WO2020024294A1 - Procédé et terminal de poussée de service - Google Patents

Procédé et terminal de poussée de service Download PDF

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Publication number
WO2020024294A1
WO2020024294A1 PCT/CN2018/098671 CN2018098671W WO2020024294A1 WO 2020024294 A1 WO2020024294 A1 WO 2020024294A1 CN 2018098671 W CN2018098671 W CN 2018098671W WO 2020024294 A1 WO2020024294 A1 WO 2020024294A1
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WO
WIPO (PCT)
Prior art keywords
service
preset
terminal
target
user
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Application number
PCT/CN2018/098671
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English (en)
Chinese (zh)
Inventor
宋平
高妍
谢雨
黄文健
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to CN201880080209.XA priority Critical patent/CN111466125A/zh
Priority to PCT/CN2018/098671 priority patent/WO2020024294A1/fr
Publication of WO2020024294A1 publication Critical patent/WO2020024294A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Definitions

  • the present application relates to the field of communication technologies, and in particular, to a service push method and terminal.
  • some terminals can push applications and / or services that meet preset conditions on locations such as the negative screen of the terminal based on the user ’s history of using various applications and / or services, such as the number of times used and the duration of use Convenient for users to choose.
  • the above-mentioned preset conditions may be: the use frequency is greater than a preset frequency threshold, and the use time is greater than a preset duration threshold.
  • the existing service push method is implemented based on the above-mentioned static preset conditions, and does not take into account the current state of the user, such as the current time, current location, etc., and cannot dynamically adjust the push content according to the current state of the user, that is, the existing service Push method is less accurate.
  • the existing service push method still requires the user to click into a specific area such as the negative screen of the terminal to select a desired application and / or service, and the operation is still cumbersome, that is, the efficiency of the existing service push method is still low.
  • the embodiments of the present application provide a service pushing method and terminal, which can dynamically adjust the applications and / or services pushed by the user according to the scene in which the user is currently located, thereby improving the accuracy and efficiency of the pushed service.
  • a service push method may be applied to a terminal, and includes: determining an application scenario of the terminal as a preset scenario, and pushing a service for a user based on the preset scenario.
  • the service pushing method provided in this application can dynamically and dynamically adjust the applications and / or services pushed by the user according to the scene in which the user is currently located, in order to facilitate the user to select the required service.
  • Static preset conditions such as application and / or service history are user push services, and do not take into account the user's current scenario, which results in poor accuracy of the push service, and when the number of pushed services is large, the user needs to Through tedious operations, you can select the service you need from a large number of services, thereby improving the accuracy and efficiency of the push service.
  • the determining the application scenario of the terminal as the preset scenario may include: obtaining status information of the terminal; and if the status information meets the entry conditions of the preset scenario, determining the application scenario of the terminal as the preset scenario .
  • the above state information may include at least one of the following: the current time, current location, software and hardware events, and user roles of the terminal; the entry conditions of the preset scene include at least one of the following: a preset time period of the preset scene, a preset Geofences, preset software and hardware events, and preset user portraits.
  • the entry conditions of the preset scenario may be at least one of the following: the current time of the terminal is within a preset time period; the current position of the terminal is within a preset geo-fence; the software and hardware events of the terminal are preset software and hardware events; Exist in the preset user portrait.
  • pushing the service for the user based on the preset scenario may include pushing the service in the service candidate set for the user.
  • the service candidate set usually corresponds to a preset scenario.
  • the candidate services in the service candidate set are applications and / or services that have been pushed or used by the terminal in the preset scenario.
  • the above-mentioned services for the user candidate service candidate set may include: pushing target services for the user.
  • the target service is a service that satisfies the service push condition in the candidate service set.
  • the service push conditions include at least one of the following: the target service meets its own appearance conditions; the target service exists in the service usage record of the preset scenario; the target service exists in the service push record of the preset scenario; It is assumed that the target service does not exist in the service usage record of the scenario, but the number of users of the target service is greater than a preset number threshold.
  • the foregoing target services may be at least two.
  • the above-mentioned pushing of target services for users may include: determining priorities of at least two target services; and providing users with access interfaces of at least two target services in order of priority of at least two target services.
  • the priority may be a priority determined according to factors such as execution time and importance of multiple target services.
  • the terminal can set a default priority for the service pushed for the first time.
  • the above determining the priorities of at least two target services may include: determining the priority of the target service pushed for the first time as the first priority.
  • the service push method may further include: adjusting priorities of at least two target services according to priority adjustment rules; adjusting the order of access interfaces of at least two target services according to the adjusted priorities of at least two target services, such as adjusting Display order of the access interfaces of at least two target services on the touch screen of the terminal.
  • the priority adjustment rule may include an upgrade rule and a downgrade rule.
  • the upgrade rule may be: adjusting the priority of a target service that is used more than the first preset number of times within a preset time period to a second priority; wherein the second priority is higher than the first priority.
  • the downgrade rule may be: adjusting the priority of a target service that is used less than the second preset number of times within a preset time period to a third priority; wherein the second preset number is less than the first preset number and the third priority Level is lower than the first priority.
  • the service push method may further include: removing the pushed service that meets the service removal condition.
  • the service removal condition may include: the terminal receives a removal instruction to remove a pushed service; the number of times the user uses the pushed service is less than a preset number of times threshold.
  • a communication device for executing the service pushing method according to the first aspect or any optional implementation manner of the first aspect.
  • the communication device may be applied to a terminal, including a processing module and a storage module.
  • the processing module is used to determine that the application scenario of the terminal is a preset scenario, and to push services for users based on the preset scenario.
  • Storage module for storing instructions and data.
  • the processing module is further configured to obtain status information of the terminal, and if the status information meets an entry condition of the preset scenario, determine that the application scenario of the terminal is the preset scenario.
  • the above state information includes at least one of the following: the current time, current location, software and hardware events, and user roles of the terminal;
  • the entry conditions for the preset scene include at least one of the following: a preset time period of the preset scene, a preset geography Fences, preset software and hardware events, and preset user portraits;
  • the entry conditions for preset scenes meet at least one of the following: the current time of the terminal is within a preset time period; the current location of the terminal is within a preset geographic fence;
  • the software of the terminal Hardware events are preset software and hardware events; user roles exist in preset user portraits.
  • the processing module is further configured to push services in the service candidate set for the user.
  • the service candidate set corresponds to a preset scenario.
  • the processing module is further used to push the target service for the user.
  • the target service is a service that satisfies the service push condition in the candidate service set.
  • the service push conditions include at least one of the following: the target service meets its own appearance conditions; the target service exists in the service usage record of the preset scenario; the target service exists in the service push record of the preset scenario; It is assumed that the target service does not exist in the service usage record of the scenario, but the number of users of the target service is greater than a preset number threshold.
  • the target service is at least two.
  • the communication device may further include a communication module.
  • the processing module is further configured to determine priorities of at least two target services; the communication module is configured to provide users with access interfaces of at least two target services in order of priority of the at least two target services.
  • the processing module is further configured to determine a priority of a target service pushed for the first time as a first priority. Thereafter, optionally, the processing module is further configured to, after determining the priorities of at least two target services, adjust the priorities of at least two target services according to priority adjustment rules, and adjust the priorities of at least two target services according to Priority, adjust the order of the access interfaces of at least two target services to ensure that the pushed service that the user sees first is a higher priority service, thereby improving the user's operating efficiency and experience.
  • the above priority adjustment rules include: adjusting the priority of a target service that is used more than the first preset number of times within a preset time period to a second priority; wherein the second priority is higher than the first priority; The priority of the target service that is used less than the second preset number of times within the preset time period is adjusted to the third priority; wherein the second preset number is less than the first preset number and the third priority is lower than the first priority .
  • the processing module is further configured to remove the pushed service that satisfies the service removal condition after pushing the service for the user based on a preset scenario.
  • the service removal condition may include: the communication module receives a removal instruction to remove the pushed service; the number of times the user uses the pushed service is less than a preset number of times threshold.
  • the foregoing communication device may be software, a device combining software and hardware, or a terminal, which is not limited in this application.
  • a terminal in a third aspect, includes: a processor, a communication interface, and a memory.
  • the memory is used to store computer-executable instructions, and the processor and the memory are connected through a bus.
  • the processor executes the computer-executable instructions stored in the memory, so that the terminal executes the first aspect and its various possible executables.
  • the service push method described in any one of the selected implementations.
  • a computer-readable storage medium has instructions stored thereon. When the instructions are run on the computer, the computer is caused to execute any one of the first aspect and various optional implementation manners. A method for pushing a service.
  • a computer program product containing instructions which when run on a computer, causes the computer to execute the service push method according to any one of the first aspect and its various optional implementations.
  • the names of the respective unit modules in the communication device and the terminal do not constitute a limitation on the communication device and the terminal itself. In actual implementation, these unit modules may appear under other names. As long as the function of each unit module is similar to the embodiment of the present application, it belongs to the protection scope of the claims of the present application and its equivalent technology.
  • FIG. 1 is a schematic structural diagram of a service pushing method and a communication system applicable to a terminal according to an embodiment of the present application;
  • FIG. 2 is a first schematic structural diagram of a terminal according to an embodiment of the present application.
  • FIG. 3 is a first schematic flowchart of a service pushing method according to an embodiment of the present application.
  • FIG. 4 is a second schematic flowchart of a service push method according to an embodiment of the present application.
  • FIG. 5 is a third flowchart of a service pushing method according to an embodiment of the present application.
  • FIG. 6 is a fourth flowchart of a service pushing method according to an embodiment of the present application.
  • FIG. 7 is a fifth flowchart of a service pushing method according to an embodiment of the present application.
  • FIG. 8 is a schematic flowchart 6 of a service push method according to an embodiment of the present application.
  • FIG. 9 is a schematic flowchart VII of a service push method according to an embodiment of the present application.
  • FIG. 10A is a first schematic diagram of a service push interface of a terminal according to an embodiment of the present application.
  • FIG. 10B is a second schematic diagram of a service push interface of a terminal according to an embodiment of the present application.
  • 10C is a third schematic diagram of a service push interface of a terminal according to an embodiment of the present application.
  • 10D is a fourth schematic diagram of a service push interface of a terminal according to an embodiment of the present application.
  • FIG. 10E is a fifth schematic diagram of a service push interface of a terminal according to an embodiment of the present application.
  • FIG. 10F is a sixth schematic diagram of a service push interface of a terminal according to an embodiment of the present application.
  • FIG. 11 is a schematic structural diagram of a communication device according to an embodiment of the present application.
  • FIG. 12 is a second schematic structural diagram of a terminal according to an embodiment of the present application.
  • first and second are used for descriptive purposes only and cannot be understood as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Therefore, the features defined as “first” and “second” may explicitly or implicitly include one or more of the features. In the description of the embodiments of the present application, unless otherwise stated, the meaning of "a plurality" is two or more.
  • the service pushing method and terminal provided in the embodiments of the present application can dynamically adjust applications and / or services pushed by the user according to the scene in which the user is currently located, thereby improving the accuracy and efficiency of the pushed service.
  • FIG. 1 is a schematic structural diagram of a service pushing method and a communication system applied to a terminal according to an embodiment of the present application.
  • the communication system includes: a terminal 102 and a network device 101.
  • the terminal 102 may be connected to the network device 101 through a wireless air interface, and then access the data network (not shown in FIG. 1).
  • the network device 101 is mainly used to implement wireless physical layer functions, resource scheduling and wireless resource management, wireless access control, and mobility management functions.
  • the terminal 102 may be a mobile phone, a wearable device, an augmented reality (AR) / virtual reality (VR) device, a tablet computer, a notebook computer, an ultra-mobile personal computer (UMPC) , Netbook, personal digital assistant (PDA) and other arbitrary terminals, of course, in the following embodiments, the specific form of the terminal is not limited in any way.
  • AR augmented reality
  • VR virtual reality
  • UMPC ultra-mobile personal computer
  • PDA personal digital assistant
  • the terminal described in this embodiment of the present application may be a mobile phone 200.
  • the embodiment will be specifically described below with the mobile phone 200 as an example. It should be understood that the illustrated mobile phone 200 is only an example of the above-mentioned terminal, and the mobile phone 200 may have more or fewer parts than those shown in the figure, two or more parts may be combined, or With different component configurations.
  • the mobile phone 200 may specifically include a processor 201, a radio frequency (RF) circuit 202, a memory 203, a touch screen 204, a Bluetooth device 205, one or more sensors 206, a Wi-Fi device 207, and a positioning device.
  • the hardware structure shown in FIG. 2 does not constitute a limitation on the mobile phone, and the mobile phone 200 may include more or fewer components than shown in the figure, or combine certain components, or arrange different components.
  • the processor 201 is the control center of the mobile phone 200. It uses various interfaces and lines to connect various parts of the mobile phone 200, and executes the mobile phone by running or executing applications or instructions stored in the memory 203, and calling data stored in the memory 203. Various functions of 200 and processing data.
  • the processor 201 may include one or more processing units; for example, the processor 201 may be a Kirin 980 chip manufactured by Huawei Technologies Co., Ltd.
  • the processor 201 may further include a fingerprint verification chip for verifying the collected fingerprint.
  • the radio frequency circuit 202 can be used for receiving and transmitting wireless signals during the process of transmitting and receiving information or talking.
  • the radio frequency circuit 202 may receive the downlink data of the base station and process it to the processor 201; in addition, send the uplink data to the base station.
  • the radio frequency circuit includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like.
  • the radio frequency circuit 202 can also communicate with other devices through wireless communication.
  • the wireless communication may use any wireless communication standard or protocol, including but not limited to a global mobile communication system, a general packet wireless service, code division multiple access, broadband code division multiple access, long-term evolution, email, short message service, and the like.
  • the memory 203 is configured to store applications and data, and the processor 201 executes various functions and data processing of the mobile phone 200 by running the applications and data stored in the memory 203.
  • the memory 203 mainly includes a storage program area and a storage data area, wherein the storage program area can store an operating system and applications required for at least one function (such as a sound playback function, an image playback function, etc.); the storage data area can store data according to the use of the mobile phone 200 Data (such as audio data, phone book, etc.).
  • the memory 203 may include a high-speed random access memory (ramdom access memory, RAM), and may also include a non-volatile memory, such as a magnetic disk storage device, a flash memory device, or other volatile solid-state storage devices.
  • the memory 203 may store various operating systems, for example, developed by Apple Inc. Operating system, developed by Google Operating system, etc.
  • the memory 203 may be independent and connected to the processor 201 through the bus; the memory 203 may also be integrated with the processor
  • the touch screen 204 may specifically include a touch panel 204-1 and a display 204-2.
  • the touchpad 204-1 can collect touch events on or near the user of the mobile phone 200 (for example, the user uses a finger, a stylus, etc. on any suitable object on the touchpad 204-1 or on the touchpad 204 Near -1), and send the collected touch information to other devices (such as processor 201).
  • the user's touch event near the touchpad 204-1 can be called hovering touch; hovering touch can mean that the user does not need to directly touch the touchpad in order to select, move or drag an object (such as a control).
  • various types such as resistive, capacitive, infrared, and surface acoustic wave can be used to implement the touch panel 204-1.
  • the display (also referred to as a display screen) 204-2 may be used to display information input by the user or information provided to the user and various menus of the mobile phone 200.
  • the display 204-2 may be configured in the form of a liquid crystal display, an organic light emitting diode, or the like.
  • the touchpad 204-1 may be overlaid on the display 204-2. When the touchpad 204-1 detects a touch event on or near the touchpad 204-1, it transmits it to the processor 201 to determine the type of the touch event, and then the processor 201 may provide a corresponding visual output on the display 204-2 according to the type of the touch event.
  • the touchpad 204-1 and the display screen 204-2 are implemented as two separate components to implement the input and output functions of the mobile phone 200, in some embodiments, the touchpad 204- 1 Integrated with the display 204-2 to implement the input and output functions of the mobile phone 200.
  • the touch screen 204 is formed by stacking multiple layers of materials. In the embodiment of the present application, only the touch panel (layer) and the display screen (layer) are shown. The other layers are not described in the embodiments of the present application. .
  • the touchpad 204-1 can be configured on the front of the mobile phone 200 in the form of a full board
  • the display 204-2 can also be configured on the front of the mobile phone 200 in the form of a full board. Structure.
  • the mobile phone 200 may also have a fingerprint recognition function.
  • the fingerprint reader 212 may be arranged on the back of the mobile phone 200 (for example, below the rear camera), or the fingerprint reader 212 may be arranged on the front of the mobile phone 200 (for example, below the touch screen 204).
  • a fingerprint collection device 212 may be configured in the touch screen 204 to implement the fingerprint identification function, that is, the fingerprint collection device 212 may be integrated with the touch screen 204 to implement the fingerprint identification function of the mobile phone 200.
  • the fingerprint collection device 212 is configured in the touch screen 204, may be a part of the touch screen 204, or may be configured in the touch screen 204 in other ways.
  • the main component of the fingerprint collection device 212 in the embodiment of the present application is a fingerprint sensor.
  • the fingerprint sensor may use any type of sensing technology, including but not limited to optical, capacitive, piezoelectric, or ultrasonic sensing technologies.
  • the mobile phone 200 may further include a Bluetooth device 205 for implementing data exchange between the mobile phone 200 and other short-range terminals (such as a mobile phone, a smart watch, etc.).
  • the Bluetooth device in the embodiment of the present application may be an integrated circuit or a Bluetooth chip.
  • the mobile phone 200 may further include at least one sensor 206, such as a light sensor, a motion sensor, and other sensors.
  • the light sensor may include an ambient light sensor and a proximity sensor.
  • the ambient light sensor may adjust the brightness of the display of the touch screen 204 according to the brightness of the ambient light.
  • the proximity sensor may turn off the power of the display when the mobile phone 200 is moved to the ear.
  • the accelerometer sensor can detect the magnitude of acceleration in various directions (usually three axes), and can detect the magnitude and direction of gravity when it is stationary.
  • Wi-Fi device 207 is used to provide mobile phone 200 with network access that complies with Wi-Fi related standard protocols. Mobile phone 200 can access Wi-Fi access points through Wi-Fi device 207 to help users send and receive email, Browse the web and access streaming media, etc., it provides users with wireless broadband Internet access. In some other embodiments, the Wi-Fi device 207 can also be used as a Wi-Fi wireless access point (Wi-Fi), can provide Wi-Fi network access for other terminals, or establish a direct connection between two terminals. Communication connection.
  • Wi-Fi Wi-Fi wireless access point
  • the positioning device 208 is configured to provide the mobile phone 200 with a geographic location, such as a latitude and longitude, and a geo-fence. It can be understood that the positioning device 208 may specifically be a receiver of a positioning system such as a global positioning system (GPS) or a Beidou satellite navigation system or a Russian GLONASS. After receiving the geographic position sent by the positioning system, the positioning device 208 sends the information to the processor 201 for processing, or sends the information to the memory 203 for storage. In other embodiments, the positioning device 208 may also be a receiver assisted with a global positioning system (AGPS). The AGPS system assists the positioning device 208 to complete ranging and positioning services by serving as an auxiliary server.
  • GPS global positioning system
  • the auxiliary positioning server communicates with a terminal such as the positioning device 208 (ie, a GPS receiver) of the mobile phone 200 through a wireless communication network to provide positioning assistance.
  • the positioning device 208 may also be a Wi-Fi access point-based positioning technology.
  • each Wi-Fi access point has a globally unique media access control (MAC) address
  • the terminal can scan and collect surrounding Wi-Fi access points when Wi-Fi is turned on Broadcast signal, so you can get the MAC address broadcasted by the Wi-Fi access point; the terminal sends these data (such as MAC address) that can indicate the Wi-Fi access point to the location server through the wireless communication network, and the location server
  • the geographical position of each Wi-Fi access point is retrieved, combined with the strength of the Wi-Fi broadcast signal, the geographical position of the terminal is calculated and sent to the positioning device 208 of the terminal.
  • the audio circuit 209, the speaker 213, and the microphone 214 may provide an audio interface between the user and the mobile phone 200.
  • the audio circuit 209 can transmit the received electrical data converted electrical signal to the speaker 213, and the speaker 213 converts the sound signal to an audio signal for output.
  • the microphone 214 converts the collected sound signal into an electrical signal, and the audio circuit 209 After receiving, it is converted into audio data, and then the audio data is output to the RF circuit 202 for sending to another mobile phone, or the audio data is output to the memory 203 for further processing.
  • the peripheral interface 210 is used to provide various interfaces for external input / output devices (such as a keyboard, a mouse, an external display, an external memory, a user identification module card, etc.).
  • external input / output devices such as a keyboard, a mouse, an external display, an external memory, a user identification module card, etc.
  • a universal serial bus universal serial bus, USB
  • the peripheral interface 210 may be used to couple the above-mentioned external input / output peripherals to the processor 201 and the memory 203.
  • the mobile phone 200 may further include a power supply device 211 (such as a battery and a power management chip) for supplying power to various components.
  • a power supply device 211 such as a battery and a power management chip
  • the battery may be logically connected to the processor 201 through the power management chip, so that the power supply device 211 is used to manage charging, discharging, and power management. And other functions.
  • the mobile phone 200 may further include a camera (front camera and / or rear camera), a flash, a micro-projection device, a near field communication (NFC) device, and the like, and details are not described herein again.
  • a camera front camera and / or rear camera
  • a flash a flash
  • micro-projection device a micro-projection device
  • NFC near field communication
  • the embodiment of the present application provides a service pushing method, which can be applied to the terminal shown in FIG. 1 and FIG. 2.
  • the above service may be a function provided by the terminal when it leaves the factory, such as receiving calls and sending and receiving text messages, or a function provided by a third-party application installed by the user, such as positioning provided by a map / navigation application
  • Navigation services, mobile payment and mobile payment functions provided by mobile payment applications, online games provided by online game applications, etc. can also be services customized by users based on the terminal's built-in functions and / or the above-mentioned applications, such as alarm clocks and schedule reminders
  • the embodiments of the present application are not limited.
  • the above services can be a single function or multiple functions.
  • the video download / play application may provide a video download function and a video playback function.
  • the service described in the embodiment of the present application may be one of the video download function and the video playback function, or may include both the video download function and the video playback function.
  • the service push method may include S301-S302:
  • S301 determines that the application scenario of the terminal is a preset scenario, which may include the following two steps:
  • Step 1 Obtain the status information of the terminal.
  • the status information includes at least one of the following: the current time, current location of the terminal, software and hardware events, and user roles.
  • the current time may be the system time of the terminal.
  • the current location refers to the current location of the terminal, that is, the current location of the user holding the terminal.
  • the current position can be the latitude and longitude of the terminal's location, and the geofence, service area, tracking area, etc. to which the terminal belongs. It can be achieved by the positioning device of the terminal shown in FIG. Or acquired periodically.
  • a geo-fence refers to an area with specific geographical features, such as a business circle, office area, residential area, transportation hub, and tourist attraction. In view of the fact that the geo-fence is the prior art, the embodiments of the present application will not repeat them.
  • the software and hardware event may be a specific operation in the process of the user using the terminal, such as opening or closing an application and / or service, or may be the process in which the user uses an application and / or service, the application and / or service Another application and / or service is called, and the application and / or service installed in the terminal may transmit signaling and / or data to and from a network device.
  • the embodiment of the present application does not limit the type of software and hardware events.
  • the user role refers to identity information of a person using the foregoing terminal, such as name, age, gender, occupation, interpersonal relationship, and the like. It should be noted that the same user can have multiple user roles, which can change depending on factors such as the current location and current time of the user. For example, during the above working hours and working locations, the user role may be a worker. For another example, during the above non-working hours and non-working places, if the user is shopping in a business district on the weekend, the user role of the user may also be a customer.
  • Step 2 If the status information meets the entry conditions of the preset scenario, determine that the application scenario of the terminal is the preset scenario.
  • the entry conditions of the preset scene may include at least one of the following: a preset time period of the preset scene, a preset geo-fence, a preset software and hardware event, and a preset user portrait.
  • Preset condition 1 The current time of the terminal is within a preset time period.
  • the current time of the terminal is 10:30 am on Monday and the working hours are 9: 00-12: 00 and 13: 00-18: 00 (preset time period) on the working day, then the current time of the terminal can be determined For preset working hours.
  • Preset condition 2 The current location of the terminal is within a preset geofence.
  • the preset geofence is the block where the user is located (the preset geofence), and if the current location of the terminal is the company where the user is located, the current location may be determined as the preset work location.
  • Preset condition 3 The software and hardware events of the terminal are preset software and hardware events.
  • the terminal if the current movement speed of the terminal is within a preset speed range, such as 60 to 120 km / h (kilometer per hour, km / h), and the terminal has opened a map / navigation application, such as Gaode Navigation, It can be determined that the user is driving.
  • a preset speed range such as 60 to 120 km / h (kilometer per hour, km / h)
  • a map / navigation application such as Gaode Navigation
  • the user sets an unread mail reminder service, and there are unread mails in a mailbox installed on the terminal.
  • Preset condition 4 The user character exists in the preset user portrait.
  • application scenarios described in the embodiments of the present application can be defined in advance through one or more indicators in the preset time period, preset geo-fence, preset software and hardware events, and preset user portraits. And stored in the storage space of the terminal.
  • the application scenario is a business district.
  • the conditions for entering the scene may include: a preset time period can be set as the business hours of the business district, such as 10: 00-21: 00 on the weekend, and the preset geo-fence can be based on the business district.
  • the preset software and hardware event can be the user who has paid for the goods or services using the mobile payment function of the terminal. .
  • the application scenario is a working scenario.
  • the scenario entry conditions may include: a preset time period may be set as the above working time, a preset geo-fence may be a block where the user is located, and a preset software and hardware event may be a user using the The mailbox installed on the terminal has sent and received emails, and the preset user portrait can be a company employee.
  • S302 pushes services to users based on a preset scenario, which may include S401:
  • the service candidate set corresponds to an application scenario and may include at least one service.
  • the service set corresponding to the above-mentioned business district scenario may include services such as mobile payment, location navigation, and food map.
  • the above working scenario may include services such as trip reminders, meeting reminders, and meeting clients.
  • the service set corresponding to the scenic scene may include services such as online ticket purchase, location navigation, and food map.
  • the same service may belong to different application scenarios.
  • the above-mentioned business scene scenario and scenic scene scenario both include positioning navigation and food map services.
  • the service set corresponding to the same application scenario may include only one service or multiple services, which is not limited in the embodiment of the present application.
  • S401 pushes a service in a service candidate set for a user, which may include S501:
  • the target service is a service that satisfies the service push condition in the candidate service set.
  • the above service push condition includes at least one of the following:
  • Service push condition 1 The target service meets its own appearance conditions.
  • the service set corresponding to the morning work scenario includes an unread mail reminder service, if there are no unread mail reminders, there is no need to push the unread mail reminder service to the user.
  • Service push condition 2 The target service exists in the service usage record of the preset scenario.
  • the user had used the target service when the last preset scene appeared.
  • Service push condition 3 The target service exists in the service push record of the preset scenario.
  • the target service was pushed to the user.
  • Service push condition 4 Although the terminal does not have the target service in the service usage record of the preset scenario, the number of users of the target service is greater than the preset number threshold.
  • the service push condition 4 can be understood as: although the above terminal has not used the target service in the preset scenario, other terminals have used the target service in the preset scenario and the number of terminals using the target service Greater than the preset number threshold. That is, although user A (holding the above terminal) has not used the target service, other users (holding the other terminal) have not only used the target service, but also many people have used the target service, that is, the target service is very popular .
  • S501 pushes the target service for the user, which may include S601-S602:
  • S601 determines the priorities of at least two target services, including the following steps:
  • the priority of the target service pushed for the first time is determined as the first priority.
  • the first push may be one of the following:
  • the terminal pushes the target service for the first time
  • the above terminal has pushed the target service and the user has used it, but then the user has removed the target service from the candidate service set, such as uninstalling the target service, and the removal period of the target service is valid (the user can set, such as a (Month, half a year, etc.) After the expiration, the terminal pushes the target service to the user again.
  • the priority of the target service can be determined as the first priority, that is, the default priority.
  • S601 determines the priorities of at least two target services, and may further include the following steps:
  • the priority adjustment rule may include an upgrade rule and a downgrade rule.
  • Upgrade rule The priority of a target service that is used more than the first preset number of times within a preset time period is adjusted to the second priority; wherein the second priority is higher than the first priority.
  • the preset time period can be set according to actual conditions, for example, it can be set to 1 week and 1 month.
  • the first preset number of times can be determined according to the length of the preset time period and the average number of times that all users use the target service, which is not described in the embodiment of this application.
  • Downgrade rule The priority of a target service that is used less than the second preset number of times within a preset time period is adjusted to the third priority; wherein the second preset number is less than the first preset number and the third priority is lower than First priority.
  • the method for setting the second preset number of times is the same as the first preset number of times, but its value is smaller than the first preset number of times.
  • the priorities may be determined according to the chronological order of multiple target services, such as the time with the higher priority and the time with the lower priority.
  • the priority of all target services can be adjusted according to the changed planned time.
  • S602. Provide a user with an access interface for at least two target services in order of priority of the at least two target services.
  • the access interfaces of the target service can be displayed on the terminal touch screen from top to bottom according to the priority of multiple target services in order from high to low, in order to facilitate the user to select a target service with a higher priority and improve user operations effectiveness.
  • the user can also set the priority for the target service according to his preference, which is not described in the embodiment of this application.
  • the method may further include S701:
  • the service removal condition may include one of the following:
  • Service removal condition 1 The terminal receives a removal instruction to remove the target service.
  • the removal instruction may be a deletion instruction manually input by a user, such as an uninstall operation, or may be triggered by a hardware or software event of the terminal. If the target service is completed and no longer needed, unread mail has been processed and temporarily No new mail has been received, and this embodiment is not limited.
  • Service removal condition 2 The number of times the user uses the target service is less than a preset number of times threshold.
  • the preset number of times threshold is usually set to a smaller value, such as 1 or 5 times.
  • the terminal has recommended the target service to the user 10 times in a row, but the user has never used the target service, or the usage frequency is very low, such as 1 time.
  • the user's current scenario is a morning work scenario
  • it may include: the entry conditions for the morning work scenario, and the candidate service set corresponding to the morning work scenario.
  • the entry conditions for the morning work scene include: the preset time period is 8: 30-10: 00 am on the working day, and the preset geo-fence is the user's work place, such as the block where Shanghai Lujiazui office building A is located.
  • the candidate service set corresponding to the morning work scenario may include: meeting important customers, meeting reminders, travel reminders, and unread email reminders.
  • FIG. 8 is a schematic diagram of a process of performing the service push method in the morning work scenario.
  • the service push method may include S801-S805:
  • the current time of the terminal is 8:30, and the terminal is located in the block where the office building A is located.
  • the current time of the terminal is within a preset time period
  • the current location of the terminal is the block where the office building A is located, that is, the state of the terminal meets the entry conditions for the morning work scene.
  • the candidate service set may include some or all services that the terminal can provide, which is not limited in the embodiment of the present application.
  • the services in the candidate service set may be services provided by a third-party application installed in the terminal, or services provided by the terminal's own application, or user-defined services.
  • FIG. 9 shows a schematic flowchart of determining whether to push a service in a candidate set corresponding to a morning work scenario. As shown in Figure 9, it can include S901-S906:
  • each service in the candidate service set corresponding to the morning work scenario may be selected in turn, such as meeting important customers, meeting reminders, travel reminders, and unread mail reminders.
  • the self-occurrence condition may be a trigger condition of a software and hardware event of the terminal.
  • the unread email reminder service if there are unread emails in the mailbox, the unread email reminder service itself can be considered to have met its own appearance conditions.
  • the user actively starts the service by clicking the shortcut of the service.
  • a user invokes a service while using another service.
  • the terminal receives the signaling to start the service sent by the network device.
  • the terminal may choose not to push the service, that is, execute S906.
  • the terminal may provide a user with an access interface for a morning work scene on a graphic user interface (GUI) of a touch screen thereof.
  • GUI graphic user interface
  • 10A-10F are schematic diagrams of a service push interface involved in a process in which a user clicks on a service access interface provided on a touch screen of a terminal.
  • the terminal may provide the user with an entry button 1004 on the main desktop of its GUI displaying a morning work scene with "Good morning".
  • entry icons for other applications and / or services can also be displayed on the main desktop, such as the current location 1001, the current time 1002, the current date 1003, the weather forecast 1006, and the terminal's own and first 1005 icons of other applications provided by the three parties, such as mail, contacts, WeChat, player, etc.
  • the terminal may also provide the user with an entry button for a morning work scene showing "Good morning” on the locked GUI.
  • the prompt information may also be displayed on the entry button.
  • the type and number of services corresponding to the morning work scenario, or the service with the highest priority may be displayed, as shown in FIG. 10B, the itinerary prompt service "Flight to Duolun today". It can be understood that in view of the limited user operation authority in the lock screen state, the number of icons displayed in FIG. 10B is less than that in FIG. 10A, and as shown in FIG. 10B, the icons 1005 of the terminal and other applications provided by third parties are not displayed.
  • the terminal GUI may be changed to a service push page 1007 with a scene theme of "good morning” as shown in FIG. 9C.
  • the terminal GUI includes a scene theme 1007 displaying "Good morning”, a card 1 1008 displaying "Meeting important customers", and a card 2 1011 displaying "Important schedule".
  • the card 1 includes two services: a reminder service 1009 for meeting customers 1 and a reminder service 1010 for meeting customers 2.
  • Card 2 includes two reminder services for today's meeting 1012 and today's itinerary 1013.
  • each service shown in FIG. 10C is first sorted according to the category (corresponding to the above card 1 and card 2), and then sorted according to time.
  • the services may also be sorted in chronological order without distinguishing between categories.
  • the content of each service is the same as that of FIG. 10C, which is not described in the embodiment of the present application.
  • the display manner of each reminder service is not limited in the embodiment of the present application.
  • the terminal does not display the entry button 1004 of the above-mentioned "good morning" morning work scenario on the main desktop or locked screen of its GUI.
  • the services pushed by the terminal in the morning work scenario described above can be displayed in accordance with the priorities of the services.
  • the priorities are determined according to the chronological order of each service, that is, the priority of the time is higher, the priority of the time is lower, and then the priority is determined from high to low, and then Displayed in the service push window, as shown in Figure 10D.
  • the terminal when the content of at least one of the pushed services changes, for example, the time is advanced or postponed, it can be regarded as satisfying the priority adjustment condition, that is, the priority of the foregoing services needs to be adjusted according to the changed service content.
  • the terminal in order to facilitate user viewing, the terminal also needs to adjust the display order of the above services according to the adjusted priority.
  • the terminal also needs to execute S806-S808:
  • the priorities of the 4 services in the above morning work scenario from high to low are: meet customer 1 Meeting 1012, meeting customer 1010 and today's itinerary 1013.
  • Client 1 postponed the appointment time, such as 15:00.
  • the priorities of the services shown in FIG. 10D can be adjusted as follows: today's meeting 1012, meeting customer 2 1010, meeting customer 1 1009, and today's itinerary 1013, and the corresponding display order is also adjusted as shown in FIG. 10E.
  • priority adjustment conditions may be set according to actual conditions, such as time, place, and the like, which are not described in the embodiment of the present application.
  • the terminal may also execute S809-S811:
  • the terminal can remove the appointment client 1009, and adjust the service push interface to the service push interface shown in FIG. 10F.
  • S806-S808 and S809-S811 are optional steps.
  • S806-S808 and S809-S811 may not be performed, or only one set of steps in S806-S808 and S809-S811 may be performed, or all steps in the two steps of S806-S808 and S809-S811 may be performed.
  • This application The examples are not limited.
  • the embodiments of this application do not need to limit the execution order of S806-S808 and S809-S811.
  • S806-S808 can be executed first, then S809-S811, or S809-S811 can be executed before S806-S808.
  • the service pushing method provided in the embodiment of the present application can dynamically and dynamically adjust the applications and / or services pushed by the user according to the scene in which the user is currently located, so as to facilitate the user to select the required service.
  • Static preset conditions such as the user ’s use of application and / or service history push the service for the user, without taking into account the user ’s current scenario, which results in poor accuracy of the push service, and when the number of pushed services is large, The user needs to perform tedious operations to select the problem of the required service among a large number of services, thereby improving the accuracy and efficiency of the push service.
  • the terminal may be divided into functional modules according to the foregoing method examples, and each functional module may be divided corresponding to each function, such as a processing module, a communication module, and a storage module, or two or more functions may be integrated in In a function module.
  • the above integrated modules may be implemented in the form of hardware or software functional modules. It should be noted that the division of the modules in the embodiments of the present application is schematic, and is only a logical function division. In actual implementation, there may be another division manner.
  • FIG. 11 shows a schematic diagram of a possible structure of the foregoing communication device.
  • the communication device 1100 includes a processing module 1101 and a storage module 1102.
  • the processing module 1101 is configured to determine that an application scenario of a terminal is a preset scenario
  • the processing module 1101 is further configured to push services for users based on a preset scenario
  • the storage module 1102 is configured to store related instructions and data.
  • the processing module 1101 is further configured to obtain status information of the terminal;
  • the processing module 1101 is further configured to determine that the application scenario of the terminal is a preset scenario if the status information meets an entry condition of the preset scenario.
  • the above state information includes at least one of the following: the current time, current location, software and hardware events, and user roles of the terminal;
  • the entry conditions for the preset scene include at least one of the following: a preset time period of the preset scene, a preset geography Fences, preset software and hardware events, and preset user portraits; entry conditions for preset scenes meet at least one of the following:
  • the current time of the terminal is within a preset time period
  • the current location of the terminal is within a preset geographic fence
  • the software and hardware events of the terminal are preset software and hardware events
  • the processing module 1101 is further configured to push a service in a service candidate set for the user; wherein the service candidate set corresponds to a preset scenario.
  • the processing module 1101 is further configured to push a target service for the user; wherein the target service is a service in the candidate service set that meets the service push condition.
  • the service push conditions include at least one of the following:
  • the target service meets its own appearance conditions
  • the target service exists in the service usage record of the preset scenario
  • the target service exists in the service push record of the preset scenario
  • the terminal does not have a target service in the service usage record of the preset scenario, the number of users of the target service is greater than a preset number threshold.
  • the target service is at least two.
  • the above communication device may further include a communication module 1103 (optional module, which is indicated by a dashed box in FIG. 11).
  • the processing module 1101 is further configured to determine priorities of at least two target services
  • the communication module 1103 is configured to provide a user with an access interface of at least two target services in order of priority of the at least two target services from high to low.
  • the processing module 1101 is further configured to determine a priority of a target service pushed for the first time as a first priority.
  • the processing module 1101 is further configured to adjust the priorities of the at least two target services according to the priority adjustment rules after determining the priorities of the at least two target services;
  • the processing module 1101 is further configured to adjust a sequence of access interfaces of the at least two target services according to the adjusted priorities of the at least two target services.
  • the priority of the target service that is used less than the second preset number of times in the preset time period is adjusted to the third priority; wherein the second preset number is less than the first preset number and the third priority is lower than the first level.
  • the processing module 1101 is further configured to remove the pushed service that satisfies the service removal condition after pushing the service for the user based on a preset scenario.
  • the service removal conditions include:
  • the communication module 1103 receives a removal instruction to remove the pushed service
  • the number of times the user has used the pushed service is less than the preset number of times threshold.
  • the communication device may be software, a device combining software and hardware, or the terminal itself, which is not limited in the embodiment of the present application.
  • FIG. 12 shows a schematic diagram of a possible structure of the foregoing terminal.
  • the terminal 1200 includes a processor 1201, a communication interface 1202, and a memory 1203.
  • the memory 1203 is used to store computer-executable instructions, and the processor 1201, the communication interface 1202, and the memory 1203 are connected through a bus 1204.
  • the processor 1201 executes the computer-executable instructions stored in the memory 1203, so that the terminal executes the service pushing method described in any one of Figs. 3-9 and various optional implementation manners thereof.
  • the processor 1201 may be the processor 201 shown in FIG. 2.
  • the communication interface 1202 may include at least one of a radio frequency circuit 202, a Wi-Fi device 207, and a Bluetooth 205 as shown in FIG.
  • the memory 1203 may be the memory 203 shown in FIG. 2.
  • the terminal 1200 may further include a sensor 206, a positioning device 208, an audio circuit 209, and a peripheral interface 210 as shown in FIG. 2.
  • all or part of them may be implemented by software, hardware, firmware, or any combination thereof.
  • a software program When implemented using a software program, it may appear in whole or in part in the form of a computer program product.
  • the computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a terminal, the processes or functions according to the embodiments of the present application are wholly or partially generated.
  • the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
  • the computer instructions may be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another computer-readable storage medium, for example, the computer instructions may be from a website site, computer, server, or data center Transmission to another website site, computer, server or data center by wire (for example, coaxial cable, optical fiber, digital subscriber line (DSL)) or wireless (for example, infrared, wireless, microwave, etc.).
  • the computer-readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, a data center, and the like that includes one or more available medium integration.
  • the usable medium may be a magnetic medium (for example, a floppy disk, a hard disk, a magnetic tape), an optical medium (for example, an optical disk), or a semiconductor medium (for example, a solid state disk (SSD)).

Abstract

La présente invention se rapporte au domaine technique des terminaux. L'invention concerne un procédé et un terminal de poussée de service. L'invention permet un ajustement ciblé d'applications et/ou de services à pousser vers un utilisateur à effectuer selon un scénario actuel dans lequel l'utilisateur utilise un terminal et améliore la précision et l'efficacité de poussée de service. Le procédé de poussée de service consiste à : déterminer qu'un scénario d'utilisation d'un terminal est un scénario prédéfini ; et pousser un service vers un utilisateur sur la base du scénario prédéfini.
PCT/CN2018/098671 2018-08-03 2018-08-03 Procédé et terminal de poussée de service WO2020024294A1 (fr)

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CN115016713B (zh) * 2021-11-30 2023-11-24 荣耀终端有限公司 出行事件订阅方法及电子设备
CN116415061A (zh) * 2021-12-30 2023-07-11 华为技术有限公司 一种服务推荐方法及相关装置
CN114650318B (zh) * 2022-02-24 2024-04-19 阿里巴巴（中国）有限公司 开关推送方法
CN116028707B (zh) * 2022-05-30 2023-11-24 荣耀终端有限公司 服务推荐方法、设备及存储介质
CN116738033A (zh) * 2022-09-05 2023-09-12 荣耀终端有限公司 用于推荐服务的方法和装置

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