WO2020000872A1

WO2020000872A1 - Information pushing method and system

Info

Publication number: WO2020000872A1
Application number: PCT/CN2018/115856
Authority: WO
Inventors: 吴伟
Original assignee: 深圳春沐源控股有限公司
Priority date: 2018-06-29
Filing date: 2018-11-16
Publication date: 2020-01-02
Also published as: CN108960918A

Abstract

The embodiments of the present invention provide an information pushing method and system, and a computer-readable storage medium. The information pushing method comprises: acquiring user source information in registration information of users; grouping users according to the user source information, such that user source information of the same group of users is the same; and pushing different pieces of information to users in different groups. Users are grouped according to user source information, such that users from the same registration source are grouped into the same group, and in the subsequent process of pushing information, different pieces of pushing information are selected for pushing according to different groups, such that information pushed to each of the groups is related to the user source information thereof. In this way, information can be pushed in a targeted manner, such that users of the user source information are keen on the information pushed, thereby improving the purchasing desire of the users.

Description

Method and system for information push

This application claims priority from a Chinese patent application filed with the Chinese Patent Office on June 29, 2018, with application number 201810712523.7, and the invention name is "Method and System for Pushing Information", the entire contents of which are incorporated herein by reference.

Technical field

The present invention relates to the field of information processing, and in particular, to a method for pushing information, a system for pushing information, and a computer-readable storage medium.

Background technique

At present, various online mall platforms provide multiple methods to attract new users in order to promote and increase the number of new users registered on the platform (specifically, such as posting posters on different occasions, and old users sharing with new users after purchasing in the mall are available) Rewards and old users can get rewards by forwarding products in the circle of friends) to attract new users. At the same time, in order to attract new users, the mall generally conducts large-scale promotional activities. Many customers will make the first purchase for the first discount. In the subsequent malls, all users often use the same promotion or push mechanism. The solution is difficult to achieve the effect, and will also make customers feel disgusted because of the push of useless information multiple times.

Summary of the invention

The present invention aims to solve at least one of the technical problems existing in the prior art or related technologies.

For this reason, one aspect of the embodiments of the present invention is to provide a method for pushing information.

Another aspect of the embodiments of the present invention is to provide a system for pushing information.

Another aspect of the embodiments of the present invention is to provide a computer-readable storage medium.

In view of this, according to an aspect of the present invention, a method for pushing information is provided. The method for pushing information includes: obtaining user source information in a user's registration information; grouping users according to the user source information so that the same group The user source information of the users is the same; different information is pushed for different groups of users.

In the method for pushing information provided by the embodiment of the present invention, first, when a user performs registration, the user source information in the user's registration information is obtained. The registration information will include basic information for registering a new platform, and the user will also be included. At this time, the user source information when registering, the user source information specifically indicates which type of location the user has registered, for example, the user source information can be a boutique supermarket, playground, or gym, etc. According to the user source information, Users are grouped so that users with the same registration source are grouped into the same group. At this time, preferably, a user source information tag can be added to each user in the background, so that users with the same source information have the same tags; information is subsequently processed. When pushing, different push information is selected for different groups to push, so that the information pushed by each group is related to the information of the respective user source, so that the information can be pushed in a targeted manner, so that the pushed information can satisfy the user source Information users ’preferences Desire to buy.

Specifically, when the user source information of the user is a gym, it indicates that the user has completed the registration operation in the gym, that is, registered as a member of the mall in the gym, so it can be inferred that this user has needs for fitness, weight loss, and shaping; When the user's source information of a user is a high-end supermarket, it indicates that the user has completed the registration operation in a high-end supermarket, that is, registered as a member of the mall in a high-end supermarket. Therefore, it can be inferred that the user's consumption level is more High, so you can recommend some high-end imported fruits and other preferential information to the user; when the user's user source information is the park, it indicates that the user has completed the registration operation in the park, that is, registered as a member of the mall in the park, so It can be speculated that this user has certain needs for park visits, scenic spot visits, and excursions, so scenic spots and tour routes can be recommended for such users. By analyzing the user source information at the time of registration, it is possible to determine the user preferences of different user source information, and timely send the corresponding preferential information and coupon information to the users in the group corresponding to the user source information.

In addition, the user source information corresponding to the first registration of the user is pushed, because the user source information at the first registration of the user can better explain that the mall has effectively attracted users under this kind of source, so it can be used in subsequent advertisements. It can be more targeted when promoting and pushing events, and increase the attraction of the mall to users.

In addition, an information push method provided by the foregoing technical solution of the present invention also has the following additional technical features:

In any of the above technical solutions, preferably, before the step of receiving the registration information sent by the user and obtaining the user source information in the user's registration information, the method for pushing information further includes: configuring different registration requests for different types of source addresses Instructions, and put them into the corresponding source address; the steps of obtaining the user source information in the user's registration information include: receiving the registration information generated when the user performs registration in accordance with the registration request instruction, and reading the user source information in the registration information .

In this technical solution, the mall will configure different registration request instructions for different types of source addresses, so that one registration request instruction corresponds to one type of user source information, and different registration request instructions are placed in the corresponding source addresses. When users register at different source addresses, registering through registration request instructions will generate different registration information, and since each different registration request instruction corresponds to a different source address, each source address is the same as each user's source information. One correspondence, the registration information generated in this way will also contain different user source information, so as to facilitate the subsequent grouping of users.

Specifically, when the registration request instruction is a two-dimensional code, different two-dimensional codes are respectively set for different source addresses. When the user performs registration by identifying the two-dimensional code, the background can recognize the scanning of the two-dimensional code to become a member. Source (that is, different information used to mark the source address is embedded in different two-dimensional codes), and user source information can be obtained.

In any of the above technical solutions, preferably, the registration request instruction includes: a URL link, a QR code link, or a registration short message entry.

In this technical solution, the registration request instruction includes but is not limited to the following: URL link, QR code link or registration SMS entry, that is, various registration methods of the user, which can be registered by clicking or entering the URL link, or scanned Two-dimensional code for registration, or let users send specified information to a specified number, of course, multiple registration methods can also coexist, so that users with various needs can register.

In any of the above technical solutions, preferably, the step of pushing different information for users in different groups includes: obtaining the consumption records of each user in each group according to the group; and targeting the group in the same group Information and consumption records of various users to push different information.

In this technical solution, a specific information push scheme is proposed. First, the consumption records of each user in each group are obtained according to the group. Specifically, when information push is performed for users in each group, Not all users in the same group will push the exact same information, and the pushed information will be adjusted according to the consumption records of each user, that is, based on the consumption records and group information, it is recommended to match the information of both. Pushing information under the common result of records and group information can ensure that the pushed results are more accurate.

Preferably, when obtaining the consumption records of each user in each group according to the group, each user can also be divided into high-frequency users, intermediate-frequency users and low-frequency users according to the purchase frequency in the same group; so in the same group When different information is pushed in the group information and the consumption records of each user, the frequency of pushing information can be determined according to the user's purchase frequency, that is, the number of recommendations for low-frequency users is higher than that of high-frequency users and intermediate-frequency users. In order to increase the purchase volume of low-frequency users, to prevent users from leaving the platform for a long time without making a purchase.

Preferably, the consumption record includes any or a combination of the following: a purchase record, a favorite record, a browsing record, or a search record.

In any of the above technical solutions, preferably, the step of pushing different information for users in different groups includes: obtaining the identity information of each user in each group according to the group; and targeting the group in the same group The information and the identity information of each user are pushed for different information; the identity information includes any or a combination of the following: occupation information, age information, gender information.

In this technical solution, a specific scheme for pushing different information is proposed. First, the identity information of each user in each group is obtained according to the group. Specifically, the identity information filled in during user registration can be read. When pushing information for each group of users, users who are not in the same group will push exactly the same information. The pushed information will also be adjusted according to the identity information of each user, that is, based on the identity information and group information. It is recommended that information that matches both, push information under the common result of identity information and group information, to ensure that the pushed result is more accurate.

Among them, the identity information includes any or a combination of the following: occupation information, age information, and gender information. In this way, users can be classified again according to occupation information, age information, or gender information in the same group. For example, the user source information is Gym users can also include male and female users, so the information pushed for them must not be exactly the same, which can further improve the accuracy of the recommended information, and thus increase the user's desire to purchase.

In any of the above technical solutions, preferably, the step of obtaining the user source information in the user's registration information includes: obtaining the user's registration information; reading the location in the registration information when the user is registered, and setting the location when the user is registered Defined as user source information.

In this technical solution, a specific solution for obtaining user source information is provided. While obtaining the user's registration information, the position of the user at the time of registration in the registration information is read. At this time, the user can be located by the positioning system. You can also send a location filling page for users to fill in by themselves, so that you can obtain the user's location information, and set the user's location at the time of user registration as the user source information to facilitate the subsequent grouping of user source information; In this solution, there is no need to manually set a registration request instruction in advance, and the user's location is directly obtained, which avoids setting multiple registration request instructions and increasing up-front investment.

In any of the above technical solutions, preferably, the step of pushing different information for different groups of users includes: obtaining total consumption records of all users in the same group within a first preset time period; according to the total consumption records The products are sorted by the number of purchases of each product in the group; the products with the highest number of purchases in each group are preset, and the information is pushed to the user according to the group.

In this technical solution, a specific solution for determining the content of push information is provided. First, the total consumption records of all users in the same group within the first preset time period are obtained. Since the user source information in the same group is the same, There must be many similar or similar products in the purchase record, so you need to sort and analyze the number of purchases of each product in the total consumption record, and obtain the products that are sorted in the preset position, and the product description in the preset position. The purchase amount of users in the source information of this group is large, so it is estimated that when pushing a pre-positioned product to each user in the same group, it can promote user purchase.

In addition, when the information is pushed, all the recent preferential activities within the platform can be summarized, and all the preferential activities can be associated with the user source information of different groups, and then different preferential activities can be pushed according to each group.

According to still another aspect of the embodiments of the present invention, an information push system is provided. The information push system includes: a memory for storing a computer program; and a processor for executing the computer program to: obtain a user's User source information in registration information; group users according to user source information so that the user source information of the same group of users is the same; push different information for different groups of users.

The information pushing system provided by the embodiment of the present invention includes a memory and a processor. The memory is used to store a computer program. The processor is used to execute the computer program. First, when the user performs registration, the user source information in the user's registration information is obtained. , The registration information will include the basic information used when registering the new platform, and will also include the user's source information when the user is registering at this time. The user source information specifically indicates which type of location the user has registered with For example, user source information can be places such as boutique supermarkets, playgrounds, or gyms. Users are grouped according to user source information, so that users with the same registered source are grouped into the same group. At this time, preferably, each of the Users add user source information tags so that users with the same user source information have the same tags; in subsequent information pushes, different push information will be selected for different groups to push, so that the information pushed by each group and their user source information Related so that you can target Information push, push so that the information can satisfy the user the user's favorite sources of information, thereby enhancing the user's desire to purchase.

Specifically, when the user source information of the user is a gym, it indicates that the user has completed the registration operation in the gym, that is, registered as a member of the mall in the gym, so it can be inferred that this user has needs for fitness, weight loss, and shaping; When the user's source information of a user is a high-end supermarket, it indicates that the user has completed the registration operation in a high-end supermarket, that is, registered as a member of the mall in a high-end supermarket. Therefore, it can be inferred that the user's consumption level and consumer taste are relatively High, so you can recommend some high-end imported fruits and other preferential information to the user; when the user's user source information is the park, it indicates that the user has completed the registration operation in the park, that is, registered as a member of the mall in the park, so It can be speculated that this user has certain needs for park visits, scenic spot visits, and excursions, so scenic spots and tour routes can be recommended for such users. By analyzing the user source information at the time of registration, it is possible to determine the user preferences of different user source information, and timely send the corresponding preferential information and coupon information to the users in the group corresponding to the user source information.

In addition, an information push system provided by the above technical solution of the present invention also has the following additional technical features:

In any of the above technical solutions, preferably, the processor is specifically configured to execute the computer program to: before receiving the registration information sent by the user and obtaining the user source information in the user's registration information, the information is pushed. The method further includes: configuring different registration request instructions for different types of source addresses, and placing the registration request instructions in the corresponding source addresses; obtaining the user source information in the user's registration information, including receiving the user to register in accordance with the registration request instruction When the registration information is generated, read the user source information in the registration information.

In any of the above technical solutions, preferably, the processor is specifically configured to execute the computer program to: push different information for different groups of users, including: obtaining the information in each group according to the group Consumption records of each user; push different information for group information and consumption records of each user in the same group.

Preferably, the consumption records include any or a combination of the following: purchase records, favorite records, browsing records, or search records.

In any of the above technical solutions, preferably, the processor is specifically configured to execute the computer program to: push different information for different groups of users, including: obtaining the information in each group according to the group The identity information of each user in the same group; different information is pushed for the group information and the identity information of each user in the same group; wherein the identity information includes any or a combination of the following: occupation information, age information, and gender information.

In any of the above technical solutions, preferably, the processor is specifically configured to execute the computer program to: obtain the user source information in the user's registration information, including: obtaining the user's registration information; reading the registration In the message, the position when the user is registered is set as the user source information.

In any of the above technical solutions, preferably, the processor is specifically configured to execute the computer program to: push different information for different groups of users, including: obtaining within a first preset time period The total consumption records of all users in the same group; sort the products according to the number of purchases of each product in the total consumption record; the products with the preset number of purchases in each group are pushed to the users according to the group.

According to a third aspect of the embodiments of the present invention, there is provided a computer-readable storage medium on which a computer program is stored. When the computer program is executed by a processor, the method for implementing information push according to any one of the foregoing technical solutions is provided. The computer-readable storage medium has all the beneficial effects of the information pushing method as in any of the above technical solutions.

Additional aspects and advantages of the invention will become apparent in the following description or will be learned through practice of the invention.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and / or additional aspects and advantages of the present invention will become apparent and easily understood from the description of the embodiments in conjunction with the following drawings, in which:

FIG. 1 shows a flowchart of a method for pushing information according to an embodiment of the present invention;

FIG. 2 shows another flowchart of a method for pushing information according to an embodiment of the present invention;

3 shows another flowchart of a method for pushing information according to an embodiment of the present invention;

4 shows another flowchart of a method for pushing information according to an embodiment of the present invention;

5 shows another flowchart of a method for pushing information according to an embodiment of the present invention;

6 shows another flowchart of a method for pushing information according to an embodiment of the present invention;

FIG. 7 shows a schematic diagram of a system for pushing information according to an embodiment of the present invention.

detailed description

In order to understand the above-mentioned objects, features, and advantages of the present invention more clearly, the present invention is further described in detail below with reference to the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments of the present application and the features in the embodiments can be combined with each other.

In the following description, many specific details are set forth in order to fully understand the present invention. However, the present invention can also be implemented in other ways than those described herein. Therefore, the protection scope of the present invention is not limited to the specifics disclosed below. Limitations of Examples.

The following describes a method and a system for pushing information according to some embodiments of the present invention with reference to FIGS. 1 to 7.

FIG. 1 shows a flowchart of a method for pushing information according to an embodiment of the present invention.

As shown in FIG. 1, a method for pushing information according to an embodiment of the present invention includes:

S102. Obtain user source information in the user's registration information.

S104. Group the users according to the user source information, so that the user source information of the same group of users is the same;

S106. Push different information for users in different groups.

The information pushing method provided by the present invention first obtains the user source information in the user's registration information when the user performs registration. The registration information will include the basic information used when registering the new platform, and the user will also be included at this time. User source information during registration. The user source information specifically indicates which type of place the user has registered. For example, the user source information can be a boutique supermarket, playground, or gym. Grouping, so that users with the same registration source are grouped into the same group. At this time, preferably, a user source information tag can be added to each user in the background, so that users with the same user source information have the same tags; in subsequent information pushes , It will select different push information for different groups to push, so that the information pushed by each group is related to their respective user source information, so that the information can be pushed in a targeted manner, so that the pushed information can meet the user source information. Users 'love, which in turn increases users' desire to buy.

FIG. 2 shows a flowchart of a method for pushing information according to an embodiment of the present invention.

As shown in FIG. 2, a method for pushing information according to an embodiment of the present invention includes:

S202. Configure different registration request instructions for different types of source addresses, and place them in the corresponding source addresses.

S204. Receive the registration information generated when the user performs registration in accordance with the registration request instruction, and read the user source information in the registration information;

S206. Group the users according to the user source information, so that the user source information of the same group of users is the same;

S208. Push different information for users in different groups.

In this embodiment, the mall will configure different registration request instructions for different types of source addresses, so that one registration request instruction corresponds to one type of user source information, and different registration request instructions are placed in the corresponding source addresses. When users register at different source addresses, registering through registration request instructions will generate different registration information, and since each different registration request instruction corresponds to a different source address, each source address is the same as each user's source information. One correspondence, the registration information generated in this way will also contain different user source information, so as to facilitate the subsequent grouping of users.

Specifically, when the registration request instruction is a two-dimensional code, different two-dimensional codes are respectively set for different source addresses. When the user performs registration by identifying the two-dimensional code, the background can recognize the scanning of the two-dimensional code to become a member Source (that is, different information used to mark the source address is embedded in different two-dimensional codes), and user source information can be obtained.

In an embodiment provided by the present invention, preferably, the registration request instruction includes: a website link, a two-dimensional code link, or a registration message entry.

In this embodiment, the registration request instruction includes but is not limited to the following: URL link, QR code link, or registration SMS entry, that is, various registration methods of the user, which can be registered by clicking or entering the URL link, or scanned Two-dimensional code for registration, or let users send specified information to a specified number, of course, multiple registration methods can also coexist, so that users with various needs can register.

FIG. 3 shows a flowchart of a method for pushing information according to an embodiment of the present invention.

As shown in FIG. 3, a method for pushing information according to an embodiment of the present invention includes:

S302. Obtain user source information in the user's registration information.

S304. Group the users according to the user source information, so that the user source information of the same group of users is the same;

S306. Obtain the consumption records of each user in each group according to the group.

S308. In the same group, different information is pushed for the group information and the consumption records of each user.

In this embodiment, a specific scheme for pushing different information is proposed. First, the consumption records of each user in each group are obtained according to the group. Specifically, when information is pushed to users in each group, Not all users in the same group will push the exact same information, and the pushed information will be adjusted according to the consumption records of each user, that is, based on the consumption records and group information, it is recommended to match the information of both. Pushing information under the common result of records and group information can ensure that the pushed results are more accurate.

FIG. 4 shows a flowchart of a method for pushing information according to an embodiment of the present invention.

As shown in FIG. 4, a method for pushing information according to an embodiment of the present invention includes:

S402. Obtain user source information in the user's registration information.

S404. Group the users according to the user source information, so that the user source information of the same group of users is the same;

S406. Obtain identity information of each user in each group according to the group.

S408. Push different information for the group information and the identity information of each user in the same group;

The identity information includes any one or a combination of the following: occupation information, age information, and gender information.

In this embodiment, a specific scheme for pushing different information is proposed. First, the identity information of each user in each group is obtained according to the group. Specifically, the identity information filled in during user registration can be read. When pushing information for each group of users, users who are not in the same group will push exactly the same information. The pushed information will also be adjusted according to the identity information of each user, that is, based on the identity information and group information. It is recommended that information that matches both, push information under the common result of identity information and group information, to ensure that the pushed result is more accurate.

FIG. 5 shows a flowchart of a method for pushing information according to an embodiment of the present invention.

As shown in FIG. 5, a method for pushing information according to an embodiment of the present invention includes:

S502. Obtain registration information of the user.

S504. Read the position in the registration information when the user is registered, and set the position when the user is registered as the user source information;

S506. Group the users according to the user source information, so that the user source information of the same group of users is the same;

S508: Push different information for users in different groups.

In this embodiment, in this technical solution, a specific solution for obtaining user source information is provided. While obtaining the user's registration information, the position in the registration information when the user is registered is read. The system locates the user, and can also send a location filling page for the user to fill in by himself, so that the user's location information can be obtained, and the location when the user is registered is set as the user source information, so that the subsequent user source information Division of groups; in this solution, there is no need to manually set a registration request instruction in advance, and the user's location is directly obtained, avoiding setting multiple registration request instructions and increasing up-front investment.

FIG. 6 shows a flowchart of a method for pushing information according to an embodiment of the present invention.

As shown in FIG. 6, a method for pushing information according to an embodiment of the present invention includes:

S602. Obtain user source information in the user's registration information.

S604. Group the users according to the user source information, so that the user source information of the same group of users is the same;

S606: Obtain the total consumption records of all users in the same group within the first preset time period;

S608, sort the products according to the number of purchases of each product in the total consumption record;

S610. Push the information of the products with the preset number of purchases in each group to the users according to the groups.

In this embodiment, a specific scheme for determining the content of push information is provided. First, the total consumption records of all users in the same group within the first preset time period are obtained. Since the user source information in the same group is the same, There must be many similar or similar products in the purchase record, so you need to sort and analyze the number of purchases of each product in the total consumption record, and obtain the products that are sorted in the preset position, and the product description in the preset position. The purchase amount of users in the source information of this group is large, so it is estimated that when pushing a pre-positioned product to each user in the same group, it can promote user purchase.

According to yet another aspect of the embodiments of the present invention, an information pushing system 700 is provided. The information pushing system 700 includes: a memory 702 for storing a computer program; and a processor 704 for executing a computer program to: obtain a user's User source information in registration information; group users according to user source information so that the user source information of the same group of users is the same; push different information for different groups of users.

The information pushing system 700 provided by the present invention includes a memory 702 and a processor 704. The memory 702 is used to store a computer program, and the processor 704 is used to execute a computer program. First, when a user performs registration, the user's registration information is obtained. User source information, the registration information will include the basic information used when registering the new platform, and will also include the user source information when the user is registering at this time, the user source information specifically indicates the specific type of place where the user is located Registration is performed, for example, the user source information can be a boutique supermarket, playground, or gym, etc. Users are grouped according to the user source information, so that users with the same registration source are classified into the same group. At this time, preferably, Add a user source information tag to each user in the background, so that users with the same source information have the same tags; in the subsequent information push, different push information is selected for different groups to push, so that the information pushed by each group is different from the Related user source information so it can be targeted Information push, push so that the information can satisfy the user the user's favorite sources of information, thereby enhancing the user's desire to purchase.

In an embodiment provided by the present invention, preferably, the processor 704 is specifically configured to execute a computer program to: before receiving the registration information sent by the user and obtaining the user source information in the user's registration information, a method for pushing information It also includes: configuring different registration request instructions for different types of source addresses, and posting them to the corresponding source addresses; obtaining user source information in the user's registration information, including: receiving a user's registration in accordance with the registration request instruction Generate the registration information and read the user source information in the registration information.

In an embodiment provided by the present invention, preferably, the processor 704 is specifically configured to execute a computer program to: perform the steps of pushing different information for users in different groups, including: obtaining the Consumption records of each user; push different information for group information and consumption records of each user in the same group.

In an embodiment provided by the present invention, preferably, the processor 704 is specifically configured to execute a computer program to perform the steps of pushing different information for different groups of users, including: obtaining the information in each group according to the group. The identity information of each user; different information is pushed for the group information and the identity information of each user in the same group; among them, the identity information includes any or a combination of the following: occupation information, age information, gender information.

In an embodiment provided by the present invention, preferably, the processor 704 is specifically configured to execute a computer program to: obtain the user source information in the user's registration information, including: obtaining the user's registration information; and reading the registration information The location at the time of user registration is set to the location at the time of user registration as the user source information.

In this embodiment, a specific solution for obtaining user source information is provided. While acquiring the user's registration information, the position in the registration information when the user is registered is read. At this time, the user may be located by the positioning system. You can also send a location filling page for users to fill in by themselves, so that you can obtain the user's location information, and set the user's location at the time of user registration as the user source information to facilitate the subsequent grouping of user source information; In this solution, there is no need to manually set a registration request instruction in advance, and the user's location is directly obtained, which avoids setting multiple registration request instructions and increasing up-front investment.

In an embodiment provided by the present invention, preferably, the processor 704 is specifically configured to execute a computer program to perform the steps of pushing different information for different groups of users, including: obtaining the same information within a first preset time period. The total consumption records of all users in the group; sort the products according to the number of purchases of each product in the total consumption record; the products with the preset number of purchases in each group are pushed to the users according to the group.

In the present invention, the term "plurality" refers to two or more than two unless explicitly defined otherwise. The terms "installation", "connected", "connected", "fixed" and the like should be understood in a broad sense. For example, "connected" can be a fixed connection, a detachable connection, or an integral connection; "connected" can It is directly connected or indirectly connected through an intermediate medium. For those of ordinary skill in the art, the specific meanings of the above terms in the present invention can be understood according to specific situations.

In the description of this specification, the description of the terms “one embodiment”, “some embodiments”, “specific embodiments” and the like means that specific features, structures, materials, or characteristics described in conjunction with the embodiment or example are included in the present invention In at least one embodiment or example. In this specification, the schematic expressions of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

The above are only preferred embodiments of the present invention and are not intended to limit the present invention. For those skilled in the art, the present invention may have various modifications and changes. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall be included in the protection scope of the present invention.

Claims

An information push method, characterized in that the information push method includes:

Obtain user source information in the user's registration information;

Group users according to user source information so that the user source information of the same group of users is the same;

Push different information for different groups of users.
The method according to claim 1, wherein before the step of obtaining user source information in a user's registration information, the method for pushing information further comprises:

Configure different registration request instructions for different types of source addresses and place them in the corresponding source addresses;

The step of obtaining user source information in a user's registration information includes:

Receiving the registration information generated when a user performs registration in accordance with the registration request instruction, and reading user source information in the registration information.
The method for pushing information according to claim 1, wherein the step of pushing different information for different groups of users comprises:

Get the consumption records of each user in each group according to the group;

In the same group, different information is pushed for the group information and the consumption records of each user.
The method for pushing information according to claim 1, wherein the step of pushing different information for different groups of users comprises:

Get the identity information of each user in each group according to the group;

Push different information for the group information and the identity information of each user in the same group;

The identity information includes any one or a combination of the following: occupation information, age information, and gender information.
The method of pushing information according to claim 1, wherein the step of obtaining user source information in a user's registration information comprises:

Get user registration information;

Reading the position in the registration information when the user is registered, and setting the position when the user is registered as the user source information.
The method for pushing information according to any one of claims 1 to 5, wherein the step of pushing different information for different groups of users comprises:

Obtain the total consumption records of all users in the same group within the first preset time period;

Sort products according to the number of purchases of each product in the total consumption record;

The products with the preset number of purchases described in each group are pushed to users according to the group.
An information push system is characterized in that the information push system includes:

Memory for storing computer programs;

A processor for executing the computer program to:

Obtain user source information in the user's registration information; group users according to the user source information so that the user source information of the same group of users is the same;

Push different information for different groups of users.
The system for pushing information according to claim 7, wherein the processor is specifically configured to execute the computer program to:

Configure different registration request instructions for different types of source addresses and place them in the corresponding source addresses;

The step of obtaining user source information in a user's registration information includes:

Receiving the registration information generated when a user performs registration in accordance with the registration request instruction, and reading user source information in the registration information.
The system for pushing information according to claim 7, wherein the processor is specifically configured to execute the computer program to:

Get the consumption records of each user in each group according to the group;

In the same group, different information is pushed for the group information and the consumption records of each user.
A computer-readable storage medium having stored thereon a computer program, characterized in that when the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.