WO2019227633A1 - Methods and apparatuses for establishing user profile and establishing state information analysis model - Google Patents

Methods and apparatuses for establishing user profile and establishing state information analysis model Download PDF

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Publication number
WO2019227633A1
WO2019227633A1 PCT/CN2018/096396 CN2018096396W WO2019227633A1 WO 2019227633 A1 WO2019227633 A1 WO 2019227633A1 CN 2018096396 W CN2018096396 W CN 2018096396W WO 2019227633 A1 WO2019227633 A1 WO 2019227633A1
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WIPO (PCT)
Prior art keywords
information
user
status information
analysis model
status
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PCT/CN2018/096396
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French (fr)
Chinese (zh)
Inventor
王杰
顾海倩
王姿雯
庄伯金
肖京
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平安科技(深圳)有限公司
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Publication of WO2019227633A1 publication Critical patent/WO2019227633A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data

Definitions

  • the present application relates to the field of user portraits, and more particularly, to a method and device for establishing a user portrait and establishing a state information analysis model in the field of user portraits.
  • User portrait that is, user information labeling
  • More extensive feedback information provides sufficient data foundation for further accurate and rapid analysis of important business information such as user behavior habits and consumption habits.
  • the present application provides a method and device for establishing a user portrait and a state information analysis model, which can improve the accuracy of a user portrait.
  • this application provides a method for establishing a user portrait, including the following:
  • the status information is used to represent at least one of the personality and emotion of the user, and the status information analysis model is used to represent A mapping relationship between the at least two kinds of information and status information of the user;
  • the status information of the user According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user.
  • the method for establishing a portrait of a user combines the status information of the user in the process of performing the portrait for the user, wherein the status information of the user is determined according to multiple dimensions of information and a status information analysis model. In other words, determining the status information of the user through the information in multiple dimensions can improve the accuracy of the status information of the user, thereby improving the accuracy of the user's portrait.
  • the present application also provides a method for establishing a state information analysis model, including the following:
  • Acquiring status information of the sample user where the status information is used to represent at least one of a character and an emotion of the sample user;
  • the state information analysis model used to represent a mapping between the at least two kinds of information and the state information of the sample user relationship.
  • the method for establishing a status information analysis model provided in the embodiment of the present application can improve the status of the user by acquiring multiple dimensions of information of the sample user and the status information of the sample user, and establishing the status information analysis model based on the obtained information. Accuracy of information analysis, thereby improving the accuracy of user portraits.
  • the present application further provides a device for establishing a user portrait, and the device specifically includes:
  • An obtaining unit configured to obtain at least two kinds of information of text information, audio information, and image information of a user
  • a determining unit configured to determine the status information of the user according to the at least two types of information and status information analysis models obtained by the obtaining unit, where the status information is used to represent at least one of a character and an emotion of the user
  • the state information analysis model is used to represent a mapping relationship between the at least two kinds of information and the state information of the user;
  • An output unit is configured to output a portrait of the user according to the status information of the user determined by the determining unit, where the portrait includes status information of the user.
  • the present application further provides a device for establishing a state information analysis model, and the device specifically includes:
  • An obtaining unit configured to obtain at least two types of text information, audio information, and image information of a sample user and state information of the sample user, where the state information is used to represent at least one of a character and an emotion of the sample user
  • a establishing unit configured to establish the status information analysis model according to the at least two types of information obtained by the obtaining unit and the status information of the user, and the status information analysis model is used to represent the at least two types of information and A mapping relationship between the status information of the sample users.
  • the present application further provides a computer device, including a memory, a processor, a communication interface, and a computer program stored on the memory and executable on the processor, wherein the memory, the The processor and the communication interface communicate with each other through an internal connection path.
  • a computer device including a memory, a processor, a communication interface, and a computer program stored on the memory and executable on the processor, wherein the memory, the The processor and the communication interface communicate with each other through an internal connection path.
  • the present application also provides a computer-readable storage medium on which a computer program is stored, and the computer program implements the steps of the foregoing method when executed by a processor.
  • FIG. 1 is a schematic flowchart of a method for establishing a user portrait according to an embodiment of the present application
  • FIG. 2 is a schematic flowchart of a method for establishing a state information analysis model according to an embodiment of the present application
  • FIG. 3 is a schematic block diagram of an apparatus for establishing a user portrait provided by an embodiment of the present application
  • FIG. 4 is a schematic block diagram of an apparatus for establishing a state information analysis model according to an embodiment of the present application
  • FIG. 5 is a schematic block diagram of another apparatus for establishing a user portrait according to an embodiment of the present application.
  • FIG. 6 is a schematic block diagram of another apparatus for establishing a state information analysis model according to an embodiment of the present application.
  • the existing user portrait system collects and analyzes the historical behavior data of the user, such as social text data, to obtain the main information of the user's social attributes, living habits, and consumption behavior, thereby abstracting the user's overall picture.
  • the existing user portrait system since the existing user portrait system has a relatively simple structure of the data referenced during the user portrait, the accuracy of the user portrait obtained by the existing user portrait system is poor.
  • This application provides a method and device for establishing a user portrait, by acquiring at least two kinds of information of a user's text information, audio information, and image information; and determining the user according to the at least two types of information and status information analysis models State information, the state information is used to indicate at least one of a character and an emotion of the user, and the state information analysis model is used to indicate a mapping relationship between the at least two kinds of information and the state information of the user; According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user.
  • the accuracy of the user portrait can be improved.
  • FIG. 1 shows a schematic flowchart of a method 100 for establishing a user portrait according to an embodiment of the present application.
  • S110 Acquire at least two pieces of information of text information, audio information, and image information of the user.
  • S120 Determine state information of the user according to each of the at least two types of information and a state information analysis model, where the state information is used to represent at least one of a character and an emotion of the user.
  • the state information analysis model is used to represent a mapping relationship between each type of information and the state information of the user.
  • S130 Output a portrait of the user according to the status information of the user, where the portrait includes status information of the user.
  • the method 100 may be executed by a device for establishing a user portrait
  • the device for establishing a user portrait may be a device having a user portrait function, that is, a device for performing the steps described in S110-S130.
  • the apparatus for creating a user portrait is collectively referred to as a first establishing apparatus.
  • the first establishing device may be independent of the computer equipment, or may be integrated into the computer equipment and function as a functional unit in the computer equipment, which is not limited in the embodiment of the present application.
  • the text information of the user includes information used to represent the status vocabulary in the text data, where the status vocabulary can be divided into multiple types, including but not limited to: personal, money, health, and the like.
  • the status vocabulary information may include the frequency of occurrences of the status vocabulary.
  • the word frequency of the personal vocabulary of state words may include the frequency of the first person, the frequency of the second person, and the like.
  • the status vocabulary may be obtained from experience or may be obtained from machine learning, which is not limited in the embodiment of the present application.
  • the user's text data may include, for example, the user's Weibo text data, QQ text data, WeChat text data, short message text data, and other social-related text data.
  • the first establishing device may obtain text data of the user, and determine the text information according to the text data.
  • the first establishment device may obtain the text data in multiple ways, which is not limited in the embodiment of the present application.
  • the first establishment device may use a web crawler technology to capture text data of a user in the Internet, or the first establishment device may adopt a method of big data analysis, for example, spark technology, distributed Computing (Hadoop) technology etc. obtains text data on a network data platform (cloud storage platform). For example, the first establishing device collects chat records of a user on a QQ with a friend in a certain period of time.
  • a web crawler technology to capture text data of a user in the Internet
  • the first establishment device may adopt a method of big data analysis, for example, spark technology, distributed Computing (Hadoop) technology etc. obtains text data on a network data platform (cloud storage platform).
  • Hidoop distributed Computing
  • the first establishing device may obtain text data imported by a user.
  • the first establishing device acquires a chat record with a friend on WeChat imported by the user.
  • the first establishing device may acquire voice data of a user and convert the voice data into text data.
  • the first establishing device may obtain a call recording of a user, and perform text conversion on the call recording to obtain text data corresponding to the call recording.
  • the user's audio information includes information used to represent sound characteristics in the voice data.
  • the sound characteristics can be divided into multiple types, including but not limited to audio, rhythm, decibel, and frequency spectrum. Category, tone category, etc.
  • the first establishing device may obtain voice data of the user, and determine the audio information according to the voice data.
  • the first establishment device may obtain the voice data in multiple ways, which is not limited in this embodiment of the present application.
  • the first establishing device may collect user voice data through an audio collector.
  • the first establishing device collects a user's call recording through an audio collector.
  • the first establishing device collects a paragraph of a user expressing a mood or emotion through an audio collector.
  • the first establishing device may acquire voice data imported by a user.
  • the first establishing device acquires a segment of voice imported by a user.
  • the user's image information includes information used to represent facial features in the image data, where the facial features can be classified into multiple types, including but not limited to: eyes, noses, and mouths , Eyebrows and so on.
  • the eye-type information may include the position of the eye, the angle at which the corner of the eye is raised, and the like.
  • the first establishing device may acquire image data of a user, and determine the image information according to the image data.
  • the first establishment device may obtain the image data in multiple ways, which is not limited in the embodiment of the present application.
  • the first establishing device may acquire the image data through a video collector.
  • the first establishing device may collect a self-portrait image of the user through a video collector.
  • the first establishing device may acquire image data imported by a user.
  • the first establishing device may acquire a picture imported by a user that can reflect a mood or mood.
  • the first establishment device may obtain video data of a user, and obtain image data according to the video data.
  • the first establishing device collects a small video taken by a user through a video collector, and intercepts a picture in the small video.
  • the image information of the user may further include information for physical characteristics in the image data, or other information capable of reflecting the personality or interest of the user, which is not limited in the embodiment of the present application.
  • the first establishment device obtains the text information, audio information, or image information.
  • the first establishment device may also obtain the text information, audio information, or image information in other manners.
  • a staff member directly inputs text information, audio information, or image information of a user into the first establishment device, and the embodiment of the present application should not be limited to this.
  • the state information analysis model in S120 may include a first state information analysis model and a second state information analysis model, where the first state information analysis model is used to represent each of the at least two kinds of information and the each Mapping relationship of state information corresponding to various kinds of information, and the second state information analysis model is used to indicate a mapping relationship between state information corresponding to each type of information and state information of the user.
  • the state information corresponding to each kind of information is determined; and according to the state information and the second state information corresponding to each kind of information Analyze the model to determine the status information of the user.
  • the status information of a user when the status information of a user indicates a personality, the status information of the user may include personality information of multiple dimensions, and a weight of the personality information of each of the multiple dimensions.
  • the personality information of the multiple dimensions includes, but is not limited to, extraversion, pleasantness, responsibility, openness, and the like.
  • the state information of the user may include multiple types of emotional information, and weights of each type of emotional information in the multiple types.
  • the multiple types of emotional information include, but are not limited to, happiness, sadness, pain, excitement, and tension.
  • the status information analysis model may be pre-configured, or before the first establishment device determines the status information of the user based on each of the at least two types of information and the status information analysis model, the first The establishment device establishes itself, which is not limited in the embodiment of the present application.
  • the first establishing device may acquire at least two types of information including text information, audio information, and image information of a sample user; and acquire status information of the sample user, where the status information is used to represent the sample At least one of the personality and emotion of the user; establishing the state information analysis model based on the at least two kinds of information and the state information of the user, the state information analysis model used to represent the at least two kinds of information and the state of the sample user Mapping relationship between information.
  • the sample users may include multiple users.
  • the state information analysis model may include a first state information analysis model and a second state information analysis model.
  • the first state information analysis model is used to indicate that each of the at least two types of information corresponds to each type of information.
  • the second status information analysis model is used to indicate the mapping relationship between the status information corresponding to each type of information and the status information of the sample user.
  • the first establishment model obtains status information corresponding to each type of information; according to the each type of information and the each type Establish the first state information analysis model according to the state information corresponding to the information; and establish the second state information analysis model according to the state information corresponding to each of the at least two kinds of information and the state information of the sample user.
  • the first establishment device may also output a portrait of the user in multiple forms, which is not limited in the embodiment of the present application.
  • the first establishing device may determine an image according to the state information of the user, and the image can depict the portrait.
  • the first establishment device may obtain an image library, the image library includes a plurality of images, and each of the plurality of images Different portraits can be drawn, and the plurality of images include the image determined according to the state information of the user.
  • the first establishing device may output text according to the status information of the user, and the text can describe the portrait.
  • the text may be information that can uniquely identify the image, such as an index or identification of the image, which is not limited in the embodiment of the present application.
  • the first establishing device may output audio, and the audio can describe the portrait.
  • the portrait further includes personal characteristic information of the user, and the personal characteristic information includes at least one of social attributes, living habits, and consumption behaviors of the user.
  • the social attributes may include content related to the user's basic information such as name, age, occupation, education, marital status, etc .
  • living habits may include content related to the user's living habits such as hobbies, wearing habits, etc .
  • consumption The behavior may include content related to the consumption behavior of the user, such as consumption habits, usage of the card, and consumption statistics.
  • FIG. 2 shows a schematic flowchart of a method 200 for establishing a state information analysis model according to an embodiment of the present application.
  • S210 Acquire at least two pieces of information of text information, audio information, and image information of the sample user.
  • S220 Acquire status information of the sample user, where the status information is used to indicate at least one of a personality and an emotion of the sample user.
  • S230 Establish the status information analysis model according to the at least two types of information and the status information of the user, where the status information analysis model is used to represent a relationship between the at least two types of information and the status information of the sample user. Mapping relationship.
  • the method 200 may be executed by a device for establishing a state information analysis model, and the device for establishing a state information analysis model may be a device having a function of establishing a state information analysis model, that is, a device for performing steps described in S210 to S230.
  • the apparatus for establishing a state information analysis model is collectively referred to as a second establishment apparatus.
  • the second establishment device may be independent of the first establishment device, or may be integrated into the first establishment device, and function units in the first establishment device are combined, which is not limited in the embodiment of the present application. .
  • execution order of S210 and S220 is in no particular order, which is not limited in this embodiment of the present application.
  • the sample users may include multiple users.
  • the method for establishing a status information analysis model provided in the embodiments of the present application can improve the status of users by acquiring multiple dimensions of information of the sample users and status information of the sample users, and establishing the status information analysis model based on the obtained information. Accuracy of information analysis, thereby improving the accuracy of user portraits.
  • FIG. 3 shows a schematic block diagram of an apparatus 300 for establishing a user portrait according to an embodiment of the present application.
  • the device 300 includes:
  • the obtaining unit 310 is configured to obtain at least two pieces of information of text information, audio information, and image information of a user;
  • a determining unit 320 is configured to determine status information of the user according to the at least two types of information and status information analysis models obtained by the obtaining unit and obtained by the obtaining unit, where the status information is used to represent the user ’s At least one of personality and emotion, and the state information analysis model is used to represent a mapping relationship between the at least two kinds of information and state information of the user;
  • An output unit 330 is configured to output a portrait of the user according to the status information of the user determined by the determining unit, where the portrait includes status information of the user.
  • FIG. 4 shows a schematic block diagram of an apparatus 400 for establishing a state information analysis model according to an embodiment of the present application.
  • the device 400 includes:
  • the obtaining unit 410 is configured to obtain at least two types of information including text information, audio information, and image information of a sample user, and state information of the sample user, where the state information is used to represent characteristics and emotions of the sample user. At least one
  • a establishing unit 420 configured to establish the status information analysis model according to the at least two types of information obtained by the obtaining unit and the status information of the user, and the status information analysis model is configured to represent the at least two types of information And a mapping relationship between the sample user's state information.
  • FIG. 5 shows a schematic block diagram of an apparatus 500 for establishing a user portrait according to an embodiment of the present application.
  • the first establishing device 500 (ie, the device 500 for establishing a user portrait) may be the device 300 described in FIG. 3, and the first establishing device 500 may adopt a hardware architecture as shown in FIG. 5.
  • the first establishing device 500 may include a processor 510, a communication interface 520, and a memory 530.
  • the processor 510, the communication interface 520, and the memory 530 communicate with each other through an internal connection path.
  • the related functions implemented by the determination unit 320 in FIG. 3 may be implemented by the processor 510, and the related functions implemented by the acquisition unit 310 and the output unit 330 may be implemented by the processor 510 controlling the communication interface 520.
  • the processor 510 may include one or more processors, for example, one or more central processing units (CPUs).
  • CPUs central processing units
  • the processor may be a single-core CPU, or Can be a multi-core CPU.
  • the communication interface 520 is used for inputting and / or outputting data.
  • the communication interface may include a sending interface and a receiving interface.
  • the sending interface is used for outputting data and the receiving interface is used for inputting data.
  • the memory 530 includes, but is not limited to, random access memory (RAM), read-only memory (ROM), erasable programmable memory (EPROM), read-only memory A compact disc (compact disc-read-only memory, CD-ROM).
  • RAM random access memory
  • ROM read-only memory
  • EPROM erasable programmable memory
  • the memory 530 is used to store related instructions and data.
  • the memory 530 is configured to store the program code and data of the first establishment device, and may be a separate device or integrated in the processor 510.
  • the processor 510 is configured to control the communication interface to perform data transmission with other devices, for example, with the second establishment device.
  • the processor 510 is configured to control the communication interface to perform data transmission with other devices, for example, with the second establishment device.
  • FIG. 5 only shows a simplified design of the first establishment device.
  • the image retrieval device may also include other necessary components, including but not limited to any number of communication interfaces, processors, controllers, memories, etc., and all the first establishment devices that can implement this application are in this application. Within the scope of the application.
  • the first establishment device 500 may be replaced with a chip device, for example, it may be a chip that can be used in the first establishment device to implement related functions of the processor 510 in the first establishment device .
  • the chip device can be a field programmable gate array, a dedicated integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit, a microcontroller, and a programmable controller or other integrated chip to realize related functions.
  • the chip may optionally include one or more memories for storing program code, and when the code is executed, the processor implements a corresponding function.
  • FIG. 6 shows a schematic block diagram of a device 600 for establishing a state information analysis model according to an embodiment of the present application.
  • the second establishing device 600 (ie, the device 600 for establishing a state information analysis model) may be the first device described in FIG. 4.
  • Two establishment devices, the second establishment device may adopt a hardware architecture as shown in FIG. 6.
  • the second establishing device may include a processor 610, a communication interface 620, and a memory 630.
  • the processor 610, the communication interface 620, and the memory 630 communicate with each other through an internal connection path.
  • the related functions implemented by the establishment unit 420 in FIG. 4 may be implemented by the processor 610, and the related functions implemented by the acquisition unit 410 may be implemented by the processor 610 controlling the communication interface 620.
  • the processor 610 may include one or more processors, for example, one or more central processing units (CPUs).
  • CPUs central processing units
  • the processor may be a single-core CPU, or Can be a multi-core CPU.
  • the communication interface 620 is used for inputting and / or outputting data.
  • the communication interface may include a sending interface and a receiving interface.
  • the sending interface is used for outputting data and the receiving interface is used for inputting data.
  • the memory 630 includes, but is not limited to, RAM, ROM, EPROM, and CD-ROM.
  • the memory 630 is used to store related instructions and data.
  • the memory 630 is configured to store the program code and data of the second establishment device, and may be a separate device or integrated in the processor 610.
  • the processor 610 is configured to control the communication interface to perform data transmission with other devices, for example, with the first establishment device.
  • the processor 610 is configured to control the communication interface to perform data transmission with other devices, for example, with the first establishment device.
  • FIG. 6 only shows a simplified design of the second establishment device.
  • the image retrieval device may also include other necessary components, including but not limited to any number of communication interfaces, processors, controllers, memories, etc., and all the second establishment devices that can implement the present application are in the present Within the scope of the application.
  • the second setup device 600 may be replaced with a chip device, for example, it may be a chip that can be used in the second setup device to implement the related functions of the processor 610 in the second setup device.
  • the chip device can be a field programmable gate array, a dedicated integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit, a microcontroller, and a programmable controller or other integrated chip to realize related functions.
  • the chip may optionally include one or more memories for storing program code, and when the code is executed, the processor implements a corresponding function.
  • the disclosed systems, devices, and methods may be implemented in other ways.
  • the device embodiments described above are only schematic.
  • the division of the unit is only a logical function division.
  • multiple units or components may be combined or Can be integrated into another system, or some features can be ignored or not implemented.
  • the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or units, which may be electrical, mechanical or other forms.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the objective of the solution of this embodiment.
  • each functional unit in each embodiment of the present application may be integrated into one processing unit, or each of the units may exist separately physically, or two or more units may be integrated into one unit.
  • the functions When the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium.
  • the technical solution of the present application is essentially a part that contributes to the existing technology or a part of the technical solution can be embodied in the form of a software product.
  • the computer software product is stored in a storage medium, including Several instructions are used to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in the embodiments of the present application.
  • the foregoing storage medium includes various media that can store program codes, such as a U disk, a mobile hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

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Abstract

The present application provides methods and apparatuses for establishing a user profile and establishing a state information analysis model. The method for establishing a user profile comprises: acquiring at least two kinds of text information, audio information and image information of a user; determining state information of the user according to the at least two kinds of information and a state information analysis model, the state information being used for indicating at least one of personality and emotion of the user, and the state information analysis model being used for indicating a mapping relationship between the at least two kinds of information and the state information of the user; and outputting a profile of the user according to the state information of the user, the profile comprising the state information of the user. The methods and apparatuses for establishing a user profile and establishing a state information analysis model provided by the present application can improve the accuracy of a user profile.

Description

建立用户画像和建立状态信息分析模型的方法和装置Method and device for establishing user portrait and state information analysis model
本申请申明享有2018年5月30日递交的申请号为CN 2018105379351、名称为“建立用户画像和建立状态信息分析模型的方法和装置”的中国专利申请的优先权,该中国专利申请的整体内容以参考的方式结合在本申请中。This application claims the priority of the Chinese patent application filed on May 30, 2018 with the application number of CN 2018105379351 and the name "Method and Device for Establishing User Portrait and State Information Analysis Model", the entire content of the Chinese patent application This application is incorporated by reference.
技术领域Technical field
本申请涉及用户画像领域,并且更具体地,涉及用户画像领域中的建立用户画像和建立状态信息分析模型的方法和装置。The present application relates to the field of user portraits, and more particularly, to a method and device for establishing a user portrait and establishing a state information analysis model in the field of user portraits.
背景技术Background technique
在互联网逐渐步入大数据时代后,用户的一切行为在企业面前都将是“可视化”的。企业的专注点也开始日益聚焦于怎样为用户精准营销服务,进而深入挖掘潜在的商业价值。于是,“用户画像”(user profile)的概念也就应运而生。After the Internet gradually enters the era of big data, all user behaviors will be "visualized" in front of enterprises. The focus of the company has also begun to increasingly focus on how to provide accurate marketing services to users, thereby further tapping potential business value. Thus, the concept of "user profile" came into being.
用户画像,即用户信息标签化,就是通过收集与分析用户的社会属性、生活习惯、消费行为等主要信息的数据之后,完美地抽象出该用户的信息全貌,使得企业能够通过互联网便利地获取用户更为广泛的反馈信息,为进一步精准、快速地分析用户行为习惯、消费习惯等重要商业信息,提供了足够的数据基础。User portrait, that is, user information labeling, is to collect and analyze the user's social attributes, living habits, consumption behavior and other main information, and then perfectly abstract the user's overall picture of information, so that companies can easily obtain users through the Internet More extensive feedback information provides sufficient data foundation for further accurate and rapid analysis of important business information such as user behavior habits and consumption habits.
现有的用户画像系统通常通过统计和分析用户的历史行为,例如社交行为,得到用户的画像,准确性较差。Existing user portrait systems usually obtain user portraits through statistics and analysis of their historical behaviors, such as social behaviors, with poor accuracy.
发明内容Summary of the Invention
本申请提供一种建立用户画像和建立状态信息分析模型的方法和装置, 能够提高用户画像的准确性。The present application provides a method and device for establishing a user portrait and a state information analysis model, which can improve the accuracy of a user portrait.
为实现上述目的,本申请提供一种建立用户画像的方法,包括以下内容:In order to achieve the above object, this application provides a method for establishing a user portrait, including the following:
获取用户的文本信息、音频信息和图像信息中的至少两种信息;Obtaining at least two kinds of information of text information, audio information and image information of a user;
根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;Determine the status information of the user according to the at least two types of information and the status information analysis model, the status information is used to represent at least one of the personality and emotion of the user, and the status information analysis model is used to represent A mapping relationship between the at least two kinds of information and status information of the user;
根据所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user.
本申请实施例提供的建立用户画像的方法,在为用户进行画像的过程中结合了用户的状态信息,其中,该用户的状态信息是根据多种维度的信息和状态信息分析模型确定的。换句话说,通过多种维度的信息确定用户的状态信息,能够提高用户的状态信息的准确性,从而提高用户画像的准确性。The method for establishing a portrait of a user provided in the embodiment of the present application combines the status information of the user in the process of performing the portrait for the user, wherein the status information of the user is determined according to multiple dimensions of information and a status information analysis model. In other words, determining the status information of the user through the information in multiple dimensions can improve the accuracy of the status information of the user, thereby improving the accuracy of the user's portrait.
为实现上述目的,本申请还提供一种建立状态信息分析模型的方法,包括以下内容:In order to achieve the above purpose, the present application also provides a method for establishing a state information analysis model, including the following:
获取样本用户的文本信息、音频信息和图像信息中的至少两种信息;Obtaining at least two kinds of information of text information, audio information and image information of a sample user;
获取所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种;Acquiring status information of the sample user, where the status information is used to represent at least one of a character and an emotion of the sample user;
根据所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本用户的状态信息之间的映射关系。Establishing the state information analysis model according to the at least two kinds of information and the state information of the user, the state information analysis model used to represent a mapping between the at least two kinds of information and the state information of the sample user relationship.
本申请实施例提供的建立状态信息分析模型的方法,通过获取样本用户的多种维度的信息和样本用户的状态信息,并根据获取到的信息建立该状态信息分析模型,能够提高对用户的状态信息分析的准确性,从而提高用户画像的准确性。The method for establishing a status information analysis model provided in the embodiment of the present application can improve the status of the user by acquiring multiple dimensions of information of the sample user and the status information of the sample user, and establishing the status information analysis model based on the obtained information. Accuracy of information analysis, thereby improving the accuracy of user portraits.
为实现上述目的,本申请还提供一种建立用户画像的装置,该装置具体包括:To achieve the above object, the present application further provides a device for establishing a user portrait, and the device specifically includes:
获取单元,用于获取用户的文本信息、音频信息和图像信息中的至少两种信息;An obtaining unit, configured to obtain at least two kinds of information of text information, audio information, and image information of a user;
确定单元,用于根据所述获取单元获取的所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;A determining unit, configured to determine the status information of the user according to the at least two types of information and status information analysis models obtained by the obtaining unit, where the status information is used to represent at least one of a character and an emotion of the user The state information analysis model is used to represent a mapping relationship between the at least two kinds of information and the state information of the user;
输出单元,用于根据所述确定单元确定的所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。An output unit is configured to output a portrait of the user according to the status information of the user determined by the determining unit, where the portrait includes status information of the user.
为实现上述目的,本申请还提供一种建立状态信息分析模型的装置,该装置具体包括:To achieve the above object, the present application further provides a device for establishing a state information analysis model, and the device specifically includes:
获取单元,用于获取样本用户的文本信息、音频信息和图像信息中的至少两种信息和所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种;An obtaining unit, configured to obtain at least two types of text information, audio information, and image information of a sample user and state information of the sample user, where the state information is used to represent at least one of a character and an emotion of the sample user One kind
建立单元,用于根据所述获取单元获取的所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本用户的状态信息之间的映射关系。A establishing unit, configured to establish the status information analysis model according to the at least two types of information obtained by the obtaining unit and the status information of the user, and the status information analysis model is used to represent the at least two types of information and A mapping relationship between the status information of the sample users.
为实现上述目的,本申请还提供一种计算机设备,包括存储器、处理器、通信接口以及存储在所述存储器上并可在所述处理器上运行的计算机程序,其中,所述存储器、所述处理器以及所述通信接口之间通过内部连接通路互相通信,所述处理器执行所述计算机程序时实现上述方法的步骤。In order to achieve the above object, the present application further provides a computer device, including a memory, a processor, a communication interface, and a computer program stored on the memory and executable on the processor, wherein the memory, the The processor and the communication interface communicate with each other through an internal connection path. When the processor executes the computer program, the steps of the foregoing method are implemented.
为实现上述目的,本申请还提供计算机可读存储介质,其上存储有计算机程序,所述计算机程序被处理器执行时实现上述方法的步骤。To achieve the above purpose, the present application also provides a computer-readable storage medium on which a computer program is stored, and the computer program implements the steps of the foregoing method when executed by a processor.
附图说明BRIEF DESCRIPTION OF THE DRAWINGS
图1是本申请实施例提供的建立用户画像的方法的示意性流程图;FIG. 1 is a schematic flowchart of a method for establishing a user portrait according to an embodiment of the present application; FIG.
图2是本申请实施例提供的建立状态信息分析模型的方法的示意性流程图;2 is a schematic flowchart of a method for establishing a state information analysis model according to an embodiment of the present application;
图3是本申请实施例提供的建立用户画像的装置的示意性框图;3 is a schematic block diagram of an apparatus for establishing a user portrait provided by an embodiment of the present application;
图4是本申请实施例提供的建立状态信息分析模型的装置的示意性框图;4 is a schematic block diagram of an apparatus for establishing a state information analysis model according to an embodiment of the present application;
图5是本申请实施例提供的另一建立用户画像的装置的示意性框图;5 is a schematic block diagram of another apparatus for establishing a user portrait according to an embodiment of the present application;
图6是本申请实施例提供的另一建立状态信息分析模型的装置的示意性框图。FIG. 6 is a schematic block diagram of another apparatus for establishing a state information analysis model according to an embodiment of the present application.
具体实施方式Detailed ways
下面将结合附图,对本申请中的技术方案进行描述。The technical solutions in this application will be described below with reference to the drawings.
现有的用户画像系统通过对用户的历史行为数据,例如社交文本数据,进行收集与分析,得到用户的社会属性、生活习惯、消费行为等主要信息,从而抽象出该用户的信息全貌。The existing user portrait system collects and analyzes the historical behavior data of the user, such as social text data, to obtain the main information of the user's social attributes, living habits, and consumption behavior, thereby abstracting the user's overall picture.
然而,由于现有的用户画像系统在对用户进行画像的过程中参考的数据的结构比较单一,因此,通过现有的用户画像系统得到的用户画像的准确度较差。However, since the existing user portrait system has a relatively simple structure of the data referenced during the user portrait, the accuracy of the user portrait obtained by the existing user portrait system is poor.
本申请提供了一种建立用户画像的方法和装置,通过获取用户的文本信息、音频信息和图像信息中的至少两种信息;根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;根据所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。采用本申请实施例提供的建立用户画像的方法,能够提高用户画像的准确性。This application provides a method and device for establishing a user portrait, by acquiring at least two kinds of information of a user's text information, audio information, and image information; and determining the user according to the at least two types of information and status information analysis models State information, the state information is used to indicate at least one of a character and an emotion of the user, and the state information analysis model is used to indicate a mapping relationship between the at least two kinds of information and the state information of the user; According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user. By adopting the method for establishing a user portrait provided in the embodiment of the present application, the accuracy of the user portrait can be improved.
图1示出了本申请实施例提供的建立用户画像的方法100的示意性流程图。FIG. 1 shows a schematic flowchart of a method 100 for establishing a user portrait according to an embodiment of the present application.
S110,获取用户的文本信息、音频信息和图像信息中的至少两种信息。S110. Acquire at least two pieces of information of text information, audio information, and image information of the user.
S120,根据所述至少两种信息中的每种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述每种信息与所述用户的状态信息的映射关系。S120. Determine state information of the user according to each of the at least two types of information and a state information analysis model, where the state information is used to represent at least one of a character and an emotion of the user. The state information analysis model is used to represent a mapping relationship between each type of information and the state information of the user.
S130,根据所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。S130: Output a portrait of the user according to the status information of the user, where the portrait includes status information of the user.
应理解,该方法100可以由建立用户画像的装置执行,该建立用户画像的装置可以为具有用户画像功能,即执行S110~S130所述步骤的装置。It should be understood that the method 100 may be executed by a device for establishing a user portrait, and the device for establishing a user portrait may be a device having a user portrait function, that is, a device for performing the steps described in S110-S130.
需要说明的是,为方便起见,本申请实施例中,建立用户画像的装置统称为第一建立装置。It should be noted that, for the sake of convenience, in the embodiments of the present application, the apparatus for creating a user portrait is collectively referred to as a first establishing apparatus.
可选地,该第一建立装置可以独立于计算机设备,或者可以为集成于计算机设备中,作并该计算机设备中的功能单元,本申请实施例对此不作限定。Optionally, the first establishing device may be independent of the computer equipment, or may be integrated into the computer equipment and function as a functional unit in the computer equipment, which is not limited in the embodiment of the present application.
应理解,用户的文本信息包括用于表示文本数据中状态词汇的信息,其中,状态词汇可以分为多种类型,该多种类型包括但不限于:人称类、金钱类、健康类等。It should be understood that the text information of the user includes information used to represent the status vocabulary in the text data, where the status vocabulary can be divided into multiple types, including but not limited to: personal, money, health, and the like.
例如,状态词汇的信息可以包括状态词汇出现的词频。例如,人称类的状态词汇的词频可以包括第一人称的词频、第二人称的词频等。For example, the status vocabulary information may include the frequency of occurrences of the status vocabulary. For example, the word frequency of the personal vocabulary of state words may include the frequency of the first person, the frequency of the second person, and the like.
可选地,该状态词汇可以为根据经验得到的或者可以为根据机器学习得到的,本申请实施例对此不作限定。Optionally, the status vocabulary may be obtained from experience or may be obtained from machine learning, which is not limited in the embodiment of the present application.
可选地,用户的文本数据例如可以包括该用户的微博文本数据、QQ文本数据、微信文本数据、短消息文本数据等与用户的社交相关的文本数据。Optionally, the user's text data may include, for example, the user's Weibo text data, QQ text data, WeChat text data, short message text data, and other social-related text data.
具体地,S110中,该第一建立装置可以获取用户的文本数据,并根据该文本数据确定该文本信息。Specifically, in S110, the first establishing device may obtain text data of the user, and determine the text information according to the text data.
可选地,该第一建立装置可以通过多种方式获取该文本数据,本申请实施例对此不作限定。Optionally, the first establishment device may obtain the text data in multiple ways, which is not limited in the embodiment of the present application.
在一种可能的实现方式中,该第一建立装置可以采用网络爬虫技术抓取用户在互联网中的文本数据,或该第一建立装置可以采用大数据分析的方法,例如,spark技术、分布式计算(Hadoop)技术等获取网络数据平台(云存储平台)上的文本数据。例如,该第一建立装置收集用户在某个时间段内与朋友在QQ上的聊天记录。In a possible implementation manner, the first establishment device may use a web crawler technology to capture text data of a user in the Internet, or the first establishment device may adopt a method of big data analysis, for example, spark technology, distributed Computing (Hadoop) technology etc. obtains text data on a network data platform (cloud storage platform). For example, the first establishing device collects chat records of a user on a QQ with a friend in a certain period of time.
在另一种可能的实现方式中,该第一建立装置可以获取用户导入的文本数据。例如,该第一建立装置获取用户导入的与朋友在微信上的聊天记录。In another possible implementation manner, the first establishing device may obtain text data imported by a user. For example, the first establishing device acquires a chat record with a friend on WeChat imported by the user.
在又一种可能的实现方式中,该第一建立装置可以获取用户的语音数据,并将该语音转换为文本数据。例如,该第一建立装置可以获取用户的通话录音,通过对该通话录音进行文字转换,得到与该通话录音对应的文字数据。In yet another possible implementation manner, the first establishing device may acquire voice data of a user and convert the voice data into text data. For example, the first establishing device may obtain a call recording of a user, and perform text conversion on the call recording to obtain text data corresponding to the call recording.
应理解,用户的音频信息包括用于表示语音数据中声音特征的信息,其中,该声音特征可以分为多种类型,该多种类型包括但不限于音频类、节奏类、分贝类、频谱类、音色类等。It should be understood that the user's audio information includes information used to represent sound characteristics in the voice data. The sound characteristics can be divided into multiple types, including but not limited to audio, rhythm, decibel, and frequency spectrum. Category, tone category, etc.
具体地,S110中,该第一建立装置可以获取用户的语音数据,并根据该语音数据确定该音频信息。Specifically, in S110, the first establishing device may obtain voice data of the user, and determine the audio information according to the voice data.
可选地,该第一建立装置可以通过多种方式获取该语音数据,本申请实施例对此不作限定。Optionally, the first establishment device may obtain the voice data in multiple ways, which is not limited in this embodiment of the present application.
在一种可能的实现方式中,该第一建立装置可以通过音频采集器采集用户的语音数据。例如,该第一建立装置通过音频采集器采集用户的通话录音。又例如,该第一建立装置通过音频采集器采集用户表达心情或情绪的一段话。In a possible implementation manner, the first establishing device may collect user voice data through an audio collector. For example, the first establishing device collects a user's call recording through an audio collector. For another example, the first establishing device collects a paragraph of a user expressing a mood or emotion through an audio collector.
在另一种可能的实现方式中,该第一建立装置可以获取用户导入的语音数据。例如,该第一建立装置获取用户导入的一段语音。In another possible implementation manner, the first establishing device may acquire voice data imported by a user. For example, the first establishing device acquires a segment of voice imported by a user.
应理解,用户的图像信息包括用于表示图像数据中人脸特征的信息,其中,该人脸特征可以分为多种类型,该多种类型包括但不限于:眼睛类、鼻子类、嘴巴类、眉毛类等。例如,眼睛类的信息可以包括眼睛的位置,眼角上扬的角度等。It should be understood that the user's image information includes information used to represent facial features in the image data, where the facial features can be classified into multiple types, including but not limited to: eyes, noses, and mouths , Eyebrows and so on. For example, the eye-type information may include the position of the eye, the angle at which the corner of the eye is raised, and the like.
具体地,S110中,该第一建立装置可以获取用户的图像数据,并根据该图像数据确定该图像信息。Specifically, in S110, the first establishing device may acquire image data of a user, and determine the image information according to the image data.
可选地,该第一建立装置可以通过多种方式获取该图像数据,本申请实施例对此不作限定。Optionally, the first establishment device may obtain the image data in multiple ways, which is not limited in the embodiment of the present application.
在一种可能的实现方式中,该第一建立装置可以通过视频采集器获取该图像数据。例如,该第一建立装置可以通过视频采集器采集用户的自拍图像。In a possible implementation manner, the first establishing device may acquire the image data through a video collector. For example, the first establishing device may collect a self-portrait image of the user through a video collector.
在另一种可能的实现方式中,该第一建立装置可以获取用户导入的图像数据。例如,该第一建立装置可以获取用户导入的能够反映心情或情绪的图片。In another possible implementation manner, the first establishing device may acquire image data imported by a user. For example, the first establishing device may acquire a picture imported by a user that can reflect a mood or mood.
在又一种可能的实现方式中,该第一建立装置可以获取用户的视频数据,根据该视频数据,获取图像数据。例如,该第一建立装置通过视频采集器采集用户拍摄自己的小视频,并截取该小视频中的图片。In yet another possible implementation manner, the first establishment device may obtain video data of a user, and obtain image data according to the video data. For example, the first establishing device collects a small video taken by a user through a video collector, and intercepts a picture in the small video.
可选地,该用户的图像信息还可以包括用于图像数据中肢体特征的信息,或其他能够反映用户的性格或兴趣的信息,本申请实施例对此不作限定。Optionally, the image information of the user may further include information for physical characteristics in the image data, or other information capable of reflecting the personality or interest of the user, which is not limited in the embodiment of the present application.
应理解,上面示例性地列举出该第一建立装置获取该文本信息、音频信息或图像信息的可能的实现方式,该第一建立装置还可以通过其他方式获取该文本信息、音频信息或图像信息,例如,工作人员直接将用户的文本信息、音频信息或图像信息输入该第一建立装置等,本申请实施例不应受限于此。It should be understood that the above exemplarily lists possible implementation manners in which the first establishment device obtains the text information, audio information, or image information. The first establishment device may also obtain the text information, audio information, or image information in other manners. For example, a staff member directly inputs text information, audio information, or image information of a user into the first establishment device, and the embodiment of the present application should not be limited to this.
可选地,S120中的状态信息分析模型可以包括第一状态信息分析模型和第二状态信息分析模型,该第一状态信息分析模型用于表示该至少两种信息中的每种信息与该每种信息对应的状态信息的映射关系,该第二状态信息分析模型用于表示该每种信息对应的状态信息和该用户的状态信息的映射关系。Optionally, the state information analysis model in S120 may include a first state information analysis model and a second state information analysis model, where the first state information analysis model is used to represent each of the at least two kinds of information and the each Mapping relationship of state information corresponding to various kinds of information, and the second state information analysis model is used to indicate a mapping relationship between state information corresponding to each type of information and state information of the user.
相应地,S120中,根据该至少两种信息中的每种信息和第一状态信息分析模型,确定该每种信息对应的状态信息;并根据该每种信息对应的状态信息和第二状态信息分析模型,确定该用户的状态信息。Correspondingly, in S120, according to each of the at least two kinds of information and the first state information analysis model, the state information corresponding to each kind of information is determined; and according to the state information and the second state information corresponding to each kind of information Analyze the model to determine the status information of the user.
可选地,用户的状态信息表示性格时,该用户的状态信息可以包括多个维度的性格信息,以及该多个维度中每个维度的性格信息的权重。其中,该多个维度的性格信息包括但不限于:外向性、宜人性、责任感、开放度等。Optionally, when the status information of a user indicates a personality, the status information of the user may include personality information of multiple dimensions, and a weight of the personality information of each of the multiple dimensions. The personality information of the multiple dimensions includes, but is not limited to, extraversion, pleasantness, responsibility, openness, and the like.
可选地,用户的状态信息表示情绪时,该用户的状态信息可以包括多种类型的情绪信息,以及该多种类型中每种类型的情绪信息的权重。其中,该多种类型的情绪信息包括但不限于:高兴、悲伤、痛苦、兴奋、紧张等。Optionally, when the state information of the user indicates emotions, the state information of the user may include multiple types of emotional information, and weights of each type of emotional information in the multiple types. The multiple types of emotional information include, but are not limited to, happiness, sadness, pain, excitement, and tension.
可选地,该状态信息分析模型可以为预配置的,或者在该第一建立装置根据该至少两种信息中的每种信息和状态信息分析模型,确定该用户的状态信息之前,该第一建立装置自己建立的,本申请实施例对此不作限定。Optionally, the status information analysis model may be pre-configured, or before the first establishment device determines the status information of the user based on each of the at least two types of information and the status information analysis model, the first The establishment device establishes itself, which is not limited in the embodiment of the present application.
在一种可能的实现方式中,该第一建立装置可以获取样本用户的文本信息、音频信息和图像信息中的至少两种信息;获取该样本用户的状态信息,该状态信息用于表示该样本用户的性格和情绪中的至少一种;根据该至少两种信息和该用户的状态信息,建立该状态信息分析模型,该状态信息分析模型用于表示该至少两种信息和该样本用户的状态信息之间的映射关系。In a possible implementation manner, the first establishing device may acquire at least two types of information including text information, audio information, and image information of a sample user; and acquire status information of the sample user, where the status information is used to represent the sample At least one of the personality and emotion of the user; establishing the state information analysis model based on the at least two kinds of information and the state information of the user, the state information analysis model used to represent the at least two kinds of information and the state of the sample user Mapping relationship between information.
可选地,该样本用户可以包括多个用户。Optionally, the sample users may include multiple users.
可选地,状态信息分析模型可以包括第一状态信息分析模型和第二状态信息分析模型,该第一状态信息分析模型用于表示该至少两种信息中的每种信息与该每种信息对应的状态信息的映射关系,该第二状态信息分析模型用于表示该每种信息对应的状态信息和该样本用户的状态信息的映射关系。Optionally, the state information analysis model may include a first state information analysis model and a second state information analysis model. The first state information analysis model is used to indicate that each of the at least two types of information corresponds to each type of information. The second status information analysis model is used to indicate the mapping relationship between the status information corresponding to each type of information and the status information of the sample user.
相应地,该第一建立模型在根据该至少两种信息和该样本用户的状态信息,建立该状态信息分析模型之前,获取该每种信息对应的状态信息;根据该每种信息和该每种信息对应的状态信息,建立该第一状态信息分析模型;并根据该至少两种信息中每种信息对应的状态信息和该样本用户的状态信息,建立该第二状态信息分析模型。Correspondingly, before establishing the status information analysis model according to the at least two kinds of information and the status information of the sample user, the first establishment model obtains status information corresponding to each type of information; according to the each type of information and the each type Establish the first state information analysis model according to the state information corresponding to the information; and establish the second state information analysis model according to the state information corresponding to each of the at least two kinds of information and the state information of the sample user.
可选地,该第一建立装置还可以通过多种形式输出用户的画像,本申请实施例对此不作限定。Optionally, the first establishment device may also output a portrait of the user in multiple forms, which is not limited in the embodiment of the present application.
在一种可能的实现方式中,该第一建立装置可以根据该用户的状态信息,确定图像,该图像能够描绘该画像。In a possible implementation manner, the first establishing device may determine an image according to the state information of the user, and the image can depict the portrait.
可选地,在该第一建立装置根据该用户的状态信息,确定图像信息之前,该第一建立装置可以获取图像库,该图像库中包括多个图像,该多个图像中的每个图像能够描绘不同的画像,且该多个图像包括上述根据该用户的状态信息确定的图像。Optionally, before the first establishment device determines the image information according to the status information of the user, the first establishment device may obtain an image library, the image library includes a plurality of images, and each of the plurality of images Different portraits can be drawn, and the plurality of images include the image determined according to the state information of the user.
在另一种可能的实现方式中,该第一建立装置可以根据该用户的状态信息,输出文本,该文本能够描述该画像。In another possible implementation manner, the first establishing device may output text according to the status information of the user, and the text can describe the portrait.
可选地,该文本可以为该上述图像的索引或标识等能够唯一识别该图像的信息,本申请实施例对此不作限定。Optionally, the text may be information that can uniquely identify the image, such as an index or identification of the image, which is not limited in the embodiment of the present application.
在又一种可能的实现方式中,该第一建立装置可以输出音频,该音频能够描述该画像。In another possible implementation manner, the first establishing device may output audio, and the audio can describe the portrait.
可选地,S130中,该画像还包括该用户的个人特征信息,该个人特征信息包括该用户的社会属性、生活习惯和消费行为中的至少一项。Optionally, in S130, the portrait further includes personal characteristic information of the user, and the personal characteristic information includes at least one of social attributes, living habits, and consumption behaviors of the user.
可选地,社会属性可以包括姓名、年龄、职业、学历、婚姻状态等与该用户的基本信息相关的内容;生活习惯可以包括兴趣爱好、穿着习惯等与该用户的生活习惯相关的内容;消费行为可以包括消费习惯、行用卡使用情况、消费统计信息等与该用户的消费行为相关的内容。Optionally, the social attributes may include content related to the user's basic information such as name, age, occupation, education, marital status, etc .; living habits may include content related to the user's living habits such as hobbies, wearing habits, etc .; consumption The behavior may include content related to the consumption behavior of the user, such as consumption habits, usage of the card, and consumption statistics.
图2示出了本申请实施例提供的建立状态信息分析模型的方法200的示意性流程图。FIG. 2 shows a schematic flowchart of a method 200 for establishing a state information analysis model according to an embodiment of the present application.
S210,获取样本用户的文本信息、音频信息和图像信息中的至少两种信息。S210. Acquire at least two pieces of information of text information, audio information, and image information of the sample user.
S220,获取所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种。S220. Acquire status information of the sample user, where the status information is used to indicate at least one of a personality and an emotion of the sample user.
S230,根据所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本 用户的状态信息之间的映射关系。S230. Establish the status information analysis model according to the at least two types of information and the status information of the user, where the status information analysis model is used to represent a relationship between the at least two types of information and the status information of the sample user. Mapping relationship.
应理解,该方法200可以由建立状态信息分析模型的装置执行,该建立状态信息分析模型的装置可以为具有建立状态信息分析模型的功能,即执行S210~S230所述步骤的装置。It should be understood that the method 200 may be executed by a device for establishing a state information analysis model, and the device for establishing a state information analysis model may be a device having a function of establishing a state information analysis model, that is, a device for performing steps described in S210 to S230.
需要说明的是,为方便起见,本申请实施例中,建立状态信息分析模型的装置统称为第二建立装置。It should be noted that, for convenience, in the embodiments of the present application, the apparatus for establishing a state information analysis model is collectively referred to as a second establishment apparatus.
可选地,该第二建立装置可以独立于上述第一建立装置,或者可以为集成于上述第一建立装置中,作并上述第一建立装置中的功能单元,本申请实施例对此不作限定。Optionally, the second establishment device may be independent of the first establishment device, or may be integrated into the first establishment device, and function units in the first establishment device are combined, which is not limited in the embodiment of the present application. .
可选地,S210与S220的执行顺序不分先后,本申请实施例对此不作限定。Optionally, the execution order of S210 and S220 is in no particular order, which is not limited in this embodiment of the present application.
可选地,该样本用户可以包括多个用户。Optionally, the sample users may include multiple users.
本申请实施例提供的建立状态信息分析模型的方法,通过获取样本用户的多种维度的信息和样本用户的状态信息,并根据获取到的信息建立该状态信息分析模型,能够提高对用户的状态信息分析的准确性,从而提高用户画像的准确性。The method for establishing a status information analysis model provided in the embodiments of the present application can improve the status of users by acquiring multiple dimensions of information of the sample users and status information of the sample users, and establishing the status information analysis model based on the obtained information. Accuracy of information analysis, thereby improving the accuracy of user portraits.
上面结合图1和图2介绍了本申请实施例提供的建立用户画像的方法和建立状态信息分析模型的方法,下面将结合图3至图6介绍本申请实施例提供的第一建立装置和第二建立装置。The method for establishing a user portrait and the method for establishing a state information analysis model provided in the embodiments of the present application are described above with reference to FIG. 1 and FIG. Build the device.
图3示出了本申请实施例提供的建立用户画像的装置300的示意性框图。该装置300包括:FIG. 3 shows a schematic block diagram of an apparatus 300 for establishing a user portrait according to an embodiment of the present application. The device 300 includes:
获取单元310,用于获取用户的文本信息、音频信息和图像信息中的至少两种信息;The obtaining unit 310 is configured to obtain at least two pieces of information of text information, audio information, and image information of a user;
确定单元320,用于根据所述获取单元获取的所述获取单元获取的所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;A determining unit 320 is configured to determine status information of the user according to the at least two types of information and status information analysis models obtained by the obtaining unit and obtained by the obtaining unit, where the status information is used to represent the user ’s At least one of personality and emotion, and the state information analysis model is used to represent a mapping relationship between the at least two kinds of information and state information of the user;
输出单元330,用于根据所述确定单元确定的所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。An output unit 330 is configured to output a portrait of the user according to the status information of the user determined by the determining unit, where the portrait includes status information of the user.
图4示出了本申请实施例提供的建立状态信息分析模型的装置400的示意性框图。该装置400包括:FIG. 4 shows a schematic block diagram of an apparatus 400 for establishing a state information analysis model according to an embodiment of the present application. The device 400 includes:
获取单元410,用于获取样本用户的文本信息、音频信息和图像信息中的至少两种信息和所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种;The obtaining unit 410 is configured to obtain at least two types of information including text information, audio information, and image information of a sample user, and state information of the sample user, where the state information is used to represent characteristics and emotions of the sample user. At least one
建立单元420,用于根据所述获取单元获取的所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本用户的状态信息之间的映射关系。A establishing unit 420, configured to establish the status information analysis model according to the at least two types of information obtained by the obtaining unit and the status information of the user, and the status information analysis model is configured to represent the at least two types of information And a mapping relationship between the sample user's state information.
图5示出了本申请实施例提供的建立用户画像的装置500的示意性框图。该第一建立装置500(即建立用户画像的装置500)可以为图3中所述的装置300,该第一建立装置500可以采用如图5所示的硬件架构。该第一建立装置500可以包括处理器510、通信接口520和存储器530,该处理器510、通信接口520和存储器530通过内部连接通路互相通信。图3中的确定单元320所实现的相关功能可以由处理器510来实现,获取单元310和输出单元330所实现的相关功能可以由处理器510控制通信接口520来实现。FIG. 5 shows a schematic block diagram of an apparatus 500 for establishing a user portrait according to an embodiment of the present application. The first establishing device 500 (ie, the device 500 for establishing a user portrait) may be the device 300 described in FIG. 3, and the first establishing device 500 may adopt a hardware architecture as shown in FIG. 5. The first establishing device 500 may include a processor 510, a communication interface 520, and a memory 530. The processor 510, the communication interface 520, and the memory 530 communicate with each other through an internal connection path. The related functions implemented by the determination unit 320 in FIG. 3 may be implemented by the processor 510, and the related functions implemented by the acquisition unit 310 and the output unit 330 may be implemented by the processor 510 controlling the communication interface 520.
该处理器510可以包括是一个或多个处理器,例如包括一个或多个中央处理单元(central processing unit,CPU),在处理器是一个CPU的情况下,该CPU可以是单核CPU,也可以是多核CPU。The processor 510 may include one or more processors, for example, one or more central processing units (CPUs). When the processor is one CPU, the CPU may be a single-core CPU, or Can be a multi-core CPU.
该通信接口520用于输入和/或输出数据。该通信接口可以包括发送接口和接收接口,发送接口用于输出数据,接收接口用于输入数据。The communication interface 520 is used for inputting and / or outputting data. The communication interface may include a sending interface and a receiving interface. The sending interface is used for outputting data and the receiving interface is used for inputting data.
该存储器530包括但不限于是随机存取存储器(random access memory,RAM)、只读存储器(read-only memory,ROM)、可擦除可编程存储器(erasable programmable read only memory,EPROM)、只读光盘(compact disc read-only memory,CD-ROM),该存储器530用于存储相关指令及数据。存储器530 用于存储该第一建立装置的程序代码和数据,可以为单独的器件或集成在处理器510中。The memory 530 includes, but is not limited to, random access memory (RAM), read-only memory (ROM), erasable programmable memory (EPROM), read-only memory A compact disc (compact disc-read-only memory, CD-ROM). The memory 530 is used to store related instructions and data. The memory 530 is configured to store the program code and data of the first establishment device, and may be a separate device or integrated in the processor 510.
具体地,所述处理器510用于控制通信接口与其它装置,例如与第二建立装置进行数据传输。具体可参见方法实施例中的描述,在此不再赘述。Specifically, the processor 510 is configured to control the communication interface to perform data transmission with other devices, for example, with the second establishment device. For details, refer to the description in the method embodiment, and details are not described herein again.
可以理解的是,图5仅仅示出了第一建立装置的简化设计。在实际应用中,图像检索装置还可以分别包含必要的其他元件,包含但不限于任意数量的通信接口、处理器、控制器、存储器等,而所有可以实现本申请的第一建立装置都在本申请的保护范围之内。It can be understood that FIG. 5 only shows a simplified design of the first establishment device. In practical applications, the image retrieval device may also include other necessary components, including but not limited to any number of communication interfaces, processors, controllers, memories, etc., and all the first establishment devices that can implement this application are in this application. Within the scope of the application.
在一种可能的设计中,该第一建立装置500可以被替换为芯片装置,例如可以为可用于该第一建立装置中的芯片,用于实现该第一建立装置中处理器510的相关功能。该芯片装置可以为实现相关功能的现场可编程门阵列,专用集成芯片,系统芯片,中央处理器,网络处理器,数字信号处理电路,微控制器,还可以采用可编程控制器或其他集成芯片。该芯片中,可选的可以包括一个或多个存储器,用于存储程序代码,当所述代码被执行时,使得处理器实现相应的功能。In a possible design, the first establishment device 500 may be replaced with a chip device, for example, it may be a chip that can be used in the first establishment device to implement related functions of the processor 510 in the first establishment device . The chip device can be a field programmable gate array, a dedicated integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit, a microcontroller, and a programmable controller or other integrated chip to realize related functions. . The chip may optionally include one or more memories for storing program code, and when the code is executed, the processor implements a corresponding function.
图6示出了本申请实施例提供的建立状态信息分析模型的装置600的示意性框图,该第二建立装置600(即建立状态信息分析模型的装置600)可以为图4中所述的第二建立装置,该第二建立装置可以采用如图6所示的硬件架构。该第二建立装置可以包括处理器610、通信接口620和存储器630,该处理器610、通信接口620和存储器630通过内部连接通路互相通信。图4中的建立单元420所实现的相关功能可以由处理器610来实现,获取单元410所实现的相关功能可以由处理器610控制通信接口620来实现。FIG. 6 shows a schematic block diagram of a device 600 for establishing a state information analysis model according to an embodiment of the present application. The second establishing device 600 (ie, the device 600 for establishing a state information analysis model) may be the first device described in FIG. 4. Two establishment devices, the second establishment device may adopt a hardware architecture as shown in FIG. 6. The second establishing device may include a processor 610, a communication interface 620, and a memory 630. The processor 610, the communication interface 620, and the memory 630 communicate with each other through an internal connection path. The related functions implemented by the establishment unit 420 in FIG. 4 may be implemented by the processor 610, and the related functions implemented by the acquisition unit 410 may be implemented by the processor 610 controlling the communication interface 620.
该处理器610可以包括是一个或多个处理器,例如包括一个或多个中央处理单元(central processing unit,CPU),在处理器是一个CPU的情况下,该CPU可以是单核CPU,也可以是多核CPU。The processor 610 may include one or more processors, for example, one or more central processing units (CPUs). When the processor is one CPU, the CPU may be a single-core CPU, or Can be a multi-core CPU.
该通信接口620用于输入和/或输出数据。该通信接口可以包括发送接口 和接收接口,发送接口用于输出数据,接收接口用于输入数据。The communication interface 620 is used for inputting and / or outputting data. The communication interface may include a sending interface and a receiving interface. The sending interface is used for outputting data and the receiving interface is used for inputting data.
该存储器630包括但不限于是RAM、ROM、EPROM、CD-ROM,该存储器630用于存储相关指令及数据。存储器630用于存储第二建立装置的程序代码和数据,可以为单独的器件或集成在处理器610中。The memory 630 includes, but is not limited to, RAM, ROM, EPROM, and CD-ROM. The memory 630 is used to store related instructions and data. The memory 630 is configured to store the program code and data of the second establishment device, and may be a separate device or integrated in the processor 610.
具体地,所述处理器610用于控制通信接口与其它装置,例如与第一建立装置进行数据传输。具体可参见方法实施例中的描述,在此不再赘述。Specifically, the processor 610 is configured to control the communication interface to perform data transmission with other devices, for example, with the first establishment device. For details, refer to the description in the method embodiment, and details are not described herein again.
可以理解的是,图6仅仅示出了第二建立装置的简化设计。在实际应用中,图像检索装置还可以分别包含必要的其他元件,包含但不限于任意数量的通信接口、处理器、控制器、存储器等,而所有可以实现本申请的第二建立装置都在本申请的保护范围之内。It can be understood that FIG. 6 only shows a simplified design of the second establishment device. In practical applications, the image retrieval device may also include other necessary components, including but not limited to any number of communication interfaces, processors, controllers, memories, etc., and all the second establishment devices that can implement the present application are in the present Within the scope of the application.
在一种可能的设计中,第二建立装置600可以被替换为芯片装置,例如可以为可用于第二建立装置中的芯片,用于实现第二建立装置中处理器610的相关功能。该芯片装置可以为实现相关功能的现场可编程门阵列,专用集成芯片,系统芯片,中央处理器,网络处理器,数字信号处理电路,微控制器,还可以采用可编程控制器或其他集成芯片。该芯片中,可选的可以包括一个或多个存储器,用于存储程序代码,当所述代码被执行时,使得处理器实现相应的功能。In a possible design, the second setup device 600 may be replaced with a chip device, for example, it may be a chip that can be used in the second setup device to implement the related functions of the processor 610 in the second setup device. The chip device can be a field programmable gate array, a dedicated integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit, a microcontroller, and a programmable controller or other integrated chip to realize related functions. . The chip may optionally include one or more memories for storing program code, and when the code is executed, the processor implements a corresponding function.
本领域普通技术人员可以意识到,结合本文中所公开的实施例描述的各示例的单元及算法步骤,能够以电子硬件、或者计算机软件和电子硬件的结合来实现。这些功能究竟以硬件还是软件方式来执行,取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能,但是这种实现不应认为超出本申请的范围。Those of ordinary skill in the art may realize that the units and algorithm steps of each example described in combination with the embodiments disclosed herein can be implemented by electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. A professional technician can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of this application.
所属领域的技术人员可以清楚地了解到,为描述的方便和简洁,上述描述的系统、装置和单元的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the systems, devices, and units described above can refer to the corresponding processes in the foregoing method embodiments, and are not repeated here.
在本申请所提供的几个实施例中,应该理解到,所揭露的系统、装置和 方法,可以通过其它的方式实现。例如,以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式,例如多个单元或组件可以结合或者可以集成到另一个系统,或一些特征可以忽略,或不执行。另一点,所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口,装置或单元的间接耦合或通信连接,可以是电性,机械或其它的形式。In the several embodiments provided in this application, it should be understood that the disclosed systems, devices, and methods may be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the unit is only a logical function division. In actual implementation, there may be another division manner. For example, multiple units or components may be combined or Can be integrated into another system, or some features can be ignored or not implemented. In addition, the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or units, which may be electrical, mechanical or other forms.
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the objective of the solution of this embodiment.
另外,在本申请各个实施例中的各功能单元可以集成在一个处理单元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each of the units may exist separately physically, or two or more units may be integrated into one unit.
所述功能如果以软件功能单元的形式实现并作为独立的产品销售或使用时,可以存储在一个计算机可读取存储介质中。基于这样的理解,本申请的技术方案本质上或者说对现有技术做出贡献的部分或者该技术方案的部分可以以软件产品的形式体现出来,该计算机软件产品存储在一个存储介质中,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行本申请各个实施例所述方法的全部或部分步骤。而前述的存储介质包括:U盘、移动硬盘、ROM、RAM、磁碟或者光盘等各种可以存储程序代码的介质。When the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application is essentially a part that contributes to the existing technology or a part of the technical solution can be embodied in the form of a software product. The computer software product is stored in a storage medium, including Several instructions are used to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in the embodiments of the present application. The foregoing storage medium includes various media that can store program codes, such as a U disk, a mobile hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.
以上所述,仅为本申请的具体实施方式,但本申请的保护范围并不局限于此,任何熟悉本技术领域的技术人员在本申请揭露的技术范围内,可轻易想到变化或替换,都应涵盖在本申请的保护范围之内。因此,本申请的保护范围应以所述权利要求的保护范围为准。The above is only a specific implementation of this application, but the scope of protection of this application is not limited to this. Any person skilled in the art can easily think of changes or replacements within the technical scope disclosed in this application. It should be covered by the protection scope of this application. Therefore, the protection scope of this application shall be subject to the protection scope of the claims.

Claims (20)

  1. 一种建立用户画像的方法,其特征在于,包括:A method for establishing a user portrait, comprising:
    获取用户的文本信息、音频信息和图像信息中的至少两种信息;Obtaining at least two kinds of information of text information, audio information and image information of a user;
    根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;Determine the status information of the user according to the at least two types of information and the status information analysis model, the status information is used to represent at least one of the personality and emotion of the user, and the status information analysis model is used to represent A mapping relationship between the at least two kinds of information and status information of the user;
    根据所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user.
  2. 根据权利要求1所述的方法,其特征在于,所述状态信息分析模型包括第一状态信息分析模型和第二状态信息分析模型,所述第一状态信息分析模型用于表示所述至少两种信息中的每种信息与所述每种信息对应的状态信息的映射关系,所述第二状态信息分析模型用于表示所述每种信息对应的状态信息和所述用户的状态信息的映射关系;The method according to claim 1, wherein the state information analysis model comprises a first state information analysis model and a second state information analysis model, and the first state information analysis model is configured to represent the at least two types A mapping relationship between each type of information in the information and status information corresponding to each type of information, and the second status information analysis model is used to represent a mapping relationship between the status information corresponding to each type of information and the status information of the user ;
    其中,所述根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,包括:Wherein, determining the status information of the user based on the at least two types of information and status information analysis models includes:
    根据所述至少两种信息和第一状态信息分析模型,确定所述每种信息对应的状态信息;Determining, according to the at least two kinds of information and a first state information analysis model, state information corresponding to each type of information;
    根据所述每种信息对应的状态信息和第二状态信息分析模型,确定所述用户的状态信息。Determine the status information of the user according to the status information corresponding to each type of information and a second status information analysis model.
  3. 根据权利要求1所述的方法,其特征在于,所述根据所述用户的状态信息,输出所述用户的画像,包括:The method according to claim 1, wherein the outputting a portrait of the user according to the status information of the user comprises:
    根据所述用户的状态信息,输出图像,所述图像能够描绘所述用户的画像。According to the status information of the user, an image is output, and the image can depict a portrait of the user.
  4. 根据权利要求1所述的方法,其特征在于,所述根据所述用户的状态 信息,输出所述用户的画像,包括:The method according to claim 1, wherein the outputting a portrait of the user according to the status information of the user comprises:
    根据所述用户的状态信息,输出文本,所述文本能够描述所述用户的画像。According to the status information of the user, a text is output, and the text can describe a portrait of the user.
  5. 根据权利要求1至4中任一项所述的方法,其特征在于,所述画像还包括所述用户的个人特征信息,所述个人特征信息包括所述用户的社会属性、生活习惯和消费行为中的至少一项。The method according to any one of claims 1 to 4, wherein the portrait further includes personal characteristic information of the user, and the personal characteristic information includes social attributes, living habits, and consumption behavior of the user At least one of.
  6. 一种建立状态信息分析模型的方法,其特征在于,包括:A method for establishing a state information analysis model, comprising:
    获取样本用户的文本信息、音频信息和图像信息中的至少两种信息;Obtaining at least two kinds of information of text information, audio information and image information of a sample user;
    获取所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种;Acquiring status information of the sample user, where the status information is used to represent at least one of a character and an emotion of the sample user;
    根据所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本用户的状态信息之间的映射关系。Establishing the state information analysis model according to the at least two kinds of information and the state information of the user, the state information analysis model used to represent a mapping between the at least two kinds of information and the state information of the sample user relationship.
  7. 一种建立用户画像的装置,其特征在于,包括:A device for establishing a user portrait, comprising:
    获取单元,用于获取用户的文本信息、音频信息和图像信息中的至少两种信息;An obtaining unit, configured to obtain at least two kinds of information of text information, audio information, and image information of a user;
    确定单元,用于根据所述获取单元获取的所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;A determining unit, configured to determine the status information of the user according to the at least two types of information and status information analysis models obtained by the obtaining unit, where the status information is used to represent at least one of a character and an emotion of the user The state information analysis model is used to represent a mapping relationship between the at least two kinds of information and the state information of the user;
    输出单元,用于根据所述确定单元确定的所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。An output unit is configured to output a portrait of the user according to the status information of the user determined by the determining unit, where the portrait includes status information of the user.
  8. 一种建立状态信息分析模型的装置,其特征在于,包括:A device for establishing a state information analysis model, comprising:
    获取单元,用于获取样本用户的文本信息、音频信息和图像信息中的至少两种信息和所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种;An obtaining unit, configured to obtain at least two types of text information, audio information, and image information of a sample user and state information of the sample user, where the state information is used to represent at least one of a character and an emotion of the sample user One kind
    建立单元,用于根据所述获取单元获取的所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本用户的状态信息之间的映射关系。A establishing unit, configured to establish the status information analysis model according to the at least two types of information obtained by the obtaining unit and the status information of the user, and the status information analysis model is used to represent the at least two types of information and A mapping relationship between the status information of the sample users.
  9. 一种计算机设备,包括存储器、处理器、通信接口以及存储在所述存储器上并可在所述处理器上运行的计算机程序,其中,所述存储器、所述处理器以及所述通信接口之间通过内部连接通路互相通信,其特征在于,所述处理器执行所述计算机程序时实现建立用户画像的方法的以下步骤:A computer device includes a memory, a processor, a communication interface, and a computer program stored on the memory and executable on the processor, wherein between the memory, the processor, and the communication interface Communication with each other through an internal connection path is characterized in that, when the processor executes the computer program, the following steps of the method for establishing a user portrait are implemented:
    获取用户的文本信息、音频信息和图像信息中的至少两种信息;Obtaining at least two kinds of information of text information, audio information and image information of a user;
    根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;Determine the status information of the user according to the at least two types of information and the status information analysis model, the status information is used to represent at least one of the personality and emotion of the user, and the status information analysis model is used to represent A mapping relationship between the at least two kinds of information and status information of the user;
    根据所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息。According to the status information of the user, output a portrait of the user, where the portrait includes status information of the user.
  10. 根据权利要求9所述的计算机设备,其特征在于,所述状态信息分析模型包括第一状态信息分析模型和第二状态信息分析模型,所述第一状态信息分析模型用于表示所述至少两种信息中的每种信息与所述每种信息对应的状态信息的映射关系,所述第二状态信息分析模型用于表示所述每种信息对应的状态信息和所述用户的状态信息的映射关系;The computer device according to claim 9, wherein the state information analysis model comprises a first state information analysis model and a second state information analysis model, and the first state information analysis model is used to represent the at least two A mapping relationship between each type of information and the status information corresponding to each type of information, and the second status information analysis model is used to represent a mapping between the status information corresponding to each type of information and the status information of the user relationship;
    其中,所述根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,包括:Wherein, determining the status information of the user based on the at least two types of information and status information analysis models includes:
    根据所述至少两种信息和第一状态信息分析模型,确定所述每种信息对应的状态信息;Determining, according to the at least two kinds of information and a first state information analysis model, state information corresponding to each type of information;
    根据所述每种信息对应的状态信息和第二状态信息分析模型,确定所述用户的状态信息。Determine the status information of the user according to the status information corresponding to each type of information and a second status information analysis model.
  11. 根据权利要求9所述的计算机设备,其特征在于,所述根据所述用户的状态信息,输出所述用户的画像,包括:The computer device according to claim 9, wherein the outputting a portrait of the user according to the status information of the user comprises:
    根据所述用户的状态信息,输出图像,所述图像能够描绘所述用户的画像。According to the status information of the user, an image is output, and the image can depict a portrait of the user.
  12. 根据权利要求9所述的计算机设备,其特征在于,所述根据所述用户的状态信息,输出所述用户的画像,包括:The computer device according to claim 9, wherein the outputting a portrait of the user according to the status information of the user comprises:
    根据所述用户的状态信息,输出文本,所述文本能够描述所述用户的画像。According to the status information of the user, a text is output, and the text can describe a portrait of the user.
  13. 根据权利要求9至12中任一项所述的计算机设备,其特征在于,所述画像还包括所述用户的个人特征信息,所述个人特征信息包括所述用户的社会属性、生活习惯和消费行为中的至少一项。The computer device according to any one of claims 9 to 12, wherein the portrait further includes personal characteristic information of the user, and the personal characteristic information includes social attributes, living habits, and consumption of the user At least one of the actions.
  14. 一种计算机设备,包括存储器、处理器、通信接口以及存储在所述存储器上并可在所述处理器上运行的计算机程序,其中,所述存储器、所述处理器以及所述通信接口之间通过内部连接通路互相通信,其特征在于,所述处理器执行所述计算机程序时实现建立状态信息分析模型的方法的以下步骤:A computer device includes a memory, a processor, a communication interface, and a computer program stored on the memory and executable on the processor, wherein between the memory, the processor, and the communication interface Communication with each other through an internal connection path is characterized in that, when the processor executes the computer program, the following steps of a method for establishing a state information analysis model are implemented:
    获取样本用户的文本信息、音频信息和图像信息中的至少两种信息;Obtaining at least two kinds of information of text information, audio information and image information of a sample user;
    获取所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种;Acquiring status information of the sample user, where the status information is used to represent at least one of a character and an emotion of the sample user;
    根据所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本用户的状态信息之间的映射关系。Establishing the state information analysis model according to the at least two kinds of information and the state information of the user, the state information analysis model used to represent a mapping between the at least two kinds of information and the state information of the sample user relationship.
  15. 一种计算机可读存储介质,用于存储计算机程序,其特征在于,所述计算机程序被处理器执行时实现建立用户画像的方法的以下步骤:A computer-readable storage medium for storing a computer program, characterized in that, when the computer program is executed by a processor, the following steps of a method for establishing a user portrait are implemented:
    获取用户的文本信息、音频信息和图像信息中的至少两种信息;Obtaining at least two kinds of information of text information, audio information and image information of a user;
    根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,所述状态信息用于表示所述用户的性格和情绪中的至少一种,所述状态信息分析模型用于表示所述至少两种信息与所述用户的状态信息的映射关系;Determine the status information of the user according to the at least two types of information and the status information analysis model, the status information is used to represent at least one of the personality and emotion of the user, and the status information analysis model is used to represent A mapping relationship between the at least two kinds of information and status information of the user;
    根据所述用户的状态信息,输出所述用户的画像,所述画像包括所述用户的状态信息Output a portrait of the user according to the status information of the user, the portrait including status information of the user
  16. 根据权利要求15所述的计算机可读存储介质,其特征在于,所述状态信息分析模型包括第一状态信息分析模型和第二状态信息分析模型,所述第一状态信息分析模型用于表示所述至少两种信息中的每种信息与所述每种信息对应的状态信息的映射关系,所述第二状态信息分析模型用于表示所述每种信息对应的状态信息和所述用户的状态信息的映射关系;The computer-readable storage medium according to claim 15, wherein the state information analysis model comprises a first state information analysis model and a second state information analysis model, and the first state information analysis model is used to represent all The mapping relationship between each type of information of at least two types of information and the status information corresponding to each type of information is described, and the second status information analysis model is used to represent the status information corresponding to each type of information and the status of the user Information mapping relationship;
    其中,所述根据所述至少两种信息和状态信息分析模型,确定所述用户的状态信息,包括:Wherein, determining the status information of the user based on the at least two types of information and status information analysis models includes:
    根据所述至少两种信息和第一状态信息分析模型,确定所述每种信息对应的状态信息;Determining, according to the at least two kinds of information and a first state information analysis model, state information corresponding to each type of information;
    根据所述每种信息对应的状态信息和第二状态信息分析模型,确定所述用户的状态信息。Determine the status information of the user according to the status information corresponding to each type of information and a second status information analysis model.
  17. 根据权利要求15所述的计算机可读存储介质,其特征在于,所述根据所述用户的状态信息,输出所述用户的画像,包括:The computer-readable storage medium according to claim 15, wherein the outputting a portrait of the user according to the status information of the user comprises:
    根据所述用户的状态信息,输出图像,所述图像能够描绘所述用户的画像。According to the status information of the user, an image is output, and the image can depict a portrait of the user.
  18. 根据权利要求15所述的计算机可读存储介质,其特征在于,所述根据所述用户的状态信息,输出所述用户的画像,包括:The computer-readable storage medium according to claim 15, wherein the outputting a portrait of the user according to the status information of the user comprises:
    根据所述用户的状态信息,输出文本,所述文本能够描述所述用户的画像。According to the status information of the user, a text is output, and the text can describe a portrait of the user.
  19. 根据权利要求15至18中任一项所述的计算机可读存储介质,其特征在于,所述画像还包括所述用户的个人特征信息,所述个人特征信息包括所述用户的社会属性、生活习惯和消费行为中的至少一项。The computer-readable storage medium according to any one of claims 15 to 18, wherein the portrait further includes personal characteristic information of the user, and the personal characteristic information includes social attributes and life of the user Habits and consumer behavior.
  20. 一种计算机可读存储介质,用于存储计算机程序,其特征在于,所述计算机程序被处理器执行时实现建立状态信息分析模型的方法的以下步 骤:获取样本用户的文本信息、音频信息和图像信息中的至少两种信息;A computer-readable storage medium for storing a computer program, characterized in that when the computer program is executed by a processor, the following steps of a method for establishing a state information analysis model are implemented: obtaining text information, audio information, and images of a sample user At least two types of information;
    获取所述样本用户的状态信息,所述状态信息用于表示所述样本用户的性格和情绪中的至少一种;Acquiring status information of the sample user, where the status information is used to represent at least one of a character and an emotion of the sample user;
    根据所述至少两种信息和所述用户的状态信息,建立所述状态信息分析模型,所述状态信息分析模型用于表示所述至少两种信息和所述样本用户的状态信息之间的映射关系。Establishing the state information analysis model according to the at least two kinds of information and the state information of the user, the state information analysis model used to represent a mapping between the at least two kinds of information and the state information of the sample user relationship.
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