WO2020063101A1

WO2020063101A1 - Method and apparatus for pushing video content object, and electronic device

Info

Publication number: WO2020063101A1
Application number: PCT/CN2019/098564
Authority: WO
Inventors: 李晶
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2018-09-29
Filing date: 2019-07-31
Publication date: 2020-04-02
Also published as: CN109379639B; TWI768220B; CN109379639A; TW202029778A

Abstract

Provided by one or more of the embodiments of the present description are a method and apparatus for pushing a video content object, as well as an electronic device; the method is applied to a client and may comprise: acquiring a question message for a content object that is broadcast by a client and that is contained in a video screen; receiving an answer message pushed by a service end, the answer message containing description information of the content object; and displaying the answer message in the video screen.

Description

Method and device for pushing video content objects, and electronic equipment

Technical field

One or more embodiments of the present specification relate to the technical field of video playback, and in particular, to a method and device for pushing video content objects, and an electronic device.

Background technique

With the development of network technology, watching videos has become a common way of entertainment in people's daily lives. When watching a video, people may be interested in part of the video. For example, the viewer may be interested in a certain geographic location in the video picture, or the items used by the characters in the video picture.

Summary of the Invention

In view of this, one or more embodiments of the present specification provide a method and device for pushing a video content object, and an electronic device.

To achieve the above purpose, one or more embodiments of the present specification provide technical solutions as follows:

According to a first aspect of one or more embodiments of the present specification, a method for pushing a video content object is proposed and applied to a client. The method includes:

Obtaining a question message for a content object contained in a video screen played by a client;

Receiving a reply message pushed by the server, where the reply message includes description information of the content object;

Displaying the reply message in the video screen.

According to a second aspect of one or more embodiments of the present specification, a method for pushing a video content object is proposed, which is applied to a server. The method includes:

Determine the question message for the content object contained in the video picture played by the client;

Obtaining a reply message corresponding to the question message, where the reply message includes description information of the content object;

Pushing the reply message to the client, so that the client displays the reply message in the video screen.

According to a third aspect of one or more embodiments of the present specification, a device for pushing a video content object is proposed and applied to a client. The device includes:

A first obtaining unit, obtaining a question message for a content object included in a video picture played by a client;

A receiving unit, receiving a reply message pushed by the server, where the reply message includes description information of the content object;

The first display unit displays the reply message in the video screen.

According to a fourth aspect of one or more embodiments of the present specification, a device for pushing video content objects is proposed and applied to a server. The device includes:

A determining unit for determining a question message for a content object included in a video screen played by a client;

An obtaining unit, for obtaining a reply message corresponding to the question message, wherein the reply message includes description information of the content object;

A first pushing unit pushes the reply message to the client, so that the client displays the reply message in the video screen.

According to a fifth aspect of one or more embodiments of the present specification, an electronic device is provided, including:

processor;

Memory for storing processor-executable instructions;

The processor executes the executable instruction to implement the method for pushing a video content object according to any one of the embodiments on the client side.

According to a sixth aspect of one or more embodiments of the present specification, an electronic device is provided, including:

processor;

Memory for storing processor-executable instructions;

The processor executes the executable instruction to implement the method for pushing a video content object according to any one of the embodiments based on the server side described above.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic structural diagram of a video content object pushing system according to an exemplary embodiment.

FIG. 2 is a flowchart of a method for pushing a video content object according to an exemplary embodiment.

FIG. 3 is a flowchart of another method for pushing a video content object according to an exemplary embodiment.

FIG. 4 is an interaction diagram of a method for pushing a video content object according to an exemplary embodiment.

5-7 are schematic diagrams of a push reply message provided by an exemplary embodiment.

FIG. 8 is an interaction diagram of another method for pushing a video content object according to an exemplary embodiment.

FIG. 9 is a schematic structural diagram of a device according to an exemplary embodiment.

FIG. 10 is a block diagram of a device for pushing a video content object according to an exemplary embodiment.

FIG. 11 is a schematic structural diagram of another device according to an exemplary embodiment.

FIG. 12 is a block diagram of another device for pushing a video content object according to an exemplary embodiment.

detailed description

Exemplary embodiments will be described in detail herein, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with one or more embodiments of the present specification. Rather, they are merely examples of devices and methods consistent with some aspects of one or more embodiments of the specification, as detailed in the appended claims.

It should be noted that, in other embodiments, the steps of the corresponding method are not necessarily performed in the order shown and described in this specification. In some other embodiments, the method may include more or fewer steps than described in this specification. In addition, a single step described in this specification may be divided into multiple steps for description in other embodiments; and multiple steps described in this specification may be combined into a single step for other embodiments. description.

FIG. 1 is a schematic structural diagram of a video content object pushing system according to an exemplary embodiment. As shown in FIG. 1, the system may include a server 11, a network 12, and several electronic devices, such as a mobile phone 13, a PC 14, a PC 15, and a mobile phone 16.

The server 11 may be a physical server including an independent host, or the server 11 may be a virtual server carried by a host cluster. During the running process, the server 11 may run a server-side program of an application to implement related business functions of the application. For example, in the technical solution of one or more embodiments of the present specification, the server 11 can be used as the server of the push system to cooperate with the clients running on the

mobile phones

13, 16 and PCs 14-15 to implement the video content object push solution.

Mobile phones

13, 16 and PCs 14-15 are just one type of electronic device that users can use. In fact, users can obviously also use electronic devices such as the following types: tablet devices, notebook computers, personal computers (PDAs, Personal Digital Assistants), wearable devices (such as smart glasses, smart watches, etc.), etc. Various embodiments do not limit this. During the running process, the electronic device can run a client-side program of an application to implement related business functions of the application, such as when the electronic device runs a client-based program in a video content object push scheme. For clients in this push system.

It should be noted that: the client application in the video content object push system can be pre-installed on the electronic device, so that the client can be started and run on the electronic device; "Client", the client does not need to be installed on the electronic device to obtain and run the client.

The network 12 for interaction between the

mobile phones

13, 16, PCs 14-15, and the server 11 may include various types of wired or wireless networks. In one embodiment, the network 12 may include a Public Switched Telephone Network (PSTN) and the Internet. Of course, this embodiment is not limited by one or more embodiments.

The following describes the push scheme of the video content object in this specification for different roles in the client and server respectively.

Please refer to FIG. 2, which is a flowchart of a method for pushing a video content object according to an exemplary embodiment. As shown in Figure 2, the method is applied to a client and can include the following steps:

Step 202: Obtain a question message for a content object included in a video screen played by a client.

In this embodiment, the content object in the video frame may include multiple types. For example, the content object may be a certain geographic location appearing in the video frame, an item used by a character, an event that occurred, and the like. Then, a user watching a video through a client may be interested in the above content object, and there is a need to retrieve the content object to obtain description information of the content object.

In one embodiment, when a user uses a client to watch a video, a user may enter a custom message on the client to ask questions about content objects of interest in the video frame. For example, the user can enter a barrage "What is this place?" To ask questions about the scene or geographic location appearing in the video screen. Therefore, a custom message input by the user on the client can be received as the question message.

In another embodiment, in one case, the server can configure corresponding preset question messages for all or part of the content objects in the video frame in advance, and the server can Any time in the time period of the content object) sends a preset question message corresponding to the content object to the client. In another case, in addition to the client currently used by the user, users of other clients may also be interested in the content objects in the video screen and ask questions when watching the same video. For example, other users can also use the client to send a self-defined barrage to the server to ask questions about content objects of interest in the video. When the server receives the barrage, it sends the barrage to all current The client playing the video. Therefore, a non-custom message (for a client user) sent by the server can be received as the question message, and the non-custom message is a preset question message of the server or a definition sent by another client Message.

Step 204: Receive a reply message pushed by the server, where the reply message includes description information of the content object.

In this embodiment, the description information of the content object may be the name of the content object. For example, when the content object is a certain geographic location, the description information may be the name of the geographic location. Of course, the description information may be information in other dimensions of the content object, which is not limited in one or more embodiments of the present specification. For example, when the content object is an item, the description information may be the size of the item.

In this embodiment, after the client obtains the question message, the client may display the question message. For example, when the question message is a barrage, the barrage can be displayed in a video screen.

In this embodiment, when a user-triggered operation is detected for the question message, a notification message related to the question message is sent to the server to instruct the server to obtain and return the reply message. For example, the question message displayed in the video screen can be provided with a question plugin for active questioning. The user can click the question plugin to implement a user-triggered operation for the question message (that is, the content object corresponding to the question message is performed). Ask a question). Then, after detecting the click operation on the questioning plug-in, the client sends a notification message to the server to instruct the server to return a reply message. Of course, the server does not need to return the reply message after receiving the notification message.

For example, for the case where the question message is pre-configured by the server (that is, the question message is a preset question message) and the question message is sent by another client different from the current client, a question plug-in can be set in the question message so that When each user is interested in the content object questioned by the question message, the question plug-in is triggered (that is, the question message is triggered). Further, after receiving the notification message, the server can only return a reply message to the client that sent the notification message (that is, the client that did not detect the trigger operation for the question message), so that the user who triggered the question message can be guaranteed. When receiving the reply message, reduce the pressure on the server to send the reply message (the server does not need to send a reply message to the client that did not trigger the question message; in fact, because the user triggers the question message through the client, it indicates that the user is likely to If you are not interested in the content object questioned by the question message, then there is no need to send a reply message to the client). Of course, reply messages can also be returned to all clients playing the corresponding video. For the case where the question message is sent by the current client, there is no need to set the above question plug-in (of course, the question plug-in can also be set). When the question message sent by the current client is received, the corresponding reply can be returned to the current client only. Message. In fact, precisely because the user triggers a question message through the client, indicating that the user is interested in the content object that the question message asks, then there is no need to set up a question plug-in and return the reply message directly, which can reduce data interaction and the user can Getting the reply message as soon as possible also simplifies the operation of the user (the user does not need to trigger the question plug-in anymore).

Step 206: Display the reply message in the video screen.

In an embodiment, when the client displays the received reply message, the client may display the reply message in a popup form in the video screen, so that the reply message is more intuitive and clear, and a user using the client may conveniently Get the reply message quickly.

In an embodiment, when the client displays the received reply message, the client may overlay and display the reply message in the video screen. By overlaying the reply message on the video screen, it is possible to avoid jumping to other interfaces, thereby reducing the impact on the user watching the video and improving the user's viewing experience.

In an embodiment, a retrieval plug-in can also be set for the reply message, and the user can click the retrieval plug-in to implement a user-triggered operation for the reply message (that is, the user is interested in the description information in the reply message, and can further The content object and the description). Then, when an operation triggered by the user of the reply message is detected, the extended recommended content related to the description information may be obtained (obtained from the server), and the extended recommended content may be displayed. When the client displays the extended recommendation content, the client may refer to the manner of displaying the reply message described above.

It can be known from the foregoing embodiments that, through the foregoing processes of obtaining a question message, receiving a reply message, and displaying a reply message, a user's operation of obtaining description information of a content object in a video screen can be simplified, thereby improving the efficiency of obtaining description information. For example, if the user is interested in the geographic location in the current video screen, then through the video content object push scheme of this manual, the user can obtain the geographic location by entering a popup to ask questions or triggering a popup that has been displayed on the client. Without having to manually jump the client to another search page to search for descriptive information.

Please refer to FIG. 3, which is a flowchart of another method for pushing a video content object according to an exemplary embodiment. As shown in Figure 3, the method is applied to the server and can include the following steps:

Step 302: Determine a question message for a content object included in a video screen played by the client.

In this embodiment, a non-custom message for questioning the content object may be determined, and the non-custom message is used as the question message, and the non-custom message is a preset question message of the server. Or definition messages sent by other clients. Alternatively, a user-defined message sent by the client to ask the content object may be received, and the user-defined message is used as the question message. For a detailed description of the question message, reference may be made to the related content in step 202 above, and details are not described herein again.

Step 304: Obtain a reply message corresponding to the question message, where the reply message includes description information of the content object.

In this embodiment, the question message may be sent to the client, so that the client displays the question message, and obtains in response to a notification message related to the question message sent by the client. The reply message and the notification message are sent by the client when a user-triggered operation is detected for the question message. Similarly, this process may refer to related content in step 204 described above, which is not repeated here. Based on the mechanism by which the user triggers a question message (indicating that the user is more interested in the content object questioned by the question message) so that the server can obtain and return a reply message, the question message triggered by the user (for example, Question messages triggered during the historical time period) to statistically obtain the user's attention type to the content object. Further, the question message sent to the client (for example, pre-configured by the server can be based on the statistically obtained type of attention). The type of the preset question message (or the question message sent by other clients) (that is, the type of the content object questioned by the question message) is adjusted so that the question message sent can accurately match the user's interest. Specifically, according to a user-initiated question message (the client can detect a user-triggered operation for the question message), a content object of a corresponding type is marked as a user attention type, and the client is preferentially pushed to the client with the user attention Type-related question messages; and / or, reduce or eliminate pushes for other types of question messages.

In this embodiment, when obtaining a reply message corresponding to a question message, in one case, the server can configure a corresponding preset reply message for all or part of the content objects in the video picture in advance (that is, for the preset The question message is configured with a corresponding preset reply message), then when the server obtains a reply message corresponding to the question message (the question message is a preset question message at this time), it searches for a preset reply corresponding to the preset question message Message. In another case, the question message is sent by the client (that is, the question message is actively input by the user), then the server can identify the video picture targeted by the question message in real time, and determine the correspondence based on the recognition result for the video picture Reply message to the question message. For example, when the video is played to the 5th minute and 20 seconds, the user actively sends a barrage "This mountain is so beautiful, where is it?" Then, after receiving the barrage, the server responds to the video at the 5th minute and 20 seconds. The video picture is identified to determine the name of "this mountain" in the video picture, and a corresponding reply message is generated according to the determined name.

Step 306: Push the reply message to the client, so that the client displays the reply message in the video screen.

In this embodiment, an acquisition instruction (the acquisition instruction used to instruct the acquisition of extensions related to the description information) sent by the client when a user-triggered operation for the reply message is detected (refer to related content in step 206 above) may be received. Recommended content), and then retrieve and return the extended recommended content to the client, so that the client displays the extended recommended content. It should be noted that when the solution for sending a preset question message is adopted, a corresponding search keyword may be configured on the basis of configuring the preset question message and the preset reply message; for example, the search keyword may be a video name + The name of the geographic location. Then, when the server needs to retrieve the extended recommendation content, it can directly perform the search based on the corresponding search keywords.

In this embodiment, users of clients other than the current client may also be interested in the same content object. For example, both user A and user B are interested in Xinjiang Tianchi in the video picture, but user A first passes the client a sends a question message (or triggers a preset question message) and obtains a reply message. At this time, if the server sends a reply message to other clients, then user B can obtain it without sending a question message or triggering the preset question message. To the reply message, which simplifies user operations. Therefore, when the reply message is pushed to the client in step 306, the reply message may also be pushed to other clients other than the client.

In order to facilitate understanding, a scenario where a user asks a geographical location by sending a barrage while watching a video is taken as an example, and a video content object pushing scheme in this specification is described in detail with reference to the accompanying drawings.

Please refer to FIG. 4, which is an interaction diagram of a method for pushing a video content object according to an exemplary embodiment. As shown in FIG. 4, the interaction process may include the following steps:

Step 402: The server configures a question bar and a reply bar in advance.

In this embodiment, the server serves as the video operation background to provide video data to the client. At the same time, the geographic location information of the specific scene in the video is collected, and the specific content may include: country / region, province, city, and scenic spot name. The selection of the geographic location in the video can be flexibly set according to the actual situation, and one or more embodiments of this specification do not limit this. Based on the selection of the geographic location, a question barrage and a corresponding reply barrage can be configured.

For example, as shown in FIG. 5, for the video picture in the video “Jiuzhou Maritime Pastoral Clouds”, the video picture includes Xinjiang Tianchi 10, Lake 20, and People 30. Among them, Xinjiang Tianchi 10 can be selected as the content object and a preset question bar and a reply barrage can be configured. For example, Xinjiang Tianchi 10 appears in the video for a time period of 45'28 ”～ 45'52”, then you can set it to send a preset question barrage at any time in the time period (for example, at 45'30 ”). "Where is this beautiful place? At the same time, when the barrage is sent to the client for display, a question plug-in can be configured for the user to trigger on the barrage. Correspondingly, configure a barrage for the question barrage. "Here is Xinjiang Tianchi." , Click me to see ". Among them," click me to see "is a configured search plug-in, which is displayed in bold font to make it clearly different from other content, and is used to inform users that the plug-in can be triggered to obtain extended recommended content. For the extended recommended content, the server can further set search keywords for the pre-selected geographic location as the basis for retrieval when subsequent users trigger the search (push the extended recommended content to the client used by the user). Among them, the search keywords It can be set to the current video name + status location name, for example, Jiuzhou Maritime Cloud Record + Xinjiang Tianchi.

Step 404: When the video is played to the sending time of the question barrage, send the question barrage to the client.

Step 406: The client receives the question barrage and displays the received question barrage.

In this embodiment, as shown in FIG. 6, when the video "Jiuzhou Maritime Pastoral Cloud" is played to 45'30 ", the client can send a question barrage" Where is this beautiful place? " Then, the client can show the question barrage in the video screen that is played, that is, the barrage 40 in Figure 6: "Where is this beautiful place?" At the same time, the question pop-up contains a question plug-in "question", and the user can click the "question" to trigger the question plug-in to obtain a reply pop-up, thereby knowing the geographic location of the question pop-up.

Step 408: The client detects a user-triggered operation for the question barrage.

Step 410: The client sends a notification message to the server.

In this embodiment, when the client detects a user's click operation on a "question", it sends a notification message to the server to instruct the server to return a reply pop-up.

Step 412: The server searches for a corresponding reply barrage.

Step 414: The server sends the found reply barrage to the client.

In this embodiment, in one case, the server can only send a reply to the current client (ie, the client that sent the notification message in step 410); in another case, it can also send it to all clients (Play the same video as the current client) Send a reply barrage.

In step 416, the client displays a barrage of received responses.

In this embodiment, after receiving the notification message sent by the client to the barrage "What a beautiful place is this?", The server finds a preset barrage corresponding to the barrage "Here is Tianchi, Xinjiang" Oh, click me "and return the reply to the client a barrage. As shown in FIG. 6, the client can superimpose and display the reply barrage on the basis of the video screen, that is, the barrage 50 in FIG. 6: “Here is Xinjiang Tianchi, click here to see it”.

It should be noted that, in this embodiment, a barrage is used as a form of a question message and a reply message, and other forms may also be adopted, which are not limited in one or more embodiments of the present specification. For example, a dialog area can be set in the video screen. The user can enter a question message in the dialog area, and the client can also display the reply message returned by the server in the dialog area.

In step 418, the client detects an operation triggered by a user who responds to the barrage.

Step 420: The client sends an acquisition instruction to the server.

Step 422: The server retrieves the extended recommendation content.

Step 424: The server sends the extended recommendation content to the client.

Step 426: The client displays the extended recommendation content in an overlay manner.

In this embodiment, the user can further obtain the extended recommended content by triggering a search plugin in the reply popup. Following the above example, after the client displays the reply popup, the user can trigger the reply message by clicking "click me" in the reply popup, so that the server returns the extended recommended content. For the search of the extended recommended content by the server, the server may use the search keywords configured in advance for the selected geographic location as the search basis. For example, in step 402, the server is pre-configured with the search keyword "Kiuzhou Maritime Pastoral Cloud + Xinjiang Tianchi". When the user clicks "click me" in the barrage 50, the server can search for the keyword "Kyushu "Marine Clouds on the Sea + Tianchi, Xinjiang" to search and return the search results to the client as extended recommended content. After receiving the extended recommended content, the client can overlay and display the extended recommended content in the video screen. By overlaying and displaying the extended recommended content in the video screen, it is possible to avoid jumping to other interfaces, thereby reducing the impact on the user watching the video and improving the user's viewing experience.

For example, as shown in FIG. 7, the client may overlay the extended recommended content 60 on the right side of the video screen. Further, the extended recommendation content may include a related link, and the link is used to jump to a webpage or an app that displays the specific extended recommendation content. For example, the user can click "China-Xinjiang-Tianshan" in the extended recommendation 60, and then jump to the relevant page of "Flying Pig Travel APP", which displays information about Xinjiang Tianshan's air tickets, routes, weather, and strategies.

In this embodiment, based on the mechanism that the user obtains a reply to the barrage by triggering the question barrage (indicating that the user is more interested in the content object queried by the questioner barrage), the question barrage (for example, According to the question barrage triggered by the user within a certain period of time, the user's attention to the content object (that is, the type of the user's interests) is statistically obtained. The type of the question barrage sent by the client (that is, the type of the content object being questioned by the question barrage) is adjusted so that the question barrage sent can accurately match the user's interests.

For example, in terms of geographic location, when user A counts the number of questions (that is, the number of times that triggers a barrage to ask questions about scenic spots that belong to the mountain range) when watching the video, the subsequent server can add This type (the barrage that asks questions about scenic spots that belong to the mountain) pushes the amount of question barrage, reducing the amount of other types of question barrage.

As another example, for a variety of content objects in a video frame, it is assumed that the question barrage triggered by user A while watching video s is shown in Table 1:

提问的对象类型Question type	触发次数Number of triggers
地理位置Geographical location	22
衣服clothes	33
球鞋sneakers	66
……...	……...

Table 1

As can be seen from Table 1, compared to the geographic location and clothes, user A pays more attention to the sneakers, so the server can add the amount of pushes on the barrage that asks the sneakers (when the client plays videos or other videos). Reduce the amount of push barrage that asks questions about location and clothing.

Please refer to FIG. 8, which is an interaction diagram of another method for pushing a video content object according to an exemplary embodiment. As shown in FIG. 8, the interaction process may include the following steps:

In step 802, the client receives a question barrage input by the user.

Step 804: The client sends a question barrage to the server.

In this embodiment, when a user watches a video through a client, the user may be interested in a certain geographic location in the video screen, and then the user may obtain a description of the geographic location by actively sending a question barrage. Also using the video picture in FIG. 5 as an example, when a user is interested in Xinjiang Tianchi 10, he can actively send a barrage "Where is this snow mountain? Beautiful cry" to ask questions about Xinjiang Tianchi 10.

Step 806: The server identifies the content object asked by the question barrage.

In this embodiment, in one case, the server can identify the content object in real time. For example, if the question barrage is sent at 45’30 ”of the video, then the server recognizes the video picture of the video at 45’30” to obtain the description information of the content object. In another case, similar to the embodiment shown in FIG. 4 above, the server can also configure a preset reply message (but not a preset question message), and the preset reply message includes the corresponding content object. Descriptive information. For example, if the question barrage is sent at 45’30 ”in the video, then the server may look for a reply message corresponding to time 45’30” and containing the description information of the content object.

Step 808: The server generates a reply barrage according to the recognition result.

Step 810: The server sends a reply barrage to the client.

In step 812, the client displays a reply barrage.

In step 814, the client detects a trigger operation for a user who responds to the barrage.

Step 816: The client sends an acquisition instruction to the server.

Step 818: The server retrieves the extended recommendation content.

In this embodiment, the server may obtain the extended recommended content in the manner in step 422 described above, or may perform a search in the format of a fixed search keyword. For example, use the format of "name of video + name of geographic location" to search.

Step 820: The server sends the extended recommended content to the client.

Step 822: The client overlays and displays the extended recommendation content.

In this embodiment, the processes of steps 810-822 are similar to the processes of steps 414-426 described above, and details are not described herein again.

It should be noted that, the embodiments shown in FIG. 4 and FIG. 8 are described by using the geographical position in the video screen as an example. Of course, the user can also ask questions about other types of content objects in the video screen, which is not limited in one or more embodiments of this specification. For example, the user may also ask questions about the headscarf of the character 30 in FIG. 5-7, such as the brand, style, size, etc. of the headscarf.

FIG. 9 is a schematic structural diagram of a device according to an exemplary embodiment. Please refer to FIG. 9. At the hardware level, the device includes a processor 902, an internal bus 904, a network interface 906, a memory 908, and a non-volatile memory 910. Of course, it may also include hardware required by other services. The processor 902 reads a corresponding computer program from the non-volatile memory 910 into the memory 908 and then runs it to form a pushing device of a video content object on a logical level. Of course, in addition to the software implementation, one or more embodiments of this specification do not exclude other implementations, such as a logic device or a combination of software and hardware, etc. That is to say, the execution body of the following processing flow is not limited to each A logic unit can also be a hardware or logic device.

Please refer to FIG. 10. In a software implementation, the device for pushing a video content object may include:

A first obtaining unit 1001, obtaining a question message for a content object included in a video screen played by a client;

The receiving unit 1002 receives a reply message pushed by the server, where the reply message includes description information of the content object;

The first display unit 1003 displays the reply message in the video screen.

Optionally, the first obtaining unit 1001 is specifically configured to:

Receiving a non-custom message sent by a server as the question message; the non-custom message is a preset question message of the server or a definition message sent by another client;

Alternatively, a custom message input by the user on the client is received as the question message.

Optionally, the receiving unit 1002 is specifically configured to:

Display the question message;

When a user-triggered operation is detected for the question message, a notification message related to the question message is sent to the server to instruct the server to obtain and return the reply message.

Optionally, the first display unit 1003 is specifically configured to:

The reply message is displayed in the form of a barrage in the video picture.

Optionally, the first display unit 1003 is specifically configured to:

The reply message is superimposedly displayed in the video screen.

Optional, also includes:

A second obtaining unit 1004, when detecting a user-triggered operation for the reply message, obtaining extended recommended content related to the description information;

The second display unit 1005 displays the extended recommendation content.

FIG. 11 is a schematic structural diagram of a device according to an exemplary embodiment. Please refer to FIG. 11. At the hardware level, the device includes a processor 1102, an internal bus 1104, a network interface 1106, a memory 1108, and a non-volatile memory 1110. Of course, it may also include hardware required for other services. The processor 1102 reads a corresponding computer program from the non-volatile memory 1110 into the memory 1108 and then runs it to form a pushing device of a video content object on a logical level. Of course, in addition to the software implementation, one or more embodiments of this specification do not exclude other implementations, such as a logic device or a combination of software and hardware, etc. That is to say, the execution body of the following processing flow is not limited to each A logic unit can also be a hardware or logic device.

Please refer to FIG. 12. In a software implementation, the device for pushing a video content object may include:

The determining unit 1201 determines a question message for a content object included in a video screen played by a client;

The obtaining unit 1202 obtains a reply message corresponding to the question message, and the reply message includes description information of the content object;

The first pushing unit 1203 pushes the reply message to the client, so that the client displays the reply message in the video screen.

Optionally, the determining unit 1201 is specifically configured to:

Determining a non-custom message for asking a question about the content object, and using the non-custom message as the question message; the non-custom message is a preset question message of the server or a definition sent by another client News

Alternatively, a user-defined message sent by the client to ask a question about the content object is received, and the user-defined message is used as the question message.

Optionally, the obtaining unit 1202 is specifically configured to:

Sending the question message to the client, so that the client displays the question message;

The response message is obtained in response to a notification message related to the question message sent by the client, and the notification message is sent by the client when it detects an operation triggered by a user of the question message.

Optional, also includes:

A marking unit 1204, according to a question message triggered by a user, marking a content object of a corresponding type as a type of user attention;

The second pushing unit 1205 preferentially pushes to the client a question message related to the type of user attention; and / or, reduces or eliminates pushing for other types of question messages.

Optionally, the obtaining unit 1202 is specifically configured to:

Find a preset reply message corresponding to the question message;

Alternatively, a reply message corresponding to the question message is determined according to a recognition result for the video picture.

Optional, also includes:

The receiving unit 1206 is configured to receive an acquiring instruction sent by the client when detecting a user-triggered operation for the reply message, where the acquiring instruction is used to instruct acquiring extended recommended content related to the description information;

The retrieval unit 1207 retrieves and returns the extended recommended content to the client, so that the client displays the extended recommended content.

Optional, also includes:

The third push unit 1208 pushes the reply message to other clients except the client.

The system, device, module, or unit described in the foregoing embodiments may be specifically implemented by a computer chip or entity, or a product with a certain function. A typical implementation device is a computer, and the specific form of the computer may be a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email sending and receiving device, and a game control Desk, tablet computer, wearable device, or a combination of any of these devices.

In a typical configuration, a computer includes one or more processors (CPUs), input / output interfaces, network interfaces, and memory.

Memory may include non-persistent memory, random access memory (RAM), and / or non-volatile memory in computer-readable media, such as read-only memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media includes both permanent and non-persistent, removable and non-removable media. Information can be stored by any method or technology. Information may be computer-readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), and read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, read-only disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic disk storage, quantum memory, graphene-based storage media, or other magnetic storage devices or any other non-transmission media can be used to store information that can be accessed by computing devices. As defined herein, computer-readable media does not include temporary computer-readable media, such as modulated data signals and carrier waves.

It should also be noted that the terms "including," "including," or any other variation thereof are intended to encompass non-exclusive inclusion, so that a process, method, product, or device that includes a range of elements includes not only those elements, but also Other elements not explicitly listed, or those that are inherent to such a process, method, product, or device. Without more restrictions, the elements defined by the sentence "including a ..." do not exclude the existence of other identical elements in the process, method, product or equipment including the elements.

The specific embodiments of the present specification have been described above. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and the desired result may still be achieved. In addition, the processes depicted in the figures do not necessarily require the particular order shown or sequential order to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

The terminology used in one or more embodiments of this specification is for the purpose of describing particular embodiments only, and is not intended to limit one or more embodiments of this specification. The singular forms "a," "the," and "the" used in one or more embodiments of this specification and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term "and / or" as used herein refers to and includes any or all possible combinations of one or more of the associated listed items.

It should be understood that although the terms first, second, third, etc. may be used to describe various information in one or more embodiments of the present specification, the information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of the present specification, the first information may also be referred to as second information, and similarly, the second information may also be referred to as first information. Depending on the context, the word "if" as used herein can be interpreted as "at" or "when" or "in response to determination".

The above descriptions are merely preferred embodiments of one or more embodiments of the present specification, and are not intended to limit one or more embodiments of the present specification. Wherever within the spirit and principle of one or more embodiments of the present specification, Any modification, equivalent replacement, improvement, etc. should be included in the protection scope of one or more embodiments of this specification.

Claims

A method for pushing a video content object is applied to a client. The method includes:

Obtaining a question message for a content object contained in a video screen played by a client;

Receiving a reply message pushed by the server, where the reply message includes description information of the content object;

Displaying the reply message in the video screen.
The method according to claim 1, wherein the obtaining a question message for a content object contained in a video picture played by a client comprises:

Receiving a non-custom message sent by a server as the question message; the non-custom message is a preset question message of the server or a definition message sent by another client;

Alternatively, a custom message input by the user on the client is received as the question message.
The method according to claim 1, wherein said receiving a reply message pushed by a server comprises:

Display the question message;

When a user-triggered operation is detected for the question message, a notification message related to the question message is sent to the server to instruct the server to obtain and return the reply message.
The method according to claim 1, wherein displaying the reply message in the video picture comprises:

The reply message is displayed in the form of a barrage in the video picture.
The method according to claim 1, wherein displaying the reply message in the video picture comprises:

The reply message is superimposedly displayed in the video screen.
The method of claim 1, further comprising:

When detecting a user-triggered operation for the reply message, acquiring extended recommended content related to the description information;

Display the extended recommendation content.
A method for pushing a video content object is applied to a server. The method includes:

Determine the question message for the content object contained in the video picture played by the client;

Obtaining a reply message corresponding to the question message, where the reply message includes description information of the content object;

Pushing the reply message to the client, so that the client displays the reply message in the video screen.
The method according to claim 7, wherein the determining a question message for a content object included in a video picture played by a client comprises:

Determining a non-custom message for asking a question about the content object, and using the non-custom message as the question message; the non-custom message is a preset question message of the server or a definition sent by another client News

Alternatively, a user-defined message sent by the client to ask a question about the content object is received, and the user-defined message is used as the question message.
The method according to claim 7, wherein the obtaining a reply message corresponding to the question message comprises:

Sending the question message to the client, so that the client displays the question message;

The response message is obtained in response to a notification message related to the question message sent by the client, and the notification message is sent by the client when it detects an operation triggered by a user of the question message.
The method according to claim 9, further comprising:

Mark content objects of the corresponding type as the user's attention type according to the question message triggered by the user;

Priority is given to pushing to the client a question message related to the type of user attention; and / or, reducing or eliminating pushes for other types of question messages.
The method according to claim 7, wherein the obtaining a reply message corresponding to the question message comprises:

Find a preset reply message corresponding to the question message;

Alternatively, a reply message corresponding to the question message is determined according to a recognition result for the video picture.
The method according to claim 7, further comprising:

Receiving an acquisition instruction that is sent by the client when detecting a user-triggered operation for the reply message, the acquisition instruction being used to instruct acquisition of extended recommended content related to the description information;

Retrieve and return the extended recommended content to the client, so that the client displays the extended recommended content.
The method according to claim 7, further comprising:

Push the reply message to other clients than the client.
A device for pushing video content objects is applied to a client, and the device includes:

A first obtaining unit, obtaining a question message for a content object included in a video picture played by a client;

A receiving unit, receiving a reply message pushed by the server, where the reply message includes description information of the content object;

The first display unit displays the reply message in the video screen.
The apparatus according to claim 14, the first obtaining unit is specifically configured to:

Receiving a non-custom message sent by a server as the question message; the non-custom message is a preset question message of the server or a definition message sent by another client;

Alternatively, a custom message input by the user on the client is received as the question message.
The apparatus according to claim 14, the receiving unit is specifically configured to:

Display the question message;

When a user-triggered operation is detected for the question message, a notification message related to the question message is sent to the server to instruct the server to obtain and return the reply message.
The device according to claim 14, the first display unit is specifically configured to:

The reply message is displayed in the form of a barrage in the video picture.
The device according to claim 14, the first display unit is specifically configured to:

The reply message is superimposedly displayed in the video screen.
The apparatus according to claim 14, further comprising:

A second obtaining unit, when detecting a user-triggered operation for the reply message, obtaining extended recommended content related to the description information;

The second display unit displays the extended recommendation content.
A device for pushing a video content object is applied to a server. The device includes:

A determining unit for determining a question message for a content object included in a video screen played by a client;

An obtaining unit, for obtaining a reply message corresponding to the question message, wherein the reply message includes description information of the content object;

A first pushing unit pushes the reply message to the client, so that the client displays the reply message in the video screen.
The apparatus according to claim 20, the determining unit is specifically configured to:

Determining a non-custom message for asking a question about the content object, and using the non-custom message as the question message; the non-custom message is a preset question message of the server or a definition sent by another client News

Alternatively, a user-defined message sent by the client to ask a question about the content object is received, and the user-defined message is used as the question message.
The apparatus according to claim 20, the obtaining unit is specifically configured to:

Sending the question message to the client, so that the client displays the question message;

The response message is obtained in response to a notification message related to the question message sent by the client, and the notification message is sent by the client when it detects an operation triggered by a user of the question message.
The apparatus of claim 22, further comprising:

A marking unit, according to a question message triggered by a user, marking a content object of a corresponding type as a type of user attention;

The second pushing unit preferentially pushes to the client a question message related to the type of user attention; and / or, reduces or eliminates pushing for other types of question messages.
The apparatus according to claim 20, the obtaining unit is specifically configured to:

Find a preset reply message corresponding to the question message;

Alternatively, a reply message corresponding to the question message is determined according to a recognition result for the video picture.
The apparatus of claim 20, further comprising:

A receiving unit that receives an acquisition instruction sent by the client when detecting a user-triggered operation for the reply message, the acquisition instruction being used to instruct acquisition of extended recommended content related to the description information;

The retrieval unit retrieves and returns the extended recommended content to the client, so that the client displays the extended recommended content.
The apparatus of claim 20, further comprising:

The third pushing unit pushes the reply message to other clients except the client.
An electronic device includes:

processor;

Memory for storing processor-executable instructions;

Wherein, the processor implements the method according to any one of claims 1-6 by running the executable instructions.
An electronic device includes:

processor;

Memory for storing processor-executable instructions;

Wherein, the processor implements the method according to any one of claims 7 to 13 by running the executable instructions.