WO2019227633A1 - Procédés et appareils pour établir un profil d'utilisateur et établir un modèle d'analyse d'informations d'état - Google Patents

Procédés et appareils pour établir un profil d'utilisateur et établir un modèle d'analyse d'informations d'état Download PDF

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Publication number
WO2019227633A1
WO2019227633A1 PCT/CN2018/096396 CN2018096396W WO2019227633A1 WO 2019227633 A1 WO2019227633 A1 WO 2019227633A1 CN 2018096396 W CN2018096396 W CN 2018096396W WO 2019227633 A1 WO2019227633 A1 WO 2019227633A1
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Prior art keywords
information
user
status information
analysis model
status
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PCT/CN2018/096396
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English (en)
Chinese (zh)
Inventor
王杰
顾海倩
王姿雯
庄伯金
肖京
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平安科技（深圳）有限公司
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Publication of WO2019227633A1 publication Critical patent/WO2019227633A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Definitions

  • the present application relates to the field of user portraits, and more particularly, to a method and device for establishing a user portrait and establishing a state information analysis model in the field of user portraits.
  • User portrait that is, user information labeling
  • More extensive feedback information provides sufficient data foundation for further accurate and rapid analysis of important business information such as user behavior habits and consumption habits.
  • the present application provides a method and device for establishing a user portrait and a state information analysis model, which can improve the accuracy of a user portrait.
  • this application provides a method for establishing a user portrait, including the following:
  • the status information is used to represent at least one of the personality and emotion of the user, and the status information analysis model is used to represent A mapping relationship between the at least two kinds of information and status information of the user;
  • the status information of the user According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user.
  • the method for establishing a portrait of a user combines the status information of the user in the process of performing the portrait for the user, wherein the status information of the user is determined according to multiple dimensions of information and a status information analysis model. In other words, determining the status information of the user through the information in multiple dimensions can improve the accuracy of the status information of the user, thereby improving the accuracy of the user's portrait.
  • the present application also provides a method for establishing a state information analysis model, including the following:
  • Acquiring status information of the sample user where the status information is used to represent at least one of a character and an emotion of the sample user;
  • the state information analysis model used to represent a mapping between the at least two kinds of information and the state information of the sample user relationship.
  • the method for establishing a status information analysis model provided in the embodiment of the present application can improve the status of the user by acquiring multiple dimensions of information of the sample user and the status information of the sample user, and establishing the status information analysis model based on the obtained information. Accuracy of information analysis, thereby improving the accuracy of user portraits.
  • the present application further provides a device for establishing a user portrait, and the device specifically includes:
  • An obtaining unit configured to obtain at least two kinds of information of text information, audio information, and image information of a user
  • a determining unit configured to determine the status information of the user according to the at least two types of information and status information analysis models obtained by the obtaining unit, where the status information is used to represent at least one of a character and an emotion of the user
  • the state information analysis model is used to represent a mapping relationship between the at least two kinds of information and the state information of the user;
  • An output unit is configured to output a portrait of the user according to the status information of the user determined by the determining unit, where the portrait includes status information of the user.
  • the present application further provides a device for establishing a state information analysis model, and the device specifically includes:
  • An obtaining unit configured to obtain at least two types of text information, audio information, and image information of a sample user and state information of the sample user, where the state information is used to represent at least one of a character and an emotion of the sample user
  • a establishing unit configured to establish the status information analysis model according to the at least two types of information obtained by the obtaining unit and the status information of the user, and the status information analysis model is used to represent the at least two types of information and A mapping relationship between the status information of the sample users.
  • the present application further provides a computer device, including a memory, a processor, a communication interface, and a computer program stored on the memory and executable on the processor, wherein the memory, the The processor and the communication interface communicate with each other through an internal connection path.
  • a computer device including a memory, a processor, a communication interface, and a computer program stored on the memory and executable on the processor, wherein the memory, the The processor and the communication interface communicate with each other through an internal connection path.
  • the present application also provides a computer-readable storage medium on which a computer program is stored, and the computer program implements the steps of the foregoing method when executed by a processor.
  • FIG. 1 is a schematic flowchart of a method for establishing a user portrait according to an embodiment of the present application
  • FIG. 2 is a schematic flowchart of a method for establishing a state information analysis model according to an embodiment of the present application
  • FIG. 3 is a schematic block diagram of an apparatus for establishing a user portrait provided by an embodiment of the present application
  • FIG. 4 is a schematic block diagram of an apparatus for establishing a state information analysis model according to an embodiment of the present application
  • FIG. 5 is a schematic block diagram of another apparatus for establishing a user portrait according to an embodiment of the present application.
  • FIG. 6 is a schematic block diagram of another apparatus for establishing a state information analysis model according to an embodiment of the present application.
  • the existing user portrait system collects and analyzes the historical behavior data of the user, such as social text data, to obtain the main information of the user's social attributes, living habits, and consumption behavior, thereby abstracting the user's overall picture.
  • the existing user portrait system since the existing user portrait system has a relatively simple structure of the data referenced during the user portrait, the accuracy of the user portrait obtained by the existing user portrait system is poor.
  • This application provides a method and device for establishing a user portrait, by acquiring at least two kinds of information of a user's text information, audio information, and image information; and determining the user according to the at least two types of information and status information analysis models State information, the state information is used to indicate at least one of a character and an emotion of the user, and the state information analysis model is used to indicate a mapping relationship between the at least two kinds of information and the state information of the user; According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user.
  • the accuracy of the user portrait can be improved.
  • FIG. 1 shows a schematic flowchart of a method 100 for establishing a user portrait according to an embodiment of the present application.
  • S110 Acquire at least two pieces of information of text information, audio information, and image information of the user.
  • S120 Determine state information of the user according to each of the at least two types of information and a state information analysis model, where the state information is used to represent at least one of a character and an emotion of the user.
  • the state information analysis model is used to represent a mapping relationship between each type of information and the state information of the user.
  • S130 Output a portrait of the user according to the status information of the user, where the portrait includes status information of the user.
  • the method 100 may be executed by a device for establishing a user portrait
  • the device for establishing a user portrait may be a device having a user portrait function, that is, a device for performing the steps described in S110-S130.
  • the apparatus for creating a user portrait is collectively referred to as a first establishing apparatus.
  • the first establishing device may be independent of the computer equipment, or may be integrated into the computer equipment and function as a functional unit in the computer equipment, which is not limited in the embodiment of the present application.
  • the text information of the user includes information used to represent the status vocabulary in the text data, where the status vocabulary can be divided into multiple types, including but not limited to: personal, money, health, and the like.
  • the status vocabulary information may include the frequency of occurrences of the status vocabulary.
  • the word frequency of the personal vocabulary of state words may include the frequency of the first person, the frequency of the second person, and the like.
  • the status vocabulary may be obtained from experience or may be obtained from machine learning, which is not limited in the embodiment of the present application.
  • the user's text data may include, for example, the user's Weibo text data, QQ text data, WeChat text data, short message text data, and other social-related text data.
  • the first establishing device may obtain text data of the user, and determine the text information according to the text data.
  • the first establishment device may obtain the text data in multiple ways, which is not limited in the embodiment of the present application.
  • the first establishment device may use a web crawler technology to capture text data of a user in the Internet, or the first establishment device may adopt a method of big data analysis, for example, spark technology, distributed Computing (Hadoop) technology etc. obtains text data on a network data platform (cloud storage platform). For example, the first establishing device collects chat records of a user on a QQ with a friend in a certain period of time.
  • a web crawler technology to capture text data of a user in the Internet
  • the first establishment device may adopt a method of big data analysis, for example, spark technology, distributed Computing (Hadoop) technology etc. obtains text data on a network data platform (cloud storage platform).
  • Hidoop distributed Computing
  • the first establishing device may obtain text data imported by a user.
  • the first establishing device acquires a chat record with a friend on WeChat imported by the user.
  • the first establishing device may acquire voice data of a user and convert the voice data into text data.
  • the first establishing device may obtain a call recording of a user, and perform text conversion on the call recording to obtain text data corresponding to the call recording.
  • the user's audio information includes information used to represent sound characteristics in the voice data.
  • the sound characteristics can be divided into multiple types, including but not limited to audio, rhythm, decibel, and frequency spectrum. Category, tone category, etc.
  • the first establishing device may obtain voice data of the user, and determine the audio information according to the voice data.
  • the first establishment device may obtain the voice data in multiple ways, which is not limited in this embodiment of the present application.
  • the first establishing device may collect user voice data through an audio collector.
  • the first establishing device collects a user's call recording through an audio collector.
  • the first establishing device collects a paragraph of a user expressing a mood or emotion through an audio collector.
  • the first establishing device may acquire voice data imported by a user.
  • the first establishing device acquires a segment of voice imported by a user.
  • the user's image information includes information used to represent facial features in the image data, where the facial features can be classified into multiple types, including but not limited to: eyes, noses, and mouths , Eyebrows and so on.
  • the eye-type information may include the position of the eye, the angle at which the corner of the eye is raised, and the like.
  • the first establishing device may acquire image data of a user, and determine the image information according to the image data.
  • the first establishment device may obtain the image data in multiple ways, which is not limited in the embodiment of the present application.
  • the first establishing device may acquire the image data through a video collector.
  • the first establishing device may collect a self-portrait image of the user through a video collector.
  • the first establishing device may acquire image data imported by a user.
  • the first establishing device may acquire a picture imported by a user that can reflect a mood or mood.
  • the first establishment device may obtain video data of a user, and obtain image data according to the video data.
  • the first establishing device collects a small video taken by a user through a video collector, and intercepts a picture in the small video.
  • the image information of the user may further include information for physical characteristics in the image data, or other information capable of reflecting the personality or interest of the user, which is not limited in the embodiment of the present application.
  • the first establishment device obtains the text information, audio information, or image information.
  • the first establishment device may also obtain the text information, audio information, or image information in other manners.
  • a staff member directly inputs text information, audio information, or image information of a user into the first establishment device, and the embodiment of the present application should not be limited to this.
  • the state information analysis model in S120 may include a first state information analysis model and a second state information analysis model, where the first state information analysis model is used to represent each of the at least two kinds of information and the each Mapping relationship of state information corresponding to various kinds of information, and the second state information analysis model is used to indicate a mapping relationship between state information corresponding to each type of information and state information of the user.
  • the state information corresponding to each kind of information is determined; and according to the state information and the second state information corresponding to each kind of information Analyze the model to determine the status information of the user.
  • the status information of a user when the status information of a user indicates a personality, the status information of the user may include personality information of multiple dimensions, and a weight of the personality information of each of the multiple dimensions.
  • the personality information of the multiple dimensions includes, but is not limited to, extraversion, pleasantness, responsibility, openness, and the like.
  • the state information of the user may include multiple types of emotional information, and weights of each type of emotional information in the multiple types.
  • the multiple types of emotional information include, but are not limited to, happiness, sadness, pain, excitement, and tension.
  • the status information analysis model may be pre-configured, or before the first establishment device determines the status information of the user based on each of the at least two types of information and the status information analysis model, the first The establishment device establishes itself, which is not limited in the embodiment of the present application.
  • the first establishing device may acquire at least two types of information including text information, audio information, and image information of a sample user; and acquire status information of the sample user, where the status information is used to represent the sample At least one of the personality and emotion of the user; establishing the state information analysis model based on the at least two kinds of information and the state information of the user, the state information analysis model used to represent the at least two kinds of information and the state of the sample user Mapping relationship between information.
  • the sample users may include multiple users.
  • the state information analysis model may include a first state information analysis model and a second state information analysis model.
  • the first state information analysis model is used to indicate that each of the at least two types of information corresponds to each type of information.
  • the second status information analysis model is used to indicate the mapping relationship between the status information corresponding to each type of information and the status information of the sample user.
  • the first establishment model obtains status information corresponding to each type of information; according to the each type of information and the each type Establish the first state information analysis model according to the state information corresponding to the information; and establish the second state information analysis model according to the state information corresponding to each of the at least two kinds of information and the state information of the sample user.
  • the first establishment device may also output a portrait of the user in multiple forms, which is not limited in the embodiment of the present application.
  • the first establishing device may determine an image according to the state information of the user, and the image can depict the portrait.
  • the first establishment device may obtain an image library, the image library includes a plurality of images, and each of the plurality of images Different portraits can be drawn, and the plurality of images include the image determined according to the state information of the user.
  • the first establishing device may output text according to the status information of the user, and the text can describe the portrait.
  • the text may be information that can uniquely identify the image, such as an index or identification of the image, which is not limited in the embodiment of the present application.
  • the first establishing device may output audio, and the audio can describe the portrait.
  • the portrait further includes personal characteristic information of the user, and the personal characteristic information includes at least one of social attributes, living habits, and consumption behaviors of the user.
  • the social attributes may include content related to the user's basic information such as name, age, occupation, education, marital status, etc .
  • living habits may include content related to the user's living habits such as hobbies, wearing habits, etc .
  • consumption The behavior may include content related to the consumption behavior of the user, such as consumption habits, usage of the card, and consumption statistics.
  • FIG. 2 shows a schematic flowchart of a method 200 for establishing a state information analysis model according to an embodiment of the present application.
  • S210 Acquire at least two pieces of information of text information, audio information, and image information of the sample user.
  • S220 Acquire status information of the sample user, where the status information is used to indicate at least one of a personality and an emotion of the sample user.
  • S230 Establish the status information analysis model according to the at least two types of information and the status information of the user, where the status information analysis model is used to represent a relationship between the at least two types of information and the status information of the sample user. Mapping relationship.
  • the method 200 may be executed by a device for establishing a state information analysis model, and the device for establishing a state information analysis model may be a device having a function of establishing a state information analysis model, that is, a device for performing steps described in S210 to S230.
  • the apparatus for establishing a state information analysis model is collectively referred to as a second establishment apparatus.
  • the second establishment device may be independent of the first establishment device, or may be integrated into the first establishment device, and function units in the first establishment device are combined, which is not limited in the embodiment of the present application. .
  • execution order of S210 and S220 is in no particular order, which is not limited in this embodiment of the present application.
  • the sample users may include multiple users.
  • the method for establishing a status information analysis model provided in the embodiments of the present application can improve the status of users by acquiring multiple dimensions of information of the sample users and status information of the sample users, and establishing the status information analysis model based on the obtained information. Accuracy of information analysis, thereby improving the accuracy of user portraits.
  • FIG. 3 shows a schematic block diagram of an apparatus 300 for establishing a user portrait according to an embodiment of the present application.
  • the device 300 includes:
  • the obtaining unit 310 is configured to obtain at least two pieces of information of text information, audio information, and image information of a user;
  • a determining unit 320 is configured to determine status information of the user according to the at least two types of information and status information analysis models obtained by the obtaining unit and obtained by the obtaining unit, where the status information is used to represent the user ’s At least one of personality and emotion, and the state information analysis model is used to represent a mapping relationship between the at least two kinds of information and state information of the user;
  • An output unit 330 is configured to output a portrait of the user according to the status information of the user determined by the determining unit, where the portrait includes status information of the user.
  • FIG. 4 shows a schematic block diagram of an apparatus 400 for establishing a state information analysis model according to an embodiment of the present application.
  • the device 400 includes:
  • the obtaining unit 410 is configured to obtain at least two types of information including text information, audio information, and image information of a sample user, and state information of the sample user, where the state information is used to represent characteristics and emotions of the sample user. At least one
  • a establishing unit 420 configured to establish the status information analysis model according to the at least two types of information obtained by the obtaining unit and the status information of the user, and the status information analysis model is configured to represent the at least two types of information And a mapping relationship between the sample user's state information.
  • FIG. 5 shows a schematic block diagram of an apparatus 500 for establishing a user portrait according to an embodiment of the present application.
  • the first establishing device 500 (ie, the device 500 for establishing a user portrait) may be the device 300 described in FIG. 3, and the first establishing device 500 may adopt a hardware architecture as shown in FIG. 5.
  • the first establishing device 500 may include a processor 510, a communication interface 520, and a memory 530.
  • the processor 510, the communication interface 520, and the memory 530 communicate with each other through an internal connection path.
  • the related functions implemented by the determination unit 320 in FIG. 3 may be implemented by the processor 510, and the related functions implemented by the acquisition unit 310 and the output unit 330 may be implemented by the processor 510 controlling the communication interface 520.
  • the processor 510 may include one or more processors, for example, one or more central processing units (CPUs).
  • CPUs central processing units
  • the processor may be a single-core CPU, or Can be a multi-core CPU.
  • the communication interface 520 is used for inputting and / or outputting data.
  • the communication interface may include a sending interface and a receiving interface.
  • the sending interface is used for outputting data and the receiving interface is used for inputting data.
  • the memory 530 includes, but is not limited to, random access memory (RAM), read-only memory (ROM), erasable programmable memory (EPROM), read-only memory A compact disc (compact disc-read-only memory, CD-ROM).
  • RAM random access memory
  • ROM read-only memory
  • EPROM erasable programmable memory
  • the memory 530 is used to store related instructions and data.
  • the memory 530 is configured to store the program code and data of the first establishment device, and may be a separate device or integrated in the processor 510.
  • the processor 510 is configured to control the communication interface to perform data transmission with other devices, for example, with the second establishment device.
  • the processor 510 is configured to control the communication interface to perform data transmission with other devices, for example, with the second establishment device.
  • FIG. 5 only shows a simplified design of the first establishment device.
  • the image retrieval device may also include other necessary components, including but not limited to any number of communication interfaces, processors, controllers, memories, etc., and all the first establishment devices that can implement this application are in this application. Within the scope of the application.
  • the first establishment device 500 may be replaced with a chip device, for example, it may be a chip that can be used in the first establishment device to implement related functions of the processor 510 in the first establishment device .
  • the chip device can be a field programmable gate array, a dedicated integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit, a microcontroller, and a programmable controller or other integrated chip to realize related functions.
  • the chip may optionally include one or more memories for storing program code, and when the code is executed, the processor implements a corresponding function.
  • FIG. 6 shows a schematic block diagram of a device 600 for establishing a state information analysis model according to an embodiment of the present application.
  • the second establishing device 600 (ie, the device 600 for establishing a state information analysis model) may be the first device described in FIG. 4.
  • Two establishment devices, the second establishment device may adopt a hardware architecture as shown in FIG. 6.
  • the second establishing device may include a processor 610, a communication interface 620, and a memory 630.
  • the processor 610, the communication interface 620, and the memory 630 communicate with each other through an internal connection path.
  • the related functions implemented by the establishment unit 420 in FIG. 4 may be implemented by the processor 610, and the related functions implemented by the acquisition unit 410 may be implemented by the processor 610 controlling the communication interface 620.
  • the processor 610 may include one or more processors, for example, one or more central processing units (CPUs).
  • CPUs central processing units
  • the processor may be a single-core CPU, or Can be a multi-core CPU.
  • the communication interface 620 is used for inputting and / or outputting data.
  • the communication interface may include a sending interface and a receiving interface.
  • the sending interface is used for outputting data and the receiving interface is used for inputting data.
  • the memory 630 includes, but is not limited to, RAM, ROM, EPROM, and CD-ROM.
  • the memory 630 is used to store related instructions and data.
  • the memory 630 is configured to store the program code and data of the second establishment device, and may be a separate device or integrated in the processor 610.
  • the processor 610 is configured to control the communication interface to perform data transmission with other devices, for example, with the first establishment device.
  • the processor 610 is configured to control the communication interface to perform data transmission with other devices, for example, with the first establishment device.
  • FIG. 6 only shows a simplified design of the second establishment device.
  • the image retrieval device may also include other necessary components, including but not limited to any number of communication interfaces, processors, controllers, memories, etc., and all the second establishment devices that can implement the present application are in the present Within the scope of the application.
  • the second setup device 600 may be replaced with a chip device, for example, it may be a chip that can be used in the second setup device to implement the related functions of the processor 610 in the second setup device.
  • the chip device can be a field programmable gate array, a dedicated integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit, a microcontroller, and a programmable controller or other integrated chip to realize related functions.
  • the chip may optionally include one or more memories for storing program code, and when the code is executed, the processor implements a corresponding function.
  • the disclosed systems, devices, and methods may be implemented in other ways.
  • the device embodiments described above are only schematic.
  • the division of the unit is only a logical function division.
  • multiple units or components may be combined or Can be integrated into another system, or some features can be ignored or not implemented.
  • the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or units, which may be electrical, mechanical or other forms.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the objective of the solution of this embodiment.
  • each functional unit in each embodiment of the present application may be integrated into one processing unit, or each of the units may exist separately physically, or two or more units may be integrated into one unit.
  • the functions When the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium.
  • the technical solution of the present application is essentially a part that contributes to the existing technology or a part of the technical solution can be embodied in the form of a software product.
  • the computer software product is stored in a storage medium, including Several instructions are used to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in the embodiments of the present application.
  • the foregoing storage medium includes various media that can store program codes, such as a U disk, a mobile hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

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Abstract

La présente invention concerne des procédés et des appareils pour établir un profil d'utilisateur et établir un modèle d'analyse d'informations d'état. Le procédé pour établir un profil d'utilisateur comprend : l'acquisition d'au moins deux sortes d'informations textuelles, d'informations audio et d'informations d'image d'un utilisateur ; la détermination d'informations d'état de l'utilisateur selon les deux sortes d'informations ou plus et d'un modèle d'analyse d'informations d'état, les informations d'état étant utilisées pour indiquer une personnalité et/ou une émotion de l'utilisateur, et le modèle d'analyse d'informations d'état étant utilisé pour indiquer une relation de mappage entre les deux sortes d'informations ou plus et les informations d'état de l'utilisateur ; et la fourniture d'un profil de l'utilisateur selon les informations d'état de l'utilisateur, le profil comprenant les informations d'état de l'utilisateur. Les procédés et appareils pour établir un profil d'utilisateur et pour établir un modèle d'analyse d'informations d'état selon la présente invention peuvent améliorer la précision du profil d'un utilisateur.
PCT/CN2018/096396 2018-05-30 2018-07-20 Procédés et appareils pour établir un profil d'utilisateur et établir un modèle d'analyse d'informations d'état WO2019227633A1 (fr)

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CN201810537935.1 2018-05-30

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CN109754810A (zh) * 2019-02-21 2019-05-14 珠海格力电器股份有限公司 一种语音控制方法、装置、存储介质及空调
CN112307110A (zh) * 2020-10-30 2021-02-02 京东方科技集团股份有限公司 一种用户画像生成方法、装置、计算机设备及存储介质
CN117726359B (zh) * 2024-02-08 2024-04-26 成都纳宝科技有限公司 一种互动营销方法、系统和设备

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