CN108960918A - The method and system of information push - Google Patents
The method and system of information push Download PDFInfo
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- CN108960918A CN108960918A CN201810712523.7A CN201810712523A CN108960918A CN 108960918 A CN108960918 A CN 108960918A CN 201810712523 A CN201810712523 A CN 201810712523A CN 108960918 A CN108960918 A CN 108960918A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
- G06Q30/0258—Registration
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The embodiment of the invention provides method, system and the computer readable storage medium of a kind of push of information, the method for information push includes: the user sources information in the registration information for obtain user；User is grouped according to user sources information, so that the user sources information of same group of user is all the same；The push of different information is carried out for different groups of other users.User is grouped according to user sources information, so that the identical user in registration source is divided into same group；In subsequent progress information push, different pushed informations can be chosen for different groups to be pushed, so that the information of each group of push is related to respective user sources information, information push can be targetedly carried out in this way, so that the information of push is able to satisfy liking for the user of the user sources information, and then promote the desire to buy of user.
Description
Technical field
The present invention relates to field of information processing, push in particular to method, a kind of information of a kind of push of information
System and a kind of computer readable storage medium.
Background technique
Current various network shopping mall platforms provide a variety of to be promoted, increased the new number of users that platform is registered
Attract new user method (specifically such as different occasions put up posters picture poster, old user store purchase after be shared with new use
Family can must be rewarded and old user can must reward in circle of friends forwarding store commodity) etc. modes attract new user.Store is simultaneously
Attraction new user, generally will do it fairly large advertising campaign, and many customers are preferential in order to for the first time, will do it for the first time
Consumption, and all users are directed in subsequent store, same promotion or push-mechanism are often taken, such scheme is difficult to reach
To effect, while as repeatedly pushing useless information and customer is allowed to feel to dislike.
Summary of the invention
The present invention is directed to solve at least one of the technical problems existing in the prior art or related technologies.
For this purpose, the one aspect of the embodiment of the present invention is, a kind of method for proposing information push.
The other side of the embodiment of the present invention is, proposes a kind of system that information pushes.
The another aspect of the embodiment of the present invention is, proposes a kind of computer readable storage medium.
In view of this, according to an aspect of the invention, there is provided a kind of method of information push, the method for information push
It include: the user sources information in the registration information for obtain user；User is grouped according to user sources information, so that
The user sources information of same group of user is all the same；The push of different information is carried out for different groups of other users.
The method of information push provided in an embodiment of the present invention obtains the registration of user first when user registers
User sources information in information will include for the essential information when registering new platform in registration information, will also include this
The user sources information when registering, user sources information specifically indicate the user in which kind of specific place to user at this time
In registered, such as user sources information can be the places such as fine work supermarket, recreation ground or gymnasium, according to user sources
User is grouped by information, so that the identical user in registration source is divided into same group, it at this time preferably, can be on backstage
User sources information labels are added to each user, so that the label of the identical user of user sources information is identical；Subsequent
When carrying out information push, different pushed informations can be chosen for different groups and be pushed, so that the information of each group of push
It is related to respective user sources information, information push can be targetedly carried out in this way, and the information of push is expired
The user's of the foot user sources information likes, and then promotes the desire to buy of user.
Specifically, when the user sources information of user is gymnasium, show that the user is to complete registration in gymnasium
Operation, i.e., register the member for store in gymnasium, thus can speculate this user have body-building, weight-reducing, moulding etc. need
It asks；When the user sources information of user is certain high-end supermarket, show that the user is to complete the behaviour of registration in certain high-end supermarket
Make, i.e., registers the member for store in certain high-end supermarket, therefore can speculate the level of consumption and consumer taste of this user
It is higher, therefore the favor informations such as some high-end Imported Fruits can be recommended to give the user；When the user sources information of user
When for garden, shows that the user is to complete the operation of registration in garden, i.e., register the member for store in garden, therefore
It can speculate that this user visits garden, scenic spot is visited, visit has certain demand, therefore can carry out scape for this kind of user
Area, the preferential recommendation of touring line.User sources information when by registration is analyzed, it is possible to determine that different user source letter
The user preferences of breath in time send the favor information being consistent and coupon information and give the corresponding group of user sources information
In user.
In addition, corresponding different user sources information pushes when registering for the first time for user, reason is user
User sources information when registering for the first time can more illustrate that store is effectively attracted user under this kind of source, therefore can
Can more shoot the arrow at the target in subsequent advertisement promotion and activity push, attraction of the store to user is improved.
In addition, a kind of method for information push that above-mentioned technical proposal provides according to the present invention also has following supplementary technology
Feature:
In any of the above-described technical solution, it is preferable that in the registration information for receiving user's transmission, obtain the registration letter of user
Before user sources information Step in breath, the method for information push further include: not for the configuration of different types of source address
Same registration request instruction, and be thrown in corresponding source address；Obtain the user sources letter in the registration information of user
The step of breath, comprising: receive the registration information generated when user registers according to registration request instruction, read in registration information
User sources information.
In the technical scheme, store can configure different registration request instructions for different types of source address, make
A kind of a kind of corresponding user sources information of registration request instruction, and by different registration request instructions be thrown to it is corresponding come
In source address, make user when each different source address is registered, is registered, can be generated by registration request instruction
Different registration informations, and different source address is corresponded to since each different registration request instructs, and each source place
Location and each user sources information correspond, and also can include that respective different user comes in the registration information generated in this way
User is grouped by source information in order to subsequent.
Specifically, when registration request instruction is two dimensional code, different two dimensions is set for different source address respectively
Code, when user by identify two dimensional code register when, can identify from the background sweep two dimensional code become member source (exist
The different information for being used to mark source address is embedded in different two dimensional codes), user sources information can be got.
In any of the above-described technical solution, it is preferable that registration request instruction includes: website links, two dimensional code link or note
Volume short message entrance.
In the technical scheme, registration request instruction includes but is not limited to following various: website links, two dimensional code link or
Short message entrance, the i.e. various logon modes of user are registered, can be registered, can also be scanned to click or inputting network address connection
Two dimensional code is registered, or user is allowed to send specify information to specified number, and certain a variety of logon modes can also be simultaneously
Deposit, with facilitate various demands with can be registered per family.
In any of the above-described technical solution, it is preferable that carry out the step of the push of different information for different groups of other users
Suddenly, comprising: the consumer record of each user in each group is obtained according to group；In same group for group information and
The consumer record of each user carries out the push of different information.
In the technical scheme, a kind of concrete scheme of different information push is proposed, is obtained first, in accordance with group each
The consumer record of each user in group, it is specifically, i.e., not same when carrying out information push to each group of other user
Group is other used with that can push the identical information of content per family, and the information of push can also be remembered according to the consumption of each user
Record is adjusted, i.e., according to consumer record and group information, recommends both matched information, in consumer record and group information
Common results under carry out information push, it is ensured that the result of push is more accurate.
It preferably, can also be at same group when obtaining the consumer record of each user in each group according to group
Each user is divided into high frequency user, intermediate frequency user and low frequent user according to purchase frequency in not；The needle in this way in same group
When carrying out the push of different information to the consumer record of group information and each user, so that it may determine according to the purchase frequency of user
Determine the frequency of pushed information, i.e., be higher than the recommendation number of high frequency user and intermediate frequency user for the recommendation number of low frequent user,
Improving the purchase volume of low frequent user, preventing user from not buying for a long time in platform and being finally lost.
Preferably, consumer record includes following any or combination: purchaser record, collection record, browsing record or search note
Record.
In any of the above-described technical solution, it is preferable that carry out the step of the push of different information for different groups of other users
Suddenly, comprising: the identity information of each user in each group is obtained according to group；In same group for group information and
The identity information of each user carries out the push of different information；Wherein, identity information includes following any or combination: occupation letter
Breath, age information, gender information.
In the technical scheme, a kind of concrete scheme of different information push is proposed, is obtained first, in accordance with group each
The identity information of each user in group, specifically, the identity information filled in when can read user's registration, in this way to every
When one group of other user carries out information push, not same group other used with can push the identical letter of content per family
Breath, the information of push can be also adjusted according to the identity information of each user, i.e., according to identity information and group information, recommend
Both matched information carries out information push under identity information and the common results of group information, it is ensured that push
As a result more accurate.
Wherein, identity information includes following any or combination: occupational information, age information, gender information, in this way can be
User will be classified again according to occupational information, age information or gender information in same group, for example, for user come
Source information is the user of gymnasium, can also include men's family and lady's family, in this way for both the information that pushes centainly not
It is identical, the accuracy of recommendation information can be further promoted in this way, and then promotes the desire to buy of user.
In any of the above-described technical solution, it is preferable that the step of obtaining the user sources information in the registration information of user,
It include: the registration information for obtaining user；Position when user's registration in registration information is read, position setting when registering customers as
For user sources information.
In the technical scheme, a kind of concrete scheme for obtaining user sources information is provided, in the registration for obtaining user
While information, position when user's registration in registration information is read, at this time can be to be determined by positioning system user
Position, can also send position and fill in the page user is allowed voluntarily to be filled in, and can get customer position information in this way, and
Position when registering customers as is set as user sources information, carries out other stroke of group for user sources information in order to subsequent
Point；Without artificially presetting registration request instruction in this programme, and user location is directly acquired, avoids setting a variety of notes
Volume request instruction and increase early investment.
In any of the above-described technical solution, it is preferable that carry out the step of the push of different information for different groups of other users
Suddenly, comprising: obtain the overall consumption record of all users in same group in the first preset duration；According to overall consumption record in it is each
The purchase number of a product is ranked up product；Number will be bought in each group in the product of preceding default position, according to group
Information push is carried out to user.
In the technical scheme, a kind of concrete scheme that pushed information content determines is provided, it is default to obtain first first
The overall consumption of all users records in same group in duration, since the user sources information in same group is all the same, in this way
Many similar or similar products are centainly had in purchaser record, it is therefore desirable to the purchase time to each product in overall consumption record
Several pairs of products are ranked up analysis, and get sequence in the product of preceding default position, and the description of product of preceding default position is in the group
User's purchase volume in user sources information is big, therefore estimates the production of the default position before each user push into same group
When product, user can be promoted to buy.
In addition, in information push, the recent all preferential activities of platform interior can be summarized, and by all preferential work
It is dynamic to be associated from different groups of other user sources information, different preferential movable push is then carried out according to each group.
Another aspect according to an embodiment of the present invention provides a kind of system of information push, the information push
System includes: memory, for storing computer program；Processor, for execute the computer program with: obtain user's
User sources information in registration information；User is grouped according to user sources information, so that the use of same group of user
Family source-information is all the same；The push of different information is carried out for different groups of other users.
The system of information push provided in an embodiment of the present invention, comprising: memory and processor, memory, for storing
Computer program, processor first when user registers, obtain in the registration information of user for executing computer program
User sources information, will include for the essential information when registering new platform in registration information, will also include the user this
When user sources information when being registered, user sources information specifically indicates that the user carries out in which kind of specific place
Registration, such as user sources information can be the places such as fine work supermarket, recreation ground or gymnasium, will according to user sources information
User is grouped, so that the identical user in registration source is divided into same group, it at this time preferably, can be on backstage to each
A user adds user sources information labels, so that the label of the identical user of user sources information is identical；Letter is carried out subsequent
When breath push, it can choose different pushed informations for different groups and pushed, so that the information of each group of push and respectively
User sources information it is related, information push can be targetedly carried out in this way, so that the information of push is able to satisfy the use
The user's of family source-information likes, and then promotes the desire to buy of user.
Specifically, when the user sources information of user is gymnasium, show that the user is to complete registration in gymnasium
Operation, i.e., register the member for store in gymnasium, thus can speculate this user have body-building, weight-reducing, moulding etc. need
It asks；When the user sources information of user is certain high-end supermarket, show that the user is to complete the behaviour of registration in certain high-end supermarket
Make, i.e., registers the member for store in certain high-end supermarket, therefore can speculate the level of consumption and consumer taste of this user
It is higher, therefore the favor informations such as some high-end Imported Fruits can be recommended to give the user；When the user sources information of user
When for garden, shows that the user is to complete the operation of registration in garden, i.e., register the member for store in garden, therefore
It can speculate that this user visits garden, scenic spot is visited, visit has certain demand, therefore can carry out scape for this kind of user
Area, the preferential recommendation of touring line.User sources information when by registration is analyzed, it is possible to determine that different user source letter
The user preferences of breath in time send the favor information being consistent and coupon information and give the corresponding group of user sources information
In user.
In addition, corresponding different user sources information pushes when registering for the first time for user, reason is user
User sources information when registering for the first time can more illustrate that store is effectively attracted user under this kind of source, therefore can
Can more shoot the arrow at the target in subsequent advertisement promotion and activity push, attraction of the store to user is improved.
In addition, a kind of system for information push that above-mentioned technical proposal provides according to the present invention also has following supplementary technology
Feature:
In any of the above-described technical solution, it is preferable that the processor, be specifically used for executing the computer program with:
In the registration information for receiving user's transmission, before obtaining the user sources information Step in the registration information of user, information push
Method further include: configure different registration request for different types of source address and instruct, and be thrown to it is corresponding come
In source address；The step of obtaining the user sources information in the registration information of user, comprising: receive user and refer to according to registration request
The registration information generated when being registered is enabled, the user sources information in registration information is read.
In the technical scheme, store can configure different registration request instructions for different types of source address, make
A kind of a kind of corresponding user sources information of registration request instruction, and by different registration request instructions be thrown to it is corresponding come
In source address, make user when each different source address is registered, is registered, can be generated by registration request instruction
Different registration informations, and different source address is corresponded to since each different registration request instructs, and each source place
Location and each user sources information correspond, and also can include that respective different user comes in the registration information generated in this way
User is grouped by source information in order to subsequent.
Specifically, when registration request instruction is two dimensional code, different two dimensions is set for different source address respectively
Code, when user by identify two dimensional code register when, can identify from the background sweep two dimensional code become member source (exist
The different information for being used to mark source address is embedded in different two dimensional codes), user sources information can be got.
In any of the above-described technical solution, it is preferable that registration request instruction includes: website links, two dimensional code link or note
Volume short message entrance.
In the technical scheme, registration request instruction includes but is not limited to following various: website links, two dimensional code link or
Short message entrance, the i.e. various logon modes of user are registered, can be registered, can also be scanned to click or inputting network address connection
Two dimensional code is registered, or user is allowed to send specify information to specified number, and certain a variety of logon modes can also be simultaneously
Deposit, with facilitate various demands with can be registered per family.
In any of the above-described technical solution, it is preferable that the processor, be specifically used for executing the computer program with:
The step of carrying out the push of different information for different groups of other users, comprising: obtained according to group each in each group
The consumer record of user；Pushing away for different information is carried out for the consumer record of group information and each user in same group
It send.
In the technical scheme, a kind of concrete scheme of different information push is proposed, is obtained first, in accordance with group each
The consumer record of each user in group, it is specifically, i.e., not same when carrying out information push to each group of other user
Group is other used with that can push the identical information of content per family, and the information of push can also be remembered according to the consumption of each user
Record is adjusted, i.e., according to consumer record and group information, recommends both matched information, in consumer record and group information
Common results under carry out information push, it is ensured that the result of push is more accurate.
It preferably, can also be at same group when obtaining the consumer record of each user in each group according to group
Each user is divided into high frequency user, intermediate frequency user and low frequent user according to purchase frequency in not；The needle in this way in same group
When carrying out the push of different information to the consumer record of group information and each user, so that it may determine according to the purchase frequency of user
Determine the frequency of pushed information, i.e., be higher than the recommendation number of high frequency user and intermediate frequency user for the recommendation number of low frequent user,
Improving the purchase volume of low frequent user, preventing user from not buying for a long time in platform and being finally lost.
Preferably, consumer record includes following any or combination: purchaser record, collection record, browsing record or search note
Record.
In any of the above-described technical solution, it is preferable that the processor, be specifically used for executing the computer program with:
The step of carrying out the push of different information for different groups of other users, comprising: obtained according to group each in each group
The identity information of user；Pushing away for different information is carried out for the identity information of group information and each user in same group
It send；Wherein, identity information includes following any or combination: occupational information, age information, gender information.
In the technical scheme, a kind of concrete scheme of different information push is proposed, is obtained first, in accordance with group each
The identity information of each user in group, specifically, the identity information filled in when can read user's registration, in this way to every
When one group of other user carries out information push, not same group other used with can push the identical letter of content per family
Breath, the information of push can be also adjusted according to the identity information of each user, i.e., according to identity information and group information, recommend
Both matched information carries out information push under identity information and the common results of group information, it is ensured that push
As a result more accurate.
Wherein, identity information includes following any or combination: occupational information, age information, gender information, in this way can be
User will be classified again according to occupational information, age information or gender information in same group, for example, for user come
Source information is the user of gymnasium, can also include men's family and lady's family, in this way for both the information that pushes centainly not
It is identical, the accuracy of recommendation information can be further promoted in this way, and then promotes the desire to buy of user.
In any of the above-described technical solution, it is preferable that the processor, be specifically used for executing the computer program with:
The step of obtaining the user sources information in the registration information of user, comprising: obtain the registration information of user；Read registration information
Position when middle user's registration, position when registering customers as are set as user sources information.
In the technical scheme, a kind of concrete scheme for obtaining user sources information is provided, in the registration for obtaining user
While information, position when user's registration in registration information is read, at this time can be to be determined by positioning system user
Position, can also send position and fill in the page user is allowed voluntarily to be filled in, and can get customer position information in this way, and
Position when registering customers as is set as user sources information, carries out other stroke of group for user sources information in order to subsequent
Point；Without artificially presetting registration request instruction in this programme, and user location is directly acquired, avoids setting a variety of notes
Volume request instruction and increase early investment.
In any of the above-described technical solution, it is preferable that the processor, be specifically used for executing the computer program with:
The step of carrying out the push of different information for different groups of other users, comprising: obtain the same group in the first preset duration
In all users overall consumption record；According to overall consumption record in the purchase number of each product product is ranked up；It will be each
Number is bought in a group in the product of preceding default position, carries out information push to user according to group.
In the technical scheme, a kind of concrete scheme that pushed information content determines is provided, it is default to obtain first first
The overall consumption of all users records in same group in duration, since the user sources information in same group is all the same, in this way
Many similar or similar products are centainly had in purchaser record, it is therefore desirable to the purchase time to each product in overall consumption record
Several pairs of products are ranked up analysis, and get sequence in the product of preceding default position, and the description of product of preceding default position is in the group
User's purchase volume in user sources information is big, therefore estimates the production of the default position before each user push into same group
When product, user can be promoted to buy.
In addition, in information push, the recent all preferential activities of platform interior can be summarized, and by all preferential work
It is dynamic to be associated from different groups of other user sources information, different preferential movable push is then carried out according to each group.
A kind of computer readable storage medium is provided in terms of third according to an embodiment of the present invention, is stored thereon with meter
Calculation machine program realizes the method that the information such as any of the above-described technical solution pushes when computer program is executed by processor, therefore,
The whole beneficial effects for the method that there is the computer readable storage medium information such as any of the above-described technical solution to push.
Additional aspect and advantage of the invention will become obviously in following description section, or practice through the invention
Recognize.
Detailed description of the invention
Above-mentioned and/or additional aspect of the invention and advantage will become from the description of the embodiment in conjunction with the following figures
Obviously and it is readily appreciated that, in which:
Fig. 1 shows the flow chart of the method for the information push of embodiment according to the present invention；
Fig. 2 shows the another flow charts of the method for the information of embodiment according to the present invention push；
Fig. 3 shows the another flow chart of the method for the information push of embodiment according to the present invention；
Fig. 4 shows the another flow chart of the method for the information push of embodiment according to the present invention；
Fig. 5 shows the another flow chart of the method for the information push of embodiment according to the present invention；
Fig. 6 shows the another flow chart of the method for the information push of embodiment according to the present invention；
Fig. 7 shows the block schematic illustration of the system of the information push of embodiment according to the present invention.
Specific embodiment
To better understand the objects, features and advantages of the present invention, with reference to the accompanying drawing and specific real
Applying mode, the present invention is further described in detail.It should be noted that in the absence of conflict, the implementation of the application
Feature in example and embodiment can be combined with each other.
In the following description, numerous specific details are set forth in order to facilitate a full understanding of the present invention, still, the present invention may be used also
To be implemented using other than the one described here other modes, therefore, protection scope of the present invention is not by described below
Specific embodiment limitation.
Referring to Fig. 1 to Fig. 7 description method and system that information pushes according to some embodiments of the invention.
Fig. 1 shows the flow chart of the method for the information push of embodiment according to the present invention.
As shown in Figure 1, the method for information push according to an embodiment of the invention, comprising:
S102 obtains the user sources information in the registration information of user；
User is grouped by S104 according to user sources information, so that the user sources information of same group of user is equal
It is identical；
S106 carries out the push of different information for different groups of other users.
The method of information push provided by the invention obtains in the registration information of user first when user registers
User sources information, will include for the essential information when registering new platform in registration information, will also include the user this
When user sources information when being registered, user sources information specifically indicates that the user carries out in which kind of specific place
Registration, such as user sources information can be the places such as fine work supermarket, recreation ground or gymnasium, will according to user sources information
User is grouped, so that the identical user in registration source is divided into same group, it at this time preferably, can be on backstage to each
A user adds user sources information labels, so that the label of the identical user of user sources information is identical；Letter is carried out subsequent
When breath push, it can choose different pushed informations for different groups and pushed, so that the information of each group of push and respectively
User sources information it is related, information push can be targetedly carried out in this way, so that the information of push is able to satisfy the use
The user's of family source-information likes, and then promotes the desire to buy of user.
Specifically, when the user sources information of user is gymnasium, show that the user is to complete registration in gymnasium
Operation, i.e., register the member for store in gymnasium, thus can speculate this user have body-building, weight-reducing, moulding etc. need
It asks；When the user sources information of user is certain high-end supermarket, show that the user is to complete the behaviour of registration in certain high-end supermarket
Make, i.e., registers the member for store in certain high-end supermarket, therefore can speculate the level of consumption and consumer taste of this user
It is higher, therefore the favor informations such as some high-end Imported Fruits can be recommended to give the user；When the user sources information of user
When for garden, shows that the user is to complete the operation of registration in garden, i.e., register the member for store in garden, therefore
It can speculate that this user visits garden, scenic spot is visited, visit has certain demand, therefore can carry out scape for this kind of user
Area, the preferential recommendation of touring line.User sources information when by registration is analyzed, it is possible to determine that different user source letter
The user preferences of breath in time send the favor information being consistent and coupon information and give the corresponding group of user sources information
In user.
In addition, corresponding different user sources information pushes when registering for the first time for user, reason is user
User sources information when registering for the first time can more illustrate that store is effectively attracted user under this kind of source, therefore can
Can more shoot the arrow at the target in subsequent advertisement promotion and activity push, attraction of the store to user is improved.
Fig. 2 shows the flow charts of the method for the information of embodiment according to the present invention push.
As shown in Fig. 2, the method for information push according to an embodiment of the invention, comprising:
S202 configures different registration requests for different types of source address and instructs, and is thrown to corresponding next
In source address；
S204 receives the registration information generated when user registers according to registration request instruction, reads in registration information
User sources information；
User is grouped by S206 according to user sources information, so that the user sources information of same group of user is equal
It is identical；
S208 carries out the push of different information for different groups of other users.
In this embodiment, store can configure different registration request instructions for different types of source address, so that
A kind of a kind of corresponding user sources information of registration request instruction, and different registration request instructions is thrown to corresponding source
In address, make user when each different source address is registered, is registered, can be generated not by registration request instruction
Same registration information, and different source address is corresponded to since each different registration request instructs, and each source address
It is corresponded with each user sources information, also can include respective different user sources in the registration information generated in this way
User is grouped by information in order to subsequent.
Specifically, when registration request instruction is two dimensional code, different two dimensions is set for different source address respectively
Code, when user by identify two dimensional code register when, can identify from the background sweep two dimensional code become member source (exist
The different information for being used to mark source address is embedded in different two dimensional codes), user sources information can be got.
In one embodiment provided by the invention, it is preferable that registration request instruction includes: website links, two dimensional code chain
Connect or register short message entrance.
In this embodiment, registration request instruction includes but is not limited to following various: website links, two dimensional code link or note
Volume short message entrance, the i.e. various logon modes of user can be registered to click or inputting network address connection, can also scan two
Dimension code is registered, or user is allowed to send specify information to specified number, and certain a variety of logon modes can also and be deposited,
With facilitate various demands with can be registered per family.
Fig. 3 shows the flow chart of the method for the information push of embodiment according to the present invention.
As shown in figure 3, the method for information push according to an embodiment of the invention, comprising:
S302 obtains the user sources information in the registration information of user；
User is grouped by S304 according to user sources information, so that the user sources information of same group of user is equal
It is identical；
S306 obtains the consumer record of each user in each group according to group；
S308, the consumer record in same group for group information and each user carry out the push of different information.
In this embodiment, a kind of concrete scheme of different information push is proposed, obtains each group first, in accordance with group
The consumer record of each user in not, specifically, i.e., when carrying out information push to each group of other user, not same group
Other used with that can push the identical information of content per family, the information of push can also be according to the consumer record of each user
It is adjusted, i.e., according to consumer record and group information, recommends both matched information, in consumer record and group information
Information push is carried out under common results, it is ensured that the result of push is more accurate.
It preferably, can also be at same group when obtaining the consumer record of each user in each group according to group
Each user is divided into high frequency user, intermediate frequency user and low frequent user according to purchase frequency in not；The needle in this way in same group
When carrying out the push of different information to the consumer record of group information and each user, so that it may determine according to the purchase frequency of user
Determine the frequency of pushed information, i.e., be higher than the recommendation number of high frequency user and intermediate frequency user for the recommendation number of low frequent user,
Improving the purchase volume of low frequent user, preventing user from not buying for a long time in platform and being finally lost.
Preferably, consumer record includes following any or combination: purchaser record, collection record, browsing record or search note
Record.
Fig. 4 shows the flow chart of the method for the information push of embodiment according to the present invention.
As shown in figure 4, the method for information push according to an embodiment of the invention, comprising:
S402 obtains the user sources information in the registration information of user；
User is grouped by S404 according to user sources information, so that the user sources information of same group of user is equal
It is identical；
S406 obtains the identity information of each user in each group according to group；
S408, the identity information in same group for group information and each user carry out the push of different information；
Wherein, identity information includes following any or combination: occupational information, age information, gender information.
In this embodiment, a kind of concrete scheme of different information push is proposed, obtains each group first, in accordance with group
The identity information of each user in not, specifically, the identity information filled in when can read user's registration, in this way to each
When the other user of group carries out information push, not same group is other used with can push the identical information of content per family,
The information of push can be also adjusted according to the identity information of each user, i.e., according to identity information and group information, recommend two
The matched information of person carries out information push under identity information and the common results of group information, it is ensured that the knot of push
Fruit is more accurate.
Wherein, identity information includes following any or combination: occupational information, age information, gender information, in this way can be
User will be classified again according to occupational information, age information or gender information in same group, for example, for user come
Source information is the user of gymnasium, can also include men's family and lady's family, in this way for both the information that pushes centainly not
It is identical, the accuracy of recommendation information can be further promoted in this way, and then promotes the desire to buy of user.
Fig. 5 shows the flow chart of the method for the information push of embodiment according to the present invention.
As shown in figure 5, the method for information push according to an embodiment of the invention, comprising:
S502 obtains the registration information of user；
S504 reads position when user's registration in registration information, and position when registering customers as is set as user sources
Information；
User is grouped by S506 according to user sources information, so that the user sources information of same group of user is equal
It is identical；
S508 carries out the push of different information for different groups of other users.
In this embodiment, in the technical scheme, a kind of concrete scheme for obtaining user sources information is provided, is being obtained
While taking the registration information at family, position when user's registration in registration information is read, at this time can be to pass through positioning system
User is positioned, position can also be sent fills in the page user is allowed voluntarily to be filled in, user can be got in this way
Location information, and position when registering customers as is set as user sources information, believe in order to subsequent for user sources
Breath carries out the other division of group；Without artificially presetting registration request instruction in this programme, and user location is directly acquired,
It avoids setting a variety of registration request instructions and increasing early investment.
Fig. 6 shows the flow chart of the method for the information push of embodiment according to the present invention.
As shown in fig. 6, the method for information push according to an embodiment of the invention, comprising:
S602 obtains the user sources information in the registration information of user；
User is grouped by S604 according to user sources information, so that the user sources information of same group of user is equal
It is identical；
S606 obtains the overall consumption record of all users in same group in the first preset duration；
S608, according to overall consumption record in the purchase number of each product product is ranked up；
S610 will buy number in the product of preceding default position, carry out information push to user according to group in each group.
In this embodiment, a kind of concrete scheme that pushed information content determines is provided, when acquisition first is default first
The overall consumption record of all users is purchased in this way since the user sources information in same group is all the same in same group in long
It buys and centainly has many similar or similar products in record, it is therefore desirable to the purchase number of each product in overall consumption record
Analysis is ranked up to product, and gets sequence in the product of preceding default position, the description of product of preceding default position is used in the group
User's purchase volume in the source-information of family is big, therefore estimates the product of the default position before each user push into same group
When, user can be promoted to buy.
In addition, in information push, the recent all preferential activities of platform interior can be summarized, and by all preferential work
It is dynamic to be associated from different groups of other user sources information, different preferential movable push is then carried out according to each group.
Another aspect according to an embodiment of the present invention, provides a kind of system 700 of information push, and information push is
System 700 includes: memory 702, for storing computer program；Processor 704, for execute computer program with: obtain use
User sources information in the registration information at family；User is grouped according to user sources information, so that same group of user
User sources information it is all the same；The push of different information is carried out for different groups of other users.
The system 700 of information push provided by the invention, comprising: memory 702 and processor 704, memory 702 are used
In storage computer program, processor 704 first when user registers, obtains user's for executing computer program
User sources information in registration information will include for the essential information when registering new platform in registration information, can also wrap
Include user sources information of the user at this time when registering, user sources information specifically indicate the user it is specific which kind of
It is registered in place, such as user sources information can be the places such as fine work supermarket, recreation ground or gymnasium, according to user
User is grouped by source-information, so that the identical user in registration source is divided into same group, at this time preferably, Ke Yi
User sources information labels are added to each user in backstage, so that the label of the identical user of user sources information is identical；?
When subsequent progress information push, it can choose different pushed informations for different groups and pushed, so that each group of push
Information is related to respective user sources information, can targetedly carry out information push in this way, so that the information of push
It is able to satisfy liking for the user of the user sources information, and then promotes the desire to buy of user.
Specifically, when the user sources information of user is gymnasium, show that the user is to complete registration in gymnasium
Operation, i.e., register the member for store in gymnasium, thus can speculate this user have body-building, weight-reducing, moulding etc. need
It asks；When the user sources information of user is certain high-end supermarket, show that the user is to complete the behaviour of registration in certain high-end supermarket
Make, i.e., registers the member for store in certain high-end supermarket, therefore can speculate the level of consumption and consumer taste of this user
It is higher, therefore the favor informations such as some high-end Imported Fruits can be recommended to give the user；When the user sources information of user
When for garden, shows that the user is to complete the operation of registration in garden, i.e., register the member for store in garden, therefore
It can speculate that this user visits garden, scenic spot is visited, visit has certain demand, therefore can carry out scape for this kind of user
Area, the preferential recommendation of touring line.User sources information when by registration is analyzed, it is possible to determine that different user source letter
The user preferences of breath in time send the favor information being consistent and coupon information and give the corresponding group of user sources information
In user.
In addition, corresponding different user sources information pushes when registering for the first time for user, reason is user
User sources information when registering for the first time can more illustrate that store is effectively attracted user under this kind of source, therefore can
Can more shoot the arrow at the target in subsequent advertisement promotion and activity push, attraction of the store to user is improved.
In one embodiment provided by the invention, it is preferable that processor 704, be specifically used for execute computer program with:
In the registration information for receiving user's transmission, before obtaining the user sources information Step in the registration information of user, information push
Method further include: configure different registration request for different types of source address and instruct, and be thrown to it is corresponding come
In source address；The step of obtaining the user sources information in the registration information of user, comprising: receive user and refer to according to registration request
The registration information generated when being registered is enabled, the user sources information in registration information is read.
In this embodiment, store can configure different registration request instructions for different types of source address, so that
A kind of a kind of corresponding user sources information of registration request instruction, and different registration request instructions is thrown to corresponding source
In address, make user when each different source address is registered, is registered, can be generated not by registration request instruction
Same registration information, and different source address is corresponded to since each different registration request instructs, and each source address
It is corresponded with each user sources information, also can include respective different user sources in the registration information generated in this way
User is grouped by information in order to subsequent.
Specifically, when registration request instruction is two dimensional code, different two dimensions is set for different source address respectively
Code, when user by identify two dimensional code register when, can identify from the background sweep two dimensional code become member source (exist
The different information for being used to mark source address is embedded in different two dimensional codes), user sources information can be got.
In one embodiment provided by the invention, it is preferable that registration request instruction includes: website links, two dimensional code chain
Connect or register short message entrance.
In this embodiment, registration request instruction includes but is not limited to following various: website links, two dimensional code link or note
Volume short message entrance, the i.e. various logon modes of user can be registered to click or inputting network address connection, can also scan two
Dimension code is registered, or user is allowed to send specify information to specified number, and certain a variety of logon modes can also and be deposited,
With facilitate various demands with can be registered per family.
In one embodiment provided by the invention, it is preferable that processor 704, be specifically used for execute computer program with:
The step of carrying out the push of different information for different groups of other users, comprising: obtained according to group each in each group
The consumer record of user；Pushing away for different information is carried out for the consumer record of group information and each user in same group
It send.
In this embodiment, a kind of concrete scheme of different information push is proposed, obtains each group first, in accordance with group
The consumer record of each user in not, specifically, i.e., when carrying out information push to each group of other user, not same group
Other used with that can push the identical information of content per family, the information of push can also be according to the consumer record of each user
It is adjusted, i.e., according to consumer record and group information, recommends both matched information, in consumer record and group information
Information push is carried out under common results, it is ensured that the result of push is more accurate.
It preferably, can also be at same group when obtaining the consumer record of each user in each group according to group
Each user is divided into high frequency user, intermediate frequency user and low frequent user according to purchase frequency in not；The needle in this way in same group
When carrying out the push of different information to the consumer record of group information and each user, so that it may determine according to the purchase frequency of user
Determine the frequency of pushed information, i.e., be higher than the recommendation number of high frequency user and intermediate frequency user for the recommendation number of low frequent user,
Improving the purchase volume of low frequent user, preventing user from not buying for a long time in platform and being finally lost.
Preferably, consumer record includes following any or combination: purchaser record, collection record, browsing record or search note
Record.
In one embodiment provided by the invention, it is preferable that processor 704, be specifically used for execute computer program with:
The step of carrying out the push of different information for different groups of other users, comprising: obtained according to group each in each group
The identity information of user；Pushing away for different information is carried out for the identity information of group information and each user in same group
It send；Wherein, identity information includes following any or combination: occupational information, age information, gender information.
In this embodiment, a kind of concrete scheme of different information push is proposed, obtains each group first, in accordance with group
The identity information of each user in not, specifically, the identity information filled in when can read user's registration, in this way to each
When the other user of group carries out information push, not same group is other used with can push the identical information of content per family,
The information of push can be also adjusted according to the identity information of each user, i.e., according to identity information and group information, recommend two
The matched information of person carries out information push under identity information and the common results of group information, it is ensured that the knot of push
Fruit is more accurate.
Wherein, identity information includes following any or combination: occupational information, age information, gender information, in this way can be
User will be classified again according to occupational information, age information or gender information in same group, for example, for user come
Source information is the user of gymnasium, can also include men's family and lady's family, in this way for both the information that pushes centainly not
It is identical, the accuracy of recommendation information can be further promoted in this way, and then promotes the desire to buy of user.
In one embodiment provided by the invention, it is preferable that processor 704, be specifically used for execute computer program with:
The step of obtaining the user sources information in the registration information of user, comprising: obtain the registration information of user；Read registration information
Position when middle user's registration, position when registering customers as are set as user sources information.
In this embodiment, a kind of concrete scheme for obtaining user sources information is provided, in the registration letter for obtaining user
While breath, position when user's registration in registration information is read, at this time can be to be positioned by positioning system to user,
It position can also be sent fills in the page and user is allowed voluntarily to be filled in, customer position information can be got in this way, and will
Position when registering customers as is set as user sources information, carries out other stroke of group for user sources information in order to subsequent
Point；Without artificially presetting registration request instruction in this programme, and user location is directly acquired, avoids setting a variety of notes
Volume request instruction and increase early investment.
In one embodiment provided by the invention, it is preferable that processor 704, be specifically used for execute computer program with:
The step of carrying out the push of different information for different groups of other users, comprising: obtain the same group in the first preset duration
In all users overall consumption record；According to overall consumption record in the purchase number of each product product is ranked up；It will be each
Number is bought in a group in the product of preceding default position, carries out information push to user according to group.
In this embodiment, a kind of concrete scheme that pushed information content determines is provided, when acquisition first is default first
The overall consumption record of all users is purchased in this way since the user sources information in same group is all the same in same group in long
It buys and centainly has many similar or similar products in record, it is therefore desirable to the purchase number of each product in overall consumption record
Analysis is ranked up to product, and gets sequence in the product of preceding default position, the description of product of preceding default position is used in the group
User's purchase volume in the source-information of family is big, therefore estimates the product of the default position before each user push into same group
When, user can be promoted to buy.
In addition, in information push, the recent all preferential activities of platform interior can be summarized, and by all preferential work
It is dynamic to be associated from different groups of other user sources information, different preferential movable push is then carried out according to each group.
A kind of computer readable storage medium is provided in terms of third according to an embodiment of the present invention, is stored thereon with meter
Calculation machine program realizes the method that the information such as any of the above-described technical solution pushes when computer program is executed by processor, therefore,
The whole beneficial effects for the method that there is the computer readable storage medium information such as any of the above-described technical solution to push.
In the present invention, term " multiple " then refers to two or more, unless otherwise restricted clearly.Term " peace
Dress ", " connected ", " connection ", the terms such as " fixation " shall be understood in a broad sense, can also be with for example, " connection " may be a fixed connection
It is to be detachably connected, or be integrally connected；" connected " can be directly connected, can also be indirectly connected through an intermediary.It is right
For those skilled in the art, the specific meanings of the above terms in the present invention can be understood according to specific conditions.
In the description of this specification, the description of term " one embodiment ", " some embodiments ", " specific embodiment " etc.
Mean that particular features, structures, materials, or characteristics described in conjunction with this embodiment or example are contained at least one reality of the invention
It applies in example or example.In the present specification, schematic expression of the above terms are not necessarily referring to identical embodiment or reality
Example.Moreover, description particular features, structures, materials, or characteristics can in any one or more of the embodiments or examples with
Suitable mode combines.
These are only the preferred embodiment of the present invention, is not intended to restrict the invention, for those skilled in the art
For member, the invention may be variously modified and varied.All within the spirits and principles of the present invention, it is made it is any modification,
Equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.
Claims (10)
1. a kind of method of information push, which is characterized in that the method for the information push includes:
Obtain the user sources information in the registration information of user；
User is grouped according to user sources information, so that the user sources information of same group of user is all the same；
The push of different information is carried out for different groups of other users.
2. the method for information push according to claim 1, which is characterized in that obtain the user in the registration information of user
Before the step of source-information, the method for the information push further include:
Different registration request instructions is configured for different types of source address, and is thrown to the corresponding source address
In；
It is described obtain user registration information in user sources information the step of, comprising:
The registration information generated when user registers according to registration request instruction is received, the registration information is read
In user sources information.
3. the method for information push according to claim 1, which is characterized in that described to be carried out for different groups of other users
The step of push of different information, comprising:
The consumer record of each user in each group is obtained according to group；
The consumer record in same group for group information and each user carries out the push of different information.
4. the method for information push according to claim 1, which is characterized in that described to be carried out for different groups of other users
The step of push of different information, comprising:
The identity information of each user in each group is obtained according to group；
The identity information in same group for group information and each user carries out the push of different information；
Wherein, the identity information includes following any or combination: occupational information, age information, gender information.
5. the method for information push according to claim 1, which is characterized in that in the registration information for obtaining user
The step of user sources information, comprising:
Obtain the registration information of user；
Position when user's registration in the registration information is read, position when registering customers as is set as the user sources letter
Breath.
6. the method for information push according to any one of claim 1 to 5, which is characterized in that described to be directed to different groups
Other user carries out the step of push of different information, comprising:
Obtain the overall consumption record of all users in same group in the first preset duration；
Product is ranked up according to the purchase number of each product in overall consumption record；
Product by purchase number described in each group in preceding default position carries out information push to user according to group.
7. a kind of system of information push, which is characterized in that the system of the information push includes:
Memory, for storing computer program；
Processor, for execute the computer program with:
Obtain the user sources information in the registration information of user；User is grouped according to user sources information, so that
The user sources information of same group of user is all the same；
The push of different information is carried out for different groups of other users.
8. the system of information push according to claim 7, which is characterized in that the processor is specifically used for executing institute
State computer program with:
Different registration request instructions is configured for different types of source address, and is thrown to the corresponding source address
In；
It is described obtain user registration information in user sources information the step of, comprising:
The registration information generated when user registers according to registration request instruction is received, the registration information is read
In user sources information.
9. the system of information push according to claim 7, which is characterized in that the processor is specifically used for executing institute
State computer program with:
The consumer record of each user in each group is obtained according to group；
The consumer record in same group for group information and each user carries out the push of different information.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
It realizes when being executed by processor such as the step of method described in any one of claims 1 to 6.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810712523.7A CN108960918A (en) | 2018-06-29 | 2018-06-29 | The method and system of information push |
| PCT/CN2018/115856 WO2020000872A1 (en) | 2018-06-29 | 2018-11-16 | Information pushing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810712523.7A CN108960918A (en) | 2018-06-29 | 2018-06-29 | The method and system of information push |
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| CN108960918A true CN108960918A (en) | 2018-12-07 |
Family
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|---|---|---|---|
| CN201810712523.7A Pending CN108960918A (en) | 2018-06-29 | 2018-06-29 | The method and system of information push |
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| CN (1) | CN108960918A (en) |
| WO (1) | WO2020000872A1 (en) |
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| CN109816494A (en) * | 2019-01-31 | 2019-05-28 | 北京卡路里信息技术有限公司 | A kind of course recommended method, device, equipment and storage medium |
| CN111784417A (en) * | 2020-07-27 | 2020-10-16 | 亿代信息科技(苏州)有限公司 | Consumption reciprocity method based on off-store income |
| CN111814032A (en) * | 2019-04-11 | 2020-10-23 | 阿里巴巴集团控股有限公司 | Cold start recommendation method and device and electronic equipment |
| CN113177778A (en) * | 2021-05-11 | 2021-07-27 | 武汉夜莺科技有限公司 | User management method and device and computer equipment |
| CN114675766A (en) * | 2022-02-25 | 2022-06-28 | 北京得间科技有限公司 | Electronic book processing method, server and storage medium |
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Also Published As
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| WO2020000872A1 (en) | 2020-01-02 |
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Application publication date: 20181207 |