WO2019080134A1 - 一种信息推送方法、装置及存储介质 - Google Patents

一种信息推送方法、装置及存储介质

Info

Publication number
WO2019080134A1
WO2019080134A1 PCT/CN2017/108155 CN2017108155W WO2019080134A1 WO 2019080134 A1 WO2019080134 A1 WO 2019080134A1 CN 2017108155 W CN2017108155 W CN 2017108155W WO 2019080134 A1 WO2019080134 A1 WO 2019080134A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
user
vehicle
push
license plate
Prior art date
Application number
PCT/CN2017/108155
Other languages
English (en)
French (fr)
Inventor
范春林
郭珊毅
邓仁坚
Original Assignee
深圳市小猫信息技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳市小猫信息技术有限公司 filed Critical 深圳市小猫信息技术有限公司
Priority to PCT/CN2017/108155 priority Critical patent/WO2019080134A1/zh
Publication of WO2019080134A1 publication Critical patent/WO2019080134A1/zh

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention belongs to the field of information technology, and in particular, to an information push method, device, and storage medium.
  • An embodiment of the present invention provides an information push method, which aims to solve the problem that the information cannot be customized to the user.
  • an information pushing method includes:
  • Push information is transmitted to a user corresponding to the license plate number according to a preset rule.
  • An embodiment of the present invention further provides an information pushing apparatus, where the apparatus includes:
  • an information acquiring unit configured to acquire vehicle information and vehicle behavior information corresponding to a license plate number of the user
  • a push information acquiring unit configured to acquire vehicle information and vehicle behavior information according to the vehicle information and the vehicle behavior information Corresponding push information
  • a push information sending unit configured to send a push letter to a user corresponding to the license plate number according to a preset rule Interest.
  • the embodiment of the present invention further provides a computer readable storage medium, where the computer readable storage medium stores a computer program, and the computer program is executed by the processor to implement the steps of the information pushing method.
  • the vehicle information and the vehicle behavior information corresponding to the license plate number are obtained according to the license plate number of the user, and the vehicle information and the vehicle behavior information of the user are matched according to the vehicle information and the vehicle behavior information of the user.
  • FIG. 1 is a schematic diagram of an implementation environment of an information pushing method according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of a method for pushing information according to Embodiment 1 of the present invention
  • FIG. 3 is a flowchart of a method for pushing information according to Embodiment 2 of the present invention.
  • FIG. 5 is a structural diagram of an information pushing apparatus according to Embodiment 4 of the present invention.
  • FIG. 6 is a structural diagram of a push information acquiring unit of an information pushing apparatus according to Embodiment 5 of the present invention.
  • FIG. 7 is a structural diagram of an information push device according to a sixth embodiment of the present invention.
  • first, second, etc. may be used to describe various information in the embodiments of the present invention, such information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other.
  • first scramble flag determination module may also be referred to as a second scramble flag determination module without departing from the scope of the embodiments of the present invention, and does not necessarily require or imply any such actual existence between these entities or operations. Relationship or order.
  • the second scramble flag judging module may also be referred to as a first scramble flag judging module.
  • the vehicle information and the vehicle behavior information corresponding to the license plate number are obtained according to the license plate number of the user, and the corresponding push information is matched according to the user's vehicle information and the vehicle behavior information, and then the push information is pushed.
  • the information is sent to the user, so that the pushed information can more closely match the user's consumption level and current needs, and the customized information can be delivered to the user.
  • FIG. 1 is a schematic diagram of an implementation environment of an information push method provided in an embodiment of the present invention. For convenience of explanation, only parts related to the embodiment of the present invention are shown.
  • the server 200 is communicatively coupled to at least one parking lot management system 100.
  • the communication method may be a wireless or wired network, and the network may be a LAN (Local Area Network), a WAN (Wide Area Network), a wireless network, a peer-to-peer network, a star network, or
  • the ring network, network hub network or other configuration is not limited in the present invention.
  • the parking lot management system 100 may include a terminal 101, an information collecting device 102, and the like.
  • the terminal 101 and the information collecting device 102 may be directly connected to the server 200, and the information collecting device 102 may also be communicably connected to the server 200 through the terminal 101.
  • the terminal 101 may be located at the entrance or exit of the parking lot, and may be a desktop computer, a laptop portable computer, a personal digital assistant (PDA), a tablet computer, or the like.
  • the control information collecting device 102 collects vehicle information of the entering and leaving the vehicle, and transmits the collected vehicle information to the server 200.
  • the information collecting device 102 may be disposed at an entrance or an exit of the parking lot, may be disposed inside the parking lot, or the like, and may include at least one imaging device. It is used to collect vehicle information corresponding to the license plate number of the vehicle entering and exiting, and report the license plate number and the vehicle information corresponding to the license plate number to the server 200.
  • the information collection device 102 can report the above data to the server 200 through the terminal 101, or directly communicate with the server 200 to report the data to the server 200.
  • the vehicle information collected by the information collection device 102 includes information such as the brand and the model of the vehicle, and is not specifically limited.
  • the server 200 may be a server, or a server group composed of a plurality of servers, or a cloud computing service center, configured to receive the license plate number reported by the parking management system 100 and the vehicle information corresponding to the license plate number. And acquiring other vehicle information and vehicle behavior information corresponding to the license plate number according to the vehicle information collected by the information collecting device.
  • Embodiment 1 is a diagrammatic representation of Embodiment 1:
  • Embodiment 1 of the present invention is a flowchart of a method for pushing information according to Embodiment 1 of the present invention, which is described in detail as follows:
  • Step S201 Acquire vehicle information and vehicle behavior information corresponding to the license plate number of the user.
  • the vehicle information may be used to reflect the consumption level of the user corresponding to the license plate number, including information such as the brand, model, ex-factory price or sales price of the vehicle, which is not limited.
  • the vehicle information corresponding to the license plate number of the user may be acquired by the camera device when the user enters the parking lot; or the vehicle information is obtained by the user registering the account through the client, etc.
  • the access to specific vehicle information is not limited.
  • the vehicle behavior information may be used to reflect the consumption behavior of the user in a period corresponding to the license plate number, which may include the driving path of the vehicle, the parking time point, the parking length, and the parking lot identifier. Such information is not limited.
  • the vehicle behavior information includes at least parking lot identification information parked by the vehicle corresponding to the license plate number within the preset section.
  • the vehicle behavior information of the preset inter-segment is a coordinate point of the current day, and the vehicle behavior information in a period before the current day is collected, and the preset inter-segment may be It can be two months, etc., and the length of this section can be a reasonable length according to trial and error, and is not limited. Because the behavior of a single acquisition vehicle may be accidental, it does not truly reflect the user's consumption. The demand for the fee; and the user's consumption demand is changing. The vehicle behavior information before the long time before the current day can not reflect the user's current consumption demand. In this scheme, a period of time before the current day is collected, which can eliminate the interference of accidental events as much as possible, and can reflect the current consumption demand of the users as much as possible.
  • the parking lot identification information is used to uniquely identify the parking lot, and may be the name of the parking lot, or may be a parking lot code, etc., as an example, such as a Chinese bank parking lot, a happy coast city parking lot. China Life Insurance Car Park, etc., is not limited.
  • the parking lot identifier corresponding to the license plate number of the user is obtained according to the corresponding relationship between the camera device and the parking lot;
  • the parking lot identification of the parking lot corresponding to the user's license plate number is obtained by the GPRS positioning function set on the client, and the specific parking lot identification information acquisition path is not limited.
  • the user's consumption demand can be derived, and the user's consumption level can be further supplemented.
  • the parking lot identifier is a Chinese bank parking lot, it can be inferred that the user may have financial management recently. Consumer demand such as loans; for example, the parking lot is marked as China Life Insurance Car Park ⁇
  • the parking lot is generally bound to the merchant, when the user performs the consumption, the parking is generally stopped in the parking lot of the merchant, and the manner in which the user's consumption behavior is derived through the parking garage identifier is relatively accurate. And when the vehicle enters and exits the parking lot, the parking lot identifier corresponding to the license plate number can be obtained, and the parking lot identifier is conveniently obtained and has high accuracy; since only one time the user's vehicle behavior information is collected, only the user's consumption behavior can be proved, and The user's consumption demand derived on this basis cannot exclude accidental phenomena. For example, the collected vehicle behavior information is obtained by the user lending the vehicle to a third party for use.
  • the behavior information of the vehicle in a period of time that is, the information on the consumption behavior of the user, and the user's recent consumption demand based on the consumption behavior information of the user, and the accuracy of the information push is maximized.
  • Step S202 Acquire, according to the vehicle information and the vehicle behavior information, the push information corresponding to the vehicle information and the vehicle behavior information.
  • the push information may be an advertisement of a third party that cooperates with the server administrator, as
  • the third party may be a bank, an insurance company, etc.; or may be an advertisement of a server manager; or may be a public welfare offline activity; or may be a group offline activity, as an example, such as offline of a client user.
  • Meetings, etc. it should be understood that the examples of pushing information here are only to prove the feasibility of the solution, and are not limited in specific terms.
  • the consumption level of the user corresponding to the license plate number can be obtained, and part of the push information can also be excluded, as an example, for example, according to the user. If the vehicle's brand, the model, and the like determine that the user's vehicle is a charging vehicle, the push information about the diesel fuel in the gas station is not pushed to the user. It should be understood that the present invention is not limited thereto.
  • the user's recent consumption demand can be derived, and the vehicle behavior information can further complement the user's consumption level according to the place where the user frequently goes, that is, the vehicle information and the vehicle behavior information can be comprehensively obtained.
  • the user's consumption level and consumption demand according to the above-mentioned user's consumption level and consumer demand to obtain corresponding push information, as an example, for example, the user's vehicle is a Mercedes-Benz S-class double door, a period of time often go to the bank, golf The course can show that the user's consumption level is high-grade. In the near future, there are consumer demand for going to the bank and the golf course.
  • the push message obtained is the push message of the bank's high-end products or the push message of the high-end golf course. It should be understood. The examples here are for convenience only and are not limited.
  • the push information acquired according to the user's vehicle information and the vehicle behavior information is constantly changing, as an example, such as a user's
  • the vehicle is a Mercedes-Benz S-class double door. It often goes to the bank in a period of time. After a period of time, it often goes to the insurance company. It shows that the user's consumption level is high-grade.
  • the previous consumer demand is the bank, the recent consumer demand and insurance.
  • the news from the previous period is the high-end products of the bank.
  • the recent push news is the high-end products of the insurance company. It should be understood that the examples here are for convenience only and are not limited.
  • Step S203 Send the push information to the user corresponding to the license plate number according to a preset rule.
  • the push information corresponding to the user's vehicle information and the vehicle behavior information is constantly changing; and the push information obtained in a single step according to step S202
  • the push message may be sent to the user in the form of a bullet box associated with the APP; the push message sent to the user may also be displayed in a fixed position of the APP; or may be sent to the user by using a short message. Pushing a message; sending a push message to the user in the form of an email, etc.
  • the push information is sent to the user according to a preset rule, specifically including
  • sending push information according to a preset time sending push information every preset interval length, sending push information when the user accesses the client, or sending a push in the parking lot when detecting a vehicle corresponding to the license plate number information.
  • the preset time point is the most concentrated point of the user accessing the client, as an example, for example, 8:00 in the morning or 5 in the afternoon, and the like is not limited.
  • the preset inter-turn length may be set according to the interval between the user accessing the client, for example, for example, once every other day; every three days, etc., and is not limited.
  • a message to and from the parking lot corresponding to the license plate number of the vehicle can be obtained by the imaging device of the parking lot, that is, the vehicle corresponding to the license plate number is detected to be in the parking lot.
  • the user since the information pushed each time may be different, the user selects the most concentrated point of the client to push the information or sets the preset interval length according to the interval at which the user accesses the client.
  • Pushing information can not only improve the probability of users viewing different push information, but also receive different customized push information, and improve the probability that users will consume according to push information, and further cultivate the habit of periodically viewing push messages.
  • the user pushes the information in the parking lot, because it is near the consumer, or is preparing for ⁇ When the car is out, in this case, it is more convenient for the user to consume or participate in the activity.
  • Pushing the information here can increase the probability of pushing the information to the consumption or participating in the activity, further saving the economic cost of advertising the advertisement or the activity. .
  • the vehicle information and the vehicle behavior information corresponding to the license plate number are obtained according to the license plate number of the user, and the vehicle information and the vehicle behavior information of the user are matched according to the vehicle information and the vehicle behavior information of the user.
  • Embodiment 2 is a diagrammatic representation of Embodiment 1:
  • step S202 specifically includes:
  • Step S301 Generate tag information of the user corresponding to the license plate information according to the vehicle information and the vehicle behavior information corresponding to the license plate information.
  • the consumption level of the user and the consumption demand of the current inter-segment can be derived according to the vehicle information and the vehicle behavior information corresponding to the license plate information.
  • the user's vehicle is a Mercedes-Benz S-class dual Doors, often go to banks and golf courses in a period of time
  • the labels for users are high-end, bank, golf; for example, the user's vehicle is Chery Eq, and the insurance is often used in a period of time, and the label is given to users.
  • the user is tagged according to the vehicle information and the vehicle behavior information. Since the user's vehicle behavior information is constantly changing, the user's tag information also changes. As an example, for example, the user's vehicle is Mercedes-Benz S-class double doors, often go to banks and golf courses in a period of time, the labels for users are high-end, bank, golf, and after a period of time, users no longer go to banks, golf courses, changed to go to the bank,
  • the mall according to the user's vehicle behavior information at this stage, combined with the vehicle information, the user's label information from high-end, bank, golf to high-end, bank, shopping, should be understood, here is only to prove the feasibility of this program , the specific is not limited.
  • Step S302 Acquire, according to the label information, the push information corresponding to the label information.
  • the push information also has tag information corresponding thereto, push information and push information.
  • the correspondence of the labels may be one-to-one or one-to-many.
  • the insurance company's push information may be high-end, insurance, or mid-range, insurance, or low-end according to different series of labels.
  • Insurance; the bank's push information may be high-end, bank, or mid-range, bank, or low-end, bank according to different series of labels; the push information of the golf course is labeled as high-end, golf, etc.
  • the example of labeling advertisement information is only to prove the feasibility of the scheme, and is not limited.
  • the matching rule of the label information of the user and the push information is an internal preset rule, and according to the label information of the user, the push information matching the label information of the user is obtained, as an example, for example, a certain owner
  • the contents of the label include high-end, shopping, banking, insurance
  • the matching push information includes bank push information containing high-end, bank labels, insurance push information containing high-end, insurance labels, and push information of shopping malls containing high-end, shopping, etc. It should be understood that the achievability of the solution is merely exemplified herein, and is not specifically limited.
  • the sorting is performed based on the degree of matching of the user tag and the push information tag.
  • the label content of a car owner has a mid-range, Sichuan food, insurance
  • the matching push information may have insurance push information containing a mid-range, insurance label, a push message containing a mid-range, gourmet food city, due to mid-range, insurance completely It is consistent with the label content of the owner, and the label of the food in the food city's push message is related to the label of Sichuan cuisine, but it is not completely consistent, so the matching degree of the insurance push message is higher than the matching degree of the push message of the food city, then the insurance The ranking of the push message is ranked higher than the push message of the food city. It should be understood that the example here is only for the convenience of the user, and is not limited.
  • the messages to be pushed are sorted according to the matching degree between the user label and the push message, so that the message with higher matching degree is preferentially pushed, and the higher the matching degree, the more the current consumer demand is proved with the user.
  • the push message with higher matching degree is preferentially sent to the user, which satisfies the user's needs to a greater extent, avoids the harassment caused by the uselessness of the push message, and improves the consumption behavior of the push message into the user or The possibility of participating in public welfare activities according to the promotion content.
  • the user is labeled with different labels according to the user's vehicle information and the vehicle behavior information, and different push information may have different labels, and the user label information and the label information of the push information are performed.
  • the corresponding push information is selected, and the process of selecting the push information is converted into a matching process of the user label and the advertisement label, so that the advertisement matching is more scientific, and further can be ranked according to the matching degree.
  • the higher the matching degree the higher the probability that the push message is pushed, making the whole process of obtaining push information more rigorous and digitized, so as to ensure that the pushed information does meet the user's consumption level and current consumer demand.
  • the third embodiment provides a preferred embodiment of the present invention. As shown in FIG. 4, in the embodiment of the present invention, before step S202, the method further includes:
  • Step S401 Obtain vehicle geographic location information corresponding to the license plate number of the user.
  • the location information of the vehicle may be obtained according to the parking lot identifier of the parking lot to which the user's vehicle is located, or the location information may be obtained by using a positioning module such as a GPRS function in the APP. Not limited.
  • Step S202 specifically:
  • Step S402 acquiring push information corresponding to the vehicle information, the vehicle behavior information, and the vehicle geographic location information according to the vehicle information, the vehicle behavior information, and the vehicle geographic location information.
  • the user's consumption level and consumption demand can be comprehensively obtained, and then the acquired current location of the user is acquired.
  • the push information arrives to meet the user's consumption demand, and the corresponding merchant or event location is closer to the user.
  • the user's vehicle is a Mercedes-Benz S-class double door, and the shopping mall is often visited in a period of time.
  • the user's consumption level is high-end, and the consumer demand is shopping mall.
  • the user's current geographical location information is near the coast city, and the user is pushed to push the high-end products of the Coastal City shopping center. It should be understood that this is only proof of the scheme. It can be implemented, and it is not limited.
  • the client where the user is located arrives at a detectable location such as a parking lot, combined with the user's vehicle information, vehicle behavior information, and push information corresponding to the geographic location, Combining the user's consumption level and consumer demand in a period of time, and pushing the user is in the consumer environment, the message pushed by this is more accurate, and the user is likely to directly push the information according to the geography of the user. Consumption at the location further increases the conversion rate of the ad delivery, saving the economic cost of advertising.
  • step S203 specifically includes: [0082] The push information is sent to the client where the user is located according to a preset rule, so that the client can display the output push information to the user.
  • the output push message may be displayed to the user in the form of a bullet box on the client; the output push message may also be displayed to the user at a fixed position of the client; and the notification on the client may also be The output push message is displayed in the menu, and is not limited.
  • the push message is sent to the client on the terminal 100, and the push information is outputted to the user through the client, and the push message is sent in the form of sending a message by using a short message, a mail, a broadcast, or the like.
  • the way the push message is sent not only reduces the additional economic cost, but also minimizes the user's resistance to push information, and because the user is accustomed to using the client, the possibility of the user contacting the push message is increased.
  • the information pushing method further includes:
  • the balance data or the discount data of the user corresponding to the license plate number is changed to rebate the user.
  • the user may perform push content by clicking a link in the push information; or may click to view and execute the push content by clicking a picture corresponding to the push message in the client; the user may also click the notification
  • the push information in the menu or the bullet box is used to execute the push content, etc., and is not limited.
  • the balance data of the user is the balance of the user account, and the preferential data of the user may be a coupon, a coupon code, etc. in the user account, which is not limited.
  • the account balance of the user account is increased, or the coupon or the coupon code is issued to the user account to rebate the user.
  • the corresponding profit is returned to the user, which further motivates the user to perform the push content by pushing the message, thereby promoting the user's attention to the push message and improving the push message being viewed. Probability.
  • Embodiment 4 of the present invention is a structural diagram of an information pushing apparatus according to Embodiment 4 of the present invention, which is described in detail as follows:
  • the information acquiring unit 51 is configured to acquire vehicle information and vehicle behavior information corresponding to the license plate number of the user.
  • the vehicle information may be used to reflect the consumption level of the user corresponding to the license plate number, including information such as the brand, model, ex-factory price, and pre-sale price of the vehicle, and is not specifically limited.
  • the vehicle information corresponding to the license plate number of the user may be acquired by the camera device when the user enters the parking lot; or the vehicle information is obtained by the user registering the account through the client, etc., specific vehicle information.
  • the access method is not limited.
  • the vehicle behavior information may be used to reflect the consumption behavior of the user in a period corresponding to the license plate number, which may include the driving path of the vehicle, the parking time point, the parking length, and the parking lot identifier. Such information is not limited.
  • the vehicle behavior information includes at least parking lot identification information parked by the vehicle corresponding to the license plate number within the preset section.
  • the vehicle behavior information of the preset inter-segment is a coordinate point of the current day, and the vehicle behavior information in a period before the current day is collected, and the preset inter-segment may be It can be two months, etc., and the length of this section can be a reasonable length according to trial and error, and is not limited. Because the behavior of a single collection of vehicles may be accidental, and can not truly reflect the user's consumption needs; and the user's consumption demand is changing, the vehicle behavior information before the long time before the current day can not reflect the user. Current consumer demand. In this scheme, a period of time before the current day is collected, which can eliminate the interference of accidental events as much as possible, and can reflect the current consumption demand of the users as much as possible.
  • the parking lot identification information is used to uniquely identify the parking lot, and may be the name of the parking lot, or the parking lot code, etc., as an example, such as a Chinese bank parking lot, a happy coast city parking lot. China Life Insurance Car Park, etc., is not limited.
  • the parking lot identifier corresponding to the license plate number of the user is obtained according to the corresponding relationship between the camera device and the parking lot;
  • the parking lot identification of the parking lot corresponding to the user's license plate number is obtained by the GPRS positioning function set on the client, and the specific parking lot identification information acquisition path is not limited.
  • the user's consumption demand can be derived, and the user's consumption level can be further supplemented.
  • the parking lot identifier is a Chinese bank parking lot
  • Consumer demand such as loans; for example, the parking lot logo is China Life Insurance Parking Lot, which can deduce the consumer demand that may be insured in the near future; for example, when the parking lot is marked as high-end
  • the parking lot of the community can further confirm that the user's consumption level is high.
  • the parking lot is generally bound to the merchant, when the user performs the consumption, the parking is generally stopped in the parking lot of the merchant, and the manner in which the user's consumption behavior is derived through the parking garage identifier is relatively accurate. And when the vehicle enters and exits the parking lot, the parking lot identifier corresponding to the license plate number can be obtained, and the parking lot identifier is conveniently obtained and has high accuracy; since only one time the user's vehicle behavior information is collected, only the user's consumption behavior can be proved, and The user's consumption demand derived on this basis cannot exclude accidental phenomena. For example, the collected vehicle behavior information is obtained by the user lending the vehicle to a third party for use.
  • the behavior information of the vehicle in a period of time that is, the information on the consumption behavior of the user, and the user's recent consumption demand based on the consumption behavior information of the user, and the accuracy of the information push is maximized.
  • the push information acquiring unit 52 is configured to acquire push information corresponding to the vehicle information and the vehicle behavior information according to the vehicle information and the vehicle behavior information.
  • the push information may be an advertisement of a third party that cooperates with the server administrator.
  • the third party may be a bank, an insurance company, or the like; or may be an advertisement of the server administrator; Public welfare offline activities; can also be group offline activities, as an example, such as offline meeting of client users, etc., it should be understood that the example of pushing information here is only to prove the feasibility of this program, specifically Not limited.
  • the consumption level of the user corresponding to the license plate number can be obtained according to the vehicle information, that is, the brand and model of the vehicle; and the user's recent consumption demand can be derived according to the vehicle behavior information.
  • the vehicle behavior information can further supplement the consumption level of the positioning user, that is, the user's consumption level and consumption demand can be comprehensively obtained through the vehicle information and the vehicle behavior information, according to the consumption level of the user.
  • the consumer demand obtains the corresponding push information
  • the user's vehicle is a Mercedes-Benz S-class double door
  • the push messages obtained are the push messages of the bank's high-end products or the push messages of high-end golf courses.
  • the push information acquired according to the user's vehicle information and vehicle behavior information is also constantly changing, as an example, such as a user's
  • the vehicle is a Mercedes-Benz S-class double door. It often goes to the bank in a period of time. After a period of time, it often goes to the insurance company. It shows that the user's consumption level is high-grade.
  • the previous consumer demand is the bank, the recent consumer demand and insurance.
  • the news from the previous period is the high-end products of the bank.
  • the recent push news is the high-end products of the insurance company. It should be understood that the examples here are for convenience only and are not limited.
  • the push information transmitting unit 53 is configured to send a push f ⁇ message to a user corresponding to the license plate number according to a preset rule.
  • the push information corresponding to the user's vehicle information and the vehicle behavior information is constantly changing; and the push information acquiring unit 52 obtains a single time.
  • the push information can be randomly selected and sent multiple times. The high probability of matching information is higher.
  • the matching degree is pushed from high to low. If the matching degree is consistent, it can be pushed randomly, etc., and is not limited. Therefore, the push message sent to the user each time may be different.
  • the push message may be sent to the user in the form of a bullet box associated with the APP; the push message sent to the user may also be displayed in a fixed position of the APP; or may be sent to the user in the form of a short message. Pushing a message; sending a push message to the user in the form of an email, etc.
  • the push information is sent to the user according to a preset rule, specifically including
  • the preset time is the most concentrated point of the user accessing the client, as an example, for example, 8:00 in the morning or 5 in the afternoon, and the like is not limited.
  • the preset inter-turn length may be set according to the interval of the user accessing the client, for example, for example, every other day; once every three days, etc., and is not limited.
  • a message to and from the parking lot corresponding to the license plate number of the vehicle can be obtained by the imaging device of the parking lot, that is, the vehicle corresponding to the license plate number is detected in the parking lot.
  • the information of each push since the information of each push may be different, the information is pushed at the time when the user accesses the client's most concentrated point, or the preset interval length is set according to the interval at which the user accesses the client.
  • Pushing information can not only improve the probability of users viewing different push information, but also receive different customized push information, and improve the probability that users will consume according to push information, and further cultivate the habit of periodically viewing push messages.
  • the vehicle information and the vehicle behavior information corresponding to the license plate number are obtained according to the license plate number of the user, and the user's consumption level and current demand can be obtained according to the user's vehicle information and the vehicle behavior information. That is, the push information corresponding to the user's vehicle information and the vehicle behavior information can be matched, and the push information is sent to the user, so that the pushed information can match the user's consumption level and current demand to a greater extent, Achieve customized delivery of information to users.
  • a fifth embodiment of the present invention provides a preferred embodiment of the present invention.
  • the push information acquiring unit 52 specifically includes:
  • the tag information generating module 61 is configured to generate tag information of the user corresponding to the license plate information according to the vehicle information and the vehicle behavior information corresponding to the license plate information.
  • the consumption level of the user and the consumption demand of the current inter-segment can be derived according to the vehicle information and the vehicle behavior information corresponding to the license plate information.
  • the user's vehicle is a Mercedes-Benz S-class dual Doors, often go to banks, golf courses in a period of time, the labels that are posted to users are high-grade, silver Lines, golf; for example, the user's vehicle is Chery Eq, and often goes to insurance, shopping malls in a period of time, the stickers for users are low-end, new energy, insurance, shopping, etc.
  • the behavior information is labeled to the user only to prove the feasibility of the solution, and is not limited.
  • the user is tagged according to the vehicle information and the vehicle behavior information. Since the user's vehicle behavior information is constantly changing, the user's tag information also changes. As an example, for example, the user's vehicle is Mercedes-Benz S-class double doors, often go to banks and golf courses in a period of time, the labels for users are high-end, bank, golf, and after a period of time, users no longer go to banks, golf courses, changed to go to the bank,
  • the mall according to the user's vehicle behavior information at this stage, combined with the vehicle information, the user's label information from high-end, bank, golf to high-end, bank, shopping, should be understood, here is only to prove the feasibility of this program , the specific is not limited.
  • the first push information obtaining module 62 is configured to obtain, according to the tag information, push information corresponding to the tag information.
  • the push information also has label information corresponding thereto, and the correspondence between the push information and the label of the push information may be one-to-one or one-to-many, as an example, for example, an insurance company.
  • Push information may be high-end, insurance, or mid-range, insurance, or low-end, insurance depending on the series of labels;
  • the bank's push information may be high-end, bank, or mid-range, bank, depending on the series of labels. It may be a low-end, bank;
  • the label of the push information of the golf course is high-grade, golf, etc. It should be understood that the example of labeling the advertisement information here is only to prove the feasibility of the solution, and is not limited.
  • the matching rule of the user's tag information and the push information is an internal preset rule, and according to the tag information of the user, the push information matching the tag information of the user is obtained, as an example, for example, a car owner
  • the contents of the label include high-end, shopping, banking, insurance
  • the matching push information includes bank push information containing high-end, bank labels, insurance push information containing high-end, insurance labels, and push information of shopping malls containing high-end, shopping, etc. It should be understood that the achievability of the solution is merely exemplified herein, and is not specifically limited.
  • the ranking is based on the degree of matching of the user tag and the push information tag.
  • the label content of a car owner has a mid-range, Sichuan food, insurance
  • the matching push information may have insurance push information containing a mid-range, insurance label, and a mid-range, gourmet food city. Pushing the message, because the mid-range and insurance are completely consistent with the label content of the owner, and the label of the food in the food city's push message is related to the label of Sichuan cuisine, but the matching of the insurance push message is higher than that of the food city.
  • the matching degree of the push message is that the ranking of the push message of the insurance is higher than that of the push message of the food city. It should be understood that the example here is only for the convenience of the user, and is not limited.
  • the messages to be pushed are sorted according to the matching degree between the user label and the push message, so that the message with higher matching degree is preferentially pushed, and the higher the matching degree, the more the current consumer demand is proved with the user.
  • the push message with higher matching degree is preferentially sent to the user, which satisfies the user's needs to a greater extent, avoids the harassment caused by the uselessness of the push message, and improves the consumption behavior of the push message into the user or The possibility of participating in public welfare activities according to the promotion content.
  • the user is labeled with different labels according to the user's vehicle information and the vehicle behavior information, and different push information may have different labels, and the user label information and the label information of the push information are performed.
  • the corresponding push information is selected, and the process of selecting the push information is converted into the matching process of the user label and the advertisement label, so that the advertisement matching is more scientific, and further sorting according to the matching degree, the push message with higher matching degree is pushed.
  • the probability is greater, making the process of obtaining the push information more rigorous and digital, to ensure that the pushed information does meet the user's consumption level and current consumer demand.
  • a sixth embodiment of the present invention provides a preferred embodiment of the present invention.
  • the information pushing apparatus further includes:
  • the geographic location obtaining unit 71 is configured to acquire vehicle geographic location information corresponding to the license plate number of the user.
  • the location information of the vehicle may be obtained according to the parking lot identifier of the parking lot to which the user's vehicle is located, or the location information may be obtained by using a positioning module such as a GPRS function in the APP. Not limited.
  • the push information obtaining unit specifically includes:
  • the second push information acquiring module is configured to acquire, according to the vehicle information, the vehicle behavior information, and the vehicle geographic location information, the push information corresponding to the vehicle information, the vehicle behavior information, and the vehicle geographic location information.
  • the user's consumption level and consumption demand can be comprehensively obtained according to the vehicle information, that is, the vehicle's brand, model, and the like, and the vehicle behavior information, and then the acquired user's current location is combined.
  • the obtained push information satisfies the user's consumption demand, and the corresponding merchant or event location is closer to the user.
  • the user's vehicle is a Mercedes-Benz S-class double door, and often goes to the shopping mall in a period of time. It can show that the user's consumption level is high-end, and the consumer demand is shopping mall. If the user's current geographical location information is near the coastal city, the user will push the push information of the high-end products of the Coastal City Shopping Center. It should be understood that only Prove the feasibility of this program, specifically not limited.
  • the client where the user is located reaches a detectable location such as a parking lot, combining the user's vehicle information, vehicle behavior information, and pushing the push information corresponding to the geographic location, Combining the user's consumption level and consumer demand in a period of time, and pushing the user is in the consumer environment, the message pushed by this is more accurate, and the user is likely to directly push the information according to the geography of the user. Consumption at the location further increases the conversion rate of the ad delivery, saving the economic cost of advertising.
  • Embodiment 6 provides another preferred embodiment of the present invention.
  • the push information sending unit specifically includes:
  • the push information is sent to the client module, and is configured to send the push information to the client where the user is located according to a preset rule, so that the client can display the output push information to the user.
  • the output push message may be displayed to the user in the form of a bullet box on the client; or the output push message may be displayed to the user at a fixed position of the client;
  • the output push message is displayed in the menu, and is not limited.
  • the push message is sent to the client on the terminal 100, and the push information is output to the user through the client, and the push message is sent in the form of sending a message by using a short message, a mail, a broadcast, or the like.
  • the way the push message is sent not only reduces the additional economic cost, but also minimizes the user's resistance to push information, and because the user is accustomed to using the client, the possibility of the user contacting the push message is increased.
  • Embodiment 6 provides a further preferred embodiment of the present invention.
  • the information pushing apparatus further includes:
  • the rebate unit is configured to, when detecting that the user corresponding to the license plate information successfully performs the push content by pushing the information, change the balance data or the preferential data of the user corresponding to the license plate number to rebate the user.
  • the user may perform push content by clicking a link in the push information; Clicking on the image corresponding to the push message in the client to view and execute the push content; the user can also perform the push content by clicking the notification menu or the push information in the bullet box, which is not limited.
  • the balance data of the user is the balance of the user account, and the preferential data of the user may be a coupon, a coupon code, or the like in the user account, which is not limited.
  • the account balance of the user account is increased, or the coupon or the coupon code is issued to the user account to rebate the user.
  • the corresponding profit is returned to the user, which further motivates the user to perform the push content by pushing the message, thereby promoting the user's attention to the push message and improving the push message being viewed. Probability.
  • An embodiment of the present invention further provides a computer readable storage medium storing a computer program, where the computer program is executed by a processor to implement any one of Embodiments 1 to 3. The steps of the information push method.
  • a computer program can be partitioned into one or more modules, one or more modules being stored in a memory and executed by a processor to perform the present invention.
  • One or more modules may be a series of computer program instructions that are capable of performing a particular function and are used to describe the execution of a computer program in a terminal device.
  • the above computer program can be divided into units or modules of the information push device provided by the respective device embodiments.
  • the so-called processor may be a central processing unit (CPU), or may be other general-purpose processors, a digital signal processor (DSP), an application specific integrated circuit (ASIC). ), ready-made programmable gate array
  • the general purpose processor may be a microprocessor or the processor or any conventional processor or the like.
  • the above processor is a control center of the above terminal device, and connects various parts of the entire user terminal by using various interfaces and lines.
  • the above memory may be used to store computer programs and/or modules that implement various types of terminal devices by running or executing computer programs and/or modules stored in the memory, and recalling data stored in the memory.
  • the memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function (such as push information) The acquisition function, the push information transmission function, etc.); the storage data area can store data created according to the use of the information push method (such as multiple pieces of push information, user's vehicle information, user's vehicle behavior information, etc.).
  • the memory may include a high-speed random access memory, and may also include non-volatile memory such as a hard disk, a memory, a plug-in hard disk, a smart memory card (SMC), and a Secure Digital (SD) card.
  • non-volatile memory such as a hard disk, a memory, a plug-in hard disk, a smart memory card (SMC), and a Secure Digital (SD) card.
  • Flash Card at least one disk storage device, flash device, or other volatile solid-state storage device.
  • the vehicle information and the vehicle behavior information corresponding to the license plate number are obtained according to the license plate number of the user, and the vehicle information and the vehicle behavior information of the user are matched according to the vehicle information and the vehicle behavior information of the user.

Abstract

本发明适用于信息技术领域，提供了一种信息推送方法，该方法包括：获取与用户的车牌号码对应的车辆信息和车辆行为信息；根据车辆信息和车辆行为信息，获取与车辆信息和车辆行为信息对应的推送信息；按照预设的规则向与车牌号码对应的用户发送推送信息。根据用户的车牌号码获取与车牌号码对应的车辆信息和车辆行为信息，根据用户的车辆信息和车辆行为信息匹配到与之对应的推送信息，再将上述推送信息发送给用户，使得推送的信息能够更大程度的吻合用户的消费水平和目前的需求，也即可实现向用户定制化投放信息。

Description

发明名称：一种信息推送方法、 装置及存储介质 技术领域
[0001] 本发明属于信息技术领域， 尤其涉及一种信息推送方法、 装置及存储介质。
背景技术
[0002] 随着计算机网络、 计算机通信等技术的发展， 商家接触到用户的途径越来越多 ， 也即商家的推广营销手段越来越多， 例如短信、 邮件、 搜索引擎的广告位等 。 特别是随着智能手机的发展， 商家越来越多的通过 APP ( Application, 应用程 序)进行信息推送。
[0003] 而现在商家通过 APP的进行信息推送吋， 是在 APP的展示界面投放固定信息， 不能向用户进行定制化投放， 不仅给用户造成不好的用户体验， 而且这种投放 广告的形式转化率低， 浪费了大量的经济成本。
技术问题
[0004] 本发明实施例提供一种信息推送方法， 旨在解决不能向用户定制化投放信息的 问题。
问题的解决方案
技术解决方案
[0005] 本发明实施例是这样实现的， 一种信息推送方法， 方法包括：
[0006] 获取与用户的车牌号码对应的车辆信息和车辆行为信息；
[0007] 根据车辆信息和车辆行为信息， 获取与车辆信息和车辆行为信息对应的推送信 息；
[0008] 按照预设的规则向与车牌号码对应的用户发送推送信息。
[0009] 本发明实施例还提供一种信息推送装置， 装置包括：
[0010] 信息获取单元， 用于获取与用户的车牌号码对应的车辆信息和车辆行为信息； [0011] 推送信息获取单元， 用于根据车辆信息和车辆行为信息， 获取与车辆信息和车 辆行为信息对应的推送信息；
[0012] 推送信息发送单元， 用于按照预设的规则向与车牌号码对应的用户发送推送信 息。
[0013] 本发明实施例还提供一种计算机可读存储介质， 计算机可读存储介质存储有计 算机程序， 计算机程序被处理器执行吋实现如上述信息推送方法的步骤。
发明的有益效果
有益效果
[0014] 在本发明实施例中， 根据用户的车牌号码获取与车牌号码对应的车辆信息和车 辆行为信息， 根据用户的车辆信息和车辆行为信息匹配到与用户的车辆信息和 车辆行为信息相应的推送信息， 再将上述推送信息发送给用户。 由于推送给用 户的信息为根据用户的车辆信息和车辆行为信息得出， 使得推送的信息能够更 大程度的匹配用户的当前消费需求， 也即可实现向用户定制化投放信息。
对附图的简要说明
附图说明
[0015] 图 1是本发明实施例的提供的信息推送方法的实施环境示意图；
[0016] 图 2是本发明实施例一提供的信息推送方法的流程图；
[0017] 图 3是本发明实施例二提供的信息推送方法的流程图；
[0018] 图 4是本发明实施例三提供的信息推送方法的流程图；
[0019] 图 5是本发明实施例四提供的信息推送装置的结构图；
[0020] 图 6是本发明实施例五提供的信息推送装置的推送信息获取单元的结构图；
[0021] 图 7是本发明实施例六提供的信息推送装置的结构图。
本发明的实施方式
[0022] 为了使本发明的目的、 技术方案及优点更加清楚明白， 以下结合附图及实施例 ， 对本发明进行进一步详细说明。 应当理解， 此处所描述的具体实施例仅仅用 以解释本发明， 并不用于限定本发明。
[0023] 在本发明实施例中使用的术语是仅仅出于描述特定实施例的目的， 而非旨在限 制本发明。 在本发明实施例和所附权利要求书中所使用的单数形式的"一种"和" 该"也旨在包括多数形式， 除非上下文清楚地表示其他含义。 还应当理解， 本文 中使用的术语 "和 I或"是指并包含一个或多个相关联的列出项目的任何或所有可 能组合。
[0024] 应当理解， 尽管在本发明实施例中可能采用术语第一、 第二等来描述各种信息 ， 但这些信息不应限于这些术语。 这些术语仅用来将同一类型的信息彼此区分 幵。 例如， 在不脱离本发明实施例范围的情况下， 第一加扰标志判断模块也可 以被称为第二加扰标志判断模块， 不一定要求或者暗示这些实体或操作之间存 在任何这种实际的关系或者顺序。 类似地， 第二加扰标志判断模块也可以被称 为第一加扰标志判断模块。 而且， 术语"包括"、 "包含 "或者其任何其他变体意在 涵盖非排他性的包含， 从而使得包括一系列要素的过程、 方法、 物品或者设备 不仅包括那些要素， 而且还包括没有明确列出的其他要素， 或者是还包括为这 种过程、 方法、 物品或者设备所固有的要素。
[0025] 在本发明实施例中， 根据用户的车牌号码获取与车牌号码对应的车辆信息和车 辆行为信息， 根据用户的车辆信息和车辆行为信息匹配到与之对应的推送信息 ， 再将上述推送信息发送给用户， 使得推送的信息能够更大程度的吻合用户的 消费水平和目前的需求， 也即可实现向用户定制化投放信息。
[0026] 图 1为适用于本发明实施例的提供的信息推送方法的实施环境示意图， 为了便 于说明， 仅示出了与本发明实施例有关的部分。
[0027] 服务器 200与至少一个停车场管理系统 100通信连接， 上述通信方式可以是无线 或者有线网络， 网络可以是 LAN (局域网)、 WAN (广域网)、 无线网络、 点对点网 络、 星形网络、 令牌环网络、 网络集线器网络或其它配置， 在本发明中不受限 制。
[0028] 停车场管理系统 100可以包括终端 101、 信息采集装置 102等， 终端 101与信息采 集装置 102可直接与服务器 200通信连接， 信息采集装置 102也可通过终端 101与 服务器 200通信连接。
[0029] 其中， 终端 101可设于停车场的入口或出口处， 可以是台式计算机、 膝上型便 携计算机、 个人数字助理 (Personal Digital Assistant, PDA)和平板电脑等等。 用 于控制信息采集装置 102采集进出车辆的车辆信息， 并将采集到的车辆信息和发 送给服务器 200。 [0030] 信息采集装置 102， 可设于停车场的入口或出口处， 也可设于停车场内部等， 可以包括至少一个摄像装置。 用于采集与进出车辆的车牌号码对应的车辆信息 ， 并将上述车牌号码以及与车牌号码对应的车辆信息上报给服务器 200。 信息采 集装置 102可通过终端 101将上述数据上报给服务器 200， 也可直接与服务器 200 通信以将上述数据上报给服务器 200。
[0031] 上述信息采集装置 102采集的车辆信息包括车辆的品牌、 型号等信息， 具体不 做限定。
[0032] 服务器 200可以是一台服务器， 也可以是由若干台服务器组成的服务器群， 或 者是一个云计算服务中心， 用于接收停车管理系统 100上报的车牌号码以及与车 牌号码对应的车辆信息， 并根据信息采集装置采集的车辆信息获取与车牌号码 对应的其他车辆信息和车辆行为信息。
[0033] 实施例一：
[0034] 图 2是本发明实施例一提供的信息推送方法的流程图， 详述如下：
[0035] 步骤 S201， 获取与用户的车牌号码对应的车辆信息和车辆行为信息。
[0036] 在本发明实施例中， 车辆信息可用来反映与车牌号码对应的用户的消费水平， 包括车辆的品牌、 型号、 出厂价格或销售价格等信息， 具体不做限定。
[0037] 在本发明实施例中， 可在用户出入停车场吋通过摄像装置获取到与用户车牌号 码对应的车辆信息； 也可以在用户通过客户端注册账号吋录入车辆信息获得等
， 具体车辆信息的获取途径不做限定。
[0038] 在本发明实施例中， 车辆行为信息可用来反映与车牌号码对应的用户的一段吋 间内的消费行为， 可包括车辆的驾驶路径、 停车吋间点、 停放吋长、 停车场标 识等信息， 具体不做限定。
[0039] 作为本发明的一优选实施例， 车辆行为信息至少包括在预设吋间段内与车牌号 码对应的车辆所停放的停车场标识信息。
[0040] 在本发明实施例中， 预设吋间段的车辆行为信息为以当前吋间为坐标点， 采集 当前吋间前的一段吋间内的车辆行为信息， 上述预设吋间段可为一个月， 也可 为两个星期等， 此吋间段的长度可根据反复试验后得到合理长度， 具体不做限 定。 由于单次采集的车辆行为可能具有偶然性， 并不能真实的反映出用户的消 费需求； 且用户的消费需求是变化的， 当前吋间点之前很长吋间前的车辆行为 信息也不能反映出用户的当前消费需求。 本方案中采集当前吋间点前的一段吋 间， 既可尽量排除偶然性事件的干扰， 又可尽量反映用户的当前消费需求。
[0041] 在本发明实施例中， 停车场标识信息用来唯一标识停车场， 可以为停车场的名 称， 也可以为停车场代码等， 作为示例， 例如中国银行停车场、 欢乐海岸城停 车场、 中国人寿保险停车场等， 具体不做限定。
[0042] 在本发明实施例中， 可当设置于停车场的摄像装置采集到用户的车牌号码吋， 根据摄像装置与停车场的对应关系， 获取与用户车牌号码对应的停车场标识； 也可以通过在设置于客户端的 GPRS定位功能获得与用户车牌号码对应的车辆停 放的停车场标识等， 具体停车场标识信息获取途径不做限定。
[0043] 根据停车场标识信息可用来推导出用户的消费需求， 并可进一步补充用户的消 费水平， 作为示例， 例如停车场标识为中国银行停车场吋， 可以推导出用户最 近可能会有理财、 贷款等消费需求； 例如停车场标识为中国人寿保险停车场吋
， 可以推导出用户近期可能有保险方便的消费需求； 例如当停车场标识为高档 小区的停车场， 可以进一步确认用户的消费水平较高。
[0044] 在本发明实施例中， 由于现在停车场一般跟商家进行绑定， 当用户进行消费吋 一般停在商家的停车场内， 通过停车场标识推导出用户的消费行为的方式相对 比较精确， 而且当车辆进出停车场吋就可获取到与车牌号码对应的停车场标识 ， 停车场标识获取方便且准确率高； 由于仅采集一次用户的车辆行为信息仅能 证明用户的一次消费行为， 而在此基础上推导出的用户的消费需求并不能排除 偶然现象， 作为示例， 例如采集到的车辆行为信息为用户将车辆借给第三人使 用吋获得， 应当理解， 此处对偶然现象的举例仅为方便理解本方案， 具体不做 任何限定。 一段吋间内的车辆行为信息， 也即获得多次用户的消费行为信息， 并根据多次用户的消费行为信息推导出用户近期的消费需求， 尽量提高信息推 送的精准度。
[0045] 步骤 S202， 根据车辆信息和车辆行为信息， 获取与车辆信息和车辆行为信息对 应的推送信息。
[0046] 在本发明实施例中， 推送信息可是与服务器管理者合作的第三方的广告， 作为 示例， 例如第三方可以是银行、 保险公司等； 也可以是服务器管理者的广告； 也可以是公益类线下活动； 还可以是团体类线下活动， 作为示例， 例如客户端 用户的线下见面会等， 应当理解， 此处对推送信息的举例仅为证明本方案的可 实施性， 具体不做限定。
[0047] 在本发明实施例中， 根据车辆信息也即车辆的品牌、 型号等信息可获得与车牌 号对应的用户所处的消费水平档次， 也可排除部分推送信息， 作为示例， 例如 根据用户车辆的品牌、 型号等信息确定用户的车辆为充电车辆， 则不向用户推 送加油站中关于柴油的推送消息， 应当理解， 此处仅为方便理解， 具体不做限 定。
[0048] 根据车辆行为信息可推导出用户最近的消费需求， 而且车辆行为信息中根据用 户经常去的地方也可以进一步补充定位用户的消费水平档次， 也即通过车辆信 息和车辆行为信息可综合获得用户的消费水平档次和消费需求， 根据上述用户 的消费水平档次和消费需求获取与之对应的推送信息， 作为示例， 例如用户的 车辆为奔驰 S级双门， 一段吋间内经常去银行、 高尔夫球场， 则可显示出用户的 消费水平为高档， 近期有去银行和高尔夫球场的消费需求， 则获取到的推送消 息为银行的高档类产品的推送消息或高档高尔夫球场的推送消息等， 应当理解 ， 此处举例仅为方便理解， 具体不做限定。
[0049] 虽然用户的车辆信息是固定的， 但是由于用户的车辆行为信息是不断变化中的 ， 根据用户的车辆信息和车辆行为信息获取到的推送信息也是不断变化的， 作 为示例， 例如用户的车辆为奔驰 S级双门， 一段吋间内经常去银行， 过了一段吋 间后又经常去保险公司， 可显示出用户的消费水平为高档， 前期的消费需求为 银行， 近期消费需求与保险公司相关， 则前一段吋间推送消息为银行的高档类 产品， 近期的推送消息为保险公司的高档类产品等， 应当理解， 此处举例仅为 方便理解， 具体不做限定。
[0050] 步骤 S203 , 按照预设的规则向与车牌号码对应的用户发送推送信息。
[0051] 在本发明实施例中， 由于用户的车辆行为信息是不断变化的， 所以与用户的车 辆信息和车辆行为信息对应的推送信息是不断变化的； 且根据步骤 S202单次获 得的推送信息可能不止一条， 例如匹配的信息列表中有 5条， 可是一次只能展示 3条， 可随机抽选推送信息分多次发送， 其中匹配度高的推送信息选中概率较高 ； 也可根据匹配度从高到低推送， 如果匹配度一致， 可随机推送等， 具体不做 限定。 因此， 每次向用户发送的推送消息可能是不同的。
[0052] 在本发明实施例中， 可通过与 APP关联的弹框的形式向用户发送推送消息； 也 可通过在 APP固定位置展示向用户发送的推送消息； 也可通过短信的形式向用户 发送推送消息； 还可以通过邮件的形式向用户发送推送消息等， 具体不做限定
[0053] 作为本发明的一优选实施例， 按照预设的规则向用户发送推送信息， 具体包括
[0054] 按预设吋间点发送推送信息、 每间隔预设吋间长度发送推送信息、 当用户访问 客户端吋发送推送信息或者当检测到与车牌号码对应的车辆在停车场内吋发送 推送信息。
[0055] 在本发明实施例中， 预设吋间点为用户访问客户端最为集中的吋间点， 作为示 例， 例如早晨 8点， 也可为下午 5点等， 具体不做限定。
[0056] 预设的吋间长度可根据用户访问客户端的间隔吋间设定， 作为示例， 例如每隔 一天发送一次； 每隔三天发送一次等， 具体不做限定。
[0057] 当车辆进出停车场吋， 可通过停车场的摄像装置获得到与车辆的车牌号码对应 的车辆进出停车场的消息， 也即检测到与车牌号码对应的车辆在停车场内。
[0058] 在本发明实施例中， 由于每次推送的信息可能是不同的， 在用户访问客户端最 为集中的吋间点推送信息或者根据用户访问客户端的间隔吋间设定预设的间隔 长度推送信息， 既可以提高用户査看不同推送信息的概率， 用户接收到不同的 定制化推送信息， 提高用户根据推送信息进行消费的概率， 进一步的可以培养 用户定期査看推送消息的习惯。
[0059] 由于用户访问客户端吋査看到推送消息的概率很高， 在每次访问客户端吋推送 信息， 进一步提高用户査看不同推送信息的概率， 进一步提高用户根据推送信 息进行消费的概率， 节省了对广告或活动进行宣传投入的经济成本。
[0060] 由于用户位于停车场内吋， 有很大概率就在消费场所附近， 或者准备幵车外出
， 在用户位于停车场内进行信息推送， 由于就在消费场所附近， 或者正准备幵 车外出， 在这种情况下， 用户进行消费或参加活动更方便， 在此吋推送信息， 可提高由推送信息到消费或参加活动的概率， 进一步节省了对广告或活动进行 宣传投入的经济成本。
[0061] 在本发明实施例中， 根据用户的车牌号码获取与车牌号码对应的车辆信息和车 辆行为信息， 根据用户的车辆信息和车辆行为信息匹配到与用户的车辆信息和 车辆行为信息相应的推送信息， 再将上述推送信息发送给用户。 由于推送给用 户的信息为根据用户的车辆信息和车辆行为信息得出， 使得推送的信息能够更 大程度的匹配用户的当前消费需求， 也即可实现向用户定制化投放信息。
[0062] 实施例二：
[0063] 实施例二提供了本发明的一优选实施例， 如图 3所示， 在本发明实施例中， 步 骤 S202具体包括：
[0064] 步骤 S301， 根据与车牌信息对应的车辆信息和车辆行为信息， 生成与车牌信息 对应的用户的标签信息。
[0065] 在本发明实施例中， 根据与车牌信息对应的车辆信息和车辆行为信息可推导出 用户的消费水平和当前吋间段的消费需求， 作为示例， 例如用户的车辆为奔驰 S 级双门， 一段吋间内经常去银行、 高尔夫球场， 则给用户贴的标签有高档、 银 行、 高尔夫； 例如用户的车辆为奇瑞 Eq， 一段吋间内经常去保险、 商场， 则给 用户贴的标签有低档、 新能源、 保险、 购物等， 应当理解， 此处对根据车辆信 息和车辆行为信息给用户贴标签仅为证明本方案的可实施性， 具体不做限定。
[0066] 在本发明实施例中， 根据车辆信息和车辆行为信息给用户贴标签， 由于用户的 车辆行为信息是不断变化中的， 所以用户的标签信息也是变化的， 作为示例， 例如用户的车辆为奔驰 S级双门， 一段吋间内经常去银行、 高尔夫球场， 则给用 户贴的标签有高档、 银行、 高尔夫， 而过一段吋间用户不再去银行、 高尔夫球 场， 改成了去银行、 商场， 则根据用户本阶段的车辆行为信息， 结合车辆信息 ， 将用户的标签信息由高档、 银行、 高尔夫改成高档、 银行、 购物， 应当理解 ， 此处举例仅为证明本方案的可实施性， 具体不做限定。
[0067] 步骤 S302， 根据标签信息， 获取与标签信息对应的推送信息。
[0068] 在本发明实施例中， 推送信息也有与之对应的标签信息， 推送信息与推送信息 的标签的对应关系可能是一对一， 也可能是一对多， 作为示例， 例如保险公司 的推送信息根据不同的系列标签可能为高档、 保险， 也可能为中档、 保险， 也 可能为低档、 保险； 银行的推送信息根据不同的系列标签可能为高档、 银行， 也可能为中档、 银行， 还可能为低档、 银行； 高尔夫球场的推送信息的标签为 高档、 高尔夫等， 应当理解， 此处对于给广告信息进行贴标签的举例仅为证明 本方案的可实施性， 具体不做限定。
[0069] 在本发明实施例中， 用户的标签信息与推送信息的匹配规则为内部预设规则， 根据用户的标签信息， 获取和用户的标签信息相匹配的推送信息， 作为示例， 例如某车主的标签内容有高档、 购物、 银行、 保险， 则匹配到的推送信息包括 含有高档、 银行标签的银行推送信息、 含有高档、 保险标签的保险推送信息以 及含有高档、 购物的购物中心的推送信息等， 应当理解， 此处仅为举例证明本 方案的可实现性， 具体不做限定。
[0070] 在本发明的另一优选实施例中， 根据用户标签和推送信息标签的匹配度进行排 序。 作为示例， 例如， 某车主的标签内容有中档、 川菜、 保险， 匹配到的推送 信息可能有含有中档、 保险标签的保险推送信息， 含有中档、 美食的美食城的 推送消息， 由于中档、 保险完全与车主的标签内容一致， 而美食城的推送消息 中美食的标签与川菜的标签有关联却不完全一致， 所以保险的推送消息的匹配 度要高于美食城的推送消息的匹配度， 则保险的推送消息的排名比美食城的推 送消息排名靠前， 应当理解， 此处举例仅为方便用户理解， 具体不做限定。
[0071] 在本发明实施例中， 根据用户标签与推送消息的匹配度对待推送的消息进行排 序， 使得匹配度更高的消息被优先推送， 匹配度越高则证明与用户当前的消费 需求越近似， 将匹配度越高的推送消息优先发送给用户， 更大程度上满足用户 的需求， 尽量避免因为推送消息的无用性给用户带来的骚扰， 提高由推送消息 转化为用户的消费行为或者根据推广内容参加公益类活动的可能性。
[0072] 在本发明实施例中， 根据用户的车辆信息和车辆行为信息分别给用户贴上不同 的标签， 不同的推送信息也会有不同的标签， 通过用户标签信息与推送信息的 标签信息进行匹配后选取相应的推送信息， 将选取推送信息的过程转化为用户 标签和广告标签的匹配过程， 使广告匹配更科学化， 且进一步可根据匹配度排 序， 匹配度越高的推送消息被推送的概率更大， 使整个获取推送信息的过程更 为严谨和数字化， 以保证推送的信息确实满足用户的消费水平和当前消费需求
[0073] 实施例三：
[0074] 实施例三提供了本发明的一优选实施例， 如图 4所示， 在本发明实施例中， 在 步骤 S202之前， 还包括：
[0075] 步骤 S401 , 获取与用户的车牌号码对应的车辆地理位置信息。
[0076] 在本发明实施例中， 车辆地理位置信息可根据用户车辆所到停车场的停车场标 识推理获得， 也可通过在 APP中内置定位模块例如 GPRS功能来实吋获取位置信 息等， 具体不做限定。
[0077] 步骤 S202， 具体为：
[0078] 步骤 S402， 根据车辆信息、 车辆行为信息和车辆地理位置信息， 获取与车辆信 息、 车辆行为信息以及车辆地理位置信息对应的推送信息。
[0079] 在本发明实施例中， 根据车辆信息也即车辆的品牌、 型号等信息和车辆行为信 息可综合获得用户的消费水平档次和消费需求， 再结合获取到的用户的当前地 理位置， 获取到的推送信息既满足用户的消费需求， 其对应的商家或活动地点 又距离用户较近， 作为示例， 例如用户的车辆为奔驰 S级双门， 一段吋间内经常 去购物商场， 可显示出用户的消费水平为高档， 消费需求为购物商场， 用户当 前的地理位置信息为海岸城附近， 则给用户推送海岸城购物中心的高档产品的 推送信息， 应当理解， 此处仅为证明本方案的可实施性， 具体不做限定。
[0080] 在本发明实施例中， 当用户所在的客户端到达停车场等可以检测的位置吋， 结 合用户的车辆信息、 车辆行为信息， 及吋推送与所在地理位置对应的推送信息 ， 可不仅结合用户在一段吋间内的消费水平和消费需求， 而且推送吋用户正处 于消费环境中， 此吋推送的消息更为精准， 而且用户极大可能根据推送信息直 接在当吋用户所处的地理位置处消费， 进一步提高广告投放的转化率， 节省了 广告投放的经济成本。
[0081] 实施例三提供了本发明的另一优选实施例， 在本发明实施例中， 步骤 S203具体 包括： [0082] 按照预设的规则将推送信息发送至用户所在的客户端， 以使客户端可向用户显 示输出推送信息。
[0083] 在本发明实施例中， 可通过客户端上以弹框的形式向用户显示输出推送消息； 也可通过在客户端的固定位置向用户显示输出推送消息； 还可以通过客户端上 的通知菜单中显示输出推送消息等， 具体不做限定。
[0084] 在本发明实施例中， 将推送消息发送到终端 100上的客户端， 并通过客户端向 用户显示输出推送信息， 相比于通过短信、 邮件、 广播等形式发送推送消息， 利用客户端发送推送消息的方式既减少了额外的经济成本， 又尽量减少了用户 对于推送信息的抵触情绪， 而且由于用户习惯于使用客户端， 增加了用户与推 送消息的接触可能性。
[0085] 实施例三提供了本发明的又一优选实施例， 在本发明实施例中， 上述信息推送 方法还包括：
[0086] 当检测到与车牌信息对应的用户通过推送信息成功执行推送内容吋， 更改与车 牌号码对应的用户的余额数据或优惠数据， 以向用户返利。
[0087] 在本发明实施例中， 用户可通过点击推送信息中的链接执行推送内容； 也可通 过点击客户端中与推送消息对应的图片以査看并执行推送内容； 用户还可通过 点击通知菜单或弹框中的推送信息执行推送内容等， 具体不做限定。
[0088] 用户的余额数据为用户账号的余额， 用户的优惠数据可为用户账户中的优惠券 、 优惠码等， 具体不做限定。
[0089] 在本发明实施例中， 当检测到用户是通过服务器发送的推送信息执行推送内容 吋， 增加用户账户的账户余额， 或者向用户账户中发放优惠券或优惠码， 以向 用户返利。 本方案中当用户通过推送消息进行消费或参加活动吋， 向用户返回 相应的利润， 可进一步激励用户通过推送消息执行推送内容， 从而促进用户对 推送消息的关注度， 提高推送消息被査看的概率。
[0090] 实施例四：
[0091] 图 5是本发明实施例四提供的信息推送装置的结构图， 详述如下：
[0092] 信息获取单元 51， 用于获取与用户的车牌号码对应的车辆信息和车辆行为信息 [0093] 在本发明实施例中， 车辆信息可用来反映与车牌号码对应的用户的消费水平， 包括车辆的品牌、 型号、 出厂价格、 先销售价格等信息， 具体不做限定。
[0094] 在本发明实施例中， 可在用户出入停车场吋通过摄像装置获取到与用户车牌号 码对应的车辆信息； 也可以在用户通过客户端注册账号吋录入车辆信息获得等 ， 具体车辆信息的获取途径不做限定。
[0095] 在本发明实施例中， 车辆行为信息可用来反映与车牌号码对应的用户的一段吋 间内的消费行为， 可包括车辆的驾驶路径、 停车吋间点、 停放吋长、 停车场标 识等信息， 具体不做限定。
[0096] 作为本发明的一优选实施例， 车辆行为信息至少包括在预设吋间段内与车牌号 码对应的车辆所停放的停车场标识信息。
[0097] 在本发明实施例中， 预设吋间段的车辆行为信息为以当前吋间为坐标点， 采集 当前吋间前的一段吋间内的车辆行为信息， 上述预设吋间段可为一个月， 也可 为两个星期等， 此吋间段的长度可根据反复试验后得到合理长度， 具体不做限 定。 由于单次采集的车辆行为可能具有偶然性， 并不能真实的反映出用户的消 费需求； 且用户的消费需求是变化的， 当前吋间点之前很长吋间前的车辆行为 信息也不能反映出用户的当前消费需求。 本方案中采集当前吋间点前的一段吋 间， 既可尽量排除偶然性事件的干扰， 又可尽量反映用户的当前消费需求。
[0098] 在本发明实施例中， 停车场标识信息用来唯一标识停车场， 可以为停车场的名 称， 也可以为停车场代码等， 作为示例， 例如中国银行停车场、 欢乐海岸城停 车场、 中国人寿保险停车场等， 具体不做限定。
[0099] 在本发明实施例中， 可当设置于停车场的摄像装置采集到用户的车牌号码吋， 根据摄像装置与停车场的对应关系， 获取与用户车牌号码对应的停车场标识； 也可以通过在设置于客户端的 GPRS定位功能获得与用户车牌号码对应的车辆停 放的停车场标识等， 具体停车场标识信息获取途径不做限定。
[0100] 根据停车场标识信息可用来推导出用户的消费需求， 并可进一步补充用户的消 费水平， 作为示例， 例如停车场标识为中国银行停车场吋， 可以推导出用户最 近可能会有理财、 贷款等消费需求； 例如停车场标识为中国人寿保险停车场吋 ， 可以推导出用户近期可能有保险方便的消费需求； 例如当停车场标识为高档 小区的停车场， 可以进一步确认用户的消费水平较高。
[0101] 在本发明实施例中， 由于现在停车场一般跟商家进行绑定， 当用户进行消费吋 一般停在商家的停车场内， 通过停车场标识推导出用户的消费行为的方式相对 比较精确， 而且当车辆进出停车场吋就可获取到与车牌号码对应的停车场标识 ， 停车场标识获取方便且准确率高； 由于仅采集一次用户的车辆行为信息仅能 证明用户的一次消费行为， 而在此基础上推导出的用户的消费需求并不能排除 偶然现象， 作为示例， 例如采集到的车辆行为信息为用户将车辆借给第三人使 用吋获得， 应当理解， 此处对偶然现象的举例仅为方便理解本方案， 具体不做 任何限定。 一段吋间内的车辆行为信息， 也即获得多次用户的消费行为信息， 并根据多次用户的消费行为信息推导出用户近期的消费需求， 尽量提高信息推 送的精准度。
[0102] 推送信息获取单元 52， 用于根据车辆信息和车辆行为信息， 获取与车辆信息和 车辆行为信息对应的推送信息。
[0103] 在本发明实施例中， 推送信息可是与服务器管理者合作的第三方的广告， 作为 示例， 例如第三方可以是银行、 保险公司等； 也可以是服务器管理者的广告； 也可以是公益类线下活动； 还可以是团体类线下活动， 作为示例， 例如客户端 用户的线下见面会等， 应当理解， 此处对推送信息的举例仅为证明本方案的可 实施性， 具体不做限定。
[0104] 在本发明实施例中， 根据车辆信息也即车辆的品牌、 型号等信息可获得与车牌 号对应的用户所处的消费水平档次； 根据车辆行为信息可推导出用户最近的消 费需求， 而且车辆行为信息中根据用户经常去的地方也可以进一步补充定位用 户的消费水平档次， 也即通过车辆信息和车辆行为信息可综合获得用户的消费 水平档次和消费需求， 根据上述用户的消费水平档次和消费需求获取与之对应 的推送信息， 作为示例， 例如用户的车辆为奔驰 S级双门， 一段吋间内经常去银 行、 高尔夫球场， 则可显示出用户的消费水平为高档， 近期有去银行和高尔夫 球场的消费需求， 则获取到的推送消息为银行的高档类产品的推送消息或高档 高尔夫球场的推送消息等， 应当理解， 此处举例仅为方便理解， 具体不做限定 [0105] 虽然用户的车辆信息是固定的， 但是由于用户的车辆行为信息是不断变化中的 ， 根据用户的车辆信息和车辆行为信息获取到的推送信息也是不断变化的， 作 为示例， 例如用户的车辆为奔驰 S级双门， 一段吋间内经常去银行， 过了一段吋 间后又经常去保险公司， 可显示出用户的消费水平为高档， 前期的消费需求为 银行， 近期消费需求与保险公司相关， 则前一段吋间推送消息为银行的高档类 产品， 近期的推送消息为保险公司的高档类产品等， 应当理解， 此处举例仅为 方便理解， 具体不做限定。
[0106] 推送信息发送单元 53， 用于按照预设的规则向与车牌号码对应的用户发送推送 f π息。
[0107] 在本发明实施例中， 由于用户的车辆行为信息是不断变化的， 所以与用户的车 辆信息和车辆行为信息对应的推送信息是不断变化的； 且推送信息获取单元 52 单次获得的推送信息可能不止一条， 例如匹配的信息列表中有 5条， 可是一次只 能展示 3条， 可随机抽选推送信息分多次发送， 其中匹配度高的推送信息选中概 率较高； 也可根据匹配度从高到低推送， 如果匹配度一致， 可随机推送等， 具 体不做限定。 因此， 每次向用户发送的推送消息可能是不同的。
[0108] 在本发明实施例中， 可通过与 APP关联的弹框的形式向用户发送推送消息； 也 可通过在 APP固定位置展示向用户发送的推送消息； 也可通过短信的形式向用户 发送推送消息； 还可以通过邮件的形式向用户发送推送消息等， 具体不做限定
[0109] 作为本发明的一优选实施例， 按照预设的规则向用户发送推送信息， 具体包括
[0110] 按预设吋间点发送推送信息、 每间隔预设吋间长度发送推送信息、 当用户访问 客户端吋发送推送信息或者当检测到与车牌号码对应的车辆在停车场内吋发送 推送信息。
[0111] 在本发明实施例中， 预设吋间点为用户访问客户端最为集中的吋间点， 作为示 例， 例如早晨 8点， 也可为下午 5点等， 具体不做限定。
[0112] 预设的吋间长度可根据用户访问客户端的间隔吋间设定， 作为示例， 例如每隔 一天发送一次； 每隔三天发送一次等， 具体不做限定。 [0113] 当车辆进出停车场吋， 可通过停车场的摄像装置获得到与车辆的车牌号码对应 的车辆进出停车场的消息， 也即检测到与车牌号码对应的车辆在停车场内。
[0114] 在本发明实施例中， 由于每次推送的信息可能是不同的， 在用户访问客户端最 为集中的吋间点推送信息或者根据用户访问客户端的间隔吋间设定预设的间隔 长度推送信息， 既可以提高用户査看不同推送信息的概率， 用户接收到不同的 定制化推送信息， 提高用户根据推送信息进行消费的概率， 进一步的可以培养 用户定期査看推送消息的习惯。
[0115] 由于用户访问客户端吋査看到推送消息的概率很高， 在每次访问客户端吋推送 信息， 进一步提高用户査看不同推送信息的概率， 进一步提高用户根据推送信 息进行消费的概率， 节省了对广告或活动进行宣传投入的经济成本。
[0116] 由于用户位于停车场内吋， 有很大概率就在消费场所附近， 或者准备幵车外出 ， 在用户位于停车场内进行信息推送， 由于就在消费场所附近， 或者正准备幵 车外出， 在这种情况下， 用户进行消费或参加活动更方便， 在此吋推送信息， 可提高由推送信息到消费或参加活动的概率， 进一步节省了对广告或活动进行 宣传投入的经济成本。
[0117] 在本发明实施例中， 根据用户的车牌号码获取与车牌号码对应的车辆信息和车 辆行为信息， 根据用户的车辆信息和车辆行为信息可获取到用户的消费水平档 次和目前的需求， 也即可以匹配到与用户的车辆信息和车辆行为信息相应的推 送信息， 再将上述推送信息发送给用户， 使得推送的信息能够更大程度的匹配 用户的消费水平和目前的需求， 也即可实现向用户定制化投放信息。
[0118] 实施例五：
[0119] 实施例五提供了本发明的一优选实施例， 如图 6所示， 在本发明实施例中， 推 送信息获取单元 52具体包括：
[0120] 标签信息生成模块 61， 用于根据与车牌信息对应的车辆信息和车辆行为信息， 生成与车牌信息对应的用户的标签信息。
[0121] 在本发明实施例中， 根据与车牌信息对应的车辆信息和车辆行为信息可推导出 用户的消费水平和当前吋间段的消费需求， 作为示例， 例如用户的车辆为奔驰 S 级双门， 一段吋间内经常去银行、 高尔夫球场， 则给用户贴的标签有高档、 银 行、 高尔夫； 例如用户的车辆为奇瑞 Eq， 一段吋间内经常去保险、 商场， 则给 用户贴的标签有低档、 新能源、 保险、 购物等， 应当理解， 此处对根据车辆信 息和车辆行为信息给用户贴标签仅为证明本方案的可实施性， 具体不做限定。
[0122] 在本发明实施例中， 根据车辆信息和车辆行为信息给用户贴标签， 由于用户的 车辆行为信息是不断变化中的， 所以用户的标签信息也是变化的， 作为示例， 例如用户的车辆为奔驰 S级双门， 一段吋间内经常去银行、 高尔夫球场， 则给用 户贴的标签有高档、 银行、 高尔夫， 而过一段吋间用户不再去银行、 高尔夫球 场， 改成了去银行、 商场， 则根据用户本阶段的车辆行为信息， 结合车辆信息 ， 将用户的标签信息由高档、 银行、 高尔夫改成高档、 银行、 购物， 应当理解 ， 此处举例仅为证明本方案的可实施性， 具体不做限定。
[0123] 第一推送信息获取模块 62， 用于根据标签信息， 获取与标签信息对应的推送信 息。
[0124] 在本发明实施例中， 推送信息也有与之对应的标签信息， 推送信息与推送信息 的标签的对应关系可能是一对一， 也可能是一对多， 作为示例， 例如保险公司 的推送信息根据不同的系列标签可能为高档、 保险， 也可能为中档、 保险， 也 可能为低档、 保险； 银行的推送信息根据不同的系列标签可能为高档、 银行， 也可能为中档、 银行， 还可能为低档、 银行； 高尔夫球场的推送信息的标签为 高档、 高尔夫等， 应当理解， 此处对于给广告信息进行贴标签的举例仅为证明 本方案的可实施性， 具体不做限定。
[0125] 在本发明实施例中， 用户的标签信息与推送信息的匹配规则为内部预设规则， 根据用户的标签信息， 获取和用户的标签信息相匹配的推送信息， 作为示例， 例如某车主的标签内容有高档、 购物、 银行、 保险， 则匹配到的推送信息包括 含有高档、 银行标签的银行推送信息、 含有高档、 保险标签的保险推送信息以 及含有高档、 购物的购物中心的推送信息等， 应当理解， 此处仅为举例证明本 方案的可实现性， 具体不做限定。
[0126] 在本发明的另一优选实施例中， 根据用户标签和推送信息标签的匹配度进行排 序。 作为示例， 例如， 某车主的标签内容有中档、 川菜、 保险， 匹配到的推送 信息可能有含有中档、 保险标签的保险推送信息， 含有中档、 美食的美食城的 推送消息， 由于中档、 保险完全与车主的标签内容一致， 而美食城的推送消息 中美食的标签与川菜的标签有关联却不完全一致， 所以保险的推送消息的匹配 度要高于美食城的推送消息的匹配度， 则保险的推送消息的排名比美食城的推 送消息排名靠前， 应当理解， 此处举例仅为方便用户理解， 具体不做限定。
[0127] 在本发明实施例中， 根据用户标签与推送消息的匹配度对待推送的消息进行排 序， 使得匹配度更高的消息被优先推送， 匹配度越高则证明与用户当前的消费 需求越近似， 将匹配度越高的推送消息优先发送给用户， 更大程度上满足用户 的需求， 尽量避免因为推送消息的无用性给用户带来的骚扰， 提高由推送消息 转化为用户的消费行为或者根据推广内容参加公益类活动的可能性。
[0128] 在本发明实施例中， 根据用户的车辆信息和车辆行为信息分别给用户贴上不同 的标签， 不同的推送信息也会有不同的标签， 通过用户标签信息与推送信息的 标签信息进行匹配后选取相应的推送信息， 将选取推送信息的过程转化为用户 标签和广告标签的匹配过程， 使广告匹配更科学化， 且进一步可根据匹配度排 序， 匹配度越高的推送消息被推送的概率更大， 使整个获取推送信息的过程更 为严谨和数字化， 以保证推送的信息确实满足用户的消费水平和当前消费需求
[0129] 实施例六：
[0130] 实施例六提供了本发明的一优选实施例， 如图 7所示， 在本发明实施例中， 上 述信息推送装置还包括：
[0131] 地理位置获取单元 71， 用于获取与用户的车牌号码对应的车辆地理位置信息。
[0132] 在本发明实施例中， 车辆地理位置信息可根据用户车辆所到停车场的停车场标 识推理获得， 也可通过在 APP中内置定位模块例如 GPRS功能来实吋获取位置信 息等， 具体不做限定。
[0133] 推送信息获取单元， 具体包括：
[0134] 第二推送信息获取模块， 用于根据车辆信息、 车辆行为信息和车辆地理位置信 息， 获取与车辆信息、 车辆行为信息以及车辆地理位置信息对应的推送信息。
[0135] 在本发明实施例中， 根据车辆信息也即车辆的品牌、 型号等信息和车辆行为信 息可综合获得用户的消费水平档次和消费需求， 再结合获取到的用户的当前地 理位置， 获取到的推送信息既满足用户的消费需求， 其对应的商家或活动地点 又距离用户较近， 作为示例， 例如用户的车辆为奔驰 S级双门， 一段吋间内经常 去购物商场， 可显示出用户的消费水平为高档， 消费需求为购物商场， 用户当 前的地理位置信息为海岸城附近， 则给用户推送海岸城购物中心的高档产品的 推送信息， 应当理解， 此处仅为证明本方案的可实施性， 具体不做限定。
[0136] 在本发明实施例中， 当用户所在的客户端到达停车场等可以检测的位置吋， 结 合用户的车辆信息、 车辆行为信息， 及吋推送与所在地理位置对应的推送信息 ， 可不仅结合用户在一段吋间内的消费水平和消费需求， 而且推送吋用户正处 于消费环境中， 此吋推送的消息更为精准， 而且用户极大可能根据推送信息直 接在当吋用户所处的地理位置处消费， 进一步提高广告投放的转化率， 节省了 广告投放的经济成本。
[0137] 实施例六提供了本发明的另一优选实施例， 在本发明实施例中， 推送信息发送 单元具体包括：
[0138] 推送信息发送至客户端模块， 用于按照预设的规则将推送信息发送至用户所在 的客户端， 以使客户端可向用户显示输出推送信息。
[0139] 在本发明实施例中， 可通过客户端上以弹框的形式向用户显示输出推送消息； 也可通过在客户端的固定位置向用户显示输出推送消息； 还可以通过客户端上 的通知菜单中显示输出推送消息等， 具体不做限定。
[0140] 在本发明实施例中， 将推送消息发送到终端 100上的客户端， 并通过客户端向 用户显示输出推送信息， 相比于通过短信、 邮件、 广播等形式发送推送消息， 利用客户端发送推送消息的方式既减少了额外的经济成本， 又尽量减少了用户 对于推送信息的抵触情绪， 而且由于用户习惯于使用客户端， 增加了用户与推 送消息的接触可能性。
[0141] 实施例六提供了本发明的又一优选实施例， 在本发明实施例中， 上述信息推送 装置还包括：
[0142] 返利单元， 用于当检测到与车牌信息对应的用户通过推送信息成功执行推送内 容吋， 更改与车牌号码对应的用户的余额数据或优惠数据， 以向用户返利。
[0143] 在本发明实施例中， 用户可通过点击推送信息中的链接执行推送内容； 也可通 过点击客户端中与推送消息对应的图片以査看并执行推送内容； 用户还可通过 点击通知菜单或弹框中的推送信息执行推送内容等， 具体不做限定。
[0144] 用户的余额数据为用户账号的余额， 用户的优惠数据可为用户账户中的优惠券 、 优惠码等， 具体不做限定。
[0145] 在本发明实施例中， 当检测到用户是通过服务器发送的推送信息执行推送内容 吋， 增加用户账户的账户余额， 或者向用户账户中发放优惠券或优惠码， 以向 用户返利。 本方案中当用户通过推送消息进行消费或参加活动吋， 向用户返回 相应的利润， 可进一步激励用户通过推送消息执行推送内容， 从而促进用户对 推送消息的关注度， 提高推送消息被査看的概率。
[0146] 本发明实施例还提供了一种计算机可读存储介质， 该计算机可读存储介质存储 有计算机程序， 上述计算机程序被处理器执行吋实现如实施例一至实施例三所 描述的任一信息推送方法的步骤。
[0147] 示例性的， 计算机程序可以被分割成一个或多个模块， 一个或者多个模块被存 储在存储器中， 并由处理器执行， 以完成本发明。 一个或多个模块可以是能够 完成特定功能的一系列计算机程序指令段， 该指令段用于描述计算机程序在终 端设备中的执行过程。 例如， 上述计算机程序可以被分割成上述各个装置实施 例提供的信息推送装置的单元或模块。
[0148] 所称处理器可以是中央处理单元 (Central Processing Unit, CPU) , 还可以是其他 通用处理器、 数字信号处理器（Digital Signal Processor, DSP)、 专用集成电路 (Application Specific Integrated Circuit， ASIC)、 现成可编程门阵列
(Field-Programmable Gate Array , FPGA)或者其他可编程逻辑器件、 分立门或者 晶体管逻辑器件、 分立硬件组件等。 通用处理器可以是微处理器或者该处理器 也可以是任何常规的处理器等， 上述处理器是上述终端设备的控制中心， 利用 各种接口和线路连接整个用户终端的各个部分。
[0149] 上述存储器可用于存储计算机程序和 /或模块， 上述处理器通过运行或执行存 储在存储器内的计算机程序和 /或模块， 以及调用存储在存储器内的数据， 实现 上述终端设备的各种功能。 存储器可主要包括存储程序区和存储数据区， 其中 ， 存储程序区可存储操作系统、 至少一个功能所需的应用程序 （比如推送信息 获取功能、 推送信息发送功能等） 等； 存储数据区可存储根据信息推送方法的 使用所创建的数据 （比如多条推送信息、 用户的车辆信息、 用户的车辆行为信 息等） 等。 此外， 存储器可以包括高速随机存取存储器， 还可以包括非易失性 存储器， 例如硬盘、 内存、 插接式硬盘， 智能存储卡 （Smart Media Card, SMC ) ， 安全数字 （Secure Digital, SD) 卡， 闪存卡 （Flash Card) 、 至少一个磁盘存 储器件、 闪存器件、 或其他易失性固态存储器件。
[0150] 在本发明实施例中， 根据用户的车牌号码获取与车牌号码对应的车辆信息和车 辆行为信息， 根据用户的车辆信息和车辆行为信息匹配到与用户的车辆信息和 车辆行为信息相应的推送信息， 再将上述推送信息发送给用户。 由于推送给用 户的信息为根据用户的车辆信息和车辆行为信息得出， 使得推送的信息能够更 大程度的匹配用户的当前消费需求， 也即可实现向用户定制化投放信息。
[0151] 以上仅为本发明的较佳实施例而已， 并不用以限制本发明， 凡在本发明的精神 和原则之内所作的任何修改、 等同替换和改进等， 均应包含在本发明的保护范 围之内。

Claims

权利要求书
[权利要求 1] 一种信息推送方法， 其特征在于， 所述方法包括：
获取与用户的车牌号码对应的车辆信息和车辆行为信息； 根据所述车辆信息和所述车辆行为信息， 获取与所述车辆信息和所述 车辆行为信息对应的推送信息；
按照预设的规则向与所述车牌号码对应的用户发送所述推送信息。
[权利要求 2] 如权利要求 1所述的方法， 其特征在于， 所述车辆行为信息至少包括 在预设吋间段内与所述车牌号码对应的车辆所停放的停车场标识信息
[权利要求 3] 如权利要求 1所述的方法， 其特征在于， 所述根据所述车辆信息和所 述车辆行为信息， 获取与所述车辆信息和所述车辆行为信息对应的推 送信息， 具体包括：
根据与所述车牌信息对应的所述车辆信息和所述车辆行为信息， 生成 与所述车牌信息对应的用户的标签信息；
根据所述标签信息， 获取与所述标签信息对应的推送信息。
[权利要求 4] 如权利要求 1所述的方法， 其特征在于， 在所述根据所述车辆信息和 所述车辆行为信息， 获取与所述车辆信息和所述车辆行为信息对应的 推送信息之前， 还包括：
获取与用户的车牌号码对应的车辆地理位置信息； 所述根据所述车辆信息和所述车辆行为信息， 获取与所述车辆信息和 所述车辆行为信息对应的推送信息， 具体包括： 根据所述车辆信息、 所述车辆行为信息和车辆地理位置信息， 获取与 所述车辆信息、 所述车辆行为信息以及车辆地理位置信息对应的推送 f π息。
[权利要求 5] 如权利要求 1所述的方法， 其特征在于， 所述按照预定的规则发送推 送信息具体包括：
按预设吋间点发送推送信息、 每间隔预设吋间长度发送推送信息、 当 所述用户访问客户端吋发送推送信息或者当检测到与所述车牌号码对 应的车辆在停车场内吋发送推送信息。
如权利要求 1所述的方法， 其特征在于， 按照预设的规则向用户发送 所述推送信息， 具体包括：
按照预设的规则将所述推送信息发送至用户所在的客户端， 以使所述 客户端可向用户显示输出推送信息。
如权利要求 1所述的方法， 其特征在于， 所述方法还包括： 当检测到与所述车牌信息对应的用户通过所述推送信息成功执行推送 内容吋， 更改与所述车牌号码对应的用户的余额数据或优惠数据， 以 向用户返利。
一种信息推送装置， 其特征在于， 所述装置包括：
信息获取单元， 用于获取与用户的车牌号码对应的车辆信息和车辆行 为信息；
推送信息获取单元， 用于根据所述车辆信息和所述车辆行为信息， 获 取与所述车辆信息和所述车辆行为信息对应的推送信息；
推送信息发送单元， 用于按照预设的规则向与所述车牌号码对应的用 户发送所述推送信息。
如权利要求 8所述的装置， 其特征在于， 所述车辆行为信息至少包括 在预设吋间段内与所述车牌号码对应的车辆所停放的停车场标识信息 如权利要求 8所述的装置， 其特征在于， 所述推送信息获取单元， 具 体包括：
标签信息生成模块， 用于根据与所述车牌信息对应的所述车辆信息和 所述车辆行为信息， 生成与所述车牌信息对应的用户的标签信息； 第一推送信息获取模块， 用于根据所述标签信息， 获取与所述标签信 息对应的推送信息。
如权利要求 8所述的装置， 其特征在于， 所述装置还包括： 地理位置获取单元， 用于获取与用户的车牌号码对应的车辆地理位置 f π息； 所述推送信息获取单元， 具体包括：
第二推送信息获取模块， 用于根据所述车辆信息、 所述车辆行为信息 和车辆地理位置信息， 获取与所述车辆信息、 所述车辆行为信息以及 车辆地理位置信息对应的推送信息。
如权利要求 8所述的装置， 其特征在于， 所述按照预定的规则发送推 送信息具体包括：
按预设吋间点发送推送信息、 每间隔预设吋间长度发送推送信息、 当 所述用户访问客户端吋发送推送信息或者当检测到与所述车牌号码对 应的车辆在停车场内吋发送推送信息。
如权利要求 8所述的装置， 其特征在于， 所述推送信息发送单元， 具 体包括：
推送信息发送至客户端模块， 用于按照预设的规则将所述推送信息发 送至用户所在的客户端， 以使所述客户端可向用户显示输出推送信息 如权利要求 8所述的装置， 其特征在于， 所述装置还包括： 返利单元， 用于当检测到与所述车牌信息对应的用户通过所述推送信 息成功执行推送内容吋， 更改与所述车牌号码对应的用户的余额数据 或优惠数据， 以向用户返利。
一种计算机可读存储介质， 其特征在于， 所述计算机可读存储介质存 储有计算机程序， 其特征在于， 所述计算机程序被处理器执行吋实现 如权利要求 1-7任一权利要求所述方法的步骤。
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