WO2020078100A1

WO2020078100A1 - Method and device for processing webpage operation data, electronic apparatus, and storage medium

Info

Publication number: WO2020078100A1
Application number: PCT/CN2019/101685
Authority: WO
Inventors: 吴云飞
Original assignee: 北京字节跳动网络技术有限公司
Priority date: 2018-10-19
Filing date: 2019-08-21
Publication date: 2020-04-23
Also published as: CN109446044A

Abstract

Provided are a method and device for processing webpage operation data, an electronic apparatus, and a storage medium. The method comprises: acquiring slide operation data generated when a user is browsing a target webpage, wherein the target webpage comprises at least two sub-page regions (110); acquiring, from the target webpage, at least one target sub-page region associated with the slide operation data (120); and performing, according to the at least one target sub-page region and an associated operation duration matching the slide operation data, computation to obtain a duration in which the user remains at the sub-page region of the target webpage (130).

Description

Method, device, electronic device and storage medium for processing webpage operation data

This application requires the priority of the Chinese patent application filed on October 19, 2018, with the application number 201811222087.1, and the entire contents of this application are incorporated by reference in this application.

Technical field

Embodiments of the present disclosure relate to webpage operation data processing technology, for example, to a method, device, electronic device, and storage medium for processing webpage operation data.

Background technique

The product display page is a web page that is opened to the user after the user clicks on the product-related information published by social media or uses a search engine to search for the product-related information. The general product display page will display extended content related to the product.

The publisher of the product display page will want to know the user's attention distribution data on the published product display page in time, so that the product display page can be evaluated and modified based on user feedback. There is no effective measure in the related art to obtain user attention distribution data in real time according to the interaction data between each user and the product display page.

Summary of the invention

The present disclosure provides a method, device, electronic device, and storage medium for processing webpage operation data, so as to achieve real-time user attention distribution data according to webpage operation data when each user interacts with the webpage.

In an embodiment, an embodiment of the present disclosure provides a method for processing webpage operation data, including:

Acquiring sliding operation data generated during the process of the user browsing the target webpage, where the target webpage includes at least two partial page areas;

In the target webpage, obtain at least one target partial page area associated with the sliding operation data;

Based on at least one target partial page area and the operation association duration matched with the sliding operation data, the residence time of the user for the partial page area in the target web page is calculated.

In an embodiment, an embodiment of the present disclosure further provides a device for processing webpage operation data, including:

The data acquisition module is configured to acquire the sliding operation data generated during the process of the user browsing the target webpage, wherein the target webpage includes at least two partial page areas;

An area obtaining module, configured to obtain at least one target partial page area associated with the sliding operation data in the target web page;

The time calculation module is configured to calculate the residence time of the user with respect to the partial page area in the target webpage based on at least one target partial page area and the operation association duration matched with the sliding operation data.

In an embodiment, an embodiment of the present disclosure also provides an electronic device, including:

One or more processors;

Storage device, configured to store one or more programs,

One or more programs are executed by one or more processors, so that the one or more processors implement the method as described in the embodiments of the present disclosure.

In an embodiment, an embodiment of the present disclosure also provides a computer-readable storage medium that stores a computer program on the computer-readable storage medium, and when the computer program is executed by a processor, it is implemented as described in the embodiment of the present disclosure method.

BRIEF DESCRIPTION

1 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure;

2 is a flowchart of another method for processing webpage operation data according to an embodiment of the present disclosure;

3 is a flowchart of still another method for processing webpage operation data according to an embodiment of the present disclosure;

4 is a flowchart of still another method for processing webpage operation data according to an embodiment of the present disclosure;

5 is a flowchart of still another method for processing webpage operation data according to an embodiment of the present disclosure;

6 is a schematic structural diagram of an apparatus for processing webpage operation data according to an embodiment of the present disclosure;

7 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.

detailed description

The disclosure will be described below with reference to the drawings and embodiments. The embodiments described herein are only for explaining the present disclosure, but not for limiting the present disclosure. For ease of description, only some parts but not all structures related to the present disclosure are shown in the drawings.

Example one

FIG. 1 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment can be applied to the case of processing webpage operation data. The method can be executed by a webpage operation data processing device. The device may be implemented in software and / or hardware, and the device may be configured in an electronic device, for example, a terminal device or a server. As shown in FIG. 1, the method may include steps 110 to 130.

Step 110: Acquire sliding operation data generated during a user browsing a target webpage, where the target webpage includes at least two partial page areas.

In one embodiment, the target webpage is a webpage that the user can access and browse. For example, the target webpage may be a webpage opened to the user after the user clicks on product-related information published by social media or uses a search engine to search for product-related information. The target webpage includes at least two partial page areas. The partial page area is a page area obtained by dividing and labeling the target webpage according to a preset method. For example, the target web page is divided into 1000 partial page areas in the vertical direction, and sequentially numbered from top to bottom.

In the process of the user browsing the target webpage, the user's sliding operation is monitored to obtain the sliding operation data generated during the user's browsing the target webpage. The sliding operation may be a behavior of a user sliding on a screen of a mobile terminal by moving a finger or a stylus, or a behavior of switching a screen on a computer (Personal Computer, PC) side by using a sliding of a mouse. The sliding operation data may include the user's touch position on the target web page. The webpage touch position is the touch position with the target webpage when the user slides on the screen.

In an embodiment, in the process of determining that the user browses the target webpage, the sliding operation data generated during the user browsing the target webpage may be acquired according to the set interval duration.

In an embodiment, when it is detected that the user has a sliding operation, the generated sliding operation data may be acquired.

Step 120: In the target webpage, obtain at least one target partial page area associated with the sliding operation data.

In an embodiment, at least one target partial page area associated with the sliding operation data is determined according to the content of the first line of the target webpage and the user's all sliding operation data during the current visit. The first page content position is the location of the first page content of the target page. When a general user opens a target webpage, they will browse to the first page of the target webpage. For example, the title of the landing page.

In an embodiment, the reference webpage comparison position is the last slide operation data corresponding to the current slide operation data. When processing the sliding operation data for the first time, the position of the first-line webpage content is determined as the reference webpage comparison position. Acquire a target sliding operation data from a plurality of sliding operation data corresponding to the user according to the order of obtaining the sliding operation data from the farthest to the nearest, and the target webpage corresponding to the target sliding operation data The touch position is used as a comparison webpage touch position. The partial page area included between the acquired touch position of the comparison webpage and the reference webpage comparison position is the partial page area included between the acquisition touch position of the comparison webpage and the content position of the first-line webpage, as the sliding operation data with the target The associated target partial page area. After determining the target partial page area associated with the target sliding operation data, the target sliding operation data is determined as the new reference webpage comparison position. Return to execute a new target sliding operation data from a plurality of sliding operation data corresponding to the user according to the order from far to near of the sliding operation data acquisition time, and the corresponding to the target sliding operation data The webpage touch position of the target webpage is used as the operation of comparing the webpage touch position. In the target webpage, the partial page area included between the comparison webpage touch position and the reference webpage comparison position is acquired as the data associated with the new target sliding operation data The target partial page area until the processing of all the sliding operation data is completed, and the target partial page area associated with each sliding operation data is determined.

For example, when the sliding operation data is processed for the first time, the content position of the webpage in the first row is located in the partial page area 1, and the touch position of the comparison webpage is located in the partial page area 3. That is, the reference webpage comparison position is located in the local page area 1, and the local page areas included between the touch position of the comparison webpage and the reference webpage comparison position are the local page area 1, the local page area 2, and the local page area 3. The partial page area 1, the partial page area 2, and the partial page area 3 are taken as the target partial page area associated with the target sliding operation data. Then, the webpage touch position of the target webpage corresponding to the target sliding operation data is determined as the new reference webpage comparison position, that is, the new reference webpage comparison position is the partial page area 3. Acquire a target sliding operation data from a plurality of sliding operation data corresponding to the user according to the order of obtaining the sliding operation data from the farthest to the nearest, and the target webpage corresponding to the target sliding operation data The touch position is used as a comparison webpage touch position. The new comparison webpage touch position is the partial page area 4, and the partial page areas included between the comparison webpage touch position and the reference webpage comparison position are the partial page area 3 and the partial page area 4. The partial page area 3 and the partial page area 4 are used as the target partial page area associated with the new target sliding operation data.

Step 130: Calculate the residence time of the user for the partial page area in the target webpage according to at least one target partial page area and the operation association time matched with the sliding operation data.

In one embodiment, after processing all the sliding operation data, according to the at least one target partial page area associated with the sliding operation data and the operation association duration matched with the sliding operation data, the user's partial page in the target web page is calculated The residence time of the area.

In one embodiment, the set interval duration is used as the operation association duration matched with the sliding operation data. In one embodiment, according to the acquired target partial page area associated with each sliding operation data, the number of acquisitions corresponding to each partial page area in the target web page is counted, and then the number of acquisitions and operations of each partial page area The product of the association time is used as the residence time of the user for each partial page area in the target webpage. For example, the target webpage includes a partial page area 1, a partial page area 2, and a partial page area 3. Count the number of acquisitions corresponding to each partial page area in the target web page. The number of acquisitions of the partial page area 1 is 1. The number of acquisitions of the partial page area 2 is 5. The number of acquisitions of the partial page area 3 is 4. Set the interval to 1 second. The product of the number of times that each partial page area is acquired and the time associated with the operation is taken as the residence time of the user for each partial page area in the target webpage. That is, the residence time of the partial page area 1 is 1 second, the residence time of the partial page area 2 is 5 seconds, and the residence time of the partial page area 3 is 4 seconds.

In an embodiment, when the user has a sliding operation, when it is detected that the user has a sliding operation, the generated sliding operation data is acquired, and the duration from the previous sliding operation to the current sliding operation is detected, and the duration is taken as The length of time associated with the operation that matches the slide operation data for this slide operation. In an embodiment, the operation association corresponding to each partial page area in the target webpage is determined according to the acquired target partial page area associated with each slide operation data and the operation association duration corresponding to each slide operation data Duration, and then accumulate the operation associated duration corresponding to each partial page area as the user's residence time for each partial page area in the target webpage.

In an embodiment, calculating the user's residence time for the partial page area in the target webpage can be understood as calculating the user's residence time for each partial page area in the target webpage, or can be understood as calculating the user's residence time for the target webpage The residence time of the target partial page area. The target partial page area is all or part of the page area in the target web page.

In the technical solution of this embodiment, by acquiring the sliding operation data generated during the process of the user browsing the target webpage, the target webpage includes at least two partial page areas, and in the target webpage, at least at least two associated with the sliding operation data are acquired. A target partial page area, and then based on the target partial page area and the operation association time matched with the sliding operation data, the user's residence time for the partial page area in the target web page is calculated, which solves that there is no effective measure in the related technology. Each user's interaction data with the product display page obtains the user's attention distribution data. The user's residence time for each partial page area in the webpage can be determined in real time according to the user's webpage operation data, as the user's attention distribution data.

Example 2

FIG. 2 is a flowchart of another method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment may be combined with one or more optional solutions in one or more embodiments described above. In this embodiment, Obtaining the sliding operation data generated during the process of the user browsing the target webpage may include: in the process of determining the user browsing the target webpage, acquiring the user's screen touch position on the display screen of the target webpage at a set interval duration; The current display content on the display screen determines the webpage touch position matching the screen touch position, and uses the determined webpage touch position as the sliding operation data.

And, it may further include: dividing and labeling the target webpage according to a preset manner to obtain at least two partial page areas corresponding to the target webpage.

As shown in FIG. 2, the method may include steps 2010 to 2050.

Step 2010: Divide and label the target webpage according to a preset manner to obtain at least two partial page areas corresponding to the target webpage.

In an embodiment, the partial page area is a page area obtained after dividing and labeling the target webpage according to a preset manner. Optionally, the preset method is to divide the target webpage into 1000 partial page areas in the vertical direction, and sequentially mark the serial numbers 1-1000 from top to bottom.

Step 2020: In the process of determining that the user browses the target webpage, obtain the user's screen touch position on the display screen of the target webpage according to the set interval duration.

In an embodiment, the interval duration is set to a preset duration. For example, set the interval to 1 second. In the process of determining that the user browses the target webpage, the user's sliding operation is monitored, and the user's screen touch position on the display screen of the target webpage is obtained every 1 second.

Step 2030: According to the current display content of the target webpage on the display screen, determine the webpage touch position matching the screen touch position, and use the determined webpage touch position as the sliding operation data, wherein the target webpage includes at least two partial page areas .

In one embodiment, the webpage touch position is the touch position with the target webpage when the user slides on the screen. The display screen may not display all the target webpage content. The user needs to switch the screen to browse the entire content of the target webpage through a sliding operation. The current display content is the webpage content of the target webpage currently displayed on the display screen. According to the screen touch position of the user on the display screen of the target webpage and the current display content of the target webpage on the display screen, the touch position of the user with the target webpage, that is, the webpage touch position can be determined.

Step 2040: In the target webpage, obtain at least one target partial page area associated with the sliding operation data.

Step 2050: Calculate the residence time of the user for the partial page area in the target webpage according to at least one target partial page area and the operation association time matched with the sliding operation data.

The technical solution of this embodiment obtains at least two partial page areas corresponding to the target webpage by dividing and labeling the target webpage according to a preset method, and in the process of determining the user browsing the target webpage, the user is acquired according to the set interval duration The screen touch position under the display screen of the target webpage; according to the current display content of the target webpage under the display screen, determine the webpage touch position matching the screen touch position, and use the determined webpage touch position as the sliding operation data, the target can be The webpage is divided into multiple areas, and the touch position of the user with the target webpage when sliding on the screen can be determined according to the user's webpage operation data in real time.

Example Three

FIG. 3 is a flowchart of yet another method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment may be combined with one or more optional solutions in one or more embodiments described above. In this embodiment, In the process of determining that the user browses the target webpage, before acquiring the user's screen touch position on the display screen of the target webpage according to the set interval duration, it may further include: when it is detected that the user opens the target webpage, Determine the location of the first line of web content.

And, in the target webpage, acquiring at least one target partial page area associated with the sliding operation data may include: determining the position of the first line of webpage content as the reference webpage comparison position; according to the time of acquiring the sliding operation data from far to near In order, sequentially obtain one target sliding operation data from the multiple sliding operation data corresponding to the user, and use the webpage touch position of the target webpage corresponding to the target sliding operation data as the comparison webpage touch position; , The partial page area included between the acquired touch position of the comparison webpage and the reference webpage comparison position is used as the target partial page area associated with the target sliding operation data; in the target webpage corresponding to the target sliding operation data After the webpage touch position is determined as the new reference webpage comparison position, return to the execution to obtain a target sliding operation data from the multiple sliding operation data corresponding to the user in order from the time when the sliding operation data acquisition time is from far to near, And sliding the target corresponding to the target sliding operation data The webpage touch position of the webpage is used as the operation of comparing the webpage touch position until the processing of all the sliding operation data is completed.

As shown in FIG. 3, the method may include steps 3010 to 3080.

Step 3010: In the case where it is detected that the user opens the target webpage, the target webpage content position is determined in the target webpage.

Among them, the position of the first-page webpage content is the position of the first-page webpage content of the target webpage. When the user opens the landing page, they will browse to the first page of the landing page. For example, the title of the landing page.

Step 3020: In the process of determining that the user browses the target webpage, obtain the user's screen touch position on the display screen of the target webpage according to the set interval duration.

Step 3030: Determine the webpage touch position matching the screen touch position according to the current display content of the target webpage on the display screen, and use the determined webpage touch position as the sliding operation data, where the target webpage includes at least two partial page areas .

Step 3040: Determine the position of the first-line webpage content as the reference webpage comparison position.

In an embodiment, the reference webpage comparison position is the last slide operation data corresponding to the current slide operation data. When the sliding operation data is processed for the first time, the position of the content of the first-line webpage is determined as the reference webpage comparison position.

Step 3050: Acquire a target sliding operation data from the multiple sliding operation data corresponding to the user according to the order from far to near of the sliding operation data acquisition time, and compare the target corresponding to the target sliding operation data The webpage touch position of the webpage is used as the comparison webpage touch position.

In an embodiment, the target sliding operation data is the current sliding operation data. When acquiring each sliding operation data generated in the process of the user browsing the target webpage, record the current time as the acquisition time corresponding to the sliding operation data.

Step 3060: In the target webpage, use the obtained partial page area between the touch position of the comparison webpage and the reference webpage comparison position as the target partial page area associated with the target sliding operation data.

In an embodiment, when the sliding operation data is processed for the first time, a partial page area included between the touch position of the comparison webpage and the reference webpage comparison position is obtained, that is, the touch position of the comparison webpage and the first line webpage are obtained Partial page area included between content locations. For example, when the sliding operation data is processed for the first time, the position of the webpage content in the first line of this time is located in the partial page area 1, and the touch position of the comparison webpage is located in the partial page area 3. That is, the reference webpage comparison position is located in the local page area 1, and the local page areas included between the touch position of the comparison webpage and the reference webpage comparison position are the local page area 1, the local page area 2, and the local page area 3. The partial page area 1, the partial page area 2, and the partial page area 3 are taken as the target partial page area associated with the target sliding operation data.

Step 3070: After determining the webpage touch position of the target webpage corresponding to the target sliding operation data as the new reference webpage comparison position, return to the execution in the order from farthest to nearest in the time of acquiring the sliding operation data, and then from the Obtain a target sliding operation data from the multiple sliding operation data corresponding to the user, and use the webpage touch position of the target webpage corresponding to the target sliding operation data as the operation of comparing the webpage touch position until all the sliding operation data is completed Treatment.

In an embodiment, after determining the target partial page area associated with the target sliding operation data, the target sliding operation data is determined as a new reference webpage comparison position. Return to perform the operation of obtaining a new target sliding operation data as the operation of comparing the touch position of the webpage according to the order from the time of obtaining the sliding operation data from the farthest to the nearest. The partial page area included between the positions serves as the target partial page area associated with the new target sliding operation data until all the slide operation data is processed, and the target partial page area associated with each sliding operation data is determined.

Step 3080: Calculate the residence time of the user for the partial page area in the target webpage according to at least one target partial page area and the operation association time matched with the sliding operation data.

In the technical solution of this embodiment, by determining the position of the first-page webpage content as the reference webpage comparison position, in accordance with the order of the time of acquiring the sliding operation data from far to near, it is sequentially obtained from the multiple sliding operation data corresponding to the user A target sliding operation data, and use the webpage touch position of the target webpage corresponding to the target sliding operation data as the comparison webpage touch position, and in the target webpage, compare the obtained comparison webpage touch position with the reference webpage comparison position The partial page area included in between is used as the target partial page area associated with the target sliding operation data, and after determining the webpage touch position of the target webpage corresponding to the target sliding operation data as the new reference webpage comparison position, returns Executing, in order from the time of acquiring the sliding operation data from far to near, sequentially acquiring one target sliding operation data from a plurality of sliding operation data corresponding to the user, and matching the target webpage corresponding to the target sliding operation data Webpage touch position as an operation to compare webpage touch position until completion Sliding operation processing of all the data in real time based on the pages the user operation data, each partial area of the page to determine the user's slide operation corresponding target web page on the screen when the user slides.

Example 4

FIG. 4 is a flowchart of still another method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment can be combined with one or alternative solutions in one or more of the above embodiments. In this embodiment, according to at least A target partial page area, and the operation association duration matched with the sliding operation data, to calculate the user's residence time for the partial page area in the target webpage, including: according to the obtained target partial page area associated with each sliding operation data, statistics The number of acquisitions corresponding to each partial page area in the target webpage; the set interval duration is taken as the operation association duration matching the sliding operation data, and the product of the number of acquisitions of each partial page area and the operation association duration is taken as the user ’s The residence time of each partial page area in the target webpage.

As shown in FIG. 4, the method may include steps 4010 to 4050.

Step 4010: In the process of determining that the user browses the target webpage, obtain the user's screen touch position on the display screen of the target webpage according to the set interval duration.

Step 4020: According to the current display content of the target webpage on the display screen, determine the webpage touch position matching the screen touch position, and use the determined webpage touch position as the sliding operation data, wherein the target webpage includes at least two partial page areas .

Step 4030: In the target webpage, obtain at least one target partial page area associated with the sliding operation data.

Step 4040: According to the obtained target partial page area associated with each sliding operation data, count the number of acquisitions corresponding to each partial page area in the target webpage.

In an embodiment, after acquiring at least one target partial page area associated with each sliding operation data, the number of acquisitions corresponding to each partial page area in the target web page is counted. The number of acquisitions is the number of times the partial page area is associated with the sliding operation data.

For example, a total of 3 sliding operation data were acquired. The target partial page areas associated with the first slide operation data are: partial page area 1 and partial page area 2. The target partial pages associated with the second slide operation data are: area partial page area 2 and partial page area 3. The target partial page areas associated with the third slide operation data are: partial page area 2 and partial page area 3. The number of acquisitions corresponding to each partial page area in the target web page is counted: the number of acquisitions of partial page area 1 is one; the number of acquisitions of partial page area 2 is three; the number of acquisitions of partial page area 3 is two.

Step 4050, the set interval duration is used as the operation association duration matching the sliding operation data, and the product of the number of acquisitions of each partial page area and the operation association duration is used as the user's residence time for each partial page area in the target webpage .

In an embodiment, the interval duration is set to a preset duration. For example, set the interval to 1 second. The number of acquisitions corresponding to multiple partial page regions in the target webpage is counted: the number of acquisitions of the partial page region 1 is one; the number of acquisitions of the partial page region 2 is three; the number of acquisitions of the partial page region 3 is two. The product of the number of times that each partial page area is acquired and the time associated with the operation is taken as the residence time of the user for each partial page area in the target webpage. That is, the residence time of the partial page area 1 is 1 second, the residence time of the partial page area 2 is 3 seconds, and the residence time of the partial page area 3 is 2 seconds.

In the technical solution of this embodiment, the number of acquisitions corresponding to each partial page area in the target webpage is counted according to the target partial page area associated with each sliding operation data, and then the set interval duration is used as the sliding operation The operation association duration of data matching, the product of the number of acquisitions of each partial page area and the operation association duration is used as the user's residence time for the partial page area in the target webpage, and the partial page associated with the user's sliding operation data can be determined in real time The area can also calculate the user's residence time for each partial page area in the webpage as the user's attention distribution data.

Example 5

FIG. 5 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure. This embodiment may be combined with one or more optional solutions in one or more embodiments described above. In this embodiment , In the process of determining the user ’s target webpage, obtaining the user ’s screen touch position on the target webpage ’s display screen at the set interval duration may include: recording the user ’s access time when it is detected that the user opens the target webpage; The time obtains the screen touch position of the user on the display screen of the target webpage according to the set interval duration.

And, after calculating the residence time of the user for each partial page area in the target webpage according to at least one target partial page area and the operation association duration matched with the sliding operation data, the method further includes: determining the user's target according to the access time Whether the dwell time of the target webpage reaches the preset correction time; after determining that the preset correction time is reached, the sliding operation data generated during the process of browsing the target webpage by the user is obtained according to the user's access session identifier; the user is calculated according to the sliding operation data Corrected stay time for the local page area in the target web page; replace the stay time with the corrected stay time.

As shown in FIG. 5, the method may include steps 5010 to 5090.

Step 5010: When it is detected that the user opens the target webpage, record the user's access time.

The access time is the time when the user opens the target webpage.

Step 5020: Acquire the screen touch position of the user on the display screen of the target webpage according to the set interval duration according to the access time.

In an embodiment, the interval duration is set to a preset duration. For example, set the interval to 1 second. Using the access time as the starting time node, the user's sliding operation is monitored, and the user's screen touch position under the display screen of the target web page is obtained every 1 second.

Step 5030: According to the current display content of the target webpage on the display screen, determine the webpage touch position matching the screen touch position, and use the determined webpage touch position as the sliding operation data, wherein the target webpage includes at least two partial page areas .

Step 5040: In the target webpage, obtain at least one target partial page area associated with the sliding operation data.

Step 5050: Calculate the residence time of the user for the partial page area in the target webpage according to at least one target partial page area and the operation association time matched with the sliding operation data.

Step 5060: Determine whether the user's stay time for the target webpage reaches the preset correction time according to the access time.

In an embodiment, in order to ensure the accuracy and reliability of the calculated user's residence time for the partial page area in the target webpage, after the preset correction time is reached, the user's residence time for the partial page area in the target webpage Perform offline correction, that is, after the preset correction time is reached, after obtaining the sliding operation data generated during the process of the user browsing the target webpage, the user's residence time for the partial page area in the target webpage is recalculated.

The preset correction time is a preset time node. In an embodiment, the preset correction time corresponding to the user's current access process can be determined according to the access time and the preset interval duration, and then it is determined whether the current time reaches the preset correction time. For example, if the access time is 9 o'clock and the preset interval is 1 hour, the preset correction time corresponding to the user's current access process is 10 o'clock, and it is determined whether the current time reaches 10 o'clock.

Step 5070: After determining that the preset correction time is reached, obtain the sliding operation data generated during the user browsing the target webpage according to the user's access session identifier.

In one embodiment, the process of a user browsing a target webpage has a unique corresponding user access session identifier. After determining that the preset correction time is reached, the sliding operation data generated during the process of the corresponding user browsing the target webpage can be obtained according to the user's access session identifier.

Step 5080: Calculate the corrected residence time of the user for the partial page area in the target webpage according to the sliding operation data.

In one embodiment, the calculation is performed again according to the same calculation rule: in the target webpage, at least one target partial page area associated with the sliding operation data is acquired. Then, based on the target partial page area and the operation association time matched with the sliding operation data, the user's stay time for the partial page area in the target webpage, that is, the corrected stay time, is calculated.

Step 5090: Replace the dwell time with the modified dwell time.

In an embodiment, the previously calculated stay time for the partial page area in the target web page is replaced with the corrected stay time obtained by performing another calculation.

In the technical solution of this embodiment, when it is detected that the user opens the target webpage, the user's access time is recorded, and the user's screen touch position under the display screen of the target webpage is obtained according to the access time according to the set interval duration, and determined according to the access time The user determines whether the dwell time of the target webpage reaches the preset correction time, and after determining that the preset correction time is reached, obtains the sliding operation data generated during the user browsing the target webpage according to the user's access session identifier, and calculates the user Correct the dwell time for the local page area in the target webpage, and then replace the dwell time with the modified dwell time. The user's screen touch position can be obtained regularly after the user opens the target webpage, and the user can also target the partial page in the target webpage. The residence time of the area is corrected offline to improve the accuracy and reliability of the user's attention distribution data.

Example Six

FIG. 6 is a schematic structural diagram of a device for processing webpage operation data according to an embodiment of the present disclosure. This embodiment can be applied to the case of processing webpage operation data. The device may be implemented in software and / or hardware, and the device may be configured in an electronic device. As shown in FIG. 6, the apparatus may include: a data acquisition module 601, an area acquisition module 602, and a time calculation module 603.

In one embodiment, the data acquisition module 601 is configured to acquire the sliding operation data generated during the user browsing the target webpage. In one embodiment, the target webpage includes at least two partial page areas; the area acquisition module 602, Set to obtain at least one target partial page area associated with the sliding operation data in the target webpage; the time calculation module 603 is set to calculate the user's target based on the at least one target partial page area and the operation association duration matching the sliding operation data The residence time of the partial page area in the target webpage.

In the technical solution of this embodiment, by acquiring the sliding operation data generated during the process of the user browsing the target webpage, in one embodiment, the target webpage includes at least two partial page areas, and in the target webpage, acquiring and sliding operations At least one target partial page area associated with the data, according to the target partial page area and the operation association duration matched with the sliding operation data, the user's residence time for the partial page area in the target web page is calculated, solving no effective measures in the related technology The problem of user attention distribution data can be obtained in real time according to the interaction data of each user with the product display page, and the user's residence time for each partial page area in the web page can be determined in real time according to the user's webpage operation data, as the user attention distribution data.

Optionally, on the basis of the above technical solution, the data acquisition module 601 may include: a location acquisition unit configured to acquire the user ’s information on the display screen of the target webpage at a set interval in the process of determining the user ’s target webpage browsing Screen touch position; the data determination unit is set to determine the webpage touch position matching the screen touch position according to the current display content of the target webpage on the display screen, and use the determined webpage touch position as the slide operation data.

Optionally, on the basis of the above technical solution, it may further include: a first position determining unit configured to determine the content position of the first line of the webpage in the target webpage when it is detected that the user opens the target webpage; and the area acquisition module 602 may include: a second position determination unit configured to determine the position of the first-line webpage content as the reference webpage comparison position; a data acquisition unit configured to sequentially acquire the sliding operation data in the order from farthest to nearest Obtain a target sliding operation data from the multiple sliding operation data corresponding to the user, and use the webpage touch position of the target webpage corresponding to the target sliding operation data as the comparison webpage touch position; the area acquisition unit is set to the target webpage , The partial page area included between the acquired touch position of the comparison webpage and the reference webpage comparison position is used as the target partial page area associated with the target sliding operation data; the third position determining unit is set to The webpage touch position of the target webpage corresponding to the data is determined as the new base After comparing the positions of the webpages, go back and execute, according to the sequence of the time of acquiring the sliding operation data from far to near, obtain one target sliding operation data from the multiple sliding operation data corresponding to the user in turn, and transfer the target sliding operation data The corresponding webpage touch position of the target webpage is used as an operation for comparing the webpage touch position until the processing of all sliding operation data is completed.

Optionally, on the basis of the above technical solution, the time calculation module 603 may include: a frequency counting unit configured to count each part of the target webpage according to the acquired target partial page area associated with each sliding operation data The number of acquisitions corresponding to the page area; the time calculation unit is set to use the set interval duration as the operation association duration that matches the slide operation data, and the product of the number of acquisitions for each partial page area and the operation association duration as the user's target The residence time of each partial page area in.

Optionally, on the basis of the above technical solution, it may further include: an area division module configured to divide and label the target webpage according to a preset manner to obtain at least two partial page areas corresponding to the target webpage.

Optionally, on the basis of the above technical solution, the location acquisition unit may include: a time recording subunit, which is set to record the user's access time when it is detected that the user opens the target webpage; and a location acquisition subunit, which is set to be based on the access time Acquire the screen touch position of the user on the display screen of the target webpage according to the set interval duration.

Optionally, on the basis of the above technical solution, it may further include: a time judgment module, configured to determine whether the user's stay time for the target webpage reaches a preset correction time according to the access time; an operation data acquisition module, set In order to obtain the sliding operation data generated during the user's browsing of the target webpage according to the user's access session identifier after determining that the preset correction time has been reached; the correction time calculation module is set to calculate the user's partial response to the target webpage based on the sliding operation data Corrected dwell time in the page area; time replacement module, set to replace dwell time with modified dwell time.

The apparatus for processing webpage operation data provided by the embodiments of the present disclosure can execute the method for processing webpage operation data provided by the embodiments of the present disclosure, and has functional modules and effects corresponding to the execution method.

Example 7

7 below, FIG. 7 shows a schematic structural diagram of an electronic device (eg, terminal device or server) 700 suitable for implementing the embodiments of the present disclosure. Terminal devices in the embodiments of the present disclosure may include mobile phones, notebook computers, digital broadcast receivers, personal digital assistants (Personal Digital Assistant (PDA), tablet computers (Portable Android Device, PAD), portable multimedia players (Portable Media Player, PMP), mobile terminals such as in-vehicle terminals (such as car navigation terminals), and fixed terminals such as digital TVs, desktop computers, and so on. The electronic device shown in FIG. 7 is only an example, and should not bring limitations on the functions and use scope of the embodiments of the present disclosure.

As shown in FIG. 7, the electronic device 700 may include a processing device (such as a central processing unit, a graphics processor, etc.) 701, and the processing device 701 may be based on a program stored in a read-only memory (Read-only Memory, ROM) 702 or from The storage device 708 loads the program in the random access memory (Random Access Memory, RAM) 703 to perform one or more appropriate actions and processes. In the RAM 703, one or more programs and data necessary for the operation of the electronic device 700 are also stored. The processing device 701, ROM 702, and RAM 703 are connected to each other through a bus 704. An input / output (I / O) interface 705 is also connected to the bus 704.

Generally, the following devices can be connected to the I / O interface 705: including input devices 706 such as touch screens, touch pads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc .; including, for example, liquid crystal displays (Liquid Crystal Display, LCD) , An output device 707 of a speaker, a vibrator, etc .; a storage device 708 including, for example, a magnetic tape, a hard disk, etc .; and a communication device 709. The communication device 709 may allow the electronic device 700 to perform wireless or wired communication with other devices to exchange data. Although FIG. 7 shows an electronic device 700 having one or more devices, it is not required to implement or have all the devices shown. The present disclosure may alternatively be implemented or equipped with more or fewer devices.

According to an embodiment of the present disclosure, the process described above with reference to the flowchart may be implemented as a computer software program. For example, the embodiments of the present disclosure include a computer program product including a computer program carried on a computer-readable medium, the computer program containing program code for performing the method shown in the flowchart. In such an embodiment, the computer program may be downloaded and installed from the network through the communication device 709, or from the storage device 708, or from the ROM 702. When the computer program is executed by the processing device 701, the above function in the method of the embodiment of the present disclosure is executed.

The above-mentioned computer-readable medium of the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or a combination of the two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or a combination of the above. Examples of computer-readable storage media may include: electrical connection with one or more wires, portable computer disk, hard disk, RAM, ROM, erasable programmable read only memory (Erasable Programmable Read Only Memory, EPROM) or flash memory, Optical fiber, portable compact disk read-only memory (Compact Disc Read-Only Memory, CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, the computer-readable storage medium may be any tangible medium that contains or stores a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device. In this disclosure, the computer-readable signal medium may include a data signal that is propagated in baseband or as part of a carrier wave, and the computer-readable signal medium carries computer-readable program code. This propagated data signal can take many forms, including electromagnetic signals, optical signals, or a combination of the above. The computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable signal medium may send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device . The program code contained on the computer-readable medium may be transmitted using any appropriate medium, including: electric wires, optical cables, radio frequency (Radio Frequency, RF), etc., or a combination thereof.

The computer-readable medium may be included in the electronic device; or it may exist alone without being assembled into the electronic device.

The computer-readable medium carries one or more programs, and when the one or more programs are executed by the electronic device, the electronic device is caused to: obtain the sliding operation data generated during the process of the user browsing the target webpage, where the target The webpage includes at least two partial page areas; in the target webpage, at least one target partial page area associated with the sliding operation data is obtained; based on the at least one target partial page area and the operation association duration matched with the sliding operation data, the user is calculated The residence time for the local page area in the target webpage.

The computer program code for performing the operations of the present disclosure can be written in one or more programming languages or a combination thereof. The above programming languages include object-oriented programming languages such as Java, Smalltalk, C ++, and also include conventional Procedural programming language-such as "C" language or similar programming language. The program code may execute entirely on the user's computer, partly on the user's computer, as an independent software package, partly on the user's computer and partly on a remote computer, or entirely on the remote computer or server. In situations involving remote computers, the remote computer can be connected to the user's computer through any kind of network, including a local area network (Local Area Network, LAN) or wide area network (Wide Area Network, WAN), or it can be connected to an external computer ( (For example, using an Internet service provider to connect through the Internet).

The flowchart and block diagrams in the drawings illustrate the possible implementation architecture, functions, and operations of the method and computer program product according to one or more embodiments of the present disclosure. Each block in the flowchart or block diagram may represent a module, a program segment, or a part of code, which contains one or more executable instructions for implementing a specified logical function. In some alternative implementations, the functions marked in the blocks may also occur in an order different from that marked in the drawings. For example, two blocks shown in succession can actually be executed in parallel, and sometimes they can also be executed in reverse order, depending on the functions involved. Each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented with dedicated hardware-based systems that perform specified functions or operations, or can be dedicated hardware It is implemented in combination with computer instructions.

The modules and units described in the embodiments of the present disclosure may be implemented in software or hardware. Among them, the name of the module or unit does not constitute a limitation to the module or unit itself under certain circumstances. For example, the data acquisition module can also be described as “acquiring the data of the sliding operation generated during the process of the user browsing the target webpage "Module", the location acquiring unit can also be described as "a unit that acquires the user's screen touch position under the display screen of the target webpage according to the set interval duration in the process of determining the user's browsing the target webpage".

Claims

A method for processing webpage operation data, including:

Acquiring sliding operation data generated during a user browsing a target webpage, wherein the target webpage includes at least two partial page areas;

In the target webpage, obtain at least one target partial page area associated with the sliding operation data;

Calculate the residence time of the user for the partial page area in the target webpage according to the at least one target partial page area and the operation association time matched with the sliding operation data.
The method according to claim 1, wherein the acquiring the sliding operation data generated during the user browsing the target webpage includes:

In the process of determining that the user browses the target webpage, obtain the screen touch position of the user on the display screen of the target webpage according to the set interval duration;

According to the current display content of the target webpage on the display screen, a webpage touch position matching the screen touch position is determined, and the determined webpage touch position is used as the sliding operation data.
The method according to claim 2, in the process of determining that the user browses the target webpage, before acquiring the screen touch position of the user on the display screen of the target webpage at a set interval duration, further comprising:

When it is detected that the user opens the target webpage, in the target webpage, the content position of the first line of webpage is determined;

Said obtaining at least one target partial page area associated with the sliding operation data in the target webpage includes:

Determining the content position of the first-line webpage as the reference webpage comparison position;

Acquire a target sliding operation data from a plurality of sliding operation data corresponding to the user according to the order from far to near of the sliding operation data acquisition time, and the target webpage corresponding to the target sliding operation data The webpage touch position is used as the comparison webpage touch position;

In the target webpage, use the obtained partial page area between the touch position of the comparison webpage and the reference webpage comparison position as the target partial page area associated with the target sliding operation data;

After determining the webpage touch position of the target webpage corresponding to the target sliding operation data as the new reference webpage comparison position, return to execute the sequence in which the acquisition time of the sliding operation data is from far to near, in turn Obtain a target sliding operation data from the multiple sliding operation data corresponding to the user, and use the webpage touch position of the target webpage corresponding to the target sliding operation data as the operation of comparing the webpage touch position until all Processing of sliding operation data.
The method according to claim 2, wherein, based on the at least one target partial page area and the operation association duration matched with the sliding operation data, calculating the partial page area in the target webpage by the user The residence time includes:

Counting the number of acquisitions corresponding to each partial page area in the target webpage according to the obtained target partial page area associated with each sliding operation data;

Use the set interval duration as the operation association duration matching the sliding operation data, and multiply the number of acquisitions of each partial page area by the operation association duration as the user ’s response time for the target web page. The residence time of a partial page area.
The method of claim 1, further comprising:

Dividing and labeling the target webpage according to a preset manner to obtain the at least two partial page areas corresponding to the target webpage.
The method according to claim 2, wherein, in the process of determining that the user browses the target web page, acquiring the screen touch position of the user on the display screen of the target web page at a set interval duration includes:

When it is detected that the user opens the target webpage, record the access time of the user;

Obtain the screen touch position of the user on the display screen of the target webpage according to the access time and the set interval duration.
The method according to claim 6, wherein, based on the at least one target partial page area and the operation association duration matched with the sliding operation data, the user is calculated for the partial page area in the target webpage After the residence time, it also includes:

Determine whether the user's stay time for the target webpage reaches a preset correction time according to the access time;

After determining that the preset correction time is reached, obtain the sliding operation data generated during the user browsing the target webpage according to the user's access session identifier;

Calculating the corrected dwell time of the user for the partial page area in the target webpage according to the sliding operation data;

Replace the residence time with the corrected residence time.
A processing device for webpage operation data, including:

The data acquisition module is configured to acquire the sliding operation data generated during the process of the user browsing the target webpage, wherein the target webpage includes at least two partial page areas;

An area acquiring module, configured to acquire at least one target partial page area associated with the sliding operation data in the target webpage;

The time calculation module is configured to calculate the residence time of the user for the partial page area in the target webpage according to the at least one target partial page area and the operation association time matched with the sliding operation data.
An electronic device, the electronic device includes:

One or more processors;

Storage device, configured to store one or more programs,

The one or more programs are executed by the one or more processors, so that the one or more processors implement the method according to any one of claims 1-7.
A computer-readable storage medium storing a computer program on the computer-readable storage medium, wherein when the computer program is executed by a processor, the method according to any one of claims 1-7 is implemented.