WO2019216680A1 - Procédé de comparaison et d'analyse de contenu utilisant un écran de verrouillage d'un terminal de communication mobile - Google Patents

Procédé de comparaison et d'analyse de contenu utilisant un écran de verrouillage d'un terminal de communication mobile Download PDF

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Publication number
WO2019216680A1
WO2019216680A1 PCT/KR2019/005611 KR2019005611W WO2019216680A1 WO 2019216680 A1 WO2019216680 A1 WO 2019216680A1 KR 2019005611 W KR2019005611 W KR 2019005611W WO 2019216680 A1 WO2019216680 A1 WO 2019216680A1
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WIPO (PCT)
Prior art keywords
content
lock screen
contents
user
comparison
Prior art date
Application number
PCT/KR2019/005611
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English (en)
Korean (ko)
Inventor
이재규
심영택
정재락
Original Assignee
Lee Jaekyu
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Publication date
Application filed by Lee Jaekyu filed Critical Lee Jaekyu
Publication of WO2019216680A1 publication Critical patent/WO2019216680A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/66—Substation equipment, e.g. for use by subscribers with means for preventing unauthorised or fraudulent calling
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/725—Cordless telephones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
    • H04M2201/34—Microprocessors

Definitions

  • a method of comparing and analyzing contents using a lock screen of a mobile communication terminal is presented.
  • a mobile communication terminal including not only communication functions but also various other functions, for example, smart phones, mobile phones, PDAs, web pads, notebooks, tablets, tablets, wearable devices, and the like, are widely used. These terminals not only enable the same or similar environment as the desktop anytime, anywhere, but also include telephone functions, which are rapidly becoming commonplace.
  • the communication terminals may install not only an application installed at the time of manufacture but also an application transmitted through an external market and may implement a function of the corresponding application.
  • the mobile communication terminal is turned off if there is no external input for a certain period of time to reduce power consumption, when the user touches the screen or inputs a button, receives a voice command from the user or displays
  • the display screen may provide a standby screen which is a standby screen of the mobile communication terminal, or a lock screen may be provided to prevent an unintentional switching of the idle screen prior to the standby screen.
  • the lock screen may be switched to the standby screen according to the user's additional input, or further, the lock screen may be switched to the standby screen only when the user authentication such as a lock code, a lock pattern, and the user's biometric information is completed.
  • the lock screen may include basic information such as time and battery level, and may include a user interface for unlocking.
  • a lock screen is a screen that a user first encounters and most frequently encounters in using a mobile communication terminal, and is recognized as a new media space. For example, an advertisement or news may be provided on the lock screen, and an execution screen of a specific application may be displayed to improve user access to the application.
  • the technology of providing an advertisement on the lock screen and providing a reward to the user as a reward thereof has a problem in that the user repeatedly turns on the lock screen without checking the advertisement displayed to obtain only the reward. In this case, it is also difficult to expect the effect of the advertisement, and it is easy to determine the user's preference based on this.
  • One embodiment of the present application is a content comparison analysis method using a lock screen of a mobile communication terminal, the step of providing an application that can provide content to the lock screen of the mobile communication terminal when installed in the mobile communication terminal, content providing server Providing first comparison content including a plurality of contents to a mobile communication terminal in which an application is installed through the mobile terminal, and receiving first selection information from the application through a content providing server. It is generated by selecting some of the plurality of contents included in the first comparison content.
  • the first selection information includes selected content among the plurality of contents and content not selected among the plurality of contents, or include unique identification information of the first comparison content and selected contents among the plurality of contents.
  • the lock screen provided by the application may include a plurality of contents, a respective intern interface for selecting each of the plurality of contents, and a unlocking interface for switching from the lock screen to the standby screen.
  • Yet another embodiment may include determining second comparison content to be sent to the application based on the first selection information and receiving second selection information from the application through the content providing server.
  • the second selection information may be generated as the user selects some of the plurality of contents included in the second comparison content.
  • the first selection information may give different weights to the selected content among the plurality of contents and the content not selected among the plurality of contents.
  • the first selection information may include a comparison result value for the first comparison content, and the comparison result value may be determined according to a user's selection of a plurality of contents of the first comparison content.
  • the first selection information gives different weights to the selected content among the plurality of contents and the content not selected among the plurality of contents
  • the second selection information is not selected among the selected content and the plurality of contents among the plurality of contents. Different weights may be assigned to the unselected content, and an associated weight may be assigned to the selected content included in the first selection information and the selected content included in the second selection information.
  • the first comparison content may be determined based on basic information collected through the application.
  • the first selection information may include time information taken after the first comparison content is displayed until the user selects some of the plurality of contents, and further includes time weighting to the first selection information based on the time information. May be given.
  • the user can concentrate on the advertisement so that the user's preference for the contents can be confirmed. For example, if only one ad is presented on the lock screen, the user can proceed to the next step without worrying about the ad content itself, but if a large number of ads are presented on the lock screen, Because you have to make one choice.
  • the content provider (or application) can confirm the user's preference for a particular product and a competitive product, as well as the user's preference for different products (services) of the same manufacturer (or service) company.
  • a content provider or an application (hereinafter, referred to as a "content provider") may check a user's preference for a product (service) that is currently on the market as well as a future product (service).
  • the content of the next presented content may be determined according to a result of the user's selection.
  • new comparison content determined according to the selection result of the user may be provided to allow the user to make another selection. That is, by repeating the process of providing the comparison content and providing the new comparison content according to the selection result, the direction of the user's selection can be mapped, and the user preference can be predicted more accurately.
  • the time required for the user to check and select the comparison content on the lock screen may be stored as data and reflected in the user's selection result. In this case, it is possible to distinguish whether the user has made an immediate choice or has been carefully thought out and determined, thereby identifying the superiority between the comparison contents and providing different and differentiated rewards to the user based on this. have.
  • a mobile communication terminal when a mobile communication terminal includes a user's eye (iris, etc.) or face recognition function, the terminal compares a plurality of contents presented on the lock screen to how hard the user makes a decision using the movement of the user's eyes or face. You may also be able to gather information about the issue, or the prudence of the decision. Based on this, different rewards may be provided to the user.
  • an embodiment of a method of providing a plurality of contents using a plurality of lock screens provided by display units of a plurality of mobile communication terminals may include displaying content 1 on a first portion of the lock screen 1 of the mobile communication terminal 1; Displaying content 2 different from content 1 on a second portion of a location different from a first portion of lock screen 1 of terminal 1; Displaying content 2 on a first portion of lock screen 2 of mobile communication terminal 2; And displaying content 1 on a second portion at a position different from the first portion of lock screen 2 of terminal 2, so that each of users 1 and 2 of terminals 1 and 2 compares contents 1 and 2; And a content providing method of reducing visual deviation of users due to different positions of the second portion and the second portion.
  • the method includes displaying content 1 on the top of the lock screen 1 and the content 2 on the bottom; And displaying content 2 on the top of the lock screen 2 and content 1 on the bottom. Or displaying content 1 on the left side of the lock screen 1 and content 2 on the right side; And displaying content 2 on the left side of the lock screen 2 and displaying the content 1 on the right side. Or displaying content 1 on the upper left of the lock screen 1 and content 2 on the lower right; And displaying content 2 on the upper left of the lock screen 2 and content 1 on the lower right of the lock screen 2.
  • the content 1 displayed on the first portion of the lock screen 1 of the terminal 1 and the content 1 displayed on the second portion of the lock screen 2 of the terminal 2 may be disposed in the same direction or in opposite directions.
  • the content 1 displayed on the first portion of the lock screen 1 of the terminal 1 and the content 1 displayed on the second portion of the lock screen 2 of the terminal 2 are vertical (cross-centered), (horizontal) horizontal lines, and the like. It may be arranged in a line symmetry direction with respect to one of the diagonal lines.
  • the content 1 displayed on the first portion of the lock screen 1 of the terminal 1 and the content 1 displayed on the second portion of the lock screen 2 of the terminal 2 may be arranged in a point symmetrical direction with respect to a point near or at the center of the lock screen. have.
  • An embodiment of a content comparison method in which a plurality of contents are displayed on a plurality of lock screens provided by a display unit of a plurality of mobile communication terminals and a user compares the contents is provided at two different positions of the lock screen 1 of the mobile terminal 1.
  • the difference between the number of users belonging to the user group 1 and the number of users belonging to the user group 2 may be 30% or less, 20% or less, 10% or less, or 1% or less.
  • the two positions may be one of an upper portion and a lower portion of the lock screen, a left portion and a right portion of the lock screen, an upper left portion and a lower right portion of the lock screen, and an upper right portion and a lower left portion of the lock screen.
  • the difference in size and size (for example, height, width, or diagonal length) of the content 1 displayed on the lock screen 1 and the content 2 displayed on the lock screen 2 may be 30% or less, 20% or less, 10% or less, or 1% or less.
  • 1 is a diagram illustrating an embodiment of a mobile communication terminal.
  • FIG. 2 is a diagram illustrating a lock screen including comparison content.
  • FIG. 3 is a diagram illustrating a standby screen of a mobile communication terminal.
  • FIG. 6 illustrates a process of one embodiment.
  • FIG. 7 is a diagram illustrating an example of second comparative content of a comparative analysis method.
  • FIG. 8 is a diagram illustrating another example of the second comparative content of the comparative analysis method.
  • FIG. 9 is a diagram illustrating an example of first comparison content including a plurality of comparison contents.
  • FIG. 10 is an example of a content comparison analysis system using a lock screen.
  • 11 and 12 illustrate an example of a lock screen including comparison content in left, right, and top and bottom.
  • 13 is an example of second comparison content presented according to a result of selection of first comparison content.
  • first comparison content that presents a plurality of contents from side to side in preparation for background content.
  • 1 is a diagram illustrating an embodiment of a mobile communication terminal.
  • the mobile communication terminal 100 includes a display 110. Since the display 110 occupies a large portion of power consumption, the display 110 is turned off when the user does not use the mobile communication terminal 100. This is commonly referred to as a sleep mode, and data transmission, reception of a communication signal, and the like are possible even in the sleep mode. Since the sleep mode is basically a state in which the mobile communication terminal 100 is turned on, it is distinguished from a state in which the power of the mobile communication terminal is cut off.
  • the activation button 120 is a button for releasing the sleep mode in response to receiving an input signal such as an activation signal of the user. In the sleep mode, the sleep mode is maintained even when a touch is applied to the display 110.
  • the sleep mode is maintained in this case. Since the user presses the activation button 120 to transmit the input signal, the intention is to clearly release the sleep mode. In this case, the sleep mode is released and the display 110 is turned on.
  • an additional sensor in the mobile communication terminal 100, even if the activation button 120 is pressed, it can be confirmed whether the user intentionally pressed to input the input signal or inadvertently pressed by another object.
  • a sensor for measuring electrical conductivity or capacitance may be mounted on or around the activation button 120 to recognize whether the object pressed on the activation button 120 is a user.
  • the activation button 120 may be located at the bottom of the display 120, or may be located at the side or the back of the mobile communication terminal 100.
  • the activation button 120 may generate a signal when the user presses, but is not limited thereto.
  • the input signal may be generated even when the user touches a predetermined period or a predetermined number of times without pressing.
  • the activation button 120 may not be a physical button but a soft button existing on the display 110. In this case, in order to prevent the display 110 from being turned on even when the user does not intend to touch, a specific rule may be set and distinguished.
  • the activation button 120 may generate an input signal by touching or long touching a predetermined area of the display 110 or by drawing a specific pattern on the display 110. have.
  • the activation button 120 may be a voice recognition device. For example, when a user commands a voice, the user may recognize the command and turn on the display 110.
  • an activation button may be configured using a gesture sensor using a front camera, an infrared camera, or the like. For example, when a user makes a specific gesture with a specific body part such as a hand or a head in close proximity without contacting the mobile communication terminal 100, for example, he squeezes the hand, shakes the hand, or palms.
  • the display 110 may be turned on by recognizing a moving gesture or the like.
  • the user may recognize an operation of lifting or tilting the mobile communication terminal 100 and may determine it as an activation request input.
  • the user's brain wave may be used to recognize the user's activation request signal.
  • the activation button 120 is not limited to its position, physical shape, and the like, and may be any device capable of confirming a user's intention to turn on the display unit while the display unit is turned off.
  • the activation button 120 having a physical form as shown in FIG. 1, but the present invention is not limited thereto and may be replaced with other exemplary embodiments.
  • the lock screen may be displayed when the display 110 is turned on by inputting an input signal to the activation button 120.
  • the lock screen is a screen provided before the standby screen in order to prevent an unintentional switching to the idle screen.
  • the user may enter the standby screen by simply touching or dragging the screen on the lock screen, or may enter the standby screen after user authentication on the lock screen.
  • the idle screen 310 is a screen on which a user can substantially use the mobile communication terminal 300, and typically driving icons of various applications may be displayed.
  • password input, pattern input, fingerprint recognition, face recognition, iris recognition, voice recognition, etc. can be used. If authentication is successful, the user can enter the standby screen and if the authentication fails, the lock screen can be kept as it is. have.
  • the lock screen 310 when the activation button 120 is pressed, the lock screen is displayed, and when the user authentication is completed on the lock screen, the lock screen 310 may be entered, but is not limited thereto.
  • user authentication may be performed simultaneously with the pressing of the activation button 120 or before and after pressing.
  • the activation button 120 includes a fingerprint sensor
  • the user authentication using fingerprint authentication may be performed simultaneously with turning on the display 110 by pressing the activation button 120. In this case, the user may temporarily go through the lock screen and enter the standby screen without additional input as soon as the user authentication is completed, or maintain the lock screen if the user authentication fails.
  • the term “simultaneously” is not limited to the fact that the display unit is turned on and the start of user authentication is visually started at the same timing, and the case where the display unit is turned on and the user authentication is started in parallel is included.
  • “directly” that is, within 1 second, 500 msec, 200 msec or 100 msec after the user presses the button 120, and the like.
  • the display immediately enters the standby screen. If the user authentication fails, the display unit may not turn on or display the lock screen.
  • the display 110 is turned on and the front camera is activated to recognize the user's face or recognize the iris to perform user authentication.
  • the user may enter the standby screen without additional input. If the user authentication fails, the lock screen may be maintained.
  • the term "simultaneously" is not limited to the fact that the display unit is turned on and the start of user authentication is visually started at the same timing, and the case where the display unit is turned on and the user authentication is started in parallel is included.
  • the display if the lock screen is omitted and the user authentication is completed, the display immediately enters the standby screen. If the user authentication fails, the display may not be turned on or the lock screen may be displayed.
  • a lock screen displaying comparison content may be provided before or after user authentication.
  • the lock screen including the comparison content is displayed first, and if the lock screen is entered in the lock screen, the user authentication step may be performed, or if the activation button is pressed, the user authentication is performed first, and the user authentication is performed. After completion, the lock screen including the comparison content may be displayed. In this case, if the user authentication is successful, entering the unlock on the lock screen immediately enters the standby screen without additional user authentication, and if the user authentication fails, the user authentication may be required again when entering the unlock.
  • FIG. 2 illustrates a lock screen including comparison content according to an exemplary embodiment.
  • One embodiment discloses an embodiment in which two contents, such as A content 210 and B content 220, are provided for selection and one of them is selected, but is not limited thereto. You can also provide content and have one or more pieces of content selected. In addition, the user may select only one or more contents that he or she prefers from among a plurality of contents, select one or more contents that he / she does not prefer, or alternatively select one or more contents that he / she does not like instead of the contents that he / she does not like or prefer You can also do that.
  • the user may convey all of the preferences for a plurality of contents. For example, the user may sequentially transmit his or her preference or non-preference by sequentially selecting the contents. Alternatively, the user may transmit his / her preferences by varying the time to press or touch each content, or transmit his / her preferences by changing the contact area of his / her body when manipulating the contents.
  • the display may display a lock screen for simultaneously providing the A content 210 and the B content 220.
  • the A content 210 and the B content 220 may be divided and displayed in the same area.
  • the content may be displayed by dividing the lock screen diagonally into an upper left portion and a lower right portion, and the divided lock screen may be divided into a plurality of portions in the form of up, down, left and right or concentric circles. It may be.
  • the areas occupied by the A content 210 and the B content 220 may be different.
  • the user may perform an input for selecting one of the A content 210 and the B content 220.
  • the A content 210 may be selected by touching the A content 210 area or performing a drag input from the A content 210 area to a specific position, for example, a center portion.
  • a specific position for example, a center portion.
  • more detailed content about the A content or the B content may be additionally displayed.
  • a general touch may operate as a selection input and a long touch may serve as an additional information display.
  • the lock screen may include a lock release interface for entering the standby screen in addition to the A content and the B content. The unlocking interface may be driven by touching or dragging a specific area.
  • the user may be directed to a web page for providing additional information about the selected content or an application related to the selected content may be driven.
  • a content may be displayed on the entire screen and B content may disappear. In this case, only the A content may be displayed on the screen.
  • the lock screen may display an A content, a link interface for accessing additional information of the A content, and an interface for unlocking.
  • a user may unlock the lock without looking at it.
  • the reward may be provided to the user.
  • the user simply desires the reward and does not check the content or the content of the advertisement. Often touch the link interface.
  • car A and car B as comparative content
  • the user selects their preferred car, either consciously or unconsciously, and such user selection is based on the user's basic information, for example, It can be collected and stored alongside gender, age, region of residence, language used, and selection time. If you collect this data from multiple users, you can identify comparative preferences for cars A and B by age, gender or region. Can be.
  • the content provider may present certain comparison conditions and confirm user selection under those conditions. Unlike a simple user's preference survey, a content provider can arbitrarily establish a condition and can grasp in detail the preference selected under the condition. Such a comparative analysis method will be described in more detail below using conditional probability theory.
  • the content providing server may provide an application that can be installed in the user's mobile communication terminal. This may be provided for direct download from a specific website operated by the content providing server, or may be provided through an application providing site, for example, Google Play or an App Store.
  • the application may provide a lock screen when downloaded and installed in the user's mobile communication terminal. In this case, a comparison content as described above may be provided on the lock screen.
  • the comparison content may be provided through data communication with the mobile communication terminal.
  • the application may be running in the background while the display unit is turned off.
  • the application may receive the comparison content and display the lock screen including the comparison content on the background screen. In this case, when the display is turned on by pressing the activation button, a lock screen including the comparison content may be immediately displayed.
  • the application may be driven when the activation button is pressed to display a lock screen including the comparison content.
  • the comparison content may be received in advance, or when the activation button is pressed, the comparison content may be received and displayed.
  • the selection information may include not only information indicating that the A content has been selected, but also information about the A content, the B content, and the selected content.
  • the selection information may include information that content A is selected and content B is not selected, or may include information that content A and content B are provided as comparison content, and content A of which is selected. .
  • the selection information may include a unique number of the comparison content and the selected content.
  • the content providing server may know that the comparison content includes the A content and the B content through the unique number of the comparison content, and may check which content among the A content and the B content is selected based on the selected content information.
  • the form of the selection information may vary, it is sufficient if the content providing server is provided to recognize the information that the user selected the A content among the A content and the B content.
  • comparison content 400 is an example of a data structure of comparison content 400 and selection information 430, 460.
  • the comparison content 400 may include unique identification information 410 and content information 420 to be output on the lock screen.
  • the unique identification information 410 AB is information indicating that the A content and the B content are provided for comparison
  • the content information 420 may include image information to be displayed on the actual lock screen.
  • the content providing server transmits the comparison content data including the unique identification number 410 and the content information 420 to the user's mobile communication terminal, and the mobile communication terminal receives the comparison content data through the application, which is stored on the lock screen. I can display it.
  • the application may transmit data including the selection information to the content providing server.
  • the selection information may include selection information data 430.
  • the selection information data may include unique identification information 440 of the comparison content and the selected content information 450.
  • the selection information data may provide information that the user has selected the A content with respect to the comparison content provided with the A content and the B content.
  • the selection information data 460 may transmit the selected content information 470 and the unselected content information 480 without the unique identification information.
  • the content providing server may confirm that A content is selected through the selected content information 470 and B content is not selected through the unselected content information 480.
  • the selection information of FIG. 4 is not limited thereto as an embodiment, and the selection information is sufficient if the user can provide the content providing server with information on which content is selected in a situation where a candidate is provided.
  • the selection information may further include selection time information.
  • the selection time information refers to a time taken from the moment when the lock screen is displayed so that the comparison content is provided to the user until the user inputs the selection for the comparison content.
  • the time for the user to select it may be different. For example, if the user has a certain preference for any of the comparison content, the selection time may be shortened. In contrast, if the comparison content is the same, the selection time may be relatively long. Therefore, the intensity of the user's preference for the comparison content may be analyzed through the selection time information, and through this, the same selection may be differentiated and weighted. Specifically, according to the embodiment, not only the user's relative preference itself for the comparative content but also the strength of the preference may be analyzed.
  • FIG. 5 is a view for explaining an embodiment from a user's perspective.
  • step 500 the display unit of the mobile communication terminal is turned off. In other words, it is in a sleep mode and is not in a power-off state in which the power of the mobile communication terminal itself is turned off.
  • step 510 it is checked whether a user input has been received. For example, check if the activation button is pressed. If there is no user input, the process returns to step 500 and if there is a user input, the process proceeds to step 520.
  • step 520 the lock screen including the comparison content is displayed on the display unit.
  • the user may check, for example, a screen on which A content and B content are simultaneously displayed through the lock screen.
  • step 530 it is checked whether the user has input the unlock. If the user disregards the comparison content and inputs unlock, the process proceeds to step 540 to display the standby screen. If there is no unlock input, the flow proceeds to step 550.
  • step 550 it is checked whether the user selects one of the comparison contents. If there is no selection for a predetermined time, the process returns to step 500 to turn off the screen. If one of the comparison contents is selected, the process proceeds to step 560.
  • the user may move to a web page, an application, or the like for more specific information on the selected content, and display detailed content of the selected content on the display unit.
  • the selected content may be displayed in the full screen on the lock screen without moving to the selected content as in step 560.
  • the comparison content screen in which the A content and the B content are simultaneously displayed, when the user selects the A content, only the A content is displayed on the lock screen and the B content may disappear.
  • an unlocking interface and a link interface for linking to additional information about the A content may be disposed. Accordingly, the user may select and confirm the A content on the lock screen, and then move to a web page for additional information of the A content through an additional input, or enter the idle screen through unlocking.
  • comparison content may be advertisements of two product brands.
  • a competing brand is provided as a comparison content to be selected by the user, it is possible to determine which user tends to prefer which brand according to the user's age, gender, region, and language used. In other words, you can target your consumer groups more precisely by identifying which brand is more attractive to your particular consumer compared to competing brands.
  • one brand may provide two newly launched products as comparative contents and analyze which products should be more focused on which consumers based on the user's selection information.
  • the comparison content may be current issues, news, and the like. For example, two news may be presented to determine which news the user is more interested in.
  • a direct survey may be performed using the comparison content.
  • a survey is a very difficult part to receive a voluntary response from a user by randomly calling or asking a user's response using a written questionnaire.
  • it is very easy to receive the user's voluntary response when presenting the questionnaire to the user as a comparison content on the lock screen.
  • competing election candidates, or competing political parties may be presented in comparison content to allow a user to select a candidate or political party.
  • the selection information collected through this analysis may analyze preferences for specific candidates according to the user's age, region, gender, etc., and in particular, may provide information such as relative preference, and thus, various comparative analysis is possible.
  • the comparison content may be provided in a quiz format to further induce interest of the user.
  • the comparison content may not be asking for the user's preference, but may be directed to the higher preference of the general public.
  • the comparison content may be presented as "a Korean's favorite color? Red or blue" to allow the user to match it.
  • the results of the selections accumulated by other users can be provided to show which one is selected more.
  • the user's selection can be added to this cumulative result and applied to the next user.
  • a reward may be presented, such as coupons, points, cash, or the like, and in particular, a larger reward may be presented when successively matching a predetermined number of times.
  • a quiz with a higher difficulty may be presented for the next comparison content of the lock screen according to the result.
  • the comparison content of the next lock screen may be presented immediately after the first comparison content is matched, or may be presented in the next lock screen when the display unit is turned off and on.
  • the analysis using the comparative content is not limited to one-off, and the next comparison content may be determined according to the user's selection result.
  • the first comparison content is provided.
  • a and B may be arbitrarily determined by the content providing server since the first comparison content is the comparison content that is first presented.
  • the first comparison content may be determined based on basic information of the user, for example, gender, age, region of residence, nationality, language of use, or the like, or may be determined based on a time at which the comparison content is currently provided.
  • the first comparison contents are presented A and B, and different second comparison contents are prepared according to the user's selection.
  • Step 610 is when the user selects A in the first comparison content. If the user selects A in the first comparison content, the second comparison content provides A1 and A2. If the user selects B in the first comparison content, the second comparison content may provide B1 and B2. As such, the second comparison content to be provided is determined according to the selection result of the first comparison content.
  • the second comparison content may be presented on the next lock screen. For example, when the user selects A in the first comparison content, the selection information for this is transmitted to the content providing server. On the other hand, when the user selects A, the user may be linked to the web page or application related to A, or immediately unlock the A and go to the idle screen. Thereafter, when the mobile communication terminal enters the sleep mode and the activation button is input again to display the lock screen, the second comparison content may be provided to the lock screen at this time.
  • step 610 If the user selects A1 in step 610, the next comparison screen may be provided with the third comparison content according to step 620. Similarly, step 630 may proceed.
  • the second comparison content is determined according to the first selection information for the first comparison content
  • the third comparison content is determined according to the second selection information for the second comparison content
  • the fourth comparison content is the third comparison content. It is determined according to the third selection information about the comparison content.
  • the correlation between the first selection information and the fourth selection information may be analyzed, and the fifth, sixth, and seventh selection information may be predicted through the first selection information through data collection. have.
  • a weight for A may be given more than B.
  • a weight for A1 may be given more than A2.
  • the weight for A11 can be given more than A12.
  • an association weight may be assigned between A and A1.
  • the association weight between A and A1 may be greater than the association weight between A and A2.
  • the association weight between A1 and A11 may be greater than the association weight between A1 and A12.
  • the user's selection information determines the next comparison content, and thus, the user's selection information accumulated has an organic connection relationship, and an association weight in each connection relationship may numerically indicate the strength of the connection relationship. . Therefore, the selection results at each stage can be analyzed and the next selection can be predicted. Furthermore, since the content providing server collects many user's selection information and utilizes it as big data, the content providing server can more accurately predict the selection pattern according to the user.
  • the horizontal / vertical comparison analysis method using the above-described weight is not limited thereto as an embodiment, and content selected and content not selected according to selection information are distinguished, and next comparison content is determined according to the selected content.
  • Various comparative analysis methods can be applied by using characteristics. In this way, the user's next choice or another user's choice can be predicted effectively.
  • FIG. 7 is another example of the second comparative content of the above-described comparative analysis method, and instead of the one-time comparison analysis, an example of why the user selected or did not select specific content is displayed so that the user can easily convey the reason to the content provider. This is one embodiment.
  • the second comparison content displays examples of the reason why the user selected the A content or the reason for not selecting the B content.
  • the user may enter in the text why he or she did not select A content or B content.
  • the second comparison content displays examples, such as a 1 to a 6 , for the reason in the user interface, and the user selects the content or the B content for selecting the A content by selecting one or more of them. Reasons for not doing so can be easily communicated.
  • an example of why the user selected the A content or the reason for not selecting the B content is a picture or a picture of the A or B content.
  • the second comparison content may be displayed by using an image such as an image.
  • FIG. 8 is another example of the second comparative content of the above-described comparative analysis method. While FIG. 7 is second comparative content mainly using text, FIG. 8 corresponds to second comparative content mainly using an image such as a picture or a picture. do.
  • the second comparison content provided when the user selects the A content is a picture or a picture showing detailed characteristics of the first comparison content, and shows various characteristics of the A content or the B content that the user does not select. Display.
  • the second comparative content is the handle (a 1 ), the seam (a 2 ), the shape of the body (a 3 ), the width of the body (a 4 ) and the body Displays a graphical user interface for height (a 5 ), and the user can easily convey information about it by manipulating or touching one or more interfaces indicating why the A handbag was selected or why the B handbag was not selected. have.
  • the user may press a 3 or a 4 and a 5 .
  • the characteristics of the content may be, in addition to the above-described appearance characteristics, the material, weight, the presence or absence of the handbag, the location or the number.
  • the characteristics of the content displayed on the second comparison content are the features related to the vehicle body, such as the overall length, width, and height of the vehicle, the characteristics related to tires such as wheel bases and wheels, seat size, number It may be an appearance feature such as an arrangement, and the content feature displayed in the second comparison content may include an engine type, a size, an output, a compression ratio, a fuel economy, a maximum output, a maximum torque, a time required for a constant speed to stop, and the like. It may be an engine characteristic, a transmission characteristic such as a transmission type or a transmission ratio, or a functional characteristic such as whether autonomous driving is possible. In addition, the characteristic may be a characteristic related to a price such as a price or a discount.
  • the motor characteristics such as the size and output of the electric motor, as well as the motor characteristics such as the size and output of the electric motor as well as the appearance characteristics, price characteristics, and functional characteristics described above, the degree of influence of the output by the battery type, ampere capacity, temperature, charging time, etc. Battery characteristics.
  • the second comparison content may display characteristics of each content.
  • the characteristics may include the type and quantity of goods (or services) handled by each website, the type and means of payment, the delivery period and the price, and the discount.
  • FIG. 9 illustrates another example of first comparison content including a plurality of comparison content, and displays various characteristics on each comparison content. That is, the lock screen of FIG. 9 may be referred to as a mixture of the lock screen of FIG. 2 and the second comparison content of FIG. 7 or 8.
  • FIG. 9 discloses an embodiment in which two contents, namely, A content 910 and B content 920, are displayed on a lock screen for the purpose of explanation, and the user selects one of them. Alternatively, by displaying three or more contents according to a suitable arrangement, the user may select one or more contents.
  • the user may provide one or more reasons for the user's selection to the content provider by manipulating one or more graphical user interfaces.
  • the user may select and provide respective characteristics that the user prefers without selecting one of the two contents.
  • the handbag handle that a user prefers as an example a B content (920) to select a 1 instead of b 1, and if you are a width and height of the preferred joint, the body, the body to A content (910), a 2, a 3 , a 4 , a 5 can be selected.
  • the comparative analysis method of allowing a user to select a specific content or a reason for not selecting the specific content provides various advantages.
  • the content provider can collect and analyze not only the consumer's evaluation of the entire product (service) but also the customer's evaluation of the detailed characteristics of each part, design, etc. of the product (service).
  • the user's location or personal information can be used to determine the user's evaluation of a particular region, gender, age, or income level on the overall and detailed characteristics of the product (service). You can also provide (services).
  • FIG. 10 is a flowchart illustrating a content comparison analysis system using a lock screen, according to an exemplary embodiment.
  • the content providing server may transmit an application to the user's mobile communication terminal for communication between the user's mobile communication terminal and the content providing server.
  • the user may download through the application store or directly from a site provided by the content providing server.
  • An application may require the user to enter user basic information.
  • the membership registration process may collect basic information such as the user's age, gender, region of residence, nationality, and language.
  • transmission of user basic information may be omitted according to an embodiment.
  • the content providing server may determine the first comparison content according to the basic user information and transmit it to the user's mobile communication terminal. If the user basic information is not provided, the first comparison content may be arbitrarily determined by the content providing server.
  • the mobile communication terminal of the user When the mobile communication terminal of the user enters the activation button in the sleep mode to display the lock screen, the mobile communication terminal may display the first comparison content on the lock screen.
  • the first comparison content may be received when an activation button is input, or may be previously received in a sleep mode and temporarily stored in the mobile communication terminal.
  • the user may check the first comparison content and select some of the presented contents.
  • the first selection information for this selection may be transmitted to the content providing server.
  • the content providing server may determine the second comparison content based on the received first selection information and transmit it to the user's mobile communication terminal.
  • the second comparison content may be previously stored and temporarily stored in the mobile communication terminal, or may be transmitted when the next lock screen is displayed.
  • the second comparison content may be provided without going through the sleep mode after the selection of the first comparison content is made, and may also be provided when the lock screen is displayed again after going through the sleep mode after the selection of the first comparison content is made. It may be.
  • the user may similarly select some of the provided content, and the second selection information for the selection may be transmitted to the content providing server.
  • the content providing server may determine the third comparison content based on the second selection information, and transmit the third comparison content to the mobile communication terminal.
  • FIG. 10 is described based on the embodiment of FIG. 2, but is not limited thereto, and may be applied to the embodiments of FIGS. 7 to 9.
  • the provision of such comparative content may be repeated continuously and may also be provided to various users. Through this, data about user preferences can be collected and analyzed.
  • the above-described various comparison contents and various information providing methods using the same may be used for various purposes of the above and the following.
  • the content and the information providing method may include various visual deviations, response deviations, or usage deviations
  • the content provider corrects the content, thereby increasing the accuracy of the selection result of the comparison content, as well as the customized products desired by the target consumers ( Service).
  • visual deviation refers to a deviation caused by human vision or stereotype when providing content by dividing a terminal screen such as a lock screen or a standby screen into two or more parts.
  • a terminal screen such as a lock screen or a standby screen into two or more parts.
  • a user prefers the right side or the right side, which means “correct”, compared to the left side. Accordingly, the user may unconsciously select the content displayed on the right side rather than the content displayed on the left side of the terminal screen regardless of the property of the content.
  • the terminal screen is divided into left and right or up and down along an oblique line, a curved line or a horizontal line, even if the area of the divided parts is the same, the user may feel that one side is larger than the other side, and the difference in the area of feeling is also the user.
  • the user may feel that one portion is wider than the other, depending on the color of the background or the color of the content displayed on each portion. This means that warm colors appear wider than one color, brighter colors appear wider than lower colors, brighter colors with higher saturation appear wider than darker ones with less saturation, and colors that advance or expand appear wider than retracted or contracted colors. This is because of the optical illusion already demonstrated in color theory.
  • the content provider may adjust the area, position, and layout of each portion of the terminal screen in consideration of the visual deviation.
  • the content provider may allow portions of the terminal screen divided into diagonal lines, curves, top and bottom, left and right to have the same area.
  • the area of the upper and lower portions of the lines or curves is adjusted to be different, so that the actual area of the portions may be different.
  • the parts can be manipulated so that the area felt by them is the same.
  • the content provider divides a plurality of users into two or more groups, and then the same content is different in each group. You can provide comparison content represented in an array. For example, when splitting the screen of the terminal 1100 from side to side based on a vertical line as shown in FIG. 11, and then displaying the A content 1110 and the B content 1120 on each part, the content provider may include the A content (left and right, respectively). A screen displaying the 1110 and the B content 1120 is provided to the user 1 group, and the screens displaying the B content 1120 and the A content 1110 on the left and right, respectively, are provided to the user 2 group. Can be. Through this, the content provider can minimize the influence of the visual deviation that can be caused by various factors such as the position of the content as well as the angle and color when the user selects one of the comparison contents.
  • the content provider may adjust the number of users belonging to the user 1 group and the user 2 group in consideration of this.
  • comparison content displayed in the above-described different arrangements can be configured in various ways.
  • comparison content 1 provided to the user 1 group displays A on the left (or top) portion and B on the right (or bottom) portion, while comparison content 2 provided to the user 2 group is A on the right (or bottom).
  • A can be displayed on the left (or top).
  • the comparison content 2 displays A on the right side (or bottom side) and A on the left side (or top side), but A of the comparison content 2 may be line symmetry or point symmetry of A of the comparison content 1.
  • the comparison content 1 when the plurality of contents are delivered to the comparison content 1 in which a plurality of contents are displayed in a specific position or a specific arrangement, the same contents are delivered to the user group 2 in the same position or in a different arrangement.
  • the provider may simultaneously deliver the comparison content 1 and the comparison content 2 to the user group 1 and the user group 2, respectively. That is, the comparison content 1 may be simultaneously sent to all the users of the user group 1, and at the same time, the comparison content 2 may be sent to all the users of the user group 2.
  • the comparison content 1 may be sent to m people who are not all or part of user group 1
  • the comparison content 2 may be sent to n people who are not all or part of user group 2, where m and n may be the same or different.
  • the comparison contents 1 and 2 may be sequentially or randomly sent to the users of the user group 1 and the users of the user group 2, respectively.
  • the comparison content 1 is sent to m people who are not all or part of user group 1, and at the same time or before and after the comparison content 2 is sent to n people who are not all or part of user group 2, and compared according to the response status of users of each group.
  • Content 1 or comparative content 2 may also be sent to users in user group 1 or user group 2.
  • “response deviation” displays various comparison contents after dividing users into two or more groups, and refers to a deviation caused by different participation of users belonging to the groups.
  • the screen of the terminal 1100 is radially divided into three parts of 1, 2, and 3, each 120 ° , and the content provider displays a screen displaying the contents of A, B, and C in parts 1, 2, and 3, respectively.
  • the selection result has a relatively small number of users who select one of the comparison contents in which C is displayed in portion 1, compared to a user who selects one in the comparison contents in which A or B is displayed in portion 1, and thus the selection result is " It is possible that inaccuracies resulting from "visual deviation" were included.
  • the content provider may analyze the result in consideration of the above visual deviation. For example, if the screen is divided into one-third circle on the top and one-third circle on the left and right sides. If the ratio of users who select the top 1/3 won is twice as high as the user who selects the top 1/3 won due to the visual deviation, the result of selecting the top 1/3 won is multiplied by the weight 0.5. The result of selecting another 1/3 won can be multiplied by 1.0 to analyze the result.
  • the content provider provides the same comparison content to other users, which is the same as the comparison content provided to the three relatively unresponsive users, and then includes the results obtained from them in the existing results, thereby presenting the existing results in the existing results.
  • the deviation can be overcome.
  • FIG. 12 illustrates an example of displaying the A content 1210 and the B content 1220 on the upper and lower portions of the screen of the terminal 1200 by dividing the screen of the terminal 1200 vertically.
  • the area of the upper and lower parts is equal in principle, but if the upper and lower positions themselves can affect the user's selection, the two areas may be different for correction or different groups of users may be used.
  • the content provider may adjust the number of users of a plurality of user groups differently in consideration of this.
  • a pair of graphic user interfaces 1211 and 1221 corresponding to the A content 1210 and the B content 1220, respectively, may be disposed at a portion of the screen of the terminal 1200, for example. You can also place it.
  • the content provider rotates each content or spaces a plurality of detailed contents corresponding to each content. It may be provided in order to overlap, sequentially or at the same time or each of the detailed content. Alternatively, the content provider may provide detailed content only if the user desires.
  • the input signal transmitted by the user is the signal 1
  • the user may recognize that the user wants the detailed content. For example, when the user shortly or weakly presses or touches the content A, this may be recognized as a signal 1 and when the user presses or touches the content A long or strongly, the signal 2 may be recognized.
  • the content provider may utilize various methods of the results of the above-described various information providing methods.
  • the content provider may use the above result as a conditional probability instead of a probability for the user's selection. For example, when 70 out of 100 users select content B, this cannot be interpreted to mean that 70% of all users prefer content B. This is because even if the content provider compares the content B with the content C, there is no guarantee that 70 out of 100 users will select the content B. Therefore, the above result is a conditional probability that 70% of users prefer the content B when the content B is compared with the content A.
  • Equation 1 P means probability and A and B respectively mean content A and content B, and AB or BA means that the content provider contrasts content A and content B with each other.
  • A) and P (B) refer to the probability that the user selects the contents A and B among the contents A and B, respectively. Therefore, in the above example, it can be seen that P (B
  • AB) 0.7. Therefore, when the content B is compared with the content A, the probability of the user who prefers the content A is 0.3, which is expressed by Equation 2 below.
  • the content provider may enjoy various advantages.
  • the content provider selects B among A and B included in the comparison content, the content provider selects B among A and B but does not select R instead of storing the result as single data B. It can be stored as two pieces of data.
  • the content provider may store the user's selection as B and A, but the front data may be content selected by the user, and the back data may be data not selected by the user.
  • the content provider may store the selection as unique identification information and A, but the unique identification information may mean that the comparison content is content of A and B, and the data after the content may be A that is not selected by the user.
  • the content provider can easily check the user's selection of B under which condition, and can minimize the storage space.
  • the analysis using the comparison content is not limited to one-time analysis, and the next comparison content may be determined according to the user's selection result.
  • FIG. 13 is an example of such a case, when the user selects the latter of the A content 1210 and the B content 1220 in the first comparison content of FIG. 12, a second comparison provided based on the first selection information.
  • the second comparison content is an example of displaying the same content selected by the user with the C content 1322, which is the third content, instead of displaying detailed information of the B content 1220. Accordingly, the user selects the B content 1220 in comparison to the A content 1210 in the first comparison content, and selects the B content 1320 in comparison to the C content 1322 in the second comparison content.
  • the content provider displays the first and second comparison content to the user and sequentially obtains the result of the health based on the conditional probability, thereby enjoying the above-described various advantages.
  • the second comparison content is displayed as soon as the user finishes the selection of the first comparison content, or after the user finishes the selection of the first comparison content, runs a specific application on the screen and deactivates the screen. When the screen is activated again, the second comparison content described above may be displayed.
  • the content provider may provide two or more contents as well as a background thereof to the first or second comparison content.
  • FIG. 14 illustrates an example of first comparison content for displaying a plurality of contents on left and right portions of a lock screen or a standby screen, and displaying the contents on a specific background to select contents against the background.
  • first comparison content for displaying a plurality of contents on left and right portions of a lock screen or a standby screen, and displaying the contents on a specific background to select contents against the background.
  • this is the first comparison content that allows the user to select whether to drive a Mercedes-Benz or Porsche when driving on the Autobahn.
  • a user who prefers Mercedes-Benz may prefer a Porsche car on the Autobahn.
  • the content provider thus knows what the user prefers to do with more than one piece of content in a particular place, environment or condition, rather than choosing which one the user prefers among a number of pieces of content. As it can be interpreted according to the concept, the content provider can enjoy the various advantages described above.
  • the content provider mainly provides various comparison contents on the lock screen and analyzes the user's selection information on the comparison screen.
  • the comparison content and information analysis method may be used in the standby screen. For example, when a user starts or finishes driving a specific application, the content provider may display the first or second comparison content on the screen. Alternatively, the first or second comparison content may be displayed on the screen when the user drives or stops driving an application mounted on the idle screen. Alternatively, the first or second comparison content may be displayed on the screen when the user deactivates the display after finishing the work on the idle screen.
  • Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium.
  • the computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CDs and DVDs, magnetic-optical media such as floppy disks, programs such as ROM, RAM, flash memory, and the like.
  • Hardware devices specifically configured to store and execute instructions may be included.
  • program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

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Abstract

L'invention concerne un procédé de comparaison et d'analyse de contenus à travers un écran de verrouillage d'un terminal de communication mobile. L'écran de verrouillage comprend des contenus de comparaison et, lorsqu'un utilisateur sélectionne l'un des contenus, génère des informations de sélection en fonction d'un résultat de la sélection. Les informations de sélection comprennent un contenu sélectionné et un contenu non sélectionné pour permettre l'analyse de préférence relative parmi des contenus affichés dans les contenus de comparaison.
PCT/KR2019/005611 2018-05-11 2019-05-10 Procédé de comparaison et d'analyse de contenu utilisant un écran de verrouillage d'un terminal de communication mobile WO2019216680A1 (fr)

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