WO2019192455A1

WO2019192455A1 - Store system, article matching method and apparatus, and electronic device

Info

Publication number: WO2019192455A1
Application number: PCT/CN2019/080947
Authority: WO
Inventors: 石克阳; 盛丁; 宾林; 何舒荣; 洪海; 姚迪狄; 冯伟; 谢伟志; 朱伟; 贾梦雷
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2018-04-04
Filing date: 2019-04-02
Publication date: 2019-10-10
Also published as: CN110348925A; TW201942836A

Abstract

A store system, an article matching method and apparatus, and an electronic device. The article matching method comprises: acquiring identity information of a user of a real article presentation store (S401); obtaining, according to the identity information, information about a possessed article of the user (S402), and determining, according to the information of the possessed article and information of store articles, a store article matching the possessed article (S403); and then presenting to the user the matching result between the possessed article and the store article (S404). The processing method provides, by means of an application on a large screen, a store user with a commodity guide service related to a possessed article of the store user, such that a recommended article better satisfies actual needs of the user, and the shopping decision of the user can be effectively improved, thereby improving the sales rate.

Description

Store system, item matching method, device and electronic device

The present application claims the priority of the Chinese Patent Application No. 201101301154.2, filed on Apr. 4, 2018, the entire disclosure of which is incorporated herein by reference. .

Technical field

The present application relates to the field of data processing technologies, and in particular, to a store system, and an object matching method, device, and electronic device.

Background technique

With the development of technology, more and more stores are beginning to use independent large-screen operating systems. Large screens in commercial scenes can access the Internet and play in the form of web applications rather than files (such as videos or pictures). Engage to get real-time data and marketing results.

A typical Internet application running on a large screen (referred to as a large screen application) works as follows. The store displays information on various items sold through a large-screen application for customers to view and select. The customer operates the application on a large screen to browse various product information, select the products of interest according to personal needs and preferences, and view product details and promotion information by clicking on the products of interest. Compared with the traditional physical selection method, this kind of processing method enables customers to know more product information, enhance the sense of science and technology, improve user stickiness, and thus improve sales rate and efficiency.

However, in the process of implementing the present invention, the inventors have found that the technical solution has at least the following problem: the large screen application merely displays the information of the store item to the customer for viewing and selection by the customer, and cannot provide the customer with the item related to the existing item. Commodity shopping guide services, thus affecting sales rate, efficiency and user experience.

Summary of the invention

The application provides a store system, an item matching method, a device and an electronic device, so as to solve the problem that the store large screen application in the prior art cannot provide the customer with the product shopping guide service related to the existing item.

The application provides a store system comprising:

At least one terminal device, the terminal device is disposed in an item display area of the store, and includes a display screen, the terminal device is configured to identify the store user, and send the user identifier of the user to the server;

a server, configured to receive the user identifier, and obtain information about the existing item of the user according to the user identifier, and determine, according to the information of the existing item and the information of the store item, the existing item Matching the store item; and displaying the result of the match between the existing item and the store item to the user on the display screen.

Optionally, the terminal device includes a biological sign information collecting device, where the terminal device is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and obtain the User's user ID.

Optionally, the biological sign information includes face information, and the biological sign information collecting device includes a camera.

Optionally, the store item comprises at least one of: an item displayed in the store, an item stored in a storeroom of the store, and an item stored in another store associated with the store, Online items related to the store.

Optionally, the store item includes: an item displayed in the store;

The server is further configured to acquire display location information of the store item in the store with the existing item; and display, according to the display location information, the store item matched with the existing item The placement in the store.

Optionally, the server is further configured to send information about the existing item to the terminal device, and obtain information about the existing item specified by the user that is sent by the terminal device; and, specifically, Determining, by the user, the information of the existing item, the store item that is matched with the existing item specified by the user;

The terminal device is further configured to receive information about the existing item sent by the server, and display information about the existing item to the user through the display screen, and obtain the existing designated by the user. Information of the item; and transmitting information of the existing item specified by the user to the server.

This application provides another store system that includes:

At least one terminal device deployed in an item display area of the store, including a display screen, the terminal device is configured to identify the store user, and identify the item selected by the user in the store, and send the item to the server The user identifier of the user and the item identifier of the item selected by the user;

a server, configured to receive the user identifier and the item identifier, and obtain information about the existing item of the user according to the user identifier, and obtain information about the item selected by the user according to the item identifier And generating a matching result between the existing item and the item selected by the user according to the information of the existing item and the information of the item selected by the user; and displaying the result to the user on the display screen Show the results of the match.

Optionally, the terminal device includes an electronic tag reader, and the terminal device is specifically configured to read, by the reader, an electronic tag of an item held by a user within a magnetic field range of the reader. The item identification is the item identification of the item selected by the user.

Optionally, the server is further configured to acquire information about an item related to the item selected by the user, and generate the existing item and the information according to the information of the existing item and the information of the related item. The result of the matching between related items.

Optionally, the related item includes at least one of the following items:

An item having the same style, different stock quantity unit SKUs as the item selected by the user, and an item collocated with the item selected by the user.

Optionally, the related item includes at least one of the following related items: related items displayed in the store, related items stored in the storeroom of the store, and stored in other stores related to the store Related items, related items displayed on the line related to the store.

The application provides an item matching method, including:

Identify the physical display of the users in the store;

Obtaining information of the user's existing items;

Determining, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;

Presenting the result of the matching between the existing item and the store item to the user.

Optionally, the identifying the physical display user in the store, including:

Collecting identity information of the user;

Identifying the user based on the identity information.

Optionally, the store item includes: an item displayed in the store; the method further includes:

Obtaining display position information of the store item in the store with the existing item;

And displaying, according to the placement information, a display position of the store item in the store with the existing item to the user.

Optionally, after the obtaining, according to the identity information, the information about the existing item of the user, the method further includes:

Presenting information of the existing item to the user;

Determining, according to the information of the existing item, the store item that is matched with the existing item, including:

Determining a store item that matches the existing item specified by the user according to the existing item specified by the user.

The application additionally provides an item matching method, including:

Identifying a user of the physical display store; and identifying the physical object selected by the user in the store;

Obtaining information of the user's existing item; and obtaining information of the physical object selected by the user;

Generating a result of the matching between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;

Presenting the matching result to the user.

Optionally, it also includes:

Obtaining information about related items of the physical object selected by the user;

And generating a matching result between the existing item and the related item according to the information of the existing item and the information of the related item.

Optionally, the related item includes at least one of the following items:

An item having the same style and different stock quantity unit SKU as the physical object, and an item matched with the physical object.

The application additionally provides an item matching device, comprising:

a user identification unit for identifying a user in the physical display store;

An existing item information obtaining unit, configured to acquire information about an existing item of the user;

a matching unit, configured to determine, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;

The matching result display unit is configured to display the result of the matching between the existing item and the store item to the user.

The application additionally provides an item matching device, comprising:

An item identification unit, configured to identify a physical object selected by the user in the store;

a physical information acquiring unit, configured to acquire information about the physical object selected by the user according to the item identifier;

a collocation unit, configured to generate a collocation result between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;

The matching result display unit is configured to display the matching result to the user.

The application further provides an electronic device, including:

Processor;

a memory for storing a program for implementing an item collocation method, after the device is powered on and runs the program of the item collocation method by the processor, performing the following steps: identifying a user in the physical display store; acquiring the existing user Information of the item; determining, according to the information of the existing item and the information of the store item, the store item that is paired with the existing item; and displaying to the user between the existing item and the store item Match the results.

The application further provides an electronic device, including:

Processor;

a memory for storing a program for implementing an item collocation method, after the device is powered on and running the program of the item collocation method by the processor, performing the following steps: identifying a user of the physical display store; and identifying the user at the location Depicting the physical object selected in the store; obtaining information of the existing item of the user; and acquiring information of the physical object selected by the user; generating the said information according to the information of the existing item and the information of the physical object selected by the user a result of the matching between the item and the physical object selected by the user; displaying the result of the matching to the user.

The present application also provides a computer readable storage medium having instructions stored therein that, when executed on a computer, cause the computer to perform the various methods described above.

The application also provides a computer program product comprising instructions that, when executed on a computer, cause the computer to perform the various methods described above.

Compared with the prior art, the present application has the following advantages:

The store system provided by the embodiment of the present application obtains the information of the existing item of the user by identifying the user of the physical display store, and determines the existing item according to the information of the existing item and the information of the store item. Matching the store items, and then showing the results of the matching of the existing items and the store items to the user; this processing method enables the store user to display the information of the store items matched with the existing items, that is, the store users are provided through the large screen application. The merchandise shopping guide service related to the existing items, so that the recommended items are more in line with the actual needs of the user; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user experience. At the same time, this kind of processing can reduce the demand for the number of shopping guides and their shopping guide level, thereby effectively reducing the cost of the shopping guides, and ensuring a unified shopping guide service for users; on the other hand, it can also guide users to use The large screen enhances the sense of technology, so it can effectively improve user stickiness.

DRAWINGS

1 is a schematic diagram of an embodiment of a store system provided by the present application;

2 is a schematic diagram of another embodiment of a store system provided by the present application;

FIG. 3 is a schematic diagram of an application scenario of another embodiment of a store system provided by the present application; FIG.

4 is a flow chart of an embodiment of an item matching method provided by the present application;

Figure 5 is a flow chart of another embodiment of the method for collocation of articles provided by the present application;

Figure 6 is a schematic view showing an embodiment of an article matching device provided by the present application;

Figure 7 is a schematic view showing an embodiment of another article matching device provided by the present application;

FIG. 8 is a schematic diagram of an embodiment of an electronic device provided by the present application; FIG.

9 is a detailed schematic diagram of an embodiment of an electronic device provided by the present application;

10 is a schematic diagram of another embodiment of an electronic device provided by the present application;

11 is a detailed schematic diagram of another embodiment of an electronic device provided by the present application.

detailed description

Numerous specific details are set forth in the description below in order to provide a thorough understanding of the application. However, the present application can be implemented in many other ways than those described herein, and those skilled in the art can make similar promotion without departing from the scope of the present application, and thus the present application is not limited by the specific embodiments disclosed below.

In the present application, a store system, an item matching method, a device, and an electronic device are provided. Detailed description will be made one by one in the following embodiments.

The technical idea of the technical solution provided by the present application is: identifying the store user, obtaining the information of the existing item of the user, and determining the matching with the existing item according to the information of the existing item of the user and the information of the item of the store. Store items, and then show the user the results of the combination of existing items and store items. Since the store user is presented with the information of the store item that matches the existing item, the store user is provided with the merchandise shopping guide service related to the existing item through the large screen application, thereby making the recommended item more in line with the actual needs of the user; therefore, It can effectively improve the user's shopping decision-making power, thereby improving sales rate, efficiency and user experience.

Please refer to FIG. 1, which is a schematic diagram of an embodiment of a store system of the present application. The system includes: at least one terminal device 101, a server 102.

The terminal device 101 is deployed in an item display area of a store, and includes a display screen. The terminal device 101 is configured to identify a store user and send the user identifier of the user to the server 102. The server 102 is configured to receive the user identifier. And obtaining information about the existing item of the user according to the user identifier, and determining, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item; Displaying a result of the matching between the existing item and the store item to the user on the display screen.

In one example, the terminal device 101 includes a biological sign information collecting device, and the terminal device 101 is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and according to the biosignal information, Obtain the user ID of the user.

Optionally, the store item includes: an item displayed in the store; the server 102 is further configured to acquire display position information of the store item in the store with the existing item; The display location information is displayed to the user to display a display position of the store item in the store with the existing item.

Optionally, the server 102 is further configured to send information about the existing item to the terminal device 101, and obtain information about the existing item specified by the user sent by the terminal device 101; and And determining, according to the information of the existing item specified by the user, a store item that is matched with the existing item specified by the user; the terminal device 101 is further configured to receive the existing item sent by the server 102 And displaying information of the existing item to the user through the display screen, and acquiring information of the existing item specified by the user; and transmitting the existing designated by the user to the server 1002 Information about the item.

It can be seen from the above embodiment that the store system provided by the embodiment of the present invention acquires the information of the existing item of the user by identifying the user of the physical display store, and according to the information of the existing item and the information of the store item. Determining the store item with the existing item, and then displaying the result of the matching of the existing item and the store item to the user; the processing method causes the store user to display the information of the store item matched with the existing item, that is, Through the large-screen application, the store user is provided with the merchandise shopping guide service related to the existing items, thereby making the recommended items more in line with the actual needs of the user; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user experience. At the same time, this kind of processing can reduce the demand for the number of shopping guides and their shopping guide level, thereby effectively reducing the cost of the shopping guides, and ensuring a unified shopping guide service for users; on the other hand, it can also guide users to use The large screen enhances the sense of technology, so it can effectively improve user stickiness.

Corresponding to a store system of the above embodiment, the embodiment of the present application further provides another store system. As shown in FIG. 2, the system includes: at least one terminal device 201, and a server 202.

The terminal device 201 is disposed in an item display area of a store, including a display screen, the terminal device 201 is configured to identify a store user, and identify an item selected by the user in the store, and send the a user identifier of the user and an item identifier of the item selected by the user; the server 202, configured to receive the user identifier and the item identifier, and obtain information about the existing item of the user according to the user identifier, and, according to the user identifier, And the item identifier acquires information of the item selected by the user; and generates information between the existing item and the item selected by the user according to the information of the existing item and the information of the item selected by the user. Matching the result; and displaying the result of the matching between the existing item and the store item to the user on the display screen.

In one example, the terminal device 201 includes a biological sign information collecting device, and the terminal device 201 is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and according to the biosignal information, Obtain the user ID of the user. The terminal device 201 further includes an electronic tag reader, and the terminal device 201 is specifically configured to read, by the reader, an item of the item from an electronic tag of an item held by a user within a magnetic field range of the reader. Identification, as an item identification of the item selected by the user.

Please refer to FIG. 3 , which is a schematic diagram of a store scene of an embodiment of a second store system of the present application. In this embodiment, the store is equipped with a camera and an electronic tag reader (ie, an item sensor such as an RFID reader) on the side of the terminal device 201. When the user holds the large screen of the terminal device 201 with the selected physical object, the user It is recognized by the camera, and the hand-held physical object is recognized by the sensing device, and the matching recommendation is given in combination with the existing item information of the user and the hand-held object, and the physical information is displayed on the large screen of the terminal device 201.

Optionally, the server 202 is further configured to acquire information about an item related to the item selected by the user, and generate the existing item and the information according to the information of the existing item and the information of the related item. The result of the matching between related items.

Optionally, the related item comprises at least one of the following items: an item having the same style as the item selected by the user, a different stock quantity unit SKU, and an item matched with the item selected by the user.

It can be seen from the above embodiment that the second store system provided by the embodiment of the present invention displays the user of the store by identifying the physical object; and, identifying the physical object selected by the user; acquiring the information of the existing item of the user; Information of the physical object selected by the user; generating a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user; displaying the matching with the user As a result, the processing method enables the store user to display the matching information between the existing items and the physical objects selected in the store; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user experience.

Corresponding to the first store system of the above embodiment, the first embodiment of the present application further provides a first item matching method. Please refer to FIG. 4 , which is a flowchart of an embodiment of a first item matching method of the present application. The method includes the following steps:

Step S401: Identify the user of the physical display store.

The user, also referred to as an offline user, refers to a user who shop online at a store, rather than an online user of an Internet application. The physical display store is also known as an offline store. The physical object refers to an item actually displayed in an online store, rather than item data stored in a memory.

The execution body of the first method provided by the embodiment of the present application is an item matching device, and the item matching device can collect the identity information of the user and identify the store user according to the identity information.

The identity information includes, but is not limited to, human biometric information, user account information, and the like. Taking the identity information as the biometric information of the human body as an example, after collecting the biometric information of the human body, the biometric identification (BIOMETRICS) technology can be used for personal identification.

Biometric recognition technology refers to the technique of personal identification by using the physiological characteristics (fingerprint, iris, facial, DNA, etc.) or behavioral characteristics (gait, keystroke habits, etc.) inherent in the human body by computer. According to the type of the collected identity information, the user can be identified by techniques such as face recognition, iris recognition, skin chip, gait recognition, and multimodal (ie, multi-biometric fusion) recognition.

In this embodiment, the identifying the physical user in the store includes: collecting the face image of the user by using an image capturing device; and identifying the user according to the face image by using a face recognition technology. With this processing method, when the store user leans into the large screen, the item matching device collects the user's face image through the camera, and determines the identity of the user through the face recognition technology, and obtains the user identifier for uniquely identifying the user.

After the store user is identified through step S401, it is possible to proceed to the next step to obtain information of the existing item of the user.

Step S403: Acquire information of the existing item of the user.

After the user is identified, the information of the existing item of the user may be obtained from the user information base according to the user identifier. The existing items include, but are not limited to, items purchased by the user online, and may also be items in the user's wardrobe, and the like.

Step S405: Determine the store item that matches the existing item based on the information of the existing item and the information of the store item.

After obtaining the information of the existing item and the information of the store item, the store item matched with the existing item can be determined from the store item for the existing item by a preset matching algorithm. The item matching algorithm belongs to a relatively mature existing technology and will not be described here.

The store item includes, but is not limited to, an item displayed in the store, an item not displayed in the store. Among them, items not displayed in the store include items stored in the storehouse, items stored in other stores, and/or items sold online.

The method provided by the embodiment of the present application, by matching an item not displayed in the store with the existing item of the user, enables the user to view the large screen with the existing item and not displayed in the store display area. Store items, through this large-screen item display method, can extend the range of items displayed in the store display area to the warehouses of the stores and other stores and online sales of items, thereby breaking through the display space of the item display space. Restriction; therefore, it can effectively expand the range of exposure of the item, thereby improving the efficiency.

Step S407: Display the result of the matching of the existing item and the store item to the user.

After determining the store item from the store item that matches the user's existing item, the user can be presented with the result of the match between the existing item and the store item. In addition, you can also display information about store items that match existing items, such as placements, inventory quantities, promotions, and more.

In the specific implementation, the matching result can be displayed to the user in various forms, such as displaying on a large screen, or playing by voice, and the like. In this embodiment, the matching result is displayed on the large screen so that the user can view the matching effect, and the user can also view the text information and the picture information of the store item that matches the existing item of the user.

In one example, the method provided by the embodiment of the present application further includes the following steps: acquiring display location information of the store item in the store with the existing item; and displaying the display position information to the user The display location of the store item in the store with the existing item. By adopting this processing method, the space layout of the store door display rack is combined to provide quick positioning of the goods in the store.

It can be seen from the above embodiment that the first item collocation method provided by the embodiment of the present invention obtains the information of the existing item of the user by identifying the user of the physical display store, and according to the information of the existing item. The information of the store item, determining the store item matched with the existing item, and then displaying the result of the matching of the existing item and the store item to the user; the processing method enables the store user to display the store item matched with the existing item The information, that is, the store user is provided with the merchandise shopping guide service related to the existing items through the large-screen application, thereby making the recommended items more in line with the actual needs of the user; therefore, the user's shopping decision-making power can be effectively improved, thereby increasing the sales rate. , efficiency and user experience. At the same time, this kind of processing can reduce the demand for the number of shopping guides and their shopping guide level, thereby effectively reducing the cost of the shopping guides, and ensuring a unified shopping guide service for users; on the other hand, it can also guide users to use The large screen enhances the sense of technology, so it can effectively improve user stickiness.

Corresponding to the second store system described above, the present application also provides another method of collocation of articles. Please refer to FIG. 5 , which is a flowchart of another embodiment of an item matching method provided by the present application. An item matching method provided by the present application includes:

Step S501: Identify the user of the physical display store; and identify the physical object selected by the user in the store.

The step of identifying the user of the physical display store is the same as that of the step S401 of the above embodiment. For the related description, please refer to the step S401 of the above embodiment, and details are not described herein again.

The step of identifying the physical object selected by the user in the store may be implemented in one of the following ways:

Method 1: The item matching device receives the selection behavior information sent by the user behavior collection device located on the physical side.

The selection behavior information refers to information about which physical objects are selected (eg, picked up or touched) by the user online. The selection behavior information includes at least one physical item identification selected by the user in the online store.

The item identification is a basis for determining a Stock Keeping Unit (SKU) corresponding to an item, that is, a Stock Keeping Unit (SKU) corresponding to an item can be determined according to the item identification.

The item identification includes, but is not limited to, a Radio Frequency Identification (RFID) identification (also referred to as a product electronic code EPC) for uniquely identifying an item, a SKU number for uniquely identifying an item, or The style (style) of an item when it has only one SKU. It can also include other attribute information (such as name, color, size) of the item.

For example, the object is a shirt hanging on the display rack of the clothing store. The shirt has multiple colors (such as white, black, and blue) and multiple sizes (such as large, medium, and small), that is, the shirt has various types. SKU, then, regardless of whether the item identification is the RFID logo of the shirt, or the SKU of the shirt, or includes multiple attribute information such as name, color, size, etc., according to these different item identifications, the corresponding shirt can be determined. SKU.

Manner 2: Obtain an RFID identifier of the physical object held by a user within a magnetic field range of the RFID reader through an RFID reader on the display side.

The above describes two ways of identifying the physical object selected by the user, each of which has its own characteristics. The advantage of the first method is that the user can view the matching result displayed on the large screen in real time while picking up the item on the display rack, and the user can effectively improve the user experience without leaving the rack to go to the large screen; It is necessary to set the user behavior collecting device on each item side, and to set a large screen in the vicinity of the display rack, so that the picking behavior information can be collected, and the user can see the information linkage on the screen within the line of sight range, Avoid users ignoring the information displayed on the big screen, so it is necessary to install a larger number of large screens, resulting in higher equipment costs. The advantages and disadvantages of the second method are the opposite of the first method. In the second method, there may be no large screen near the display rack, and the large screen is far away from the display rack, which results in the user not being able to select the item and see the result of the real-time display. It is necessary to hold the item to go to the big screen to see the result of the combination; the advantage of this method is that there is no need to set a large screen near the display rack, and there is no need to set a user behavior collecting device on the item side, so the equipment cost is low. In view of the respective characteristics of the above two methods, in the specific implementation process, we can weigh the pros and cons and choose a relatively suitable method.

After the user is identified in step S501 and the selection behavior information is collected, the information of the existing item of the user is obtained in the next step, and the information of the physical object selected by the user is obtained.

Step S503: Acquire information of the existing item of the user; and acquire information of the physical object selected by the user.

The step of obtaining the information of the existing item of the user is the same as that of the step S403 of the foregoing embodiment. For the related description, refer to the step S403 of the foregoing embodiment, and details are not described herein again.

In an example, after the step of identifying the physical object selected by the user and obtaining the item identifier of the physical object selected by the user, the information of the physical object selected by the user may be obtained from the item information base according to the item identification.

The information of the physical object refers to the information of the physical object selected by the user, and may include the information of the physical object, such as the material of the object, the precautions for use, etc.; and may also include inventory information, such as inventory quantity, inventory location, etc.; Information and more.

Step S505: Generate a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user.

After obtaining the information of the existing item and the information of the physical object selected by the user, the existing item and the selected object of the user can be matched by the preset matching algorithm to obtain the matching result. The item matching algorithm belongs to a relatively mature existing technology and will not be described here.

In an example, the method provided by the embodiment of the present application further includes the following steps: 1) acquiring information about the related item of the physical object selected by the user; 2) according to the information of the existing item and the information of the related item, Generating a result of the matching between the existing item and the related item.

The related item may include: an item having the same style and different stock quantity unit SKU as the physical object selected by the user, for example, the user selected object is a white, large size shirt A having the same style and different stock quantity units. Items of the SKU include other colors of the shirt A, shirts of various sizes.

The related item may further include an item collocated with the physical object selected by the user, for example, a piece of white, large-sized shirt A selected by the user, the item to be matched with a certain suit B, and the like. The object matched with the object can be determined by a matching algorithm. By adopting such a processing method, it is possible to recommend an item related to the physical selection behavior to the user; therefore, the user's shopping decision and the associated sales rate can be effectively improved. At the same time, it solves the technical threshold of the recommended matching of shopping guides and promotes the standardization of shopping guide services.

The related items include, but are not limited to, items displayed in the store, items not displayed in the store. Among them, items not displayed in the store include items stored in the storehouse, items stored in other stores, and/or items sold online.

Step S507: Display the matching result to the user.

After the collocation result is generated, the user can be presented with the result of the collocation between the existing item and the object selected by the user and the object selected by the user. In addition, users can be presented with information about their selected physical objects.

It can be seen from the above embodiment that the second item collocation method provided by the embodiment of the present invention displays the user of the store by identifying the physical object; and, identifying the physical object selected by the user; acquiring information of the existing item of the user; Obtaining information of the physical object selected by the user; generating a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user; displaying the result to the user Matching results; this kind of processing method makes the store users show the matching information between their existing items and the physical objects selected in the store; therefore, it can effectively improve the user's shopping decision-making power, thereby improving the sales rate, the floor effect and the user experience. .

In the above embodiment, a first item collocation method is provided, and correspondingly, the present application also provides a first item collocation device. The device corresponds to an embodiment of the above method.

Please refer to FIG. 6, which is a schematic diagram of an embodiment of a first article matching device of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.

The present application further provides a first item matching device, comprising:

a user identification unit 601, configured to identify a user in the physical display store;

The existing item information obtaining unit 603 is configured to acquire information about the existing items of the user;

The matching unit 605 is configured to determine, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;

The matching result display unit 607 is configured to display the matching result between the existing item and the store item to the user.

Optionally, the user identification unit 601 includes:

a user identity information collection subunit, configured to collect identity information of the user;

a user identification subunit, configured to acquire a user identifier of the user according to the identity information.

Optionally, the device further includes:

An existing item information display unit, configured to display information of the existing item to the user;

The collocation unit 605 is specifically configured to determine, according to the existing item specified by the user, a store item that is matched with the existing item specified by the user.

It can be seen from the above embodiment that the first item information display device provided by the embodiment of the present invention collects the behavior information of the physical object selected by the user in the physical display store, and the selection behavior information includes at least one selected by the user. The physical object identification, and according to the item identification, obtain the relevant information of the physical object, and display relevant information to the user; this processing method enables the real-time display to the user the product information related to the current selection behavior of the physical object in the physical display store, ie The large-screen application can provide customers with standardized commodity shopping guide services in real time, thereby reducing the demand for the number of shopping guides and their shopping guide level; therefore, it can effectively reduce the cost of shopping guides and ensure a unified shopping guide service for users. At the same time, the linkage processing between the user selection behavior and the item information display on the large screen can also enable the large screen to quickly respond to the user's needs, thereby guiding the user to use the large screen to enhance the sense of science and technology; therefore, the user can be effectively improved. Shopping experience, which in turn increases user stickiness.

In the above embodiment, a second item matching method is provided, and correspondingly, the present application also provides a second item matching device. The device corresponds to an embodiment of the above method.

Please refer to FIG. 7, which is a schematic diagram of an embodiment of a second article collocation device of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.

The present application further provides a second item matching device, including:

a user identification unit 701, configured to identify a user in the physical display store;

An item identification unit 702, configured to identify a physical object selected by the user in the store;

The existing item information obtaining unit 703 is configured to acquire information about the existing item of the user;

The physical information obtaining unit 704 is configured to acquire information about the physical object selected by the user according to the item identifier;

The collocation unit 705 is configured to generate a collocation result between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;

The matching result display unit 706 is configured to display the matching result to the user.

Optionally, it also includes:

Optionally, the related item includes at least one of the following items:

It can be seen from the above embodiment that the second item information display apparatus provided by the embodiment of the present invention displays the user of the store by identifying the physical object; and, identifying the physical object selected by the user; acquiring information of the existing item of the user; Obtaining information of the physical object selected by the user; generating a matching result of the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user; displaying the setting to the user The result of the matching; this processing method enables the store user to display the matching information between the existing items and the physical objects selected in the store; therefore, the user's shopping decision-making power can be effectively improved, thereby improving the sales rate, the floor effect and the user. Experience.

Please refer to FIG. 8 , which is a schematic diagram of an embodiment of a first electronic device of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.

A first electronic device of the embodiment, the electronic device comprising: a processor 801; and a memory 802, configured to store a program for implementing an item information display method, the device being powered on and running the item information by the processor After the program of the method is displayed, the following steps are performed: identifying the user in the physical display store; obtaining information about the existing item of the user; determining and existing according to the information of the existing item and the information of the store item The store item of the item; the result of the match between the existing item and the store item is displayed to the user.

Please refer to FIG. 9 , which is a specific schematic diagram of an embodiment of a first electronic device of the present application. Optionally, the electronic device further includes: an image collection device 901;

The identifying the physical user in the store includes: collecting the face image of the user by using the image collecting device; and identifying the user according to the face image by using a face recognition technology.

Optionally, the electronic device further includes: a display screen 902, configured to display the matching result to the user.

Please refer to FIG. 10 , which is a schematic diagram of a second electronic device embodiment of the present application. Since the device embodiment is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The device embodiments described below are merely illustrative.

a second electronic device of the embodiment, the electronic device includes: a processor 1001; and a memory 1002, configured to store a program for implementing an item matching method, the device is powered on and runs the program of the item matching method by the processor Performing the steps of: identifying a user of the physical display store; and identifying the physical object selected by the user in the store; obtaining information of the user's existing item; and obtaining information of the physical object selected by the user; And generating, by the information of the existing item and the information of the physical object selected by the user, a result of the matching between the existing item and the physical object selected by the user; and displaying the matching result to the user.

Please refer to FIG. 11 , which is a specific schematic diagram of a second electronic device embodiment of the present application. Optionally, the electronic device further includes: an image collection device 1101;

Optionally, the electronic device further includes: an item sensing device 1102; the item sensing device includes but is not limited to an RFID reader.

The identifying the physical object selected by the user in the store comprises: acquiring, by the RFID reader, an RFID identifier of the physical object selected by the user when the user enters a magnetic field range of the RFID reader.

Optionally, the electronic device further includes: a display screen 1103, configured to display the matching result to the user.

The present application is disclosed in the above preferred embodiments, but it is not intended to limit the present application, and any person skilled in the art can make possible changes and modifications without departing from the spirit and scope of the present application. The scope of protection should be based on the scope defined by the claims of the present application.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium.

1. Computer readable media including both permanent and non-persistent, removable and non-removable media may be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media, such as modulated data signals and carrier waves.

2. Those skilled in the art will appreciate that embodiments of the present application can be provided as a method, system, or computer program product. Thus, the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware. Moreover, the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

Claims

A store system, comprising:

At least one terminal device, the terminal device is disposed in an item display area of the store, and includes a display screen, the terminal device is configured to identify the store user, and send the user identifier of the user to the server;

a server, configured to receive the user identifier, and obtain information about the existing item of the user according to the user identifier, and determine, according to the information of the existing item and the information of the store item, the existing item Matching the store item; and displaying the result of the match between the existing item and the store item to the user on the display screen.
A store system according to claim 1 wherein:

The terminal device includes a biological sign information collecting device, and the terminal device is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and obtain a user identifier of the user according to the biosignal information. .
A store system according to claim 2, wherein

The biosignal information includes face information, and the biosignal information collecting device includes a camera.
The store system of claim 1 wherein said store item comprises at least one of: an item displayed in said store, an item stored in said storeroom of said store, stored in and at the store The items in other stores related to the store, and the online items related to the store.
A store system according to claim 1 wherein:

The store item includes: an item displayed in the store;

The server is further configured to acquire display location information of the store item in the store with the existing item; and display, according to the display location information, the store item matched with the existing item The placement in the store.
A store system according to claim 1 wherein:

The server is further configured to send information about the existing item to the terminal device, and obtain information about the existing item specified by the user that is sent by the terminal device; and, specifically, for specifying according to the user Information of an existing item, determining a store item that matches the existing item specified by the user;

The terminal device is further configured to receive information about the existing item sent by the server, and display information about the existing item to the user through the display screen, and obtain the existing designated by the user. Information of the item; and transmitting information of the existing item specified by the user to the server.
A store system, comprising:

At least one terminal device deployed in an item display area of the store, including a display screen, the terminal device is configured to identify the store user, and identify the item selected by the user in the store, and send the item to the server The user identifier of the user and the item identifier of the item selected by the user;

a server, configured to receive the user identifier and the item identifier, and obtain information about the existing item of the user according to the user identifier, and obtain information about the item selected by the user according to the item identifier And generating a matching result between the existing item and the item selected by the user according to the information of the existing item and the information of the item selected by the user; and displaying the result to the user on the display screen Show the results of the match.
A store system according to claim 7 wherein:

The terminal device includes a biological sign information collecting device, and the terminal device is specifically configured to collect biometric information of the user by using the biosignal information collecting device, and obtain a user identifier of the user according to the biosignal information. .
A store system according to claim 7 wherein:

The terminal device includes an electronic tag reader, and the terminal device is specifically configured to read, by the reader, an item identifier of the item from an electronic tag of an item held by a user within a magnetic field range of the reader, as The item identification of the item selected by the user.
A store system according to claim 7 wherein:

The server is further configured to acquire information about an item related to the item selected by the user, and generate, between the existing item and the related item, according to the information of the existing item and the information of the related item. The result of the match.
The store system of claim 10 wherein said related item comprises at least one of:

An item having the same style, different stock quantity unit SKUs as the item selected by the user, and an item collocated with the item selected by the user.
The store system according to claim 10, wherein said related item comprises at least one of: related items displayed in said store, related items stored in said storeroom of said store, and stored Related items displayed in other stores associated with the store, related items displayed on the line associated with the store.
An item matching method, comprising:

Identify the physical display of the users in the store;

Obtaining information of the user's existing items;

Determining the store item that matches the existing item based on the information of the existing item and the information of the store item;

Presenting the result of the matching between the existing item and the store item to the user.
The item collocation method according to claim 13, wherein the identifying the physical display of the user in the store comprises:

Collecting identity information of the user;

Obtaining the user identifier of the user according to the identity information.
The article collocation method according to claim 13, wherein the store item comprises at least one of: an item displayed in the store, an item stored in a storeroom of the store, stored in and Items in other stores associated with the store, online items associated with the store.
The item collocation method according to claim 13, wherein the store item comprises: an item displayed in the store; the method further comprising:

Obtaining display position information of the store item in the store with the existing item;

And displaying, according to the placement information, a display position of the store item in the store with the existing item to the user.
The method for collocation of an item according to claim 14, wherein after the obtaining the information of the existing item of the user according to the identity information, the method further comprises:

Presenting information of the existing item to the user;

Determining, according to the information of the existing item, the store item that is matched with the existing item, including:

Determining a store item that matches the existing item specified by the user according to the existing item specified by the user.
An item matching method, comprising:

Identifying a user of the physical display store; and identifying the physical object selected by the user in the store;

Obtaining information of the user's existing item; and obtaining information of the physical object selected by the user;

Generating a result of the matching between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;

Presenting the matching result to the user.
The item collocation method according to claim 18, further comprising:

Obtaining information about related items of the physical object selected by the user;

And generating a matching result between the existing item and the related item according to the information of the existing item and the information of the related item.
The article collocation method according to claim 19, wherein the related article comprises at least one of the following items:

An item having the same style and different stock quantity unit SKU as the physical object, and an item matched with the physical object.
The item collocation method according to claim 19, wherein the related item comprises at least one of the following related items: related items displayed in the store, related items stored in a storeroom of the store, Related items stored in other stores associated with the store, related items displayed on the line associated with the store.
An item matching device, comprising:

a user identification unit for identifying a user in the physical display store;

An existing item information obtaining unit, configured to acquire information about an existing item of the user;

a matching unit, configured to determine, according to the information of the existing item and the information of the store item, the store item that is matched with the existing item;

The matching result display unit is configured to display the result of the matching between the existing item and the store item to the user.
An item matching device, comprising:

a user identification unit for identifying a user in the physical display store;

An item identification unit, configured to identify a physical object selected by the user in the store;

An existing item information obtaining unit, configured to acquire information about an existing item of the user;

a physical information acquiring unit, configured to acquire information about the physical object selected by the user according to the item identifier;

a collocation unit, configured to generate a collocation result between the existing item and the physical object selected by the user according to the information of the existing item and the information of the physical object selected by the user;

The matching result display unit is configured to display the matching result to the user.
An electronic device, comprising:

Processor;

a memory for storing a program for implementing an item collocation method, after the device is powered on and runs the program of the item collocation method by the processor, performing the following steps: identifying a user in the physical display store; acquiring the existing user Information of the item; determining, according to the information of the existing item and the information of the store item, the store item that is paired with the existing item; and displaying to the user between the existing item and the store item Match the results.
An electronic device, comprising:

Processor;

a memory for storing a program for implementing an item collocation method, after the device is powered on and running the program of the item collocation method by the processor, performing the following steps: identifying a user of the physical display store; and identifying the user at the location Depicting the physical object selected in the store; obtaining information of the existing item of the user; and acquiring information of the physical object selected by the user; generating the said information according to the information of the existing item and the information of the physical object selected by the user a result of the matching between the item and the physical object selected by the user; displaying the result of the matching to the user.