WO2019192455A1 - Store system, article matching method and apparatus, and electronic device - Google Patents

Store system, article matching method and apparatus, and electronic device Download PDF

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WO2019192455A1
WO2019192455A1 PCT/CN2019/080947 CN2019080947W WO2019192455A1 WO 2019192455 A1 WO2019192455 A1 WO 2019192455A1 CN 2019080947 W CN2019080947 W CN 2019080947W WO 2019192455 A1 WO2019192455 A1 WO 2019192455A1
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item
user
store
information
existing
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PCT/CN2019/080947
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French (fr)
Chinese (zh)
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石克阳
盛丁
宾林
何舒荣
洪海
姚迪狄
冯伟
谢伟志
朱伟
贾梦雷
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阿里巴巴集团控股有限公司
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Priority to CN201810301154.2A priority Critical patent/CN110348925A/en
Priority to CN201810301154.2 priority
Application filed by 阿里巴巴集团控股有限公司 filed Critical 阿里巴巴集团控股有限公司
Publication of WO2019192455A1 publication Critical patent/WO2019192455A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0029Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement being specially adapted for wireless interrogation of grouped or bundled articles tagged with wireless record carriers
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
    • G06Q30/0621Item configuration or customization
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
    • G06Q30/0631Item recommendations
    • G06K2017/0067

Abstract

A store system, an article matching method and apparatus, and an electronic device. The article matching method comprises: acquiring identity information of a user of a real article presentation store (S401); obtaining, according to the identity information, information about a possessed article of the user (S402), and determining, according to the information of the possessed article and information of store articles, a store article matching the possessed article (S403); and then presenting to the user the matching result between the possessed article and the store article (S404). The processing method provides, by means of an application on a large screen, a store user with a commodity guide service related to a possessed article of the store user, such that a recommended article better satisfies actual needs of the user, and the shopping decision of the user can be effectively improved, thereby improving the sales rate.

Description

门店系统、物品搭配方法、装置及电子设备Store system, item matching method, device and electronic device
本申请要求2018年04月04日递交的申请号为201810301154.2、发明名称为“门店系统、物品搭配方法、装置及电子设备”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。The present application claims the priority of the Chinese Patent Application No. 201101301154.2, filed on Apr. 4, 2018, the entire disclosure of which is incorporated herein by reference. .
技术领域Technical field
本申请涉及数据处理技术领域,具体涉及门店系统,以及物品搭配方法、装置及电子设备。The present application relates to the field of data processing technologies, and in particular, to a store system, and an object matching method, device, and electronic device.
背景技术Background technique
随着科技的发展,越来越多的门店开始应用独立的大屏操作系统,商业场景内的大屏幕可以接入互联网,并以网络应用而非文件(如视频或图片)播放的形式与观众进行互动,从而获取实时数据和营销结果。With the development of technology, more and more stores are beginning to use independent large-screen operating systems. Large screens in commercial scenes can access the Internet and play in the form of web applications rather than files (such as videos or pictures). Engage to get real-time data and marketing results.
一种典型的运行于大屏幕的互联网应用(简称大屏幕应用)的工作方式如下所述。门店通过大屏幕应用展示各种所售商品的信息,以供顾客查看及挑选。顾客在大屏幕上操作该应用,以浏览各种商品信息,根据个人需求及喜好从中挑选出其感兴趣的商品,通过点击感兴趣的商品查看商品详情及促销信息等等。相对传统的实物挑选方式,这种处理方式使得顾客能获知更多的商品信息,提升科技感,提高用户粘性,进而提高销售率和坪效。A typical Internet application running on a large screen (referred to as a large screen application) works as follows. The store displays information on various items sold through a large-screen application for customers to view and select. The customer operates the application on a large screen to browse various product information, select the products of interest according to personal needs and preferences, and view product details and promotion information by clicking on the products of interest. Compared with the traditional physical selection method, this kind of processing method enables customers to know more product information, enhance the sense of science and technology, improve user stickiness, and thus improve sales rate and efficiency.
然而,在实现本发明过程中,发明人发现该技术方案至少存在如下问题:大屏幕应用只是向顾客展示门店物品的信息,以供顾客查看及挑选,而无法为顾客提供与其已有物品相关的商品导购服务,因此影响了销售率、坪效及用户体验。However, in the process of implementing the present invention, the inventors have found that the technical solution has at least the following problem: the large screen application merely displays the information of the store item to the customer for viewing and selection by the customer, and cannot provide the customer with the item related to the existing item. Commodity shopping guide services, thus affecting sales rate, efficiency and user experience.
发明内容Summary of the invention
本申请提供门店系统,物品搭配方法、装置及电子设备,以解决现有技术存在的门店大屏幕应用无法为顾客提供与其已有物品相关的商品导购服务的问题。The application provides a store system, an item matching method, a device and an electronic device, so as to solve the problem that the store large screen application in the prior art cannot provide the customer with the product shopping guide service related to the existing item.
本申请提供一种门店系统,包括:The application provides a store system comprising:
至少一个终端设备,所述终端设备部署在门店的物品展示区,包括显示屏,所述终端设备用于识别门店用户,并向服务器发送所述用户的用户标识;At least one terminal device, the terminal device is disposed in an item display area of the store, and includes a display screen, the terminal device is configured to identify the store user, and send the user identifier of the user to the server;
服务器,用于接收所述用户标识,并根据所述用户标识,获取所述用户的已有物品 的信息,并根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;以及,在所述显示屏上向所述用户展示所述已有物品与所述门店物品之间的搭配结果。a server, configured to receive the user identifier, and obtain information about the existing item of the user according to the user identifier, and determine, according to the information of the existing item and the information of the store item, the existing item Matching the store item; and displaying the result of the match between the existing item and the store item to the user on the display screen.
可选的,所述终端设备包括生物体征信息采集装置,所述终端设备具体用于通过所述生物体征信息采集装置采集所述用户的生物体征信息,并根据所述生物体征信息,获取所述用户的用户标识。Optionally, the terminal device includes a biological sign information collecting device, where the terminal device is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and obtain the User's user ID.
可选的,所述生物体征信息包括人脸信息,所述生物体征信息采集装置包括摄像头。Optionally, the biological sign information includes face information, and the biological sign information collecting device includes a camera.
可选的,所述门店物品包括以下物品的至少一者:在所述门店内展示的物品,存放在所述门店的库房内的物品,存放在与所述门店相关的其它门店内的物品,与所述门店相关的线上物品。Optionally, the store item comprises at least one of: an item displayed in the store, an item stored in a storeroom of the store, and an item stored in another store associated with the store, Online items related to the store.
可选的,所述门店物品包括:在所述门店内展示的物品;Optionally, the store item includes: an item displayed in the store;
所述服务器,还用于获取与所述已有物品搭配的门店物品在所述门店内的展示位置信息;根据所述展示位置信息,向所述用户展示与所述已有物品搭配的门店物品在所述门店内的展示位置。The server is further configured to acquire display location information of the store item in the store with the existing item; and display, according to the display location information, the store item matched with the existing item The placement in the store.
可选的,所述服务器,还用于向所述终端设备发送所述已有物品的信息,并获取所述终端设备发送的所述用户指定的已有物品的信息;以及,具体用于根据所述用户指定的已有物品的信息,确定与所述用户指定的已有物品搭配的门店物品;Optionally, the server is further configured to send information about the existing item to the terminal device, and obtain information about the existing item specified by the user that is sent by the terminal device; and, specifically, Determining, by the user, the information of the existing item, the store item that is matched with the existing item specified by the user;
所述终端设备,还用于接收所述服务器发送的所述已有物品的信息,并通过所述显示屏向所述用户展示所述已有物品的信息,并获取所述用户指定的已有物品的信息;以及,向所述服务器发送所述用户指定的已有物品的信息。The terminal device is further configured to receive information about the existing item sent by the server, and display information about the existing item to the user through the display screen, and obtain the existing designated by the user. Information of the item; and transmitting information of the existing item specified by the user to the server.
本申请提供另外一种门店系统,包括:This application provides another store system that includes:
至少一个终端设备,所述终端设备部署在门店的物品展示区,包括显示屏,所述终端设备用于识别门店用户,以及,识别所述用户在所述门店内挑选的物品,并向服务器发送所述用户的用户标识和用户所选物品的物品标识;At least one terminal device deployed in an item display area of the store, including a display screen, the terminal device is configured to identify the store user, and identify the item selected by the user in the store, and send the item to the server The user identifier of the user and the item identifier of the item selected by the user;
服务器,用于接收所述用户标识和所述物品标识,并根据所述用户标识,获取所述用户的已有物品的信息,以及,根据所述物品标识,获取所述用户所选物品的信息;并根据所述已有物品的信息和所述用户所选物品的信息,生成所述已有物品和所述用户所选物品之间的搭配结果;并在所述显示屏上向所述用户展示所述搭配结果。a server, configured to receive the user identifier and the item identifier, and obtain information about the existing item of the user according to the user identifier, and obtain information about the item selected by the user according to the item identifier And generating a matching result between the existing item and the item selected by the user according to the information of the existing item and the information of the item selected by the user; and displaying the result to the user on the display screen Show the results of the match.
可选的,所述终端设备包括生物体征信息采集装置,所述终端设备具体用于通过所述生物体征信息采集装置采集所述用户的生物体征信息,并根据所述生物体征信息,获 取所述用户的用户标识。Optionally, the terminal device includes a biological sign information collecting device, where the terminal device is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and obtain the User's user ID.
可选的,所述终端设备包括电子标签阅读器,所述终端设备具体用于通过所述阅读器从在所述阅读器的磁场范围内的用户所持物品的电子标签中读取所述物品的物品标识,作为所述用户所选物品的物品标识。Optionally, the terminal device includes an electronic tag reader, and the terminal device is specifically configured to read, by the reader, an electronic tag of an item held by a user within a magnetic field range of the reader. The item identification is the item identification of the item selected by the user.
可选的,所述服务器,还用于获取所述用户所选物品的相关物品的信息,并根据所述已有物品的信息和所述相关物品的信息,生成所述已有物品与所述相关物品之间的搭配结果。Optionally, the server is further configured to acquire information about an item related to the item selected by the user, and generate the existing item and the information according to the information of the existing item and the information of the related item. The result of the matching between related items.
可选的,所述相关物品包括以下物品的至少一者:Optionally, the related item includes at least one of the following items:
与所述用户所选物品具有相同样式、不同库存量单位SKU的物品,与所述用户所选物品搭配的物品。An item having the same style, different stock quantity unit SKUs as the item selected by the user, and an item collocated with the item selected by the user.
可选的,所述相关物品包括以下相关物品的至少一者:在所述门店内展示的相关物品,存放在所述门店的库房内的相关物品,存放在与所述门店相关的其它门店内的相关物品,与所述门店相关的线上展示的相关物品。Optionally, the related item includes at least one of the following related items: related items displayed in the store, related items stored in the storeroom of the store, and stored in other stores related to the store Related items, related items displayed on the line related to the store.
本申请提供一种物品搭配方法,包括:The application provides an item matching method, including:
识别实物展示门店内的用户;Identify the physical display of the users in the store;
获取所述用户的已有物品的信息;Obtaining information of the user's existing items;
根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;Determining, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;
向所述用户展示所述已有物品与所述门店物品之间的搭配结果。Presenting the result of the matching between the existing item and the store item to the user.
可选的,所述识别实物展示门店内的用户,包括:Optionally, the identifying the physical display user in the store, including:
采集所述用户的身份信息;Collecting identity information of the user;
根据所述身份信息,识别所述用户。Identifying the user based on the identity information.
可选的,所述门店物品包括以下物品的至少一者:在所述门店内展示的物品,存放在所述门店的库房内的物品,存放在与所述门店相关的其它门店内的物品,与所述门店相关的线上物品。Optionally, the store item comprises at least one of: an item displayed in the store, an item stored in a storeroom of the store, and an item stored in another store associated with the store, Online items related to the store.
可选的,所述门店物品包括以:在所述门店内展示的物品;所述方法还包括:Optionally, the store item includes: an item displayed in the store; the method further includes:
获取与所述已有物品搭配的门店物品在所述门店内的展示位置信息;Obtaining display position information of the store item in the store with the existing item;
根据所述展示位置信息,向所述用户展示与所述已有物品搭配的门店物品在所述门店内的展示位置。And displaying, according to the placement information, a display position of the store item in the store with the existing item to the user.
可选的,在所述根据所述身份信息,并获取所述用户的已有物品的信息之后,所述 方法还包括:Optionally, after the obtaining, according to the identity information, the information about the existing item of the user, the method further includes:
向所述用户展示所述已有物品的信息;Presenting information of the existing item to the user;
所述根据所述已有物品的信息,并确定与所述已有物品搭配的门店物品,包括:Determining, according to the information of the existing item, the store item that is matched with the existing item, including:
根据所述用户指定的所述已有物品,确定与所述用户指定的所述已有物品搭配的门店物品。Determining a store item that matches the existing item specified by the user according to the existing item specified by the user.
本申请另外提供一种物品搭配方法,包括:The application additionally provides an item matching method, including:
识别实物展示门店的用户;以及,识别所述用户在所述门店内挑选的实物;Identifying a user of the physical display store; and identifying the physical object selected by the user in the store;
获取所述用户的已有物品的信息;以及,获取用户所选实物的信息;Obtaining information of the user's existing item; and obtaining information of the physical object selected by the user;
根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;Generating a result of the matching between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;
向所述用户展示所述搭配结果。Presenting the matching result to the user.
可选的,还包括:Optionally, it also includes:
获取所述用户所选实物的相关物品的信息;Obtaining information about related items of the physical object selected by the user;
根据所述已有物品的信息和所述相关物品的信息,生成所述已有物品与所述相关物品之间的搭配结果。And generating a matching result between the existing item and the related item according to the information of the existing item and the information of the related item.
可选的,所述相关物品包括以下物品的至少一者:Optionally, the related item includes at least one of the following items:
与所述实物具有相同样式、不同库存量单位SKU的物品,与所述实物搭配的物品。An item having the same style and different stock quantity unit SKU as the physical object, and an item matched with the physical object.
可选的,所述相关物品包括以下相关物品的至少一者:在所述门店内展示的相关物品,存放在所述门店的库房内的相关物品,存放在与所述门店相关的其它门店内的相关物品,与所述门店相关的线上展示的相关物品。Optionally, the related item includes at least one of the following related items: related items displayed in the store, related items stored in the storeroom of the store, and stored in other stores related to the store Related items, related items displayed on the line related to the store.
本申请另外提供一种物品搭配装置,包括:The application additionally provides an item matching device, comprising:
用户识别单元,用于识别实物展示门店内的用户;a user identification unit for identifying a user in the physical display store;
已有物品信息获取单元,用于获取所述用户的已有物品的信息;An existing item information obtaining unit, configured to acquire information about an existing item of the user;
搭配单元,用于根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;a matching unit, configured to determine, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;
搭配结果展示单元,用于向所述用户展示所述已有物品与所述门店物品之间的搭配结果。The matching result display unit is configured to display the result of the matching between the existing item and the store item to the user.
本申请另外提供一种物品搭配装置,包括:The application additionally provides an item matching device, comprising:
用户识别单元,用于识别实物展示门店内的用户;a user identification unit for identifying a user in the physical display store;
物品识别单元,用于识别所述用户在所述门店内挑选的实物;An item identification unit, configured to identify a physical object selected by the user in the store;
已有物品信息获取单元,用于获取所述用户的已有物品的信息;An existing item information obtaining unit, configured to acquire information about an existing item of the user;
实物信息获取单元,用于根据所述物品标识,获取用户所选实物的信息;a physical information acquiring unit, configured to acquire information about the physical object selected by the user according to the item identifier;
搭配单元,用于根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;a collocation unit, configured to generate a collocation result between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;
搭配结果展示单元,用于向所述用户展示所述搭配结果。The matching result display unit is configured to display the matching result to the user.
本申请另外提供一种电子设备,包括:The application further provides an electronic device, including:
处理器;以及Processor;
存储器,用于存储实现物品搭配方法的程序,该设备通电并通过所述处理器运行该物品搭配方法的程序后,执行下述步骤:识别实物展示门店内的用户;获取所述用户的已有物品的信息;根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;向所述用户展示所述已有物品与所述门店物品之间的搭配结果。a memory for storing a program for implementing an item collocation method, after the device is powered on and runs the program of the item collocation method by the processor, performing the following steps: identifying a user in the physical display store; acquiring the existing user Information of the item; determining, according to the information of the existing item and the information of the store item, the store item that is paired with the existing item; and displaying to the user between the existing item and the store item Match the results.
本申请另外提供一种电子设备,包括:The application further provides an electronic device, including:
处理器;以及Processor;
存储器,用于存储实现物品搭配方法的程序,该设备通电并通过所述处理器运行该物品搭配方法的程序后,执行下述步骤:识别实物展示门店的用户;及,识别所述用户在所述门店内挑选的实物;获取所述用户的已有物品的信息;以及,获取用户所选实物的信息;根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;向所述用户展示所述搭配结果。a memory for storing a program for implementing an item collocation method, after the device is powered on and running the program of the item collocation method by the processor, performing the following steps: identifying a user of the physical display store; and identifying the user at the location Depicting the physical object selected in the store; obtaining information of the existing item of the user; and acquiring information of the physical object selected by the user; generating the said information according to the information of the existing item and the information of the physical object selected by the user a result of the matching between the item and the physical object selected by the user; displaying the result of the matching to the user.
本申请还提供一种计算机可读存储介质,所述计算机可读存储介质中存储有指令,当其在计算机上运行时,使得计算机执行上述各种方法。The present application also provides a computer readable storage medium having instructions stored therein that, when executed on a computer, cause the computer to perform the various methods described above.
本申请还提供一种包括指令的计算机程序产品,当其在计算机上运行时,使得计算机执行上述各种方法。The application also provides a computer program product comprising instructions that, when executed on a computer, cause the computer to perform the various methods described above.
与现有技术相比,本申请具有以下优点:Compared with the prior art, the present application has the following advantages:
本申请实施例提供的门店系统,通过识别实物展示门店的用户,获取所述用户的已有物品的信息,并根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的门店物品,再向用户展示其已有物品与门店物品的搭配结果;这种处理方式,使得向门店用户展示与其已有物品搭配的门店物品的信息,即通过大屏幕应用为门店用户提供与其已有物品相关的商品导购服务,由此使得推荐的物品更加符合用户的实际需求;因此,可以有效提升用户的购物决策力,进而提升销售率、坪效及用户体验。同时,这种处理方式,一方面可减少对导购人员数量及其导购水平的需求,从而有效降低导购人 员的成本,又可确保为用户提供统一的导购服务;另一方面,还可引导用户使用大屏幕,提升科技感,因此可以有效提升用户粘性。The store system provided by the embodiment of the present application obtains the information of the existing item of the user by identifying the user of the physical display store, and determines the existing item according to the information of the existing item and the information of the store item. Matching the store items, and then showing the results of the matching of the existing items and the store items to the user; this processing method enables the store user to display the information of the store items matched with the existing items, that is, the store users are provided through the large screen application. The merchandise shopping guide service related to the existing items, so that the recommended items are more in line with the actual needs of the user; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user experience. At the same time, this kind of processing can reduce the demand for the number of shopping guides and their shopping guide level, thereby effectively reducing the cost of the shopping guides, and ensuring a unified shopping guide service for users; on the other hand, it can also guide users to use The large screen enhances the sense of technology, so it can effectively improve user stickiness.
附图说明DRAWINGS
图1是本申请提供的一种门店系统的实施例的示意图;1 is a schematic diagram of an embodiment of a store system provided by the present application;
图2是本申请提供的另一种门店系统的实施例的示意图;2 is a schematic diagram of another embodiment of a store system provided by the present application;
图3本申请提供的另一种门店系统的实施例的应用场景示意图;FIG. 3 is a schematic diagram of an application scenario of another embodiment of a store system provided by the present application; FIG.
图4本申请提供的一种物品搭配方法的实施例的流程图;4 is a flow chart of an embodiment of an item matching method provided by the present application;
图5本申请提供的另一种物品搭配方法的实施例的流程图;Figure 5 is a flow chart of another embodiment of the method for collocation of articles provided by the present application;
图6本申请提供的一种物品搭配装置的实施例的示意图;Figure 6 is a schematic view showing an embodiment of an article matching device provided by the present application;
图7本申请提供的另一种物品搭配装置的实施例的示意图;Figure 7 is a schematic view showing an embodiment of another article matching device provided by the present application;
图8是本申请提供的一种电子设备的实施例的示意图;FIG. 8 is a schematic diagram of an embodiment of an electronic device provided by the present application; FIG.
图9是本申请提供的一种电子设备的实施例的具体示意图;9 is a detailed schematic diagram of an embodiment of an electronic device provided by the present application;
图10是本申请提供的另一种电子设备的实施例的示意图;10 is a schematic diagram of another embodiment of an electronic device provided by the present application;
图11是本申请提供的另一种电子设备的实施例的具体示意图。11 is a detailed schematic diagram of another embodiment of an electronic device provided by the present application.
具体实施方式detailed description
在下面的描述中阐述了很多具体细节以便于充分理解本申请。但是本申请能够以很多不同于在此描述的其它方式来实施,本领域技术人员可以在不违背本申请内涵的情况下做类似推广,因此本申请不受下面公开的具体实施的限制。Numerous specific details are set forth in the description below in order to provide a thorough understanding of the application. However, the present application can be implemented in many other ways than those described herein, and those skilled in the art can make similar promotion without departing from the scope of the present application, and thus the present application is not limited by the specific embodiments disclosed below.
在本申请中,提供了门店系统,物品搭配方法、装置及电子设备。在下面的实施例中逐一进行详细说明。In the present application, a store system, an item matching method, a device, and an electronic device are provided. Detailed description will be made one by one in the following embodiments.
本申请提供的技术方案,其核心的技术思想为:识别门店用户,并获取该用户已有物品的信息,再根据该用户已有物品的信息和门店物品的信息,确定与已有物品搭配的门店物品,再向用户展示已有物品与门店物品的搭配结果。由于向门店用户展示与其已有物品搭配的门店物品的信息,即通过大屏幕应用为门店用户提供与其已有物品相关的商品导购服务,由此使得推荐的物品更加符合用户的实际需求;因此,可以有效提升用户的购物决策力,进而提升销售率、坪效及用户体验。The technical idea of the technical solution provided by the present application is: identifying the store user, obtaining the information of the existing item of the user, and determining the matching with the existing item according to the information of the existing item of the user and the information of the item of the store. Store items, and then show the user the results of the combination of existing items and store items. Since the store user is presented with the information of the store item that matches the existing item, the store user is provided with the merchandise shopping guide service related to the existing item through the large screen application, thereby making the recommended item more in line with the actual needs of the user; therefore, It can effectively improve the user's shopping decision-making power, thereby improving sales rate, efficiency and user experience.
请参考图1,其为本申请的一种门店系统的实施例的示意图。该系统包括:至少一个终端设备101,服务器102。Please refer to FIG. 1, which is a schematic diagram of an embodiment of a store system of the present application. The system includes: at least one terminal device 101, a server 102.
所述终端设备101部署在门店的物品展示区,包括显示屏,所述终端设备101用于识别门店用户,并向服务器102发送所述用户的用户标识;服务器102,用于接收所述用户标识,并根据所述用户标识,获取所述用户的已有物品的信息,并根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;以及,在所述显示屏上向所述用户展示所述已有物品与所述门店物品之间的搭配结果。The terminal device 101 is deployed in an item display area of a store, and includes a display screen. The terminal device 101 is configured to identify a store user and send the user identifier of the user to the server 102. The server 102 is configured to receive the user identifier. And obtaining information about the existing item of the user according to the user identifier, and determining, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item; Displaying a result of the matching between the existing item and the store item to the user on the display screen.
在一个示例中,所述终端设备101包括生物体征信息采集装置,所述终端设备101具体用于通过所述生物体征信息采集装置采集所述用户的生物体征信息,并根据所述生物体征信息,获取所述用户的用户标识。In one example, the terminal device 101 includes a biological sign information collecting device, and the terminal device 101 is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and according to the biosignal information, Obtain the user ID of the user.
可选的,所述生物体征信息包括人脸信息,所述生物体征信息采集装置包括摄像头。Optionally, the biological sign information includes face information, and the biological sign information collecting device includes a camera.
可选的,所述门店物品包括以下物品的至少一者:在所述门店内展示的物品,存放在所述门店的库房内的物品,存放在与所述门店相关的其它门店内的物品,与所述门店相关的线上物品。Optionally, the store item comprises at least one of: an item displayed in the store, an item stored in a storeroom of the store, and an item stored in another store associated with the store, Online items related to the store.
可选的,所述门店物品包括:在所述门店内展示的物品;所述服务器102,还用于获取与所述已有物品搭配的门店物品在所述门店内的展示位置信息;根据所述展示位置信息,向所述用户展示与所述已有物品搭配的门店物品在所述门店内的展示位置。Optionally, the store item includes: an item displayed in the store; the server 102 is further configured to acquire display position information of the store item in the store with the existing item; The display location information is displayed to the user to display a display position of the store item in the store with the existing item.
可选的,所述服务器102,还用于向所述终端设备101发送所述已有物品的信息,并获取所述终端设备101发送的所述用户指定的已有物品的信息;以及,具体用于根据所述用户指定的已有物品的信息,确定与所述用户指定的已有物品搭配的门店物品;所述终端设备101,还用于接收所述服务器102发送的所述已有物品的信息,并通过所述显示屏向所述用户展示所述已有物品的信息,并获取所述用户指定的已有物品的信息;以及,向所述服务器1002发送所述用户指定的已有物品的信息。Optionally, the server 102 is further configured to send information about the existing item to the terminal device 101, and obtain information about the existing item specified by the user sent by the terminal device 101; and And determining, according to the information of the existing item specified by the user, a store item that is matched with the existing item specified by the user; the terminal device 101 is further configured to receive the existing item sent by the server 102 And displaying information of the existing item to the user through the display screen, and acquiring information of the existing item specified by the user; and transmitting the existing designated by the user to the server 1002 Information about the item.
从上述实施例可以看出,本发明实施例提供的门店系统,通过识别实物展示门店的用户,获取所述用户的已有物品的信息,并根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的门店物品,再向用户展示其已有物品与门店物品的搭配结果;这种处理方式,使得向门店用户展示与其已有物品搭配的门店物品的信息,即通过大屏幕应用为门店用户提供与其已有物品相关的商品导购服务,由此使得推荐的物品更加符合用户的实际需求;因此,可以有效提升用户的购物决策力,进而提升销售率、坪效及用户体验。同时,这种处理方式,一方面可减少对导购人员数量及其导购水平的需求,从而有效降低导购人员的成本,又可确保为用户提供统一的导购服务;另一方面,还可引导用户使用大屏幕,提升科技感,因此可以有效提升用户粘性。It can be seen from the above embodiment that the store system provided by the embodiment of the present invention acquires the information of the existing item of the user by identifying the user of the physical display store, and according to the information of the existing item and the information of the store item. Determining the store item with the existing item, and then displaying the result of the matching of the existing item and the store item to the user; the processing method causes the store user to display the information of the store item matched with the existing item, that is, Through the large-screen application, the store user is provided with the merchandise shopping guide service related to the existing items, thereby making the recommended items more in line with the actual needs of the user; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user experience. At the same time, this kind of processing can reduce the demand for the number of shopping guides and their shopping guide level, thereby effectively reducing the cost of the shopping guides, and ensuring a unified shopping guide service for users; on the other hand, it can also guide users to use The large screen enhances the sense of technology, so it can effectively improve user stickiness.
与上述实施例的一种门店系统相对应,本申请实施例还提供了另一种门店系统,如图2所示,该系统包括:至少一个终端设备201,服务器202。Corresponding to a store system of the above embodiment, the embodiment of the present application further provides another store system. As shown in FIG. 2, the system includes: at least one terminal device 201, and a server 202.
所述终端设备201部署在门店的物品展示区,包括显示屏,所述终端设备201用于识别门店用户,以及,识别所述用户在所述门店内挑选的物品,并向服务器202发送所述用户的用户标识和用户所选物品的物品标识;服务器202,用于接收所述用户标识和所述物品标识,并根据所述用户标识,获取所述用户的已有物品的信息,以及,根据所述物品标识,获取所述用户所选物品的信息;并根据所述已有物品的信息和所述用户所选物品的信息,生成所述已有物品和所述用户所选物品之间的搭配结果;以及,在所述显示屏上向所述用户展示所述已有物品与所述门店物品之间的搭配结果。The terminal device 201 is disposed in an item display area of a store, including a display screen, the terminal device 201 is configured to identify a store user, and identify an item selected by the user in the store, and send the a user identifier of the user and an item identifier of the item selected by the user; the server 202, configured to receive the user identifier and the item identifier, and obtain information about the existing item of the user according to the user identifier, and, according to the user identifier, And the item identifier acquires information of the item selected by the user; and generates information between the existing item and the item selected by the user according to the information of the existing item and the information of the item selected by the user. Matching the result; and displaying the result of the matching between the existing item and the store item to the user on the display screen.
在一个示例中,所述终端设备201包括生物体征信息采集装置,所述终端设备201具体用于通过所述生物体征信息采集装置采集所述用户的生物体征信息,并根据所述生物体征信息,获取所述用户的用户标识。所述终端设备201还包括电子标签阅读器,所述终端设备201具体用于通过所述阅读器从在所述阅读器的磁场范围内的用户所持物品的电子标签中读取所述物品的物品标识,作为所述用户所选物品的物品标识。In one example, the terminal device 201 includes a biological sign information collecting device, and the terminal device 201 is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and according to the biosignal information, Obtain the user ID of the user. The terminal device 201 further includes an electronic tag reader, and the terminal device 201 is specifically configured to read, by the reader, an item of the item from an electronic tag of an item held by a user within a magnetic field range of the reader. Identification, as an item identification of the item selected by the user.
请参考图3,其为本申请的第二种门店系统的实施例的门店场景示意图。在本实施例中,门店在终端设备201侧安装有摄像头和电子标签阅读器(即物品感应器,如RFID阅读器),当用户手持其所选实物走近终端设备201的大屏幕时,用户被摄像头识别,手持的实物被感应设备识别,结合用户已有物品信息和手持实物给出搭配推荐,同时在终端设备201的大屏幕上显示实物信息。Please refer to FIG. 3 , which is a schematic diagram of a store scene of an embodiment of a second store system of the present application. In this embodiment, the store is equipped with a camera and an electronic tag reader (ie, an item sensor such as an RFID reader) on the side of the terminal device 201. When the user holds the large screen of the terminal device 201 with the selected physical object, the user It is recognized by the camera, and the hand-held physical object is recognized by the sensing device, and the matching recommendation is given in combination with the existing item information of the user and the hand-held object, and the physical information is displayed on the large screen of the terminal device 201.
可选的,所述生物体征信息包括人脸信息,所述生物体征信息采集装置包括摄像头。Optionally, the biological sign information includes face information, and the biological sign information collecting device includes a camera.
可选的,所述服务器202,还用于获取所述用户所选物品的相关物品的信息,并根据所述已有物品的信息和所述相关物品的信息,生成所述已有物品与所述相关物品之间的搭配结果。Optionally, the server 202 is further configured to acquire information about an item related to the item selected by the user, and generate the existing item and the information according to the information of the existing item and the information of the related item. The result of the matching between related items.
可选的,所述相关物品包括以下物品的至少一者:与所述用户所选物品具有相同样式、不同库存量单位SKU的物品,与所述用户所选物品搭配的物品。Optionally, the related item comprises at least one of the following items: an item having the same style as the item selected by the user, a different stock quantity unit SKU, and an item matched with the item selected by the user.
可选的,所述相关物品包括以下相关物品的至少一者:在所述门店内展示的相关物品,存放在所述门店的库房内的相关物品,存放在与所述门店相关的其它门店内的相关物品,与所述门店相关的线上展示的相关物品。Optionally, the related item includes at least one of the following related items: related items displayed in the store, related items stored in the storeroom of the store, and stored in other stores related to the store Related items, related items displayed on the line related to the store.
从上述实施例可以看出,本发明实施例提供的第二种门店系统,通过识别实物展示门店的用户;以及,识别用户所选实物;获取所述用户的已有物品的信息;以及,获取 用户所选实物的信息;根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物的搭配结果;向所述用户展示所述搭配结果;这种处理方式,使得向门店用户展示其已有物品与其在门店所选实物之间的搭配信息;因此,可以有效提升用户的购物决策力,进而提升销售率、坪效及用户体验。It can be seen from the above embodiment that the second store system provided by the embodiment of the present invention displays the user of the store by identifying the physical object; and, identifying the physical object selected by the user; acquiring the information of the existing item of the user; Information of the physical object selected by the user; generating a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user; displaying the matching with the user As a result, the processing method enables the store user to display the matching information between the existing items and the physical objects selected in the store; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user experience.
与上述实施例的第一种门店系统相对应,本申请实施例还提供了第一种物品搭配方法。请参考图4,其为本申请的第一种物品搭配方法的实施例的流程图。所述方法包括如下步骤:Corresponding to the first store system of the above embodiment, the first embodiment of the present application further provides a first item matching method. Please refer to FIG. 4 , which is a flowchart of an embodiment of a first item matching method of the present application. The method includes the following steps:
步骤S401:识别实物展示门店的用户。Step S401: Identify the user of the physical display store.
所述用户又称为线下用户,是指在线下门店购物的用户,而非互联网应用的线上用户。所述实物展示门店又称为线下门店。所述实物是指在线下门店内实际展示的物品,而非存储在存储器中的物品数据。The user, also referred to as an offline user, refers to a user who shop online at a store, rather than an online user of an Internet application. The physical display store is also known as an offline store. The physical object refers to an item actually displayed in an online store, rather than item data stored in a memory.
本申请实施例提供的第一种方法的执行主体为物品搭配装置,物品搭配装置可通过采集用户的身份信息,并根据身份信息识别门店用户。The execution body of the first method provided by the embodiment of the present application is an item matching device, and the item matching device can collect the identity information of the user and identify the store user according to the identity information.
所述身份信息包括但不限于人体生物特征信息,也可以是用户帐户信息等等。以身份信息为人体生物特征信息为例,在采集到用户的人体生物特征信息后,可通过生物特征识别(BIOMETRICS)技术来进行个人身份鉴定。The identity information includes, but is not limited to, human biometric information, user account information, and the like. Taking the identity information as the biometric information of the human body as an example, after collecting the biometric information of the human body, the biometric identification (BIOMETRICS) technology can be used for personal identification.
生物特征识别技术,是指通过计算机利用人体所固有的生理特征(指纹、虹膜、面相、DNA等)或行为特征(步态、击键习惯等)来进行个人身份鉴定的技术。根据采集到的身份信息的类别,具体可通过脸像识别,虹膜识别,皮肤芯片,步态识别,多模态(即多生物特征融合)识别等技术识别用户。Biometric recognition technology refers to the technique of personal identification by using the physiological characteristics (fingerprint, iris, facial, DNA, etc.) or behavioral characteristics (gait, keystroke habits, etc.) inherent in the human body by computer. According to the type of the collected identity information, the user can be identified by techniques such as face recognition, iris recognition, skin chip, gait recognition, and multimodal (ie, multi-biometric fusion) recognition.
在本实施例中,所述识别实物展示门店内的用户,包括:通过图像采集装置采集所述用户的人脸图像;通过人脸识别技术,根据所述人脸图像识别所述用户。采用这种处理方式,当门店用户靠进大屏幕时,物品搭配装置通过摄像头采集用户的人脸图像,并通过人脸识别技术确定该用户的身份,获取用于唯一标识该用户的用户标识。In this embodiment, the identifying the physical user in the store includes: collecting the face image of the user by using an image capturing device; and identifying the user according to the face image by using a face recognition technology. With this processing method, when the store user leans into the large screen, the item matching device collects the user's face image through the camera, and determines the identity of the user through the face recognition technology, and obtains the user identifier for uniquely identifying the user.
通过步骤S401识别出门店用户之后,就可以进入下一步获取所述用户的已有物品的信息。After the store user is identified through step S401, it is possible to proceed to the next step to obtain information of the existing item of the user.
步骤S403:获取所述用户的已有物品的信息。Step S403: Acquire information of the existing item of the user.
在识别出用户后,可根据用户标识,从用户信息库中获取该用户的已有物品的信息。所述已有物品包括但不限于用户在线上购买的物品,还可以是用户衣橱中的物品等等。After the user is identified, the information of the existing item of the user may be obtained from the user information base according to the user identifier. The existing items include, but are not limited to, items purchased by the user online, and may also be items in the user's wardrobe, and the like.
步骤S405:根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配 的所述门店物品。Step S405: Determine the store item that matches the existing item based on the information of the existing item and the information of the store item.
在获取到已有物品的信息和门店物品的信息后,就可以通过预设的搭配算法,针对已有物品,从门店物品中确定与已有物品搭配的门店物品。物品搭配算法属于较为成熟的现有技术,此处不再赘述。After obtaining the information of the existing item and the information of the store item, the store item matched with the existing item can be determined from the store item for the existing item by a preset matching algorithm. The item matching algorithm belongs to a relatively mature existing technology and will not be described here.
所述门店物品包括但不限于:在所述门店内展示的物品,未在所述门店内展示的物品。其中,未在所述门店内展示的物品包括存放在所述门店库房内的物品、存放在其它门店内的物品、和/或线上销售的物品。The store item includes, but is not limited to, an item displayed in the store, an item not displayed in the store. Among them, items not displayed in the store include items stored in the storehouse, items stored in other stores, and/or items sold online.
本申请实施例提供的方法,通过将未在门店内展示的物品与用户的已有物品进行搭配,使得用户能够在大屏幕上观看到与其已有物品搭配的、且未在门店展示区展示的门店物品,通过这种大屏幕的物品展示方式,可将门店展示区展示的物品范围扩展到本门店及其它门店的仓库和线上销售的物品,由此突破了物品展示空间对物品展示数量的限制;因此,可以有效扩展物品暴光范围,进而提升坪效。The method provided by the embodiment of the present application, by matching an item not displayed in the store with the existing item of the user, enables the user to view the large screen with the existing item and not displayed in the store display area. Store items, through this large-screen item display method, can extend the range of items displayed in the store display area to the warehouses of the stores and other stores and online sales of items, thereby breaking through the display space of the item display space. Restriction; therefore, it can effectively expand the range of exposure of the item, thereby improving the efficiency.
步骤S407:向所述用户展示所述已有物品与所述门店物品的搭配结果。Step S407: Display the result of the matching of the existing item and the store item to the user.
在从门店物品中确定出与用户的已有物品相搭配的门店物品后,就可以向所述用户展示其已有物品与门店物品的搭配结果。此外,还可以向用户展示与已有物品搭配的门店物品的信息,如展示位置,库存数量,促销信息等等。After determining the store item from the store item that matches the user's existing item, the user can be presented with the result of the match between the existing item and the store item. In addition, you can also display information about store items that match existing items, such as placements, inventory quantities, promotions, and more.
具体实施时,可以采用多种形式向用户展示搭配结果,如在大屏幕展示,或者通过语音播放等等。在本实施例中,通过大屏幕展示搭配结果,以使用户能够查看搭配效果,还也可以使用户查看与用户已有物品相搭配的门店物品的文字信息和图片信息。In the specific implementation, the matching result can be displayed to the user in various forms, such as displaying on a large screen, or playing by voice, and the like. In this embodiment, the matching result is displayed on the large screen so that the user can view the matching effect, and the user can also view the text information and the picture information of the store item that matches the existing item of the user.
在一个示例中,本申请实施例提供的方法还包括如下步骤:获取与所述已有物品搭配的门店物品在所述门店内的展示位置信息;根据所述展示位置信息,向所述用户展示与所述已有物品搭配的门店物品在所述门店内的展示位置。采用这种处理方式,使得结合店门陈列架空间布局,提供店内商品的快速定位。In one example, the method provided by the embodiment of the present application further includes the following steps: acquiring display location information of the store item in the store with the existing item; and displaying the display position information to the user The display location of the store item in the store with the existing item. By adopting this processing method, the space layout of the store door display rack is combined to provide quick positioning of the goods in the store.
从上述实施例可以看出,本发明实施例提供的第一种物品搭配方法,通过识别实物展示门店的用户,获取所述用户的已有物品的信息,并根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的门店物品,再向用户展示其已有物品与门店物品的搭配结果;这种处理方式,使得向门店用户展示与其已有物品搭配的门店物品的信息,即通过大屏幕应用为门店用户提供与其已有物品相关的商品导购服务,由此使得推荐的物品更加符合用户的实际需求;因此,可以有效提升用户的购物决策力,进而提升销售率、坪效及用户体验。同时,这种处理方式,一方面可减少对导购人员数量及其导 购水平的需求,从而有效降低导购人员的成本,又可确保为用户提供统一的导购服务;另一方面,还可引导用户使用大屏幕,提升科技感,因此可以有效提升用户粘性。It can be seen from the above embodiment that the first item collocation method provided by the embodiment of the present invention obtains the information of the existing item of the user by identifying the user of the physical display store, and according to the information of the existing item. The information of the store item, determining the store item matched with the existing item, and then displaying the result of the matching of the existing item and the store item to the user; the processing method enables the store user to display the store item matched with the existing item The information, that is, the store user is provided with the merchandise shopping guide service related to the existing items through the large-screen application, thereby making the recommended items more in line with the actual needs of the user; therefore, the user's shopping decision-making power can be effectively improved, thereby increasing the sales rate. , efficiency and user experience. At the same time, this kind of processing can reduce the demand for the number of shopping guides and their shopping guide level, thereby effectively reducing the cost of the shopping guides, and ensuring a unified shopping guide service for users; on the other hand, it can also guide users to use The large screen enhances the sense of technology, so it can effectively improve user stickiness.
与上述的第二种门店系统相对应,本申请还提供另一种物品搭配方法。请参考图5,其为本申请提供的另一种物品搭配方法实施例的流程图。本申请提供的一种物品搭配方法包括:Corresponding to the second store system described above, the present application also provides another method of collocation of articles. Please refer to FIG. 5 , which is a flowchart of another embodiment of an item matching method provided by the present application. An item matching method provided by the present application includes:
步骤S501:识别实物展示门店的用户;以及,识别所述用户在所述门店内挑选的实物。Step S501: Identify the user of the physical display store; and identify the physical object selected by the user in the store.
所述识别实物展示门店的用户的步骤与上述实施例的步骤S401相同,相关说明请见上述实施例的步骤S401部分,此处不再赘述。The step of identifying the user of the physical display store is the same as that of the step S401 of the above embodiment. For the related description, please refer to the step S401 of the above embodiment, and details are not described herein again.
所述识别所述用户在所述门店内挑选的实物的步骤,可采用如下方式之一实现:The step of identifying the physical object selected by the user in the store may be implemented in one of the following ways:
方式一、物品搭配装置接收位于所述实物侧的用户行为采集装置发送的所述挑选行为信息。Method 1: The item matching device receives the selection behavior information sent by the user behavior collection device located on the physical side.
所述挑选行为信息,是指关于用户在线下门店挑选(如拿起或触碰)了哪些实物的信息。所述挑选行为信息包括用户在线下门店内挑选的至少一个实物的物品标识。The selection behavior information refers to information about which physical objects are selected (eg, picked up or touched) by the user online. The selection behavior information includes at least one physical item identification selected by the user in the online store.
所述物品标识是确定一件物品对应的库存量单位(Stock Keeping Unit,SKU)的依据,即:根据物品标识可确定一件物品对应的库存量单位(Stock Keeping Unit,SKU)。The item identification is a basis for determining a Stock Keeping Unit (SKU) corresponding to an item, that is, a Stock Keeping Unit (SKU) corresponding to an item can be determined according to the item identification.
所述物品标识包括但不限于:用于唯一标识一件物品的射频识别(Radio Frequency Identification,RFID)标识(又称为产品电子代码EPC),用于唯一标识一种物品的SKU号,或者当一款物品只有一个SKU时物品的款式(样式)标识,也可包括物品的其它属性信息(如名称,颜色,尺码)等等。The item identification includes, but is not limited to, a Radio Frequency Identification (RFID) identification (also referred to as a product electronic code EPC) for uniquely identifying an item, a SKU number for uniquely identifying an item, or The style (style) of an item when it has only one SKU. It can also include other attribute information (such as name, color, size) of the item.
例如,实物为挂在服装门店展架上的一件衬衫,该款衬衫有多种颜色(如白,黑,蓝)及多个尺码(如大,中,小),即该款衬衫有多种SKU,那么,无论物品标识是该件衬衫的RFID标识,或者是该件衬衫的SKU,或者包括名称、颜色、尺码等多个属性信息,根据这些不同的物品标识均可确定该件衬衫对应的SKU。For example, the object is a shirt hanging on the display rack of the clothing store. The shirt has multiple colors (such as white, black, and blue) and multiple sizes (such as large, medium, and small), that is, the shirt has various types. SKU, then, regardless of whether the item identification is the RFID logo of the shirt, or the SKU of the shirt, or includes multiple attribute information such as name, color, size, etc., according to these different item identifications, the corresponding shirt can be determined. SKU.
方式二、通过显示屏侧的RFID阅读器,获取在所述RFID阅读器的磁场范围内的用户所持所述实物的RFID标识。Manner 2: Obtain an RFID identifier of the physical object held by a user within a magnetic field range of the RFID reader through an RFID reader on the display side.
上面描述了识别用户所选实物的两种方式,两种方式各有特点。方式一的优点在于,用户在展架上挑物品的同时,可实时观看到大屏幕上展示的所述搭配结果,用户无需离开展架走到大屏幕前,因此可有效提升用户体验;其缺点在于,需要在每个物品侧设置所述用户行为采集装置,以及在展架附近设置大屏幕,以使能够采集到所述挑选行为信 息,以及使用户能够看到其视线范围内的屏幕上的信息联动,避免用户忽视大屏幕展示的信息,因此需安装较多数量的大屏幕,由此导致设备成本较高。方式二的优缺点与方式一相反,采用方法二,展架附近可能没有大屏幕,大屏幕离展架较远处,由此导致用户无法边挑选物品边看到实时展示的所述搭配结果,而是需拿着物品走到大屏幕前才能看到所述搭配结果;这种方式的优点在于,无需在展架附近设置大屏幕,也无需在物品侧设置用户行为采集装置,因此设备成本较低。鉴于上述两种方式各自的特点,在具体实施过程中,可以权衡利弊,选择相对适合的方式。The above describes two ways of identifying the physical object selected by the user, each of which has its own characteristics. The advantage of the first method is that the user can view the matching result displayed on the large screen in real time while picking up the item on the display rack, and the user can effectively improve the user experience without leaving the rack to go to the large screen; It is necessary to set the user behavior collecting device on each item side, and to set a large screen in the vicinity of the display rack, so that the picking behavior information can be collected, and the user can see the information linkage on the screen within the line of sight range, Avoid users ignoring the information displayed on the big screen, so it is necessary to install a larger number of large screens, resulting in higher equipment costs. The advantages and disadvantages of the second method are the opposite of the first method. In the second method, there may be no large screen near the display rack, and the large screen is far away from the display rack, which results in the user not being able to select the item and see the result of the real-time display. It is necessary to hold the item to go to the big screen to see the result of the combination; the advantage of this method is that there is no need to set a large screen near the display rack, and there is no need to set a user behavior collecting device on the item side, so the equipment cost is low. In view of the respective characteristics of the above two methods, in the specific implementation process, we can weigh the pros and cons and choose a relatively suitable method.
通过步骤S501识别出用户并采集到所述挑选行为信息之后,就可以进入下一步获取所述用户的已有物品的信息,以及,获取用户所选实物的信息。After the user is identified in step S501 and the selection behavior information is collected, the information of the existing item of the user is obtained in the next step, and the information of the physical object selected by the user is obtained.
步骤S503:获取所述用户的已有物品的信息;以及,获取所述用户所选实物的信息。Step S503: Acquire information of the existing item of the user; and acquire information of the physical object selected by the user.
所述获取所述用户的已有物品的信息的步骤与上述实施例的步骤S403相同,相关说明请见上述实施例的步骤S403部分,此处不再赘述。The step of obtaining the information of the existing item of the user is the same as that of the step S403 of the foregoing embodiment. For the related description, refer to the step S403 of the foregoing embodiment, and details are not described herein again.
在一个示例中,通过所述识别用户所选实物的步骤,获取到用户所选实物的物品标识后,可根据物品标识,即可从物品信息库中获取该用户所选实物的信息。In an example, after the step of identifying the physical object selected by the user and obtaining the item identifier of the physical object selected by the user, the information of the physical object selected by the user may be obtained from the item information base according to the item identification.
所述实物的信息,是指用户所选实物本身的信息,可包括实物的物品信息,如物品材质、使用注意事项等;也可包括库存信息,如库存数量、库存位置等;还可包括促销信息等等。The information of the physical object refers to the information of the physical object selected by the user, and may include the information of the physical object, such as the material of the object, the precautions for use, etc.; and may also include inventory information, such as inventory quantity, inventory location, etc.; Information and more.
步骤S505:根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物的搭配结果。Step S505: Generate a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user.
在获取到已有物品的信息和用户所选实物的信息后,就可以通过预设的搭配算法,将已有物品和用户所选实物进行搭配,获得搭配结果。物品搭配算法属于较为成熟的现有技术,此处不再赘述。After obtaining the information of the existing item and the information of the physical object selected by the user, the existing item and the selected object of the user can be matched by the preset matching algorithm to obtain the matching result. The item matching algorithm belongs to a relatively mature existing technology and will not be described here.
在一个示例中,本申请实施例提供的方法还包括如下步骤:1)获取所述用户所选实物的相关物品的信息;2)根据所述已有物品的信息和所述相关物品的信息,生成所述已有物品与所述相关物品之间的搭配结果。In an example, the method provided by the embodiment of the present application further includes the following steps: 1) acquiring information about the related item of the physical object selected by the user; 2) according to the information of the existing item and the information of the related item, Generating a result of the matching between the existing item and the related item.
所述相关物品可包括:与用户所选实物具有相同样式、不同库存量单位SKU的物品,例如,用户所选实物为一件白色、大码的衬衫A,与其具有相同样式、不同库存量单位SKU的物品包括该衬衫A的其它颜色、各个尺码的衬衫。The related item may include: an item having the same style and different stock quantity unit SKU as the physical object selected by the user, for example, the user selected object is a white, large size shirt A having the same style and different stock quantity units. Items of the SKU include other colors of the shirt A, shirts of various sizes.
所述相关物品还可包括与用户所选实物搭配的物品,例如,对于用户所选的一件白色、大码的衬衫A,与其搭配的物品包括某一款西装B等等。所述与实物搭配的物品, 可通过搭配算法确定。采用这种处理方式,使得可向用户推荐与其实物挑选行为有关的物品;因此,可以有效提升用户的购物决策和连带销售率。同时,解决了导购人员推荐搭配的技术门槛问题,推进导购服务的标准化。The related item may further include an item collocated with the physical object selected by the user, for example, a piece of white, large-sized shirt A selected by the user, the item to be matched with a certain suit B, and the like. The object matched with the object can be determined by a matching algorithm. By adopting such a processing method, it is possible to recommend an item related to the physical selection behavior to the user; therefore, the user's shopping decision and the associated sales rate can be effectively improved. At the same time, it solves the technical threshold of the recommended matching of shopping guides and promotes the standardization of shopping guide services.
所述相关物品包括但不限于:在所述门店内展示的物品,未在所述门店内展示的物品。其中,未在所述门店内展示的物品包括存放在所述门店库房内的物品、存放在其它门店内的物品、和/或线上销售的物品。The related items include, but are not limited to, items displayed in the store, items not displayed in the store. Among them, items not displayed in the store include items stored in the storehouse, items stored in other stores, and/or items sold online.
本申请实施例提供的方法,通过将未在门店内展示的物品与用户的已有物品进行搭配,使得用户能够在大屏幕上观看到与其已有物品搭配的、且未在门店展示区展示的门店物品,通过这种大屏幕的物品展示方式,可将门店展示区展示的物品范围扩展到本门店及其它门店的仓库和线上销售的物品,由此突破了物品展示空间对物品展示数量的限制;因此,可以有效扩展物品暴光范围,进而提升坪效。The method provided by the embodiment of the present application, by matching an item not displayed in the store with the existing item of the user, enables the user to view the large screen with the existing item and not displayed in the store display area. Store items, through this large-screen item display method, can extend the range of items displayed in the store display area to the warehouses of the stores and other stores and online sales of items, thereby breaking through the display space of the item display space. Restriction; therefore, it can effectively expand the range of exposure of the item, thereby improving the efficiency.
步骤S507:向所述用户展示所述搭配结果。Step S507: Display the matching result to the user.
在生成搭配结果后,就可以向所述用户展示其已有物品与其所选实物、用户所选实物相关物品之间的搭配结果。此外,还可以向用户展示其所选实物的相关信息。After the collocation result is generated, the user can be presented with the result of the collocation between the existing item and the object selected by the user and the object selected by the user. In addition, users can be presented with information about their selected physical objects.
从上述实施例可以看出,本发明实施例提供的第二种物品搭配方法,通过识别实物展示门店的用户;以及,识别用户所选实物;获取所述用户的已有物品的信息;以及,获取用户所选实物的信息;根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物的搭配结果;向所述用户展示所述搭配结果;这种处理方式,使得向门店用户展示其已有物品与其在门店所选实物之间的搭配信息;因此,可以有效提升用户的购物决策力,进而提升销售率、坪效及用户体验。It can be seen from the above embodiment that the second item collocation method provided by the embodiment of the present invention displays the user of the store by identifying the physical object; and, identifying the physical object selected by the user; acquiring information of the existing item of the user; Obtaining information of the physical object selected by the user; generating a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user; displaying the result to the user Matching results; this kind of processing method makes the store users show the matching information between their existing items and the physical objects selected in the store; therefore, it can effectively improve the user's shopping decision-making power, thereby improving the sales rate, the floor effect and the user experience. .
在上述的实施例中,提供了第一种物品搭配方法,与之相对应的,本申请还提供第一种物品搭配装置。该装置是与上述方法的实施例相对应。In the above embodiment, a first item collocation method is provided, and correspondingly, the present application also provides a first item collocation device. The device corresponds to an embodiment of the above method.
请参看图6,其为本申请的第一种物品搭配装置的实施例的示意图。由于装置实施例基本相似于方法实施例,所以描述得比较简单,相关之处参见方法实施例的部分说明即可。下述描述的装置实施例仅仅是示意性的。Please refer to FIG. 6, which is a schematic diagram of an embodiment of a first article matching device of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.
本申请另外提供第一种物品搭配装置,包括:The present application further provides a first item matching device, comprising:
用户识别单元601,用于识别实物展示门店内的用户;a user identification unit 601, configured to identify a user in the physical display store;
已有物品信息获取单元603,用于获取所述用户的已有物品的信息;The existing item information obtaining unit 603 is configured to acquire information about the existing items of the user;
搭配单元605,用于根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;The matching unit 605 is configured to determine, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;
搭配结果展示单元607,用于向所述用户展示所述已有物品与所述门店物品之间的搭配结果。The matching result display unit 607 is configured to display the matching result between the existing item and the store item to the user.
可选的,所述用户识别单元601,包括:Optionally, the user identification unit 601 includes:
用户身份信息采集子单元,用于采集所述用户的身份信息;a user identity information collection subunit, configured to collect identity information of the user;
用户识别子单元,用于根据所述身份信息,获取所述用户的用户标识。a user identification subunit, configured to acquire a user identifier of the user according to the identity information.
可选的,所述门店物品包括以下物品的至少一者:在所述门店内展示的物品,存放在所述门店的库房内的物品,存放在与所述门店相关的其它门店内的物品,与所述门店相关的线上物品。Optionally, the store item comprises at least one of: an item displayed in the store, an item stored in a storeroom of the store, and an item stored in another store associated with the store, Online items related to the store.
可选的,所述门店物品包括:在所述门店内展示的物品;所述方法还包括:Optionally, the store item includes: an item displayed in the store; the method further includes:
获取与所述已有物品搭配的门店物品在所述门店内的展示位置信息;Obtaining display position information of the store item in the store with the existing item;
根据所述展示位置信息,向所述用户展示与所述已有物品搭配的门店物品在所述门店内的展示位置。And displaying, according to the placement information, a display position of the store item in the store with the existing item to the user.
可选的,所述装置还包括:Optionally, the device further includes:
已有物品信息展示单元,用于向所述用户展示所述已有物品的信息;An existing item information display unit, configured to display information of the existing item to the user;
所述搭配单元605,具体用于根据所述用户指定的所述已有物品,确定与所述用户指定的所述已有物品搭配的门店物品。The collocation unit 605 is specifically configured to determine, according to the existing item specified by the user, a store item that is matched with the existing item specified by the user.
从上述实施例可以看出,本发明实施例提供的第一种物品信息展示装置,通过采集用户在实物展示门店内对实物的挑选行为信息,所述挑选行为信息包括所述用户挑选的至少一个实物的物品标识,并根据物品标识,获取实物的相关信息,并向用户展示相关信息;这种处理方式,使得实时向用户展示与其在实物展示门店对实物的当前挑选行为有关的商品信息,即可通过大屏幕应用为顾客实时提供标准化的商品导购服务,由此可减少对导购人员数量及其导购水平的需求;因此,可以有效降低导购人员的成本,并确保为用户提供统一的导购服务。同时,这种用户挑选行为与大屏幕上物品信息展示之间的联动处理方式,还可使得大屏幕快速响应用户需求,由此可引导用户使用大屏幕,提升科技感;因此,可以有效提升用户购物体验,进而提升用户粘性。It can be seen from the above embodiment that the first item information display device provided by the embodiment of the present invention collects the behavior information of the physical object selected by the user in the physical display store, and the selection behavior information includes at least one selected by the user. The physical object identification, and according to the item identification, obtain the relevant information of the physical object, and display relevant information to the user; this processing method enables the real-time display to the user the product information related to the current selection behavior of the physical object in the physical display store, ie The large-screen application can provide customers with standardized commodity shopping guide services in real time, thereby reducing the demand for the number of shopping guides and their shopping guide level; therefore, it can effectively reduce the cost of shopping guides and ensure a unified shopping guide service for users. At the same time, the linkage processing between the user selection behavior and the item information display on the large screen can also enable the large screen to quickly respond to the user's needs, thereby guiding the user to use the large screen to enhance the sense of science and technology; therefore, the user can be effectively improved. Shopping experience, which in turn increases user stickiness.
在上述的实施例中,提供了第二种物品搭配方法,与之相对应的,本申请还提供第二种物品搭配装置。该装置是与上述方法的实施例相对应。In the above embodiment, a second item matching method is provided, and correspondingly, the present application also provides a second item matching device. The device corresponds to an embodiment of the above method.
请参看图7,其为本申请的第二种物品搭配装置的实施例的示意图。由于装置实施例基本相似于方法实施例,所以描述得比较简单,相关之处参见方法实施例的部分说明即可。下述描述的装置实施例仅仅是示意性的。Please refer to FIG. 7, which is a schematic diagram of an embodiment of a second article collocation device of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.
本申请另外提供第二种物品搭配装置,包括:The present application further provides a second item matching device, including:
用户识别单元701,用于识别实物展示门店内的用户;a user identification unit 701, configured to identify a user in the physical display store;
物品识别单元702,用于识别所述用户在所述门店内挑选的实物;An item identification unit 702, configured to identify a physical object selected by the user in the store;
已有物品信息获取单元703,用于获取所述用户的已有物品的信息;The existing item information obtaining unit 703 is configured to acquire information about the existing item of the user;
实物信息获取单元704,用于根据所述物品标识,获取用户所选实物的信息;The physical information obtaining unit 704 is configured to acquire information about the physical object selected by the user according to the item identifier;
搭配单元705,用于根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;The collocation unit 705 is configured to generate a collocation result between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;
搭配结果展示单元706,用于向所述用户展示所述搭配结果。The matching result display unit 706 is configured to display the matching result to the user.
可选的,还包括:Optionally, it also includes:
获取所述用户所选实物的相关物品的信息;Obtaining information about related items of the physical object selected by the user;
根据所述已有物品的信息和所述相关物品的信息,生成所述已有物品与所述相关物品之间的搭配结果。And generating a matching result between the existing item and the related item according to the information of the existing item and the information of the related item.
可选的,所述相关物品包括以下物品的至少一者:Optionally, the related item includes at least one of the following items:
与所述实物具有相同样式、不同库存量单位SKU的物品,与所述实物搭配的物品。An item having the same style and different stock quantity unit SKU as the physical object, and an item matched with the physical object.
可选的,所述相关物品包括以下相关物品的至少一者:在所述门店内展示的相关物品,存放在所述门店的库房内的相关物品,存放在与所述门店相关的其它门店内的相关物品,与所述门店相关的线上展示的相关物品。Optionally, the related item includes at least one of the following related items: related items displayed in the store, related items stored in the storeroom of the store, and stored in other stores related to the store Related items, related items displayed on the line related to the store.
从上述实施例可以看出,本发明实施例提供的第二种物品信息展示装置,通过识别实物展示门店的用户;以及,识别用户所选实物;获取所述用户的已有物品的信息;以及,获取用户所选实物的信息;根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物的搭配结果;向所述用户展示所述搭配结果;这种处理方式,使得向门店用户展示其已有物品与其在门店所选实物之间的搭配信息;因此,可以有效提升用户的购物决策力,进而提升销售率、坪效及用户体验。It can be seen from the above embodiment that the second item information display apparatus provided by the embodiment of the present invention displays the user of the store by identifying the physical object; and, identifying the physical object selected by the user; acquiring information of the existing item of the user; Obtaining information of the physical object selected by the user; generating a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user; displaying the setting to the user The result of the matching; this processing method enables the store user to display the matching information between the existing items and the physical objects selected in the store; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user. Experience.
请参考图8,其为本申请的第一种电子设备实施例的示意图。由于设备实施例基本相似于方法实施例,所以描述得比较简单,相关之处参见方法实施例的部分说明即可。下述描述的设备实施例仅仅是示意性的。Please refer to FIG. 8 , which is a schematic diagram of an embodiment of a first electronic device of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.
本实施例的第一种电子设备,该电子设备包括:处理器801;以及存储器802,所述存储器用于存储实现物品信息展示方法的程序,该设备通电并通过所述处理器运行该物品信息展示方法的程序后,执行下述步骤:识别实物展示门店内的用户;获取所述用户的已有物品的信息;根据所述已有物品的信息和门店物品的信息,确定与所述已有物品 搭配的所述门店物品;向所述用户展示所述已有物品与所述门店物品之间的搭配结果。A first electronic device of the embodiment, the electronic device comprising: a processor 801; and a memory 802, configured to store a program for implementing an item information display method, the device being powered on and running the item information by the processor After the program of the method is displayed, the following steps are performed: identifying the user in the physical display store; obtaining information about the existing item of the user; determining and existing according to the information of the existing item and the information of the store item The store item of the item; the result of the match between the existing item and the store item is displayed to the user.
请参考图9,其为本申请的第一种电子设备实施例的具体示意图。可选的,所述电子设备还包括:图像采集装置901;Please refer to FIG. 9 , which is a specific schematic diagram of an embodiment of a first electronic device of the present application. Optionally, the electronic device further includes: an image collection device 901;
所述识别实物展示门店内的用户,包括:通过所述图像采集装置采集所述用户的人脸图像;通过人脸识别技术,根据所述人脸图像识别所述用户。The identifying the physical user in the store includes: collecting the face image of the user by using the image collecting device; and identifying the user according to the face image by using a face recognition technology.
可选的,所述电子设备还包括:显示屏902,用于向所述用户展示所述搭配结果。Optionally, the electronic device further includes: a display screen 902, configured to display the matching result to the user.
请参考图10,其为本申请的第二种电子设备实施例的示意图。由于设备实施例基本相似于方法实施例,所以描述得比较简单,相关之处参见方法实施例的部分说明即可。下述描述的设备实施例仅仅是示意性的。Please refer to FIG. 10 , which is a schematic diagram of a second electronic device embodiment of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.
本实施例的第二种电子设备,该电子设备包括:处理器1001;以及存储器1002,用于存储实现物品搭配方法的程序,该设备通电并通过所述处理器运行该物品搭配方法的程序后,执行下述步骤:识别实物展示门店的用户;及,识别所述用户在所述门店内挑选的实物;获取所述用户的已有物品的信息;以及,获取用户所选实物的信息;根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;向所述用户展示所述搭配结果。a second electronic device of the embodiment, the electronic device includes: a processor 1001; and a memory 1002, configured to store a program for implementing an item matching method, the device is powered on and runs the program of the item matching method by the processor Performing the steps of: identifying a user of the physical display store; and identifying the physical object selected by the user in the store; obtaining information of the user's existing item; and obtaining information of the physical object selected by the user; And generating, by the information of the existing item and the information of the physical object selected by the user, a result of the matching between the existing item and the physical object selected by the user; and displaying the matching result to the user.
请参考图11,其为本申请的第二种电子设备实施例的具体示意图。可选的,所述电子设备还包括:图像采集装置1101;Please refer to FIG. 11 , which is a specific schematic diagram of a second electronic device embodiment of the present application. Optionally, the electronic device further includes: an image collection device 1101;
所述识别实物展示门店内的用户,包括:通过所述图像采集装置采集所述用户的人脸图像;通过人脸识别技术,根据所述人脸图像识别所述用户。The identifying the physical user in the store includes: collecting the face image of the user by using the image collecting device; and identifying the user according to the face image by using a face recognition technology.
可选的,所述电子设备还包括:物品感应装置1102;所述物品感应装置包括但不限于RFID阅读器。Optionally, the electronic device further includes: an item sensing device 1102; the item sensing device includes but is not limited to an RFID reader.
所述识别所述用户在所述门店内挑选的实物,包括:当所述用户进入所述RFID阅读器的磁场范围内时,通过所述RFID阅读器获取所述用户所选实物的RFID标识。The identifying the physical object selected by the user in the store comprises: acquiring, by the RFID reader, an RFID identifier of the physical object selected by the user when the user enters a magnetic field range of the RFID reader.
可选的,所述电子设备还包括:显示屏1103,用于向所述用户展示所述搭配结果。Optionally, the electronic device further includes: a display screen 1103, configured to display the matching result to the user.
本申请虽然以较佳实施例公开如上,但其并不是用来限定本申请,任何本领域技术人员在不脱离本申请的精神和范围内,都可以做出可能的变动和修改,因此本申请的保护范围应当以本申请权利要求所界定的范围为准。The present application is disclosed in the above preferred embodiments, but it is not intended to limit the present application, and any person skilled in the art can make possible changes and modifications without departing from the spirit and scope of the present application. The scope of protection should be based on the scope defined by the claims of the present application.
在一个典型的配置中,计算设备包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
内存可能包括计算机可读介质中的非永久性存储器,随机存取存储器(RAM)和/或 非易失性内存等形式,如只读存储器(ROM)或闪存(flash RAM)。内存是计算机可读介质的示例。The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium.
1、计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括,但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带,磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质,可用于存储可以被计算设备访问的信息。按照本文中的界定,计算机可读介质不包括非暂存电脑可读媒体(transitory media),如调制的数据信号和载波。1. Computer readable media including both permanent and non-persistent, removable and non-removable media may be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media, such as modulated data signals and carrier waves.
2、本领域技术人员应明白,本申请的实施例可提供为方法、系统或计算机程序产品。因此,本申请可采用完全硬件实施例、完全软件实施例或结合软件和硬件方面的实施例的形式。而且,本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。2. Those skilled in the art will appreciate that embodiments of the present application can be provided as a method, system, or computer program product. Thus, the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware. Moreover, the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

Claims (25)

  1. 一种门店系统,其特征在于,包括:A store system, comprising:
    至少一个终端设备,所述终端设备部署在门店的物品展示区,包括显示屏,所述终端设备用于识别门店用户,并向服务器发送所述用户的用户标识;At least one terminal device, the terminal device is disposed in an item display area of the store, and includes a display screen, the terminal device is configured to identify the store user, and send the user identifier of the user to the server;
    服务器,用于接收所述用户标识,并根据所述用户标识,获取所述用户的已有物品的信息,并根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;以及,在所述显示屏上向所述用户展示所述已有物品与所述门店物品之间的搭配结果。a server, configured to receive the user identifier, and obtain information about the existing item of the user according to the user identifier, and determine, according to the information of the existing item and the information of the store item, the existing item Matching the store item; and displaying the result of the match between the existing item and the store item to the user on the display screen.
  2. 根据权利要求1所述的门店系统,其特征在于,A store system according to claim 1 wherein:
    所述终端设备包括生物体征信息采集装置,所述终端设备具体用于通过所述生物体征信息采集装置采集所述用户的生物体征信息,并根据所述生物体征信息,获取所述用户的用户标识。The terminal device includes a biological sign information collecting device, and the terminal device is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and obtain a user identifier of the user according to the biosignal information. .
  3. 根据权利要求2所述的门店系统,其特征在于,A store system according to claim 2, wherein
    所述生物体征信息包括人脸信息,所述生物体征信息采集装置包括摄像头。The biosignal information includes face information, and the biosignal information collecting device includes a camera.
  4. 根据权利要求1所述的门店系统,其特征在于,所述门店物品包括以下物品的至少一者:在所述门店内展示的物品,存放在所述门店的库房内的物品,存放在与所述门店相关的其它门店内的物品,与所述门店相关的线上物品。The store system of claim 1 wherein said store item comprises at least one of: an item displayed in said store, an item stored in said storeroom of said store, stored in and at the store The items in other stores related to the store, and the online items related to the store.
  5. 根据权利要求1所述的门店系统,其特征在于,A store system according to claim 1 wherein:
    所述门店物品包括:在所述门店内展示的物品;The store item includes: an item displayed in the store;
    所述服务器,还用于获取与所述已有物品搭配的门店物品在所述门店内的展示位置信息;根据所述展示位置信息,向所述用户展示与所述已有物品搭配的门店物品在所述门店内的展示位置。The server is further configured to acquire display location information of the store item in the store with the existing item; and display, according to the display location information, the store item matched with the existing item The placement in the store.
  6. 根据权利要求1所述的门店系统,其特征在于,A store system according to claim 1 wherein:
    所述服务器,还用于向所述终端设备发送所述已有物品的信息,并获取所述终端设备发送的所述用户指定的已有物品的信息;以及,具体用于根据所述用户指定的已有物品的信息,确定与所述用户指定的已有物品搭配的门店物品;The server is further configured to send information about the existing item to the terminal device, and obtain information about the existing item specified by the user that is sent by the terminal device; and, specifically, for specifying according to the user Information of an existing item, determining a store item that matches the existing item specified by the user;
    所述终端设备,还用于接收所述服务器发送的所述已有物品的信息,并通过所述显示屏向所述用户展示所述已有物品的信息,并获取所述用户指定的已有物品的信息;以及,向所述服务器发送所述用户指定的已有物品的信息。The terminal device is further configured to receive information about the existing item sent by the server, and display information about the existing item to the user through the display screen, and obtain the existing designated by the user. Information of the item; and transmitting information of the existing item specified by the user to the server.
  7. 一种门店系统,其特征在于,包括:A store system, comprising:
    至少一个终端设备,所述终端设备部署在门店的物品展示区,包括显示屏,所述终端设备用于识别门店用户,以及,识别所述用户在所述门店内挑选的物品,并向服务器发送所述用户的用户标识和用户所选物品的物品标识;At least one terminal device deployed in an item display area of the store, including a display screen, the terminal device is configured to identify the store user, and identify the item selected by the user in the store, and send the item to the server The user identifier of the user and the item identifier of the item selected by the user;
    服务器,用于接收所述用户标识和所述物品标识,并根据所述用户标识,获取所述用户的已有物品的信息,以及,根据所述物品标识,获取所述用户所选物品的信息;并根据所述已有物品的信息和所述用户所选物品的信息,生成所述已有物品和所述用户所选物品之间的搭配结果;并在所述显示屏上向所述用户展示所述搭配结果。a server, configured to receive the user identifier and the item identifier, and obtain information about the existing item of the user according to the user identifier, and obtain information about the item selected by the user according to the item identifier And generating a matching result between the existing item and the item selected by the user according to the information of the existing item and the information of the item selected by the user; and displaying the result to the user on the display screen Show the results of the match.
  8. 根据权利要求7所述的门店系统,其特征在于,A store system according to claim 7 wherein:
    所述终端设备包括生物体征信息采集装置,所述终端设备具体用于通过所述生物体征信息采集装置采集所述用户的生物体征信息,并根据所述生物体征信息,获取所述用户的用户标识。The terminal device includes a biological sign information collecting device, and the terminal device is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and obtain a user identifier of the user according to the biosignal information. .
  9. 根据权利要求7所述的门店系统,其特征在于,A store system according to claim 7 wherein:
    所述终端设备包括电子标签阅读器,所述终端设备具体用于通过所述阅读器从在所述阅读器的磁场范围内的用户所持物品的电子标签中读取所述物品的物品标识,作为所述用户所选物品的物品标识。The terminal device includes an electronic tag reader, and the terminal device is specifically configured to read, by the reader, an item identifier of the item from an electronic tag of an item held by a user within a magnetic field range of the reader, as The item identification of the item selected by the user.
  10. 根据权利要求7所述的门店系统,其特征在于,A store system according to claim 7 wherein:
    所述服务器,还用于获取所述用户所选物品的相关物品的信息,并根据所述已有物品的信息和所述相关物品的信息,生成所述已有物品与所述相关物品之间的搭配结果。The server is further configured to acquire information about an item related to the item selected by the user, and generate, between the existing item and the related item, according to the information of the existing item and the information of the related item. The result of the match.
  11. 根据权利要求10所述的门店系统,其特征在于,所述相关物品包括以下物品的至少一者:The store system of claim 10 wherein said related item comprises at least one of:
    与所述用户所选物品具有相同样式、不同库存量单位SKU的物品,与所述用户所选物品搭配的物品。An item having the same style, different stock quantity unit SKUs as the item selected by the user, and an item collocated with the item selected by the user.
  12. 根据权利要求10所述的门店系统,其特征在于,所述相关物品包括以下相关物品的至少一者:在所述门店内展示的相关物品,存放在所述门店的库房内的相关物品,存放在与所述门店相关的其它门店内的相关物品,与所述门店相关的线上展示的相关物品。The store system according to claim 10, wherein said related item comprises at least one of: related items displayed in said store, related items stored in said storeroom of said store, and stored Related items displayed in other stores associated with the store, related items displayed on the line associated with the store.
  13. 一种物品搭配方法,其特征在于,包括:An item matching method, comprising:
    识别实物展示门店内的用户;Identify the physical display of the users in the store;
    获取所述用户的已有物品的信息;Obtaining information of the user's existing items;
    根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店 物品;Determining the store item that matches the existing item based on the information of the existing item and the information of the store item;
    向所述用户展示所述已有物品与所述门店物品之间的搭配结果。Presenting the result of the matching between the existing item and the store item to the user.
  14. 根据权利要求13所述的物品搭配方法,其特征在于,所述识别实物展示门店内的用户,包括:The item collocation method according to claim 13, wherein the identifying the physical display of the user in the store comprises:
    采集所述用户的身份信息;Collecting identity information of the user;
    根据所述身份信息,获取所述用户的用户标识。Obtaining the user identifier of the user according to the identity information.
  15. 根据权利要求13所述的物品搭配方法,其特征在于,所述门店物品包括以下物品的至少一者:在所述门店内展示的物品,存放在所述门店的库房内的物品,存放在与所述门店相关的其它门店内的物品,与所述门店相关的线上物品。The article collocation method according to claim 13, wherein the store item comprises at least one of: an item displayed in the store, an item stored in a storeroom of the store, stored in and Items in other stores associated with the store, online items associated with the store.
  16. 根据权利要求13所述的物品搭配方法,其特征在于,所述门店物品包括:在所述门店内展示的物品;所述方法还包括:The item collocation method according to claim 13, wherein the store item comprises: an item displayed in the store; the method further comprising:
    获取与所述已有物品搭配的门店物品在所述门店内的展示位置信息;Obtaining display position information of the store item in the store with the existing item;
    根据所述展示位置信息,向所述用户展示与所述已有物品搭配的门店物品在所述门店内的展示位置。And displaying, according to the placement information, a display position of the store item in the store with the existing item to the user.
  17. 根据权利要求14所述的物品搭配方法,其特征在于,在所述根据所述身份信息,并获取所述用户的已有物品的信息之后,所述方法还包括:The method for collocation of an item according to claim 14, wherein after the obtaining the information of the existing item of the user according to the identity information, the method further comprises:
    向所述用户展示所述已有物品的信息;Presenting information of the existing item to the user;
    所述根据所述已有物品的信息,并确定与所述已有物品搭配的门店物品,包括:Determining, according to the information of the existing item, the store item that is matched with the existing item, including:
    根据所述用户指定的所述已有物品,确定与所述用户指定的所述已有物品搭配的门店物品。Determining a store item that matches the existing item specified by the user according to the existing item specified by the user.
  18. 一种物品搭配方法,其特征在于,包括:An item matching method, comprising:
    识别实物展示门店的用户;以及,识别所述用户在所述门店内挑选的实物;Identifying a user of the physical display store; and identifying the physical object selected by the user in the store;
    获取所述用户的已有物品的信息;以及,获取用户所选实物的信息;Obtaining information of the user's existing item; and obtaining information of the physical object selected by the user;
    根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;Generating a result of the matching between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;
    向所述用户展示所述搭配结果。Presenting the matching result to the user.
  19. 根据权利要求18所述的物品搭配方法,其特征在于,还包括:The item collocation method according to claim 18, further comprising:
    获取所述用户所选实物的相关物品的信息;Obtaining information about related items of the physical object selected by the user;
    根据所述已有物品的信息和所述相关物品的信息,生成所述已有物品与所述相关物品之间的搭配结果。And generating a matching result between the existing item and the related item according to the information of the existing item and the information of the related item.
  20. 根据权利要求19所述的物品搭配方法,其特征在于,所述相关物品包括以下物品的至少一者:The article collocation method according to claim 19, wherein the related article comprises at least one of the following items:
    与所述实物具有相同样式、不同库存量单位SKU的物品,与所述实物搭配的物品。An item having the same style and different stock quantity unit SKU as the physical object, and an item matched with the physical object.
  21. 根据权利要求19所述的物品搭配方法,其特征在于,所述相关物品包括以下相关物品的至少一者:在所述门店内展示的相关物品,存放在所述门店的库房内的相关物品,存放在与所述门店相关的其它门店内的相关物品,与所述门店相关的线上展示的相关物品。The item collocation method according to claim 19, wherein the related item comprises at least one of the following related items: related items displayed in the store, related items stored in a storeroom of the store, Related items stored in other stores associated with the store, related items displayed on the line associated with the store.
  22. 一种物品搭配装置,其特征在于,包括:An item matching device, comprising:
    用户识别单元,用于识别实物展示门店内的用户;a user identification unit for identifying a user in the physical display store;
    已有物品信息获取单元,用于获取所述用户的已有物品的信息;An existing item information obtaining unit, configured to acquire information about an existing item of the user;
    搭配单元,用于根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;a matching unit, configured to determine, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;
    搭配结果展示单元,用于向所述用户展示所述已有物品与所述门店物品之间的搭配结果。The matching result display unit is configured to display the result of the matching between the existing item and the store item to the user.
  23. 一种物品搭配装置,其特征在于,包括:An item matching device, comprising:
    用户识别单元,用于识别实物展示门店内的用户;a user identification unit for identifying a user in the physical display store;
    物品识别单元,用于识别所述用户在所述门店内挑选的实物;An item identification unit, configured to identify a physical object selected by the user in the store;
    已有物品信息获取单元,用于获取所述用户的已有物品的信息;An existing item information obtaining unit, configured to acquire information about an existing item of the user;
    实物信息获取单元,用于根据所述物品标识,获取用户所选实物的信息;a physical information acquiring unit, configured to acquire information about the physical object selected by the user according to the item identifier;
    搭配单元,用于根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;a collocation unit, configured to generate a collocation result between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;
    搭配结果展示单元,用于向所述用户展示所述搭配结果。The matching result display unit is configured to display the matching result to the user.
  24. 一种电子设备,其特征在于,包括:An electronic device, comprising:
    处理器;以及Processor;
    存储器,用于存储实现物品搭配方法的程序,该设备通电并通过所述处理器运行该物品搭配方法的程序后,执行下述步骤:识别实物展示门店内的用户;获取所述用户的已有物品的信息;根据所述已有物品的信息和门店物品的信息,确定与所述已有物品搭配的所述门店物品;向所述用户展示所述已有物品与所述门店物品之间的搭配结果。a memory for storing a program for implementing an item collocation method, after the device is powered on and runs the program of the item collocation method by the processor, performing the following steps: identifying a user in the physical display store; acquiring the existing user Information of the item; determining, according to the information of the existing item and the information of the store item, the store item that is paired with the existing item; and displaying to the user between the existing item and the store item Match the results.
  25. 一种电子设备,其特征在于,包括:An electronic device, comprising:
    处理器;以及Processor;
    存储器,用于存储实现物品搭配方法的程序,该设备通电并通过所述处理器运行该物品搭配方法的程序后,执行下述步骤:识别实物展示门店的用户;及,识别所述用户在所述门店内挑选的实物;获取所述用户的已有物品的信息;以及,获取用户所选实物的信息;根据所述已有物品的信息和所述用户所选实物的信息,生成所述已有物品和所述用户所选实物之间的搭配结果;向所述用户展示所述搭配结果。a memory for storing a program for implementing an item collocation method, after the device is powered on and running the program of the item collocation method by the processor, performing the following steps: identifying a user of the physical display store; and identifying the user at the location Depicting the physical object selected in the store; obtaining information of the existing item of the user; and acquiring information of the physical object selected by the user; generating the said information according to the information of the existing item and the information of the physical object selected by the user a result of the matching between the item and the physical object selected by the user; displaying the result of the matching to the user.
PCT/CN2019/080947 2018-04-04 2019-04-02 Store system, article matching method and apparatus, and electronic device WO2019192455A1 (en)

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