WO2019179380A1 - 移动终端定位方法、装置及收视记录处理方法、装置、系统 - Google Patents

移动终端定位方法、装置及收视记录处理方法、装置、系统 Download PDF

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Publication number
WO2019179380A1
WO2019179380A1 PCT/CN2019/078424 CN2019078424W WO2019179380A1 WO 2019179380 A1 WO2019179380 A1 WO 2019179380A1 CN 2019078424 W CN2019078424 W CN 2019078424W WO 2019179380 A1 WO2019179380 A1 WO 2019179380A1
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WO
WIPO (PCT)
Prior art keywords
mobile terminal
viewing
distance
signal receiving
receiving device
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Application number
PCT/CN2019/078424
Other languages
English (en)
French (fr)
Inventor
陈少波
续扬
史开泰
陈杰
刘丹
杨琼
Original Assignee
北京国双科技有限公司
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Application filed by 北京国双科技有限公司 filed Critical 北京国双科技有限公司
Publication of WO2019179380A1 publication Critical patent/WO2019179380A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Definitions

  • the present invention relates to the field of viewing statistics, and in particular, to a mobile terminal positioning method, device, and viewing recording processing method, apparatus, and system.
  • the ratings can be used as an in-depth analysis of the scientific basis of the TV viewing market, an important reference for programming, scheduling, and adjustment, as well as a powerful tool for developing and evaluating media programs and improving the effectiveness of advertising.
  • the existing audience rating requires the user in the sampling user group to actively inform the user of the viewing situation, thereby obtaining the audience rating according to the viewing situation of each user in the sampling user group. It can be seen that the accuracy of the ratings obtained by the prior art is affected by the user's willingness to inform and the accuracy of the notification.
  • a mobile terminal positioning method includes:
  • a method for processing a viewing record comprising:
  • a mobile terminal positioning device includes: a first distance determining unit, a second distance determining unit, and an area determining unit;
  • the first distance determining unit is configured to determine a distance between the mobile terminal and the signal receiving device according to a signal strength of the wireless signal obtained by the signal receiving device, where the wireless signal is sent by the mobile terminal;
  • the second distance determining unit is configured to determine a distance between the mobile terminal and the viewing point according to a distance between the mobile terminal and the signal receiving device;
  • the area determining unit is configured to determine, according to a distance between the mobile terminal and the viewing point point, whether the mobile terminal is located in an effective viewing area of the video playing device.
  • a viewing record processing device comprising: a time information obtaining unit and an effective record obtaining unit,
  • the time information obtaining unit is configured to obtain time information that the mobile terminal is located in an effective viewing area of the video playing device, wherein the mobile terminal is located in an effective viewing area of the video playing device by any one of the foregoing mobile terminal positioning devices. determine;
  • the effective record obtaining unit is configured to process the viewing record of the video playing device according to the time information to obtain an effective viewing record.
  • a mobile terminal positioning device includes: a processor and a communication interface, wherein the communication interface and the signal receiving device are in communication connection,
  • the processor acquires, by using the communication interface, a signal strength of a wireless signal obtained by the signal receiving device, where the wireless signal is sent by the mobile terminal;
  • a viewing and recording processing device includes: a processor and a communication interface
  • the processor obtains, by using the communication interface, time information that the mobile terminal is located in the effective viewing area of the video playing device, wherein the mobile terminal is located in the effective viewing area of the video playing device and is determined by the mobile terminal positioning device;
  • the processor processes the viewing record of the video playing device according to the time information, and obtains an effective viewing record.
  • a viewing and recording processing system includes: a mobile terminal, a signal receiving device, and a server,
  • the mobile terminal sends a wireless signal
  • the signal receiving device obtains the wireless signal and determines a signal strength of the obtained wireless signal, and sends the signal strength to the server;
  • the server processes the viewing record of the video playing device according to the time information that the mobile terminal is located in the effective viewing area of the video playing device, and obtains an effective viewing record.
  • the mobile terminal positioning method, device, and viewing recording processing method, apparatus, and system can determine the distance between the mobile terminal and the signal receiving device according to the signal strength of the wireless signal obtained by the signal receiving device. And determining a distance between the mobile terminal and the viewing point; determining whether the mobile terminal is located in the effective viewing area of the video playing device according to the distance. Based on this, the application can determine the viewing record in the time period in which the user is located in the effective viewing area as the effective viewing record. The application realizes the validity identification of the viewing record and improves the accuracy of the viewing rate. At the same time, the application does not require the user to provide its viewing record on its own initiative, which is simple and convenient.
  • FIG. 1 is a flowchart of a method for locating a mobile terminal according to an embodiment of the present application
  • FIGS. 2A to 2C are schematic diagrams showing the principle of positioning of a mobile terminal according to an embodiment of the present application.
  • 3A to 3D are schematic diagrams showing the principle of realizing positioning of a mobile terminal in different positions according to an embodiment of the present application
  • 4A to 4B are schematic diagrams showing the principle of positioning of a mobile terminal according to an embodiment of the present application.
  • FIG. 5 is a schematic diagram of a viewing effective area provided by an embodiment of the present application.
  • FIG. 6 is a schematic diagram of a viewing effective area provided by an embodiment of the present application.
  • FIG. 7 is a flowchart of a method for processing a viewing record provided by an embodiment of the present application.
  • FIG. 8 is a flowchart of a method for processing a viewing record provided by an embodiment of the present application.
  • FIG. 9 is a schematic structural diagram of a mobile terminal positioning apparatus according to an embodiment of the present disclosure.
  • FIG. 10 is a schematic structural diagram of a viewing record processing apparatus according to an embodiment of the present application.
  • FIG. 11 is a schematic structural diagram of a viewing and recording processing system provided by an embodiment of the present application.
  • a mobile terminal positioning method provided by an embodiment of the present application may include:
  • S110 Determine, according to a signal strength of the wireless signal obtained by the signal receiving device, a distance between the mobile terminal and the signal receiving device, where the wireless signal is sent by the mobile terminal;
  • a mobile terminal positioning method provided by an embodiment of the present application can be applied to a signal receiving device, and can also be applied to a mobile terminal, and can also be applied to other devices (such as routers or servers) that are in communication with a signal receiving device.
  • the signal receiving device may be a gateway, which is also called an inter-network connector and a protocol converter, and can implement network interconnection between two devices or two systems with different communication protocols.
  • the number of the signal receiving devices may be one or more.
  • the signal receiving device can be set at the viewing mark point.
  • the viewing point is a marker point that can be used to delineate the effective viewing area.
  • the location of the television can be the viewing point.
  • the application can determine the effective viewing area according to the location of the television.
  • the viewing mark point in the embodiment of the present application may be located in a video display area of the video playing device, and the video display area may be a screen, a screen, or the like for playing video in the video playing device, or may be a sign of a nearby video playing device such as a set top box.
  • the object, or the viewing point can be located in the area where the bedding is located.
  • the video playing device may be a television, a computer, a mobile phone, a tablet computer, a projector, a multi-screen playing device, a holographic projection device, etc., correspondingly, the effective viewing area is capable of receiving the video played by the video playing device.
  • Area; sitting bedding can be: sofa, chair, stool, bed, tatami, bathtub, etc.
  • the viewing point 003 can be located at the center of the television 005.
  • the mobile terminal can be an electronic device that the user often carries with him, such as a communication device such as a mobile phone or a smart wearable device such as a wristband.
  • the mobile terminal can also be an electronic device that is often used by a user when watching a video, such as a remote controller.
  • the signal receiving device may first match the mobile terminal to record each other's device identifications and communicate according to the recorded device identification. Specifically, the mobile terminal may send the wireless signal to the matched signal receiving device according to a preset time period.
  • the wireless signal transmitted by the mobile terminal can be in various forms, such as Bluetooth, infrared, radio frequency identification (RFID), and the like.
  • the signal content of the wireless signal sent by the mobile terminal may be any, and is not limited herein.
  • the RSSI is the signal strength of the wireless signal received by the signal receiving device (the wireless signal is sent by the mobile terminal)
  • A is the distance between the mobile terminal and the signal receiving device.
  • n is the environmental attenuation factor.
  • the reference distance may be various, such as 1 meter.
  • n can be obtained by testing, and the value of n can range from 3.25 to 4.5.
  • the present application can determine the distance from the mobile terminal to each signal receiving device.
  • the distance between the mobile terminal and the signal receiving device is the distance between the mobile terminal and the viewing point.
  • step S120 may include:
  • the positional relationship between the first signal receiving device, the second signal receiving device, and the viewing point may include: a third distance, a fourth distance, and a fifth distance, the third The distance is the distance between the viewing mark point and the first signal receiving device, and the fourth distance is a distance between the viewing mark point and the second signal receiving device, and the fifth distance is a distance between the first signal receiving device and the second signal receiving device.
  • the first distance to the fifth distance may be horizontal distances. Since the setting height of the video playing device (such as a television) is similar to the height of the mobile terminal carried by the user when watching the video, the present application may The signal receiving device is disposed at the same height as the video playing device to reduce the influence of the height difference on the calculation result. Of course, in another embodiment of the present application, the present application may also take into consideration the height between the first signal receiving device, the second signal receiving device, and the viewing point in the three-dimensional space. The relationship and the first distance and the second distance determine a distance between the mobile terminal and the viewing point.
  • the first distance to the fifth distance can be obtained by actual measurement by a user or a technician.
  • the present application can also obtain the distance by placing the mobile terminal and the signal receiving device at two points corresponding to a certain distance.
  • the mobile terminal 004 can be placed at the position of the viewing point 003.
  • the signal strengths of the wireless signals transmitted by the mobile terminal 004 obtained by the first signal receiving device 001 and the second signal receiving device 002 determine D 3 and D 4 .
  • the first signal receiving device 001 and the second signal receiving device 002 may be moved to measure other distances.
  • the present application can simplify the calculation process of the distance between the mobile terminal and the viewing point by adjusting the setting positions of the first signal receiving device and the second signal receiving device.
  • the set position of the first signal receiving device 001, the set position of the second signal receiving device 002, and the viewing mark point 003 are on the same line, the first signal receiving device 001 and The second signal receiving devices 002 are respectively disposed at two sides of the viewing mark point 003.
  • the location relationship between the first signal receiving device, the second signal receiving device, and the viewing point is determined, and the mobile terminal is determined according to the first distance and the second distance.
  • the process of viewing the distance between the marker points may include:
  • 005 is a television
  • 006 is a sofa
  • angle 007 is a viewing angle of the television.
  • the viewing point 003 is located in the video display area of the video playing device. In other embodiments of the present application, the viewing point may also be located in the area where the sleeping bedding is located. As shown in FIG. 4A, the viewing point 003 is located on the center line of the sofa. Formulas can still be used at this time
  • a distance d between the mobile terminal 004 and the viewing point 003 is calculated.
  • S130 Determine, according to the distance between the mobile terminal and the viewing point, whether the mobile terminal is located in an effective viewing area of the video playing device.
  • the present application may determine an effective viewing area of the video playing device according to one or more of a setting position of the video playing device, an area where the bedding is located, a viewing angle of the video playing device, and the like.
  • a setting position of the video playing device an area where the bedding is located
  • a viewing angle of the video playing device a viewing angle of the video playing device
  • the present application can determine the effective viewing area according to the viewing angle of the video playing device and the area where the sleeping bedding is located.
  • the viewing point 003 is located at the position of the television, and the effective angle as indicated by the dotted triangle in FIG. 2A to FIG. 2C can be determined according to the viewing angle of the television (ie, the angle indicated by the numeral 007).
  • Viewing area It can be understood that the effective viewing area can include the area where the bedding is located.
  • Method 2 When the viewing mark point is located in the video display area of the video playing device, the present application can determine the main effective viewing area and the secondary effective according to the area where the sleeping bedding is located, the maximum viewing angle of the video playing device, and the best viewing angle. Viewing area. As shown in FIG. 5, the viewing point 003 is located at the position of the television, and the main effective viewing area as shown by the dotted triangle BCD in FIG. 5 can be determined according to the optimal viewing angle of the television (the angle indicated by ⁇ BCD).
  • the present application can be determined according to the maximum viewing angle of the television set (the angle indicated by ⁇ ACE) and the optimal viewing angle (the angle indicated by ⁇ BCD), which are composed of a dotted triangle ACB and a dotted triangle DCE as shown in FIG. Secondary effective viewing area. It can be understood that the main effective viewing area can include the area where the bedding is located.
  • the present application can determine the primary effective viewing area and the secondary effective viewing area according to the maximum viewing angle and the optimal viewing angle, thereby more accurately determining whether the mobile terminal is located in the effective viewing area and in which effective viewing area.
  • the third method when the viewing mark point is located in the area where the sitting bedding is located, the third method can still obtain the dotted triangle as shown in FIG. 4A according to the same method as the method 1.
  • the viewing point 003 is located on the center line of the sofa 006. Since the viewing point is located in the area where the bedding is located, as shown in FIG. 4A, the third method can determine the semicircular area in the dotted triangle as the effective viewing area.
  • the center of the semicircle is the viewing point and the radius is the perpendicular distance from the viewing point to the waist of the dotted triangle.
  • Method 4 When the viewing mark point is located in the area where the sleeping bedding is located, the present application can determine the main effective viewing area and the secondary effective viewing area according to the area where the bedding is located, the maximum viewing angle of the video playing device, and the best viewing angle. As shown in Fig. 6, the viewing point 003 is located on the center line of the sofa 006, and the area indicated by the dotted triangle BCD in Fig. 6 can be determined according to the optimum viewing angle of the television set (the angle indicated by ⁇ BCD). Accordingly, the present application can determine the area indicated by the dashed triangle ACE in FIG. 6 according to the maximum viewing angle of the television set (the angle shown by ⁇ ACE).
  • the present application can obtain two concentric semicircles having a radius of R 1 and R 2 as shown in FIG. 6 , respectively.
  • the area indicated by the semicircle having a radius of R 2 is a main effective viewing area, and the area indicated by the semicircular ring formed by the two semicircles is a secondary effective viewing area.
  • the present application can determine whether the mobile terminal is located in the effective viewing area by distance or angle comparison.
  • the step S130 of the present application may include:
  • the preset distance range may be determined according to a set position of the video playing device, an area where the bedding is located, and a viewing angle of the video playing device.
  • the manner in which the present application determines the preset distance range may also change. For example, when the viewing point is located in the video display area of the video playing device, the present application may determine the preset distance range according to the location of the video playing device and the viewing angle of the video playing device. When the viewing point is located in the area where the bedding is located, the present application can determine the preset distance range according to the area where the bedding is located and the viewing angle of the video playing device.
  • the present application can determine the effective viewing area as shown by the dashed triangle (isosceles triangle) in FIG. 2A to FIG. 2C. Accordingly, the present application can determine that the preset distance range is: the length of the vertical line 008 of the dotted triangle to The length of the waist 009 of the dotted triangle.
  • the present application can determine that the mobile terminal 004 is located within a dotted triangle, that is, within the effective viewing area. It can be understood that the d in Fig. 2A can be based on the formula
  • the first signal receiving device 001 in FIGS. 2B and 2C is disposed at the viewing point 003, so d in FIGS. 2B and 2C is the distance from the mobile terminal 004 to the first signal receiving device 001.
  • the preset distance range may be a radius R of zero to semi-circular.
  • the step S130 of the present application may include:
  • the distance between the mobile terminal and the viewing mark point is within the first distance range and is within the second distance range, determining that the mobile terminal is located in a main effective viewing area of the video playing device;
  • the upper limit of the first distance range may be greater than the upper limit of the second distance range.
  • the first distance range may be: the length of the vertical line 008 of the dotted triangle ACE to the length of the waist 009 of the dotted triangle ACE.
  • the second distance range is determined to be: the length of the vertical line 008 of the dashed triangle BCD to the length of the waist 011 of the dashed triangle BCD.
  • the first distance range may be: [0, R 1 ]; the second distance range may be: [0, R 2 ].
  • the step S130 of the present application may include:
  • the preset angle range may be: [(90°-0.5 ⁇ ), (90°+0.5 ⁇ )], where ⁇ is the viewing angle of the video playing device.
  • the viewing point 003 is located in the video display area of the video playback device 005. Since the lengths of D 1 and D 3 are known, when the distance d between the mobile terminal and the viewing point is obtained, the angle 010 between the first line segment and the second line segment can be calculated according to the cosine theorem. angle. As can be seen from FIG. 2A, when the angle 010 is within the angular range of [(90°-0.5 ⁇ ), (90°+0.5 ⁇ )], it can be determined that the mobile terminal 004 is located in the effective viewing area.
  • the step S130 of the present application may include:
  • the included angle is within the first angular range and outside the second angular range, it is determined that the mobile terminal is located in a secondary effective viewing area of the video playback device.
  • the upper limit of the first angular range may be greater than the upper limit of the second angular range.
  • the first angle range may be determined according to a maximum viewing angle of the video playing device, and the second angle range may be determined according to an optimal viewing angle of the video playing device.
  • the first angular range may be [(90°-0.5 ⁇ 1 ), (90°+0.5 ⁇ 1 )]; the second angular range may be [(90°-0.5 ⁇ 2 ), (90) °+0.5 ⁇ 2 )].
  • ⁇ 1 is the maximum viewing angle of the video playing device
  • ⁇ 2 is the best viewing angle of the video playing device.
  • step S130 may also record a time interval in which the mobile terminal is located in the effective viewing area of the video playing device, or record an entry time when the mobile terminal enters the effective viewing area and a leaving time when the mobile terminal leaves the effective viewing area.
  • the present application can determine that the user is also located in the effective viewing area. Since the user can normally watch the video played by the video playing device in the effective viewing area, the present application can determine the viewing record in the time period in which the user is located in the effective viewing area as the effective viewing record.
  • the present application may also determine the viewing record in the time period in which the user is located in the main effective viewing area as the main effective viewing record, and the user is located in the secondary viewing area.
  • the viewing record for the time period within the effective viewing area is determined to be a secondary effective viewing record.
  • the inventor of the present application finds in the process of implementing the present application that the video playing device does not represent the user to view the video effectively. Therefore, the present application determines whether the mobile terminal that the user often carries with is located in the effective viewing area. A valid viewing record in the viewing record can be identified. In this way, the present application can fully and accurately utilize the existing viewing record, and the accurate viewing situation of the user can be obtained without active notification.
  • the application may not determine the viewing record in the time period as a valid viewing record or within the time period.
  • the viewing history is determined to be an invalid viewing record.
  • the application realizes the validity identification of the viewing record and improves the accuracy of the viewing rate.
  • the application does not require the user to provide its viewing record on its own initiative, which is simple and convenient.
  • the embodiment of the present application further provides a method for processing a viewing record, which may include:
  • S210 Obtain time information that the mobile terminal is located in the effective viewing area of the video playing device, where the mobile terminal is located in the effective viewing area of the video playing device, and is determined by the mobile terminal positioning method provided by the embodiment of the present application;
  • the effective viewing area may include: a primary effective viewing area and a secondary effective viewing area.
  • the step S210 may specifically include:
  • each time group includes an entry time and an departure time later than the entry time, and an entry time and an exit time in the same time group There are no other entry and exit times.
  • S220 Process the viewing record of the video playing device according to the time information, and obtain an effective viewing record.
  • the present application may store the effective viewing record in association with the device identifier of the mobile terminal, or store the effective viewing record in association with the identifier of the user of the mobile terminal.
  • the step S220 may specifically include:
  • the viewing record of the video playing device between the leaving time and the entering time in the effective time group is determined as a valid viewing record.
  • the user often carries the mobile terminal to move around (for example, to take things to the living room, etc.), and if the preset duration is not limited, the viewing record that the user does not view may be determined as a valid viewing record. Therefore, the present application can avoid this situation by comparing the time interval with the preset duration, thereby improving the accuracy of the effective viewing record.
  • the viewing record of the television program only corresponds to the family, which makes it impossible to determine which family members in a family are watching a certain television program based on the viewing history of the existing television program.
  • the mobile terminal has user attributes, the mobile terminals of different users are generally different (for example, each user has his own mobile phone and a wristband), so the present application can determine the user of the mobile terminal by determining whether the mobile terminal is located in the effective viewing area of the television. Whether it is located in the effective viewing area of the TV, even if multiple family members are watching TV programs, it is possible to determine the attributes of each family member watching the TV program.
  • the application can identify each mobile terminal by using a device identifier of the mobile terminal, such as a Universally Unique Identifier (UUID), and thereby identify each user.
  • a device identifier of the mobile terminal such as a Universally Unique Identifier (UUID)
  • UUID Universally Unique Identifier
  • the application can generate an effective viewing record for each user, so that the viewing record is more accurate. For example: from 12 o'clock to 13:00, the hostess of a family carries a mobile phone and sits on the sofa to watch the A program. From 13:00 to 14:00, the family’s male owner wore a bracelet on the treadmill next to the TV while watching B.
  • the prior art generates a viewing record of the A program and the B program from 12 o'clock to 14 o'clock and associates the viewing record with the home (for example, Unit 1 101 of the C cell 1 building), but cannot accurately determine the viewing history and The correspondence between different users in the family.
  • the present application it is possible to generate a viewing record of the A program corresponding to the hostess in the family from 12 o'clock to 13 o'clock and a viewing record of the B program corresponding to the male host from 13 o'clock to 14 o'clock.
  • the application can perform statistics and analysis on different types of user-friendly videos according to the user's information (such as identity information, income information, geographic location information, etc.), thereby more accurately determining different users. Likes.
  • the application may also correspond to the recording record of the television program by the device identifier of the mobile terminal or the user identifier stored in the mobile terminal, and the record generated by the user watching the video on other video playing devices such as a computer or a mobile phone.
  • the application can analyze the viewing record of the user in the whole network environment.
  • the analysis result of the present application is more accurate because the viewing record of the user in the whole network environment more fully and accurately reflects the viewing behavior characteristics of the user.
  • the present application may record a time interval in which the mobile terminal is located in the effective viewing area of the video playing device, or record the entering time of the mobile terminal entering the effective viewing area and the leaving time of the mobile terminal leaving the effective viewing area.
  • the application may periodically determine whether the mobile terminal is located in the effective visible area, and may generate an area record each time the determination is made, where the area record may include: indication information of whether the mobile terminal is located in the effective viewing area and The area record generates time information.
  • the present application can read each zone record one by one to determine the entry time and departure time and obtain the above time group.
  • the present application can also obtain a plurality of viewing records and sequentially read each viewing record to obtain a generation time of each viewing record, thereby determining a valid viewing record between the effective time groups. Further, the present application may also determine the viewing duration of the valid viewing record based on the effective viewing history of the generation time between the effective time groups.
  • a method for processing a viewing record includes:
  • S002 an area record pointed by the scan pointer and moving the pointer to the next record of the scanned area record
  • step S003 determining whether the indication information in the scanned area record is: the indication information that the mobile terminal is located in the effective viewing area, if yes, executing step S004; otherwise, executing step S006;
  • step S004 determining whether the entry time is empty, if yes, proceeding to step S005, otherwise returning to step S002;
  • step S005 the value of the entry time is modified to the generation time of the area record of the scan, and the process returns to step S002;
  • step S006 determining whether the entry time is empty, if yes, returning to step S002, otherwise executing step S007;
  • step S008 determining whether the time interval between the departure time and the entry time is greater than the preset duration, if yes, executing step S009, otherwise returning to step S001;
  • initializing the viewing time and ending the viewing time are all initialized to be empty;
  • a viewing record pointed by the scanning pointer moves the pointer to the next record of the scanned viewing record
  • step S012 determining whether the viewing time in the viewing record of the scan is less than the entry time, if yes, returning to step S010, otherwise performing step S013;
  • the viewing time is changed to the viewing time in the viewing record of the scan, and the process returns to step S010;
  • step S014 determining whether the viewing time in the scanned record is greater than the leaving time, if yes, executing step S015; otherwise returning to step S010;
  • step S017 Determine whether there is an unscanned area record. If yes, return to step S001; otherwise, end.
  • the method shown in FIG. 7 may further include: obtaining information about an application running in the mobile terminal.
  • step S220 shown in FIG. 7 may specifically include:
  • the application can specifically obtain name information and/or type information of an application running in the mobile terminal.
  • the preset requirement may be that the application running in the mobile terminal is not a preset application.
  • the preset requirement may be that the application running in the mobile terminal is not a preset type of application.
  • the preset type may be an application type that requires the user to look at the screen of the mobile terminal for a long time, for example, a game application, a video playback application, and the like.
  • the above preset application may be an application that requires the user to look at the screen of the mobile terminal for a long time.
  • the application can determine the effective viewing record in the viewing record according to the information of the application running in the mobile terminal.
  • the application may process the viewing record of the video playing device according to the time information to obtain a first to-be-confirmed viewing record.
  • the application can process the viewing record of the video playing device according to the running period information, and obtain a second to-be-confirmed viewing record. Then, comparing the first to-be-confirmed viewing record with the second to-be-recognized viewing record, the effective viewing record is determined according to the comparison result.
  • the present application can determine the viewing record existing in both the first to-be-confirmed viewing record and the second to-be-confirmed viewing record as the effective viewing record.
  • the application may also collect the biometric information of the user by using the mobile terminal, and then process the viewing record of the video playing device according to the time information and the biometric information to obtain an effective viewing record.
  • the biometric information may include heartbeat information, fingerprint information, iris information, and the like of the user. If the user enters the effective viewing area of the video playing device by positioning the mobile terminal, and the user stays longer than the preset duration, it is further determined whether the mobile terminal collects the biometric information of the user, and only the biometric characteristics of the user are collected. The information will determine that the viewing record corresponding to the situation is a valid viewing record, which avoids the miscalculation of the viewing record when the user does not wear the mobile terminal and the mobile terminal is placed in the effective viewing area. When the mobile terminal of another person is used by the same household user, the user's unique biometric information such as the fingerprint information and the iris information of the user can also determine the real user attribute corresponding to the mobile terminal, and ensure the accuracy of the statistical result of the viewing record.
  • the present application further provides a mobile terminal positioning apparatus.
  • a mobile terminal locating device may include: a first distance determining unit 110, a second distance determining unit 120, and an area determining unit 130;
  • the first distance determining unit 110 is configured to determine a distance between the mobile terminal and the signal receiving device according to a signal strength of the wireless signal obtained by the signal receiving device, where the wireless signal is sent by the mobile terminal;
  • the number of the signal receiving devices may be one, and the signal receiving device may be disposed at the viewing mark point.
  • the video playing device can be a television, a computer, a mobile phone, a tablet computer, a projector, etc.; the sitting bedding can be: a sofa, a chair, a stool, a bed, a tatami, a bathtub, and the like.
  • the second distance determining unit 120 is configured to determine a distance between the mobile terminal and the viewing point according to a distance between the mobile terminal and the signal receiving device;
  • the signal receiving device includes: a first signal receiving device and a second signal receiving device that are disposed at different locations, where the second distance determining unit 120 is specifically configured to: receive the device according to the first signal The second signal receiving device, the positional relationship between the three viewing point points, and the first distance and the second distance determine a distance between the mobile terminal and the viewing mark point, wherein the first A distance is a distance between the mobile terminal and the first signal receiving device, and the second distance is a distance between the mobile terminal and the second signal receiving device.
  • the area determining unit 130 is configured to determine, according to the distance between the mobile terminal and the viewing mark point, whether the mobile terminal is located in an effective viewing area of the video playing device.
  • the positional relationship between the first signal receiving device, the second signal receiving device, and the viewing point may include: a third distance, a fourth distance, and a fifth distance, the third The distance is the distance between the viewing mark point and the first signal receiving device, and the fourth distance is a distance between the viewing mark point and the second signal receiving device, and the fifth distance is a distance between the first signal receiving device and the second signal receiving device.
  • the set position of the first signal receiving device, the set position of the second signal receiving device, and the viewing mark point are on the same straight line, and the first signal receiving device and the second signal receiving device respectively Set on both sides of the viewing mark point,
  • the second distance determining unit 120 may be specifically configured to:
  • the viewing point may be located in a video display area of the video playing device, or the viewing point is located in an area where the sleeping bedding is located.
  • the area determining unit 130 may be specifically configured to:
  • the area determining unit 130 may include: an angle determining subunit, a range determining subunit, and an area determining subunit,
  • the angle determining subunit is configured to determine an angle between the first line segment and the second line segment according to a distance between the mobile terminal and the viewing mark point, wherein the first line segment is a connection line between the location of the mobile terminal and the viewing point, wherein the second line segment is a connection line between the viewing point and the setting position of the first signal receiving device;
  • the range determining subunit is configured to determine whether the included angle is within a preset angle range, and if yes, triggering the area determining subunit;
  • the area determining subunit is configured to determine that the mobile terminal is located in an effective viewing area of the video playing device.
  • the preset angle range may be: [(90°-0.5 ⁇ ), (90°+0.5 ⁇ )], where ⁇ is the viewing angle of the video playing device.
  • the viewing point 003 is located in the video display area of the video playback device 005. Since the lengths of D 1 and D 3 are known, when the distance d between the mobile terminal and the viewing point is obtained, the angle 010 between the first line segment and the second line segment can be calculated according to the cosine theorem. angle. As can be seen from FIG. 2A, when the angle 010 is within the angular range of [(90°-0.5 ⁇ ), (90°+0.5 ⁇ )], it can be determined that the mobile terminal 004 is located in the effective viewing area.
  • the present application may also determine the viewing record in the time period in which the user is located in the main effective viewing area as the main effective viewing record, and the user is located in the secondary viewing area.
  • the viewing record for the time period within the effective viewing area is determined to be a secondary effective viewing record.
  • the inventor of the present application finds in the process of implementing the present application that the video playing device does not represent the user to view the video effectively. Therefore, the present application determines whether the mobile terminal that the user often carries with is located in the effective viewing area. A valid viewing record in the viewing record can be identified. In this way, the present application can fully and accurately utilize the existing viewing record, and the accurate viewing situation of the user can be obtained without active notification.
  • the application may not determine the viewing record in the time period as a valid viewing record or within the time period.
  • the viewing history is determined to be an invalid viewing record.
  • the application realizes the validity identification of the viewing record and improves the accuracy of the viewing rate.
  • the application does not require the user to provide its viewing record on its own initiative, which is simple and convenient.
  • the embodiment of the present application further provides a mobile terminal positioning apparatus, which may include: a processor and a communication interface, wherein the communication interface and the signal receiving device are in communication connection,
  • the processor acquires, by using the communication interface, a signal strength of a wireless signal obtained by the signal receiving device, where the wireless signal is sent by the mobile terminal;
  • the number of the signal receiving devices may be one, and the signal receiving device may be disposed at the viewing mark point.
  • the signal receiving device at least includes: a first signal receiving device and a second signal receiving device that are disposed at different locations, on which the processor may receive the device according to the first signal, the second a positional relationship between the signal receiving device and the viewing point, and a first distance and a second distance determining a distance between the mobile terminal and the viewing point, wherein the first distance is the a distance between the mobile terminal and the first signal receiving device, the second distance being a distance between the mobile terminal and the second signal receiving device.
  • the positional relationship between the first signal receiving device, the second signal receiving device, and the viewing point includes: a third distance, a fourth distance, and a fifth distance, where the third distance is a distance between the viewing mark point and the first signal receiving device, wherein the fourth distance is a distance between the viewing mark point and the second signal receiving device, and the fifth distance is the The distance between the first signal receiving device and the second signal receiving device.
  • the set position of the first signal receiving device, the set position of the second signal receiving device, and the viewing mark point are on the same line, and the first signal receiving device and the second signal receiving The devices are respectively disposed on both sides of the viewing mark point, and the processor can be according to a formula
  • the viewing point is located in a video display area of the video playing device, or the viewing point is located in an area where the sleeping bedding is located.
  • the processor may determine whether the distance between the mobile terminal and the viewing point is within a preset distance range, and if yes, determine that the mobile terminal is located in the effective viewing of the video playing device. region.
  • the processor may determine an angle between the first line segment and the second line segment according to a distance between the mobile terminal and the viewing mark point, where the first line segment is a connection line between the location of the mobile terminal and the viewing point, and the second line segment is a connection line between the viewing point and the setting position of the first signal receiving device;
  • the processor may determine whether the included angle is within a predetermined range of angles, and if so, determine that the mobile terminal is located in an active viewing area of the video playback device.
  • the present application also provides a viewing record processing device.
  • a viewing record processing apparatus may include: a time information obtaining unit 210 and a valid record obtaining unit 220,
  • the time information obtaining unit 210 is configured to obtain time information that the mobile terminal is located in the effective viewing area of the video playing device, where the mobile terminal is located in the effective viewing area of the video playing device, and is provided by the mobile terminal provided by the embodiment of the present application. Positioning device determination;
  • the effective record obtaining unit 220 is configured to process the viewing record of the video playing device according to the time information to obtain a valid viewing record.
  • the time information obtaining unit 210 may include: a time recording subunit and a time dividing subunit,
  • the time recording subunit is configured to record at least one entry time of the mobile terminal entering the effective viewing area of the video playing device and at least one leaving time of the mobile terminal leaving the effective viewing area of the video playing device;
  • the time division subunit is configured to divide the entry time and the departure time into at least one time group, each time group includes an entry time and a departure time later than the entry time, the same time There are no other entry and exit times between the entry and exit times in the group.
  • the effective record obtaining unit 220 may include: an interval determining subunit, a time group determining subunit, and an effective determining subunit,
  • the interval determining subunit is configured to determine a time interval between a leaving moment and an entering moment in each time group
  • the time group determining subunit is configured to determine a time group with a time interval not less than a preset time length as an effective time group;
  • the effective determining subunit is configured to determine, as each of the valid time groups, the viewing record of the video playing device between the leaving time and the entering time in the effective time group as the effective viewing record.
  • the viewing record processing apparatus shown in FIG. 10 may further include: a program obtaining unit, configured to obtain information about an application running in the mobile terminal;
  • the effective record obtaining unit 220 may be specifically configured to process the viewing record of the video playing device according to the time information and the information of the application program to obtain an effective viewing record.
  • the embodiment of the present application further provides another viewing and recording processing device, which may include: a processor and a communication interface.
  • the processor obtains, by using the communication interface, time information that the mobile terminal is located in the effective viewing area of the video playing device, where the mobile terminal is located in the effective viewing area of the video playing device, and is located by the mobile terminal provided by the embodiment of the present application.
  • the processor processes the viewing record of the video playing device according to the time information, and obtains an effective viewing record.
  • the processor may record at least one entry time of the mobile terminal entering the effective viewing area of the video playing device and at least one leaving time of the mobile terminal leaving the effective viewing area of the video playing device; the processor may set the entering time and the leaving time
  • the time division is divided into at least one time group, each time group includes an entry time and an departure time later than the entry time, and there is no other entry time and departure time between the entry time and the departure time in the same time group. .
  • the processor may determine a time interval between the departure time and the entry time in each time group; determine a time group whose time interval is not less than the preset time length as the effective time group; for each of the effective time groups, The viewing history of the video playback device between the departure time and the entry time in the active time group is determined to be a valid viewing record.
  • the processor may further obtain information about an application running in the mobile terminal;
  • the processor may process the viewing record of the video playing device according to the time information and the information of the application to obtain an effective viewing record.
  • the embodiment of the present application further provides a viewing and recording processing system, which may include: a mobile terminal 004, a signal receiving device 001, and a server 021.
  • the mobile terminal 004 sends a wireless signal
  • the signal receiving device 001 obtains the wireless signal and determines the obtained signal strength of the wireless signal, and sends the signal strength to the server 021;
  • the server 021 determines a distance between the mobile terminal 004 and the signal receiving device 001 according to the received signal strength, and determines the mobile terminal 004 according to a distance between the mobile terminal 004 and the signal receiving device 001. Determining, by the distance between the mobile terminal 004 and the viewing point, whether the mobile terminal 004 is located in an effective viewing area of the video playing device;
  • the server 021 processes the viewing record of the video playing device according to the time information that the mobile terminal 004 is located in the effective viewing area of the video playing device, and obtains an effective viewing record.
  • the server 021 in FIG. 11 may include the mobile terminal positioning device and the viewing record processing device provided by the embodiments of the present application.
  • the mobile terminal positioning device and the viewing record processing device may each include a processor and a memory, and the first distance determining unit, the second distance determining unit, the region determining unit, the time information obtaining unit, and the effective record obtaining unit are all used as program units.
  • the above-described program unit stored in the memory is executed by the corresponding processor to implement the corresponding function.
  • the processor contains a kernel, and the kernel removes the corresponding program unit from the memory.
  • the kernel can set one or more, locate the mobile terminal by adjusting kernel parameters and/or determine valid viewing history.
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory (flash RAM), the memory including at least one Memory chip.
  • RAM random access memory
  • ROM read only memory
  • flash RAM flash memory
  • the embodiment of the present application provides a storage medium on which a program is stored, and when the program is executed by the processor, the mobile terminal positioning method and/or the viewing record processing method are implemented.
  • An embodiment of the present application provides a processor, where the processor is configured to run a program, where the program is executed to perform the mobile terminal positioning method and/or the viewing record processing method.
  • An embodiment of the present application provides a device, including a processor, a memory, and a program stored on the memory and executable on the processor.
  • the processor implements the following steps when executing the program:
  • a mobile terminal positioning method includes:
  • the number of the signal receiving devices is one, and the signal receiving device is disposed at the viewing mark point.
  • the signal receiving device at least includes: a first signal receiving device and a second signal receiving device that are disposed at different positions,
  • Determining, according to a distance between the mobile terminal and the signal receiving device, a distance between the mobile terminal and a viewing point including:
  • the positional relationship between the first signal receiving device, the second signal receiving device, and the viewing point includes: a third distance, a fourth distance, and a fifth distance, the third The distance is the distance between the viewing mark point and the first signal receiving device, and the fourth distance is a distance between the viewing mark point and the second signal receiving device, and the fifth distance is a distance between the first signal receiving device and the second signal receiving device.
  • the set position of the first signal receiving device, the set position of the second signal receiving device, and the viewing mark point are on the same line, and the first signal receiving device and the second signal receiving The devices are respectively disposed on both sides of the viewing mark point,
  • the distance between points including:
  • the viewing point is located in a video display area of the video playing device, or the viewing point is located in an area where the sleeping bedding is located.
  • the determining, according to the distance between the mobile terminal and the viewing point, whether the mobile terminal is located in an effective viewing area of the video playing device includes:
  • the determining, according to the distance between the mobile terminal and the viewing point, whether the mobile terminal is located in an effective viewing area of the video playing device includes:
  • a method for processing a viewing record comprising:
  • the obtaining the time information that the mobile terminal is located in the effective viewing area of the video playing device includes:
  • each time group includes an entry time and an departure time later than the entry time, and an entry time and an exit time in the same time group There are no other entry and exit times.
  • the process of processing the viewing record of the video playing device according to the time information to obtain an effective viewing record includes:
  • the viewing record of the video playing device between the leaving time and the entering time in the effective time group is determined as a valid viewing record.
  • the method further includes: obtaining information about an application running in the mobile terminal;
  • the devices in this document can be servers, PCs, PADs, mobile phones, and the like.
  • the present application also provides a computer program product, when executed on a data processing device, adapted to perform a process of initializing the method steps as follows:
  • a mobile terminal positioning method includes:
  • the number of the signal receiving devices is one, and the signal receiving device is disposed at the viewing mark point.
  • the signal receiving device at least includes: a first signal receiving device and a second signal receiving device that are disposed at different positions,
  • Determining, according to a distance between the mobile terminal and the signal receiving device, a distance between the mobile terminal and a viewing point including:
  • the positional relationship between the first signal receiving device, the second signal receiving device, and the viewing point includes: a third distance, a fourth distance, and a fifth distance, the third The distance is the distance between the viewing mark point and the first signal receiving device, and the fourth distance is a distance between the viewing mark point and the second signal receiving device, and the fifth distance is a distance between the first signal receiving device and the second signal receiving device.
  • the set position of the first signal receiving device, the set position of the second signal receiving device, and the viewing mark point are on the same line, and the first signal receiving device and the second signal receiving The devices are respectively disposed on both sides of the viewing mark point,
  • the distance between points including:
  • the viewing point is located in a video display area of the video playing device, or the viewing point is located in an area where the sleeping bedding is located.
  • the determining, according to the distance between the mobile terminal and the viewing point, whether the mobile terminal is located in an effective viewing area of the video playing device includes:
  • the determining, according to the distance between the mobile terminal and the viewing point, whether the mobile terminal is located in an effective viewing area of the video playing device includes:
  • a method for processing a viewing record comprising:
  • the obtaining the time information that the mobile terminal is located in the effective viewing area of the video playing device includes:
  • each time group includes an entry time and an departure time later than the entry time, and an entry time and an exit time in the same time group There are no other entry and exit times.
  • the process of processing the viewing record of the video playing device according to the time information to obtain an effective viewing record includes:
  • the viewing record of the video playing device between the leaving time and the entering time in the effective time group is determined as a valid viewing record.
  • the method further includes: obtaining information about an application running in the mobile terminal;
  • embodiments of the present application can be provided as a method, system, or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
  • a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • processors CPUs
  • input/output interfaces network interfaces
  • memory volatile and non-volatile memory
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device.
  • computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.
  • embodiments of the present application can be provided as a method, system, or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

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Abstract

本申请公开了一种移动终端定位方法、装置及收视记录处理方法、装置、系统，可以根据信号接收设备获得的无线信号的信号强度确定移动终端与信号接收设备之间的距离，进而确定移动终端与收视标志点之间的距离；根据该距离确定移动终端是否位于视频播放设备的有效收视区域。在此基础上，本申请可以将用户位于有效收视区域内的时间段内的收视记录确定为有效收视记录。本申请实现了收视记录的有效性识别，提高了收视率的准确度。同时，本申请不需要用户主动提供其收视记录，简单方便。

Description

移动终端定位方法、装置及收视记录处理方法、装置、系统
本申请要求于2018年03月19日提交中国专利局、申请号为201810226608.4、发明名称为“移动终端定位方法、装置及收视记录处理方法、装置、系统”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及收视统计技术领域，尤其涉及移动终端定位方法、装置及收视记录处理方法、装置、系统。
背景技术
收视率可以作为深入分析电视收视市场的科学基础，是节目制作、编排及调整的重要参考，还是制定与评估媒介计划、提高广告投放效益的有力工具。
现有的收视率需要采样用户组中的用户主动告知其收视情况，从而根据采样用户组中的各用户的收视情况统计获得收视率。可见现有技术获得的收视率的准确性受用户主动告知意愿及告知情况准确性的影响。
然而，现在还没有一种可以无需用户主动告知即可获得用户的准确的收视情况的技术。
发明内容
鉴于上述问题，提出了本申请以便提供一种克服上述问题或者至少部分地解决上述问题的移动终端定位方法、装置及收视记录处理方法、装置、系统，方案如下：
一种移动终端定位方法，包括：
根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
一种收视记录处理方法，包括：
获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由上述的任一种移动终端定位方法确定；
根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
一种移动终端定位装置，包括：第一距离确定单元、第二距离确定单元和区域确定单元；
所述第一距离确定单元，用于根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
所述第二距离确定单元，用于根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
所述区域确定单元，用于根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
一种收视记录处理装置，包括：时刻信息获得单元和有效记录获得单元，
所述时刻信息获得单元，用于获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由上述任一种移动终端定位装置确定；
所述有效记录获得单元，用于根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
一种移动终端定位装置，包括：处理器和通讯接口，所述通讯接口和信号接收设备通讯连接，
所述处理器通过所述通讯接口获取信号接收设备获得的无线信号的信号强度，其中，所述无线信号由所述移动终端发出；
所述处理器根据所述信号强度确定移动终端与所述信号接收设备之间的距离，根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
一种收视记录处理装置，包括：处理器和通讯接口，
所述处理器通过所述通讯接口获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由上述的移动终端定位装置确定；
所述处理器根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
一种收视记录处理系统，包括：移动终端、信号接收设备和服务器，
所述移动终端发出无线信号；
所述信号接收设备获得所述无线信号并确定获得的所述无线信号的信号强度，将所述信号强度发送至所述服务器；
所述服务器根据接收的信号强度确定所述移动终端与所述信号接收设备之间的距离，根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域；
所述服务器根据所述移动终端位于所述视频播放设备的有效收视区域内的时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
借由上述技术方案，本申请提供的移动终端定位方法、装置及收视记录处理方法、装置、系统，可以根据信号接收设备获得的无线信号的信号强度确定移动终端与信号接收设备之间的距离，进而确定移动终端与收视标志点之间的距离；根据该距离确定移动终端是否位于视频播放设备的有效收视区域。在此基础上，本申请可以将用户位于有效收视区域内的时间段内的收视记录确定为有效收视记录。本申请实现了收视记录的有效性识别，提高了收视率的准确度。同时，本申请不需要用户主动提供其收视记录，简单方便。
上述说明仅是本申请技术方案的概述，为了能够更清楚了解本申请的技术手段，而可依照说明书的内容予以实施，并且为了让本申请的上述和其它目的、特征和优点能够更明显易懂，以下特举本申请的具体实施方式。
附图说明
为了更清楚地说明本申请实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据提供的附图获得其他的附图。
图1示出了本申请实施例提供的一种移动终端定位方法的流程图；
图2A至图2C示出了本申请实施例提供的移动终端定位原理的示意图；
图3A至图3D示出了本申请实施例提供的移动终端在不同位置时实现定位的原理示意图；
图4A至图4B示出了本申请实施例提供的移动终端定位原理的示意图；
图5示出了本申请实施例提供的收视有效区域示意图；
图6示出了本申请实施例提供的收视有效区域示意图；
图7示出了本申请实施例提供的一种收视记录处理方法的流程图；
图8示出了本申请实施例提供的一种收视记录处理方法的流程图；
图9示出了本申请实施例提供的一种移动终端定位装置的结构示意图；
图10示出了本申请实施例提供的一种收视记录处理装置的结构示意图；
图11示出了本申请实施例提供的一种收视记录处理系统的结构示意图。
具体实施方式
下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本申请一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本申请保护的范围。
如图1所示，本申请实施例提供的一种移动终端定位方法，可以包括：
S110、根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
本申请实施例提供的一种移动终端定位方法可以应用于信号接收设备中，也可以应用于移动终端，也可以应用于与信号接收设备通信连接的其他设备(如路由器或服务器)中。
其中，信号接收设备可以为网关(Gateway)，网关又称网间连接器、协议转换器，它可以在通信协议不同的两个设备或两个系统间实现网络互连。
可选的，所述信号接收设备的数量可以为一个或多个。在信号接收设备的数量可以为一个时，信号接收设备可以设置在收视标志点处。收视标志点是可以用于划定有效收视区域的标志点，例如：电视机所在位置可以为收视标志点。本申请可以根据电视机所在位置确定有效收视区域。
本申请实施例中的收视标志点可以位于视频播放设备的视频展示区域内，视频展示区域可以为视频播放设备中用于播放视频的屏幕、幕布等，也可以为机顶盒等临近视频播放设备的标志物，或，收视标志点可以位于坐卧具所在区域内。其中，视频播放设备可以为电视机、电脑、手机、平板电脑、投影仪、多屏幕播放设备、全息投影设备等，相应地，有效收视区域即为能够收看到上述视频播放设备所播放的视频的区域；坐卧具可以为：沙发、椅子、凳子、床、榻榻米、浴缸等。如图2所示，收视标志点003可以位于电视机005的中心点。
移动终端可以为用户经常随身携带的电子设备，例如：手机等通讯设备或手环等智能穿戴设备。移动终端也可以为用户观看视频时经常使用的电子设备，如遥控器等。
在实际应用中，信号接收设备可以首先和移动终端进行匹配，以互相记录彼此的设备标识并根据记录的设备标识进行通信。具体的，移动终端可以按照预设的时间周期向进行过匹配的信号接收设备发送无线信号。移动终端发送的无线信号的形式可以有多种，如蓝牙、红外线、射频识别(RFID，Radio Frequency Identification)等。其中，移动终端发送的无线信号的信号内容可以任意，本申请在此不做限定。
在实际应用中，通过两个设备间无线信号的信号强度确定两个设备间的距离的方法有多种，下面示例性提供其中一种：
通过公式
D＝10^((abs(RSSI)-A)/(10*n))
计算得到移动终端与信号接收设备之间的距离D，其中，RSSI为信号接收设备接收的无线信号(该无线信号由移动终端发出)的信号强度，A为移动终端和信号接收设备相隔参考距离时信号接收设备获得的无线信号(该无线信号由移动终端发出)的信号强度，n为环境衰减因子。
可选的，上述参考距离可以有多种，如1米。n可以通过测试得到，n的取值范围可以在3.25至4.5之间。
在实际应用中，当信号接收设备有多个时，本申请可以确定移动终端分别到各信号接收设备的距离。
S120、根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
当信号接收设备设置在收视标志点处时，移动终端与信号接收设备之间的距离即为移动终端与收视标志点之间的距离。
在信号接收设备至少包括：设置在不同位置的第一信号接收设备和第二信号接收设备时，步骤S120可以包括：
根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，其中，所述第一距离为所述移动终端与所述第一信号接收设备之间的距离，所述第二距离为所述移动终端与所述第二信号接收设备之间的距离。
具体的，所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系可以包括：第三距离、第四距离和第五距离，所述第三距离为所述收视标志点与所述第一信号接收设备之间的距离，所述第四距离为所述收视标志点与所述第二信号接收设备之间的距离，所述第五距离为所述第一信号接收设备与所述第二信号接收设备之间的距离。
在实际应用中，上述第一距离至第五距离可以均为水平距离，由于视频播放设备(如电视机)的设置高度和用户观看视频时携带的移动终端的高度相近，因此本申请可以通过将信号接收设备设置在和视频播放设备在同一高度的位置上来减小高度差对计算结果的影响。当然，在本申请另一实施例中，本申请还可以将高度考虑进来，在三维空间内根据第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及第一距离、第二距离确定移动终端与收视标志点之间的距离。
在实际应用中，第一距离至第五距离可以由用户或技术人员进行实际测量获得。当然，本申请也可以通过将移动终端和信号接收设备放置于某距离对应的两个点上来获得该距离，例如：如图2A所示，将移动终端004放置于收视标志点003所在位置即可通过第一信号接收设备001和第二信号接收设备002获得的由该移动终端004发出的无线信号的信号强度确定D 3和D 4。当然，除移动移动终端004外，也可以移动第一信号接收设备001和第二信号接收设备002来测量其他距离。
为方便理解，下面结合附图进行说明：在第一距离至第五距离均为水平距离时，如图3A至图3D所示，图中001为第一信号接收设备，002为第二信号接收设备，003为收视标志点，004为移动终端。则当已知四个点之间所有六条连接线中的五条连接线的长度时，可以根据余弦定理求出剩余一条连接线的长度。即：无论移动终端004移动到哪个位置，本申请都可以在已知第一距离至第五距离的情况下，根据余弦定理确定移动终端与所述收视标志点之间的距离。
当然，在实际应用中，本申请可以通过调整第一信号接收设备和第二信号接收设备的设置位置来使得移动终端与收视标志点之间的距离的计算过程得到简化。
例如：如图2A所示，第一信号接收设备001的设置位置、所述第二信号接收设备002的设置位置和所述收视标志点003位于同一直线上，所述第一信号接收设备001和所述第二信号接收设备002分别设置在所述收视标志点003两侧。在此基础上，上述根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及根据第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离的过程，就可以包括：
根据公式
Figure PCTCN2019078424-appb-000001
计算得到所述移动终端004与所述收视标志点003之间的距离d，其中，所述D 1为所述第一距离，所述D 2为所述第二距离，所述D 3为所述第三距离，所述D 5为所述第五距离。
图2A中005为电视机，006为沙发，角度007为电视机的可视角度。
图2A所示示意图中收视标志点003位于视频播放设备的视频展示区域内，在本申请其他实施例中，收视标志点还可以位于坐卧具所在区域内。如图4A所示，收视标志点003位于沙发中心线上。此时仍旧可以使用公式
Figure PCTCN2019078424-appb-000002
计算得到所述移动终端004与所述收视标志点003之间的距离d。
S130、根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
在实际应用中，本申请可以根据视频播放设备的设置位置、坐卧具所在区域、视频播放设备的可视角度等条件中的一个或多个确定该视频播放设备的有效收视区域。具体的，本申请中有效收视区域可以有多种确定方式，下面示例性提供其中几种方式：
方式一、在收视标志点位于视频播放设备的视频展示区域内时，本申请可以根据视频播放设备的可视角度及坐卧具所在区域确定有效收视区域。如图2A至图2C所示，收视标志点003位于电视机所在位置，则根据电视机的可视角度(即标号007所示角度)可以确定如图2A至图2C中虚线三角形所示的有效收视区域。可以理解的是，有效收视区域可以将坐卧具所在区域包括在内。
方式二、在收视标志点位于视频播放设备的视频展示区域内时，本申请可以根据坐卧具所在区域、视频播放设备的最大可视角度和最佳可视角度确定主要有效收视区域和次要有效收视区域。如图5所示，收视标志点003位于电视机所在位置，则根据电视机的最佳可视角度(∠BCD所示角度)可以确定如图5中虚线三角形BCD所示的主要有效收视区域。相应的，本申请可以根据电视机的最大可视角度(∠ACE所示角度)以及最佳可视角度(∠BCD所示角度)确定如图5中由虚线三角形ACB和虚线三角形DCE共同构成的次要有效收视区域。可以理解的是，主要有效收视区域可以将坐卧具所在区域包括在内。
其中，用户在最佳可视角度内获得的观看效果较好，用户在最佳可视角度至最大可视角度之间的角度中获得的观看效果较差。因此，本申请可以根据最大可视角度和最佳可视角度确定主要有效收视区域和次要有效收视区域，从而更精确的确定移动终端是否位于有效收视区域以及位于哪个有效收视区域。
方式三、在收视标志点位于坐卧具所在区域内时，方式三仍可以根据与方式一相同的方法获得如图4A所示的虚线三角形。如图4A所示，收视标志点003位于沙发006的中心线上。由于收视标志点位于 坐卧具所在区域内，因此如图4A所示，方式三可以将该虚线三角形内的半圆形区域确定为有效收视区域。该半圆形的圆心为收视标志点且半径为收视标志点到虚线三角形的腰的垂线距离。
方式四、在收视标志点位于坐卧具所在区域内时，本申请可以根据坐卧具所在区域、视频播放设备的最大可视角度和最佳可视角度确定主要有效收视区域和次要有效收视区域。如图6所示，收视标志点003位于沙发006的中心线上，则根据电视机的最佳可视角度(∠BCD所示角度)可以确定如图6中虚线三角形BCD所示区域。相应的，本申请可以根据电视机的最大可视角度(∠ACE所示角度)确定如图6中由虚线三角形ACE所示区域。使用与方式三相同的半圆形确定方法，本申请可以获得如图6所示的半径分别为R 1和R 2两个同心半圆形。其中，半径为R 2可的半圆形所示区域为主要有效收视区域，上述两个半圆形构成的半圆环所示区域为次要有效收视区域。
在实际应用中，本申请在获得有效收视区域后，可以通过距离或角度对比来确定移动终端是否位于有效收视区域内。
下面首先对使用距离对比确定移动终端是否位于有效收视区域内的方案进行说明：
对于通过方式一和方式三确定的有效收视区域，本申请步骤S130可以包括：
确定所述移动终端与所述收视标志点之间的距离是否位于预设距离范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
具体的，预设距离范围可以根据视频播放设备的设置位置、坐卧具所在区域和视频播放设备的可视角度确定。在实际应用中，当收视标志点的位置变化时，本申请确定预设距离范围的方式也可以发生变化。例如：当收视标志点位于视频播放设备的视频展示区域内时，本申请可以根据视频播放设备所在位置和视频播放设备的可视角度确定预设距离范围。当收视标志点位于坐卧具所在区域内时，本申请可以根据坐卧具所在区域和视频播放设备的可视角度确定预设距离范围。
下面首先对收视标志点位于视频播放设备的视频展示区域内时确定预设距离范围的方案进行说明：如图2A至图2C所示，根据视频播放设备005所在位置和视频播放设备005的可视角度007，本申请可以确定如图2A至图2C中虚线三角形(等腰三角形)所示的有效收视区域，相应的，本申请可以确定预设距离范围为：虚线三角形的垂线008的长度至虚线三角形的腰009的长度。这样，当d位于该预设距离范围内时，本申请可以确定移动终端004位于虚线三角形内，即：位于有效收视区域内。可以理解的是，图2A中的d可以根据公式
Figure PCTCN2019078424-appb-000003
计算得到。图2B和图2C中的第一信号接收设备001设置在收视标志点003处，因此图2B和图2C中的d即为移动终端004到第一信号接收设备001的距离。
下面对收视标志点位于坐卧具所在区域内时确定预设距离范围的方案进行说明：如图4A及图4B所示，预设距离范围可以为零至半圆形的半径R。
对于通过方式二和方式四确定的有效收视区域，本申请步骤S130可以包括：
确定所述移动终端与所述收视标志点之间的距离是否位于第一距离范围内，如果是，则确定所述移动终端与所述收视标志点之间的距离是否位于第二距离范围内；
如果所述移动终端与所述收视标志点之间的距离位于第一距离范围内且位于第二距离范围内，则确定所述移动终端位于视频播放设备的主要有效收视区域；
如果所述移动终端与所述收视标志点之间的距离位于第一距离范围内且位于第二距离范围外，则确定所述移动终端位于视频播放设备的次要有效收视区域。其中，第一距离范围的上限可以大于第二距离范围的上限。
当收视标志点位于视频播放设备的视频展示区域内时，如图5所示，第一距离范围可以为：虚线三角形ACE的垂线008的长度至虚线三角形ACE的腰009的长度，本申请可以确定第二距离范围为：虚线三角形BCD的垂线008的长度至虚线三角形BCD的腰011的长度。
当收视标志点位于坐卧具所在区域内时，如图6所示，第一距离范围可以为：[0，R 1]；第二距离范围可以为：[0，R 2]。
下面对使用角度对比确定移动终端是否位于有效收视区域内的方案进行说明：
对于通过方式一确定的有效收视区域，本申请步骤S130可以包括：
根据所述移动终端与所述收视标志点之间的距离确定第一线段与第二线段之间的夹角，其中，所述第一线段为所述移动终端所在位置与所述收视标志点的连接线，所述第二线段为所述收视标志点与所述第一信号接收设备的设置位置的连接线；
确定所述夹角是否在预设角度范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
其中，预设角度范围可以为：[(90°-0.5α)，(90°+0.5α)]，其中，α为视频播放设备的可视角度。
为方便理解，下面结合图2A对根据角度来确定移动终端是否位于有效收视区域内的方案进行说明：
如图2A所示，收视标志点003位于视频播放设备005的视频展示区域内。由于已知D 1和D 3的长度，因此当获得移动终端与所述收视标志点之间的距离d时，可以根据余弦定理计算得到第一线段与第二线段之间的夹角010的角度。从图2A中可以看出，当角度010在[(90°-0.5α)，(90°+0.5α)]的角度范围内时，可以确定移动终端004位于有效收视区域。
对于通过方式二确定的有效收视区域，本申请步骤S130可以包括：
根据所述移动终端与所述收视标志点之间的距离确定第一线段与第二线段之间的夹角，其中，所述第一线段为所述移动终端所在位置与所述收视标志点的连接线，所述第二线段为所述收视标志点与所述第一信号接收设备的设置位置的连接线；
确定所述夹角是否在第一角度范围内，如果是，则确定所述夹角是否位于第二角度范围内；
如果所述夹角位于第一角度范围内且位于第二角度范围内，则确定所述移动终端位于视频播放设备的主要有效收视区域；
如果所述夹角位于第一角度范围内且位于第二角度范围外，则确定所述移动终端位于视频播放设备的次要有效收视区域。其中，第一角度范围的上限可以大于第二角度范围的上限。
其中，第一角度范围可以根据视频播放设备的最大可视角度确定，第二角度范围可以根据视频播放设备的最佳可视角度确定。如图5所示，第一角度范围可以为[(90°-0.5β 1)，(90°+0.5β 1)]；第二角度范围可以为[(90°-0.5β 2)，(90°+0.5β 2)]。其中，β 1为视频播放设备的最大可视角度，β 2为视频播放设备的最佳可视角度。
在实际应用中，步骤S130还可以记录移动终端位于视频播放设备的有效收视区域内的时间区间，或者记录移动终端进入有效收视区域的进入时刻以及移动终端离开有效收视区域的离开时刻。
由于移动终端经常被用户随身携带，因此当移动终端004位于有效收视区域内时，本申请就可以确定用户也位于有效收视区域内。由于用户在有效收视区域内可以正常观看到视频播放设备播放的视频，因此本申请可以将用户位于有效收视区域内的时间段内的收视记录确定为有效收视记录。
当然，当有效收视区域包括：主要有效收视区域和次要有效收视区域时，本申请也可以将用户位于主要有效收视区域内的时间段内的收视记录确定为主要有效收视记录，将用户位于次要有效收视区域内的时间段内的收视记录确定为次要有效收视记录。
现有的许多视频播放设备可以将其播放的视频信息及对应的时间点进行记录从而生成收视记录。但本申请发明人在实现本申请的过程中发现：视频播放设备播放了某视频并不代表用户有效观看了该视频，因此本申请通过确定用户经常随身携带的移动终端是否位于有效收视区域内就可以识别收视记录中的有效收视记录。这样，本申请就可以充分和准确的利用现有的收视记录，无需主动告知即可获得用户的准确的收视情况。
当某时间段内用户位于有效收视区域外时，该时间段内播放的视频该用户无法有效观看，因此本申请可以不将该时间段内的收视记录确定为有效收视记录或将该时间段内的收视记录确定为无效收视记录。这样，本申请就实现了收视记录的有效性识别，提高了收视率的准确性。同时，本申请不需要用户主动提供其收视记录，简单方便。
如图7所示，本申请实施例还提供了一种收视记录处理方法，可以包括：
S210、获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由本申请实施例提供的移动终端定位方法确定；
其中，上述有效收视区域可以包括：主要有效收视区域和次要有效收视区域。
其中，步骤S210可以具体包括：
记录移动终端进入视频播放设备的有效收视区域的至少一个进入时刻以及移动终端离开视频播放设备的有效收视区域的至少一个离开时刻；
将所述进入时刻和所述离开时刻划分到至少一个时刻组中，每个时刻组中均包含一个进入时刻和一个晚于该进入时刻的离开时刻，同一时刻组中的进入时刻和离开时刻之间不存在其他进入时刻和离开时刻。
S220、根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
本申请在获得有效收视记录后，可以将有效收视记录与移动终端的设备标识进行对应存储，或者，将有效收视记录与移动终端的用户的标识进行对应存储。
其中，步骤S220可以具体包括：
确定每个时刻组中离开时刻和进入时刻之间的时间间隔；
将时间间隔不小于预设时长的时刻组确定为有效时刻组；
对每个所述有效时刻组，将该有效时刻组中的离开时刻和进入时刻之间的所述视频播放设备的收视记录确定为有效收视记录。
在实际应用中，用户常携带移动终端进行走动(例如到客厅拿一下东西等)，如果不进行上述预设时长的限制，可能会使得用户并未观看的收视记录被确定为有效收视记录。因此，本申请通过时间间隔和预设时长的对比就可以避免这种情况，从而提高有效收视记录的准确性。
现有技术下，电视节目的收视记录仅和家庭对应，这就导致无法根据现有的电视节目的收视记录确 定一个家庭中具体是哪些家庭成员在观看某个电视节目。由于移动终端具有用户属性，不同用户的移动终端一般不同(例如每个用户都有自己的手机、手环)，因此本申请通过确定移动终端是否位于电视的有效收视区域可以确定该移动终端的用户是否位于电视的有效收视区域，即使有多个家庭成员都在收看电视节目，也能确定收看电视节目的每一个家庭成员的属性。
具体的，本申请可以通过移动终端的设备标识(例如通用唯一识别码(UUID，Universally Unique Identifier))来识别各移动终端，进而识别各用户。这样，本申请就可以生成每一个用户的有效收视记录，使得收视记录更加精准。例如：从12点至13点，某个家庭的女主人携带着手机坐在沙发上看A节目。从13点至14点，该家庭的男主人戴着手环在电视机旁的跑步机上一边运动一边看B节目。现有技术会生成在12点至14点内的A节目和B节目的收视记录并将该收视记录与该家庭(例如C小区1号楼1单元101)对应，但无法精准的确定收视记录和家庭中不同用户的对应关系。而本申请便可以生成该家庭中与女主人对应的在12点至13点内的A节目的收视记录以及与男主人对应的在13点至14点内的B节目的收视记录。
在收视记录和用户对应后，本申请就可以根据用户的信息(例如身份信息、收入信息、地理位置信息等)对不同类型的用户喜好的视频进行统计和分析，从而更准确的确定不同用户的喜好。
当然，在实际应用中，本申请还可以通过移动终端的设备标识或移动终端中存储的用户标识将电视节目的收视记录与用户在电脑、手机等其他视频播放设备上观看视频生成的记录进行对应，从而获得同一个用户在全网(各种网络的通称，至少包括：互联网、有线电视网、移动网络等)环境中的收视记录。这样，本申请就可以对该用户在全网环境中的收视记录进行分析。由于用户在全网环境中的收视记录更完整和准确的体现了用户的收视行为特征，因此本申请的分析结果也更加准确。
在实际应用中，本申请可以记录移动终端位于视频播放设备的有效收视区域内的时间区间，或者记录移动终端进入有效收视区域的进入时刻以及移动终端离开有效收视区域的离开时刻。具体的，本申请可以周期性的确定移动终端是否位于有效可视区域内并在每次确定时均可以生成一个区域记录，该区域记录中可以包括：移动终端是否位于有效收视区域的指示信息以及区域记录生成时刻信息。本申请可以逐条读取各条区域记录以确定进入时刻和离开时刻并获得上述时刻组。
相应的，本申请还可以获得多条收视记录并依次读取每条收视记录以获得各收视记录的生成时刻，从而确定生成时刻位于有效时刻组之间的有效的收视记录。进一步，本申请还可以根据生成时刻位于有效时刻组之间的有效的收视记录确定该有效的收视记录的收视时长。
为方便理解，下面结合附图进行说明：
如图8所示，本申请实施例提供的一种收视记录处理方法，包括：
S001、将进入时刻和离开时刻均初始化为空；
S002、扫描指针指向的一条区域记录并将指针移动到所扫描的区域记录的下一条记录；
S003、确定扫描的该区域记录中的指示信息是否为：移动终端位于有效收视区域的指示信息，如果是，则执行步骤S004；否则执行步骤S006；
S004、确定进入时刻是否为空，如果是，则执行步骤S005，否则返回执行步骤S002；
S005、将进入时刻的取值修改为本次扫描的区域记录的生成时刻，返回执行步骤S002；
S006、确定进入时刻是否为空，如果是，返回执行步骤S002，否则执行步骤S007；
S007、将离开时刻的取值修改为本次扫描的区域记录的生成时刻；
S008、确定离开时刻与进入时刻之间的时间间隔是否大于预设时长，如果是，则执行步骤S009，否则返回执行步骤S001；
S009、将开始收视时刻和结束收视时刻均初始化为空；
S010、扫描指针指向的一条收视记录并将指针移动到所扫描的收视记录的下一条记录；
S011、确定开始收视时刻是否为空，如果是，执行步骤S012；否则，执行步骤S014；
S012、确定扫描的该收视记录中的收视时间是否小于进入时刻，如果是，返回执行步骤S010，否则执行步骤S013；
S013、将开始收视时刻修改为本次扫描的该收视记录中的收视时间，返回执行步骤S010；
S014、确定扫描的该收视记录中的收视时间是否大于离开时刻，如果是，执行步骤S015；否则返回执行步骤S010；
S015、将结束收视时刻修改为本次扫描的该收视记录中的收视时间；
S016、根据开始收视时刻和结束收视时刻确定收视时长；
S017、确定是否还有未扫描的区域记录，如果是，返回执行步骤S001；否则结束。
当然，在本申请其他实施例中，图7所示方法还可以包括：获得所述移动终端中运行的应用程序的信息。在此基础上，图7所示步骤S220可以具体包括：
根据所述时刻信息和所述应用程序的信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
其中，本申请可以具体获得移动终端中运行的应用程序的名称信息和/或类型信息。
上述根据所述时刻信息和所述应用程序的信息对所述视频播放设备的收视记录进行处理，获得有效收视记录，可以具体包括：
根据获得的应用程序的信息确定移动终端中运行的应用程序是否满足预设要求，获得满足预设要求的应用程序的运行时段信息；
根据所述运行时段信息和所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
其中，预设要求可以为：移动终端中运行的应用程序不为预设应用程序。或者，预设要求可以为：移动终端中运行的应用程序不为预设类型的应用程序。其中，上述预设类型可以为需要用户长时间注视移动终端屏幕的应用程序类型，例如：游戏类应用程序，视频播放类应用程序等。相应的，上述预设应用程序可以为需要用户长时间注视移动终端屏幕的应用程序。
当通过移动终端中运行的应用程序需要用户长时间注视屏幕时，则该应用程序运行期间用户无法对视频播放设备播放的视频进行有效观看。例如：用户在沙发上打游戏，此时电视在播放节目，该用户将受到游戏的影响而无法有效观看该节目。
可见，本申请可以根据移动终端中运行的应用程序的信息确定收视记录中的有效收视记录。
具体的，本申请可以根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得第一待确认收视记录。相应的，本申请可以根据所述运行时段信息对所述视频播放设备的收视记录进行处理，获得第二待确认收视记录。然后对比第一待确认收视记录和第二待确认收视记录，根据对比结果确定有效收视记录。
例如：本申请可以将第一待确认收视记录和第二待确认收视记录中均存在的收视记录确定为有效收 视记录。
具体的，本申请还可以通过移动终端采集用户的生物特征信息，之后根据所述时刻信息和所述生物特征信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
其中生物特征信息可以包括用户的心跳信息、指纹信息、虹膜信息等。如果通过对移动终端定位判断用户进入视频播放设备的有效收视区域，且用户停留时长超过预设时长，这时还需进一步判断移动终端是否采集到了用户的生物特征信息，只有采集到了用户的生物特征信息，才会确定此种情况对应的收视记录为有效收视记录，避免了用户未随身佩戴移动终端而移动终端恰好被放置于有效收视区域时收视记录的误统计。当同一个家庭用户间交叉使用他人的移动终端时，通过用户的指纹信息和虹膜信息等用户唯一的生物特征信息，也能确定出移动终端对应的真实用户属性，确保收视记录统计结果的准确。
与本申请实施例提供的一种移动终端定位方法实施例相对应，本申请还提供了一种移动终端定位装置。
如图9所示，本申请实施例提供的一种移动终端定位装置，可以包括：第一距离确定单元110、第二距离确定单元120和区域确定单元130；
所述第一距离确定单元110，用于根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
其中，所述信号接收设备的数量可以为一个，所述信号接收设备可以设置在所述收视标志点处。其中，视频播放设备可以为电视机、电脑、手机、平板电脑、投影仪等；坐卧具可以为：沙发、椅子、凳子、床、榻榻米、浴缸等。
所述第二距离确定单元120，用于根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
可选的，所述信号接收设备至少包括：设置在不同位置的第一信号接收设备和第二信号接收设备，所述第二距离确定单元120可以具体用于：根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，其中，所述第一距离为所述移动终端与所述第一信号接收设备之间的距离，所述第二距离为所述移动终端与所述第二信号接收设备之间的距离。
所述区域确定单元130，用于根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
具体的，所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系可以包括：第三距离、第四距离和第五距离，所述第三距离为所述收视标志点与所述第一信号接收设备之间的距离，所述第四距离为所述收视标志点与所述第二信号接收设备之间的距离，所述第五距离为所述第一信号接收设备与所述第二信号接收设备之间的距离。
进一步，所述第一信号接收设备的设置位置、所述第二信号接收设备的设置位置和所述收视标志点位于同一直线上，所述第一信号接收设备和所述第二信号接收设备分别设置在所述收视标志点两侧，
所述第二距离确定单元120可以具体用于：
根据公式
Figure PCTCN2019078424-appb-000004
计算得到所述移动终端与所述收视标志点之间的距离d，其中，所述D 1为所述第一距离，所述D 2为所述第二距离，所述D 3为所述第三距离，所述D 5为所述第五距离。
具体的，所述收视标志点可以位于视频播放设备的视频展示区域内，或，所述收视标志点位于坐卧具所在区域内。
具体的，所述区域确定单元130可以具体用于：
确定所述移动终端与所述收视标志点之间的距离是否位于预设距离范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
在本申请其他实施例中，所述区域确定单元130可以包括：夹角确定子单元、范围判断子单元和区域确定子单元，
所述夹角确定子单元，用于根据所述移动终端与所述收视标志点之间的距离确定第一线段与第二线段之间的夹角，其中，所述第一线段为所述移动终端所在位置与所述收视标志点的连接线，所述第二线段为所述收视标志点与所述第一信号接收设备的设置位置的连接线；
所述范围判断子单元，用于确定所述夹角是否在预设角度范围内，如果是，则触发所述区域确定子单元；
所述区域确定子单元，用于确定所述移动终端位于视频播放设备的有效收视区域。
其中，预设角度范围可以为：[(90°-0.5α)，(90°+0.5α)]，其中，α为视频播放设备的可视角度。
为方便理解，下面结合图2A对根据角度来确定移动终端是否位于有效收视区域内的方案进行说明：
如图2A所示，收视标志点003位于视频播放设备005的视频展示区域内。由于已知D 1和D 3的长度，因此当获得移动终端与所述收视标志点之间的距离d时，可以根据余弦定理计算得到第一线段与第二线段之间的夹角010的角度。从图2A中可以看出，当角度010在[(90°-0.5α)，(90°+0.5α)]的角度范围内时，可以确定移动终端004位于有效收视区域。
当然，当有效收视区域包括：主要有效收视区域和次要有效收视区域时，本申请也可以将用户位于主要有效收视区域内的时间段内的收视记录确定为主要有效收视记录，将用户位于次要有效收视区域内的时间段内的收视记录确定为次要有效收视记录。
现有的许多视频播放设备可以将其播放的视频信息及对应的时间点进行记录从而生成收视记录。但本申请发明人在实现本申请的过程中发现：视频播放设备播放了某视频并不代表用户有效观看了该视频，因此本申请通过确定用户经常随身携带的移动终端是否位于有效收视区域内就可以识别收视记录中的有效收视记录。这样，本申请就可以充分和准确的利用现有的收视记录，无需主动告知即可获得用户的准确的收视情况。
当某时间段内用户位于有效收视区域外时，该时间段内播放的视频该用户无法有效观看，因此本申请可以不将该时间段内的收视记录确定为有效收视记录或将该时间段内的收视记录确定为无效收视记录。这样，本申请就实现了收视记录的有效性识别，提高了收视率的准确性。同时，本申请不需要用户主动提供其收视记录，简单方便。
与图1所示实施例相对应，本申请实施例还提供了一种移动终端定位装置，可以包括：处理器和通讯接口，所述通讯接口和信号接收设备通讯连接，
所述处理器通过所述通讯接口获取信号接收设备获得的无线信号的信号强度，其中，所述无线信号 由所述移动终端发出；
所述处理器根据所述信号强度确定移动终端与所述信号接收设备之间的距离，根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
其中，所述信号接收设备的数量可以为一个，所述信号接收设备可以设置在所述收视标志点处。
可选的，所述信号接收设备至少包括：设置在不同位置的第一信号接收设备和第二信号接收设备，在此基础上，处理器可以根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，其中，所述第一距离为所述移动终端与所述第一信号接收设备之间的距离，所述第二距离为所述移动终端与所述第二信号接收设备之间的距离。
进一步，所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系包括：第三距离、第四距离和第五距离，所述第三距离为所述收视标志点与所述第一信号接收设备之间的距离，所述第四距离为所述收视标志点与所述第二信号接收设备之间的距离，所述第五距离为所述第一信号接收设备与所述第二信号接收设备之间的距离。
可选的，所述第一信号接收设备的设置位置、所述第二信号接收设备的设置位置和所述收视标志点位于同一直线上，所述第一信号接收设备和所述第二信号接收设备分别设置在所述收视标志点两侧，处理器可以根据公式
Figure PCTCN2019078424-appb-000005
计算得到所述移动终端与所述收视标志点之间的距离d，其中，所述D 1为所述第一距离，所述D 2为所述第二距离，所述D 3为所述第三距离，所述D 5为所述第五距离。
可选的，所述收视标志点位于视频播放设备的视频展示区域内，或，所述收视标志点位于坐卧具所在区域内。
在本申请其他实施例中，处理器可以确定所述移动终端与所述收视标志点之间的距离是否位于预设距离范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
在本申请其他实施例中，处理器可以根据所述移动终端与所述收视标志点之间的距离确定第一线段与第二线段之间的夹角，其中，所述第一线段为所述移动终端所在位置与所述收视标志点的连接线，所述第二线段为所述收视标志点与所述第一信号接收设备的设置位置的连接线；
处理器可以确定所述夹角是否在预设角度范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
相应于图7所示的一种收视记录处理方法，本申请还提供了一种收视记录处理装置。
如图10所示，本申请实施例提供的一种收视记录处理装置，可以包括：时刻信息获得单元210和有效记录获得单元220，
所述时刻信息获得单元210，用于获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由本申请实施例提供的移动终端定位装置确定；
所述有效记录获得单元220，用于根据所述时刻信息对所述视频播放设备的收视记录进行处理，获 得有效收视记录。
其中，所述时刻信息获得单元210可以包括：时刻记录子单元和时刻划分子单元，
所述时刻记录子单元，用于记录移动终端进入视频播放设备的有效收视区域的至少一个进入时刻以及移动终端离开视频播放设备的有效收视区域的至少一个离开时刻；
所述时刻划分子单元，用于将所述进入时刻和所述离开时刻划分到至少一个时刻组中，每个时刻组中均包含一个进入时刻和一个晚于该进入时刻的离开时刻，同一时刻组中的进入时刻和离开时刻之间不存在其他进入时刻和离开时刻。
进一步，所述有效记录获得单元220可以包括：间隔确定子单元、时刻组确定子单元和有效确定子单元，
所述间隔确定子单元，用于确定每个时刻组中离开时刻和进入时刻之间的时间间隔；
所述时刻组确定子单元，用于将时间间隔不小于预设时长的时刻组确定为有效时刻组；
所述有效确定子单元，用于对每个所述有效时刻组，将该有效时刻组中的离开时刻和进入时刻之间的所述视频播放设备的收视记录确定为有效收视记录。
可选的，图10所示的一种收视记录处理装置，还可以包括：程序获得单元，用于获得所述移动终端中运行的应用程序的信息；
所述有效记录获得单元220，可以具体用于根据所述时刻信息和所述应用程序的信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
与图7所示方法相对应，本申请实施例还提供了另一种收视记录处理装置，可以包括：处理器和通讯接口，
所述处理器通过所述通讯接口获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由本申请实施例提供的移动终端定位装置确定；
所述处理器根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
其中，处理器可以记录移动终端进入视频播放设备的有效收视区域的至少一个进入时刻以及移动终端离开视频播放设备的有效收视区域的至少一个离开时刻；处理器可以将所述进入时刻和所述离开时刻划分到至少一个时刻组中，每个时刻组中均包含一个进入时刻和一个晚于该进入时刻的离开时刻，同一时刻组中的进入时刻和离开时刻之间不存在其他进入时刻和离开时刻。
进一步，处理器可以确定每个时刻组中离开时刻和进入时刻之间的时间间隔；将时间间隔不小于预设时长的时刻组确定为有效时刻组；对每个所述有效时刻组，将该有效时刻组中的离开时刻和进入时刻之间的所述视频播放设备的收视记录确定为有效收视记录。
可选的，处理器还可以获得所述移动终端中运行的应用程序的信息；
在此基础上，处理器可以根据所述时刻信息和所述应用程序的信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
如图11所示，本申请实施例还提供了一种收视记录处理系统，可以包括：移动终端004、信号接收设备001和服务器021，
所述移动终端004发出无线信号；
所述信号接收设备001获得所述无线信号并确定获得的所述无线信号的信号强度，将所述信号强度 发送至所述服务器021；
所述服务器021根据接收的信号强度确定所述移动终端004与所述信号接收设备001之间的距离，根据所述移动终端004与所述信号接收设备001之间的距离确定所述移动终端004与收视标志点之间的距离，根据所述移动终端004与收视标志点之间的距离确定所述移动终端004是否位于视频播放设备的有效收视区域；
所述服务器021根据所述移动终端004位于所述视频播放设备的有效收视区域内的时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
其中，图11中的服务器021可以包括本申请实施例提供的移动终端定位装置及收视记录处理装置。
所述移动终端定位装置、收视记录处理装置可以均包括处理器和存储器，上述第一距离确定单元、第二距离确定单元、区域确定单元、时刻信息获得单元和有效记录获得单元等均作为程序单元存储在相应存储器中，由相应处理器执行存储在存储器中的上述程序单元来实现相应的功能。
处理器中包含内核，由内核去存储器中调取相应的程序单元。内核可以设置一个或以上，通过调整内核参数来定位移动终端和/或确定有效收视记录。
存储器可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)，存储器包括至少一个存储芯片。
本申请实施例提供了一种存储介质，其上存储有程序，该程序被处理器执行时实现所述移动终端定位方法和/或收视记录处理方法。
本申请实施例提供了一种处理器，所述处理器用于运行程序，其中，所述程序运行时执行所述移动终端定位方法和/或收视记录处理方法。
本申请实施例提供了一种设备，设备包括处理器、存储器及存储在存储器上并可在处理器上运行的程序，处理器执行程序时实现以下步骤：
一种移动终端定位方法，包括：
根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
可选的，所述信号接收设备的数量为一个，所述信号接收设备设置在所述收视标志点处。
可选的，所述信号接收设备至少包括：设置在不同位置的第一信号接收设备和第二信号接收设备，
所述根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，包括：
根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，其中，所述第一距离为所述移动终端与所述第一信号接收设备之间的距离，所述第二距离为所述移动终端与所述第二信号接收设备之间的距离。
可选的，所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系包括：第三距离、第四距离和第五距离，所述第三距离为所述收视标志点与所述第一信号接收设备之间的 距离，所述第四距离为所述收视标志点与所述第二信号接收设备之间的距离，所述第五距离为所述第一信号接收设备与所述第二信号接收设备之间的距离。
可选的，所述第一信号接收设备的设置位置、所述第二信号接收设备的设置位置和所述收视标志点位于同一直线上，所述第一信号接收设备和所述第二信号接收设备分别设置在所述收视标志点两侧，
所述根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及根据第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，包括：
根据公式
Figure PCTCN2019078424-appb-000006
计算得到所述移动终端与所述收视标志点之间的距离d，其中，所述D 1为所述第一距离，所述D 2为所述第二距离，所述D 3为所述第三距离，所述D 5为所述第五距离。
可选的，所述收视标志点位于视频播放设备的视频展示区域内，或，所述收视标志点位于坐卧具所在区域内。
可选的，所述根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域，包括：
确定所述移动终端与所述收视标志点之间的距离是否位于预设距离范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
可选的，所述根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域，包括：
根据所述移动终端与所述收视标志点之间的距离确定第一线段与第二线段之间的夹角，其中，所述第一线段为所述移动终端所在位置与所述收视标志点的连接线，所述第二线段为所述收视标志点与所述第一信号接收设备的设置位置的连接线；
确定所述夹角是否在预设角度范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
一种收视记录处理方法，包括：
获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由上述的任一种移动终端定位方法确定；
根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
可选的，所述获得移动终端位于视频播放设备的有效收视区域内的时刻信息，包括：
记录移动终端进入视频播放设备的有效收视区域的至少一个进入时刻以及移动终端离开视频播放设备的有效收视区域的至少一个离开时刻；
将所述进入时刻和所述离开时刻划分到至少一个时刻组中，每个时刻组中均包含一个进入时刻和一个晚于该进入时刻的离开时刻，同一时刻组中的进入时刻和离开时刻之间不存在其他进入时刻和离开时刻。
可选的，所述根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录，包括：
确定每个时刻组中离开时刻和进入时刻之间的时间间隔；
将时间间隔不小于预设时长的时刻组确定为有效时刻组；
对每个所述有效时刻组，将该有效时刻组中的离开时刻和进入时刻之间的所述视频播放设备的收视记录确定为有效收视记录。
可选的，还包括：获得所述移动终端中运行的应用程序的信息；
所述根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录，包括：
根据所述时刻信息和所述应用程序的信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
本文中的设备可以是服务器、PC、PAD、手机等。
本申请还提供了一种计算机程序产品，当在数据处理设备上执行时，适于执行初始化有如下方法步骤的程序：
一种移动终端定位方法，包括：
根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
可选的，所述信号接收设备的数量为一个，所述信号接收设备设置在所述收视标志点处。
可选的，所述信号接收设备至少包括：设置在不同位置的第一信号接收设备和第二信号接收设备，
所述根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，包括：
根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，其中，所述第一距离为所述移动终端与所述第一信号接收设备之间的距离，所述第二距离为所述移动终端与所述第二信号接收设备之间的距离。
可选的，所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系包括：第三距离、第四距离和第五距离，所述第三距离为所述收视标志点与所述第一信号接收设备之间的距离，所述第四距离为所述收视标志点与所述第二信号接收设备之间的距离，所述第五距离为所述第一信号接收设备与所述第二信号接收设备之间的距离。
可选的，所述第一信号接收设备的设置位置、所述第二信号接收设备的设置位置和所述收视标志点位于同一直线上，所述第一信号接收设备和所述第二信号接收设备分别设置在所述收视标志点两侧，
所述根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及根据第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，包括：
根据公式
Figure PCTCN2019078424-appb-000007
计算得到所述移动终端与所述收视标志点之间的距离d，其中，所述D 1为所述第一距离，所述D 2为所述第二距离，所述D 3为所述第三距离，所述D 5为所述第五距离。
可选的，所述收视标志点位于视频播放设备的视频展示区域内，或，所述收视标志点位于坐卧具所在区域内。
可选的，所述根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域，包括：
确定所述移动终端与所述收视标志点之间的距离是否位于预设距离范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
可选的，所述根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域，包括：
根据所述移动终端与所述收视标志点之间的距离确定第一线段与第二线段之间的夹角，其中，所述第一线段为所述移动终端所在位置与所述收视标志点的连接线，所述第二线段为所述收视标志点与所述第一信号接收设备的设置位置的连接线；
确定所述夹角是否在预设角度范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
一种收视记录处理方法，包括：
获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由上述的任一种移动终端定位方法确定；
根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
可选的，所述获得移动终端位于视频播放设备的有效收视区域内的时刻信息，包括：
记录移动终端进入视频播放设备的有效收视区域的至少一个进入时刻以及移动终端离开视频播放设备的有效收视区域的至少一个离开时刻；
将所述进入时刻和所述离开时刻划分到至少一个时刻组中，每个时刻组中均包含一个进入时刻和一个晚于该进入时刻的离开时刻，同一时刻组中的进入时刻和离开时刻之间不存在其他进入时刻和离开时刻。
可选的，所述根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录，包括：
确定每个时刻组中离开时刻和进入时刻之间的时间间隔；
将时间间隔不小于预设时长的时刻组确定为有效时刻组；
对每个所述有效时刻组，将该有效时刻组中的离开时刻和进入时刻之间的所述视频播放设备的收视记录确定为有效收视记录。
可选的，还包括：获得所述移动终端中运行的应用程序的信息；
所述根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录，包括：
根据所述时刻信息和所述应用程序的信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
本领域内的技术人员应明白，本申请的实施例可提供为方法、系统、或计算机程序产品。因此，本申请可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本申请是参照根据本申请实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
在一个典型的配置中，计算设备包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。
存储器可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)。存储器是计算机可读介质的示例。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、商品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、商品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括要素的过程、方法、商品或者设备中还存在另外的相同要素。
本领域技术人员应明白，本申请的实施例可提供为方法、系统或计算机程序产品。因此，本申请可采用完全硬件实施例、完全软件实施例或结合软件和硬件方面的实施例的形式。而且，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
以上仅为本申请的实施例而已，并不用于限制本申请。对于本领域技术人员来说，本申请可以有各种更改和变化。凡在本申请的精神和原理之内所作的任何修改、等同替换、改进等，均应包含在本申请的权利要求范围之内。

Claims (17)

  1. 一种移动终端定位方法，其特征在于，包括：
    根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
    根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
    根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
  2. 根据权利要求1所述的方法，其特征在于，所述信号接收设备的数量为一个，所述信号接收设备设置在所述收视标志点处。
  3. 根据权利要求1所述的方法，其特征在于，所述信号接收设备至少包括：设置在不同位置的第一信号接收设备和第二信号接收设备，
    所述根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，包括：
    根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，其中，所述第一距离为所述移动终端与所述第一信号接收设备之间的距离，所述第二距离为所述移动终端与所述第二信号接收设备之间的距离。
  4. 根据权利要求3所述的方法，其特征在于，所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系包括：第三距离、第四距离和第五距离，所述第三距离为所述收视标志点与所述第一信号接收设备之间的距离，所述第四距离为所述收视标志点与所述第二信号接收设备之间的距离，所述第五距离为所述第一信号接收设备与所述第二信号接收设备之间的距离。
  5. 根据权利要求4所述的方法，其特征在于，所述第一信号接收设备的设置位置、所述第二信号接收设备的设置位置和所述收视标志点位于同一直线上，所述第一信号接收设备和所述第二信号接收设备分别设置在所述收视标志点两侧，
    所述根据所述第一信号接收设备、所述第二信号接收设备、所述收视标志点三者之间的位置关系以及根据第一距离、第二距离确定所述移动终端与所述收视标志点之间的距离，包括：
    根据公式
    Figure PCTCN2019078424-appb-100001
    计算得到所述移动终端与所述收视标志点之间的距离d，其中，所述D 1为所述第一距离，所述D 2为所述第二距离，所述D 3为所述第三距离，所述D 5为所述第五距离。
  6. 根据权利要求1至5中任一项所述的方法，其特征在于，所述收视标志点位于视频播放设备的视频展示区域内，或，所述收视标志点位于坐卧具所在区域内。
  7. 根据权利要求1至5中任一项所述的方法，其特征在于，所述根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域，包括：
    确定所述移动终端与所述收视标志点之间的距离是否位于预设距离范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
  8. 根据权利要求1至5中任一项所述的方法，其特征在于，所述根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域，包括：
    根据所述移动终端与所述收视标志点之间的距离确定第一线段与第二线段之间的夹角，其中，所述第一线段为所述移动终端所在位置与所述收视标志点的连接线，所述第二线段为所述收视标志点与所述第一信号接收设备的设置位置的连接线；
    确定所述夹角是否在预设角度范围内，如果是，则确定所述移动终端位于视频播放设备的有效收视区域。
  9. 一种收视记录处理方法，其特征在于，包括：
    获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由权利要求1至8中任一项所述的移动终端定位方法确定；
    根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
  10. 根据权利要求9所述的方法，其特征在于，所述获得移动终端位于视频播放设备的有效收视区域内的时刻信息，包括：
    记录移动终端进入视频播放设备的有效收视区域的至少一个进入时刻以及移动终端离开视频播放设备的有效收视区域的至少一个离开时刻；
    将所述进入时刻和所述离开时刻划分到至少一个时刻组中，每个时刻组中均包含一个进入时刻和一个晚于该进入时刻的离开时刻，同一时刻组中的进入时刻和离开时刻之间不存在其他进入时刻和离开时刻。
  11. 根据权利要求10所述的方法，其特征在于，所述根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录，包括：
    确定每个时刻组中离开时刻和进入时刻之间的时间间隔；
    将时间间隔不小于预设时长的时刻组确定为有效时刻组；
    对每个所述有效时刻组，将该有效时刻组中的离开时刻和进入时刻之间的所述视频播放设备的收视记录确定为有效收视记录。
  12. 根据权利要求9至11中任一项所述的方法，其特征在于，还包括：获得所述移动终端中运行的应用程序的信息；
    所述根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录，包括：
    根据所述时刻信息和所述应用程序的信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
  13. 一种移动终端定位装置，其特征在于，包括：第一距离确定单元、第二距离确定单元和区域确定单元；
    所述第一距离确定单元，用于根据信号接收设备获得的无线信号的信号强度确定移动终端与所述信号接收设备之间的距离，其中，所述无线信号由所述移动终端发出；
    所述第二距离确定单元，用于根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离；
    所述区域确定单元，用于根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
  14. 一种收视记录处理装置，其特征在于，包括：时刻信息获得单元和有效记录获得单元，
    所述时刻信息获得单元，用于获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由权利要求13所述的移动终端定位装置确定；
    所述有效记录获得单元，用于根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
  15. 一种移动终端定位装置，其特征在于，包括：处理器和通讯接口，所述通讯接口和信号接收设备通讯连接，
    所述处理器通过所述通讯接口获取信号接收设备获得的无线信号的信号强度，其中，所述无线信号由所述移动终端发出；
    所述处理器根据所述信号强度确定移动终端与所述信号接收设备之间的距离，根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域。
  16. 一种收视记录处理装置，其特征在于，包括：处理器和通讯接口，
    所述处理器通过所述通讯接口获得移动终端位于视频播放设备的有效收视区域内的时刻信息，其中，所述移动终端是否位于视频播放设备的有效收视区域内由权利要求15所述的移动终端定位装置确定；
    所述处理器根据所述时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
  17. 一种收视记录处理系统，其特征在于，包括：移动终端、信号接收设备和服务器，
    所述移动终端发出无线信号；
    所述信号接收设备获得所述无线信号并确定获得的所述无线信号的信号强度，将所述信号强度发送至所述服务器；
    所述服务器根据接收的信号强度确定所述移动终端与所述信号接收设备之间的距离，根据所述移动终端与所述信号接收设备之间的距离确定所述移动终端与收视标志点之间的距离，根据所述移动终端与收视标志点之间的距离确定所述移动终端是否位于视频播放设备的有效收视区域；
    所述服务器根据所述移动终端位于所述视频播放设备的有效收视区域内的时刻信息对所述视频播放设备的收视记录进行处理，获得有效收视记录。
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