WO2019000122A1

WO2019000122A1 - E-commerce platform multi-level product promotion information processing method

Info

Publication number: WO2019000122A1
Application number: PCT/CN2017/089902
Authority: WO
Inventors: 李楚斌
Original assignee: 深圳市秀趣品牌文化传播有限公司
Priority date: 2017-06-25
Filing date: 2017-06-25
Publication date: 2019-01-03

Abstract

An e-commerce platform multi-level product promotion information processing method, the method comprising: sending an authorization code to a corresponding agency client, and when a mobile terminal of a customer scans any agency client authorization code, the mobile terminal of the customer acquiring the authorization code of the agency client; when the mobile terminal of the customer completes an electronic payment on a payment platform of a business according to the authorization code, determining an agency client relevant to said electronic payment according to the authorization code; according to a pre-determined rule, calculating a dividend amount of the electronic payment for the relevant agency client. The described method enables a business to form a multi-level promotion mode between agency and agency, and between agency and consumer, increasing product promotion effectiveness, and the business can pay according to promotion results, decreasing business promotion costs.

Description

Multi-level promotion information processing method for e-commerce platform products

Technical field

[0001] The present invention relates to the field of electronic commerce information technology, and in particular, to a multi-level promotion information processing method for an e-commerce platform product.

Background technique

[0002] In recent years, the rapid development of the Internet, especially the mobile Internet, has affected the economic life of the society and changed the way people work and live. People can use the Internet to work, live, shop, and entertain. Due to the huge potential and prospects of the Internet, more and more merchants are moving services or products to the Internet for sale.

[0003] In order to attract more consumers, merchants need to promote services or products, so that more users can use and purchase the services or products of the merchants. The past promotion method of the merchant is to integrate the information of the product or service of the merchant into a two-dimensional code, and promote the two-dimensional code to the consumer through an agent (for example, a newspaper, an advertising company, an internet marketing company, etc.). The consumer obtains the information of the merchant's product or service by scanning the code on the mobile phone.

[0004] However, the above promotion methods have the following drawbacks. First, merchants cannot accurately grasp which agent to promote, especially when it is promoted through prints (for example, newspapers or advertisements). Second, the merchant is paid for one time, regardless of the promotion effect, even if the conversion rate is 0, the merchant still needs to pay. Third, the point-to-point promotion method between the merchant and the consumer or the agent and the consumer of the merchant, because the peer-to-peer coverage is relatively narrow, reduces the promotion efficiency of the merchant application service.

technical problem

[0005] The main purpose of the present invention is to provide a multi-level promotion information processing method for an e-commerce platform product, which aims to solve the problem that the merchant has a point-to-point defect in the product promotion process and cannot pay according to the promotion effect.

Technical solution

[0006] In order to achieve the above object, the present invention provides a multi-level promotion information processing method for an e-commerce platform product, which should In the merchant consumption platform, the merchant consumption platform is connected to one or more agent clients through a network, and the agent clients are divided into different levels, and each level of the agent client and one or more The agent client connection of the next level, the connection relationship between the merchant consumption platform and the agent client is a tree structure connection relationship, and the multi-level promotion information processing method of the e-commerce platform product comprises the following steps:

[0007] receiving an affiliation request for goods of each level agent client;

[0008] parsing the affiliate request, and generating an authorization code corresponding to each level of the agent client according to the parsed affiliate request;

Sending a corresponding authorization code to the corresponding agent client. When the mobile terminal of the client scans the authorization code of any agent client, the mobile terminal of the client acquires the authorization code of the agent client; [0010] After the customer's mobile terminal completes the electronic payment according to the authorization code on the merchant consumption platform, the agent client associated with the electronic payment is confirmed according to the authorization code;

[0011] calculating, according to a preset rule, a dividend amount of the agent client associated with the electronic payment in the pen.

[0012] Preferably, the agent client includes a hierarchical code, and the hierarchical code includes a hierarchical number, a number, and/or a relationship code, where the hierarchical number indicates that the agent client belongs to the tree structure. Level, the number indicates the code of the agent client at the level of the belonging, the relationship code indicates the relationship chain of the agent client in the tree structure, the relationship code of the agent client and the upper agent The tier code of the quotient client is the same.

[0013] Preferably, when the agent client's joining request does not include the hierarchical code of the upper agent client

The authorization code is generated as follows:

[0014] generating a level number and a number of the agent client, where the generated combination of the level number and the number is a hierarchical code of the agent client; and

[0015] obtaining the merchant information, and integrating the acquired merchant information, the affiliate request, and the hierarchical code by the codec to generate an authorization code of the agent client.

[0016] Preferably, when the agent client's affiliation request includes the tier code of the agent client, the authorization code is generated as follows:

[0017] determining the agent client level according to the hierarchical code of the upper agent client;

[0018] generating a level number and a number of the agent client according to the determined level; [0019] combining the generated level number and number with the hierarchical code of the agent client of the upper level to form a hierarchical code of the agent client; and

[0020] obtaining the merchant information from the merchant consumption platform, and integrating the acquired merchant information, the affiliate request, and the hierarchical code of the agent client by the codec to generate an authorization code of the agent client.

Advantageous effects of the invention

Beneficial effect

[0021] The multi-level promotion information processing method of the e-commerce platform product of the invention can enable the merchant, form a multi-level promotion mode between the agent and the agent, and between the agent and the consumer, and improve the promotion efficiency of the product. And the merchant can pay according to the promotion effect, which reduces the cost of the promotion.

Brief description of the drawing

DRAWINGS

1 is a flow chart of a preferred embodiment of a multi-level promotion information processing method for an e-commerce platform product of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

[0023] Referring to FIG. 1, a flow chart of a preferred embodiment of a multi-level promotion information processing method for an e-commerce platform product of the present invention is shown. In this embodiment, the multi-level promotion information processing method of the e-commerce platform product is applied to a commercial consumption platform, and the method includes the following steps:

[0024] Step S10: Receive an affiliate request sent by each level agent client. Specifically, the joining request includes the name, the size, the address of the agent corresponding to the agent client that sends the request, the IP address of the agent client, and/or the agent client of the agent client. Hierarchical code.

[0025] wherein each agent client has a level code, each level code represents a level and a relationship chain of the agent client in the tree structure (ie, other agents associated with the agent client) Business client). The hierarchical code includes a level number, a number, and/or a relationship code. The level number indicates the level to which the agent client belongs in the tree structure (the level can be expressed in alphabetical order, for example, the letter A indicates the first level, the letter B indicates the second level, and so on, or The letter Aa indicates the first level, the letter Ab indicates the second level, Az indicates the second sixteenth level, Ba indicates the twenty-seventh level, and so on, and the number indicates the encoding of the agent client at the level of the belonging (may be Expressed by one or more numbers, And randomly generated), the relationship code indicates a relationship chain to which the agent client belongs in the tree structure (usually represented by a hierarchical code of the agent client of the agent client). It should be noted that the hierarchical code is an identifier of the agent client, and each level code is unique and not repeated.

[0026] In addition, the hierarchical code of the first-level agent client does not include the relationship code. For example, the letter A in the level code A1 indicates that the level of a certain agent client belongs to the first level, and the number “1” indicates the agent customer. The number of the end.

[0027] The hierarchical code of the agent client of other levels includes a relationship code, for example, in the level code A1B2, the letter B indicates that the level of one agent client is the second level, and the number of the agent client in the second level is The number 2, the relationship code of the agent client is the letter Al, and the relationship code A1 indicates that the agent client of the agent client is Al.

[0028] In the level code A1B2C4, the letter C indicates that the level of a certain agent client is the third level, the agent client number is 4 in the third level, and the relationship code of the agent client is the letter A1B2, the relationship code A1B 2 indicates that the agent client of the agent client is B2, and the agent client of the agent client B2 is Al.

[0029] It should be noted that the agent client may directly send the franchise request to the merchant consuming platform, for example, a certain agent client of the third level directly sends the franchise request to the merchant consuming platform. . In other embodiments, the agent client may also send the affiliate request to the merchant consumption platform by means of layer-by-layer delivery, for example, the third-level agent client sends the affiliate request to the first The second-level agent client, the second-level agent client sends the franchise request sent by the third-level agent client to the first-level agent client, and then the first-level agent client sends the second-level agent The affiliate request sent by the merchant client is sent to the merchant consumption platform.

[0030] Step S11: parsing the affiliate request (for example, acquiring various information in the affiliate request, such as a hierarchical code by means of keyword extraction), and generating each level agent according to the parsed affiliate request. The authorization code corresponding to the client.

[0031] When the agent request of the agent client does not include the level code of the agent client of the upper-level agent, indicating that the agent client applies for the agent of the first-level agent, the authorization code is generated as follows:

[0032] generating the agent client level number and number, the generated combination of the level number and the number is the hierarchical code of the agent client; [0033] obtaining merchant information from the merchant consumption platform (eg, including a profile of the merchant, a geographic location of the merchant, an application download address, a merchant link address, etc.), and passing through a codec stored in the storage unit (eg, barcode generation) The acquired merchant information, the affiliate request, and the hierarchical code of the agent client are integrated to generate an authorization code of the agent client. The authorization code may be, but not limited to, a one-dimensional code, a two-dimensional code, a color three-dimensional code, and the like.

[0034] When the franchise request of a certain agent client includes the tier code of the agent of the upper agent, the authorization code is generated as follows:

[0035] determining the agent client level according to the hierarchical code of the upper agent client, and generating the level number and number of the agent client according to the determined level, and then generating the level number and number with the previous level The hierarchical codes of the agent clients are combined to form a hierarchical code of the agent client.

[0036] Specifically, if the affiliation request of a certain agent client includes the tier code A1B2C4 of the agent client of the upper-level agent, it can be seen from the tier code A1B2C4 that the tier of the agent client of the upper-level agent is the third level. And the agent client is the next level of the upper agent client, the level of the agent client is the fourth level, and the generating module 111 generates the agent client level code D and number 1. And combining the level code D and the number 1 with the level code A1B2C4 of the upper agent client to form the level code A1B2C4D1 of the agent client (that is, adding the generated level number D and number after the level code A1B2C4) 1, the formation of the agent client's level code A1B2C4D1). It can be seen from the level code A1B2C4D1 of the agent client that the level of the agent client corresponding to the level code is level 4, and the agent client of the agent client is the agent of C4, C4. The client is B2, and the upper agent client of B2 is Al.

[0037] The generating module 111 acquires the merchant information (for example, the profile of the merchant, the geographic location of the merchant, the application download address, the merchant link address, etc.) from the storage unit 11 of the merchant consumption platform, and stores the information in the storage unit. The codec generator of 11 integrates the acquired merchant information, the affiliate request, and the hierarchical code of the agent client to generate an authorization code of the agent client. The authorization code may be, but not limited to, a one-dimensional code, a two-dimensional code, a color three-dimensional code, and the like. In this embodiment, the authorization code is a two-dimensional code. The agent code of each level of the agent client or the client's mobile terminal obtains the authorization code by scanning the camera. For example, the next agent client can be scanned by the camera. Take the authorization code of the agent of the first-level agent, and obtain the level code of the client of the upper-level agent.

[0038] In order to avoid the process of application promotion, a large number of next-level agent clients bypass the upper-level agent client and directly apply for the upper-level or same-level agent client, and the merchant consumption platform for each The number of hierarchical agent clients is controlled. For example, the number of first-level agent clients is the first preset number (for example, 50000), the number of second-level agent clients is S*102, and the number of third-level agent clients is S*103, The number of N-level agent clients is S*10N, where S is the first preset number. Specifically, if the number of the first-level agent clients exceeds the first preset number, the authorization of the first-level agent client is stopped, and the other agent clients can only join the level code of the first-level agent client. The merchant consumption platform.

[0039] Step S12: Send the corresponding authorization code to the corresponding agent client. When the mobile terminal of the client scans the authorization code of any agent client, the mobile terminal of the client acquires the authorization code of the agent client.

[0040] Step S13: After the mobile terminal of the customer completes the electronic payment on the merchant consumption platform according to the authorization code, the agent client associated with the electronic payment is confirmed according to the authorization code.

[0041] Specifically, the mobile terminal of the client scans an authorization code of a certain level of the agent client through the camera, and then the mobile terminal of the client connects with the merchant consumption platform according to the merchant link address in the authorization code, the customer The mobile terminal downloads the application of the merchant consumption platform, and purchases the service provided by the application through electronic payment.

[0042] parsing the hierarchical code in the authorization code (for example, parsing the authorization code by a codec), and obtaining the agent client associated with the electronic payment by using the hierarchical code. For example, if the layer code parsed by the confirmation module 113 from the authorization code is A1B2C4D1, the agent clients associated with the electronic payment are Al, B2, C4, and D1.

[0043] Step S14: Calculate the dividend amount of the agent client associated with the electronic payment according to the preset rule, and notify the associated agent client.

Industrial applicability

[0044] The multi-level promotion information processing method of the e-commerce platform product of the invention can enable the merchant, form a multi-level promotion mode between the agent and the agent, and between the agent and the consumer, and improve the promotion efficiency of the product. And the merchant can pay according to the promotion effect, which reduces the cost of the promotion.

Claims

Claim

[Claim 1] A multi-level promotion information processing method for an e-commerce platform product, which is applied to a merchant consumption platform, wherein the e-commerce platform product multi-level promotion information processing method comprises the following steps: receiving each level agent customer The joining request of the goods of the end;

Parsing the affiliate request, and generating an authorization code corresponding to each level of the agent client according to the parsed affiliate request;

Sending a corresponding authorization code to the corresponding agent client. When the mobile terminal of the client scans the authorization code of any agent client, the mobile terminal of the client obtains the authorization code of the agent client;

After the customer's mobile terminal completes the electronic payment according to the authorization code on the merchant consumption platform, the agent client associated with the electronic payment is confirmed according to the authorization code; and the electronic payment is calculated according to a preset rule. The dividend amount of the associated agent client

[Claim 2] The multi-level promotion information processing method for an e-commerce platform product according to claim 1, wherein the agent client includes a hierarchical code, and the hierarchical code includes a hierarchical number, a number, and/or a relationship. a code, where the level number indicates a level to which the agent client belongs in a tree structure, the number indicates a code of the agent client at the level of the belonging, and the relationship code indicates that the agent client is In the relationship chain to which the tree structure belongs, the relationship code of the agent client is the same as the level code of the agent client of the upper level.

[Claim 3] The multi-level promotion information processing method of the e-commerce platform product according to claim 2, wherein, when the agent client's affiliation request does not include the tier code of the upper-level agent client, The authorization code is generated as follows:

Generating a level number and a number of the agent client, where the generated combination of the level number and the number is a hierarchical code of the agent client; and

Obtaining the merchant information, and integrating the obtained merchant information, the affiliate request, and the hierarchical code through the codec to generate an authorization code of the agent client.

[Claim 4] The method for processing multi-level promotion information of an e-commerce platform product according to claim 2, wherein When the agent client's affiliation request includes the tier code of the agent client, the authorization code is generated as follows:

Determining the agent client level according to the hierarchical code of the upper agent client; generating the agent number and number of the agent client according to the determined level;

Combining the generated tier number and number with the tier code of the agent client of the upper level to form a tier code of the agent client;

The merchant information is obtained from the merchant consumption platform, and the acquired merchant information, the affiliate request, and the hierarchical code of the agent client are integrated by the codec to generate an authorization code of the agent client.