RU2672131C1 - Method for converting hyperlinks on the internet into direct links to purchase goods and services - Google Patents

Abstract

FIELD: information technology.SUBSTANCE: invention relates to a method for converting hyperlinks on the Internet into electronic links to the sale of goods or services on a single aggregation service. Method comprises registering electronic links to products or services with the subsequent storage of them in the database of the aggregation service, creating links, necessary for redirecting between specified electronic links and an array of arbitrary ones, including those that do not belong to the owner of electronic links to goods or services, hyperlinks on the Internet, internal links in messengers and social media sites, and global electronic links, including those in the range defined by a letter or numeric mask to external resources from the Internet to relevant goods or services, wherein one electronic link corresponding to a plurality of arbitrary external links, and one arbitrary external link corresponding to only one electronic link, using the personal computer or smartphone of a customer, sending a hyperlink to an input of the aggregation service from an external resource from the Internet or a range of hyperlinks, used as a key to search in the aggregation service database to obtain only one electronic link to purchase goods or services under the terms of a seller.EFFECT: technical result is the automatic conversion of hyperlinks.1 cl

Description

The invention relates to the field of information technology, in particular to a software and hardware method for comparing theoretically all global links on the Internet with electronic links to the sale of goods / services.

Various trading platforms are known from the prior art, for example, a method for combining data on a server (electronic trading platform), which includes collecting and combining information about offers of goods and services from suppliers in a central server device equipped with a means of communication with suppliers' servers and computers of social global information users networks, placing information on offers of goods and services from suppliers in a central server device and receiving requests from users for the purchase of goods in services, unify information on offers of goods and services from suppliers and demonstrate unified information in a user terminal system in the form of an electronic catalog located in a central server device, and also create a purchase order with subsequent redirection of the user to the server of the corresponding supplier (RU 2470363 12/20/2012). This patent describes the work of the trading platform, where you can come and choose the right product (one supplier) by selecting offers by price, manufacturer, consumer properties, delivery times, etc. After selection, a redirect to the supplier’s website is carried out, where payment is made and deals.

The disadvantages of this method are: redirection to the server of the supplier, direct interaction of the buyer with the supplier, in addition, this method does not cover all the methods leading to the sale of goods and services and is a special case of the search system.

The technical problem to which the proposed invention is directed is to expand the arsenal of software and hardware products, the parameters and characteristics of which provide enhanced functionality in the selection of goods and services on the Internet using third-party resource links (external hyperlinks) with the possibility of implementing the transition method purchase, in which goods and services become available for purchase to the Internet user using hyperlinks to these goods and services, about hovering external resources.

The technical result achieved by the implementation of this invention is to expand the arsenal of technical means (replaces the online store, regular store, supermarket, social networks without restrictions and registration) by ensuring the automatic availability of goods and / or services for purchases to the Internet user using hyperlinks to these goods and services related to external resources, which leads to a simplification of the method of electronic sale of goods and / or services and increase sales efficiency by increasing b The speed of finding goods and / or services, because buyers do not need to use the built-in resources of online stores to search, select and compare goods / services, but you can use the power of world search engines.

The specified technical result is achieved in a method of converting (by hardware-software redirect) hyperlinks on the Internet to electronic links to sell goods or services on a single aggregation service of such links, registering electronic links about goods or services with their subsequent storage in the aggregation service database , affixing the connection necessary for redirecting between the indicated electronic links and an array of arbitrary, including those not belonging to the owner of electronic links about services, hyperlinks on the Internet, internal links in instant messengers and social networks, and other global electronic links that are available, including a range of masks on external resources from the Internet for relevant goods or services of the seller (customer of this service) to ensure technical compliance the specified hyperlinks within the aggregation service with the possibility for the buyer to submit a hyperlink from an external resource from the Internet to the entrance to receive an electronic link to purchase goods or and services on the terms of the seller (customer of this service).

The claimed invention is a technology for collecting external / third-party links (hereinafter referred to as “Banana”) from the Internet and is a redirect service (redirect service) in which these links are collected and stored, accurately matching them with electronic links to the purchase of goods and services and is used to acquiring goods and services on the Internet, as a rule, for sellers who occupy (or plan to occupy) a significant segment of the market for certain goods or services.

Banana technology implements a purchase transition method in which goods and / or services are made available for purchase to an Internet user by redirecting to these goods / services from external Internet links. The search for such external links and their selection (selection) is carried out by any method available on the Internet (for example, a browser or a mobile application), the collection of goods / services for purchase is carried out by collecting external links to goods and services, and the correlation of external links with an electronic link about the sale of goods and services, which in turn leads to commercial conditions, provides specialized redirect service (which is the subject of the present invention), made in the form of a hardware-software structure, as described but lower.

Thus, with the help of this service, an unambiguous correspondence is established between external resources links and electronic links, leading to commercial advertisements of sellers about goods / services, which allows sellers and buyers to use absolutely any external links in order to find each other, leading to expanding the arsenal of technical means (replaces an online store, an ordinary store, a supermarket, social networks without restrictions and registration) and simplifies and increases the efficiency of the electronic method throne sale of goods and / or services.

As external links, any objects (page, image, video, sound, other media object) can be used, for example, a photograph of a certain product, can be placed on the Internet on any public resources:

- query results of global search engines of the class Google, Baidu, Bung, Yahoo !, DuckDuckGo, Yandex and their analogues),

- specialized classified sites, both marketplaces and non-marketplaces (such as Amazon, AliExpress, Yandex.Market, Avito, Yula and other sites of this class),

- on any Internet sites, theoretically - all sites of the global Internet, including sites of competing companies.

Due to the fact that each object (or image, or video, or other media object) on the Internet has a unique global link (URL) or other global identifier, it can be used as a source of input data for redirecting to an electronic link leading to a commercial ad on the aggregation service of such ads.

Thus, hyperlinks can be to any resources, including freely distributed, publicly available or closed, active or not valid, geographically relevant or not, direct or generated by a mask, providing for sampling, etc .; further use of these links is at the discretion of the seller (customer of this service), but in any case, the use is for commercial purposes, such as the opportunity for potential buyers to take a link and check the ability to purchase a product or service from the software and hardware of the copyright holder of the patented service ( obviously relevant information contained in this link) on the terms of the seller acting as the customer of the service.

The Banana service implements such a technology in which a single electronic link to a commercial ad corresponds to many (theoretically - arbitrarily many, limited only by the database size and processing time) external links. In other words, the same commercial ad can be found in several ways.

For example, there is an electronic link to a commercial ad that contains: “Bananas, 1 kg, price 100 rubles. Delivery in Russia is 100 rubles to 5 kg, from 5 kg - free of charge, to Belarus - 110 rubles per 5 kg, from 5 kg - free of charge. ”External links correspond to this announcement:

https://www.google.com/search?q=banana&newwindow=1&source=lnms&tbm=isch&sa=X&ved=0ahUKEwifvvnnvfXUAhUEApoKHcIEBeMQ_AUICigB&biw=1440&bih=826#imgQcMJCJMJCJMJCJJJJJ

https://yandex.ru/images/search?text= bananas&img_url=http%3A%2F%2Fcs8.pikabu.ru%2Fpost_img%2F2016%2F03%2F09%2F6%2F1457517329199175546.jpg&pos=5&rpt=simage.

The links are different and are located on different servers, but they redirect to the same electronic link containing the seller’s commercial ad. The Banana service maintains a correspondence between a commercial ad and many external links. In this case, only one commercial ad corresponds to one specific external link, that is, Banana technology works with exact match and mask matches (alphanumeric, digital, etc.).

The claimed invention opens up a number of technological possibilities:

1. There is an alternative to online stores, and in the future, the method (technology) can completely replace them, making essentially all online stores global and operating under one service. If the service is sufficiently widespread, each link and every object on the Internet can be checked by customers on this service to get information about the product and service relevant to this link.

2. For search, selection and comparison of goods, sellers and buyers do not need to create and use the built-in resources of online stores, but you can use the power of world search engines to the fullest extent by “connecting” ads to the results of search queries.

3. New opportunities for sellers in the promotion of goods and services: booking the most popular links in search engines, the ability to offer goods and services that are relevant to the current geographical location of customers, work with the target audience at a qualitatively new level, using existing technologies of personalized search engine results.

Description of the firmware

Technically, the service is a global (single on all pages, all types of links and all types of ads) database containing the relationship between hyperlinks (arrays of hyperlinks identified by a mask) on the Internet and links to seller’s ads with the ability to convert links at the user's request ( redirect).

The firmware of the Banana service is implemented as a server that has a permanent connection to the Internet and executable code on it. The indicated part represents a hardware-software complex capable of solving the problem of global aggregation of Internet links (including pictures, videos, multimedia articles, etc.) without involving (attracting) the resources that are the owners of these resources.

The hardware and software part includes:

- A server or a distributed server system (powerful enough for online processing of parallel highly selective search queries in the database of hundreds of millions of hyperlinks from millions of users)

- The software part on the server (a database with executable code) that stores data and fulfills search queries.

The scheme of the firmware is as follows.

An electronic resource (hyperlink, pool of hyperlinks, ip-addresses) is provided by the seller (the customer of this service). This resource, in accordance with information from the seller, is compared with an electronic link to a commercial ad (link to a product or service, or a group of goods and services) in such a way that the system can fulfill a user's search query by supplying an exact link (range) as a key, and as a result of the search, it provided one link to a commercial ad, thus realizing the principle of redirects. If the link or range of links does not match any commercial ad, the service does not return information.

For customers, the service operates in one of the following options:

- as a client application for Internet users (as part of an application for a personal computer or smartphone) and accepting search queries, promptly offers redirect results

- as a "trade proxy server" on the Internet - the address to which client applications access, in order to replace links with advertisements. It is assumed that this “trade proxy server” can act as an intermediate (intermediate) level for other proxy servers that directly mediate the redirection of network traffic.

Claims (4)

The method of converting Internet hyperlinks into electronic links to the sale of goods or services on a single aggregation service, made in the form of a server or a distributed server system containing software, characterized in that using the aggregation service register electronic links about goods or services with their subsequent storage in the aggregation service database, affix the links necessary for redirection between the indicated electronic links and an array of arbitrary, including non-owner electronic links about goods or services, hyperlinks on the Internet, internal links in instant messengers and social networks and global electronic links, including those in the range defined by an alphanumeric mask for external resources from the Internet for relevant goods or services of the seller to ensure technical compliance of these hyperlinks inside with aggregation service, in this case, one electronic link corresponds to many arbitrary external links, and one arbitrary external link corresponds to only one electronic link, using a personal computer or smartphone, the buyer provides an opportunity for the buyer, having sent to the input of the aggregation service a hyperlink from an external resource from the Internet or a range of hyperlinks used as a key to search in the database of the aggregation service, to receive only one electronic purchase link at the output of the aggregation service goods or services on the terms of the seller.