WO2020046292A1 - Boîte de mouchoirs en carton à motifs graphiques - Google Patents

Boîte de mouchoirs en carton à motifs graphiques Download PDF

Info

Publication number
WO2020046292A1
WO2020046292A1 PCT/US2018/048532 US2018048532W WO2020046292A1 WO 2020046292 A1 WO2020046292 A1 WO 2020046292A1 US 2018048532 W US2018048532 W US 2018048532W WO 2020046292 A1 WO2020046292 A1 WO 2020046292A1
Authority
WO
WIPO (PCT)
Prior art keywords
design
panel
carton
elements
major axis
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2018/048532
Other languages
English (en)
Inventor
Katherine Staun NAYLOR
Ramona Zenkich
Kristi Jo SCHROEDER
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Kimberly Clark Worldwide Inc
Kimberly Clark Corp
Original Assignee
Kimberly Clark Worldwide Inc
Kimberly Clark Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kimberly Clark Worldwide Inc, Kimberly Clark Corp filed Critical Kimberly Clark Worldwide Inc
Priority to AU2018438602A priority Critical patent/AU2018438602A1/en
Priority to PCT/US2018/048532 priority patent/WO2020046292A1/fr
Priority to US16/491,290 priority patent/US20200299023A1/en
Priority to GB2104019.1A priority patent/GB2592135A/en
Publication of WO2020046292A1 publication Critical patent/WO2020046292A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D83/00—Containers or packages with special means for dispensing contents
    • B65D83/08—Containers or packages with special means for dispensing contents for dispensing thin flat articles in succession
    • B65D83/0805—Containers or packages with special means for dispensing contents for dispensing thin flat articles in succession through an aperture in a wall
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47K—SANITARY EQUIPMENT; ACCESSORIES THEREFOR, e.g. TOILET ACCESSORIES
    • A47K10/00—Body-drying implements; Toilet paper; Holders therefor
    • A47K10/16—Paper towels; Toilet paper; Holders therefor
    • A47K10/18—Holders; Receptacles
    • A47K10/20—Holders; Receptacles for piled sheets
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47K—SANITARY EQUIPMENT; ACCESSORIES THEREFOR, e.g. TOILET ACCESSORIES
    • A47K10/00—Body-drying implements; Toilet paper; Holders therefor
    • A47K10/24—Towel dispensers; Toilet paper dispensers
    • A47K10/32—Dispensers for paper towels or toilet paper
    • A47K10/42—Dispensers for paper towels or toilet paper dispensing from a store of single sheets, e.g. stacked
    • A47K10/421—Dispensers for paper towels or toilet paper dispensing from a store of single sheets, e.g. stacked dispensing from the top of the dispenser
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/4212—Information or decoration elements, e.g. content indicators, or for mailing
    • B65D5/425—Decoration elements

Definitions

  • Packaging for consumer products often serves multiple purposes.
  • the packaging may describe the product located within the packaging, communicate the manufacturer of the product, and provide a convenient method for transporting multiple products.
  • packaging may provide navigational cues to assist consumers in finding their products quickly and easily.
  • Packaging may also provide a decorative function to consumers. This is particularly desirable with tissue cartons, which are often displayed within the home. To satisfy consumer needs for decorative tissue cartons manufacturers quite commonly apply decorative printing to those panels of the tissue carton which are intended to remain after the carton has been opened. In certain instances the decorative panels may be further enhanced by providing brand identification and product information on removable panels or overwraps meant to be discarded upon opening.
  • a primary object of the present invention is to overcome the aforementioned shortcomings associated with the prior art by providing a visually appealing tissue carton that can be easily fabricated using presently available high speed machinery.
  • a further object of the present invention is to provide a tissue carton that encourages consumer engagement and interaction and that also has sufficient visual appeal to be decorative.
  • the present invention provides a carton comprising first, second, third and fourth contiguous panels, each panel having a height and a width dimension, wherein the height dimension is substantially similar amongst the panels, a first design element disposed on each of the first, second, third and fourth panels wherein the scale of the first design element relative to the panel height varies between at least two contiguous panels.
  • the present invention provides a carton comprising first, second, third and fourth contiguous panels, each panel having a height and a width dimension, wherein the height dimension (L1) is substantially similar amongst the panels, a first design element having a major and a minor axis disposed on each of the first, second, third and fourth panels, and the major axis having a length (AL), wherein the ratio of AL to L1 is from about 1 :6 to about 1 :3 for the first design element disposed on the first panel, the ratio of AL to L1 for the first design element disposed on the second panel is different than the ratio of AL to L1 for the first design element disposed on the first panel, and the ratio of AL to L1 for the first design element disposed on the third panel is different than the ratio of AL to L1 for the first design element disposed on the second panel.
  • the present invention provides a carton comprising first, second, third and fourth contiguous panels, each panel having a height and a width dimension, wherein the height dimension is substantially similar amongst the panels, a first design element having a major and a minor axis disposed on each of the first, second, third and fourth panels, wherein the ratio of the major axis length (AL) of the first design element disposed on the first panel to the panel height (L1) is greater than the ratio of AL to L1 for the first design element disposed on the second panel, which is greater than the ratio of AL to L1 for the first design element disposed on the third panel.
  • AL major axis length
  • the present invention provides a cubic carton having a vertical axis and four continuous side panels separated from one another by fold lines, each of the side panels having a height dimension that is substantially equal and a first design element having a shape selected from the group consisting of geometric shapes, organic shapes and abstract shapes disposed on each of the panels, wherein the first design element has a major and a minor axis and the length of the major axis relative to the height dimension varies between the design elements disposed on at least three continuous side panels and wherein rotation of the carton about the vertical axis creates an effect selected from the group consisting of morphing, motion, zooming and depth.
  • FIG. 1 is top plan view of a carton blank useful in the present invention
  • FIG. 2 is a folded carton resulting from folding the blank of FIG. 1 ;
  • FIGS. 3A - 3C illustrate various design elements useful in the present invention;
  • FIG. 4 illustrates a pattern useful in the present invention
  • FIGS. 5A - 5D illustrate various patterns applied to a carton sidewall according to the present invention.
  • major axis means the axis formed between the two furthest perimeter points across the area of a design element, wherein the axis intersects a midpoint of the design element.
  • the major axis generally has a length, which may be abbreviated herein as AL.
  • minor axis means the axis formed between the two closest perimeter points across an area of a design element, wherein the axis intersects a midpoint of the major axis. Generally the length of the minor axis is less than the length of major axis.
  • orientation means the angle formed between a reference line drawn parallel to a side edge of a panel and the design element major axis.
  • the reference line will be considered 0 degrees.
  • the range of possible angles is from -90 degrees to 90 degrees, relative to the reference line.
  • the term "irregular shape” means that the two sides of a design element defined by the major axis are not equal in area, or the two sides of an element defined by the minor axis are not equal in area.
  • the term "irregular pattern” means that the spacing between design elements within a given carton panel or between two contiguous panels of a carton is not consistent as measured from the points created at the intersection of major axis and minor axis of the relevant design elements.
  • uniform pattern means that the spacing between design elements within a given carton panel or between two contiguous panels of a carton are consistent as measured from the center point created by the intersection of major axis and minor axis of the relevant design element.
  • design element means a graphic element disposed on a carton, such as the surface of a panel, having an area defined by a visibly distinctive outer most perimeter, which may be formed by a continuous or a discontinuous line.
  • a design element may comprise one or more sub-elements, the shape of which may be the same or different than the shape of the design element.
  • the design element 100 has an outer most perimeter 105 (denoted by dotted line) which provides the element 100 with an octagonal shape.
  • the design element 100 includes a sub-element 106 which is generally diamond shaped.
  • the outer most perimeter of the design element may be defined by a transition between the panel background and the element itself.
  • the panel 26 comprises a solid background color and the perimeter 105 of a design element 100 is defined by the transition from a first color or pattern defining the element 100 to the solid background color of the panel 26. Identifying the perimeter for purposes of the invention can be achieved by physically or virtually inscribing a closed figure around the design element in the transition region. It is not necessary that the area of a design element (or, e.g., other dimensional features such as the major and minor axis) be measured precisely, as long as a consistent measurement technique is employed for all measured design elements.
  • Design elements are typically a visual representation of an element intended to provide a decoration to a carton.
  • design elements include, for example, colors, patterns, designs, images (e.g. photographs, drawings, or other renderings), characters, and branding.
  • any surface of the carton, including any panel can include one or more design elements of any size, shape, or configuration, disclosed herein or known in the art, in any combination.
  • Design elements may be formed using any one of a number of techniques known in the art including, for example, printing, etching, engraving, cutting, embossing, debossing and coating.
  • discrete when referring to a design element means that the element is visually unconnected from other design elements.
  • a non-limiting example of a discrete design element is illustrated in FIG. 1 where pattern 200 comprises a plurality of similarly shaped discrete design elements 100 that are visually separated from one another.
  • overlay generally refers to a second design element covering one or more portions of a first design element, but not the entirety of the first design element, such that the covered portions of the first design element are not visible to a consumer.
  • pattern generally refers to the arrangement of two or more design elements. Within a given pattern the design elements may be visually similar shapes or they may be different, further the design elements may be the same relative size or may be different sizes. For example, in one embodiment, a single design element may be repeated in a pattern, but the design elements may be different within the pattern.
  • FIG. 1 A non-limiting example of a pattern 200 is illustrated in FIG. 1 where the pattern 200 comprises a plurality of discrete similarly shaped design elements 100 disposed on each of the four panels 14, 26, 38, 50, and where the length of the design element major axis 110 decreases viewing the pattern 200 from left most panel 14 to right most panel 50.
  • the term "motif generally refers to a recurring arrangement of one or more design elements within a pattern.
  • the recurrence of the design element may not necessarily occur within a panel, for example, in certain embodiments the design element may be a discrete design element extending across two adjacent panels separated from one another by a fold line.
  • a non-limiting example of a motif is illustrated in FIG.1 where the motif 220 comprises a pair of similarly shaped and sized design elements 100a, 100b, the major axis 110 of which are substantially aligned.
  • the motif 220 is repeated across each of the four panels 14, 26, 38, 50 where the length of the design element major axis 110 decreases viewing the pattern from left most panel 14 to right most panel 50.
  • consumer refers to any person or entity that may purchase a consumer product or a stream of products or otherwise use a product or a stream of products.
  • the consumer may also be the end user of the consumer products.
  • the present invention provides graphic cartons, particularly graphic cartons for storing and dispensing tissue products, such as facial tissue.
  • the cartons have a pattern formed from design elements, the scale of which are relative to the panel changes from one panel to the next. In this manner the pattern may morph and transform as the carton is rotated about an axis.
  • the patterns are visually aesthetic and provide a 360 degree viewing experience for the consumer. In certain instances the 360 degree viewing experience may be achieved by printing a plurality of design elements on each of panel of the carton where the scale of the design elements varies between each of the panels such that each panel is different and creates an effect of motion when the carton is rotated about an axis and viewed by the consumer.
  • FIG. 1 is a top plan view of a blank 10 for a carton in accordance with one embodiment of the present invention.
  • the outside surface of the blank 10, or the resulting carton's exterior surface is illustrated.
  • the blank is foldable into a facial tissue carton suitable for housing a plurality of facial tissue sheets.
  • the blank can be sized to form either upright cartons or flat cartons.
  • the blank and the resulting container can be used to house other suitable sheet materials.
  • the blank 10 includes a first panel 14, a first panel top flap 16 disposed at a first end 18 of the first panel and a first panel bottom flap 20 disposed at a second end 22 of the first panel.
  • Blank 10 further includes a second panel 26 connected to first panel 14, a second panel top flap 28 disposed at a first end 30 of the second panel and a second panel bottom flap 32 disposed at a second end 34 of the second panel.
  • the blank 10 still further includes a third panel 38 connected to second panel 26, a third panel top flap
  • the blank 10 includes a tab 60 connected to a third end 62 of either the first panel 14 or the fourth panel 50.
  • Tab 60 is utilized to secure the fourth section decorative panel 50 to the first section decorative panel 14 in constructing a container that can be made from the blank 10.
  • the blank is folded along a plurality of lines 63 illustrated by the dashed line.
  • FIG. 1 is merely one means of forming a six sided cubic carton useful in the present invention and that other blanks may be useful.
  • Non-limiting examples of alternative blanks are illustrated in US Patent Nos. 2,840,267, 2,890,791 and 3,243,078, and US Publication No. 2003/0205613.
  • any blank that when folded yields a six sided cubic carton having four contiguous side panels may be used in the present invention.
  • FIG. 2 illustrates a perspective view of a carton 12 that may be formed from the blank 10 illustrated in FIG. 1.
  • the first, second, third and fourth panels (only the first and second panels 14, 26 illustrated in the perspective view) form a sidewall of the carton having a continuous decorative surface 66 that can receive vector or graphic art in, for example, printed form, to maximize a visual effect to a consumer. Shown are the first decorative panel 14 and the second decorative panel 26, the first section top flap 16, and the third section top flap 40.
  • the top flaps form a container top 90 and the bottom flaps form a container bottom (not illustrated).
  • decorative panels 14 and 26 are folded along a fold line 63 so as to be in side fold continuity across an edge 78, and by this it is meant that there is a continuity of material (which is used to create or form the continuous decorative surface described previously).
  • the continuous decorative surface 66 is particularly well suited for receiving commercially suitable decoration, such as image, print, indicia, graphics, color, an embossed area, a debossed area, and/or coating(s).
  • the carton 12 sidewalls 64 have a height (L1) and a width (L2), which may be substantially similar amongst each of the sidewalls or may differ. Further, while it may be preferred that L1 be greater than L2, L2 may be greater than L1 or L2 and L1 may be equal.
  • L1 be greater than L2
  • L1 may be equal to L1 or L2
  • L1 may be equal.
  • the sidewall 64 height (L1) is equal amongst each of the sidewalls 64 and provides the carton 12 with a height (H1).
  • the carton 12 may also have a longitudinal axis of rotation (A), such that when the carton is rotated about the axis, such as indicated by the arrow, the pattern 150 disposed on continuous decorative surface 66 is visible by a consumer.
  • the pattern 150 appears as a series of design elements that increase regularly in size. Providing a carton printed with graphics in this manner creates consumer interest and engagement with the carton and provides for a satisfying sensory experience.
  • the pattern 150 is formed from a repeating arrangement of discrete design elements 100 where each of the design elements 100 have a clearly delineated boundary 105; however, in other embodiments the design elements that make up a pattern may not be so constrained.
  • the design element 100 has an outer most perimeter 105 (denoted by dotted line) which provides the element 100 with a generally octagonal shape.
  • the design element 100 includes a sub-element 106 which is generally diamond shaped.
  • the outer most perimeter of design element may be defined by a transition between the panel background and the element itself. For example, with reference to FIG.
  • the panels 26, 38 comprise a solid background color and the perimeter 105 of a design element 100 is defined by the transition from a first color or pattern defining the element 100 to the solid background color of the panels 26, 38.
  • the illustrated pattern comprises a design element consisting of two visually related shapes, it is envisioned that any number of symbols or indicia may be used to create the desired visual affect and appeal to the consumer.
  • the design element includes text which provides a written indication of a quality or attribute of the consumer product or package that may be associated therewith. In other embodiments, text may be omitted altogether and the product attributes may be communicated to the consumer solely with the use of a particular shape.
  • one variant may be a lotion treated tissue and the pattern may comprise design elements in the shape of a drop and the second variant may be an anti-viral tissue and the pattern may comprise design elements in the shape of a cross.
  • the particular symbol may be illustrated in any number of ways, including other geometric shapes, insofar as they are differentiable from one another to communicate the fact that the contents of two cartons are different from one another.
  • the blank 10 is printed with a pattern 200 comprising a plurality of discrete similarly shaped design elements 100 disposed on each of the four panels 14, 26, 38, 50.
  • Each of the design elements 100 have a major and minor axis 110, 112.
  • the length of the design element major axis 110 increases. The increase is such that design elements increase in size in a regular fashion and only a portion of the design elements are capable of being printed on a portion of the panels.
  • the length of the design element major axis may be related to height (L1) of the panel such that the ratio of the dimensions increases regularly from less than 1 :1 to greater than 1 :1 as the pattern is viewed from right most panel to left most panel.
  • the dimensions of the design elements may be altered across each of the panels such that the ratio of the design element major axis length to the panel height (L1) is not the same for any given panel of the carton.
  • each panel has a length (L1) and a width (L2) where the length dimension provides the carton with a height (H1).
  • Preferably at least the length (L1) or width (L2) of the panels is substantially similar amongst the panels.
  • the carton 12 further comprises a first design element 100 disposed on each of the first, second, third and fourth panels.
  • a design element is considered to be disposed on a given panel when more than 50 percent of the design element area is located on the given panel.
  • the scale of the first design element 100 which may be expressed as the length of the elements major axis 110 relative to the at least one substantially similar panel dimension, here the height of the panel (L1 ), varies between at least two contiguous panels.
  • the design elements 100 may be further arranged and scaled such that the scale of the first design element 100 disposed on the first panel 14, relative to the panel height (L1), is greater than the scale of the first design element 100 disposed on the second panel 26, which is greater than the scale of the first design element 100 disposed on the third panel 38, which is greater than the scale of the first design element 100 disposed on the fourth panel 50.
  • the carton panels may comprise a first color and the pattern may comprise a second contrasting color where the pattern is printed onto the carton surface.
  • the printed pattern may be printed with any conventional printing method, such as flexo print or roto gravure printing.
  • the printed pattern may be advantageously printed with an ink sufficiently colored to be visibly discernable from the carton panel, which generally defines the background for the pattern. Any colored ink may be used, including, but not limited to black or colors such as, for example, pink, violet, green, purple, blue, yellow, gold, silver, or any combination of different colors.
  • the surface coverage of the pattern on the panel may vary. It may however be desirable to provide a pattern, such as a printed pattern, having a surface coverage ranging from about 2 to about 60 percent, such as from about 5 to about 50 percent and more preferably from about 10 to about 40 percent, of the total surface of the carton panel that it is printed on.
  • Design elements are typically visual representation of an element intended to provide a decoration to a carton.
  • Examples of design elements include, for example, colors, patterns, designs, images (e.g. photographs, drawings, or other renderings), characters, and branding.
  • the design elements may be geometric shapes, such as square, octagons, pentagons, diamonds, triangles, circles, and the like.
  • the design element may be an organic shape that is illustrative of a natural object such as a leaf, a flower, a snowflake, or the like.
  • the design element may be an abstract shape, which may be derived from an actual object but not be immediately recognizable as such by a consumer.
  • the design element 100 of FIG. 3A is a regular closed geometric shape - a pentagon - having a major axis 110 and minor axis 112.
  • the outer perimeter of the design 100 of FIG. 3A is defined by a continuous line providing the element 100 with an outer perimeter 105 and a closed shape.
  • the ratio of the length of the major axis 1 10 to the length of the minor axis 112 can be in the range of 1 to about 3 or in the range of 1 to about 4 or more.
  • the ratio of the length of the major axis 1 10 to the length of the minor axis 1 12 can be 1 , 1 .5, 2, 2.5, 3, 3.5, 4, 4.5, or 5. Measuring the length of axis can be accomplished via direct measurement, via microscopic analysis, by measuring the distance between the two furthest perimeter points across the area of a design element.
  • a design element 100 may have at least two visually distinct design elements, a first design element 104, which in FIG. 3B includes, for example a discrete, discontinuous octagonal shaped element, and a second design element 106, which in FIG. 3B is in the form of a discrete diamond shape having a continuous perimeter.
  • the first design element 104 can include any shape, design, or combination of shapes and designs (as previously disclosed), and can be included with other design elements.
  • the second design element 106 can include any shape, design, or combination of shapes and designs. Flowever, the first design element 104 can be visually distinct from the second design element 106.
  • the first design element can be a relatively large, open, two-dimensional geometric or decorative shape, compared to a second design element 106 that can be a relatively thin, wavy, curvilinear shape.
  • visually distinct design elements are design elements that can be visually distinguished as discrete, separate design elements based on overall size and shape.
  • a first design element 104 can comprise an organic shape, such as a follower, and a second design element 106 can comprise a geometric shape, such as a circle, and these two design elements could be considered visually distinguishable.
  • the first 104 and second 106 design elements may comprise similar shapes, but still be visually distinguishable.
  • the first design element 104 can generally comprise a circle and a second design element 106 can comprise a circle that is about one-fourth the size of the first design element 104, and these two design elements could be considered visually distinguishable.
  • the area of the first design element 104 can be at least about two times larger than the area of the second design element 106.
  • an area of the design element could be determined by utilizing a visual image and a computing system to mathematically calculate the area.
  • the first design element 104, an octagon is visually distinct from the second design element 106, a diamond, in both size and shape.
  • the design elements disclosed herein are representative only, and virtually any design element can be utilized for either the first or second design elements.
  • FIG. 3C A third embodiment of a design element 100 useful in the present invention is shown in FIG. 3C.
  • the design element 100 is a closed design element having a continuous line defining its outermost perimeter 105.
  • the design element 100 has a major and minor axis 110, 112. Because the two sides of a design element 100 defined by the major and minor axis 110, 112 are not equal in area the element is said to have an irregular shape.
  • the design element 100 may comprise a plurality of design elements where a first design element 104 overlays a second and a third design element 106, 108.
  • the design element 100 has major axis 110 and minor axis 112 and an outer perimeter 105 defined by a continuous line that provides the element with a closed shape.
  • the first, second and third design elements vary in size relative to one another and the third design element has a different shape relative to the first and second design elements.
  • the design elements are arranged into motifs 220 that form a larger pattern 200.
  • two design elements 100a, 100b are arranged vertically to form a motif 220.
  • the motif 220 is repeated to form a pattern 200.
  • Each motif 220 comprises a pair of design elements 100 that are substantially similar in terms of size, shape and composition.
  • the motifs are repeated with the size of the design elements changing in each iteration. In this manner, when viewing the pattern 200 from right to left the size of the design elements, and in-turn the motifs, increases in a regular fashion from relatively small to relatively large. The elements become so large that the entire element is not visible within the field of view.
  • the pattern 200 may comprise design elements 100 that are regularly spaced apart from one another throughout the pattern 200, however, the invention is not so limited and the pattern may be an irregular pattern.
  • a regular pattern such as that illustrated in FIG. 4
  • the spacing between design elements within a given carton panel, or between two contiguous panels of a carton is consistent as measured from the center point created by the intersection of major axis and minor axis of the relevant design element.
  • the carton comprises a plurality of design elements arranged in a pattern where the scale of the design elements are varied both relative to one another and to at least one dimension of the carton panel.
  • the carton may be generally cubic having four substantially similarly sized panels, each having a length from about 12 to about 14 cm and a width from about 10 to about 12 cm.
  • a pattern comprising a plurality of similarly shaped design elements is disposed on the carton such that each of the panels is provided with at least one design element.
  • the length of the design element major axis may range from about 1 to about 10 cm.
  • the scale of the design element relative to the panel changes from one panel to the next is such that the size of elements differs between two immediately adjacent panels.
  • the design element major axis may increase from the first panel to the next immediately adjacent panel and the relative scale of the panel height (L1) to the element major axis length (AL) may decrease.
  • the ratio of the panel height (L1) to the length of the design element major axis (AL) may be about 1 :10 on a first panel and about 1 :6 on a second, immediately adjacent panel.
  • the pattern 200 is applied to a carton having first, second, third, and fourth panels 14, 26, 38, 50 separated from one another by fold lines 63.
  • the pattern 200 consists of a repeated motif 220 of a pair of design elements 100a, 100b vertically aligned with one another.
  • Each of the design elements 100 comprise a first design element 104 and a second design element 106.
  • the second design element 106 is a discrete closed element having a diamond shape and is entirely disposed within the first element 104.
  • the first and second design elements 104, 106 are distinct geometric shapes, but are visually related.
  • each design element 104, 106 has a major and a minor axis wherein the length of the major axis 110 of the first design element 104 is greater than the length of the major axis of the second design element 106.
  • the major axis 110 of the first design element 104 is varied, relative to the length of the panels (L1) as the pattern is viewed from the right most panel 50 to the left most panel 14. In this manner the ratio of the element major axis length to the length of the panel (L1) is increasing as the consumer views the panels from right to left.
  • the length of the element major axis is increased to such an extent that an entire element cannot be printed on a given panel and the ratio of element major axis length to the length of the panel (L1) is about 1 :1.
  • the pattern 200 comprises a plurality of visually distinct design elements, such as a first design element 100a, a second design element 100b, a third design element 100c, a fourth design element 100d and fifth design element 100e.
  • the design elements 100a-100e are arranged in various motifs to create the pattern 200. Two particular motifs 220a, 220b are designated. Each motif 220a, 220b comprises a plurality of substantially identical design elements 100c, 100e vertically aligned within one another and arranged in columns.
  • the first design element 100a comprises a first design element 104 in the form of a diamond having an outer perimeter 105 and major axis 110a and minor axis 112a.
  • the design element 100a further comprises a second design element 106 in the form of a star disposed entirely within the first design element 104.
  • the ratio of the first design element 100a major axis 110a length to the length of the panel (L1) is about 4:3 and the element is disposed substantially on the first panel 14.
  • a design element is substantially on a given panel if more than 50 percent of the element's visible surface area is disposed on the given panel.
  • a second element 100b is disposed.
  • the second element 100b comprises a first design element 104 in the form of a diamond having an outer perimeter 105 and major axis 110b.
  • the design element 100b further comprises a second design element 106 in the form of a star disposed entirely within the first design element 104.
  • the ratio of the second design element 100b major axis 110b length to the length of the panel (L1) is about 3.5:6.
  • the third panel 38 further comprises a third design element 100c, which is similar to the second design element 100b in terms of the shape of the first and second design elements, but the elements have a different scale - both relative to one another and to the length of the panel (L1).
  • the ratio of the third design element 100c major axis 110c length to the length of the panel (L1) is about 1 :3.
  • the fourth panel 50 which comprises third and fourth design elements 10Od, 100e.
  • the third design element 110d is composed of three design elements overlaying one another and has a major axis 110d, where the ratio of the major axis 110d length to the length of the panel (L1) is about 1.5:6.
  • the fourth design element 11 Oe consists of a single design element having a major axis 110e, the length of which is less than the first through fourth design elements 1100a-100d and ratio to the length of the panel (L1) is about 0.5:6.
  • the pattern 200 comprises a plurality of similarly shaped hexagonal design elements 100 the scale of which, relative to the length of the panel (L1), increase and then decrease, when viewing panels 14, 26, 38, 50 from left to right.
  • design element 100a having an outer perimeter 105 and being disposed on panel 14 has a major axis 110a and the ratio of the major axis length to the length of the panel (L1) is about 1 :6.
  • the ratio of the major axis 110b length to the length of the panel (L1) of the design element 100b disposed on the second panel 26 is about 1 :2.
  • the largest design element 100c is disposed substantially equally on second and third panels 26, 38 and the ratio of the major axis 110c length to the length of the panel (L1) is greater than 1. Continuing to view the panels from left to right the size of the design elements decrease with the design element 10Od disposed on the fourth panel 50 having a major axis 110d. The ratio of the major axis 110d length to the length of the panel (L1) of the design element 100d is about 1 :3.
  • the pattern 200 comprises a plurality of design elements 100 all having organic shapes, some comprising a single element, such as the design element 100b, others comprising two or three design elements 100a, 100c.
  • the relative scale of the design elements changes as the pattern 200 is viewed from left to right - initially decreasing, then increasing, and then decreasing again.
  • This affect is obtained by altering the length of the element major axis 110, such that the ratio of the major axis length to the length of the panel (L1) is initially about 2:3 (element 100a disposed on the first panel 14), decreases to about 1 :6 (element 100b disposed on the second panel 26), increases to greater than about 1 (element 100c disposed substantially on the third panel 38) then decreases to about 2:3 (element 10Od disposed on the fourth panel 50).
  • the present invention provides a carton comprising first, second, third and fourth contiguous panels, each panel having a height and a width dimension, wherein the height dimension is substantially similar amongst the panels, a first design element having a major axis disposed on each of the first, second, third and fourth panels wherein the ratio of the length of the major axis to the panel height varies between at least two contiguous panels.
  • the present invention provides the carton of the first embodiment wherein the length of the first design element major axis disposed on the first panel (AL1 ) is greater than the length of the first design element major axis disposed on the second panel (AL2), which is greater than the length of the first design element major axis disposed on the third panel (AL3), which is greater than the length of the first design element major axis disposed on the fourth panel (AL4).
  • the present invention provides the carton of the first or second embodiments further comprising a second design element disposed on at least one of the contiguous panels.
  • first and second design elements are substantially similar shapes selected from the group consisting of geometric shapes, organic shapes and abstract shapes, each having a major and a minor axis and wherein the length of the major axis of the first design element is greater than the length of the major axis of the second design element.
  • the present invention provides the carton of any one of the foregoing embodiments wherein the ratio of AL1 to the panel height (L1) is from about 2:1 to about 1 :2 and the ratio of AL4 to L1 is from about 1 :4 to about 1 :6.
  • the present invention provides the carton of any one of the foregoing embodiments wherein the first panel comprises a plurality of first design elements, the second panel comprises a second plurality of first design elements that is greater than the number of design elements disposed on the first panel, the third panel comprises a third plurality of first design elements that is greater than the number of design elements disposed on the second panel and the fourth panel comprises a fourth plurality of first design elements that is greater than the number of design elements disposed on the third panel.
  • the present invention provides the carton of any one of the foregoing embodiments wherein the first design element is selected from the group consisting of geometric shapes, organic shapes and abstract shapes.
  • the present invention provides the carton of any one of the foregoing embodiments wherein the first design element has a major and a minor axis and wherein the major axis of each of the first design elements are substantially parallel to one another.
  • the present invention provides the carton of any one of the foregoing embodiments wherein at least three of the contiguous panels comprise a plurality of first design elements arrayed in rows.
  • the present invention provides the carton of any one of the foregoing embodiments wherein at least three of the contiguous panels comprise a plurality of first design elements and the arrangement of the first design elements on a given panel varies between at least two of the panels.
  • the present invention provides the carton of any one of the foregoing embodiments wherein at least three of the contiguous panels comprise a plurality of first design elements and each of the plurality of first design elements are equally spaced apart from one another. In an eleventh embodiment the present invention provides the carton of any one of the foregoing embodiments wherein at least three of the contiguous panels comprise a plurality of first design elements and each of the plurality of first design elements overlaying one another.
  • the present invention provides the carton of any one of the foregoing embodiments wherein the first, second, third and fourth panels are paperboard and the panels are separated from one another by a fold lines.
  • the present invention provides the carton of any one of the foregoing embodiments further comprising a top panel having a dispensing opening disposed thereon and a plurality of folded tissue products disposed in the carton.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Health & Medical Sciences (AREA)
  • Public Health (AREA)
  • Cartons (AREA)
  • Containers And Packaging Bodies Having A Special Means To Remove Contents (AREA)

Abstract

La présente invention concerne des boîtes en carton à motifs graphiques, notamment des boîtes en carton à motifs graphiques destinées au stockage et à la distribution de produits de type mouchoirs, tels que des mouchoirs en papier, présentant des motifs graphiques qui se combinent et se transforment pour offrir au consommateur une expérience visuelle à 360 degrés. Dans certains cas, l'expérience visuelle à 360 degrés peut être obtenue par l'impression d'une pluralité d'éléments de dessin sur chaque face de la boîte en carton où l'échelle des éléments de dessin varie d'une face à l'autre de sorte que chaque face soit différente et crée un effet de mouvement lorsque la boîte en carton est pivotée et observée par le consommateur.
PCT/US2018/048532 2018-08-29 2018-08-29 Boîte de mouchoirs en carton à motifs graphiques Ceased WO2020046292A1 (fr)

Priority Applications (4)

Application Number Priority Date Filing Date Title
AU2018438602A AU2018438602A1 (en) 2018-08-29 2018-08-29 Graphic tissue carton
PCT/US2018/048532 WO2020046292A1 (fr) 2018-08-29 2018-08-29 Boîte de mouchoirs en carton à motifs graphiques
US16/491,290 US20200299023A1 (en) 2018-08-29 2018-08-29 Graphic tissue carton
GB2104019.1A GB2592135A (en) 2018-08-29 2018-08-29 Graphic tissue carton

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US2018/048532 WO2020046292A1 (fr) 2018-08-29 2018-08-29 Boîte de mouchoirs en carton à motifs graphiques

Publications (1)

Publication Number Publication Date
WO2020046292A1 true WO2020046292A1 (fr) 2020-03-05

Family

ID=69644458

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2018/048532 Ceased WO2020046292A1 (fr) 2018-08-29 2018-08-29 Boîte de mouchoirs en carton à motifs graphiques

Country Status (4)

Country Link
US (1) US20200299023A1 (fr)
AU (1) AU2018438602A1 (fr)
GB (1) GB2592135A (fr)
WO (1) WO2020046292A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009149370A (ja) * 2007-11-26 2009-07-09 Oji Nepia Co Ltd 衛生用紙収納用カートン
JP2010235162A (ja) * 2009-03-31 2010-10-21 Asahi Printing Co Ltd 包装用箱
USD722265S1 (en) * 2013-03-15 2015-02-10 Medline Industries, Inc. Packaging blank

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009149370A (ja) * 2007-11-26 2009-07-09 Oji Nepia Co Ltd 衛生用紙収納用カートン
JP2010235162A (ja) * 2009-03-31 2010-10-21 Asahi Printing Co Ltd 包装用箱
USD722265S1 (en) * 2013-03-15 2015-02-10 Medline Industries, Inc. Packaging blank

Also Published As

Publication number Publication date
AU2018438602A1 (en) 2021-04-15
GB202104019D0 (en) 2021-05-05
US20200299023A1 (en) 2020-09-24
GB2592135A (en) 2021-08-18

Similar Documents

Publication Publication Date Title
US8317023B2 (en) Package for consumer product
US6090027A (en) Method for parcel marking and three dimensional label thereof
Roth et al. The packaging designer's book of patterns
US8733584B2 (en) Beverage container stopper systems
US20030111521A1 (en) Gift packaging and method of manufacture thereof
US20090114710A1 (en) Container with integral foldable locking closure
CA2925023A1 (fr) Emballage
CA2822386A1 (fr) Manchon de recipient pliable
AU2011246986B2 (en) Variable display
WO2018072720A1 (fr) Emballage de produit ayant une fonction antivol à code-barres 2d
US20200299023A1 (en) Graphic tissue carton
JP2002326500A (ja) 潜像表示体
US20190009964A1 (en) Dual purpose gift wrapping and consumer packaging kit
CN203439396U (zh) 一种敞口套装陈列纸箱
US20070069001A1 (en) Consumable food product container having removable premium for use in customer retention
US6027819A (en) Blanks for forming hollow objects with symetrically placed conical depressions at opposite ends of major diagonal axes thereof and products produced therefrom
CA2954775A1 (fr) Carte qui repose perpendiculairement sur une surface horizontale
CN223751464U (zh) 一种具有多向潜像介质的包装盒
US20030012915A1 (en) Sheet with indicator lines
CN211376033U (zh) 一种具有全息防伪标识的包装材料及烟草盒
WO2005035236A1 (fr) Systeme de fabrication de feuilles continues
JP7413679B2 (ja) ダミー体
US20090077927A1 (en) System and method for informing consumers of patterned or textured products
AU733094B3 (en) Folding card
Montroll Origami polyhedra design

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 18931719

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

ENP Entry into the national phase

Ref document number: 202104019

Country of ref document: GB

Kind code of ref document: A

Free format text: PCT FILING DATE = 20180829

ENP Entry into the national phase

Ref document number: 2018438602

Country of ref document: AU

Date of ref document: 20180829

Kind code of ref document: A

122 Ep: pct application non-entry in european phase

Ref document number: 18931719

Country of ref document: EP

Kind code of ref document: A1