WO2019039721A1 - Procédé d'utilisation de contenu d'utilisateur et système associé - Google Patents

Procédé d'utilisation de contenu d'utilisateur et système associé Download PDF

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Publication number
WO2019039721A1
WO2019039721A1 PCT/KR2018/007368 KR2018007368W WO2019039721A1 WO 2019039721 A1 WO2019039721 A1 WO 2019039721A1 KR 2018007368 W KR2018007368 W KR 2018007368W WO 2019039721 A1 WO2019039721 A1 WO 2019039721A1
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WIPO (PCT)
Prior art keywords
content
sales
user
utilization
contents
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PCT/KR2018/007368
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English (en)
Korean (ko)
Inventor
김미균
김범진
김성진
이재우
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(주)시지온
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Publication of WO2019039721A1 publication Critical patent/WO2019039721A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to a method and system for enabling users to utilize contents (for example, photographs, etc.) uploaded on a network for product sales.
  • a content curation service or the like may be one such example.
  • FIG. 1 A simple example of the content curation service is as shown in FIG.
  • FIG. 1 shows an example in which a conventional content curation service is used.
  • a plurality of users upload content to a predetermined network (e.g., a social media such as an Instagram), that is, a channel (e.g., a web site / web page of a specific company, etc.)
  • a predetermined network e.g., a social media such as an Instagram
  • a channel e.g., a web site / web page of a specific company, etc.
  • user contents related to the channel that is, utilized contents 20 to users who visited the channel, as well as contents produced by the channel side (for example, a specific company side).
  • the utilization content 20 is an authentication that users have directly purchased or used the product or service on the channel side, and the fact that the user 20 directly produces and uploads the utilized content to the network means that the product reliability But also has the effect of acting as reliable information among the users.
  • the present invention provides an attraction to users who visited the channel, and enhances communication with customers.
  • the channel does not directly link these utilized contents to product sales.
  • the user who visited the channel can view the pictures displayed with the specific goods by viewing the utilized contents.
  • the user may have a desire to purchase the specific product.
  • the specific product may be a product sold on the channel.
  • the user can not directly connect the purchasing desire generated through the utilization contents to the purchase of goods through the utilization contents, but also search and move a page (sales page) for selling the specific product in the channel, There is a disadvantage that it is necessary to go through a series of processes for purchasing.
  • the present invention provides a method and system for enabling a user to make an immediate purchase of a product through utilization contents by interlocking the utilization contents of the product with sales of the product.
  • a method for enabling a user to utilize online user uploaded contents on a predetermined channel to solve a technical problem comprising the steps of: receiving, from the user contents, a selection condition for selecting a utilization content to be started on the channel, wherein the user content utilization system selects, from among the utilization contents that are at least a part of user contents corresponding to the selection condition, Selecting a sales utilization content to be used for sales of a specific product to be sold; attaching a tag to a predetermined position in the sales utilization content; Tag and the sale of the specific product in the channel And when the tag is selected by the user terminal, information on the specific product included in the sales page is displayed, or if the user selects the tag, information about the specific product included in the sales page is displayed, And moves the terminal to the sales page.
  • the user content utilization method may further include the step of the user content utilization system initiating the utilization content on the channel.
  • the user content utilizing method comprises the steps of: extracting user contents corresponding to the selection condition; selecting candidate contents meeting predetermined predefined contents usage criteria from the extracted user contents; And providing information on the candidate contents to the administrator terminal, wherein the utilized content is selected from the candidate contents.
  • the step of selecting the candidate contents matching the predefined content selection criterion among the extracted user contents includes the step of selecting the candidate contents corresponding to the content selection criterion that is a criterion in which the image for the specific commodity is included in the content Selecting the candidate content, or selecting the candidate content corresponding to the content selection criterion in which the user content utilization system is a criterion in which the image of the person is not included in the content. have.
  • the step of attaching the tag to a predetermined position in the sales utilization content comprises the step of determining whether or not the tag of the specific product is included in the sale utilization content based on the image of the specific product included in the sales page of the channel Determining a position of the image, and attaching the tag to the determined position.
  • the step of attaching a tag to a predetermined position in the sales utilization content includes receiving a position corresponding to an image of the specific product in the sales utilization content from the administrator terminal, And attaching the tag to the tag.
  • the step of associating the attached tag with a sales page for sales of the specific merchandise in the channel further comprises the step of allowing the user content utilizing system to sell on the channel based on the image of the object corresponding to the tag-
  • the method comprising the steps of: extracting information on a sales page of the specific product from sales pages of each of a plurality of sales products, or providing information on sales pages of each of the plurality of sales products to an administrator terminal, And receiving information on a sales page of a specific commodity.
  • the user content utilizing method may further include the steps of attaching a composite tag to a predetermined position in the sales utilization content and attaching the attached composite tag to a composite tag that is all or part of a plurality of sales products sold on the channel,
  • the method of claim 1 further comprising the step of interlocking with the sales page of each of the products, wherein the composite tag products are all of the plurality of sales products or contents displayed in the sales utilization content among the plurality of sales products .
  • a method for enabling users to utilize online user uploaded contents on a predetermined channel by using a user content using system Displaying a tag attached to a specific product displayed in sales utilization contents to be used for sales of a specific product sold in the channel among the utilized contents, And displaying information about the specific product when the tag is selected by the user terminal or moving the user terminal to a sales page interlocked with the tag.
  • a user content utilization system for enabling users to utilize online user uploaded contents on a predetermined channel is disclosed in the following.
  • a content extracting module for extracting the utilized content which is at least a part of user contents corresponding to the selection condition, a content extracting module for extracting the utilized content from the utilized content, And a product interlocking module for interlocking the attached tag with a sales page for selling the specific product in the channel, , And the sales utilization And a control module for displaying the sales information included in the sales page when the content is started on the channel and the tag is selected by the user terminal or moving the user terminal to the sales page.
  • the content extraction module extracts user contents corresponding to the selection condition, selects candidate contents meeting the predefined content utilization criterion among the extracted user contents, and transmits information about the selected candidate contents to the administrator terminal And the utilization contents are contents selected from the candidate contents.
  • the content extraction module selects the candidate content corresponding to the content selection criterion that is a criterion in which the image of the specific product is included in the content or selects the candidate content that matches the content selection criterion
  • the candidate contents can be selected.
  • the merchandise interworking module judges the position of the image of the specific commodity in the sales utilization content based on the image of the specific commodity included in the sales page of the channel and attaches the tag to the determined position,
  • the terminal may select a position corresponding to the image of the specific product in the sales utilization content from the terminal and attach the tag to the selected location.
  • the merchandise interworking module extracts information on the sales page of the specific merchandise from the sales pages of each of the plurality of sales merchandise sold in the channel based on the image of the object corresponding to the tag attached position, Information on the sales pages of each of the plurality of sales products may be provided to the administrator terminal and information on the sales page of the specific product may be selected from the provided information.
  • the merchandise interworking module attaches a composite tag to a predetermined position in the sales utilization content, and interlocks the attached composite tag with a sales page of each of the composite tag products, which is all or a part of a plurality of sales products sold in the channel ,
  • the composite tag products may be all of the plurality of sales products or contents displayed in the sales utilization content among the plurality of sales products.
  • a user content utilization system for allowing users to utilize online user uploaded contents on a predetermined channel may be provided with a function of starting utilization contents to be started on the channel among the user contents
  • a product interlocking module for attaching a tag to a specific commodity displayed in sales utilization contents to be used for sales of a specific commodity sold on the channel by the user terminal, When the tag of the sales utilization content is selected by the user terminal, information about the specific product is displayed or the user terminal is moved to a sales page linked to the tag.
  • a computer-readable recording medium on which a program for performing the above-described method is recorded.
  • utilization information utilized for a predetermined channel among user contents is used for providing information or increasing reliability of a product or a company, but also can be directly linked to sales of a product It is possible to enhance the sales of the product.
  • FIG. 1 shows an example in which a conventional content curation service is used.
  • FIG. 2 is a diagram illustrating a schematic system configuration for implementing a user content utilization method according to an embodiment of the present invention.
  • FIG. 3 is a diagram showing a schematic configuration of a user content utilization system according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a schematic data flow of a method for utilizing user contents according to an embodiment of the present invention.
  • 5 to 12 are views showing an example in which a user content utilization method according to an embodiment of the present invention is applied.
  • first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.
  • the element when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component. Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.
  • FIG. 2 is a diagram illustrating a schematic system configuration for implementing a user content utilization method according to an embodiment of the present invention.
  • a user content utilization system 100 may be provided to implement a method of utilizing a user content according to the technical idea of the present invention.
  • the user content utilization system 100 includes a channel server 200 for providing a predetermined channel (e.g., a web site / a web page, a mobile site / a mobile page) to implement the technical idea of the present invention, can do.
  • a predetermined channel e.g., a web site / a web page, a mobile site / a mobile page
  • the channel server 200 may provide a predetermined channel and the user terminal 300 may access the channel server 200 to use the channel.
  • the channel is a web site operated by a predetermined company
  • the channel and the subject operating the channel may be various.
  • the user content utilization system 100 may implement the technical idea of the present invention by communicating with the terminal 210 of the administrator used by the channel administrator.
  • the manager 210 may be one or more than one administrator.
  • the administrator terminal 210 means a terminal used by an administrator, but does not necessarily mean a specific terminal.
  • the user content utilization system 100 may access the predetermined network 400 to search for and / or receive user contents.
  • the network 400 may be, for example, a server for providing a social media service in which user contents are uploaded. However, the network 400 may be configured such that the user contents are collected and the user content utilization system 100 accesses the network 400 to selectively retrieve and / or receive necessary user contents, or the channel server 200 receives You can do it.
  • the user content utilization system 100 may receive a selection condition for selecting and retrieving content from a plurality of user contents from the terminal 210 of the administrator of the channel server 200.
  • the user contents may have tag information (e.g., a hash tag, etc.) for describing each item, and the terminal 210 of the administrator can search for desired user contents using the tag information. Therefore, the selection condition may be a combination of the tag information.
  • the terminal 210 of the administrator selects tag information related to the channel as a selection condition.
  • the user content utilization system 100 can access the network 400 and search for user contents corresponding to the selection condition.
  • the retrieved user content itself may be received by the user content utilization system 100 and then transmitted to the channel server 200 to display the retrieved user content in a predetermined manner on the channel.
  • only the retrieved user content identification information may be utilized
  • the system 100 may mediate transmission of the user content from the network 400 to the channel server 200.
  • information necessary for implementing the technical idea of the present invention such as the selection condition of the user content or a content selection criterion to be described later may be transmitted from the terminal 210 of the administrator to the user content utilization system 100 and stored have.
  • the user content utilization system 100 may generate a predetermined code to transmit the retrieved content, that is, content to be displayed on the channel, to the terminal 210 of the administrator to start the channel. Then, the terminal 210 of the administrator can insert the code into the source of the channel, and the inserted code controls the channel server 200 to communicate with the user content utilizing system 100
  • a predetermined code to transmit the retrieved content, that is, content to be displayed on the channel
  • the terminal 210 of the administrator can insert the code into the source of the channel, and the inserted code controls the channel server 200 to communicate with the user content utilizing system 100
  • the content to be started on the channel may be all of the content retrieved by the user content utilization system 100 based on the selection condition. However, according to an example, A part of the content to be searched may be excluded. And the remaining contents may become utilized contents.
  • the selection of the utilized content may be manually performed by the terminal 210 of the administrator, but may be performed using the selected content as a content selection criterion, as will be described later.
  • the utilized content may be started on the channel. And the channel may sell certain merchandise (s). According to an example, the channel may have a separate sales page for selling each commodity. Of course, a plurality of products may be sold on any one of the sales pages, but in such a case, the user content utilization system 100 can extract only information on desired products on the sales page.
  • One of the utilized contents disclosed in the channel may be an image in which a specific commodity, which is one of the commodity (s), is displayed.
  • a specific commodity which is one of the commodity (s)
  • display contents an image displaying the specific product among the utilization contents.
  • the content linked with the specific product can be defined as the sales utilization content.
  • the channel can provide reliability to visitors who visit the channel by starting a content related to the channel, particularly a content displaying a specific product, among the contents selected by the users.
  • the display content may function as a sort of advertisement content for the specific product.
  • a visitor can access the channel through the user's terminal 300 and check the display contents to generate a desire to purchase the specific product.
  • the display content may be all sales-use content, or only a part of the display content may be sales-use content.
  • the technical idea of the present invention can easily allow the user to purchase the specific product and / or another product sold in the channel using the sales utilization contents among the display contents.
  • a predetermined tag may be attached to the sales utilization contents.
  • the tag may be attached at a position where the specific commodity is displayed in the sales utilization contents.
  • the user content utilization system 100 may utilize an automated algorithm, such as certain image detection, to automatically attach the tag.
  • the user content utilization system 100 may select the attachment position from the terminal 210 of the administrator and attach the tag to the selected location.
  • the user terminal 300 can purchase a specific commodity by directly using the sales utilization contents by selecting a tag to be attached.
  • the user content utilization system 100 for implementing the technical idea as described above will be described in detail below.
  • FIG. 3 is a diagram showing a schematic configuration of a user content utilization system according to an embodiment of the present invention.
  • the user content utilization system 100 includes a control module 110, an interface module 120, a content extraction module 130, and a product interworking module 140 .
  • the user content utilization system 100 may include hardware resources and / or software necessary to implement the technical idea of the present invention, and may be a single physical component or a single device . That is, the user content utilization system 100 may mean a logical combination of hardware and / or software provided to implement the technical idea of the present invention. If necessary, May be implemented as a set of logical structures for implementing the technical idea of the present invention.
  • a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware.
  • the module may refer to a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware But can be easily deduced to the average expert in the field of the present invention.
  • the control module 110 may control the functions of the other components included in the user content utilization system 100 such as the interface module 120, the content extraction module 130, the commodity interworking module 140, And / or resources.
  • the interface module 120 may communicate with the terminal 210 of the administrator to transmit and receive necessary information. For example, the interface module 120 may receive information on a selection condition from the terminal 210 of the administrator.
  • the information on the selection condition may be information for selecting a utilization content to be started on a channel provided by the channel server 200 among a plurality of user contents existing in the network 400.
  • the interface module 120 transmits a predetermined request signal to the terminal 210 of the administrator to realize the function defined in the present invention, and transmits the request signal to the user content utilization system 100 in response to the transmission. It is possible to receive the necessary information.
  • the content extraction module 130 may search the network 400 for content corresponding to the selection condition. In addition, all or some of the retrieved contents can be selected as utilized contents.
  • the selection of a predetermined configuration (module) included in the user content utilization system 100 in this specification may include a selection of the terminal 210 of the administrator and a final selection.
  • the content extraction module 130 can communicate with the terminal 210 of the administrator through the interface module 120.
  • the content extraction module 130 may receive content to be excluded from the content corresponding to the selection condition from the terminal 210 of the administrator. Alternatively, the content extraction module 130 may automatically exclude a part of content or extract content corresponding to the criterion according to a predetermined criterion predetermined from the content corresponding to the selection condition.
  • the criterion can be defined as a content selection criterion, and the content automatically selected or extracted by the content selection criterion can be defined as candidate content.
  • the content extraction module 130 may select all of the candidate content as the utilized content or a part of the candidate content as the utilized content. For example, the content extraction module 130 provides information on the extracted candidate content to the terminal 210 of the administrator and receives at least a part of the candidate content from the terminal 210 of the administrator . Then, the selected contents can be utilized contents.
  • the content selection criterion may be a content useful for a visitor visiting the channel or a criterion for selecting a content corresponding to a benefit of the channel. Or, legally or practically, such content may be a criterion for selecting content that is not desired to be launched on the channel.
  • the content selection criterion may be a criterion that helps sell a predetermined specific commodity sold in the channel, and the content selection criterion may include an image of the specific commodity in the content. That is, according to one embodiment, the content extraction module 130 can automatically extract the content including the image of the specific product among the user contents meeting the selection condition, and select the extracted content as the candidate content. In order for the content extraction module 130 to extract the content including the image of the specific product, image processing algorithms such as object recognition may be performed.
  • object recognition or object search algorithm e.g., SIFT (Scale Invariant Feature Transform)
  • SIFT Scale Invariant Feature Transform
  • the content selection criterion may be a criterion in which the image of the person is not included in the content. In this case, it may not be desirable for the law or business to start on the channel without the consent of the person.
  • the content selection criterion can be variously set according to the needs of the channel side.
  • the average expert in the technical field of the present invention can easily deduce that the content selection criterion can be variously set.
  • the entire extracted candidate content may be automatically selected as the utilized content, a part of the candidate content may be selected by the terminal 210 of the administrator, May be determined.
  • the content may be the utilized content only if it is the content corresponding to the selection condition, and the utilized content may be selected by the terminal 210 of the administrator among the contents corresponding to the selection condition.
  • the control module 110 may start the utilized content on the channel. For example, when the control module 110 generates a predetermined code and inserts the generated code into the source of the channel, the control module 110 communicates with the channel server 200 through the code, The technical idea of the invention can be realized. For example, the control module 110 may transmit the information about the utilized content through the code so that the utilized content starts at a predetermined position of the channel. It will be readily apparent to one of ordinary skill in the art that there are various ways for the control module 110 to initiate the leased content on the channel.
  • the control module 110 when the sales utilization content exists in the utilization contents and the tag attached to the sales utilization contents is selected by the user terminal 300, the control module 110 includes information about the specific product corresponding to the tag And display the predetermined linkage content on the sales utilization content itself.
  • the information on the specific product included in the linked content can be obtained, for example, from the sales page of the specific product existing in the channel.
  • the control module 110 knows the stored position, the information on the specific product (e.g., image, price, name, etc.) is stored in the channel server 200, Can be displayed on the sales utilization contents.
  • the displayed linked content may include a UI for purchasing the specific product, and the user terminal 300 may purchase the specific product through the UI.
  • the control module 110 may redirect the terminal 300 of the user to a sales page corresponding to the tag. That is, the user terminal 300 may induce the user to purchase the specific product on the redirected sales page.
  • the linked content including information on the specific product is displayed on the sales utilization content, and when the user selects a predetermined UI included in the linked content, It may be redirected to the sales page of a particular product.
  • the sales utilization content may refer to content that can be directly used for selling a product sold on the channel by attaching a predetermined tag to the utilized content according to the technical idea of the present invention.
  • the merchandise interworking module 140 may perform the function of selecting the sales-utilizing content, attaching the tag in the sales utilization contents, and assigning the interworking information to the tag.
  • the interworking information may be information on a sales page of a specific product corresponding to the tag included in the channel (for example, URL, etc.), but the present invention is not limited thereto, and information on a specific product corresponding to the tag may be obtained If it is information that can be satisfied.
  • the commodity interworking module 140 can select sales utilization contents from the utilization contents.
  • the commodity interworking module 140 may select all the utilized contents as the sales utilization contents, or may select only a part of them as the sales utilization contents.
  • the selection of the sales utilization contents may be performed through the selection of the terminal 210 of the manager, or the contents indicated by the specific goods may be automatically extracted and selected as the sales utilization contents.
  • the specific content may be sale-utilizing content for each of the plurality of products.
  • the tag attached by the commodity interworking module 140 may be a specific commodity tag corresponding to a specific commodity or a composite tag. That is, the specific commodity tag can correspond to only one specific commodity.
  • the composite tag may correspond to a plurality of products.
  • the interworking information of the corresponding goods can be matched and stored in each tag.
  • the composite tag may correspond to products existing in the content to which the composite tag is attached.
  • all products sold in the channel may correspond to the composite tag.
  • merchandise 1 to 10 may be sold in the channel, and merchandise 1 to merchandise 3 may be displayed in predetermined content.
  • the composite tag attached to the content may be a tag corresponding to the product 1 to the product 3, and if the user selects the tag as described above, the user can directly purchase the product 1 to the product 3 .
  • the composite tag may be equivalent to all of the products 1 to 10 irrespective of the content to which the composite tag is attached, and in such a case, the user can purchase the product 1 to the product 10 through the composite tag.
  • the commodity interworking module 140 may attach the specific commodity tag to the position where the specific commodity is displayed in the sales utilization contents.
  • the product interworking module 140 may selectively attach the composite tag to any one of the positions where the objects corresponding to the composite tag are displayed and may attach the composite tag to an arbitrary position regardless of the position of the corresponding object .
  • object recognition may be performed as described above, and a specific goods tag and / or a composite tag may be automatically attached to the position of the recognized object.
  • the administrator's terminal 210 may select a location to which to attach a specific merchandise tag and / or a location to which the composite tag is to be attached, The specific goods tag and / or the composite tag may be attached according to the selection.
  • the goods interworking module 140 can perform interworking between the tag and the corresponding goods. This interworking may be performed by matching (assigning) interworking information to the tag as described above.
  • the merchandise interworking module 140 may use the image of the object (e.g., an egg) corresponding to the tag-attached position to select, among the sales pages of the plurality of sales products sold in the channel, Information about a sale page of a specific product (e.g., an egg) may be extracted.
  • the object e.g., an egg
  • Information about a sale page of a specific product e.g., an egg
  • the merchandise interworking module 140 provides information (for example, a URL) about the sales pages of each of the plurality of sales products to the administrator terminal, and, from among the provided information, Can be selected. That is, interworking information of a plurality of products may be provided, and one of the two may be selected to easily select the interworking information of a specific tag.
  • information for example, a URL
  • control module 110 may generate the linked content as described above from the sales page of the specific product. Then, when the terminal 300 of the user who visited the channel selects the tag, the linked content can be immediately displayed on the sales utilization content.
  • FIG. 4 is a diagram illustrating a schematic data flow of a method for utilizing user contents according to an embodiment of the present invention.
  • the user content utilization system 100 may receive a selection condition from an administrator's terminal 210 (S100). Then, the user content utilization system 100 can search / extract contents corresponding to the selection condition (S110), and all or some of the contents can be selected as utilization contents (S120).
  • the user content utilization system 100 can predefine a predetermined content selection criterion and select candidate content using the defined content selection criterion in order to select the utilized content.
  • the user content utilizing system 100 may select the sales utilizing content (S130). It is also possible to select all of the utilized contents in which the specific product is displayed, or may be selected by the terminal 210 of the administrator, in the selection of the sales utilization contents.
  • the user content utilization system 100 can attach the tag (S140). Attachment of the tag may be performed by automatically searching for the location where the specific product is displayed when the user content utilization system 100 receives the image of the specific product from the terminal 210 of the administrator or by searching the location indicated by the terminal 210 of the administrator The position to which the tag is to be attached may be designated.
  • the attached tag may be a specific commodity tag or a composite tag. In any case, the attached tag may be mapped with interworking information for interlocking with the interlocked product (S150).
  • the user content utilization system 100 determines that the user terminal 300 can purchase a product corresponding to the tag And display the linked content or redirect the user's terminal 300 to the corresponding merchandise sales page.
  • 5 to 12 are views showing an example in which a user content utilization method according to an embodiment of the present invention is applied.
  • the terminal 210 of the administrator can attach the tag 30 to the sales utilization contents selected from the utilization contents.
  • the tag 30 may be a specific commodity tag corresponding to a specific commodity (e.g., an egg).
  • the user terminal 210 or the merchandise interworking module 140 may select a location to which the tag 30 is to be attached, and the user content utilization system 100 then transmits the tag 30 Can be requested through a predetermined UI 31.
  • the terminal 210 of the administrator can input the interworking information 32 of the tag 30 to the UI 31.
  • the user content utilization system 100 can list uplink information of each of a plurality of products sold in the channel to the terminal 210 of the administrator, The selected interworking information may be matched to the tag 30.
  • the interworking information may be information on a sales page of the specific product included in the channel, but it is needless to say that various information that helps selling the specific product can be linked to the tag 30.
  • the sale-enabled content with the tag 30 is started on the channel, and when the user's terminal 300 selects the tag 30,
  • the linked contents 40 may be displayed on the sales utilization contents as shown in FIG. Or the terminal 300 of the user may be redirected to the sales page 41 of the specific goods existing in the channel as shown in FIG. Or the UI 50 included in the linked content 40 may be selected, the user terminal 300 may be redirected to the sales page 41.
  • the linked content 40 may be generated using information disclosed in the sales page 41 of the specific product.
  • the linkage contents may be generated by including information about the specific product including the image, name, and price information disclosed in the sales page 41 of the specific product in the linkage content 40.
  • the user content utilization system 100 may attach the composite tag 60 to the sales utilization contents.
  • the composite tag 60 may correspond to a plurality of products. According to an example, only the products in the sales utilization contents to which the composite tag 60 is attached may correspond to the composite tag 60. Or the entire merchandise sold on the channel may correspond.
  • the interworking information of the goods corresponding to the composite tag 60 may be matched to the composite tag 60, respectively.
  • the user content utilization system 100 may include a plurality of products corresponding to the composite tag 60, Can be provided to the user through the predetermined UI 61.
  • the user's terminal 300 selects any one of the products corresponding to the composite tag 60 (for example, an environment friendly tomato) through the UI 61,
  • the linked contents 70 may be displayed in the sales utilization contents as shown in FIG. If the UI (for example, purchase) included in the linked content 70 is selected, the user terminal 300 can be redirected to the sales page 71 of the selected product (e.g., eco-friendly tomato).
  • the user content utilization system 100 may comprise a processor and a memory for storing a program executed by the processor.
  • the processor may include a single-core CPU or a multi-core CPU.
  • the memory may include high speed random access memory and may include non-volatile memory such as one or more magnetic disk storage devices, flash memory devices, or other non-volatile solid state memory devices. Access to the memory by the processor and other components can be controlled by the memory controller.
  • the program when executed by a processor, the program may be configured to cause the user content utilizing system 100 according to the present embodiment to perform the user content utilizing method described above.
  • the method of utilizing user contents may be implemented in the form of program instructions readable by a computer and stored in a computer-readable recording medium.
  • the control program and the target program May also be stored in a computer-readable recording medium.
  • a computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.
  • Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software.
  • Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical media such as CD-ROM and DVD, a floptical disk, And hardware devices that are specially configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like.
  • the computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.
  • program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.
  • the hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
  • the present invention can be used in a user content utilization method and its system.

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Abstract

L'invention concerne un procédé d'utilisation de contenu d'utilisateur et un système associé. Le procédé d'utilisation de contenu d'utilisateur permet à un utilisateur d'utiliser un contenu, que les utilisateurs téléchargent en ligne, sur un canal prédéterminé pour les ventes de produits, et qui comprend : une étape dans laquelle un système d'utilisation de contenu d'utilisateur reçoit, à partir d'un terminal administrateur du canal, une condition de sélection pour sélectionner un contenu d'utilisation que le système pour utiliser un contenu d'utilisateur souhaite lancer sur le canal parmi le contenu d'utilisateur; une étape dans laquelle le système d'utilisation de contenu d'utilisateur sélectionne un contenu d'utilisation de ventes à utiliser pour les ventes d'un produit spécifique à la vente dans le canal parmi le contenu d'utilisation qui est au moins une partie du contenu d'utilisateur correspondant à l'état de sélection; une étape dans laquelle le système d'utilisation de contenu d'utilisateur fixe une étiquette à une position prédéterminée dans le contenu d'utilisation de ventes; et une étape dans laquelle le système d'utilisation de contenu d'utilisateur lie l'étiquette attachée à une page de vente pour vendre le produit spécifique dans le canal, lorsque le contenu d'utilisation de ventes est lancé sur le canal et que l'étiquette est sélectionnée par un terminal d'utilisateur, des informations sur le produit spécifique inclus dans la page de vente sont affichées, ou le terminal d'utilisateur est déplacé vers la page de vente.
PCT/KR2018/007368 2017-08-24 2018-06-28 Procédé d'utilisation de contenu d'utilisateur et système associé WO2019039721A1 (fr)

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KR1020170107320A KR20190021900A (ko) 2017-08-24 2017-08-24 유저 컨텐츠 활용방법 및 그 시스템
KR10-2017-0107320 2017-08-24

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KR20150044998A (ko) * 2013-10-16 2015-04-28 한양대학교 에리카산학협력단 모바일 스마트단말에서의 범위 커서 영역 이동을 통한 감성 광고 기반의 광고대상물 구매 방법
KR20160131727A (ko) * 2015-05-08 2016-11-16 네이버 주식회사 컨텐츠에 링크 정보를 등록하는 서비스 방법 및 시스템
KR20170040046A (ko) * 2015-10-02 2017-04-12 (주)비비드그루브 Url 이미지 추출기반의 상품구매정보 공유 시스템 및 그 중개방법
KR20170062879A (ko) * 2015-11-30 2017-06-08 최우혁 소셜 네트워킹을 이용한 통신 판매 중개 시스템 및 방법

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KR101445691B1 (ko) 2013-03-07 2014-10-01 (주)에이엔티홀딩스 컨텍스트에 기반한 콘텐츠 큐레이션 서비스 시스템 및 방법

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2012516488A (ja) * 2009-01-30 2012-07-19 ヤン，スンム 広告コンテンツリレーおよびオンラインショッピングのためのネットワーク基盤システムおよびその方法。
KR20150044998A (ko) * 2013-10-16 2015-04-28 한양대학교 에리카산학협력단 모바일 스마트단말에서의 범위 커서 영역 이동을 통한 감성 광고 기반의 광고대상물 구매 방법
KR20160131727A (ko) * 2015-05-08 2016-11-16 네이버 주식회사 컨텐츠에 링크 정보를 등록하는 서비스 방법 및 시스템
KR20170040046A (ko) * 2015-10-02 2017-04-12 (주)비비드그루브 Url 이미지 추출기반의 상품구매정보 공유 시스템 및 그 중개방법
KR20170062879A (ko) * 2015-11-30 2017-06-08 최우혁 소셜 네트워킹을 이용한 통신 판매 중개 시스템 및 방법

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