，电话簿数据，消息，图片，视频等。
存储器111可以由任何类型的易失性或非易失性存储设备或者它们的组合实现，如静态随机存取存储器(SRAM)，电可擦除可编程只读存储器(EEPROM)，可擦除可编程只读存储器(EPROM)，可编程只读存储器(PROM)，只读存储器(ROM)，磁存储器，快闪存储器，磁盘或光盘。
处理器112，与存储器111耦合，执行存储器111所存储的程序，以用于：
控制端根据授权账号所对应的操作指示，与设置于门店中的展示端建立关联；
控制端生成用于控制展示端的控制指令；
展示端接收并执行该控制指令，并展示门店商品的商品信息。
进一步，如图11所示，电子设备还可以包括：通信组件113、电源组件114、音频组件115、显示器116等其它组件。图11中仅示意性给出部分组件，并不意味着电子设备只包括图11所示组件。
通信组件113被配置为便于电子设备和其他设备之间有线或无线方式的通信。电子设备可以接入基于通信标准的无线网络，如WiFi，2G或3G，或它们的组合。在一个示例性实施例中，通信组件113经由广播信道接收来自外部广播管理系统的广播信号或广播相关信息。在一个示例性实施例中，所述通信组件113还包括近场通信(NFC)模块，以促进短程通信。例如，在NFC模块可基于射频识别(RFID)技术，红外数据协会(IrDA)技术，超宽带(UWB)技术，蓝牙(BT)技术和其他技术来实现。
电源组件114，为电子设备的各种组件提供电力。电源组件114可以包括电源管理系统，一个或多个电源，及其他与为电子设备生成、管理和分配电力相关联的组件。
音频组件115被配置为输出和/或输入音频信号。例如，音频组件115包括一个麦克风(MIC)，当电子设备处于操作模式，如呼叫模式、记录模式和语音识别模式时，麦克风被配置为接收外部音频信号。所接收的音频信号可以被进一步存储在存储器111或经由通信组件113发送。在一些实施例中，音频组件115还包括一个扬声器，用于输出音频信号。
显示器116包括屏幕，其屏幕可以包括液晶显示器(LCD)和触摸面板(TP)。如果屏幕包括触摸面板，屏幕可以被实现为触摸屏，以接收来自用户的输入信号。触摸面板包括一个或多个触摸传感器以感测触摸、滑动和触摸面板上的手势。所述触摸传感器可以不仅感测触摸或滑动动作的边界，而且还检测与所述触摸或滑动操作相关的持续时间和压力。
本领域普通技术人员可以理解：实现上述各方法实施例的全部或部分步骤可以通过程序指令相关的硬件来完成。前述的程序可以存储于一计算机可读取存储介质中。该程序在执行时，执行包括上述各方法实施例的步骤；而前述的存储介质包括：ROM、RAM、磁碟或者光盘等各种可以存储程序代码的介质。
最后应说明的是：以上各实施例仅用以说明本发明的技术方案，而非对其限制；尽管参照前述各实施例对本发明进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分或者全部技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本发明各实施例技术方案的范围。

Claims (19)

  1. 一种导购系统，其特征在于，包括：控制端和设置于门店中的展示端，
    所述控制端用于，根据授权账号所对应的操作指示，与所述展示端建立关联，以及生成用于控制所述展示端的控制指令；
    所述展示端用于，在与所述控制端建立关联后，接收并执行所述控制指令，并展示门店商品的商品信息。
  2. 根据权利要求1所述的导购系统，其特征在于，所述控制指令包括导购操作指令，所述系统还包括：
    数据存储服务器，用于存储所述门店商品的商品信息，根据所述控制端生成的所述导购操作指令，向所述控制端或所述展示端发送相关的商品信息。
  3. 根据权利要求2所述的导购系统，其特征在于，所述导购操作指令为商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指令。
  4. 根据权利要求1所述的导购系统，其特征在于，所述控制指令包括设备配对指令，所述系统还包括：
    控制指令服务器，用于根据所述控制端生成的所述设备配对指令，建立或解除所述控制端与所述展示端的关联关系，所述展示端具有唯一设备ID。
  5. 根据权利要求2所述的导购系统，其特征在于，所述控制指令包括设备配对指令，所述系统还包括：
    控制指令服务器，用于根据所述控制端生成的所述设备配对指令，建立或解除所述控制端与所述展示端的关联关系，所述展示端具有唯一设备ID。
  6. 根据权利要求4或5所述的导购系统，其特征在于，所述授权账号包括：操作员ID和门店ID。
  7. 根据权利要求4或5所述的导购系统，其特征在于，所述设备配对指令为建立关联指令，
    所述控制指令服务器具体用于，接收所述控制端生成的所述建立关联指令，从所述建立关联指令中解析出目标展示端的唯一设备ID及授权账号，验证所述授权账号及所述目标展示端的唯一设备ID的合法性，在验证合法后向所述目标展示端发送初始化指令，以建立所述控制端与所述目标展示端的关联关系；
    所述展示端具体用于，接收并执行所述控制指令服务器发送的所述初始化指令，并显示初始化界面。
  8. 根据权利要求4或5所述的导购系统，其特征在于，所述设备配对指令为解除关联指令，
    所述控制指令服务器具体用于，接收所述控制端生成的所述解除关联指令，从所述解除关联指令中解析出目标展示端的唯一设备ID及授权账号，向所述目标展示端发送还原指令，以解除所述控制端与所述目标展示端的关联关系；
    所述展示端具体用于，接收并执行所述控制指令服务器发送的所述还原化指令，并显示原始界面。
  9. 根据权利要求5所述的导购系统，其特征在于，
    所述控制指令服务器还用于，接收所述控制端生成的所述导购操作指令，从所述导购操作指令中解析出目标展示端的唯一设备ID，并将所述导购操作指令转发至所述目标展示端。
  10. 一种导购方法，其特征在于，包括：
    控制端根据授权账号所对应的操作指示，与设置于门店中的展示端建立关联；
    所述控制端生成用于控制所述展示端的控制指令；
    所述展示端接收并执行所述控制指令，并展示门店商品的商品信息。
  11. 根据权利要求10所述的导购方法，其特征在于，所述控制指令包括导购操作指令，所述方法还包括：
    数据存储服务器根据所述控制端生成的所述导购操作指令，向所述控制端或所述展示端发送相关的商品信息，所述数据存储服务器用于存储所述门店商品的商品信息。
  12. 根据权利要求11所述的导购方法，其特征在于，所述导购操作指令为商品类目浏览指令、商品搜索指令、商品详情查看指令或商品列表翻页指令。
  13. 根据权利要求11所述的导购方法，其特征在于，所述控制指令包括设备配对指令，在所述控制端生成用于控制所述展示端的控制指令之后，所述方法还包括：
    控制指令服务器根据所述控制端生成的所述设备配对指令，建立或解除所述控制端与所述展示端的关联关系，所述展示端具有唯一设备ID。
  14. 根据权利要求13所述的导购方法，其特征在于，所述授权账号包括：操作员ID和门店ID。
  15. 根据权利要求13所述的导购方法，其特征在于，所述设备配对指令为建立关联指令，所述控制指令服务器根据所述控制端生成的所述设备配对指令，建立或解除所述控制端与所述展示端的关联关系，包括：
    所述控制指令服务器接收所述控制端生成的所述建立关联指令，从所述建立关联指令中解析出目标展示端的唯一设备ID及授权账号，验证所述授权账号及所述目标展示端的唯一设备ID的合法性，在验证合法后向所述目标展示端发送初始化指令，以建立所述控制端与所述目标展示端的关联关系。
  16. 根据权利要求13所述的导购方法，其特征在于，所述设备配对指令为解除关联指令，所述控制指令服务器根据所述控制端生成的所述设备配对指令，建立或解除所述控制端与所述展示端的关联关系，包括：
    所述控制指令服务器接收所述控制端生成的所述解除关联指令，从所述解除关联指令中解析出目标展示端的唯一设备ID及授权账号，向所述目标展示端发送还原指令，以解除所述控制端与所述目标展示端的关联关系。
  17. 根据权利要求11所述的导购方法，其特征在于，在所述控制端生成用于控制所述展示端的控制指令之后，所述方法还包括：
    所述控制指令服务器接收所述控制端生成的所述导购操作指令，从所述导购操作指令中解析出目标展示端的唯一设备ID，并将所述导购操作指令转发至所述目标展示端。
  18. 一种智能货架系统，其特征在于，包括：云货架控制端、服务端和设置于门店中的导购展示端，
    所述云货架控制端用于，根据授权账号与所述导购展示端建立关联，并根据接收到的操作指示，生成用于控制所述导购展示端的控制指令；
    所述导购展示端用于，在与所述云货架控制端建立关联后，根据接收到的所述控制指令，从所述服务端获取与所述控制指令相关的门店商品的商品信息，并展示所述商品信息；
    所述服务端用于，存储所述门店商品的商品信息。
  19. 一种电子设备，其特征在于，包括：
    存储器，用于存储程序；
    处理器，用于运行所述存储器中存储的所述程序，以用于：
    控制端根据授权账号所对应的操作指示，与设置于门店中的展示端建立关联；
    所述控制端生成用于控制所述展示端的控制指令；
    所述展示端接收并执行所述控制指令，并展示门店商品的商品信息。
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CN107403355A (zh) * 2017-07-04 2017-11-28 深圳友朋智能商业科技有限公司 自动售货方法和系统
CN107993132A (zh) * 2018-01-18 2018-05-04 南京趣购网络技术有限公司 一种线上线下采购系统以及方法

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