WO2020073890A1 - 一种用于数字电视终端的数据传输方法与系统 - Google Patents

一种用于数字电视终端的数据传输方法与系统 Download PDF

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WO2020073890A1
WO2020073890A1 PCT/CN2019/109977 CN2019109977W WO2020073890A1 WO 2020073890 A1 WO2020073890 A1 WO 2020073890A1 CN 2019109977 W CN2019109977 W CN 2019109977W WO 2020073890 A1 WO2020073890 A1 WO 2020073890A1
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dimensional code
terminal
code
subscriber
digital
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PCT/CN2019/109977
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English (en)
French (fr)
Inventor
邓永生
李洪钧
王岑
鲍辉
方林
杨方超
余江
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成都驰通数码系统有限公司
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Publication of WO2020073890A1 publication Critical patent/WO2020073890A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/14—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
    • G06K7/1404—Methods for optical code recognition
    • G06K7/1408—Methods for optical code recognition the method being specifically adapted for the type of code
    • G06K7/1417—2D bar codes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the invention relates to the technical field of digital television, in particular to data collection and transmission in the field of digital television, and in particular to a data transmission method and system for a digital television terminal.
  • a two-dimensional code link is embedded in the broadcasted program, or a digital advertisement and a two-dimensional code link related to the advertisement are played, received by the set-top box and displayed to the subscriber through the television, and then the subscriber scans the two through the mobile phone.
  • Dimensional code access to program-related derivative content or advertising-related content websites with mobile phones is a major demand for one-way network operators to develop value-added services. In this way, operators can advertise and sell additional products related to the program to subscribers, or display more detailed advertising content to interested subscribers. At the same time, the operator also hopes to collect the time point information recorded by the subscriber in the set-top box to watch each channel and the information of the advertisement that has been watched.
  • This information will be included in the QR code information when a QR code is generated by an advertisement.
  • the subscriber When scanning the QR code, it will be sent back to the front-end server, or the subscriber uses the remote control to enter a specific page of the TV menu, and a QR code of the collected information is generated on this page.
  • the subscriber scans the QR code and returns it Data, so that operators can grasp more accurate subscriber viewing reports and advertisement viewing reports, provide data references for the operation of subsequent programs and improve the efficiency of advertising, and meet the reporting requirements of advertisers on advertising ratings.
  • the patent literature (Chinese Patent Application CN108055588A) discloses a method for digital TV users to purchase programs and collect data through a QR code.
  • the QR code is displayed on the TV screen through the set-top box menu, or the set-top box is periodically ejected
  • the two-dimensional code is displayed on the TV screen, and then the two-dimensional code is scanned through the mobile phone APP, and the scanned two-dimensional code is transmitted to the management end, and the management end recognizes the information of the two-dimensional code and completes the data statistics and analysis.
  • the purpose of the present invention is to overcome the above-mentioned shortcomings in the prior art, and to provide a data transmission method and system for a digital TV terminal, which can facilitate the subscriber to actively scan the two-dimensional code at any time, and realize the return of subscriber data.
  • a data transmission method for a digital TV terminal which includes the following steps:
  • S1 The user terminal sends a scan code request to the management terminal
  • the management terminal According to the scanning request, the management terminal sends a two-dimensional code display instruction to the corresponding set-top box;
  • the set-top box According to the two-dimensional code display instruction, the set-top box generates a two-dimensional code containing subscriber data, and displays the two-dimensional code on the screen played by the digital TV terminal;
  • S4 The user terminal scans the two-dimensional code displayed on the digital TV terminal, and sends the two-dimensional code data obtained by scanning the two-dimensional code to the management terminal.
  • the subscriber data includes the viewing time and viewing duration of each channel, and the advertising ID value, playing time and playback duration of each advertisement.
  • the scan code request includes subscriber information; and the management terminal sends a two-dimensional code display instruction to the corresponding set-top box according to the subscriber information.
  • the present invention also provides a data transmission system for a digital TV terminal, which includes a user terminal, a management terminal, and a set-top box; wherein,
  • the user terminal is used to generate a scan code request, send the scan code request to the management terminal, and scan the two-dimensional code data obtained by scanning the two-dimensional code displayed on the digital TV terminal, and send the two-dimensional code data To the management terminal;
  • the management terminal is configured to receive the code scanning request sent by the user terminal, and send a two-dimensional code display instruction to the corresponding set-top box according to the code scanning request, and receive subscriber data sent by the user terminal;
  • the set-top box is configured to generate a two-dimensional code containing subscriber data according to the two-dimensional code display instruction, and display the two-dimensional code on a screen played by a digital television terminal.
  • the management terminal includes a mobile platform module and a conditional access module; wherein,
  • the mobile platform module is configured to receive the code scanning request and subscriber data sent by the user terminal, and forward the code scanning request to the conditional receiving module;
  • the conditional receiving module is configured to send a two-dimensional code display instruction to the corresponding set-top box according to the subscriber information in the code scanning request.
  • the user terminal includes a service request generation module, a two-dimensional code scanning module and a mobile communication module; wherein,
  • the service request generating module is configured to generate the scan code request; wherein the scan code request includes the subscriber information;
  • the two-dimensional code scanning module is used to perform a two-dimensional code scanning operation and two-dimensional code data obtained by parsing the two-dimensional code;
  • the mobile communication module is configured to send the code scanning request and the two-dimensional code data to the management terminal.
  • the set-top box includes a subscriber data recording module and a two-dimensional code generation and display module; wherein,
  • the subscriber data recording module is used to record subscriber data including at least the viewing time and viewing duration of each channel, and the advertising ID value, playing time and playing duration of each advertisement;
  • the two-dimensional code generation and display module is configured to generate a two-dimensional code containing the subscriber data according to the two-dimensional code display instruction, and display the two-dimensional code on a screen played by a digital TV terminal.
  • the subscriber sends a scan code request to the management terminal through the user terminal, and the management terminal sends a two-dimensional code display instruction to the subscriber's set-top box according to the scan request, and the subscriber's set-top box displays according to the two-dimensional code Instruction, generate a QR code containing subscriber data, and display the QR code on the screen played by the digital TV terminal, the subscriber then scans the QR code displayed on the digital TV terminal through the user terminal, and then scans the QR code
  • the obtained two-dimensional code data is sent to the management terminal. Therefore, the present invention can display the two-dimensional code on the digital TV terminal in real time according to the needs of the subscriber, so that the subscriber can conveniently scan the two-dimensional code at any time, and realize the return of subscriber data.
  • FIG. 1 is a schematic flowchart of a data transmission method for a digital TV terminal according to the present invention
  • FIG. 2 is a schematic structural diagram of a data transmission system for a digital TV terminal of the present invention.
  • the data transmission method of the present invention for a digital TV terminal includes the following steps:
  • the user terminal sends a code scanning request to the management terminal.
  • the user terminal has a human-machine interaction function, and the subscriber performs a corresponding human-machine interaction operation to enable the user terminal to generate a code scanning request and send the code scanning request to the management terminal.
  • the user terminal can send a scan code request like the management terminal.
  • the user terminal and the management terminal must also establish a communication connection. During the implementation, the subscriber's account information is verified to manage the authority of the communication connection.
  • the management terminal After the management terminal receives the code scanning request sent by the user terminal, the management terminal sends a two-dimensional code display instruction to the corresponding set-top box according to the scanning request.
  • the scan code request includes subscriber information
  • the subscriber information includes the terminal number of the set-top box corresponding to the subscriber. Therefore, the management terminal sends a two-dimensional code display instruction to the set-top box with the corresponding terminal number according to the subscriber information in the scan code request it receives.
  • the management terminal sends the two-dimensional code display instruction to the subscriber's set-top box through the digital television transmission network.
  • the set-top box After the subscriber's set-top box receives the two-dimensional code display instruction, the set-top box generates a two-dimensional code containing the subscriber data according to the two-dimensional code display instruction, and displays the two-dimensional code on the screen played by the digital TV terminal.
  • the subscriber data includes the viewing time and viewing duration of each channel, as well as the advertising ID value, playing time and playing duration of each advertisement.
  • the set-top box After receiving the two-dimensional code display instruction, the set-top box generates a two-dimensional code containing subscriber data according to a predefined rule, and then, the set-top box inserts the two-dimensional code information into the program code stream to display the two-dimensional code on the digital TV terminal Playing screen.
  • the user terminal After the output signal of the digital TV terminal receiver set-top box, the two-dimensional code is displayed in the picture played by it, the user terminal scans the two-dimensional code displayed on the digital television terminal, and scans the two-dimensional code to obtain the two-dimensional Code data is sent to the management terminal.
  • the user terminal has a camera, which can scan a two-dimensional code, and at the same time, can also obtain two-dimensional code data by scanning the obtained information.
  • the data transmission system of the present invention for a digital TV terminal includes a user terminal, a management terminal, and a set-top box.
  • the user terminal is used to generate a scan code request, send the scan code request to the management terminal, and scan the QR code displayed on the digital TV terminal to obtain the QR code data, and send the obtained QR code data To the management terminal.
  • the management terminal is used to receive the code scanning request sent by the user terminal, and according to the code scanning request, send a two-dimensional code display instruction to the corresponding set-top box and receive subscriber data sent by the user terminal.
  • the set-top box is used to generate a two-dimensional code containing subscriber data according to a two-dimensional code display instruction, and display the two-dimensional code on a screen played by a digital TV terminal.
  • the user terminal includes a service request generation module, a two-dimensional code scanning module, and a mobile communication module.
  • the service request generating module is used to generate a scan code request, and at the same time, the scan code request generated by the service request generating module includes subscriber information.
  • the two-dimensional code scanning module is used to perform two-dimensional code scanning operations and to analyze two-dimensional code data obtained by analyzing the two-dimensional code.
  • the mobile communication module is used to send the scan code request and the QR code data to the management terminal.
  • the management terminal includes a mobile platform module and a conditional access module.
  • the mobile platform module is used to receive the scan code request and the two-dimensional code data sent by the user terminal, and also forward the received scan code request to the conditional access module.
  • the conditional receiving module is used to send a two-dimensional code display instruction to the corresponding set-top box according to the subscriber information in the code scanning request.
  • the set-top box includes a subscriber data recording module and a two-dimensional code generation and display module.
  • the subscriber number recording module is used to record subscriber data including at least the viewing time and viewing duration of each channel, as well as the advertising ID value, playing time and playing duration of each advertisement.
  • the two-dimensional code generation and display module is used to generate a two-dimensional code containing the subscriber data according to the two-dimensional code display instruction, and display the two-dimensional code on the screen played by the digital TV terminal.
  • the user terminal is a smartphone and its subscriber APP installed on the smartphone.
  • the subscriber APP integrates the corresponding program module to realize the functions of the business request generation module and the QR code scanning module, and uses the subscriber APP to call the smart
  • the image acquisition hardware and mobile communication hardware of the mobile phone realize the scanning of the two-dimensional code, as well as the scanning request and the transmission of the two-dimensional code data.
  • the subscriber APP can also integrate a program module that realizes the subscriber's account login, so as to realize the management of the subscriber's authority.
  • the user terminal uses 3G / 4G / WIFI and other mobile communication means and the Internet to communicate with the mobile platform module of the management terminal.
  • the mobile platform module of the management terminal After receiving the barcode scanning request, the mobile platform module of the management terminal forwards the barcode scanning request to the conditional receiving module, and the conditional receiving module generates a QR code display EMM instruction in response to the barcode scanning request, and sends the QR code display EMM instruction to
  • the TV operation front-end system will display the EMM instruction sent by the advertisement system, the program code stream forwarded by the receiver, and the two-dimensional code display EMM instructions, and then transmitted to the set-top box of the corresponding terminal number through the digital TV transmission network .
  • the set-top box After receiving the QR code display EMM command, the set-top box generates a QR code containing subscriber data according to the predefined rules. Then, the set-top box inserts the QR code information into the program code stream or advertising code stream to enable the QR code It is displayed on the screen currently being played on the TV. Finally, the user terminal scans the two-dimensional code displayed on the TV and obtains the corresponding two-dimensional code data, and then sends the obtained two-dimensional code data to the mobile platform module of the management terminal.
  • the present invention also provides a data processing system for a digital television terminal.
  • the data processing system is based on the data transmission system of the present invention and is configured with a subscriber data analysis server, and the data transmission system obtains the two-dimensional code data It is transmitted to the subscriber data analysis server, and the subscriber data analysis server processes the QR code data to obtain the viewing time and duration of each channel of the corresponding subscriber, as well as the subscriber data such as the advertising ID value, playing time, and playing time of each advertisement.
  • the subscriber data analysis server performs data mining by running a pre-configured algorithm, derives the subscriber's viewing habits and guides the TV operator to push advertisements and programs adaptively.

Abstract

本发明公开了一种用于数字电视终端的数据传输方法与系统，方法为：通过用户终端发送扫码请求至管理终端，管理终端根据扫描请求，向订户的机顶盒发送二维码显示指令，订户的机顶盒根据二维码显示指令，生成包含订户数据的二维码，并将二维码显示在数字电视终端播放的画面中，订户再通过用户终端扫描数字电视终端上显示的二维码，再将通过扫描该二维码而得到的二维码数据发送至管理终端。因此，本发明能够根据订户的需求，在数字电视终端即时地显示二维码，从而使订户能够随时方便地扫描二维码，实现订户数据的回传。

Description

一种用于数字电视终端的数据传输方法与系统 技术领域
本发明涉及数字电视技术领域，尤其涉及数字电视领域的数据采集和传输，具体涉及一种用于数字电视终端的数据传输方法与系统。
背景技术
在数字电视广播网络中，在播放的节目中嵌入二维码链接，或者播放数字化的广告以及广告相关的二维码链接，由机顶盒接收并通过电视机显示给订户，再由订户通过手机扫描二维码，用手机访问节目相关衍生内容或者广告相关内容网站，是单向网络运营商发展增值业务的一大需求。通过这种方式，运营商可以向订户宣传和售卖节目相关的附加产品，或者展示更详细的广告内容给感兴趣的订户。同时，运营商也希望采集到机顶盒中记录的订户观看各个频道的时间点信息以及已收看的广告的信息，这些信息将在某个广告生成二维码时包含在二维码信息中，当订户扫描该二维码时回传到前端的服务器，或者由订户使用遥控器进入到电视菜单的某个特定页面，在这个页面产生收集的信息的二维码，由订户扫描该二维码回传数据，从而让运营商掌握更精准的订户观看行为报告和广告收看报告，为后续节目的运营、提高广告的投放效率提供数据参考，并满足广告商对广告收视效果的报告要求。
如专利文献(中国专利申请CN108055588A)公开了一种通过二维码实现数字电视用户选购节目及采集数据的方法，其通过机顶盒菜单调出二维码在电视机屏幕上显示，或者机顶盒定期弹出二维码在电视机屏幕上显示，再通过手机 APP扫描二维码，将扫描的二维码传输到管理端，由管理端识别二维码的信息，并完成数据统计与分析。实际上，通过机顶盒遥控器进入调出二维码的菜单页面，会中断订户当前节目的观看，同时，机顶盒遥控器的操作繁琐，还会降低用户操作的积极性。而机顶盒定期弹出二维码在电视机屏幕上显示，这就要求订户定时扫描二维码，使订户无法随时主动地进行数据的回传。因此，该专利文献中公开的技术方案给订户扫描二维码的行为设置了障碍，降低了订户的积极性，使运营商很难及时全面地收集到订户的数据。
发明内容
本发明的目的在于克服现有技术中所存在的上述不足，提供一种用于数字电视终端的数据传输方法与系统，能够方便订户随时主动地扫描二维码，而实现订户数据的回传。
为了实现上述发明目的，本发明提供了以下技术方案：
一种用于数字电视终端的数据传输方法，其包括以下步骤：
S1：用户终端发送扫码请求至管理终端；
S2：根据所述扫描请求，所述管理终端向相应的机顶盒发送二维码显示指令；
S3：根据所述二维码显示指令，所述机顶盒生成包含订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中；
S4：所述用户终端扫描数字电视终端上显示的所述二维码，并将其通过扫描所述二维码而得到的二维码数据发送至所述管理终端。
进一步地，本发明的用于数字电视终端的数据传输方法中，所述订户数据 包括各个频道的观看时间点与观看时长，以及各个广告的广告ID值、播放时间点与播放时长。
进一步地，本发明的用于数字电视终端的数据传输方法中，所述扫码请求包括订户信息；所述管理终端根据所述订户信息，向相应的机顶盒发送二维码显示指令。
本发明还提供一种用于数字电视终端的数据传输系统，其包括用户终端、管理终端、机顶盒；其中，
所述用户终端，用于生成扫码请求，并将扫码请求发送至管理终端，以及扫描数字电视终端上显示的二维码而得到的二维码数据，并将所述二维码数据发送至所述管理终端；
所述管理终端，用于接收所述用户终端发送的所述扫码请求，并根据所述扫码请求，向相应的机顶盒发送二维码显示指令，以及接收所述用户终端发送的订户数据；
所述机顶盒，用于根据所述二维码显示指令，生成包含订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中。
根据一种具体的实施方式，本发明的用于数字电视终端的数据传输系统中，所述管理终端包括移动平台模块和条件接收模块；其中，
所述移动平台模块，用于接收到所述用户终端发送的所述扫码请求和订户数据，并将所述扫码请求转发给所述条件接收模块；
所述条件接收模块，用于根据所述扫码请求中的订户信息，向相应的机顶盒发送二维码显示指令。
根据一种具体的实施方式，本发明的用于数字电视终端的数据传输系统中所述用户终端包括业务请求生成模块、二维码扫描模块和移动通信模块；其中，
所述业务请求生成模块，用于生成所述扫码请求；其中，所述扫码请求包括所述订户信息；
所述二维码扫描模块，用于执行二维码扫描操作，以及解析二维码而得到的二维码数据；
所述移动通信模块，用于将所述扫码请求和所述二维码数据发送给所述管理终端。
根据一种具体的实施方式，本发明的用于数字电视终端的数据传输系统中，所述机顶盒包括订户数据记录模块和二维码生成与显示模块；其中，
所述订户数据记录模块，用于记录至少包括各个频道的观看时间点与观看时长，以及各个广告的广告ID值、播放时间点与播放时长的订户数据；
所述二维码生成与显示模块，用于根据所述二维码显示指令，生成包含所述订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中。
与现有技术相比，本发明的有益效果：
本发明的用于数字电视终端的数据传输方法，订户通过用户终端发送扫码请求至管理终端，管理终端根据扫描请求，向订户的机顶盒发送二维码显示指令，订户的机顶盒根据二维码显示指令，生成包含订户数据的二维码，并将二维码显示在数字电视终端播放的画面中，订户再通过用户终端扫描数字电视终端上显示的二维码，再将通过扫描该二维码而得到的二维码数据发送至管理终端。因此，本发明能够根据订户的需求，在数字电视终端即时地显示二维码， 从而使订户能够随时方便地扫描二维码，实现订户数据的回传。
附图说明：
图1为本发明用于数字电视终端的数据传输方法的流程示意图；
图2为本发明用于数字电视终端的数据传输系统的结构示意图。
具体实施方式
下面结合试验例及具体实施方式对本发明作进一步的详细描述。但不应将此理解为本发明上述主题的范围仅限于以下的实施例，凡基于本发明内容所实现的技术均属于本发明的范围。
如图1所示，本发明用于数字电视终端的数据传输方法包括以下步骤：
S1：用户终端发送扫码请求至管理终端。具体的，用户终端具有人机交互功能，订户通过相应的人机交互操作，使用户终端生成扫码请求并将扫码请求发送给管理终端。同时，用户终端能够像管理终端发送扫码请求的前提，用户终端与管理终端还必须建立通信连接，在实施时，通过订户的账户信息验证，来管理通信连接的权限。
S2：管理终端接收到用户终端发送的扫码请求后，管理终端根据扫描请求，向相应的机顶盒发送二维码显示指令。其中，扫码请求包括订户信息，订户信息包括订户对应的机顶盒的终端号，因此，管理终端根据其接收的扫码请求中的订户信息，向具有相应终端号的机顶盒发送二维码显示指令。而且，管理终端通过数字电视传输网络将二维码显示指令发送给订户的机顶盒。
S3：订户的机顶盒接收到二维码显示指令后，机顶盒根据二维码显示指令，生成包含订户数据的二维码，并将二维码显示在数字电视终端播放的画面中。 其中，订户数据包括各个频道的观看时间点与观看时长，以及各个广告的广告ID值、播放时间点与播放时长。而且，机顶盒接收到二维码显示指令后，按照预先定义规则，生成包含订户数据的二维码，接着，机顶盒将二维码信息插入到节目码流中，使二维码显示在数字电视终端播放的画面中。
S4：数字电视终端接收机顶盒的输出信号后，将其播放的画面中显示二维码，用户终端扫描数字电视终端上显示的二维码，并将其通过扫描该二维码而得到的二维码数据发送至管理终端。具体的，用户终端具有摄像头，能够扫描二维码，同时，还能够通过扫描获得的信息，得到二维码数据。
如图2所示，本发明用于数字电视终端的数据传输系统包括用户终端、管理终端、机顶盒。
其中，用户终端用于生成扫码请求，并将扫码请求发送至管理终端，以及扫描数字电视终端上显示的二维码而得到的二维码数据，并将所得到的二维码数据发送至管理终端。
管理终端用于接收用户终端发送的扫码请求，并根据扫码请求，向相应的机顶盒发送二维码显示指令，以及接收用户终端发送的订户数据。
机顶盒用于根据二维码显示指令，生成包含订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中。
具体的，本发明的用于数字电视终端的数据传输系统中，用户终端包括业务请求生成模块、二维码扫描模块和移动通信模块。而且，业务请求生成模块用于生成扫码请求，同时，业务请求生成模块生成的扫码请求包括订户信息。二维码扫描模块用于执行二维码扫描操作，以及解析二维码而得到的二维码数 据。移动通信模块用于将扫码请求和二维码数据发送给管理终端。
管理终端包括移动平台模块和条件接收模块。其中，移动平台模块用于接收到用户终端发送的扫码请求和二维码数据，而且还将所接收到的扫码请求转发给条件接收模块。条件接收模块用于根据扫码请求中的订户信息，向相应的机顶盒发送二维码显示指令。
机顶盒包括订户数据记录模块和二维码生成与显示模块。其中，订户数记录模块，用于记录至少包括各个频道的观看时间点与观看时长，以及各个广告的广告ID值、播放时间点与播放时长的订户数据。二维码生成与显示模块用于根据所述二维码显示指令，生成包含所述订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中。
在实施时，用户终端为智能手机及其安装在智能手机上的订户APP，订户APP通过集成相应的程序模块，实现业务请求生成模块和二维码扫描模块的功能，而且，利用订户APP调用智能手机的图像采集硬件和移动通信硬件，实现二维码的扫描，以及扫码请求与二维码数据的传输。此外，订户APP中还可以集成实现订户的账户登录的程序模块，以实现订户权限的管理。
用户终端利用3G/4G/WIFI等移动通信手段以及借助互联网，实现与管理终端的移动平台模块的通信。管理终端的移动平台模块接收到扫码请求后，将扫码请求转发给条件接收模块，条件接收模块相应该扫码请求，生成二维码显示EMM指令，并将二维码显示EMM指令发送给电视运营前端系统，电视运营前端系统将其接收的由广告系统发送的广告码流、由接收机转发的节目码流以及二维码显示EMM指令，通过数字电视传输网络传输给相应终端号的机顶盒。
机顶盒机顶盒接收到二维码显示EMM指令后，按照预先定义规则，生成包 含订户数据的二维码，接着，机顶盒将二维码信息插入到节目码流或广告码流中，使二维码能够显示在电视机当前播放的画面中。最后，再由用户终端扫描电视机上显示的二维码并得到相应的二维码数据，再将得到的二维码数据发送给管理终端的移动平台模块。
此外，本发明还提供一种用于数字电视终端的数据处理系统，该数据处理系统在本发明的数据传输系统的基础上，配置订户数据分析服务器，数据传输系统将其获得的二维码数据传输给订户数据分析服务器，订户数据分析服务器对二维码数据进行处理，得到相应订户的各个频道的观看时间点与观看时长，以及各个广告的广告ID值、播放时间点与播放时长等订户数据。订户数据分析服务器通过运行预先配置的算法，进行数据挖掘，得出订户的观看习惯并指导电视运营商适应性地推送广告和节目。

Claims (8)

  1. 一种数字电视终端的数据传输方法，其特征在于，包括以下步骤：
    S1：用户终端发送扫码请求至管理终端；
    S2：根据所述扫描请求，所述管理终端向相应的机顶盒发送二维码显示指令；
    S3：根据所述二维码显示指令，所述机顶盒生成包含订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中；
    S4：所述用户终端扫描数字电视终端上显示的所述二维码，并将其通过扫描所述二维码而得到的二维码数据发送至所述管理终端。
  2. 如权利要求1所述的数字电视终端的数据传输方法，其特征在于，所述订户数据包括各个频道的观看时间点与观看时长，以及各个广告的广告ID值、播放时间点与播放时长。
  3. 如权利要求1所述的数字电视终端的数据传输方法，其特征在于，所述扫码请求包括订户信息；所述管理终端根据所述订户信息，向相应的机顶盒发送二维码显示指令。
  4. 一种数字电视终端的数据传输系统，其特征在于，包括用户终端、管理终端、机顶盒；其中，
    所述用户终端，用于生成扫码请求，并将扫码请求发送至管理终端，以及扫描数字电视终端上显示的二维码而得到的二维码数据，并将所述二维码数据发送至所述管理终端；
    所述管理终端，用于接收所述用户终端发送的所述扫码请求，并根据所述 扫码请求，向相应的机顶盒发送二维码显示指令，以及接收所述用户终端发送的订户数据；
    所述机顶盒，用于根据所述二维码显示指令，生成包含订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中。
  5. 如权利要求4所述的数字电视终端的数据传输系统，其特征在于，所述管理终端包括移动平台模块和条件接收模块；其中，
    所述移动平台模块，用于接收到所述用户终端发送的所述扫码请求和订户数据，并将所述扫码请求转发给所述条件接收模块；
    所述条件接收模块，用于根据所述扫码请求中的订户信息，向相应的机顶盒发送所述二维码显示指令。
  6. 如权利要求4所述的数字电视终端的数据传输系统，其特征在于，所述用户终端包括业务请求生成模块、二维码扫描模块和移动通信模块；其中，
    所述业务请求生成模块，用于生成所述扫码请求；其中，所述扫码请求包括所述订户信息；
    所述二维码扫描模块，用于执行二维码扫描操作，以及解析二维码而得到的二维码数据；
    所述移动通信模块，用于将所述扫码请求和所述二维码数据发送给所述管理终端。
  7. 如权利要求4所述的用于数字电视终端的数据传输系统，其特征在于，所述机顶盒包括订户数据记录模块和二维码生成与显示模块；其中，
    所述订户数据记录模块，用于记录至少包括各个频道的观看时间点与观看时长，以及各个广告的广告ID值、播放时间点与播放时长的订户数据；
    所述二维码生成与显示模块，用于根据所述二维码显示指令，生成包含所述订户数据的二维码，并将所述二维码显示在数字电视终端播放的画面中。
  8. 一种用于数字电视终端的数据处理系统，其特征在于，包括如权利要求4～7之一所述的用于数字电视终端的数据传输系统以及订户数据分析服务器。
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