WO2018201699A1 - Customer evaluation method, device, and apparatus, and computer readable storage medium - Google Patents

Customer evaluation method, device, and apparatus, and computer readable storage medium Download PDF

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Publication number
WO2018201699A1
WO2018201699A1 PCT/CN2017/112097 CN2017112097W WO2018201699A1 WO 2018201699 A1 WO2018201699 A1 WO 2018201699A1 CN 2017112097 W CN2017112097 W CN 2017112097W WO 2018201699 A1 WO2018201699 A1 WO 2018201699A1
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Prior art keywords
nps
result
client
customer
time
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PCT/CN2017/112097
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French (fr)
Chinese (zh)
Inventor
丁志勇
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平安科技(深圳)有限公司
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Publication of WO2018201699A1 publication Critical patent/WO2018201699A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0203Market surveys; Market polls

Definitions

  • the present application relates to the field of communications technologies, and in particular, to a client evaluation method, apparatus, device, and computer readable storage medium.
  • NPS Net Promoter Score, net recommendation value, also known as net promoter score, also known as word of mouth, is an index that measures the likelihood that a customer will recommend a business or service to others. It is the most popular customer loyalty. Analyze indicators to focus on how customer word of mouth affects business growth. How to improve service quality through NPS and improve customer satisfaction is a problem to be solved.
  • the main purpose of the present application is to provide a customer evaluation method, apparatus, device and computer readable storage medium, aiming at solving the technical problem of how to improve service quality and improve customer satisfaction through NPS.
  • the present application provides a customer evaluation method, the customer evaluation method comprising the steps of:
  • the present application further provides a customer evaluation apparatus, where the customer evaluation apparatus includes:
  • a determining module configured to determine a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of the preset operation is detected
  • the sending module is configured to: if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, send the NPS evaluation information to the terminal held by the client, so that the terminal returns an NPS result;
  • a triggering module configured to trigger a return visit operation to the client when determining a customer whose score is lower than a preset score according to the received NPS result.
  • the present application further provides a customer evaluation device including a memory, a processor, and a client evaluation program stored on the memory and operable on the processor, The steps of the customer evaluation method as described above are implemented when the customer evaluation program is executed by the processor.
  • the present application further provides a computer readable storage medium having a client evaluation program stored thereon, and the client evaluation program is implemented by a processor to implement a client evaluation as described above. The steps of the method.
  • the present application determines a net recommendation value NPS trigger time corresponding to the operation instruction when detecting an operation instruction of a preset operation; if a time difference between a time when the operation instruction is detected and a current time is greater than the The triggering time is sent to the terminal held by the client for the terminal to return the NPS result; when the customer whose score is lower than the preset score is determined according to the received NPS result, the returning operation to the client is triggered. .
  • NPS evaluation information to the customer, and according to the NPS result returned by the customer, it is decided whether to return the operation to the customer, improve the service quality through NPS, improve customer satisfaction, and enhance the competitiveness of the enterprise.
  • FIG. 1 is a schematic structural diagram of a device in a hardware operating environment involved in an embodiment of the present application
  • FIG. 2 is a schematic flow chart of a first embodiment of a client evaluation method according to the present application.
  • FIG. 3 is a schematic flow chart of a second embodiment of a client evaluation method according to the present application.
  • FIG. 4 is a schematic flow chart of a third embodiment of a customer evaluation method according to the present application.
  • the solution of the embodiment of the present application is: when detecting an operation instruction of a preset operation, determining a net recommendation value NPS trigger time corresponding to the operation instruction; and detecting the time and current time of the operation instruction If the time difference between the time difference is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client, so that the terminal returns an NPS result; when the customer whose score is lower than the preset score is determined according to the received NPS result, the trigger is triggered. A return visit operation to the customer. To solve the problem of how to improve service quality and improve customer satisfaction through NPS.
  • FIG. 1 is a schematic structural diagram of a device in a hardware operating environment according to an embodiment of the present application.
  • the client evaluation device in the embodiment of the present application may be a PC (personal Computer, personal computer), can also be a smartphone, tablet, e-book reader, MP3 (Moving Picture Experts Group Audio) Layer III, motion picture expert compresses standard audio layer 3) player, MP4 (Moving Picture Experts Group Audio Layer IV, the dynamic image expert compresses the standard audio layer 4) a portable terminal device having a display function such as a player or a portable computer.
  • PC personal Computer, personal computer
  • the client evaluation device may include a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, and a communication bus 1002.
  • the communication bus 1002 is used to implement connection communication between these components.
  • the user interface 1003 can include a display, an input unit such as a keyboard, and the optional user interface 1003 can also include a standard wired interface, a wireless interface.
  • the network interface 1004 can optionally include a standard wired interface, a wireless interface (such as a WI-FI interface).
  • the memory 1005 may be a high speed RAM memory or a stable memory (non-volatile) Memory), such as disk storage.
  • the memory 1005 can also optionally be a storage device independent of the aforementioned processor 1001.
  • the customer evaluation device may also include a camera, RF (Radio) Frequency, RF) circuits, sensors, audio circuits, WiFi modules, and more.
  • RF Radio
  • RF Radio Frequency
  • FIG. 1 does not constitute a limitation to the terminal, and may include more or less components than those illustrated, or a combination of certain components, or different component arrangements.
  • an operating system and a client evaluation program may be included in the memory 1005 as a computer storage medium.
  • the operating system is a program that manages and controls the hardware and software resources of the customer evaluation device, and supports the operation of the customer evaluation program and other software and/or programs.
  • the network interface 1004 is mainly used for connecting a terminal held by a client and the like, and performing data communication with a terminal held by the client;
  • the user interface 1003 is mainly used for detecting an operation instruction and the like.
  • the processor 1001 can be used to call the client evaluation program stored in the memory 1005 and perform the following operations:
  • the step of triggering a return visit operation to the client includes:
  • the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned;
  • the first prompt message is output, and the service personnel are prompted to extract the different evaluation time periods, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
  • the processor 1001 may further be configured to invoke the storage in the memory 1005.
  • Customer evaluation program do the following:
  • the processor 1001 may further be configured to invoke the storage in the memory 1005.
  • Customer evaluation program do the following:
  • the processor 1001 can also be used to call the client evaluation program stored in the memory 1005 to perform the following operations:
  • the result list is displayed for viewing by the service organization.
  • the processor 1001 may further be configured to invoke the storage in the memory 1005 after determining whether the service organization has the right to view the result list.
  • Customer evaluation program do the following:
  • the service organization When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
  • the step of sending the NPS evaluation information to the terminal held by the client for the terminal to return the NPS result includes:
  • FIG. 2 is a schematic flowchart of a first embodiment of a client evaluation method according to the present application.
  • the customer evaluation method includes:
  • Step S10 When an operation instruction of the preset operation is detected, determining a net recommendation value NPS trigger time corresponding to the operation instruction.
  • the NPS trigger time corresponding to the operation command is determined.
  • the customer evaluation method is applied to the insurance field for explanation.
  • the operation instructions of the preset operation include, but are not limited to, a purchase instruction for the customer to purchase a new insurance product, a payment instruction for renewal premium, a change instruction for changing the policy information, a claim instruction for the claim operation, and a service instruction for enjoying the value-added service operation.
  • the operational instructions of the preset operation include, but are not limited to, the purchase instruction of the customer to purchase a new electronic product, the maintenance instruction of the electronic product warranty, and the return instruction of the electronic product return.
  • Different operation commands can be set to correspond to different NPS trigger times, and the same NPS trigger time can also be set. If the NPS trigger time corresponding to the purchase order is 30 days after the new policy takes effect, the NPS trigger time corresponding to the payment instruction is 15 days after the renewal payment, and the NPS trigger time corresponding to the change order is 7 days after the policy information is changed, and the claim instruction corresponds. The NPS trigger time is 7 days after the completion of the claim operation, and the NPS trigger time corresponding to the service instruction is 15 days after the value-added service is enjoyed.
  • Step S20 If the time difference between the time when the operation command is detected and the current time is greater than the trigger time, send NPS evaluation information to the terminal held by the client, so that the terminal returns an NPS result.
  • the NPS evaluation information is sent to the terminal held by the client for the terminal to return the NPS result.
  • the NPS evaluation information can be sent to the terminal held by the client through WeChat, related APP (Application), SMS, or email.
  • the NPS evaluation information is displayed in the display interface for the customer to view.
  • the NPS evaluation information can be: Dear customer, hello, how much do you recommend A products to family and friends, please reply between 0 and 10, 0 means not recommended, 10 means highly recommended, 24 hours Thanks for your feedback.
  • step S20 includes:
  • step a when the time difference between the time when the operation instruction is detected and the current time is greater than the trigger time, the client to be sent is determined according to a preset rule.
  • Step b Send the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
  • the client to be transmitted is determined according to a preset rule.
  • the NPS evaluation information is sent to the terminal held by the client to be sent, so that the terminal returns the NPS result.
  • the preset rule may be set according to specific needs, for example, may be set to be in an equidistant step, that is, each service module extracts a fixed number of customers as a to-be-sent client every day, in each service module, A certain number of customers to be sent are sent at intervals.
  • each business module needs to extract 30 customers as customers to be sent every day, if there are 300 customers in the life insurance business module, then 10 customers are extracted as customers to be sent every 10 customers; if there are 148 in the health insurance business module
  • For each customer 5 customers are selected as customers to be sent, and when there are less than 5 customers, one customer is selected as the customer to be sent.
  • the customer number can be numbered according to the order in which the customer executes the operation instruction.
  • the preset rule may also be set to randomly extract a fixed number of customers as the to-be-sent customers in each service module, such as randomly extracting 10 customers as the to-be-sent customers in the life insurance service module, in the health insurance business. In the module, 20 customers are randomly extracted as customers to be sent.
  • the terminal held by the client includes but is not limited to a PC, and may also be a smart phone or a tablet computer.
  • the current time is continuously detected, and the time difference between the time when the operation command is detected and the current time is calculated.
  • Step S30 when a customer whose score is lower than the preset score is determined according to the received NPS result, a return visit operation to the client is triggered.
  • the customer's score is determined according to the received NPS result, and the score is compared with the preset score to determine whether the score is lower than the preset score. If the score is lower than the preset score, a return visit to the customer is triggered.
  • the preset score can be set according to specific needs. For example, in the embodiment, the preset score can be set to 6 points, or 5 points, and the like. Different preset scores may be set according to different service modules of the NPS evaluation information.
  • the number represents a few points
  • the conversion is required, or the Set the score to 60 points, or 50 points, etc.
  • the difference sum can be determined to be lower than the preset score
  • the good sum is determined to be higher than the preset score.
  • step S30 includes:
  • Step c When determining a customer whose score is lower than the preset score according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned.
  • Step d outputting a first prompt message, prompting the service personnel to extract a different evaluation time period, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
  • the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned, and the first prompt information is output, prompting the service personnel to extract different from the customer to be returned.
  • Customers who evaluate time periods, different evaluation areas, or different evaluation products conduct return visits. For example, according to the first prompt information, the service personnel select three waiting customers to be returned in the morning, afternoon and evening time periods in the waiting time, or determine the area to be returned to the customer, and select each area in each area. The customers who are going to return to visit are required to return to the operation; or the products to be returned by the customer are selected, and 3 customers to be returned are selected in different products for return visit operation.
  • the net recommendation value NPS trigger time corresponding to the operation instruction is determined; if the time difference between the time when the operation instruction is detected and the current time is greater than Transmitting the time, sending the NPS evaluation information to the terminal held by the client, for the terminal to return the NPS result; when determining the customer whose score is lower than the preset score according to the received NPS result, triggering a return visit to the customer operating.
  • the customer evaluation method further includes:
  • Step S40 When receiving the return visit result corresponding to the return visit operation, perform data analysis on the return visit result, obtain an NPS change trend graph, and display the NPS change trend graph.
  • the return visit result When receiving the return visit result corresponding to the return visit operation, data analysis is performed on the received return visit result, and an NPS change trend graph is obtained, and an NPS change trend graph is displayed.
  • the return visit result may be recorded by the service personnel in the customer evaluation device after the return visit operation.
  • the data of the return visit is analyzed by big data analysis, and the analysis result is obtained, and the NPS change trend graph is obtained according to the analysis result.
  • the NPS trend graph can be displayed in the form of a column chart, a pie chart or a line chart. It should be noted that any return visit result has a corresponding service organization.
  • the return visit result may be analyzed in multiple dimensions, for example, according to different levels of the service organization corresponding to the return visit result, different service types, and different time.
  • the customer evaluation method further includes:
  • Step e When receiving the return visit result corresponding to the return visit operation, determining whether the return visit result meets the preset condition.
  • Step f If the return visit result does not meet the preset condition, send a second prompt message to the service organization that serves the client, to prompt the service organization to perform a return visit operation to the client.
  • the customer evaluation device When receiving the return visit result corresponding to the return visit operation, it is determined whether the score corresponding to the return visit result satisfies a preset condition.
  • the customer evaluation device stores the customer's return visit result; when the return visit operation is manually triggered by the service personnel, the service personnel input the return visit result to the customer evaluation device.
  • the preset condition is set according to a specific situation. For example, for a return visit operation of the customer who changes the policy information, the preset condition may be set to the customer agreeing to communicate, and the customer is more satisfied with the return visit result.
  • the second prompt message is sent to the service organization that serves the client, so as to prompt the corresponding service organization to perform the second return visit operation to the client.
  • the service organization is an enterprise that interfaces with the customer, such as a Shanghai life insurance institution, a Beijing health insurance institution, and the like.
  • the second prompt message can be sent by email, SMS, or the like.
  • the customer evaluation method further includes:
  • Step S50 when receiving the NPS result, generating a result list according to the NPS result.
  • Step S60 when receiving the viewing instruction of the service organization to view the result list, determining whether the service organization has the right to view the result list.
  • Step S70 If the service organization has the right to view the result list, the result list is displayed for viewing by the service organization.
  • a list of results is generated based on the received NPS results.
  • the viewing instruction of the service organization to view the result list it is determined whether the service organization has the right to view the result list. If the service has permission to view the list of results, a list of results is displayed for viewing by the service organization.
  • any NPS result has a corresponding service organization.
  • the customer corresponding to the NPS result is a customer served by the service organization, it indicates that the service organization has the right to view the result list; when the customer corresponding to the NPS result is not the customer served by the service organization, it indicates that the service organization does not have permission to view the List of results.
  • the service organization When the service organization serves the customer, it indicates that the service organization has a corresponding relationship with the customer, and the same identifier can be set for the customer and the service organization that have the corresponding relationship.
  • the identifier of the customer corresponding to the NPS result is consistent with the identifier of the service organization, it indicates that the service organization has the right to view the result list; when the identifier of the customer corresponding to the NPS result is inconsistent with the identifier of the service organization, it indicates that the service organization does not have permission to view the result list.
  • the result list is divided according to the NPS result corresponding to the service organization.
  • Customer evaluation methods also include:
  • Step S80 When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
  • a prompt message is output, prompting the service organization not to have permission to view the result list.
  • the result list is generated according to the received NPS result, and the service organization is restricted to view the result list according to the authority of the service organization, thereby ensuring the confidentiality of the NPS results of the respective service organizations.
  • the embodiment of the present application further provides a customer evaluation apparatus, where the customer evaluation apparatus includes:
  • a determining module configured to determine a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of the preset operation is detected
  • the sending module is configured to: if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, send the NPS evaluation information to the terminal held by the client, so that the terminal returns an NPS result;
  • a triggering module configured to trigger a return visit operation to the client when determining a customer whose score is lower than a preset score according to the received NPS result.
  • triggering module further includes:
  • a marking unit configured to: when a customer whose score is lower than a preset score is determined according to the received NPS result, record a customer whose score is lower than the preset score as a customer to be returned;
  • the prompting unit is configured to output a first prompt message, and prompt the service personnel to extract a different evaluation time period, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
  • the customer evaluation device further includes:
  • the analysis module is configured to perform data analysis on the return visit result when the return visit result corresponding to the return visit operation is received, obtain an NPS change trend graph, and display the NPS change trend graph.
  • the customer evaluation device further includes:
  • a first determining module configured to determine, when the returning result corresponding to the returning operation is received, whether the returning result meets a preset condition
  • the sending module is further configured to send a second prompt message to a service organization that serves the client if the return visit result does not satisfy the preset condition, to prompt the service organization to perform a return visit operation to the client.
  • the customer evaluation device further includes:
  • a generating module configured to generate a result list according to the NPS result when receiving the NPS result
  • a second determining module configured to: when receiving a viewing instruction of the service organization to view the result list, determine whether the service organization has permission to view the result list;
  • a display module configured to display the result list for viewing by the service organization if the service organization has permission to view the result list.
  • the customer evaluation device further includes:
  • the prompting module is configured to prompt the service organization to have no permission to view the result list when the service organization does not have permission to view the result list.
  • the sending module includes:
  • a determining unit configured to determine, according to a preset rule, a client to be sent according to a preset rule when a time difference between a time when the operation instruction is detected and the current time is greater than the trigger time;
  • a sending unit configured to send the NPS evaluation information to the terminal held by the to-be-sent client, for the terminal to return an NPS result.
  • the specific embodiment of the customer evaluation device of the present application is substantially the same as the embodiment of the customer evaluation method described above, and details are not described herein again.
  • the embodiment of the present application further provides a computer readable storage medium, where the computer readable storage medium stores a client evaluation program, and when the client evaluation program is executed by the processor, the following steps are implemented:
  • the step of triggering a return visit operation to the client includes:
  • the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned;
  • the first prompt message is output, and the service personnel are prompted to extract the different evaluation time periods, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
  • the client evaluation program is executed by the processor to implement the following steps :
  • the client evaluation program is executed by the processor to implement the following steps :
  • the NPS evaluation information is sent to the terminal held by the client for the terminal to return the NPS result,
  • the client evaluation program is executed by the processor, the following steps are implemented:
  • the result list is displayed for viewing by the service organization.
  • the service organization When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
  • the step of sending the NPS evaluation information to the terminal held by the client for the terminal to return the NPS result includes:
  • the foregoing embodiment method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is better.
  • Implementation Based on such understanding, the technical solution of the present application, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk,
  • the optical disc includes a number of instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the methods described in various embodiments of the present application.

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Abstract

A customer evaluation method, device, and apparatus, and a computer readable storage medium. The method comprises the steps of: when an operation instruction of a preset operation is detected, determining a net promoter score NPS trigger time corresponding to the operation instruction (S10); if it is detected that the time difference between the time of the operation instruction and a current time is greater than the trigger time, sending NPS evaluation information to a terminal held by a customer, for the terminal to return an NPS result (S20); and when a customer whose score is lower than a preset score is determined according to the received NPS result, triggering an access back operation to the customer (S30). The present invention improves service quality, improves customer satisfaction, and enhances corporate competitiveness by means of the NSP, specifically by means of sending NPS evaluation information to a customer, and determining whether to perform an access back operation on the customer according to the NSP result returned by the customer.

Description

客户评价方法、装置、设备以及计算机可读存储介质  Customer evaluation method, device, device, and computer readable storage medium
本申请要求于2017年5月5日提交中国专利局、申请号为201710319994.7、发明名称为“客户评价方法、设备以及计算机可读存储介质”的中国专利申请的优先权,其全部内容通过引用结合在申请中。This application claims the priority of the Chinese Patent Application filed on May 5, 2017, the Chinese Patent Application No. PCT Application No. In the application.
技术领域Technical field
本申请涉及通信技术领域,尤其涉及一种客户评价方法、装置、设备以及计算机可读存储介质。The present application relates to the field of communications technologies, and in particular, to a client evaluation method, apparatus, device, and computer readable storage medium.
背景技术Background technique
随着科学技术的迅猛发展和人们生活水平质量的日益提高,各行各业特别是服务行业的竞争也越来越激烈,越来越多的企业更加注重服务质量和客户满意度。 With the rapid development of science and technology and the increasing quality of people's living standards, competition in all walks of life, especially in the service industry, is becoming more and more fierce. More and more companies are paying more attention to service quality and customer satisfaction.
NPS(Net Promoter Score,净推荐值),又称净促进者得分,亦可称口碑,是一种计量某个客户将会向其他人推荐某个企业或服务可能性的指数,它是最流行的顾客忠诚度分析指标,专注于顾客口碑如何影响企业成长。而如何通过NPS提升服务质量,提高客户满意度是有待解决的问题。NPS (Net Promoter Score, net recommendation value, also known as net promoter score, also known as word of mouth, is an index that measures the likelihood that a customer will recommend a business or service to others. It is the most popular customer loyalty. Analyze indicators to focus on how customer word of mouth affects business growth. How to improve service quality through NPS and improve customer satisfaction is a problem to be solved.
发明内容Summary of the invention
本申请的主要目的在于提供一种客户评价方法、装置、设备以及计算机可读存储介质,旨在解决如何通过NPS提升服务质量,提高客户满意度的技术问题。The main purpose of the present application is to provide a customer evaluation method, apparatus, device and computer readable storage medium, aiming at solving the technical problem of how to improve service quality and improve customer satisfaction through NPS.
为实现上述目的,本申请提供一种客户评价方法,所述客户评价方法包括步骤:To achieve the above object, the present application provides a customer evaluation method, the customer evaluation method comprising the steps of:
当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;Determining a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of a preset operation is detected;
若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;If the time difference between the time when the operation command is detected and the current time is greater than the trigger time, sending the NPS evaluation information to the terminal held by the client, so that the terminal returns the NPS result;
当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。When a customer whose score is lower than a preset score is determined based on the received NPS result, a return visit operation to the client is triggered.
此外,为实现上述目的,本申请还提供一种客户评价装置,所述客户评价装置包括:In addition, in order to achieve the above object, the present application further provides a customer evaluation apparatus, where the customer evaluation apparatus includes:
确定模块,用于当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;a determining module, configured to determine a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of the preset operation is detected;
发送模块,用于若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;The sending module is configured to: if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, send the NPS evaluation information to the terminal held by the client, so that the terminal returns an NPS result;
触发模块,用于当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。And a triggering module, configured to trigger a return visit operation to the client when determining a customer whose score is lower than a preset score according to the received NPS result.
此外,为实现上述目的,本申请还提供一种客户评价设备,所述客户评价设备包括存储器、处理器和存储在所述存储器上并可在所述处理器上运行的客户评价程序,所述客户评价程序被所述处理器执行时实现如上所述的客户评价方法的步骤。In addition, in order to achieve the above object, the present application further provides a customer evaluation device including a memory, a processor, and a client evaluation program stored on the memory and operable on the processor, The steps of the customer evaluation method as described above are implemented when the customer evaluation program is executed by the processor.
此外,为实现上述目的,本申请还提供一种计算机可读存储介质,所述计算机可读存储介质上存储有客户评价程序,所述客户评价程序被处理器执行时实现如上所述的客户评价方法的步骤。In addition, in order to achieve the above object, the present application further provides a computer readable storage medium having a client evaluation program stored thereon, and the client evaluation program is implemented by a processor to implement a client evaluation as described above. The steps of the method.
本申请通过当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。实现了通过发送NPS评价信息给客户,并根据客户返回的NPS结果来决定是否对客户进行回访操作,通过NPS提升服务质量,提高客户满意度,以提升企业竞争力。The present application determines a net recommendation value NPS trigger time corresponding to the operation instruction when detecting an operation instruction of a preset operation; if a time difference between a time when the operation instruction is detected and a current time is greater than the The triggering time is sent to the terminal held by the client for the terminal to return the NPS result; when the customer whose score is lower than the preset score is determined according to the received NPS result, the returning operation to the client is triggered. . By sending NPS evaluation information to the customer, and according to the NPS result returned by the customer, it is decided whether to return the operation to the customer, improve the service quality through NPS, improve customer satisfaction, and enhance the competitiveness of the enterprise.
附图说明DRAWINGS
图1是本申请实施例方案涉及的硬件运行环境的设备结构示意图;1 is a schematic structural diagram of a device in a hardware operating environment involved in an embodiment of the present application;
图2为本申请客户评价方法第一实施例的流程示意图;2 is a schematic flow chart of a first embodiment of a client evaluation method according to the present application;
图3为本申请客户评价方法第二实施例的流程示意图;3 is a schematic flow chart of a second embodiment of a client evaluation method according to the present application;
图4为本申请客户评价方法第三实施例的流程示意图。FIG. 4 is a schematic flow chart of a third embodiment of a customer evaluation method according to the present application.
本申请目的的实现、功能特点及优点将结合实施例,参照附图做进一步说明。The implementation, functional features and advantages of the present application will be further described with reference to the accompanying drawings.
具体实施方式detailed description
应当理解,此处所描述的具体实施例仅仅用以解释本申请,并不用于限定本申请。It is understood that the specific embodiments described herein are merely illustrative of the application and are not intended to be limiting.
本申请实施例的解决方案主要是:当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。以解决如何通过NPS提升服务质量,提高客户满意度的问题。The solution of the embodiment of the present application is: when detecting an operation instruction of a preset operation, determining a net recommendation value NPS trigger time corresponding to the operation instruction; and detecting the time and current time of the operation instruction If the time difference between the time difference is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client, so that the terminal returns an NPS result; when the customer whose score is lower than the preset score is determined according to the received NPS result, the trigger is triggered. A return visit operation to the customer. To solve the problem of how to improve service quality and improve customer satisfaction through NPS.
如图1所示,图1是本申请实施例方案涉及的硬件运行环境的设备结构示意图。As shown in FIG. 1 , FIG. 1 is a schematic structural diagram of a device in a hardware operating environment according to an embodiment of the present application.
本申请实施例客户评价设备可以是PC(personal computer,个人计算机),也可以是智能手机、平板电脑、电子书阅读器、MP3(Moving Picture Experts Group Audio Layer III,动态影像专家压缩标准音频层面3)播放器、MP4(Moving Picture Experts Group Audio Layer IV,动态影像专家压缩标准音频层面4)播放器、便携计算机等具有显示功能的可移动式终端设备。The client evaluation device in the embodiment of the present application may be a PC (personal Computer, personal computer), can also be a smartphone, tablet, e-book reader, MP3 (Moving Picture Experts Group Audio) Layer III, motion picture expert compresses standard audio layer 3) player, MP4 (Moving Picture Experts Group Audio Layer IV, the dynamic image expert compresses the standard audio layer 4) a portable terminal device having a display function such as a player or a portable computer.
如图1所示,该客户评价设备可以包括:处理器1001,例如CPU,网络接口1004,用户接口1003,存储器1005,通信总线1002。其中,通信总线1002用于实现这些组件之间的连接通信。用户接口1003可以包括显示屏(Display)、输入单元比如键盘(Keyboard),可选用户接口1003还可以包括标准的有线接口、无线接口。网络接口1004可选的可以包括标准的有线接口、无线接口(如WI-FI接口)。存储器1005可以是高速RAM存储器,也可以是稳定的存储器(non-volatile memory),例如磁盘存储器。存储器1005可选的还可以是独立于前述处理器1001的存储装置。As shown in FIG. 1, the client evaluation device may include a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, and a communication bus 1002. Among them, the communication bus 1002 is used to implement connection communication between these components. The user interface 1003 can include a display, an input unit such as a keyboard, and the optional user interface 1003 can also include a standard wired interface, a wireless interface. The network interface 1004 can optionally include a standard wired interface, a wireless interface (such as a WI-FI interface). The memory 1005 may be a high speed RAM memory or a stable memory (non-volatile) Memory), such as disk storage. The memory 1005 can also optionally be a storage device independent of the aforementioned processor 1001.
可选地,客户评价设备还可以包括摄像头、RF(Radio Frequency,射频)电路,传感器、音频电路、WiFi模块等等。Optionally, the customer evaluation device may also include a camera, RF (Radio) Frequency, RF) circuits, sensors, audio circuits, WiFi modules, and more.
本领域技术人员可以理解,图1中示出的客户评价设备结构并不构成对终端的限定,可以包括比图示更多或更少的部件,或者组合某些部件,或者不同的部件布置。It will be understood by those skilled in the art that the structure of the customer evaluation device shown in FIG. 1 does not constitute a limitation to the terminal, and may include more or less components than those illustrated, or a combination of certain components, or different component arrangements.
如图1所示,作为一种计算机存储介质的存储器1005中可以包括操作系统以及客户评价程序。其中,操作系统是管理和控制客户评价设备硬件和软件资源的程序,支持客户评价程序以及其它软件和/或程序的运行。As shown in FIG. 1, an operating system and a client evaluation program may be included in the memory 1005 as a computer storage medium. Among them, the operating system is a program that manages and controls the hardware and software resources of the customer evaluation device, and supports the operation of the customer evaluation program and other software and/or programs.
在图1所示的客户评价设备中,网络接口1004主要用于连接客户所持终端等,与客户所持终端进行数据通信;用户接口1003主要用于侦测操作指令等。而处理器1001可以用于调用存储器1005中存储的客户评价程序,并执行以下操作:In the customer evaluation device shown in FIG. 1 , the network interface 1004 is mainly used for connecting a terminal held by a client and the like, and performing data communication with a terminal held by the client; the user interface 1003 is mainly used for detecting an operation instruction and the like. The processor 1001 can be used to call the client evaluation program stored in the memory 1005 and perform the following operations:
当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;Determining a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of a preset operation is detected;
若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;If the time difference between the time when the operation command is detected and the current time is greater than the trigger time, sending the NPS evaluation information to the terminal held by the client, so that the terminal returns the NPS result;
当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。When a customer whose score is lower than a preset score is determined based on the received NPS result, a return visit operation to the client is triggered.
进一步地,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤包括:Further, when determining, according to the received NPS result, a customer whose score is lower than a preset score, the step of triggering a return visit operation to the client includes:
当根据所接收的所述NPS结果确定评分低于预设分数的客户时,将评分低于所述预设分数的客户记为待回访客户;When the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned;
输出第一提示消息,提示服务人员在所述待回访客户中提取不同评价时间段、不同评价区域、或者不同评价产品的客户进行回访操作。The first prompt message is output, and the service personnel are prompted to extract the different evaluation time periods, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
进一步地,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,处理器1001还可以用于调用存储器1005中存储的客户评价程序,执行以下操作:Further, after the step of triggering a return operation to the client is triggered when the client whose score is lower than the preset score is determined according to the received NPS result, the processor 1001 may further be configured to invoke the storage in the memory 1005. Customer evaluation program, do the following:
当接收到所述回访操作对应的回访结果时,对所述回访结果进行数据分析,得到NPS变化趋势图,并显示所述NPS变化趋势图。When receiving the return visit result corresponding to the return visit operation, performing data analysis on the return visit result, obtaining an NPS change trend graph, and displaying the NPS change trend graph.
进一步地,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,处理器1001还可以用于调用存储器1005中存储的客户评价程序,执行以下操作:Further, after the step of triggering a return operation to the client is triggered when the client whose score is lower than the preset score is determined according to the received NPS result, the processor 1001 may further be configured to invoke the storage in the memory 1005. Customer evaluation program, do the following:
当接收到所述回访操作对应的回访结果时,判断所述回访结果是否满足预设条件;When receiving the return visit result corresponding to the return visit operation, determining whether the return visit result meets a preset condition;
若所述回访结果不满足预设条件,则发送第二提示消息给服务所述客户的服务机构,以提示所述服务机构执行对所述客户的回访操作。If the return visit result does not satisfy the preset condition, sending a second prompt message to the service organization that serves the client, to prompt the service organization to perform a return visit operation to the client.
进一步地,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤之后,处理器1001还可以用于调用存储器1005中存储的客户评价程序,执行以下操作:Further, if the time difference between the time when the operation instruction is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client for the terminal to return the NPS result, The processor 1001 can also be used to call the client evaluation program stored in the memory 1005 to perform the following operations:
当接收到所述NPS结果时,根据所述NPS结果生成结果清单;When receiving the NPS result, generating a result list according to the NPS result;
当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单;When receiving the viewing instruction of the service organization to view the result list, determining whether the service organization has the right to view the result list;
若所述服务机构有权限查看所述结果清单,则显示所述结果清单以供所述服务机构查看。If the service organization has permission to view the result list, the result list is displayed for viewing by the service organization.
进一步地,所述当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单的步骤之后,处理器1001还可以用于调用存储器1005中存储的客户评价程序,执行以下操作:Further, after receiving the viewing instruction of the service organization to view the result list, the processor 1001 may further be configured to invoke the storage in the memory 1005 after determining whether the service organization has the right to view the result list. Customer evaluation program, do the following:
当所述服务机构没有权限查看所述结果清单时,提示所述服务机构没有权限查看所述结果清单。When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
进一步地,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:Further, if the time difference between the time when the operation instruction is detected and the current time is greater than the trigger time, the step of sending the NPS evaluation information to the terminal held by the client for the terminal to return the NPS result includes:
当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
基于上述的硬件结构,提出客户评价方法的各个实施例。Based on the hardware configuration described above, various embodiments of the customer evaluation method are proposed.
参照图2,图2为本申请客户评价方法第一实施例的流程示意图。Referring to FIG. 2, FIG. 2 is a schematic flowchart of a first embodiment of a client evaluation method according to the present application.
在本实施例中,提供了客户评价方法的实施例,需要说明的是,虽然在流程图中示出了逻辑顺序,但是在某些情况下,可以以不同于此处的顺序执行所示出或描述的步骤。In the present embodiment, an embodiment of the client evaluation method is provided. It should be noted that although the logical order is shown in the flowchart, in some cases, the illustrated may be performed in a different order than here. Or the steps described.
所述客户评价方法包括:The customer evaluation method includes:
步骤S10,当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间。Step S10: When an operation instruction of the preset operation is detected, determining a net recommendation value NPS trigger time corresponding to the operation instruction.
当侦测到预设操作的操作指令时,确定与该操作指令对应的NPS触发时间。在本实施例中,以客户评价方法应用于保险领域进行说明。预设操作的操作指令包括但不限于客户购买新保险产品的购买指令、续期保费的缴费指令、变更保单信息的变更指令、理赔操作的理赔指令、以及享受增值服务操作的服务指令。当客户评价方法应用于其它领域,如电子产品领域时,预设操作的操作指令包括但不限于客户购买新的电子产品的购买指令、电子产品保修的维修指令、以及电子产品退货的退货指令。When an operation command of the preset operation is detected, the NPS trigger time corresponding to the operation command is determined. In the present embodiment, the customer evaluation method is applied to the insurance field for explanation. The operation instructions of the preset operation include, but are not limited to, a purchase instruction for the customer to purchase a new insurance product, a payment instruction for renewal premium, a change instruction for changing the policy information, a claim instruction for the claim operation, and a service instruction for enjoying the value-added service operation. When the customer evaluation method is applied to other fields, such as the field of electronic products, the operational instructions of the preset operation include, but are not limited to, the purchase instruction of the customer to purchase a new electronic product, the maintenance instruction of the electronic product warranty, and the return instruction of the electronic product return.
不同的操作指令可设置对应着不同的NPS触发时间,也可设置相同的NPS触发时间。如购买指令对应的NPS触发时间为新保单生效后30天,缴费指令对应的NPS触发时间为续保缴费后15天,变更指令对应的NPS触发时间为变更保单信息后7天,理赔指令对应的NPS触发时间为完成理赔操作后7天,服务指令对应的NPS触发时间为享受增值服务后15天。Different operation commands can be set to correspond to different NPS trigger times, and the same NPS trigger time can also be set. If the NPS trigger time corresponding to the purchase order is 30 days after the new policy takes effect, the NPS trigger time corresponding to the payment instruction is 15 days after the renewal payment, and the NPS trigger time corresponding to the change order is 7 days after the policy information is changed, and the claim instruction corresponds. The NPS trigger time is 7 days after the completion of the claim operation, and the NPS trigger time corresponding to the service instruction is 15 days after the value-added service is enjoyed.
步骤S20,若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果。Step S20: If the time difference between the time when the operation command is detected and the current time is greater than the trigger time, send NPS evaluation information to the terminal held by the client, so that the terminal returns an NPS result.
当确定与操作指令对应的NPS触发时间时,获取当前时间,计算侦测到操作指令的时间与当前时间之间的时间差,判断该时间差是否大于触发时间。可以理解的,在侦测到预设操作的操作指令时,记录侦测到该操作指令的时间。当所计算的时间差大于触发时间时,发送NPS评价信息给客户所持终端,以供终端返回NPS结果。具体地,可通过微信、相关APP(Application,应用程序)、短信或者邮件等方式将NPS评价信息发送给客户所持终端。当客户所持终端接收到NPS评价信息时,将NPS评价信息显示在其显示界面中,供客户查看。如NPS评价信息可为:尊敬的客户,您好,请问您有多大程度将A产品推荐给家人和朋友,请在0到10之间回复,0表示极不推荐,10表示极度推荐,24小时内回复有效,感谢您的反馈。 When the NPS trigger time corresponding to the operation instruction is determined, the current time is acquired, and the time difference between the time when the operation command is detected and the current time is calculated, and it is determined whether the time difference is greater than the trigger time. It can be understood that when the operation instruction of the preset operation is detected, the time when the operation instruction is detected is recorded. When the calculated time difference is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client for the terminal to return the NPS result. Specifically, the NPS evaluation information can be sent to the terminal held by the client through WeChat, related APP (Application), SMS, or email. When the terminal held by the client receives the NPS evaluation information, the NPS evaluation information is displayed in the display interface for the customer to view. For example, the NPS evaluation information can be: Dear customer, hello, how much do you recommend A products to family and friends, please reply between 0 and 10, 0 means not recommended, 10 means highly recommended, 24 hours Thanks for your feedback.
进一步地,步骤S20包括:Further, step S20 includes:
步骤a,当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户。In step a, when the time difference between the time when the operation instruction is detected and the current time is greater than the trigger time, the client to be sent is determined according to a preset rule.
步骤b,发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Step b: Send the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
进一步地,当侦测到操作指令的时间与当前时间之间的时间差大于触发时间时,按照预设规则确定待发送客户。当确定待发送客户后,将NPS评价信息发送给待发送客户所持终端,以供该终端返回NPS结果。在本实施例中,预设规则可根据具体需要而设置,如可设置为按照等距步长,即在每个业务模块每天提取固定数量的客户作为待发送客户,在每个业务模块中,每间隔一定数量提取待发送客户。如当每个业务模块每天需提取30个客户作为待发送客户时,若寿险业务模块中存在300个客户,则每间隔10个客户提取一个客户作为待发送客户;若健康险业务模块中存在148个客户,则每间隔5个客户提取一个客户作为待发送客户,低于5个客户时,提取一个客户作为待发送客户。可以理解的是,可以按照客户执行操作指令的先后顺序为客户编号。在其它实施例中,预设规则也可设置为在每个业务模块中随机提取固定数量的客户作为待发送客户,如在寿险业务模块中随机提取10个客户作为待发送客户,在健康险业务模块中随机提取20个客户作为待发送客户。Further, when the time difference between the time when the operation instruction is detected and the current time is greater than the trigger time, the client to be transmitted is determined according to a preset rule. After determining the client to be sent, the NPS evaluation information is sent to the terminal held by the client to be sent, so that the terminal returns the NPS result. In this embodiment, the preset rule may be set according to specific needs, for example, may be set to be in an equidistant step, that is, each service module extracts a fixed number of customers as a to-be-sent client every day, in each service module, A certain number of customers to be sent are sent at intervals. For example, when each business module needs to extract 30 customers as customers to be sent every day, if there are 300 customers in the life insurance business module, then 10 customers are extracted as customers to be sent every 10 customers; if there are 148 in the health insurance business module For each customer, 5 customers are selected as customers to be sent, and when there are less than 5 customers, one customer is selected as the customer to be sent. It can be understood that the customer number can be numbered according to the order in which the customer executes the operation instruction. In other embodiments, the preset rule may also be set to randomly extract a fixed number of customers as the to-be-sent customers in each service module, such as randomly extracting 10 customers as the to-be-sent customers in the life insurance service module, in the health insurance business. In the module, 20 customers are randomly extracted as customers to be sent.
在本实施例中,客户所持终端包括但不限于PC,也可以是智能手机、平板电脑。In this embodiment, the terminal held by the client includes but is not limited to a PC, and may also be a smart phone or a tablet computer.
进一步地,当侦测到操作指令的时间与当前时间之间的时间差小于或者等于触发时间时,继续侦测当前时间,计算侦测到操作指令的时间与当前时间之间的时间差。Further, when the time difference between the time when the operation command is detected and the current time is less than or equal to the trigger time, the current time is continuously detected, and the time difference between the time when the operation command is detected and the current time is calculated.
步骤S30,当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。Step S30, when a customer whose score is lower than the preset score is determined according to the received NPS result, a return visit operation to the client is triggered.
当接收到终端返回的NPS结果时,根据所接收的NPS结果确定客户的评分,将该评分与预设分数进行对比,判断评分是否低于预设分数。若评分低于预设分数,则触发对客户的回访操作。预设分数可根据具体需要而设置,如在本实施例中,可将预设分数设置为6分,或者5分等。根据NPS评价信息对应业务模块的不同,可设置不同的预设分数。如当终端返回的NPS结果为数字1至10中的其中一个数字时,数字几就代表几分;当终端返回的NPS结果为数字1至100的其中一个数字时,需要进行换算,或者将预设分数设置为60分,或者50分等;当终端返回的NPS结果为差、中、良和优时,可将差和中确定为低于预设分数,而良和优确定为高于预设分数。可以理解的是,NPS评价信息和NPS结果的表现形式有多种,在本申请实施例中不做限定。When receiving the NPS result returned by the terminal, the customer's score is determined according to the received NPS result, and the score is compared with the preset score to determine whether the score is lower than the preset score. If the score is lower than the preset score, a return visit to the customer is triggered. The preset score can be set according to specific needs. For example, in the embodiment, the preset score can be set to 6 points, or 5 points, and the like. Different preset scores may be set according to different service modules of the NPS evaluation information. For example, when the NPS result returned by the terminal is one of the numbers 1 to 10, the number represents a few points; when the NPS result returned by the terminal is one of the numbers 1 to 100, the conversion is required, or the Set the score to 60 points, or 50 points, etc.; when the NPS results returned by the terminal are poor, medium, good, and excellent, the difference sum can be determined to be lower than the preset score, and the good sum is determined to be higher than the preset score. . It can be understood that there are many different forms of the NPS evaluation information and the NPS result, which are not limited in the embodiment of the present application.
进一步地,所述步骤S30包括:Further, the step S30 includes:
步骤c,当根据所接收的所述NPS结果确定评分低于预设分数的客户时,将评分低于所述预设分数的客户记为待回访客户。Step c: When determining a customer whose score is lower than the preset score according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned.
步骤d,输出第一提示消息,提示服务人员在所述待回访客户中提取不同评价时间段、不同评价区域、或者不同评价产品的客户进行回访操作。Step d, outputting a first prompt message, prompting the service personnel to extract a different evaluation time period, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
当根据所接收的NPS结果确定评分低于预设分数的客户时,将评分低于预设分数的客户记为待回访客户,并输出第一提示信息,提示服务人员在待回访客户中提取不同评价时间段、不同评价区域、或者不同评价产品的客户进行回访操作。如根据第一提示信息提示服务人员在待回访客户中在上午、下午和晚上三个时间段各选择3个待回访客户进行回访操作;或者确定待回访客户所在区域,在各个区域中各选择3个待回访客户进行回访操作;或者确定待回访客户所购买产品,在不同产品中各选择3个待回访客户进行回访操作。When the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned, and the first prompt information is output, prompting the service personnel to extract different from the customer to be returned. Customers who evaluate time periods, different evaluation areas, or different evaluation products conduct return visits. For example, according to the first prompt information, the service personnel select three waiting customers to be returned in the morning, afternoon and evening time periods in the waiting time, or determine the area to be returned to the customer, and select each area in each area. The customers who are going to return to visit are required to return to the operation; or the products to be returned by the customer are selected, and 3 customers to be returned are selected in different products for return visit operation.
本实施例通过当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。实现了通过发送NPS评价信息给客户,并根据客户返回的NPS结果来决定是否对客户进行回访操作,通过NPS提升服务质量,提高客户满意度,以提升企业竞争力。In this embodiment, when the operation instruction of the preset operation is detected, the net recommendation value NPS trigger time corresponding to the operation instruction is determined; if the time difference between the time when the operation instruction is detected and the current time is greater than Transmitting the time, sending the NPS evaluation information to the terminal held by the client, for the terminal to return the NPS result; when determining the customer whose score is lower than the preset score according to the received NPS result, triggering a return visit to the customer operating. By sending NPS evaluation information to the customer, and according to the NPS result returned by the customer, it is decided whether to return the operation to the customer, improve the service quality through NPS, improve customer satisfaction, and enhance the competitiveness of the enterprise.
进一步地,提出本申请客户评价方法第二实施例。Further, a second embodiment of the client evaluation method of the present application is proposed.
所述客户评价方法第二实施例与所述客户评价方法第一实施例的区别在于,参照图3,客户评价方法还包括:The difference between the second embodiment of the customer evaluation method and the first embodiment of the customer evaluation method is that, referring to FIG. 3, the customer evaluation method further includes:
步骤S40,当接收到所述回访操作对应的回访结果时,对所述回访结果进行数据分析,得到NPS变化趋势图,并显示所述NPS变化趋势图。Step S40: When receiving the return visit result corresponding to the return visit operation, perform data analysis on the return visit result, obtain an NPS change trend graph, and display the NPS change trend graph.
当接收到回访操作对应的回访结果时,对所接收的回访结果进行数据分析,得到NPS变化趋势图,并显示NPS变化趋势图。在本实施例中,回访结果可由服务人员在回访操作后记录在客户评价设备中。具体地,通过大数据分析对回访结果进行数据分析,得到分析结果,根据分析结果得到NPS变化趋势图。可以理解的是,NPS变化趋势图可以柱形图、扇形图或者折线图等形式显示。需要说明的是,任一回访结果都有对应的服务机构。When receiving the return visit result corresponding to the return visit operation, data analysis is performed on the received return visit result, and an NPS change trend graph is obtained, and an NPS change trend graph is displayed. In this embodiment, the return visit result may be recorded by the service personnel in the customer evaluation device after the return visit operation. Specifically, the data of the return visit is analyzed by big data analysis, and the analysis result is obtained, and the NPS change trend graph is obtained according to the analysis result. It can be understood that the NPS trend graph can be displayed in the form of a column chart, a pie chart or a line chart. It should be noted that any return visit result has a corresponding service organization.
进一步地,在对回访结果进行数据分析过程中,可对回访结果进行多维度的分析,如可根据回访结果对应服务机构的级别的不同、对应的业务类型的不同、时间的不同等进行分析。Further, in the process of analyzing the data of the return visit, the return visit result may be analyzed in multiple dimensions, for example, according to different levels of the service organization corresponding to the return visit result, different service types, and different time.
进一步地,客户评价方法还包括:Further, the customer evaluation method further includes:
步骤e,当接收到所述回访操作对应的回访结果时,判断所述回访结果是否满足预设条件。Step e: When receiving the return visit result corresponding to the return visit operation, determining whether the return visit result meets the preset condition.
步骤f,若所述回访结果不满足预设条件,则发送第二提示消息给服务所述客户的服务机构,以提示所述服务机构执行对所述客户的回访操作。Step f: If the return visit result does not meet the preset condition, send a second prompt message to the service organization that serves the client, to prompt the service organization to perform a return visit operation to the client.
当接收到所述回访操作对应的回访结果时,判断回访结果对应的评分是否满足预设条件。当回访操作是由客户评价设备自动触发时,客户评价设备会将存储客户的回访结果;当回访操作是由服务人员手动触发时,由服务人员将回访结果录入至客户评价设备中。该预设条件根据具体情况而设置,如对于变更保单信息客户的回访操作,预设条件可设置为客户同意沟通,且客户对回访结果较为满意。当回访结果不满足预设条件时,发送第二提示消息给服务该客户的服务机构,以提示对应的服务机构执行对客户的二次回访操作。在本实施例中,服务机构为与客户对接的企业,如上海寿险机构,北京健康险机构等。第二提示消息可以邮件、短信等方式发送。When receiving the return visit result corresponding to the return visit operation, it is determined whether the score corresponding to the return visit result satisfies a preset condition. When the return visit operation is automatically triggered by the customer evaluation device, the customer evaluation device stores the customer's return visit result; when the return visit operation is manually triggered by the service personnel, the service personnel input the return visit result to the customer evaluation device. The preset condition is set according to a specific situation. For example, for a return visit operation of the customer who changes the policy information, the preset condition may be set to the customer agreeing to communicate, and the customer is more satisfied with the return visit result. When the return visit result does not satisfy the preset condition, the second prompt message is sent to the service organization that serves the client, so as to prompt the corresponding service organization to perform the second return visit operation to the client. In this embodiment, the service organization is an enterprise that interfaces with the customer, such as a Shanghai life insurance institution, a Beijing health insurance institution, and the like. The second prompt message can be sent by email, SMS, or the like.
本实施例通过当接收到所述回访操作对应的回访结果时,对回访结果进行数据分析,得到NPS变化趋势图,并显示NPS变化趋势图,以帮助企业更好地了解自己产品的NPS,通过NPS提升服务质量。In this embodiment, when receiving the return visit result corresponding to the return visit operation, data analysis is performed on the return visit result, and an NPS change trend graph is obtained, and an NPS change trend graph is displayed to help the enterprise better understand the NPS of the product, and NPS improves service quality.
进一步地,提出本申请客户评价方法第三实施例。Further, a third embodiment of the client evaluation method of the present application is proposed.
所述客户评价方法第三实施例与所述客户评价方法第一实施例的区别在于,参照图4,客户评价方法还包括:The difference between the third embodiment of the customer evaluation method and the first embodiment of the customer evaluation method is that, referring to FIG. 4, the customer evaluation method further includes:
步骤S50,当接收到所述NPS结果时,根据所述NPS结果生成结果清单。Step S50, when receiving the NPS result, generating a result list according to the NPS result.
步骤S60,当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单。Step S60, when receiving the viewing instruction of the service organization to view the result list, determining whether the service organization has the right to view the result list.
步骤S70,若所述服务机构有权限查看所述结果清单,则显示所述结果清单以供所述服务机构查看。Step S70: If the service organization has the right to view the result list, the result list is displayed for viewing by the service organization.
当接收到NPS结果时,根据所接收的NPS结果生成结果清单。当接收到服务机构查看结果清单的查看指令时,判断服务机构是否有权限查看该结果清单。若该服务机构有权限查看该结果清单,则显示结果清单以供服务机构查看。在本实施例中,任一NPS结果都有对应的服务机构。当NPS结果对应的客户是该服务机构服务的客户时,则表明该服务机构有权限查看该结果清单;当NPS结果对应的客户不是该服务机构服务的客户,则表明该服务机构没有权限查看该结果清单。当服务机构为该客户服务时,表明服务机构与该客户存在对应关系,可为存在对应关系的客户和服务机构设置相同的标识。当NPS结果对应的客户的标识与服务机构的标识一致时,表明服务机构有权限查看结果清单;当NPS结果对应的客户的标识与服务机构的标识不一致时,表明服务机构没有权限查看结果清单。可以理解的是,在本实施例中,结果清单是根据NPS结果对应服务机构的不同而划分的。When an NPS result is received, a list of results is generated based on the received NPS results. When receiving the viewing instruction of the service organization to view the result list, it is determined whether the service organization has the right to view the result list. If the service has permission to view the list of results, a list of results is displayed for viewing by the service organization. In this embodiment, any NPS result has a corresponding service organization. When the customer corresponding to the NPS result is a customer served by the service organization, it indicates that the service organization has the right to view the result list; when the customer corresponding to the NPS result is not the customer served by the service organization, it indicates that the service organization does not have permission to view the List of results. When the service organization serves the customer, it indicates that the service organization has a corresponding relationship with the customer, and the same identifier can be set for the customer and the service organization that have the corresponding relationship. When the identifier of the customer corresponding to the NPS result is consistent with the identifier of the service organization, it indicates that the service organization has the right to view the result list; when the identifier of the customer corresponding to the NPS result is inconsistent with the identifier of the service organization, it indicates that the service organization does not have permission to view the result list. It can be understood that, in this embodiment, the result list is divided according to the NPS result corresponding to the service organization.
客户评价方法还包括:Customer evaluation methods also include:
步骤S80,当所述服务机构没有权限查看所述结果清单时,提示所述服务机构没有权限查看所述结果清单。Step S80: When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
当服务机构没有权限查看结果清单时,输出提示信息,提示服务机构没有权限查看该结果清单。When the service organization does not have permission to view the result list, a prompt message is output, prompting the service organization not to have permission to view the result list.
本实施例通过根据所接收的NPS结果生成结果清单,并根据服务机构的权限限制服务机构查看该结果清单,保证了各个服务机构NPS结果的保密性。In this embodiment, the result list is generated according to the received NPS result, and the service organization is restricted to view the result list according to the authority of the service organization, thereby ensuring the confidentiality of the NPS results of the respective service organizations.
此外,本申请实施例还提出一种客户评价装置,所述客户评价装置包括:In addition, the embodiment of the present application further provides a customer evaluation apparatus, where the customer evaluation apparatus includes:
确定模块,用于当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;a determining module, configured to determine a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of the preset operation is detected;
发送模块,用于若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;The sending module is configured to: if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, send the NPS evaluation information to the terminal held by the client, so that the terminal returns an NPS result;
触发模块,用于当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。And a triggering module, configured to trigger a return visit operation to the client when determining a customer whose score is lower than a preset score according to the received NPS result.
进一步地,所述触发模块还包括:Further, the triggering module further includes:
标记单元,用于当根据所接收的所述NPS结果确定评分低于预设分数的客户时,将评分低于所述预设分数的客户记为待回访客户;a marking unit, configured to: when a customer whose score is lower than a preset score is determined according to the received NPS result, record a customer whose score is lower than the preset score as a customer to be returned;
提示单元,用于输出第一提示消息,提示服务人员在所述待回访客户中提取不同评价时间段、不同评价区域、或者不同评价产品的客户进行回访操作。The prompting unit is configured to output a first prompt message, and prompt the service personnel to extract a different evaluation time period, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
进一步地,所述客户评价装置还包括: Further, the customer evaluation device further includes:
分析模块,用于当接收到所述回访操作对应的回访结果时,对所述回访结果进行数据分析,得到NPS变化趋势图,并显示所述NPS变化趋势图。The analysis module is configured to perform data analysis on the return visit result when the return visit result corresponding to the return visit operation is received, obtain an NPS change trend graph, and display the NPS change trend graph.
进一步地,所述客户评价装置还包括: Further, the customer evaluation device further includes:
第一判断模块,用于当接收到所述回访操作对应的回访结果时,判断所述回访结果是否满足预设条件;a first determining module, configured to determine, when the returning result corresponding to the returning operation is received, whether the returning result meets a preset condition;
所述发送模块还用于若所述回访结果不满足预设条件,则发送第二提示消息给服务所述客户的服务机构,以提示所述服务机构执行对所述客户的回访操作。The sending module is further configured to send a second prompt message to a service organization that serves the client if the return visit result does not satisfy the preset condition, to prompt the service organization to perform a return visit operation to the client.
进一步地,所述客户评价装置还包括:Further, the customer evaluation device further includes:
生成模块,用于当接收到所述NPS结果时,根据所述NPS结果生成结果清单;a generating module, configured to generate a result list according to the NPS result when receiving the NPS result;
第二判断模块,用于当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单;a second determining module, configured to: when receiving a viewing instruction of the service organization to view the result list, determine whether the service organization has permission to view the result list;
显示模块,用于若所述服务机构有权限查看所述结果清单,则显示所述结果清单以供所述服务机构查看。And a display module, configured to display the result list for viewing by the service organization if the service organization has permission to view the result list.
进一步地,所述客户评价装置还包括:Further, the customer evaluation device further includes:
提示模块,用于当所述服务机构没有权限查看所述结果清单时,提示所述服务机构没有权限查看所述结果清单。The prompting module is configured to prompt the service organization to have no permission to view the result list when the service organization does not have permission to view the result list.
进一步地,所述发送模块包括:Further, the sending module includes:
确定单元,用于当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;a determining unit, configured to determine, according to a preset rule, a client to be sent according to a preset rule when a time difference between a time when the operation instruction is detected and the current time is greater than the trigger time;
发送单元,用于发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。And a sending unit, configured to send the NPS evaluation information to the terminal held by the to-be-sent client, for the terminal to return an NPS result.
本申请客户评价装置具体实施方式与上述客户评价方法各实施例基本相同,在此不再赘述。The specific embodiment of the customer evaluation device of the present application is substantially the same as the embodiment of the customer evaluation method described above, and details are not described herein again.
此外,本申请实施例还提出一种计算机可读存储介质,所述计算机可读存储介质上存储有客户评价程序,所述客户评价程序被处理器执行时实现如下步骤:In addition, the embodiment of the present application further provides a computer readable storage medium, where the computer readable storage medium stores a client evaluation program, and when the client evaluation program is executed by the processor, the following steps are implemented:
当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;Determining a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of a preset operation is detected;
若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;If the time difference between the time when the operation command is detected and the current time is greater than the trigger time, sending the NPS evaluation information to the terminal held by the client, so that the terminal returns the NPS result;
当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。When a customer whose score is lower than a preset score is determined based on the received NPS result, a return visit operation to the client is triggered.
进一步地,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤包括:Further, when determining, according to the received NPS result, a customer whose score is lower than a preset score, the step of triggering a return visit operation to the client includes:
当根据所接收的所述NPS结果确定评分低于预设分数的客户时,将评分低于所述预设分数的客户记为待回访客户;When the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned;
输出第一提示消息,提示服务人员在所述待回访客户中提取不同评价时间段、不同评价区域、或者不同评价产品的客户进行回访操作。The first prompt message is output, and the service personnel are prompted to extract the different evaluation time periods, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
进一步地,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,所述客户评价程序被处理器执行时实现如下步骤:Further, after determining, according to the received NPS result, the customer whose score is lower than the preset score, after the step of triggering the return visit operation to the client, the client evaluation program is executed by the processor to implement the following steps :
当接收到所述回访操作对应的回访结果时,对所述回访结果进行数据分析,得到NPS变化趋势图,并显示所述NPS变化趋势图。When receiving the return visit result corresponding to the return visit operation, performing data analysis on the return visit result, obtaining an NPS change trend graph, and displaying the NPS change trend graph.
进一步地,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,所述客户评价程序被处理器执行时实现如下步骤:Further, after determining, according to the received NPS result, the customer whose score is lower than the preset score, after the step of triggering the return visit operation to the client, the client evaluation program is executed by the processor to implement the following steps :
当接收到所述回访操作对应的回访结果时,判断所述回访结果是否满足预设条件;When receiving the return visit result corresponding to the return visit operation, determining whether the return visit result meets a preset condition;
若所述回访结果不满足预设条件,则发送第二提示消息给服务所述客户的服务机构,以提示所述服务机构执行对所述客户的回访操作。If the return visit result does not satisfy the preset condition, sending a second prompt message to the service organization that serves the client, to prompt the service organization to perform a return visit operation to the client.
进一步地,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤之后,所述客户评价程序被处理器执行时实现如下步骤:Further, if the time difference between the time when the operation instruction is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client for the terminal to return the NPS result, When the client evaluation program is executed by the processor, the following steps are implemented:
当接收到所述NPS结果时,根据所述NPS结果生成结果清单;When receiving the NPS result, generating a result list according to the NPS result;
当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单;When receiving the viewing instruction of the service organization to view the result list, determining whether the service organization has the right to view the result list;
若所述服务机构有权限查看所述结果清单,则显示所述结果清单以供所述服务机构查看。If the service organization has permission to view the result list, the result list is displayed for viewing by the service organization.
进一步地,所述当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单的步骤之后,所述客户评价程序被处理器执行时实现如下步骤:Further, after receiving the viewing instruction of the service list by the service organization, determining whether the service organization has the right to view the result list, the following steps are implemented when the customer evaluation program is executed by the processor :
当所述服务机构没有权限查看所述结果清单时,提示所述服务机构没有权限查看所述结果清单。When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
进一步地,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:Further, if the time difference between the time when the operation instruction is detected and the current time is greater than the trigger time, the step of sending the NPS evaluation information to the terminal held by the client for the terminal to return the NPS result includes:
当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
本申请计算机可读存储介质具体实施方式与上述客户评价方法各实施例基本相同,在此不再赘述。The specific embodiment of the computer readable storage medium of the present application is substantially the same as the embodiment of the above-mentioned customer evaluation method, and details are not described herein again.
需要说明的是,在本文中,术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含,从而使得包括一系列要素的过程、方法、物品或者装置不仅包括那些要素,而且还包括没有明确列出的其他要素,或者是还包括为这种过程、方法、物品或者装置所固有的要素。在没有更多限制的情况下,由语句“包括一个……”限定的要素,并不排除在包括该要素的过程、方法、物品或者装置中还存在另外的相同要素。It is to be understood that the term "comprises", "comprising", or any other variants thereof, is intended to encompass a non-exclusive inclusion, such that a process, method, article, or device comprising a series of elements includes those elements. It also includes other elements that are not explicitly listed, or elements that are inherent to such a process, method, article, or device. An element that is defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element.
上述本申请实施例序号仅仅为了描述,不代表实施例的优劣。The serial numbers of the embodiments of the present application are merely for the description, and do not represent the advantages and disadvantages of the embodiments.
通过以上的实施方式的描述,本领域的技术人员可以清楚地了解到上述实施例方法可借助软件加必需的通用硬件平台的方式来实现,当然也可以通过硬件,但很多情况下前者是更佳的实施方式。基于这样的理解,本申请的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来,该计算机软件产品存储在一个存储介质(如ROM/RAM、磁碟、光盘)中,包括若干指令用以使得一台终端设备(可以是手机,计算机,服务器,空调器,或者网络设备等)执行本申请各个实施例所述的方法。Through the description of the above embodiments, those skilled in the art can clearly understand that the foregoing embodiment method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is better. Implementation. Based on such understanding, the technical solution of the present application, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk, The optical disc includes a number of instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the methods described in various embodiments of the present application.
以上仅为本申请的优选实施例,并非因此限制本申请的专利范围,凡是利用本申请说明书及附图内容所作的等效结构或等效流程变换,或直接或间接运用在其他相关的技术领域,均同理包括在本申请的专利保护范围内。The above is only a preferred embodiment of the present application, and is not intended to limit the scope of the patent application, and the equivalent structure or equivalent process transformations made by the specification and the drawings of the present application, or directly or indirectly applied to other related technical fields. The same is included in the scope of patent protection of this application.

Claims (20)

  1. 一种客户评价方法,其特征在于,所述客户评价方法包括以下步骤: A customer evaluation method, characterized in that the customer evaluation method comprises the following steps:
    当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;Determining a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of a preset operation is detected;
    若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;If the time difference between the time when the operation command is detected and the current time is greater than the trigger time, sending the NPS evaluation information to the terminal held by the client, so that the terminal returns the NPS result;
    当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。When a customer whose score is lower than a preset score is determined based on the received NPS result, a return visit operation to the client is triggered.
  2. 如权利要求1所述的客户评价方法,其特征在于,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤包括:The customer evaluation method according to claim 1, wherein the step of triggering a return visit operation to the customer when determining a customer whose score is lower than a preset score according to the received NPS result comprises:
    当根据所接收的所述NPS结果确定评分低于预设分数的客户时,将评分低于所述预设分数的客户记为待回访客户;When the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned;
    输出第一提示消息,提示服务人员在所述待回访客户中提取不同评价时间段、不同评价区域、或者不同评价产品的客户进行回访操作。The first prompt message is output, and the service personnel are prompted to extract the different evaluation time periods, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
  3. 如权利要求1所述的客户评价方法,其特征在于,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,还包括:The customer evaluation method according to claim 1, wherein when the customer whose score is lower than the preset score is determined according to the received NPS result, after the step of returning the operation to the customer is triggered, include:
    当接收到所述回访操作对应的回访结果时,对所述回访结果进行数据分析,得到NPS变化趋势图,并显示所述NPS变化趋势图。When receiving the return visit result corresponding to the return visit operation, performing data analysis on the return visit result, obtaining an NPS change trend graph, and displaying the NPS change trend graph.
  4. 如权利要求1所述的客户评价方法,其特征在于,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,还包括:The customer evaluation method according to claim 1, wherein when the customer whose score is lower than the preset score is determined according to the received NPS result, after the step of returning the operation to the customer is triggered, include:
    当接收到所述回访操作对应的回访结果时,判断所述回访结果是否满足预设条件;When receiving the return visit result corresponding to the return visit operation, determining whether the return visit result meets a preset condition;
    若所述回访结果不满足预设条件,则发送第二提示消息给服务所述客户的服务机构,以提示所述服务机构执行对所述客户的回访操作。If the return visit result does not satisfy the preset condition, sending a second prompt message to the service organization that serves the client, to prompt the service organization to perform a return visit operation to the client.
  5. 如权利要求1所述的客户评价方法,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤之后,还包括:The client evaluation method according to claim 1, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client. After the step of returning the NPS result to the terminal, the method further includes:
    当接收到所述NPS结果时,根据所述NPS结果生成结果清单;When receiving the NPS result, generating a result list according to the NPS result;
    当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单;When receiving the viewing instruction of the service organization to view the result list, determining whether the service organization has the right to view the result list;
    若所述服务机构有权限查看所述结果清单,则显示所述结果清单以供所述服务机构查看。If the service organization has permission to view the result list, the result list is displayed for viewing by the service organization.
  6. 如权利要求5所述的客户评价方法,其特征在于,所述当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单的步骤之后,还包括:The customer evaluation method according to claim 5, wherein after receiving the viewing instruction of the service list to view the result list, determining whether the service organization has the right to view the result list, include:
    当所述服务机构没有权限查看所述结果清单时,提示所述服务机构没有权限查看所述结果清单。When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
  7. 如权利要求1所述的客户评价方法,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:The client evaluation method according to claim 1, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client. The steps for the terminal to return an NPS result include:
    当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
    发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
  8. 如权利要求2所述的客户评价方法,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:The client evaluation method according to claim 2, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client, The steps for the terminal to return an NPS result include:
    当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
    发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
  9. 如权利要求3所述的客户评价方法,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:The client evaluation method according to claim 3, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client. The steps for the terminal to return an NPS result include:
    当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
    发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
  10. 如权利要求4所述的客户评价方法,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:The client evaluation method according to claim 4, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client, The steps for the terminal to return an NPS result include:
    当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
    发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
  11. 如权利要求5所述的客户评价方法,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:The client evaluation method according to claim 5, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client, The steps for the terminal to return an NPS result include:
    当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
    发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
  12. 如权利要求6所述的客户评价方法,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤包括:The customer evaluation method according to claim 6, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client. The steps for the terminal to return an NPS result include:
    当侦测到所述操作指令的时间与所述当前时间之间的时间差大于所述触发时间时,按照预设规则确定待发送客户;Determining a to-be-sent client according to a preset rule when a time difference between a time when the operation command is detected and the current time is greater than the trigger time;
    发送所述NPS评价信息给所述待发送客户所持终端,以供所述终端返回NPS结果。Sending the NPS evaluation information to the terminal held by the to-be-sent client, so that the terminal returns an NPS result.
  13. 一种客户评价设备,其特征在于,所述客户评价设备包括存储器、处理器和存储在所述存储器上并可在所述处理器上运行的客户评价程序,所述客户评价程序被所述处理器执行时实现如下步骤:A customer evaluation device, characterized in that the customer evaluation device comprises a memory, a processor, and a customer evaluation program stored on the memory and operable on the processor, the customer evaluation program being processed The following steps are implemented when the device is executed:
    当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;Determining a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of a preset operation is detected;
    若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;If the time difference between the time when the operation command is detected and the current time is greater than the trigger time, sending the NPS evaluation information to the terminal held by the client, so that the terminal returns the NPS result;
    当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。When a customer whose score is lower than a preset score is determined based on the received NPS result, a return visit operation to the client is triggered.
  14. 如权利要求13所述的客户评价设备,其特征在于,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤包括:The customer evaluation device according to claim 13, wherein when the customer whose score is lower than the preset score is determined according to the received NPS result, the step of triggering the return visit operation to the client includes:
    当根据所接收的所述NPS结果确定评分低于预设分数的客户时,将评分低于所述预设分数的客户记为待回访客户;When the customer whose score is lower than the preset score is determined according to the received NPS result, the customer whose score is lower than the preset score is recorded as the customer to be returned;
    输出第一提示消息,提示服务人员在所述待回访客户中提取不同评价时间段、不同评价区域、或者不同评价产品的客户进行回访操作。The first prompt message is output, and the service personnel are prompted to extract the different evaluation time periods, different evaluation areas, or customers of different evaluation products to perform a return visit operation.
  15. 如权利要求13所述的客户评价设备,其特征在于,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,所述客户评价程序被所述处理器执行时实现如下步骤:The customer evaluation device according to claim 13, wherein the step of triggering a return visit operation to the client when the customer whose score is lower than the preset score is determined according to the received NPS result When the client evaluation program is executed by the processor, the following steps are implemented:
    当接收到所述回访操作对应的回访结果时,对所述回访结果进行数据分析,得到NPS变化趋势图,并显示所述NPS变化趋势图。When receiving the return visit result corresponding to the return visit operation, performing data analysis on the return visit result, obtaining an NPS change trend graph, and displaying the NPS change trend graph.
  16. 如权利要求13所述的客户评价设备,其特征在于,所述当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作的步骤之后,所述客户评价程序被所述处理器执行时实现如下步骤:The customer evaluation device according to claim 13, wherein the step of triggering a return visit operation to the client when the customer whose score is lower than the preset score is determined according to the received NPS result When the client evaluation program is executed by the processor, the following steps are implemented:
    当接收到所述回访操作对应的回访结果时,判断所述回访结果是否满足预设条件;When receiving the return visit result corresponding to the return visit operation, determining whether the return visit result meets a preset condition;
    若所述回访结果不满足预设条件,则发送第二提示消息给服务所述客户的服务机构,以提示所述服务机构执行对所述客户的回访操作。If the return visit result does not satisfy the preset condition, sending a second prompt message to the service organization that serves the client, to prompt the service organization to perform a return visit operation to the client.
  17. 如权利要求13所述的客户评价设备,其特征在于,所述若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果的步骤之后,所述客户评价程序被所述处理器执行时实现如下步骤:The client evaluation device according to claim 13, wherein if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, the NPS evaluation information is sent to the terminal held by the client, After the step of returning the NPS result by the terminal, the client evaluation program is executed by the processor to implement the following steps:
    当接收到所述NPS结果时,根据所述NPS结果生成结果清单;When receiving the NPS result, generating a result list according to the NPS result;
    当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单;When receiving the viewing instruction of the service organization to view the result list, determining whether the service organization has the right to view the result list;
    若所述服务机构有权限查看所述结果清单,则显示所述结果清单以供所述服务机构查看。If the service organization has permission to view the result list, the result list is displayed for viewing by the service organization.
  18. 如权利要求17所述的客户评价设备,其特征在于,所述当接收到服务机构查看所述结果清单的查看指令时,判断所述服务机构是否有权限查看所述结果清单的步骤之后,所述客户评价程序被所述处理器执行时实现如下步骤:The customer evaluation device according to claim 17, wherein after receiving the viewing instruction of the service list to view the result list, determining whether the service organization has permission to view the result list, When the client evaluation program is executed by the processor, the following steps are implemented:
    当所述服务机构没有权限查看所述结果清单时,提示所述服务机构没有权限查看所述结果清单。When the service organization does not have permission to view the result list, the service organization is prompted to have no permission to view the result list.
  19. 一种客户评价装置,其特征在于,所述客户评价装置包括:A customer evaluation device, characterized in that the customer evaluation device comprises:
    确定模块,用于当侦测到预设操作的操作指令时,确定与所述操作指令对应的净推荐值NPS触发时间;a determining module, configured to determine a net recommended value NPS trigger time corresponding to the operation instruction when an operation instruction of the preset operation is detected;
    发送模块,用于若侦测到所述操作指令的时间与当前时间之间的时间差大于所述触发时间,则发送NPS评价信息给客户所持终端,以供所述终端返回NPS结果;The sending module is configured to: if the time difference between the time when the operation command is detected and the current time is greater than the trigger time, send the NPS evaluation information to the terminal held by the client, so that the terminal returns an NPS result;
    触发模块,用于当根据所接收的所述NPS结果确定评分低于预设分数的客户时,触发对所述客户的回访操作。And a triggering module, configured to trigger a return visit operation to the client when determining a customer whose score is lower than a preset score according to the received NPS result.
  20. 一种计算机可读存储介质,其特征在于,所述计算机可读存储介质上存储有客户评价程序,所述客户评价程序被处理器执行时实现如权利要求1所述的客户评价方法的步骤。A computer readable storage medium, characterized in that the computer readable storage medium stores a client evaluation program, and the client evaluation program is executed by a processor to implement the steps of the client evaluation method according to claim 1.
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