WO2020078100A1 - Procédé et dispositif de traitement de données de fonctionnement de page web, appareil électronique et support d'informations - Google Patents

Procédé et dispositif de traitement de données de fonctionnement de page web, appareil électronique et support d'informations Download PDF

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Publication number
WO2020078100A1
WO2020078100A1 PCT/CN2019/101685 CN2019101685W WO2020078100A1 WO 2020078100 A1 WO2020078100 A1 WO 2020078100A1 CN 2019101685 W CN2019101685 W CN 2019101685W WO 2020078100 A1 WO2020078100 A1 WO 2020078100A1
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Prior art keywords
target
webpage
operation data
user
sliding operation
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PCT/CN2019/101685
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English (en)
Chinese (zh)
Inventor
吴云飞
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北京字节跳动网络技术有限公司
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Publication of WO2020078100A1 publication Critical patent/WO2020078100A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Definitions

  • Embodiments of the present disclosure relate to webpage operation data processing technology, for example, to a method, device, electronic device, and storage medium for processing webpage operation data.
  • the product display page is a web page that is opened to the user after the user clicks on the product-related information published by social media or uses a search engine to search for the product-related information.
  • the general product display page will display extended content related to the product.
  • the publisher of the product display page will want to know the user's attention distribution data on the published product display page in time, so that the product display page can be evaluated and modified based on user feedback. There is no effective measure in the related art to obtain user attention distribution data in real time according to the interaction data between each user and the product display page.
  • the present disclosure provides a method, device, electronic device, and storage medium for processing webpage operation data, so as to achieve real-time user attention distribution data according to webpage operation data when each user interacts with the webpage.
  • an embodiment of the present disclosure provides a method for processing webpage operation data, including:
  • the residence time of the user for the partial page area in the target web page is calculated.
  • an embodiment of the present disclosure further provides a device for processing webpage operation data, including:
  • the data acquisition module is configured to acquire the sliding operation data generated during the process of the user browsing the target webpage, wherein the target webpage includes at least two partial page areas;
  • An area obtaining module configured to obtain at least one target partial page area associated with the sliding operation data in the target web page
  • the time calculation module is configured to calculate the residence time of the user with respect to the partial page area in the target webpage based on at least one target partial page area and the operation association duration matched with the sliding operation data.
  • an embodiment of the present disclosure also provides an electronic device, including:
  • One or more processors are One or more processors;
  • Storage device configured to store one or more programs
  • One or more programs are executed by one or more processors, so that the one or more processors implement the method as described in the embodiments of the present disclosure.
  • an embodiment of the present disclosure also provides a computer-readable storage medium that stores a computer program on the computer-readable storage medium, and when the computer program is executed by a processor, it is implemented as described in the embodiment of the present disclosure method.
  • FIG. 1 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure
  • FIG. 2 is a flowchart of another method for processing webpage operation data according to an embodiment of the present disclosure
  • FIG. 3 is a flowchart of still another method for processing webpage operation data according to an embodiment of the present disclosure
  • FIG. 1 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment can be applied to the case of processing webpage operation data.
  • the method can be executed by a webpage operation data processing device.
  • the device may be implemented in software and / or hardware, and the device may be configured in an electronic device, for example, a terminal device or a server. As shown in FIG. 1, the method may include steps 110 to 130.
  • the target webpage is a webpage that the user can access and browse.
  • the target webpage may be a webpage opened to the user after the user clicks on product-related information published by social media or uses a search engine to search for product-related information.
  • the target webpage includes at least two partial page areas.
  • the partial page area is a page area obtained by dividing and labeling the target webpage according to a preset method. For example, the target web page is divided into 1000 partial page areas in the vertical direction, and sequentially numbered from top to bottom.
  • the content position of the webpage in the first row is located in the partial page area 1, and the touch position of the comparison webpage is located in the partial page area 3. That is, the reference webpage comparison position is located in the local page area 1, and the local page areas included between the touch position of the comparison webpage and the reference webpage comparison position are the local page area 1, the local page area 2, and the local page area 3.
  • the partial page area 1, the partial page area 2, and the partial page area 3 are taken as the target partial page area associated with the target sliding operation data. Then, the webpage touch position of the target webpage corresponding to the target sliding operation data is determined as the new reference webpage comparison position, that is, the new reference webpage comparison position is the partial page area 3.
  • the target webpage by acquiring the sliding operation data generated during the process of the user browsing the target webpage, the target webpage includes at least two partial page areas, and in the target webpage, at least at least two associated with the sliding operation data are acquired.
  • a target partial page area and then based on the target partial page area and the operation association time matched with the sliding operation data, the user's residence time for the partial page area in the target web page is calculated, which solves that there is no effective measure in the related technology.
  • Each user's interaction data with the product display page obtains the user's attention distribution data.
  • the user's residence time for each partial page area in the webpage can be determined in real time according to the user's webpage operation data, as the user's attention distribution data.
  • FIG. 2 is a flowchart of another method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment may be combined with one or more optional solutions in one or more embodiments described above.
  • Obtaining the sliding operation data generated during the process of the user browsing the target webpage may include: in the process of determining the user browsing the target webpage, acquiring the user's screen touch position on the display screen of the target webpage at a set interval duration; The current display content on the display screen determines the webpage touch position matching the screen touch position, and uses the determined webpage touch position as the sliding operation data.
  • Step 2020 In the process of determining that the user browses the target webpage, obtain the user's screen touch position on the display screen of the target webpage according to the set interval duration.
  • the webpage touch position is the touch position with the target webpage when the user slides on the screen.
  • the display screen may not display all the target webpage content.
  • the user needs to switch the screen to browse the entire content of the target webpage through a sliding operation.
  • the current display content is the webpage content of the target webpage currently displayed on the display screen. According to the screen touch position of the user on the display screen of the target webpage and the current display content of the target webpage on the display screen, the touch position of the user with the target webpage, that is, the webpage touch position can be determined.
  • Step 2050 Calculate the residence time of the user for the partial page area in the target webpage according to at least one target partial page area and the operation association time matched with the sliding operation data.
  • acquiring at least one target partial page area associated with the sliding operation data may include: determining the position of the first line of webpage content as the reference webpage comparison position; according to the time of acquiring the sliding operation data from far to near In order, sequentially obtain one target sliding operation data from the multiple sliding operation data corresponding to the user, and use the webpage touch position of the target webpage corresponding to the target sliding operation data as the comparison webpage touch position; , The partial page area included between the acquired touch position of the comparison webpage and the reference webpage comparison position is used as the target partial page area associated with the target sliding operation data; in the target webpage corresponding to the target sliding operation data After the webpage touch position is determined as the new reference webpage comparison position, return to the execution to obtain a target sliding operation data from the multiple sliding operation data corresponding to the user in order from the time when the sliding operation data acquisition time is from far to near, And sliding the target corresponding to the target sliding operation data The webpage touch position of the webpage is used as the operation of comparing the webpage touch position until the processing of all the sliding operation data is completed.
  • the position of the first-page webpage content is the position of the first-page webpage content of the target webpage.
  • the user opens the landing page they will browse to the first page of the landing page. For example, the title of the landing page.
  • Step 3030 Determine the webpage touch position matching the screen touch position according to the current display content of the target webpage on the display screen, and use the determined webpage touch position as the sliding operation data, where the target webpage includes at least two partial page areas .
  • the target sliding operation data is the current sliding operation data.
  • the target sliding operation data When acquiring each sliding operation data generated in the process of the user browsing the target webpage, record the current time as the acquisition time corresponding to the sliding operation data.
  • Step 3060 In the target webpage, use the obtained partial page area between the touch position of the comparison webpage and the reference webpage comparison position as the target partial page area associated with the target sliding operation data.
  • a partial page area included between the touch position of the comparison webpage and the reference webpage comparison position is obtained, that is, the touch position of the comparison webpage and the first line webpage are obtained Partial page area included between content locations.
  • the position of the webpage content in the first line of this time is located in the partial page area 1
  • the touch position of the comparison webpage is located in the partial page area 3.
  • the reference webpage comparison position is located in the local page area 1
  • the local page areas included between the touch position of the comparison webpage and the reference webpage comparison position are the local page area 1, the local page area 2, and the local page area 3.
  • the partial page area 1, the partial page area 2, and the partial page area 3 are taken as the target partial page area associated with the target sliding operation data.
  • Step 3080 Calculate the residence time of the user for the partial page area in the target webpage according to at least one target partial page area and the operation association time matched with the sliding operation data.
  • FIG. 4 is a flowchart of still another method for processing webpage operation data according to an embodiment of the present disclosure.
  • This embodiment can be combined with one or alternative solutions in one or more of the above embodiments.
  • to calculate the user's residence time for the partial page area in the target webpage including: according to the obtained target partial page area associated with each sliding operation data, statistics The number of acquisitions corresponding to each partial page area in the target webpage; the set interval duration is taken as the operation association duration matching the sliding operation data, and the product of the number of acquisitions of each partial page area and the operation association duration is taken as the user ’s The residence time of each partial page area in the target webpage.
  • Step 4030 In the target webpage, obtain at least one target partial page area associated with the sliding operation data.
  • the interval duration is set to a preset duration. For example, set the interval to 1 second.
  • the number of acquisitions corresponding to multiple partial page regions in the target webpage is counted: the number of acquisitions of the partial page region 1 is one; the number of acquisitions of the partial page region 2 is three; the number of acquisitions of the partial page region 3 is two.
  • the product of the number of times that each partial page area is acquired and the time associated with the operation is taken as the residence time of the user for each partial page area in the target webpage. That is, the residence time of the partial page area 1 is 1 second, the residence time of the partial page area 2 is 3 seconds, and the residence time of the partial page area 3 is 2 seconds.
  • the number of acquisitions corresponding to each partial page area in the target webpage is counted according to the target partial page area associated with each sliding operation data, and then the set interval duration is used as the sliding operation
  • the operation association duration of data matching, the product of the number of acquisitions of each partial page area and the operation association duration is used as the user's residence time for the partial page area in the target webpage, and the partial page associated with the user's sliding operation data can be determined in real time
  • the area can also calculate the user's residence time for each partial page area in the webpage as the user's attention distribution data.
  • FIG. 5 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment may be combined with one or more optional solutions in one or more embodiments described above.
  • obtaining the user ’s screen touch position on the target webpage ’s display screen at the set interval duration may include: recording the user ’s access time when it is detected that the user opens the target webpage; The time obtains the screen touch position of the user on the display screen of the target webpage according to the set interval duration.
  • the method further includes: determining the user's target according to the access time Whether the dwell time of the target webpage reaches the preset correction time; after determining that the preset correction time is reached, the sliding operation data generated during the process of browsing the target webpage by the user is obtained according to the user's access session identifier; the user is calculated according to the sliding operation data Corrected stay time for the local page area in the target web page; replace the stay time with the corrected stay time.
  • the method may include steps 5010 to 5090.
  • Step 5010 When it is detected that the user opens the target webpage, record the user's access time.
  • the access time is the time when the user opens the target webpage.
  • the interval duration is set to a preset duration. For example, set the interval to 1 second.
  • the access time as the starting time node, the user's sliding operation is monitored, and the user's screen touch position under the display screen of the target web page is obtained every 1 second.
  • Step 5030 According to the current display content of the target webpage on the display screen, determine the webpage touch position matching the screen touch position, and use the determined webpage touch position as the sliding operation data, wherein the target webpage includes at least two partial page areas .
  • Step 5040 In the target webpage, obtain at least one target partial page area associated with the sliding operation data.
  • Step 5050 Calculate the residence time of the user for the partial page area in the target webpage according to at least one target partial page area and the operation association time matched with the sliding operation data.
  • Step 5060 Determine whether the user's stay time for the target webpage reaches the preset correction time according to the access time.
  • the user's residence time for the partial page area in the target webpage perform offline correction, that is, after the preset correction time is reached, after obtaining the sliding operation data generated during the process of the user browsing the target webpage, the user's residence time for the partial page area in the target webpage is recalculated.
  • the preset correction time is a preset time node.
  • the preset correction time corresponding to the user's current access process can be determined according to the access time and the preset interval duration, and then it is determined whether the current time reaches the preset correction time. For example, if the access time is 9 o'clock and the preset interval is 1 hour, the preset correction time corresponding to the user's current access process is 10 o'clock, and it is determined whether the current time reaches 10 o'clock.
  • Step 5070 After determining that the preset correction time is reached, obtain the sliding operation data generated during the user browsing the target webpage according to the user's access session identifier.
  • the process of a user browsing a target webpage has a unique corresponding user access session identifier. After determining that the preset correction time is reached, the sliding operation data generated during the process of the corresponding user browsing the target webpage can be obtained according to the user's access session identifier.
  • the calculation is performed again according to the same calculation rule: in the target webpage, at least one target partial page area associated with the sliding operation data is acquired. Then, based on the target partial page area and the operation association time matched with the sliding operation data, the user's stay time for the partial page area in the target webpage, that is, the corrected stay time, is calculated.
  • Step 5090 Replace the dwell time with the modified dwell time.
  • the previously calculated stay time for the partial page area in the target web page is replaced with the corrected stay time obtained by performing another calculation.
  • the user's access time is recorded, and the user's screen touch position under the display screen of the target webpage is obtained according to the access time according to the set interval duration, and determined according to the access time
  • the user determines whether the dwell time of the target webpage reaches the preset correction time, and after determining that the preset correction time is reached, obtains the sliding operation data generated during the user browsing the target webpage according to the user's access session identifier, and calculates the user Correct the dwell time for the local page area in the target webpage, and then replace the dwell time with the modified dwell time.
  • the user's screen touch position can be obtained regularly after the user opens the target webpage, and the user can also target the partial page in the target webpage.
  • the residence time of the area is corrected offline to improve the accuracy and reliability of the user's attention distribution data.
  • FIG. 6 is a schematic structural diagram of a device for processing webpage operation data according to an embodiment of the present disclosure. This embodiment can be applied to the case of processing webpage operation data.
  • the device may be implemented in software and / or hardware, and the device may be configured in an electronic device.
  • the apparatus may include: a data acquisition module 601, an area acquisition module 602, and a time calculation module 603.
  • the data acquisition module 601 is configured to acquire the sliding operation data generated during the user browsing the target webpage.
  • the target webpage includes at least two partial page areas; the area acquisition module 602, Set to obtain at least one target partial page area associated with the sliding operation data in the target webpage; the time calculation module 603 is set to calculate the user's target based on the at least one target partial page area and the operation association duration matching the sliding operation data The residence time of the partial page area in the target webpage.
  • the target webpage includes at least two partial page areas, and in the target webpage, acquiring and sliding operations At least one target partial page area associated with the data, according to the target partial page area and the operation association duration matched with the sliding operation data, the user's residence time for the partial page area in the target web page is calculated, solving no effective measures in the related technology
  • the problem of user attention distribution data can be obtained in real time according to the interaction data of each user with the product display page, and the user's residence time for each partial page area in the web page can be determined in real time according to the user's webpage operation data, as the user attention distribution data.
  • the data acquisition module 601 may include: a location acquisition unit configured to acquire the user ’s information on the display screen of the target webpage at a set interval in the process of determining the user ’s target webpage browsing Screen touch position; the data determination unit is set to determine the webpage touch position matching the screen touch position according to the current display content of the target webpage on the display screen, and use the determined webpage touch position as the slide operation data.
  • a first position determining unit configured to determine the content position of the first line of the webpage in the target webpage when it is detected that the user opens the target webpage
  • the area acquisition module 602 may include: a second position determination unit configured to determine the position of the first-line webpage content as the reference webpage comparison position; a data acquisition unit configured to sequentially acquire the sliding operation data in the order from farthest to nearest Obtain a target sliding operation data from the multiple sliding operation data corresponding to the user, and use the webpage touch position of the target webpage corresponding to the target sliding operation data as the comparison webpage touch position;
  • the area acquisition unit is set to the target webpage ,
  • the partial page area included between the acquired touch position of the comparison webpage and the reference webpage comparison position is used as the target partial page area associated with the target sliding operation data;
  • the third position determining unit is set to The webpage touch position of the target webpage corresponding to the data is determined as the new base After comparing the positions of the webpages, go back and execute, according to the sequence of the time of
  • the time calculation module 603 may include: a frequency counting unit configured to count each part of the target webpage according to the acquired target partial page area associated with each sliding operation data The number of acquisitions corresponding to the page area; the time calculation unit is set to use the set interval duration as the operation association duration that matches the slide operation data, and the product of the number of acquisitions for each partial page area and the operation association duration as the user's target The residence time of each partial page area in.
  • an area division module configured to divide and label the target webpage according to a preset manner to obtain at least two partial page areas corresponding to the target webpage.
  • the location acquisition unit may include: a time recording subunit, which is set to record the user's access time when it is detected that the user opens the target webpage; and a location acquisition subunit, which is set to be based on the access time Acquire the screen touch position of the user on the display screen of the target webpage according to the set interval duration.
  • it may further include: a time judgment module, configured to determine whether the user's stay time for the target webpage reaches a preset correction time according to the access time; an operation data acquisition module, set In order to obtain the sliding operation data generated during the user's browsing of the target webpage according to the user's access session identifier after determining that the preset correction time has been reached; the correction time calculation module is set to calculate the user's partial response to the target webpage based on the sliding operation data Corrected dwell time in the page area; time replacement module, set to replace dwell time with modified dwell time.
  • the apparatus for processing webpage operation data provided by the embodiments of the present disclosure can execute the method for processing webpage operation data provided by the embodiments of the present disclosure, and has functional modules and effects corresponding to the execution method.
  • FIG. 7 shows a schematic structural diagram of an electronic device (eg, terminal device or server) 700 suitable for implementing the embodiments of the present disclosure.
  • Terminal devices in the embodiments of the present disclosure may include mobile phones, notebook computers, digital broadcast receivers, personal digital assistants (Personal Digital Assistant (PDA), tablet computers (Portable Android Device, PAD), portable multimedia players (Portable Media Player, PMP), mobile terminals such as in-vehicle terminals (such as car navigation terminals), and fixed terminals such as digital TVs, desktop computers, and so on.
  • PDA Personal Digital Assistant
  • PMP portable multimedia players
  • mobile terminals such as in-vehicle terminals (such as car navigation terminals)
  • fixed terminals such as digital TVs, desktop computers, and so on.
  • the electronic device shown in FIG. 7 is only an example, and should not bring limitations on the functions and use scope of the embodiments of the present disclosure.
  • the electronic device 700 may include a processing device (such as a central processing unit, a graphics processor, etc.) 701, and the processing device 701 may be based on a program stored in a read-only memory (Read-only Memory, ROM) 702 or from The storage device 708 loads the program in the random access memory (Random Access Memory, RAM) 703 to perform one or more appropriate actions and processes. In the RAM 703, one or more programs and data necessary for the operation of the electronic device 700 are also stored.
  • the processing device 701, ROM 702, and RAM 703 are connected to each other through a bus 704.
  • An input / output (I / O) interface 705 is also connected to the bus 704.
  • the following devices can be connected to the I / O interface 705: including input devices 706 such as touch screens, touch pads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc .; including, for example, liquid crystal displays (Liquid Crystal Display, LCD) , An output device 707 of a speaker, a vibrator, etc .; a storage device 708 including, for example, a magnetic tape, a hard disk, etc .; and a communication device 709.
  • the communication device 709 may allow the electronic device 700 to perform wireless or wired communication with other devices to exchange data.
  • FIG. 7 shows an electronic device 700 having one or more devices, it is not required to implement or have all the devices shown.
  • the present disclosure may alternatively be implemented or equipped with more or fewer devices.
  • the process described above with reference to the flowchart may be implemented as a computer software program.
  • the embodiments of the present disclosure include a computer program product including a computer program carried on a computer-readable medium, the computer program containing program code for performing the method shown in the flowchart.
  • the computer program may be downloaded and installed from the network through the communication device 709, or from the storage device 708, or from the ROM 702.
  • the processing device 701 the above function in the method of the embodiment of the present disclosure is executed.
  • the above-mentioned computer-readable medium of the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or a combination of the two.
  • the computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or a combination of the above.
  • Examples of computer-readable storage media may include: electrical connection with one or more wires, portable computer disk, hard disk, RAM, ROM, erasable programmable read only memory (Erasable Programmable Read Only Memory, EPROM) or flash memory, Optical fiber, portable compact disk read-only memory (Compact Disc Read-Only Memory, CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing.
  • the computer-readable storage medium may be any tangible medium that contains or stores a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device.
  • the computer-readable signal medium may include a data signal that is propagated in baseband or as part of a carrier wave, and the computer-readable signal medium carries computer-readable program code.
  • This propagated data signal can take many forms, including electromagnetic signals, optical signals, or a combination of the above.
  • the computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable signal medium may send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device .
  • the program code contained on the computer-readable medium may be transmitted using any appropriate medium, including: electric wires, optical cables, radio frequency (Radio Frequency, RF), etc., or a combination thereof.
  • the computer-readable medium may be included in the electronic device; or it may exist alone without being assembled into the electronic device.
  • the computer-readable medium carries one or more programs, and when the one or more programs are executed by the electronic device, the electronic device is caused to: obtain the sliding operation data generated during the process of the user browsing the target webpage, where the target The webpage includes at least two partial page areas; in the target webpage, at least one target partial page area associated with the sliding operation data is obtained; based on the at least one target partial page area and the operation association duration matched with the sliding operation data, the user is calculated The residence time for the local page area in the target webpage.
  • the computer program code for performing the operations of the present disclosure can be written in one or more programming languages or a combination thereof.
  • the above programming languages include object-oriented programming languages such as Java, Smalltalk, C ++, and also include conventional Procedural programming language-such as "C" language or similar programming language.
  • the program code may execute entirely on the user's computer, partly on the user's computer, as an independent software package, partly on the user's computer and partly on a remote computer, or entirely on the remote computer or server.
  • the remote computer can be connected to the user's computer through any kind of network, including a local area network (Local Area Network, LAN) or wide area network (Wide Area Network, WAN), or it can be connected to an external computer ( (For example, using an Internet service provider to connect through the Internet).
  • LAN Local Area Network
  • WAN Wide Area Network
  • each block in the flowchart or block diagram may represent a module, a program segment, or a part of code, which contains one or more executable instructions for implementing a specified logical function.
  • the functions marked in the blocks may also occur in an order different from that marked in the drawings. For example, two blocks shown in succession can actually be executed in parallel, and sometimes they can also be executed in reverse order, depending on the functions involved.
  • Each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented with dedicated hardware-based systems that perform specified functions or operations, or can be dedicated hardware It is implemented in combination with computer instructions.
  • the modules and units described in the embodiments of the present disclosure may be implemented in software or hardware.
  • the name of the module or unit does not constitute a limitation to the module or unit itself under certain circumstances.
  • the data acquisition module can also be described as “acquiring the data of the sliding operation generated during the process of the user browsing the target webpage "Module”
  • the location acquiring unit can also be described as "a unit that acquires the user's screen touch position under the display screen of the target webpage according to the set interval duration in the process of determining the user's browsing the target webpage”.

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  • User Interface Of Digital Computer (AREA)

Abstract

L'invention concerne un procédé et un dispositif de traitement de données de fonctionnement de page Web, un appareil électronique et un support d'informations. Le procédé consiste : à acquérir des données d'opération de glissement générées lorsqu'un utilisateur navigue sur une page Web cible, la page Web cible comprenant au moins deux régions de sous-page (110) ; à acquérir, à partir de la page Web cible, au moins une région de sous-page cible associée aux données d'opération de glissement (120) ; et à effectuer, en fonction desdites régions de sous-page cible et d'une durée de fonctionnement associée correspondant aux données d'opération de glissement, un calcul afin d'obtenir une durée pendant laquelle l'utilisateur reste au niveau de la région de sous-page de la page Web cible (130).
PCT/CN2019/101685 2018-10-19 2019-08-21 Procédé et dispositif de traitement de données de fonctionnement de page web, appareil électronique et support d'informations WO2020078100A1 (fr)

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