WO2019172608A1 - Procédé pour fournir un service de remarketing de publicité à l'aide d'une infrastructure de terminal supplémentaire, et système associé - Google Patents

Procédé pour fournir un service de remarketing de publicité à l'aide d'une infrastructure de terminal supplémentaire, et système associé Download PDF

Info

Publication number
WO2019172608A1
WO2019172608A1 PCT/KR2019/002516 KR2019002516W WO2019172608A1 WO 2019172608 A1 WO2019172608 A1 WO 2019172608A1 KR 2019002516 W KR2019002516 W KR 2019002516W WO 2019172608 A1 WO2019172608 A1 WO 2019172608A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
traffic
information
internet
analyzing
Prior art date
Application number
PCT/KR2019/002516
Other languages
English (en)
Korean (ko)
Inventor
공경필
이성권
이용환
안인구
허재성
Original Assignee
주식회사 수산아이앤티
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 수산아이앤티 filed Critical 주식회사 수산아이앤티
Publication of WO2019172608A1 publication Critical patent/WO2019172608A1/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to a technology for providing an advertisement remarketing service, and more particularly, uses an additional terminal infrastructure that is in agreement with an internet service provider (ISP) to analyze traffic of subscribers transmitted and received through an internet service provider's switch.
  • ISP internet service provider
  • the present invention relates to a method and a system capable of providing an advertisement remarketing service.
  • Ad remarketing refers to a method of providing customized advertisements to users by analyzing traces of online activities of Internet users. In other words, ad remarketing provides customized ads based on the user's search history and web surfing path. It visits other Internet sites or visits the Internet sites that have signed an agreement with the site they visited. By providing advertisement information such as information searched by a city on a connected Internet site, it refers to an advertisement format that brings back a consumer who visited a shopping site or the like without purchasing.
  • Embodiments of the present invention can provide an advertising remarketing service using an additional terminal infrastructure that is in agreement with an Internet service provider (ISP) to analyze the traffic of subscribers transmitted and received through the switch of the Internet service provider.
  • ISP Internet service provider
  • Ad remarketing service providing method is to analyze the traffic of the user transmitted and received through the switch of the Internet provider using the additional terminal infrastructure in agreement with the Internet service provider (ISP; step; Obtaining interest information of the user through analyzing the traffic of the user; And providing the acquired interest information to a predetermined area of the accessed Internet site when the user accesses a preset Internet site.
  • ISP Internet service provider
  • big data analysis of the traffic of the user may be performed using information including the search information of the user, an internet access history, an internet access site, and purchase information.
  • the analyzing of the traffic of the user may acquire authentication information about the user through interworking with the Internet service provider, and analyze the traffic of the user if the obtained authentication information is valid.
  • the traffic of the user when the obtained authentication information is valid, the traffic of the user may be analyzed by reflecting cookie information of the terminal of the user.
  • the method for providing an advertisement remarketing service may include providing the acquired interest information to a user terminal preset for the user in a pop-up form or in a partial area of a screen of the connected Internet site. It may further include.
  • Ad remarketing service providing system is to analyze the traffic of the user transmitted and received through the switch of the Internet provider using an additional terminal infrastructure in agreement with the Internet service provider (ISP; An analysis unit; An acquisition unit for obtaining interest information of the user through analyzing the traffic of the user; And a providing unit that provides the acquired interest information to a predetermined area of the accessed Internet site when the user accesses a preset Internet site.
  • ISP Internet service provider
  • An analysis unit An acquisition unit for obtaining interest information of the user through analyzing the traffic of the user
  • And a providing unit that provides the acquired interest information to a predetermined area of the accessed Internet site when the user accesses a preset Internet site.
  • the analysis unit may analyze the big data of the user's traffic by using information including the user's search information, an internet access history, an internet access site, and purchase information.
  • the analyzing unit may acquire authentication information about the user through interworking with the Internet service provider, and analyze the traffic of the user when the obtained authentication information is valid.
  • the analyzer may analyze the traffic of the user by reflecting cookie information of the terminal of the user.
  • the providing unit may provide the acquired interest information to a user terminal preset for the user in a pop-up form or to a partial region of a screen of the connected Internet site.
  • Ad remarketing service providing system is connected to a switch of an Internet service provider (ISP) to receive the traffic of the user transmitted and received through the switch to analyze the traffic of the user,
  • ISP Internet service provider
  • An additional terminal infrastructure system for obtaining interest information of the user through analyzing the traffic of the user;
  • an advertisement server that receives the interest information of the user from the additional terminal infrastructure system and provides the acquired interest information to a predetermined area of the accessed internet site when the user accesses a preset internet site.
  • an advertisement remarketing service may be provided using an additional terminal infrastructure that is contracted with an Internet service provider (ISP) to analyze traffic of subscribers transmitted and received through an internet service provider's switch. Can be.
  • ISP Internet service provider
  • the advertisement advertisement is previously known. No extra code is inserted for marketing, so users can easily observe the user's behavior in Naver, Google, Gmarket, Lotte Shopping, etc.
  • FIG. 1 is a system diagram of an embodiment for explaining an additional terminal infrastructure used in the present invention.
  • FIG. 2 is a diagram illustrating an advertisement remarketing service providing technology according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a method for providing an advertisement remarketing service according to an embodiment of the present invention.
  • 4 and 5 show exemplary diagrams for advertisement remarketing.
  • FIG. 6 shows a configuration of an advertisement remarketing service providing system according to an embodiment of the present invention.
  • the additional terminal infrastructure for receiving the traffic of the user or subscriber to the switch of the Internet service provider through the switch to analyze the traffic of the user and further obtain the user's interest items
  • the main point is to provide an advertising remarketing service that can easily observe the user's behavior in Naver, Google, Gmarket, Lotte Shopping, etc. without additional code insertion.
  • FIG. 1 is a system diagram of an embodiment for explaining an additional terminal infrastructure used in the present invention.
  • the at least one electronic device 101 may be a fixed terminal or a mobile terminal implemented as a computer device.
  • Examples of the electronic device 101 include a smart phone, a mobile phone, a navigation, a computer, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a tablet PC, and the like.
  • the electronic device 101 may communicate with other terminals and / or servers through a network (eg, the Internet 140) using a wireless or wired communication scheme.
  • the electronic devices 101 including the fixed terminal and the mobile terminal may refer to any device capable of performing the Internet 140 access by receiving an Internet service of an Internet Service Provider (ISP).
  • ISP Internet Service Provider
  • the communication method is not limited and may include short-range wireless communication between devices as well as a communication method utilizing a communication network (eg, a mobile communication network, a wired internet, a wireless internet, and a broadcasting network) that the network may include.
  • a communication network eg, a mobile communication network, a wired internet, a wireless internet, and a broadcasting network
  • the network may include a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), the Internet, and the like. It may include any one or more of the network of.
  • the network may also include any one or more of network topologies including, but not limited to, bus networks, star networks, ring networks, mesh networks, star-bus networks, trees, or hierarchical networks. .
  • the switch 120 and the router 130 may refer to a means for controlling the internet connection of the electronic device 101.
  • the access point 110 may refer to a low power wireless device serving as a base station in a wireless LAN.
  • AP is a radio repeater that acts as a bridge between wired and wireless, and may extend a wired network to a wireless network.
  • the additional terminal infrastructure system 100 is connected to a switch provided by an ISP such as an Internet service provider, for example, LG, SK, or KT, and analyzes traffic of a user or a subscriber transmitted and received through the switch, and analyzes the traffic of the user. Obtain user's interest information for advertisement remarketing.
  • an ISP such as an Internet service provider, for example, LG, SK, or KT
  • the additional terminal infrastructure system 100 may provide a shared terminal access management service based on traffic filtering technology.
  • the shared terminal access management service may be provided to a terminal such as a PC sharing an Internet line service based on traffic filtering technology. It refers to a service for managing the Internet access, and this shared terminal access management service is a technology that is being implemented by the operator providing the technology of the present invention.
  • the additional terminal infrastructure system 100 may receive the user's traffic from the switch of the ISP based on the mirroring method or the redirection method, and may obtain the user's interest information through the analysis of the received traffic.
  • a user searches for a nearby restaurant on a Naver site through an Internet service provided by an ISP, searches for or purchases a desired product on a Lotte.com site, or searches for a place to go on a travel agency site. For example, you can search for and acquire information that interests you, such as doing a hobby on a community site, or wanting or thinking on other sites.
  • the additional terminal infrastructure system 100 may receive the traffic of the user through the switch. That is, the additional terminal infrastructure system 100 may analyze the received traffic of the user, and obtain the user's interest information for performing remarketing to the user through analyzing the traffic of the user.
  • the user's interest information thus obtained is provided to the advertisement server or the advertisement system 200 for providing the remarketing service, and the advertisement system 200 determines whether the user accesses the advertisement dissemination partner site having an agreement with the ISP.
  • the advertisement system 200 determines whether the user accesses the advertisement dissemination partner site having an agreement with the ISP.
  • the advertisement system reconstructs the advertising remarketing information based on the interest information for each of the users received from the additional terminal infrastructure system 100.
  • the user's interest information is provided as an advertisement remarketing on a certain area of the web page provided by the advertisement display partner site.
  • a company wanting to remarket an advertisement requests an advertisement remarketing to an ISP, and the ISP provides an advertisement remarketing for a company that wants to remarket the advertisement to a pre-arranged ad serving partner site.
  • Ad remarketing may be provided.
  • the additional terminal infrastructure system 100 may obtain authentication information about the user through interworking with the Internet service provider, and determine whether the obtained authentication information is valid to analyze the traffic of the user when the authentication information is valid. In order to identify each user connected to the AP, the cookie information of the user terminal connected to the AP may be reflected.
  • the additional terminal infrastructure system 100 may block the Internet and induce authentication when the user's authentication information is not valid, and if it is determined that more terminals are used than the preset number, You have exceeded the terminal, you will need to sign up more. " The subscription induction notice such as may be announced as a pop-up.
  • the user terminal for example, a computer or a user's smartphone set at the time of subscription, etc.
  • Information of interest of the user may be provided in a pop-up form.
  • the user's interest information provided in the pop-up form may be provided only when the pop-up notification is approved by the user.
  • FIG. 3 is a flowchart illustrating a method for providing an advertisement remarketing service according to an embodiment of the present invention, and is an operation flowchart in an advertisement remarketing service providing system including an additional terminal infrastructure system and an advertisement system shown in FIG. 2. It is shown.
  • the method for providing an advertisement remarketing service uses a supplementary terminal infrastructure system that is in agreement with an Internet service provider (ISP) to control traffic of a user transmitted and received through a switch of an internet provider.
  • ISP Internet service provider
  • information of interest of the user is obtained (S310 and S320).
  • steps S310 and S320 may be used to search user's search information, internet access history, internet access site, purchase information, user's movement on the internet site, usage patterns, actions, etc. for the companies that requested the advertisement.
  • the interest information that the user is interested in may be obtained.
  • the user may provide the acquired interest information to the connected advertisement regulation partner site when the user accesses a preset Internet site, for example, the advertisement disclosure partner site, thereby allowing the user to access the advertisement disclosure partner site.
  • a preset Internet site for example, the advertisement disclosure partner site
  • the advertisement dissemination partner site is Lois as shown in Fig. 4 and the user's item of interest obtained by step S320 is SK Broadband
  • the user for SK Broadband in a certain area 410 of Lois's Internet site By providing information of interest of the user, it is possible to provide advertisement remarketing for SK Broadband to users accessing the site.
  • the advertisement display partner site is Naver as shown in FIG. 5 and the user's item of interest obtained by step S320 is Soongsil Cyber University
  • a predetermined area 510 of the Naver site is displayed.
  • the user may be provided with an advertisement remarketing for Soongsil Cyber University.
  • the interest information of the user provided in operation S330 may be a banner advertisement including the corresponding interest information, or may be a video advertisement.
  • various advertisement techniques that may be provided through advertisement remarketing may be applied.
  • the method according to the present invention is not limited to providing the user's interest information when accessing the pre-arranged advertisement disclosure partner site, even if the advertisement disclosure partner site is not connected to the user terminal, for example, a computer or a smart phone.
  • the user's interest information may be provided in a popup form. That is, the method according to the present invention can easily provide the advertisement information to the user by providing information such as banner advertisement, Internet access address, text information, etc. including the user's interest information in a pop-up form, and the user pops up. Ad remarketing in the form of a user can quickly find the information the user wanted.
  • the user interest information provided in the pop-up form may not be provided in real time, but may be provided at regular intervals in consideration of user information, a user's Internet access history, a usage pattern, and the like, and may be irregularly provided according to a situation.
  • the method according to the present invention analyzes the traffic of the subscription in real time by using an additional terminal infrastructure system agreed with the ISP, and thus can easily obtain the user's interest information. Do not need to be inserted into a web page, so that users can access search sites or purchase information by accessing other company sites as well as user interest information on the site of the company that requested the advertisement. It is easy to analyze and obtain information of interest.
  • the method according to the present invention does not require code insertion for advertisement remarketing as before, and does not need to analyze cookie information from a user terminal to identify a user. That is, the method according to the present invention uses an additional terminal infrastructure system that can be connected to the switch of the ISP to analyze the traffic of the user, so that code insertion is unnecessary and user authentication information can be obtained through interworking with the ISP. Therefore, the cookie information does not necessarily need to be used, and optionally, cookie information may be used to additionally analyze a user connected to the corresponding Internet line.
  • FIG. 6 illustrates a configuration of an advertisement remarketing service providing system according to an embodiment of the present invention, and illustrates a configuration of a system for performing the method described with reference to FIGS. 1 to 5.
  • FIG. 6 illustrates a system configuration including an additional terminal infrastructure system and an advertisement system (or an advertisement server) illustrated in FIG. 2, and may be divided into an additional terminal infrastructure system and an advertisement server as necessary.
  • an advertisement remarketing service providing system 600 includes an analyzer 610, an acquirer 620, a provider 630, and a database (DB) 640. do.
  • the database 640 is a means for storing all data related to the present invention.
  • the database 640 stores the user's interest information obtained through the user's traffic analysis. Mapping with authentication information can be saved.
  • the information stored in the database is not limited to the above-described information, and may include all kinds of data that can be used to carry out the present invention.
  • the database may store information about Internet site access history, usage patterns, etc. for each user, and the information may be identified by identifying the user information through the traffic transmitted and received, for example, a header, and analyzing the data information. You can find information about the history, access Internet site information, and so on. Such technical details will be apparent to those skilled in the art, and thus detailed descriptions thereof will be omitted.
  • the analysis unit 610 receives a user's traffic transmitted and received through an internet provider's switch using an additional terminal infrastructure system contracted with an internet service provider (ISP), and analyzes the received user's traffic. .
  • ISP internet service provider
  • the acquirer 620 obtains user's interest information through analyzing a user's traffic.
  • the acquisition unit 620 is a user's search information, Internet access history, Internet access site, purchase information, the user's movement on the Internet site, usage patterns, actions, etc. for the companies that requested the advertisement
  • interest information of interest to the user can be obtained.
  • the providing unit 630 provides the acquired interest information to the connected advertisement release partner site when the user accesses a preset Internet site, for example, the advertisement release partner site. Provides the user's interest information to certain areas of the Internet site.
  • the providing unit 630 may provide the user's interest information in the form of a banner advertisement, or may provide in the form of a video advertisement.
  • the provider 630 provides the user's interest information in a pop-up form to the user terminal, for example, a computer or a smart phone, even when the advertisement display partner site is not connected.
  • the providing unit 630 provides information such as banner advertisement, Internet access address, text information, and the like in the form of a popup, so that the advertisement information can be easily provided to the user, and the user pops up.
  • Ad remarketing in the form of a user can quickly find the information the user wanted.
  • such a system according to the present invention may be divided into an additional terminal infrastructure system and an advertisement server.
  • the system according to the present invention includes an additional terminal infrastructure system and an advertisement server, the additional terminal infrastructure system is connected to the switch of the ISP receives the traffic of the user transmitted and received through the switch to analyze the traffic of the user, the user Obtain the user's interest information through traffic analysis.
  • the advertisement server receives the user's interest information from the additional terminal infrastructure system, and provides the interest information obtained when the user accesses a preset Internet site to a predetermined area of the connected Internet site, thereby remarketing the advertisement through such a system.
  • the service can be easily provided.
  • the system or apparatus described above may be implemented with hardware components, software components, and / or combinations of hardware components and software components.
  • the systems, devices, and components described in the embodiments may include, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable arrays (FPAs). ), A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers.
  • the processing device may execute an operating system (OS) and one or more software applications running on the operating system.
  • the processing device may also access, store, manipulate, process, and generate data in response to the execution of the software.
  • OS operating system
  • the processing device may also access, store, manipulate, process, and generate data in response to the execution of the software.
  • processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include.
  • the processing device may include a plurality of processors or one processor and one controller.
  • other processing configurations are possible, such as parallel processors.
  • the software may include a computer program, code, instructions, or a combination of one or more of the above, and configure the processing device to operate as desired, or process it independently or collectively. You can command the device.
  • Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted.
  • the software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner.
  • Software and data may be stored on one or more computer readable recording media.
  • the method according to the embodiments may be embodied in the form of program instructions that may be executed by various computer means and recorded on a computer readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé pour fournir un service de remarketing de publicité à l'aide d'une infrastructure de terminal supplémentaire, et un système associé. Le procédé pour fournir un service de remarketing de publicité, selon un mode de réalisation de la présente invention, comprend les étapes consistant à : utiliser une infrastructure de terminal supplémentaire, ayant conclu un accord avec un fournisseur de services Internet (ISP), de façon à analyser le trafic d'un utilisateur qui est transmis et reçu par l'intermédiaire d'un commutateur de l'ISP ; obtenir des informations d'intérêt de l'utilisateur grâce à l'analyse du trafic de l'utilisateur ; et, lorsque l'utilisateur accède à un site Internet prédéfini, fournir les informations d'intérêt acquises pour une zone prédéterminée du site Internet accédé.
PCT/KR2019/002516 2018-03-05 2019-03-05 Procédé pour fournir un service de remarketing de publicité à l'aide d'une infrastructure de terminal supplémentaire, et système associé WO2019172608A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2018-0025928 2018-03-05
KR1020180025928A KR20190109641A (ko) 2018-03-05 2018-03-05 추가 단말 인프라 이용한 광고 리마켓팅 서비스 제공 방법 및 그 시스템

Publications (1)

Publication Number Publication Date
WO2019172608A1 true WO2019172608A1 (fr) 2019-09-12

Family

ID=67847340

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2019/002516 WO2019172608A1 (fr) 2018-03-05 2019-03-05 Procédé pour fournir un service de remarketing de publicité à l'aide d'une infrastructure de terminal supplémentaire, et système associé

Country Status (2)

Country Link
KR (1) KR20190109641A (fr)
WO (1) WO2019172608A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20080007024A (ko) * 2006-07-14 2008-01-17 플러스기술주식회사 개인 및 지역 맞춤형 광고서비스의 시스템 및 방법
KR20100022921A (ko) * 2008-08-20 2010-03-03 주식회사 컴퍼니원헌드레드 프록시 서버를 이용한 이동통신 단말기의 광고 연동 시스템
KR20100055038A (ko) * 2008-11-17 2010-05-26 주식회사 이루온 개인화된 무선 인터넷 서비스 제공 시스템 및 방법
KR20120047130A (ko) * 2010-11-03 2012-05-11 한국전자통신연구원 광고 서비스 제어장치
KR20170041906A (ko) * 2015-05-15 2017-04-17 휴렛-팩커드 디벨롭먼트 컴퍼니, 엘.피. 압축된 다차원 색상표를 포함하는 프린터 카트리지 및 메모리 디바이스

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20080007024A (ko) * 2006-07-14 2008-01-17 플러스기술주식회사 개인 및 지역 맞춤형 광고서비스의 시스템 및 방법
KR20100022921A (ko) * 2008-08-20 2010-03-03 주식회사 컴퍼니원헌드레드 프록시 서버를 이용한 이동통신 단말기의 광고 연동 시스템
KR20100055038A (ko) * 2008-11-17 2010-05-26 주식회사 이루온 개인화된 무선 인터넷 서비스 제공 시스템 및 방법
KR20120047130A (ko) * 2010-11-03 2012-05-11 한국전자통신연구원 광고 서비스 제어장치
KR20170041906A (ko) * 2015-05-15 2017-04-17 휴렛-팩커드 디벨롭먼트 컴퍼니, 엘.피. 압축된 다차원 색상표를 포함하는 프린터 카트리지 및 메모리 디바이스

Also Published As

Publication number Publication date
KR20190109641A (ko) 2019-09-26

Similar Documents

Publication Publication Date Title
WO2012141443A2 (fr) Procédé et dispositif de service de marketing utilisant un service sns
WO2012141444A2 (fr) Procédé et dispositif de service d'analyse de réseau social
WO2012108708A2 (fr) Système de publicité de zone locale et procédé pour calculer un coût publicitaire de zone locale
WO2012148179A2 (fr) Procédé pour l'affichage d'un marqueur dans un service cartographique
WO2015005717A1 (fr) Système de recommandation d'informations de produits basé sur l'intérêt d'un utilisateur
WO2017115892A1 (fr) Système de fourniture de publicité personnalisée pour l'utilisateur par affichage public et procédé de fourniture de publicité l'utilisant
WO2019117331A1 (fr) Système de fourniture de service de commercialisation de médias sociaux d'influenceurs ayant une fonction de distribution de magasin et une fonction d'analyse d'efficacité de commercialisation d'influenceurs, procédé associé, et support d'enregistrement pour mémoriser un programme de mise en œuvre associée
WO2016035970A1 (fr) Systeme publicitaire utilisant une recherche de publicite
WO2010041893A2 (fr) Procédé, système et support d'enregistrement lisible par un ordinateur utiles pour générer des paires de mots-clés pour des annonces de recherche sur la base d'un historique d'achat d'annonce
WO2021080067A1 (fr) Appareil d'analyse du regard et système d'analyse du regard et procédé l'utilisant
WO2011136450A1 (fr) Procédé et système pour faciliter l'installation d'une application sur un terminal sans fil
WO2017099364A1 (fr) Procédé, dispositif et programme informatique de gestion d'informations d'achat
WO2014027834A1 (fr) Dispositif et procédé d'analyse de l'effet d'une publicité
WO2015030269A1 (fr) Serveur et procédé pour générer des informations d'évaluation de stock et dispositif pour recevoir des informations d'évaluation
WO2019172608A1 (fr) Procédé pour fournir un service de remarketing de publicité à l'aide d'une infrastructure de terminal supplémentaire, et système associé
WO2016204412A1 (fr) Dispositif de terminal et procédé pour afficher une image au moyen de ce dernier, et serveur web et procédé pour fournir une page web au moyen de ce dernier
WO2012118276A2 (fr) Procédé de fourniture d'une publicité à l'aide d'informations de collecte, serveur, et support d'enregistrement lisible par ordinateur
WO2016129804A1 (fr) Procédé pour générer une page web sur la base de modèles de comportement de consommateurs et procédé d'utilisation de page web
WO2018221988A1 (fr) Procédé et système de fourniture d'informations de contenu
WO2015108244A1 (fr) Système d'identification d'utilisateur de contenu et procédé associé
KR101608244B1 (ko) 유무선 네트워크를 이용하여 사용자의 요청에 따른 데이터를 확장하여 제공하기 위한 방법 및 시스템
WO2018012713A1 (fr) Serveur et procédé de fonctionnement associé pour une enquête liée à une application
WO2015108243A1 (fr) Système et procédé servant à fournir des contenus à l'aide d'une reconnaissance d'objet, et application associée
WO2014189231A1 (fr) Système et procédé de service publicitaire pour exposer séquentiellement deux fenêtres contextuelles
WO2010140757A1 (fr) Appareil et procédé d'identification d'un connecteur temporaire

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 19763655

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 19763655

Country of ref document: EP

Kind code of ref document: A1