WO2018205925A1 - 推广内容的处理方法、装置、系统及存储介质 - Google Patents

推广内容的处理方法、装置、系统及存储介质 Download PDF

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Publication number
WO2018205925A1
WO2018205925A1 PCT/CN2018/086018 CN2018086018W WO2018205925A1 WO 2018205925 A1 WO2018205925 A1 WO 2018205925A1 CN 2018086018 W CN2018086018 W CN 2018086018W WO 2018205925 A1 WO2018205925 A1 WO 2018205925A1
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WO
WIPO (PCT)
Prior art keywords
landing page
data
promotion content
link address
page
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PCT/CN2018/086018
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English (en)
French (fr)
Inventor
周彬
Original Assignee
腾讯科技（深圳）有限公司
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Publication of WO2018205925A1 publication Critical patent/WO2018205925A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Definitions

  • the present application relates to the field of Internet technologies, and in particular, to a method, an apparatus, a system, and a storage medium for promoting content push.
  • Pushing method where landing page means that the visitor sees a specific marketing campaign with a clear theme from you elsewhere - through email, social media or advertising, etc., click to link to your website
  • Landing pages provide visitors with a “target-to-clear” access experience: by presenting a specific page, point them to a clear path to continue to deepen their relationship with your site.
  • the application example provides a promotion content pushing method, which is applied to an application client, and the method includes: sending a promotion content acquisition request to the promotion content delivery platform; and receiving the promotion that the promotion content delivery platform returns according to the promotion content acquisition request.
  • the information of the content material wherein the information of the promotion content material includes a link address of the landing page; displaying the promotion content including the link address of the landing page according to the information of the promotion content material; and receiving the promotion content delivery platform to send
  • the data of the landing page corresponding to the link address of the landing page caches the received data of the landing page locally; in response to the operation of the link address of the landing page in the displayed promotional content, the reading Locally buffering the data of the landing page, and displaying the landing page according to the read data of the landing page.
  • the application example further provides a promotion content pushing method, which is applied to a promotion content delivery platform, and the method includes: receiving a promotion content material uploaded by a promoter client and a link address of the landing page; and obtaining the promotion content according to the application client. Determining, determining the promotional content material to be pushed, and transmitting the determined information of the promotional content material to the application client, wherein the information of the promotional content material includes a link address of the landing page; The link address of the page obtains the data of the landing page from the website server; sends the data of the landing page to the application client, so that the application client caches it locally, and responds to the promotional content displayed The operation of the link address of the landing page is performed, and the landing page is displayed according to the landing page data read from the local.
  • the application example further provides a promotion content pushing device, the device comprising a processor and a memory, the memory storing computer readable instructions, the processor may be configured to: send a promotion content acquisition request to the promotion content delivery platform; and receive The promotion content delivery platform obtains the information of the promotion content material returned by the promotion content according to the promotion content, wherein the information of the promotion content material includes a link address of the landing page; and the information display according to the promotion content material includes the landing The promotion content of the link address of the page; receiving the data of the landing page corresponding to the link address of the landing page sent by the promotion content delivery platform, and buffering the received data of the landing page locally; and responding to the The operation of the link address of the landing page in the displayed promotion content reads the data of the landing page of the local cache, and displays the landing page according to the read data of the landing page.
  • the device comprising a processor and a memory, the memory storing computer readable instructions
  • the processor may be configured to: send a promotion content acquisition request to the promotion content delivery platform; and
  • the application example further provides a promotional content pushing device, the device comprising a processor and a memory, wherein the memory stores computer readable instructions, and the processor is configured to: receive the promotional content material uploaded by the promoter client and landing a link address of the page; determining, according to the promotion content acquisition request sent by the application client, the promotion content material to be pushed, and transmitting the determined information of the promotion content material to the application client, wherein the promotion content
  • the information of the material includes a link address of the landing page; the data of the landing page is obtained from the website server according to the link address of the landing page; and the data of the landing page is sent to the application client, so that the application client Caching it locally, and in response to the operation of the link address for the landing page in the displayed promotional content, the landing page is presented based on the landing page data read from the local.
  • the application example further provides a promotion content pushing system, the system includes: an application client, a promotion content delivery platform, and a promoter client, wherein the promotion content delivery platform receives the promotion content uploaded by the promotion client a link address of the material and the landing page; the application client sends a promotion content acquisition request to the promotion content delivery platform; the promotion content delivery platform further determines the promotion content material to be pushed according to the promotion content acquisition request, and The determined information of the promotional content material is sent to the application client, where the information of the promotion content material includes a link address of the landing page; the application client further displays the information according to the information of the promotion content material.
  • the promotion content of the landing page of the landing page; the promotion content delivery platform further acquires the data of the landing page from the website server according to the link address of the landing page; and sends the data of the landing page to the application client
  • the application client further receives the promotion content Putting data of the landing page corresponding to the link address of the landing page sent by the platform, and buffering the received data of the landing page locally; in response to the operation of the link address of the landing page in the displayed promotional content Reading the data of the landing page of the local cache, and displaying the landing page according to the read data of the landing page.
  • the application examples also provide a computer readable storage medium storing computer readable instructions that are executable by at least one processor.
  • the cached landing page can be quickly displayed, and the display effect of the application client is improved.
  • FIG. 1 is a schematic diagram of a system architecture involved in an example of the present application.
  • FIG. 3 is a schematic diagram of a user interface involved in an example of the present application.
  • FIG. 4 is a schematic diagram of another user interface involved in an example of the present application.
  • FIG. 5 is a schematic diagram of still another user interface involved in the example of the present application.
  • FIG. 6 is a flow chart of a method of another example of the present application.
  • FIG. 7 is a message interaction diagram of a promotion content pushing method according to an example of the present application.
  • Figure 8 is a structural diagram of an apparatus of an example of the present application.
  • FIG. 9 is a structural diagram of a device of another example of the present application.
  • FIG. 10 is a structural diagram of an apparatus of an example of the present application.
  • the application example of the present application proposes a promotion content pushing method, which can be applied to the system architecture shown in FIG.
  • the system architecture includes an application client 101, an application server 102, a promotion content delivery platform 103, a website server 104, and a promoter client 105, which communicate via the Internet 106.
  • the promoter uploads data of an application (app) to the website server 104 through the promoter client 105, wherein the data of the app includes a software package of the app, a detailed description, and the like, and the website server 104 generates data according to the app.
  • a download details page ie, a landing page
  • the link address ie, the URL
  • the user can also access the download details page of the application provided by the website server 104 to post a comment, so that the app data further includes the comment content.
  • the promotion party uploads the promotional content material related to the above-mentioned app to the promotion content delivery platform 103, wherein the promotion content material may include: text, a picture, and/or a video. Also included is the URL of the landing page.
  • the user accesses the application server 102 by using the application client 101 (such as a video app), such as browsing a page or watching an online video.
  • the application server 102 may be a web server that provides various Internet services, such as a portal server, providing online video/ The server of the audio playback service, the server of the social platform, and the like.
  • a software development kit for implementing promotional content (such as advertisement) push in the client 101, such as an advertisement SDK
  • the promotion content delivery platform 103 sends a promotion content push request (such as an advertisement exposure request), and the promotion content delivery request carries the user identifier, and the promotion content delivery platform 103 performs the menu processing of the promotion content according to the user information carried in the request and selects the preparation.
  • the information of the order is carried in a promotional content push response (such as an advertisement exposure response) and sent to the application client 101.
  • the information of the order may include the URL of the creative and the URL of the landing page.
  • some promotional content does not have a landing page, and the corresponding promotional content order information does not include the landing page link address, and the application example is mainly for the promotion content with the landing page.
  • the application client 101 displays the promotion content, and in response to the operation of the link address of the landing page in the displayed promotion content, initiates a data acquisition request of the landing page to the promotion content delivery platform 103,
  • the obtaining request carries the link address of the landing page
  • the promotion content delivery platform 103 acquires the data of the landing page from the website server 104 according to the link address of the landing page, and sends the data of the landing page to the application client 101. To display the landing page.
  • the problem that may exist in the above example is that the connection between the promotion content delivery platform 103 and the website server 104 is unstable, and multiple attempts are required to connect successfully, so that the data acquisition time of the landing page is too long, and the user waits for loading and landing.
  • the time of the page data makes it easy for the user to abandon the above loading and program downloading, which is contrary to the purpose of the landing page itself - for promotion and marketing. Therefore, the present application proposes another example, in this example, the application While the client 101 displays the promotion content, the promotion content delivery platform 103 connects (multiple times) the website server 104, and acquires data of the landing page from the website server 104 according to the landing page address, and the data of the landing page is Sent to the application client 101 for caching. During the presentation of the promotional content, in response to the operation of the link address of the landing page in the displayed promotional content, the application client 101 directly displays the landing page.
  • the system architecture shown in FIG. 1 is a system architecture for pushing internet advertisements, wherein the promotion content delivery platform 103 can be an advertisement delivery platform, the promotion party can be an advertiser, and the push request can be an advertisement exposure request. (impression), each push of the advertisement to the application client 101 may be referred to as an advertisement exposure.
  • the promotion content pushing method proposed by the present application is applicable to the application client 101, as shown in FIG. 2, and includes the following steps:
  • Step 201 Send a promotion content acquisition request to the promotion content delivery platform.
  • the user opens a certain page of the application client 101, wherein the page includes the promotion content, such as opening a social circle of the WeChat application, wherein the social circle friend dynamics may have a stream video advertisement, or open an application client.
  • End 101 such as a video app, to watch an online video, the video contains a patch advertisement, or the episode in the video app is played for a certain time (such as the end of the episode play), etc.
  • the application client 101 A software development kit (SDK) for implementing promotional content (such as advertisement) push, such as an advertisement SDK, sends a promotion content acquisition request to the promotion content delivery platform 103.
  • SDK software development kit
  • Step 202 Receive information of the promotion content material returned by the promotion content delivery platform according to the promotion content acquisition request, where the information of the promotion content material includes a link address of the landing page.
  • the promotional content material may include: a link address (URL) of a text, a picture, and a picture/video.
  • a link address URL
  • Step 203 Display promotion content including a link address of the landing page according to the information of the promotion content material.
  • the application client 101 may acquire the picture/video from the server that stores the picture/video according to the link address of the picture/video included in the promotion content material, and display the picture/video. Since the information of the promotion content material includes a link address of the landing page, when the promotion content is displayed, the link address of the landing page can be clicked by the user anywhere in the promotion content display area.
  • the application client 101 displays the promotion content including the link address of the landing page on the first page, wherein the displaying the landing page includes: switching from the first page to the second page And displaying the landing page in the second page.
  • the first page is as shown in FIG. 3.
  • the video app displays a video app homepage in response to a user's click operation, and displays a plurality of videos and an advertisement content 301 in the homepage, and the advertisement content 301 is embedded in the video list.
  • the advertising content 301 like a video, does not affect the user's video viewing.
  • This type of advertisement is also known as a video stream advertisement. Among them, in the display area 301 of the advertisement content, the user can click.
  • Figure 3 shows a part of the content of a game software (such as the Battle of Zombies), the content of which is displayed in the form of animation, video, etc., and the part of the content carries the link address of the landing page, through which the content of the part is displayed.
  • the video app responds to the click operation, and switches the page shown in FIG. 3 to the page shown in FIG. 4 (ie, the second page). , which describes the details page of the application.
  • the user can further understand the application (such as the zombie battle) through the application details page shown in FIG. 4, such as clicking the control 401 (such as a page label) to further understand the use and display of the application, click
  • the control 402 can understand the usage experience of other users on the application, and through the above various aspects, determine whether to download the application, wherein the user can click on the control 403 (such as a button) to download and obtain the application, thereby improving The conversion rate of the above ad content.
  • Step 204 Receive data of the landing page corresponding to the link address of the landing page sent by the promotion content delivery platform, and cache the received data of the landing page locally.
  • the application client 101 receives the data of the landing page corresponding to the link address of the landing page sent by the promotion content delivery platform 103 (ie, the page data of the application details page), and receives the content.
  • the data of the landing page is cached locally, so that at any moment of the promotion content presentation, the application client 101 can display its cached response in response to the operation of the link address of the landing page in the displayed promotional content.
  • Floor landing page ie, the page data of the application details page
  • the application client 101 can cache the data of the landing page in its memory, so as to display the landing page at any time in response to the user's click-to-click operation.
  • the manner of preloading the data of the landing page is particularly applicable to the case where the promotional content material includes a link address of the landing page, and the promotion content delivery platform 103 is unstable in connection with the website server 104.
  • advertisers upload some app data to the App Store via the advertiser client (App Store (part of the iTunes Store), a service for iPhone, iPod Touch, iPad, and Mac that allows users to access the iTunes Store or Mac App
  • the Store website browses and downloads some applications developed for the iPhone Software Development Kit (SDK) or Mac SDK for users of the IOS system to download, and the App Store generates and downloads the details page of the app based on the data of the above app, and Return the link address of the app details page to the advertiser client.
  • the advertiser uploads the creative related to the app to the advertisement platform, wherein the creative includes the link address of the app details page (ie, the link address of the landing page).
  • the advertisement delivery platform connects the App Store when the video app displays the advertisement, and loads the data of the landing page, and sends the data of the landing page to the video app for caching, so that the video app can respond to The user clicks on the advertisement to display the app details page at any time.
  • This method can effectively reduce the loading time of the above app details page, and avoid the situation that the user gives up the download because he has no patience to wait.
  • Step 205 responsive to the operation of the link address of the landing page in the displayed promotion content, reading data of the locally cached landing page, and displaying the landing according to the read data of the landing page page.
  • the application client 101 After the application client 101 receives the operation of the link address of the landing page in the displayed promotion content, it is determined whether the data of the landing page corresponding to the link address of the landing page is cached in the application client 101. Locally, if the data of the landing page is cached locally, the application client 101 reads the data of the landing page that is locally cached, and displays the landing page according to the read data of the landing page; When the data of the landing page is not cached, the data of the landing page is obtained from the website server according to the link address of the landing page, and the landing page is displayed according to the acquired data of the landing page.
  • the video app can quickly switch the page shown in FIG. 3 to the application shown in FIG. 4 in response to the user's clicking operation when displaying the promotional content shown (
  • the details page such as the Battle of Zombies, to let the user know about the application and download it without a white screen during the switching process or the application details page cannot be loaded successfully.
  • the application client 101 displays the promotional content including the link address of the landing page on the first page, wherein the displaying the landing page includes: displaying the designated area in the first page The landing page.
  • the video app may further cause the promotion content and the application details page to be displayed in the same page
  • the promotion content display area 501 is at an upper part of the page
  • the application details are
  • the page display area 502 is at the bottom of the page, which can be implemented by adding a floating layer to the page displaying the promotion content
  • the floating layer content is an application detail page
  • the floating layer covers the lower part of the promotion content page (ie, the promotion content)
  • the lower part of the display area 501 such as when the mobile phone vertical screen plays an advertisement (that is, the advertisement is not played in full screen, if the advertisement is played in full screen, the display is displayed by using the foregoing switching manner, for example, the first page shown in FIG.
  • the advertisement play page is displayed on the same screen as the floating layer of the application application details page.
  • the user can continuously view the promotion content, and can also understand the The app details page to improve the performance of the video app, thereby improving the user experience.
  • the data of the landing page cached locally is released.
  • the data of the landing page cached locally is retained when the second page is closed.
  • the advertisement play is not finished, even if the landing page as shown in FIG. 4 is closed, the data of the landing page is still cached in the video app, so that the landing page is displayed again in response to the user's operation.
  • the application client 101 receives and caches the data of the landing page from the promotion content delivery platform 103 while displaying the promotion content, so that it can respond to the user at any time during the presentation of the promotion content. Clicking the operation to quickly display the cached landing page reduces the time for the user to wait for the data loading of the landing page, and also prevents the data of the landing page from being successfully loaded, thereby improving the application client 101 display effect. The fluency of the user improves the user experience.
  • the present application further provides a promotion content pushing method, which is applied to the promotion content delivery platform 103. As shown in FIG. 6, the method includes the following steps:
  • Step 601 Receive the link content of the promotion content material and the landing page uploaded by the promoter client.
  • the landing page is accessed according to the landing page address, and the promotion content material and the landing page are reviewed; when the promotion content material and the landing page pass the review, performing subsequent processing
  • the audit result is fed back to the promoter client or the promoter client is notified to re-upload the promotional content material.
  • the promotion content delivery platform 103 reviews the format and content of the promotion content material and the landing page. If the promotion content material meets the requirements, the promotion content delivery platform 103 saves the promotion content material; The required promotion content material or landing page cannot be approved. At this time, the promotion content delivery platform 103 will feedback the evaluation result to the promoter client or notify the promoter client, and the promoter client may choose to re-upload the site again. Promote content material.
  • Step 602 Determine, according to the promotion content acquisition request sent by the application client, the promotion content material to be pushed, and send the determined information of the promotion content material to the application client, where the promotion content material is The information includes a link address of the landing page, such that the application client displays the promotion content including the link address of the landing page according to the information of the promotion content material.
  • the promotion content delivery platform performs menu selection processing of the promotion content according to the user information carried by the promotion content acquisition request, and selects a promotion content order to be exposed for the user, and carries the information of the promotion content order in the promotion content. Push the response and send it to the app client.
  • the information of the order may include a link address (URL) of the creative and a link address (URL) of the landing page.
  • Step 603 Acquire data of the landing page from the website server according to the link address of the landing page.
  • the promotional content delivery platform determines whether the website server belongs to a predetermined server set.
  • the set of predetermined servers is a collection of pre-maintained web servers that are susceptible to failure in connection.
  • the promotion content delivery platform connects to the website server, and obtains the data of the landing page from the website server according to the link address of the landing page; when the website server does not belong to the website
  • the promotion content delivery platform acquires the data of the landing page from the website server according to the landing address of the landing page in response to the landing page data acquisition request sent by the application client, and the The data of the landing page is sent to the application client, so that the application client presents the landing page according to the landing page data.
  • a retry mechanism may be adopted, that is, when the connection fails, the connection may be reconnected, so that the advertisement delivery platform may go through multiple attempts to provide the landing.
  • the web server of the page page data establishes a connection to obtain data of the landing page. If the website server providing the landing page does not belong to the predetermined website server, then the promotion content delivery platform does not perform a connection with the website server that provides the data of the landing page.
  • the URL of the landing page includes a URL of the website server
  • the promotion content delivery platform determines whether the website server belongs to the predetermined server set according to a URL of the landing page.
  • the promotion content delivery platform obtains the URL of the website server that provides the landing page according to the URL of the landing page, and matches the URL of the website server with the URL of the predetermined website server, if the URL of the website server and the predetermined server set When the URLs of any of the website servers match, determining that the website server belongs to the predetermined server set; if the URL of the website server does not match the URLs of all website servers in the predetermined server set, determining The website server does not belong to a predetermined set of servers.
  • Step 604 Send the data of the landing page to the application client, so that the application client caches it locally, and responds to the operation of the link address of the landing page in the displayed promotional content, according to The landing page data read from the local display the landing page.
  • FIG. 7 shows a message interaction diagram of an advertisement push instance provided by an example of the present application.
  • the advertisement delivery platform corresponds to the promotion content delivery platform above
  • the video app corresponds to the application client above
  • the video server corresponds to the application server above
  • the website is the Apple product exclusive application software store (App Store)
  • the website of the advertiser corresponds to the above-mentioned promoter client
  • the App Store in FIG. 7 refers to the corresponding website server or website platform.
  • the advertisement pushing process includes the following steps:
  • Step 701 The advertiser uploads the data of an app to the App Store through the advertiser client, wherein the data of the app includes a software package and a detailed description of the app, and the App Store generates the download of the app according to the data of the app.
  • the detail page ie, the landing page
  • returns the link address ie, the URL
  • the advertiser is a game developer, and the app is a game installer.
  • the advertiser uploads the app data to the App through the advertiser client in order to promote the app to the IOS system.
  • the store wherein the data of the app includes a software package of the game and a detailed page for introducing the game, and the App Store generates a download detail page (ie, a landing page) of the app according to the data of the app, and the landing page is Figure 4 shows.
  • Step 702 The advertiser uploads the creative related to the app to the advertisement delivery platform through the advertiser client, where the creative carries the URL of the landing page.
  • Step 703 The user accesses the video server to watch the video through the video app, and the advertisement SDK in the video app sends an advertisement push request (such as an advertisement exposure request) to the advertisement delivery platform.
  • an advertisement push request such as an advertisement exposure request
  • Step 704 The advertisement delivery platform performs the menu processing of the advertisement according to the user information carried by the advertisement push request, and selects an advertisement order that is to be exposed for the user, and carries the information of the advertisement order in an advertisement push response (such as an advertisement exposure response). Send it to the video app.
  • the information of the insertion order may include a link address (URL) of the creative and a link address of the landing page.
  • URL link address
  • some advertisements do not have a landing page, and the information of the corresponding advertisement order does not include the link address of the landing page, and the example of the present application is mainly for the advertisement with the landing page.
  • Step 705 After the step 704 is performed in parallel or after the predetermined time is started in step 704, the advertisement delivery platform determines, according to the URL of the landing page, whether the APP Store belongs to a predetermined server set pre-maintained by the advertisement delivery platform.
  • the URL of the landing page includes the URL of the website server that provides the landing page.
  • the prefix portion of the URL of the landing page is the URL of the website server, so that the URL of the landing page and each website server in the predetermined server collection are used.
  • the URL is matched to determine whether the website service area providing the landing page is one of the predetermined website servers.
  • the predetermined set of servers is a collection of pre-maintained web servers that are susceptible to failure to connect.
  • the advertisement delivery platform connects to the App Store, and acquires data of the app detail page according to the link address of the landing page.
  • a retry mechanism can be adopted, that is, when the connection fails, the connection can be reconnected, so that the advertisement delivery platform may make a connection with the App Store after multiple attempts to obtain the app details page. data.
  • the advertisement delivery platform does not perform the connection with the APP Store (ie, steps 705 to 706 are not performed), and the advertisement delivery platform performs a normal operation process, that is, The video app performs a connection with the APP Store after the acquisition request of the data of the app details page is sent to the advertisement delivery platform in response to the user clicking the link address of the landing page, from the APP Store Obtaining data of the app detail page, and transmitting the data of the app detail page to the video app, and after receiving the data of the app detail page, the video app displays the app detail page.
  • Step 706 The advertisement delivery platform sends the data of the app details page to the video app for caching, so that the video app loads the app details page in the memory.
  • Step 707 When the video app receives the information of the advertisement order in step 704, according to the link address of the creative material, the creative material can be pulled and the advertisement display page is displayed by using the pulled advertisement, and the landing page is included in the advertisement page. Link address. In response to the user clicking on the link address of the landing page, the video app reads the data of the app details page from the memory and directly displays the app details page.
  • the example of the present application further provides a promotion content pushing device 800.
  • the device 800 includes:
  • the sending module 801 sends a promotion content acquisition request to the promotion content delivery platform.
  • the receiving module 802 is configured to receive information about the promotional content material returned by the promotion content delivery platform according to the promotion content acquisition request, where the information of the promotion content material includes a link address of the landing page; and receiving the promotion content delivery platform The data of the landing page corresponding to the linked address of the landing page is sent, and the received data of the landing page is cached locally.
  • the display module 803 according to the information of the promotion content material, displaying the promotion content including the link address of the landing page; and reading the local cache in response to the operation of the link address of the landing page in the displayed promotion content And displaying the data of the landing page, and displaying the landing page according to the read data of the landing page.
  • the display module 803 when the data of the landing page is locally cached, the display module 803 reads the data of the landing page that is locally cached, and displays the landing according to the read data of the landing page. When the data of the landing page is not cached locally, the display module 803 acquires the data of the landing page from the website server according to the link address of the landing page, and displays according to the acquired data of the landing page. The landing page.
  • the apparatus 800 further includes a release module 804 that releases data of the landing page cached locally when the promotional content presentation of the link address containing the landing page ends.
  • the present application example also proposes a promotional content pushing device 900.
  • the device 900 includes:
  • the receiving module 901 receives the promotional content material uploaded by the promoter client and the link address of the landing page.
  • the sending module 902 determines the promotion content material to be pushed, and sends the determined information of the promotion content material to the application client, where the promotion content material
  • the information includes a link address of the landing page, such that the application client displays the promotion content including the link address of the landing page according to the information of the promotion content material; and sends the data of the landing page to the application client. Ending, so that the application client caches it locally, and in response to the operation of the link address of the landing page in the displayed promotional content, the landing page is displayed based on the landing page data read from the local.
  • the obtaining module 903 is configured to acquire data of the landing page from the website server according to the link address of the landing page.
  • the obtaining module 903 acquires data of the landing page from the website server according to the link address of the landing page, wherein the predetermined server set is pre- Maintaining a collection of web servers that are prone to failure; when the web server does not belong to the predetermined server set, the obtaining module 903 is configured according to the landing page in response to the landing page data acquisition request sent by the application client
  • the link address obtains the data of the landing page from the website server, and the sending module 902 sends the data of the landing page to the application client, so that the application client displays the data according to the landing page data.
  • Floor landing page when the website server belongs to a predetermined web server set, the obtaining module 903 acquires data of the landing page from the website server according to the link address of the landing page, wherein the predetermined server set is pre- Maintaining a collection of web servers that are prone to failure; when the web server does not belong to the predetermined server set, the obtaining module 903 is configured according to the landing page in response to the landing page data acquisition request sent by
  • the example of the present application further provides a promotion content pushing system, where the system includes: an application client, a promotion content delivery platform, and a promoter client, where
  • the promotion content delivery platform receives the promotion content material uploaded by the promoter client and the link address of the landing page;
  • the promotion content delivery platform further determines the promotion content material to be pushed according to the promotion content acquisition request, and sends the determined information of the promotion content material to the application client, where the promotion content material is The information includes the link address of the landing page;
  • the application client further displays the promotion content including the link address of the landing page according to the information of the promotion content material;
  • the promotion content delivery platform further acquires the data of the landing page from the website server according to the link address of the landing page; and sends the data of the landing page to the application client;
  • the application client further receives data of the landing page corresponding to the link address of the landing page sent by the promotion content delivery platform, and caches the received data of the landing page locally; in response to the promotion of the displayed The operation of the link address of the landing page in the content, reading the data of the landing page cached locally, and displaying the landing page according to the read data of the landing page.
  • the methods and apparatus in the various examples of the present application and the modules therein may be integrated into one processing unit, or each module may exist physically separately, or two or more devices or modules may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.
  • the above apparatus can be executed in various computing devices that can perform user information processing based on the Internet and loaded in the memory of the computing device.
  • FIG. 10 is a diagram showing the composition of a computing device in which a content push device is promoted.
  • the computing device includes one or more processors (CPUs) 1002, communication modules 1004, memories 1006, user interfaces 1010, and a communication bus 1008 for interconnecting these components.
  • processors CPUs
  • communication modules 1004
  • memories 1006
  • user interfaces 1010 user interfaces
  • communication bus 1008 for interconnecting these components.
  • the processor 1002 can receive and transmit data through the communication module 1004 to effect network communication and/or local communication.
  • User interface 1010 includes one or more output devices 1012 that include one or more speakers and/or one or more visual displays.
  • User interface 1010 also includes one or more input devices 1014 including, for example, a keyboard, a mouse, a voice command input unit or loudspeaker, a touch screen display, a touch sensitive tablet, a gesture capture camera or other input button or control, and the like.
  • the memory 1006 may be a high speed random access memory such as DRAM, SRAM, DDR RAM, or other random access solid state storage device; or a nonvolatile memory such as one or more magnetic disk storage devices, optical disk storage devices, flash memory devices, Or other non-volatile solid-state storage devices.
  • a high speed random access memory such as DRAM, SRAM, DDR RAM, or other random access solid state storage device
  • nonvolatile memory such as one or more magnetic disk storage devices, optical disk storage devices, flash memory devices, Or other non-volatile solid-state storage devices.
  • the memory 1006 stores a set of instructions executable by the processor 1002, including:
  • An operating system 1016 including a program for processing various basic system services and for performing hardware related tasks
  • the application 1018 includes various programs for implementing promotional content push that enable the processing flow in the various examples described above, such as the data processing device 800 shown in FIG. 8 and/or the device 900 shown in FIG. .
  • data processing apparatus 800 can include modules 801-804 shown in FIG. 8, each of which can store machine-executable instructions.
  • the processor 1002 can realize the functions of the above-described modules 801 to 804 by executing the machine executable instructions in the modules 801 to 804 in the memory 1006.
  • the promotional content push device 900 can include the various modules 901-903 shown in FIG. 9, and each of the modules 901-903 can store a machine executable instruction.
  • the processor 1002 can implement the functions of the above-described modules 901 to 903 by executing the machine executable instructions in the modules 901 to 903 in the memory 1006.
  • each of the examples of the present application can be implemented by a data processing program executed by a data processing device such as a computer.
  • the data processing program constitutes the present invention.
  • a data processing program usually stored in a storage medium is executed by directly reading a program out of a storage medium or by installing or copying the program to a storage device (such as a hard disk and or a memory) of the data processing device. Therefore, such a storage medium also constitutes the present invention.
  • the storage medium can use any type of recording method, such as paper storage medium (such as paper tape, etc.), magnetic storage medium (such as floppy disk, hard disk, flash memory, etc.), optical storage medium (such as CD-ROM, etc.), magneto-optical storage medium ( Such as MO, etc.).
  • the present application examples therefore also disclose a non-volatile storage medium in which is stored a data processing program for performing any of the above-described methods of the examples of the present application.
  • the method steps described in the examples of the present application can be implemented by using a data processing program, and can also be implemented by hardware, for example, by logic gates, switches, application specific integrated circuits (ASICs), programmable logic controllers, and embedded Controllers, etc. are implemented.
  • ASICs application specific integrated circuits
  • programmable logic controllers programmable logic controllers
  • embedded Controllers etc.

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Abstract

本申请实例公开了一种推广内容推送方法、装置、系统及存储介质，所述方法包括：向推广内容投放平台发送推广内容获取请求；接收所述推广内容投放平台根据所述推广内容获取请求返回的推广内容素材的信息，其中，所述推广内容素材的信息包括落地页的链接地址；根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。

Description

推广内容的处理方法、装置、系统及存储介质
本申请要求于2017年05月11日提交中国专利局、申请号为201710329215.1、发明名称为“推广内容的处理方法、装置、系统及存储介质”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及互联网技术领域，尤其涉及一种推广内容推送方法、装置、系统及存储介质。
背景
随着互联网技术的发展，越来越多的数据(包括：文本、图片、音频、视频等)会通过互联网推送给各种用户，所用的推送方式也越来越多样化，落地页是其中一种推送方式，其中，落地页是指访问者在其他地方看到你发出的某个具有明确主题的特定营销活动——通过Email、社交媒体或广告发布的信息等，点击后被链接到你网站上的第一个页面。落地页为访问者提供了一种“目标超明确”的访问体验：通过呈现一个特定页面，为他们指出一条明确的路径继续加深与你网站的关系。
技术内容
本申请实例提供了一种推广内容推送方法，应用于应用客户端，该方法包括：向推广内容投放平台发送推广内容获取请求；接收所述推广内容投放平台根据所述推广内容获取请求返回的推广内容素材的信息，其中，所述推广内容素材的信息包括落地页的链接地址；根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；接收所述 推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
本申请实例还提供了一种推广内容推送方法，应用于推广内容投放平台，该方法包括：接收推广方客户端上传的推广内容素材和落地页的链接地址；根据应用客户端发送的推广内容获取请求，确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址；根据所述落地页的链接地址从网站服务器获取所述落地页的数据；将所述落地页的数据发送至所述应用客户端，以使应用客户端将其缓存在本地，并响应于对于所展示的推广内容中所述落地页的链接地址的操作，根据从本地读取的所述落地页数据展示所述落地页。
本申请实例还提供了一种推广内容推送装置，该装置包括处理器和存储器，所述存储器存储有计算机可读指令，可以使所述处理器：向推广内容投放平台发送推广内容获取请求；接收所述推广内容投放平台根据所述推广内容获取请求返回的推广内容素材的信息，其中，所述推广内容素材的信息包括落地页的链接地址；根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；及响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
本申请实例还提供了一种推广内容推送装置，该装置包括处理器和存储器，所述存储器存储有计算机可读指令，可以使所述处理器：接收 推广方客户端上传的推广内容素材和落地页的链接地址；根据应用客户端发送的推广内容获取请求，确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址；根据所述落地页的链接地址从网站服务器获取所述落地页的数据；及将所述落地页的数据发送至所述应用客户端，以使应用客户端将其缓存在本地，并响应于对于所展示的推广内容中所述落地页的链接地址的操作，根据从本地读取的所述落地页数据展示所述落地页。
本申请实例还提供了一种推广内容推送系统，该系统包括：应用客户端、推广内容投放平台和推广方客户端，其中，所述推广内容投放平台接收所述推广方客户端上传的推广内容素材和落地页的链接地址；所述应用客户端向所述推广内容投放平台发送推广内容获取请求；所述推广内容投放平台进一步根据所述推广内容获取请求确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址；所述应用客户端进一步根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；所述推广内容投放平台进一步根据所述落地页的链接地址从网站服务器获取所述落地页的数据；将所述落地页的数据发送至所述应用客户端；所述应用客户端进一步接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
本申请实例还提供了一种计算机可读存储介质，存储有计算机可读指令，可以使至少一个处理器执行上述方法。
采用上述技术方案，能够快速地展示其缓存的落地页，改善了应用客户端的展示效果。
附图简要说明
为了更清楚地说明本申请实例中的技术方案，下面将对实例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1是本申请实例涉及的一种系统构架示意图；
图2是本申请一实例的方法流程图；
图3是本申请实例涉及的一种用户界面示意图；
图4是本申请实例涉及的另一种用户界面示意图；
图5是本申请实例涉及的又一种用户界面示意图；
图6是是本申请另一实例的方法流程图；
图7为本申请实例涉及的一种推广内容推送方法的消息交互图；
图8是本申请一实例的装置结构图；
图9是本申请另一实例的装置结构图；及
图10是本申请一实例的设备结构图。
实施方式
下面将结合本申请实例中的附图，对本申请实例中的技术方案进行清楚、完整地描述，显然，所描述的实例仅是本申请一部分实例，而不是全部的实例。基于本申请中的实例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实例，都属于本申请实例保护的范围。
本申请实例提出了一种推广内容推送方法，该方法可应用于图1所示的系统构架中。如图1所示，该系统构架包括：应用客户端101、应用服务器102、推广内容投放平台103、网站服务器104和推广方客户端105，这些实体通过互联网106进行通信。
推广方通过推广方客户端105将一应用程序(app)的数据上传至网站服务器104，其中，所述app的数据包括该app的软件程序包、详情描述等，网站服务器104根据该app的数据生成介绍所述应用程序的下载详情页(即落地页)，并将所述落地页的链接地址(即URL)返回给推广方客户端105。当此下载详情页发布之后，用户也可访问网站服务器104提供的该应用程序的下载详情页面发表评论，这样，app数据就进一步包括了评论内容。
通过推广方客户端105，推广方将其需要推广的、与上述app有关的推广内容素材上传至推广内容投放平台103，其中，所述推广内容素材可包括：文本、图片、和/或视频，还包括所述落地页的URL。
用户使用应用客户端101(如视频APP)访问应用服务器102，比如：浏览页面或者观看在线视频等，应用服务器102可以是提供各种互联网服务的网站服务器，比如：门户网站服务器、提供在线视频/音频播放服务的服务器、社交平台的服务器等等。当一用户正使用应用客户端101访问应用服务器102中的媒体内容(如视频)时，应用客户端101中用于实现推广内容(如广告)推送的软件开发包(SDK)，如广告SDK，向推广内容投放平台103发送推广内容推送请求(如广告曝光请求)，所述推广内容推送请求携带用户标识，推广内容投放平台103根据该请求携带的用户信息进行推广内容的选单处理并选择出准备为该用户曝光的订单，将该订单的信息携带在推广内容推送响应(如广告曝光响应)中并将其发送给应用客户端101。其中，该订单的信息可包括广告素材 的URL以及落地页的URL。这里，有些推广内容是不带落地页的，其对应的推广内容订单的信息中就不包括落地页的链接地址，而本申请实例主要是针对带落地页的这种推广内容。
在一些实例中，应用客户端101展示所述推广内容的同时，响应于对所展示的推广内容中所述落地页的链接地址的操作，向推广内容投放平台103发起落地页的数据获取请求，所述获取请求携带所述落地页的链接地址，推广内容投放平台103根据所述落地页的链接地址从网站服务器104获取落地页的数据，并将所述落地页的数据发送至应用客户端101以进行展示所述落地页。
然而上述实例中可能存在的问题是，推广内容投放平台103与网站服务器104的连接不稳定，需要多次尝试才能连接成功，从而使得落地页的数据的获取时间过长，延长了用户等待加载落地页的数据的时间，使得用户很容易放弃上述加载及程序下载，这与落地页本身的目的——进行宣传、营销是相违背的，因此，本申请提出另一实例，在该实例中，应用客户端101展示所述推广内容的同时，推广内容投放平台103连接(可多次)网站服务器104，根据所述落地页地址从网站服务器104获取落地页的数据，并将所述落地页的数据发送至应用客户端101以进行缓存。在所述推广内容的展示期间，响应于对所展示的推广内容中所述落地页的链接地址的操作，应用客户端101直接展示所述落地页。
当上述推广内容为广告时，图1所示的系统构架为推送互联网广告的系统构架，其中，推广内容投放平台103可以为广告投放平台，推广方可以为广告主，推送请求可以为广告曝光请求(impression)，广告每一次向应用客户端101的推送可被称为一次广告曝光。
在一实例中，本申请提出的推广内容推送方法可应用于应用客户端101，如图2所示，包括如下步骤：
步骤201：向推广内容投放平台发送推广内容获取请求。
这里，用户打开应用客户端101的某一页面，其中，该页面包含所述推广内容，如打开微信应用的社交圈，其中社交圈好友动态中会有信息流视频广告，或者打开某一应用客户端101，如视频app进行观看在线视频，该视频中含有贴片广告，或者视频app中的剧集播放到一定时间(如该剧集播放结束)等，在上述情形中，应用客户端101中用于实现推广内容(如广告)推送的软件开发包(SDK)，如广告SDK，均会向推广内容投放平台103发送推广内容获取请求。
步骤202：接收所述推广内容投放平台根据所述推广内容获取请求返回的推广内容素材的信息，其中，所述推广内容素材的信息包括落地页的链接地址。
其中，所述推广内容素材可包括：文字、图片、图片/视频的链接地址(URL)。
步骤203：根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容。
这里，应用客户端101可以根据所述推广内容素材包含的图片/视频的链接地址从相应存储所述图片/视频的服务器中获取所述图片/视频，并展示所述图片/视频。因所述推广内容素材的信息包括落地页的链接地址，所述推广内容在展示时，所述落地页的链接地址在推广内容展示区域的任何地方均能被用户点击。
在一些实例中，应用客户端101在第一页面展示包含所述落地页的链接地址的所述推广内容，其中，所述展示所述落地页包括：从所述第一页面切换至第二页面，并在所述第二页面中展示所述落地页。
例如，所述第一页面如图3所示，视频app响应于用户的点击操作，展示视频app首页，在该首页中展示了多条视频和一条广告内容301， 广告内容301是嵌入在视频列表中的，在视觉上给用户的感觉广告内容301如一条视频一样，不会给用户的视频观看带来影响。这种广告也被称为视频信息流广告。其中，在广告内容的展示区域301中，用户均能进行点击。图3示出的是一个游戏软件(如丧尸之战)的部分内容，该部分内容以动画、视频等形式展示，且该部分内容中携带有落地页的链接地址，通过该部分内容的展示，以吸引用户对该部分内容的展示区域301进行点击，即点击落地页的链接地址，视频app响应该点击操作，将图3所示的页面切换至图4所示的页面(即第二页面)，即介绍所述应用程序的详情页。
用户通过图4所示的应用程序详情页，可以对该应用程序(如丧尸之战)作进一步了解，如点击控件401(如页面标签)可以对该应用程序的使用、展示进行进一步了解，点击控件402可以了解其他用户对该应用程序的使用心得，通过上述多方面的了解，从而决定是否要下载该应用程序，其中，用户可以点击控件403(如按钮)去下载获取该应用程序，从而提高上述广告内容的转化率。
步骤204：接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地。
这里，所述推广内容在展示期间，应用客户端101接收推广内容投放平台103发送的所述落地页的链接地址对应的落地页的数据(即应用程序详情页的页面数据)，并将接收到的所述落地页的数据缓存在本地，从而在所述推广内容展示的任何时刻，应用客户端101能够响应于对所展示的推广内容中所述落地页的链接地址的操作，展示其缓存的落地页。
应用客户端101可以将所述落地页的数据缓存在其内存中，以便于响应于用户的再次点击操作，随时展示所述落地页。这种预先加载所述 落地页的数据的方式，特别适用于所述推广内容素材包含落地页的链接地址，且所述推广内容投放平台103与所述网站服务器104连接不稳定的情形。
例如，广告主通过广告主客户端将一些app的数据上传至App Store(App Store(iTunes Store的一部分)，是针对iPhone、iPod Touch、iPad以及Mac的服务软件，允许用户从iTunes Store或Mac App Store的网站浏览和下载一些为iPhone软件开发包(SDK)或Mac SDK开发的应用程序)以供IOS系统的用户下载，App Store根据上述app的数据生成介绍和下载所述app的详情页，并将所述app详情页的链接地址返回给广告主客户端。通过广告主客户端，广告主上传上述app有关的广告素材至广告投放平台，其中，所述广告素材中包含所述app详情页的链接地址(即落地页的链接地址)。由于广告投放平台与App Store的连接不稳定，使得广告投放平台与App Store的连接时间过长，或者广告投放平台与App Store的连接不上的情形出现，这样就导致广告投放平台响应视频app的落地页的数据获取请求时，无法及时将落地页的数据返回给视频app。在本申请实例中，广告投放平台在视频app展示所述广告时，连接App Store，并将落地页的数据加载完成，同时将落地页的数据发送给视频app进行缓存，以便视频app能够响应于用户点击所述广告的操作，随时展示所述app详情页。这种方式能够有效的减少上述app详情页的加载时间，避免用户因没有耐心等待而放弃下载的情况出现。
步骤205：响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
在一些实例中，应用客户端101接收到对所展示的推广内容中所述 落地页的链接地址的操作之后，判断所述落地页的链接地址对应的落地页的数据是否缓存在应用客户端101本地，若本地缓存有所述落地页的数据时，应用客户端101读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页；若本地未缓存所述落地页的数据时，根据所述落地页的链接地址从网站服务器获取所述落地页的数据，并根据所获取的所述落地页的数据展示所述落地页。
例如，若视频app缓存有落地页的数据，则视频app在展示所示推广内容时，响应于用户的点击操作，能够快速地将图3所示的页面切换至图4所示的应用程序(如丧尸之战)详情页，以使用户了解所述应用程序并下载，而不会在切换的过程中出现白屏或者所述应用程序详情页无法加载成功的情形。
在一些实例中，应用客户端101在第一页面展示包含所述落地页的链接地址的所述推广内容，其中，所述展示所述落地页包括：在所述第一页面的指定区域展示所述落地页。
例如，如图5所示，所述视频app还可以使得所述推广内容和所述应用程序详情页在同一页面中展示，所述推广内容展示区域501在该页面的上部，所述应用程序详情页展示区域502在该页面的下部，这可以通过在展示推广内容的页面增加一浮层来实现，浮层内容为应用程序详情页，且该浮层覆盖展示推广内容页面的下部(即推广内容展示区域501的下部)，如手机竖屏播放广告时(即非全屏播放广告，若全屏播放广告，则使用如前所述的切换的方式展示，如将图3所示的第一页面切换至图4所示的第二页面的方式)，广告播放页面与展示应用程序详情页的浮层同屏展示，采用该种方式，可以使得用户可以持续观看所述推广内容，同时还能了解所述应用程序详情页，提高视频app的展示效果，从而提高用户的体验效果。
在一些实例中，当包含所述落地页的链接地址的所述推广内容展示结束时，释放缓存在本地的所述落地页的数据。
在一些实例中，当包含所述落地页的链接地址的所述推广内容展示未结束，关闭所述第二页面时，保留缓存在本地的所述落地页的数据。
例如，当广告播放未结束时，即使关闭如图4所示的落地页后，该落地页的数据仍缓存在视频app中，以便再次响应于用户的操作，展示所述落地页。
通过上述技术方案，应用客户端101在展示所述推广内容的同时，从推广内容投放平台103接收并缓存所述落地页的数据，从而能够在展示所述推广内容期间，任何时候响应于用户的点击操作，快速地展示其缓存的落地页，减少了用户等待所述落地页的数据加载的时间，同时还预防了所述落地页的数据不能加载成功的情形，提高了应用客户端101展示效果的流畅性，从而提高了用户的体验效果。
在一些实例中，本申请还提出一种推广内容推送方法，应用于推广内容投放平台103，如图6所示，该方法包括以下步骤：
步骤601：接收推广方客户端上传的推广内容素材和落地页的链接地址。
在一些实例中，在接收所述推广内容素材之后，根据落地页地址访问落地页，对所述推广内容素材和落地页进行审核；当所述推广内容素材和落地页通过审核时，执行后续处理；当所述推广内容素材没有通过审核时，则向所述推广方客户端反馈审核结果或者通知所述推广方客户端重新上传推广内容素材。
例如，推广内容投放平台103对所述推广内容素材和落地页的格式、内容进行审核，如若所述推广内容素材符合要求，则推广内容投放平台 103对所述推广内容素材进行保存；而不符合要求的推广内容素材或落地页，则不能通过审核，此时，推广内容投放平台103会向所述推广方客户端反馈审核结果或者通知推广方客户端，推广方客户端可以选择再次重新上传所述推广内容素材。
步骤602：根据应用客户端发送的推广内容获取请求，确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址，使得所述应用客户端根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容。
具体的，所述推广内容投放平台根据所述推广内容获取请求携带的用户信息进行推广内容的选单处理并选择出准备为该用户曝光的推广内容订单，将该推广内容订单的信息携带在推广内容推送响应中并将其发送给应用客户端。其中，该订单的信息可包括广告素材的链接地址(URL)以及落地页的链接地址(URL)。
步骤603：根据所述落地页的链接地址从网站服务器获取所述落地页的数据。
在一些实例中，在应用客户端开始展示所述推广内容素材时，或在应用客户端开始展示所述推广内容素材预定时间之后，所述推广内容投放平台判断所述网站服务器是否属于预定服务器集合，其中，所述预定服务器集合为预先维护的连接容易失败的网站服务器的集合。当所述网站服务器属于预定服务器集合时，所述推广内容投放平台连接所述网站服务器，根据所述落地页的链接地址从网站服务器获取所述落地页的数据；当所述网站服务器不属于所述预定服务器集合时，所述推广内容投放平台响应于所述应用客户端发送的落地页数据获取请求，根据所述落地页的链接地址从网站服务器获取所述落地页的数据，并将所述落地页 的数据发送至所述应用客户端，以使所述应用客户端根据所述落地页数据展示所述落地页。
这里，在所述推广内容投放平台连接提供该落地页的数据的网站服务器时可以采用重试机制，即当连接失败时可以再次连接，这样，广告投放平台可能经过多次尝试才与提供该落地页页面数据的网站服务器建立连接，从而获取到该落地页的数据。如果提供该落地页的网站服务器不属于所述预定网站服务器，则此时所述推广内容投放平台不执行与提供该落地页的数据的网站服务器的连接。
在一些实例中，所述落地页的URL中包含所述网站服务器的URL，所述推广内容投放平台根据落地页的URL与判断所述网站服务器是否属于所述预定服务器集合。所述推广内容投放平台根据落地页的URL得到提供该落地页的网站服务器的URL，将该网站服务器的URL与预定网站服务器的URL进行匹配，若所述网站服务器的URL与所述预定服务器集合中的任一网站服务器的URL相匹配时，确定所述网站服务器属于所述预定服务器集合；若所述网站服务器的URL与所述预定服务器集合中的所有网站服务器的URL均不匹配时，确定所述网站服务器不属于预定服务器集合。
步骤604：将所述落地页的数据发送至所述应用客户端，以使应用客户端将其缓存在本地，并响应于对于所展示的推广内容中所述落地页的链接地址的操作，根据从本地读取的所述落地页数据展示所述落地页。
下面以广告推送为例，详细说明本申请实例中推广内容加载及推送的方法。图7示出了本申请实例提供的一广告推送实例的消息交互图。在本实例中，广告投放平台对应于上文的推广内容投放平台，视频app 对应于上文的应用客户端，视频服务器对应于上文的应用服务器，网站以苹果产品专属应用软件商店(App Store)网站为例，广告主客户端对应于上文的推广方客户端，图7中的App Store指相应的网站服务器或者网站平台。
如图7所示，广告推送过程包括如下步骤：
步骤701：广告主通过广告主客户端上传一app的数据至App Store，其中，所述app的数据包括该app的软件程序包和详情描述等，App Store根据该app的数据生成该app的下载详情页(即落地页)，并将所述落地页的链接地址(即URL)返回至所述广告主客户端。
例如，如图4所示，广告主是游戏开发者，app是一款游戏安装程序，广告主为了将该款app推广至IOS系统的用户，通过广告主客户端将该app的数据上传至App Store，其中，上述app的数据包括该款游戏的软件程序包和介绍该款游戏的详情页等，App Store根据上述app的数据生成该app的下载详情页(即落地页)，该落地页如图4所示。
步骤702：广告主通过广告主客户端上传与上述app有关的广告素材至广告投放平台，其中，广告素材中携带有落地页的URL。
步骤703：用户通过视频app访问视频服务器观看视频，同时视频app中的广告SDK向广告投放平台发送广告推送请求(如广告曝光请求)。
步骤704：广告投放平台根据广告推送请求携带的用户信息进行广告的选单处理并选择出准备为该用户曝光的广告订单，将该广告订单的信息携带在广告推送响应(如广告曝光响应)中并将其发送给视频app。其中，该广告订单的信息可包括广告素材的链接地址(URL)以及落地页的链接地址。这里，有些广告是不带落地页的，其对应的广告订单的信息中就不包括落地页的链接地址，而本申请实例主要是针对带落地页 的这种广告。
步骤705：与步骤704并行的或者在步骤704开始执行预定的时间之后，广告投放平台根据落地页的URL判断APP Store是否属于该广告投放平台预先维护的预定服务器集合。其中，所述落地页的URL中包含提供该落地页的网站服务器的URL，比如落地页的URL的前缀部分是网站服务器的URL，这样，用落地页的URL与预定服务器集合中的各个网站服务器的URL进行匹配就可确定提供该落地页的网站服务区是否为预定的网站服务器之一。所述预定服务器集合为预先维护的连接容易失败的网站服务器的集合。如果APP Store属于所述预定服务器集合，则所述广告投放平台连接App Store，根据上述落地页的链接地址获取该app详情页的数据。这里，在广告投放平台连接App Store时可以采用重试机制，即当连接失败时可以再次连接，这样，广告投放平台可能经过多次尝试才与App Store建立连接，从而获取到该app详情页的数据。如果APP Store不属于所述预定服务器集合，则此时所述广告投放平台不执行与APP Store的连接(即不执行步骤705～步骤706)，所述广告投放平台执行正常的操作流程，即在视频app响应于用户点击所述落地页的链接地址的操作，向所述广告投放平台发送所述app详情页的数据的获取请求后，所述广告投放平台执行与APP Store的连接，从APP Store获取所述app详情页的数据，并将所述app详情页的数据发送给所述视频app，视频app接收所述app详情页的数据后，展示所述app详情页。
步骤706：广告投放平台将该app详情页的数据发送给视频app进行缓存，以便视频app将该app详情页加载在内存。
步骤707：当视频app接收到步骤704中广告订单的信息时，根据广告素材的链接地址能够拉取到广告素材并利用拉取到的广告素材展 示广告页面，在此广告页面中包含上述落地页的链接地址。响应于用户点击所述落地页的链接地址的操作，视频app从内存中读取该app详情页的数据并直接展示该app详情页。
基于上述实例提供的方法，本申请实例还提出了一种推广内容推送装置800，如图8所示，该装置800包括：
发送模块801，向推广内容投放平台发送推广内容获取请求。
接收模块802，接收所述推广内容投放平台根据所述推广内容获取请求返回的推广内容素材的信息，其中，所述推广内容素材的信息包括落地页的链接地址；及接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地。
展示模块803，根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；及响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
在一些实例中，当本地缓存有所述落地页的数据时，所述展示模块803读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页；当本地未缓存所述落地页的数据时，所述展示模块803根据所述落地页的链接地址从网站服务器获取所述落地页的数据，并根据所获取的所述落地页的数据展示所述落地页。
在一些实例中，所述装置800进一步包括：释放模块804，当包含所述落地页的链接地址的所述推广内容展示结束时，释放缓存在本地的所述落地页的数据。
在一些实例中，本申请实例还提出了一种推广内容推送装置900，如图9所示，该装置900包括：
接收模块901，接收推广方客户端上传的推广内容素材和落地页的链接地址。
发送模块902，根据应用客户端发送的推广内容获取请求，确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址，使得所述应用客户端根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；及将所述落地页的数据发送至所述应用客户端，以使应用客户端将其缓存在本地，并响应于对于所展示的推广内容中所述落地页的链接地址的操作，根据从本地读取的所述落地页数据展示所述落地页。
获取模块903，根据所述落地页的链接地址从网站服务器获取所述落地页的数据。
在一些实例中，当所述网站服务器属于预定网站服务器集合时，所述获取模块903根据所述落地页的链接地址从网站服务器获取所述落地页的数据，其中，所述预定服务器集合为预先维护的连接容易失败的网站服务器的集合；当所述网站服务器不属于所述预定服务器集合时，响应于所述应用客户端发送的落地页数据获取请求，所述获取模块903根据所述落地页的链接地址从网站服务器获取所述落地页的数据，所述发送模块902将所述落地页的数据发送至所述应用客户端，以使所述应用客户端根据所述落地页数据展示所述落地页。
此外，本申请实例还提供了一种推广内容推送系统，该系统包括：应用客户端、推广内容投放平台和推广方客户端，其中，
所述推广内容投放平台接收所述推广方客户端上传的推广内容素材和落地页的链接地址；
所述应用客户端向所述推广内容投放平台发送推广内容获取请求；
所述推广内容投放平台进一步根据所述推广内容获取请求确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址；
所述应用客户端进一步根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；
所述推广内容投放平台进一步根据所述落地页的链接地址从网站服务器获取所述落地页的数据；将所述落地页的数据发送至所述应用客户端；
所述应用客户端进一步接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
上述各模块功能的具体实现原理在前文已有描述，这里不再赘述。
另外，在本申请各个实例中的方法和装置以及其中的各模块可以集成在一个处理单元中，也可以是各个模块单独物理存在，也可以两个或两个以上装置或模块集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。
在一实例中，上述装置可运行在各种可基于互联网而进行用户信息处理的计算设备中，并加载在该计算设备的存储器中。
图10示出了推广内容推送装置所在的计算设备的组成结构图。如图10所示，该计算设备包括一个或者多个处理器(CPU)1002、通信模块1004、存储器1006、用户接口1010，以及用于互联这些组件的通信总线1008。
处理器1002可通过通信模块1004接收和发送数据以实现网络通信和/或本地通信。
用户接口1010包括一个或多个输出设备1012，其包括一个或多个扬声器和/或一个或多个可视化显示器。用户接口1010也包括一个或多个输入设备1014，其包括诸如，键盘，鼠标，声音命令输入单元或扩音器，触屏显示器，触敏输入板，姿势捕获摄像机或其他输入按钮或控件等。
存储器1006可以是高速随机存取存储器，诸如DRAM、SRAM、DDR RAM、或其他随机存取固态存储设备；或者非易失性存储器，诸如一个或多个磁盘存储设备、光盘存储设备、闪存设备，或其他非易失性固态存储设备。
存储器1006存储处理器1002可执行的指令集，包括：
操作系统1016，包括用于处理各种基本系统服务和用于执行硬件相关任务的程序；
应用1018，包括用于实现推广内容推送的各种程序，这种程序能够实现上述各实例中的处理流程，比如可以包括图8所示的数据处理装置800和/或图9所示的装置900。
在一些实例中，数据处理装置800可包括图8所示的各模块801～804，各模块801～804可以存储有机器可执行指令。处理器1002通过执行存储器1006中各模块801～804中的机器可执行指令，进而能够实现上述各模块801～804的功能。
在一些实例中，推广内容推送装置900可包括图9所示的各模块901～903，各模块901～903可以存储有机器可执行指令。处理器1002通过执行存储器1006中各模块901～903中的机器可执行指令，进而能够实现上述各模块901～903的功能。
另外，本申请的每一个实例可以通过由数据处理设备如计算机执行的数据处理程序来实现。显然，数据处理程序构成了本发明。此外，通常存储在一个存储介质中的数据处理程序通过直接将程序读取出存储介质或者通过将程序安装或复制到数据处理设备的存储设备(如硬盘和或内存)中执行。因此，这样的存储介质也构成了本发明。存储介质可以使用任何类型的记录方式，例如纸张存储介质(如纸带等)、磁存储介质(如软盘、硬盘、闪存等)、光存储介质(如CD-ROM等)、磁光存储介质(如MO等)等。
因此本申请实例还公开了一种非易失性存储介质，其中存储有数据处理程序，该数据处理程序用于执行本申请实例上述方法的任何一种实例。
另外，本申请实例所述的方法步骤除了可以用数据处理程序来实现，还可以由硬件来实现，例如，可以由逻辑门、开关、专用集成电路(ASIC)、可编程逻辑控制器和嵌微控制器等来实现。因此这种可以实现本申请所述方法的硬件也可以构成本申请。
以上所述仅为本申请的较佳实例而已，并不用以限制本申请，凡在本申请的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本申请保护的范围之内。

Claims (15)

  1. 一种推广内容推送方法，应用于应用客户端，其中，该方法包括：
    向推广内容投放平台发送推广内容获取请求；
    接收所述推广内容投放平台根据所述推广内容获取请求返回的推广内容素材的信息，其中，所述推广内容素材的信息包括落地页的链接地址；
    根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；
    接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；
    响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
  2. 根据权利要求1所述的方法，其中，当本地缓存有所述落地页的数据时，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页；
    所述方法进一步包括：
    当本地未缓存所述落地页的数据时，根据所述落地页的链接地址从网站服务器获取所述落地页的数据，并根据所获取的所述落地页的数据展示所述落地页。
  3. 根据权利要求1所述的方法，其中，在第一页面展示包含所述 落地页的链接地址的所述推广内容，
    其中，所述展示所述落地页包括：从所述第一页面切换至第二页面，并在所述第二页面中展示所述落地页。
  4. 根据权利要求1所述的方法，所述方法进一步包括：
    当包含所述落地页的链接地址的所述推广内容展示结束时，释放缓存在本地的所述落地页的数据。
  5. 根据权利要求3所述的方法，其中，当包含所述落地页的链接地址的所述推广内容展示未结束，关闭所述第二页面时，保留缓存在本地的所述落地页的数据。
  6. 一种推广内容推送方法，应用于推广内容投放平台，其中，该方法包括：
    接收推广方客户端上传的推广内容素材和落地页的链接地址；
    根据应用客户端发送的推广内容获取请求，确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址；
    根据所述落地页的链接地址从网站服务器获取所述落地页的数据；
    将所述落地页的数据发送至所述应用客户端，以使应用客户端将其缓存在本地，并响应于对于所展示的推广内容中所述落地页的链接地址的操作，根据从本地读取的所述落地页数据展示所述落地页。
  7. 根据权利要求6所述的方法，其中，当所述网站服务器属于预定服务器集合时，根据所述落地页的链接地址从网站服务器获取所述落 地页的数据，其中，所述预定服务器集合为预先维护的连接容易失败的网站服务器的集合；
    所述方法进一步包括：
    当所述网站服务器不属于所述预定服务器集合时，响应于所述应用客户端发送的落地页数据获取请求，根据所述落地页的链接地址从网站服务器获取所述落地页的数据，并将所述落地页的数据发送至所述应用客户端，以使所述应用客户端根据所述落地页数据展示所述落地页。
  8. 根据权利要求7所述的方法，其中，根据所述落地页的链接地址得到所述网站服务器的链接地址，
    当所述网站服务器的链接地址与所述预定服务器集合中的任一网站服务器的链接地址相匹配时，确定所述网站服务器属于所述预定服务器集合。
  9. 一种推广内容推送装置，其中，该装置包括处理器和存储器，所述存储器存储有计算机可读指令，可以使所述处理器：
    向推广内容投放平台发送推广内容获取请求；
    接收所述推广内容投放平台根据所述推广内容获取请求返回的推广内容素材的信息，其中，所述推广内容素材的信息包括落地页的链接地址；
    根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；
    接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；
    响应于对所展示的推广内容中所述落地页的链接地址的操作，读取 本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
  10. 根据权利要求9的装置，其中，所述计算机可读指令可以使所述处理器；
    当本地缓存有所述落地页的数据时，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页；
    当本地未缓存所述落地页的数据时，根据所述落地页的链接地址从网站服务器获取所述落地页的数据，并根据所获取的所述落地页的数据展示所述落地页。
  11. 根据权利要求9的装置，所述计算机可读指令可以使所述处理器：
    当包含所述落地页的链接地址的所述推广内容展示结束时，释放缓存在本地的所述落地页的数据。
  12. 一种推广内容推送装置，其中，该装置包括处理器和存储器，所述存储器存储有计算机可读指令，可以使所述处理器：
    接收推广方客户端上传的推广内容素材和落地页的链接地址；
    根据应用客户端发送的推广内容获取请求，确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址；
    根据所述落地页的链接地址从网站服务器获取所述落地页的数据；将所述落地页的数据发送至所述应用客户端，以使应用客户端将其缓存在本地，并响应于对于所展示的推广内容中所述落地页的链接地址的操 作，根据从本地读取的所述落地页数据展示所述落地页。
  13. 根据权利要求12所述的装置，其中，所述计算机可读指令可以使所述处理器：
    当所述网站服务器属于预定网站服务器集合时，根据所述落地页的链接地址从网站服务器获取所述落地页的数据，其中，所述预定服务器集合为预先维护的连接容易失败的网站服务器的集合；
    当所述网站服务器不属于所述预定服务器集合时，响应于所述应用客户端发送的落地页数据获取请求，根据所述落地页的链接地址从网站服务器获取所述落地页的数据，将所述落地页的数据发送至所述应用客户端，以使所述应用客户端根据所述落地页数据展示所述落地页。
  14. 一种推广内容推送系统，其中，该系统包括：应用客户端、推广内容投放平台和推广方客户端，其中，
    所述推广内容投放平台接收所述推广方客户端上传的推广内容素材和落地页的链接地址；
    所述应用客户端向所述推广内容投放平台发送推广内容获取请求；
    所述推广内容投放平台进一步根据所述推广内容获取请求确定待推送的推广内容素材，并将所确定的所述推广内容素材的信息发送至所述应用客户端，其中，所述推广内容素材的信息包括落地页的链接地址；
    所述应用客户端进一步根据所述推广内容素材的信息展示包含所述落地页的链接地址的推广内容；
    所述推广内容投放平台进一步根据所述落地页的链接地址从网站服务器获取所述落地页的数据；将所述落地页的数据发送至所述应用客户端；
    所述应用客户端进一步接收所述推广内容投放平台发送的所述落地页的链接地址对应的落地页的数据，将接收到的所述落地页的数据缓存在本地；响应于对所展示的推广内容中所述落地页的链接地址的操作，读取本地缓存的所述落地页的数据，并根据所读取的所述落地页的数据展示所述落地页。
  15. 一种计算机可读存储介质，其中，存储有计算机可读指令，可以使至少一个处理器执行如权利要求1至8任一项所述的方法。
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